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Presiding Officer, in one month, Cardiff and Wales will host the Uefa | :00:14. | :00:21. | |
Champions League final, one of the biggest and most prestigious | :00:22. | :00:25. | |
sporting events in the world and the biggest single sporting event in | :00:26. | :00:31. | |
2017. The men's final on the 3rd of June will attract a global live TV | :00:32. | :00:37. | |
audience of 200 million and an estimated additional 170,000 | :00:38. | :00:42. | |
visitors to our capital city. Members will have seen the exciting | :00:43. | :00:47. | |
arrival of the trophies in Wales two weeks ago and they are currently | :00:48. | :00:50. | |
touring the nation, providing a unique opportunity for our | :00:51. | :00:55. | |
communities to engage with the event. Yesterday, the trophies | :00:56. | :01:01. | |
visited football clubs and today they have been at its good festival. | :01:02. | :01:09. | |
I know the excitement that would have generated amongst local | :01:10. | :01:13. | |
football fans and the North Wales public more widely. This is another | :01:14. | :01:20. | |
historic first, kicking off a summer of sporting legends with Champions | :01:21. | :01:23. | |
League final closely followed by the ICC champions Trophy cricket at | :01:24. | :01:29. | |
Glamorgan. Cricket and the return of course of the senior open golf | :01:30. | :01:36. | |
championship. This demonstrates our ambition and commitment to build a | :01:37. | :01:43. | |
major event posting credentials. The benefits from Wales will be | :01:44. | :01:47. | |
significant. The event will generate a significant economic impact as a | :01:48. | :01:51. | |
result of the additional visitors coming to Wales. This will include | :01:52. | :01:58. | |
spend on hotels, restaurants, pubs, bars and on travel within the | :01:59. | :02:02. | |
region. The hospitality provision in the city on match day, which | :02:03. | :02:09. | |
includes an estimated 16,000 means, provides a valuable showcase for | :02:10. | :02:15. | |
wells produce. Overall, access to rights and benefits associated with | :02:16. | :02:19. | |
the event provides Wales with an unprecedented incentive with which | :02:20. | :02:25. | |
to engage with key inward investment and business targets. The extensive | :02:26. | :02:32. | |
media coverage in the lead up to and over the event itself will raise our | :02:33. | :02:36. | |
international profile and reputation. The road to Cardiff | :02:37. | :02:42. | |
strapline and branding has been visible around the world for many | :02:43. | :02:45. | |
months now, clearly evident at every Champions League game and front and | :02:46. | :02:53. | |
centre of each match broadcast. In addition to the millions of TV | :02:54. | :02:58. | |
viewers and, of course, the lucky fans able to attend the matches | :02:59. | :03:03. | |
themselves, an estimated 200,000 people will attend the Uefa | :03:04. | :03:08. | |
Champions League festival in Cardiff Bay. A free four-day celebration | :03:09. | :03:15. | |
from Thursday through Sunday. The festival will provide high-quality | :03:16. | :03:18. | |
Uefa experience to non-ticket holders who get a chance to see the | :03:19. | :03:24. | |
trophy, engage with the sponsors, acquired limited edition Uefa | :03:25. | :03:28. | |
merchandise and see some of the former footballing greats play a | :03:29. | :03:32. | |
legends match on a floating pitch in Cardiff Bay on Friday the 2nd of | :03:33. | :03:37. | |
June. As with the trophy tour, we want to spread the positive impact | :03:38. | :03:45. | |
of the event and the event is said to inspire a generation with a set | :03:46. | :03:49. | |
of specially designed cross curricular materials being | :03:50. | :03:53. | |
introduced to around a thousand Welsh schools in the run-up to the | :03:54. | :03:58. | |
event, enhancing the curriculum and engaging with a potential 136,000 | :03:59. | :04:06. | |
young people. Adding to Wales's credentials as a nation willing to | :04:07. | :04:11. | |
volunteer, 1500 champions will be part of the volunteer programme that | :04:12. | :04:15. | |
will provide participants with valuable skills they can take into | :04:16. | :04:22. | |
their places of education or work. The event also provides an important | :04:23. | :04:27. | |
platform for encouraging wider participation. The emphasis given to | :04:28. | :04:32. | |
the women's final on the 1st of June at Cardiff city stadium alongside | :04:33. | :04:36. | |
