Browse content similar to 08/03/2018. Check below for episodes and series from the same categories and more!
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Live from London, that's our top
story on Thursday, 8th March. | 0:00:00 | 0:00:04 | |
11 countries are expected to sign
a landmark trade deal - | 0:00:18 | 0:00:23 | |
as an antidote to the increasingly
protectionist direction | 0:00:23 | 0:00:28 | |
of the United States -
we talk you through what's at stake. | 0:00:28 | 0:00:31 | |
Also in the programme,
a new report reveals China has more | 0:00:31 | 0:00:36 | |
self-made woman billionaires
than any other country - | 0:00:36 | 0:00:40 | |
the top four spots come
from the Asian superpower. | 0:00:40 | 0:00:46 | |
Financial markets have starting the
trading day in Europe. Fairly flat, | 0:00:46 | 0:00:52 | |
if not mixed. We will tell you all
you need to know. | 0:00:52 | 0:00:55 | |
And if the shoe fits... | 0:00:55 | 0:00:57 | |
We'll get the inside track on how
one woman's business idea | 0:00:57 | 0:01:00 | |
for a fold-away shoe was rejected
130 times before becoming | 0:01:00 | 0:01:02 | |
a run-away success. | 0:01:02 | 0:01:04 | |
And on International Women's
Day, we want to know, | 0:01:04 | 0:01:06 | |
should women be used
as a means to sell cars? | 0:01:06 | 0:01:15 | |
So-called booth babes
are at Geneva Motor Show. | 0:01:15 | 0:01:17 | |
Let us know what you think -
is there still a role | 0:01:17 | 0:01:20 | |
for this in 2018? | 0:01:20 | 0:01:21 | |
Or is it out of date and sexist? | 0:01:21 | 0:01:23 | |
Just use #BBCBizLive. | 0:01:23 | 0:01:28 | |
Hello and welcome to Business Live. | 0:01:30 | 0:01:36 | |
Thank you so much for all of your
comments so far, we have plenty, we | 0:01:36 | 0:01:41 | |
will share them with you later. | 0:01:41 | 0:01:44 | |
One year after America's sudden
withdrawal from a global TPP trade | 0:01:44 | 0:01:47 | |
pact, the remainers are due to sign
a new deal later on Thursday | 0:01:47 | 0:01:50 | |
to virtually eliminate tariffs
in a marketplace worth close | 0:01:50 | 0:01:52 | |
to $14 trillion. | 0:01:52 | 0:01:59 | |
It's seen as an antidote to growing
US protectionism under | 0:01:59 | 0:02:04 | |
President Donald Trump
as he prepares to implement tariffs | 0:02:04 | 0:02:06 | |
on steel and aluminium imports. | 0:02:06 | 0:02:16 | |
The original
Trans-Pacific Partnership | 0:02:16 | 0:02:17 | |
boasted 12 countries bordering
the Pacific Ocean. | 0:02:17 | 0:02:19 | |
But President Trump pulled out
after coming to power, | 0:02:19 | 0:02:24 | |
leaving 11 nations to rebrand
the Comprehensive and | 0:02:24 | 0:02:33 | |
Progressive Agreement
for Trans-Pacific Partnership. | 0:02:33 | 0:02:43 | |
It may lack America's clout,
but still has marketplace | 0:02:45 | 0:02:51 | |
of 500 million people,
worth close to $14 trillion. | 0:02:51 | 0:02:54 | |
It
would abolish tariffs on seafood, | 0:02:54 | 0:02:56 | |
wine, sheep meat, cotton wool | 0:02:56 | 0:02:57 | |
and manufactured goods
across the region. | 0:02:57 | 0:02:59 | |
While changes to intellectual
property rules, something the US | 0:02:59 | 0:03:03 | |
demanded, could leave the door open
for President Trump, | 0:03:03 | 0:03:07 | |
as he has said he'd consider
returning if America | 0:03:07 | 0:03:09 | |
got a better deal. | 0:03:09 | 0:03:14 | |
I asked Suzanne Spears,
partner at law firm Volterra Fietta, | 0:03:14 | 0:03:16 | |
how significant this deal is. | 0:03:16 | 0:03:19 | |
It is very significant particularly
with Canada joining. Demonstrating | 0:03:19 | 0:03:26 | |
the number of countries both from
North America and from other regions | 0:03:26 | 0:03:30 | |
in the Pacific are still committed
to free trade, still committed to | 0:03:30 | 0:03:36 | |
the rules of the road of the global
