Browse content similar to 06/02/2017. Check below for episodes and series from the same categories and more!
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Not for hire. After pulling out of Taiwan we find out what's next for | :00:15. | :00:21. | |
Uber. And it's the Holy Grail of | :00:22. | :00:25. | |
prime-time advertising, the Super Bowl, but is the $5 million pricetag | :00:26. | :00:27. | |
worth it? Hello and welcome to Asia Business | :00:28. | :00:39. | |
Report, I'm Sharanjit Leyl. Uber will exit Taiwan this week. The | :00:40. | :00:44. | |
car booking company is calling it quits after a lengthy battle with | :00:45. | :00:48. | |
the government there. Uber faced massive fines, which reportedly | :00:49. | :00:54. | |
totalled 35 in US dollars after Taiwanese authorities raised fines | :00:55. | :00:58. | |
for drivers caught working for unlicensed transportation services. | :00:59. | :01:03. | |
In Taiwan, Uber is registered as an information services company. | :01:04. | :01:07. | |
Earlier I spoke with the general manager for Uber in Taiwan and he | :01:08. | :01:11. | |
said the fine was among the highest imposed. | :01:12. | :01:12. | |
We haven't received any new fines today but I can confirm the fines | :01:13. | :01:20. | |
right now are the highest in the world, which leaves very little room | :01:21. | :01:25. | |
for innovation going forward. The focus for us is really now that the | :01:26. | :01:30. | |
bill has passed, what is the right regulation framework looking like? | :01:31. | :01:35. | |
We believe there should be a pattern and we need to sit down with | :01:36. | :01:38. | |
government to do that. Have you got a meeting scheduled with the | :01:39. | :01:42. | |
government? We are very eager to meet with the government and we're | :01:43. | :01:46. | |
doing everything we can in our power to make those arrangements happen. | :01:47. | :01:50. | |
The key question now is the government supportive of the concept | :01:51. | :01:54. | |
of ride sharing in Taiwan? Interesting you mention whether the | :01:55. | :01:57. | |
government is supporting the concept because according to the Taiwanese | :01:58. | :02:02. | |
transport authority they say Uber is registered as an information | :02:03. | :02:06. | |
services provider. But what you're doing is providing transportation. | :02:07. | :02:09. | |
Does the government do you think have a point? | :02:10. | :02:14. | |
Uber is a ride sharing company, we like to be registered as such. I | :02:15. | :02:19. | |
think the issue is there's no regulations for right sharing in | :02:20. | :02:22. | |
Taiwan because the concept itself has come around only in the past six | :02:23. | :02:27. | |
or seven years when right sharing companies like ourselves started. | :02:28. | :02:30. | |
The question now is if the government does believe in the | :02:31. | :02:33. | |
concept of ride sharing, we're more than happy to work with them in | :02:34. | :02:37. | |
terms of finding the right types of regulation for companies like | :02:38. | :02:42. | |
ourselves. Briefly, getting out of Taiwan, short-term or permanent? | :02:43. | :02:48. | |
I think we certainly hope we can resume operations as soon as the. I | :02:49. | :02:51. | |
think this pause is something we feel will alleviate pressure but we | :02:52. | :02:57. | |
do believe that the president has a mandate to improve technology and | :02:58. | :03:00. | |
economic development and we think ride sharing fits in well with that. | :03:01. | :03:06. | |
The biggest sporting event in the United States is under way. We are | :03:07. | :03:10. | |
of course talking about the Super Bowl, the Championship game in | :03:11. | :03:15. | |
American football which, last year, attracted 111 million viewers. I can | :03:16. | :03:19. | |
tell you that today we are still seeing the Falcons, the underdogs, | :03:20. | :03:24. | |
they are beating the New England Patriots at the moment. It's a big | :03:25. | :03:28. | |
eel, the Super Bowl, because advertisers are spending an average | :03:29. | :03:34. | |
of $5 million for a 32nd commercial -- big deal. Some of Asia's most | :03:35. | :03:40. | |
recognisable brands are getting into the game and here's a sneak peek of | :03:41. | :03:44. | |
the highly anticipated Super Bowl commercials. | :03:45. | :03:54. | |
I'm just curious... Puyol services still apply if I'm not technically | :03:55. | :04:03. | |
on a road or land -- do your services. | :04:04. | :04:07. | |
Machines don't have emotions. But the rare few can inspire them. | :04:08. | :04:16. | |
Some of the commercials that Super Bowl viewers will get to watch. | :04:17. | :04:19. | |
Earlier I spoke with James Walton, who manages the sports business | :04:20. | :04:24. | |
group at Deloitte and I asked him if companies splurging on the Super | :04:25. | :04:27. | |
Bowl ads will be getting their money back? The actual cost is even higher | :04:28. | :04:32. | |
than $5 million because $5 million just buys you space on TV. On top of | :04:33. | :04:37. | |
that you have to pay for the production of a world-class advert, | :04:38. | :04:41. | |
which is around $1 million, and in this day and age you also have to | :04:42. | :04:45. | |
put out on social media and build other advertising spend as round two | :04:46. | :04:50. | |
well. Recent studies suggest the cost of a Super Bowl campaign is | :04:51. | :04:55. | |
closer to $10 million. For that you're getting access to the largest | :04:56. | :05:00. | |
TV audience of the year in the US. In fact the last seven Super bowls | :05:01. | :05:04. | |
have been the seven highest TV programmes of all time, you're | :05:05. | :05:09. | |
getting 110 million viewers also. There's still a feeling that perhaps | :05:10. | :05:13. | |
it has peaked now because this year they were still selling some of | :05:14. | :05:18. | |
these advertising slots as recently as last week, which is the first | :05:19. | :05:21. | |