the men and the staging of the final in the same city will raise the | :04:37. | :04:42. | |
profile of women and girls's football encouraging fitness and | :04:43. | :04:46. | |
participation and raising the status of the sport in the ayes of players, | :04:47. | :04:51. | |
educators and potential sponsors. Around two and a half thousand women | :04:52. | :04:58. | |
and girls from across Wales will sit for in a specially organised female | :04:59. | :05:01. | |
football Festival which will take place on the same day as the Uefa | :05:02. | :05:07. | |
women's's Champions League final. The those fans wishing to immerse | :05:08. | :05:12. | |
themselves in the Champions League experience, tickets for the women's | :05:13. | :05:15. | |
final are still available and it would be great to see a packed | :05:16. | :05:19. | |
stadium, giving the players a warm Welsh welcome. But hosting a mega | :05:20. | :05:27. | |
event like the Champions League final presents significant | :05:28. | :05:31. | |
challenges. Cardiff is the smallest city to have hosted the final and | :05:32. | :05:35. | |
extensive planning has been underway for many months in order to ensure a | :05:36. | :05:42. | |
safe, secure and enjoyable event. The football Association of Wales is | :05:43. | :05:48. | |
leading a concerted team Wales effort, marshalling the considerable | :05:49. | :05:53. | |
support of key partners, including South Wales Police, Cardiff Council, | :05:54. | :05:57. | |
the principality stadium which has been renamed the National Stadium of | :05:58. | :06:01. | |
Wales for this event and, of course, the Welsh Government. The event will | :06:02. | :06:08. | |
be staged against a backdrop of an extremely challenging international | :06:09. | :06:12. | |
security landscape which, tragically, has become more acute in | :06:13. | :06:17. | |
recent weeks. Against this background, the safety and security | :06:18. | :06:21. | |
of everyone attending the events is of paramount importance. South Wales | :06:22. | :06:25. | |
Police, with assistance from neighbouring forces in England and | :06:26. | :06:31. | |
Wales, are leading the largest security operation since the Nato | :06:32. | :06:36. | |
summit. This will inevitably impact upon traffic and pedestrian flow | :06:37. | :06:39. | |
around the city, but the priority is of course the safety of residents | :06:40. | :06:46. | |
and visitors alike. Transport and travel to and around the event also | :06:47. | :06:52. | |
presents a logistical challenge. Transport planning has been made | :06:53. | :06:57. | |
more difficult by not knowing who the finalists will be until three | :06:58. | :07:02. | |
weeks before the event, although we have a much clearer idea following | :07:03. | :07:06. | |
the recent semifinal draw. A carefully planned series of measures | :07:07. | :07:09. | |
are being put in place around the city centre road network in the | :07:10. | :07:13. | |
fortnight leading up to the event and this will cause a certain amount | :07:14. | :07:21. | |
of disruption. The message is clear. Cardiff will be busier than it ever | :07:22. | :07:27. | |
has been on Saturday, June the 3rd. Unnecessary travel by those who are | :07:28. | :07:29. | |
not attending the match should be avoided. Especially commissioned | :07:30. | :07:36. | |
public information campaign is being rolled out to advise residents, | :07:37. | :07:40. | |
businesses and visitors of possible travel and transport disruption, to | :07:41. | :07:47. | |
provide advice on minimising inconvenience and this is being | :07:48. | :07:49. | |
supported by face-to-face engagement with key target stakeholders. The | :07:50. | :07:56. | |
smallest city ever to host the way the Champions League final is set to | :07:57. | :08:02. | |
put on the issue of its life during our year of legends. Wales is being | :08:03. | :08:06. | |
profiled worldwide to international audiences who might never have | :08:07. | :08:10. | |
considered as previously as a location to visit or do business. We | :08:11. | :08:16. | |
are set to build on a fantastic performance at last year's European | :08:17. | :08:21. | |
Championships, to become embedded in worldwide footballing culture and to | :08:22. | :08:25. | |
be recognised as a highly attractive destination on the world map. Can | :08:26. | :08:34. | |
the secretary... I thank you for your statement this afternoon. Wales | :08:35. | :08:39. | |
has a proud history of hosting major sporting events that far exceed the | :08:40. | :08:44. | |
norm, that would be expected for a country of our size. I fully agree | :08:45. | :08:47. | |