economic order which is what the | 0:03:36 | 0:03:40 | |
trade agreement symbolises. When
they announce these trade | 0:03:40 | 0:03:43 | |
agreements, it took years to
negotiate and President Urbana was | 0:03:43 | 0:03:47 | |
spearheading the negotiations at the
time when he was in office -- | 0:03:47 | 0:03:51 | |
President Obama. They talk about the
degree to which it will boost the | 0:03:51 | 0:03:55 | |
individual economies, the growth
they will see, the growth in trade, | 0:03:55 | 0:03:59 | |
how people will benefit, will it
really bear that much fruit? Yes, we | 0:03:59 | 0:04:03 | |
do see trade does in fact increase
GDP in the economy is in question | 0:04:03 | 0:04:08 | |
and there have been a number of
studies showing this trade agreement | 0:04:08 | 0:04:12 | |
alone will boost trade and
investment very dramatically at | 0:04:12 | 0:04:17 | |
least 1% increase in GDP over the
next few years for the involved. On | 0:04:17 | 0:04:23 | |
the other hand, quite clearly, there
are downsides, both to globalisation | 0:04:23 | 0:04:28 | |
writ large, as well as to trade
agreement like this and the | 0:04:28 | 0:04:31 | |
important feature is that this trade
agreement does do something to try | 0:04:31 | 0:04:35 | |
to address some of the downsides. It
has labour and environmental | 0:04:35 | 0:04:40 | |
standards it could be constituted as
the new generation of global free | 0:04:40 | 0:04:48 | |
trade agreements. As you know, in
the campaign, in the US, and in | 0:04:48 | 0:04:53 | |
other places, these trade agreements
have become the symbolism of | 0:04:53 | 0:04:58 | |
globalisation and of the dangers of
our economic system today and it is | 0:04:58 | 0:05:04 | |
important that there are voices that
counter that narrative and ensure | 0:05:04 | 0:05:07 | |
they represent the other side. Let
us have a look at some of the other | 0:05:07 | 0:05:15 | |
stories making the news this hour. | 0:05:15 | 0:05:19 | |
French companies caught
discriminating against women over | 0:05:19 | 0:05:21 | |
pay will be given three years to
close the gap or face fines. The | 0:05:21 | 0:05:26 | |
government revealed the planned
crackdown to unions and employers on | 0:05:26 | 0:05:30 | |
Wednesday, giving them a month to
iron out the details. The measure | 0:05:30 | 0:05:34 | |
will be rolled out by 2020, if
passed by Parliament. | 0:05:34 | 0:05:41 | |
Japanese regulators are issuing
punishment notices to several | 0:05:41 | 0:05:43 | |
cryptocurrency exchanges and forcing
others to stop doing business. | 0:05:43 | 0:05:47 | |
This is to protect consumers,
after that theft of digital money | 0:05:47 | 0:05:50 | |
worth over half a billion
dollars from Coincheck. | 0:05:50 | 0:05:53 | |
Regulators said it lacked a proper
internal control system for risks | 0:05:53 | 0:05:56 | |
like money laundering
and terrorism financing. | 0:05:56 | 0:06:01 | |
China's exports unexpectedly
surged at the fastest pace | 0:06:01 | 0:06:03 | |
in three years in February,
suggesting its economic | 0:06:03 | 0:06:08 | |
growth remains resilient,
even as trade relations | 0:06:08 | 0:06:10 | |
with the United States
rapidly deteriorate. | 0:06:10 | 0:06:13 | |
China's exports to the world
surged 44.5% compared | 0:06:13 | 0:06:16 | |
with the same period last year,
while import growth | 0:06:16 | 0:06:18 | |
was a disappointing 6.3%. | 0:06:18 | 0:06:27 | |
Here is a question for you. | 0:06:27 | 0:06:38 | |
Which country has the most self-made
female billionaires? | 0:06:46 | 0:06:48 | |
The answer - revealed
in a report today - is China. | 0:06:48 | 0:06:51 | |
The Hurun Rich List shows the top
four self-made women billionaires | 0:06:51 | 0:06:53 | |
are in fact Chinese. | 0:06:54 | 0:06:55 | |
Leisha Santorelli is in
Singapore with details. | 0:06:55 | 0:06:57 | |
Quite a figure, isn't it?
