02/05/2014 Newswatch


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In America falls on both the Dow and the NASDAQ. Now it is Newswatch with


Samir Ahmed and this week, the battle of the breakfast TV


programmes. Welcome to Newswatch. Coming up, as it faces a newly


revamped competitor on ITV, which asked the man in charge of BBC


Breakfast about the balance between news and entertainment. There is


criticism of what is seen as intrusive reporting following the


death of teacher Ann Maguire in Leeds. And the frequent appearance


of Nigel Farage on television this week. He's the UKIP leader being


sneered at all pandered to? Viewers were divided. Good Morning Britain


started on ITV on Monday morning. It marked the latest skirmish in a


long`running war between the two main channels for early morning


viewers. In a moment, we will be exploring exactly what BBC One is


offering at that time of day. But first, a brief history of Breakfast


TV in Britain. In January 1983, the idea of eating your cereal in front


of the box seemed radical. The BBC was first to air, with an eclectic


mix of aerobics, astrology and news. There were the famous five


presenters and Roland rat. Good morning... On the BBC, the comfy


jumpers were replaced after a while by a more serious, news focused


approach. Since then, the balance between heavy and light, between


disconcerting, has been shifted over the years until its current


reincarnation, broadcast from Salford. Now the pair have


collaborated on a new album. Meanwhile, ITV poached Adrian Childs


and Christine bleakly for GMTV and have rated BBC a game for Susanna


Reid, who launched Good Morning Britain on Monday with three other


presenters from behind a desk. A good opportunity, then, to examine


how BBC Breakfast sees itself now and how it is seen by viewers. Some


seem confused about what they are getting.


Other viewers have been in touch with us about the impact of


Breakfast's move to new studios in Salford two years ago.


The editor of BBC Breakfast is Adam Bullimore and he joins me now from


the programme's set in Salford. What impact ITV's Good Morning Britain is


having Breakfast? Not much an impact. Certainly not in terms of


viewing figures. Both sides have finished this week pretty much where


they ended last week. 7 million people see a bit of Breakfast every


day. So I think we are doing something right. We are not


complacent, and we are certainly reviewing our output all the time,


but we are in pretty good shape. We are clear, we are news led magazine


programme and our job is to give our viewers the main news stories of the


day along with information, weather, sport and business. That is the most


interesting question that most viewers tend to contact us about and


looking back at archive of previous incarnations of BBC Breakfast, there


was a period when it was Breakfast News. It is very much on the sofa


now. What is the balance between news and entertainment, which some


viewers feel is too much? Yes, I think our first job is to do the


news properly. The news well. I think if we do that, we have a


little bit of licence to also have a bit of a smile and have a bit of fun


in the programme as well. But I am clear that the news is the most


important thing we do, and news drives audiences to Breakfast. So it


is a magazine and as such, it is a bit of a mix, that the balance is


very strongly in favour of the news. Viewers regularly say they feel


there is publicity every day for a pop star or new film or actor, and


that is not what they feel the new should be doing on Breakfast. We are


talking about two or three items from the world of media, arts,


entertainment, culture every day, and we are talking about doing them


at a time in the programme towards the end, when there is a slightly


more relaxed feel to the show, and it is important to say that


entertainment and news and arts and culture is all part of our brief. So


it is part of the show, it is all about the mix. The news is still


very much the main thing we do, though. You are joining us from the


sofa in Salford. One of the complaints we get is that even two


years relocating there all the newspapers are really in London and


too many of them are just not able to be interviewed face`to`face. It


is something that BBC journalists also complained to me about, saying


it is a real problem with the programme. You have to remember that


it has always been the case that some guests either can't or won't be


able to sit on the sofa with you, and that was the case when this sofa


was in London, and it is still the case now that the sofa is in


Salford. People use politicians as an example, and I think if you ask


anyone who worked on the programme at in London and who still works on


it now, they will tell you that probably less than half of the time,


politicians would come and sit on the sofa in West London. Politicians


much prefer to stay in Westminster. It is also true to say, of course,


that we have had the Prime Minister on the sofa, the leader of the


opposition, Cabinet ministers. What are your ambitions for the


programme, looking ahead? I think the challenge for Breakfast is to


move with the audience, and the challenge for the BBC generally and


especially for Breakfast and our time of day is the ability and


instant access, and I just think it would be great if as we go forward,


there is a way of taking Breakfast with you. People now want the news


in the palm of their hands, literally, and if you can leave the


house in the morning and take a bit of Breakfast with you and add value


to the Breakfast content of the morning by getting more context


information on screens, being able to watch the items as and when you


wanted as he travelled to work or school or whatever, and so I think


responding to a new world is our biggest challenge.


Thank you very much. Please do tell us what you think of


BBC Breakfast or any other part of BBC News. I will let you how to do


so at the end of the programme. Monday brought the shocking news


that leads schoolteacher Ann Maguire had been stabbed to death in front


of pupils. BBC News showed plenty of reaction


from the school and elsewhere, some of which elicited comments from his


watch viewers. The BBC revisited a double at


another highly distressful story this week, interviewing the parents


of Madeleine McCann, marking seven years since the toddler disappeared.


Finally, every time Nigel Farage appears on screens, he seems to


produce a response from our viewers. And he has been on quite a bit this


week. Particularly being hit by an egg while out campaigning, and


acting he will not stand in a forthcoming by`election. Some


viewers object to the town given towards the UKIP leader.


Thank you for all your comments this week. We may quote your opinions or


even ask you to appear on the programme if you call us or e`mail


us. You can also reach us by Twitter and on the website. You can search


for and watched topics we have covered on the programme. Join us a


game next week for more thoughts about BBC News. `` again next week.


Do not worry. This forecast is not a repeat that this isn't opening


you're more likely to see in January and May. Frosty there and that is an


indication of what is to come. An unusually cold night for the time of


year. Cloud coming in from the West. Maybe light rain in Cornwall and


East Anglia.


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