with the Cabinet Secretary that it is a great honour for Cardiff to be | :08:48. | :08:53. | |
hosting this prestigious global event. It has the potential to | :08:54. | :08:59. | |
showcase the best of Wales to the world and have a significant benefit | :09:00. | :09:03. | |
to the Welsh economy and also provide a boost to the tourism | :09:04. | :09:10. | |
industry. Such major sporting events not only spark our national pride, | :09:11. | :09:16. | |
boost tourism levels but they also raise the issue of supporting the | :09:17. | :09:22. | |
broader public health agenda as well. With that in mind, can you | :09:23. | :09:30. | |
outline what steps the government has taken since the Euro 2016 | :09:31. | :09:34. | |
success to boost the virtues of an active lifestyle and other benefits | :09:35. | :09:44. | |
of sporting activity? Doing so, of course, in the face of reduced | :09:45. | :09:47. | |
funding in that area as well. Economic league, the hosting events, | :09:48. | :09:55. | |
such as the Champions League final, also criticised last opportunity to | :09:56. | :10:00. | |
advertise Wales as a tourist destination, not only to other | :10:01. | :10:04. | |
Europeans but also across the world. I was pleased that the Welsh | :10:05. | :10:11. | |
Government has taken steps to showcase our nation at the Uefa | :10:12. | :10:18. | |
champions Festival and has invested in cross curriculum materials for | :10:19. | :10:22. | |
Welsh schools. He also referred to the potential for security threats | :10:23. | :10:30. | |
at the championships. Can I also endorse your advice to spectators to | :10:31. | :10:39. | |
remain vigilant and take note of advice from police and security | :10:40. | :10:43. | |
staff. Finally, I would like to ask what lessons have been learned from | :10:44. | :10:49. | |
posting previous major events, especially from a transport | :10:50. | :10:56. | |
perspective. During the Rugby World Cup the experience of Cardiff was | :10:57. | :11:00. | |
tempered by problems with public transport, with lengthy delays of up | :11:01. | :11:06. | |
to four hours in some cases and incidence of overcrowding which I | :11:07. | :11:12. | |
would expect might well have a knock-on effect of putting people | :11:13. | :11:18. | |
off visiting in the future. Now, given the fact that the foot fault | :11:19. | :11:22. | |
at Cardiff Central Station has increased dramatically in recent | :11:23. | :11:29. | |
years, are you confident that the station is able to cope with the | :11:30. | :11:34. | |
overflow? I am sure you will agree that we must be careful to avoid a | :11:35. | :11:42. | |
repeat of the incidence, so can I ask what steps were taken alongside | :11:43. | :11:48. | |
talking to transport providers, Cardiff City Council and tourism | :11:49. | :11:52. | |
organisers, to minimise the disruption for travellers, residents | :11:53. | :11:58. | |
and fans alike? I think Russell George for his questions, comments | :11:59. | :12:04. | |
and for his enthusiasm for this and other major events we have hosted in | :12:05. | :12:09. | |
recent years. We have a proud record of Fulston quality major events. | :12:10. | :12:16. | |
Events of global significance, including the Ryder Cup which put | :12:17. | :12:19. | |
Wales on the global map in terms of the country as a golf destination as | :12:20. | :12:24. | |
well as a raft of major sporting and cultural events and working to make | :12:25. | :12:30. | |
sure we take a strategic approach to hosting major events, to capture | :12:31. | :12:33. | |
repeat visitors and also to attract new investment for the country and | :12:34. | :12:38. | |
to portray Wales as a place where quality of life is of paramount | :12:39. | :12:43. | |
importance. The benefits of the Champions League final will be | :12:44. | :12:47. | |
considerable, but they will not be confined to just economic benefits, | :12:48. | :12:50. | |
although the economic impact is assessed to be something in the | :12:51. | :12:53. | |
region of ?45 million in the immediate period and in the | :12:54. | :12:59. | |
immediate aftermath of the Champions League final. We expect, as a result | :13:00. | :13:05. | |
of hundreds of thousands of people visiting Cardiff, we expect to see | :13:06. | :13:10. | |
future visitor numbers increase accordingly with more overnight | :13:11. | :13:14. | |
stays as a result of people experiencing the warmest Welsh | :13:15. | :13:17. | |
welcome possible in our capital city. The member raises an important | :13:18. | :13:22. | |