Absolutely. China remains a very | 0:06:58 | 0:07:03 | |
patriarchal society but women are
very clearly making their mark. But | 0:07:03 | 0:07:07 | |
female leaders at the top ranks of
China's Communist Party are almost | 0:07:07 | 0:07:12 | |
nonexistent, but the companies and
the rich list, you can see it is | 0:07:12 | 0:07:16 | |
home to most of the world's
self-made female billionaires. The | 0:07:16 | 0:07:20 | |
number one spot, she grew up in a
really poor village, now worth | 0:07:20 | 0:07:27 | |
nearly $10 billion, and this took
place after she founded a company | 0:07:27 | 0:07:31 | |
making glass covers for laptops and
smartphones and Apple and Samsung | 0:07:31 | 0:07:36 | |
are among her biggest customers.
Globally, only the 16th richest | 0:07:36 | 0:07:41 | |
woman, but if you look deeper at
this list, most of those women on | 0:07:41 | 0:07:45 | |
those lists are either married or
inherited wealth, so this makes her | 0:07:45 | 0:07:50 | |
achievement a lot more impressive.
Some other interesting findings from | 0:07:50 | 0:07:53 | |
this report, the founder of
Vietnam's budget airline is the | 0:07:53 | 0:07:59 | |
highest new entrant, at 28. Another
interesting finding is India which | 0:07:59 | 0:08:03 | |
has a very similar sized population
to China only has one woman on the | 0:08:03 | 0:08:08 | |
self-made billionaires list. Really
interesting. Thank you. From our | 0:08:08 | 0:08:16 | |
bureau in Singapore. Looking at the
financial markets today, Australia | 0:08:16 | 0:08:20 | |
is down a little bit, but not
reflecting Asia as a whole, we saw | 0:08:20 | 0:08:24 | |
Japan up at the close, around 0.7%
higher, Hong Kong, 1.5% higher, the | 0:08:24 | 0:08:31 | |
Dow closing behind me. Europe right
now... The story dominating markets | 0:08:31 | 0:08:37 | |
this week has been the conversation
about trade, possibility of a trade | 0:08:37 | 0:08:42 | |
war, you're responding, what the US
may do, what Donald Trump has | 0:08:42 | 0:08:47 | |
tweeted -- Europe responding. Pretty
flat. We will talk more in a moment. | 0:08:47 | 0:08:55 | |
Let us look ahead. | 0:08:55 | 0:08:56 | |
And Joe Miller has the details
about what's ahead | 0:08:56 | 0:08:58 | |
on Wall Street Today. | 0:08:59 | 0:09:00 | |
While Wall Street waits for concrete
details of Donald Trump's proposed | 0:09:00 | 0:09:03 | |
steel and aluminium tariffs,
and weighs up the prospect | 0:09:03 | 0:09:06 | |
of a full-blown trade war,
there'll be weekly jobless | 0:09:06 | 0:09:08 | |
numbers to digest. | 0:09:08 | 0:09:09 | |
The fewer out of work
people in the US economy, | 0:09:09 | 0:09:13 | |
the more money there is available
to spend, which plays | 0:09:13 | 0:09:14 | |
into investors' fears
over rising inflation. | 0:09:14 | 0:09:20 | |
The US Labor Department is expected
to report that unemployment claims | 0:09:20 | 0:09:22 | |
have continued to drop,
and this should help investors | 0:09:22 | 0:09:26 | |
prepare for Friday's
big banner data dump, | 0:09:26 | 0:09:30 | |
the monthly employment numbers,
which last month were strong enough | 0:09:30 | 0:09:32 | |
to send markets into a spin. | 0:09:32 | 0:09:41 | |
And Walt Disney will hold its annual
shareholder meeting. | 0:09:41 | 0:09:44 | |
This one is bound to be an eventful
one, as the company is awaiting | 0:09:44 | 0:09:47 | |
approval for its purchase of 21st
Century Fox's film | 0:09:47 | 0:09:50 | |
and TV businesses. | 0:09:50 | 0:09:57 | |