time that's ever happened. Fascinating you have these big Asian | :05:22. | :05:26. | |
names taking part, the likes of Nintendo with their new Switch games | :05:27. | :05:32. | |
console, Toyota, Lexus and Kia as well. Why is it so crucial for the | :05:33. | :05:37. | |
Asian and co is to be there? Most of these Asian companies have been | :05:38. | :05:44. | |
there before. Nintendo is the is the only one for the first time, Hyundai | :05:45. | :05:49. | |
went all the back, way back to the 1980s and is a sponsor of the NFL at | :05:50. | :05:55. | |
the moment. They see this TV audience represents a big | :05:56. | :05:59. | |
opportunity for them. Last year Toyota pushed hard on their previous | :06:00. | :06:02. | |
hybrid and they ended up selling over 3.5 million units as a result | :06:03. | :06:09. | |
of the campaign. They feel this is clearly an opportunity. The one time | :06:10. | :06:13. | |
of the year when people actually watch the adverts and everyone | :06:14. | :06:16. | |
gathers around the TV, this is your one chance to make a big impression. | :06:17. | :06:21. | |
You mentioned social media, everyone thought TV advertising is more or | :06:22. | :06:26. | |
less dead because this is the other big opportunity for lots of | :06:27. | :06:30. | |
advertisers. Tell us about the scourge of social media, will it | :06:31. | :06:34. | |
obliterate TV advertising in the future? It is definitely affecting | :06:35. | :06:38. | |
because companies only have a certain amount of marketing spend | :06:39. | :06:41. | |
and you have to decide where you're going to put that and social media | :06:42. | :06:45. | |
is another channel to take that but the best companies at the moment are | :06:46. | :06:49. | |
the ones working out how to use traditional and modern media in | :06:50. | :06:53. | |
tandem. There's a lot of drumbeat campaigns even around the Super Bowl | :06:54. | :06:57. | |
where companies are releasing their adverts early, doing teaser | :06:58. | :07:01. | |
trailers, buying up a lot of advertising space on social media | :07:02. | :07:05. | |
around the time of their TV advert and combining the two pieces | :07:06. | :07:09. | |
together for the whole experience. On a day like today, it is estimated | :07:10. | :07:14. | |
around 60 million people will talk about the Super Bowl on Facebook as | :07:15. | :07:17. | |
well as watch it, so that represents an opportunity as well. James Walton | :07:18. | :07:22. | |
from Deloitte. Were into the third week of President Trump the's | :07:23. | :07:26. | |
administration and so far we've heard tough talk on trade and | :07:27. | :07:30. | |
threats of import taxes against the auto sector. Research house, less | :07:31. | :07:35. | |
says if the president goes ahead with his campaign promise of | :07:36. | :07:39. | |
imposing higher tariffs on Chinese products they could make it tough | :07:40. | :07:43. | |
for Chinese mobile handset makers to do business in the US. | :07:44. | :07:50. | |
We understand that it is already very hardfought Petronius Marveaux | :07:51. | :07:59. | |
business to get into the US. It's a very complicated market and you need | :08:00. | :08:02. | |
strong relationships with the carriers like the horizon or AT -- | :08:03. | :08:09. | |
hard for Chinese handset makers. -- the horizon. With Donald Trump you | :08:10. | :08:13. | |
have the possibility of higher tariffs. With that thread on Chinese | :08:14. | :08:19. | |
products, it could create a problem for them because their products are | :08:20. | :08:23. | |
more expensive and what is happening is will people want to buy more | :08:24. | :08:28. | |
expensive products? No. Obviously it will make it hard for them but is | :08:29. | :08:32. | |
the US market even worth it? We know it is an incredibly saturated | :08:33. | :08:37. | |
market, you've got huge leaders like Apple with the iPhone and Samsung. | :08:38. | :08:43. | |
So why bother? The key to the US market is that it is not a market of | :08:44. | :08:49. | |
volume like India or China itself, the US market is the crown jewels of | :08:50. | :08:53. | |
all smartphone markets as we know it. It's the market of high-value. | :08:54. | :09:00. | |
That is worth it for the smart phone vendors to go into the US, to | :09:01. | :09:07. | |
displace Apple, to displace Samsung and gain market share from them to | :09:08. | :09:08. | |
gain a very high-value market. The Chinese capital, Beijing, aims | :09:09. | :09:17. | |
to cut the use of coal by 30% this year to battle against air | :09:18. | :09:21. | |
pollution. According to the state news agency the government will get | :09:22. | :09:25. | |
more aggressive this year and help residents of 700 villages make use | :09:26. | :09:30. | |
of clean energy. Large parts of northern and central China have been | :09:31. | :09:35. | |
covered in fix for this winter disrupting flight and port | :09:36. | :09:39. | |
operations and schools -- thick smoke. There's been a glut of sell | :09:40. | :09:44. | |
orders this morning on reports the airbag manufacturer has selected | :09:45. | :09:53. | |
key... -- thick smog. A Japanese firm has been looking for support to | :09:54. | :09:58. | |
deal with billions of dollars of recall costs related to millions of | :09:59. | :10:02. | |
potentially defective airbags. Let's look that the markets before we go | :10:03. | :10:06. | |
because as you can see they are all higher, taking their cues from Wall | :10:07. | :10:11. | |
Street's record close on Friday. We saw the NASDAQ at a record high. I | :10:12. | :10:16. | |
should say we are having some impact from the fact that the Chinese | :10:17. | :10:20. | |
central bank actually raised short-term interest rates on Friday. | :10:21. | :10:25. | |
We saw a fairly good US jobs report as well, better than expected | :10:26. | :10:31. | |
numbers, fuelling the rise. That's it for this edition of | :10:32. | :10:32. |