08/09/2016 Asia Business Report


08/09/2016

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Apple's new iPhone - we get our hands on it and ask, has the market

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hit saturation point? And not to be outdone, Japan's Sony offers art and

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to its popular PlayStation game console -- upgrade.

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Glad you could join us for this edition of Asia Business Report.

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Well, the talk of the technology town is the Apple iPhone 7 but the

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big question is - what?! No iPhone Jack? As expected, the company has

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ditched the headphones. So, will it be a winner for Apple, or a gamble

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too far? Dave Lee in San Francisco was one of the first to get his

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hands on one of the latest Apple gadget. So, here we have it, the new

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iPhone 7. This is in jet black colour, one of the new colours and

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there is a couple of improvements, a better camera, it stabilises the way

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it didn't before, but the meeting everyone will notice is that for the

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first time you will notice there is no headphones act on the device.

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This has made it easier for them to make it more water resistant and

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dust resistant but, of course, there is no where to stick your head

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phones. So you can put headphones into the lightning port, which you

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might have used to charge your phone in the past. You can buy them to go

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directly into it. Or there is an adaptor that can change it normal

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headphones to go in there as well. It is a little bit ugly but it

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doesn't look great. And Apple wants you to buy these, I will put this

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down for a moment, these are the new wireless Air Pods, which look like

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the old earphones but without wires and they just pop into your ears and

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they connect directly to your phone. In the way they promised - it is

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simpler than Bluetooth. I don't know about you, I find Bluetooth

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difficult. These will retail at a which I think puts them a bit at

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risk of someone coming up to you and pinching them straight out of UE.

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Well, Apple faces stiff competition with the iPhone market -- smartphone

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market -- your ear. Samsung is the leader of the park with a 23% market

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share. Apple is second -- pack. And a distant third is Huawei with 8%

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and together they account for less than half of the market. I asked

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Jake Saunders if this iPhone will help Apple gain a big slice of the

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market. The big part of it is to make it more waterproof, although it

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is more splashproof, so it is IP67 versus IP68. It is creating more

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seal and they just want clean lines. Steve Jobs always wanted simplicity

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at the extreme. Do you think that Asian consumers will be able to

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adapt quickly to this new kind of wireless technology, and Bluetooth,

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which is being introduced with the iPhone 7? The top end, aspirational

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consumers will purchase it and it will go down, and as vendor is come

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in the price will go down to $70, probably within one or two years at

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the very earliest. And they will continue to innovate. It will

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eventually become commodity price. Week after week, month after month

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we have new products on the smartphone market - have we already

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reached saturation point? It is certainly very saturated. The

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smartphone market will still grow to about 2.2 billion in from the 21. A

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lot of that additional growth will come out of emerging markets,

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Africa, the Middle East, South America -- from 2021. They write now

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have the sort of C series of phones. It is a brutal space. The other

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smartphone guys like Hauwei are trying to go up -- right. They have

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the P9, and they have the Honour series. What about Samsung, they

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lead the market but they had to recall their Note 7 - will this hurt

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market share? They have 23% of the market, apple has 15% of the market.

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So, Samsung is still the dominant player. They're very wise, they

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didn't let it become a big issue with consumers. I mean, I think they

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sold about 15 million or so of the Note and there has only been a fuse

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sort of hundred or so, it is still fairly shocking - who wants your

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phone suddenly exploding into fire? -- few sort. They have contained it.

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It has happened to other vendors, so it is unfortunate but they have

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addressed it. That was Jake Saunders of ABI Research on the iPhone 7. It

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is a done deal, the merger of two technology heavyweights finally

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complete. The merge between US computer giant Dell and Cloud

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Computing provider EMC is one of the biggest ever technology mergers. The

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pricetag, a whopping $67 billion US, that is much bigger than Microsoft's

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recent purchase of link in at $26 billion US or Facebook's $19 billion

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purchase of WhatsApp, so what will the merger mean for the new

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technology family and its customers? Let's get some and so is from David

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Webster, the leader of the enterprise business for the

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Asia-Pacific region. Thank you for joining us, David. First of all,

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everybody wants to know, $67 billion between Dell and EMC - what will it

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mean for your customers? If we look across Asia, our customers are

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facing a common challenge, that is how do they change their business to

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become more digital? And how do they of all their business to be more

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competitive? Their combination of Dell and EMC brings to the market

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and opportunity for our customers to leverage technology into three key

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areas of data, data management, security, protecting the

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environment, transforming their workplace and how they think about

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transforming IT, so tremendous opportunity for customers in every

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part of the world including every country in Asia to take advantage of

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the combined entity. It is about digital transformation. But in a

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slowing global economy, our companies willing to spend more, or

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are they holding back? Companies are spending more -- are. They are

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spending money to reduce money, they are optimising. Their they are

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freeing up money to create cloud native infrastructures -- they are

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freeing up money. Moving spending to the new is allowing companies across

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Asia to take advantage of the digital opportunity. This is now a

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massive company - how are you dealing, or how are you

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complementing the challenge of the disrupters? It is really

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interesting, when you look at both companies when a complimentary in

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how we come together with products and technology. Our culture is

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similar, we have a centre of gravity for both companies, our customer is

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number one, and what we do for our customer, so when we think of the

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digital disrupters and the challenges, we think that having a

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solution set that goes from the edge to the core to the cloud allows

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companies in Asia to be able to deal with digital disruption - we give

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them the end-to-end scale which will be really important. Businesses in

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Asia don't think about business just in Asia but about business globally

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and global business is a scale business. What about here in the

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Asia-Pacific region, which particular countries are offering up

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more business for Dell EMC? We have seen growth across every geography

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in Asia. You haven't felt the slowdown in China? We see slowdown

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and growth in all geographies. Some industry sectors are up, some

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industry sectors are down, which is traditional in IT. We think there is

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opportunity across every geography and we think that the combination

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will enable that growth to be accelerated. Thank you so much for

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joining us, David Webster, and good luck with the consolidation. Well,

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it is a big day as well for Japan's Sony Corporation. The firm has

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launched the latest version of the console the PlayStation. Earlier, I

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spoke with our correspondent who was at the launch in New York and asked

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if this console will be a hit. Certainly it hopes it will be, a lot

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is resting on the PlayStation and today as you mention this event was

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here, competing as you know with the Apple event, which was on at the

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same time on the other side of the country. Executives came out on

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stage and unveiled two PlayStations, which was expected, the PS4, slimmed

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down and skinnier if you like, and then the PS4 Pro, which many have

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read about in the press, calling it Neo. This one is 4K, high dynamic

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range capabilities, in simple terms it means the graphic capability is

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better and, even if you are not biting the PS4 Pro, you will still

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be able to get some of the benefits, because putting out the firmware

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means that even the PS4 for the early adopters can still get HDR on

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their machine. The reason Sony is doing it as one executive told me is

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to future proof the company. They know that many people still don't

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own a 4K TV but they hope this will keep them up to date and ahead of

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the competition, and keep Microsoft at bay. All right, our correspondent

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in New York on the PlayStation 4. Thank you so much for interesting

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your time with us. I'm Rico Hizon. Sport Today is coming up

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