Joining us is Sue Noffke, UK
equities fund manager at Schroders. | 0:09:57 | 0:10:01 | |
Volatility on the markets, what do
you see as the long-term impact, | 0:10:01 | 0:10:05 | |
especially with the White House
going back on it slightly in the | 0:10:05 | 0:10:10 | |
past few hours? We do not know what
we are dealing with in terms of | 0:10:10 | 0:10:14 | |
protectionism, the threat it takes
place, that it spreads, that would | 0:10:14 | 0:10:18 | |
be very bad for markets, but at the
moment, markets do not know and we | 0:10:18 | 0:10:23 | |
are seeing that influx. Rises and
falls, or Falls and recouping | 0:10:23 | 0:10:30 | |
losses. A swing towards more
domestic and small caps... He is | 0:10:30 | 0:10:35 | |
fulfilling what he said on the
campaign trail, this is what he said | 0:10:35 | 0:10:39 | |
he would do? Yes, but some of his
party are not happy. When you say | 0:10:39 | 0:10:45 | |
they are rowing back, the discussion
about perhaps Canada, Mexico, | 0:10:45 | 0:10:50 | |
perhaps not being a part in the
trade tariffs on steel and | 0:10:50 | 0:10:54 | |
aluminium, but as you say, we have
nothing concrete to go on? We know | 0:10:54 | 0:10:58 | |
they might say something more today.
He might sign something today, we're | 0:10:58 | 0:11:02 | |
waiting with bated breath. What we
know is going to happen is the | 0:11:02 | 0:11:06 | |
European Central Bank is meeting
today, more economics to look at | 0:11:06 | 0:11:10 | |
tomorrow, bank of Japan and jobs
figures in the States. The drivers | 0:11:10 | 0:11:15 | |
for financial markets, certainly in
the short-term. It is all about | 0:11:15 | 0:11:19 | |
monetary policy and whether the jobs
data in the US will mean more rate | 0:11:19 | 0:11:23 | |
rises in the rather than the three
booked in and what are they going to | 0:11:23 | 0:11:29 | |
say in Europe about quantitative
easing? Lots to keep you busy today! | 0:11:29 | 0:11:34 | |
Indeed. And tomorrow. You will be
back later. Not off the hook yet. | 0:11:34 | 0:11:41 | |
More work to do. Still to come... | 0:11:41 | 0:11:43 | |
Putting your best foot forward. | 0:11:43 | 0:11:47 | |
How the fold-away shoe
became a run-away success. | 0:11:47 | 0:11:49 | |
You're with Business
Live from BBC News. | 0:11:49 | 0:11:59 | |
Fast... Not fast. We have been
talking about running away. Getting | 0:12:02 | 0:12:10 | |
my words mixed up. First... | 0:12:10 | 0:12:15 | |
Domino's Pizza, Britain's biggest
pizza-delivery firm, | 0:12:15 | 0:12:18 | |
has reported a 10.2% rise
in annual profits. | 0:12:18 | 0:12:20 | |
Domino's - which has stores
in Ireland, Switzerland | 0:12:20 | 0:12:21 | |
and Germany as well as the UK -
says it benefited from strength | 0:12:21 | 0:12:25 | |
in domestic and European markets. | 0:12:25 | 0:12:26 | |
Neil Wilson, senior analyst
at ETX Capital joins us. | 0:12:26 | 0:12:29 | |
A success story on all fronts? A
great year for Dominoes, revenues | 0:12:29 | 0:12:37 | |
ahead of expectations, this has come
off the back of really strong volume | 0:12:37 | 0:12:42 | |
growth as they expand a lot of new
stores in the UK and across Europe. | 0:12:42 | 0:12:50 | |
Naturally underpinning this, despite
the fact like for like sales are | 0:12:50 | 0:12:53 | |
maybe not growing quite as fast as
they have been in the past. That is | 0:12:53 | 0:12:59 | |
encouraging to hear Domino's is
doing well or is it a reflection it | 0:12:59 | 0:13:03 | |
has not got very strong competition?