point about the importance of the Champions League final and other | :13:23. | :13:29. | |
major sporting events to the healthy and active agenda that this | :13:30. | :13:34. | |
government has. We think it is essential to use sporting event is | :13:35. | :13:37. | |
not just to attract people to Visit Wales, but also to ensure that | :13:38. | :13:42. | |
people within Wales become more active in their daily lives and | :13:43. | :13:48. | |
inspired not just a future generation, but for generations to | :13:49. | :13:51. | |
be more active and sporting. After the euros last year the Welsh | :13:52. | :13:57. | |
Government, through sport Wales, with the number of national | :13:58. | :14:00. | |
governing bodies, principally the FA W in promoting, especially to | :14:01. | :14:07. | |
underrepresented groups, the essential to get involved in | :14:08. | :14:10. | |
football. As a consequence of continued investment and efforts, we | :14:11. | :14:16. | |
have seen a remarkable increase in the number of girls in particular | :14:17. | :14:20. | |
who have taken up football. We have seen a far greater increase | :14:21. | :14:24. | |
proportionately in the number of girls registering as football | :14:25. | :14:30. | |
players than women and boys. Clearly football is becoming far more | :14:31. | :14:36. | |
attractive as a sport, as a form of physical activity for girls. We wish | :14:37. | :14:40. | |
to maintain the momentum which has been built up before during and | :14:41. | :14:45. | |
after the euros by engaging schools. As a member outlined, through the | :14:46. | :14:51. | |
intervention school curriculum work, to ensure that young people become | :14:52. | :14:55. | |
more enthused and more aware of the opportunities that are on their | :14:56. | :14:56. | |
doorstep. A legacy budget of the Champions | :14:57. | :15:04. | |
League final will be the establishment of the community | :15:05. | :15:07. | |
football facility in Cardiff, in an appropriate area, which we expect | :15:08. | :15:12. | |
will be utilised by those particularly in disadvantaged areas | :15:13. | :15:16. | |
who may lack free or affordable access to sporting facilities and in | :15:17. | :15:19. | |
the years to come, I would hope that many of those who go on to use this | :15:20. | :15:23. | |
legacy pitch will become registered as footballers themselves. We've | :15:24. | :15:30. | |
also used the Champions League Festival to promote Wales as a | :15:31. | :15:36. | |
holiday destination and also as a destination in which to invest | :15:37. | :15:39. | |
anti-business. We've been using the Champions League final -- in which | :15:40. | :15:45. | |
to invest and do business. We have been using the Champions League | :15:46. | :15:54. | |
final, highlighting our presence at the travel Festival with the | :15:55. | :15:57. | |
Champions League final in Cardiff this June. We will be doing so in | :15:58. | :16:01. | |
the summer months by tweeting, by making available appropriate content | :16:02. | :16:07. | |
for stakeholder websites to showcase the very best of Wales with | :16:08. | :16:11. | |
photographs, with text and with short videos. We have and are | :16:12. | :16:17. | |
learning lessons constantly from major events that we host. I know | :16:18. | :16:22. | |
that one of the concerns that members representing Cardiff | :16:23. | :16:28. | |
constituencies have is the use of the field that was used for | :16:29. | :16:33. | |
Eisteddfod as a Cardiff campsite for the Champions League itself. We've | :16:34. | :16:36. | |
learned a good number of lessons from our experience with the | :16:37. | :16:43. | |
Eisteddfod and we continue to ensure that the park is protected for its | :16:44. | :16:50. | |
users. The campsite is going to be used from Monday, May 22 and will | :16:51. | :16:57. | |
operate from the 31st of May until June the 5th, but I would remind | :16:58. | :17:02. | |
members that activity will be taking place there in preparing the park | :17:03. | :17:12. | |
from maybe 22nd. We've prepared questions and answers sheet which is | :17:13. | :17:15. | |
available on the Bute Park .com website if any residents or Assembly | :17:16. | :17:21. | |
members have any queries. We've also learned a good number of lessons | :17:22. | :17:27. | |
about managing vehicle and train travel. The train operators are | :17:28. | :17:34. | |
working as a joint team for this event, so Network Rail, a Riva | :17:35. | :17:38. | |