Such a strong brand when it comes to | 0:13:03 | 0:13:07 | |
pizzas being delivered to your home.
It is a very strong brand. | 0:13:07 | 0:13:12 | |
Internationally, everyone knows the
brand very well. It faces quite | 0:13:12 | 0:13:16 | |
stiff competition in the UK,
actually, when we look at Just Eat | 0:13:16 | 0:13:22 | |
which has risen very rapidly. There
is a slightly softer market in the | 0:13:22 | 0:13:27 | |
sense restaurants, casual dining,
maybe not doing so well, that allows | 0:13:27 | 0:13:32 | |
Domino's and the like to pick up
some of the value conscious | 0:13:32 | 0:13:35 | |
consumers who want to treat... But
they do not want to splash out on a | 0:13:35 | 0:13:42 | |
meal out. Is it a reflection of the
economic times we are in, the fact | 0:13:42 | 0:13:47 | |
people, as you say, they want a
takeout but they cannot afford what | 0:13:47 | 0:13:50 | |
they would really like? I think that
is very much the case. The market | 0:13:50 | 0:13:55 | |
has shifted a little bit. We see
restaurants are not able maybe to | 0:13:55 | 0:13:59 | |
drive home the values they could
because they have much higher fixed | 0:13:59 | 0:14:05 | |
costs, minimum wage increases to
deal with, business rates, and | 0:14:05 | 0:14:09 | |
Domino's and others can really drive
home the value, they can absorb some | 0:14:09 | 0:14:13 | |
of the costs and I think that is
helping them at the moment. Thank | 0:14:13 | 0:14:18 | |
you very much. Senior a -- senior
analyst. Do take a look at the | 0:14:18 | 0:14:29 | |
Business Life page. | 0:14:29 | 0:14:39 | |
You're watching Business
Live, our top story: | 0:14:39 | 0:14:42 | |
A new deal without
the United States, | 0:14:42 | 0:14:45 | |
the Trans Pacific Partnership | 0:14:45 | 0:14:47 | |
will be formally
signed in Chile today. | 0:14:47 | 0:14:50 | |
A quick look at how
markets are faring. | 0:14:50 | 0:14:56 | |
Trading in Europe, we have been
going for 45 minutes, and pretty | 0:14:56 | 0:15:00 | |
flat, look at Germany, hardly any
movement, some would say it is nice | 0:15:00 | 0:15:05 | |
to have a breather, but maybe
investors are sitting on the | 0:15:05 | 0:15:10 | |
sidelines, waiting for more action
or inaction from the White House. | 0:15:10 | 0:15:13 | |
Now let's get the inside track
on a business that's managed | 0:15:13 | 0:15:17 | |
to fold its way to success, yes,
that's right I said fold. | 0:15:17 | 0:15:21 | |
I have got so many puns on this one
to avoid! | 0:15:21 | 0:15:25 | |
Cocorose is a footwear
brand with a difference, | 0:15:25 | 0:15:27 | |
because while other companies
are focused on making | 0:15:27 | 0:15:29 | |
their shoes rigid, Cocorose makes
all of theirs foldable. | 0:15:29 | 0:15:37 | |
Why? Founder Janan Leo started
the business after finding | 0:15:37 | 0:15:40 | |
a lack of comfortable shoes
she could commute in before folding | 0:15:40 | 0:15:43 | |
them away into a bag if she wanted
to change into heels. | 0:15:43 | 0:15:47 | |
And she's clearly not alone,
because the company now sells | 0:15:47 | 0:15:49 | |
the shoes in more than 30 countries
and turns over $1.4m a year. | 0:15:49 | 0:15:53 | |
They have been worn by everyone
from Dame Helen Mirren | 0:15:53 | 0:15:55 | |
to Pippa Middleton. | 0:15:55 | 0:16:05 | |
And Samantha Cameron, I think as
well. We have got Janan Leo, founder | 0:16:08 | 0:16:12 | |
of Cocorose, and she has brought in
some of the issues, we want to see | 0:16:12 | 0:16:16 | |
them in action. Nine actor wants to
put them on? | 0:16:16 | 0:16:21 | |
I will show you! Tim, why don't you
have a go? | 0:16:21 | 0:16:32 | |
The ultimate Cinderella thing! As I
understand, it is all in the sole. | 0:16:32 | 0:16:40 | |
Yes, it is flexible but comfortable,
you can see the padding, this has | 0:16:40 | 0:16:44 | |
been fundamental to the brand in
terms of having that comfort. But | 0:16:44 | 0:16:47 | |
you have so many knock backs,
explain that. I have loads of | 0:16:47 | 0:16:53 | |
rejection, but that just helps to
make you even more determined to | 0:16:53 | 0:16:57 | |
kind of really want to push on and
just is not fail. I think having | 0:16:57 | 0:17:05 | |
that rejection actually makes you
more determined. I must admit, | 0:17:05 | 0:17:09 | |
looking at these, I am intrigued, I
am always wearing other shoes when I | 0:17:09 | 0:17:13 | |
race to work in the morning, other
than the one I have got now, my TV | 0:17:13 | 0:17:20 | |
shoes, as it were! But talk us
through how difficult you found it | 0:17:20 | 0:17:24 | |
to start this, we will be discussing
later how women who try to start | 0:17:24 | 0:17:28 | |
businesses, it has been proven that
they find it hard to raise funding, | 0:17:28 | 0:17:33 | |
partly because those were likely to
invest, it is a very male dominated | 0:17:33 | 0:17:38 | |
world. When I started ten years ago,
I actually started with self | 0:17:38 | 0:17:43 | |
funding, I was working full-time as
well, and I set it up in that way. | 0:17:43 | 0:17:48 | |
And I did get knocked back by the
bank, I had to present my business | 0:17:48 | 0:17:52 | |
plan about three times before I was
able to get an overdraft, and then | 0:17:52 | 0:17:56 | |
over the ten years, we have
basically build it up ourselves in | 0:17:56 | 0:18:00 | |
terms of trying to really, you know,
take it one step further. Recently, | 0:18:00 | 0:18:09 | |
this year, we have started to raise,
or started on a journey to raise | 0:18:09 | 0:18:12 | |
investment, and I have been
surprised by how male dominated it | 0:18:12 | 0:18:14 | |
has been. How much were you looking
for? I think eventually you found | 0:18:14 | 0:18:21 | |
someone in China to help? It was
really difficult for me, because the | 0:18:21 | 0:18:25 | |
concept didn't exist, so it was
something completely new in terms of | 0:18:25 | 0:18:29 | |
developing it from the concept to
launch, so in a way it was almost | 0:18:29 | 0:18:35 | |
like, we don't do that. So it was
quite difficult. Many people have | 0:18:35 | 0:18:40 | |
these great ideas, you know, they
come up with something they feel | 0:18:40 | 0:18:45 | |
will be a real winner, but you have
had success, the likes of Dame Helen | 0:18:45 | 0:18:49 | |
Mirren and Pippa Middleton wearing
your shoes, which is a gift, isn't | 0:18:49 | 0:18:53 | |
it, a marketing gift? How did you
get these issues, you know, sold in | 0:18:53 | 0:18:59 | |
shops, people's attention, in that
sense? When we first started, we | 0:18:59 | 0:19:03 | |
were in recession in the UK, so it
was very much about taking the brand | 0:19:03 | 0:19:09 | |
and presenting and overseas as well.
So it was just trial and error all | 0:19:09 | 0:19:13 | |
the time, being able to go out to
different markets and really try to | 0:19:13 | 0:19:18 | |
work with different people. And
clever marketing as well, giving | 0:19:18 | 0:19:21 | |
them out in goody bags and things,
you have targeted the A list, for | 0:19:21 | 0:19:27 | |
want of a better word. We have
worked with Bafta and the Royal | 0:19:27 | 0:19:32 | |
Ballet, and we have long-standing
collaborations, and it has been one | 0:19:32 | 0:19:35 | |
of those partnerships, different
partnerships that allows a brand to | 0:19:35 | 0:19:39 | |
expand and to grow, and I think that
is really important for the | 0:19:39 | 0:19:42 | |
evolution of any brand. So on
International Women's Day, we are | 0:19:42 | 0:19:47 | |
celebrating women in business, what
have you found that is difficult or | 0:19:47 | 0:19:51 | |
easy? I think, for me, one of the
most rewarding, perhaps, has been | 0:19:51 | 0:19:57 | |
about the whole piece about Cocorose
has been about trying to make | 0:19:57 | 0:20:03 | |
women's lives easier, and for me,
this was why I started this. I loved | 0:20:03 | 0:20:08 | |
heels, uncomfortable heels, and I
just needed something that would be | 0:20:08 | 0:20:11 | |
able to help me get through the day
and really helped me to master my | 0:20:11 | 0:20:16 | |
day. So that was the whole reason of
coming up with it, and I realised | 0:20:16 | 0:20:19 | |
that it wasn't just for me, it was
for millions of women around the | 0:20:19 | 0:20:24 | |
world as well. It is fascinating, I
have seen them around, haven't you? | 0:20:24 | 0:20:29 | |
I must admit, I haven't, but I am
extremely busy, I don't get out to | 0:20:29 | 0:20:35 | |
shop!
Not that I spend all my time in shoe | 0:20:35 | 0:20:37 | |
shops!
Has been great to meet you, thanks | 0:20:37 | 0:20:42 | |
for coming in. I might take these
back, will you? A nice sparkly bag | 0:20:42 | 0:20:47 | |
as well. | 0:20:47 | 0:20:50 | |
Sex sells. | 0:20:50 | 0:20:53 | |
It's an old mantra,
but one which the car industry | 0:20:53 | 0:20:55 | |
has been wedded to for decades. | 0:20:55 | 0:21:01 | |
It used to be the cliche, but is it
anymore? | 0:21:01 | 0:21:05 | |
At international motor shows
it's still common to see beautiful, | 0:21:05 | 0:21:08 | |
elaborately dressed women striking
poses next to whatever machine | 0:21:08 | 0:21:10 | |
a company really wants to show off. | 0:21:10 | 0:21:12 | |
But in the 21st century,
in the age of Me Too, | 0:21:12 | 0:21:16 | |
is this still appropriate? | 0:21:16 | 0:21:18 | |
We asked a few women attending
this week's show in Geneva. | 0:21:18 | 0:21:21 | |
ARCHIVE: The Hillman Super Minx
is an eyeful, | 0:21:21 | 0:21:24 | |
standing up to the competition | 0:21:24 | 0:21:26 | |
with the three lovelies trying
it out for comfort... | 0:21:26 | 0:21:28 | |
It's not a good situation right now
to find some woman like that, | 0:21:44 | 0:21:48 | |
but at the same time,
women are responsible for | 0:21:48 | 0:21:50 | |
themselves, they make their choice. | 0:21:51 | 0:21:53 | |
Ideally, you go for knowledgeable
people, people that can | 0:21:53 | 0:21:54 | |
talk about the products. | 0:21:54 | 0:21:56 | |
Everyone is here to see cars,
people should be talking | 0:21:56 | 0:21:59 | |
about the cars and not looking
for nice things that | 0:21:59 | 0:22:02 | |
are there to look at
that aren't cars, necessarily. | 0:22:02 | 0:22:08 | |
Well, I was a glamour model myself
when I was very young, | 0:22:08 | 0:22:11 | |
and I quite actually like it,
I think the cars look beautiful, | 0:22:11 | 0:22:14 | |
but I think you need a little bit
extra to bring them to life. | 0:22:14 | 0:22:17 | |
So I'm not against it, I think
they add just a bit of spice. | 0:22:17 | 0:22:24 | |
Watching that with us, Sue Noffke,
some mixed reviews, but do you use | 0:22:34 | 0:22:41 | |
glamour models for a family car?
Maybe not, but you do for the | 0:22:41 | 0:22:45 | |
aspirational dream car, if you can
afford this car, you will get your | 0:22:45 | 0:22:49 | |
beautiful model girlfriend as well!
It seems old-fashioned, doesn't it? | 0:22:49 | 0:22:55 | |
Even listening to you, that is not
sounding great! I pulled it back to | 0:22:55 | 0:23:01 | |
us that the last moment!
Let's look at what the viewers are | 0:23:01 | 0:23:06 | |
saying, we asked for your opinions,
Gary says booth babes are fine, if | 0:23:06 | 0:23:12 | |
both boys are too, why not keep it
to both sexes? No, another person | 0:23:12 | 0:23:18 | |
says, Beefy, keep them, should
topless men advertise products on | 0:23:18 | 0:23:25 | |
TV, then?
Women should be able to choose, says | 0:23:25 | 0:23:30 | |
Bonnie, it is the objectification of
women, another says. But the fact | 0:23:30 | 0:23:38 | |
that we are discussing it, I am
surprised they are still used like | 0:23:38 | 0:23:41 | |
this.
It is this old latecomer it came up | 0:23:41 | 0:23:46 | |
with the great girls in Formula One,
but let's talk about this story in | 0:23:46 | 0:23:55 | |
the Financial Times, but by their
personal finance editor, about women | 0:23:55 | 0:24:02 | |
being reluctant to invest, and why
is that? I think it is around | 0:24:02 | 0:24:07 | |
self-confidence, and women tend to
know all the answers before they do | 0:24:07 | 0:24:15 | |
something, and there is a lot of
research to help women, but they | 0:24:15 | 0:24:20 | |
feel intimidated, particularly by
industry jargon. I have worked in | 0:24:20 | 0:24:23 | |
financial services all my career,
and there is a lot of jargon to get | 0:24:23 | 0:24:28 | |
your head around, to try and
unstagette. Men, on the other hand, | 0:24:28 | 0:24:33 | |
tends to be quite confident about
doing things that they do not know | 0:24:33 | 0:24:37 | |
and fully understand but which they
know are important, and investing is | 0:24:37 | 0:24:40 | |
important. And if you are looking at
a fund, predominantly a men, the | 0:24:40 | 0:24:46 | |
fact that these men socialise with
each other and do the same sort of | 0:24:46 | 0:24:50 | |
things together, is that a problem?
There is a bit, but this is about | 0:24:50 | 0:24:56 | |
taking control of your own finances,
your financial future, and most of | 0:24:56 | 0:25:00 | |
us have pensions, and a lot of them
require decisions. And it is about | 0:25:00 | 0:25:05 | |
making sure that women understand
that they are empowered to take | 0:25:05 | 0:25:09 | |
decisions for their own financial
future. Many women will have | 0:25:09 | 0:25:15 | |
mortgages and may invest in second
homes. And many will be dealing with | 0:25:15 | 0:25:19 | |
this on their own, quite a lot going
on, spinning plates. What I would | 0:25:19 | 0:25:24 | |
say is that cash isn't the safest
investment, because it gets eroded. | 0:25:24 | 0:25:30 | |
Sue Noffke, we are running out of
time, lovely to see you. Thank you | 0:25:30 | 0:25:35 | |
for being with us on Business Live.
And lovely to have you here, Tim! | 0:25:35 | 0:25:39 | |
Lovely to sit here with the | 0:25:39 | 0:25:42 |