trains Wales, great Western Railway and cross-country trains are working | :17:39. | :17:43. | |
collaboratively with event organisers to ensure that the | :17:44. | :17:46. | |
railways are in a position to manage the demand of an event of this | :17:47. | :17:52. | |
scale. This is an enormous event. If I can run through some of the | :17:53. | :17:57. | |
figures relating to rail travel in particular, I think it will | :17:58. | :17:59. | |
highlight how much preparation has gone into this particular event. | :18:00. | :18:08. | |
15,000 more passenger journeys on rail, on the rail network post match | :18:09. | :18:13. | |
will be delivered compared to the Rugby World Cup in 2015. There will | :18:14. | :18:18. | |
be 60,000 post match rail journeys, a total, including 21,000 high-speed | :18:19. | :18:28. | |
train services to London. 25,000 air chartered passengers are set to | :18:29. | :18:32. | |
arrive at the airports in Cardiff, Birmingham and Bristol, supported by | :18:33. | :18:38. | |
over 450 transfer coaches and two large staging facilities in Cardiff. | :18:39. | :18:44. | |
We are also arranging new, bespoke park and ride systems which will | :18:45. | :18:50. | |
cater for 7500 spaces into locations. In addition, there will | :18:51. | :19:00. | |
be 5000 park and walk facilities in the Cardiff Bay area, supporting | :19:01. | :19:03. | |
access directly to the Champions League Festival. In addition, 10% of | :19:04. | :19:11. | |
the UK's available coach market will be utilised for the Champions League | :19:12. | :19:15. | |
final. This is an incredible number of coaches. We estimate that in the | :19:16. | :19:22. | |
region of 1250 and we are working in collaboration with operators such as | :19:23. | :19:26. | |
National Express to ensure that across Wales and across the UK, | :19:27. | :19:31. | |
visitors to Cardiff during the Champions League experience, will | :19:32. | :19:37. | |
have the highest quality experience and they will be able to get in and | :19:38. | :19:41. | |
out of Cardiff as seamlessly as possible and in the shortest time | :19:42. | :19:48. | |
possible. But I would once again urge members to relay to their | :19:49. | :19:54. | |
constituents that this is an unprecedented event. We should be | :19:55. | :19:57. | |
very proud of this event but we should also prepare well for it. I | :19:58. | :20:06. | |
must say I am personally very excited that the Champions League | :20:07. | :20:13. | |
final is coming to Cardiff. I was kicking an official Cardiff 2017 | :20:14. | :20:16. | |
replica football around the garden with an excited 13-year-old last | :20:17. | :20:22. | |
night and as happy as I was to contribute ?14 99 to the | :20:23. | :20:26. | |
merchandising companies for that particular football, we want to make | :20:27. | :20:31. | |
sure that Wales is the real beneficiary here. We are talking | :20:32. | :20:34. | |
about one of the biggest sporting events in the world and I'll never | :20:35. | :20:40. | |
forget watching the last minute Man United win over Bayern Munich in | :20:41. | :20:46. | |
1999 or Liverpool's numerical in 2005 in beating a C Milan. But it's | :20:47. | :20:55. | |
not just those stories that could be repeated here in Wales in a few | :20:56. | :21:01. | |
weeks' time, those footballing stories. I remember where those | :21:02. | :21:06. | |
games were, Man United winning in Barcelona, Liverpool winning in | :21:07. | :21:12. | |
Istanbul, so Cardiff could become part of international sporting | :21:13. | :21:15. | |
folklore. I was talking to some is children in Italy a few weeks ago, | :21:16. | :21:22. | |
asking where I was from, from Wales, where is that? That's where the | :21:23. | :21:24. | |
Champions League final is being held in a few weeks' time, showing the | :21:25. | :21:31. | |
power of the language of football globally. They were also very aware | :21:32. | :21:35. | |
of Wales as the home of Gareth Bale, of course, and may I say how | :21:36. | :21:41. | |
wonderful it would be to see a fit Gareth Bale playing at the Champions | :21:42. | :21:48. | |
League final in his home city, but in the interests of keeping balance, | :21:49. | :21:52. | |
I'd like to say that of course fans from whichever side of Madrid would | :21:53. | :21:58. | |
be more than welcome in Cardiff here for the final. I believe the first | :21:59. | :22:04. | |
leg is being played tonight of that semifinal, with the decider known to | :22:05. | :22:10. | |
us by a week Wednesday. Now, I would like to wish all those involved in | :22:11. | :22:16. | |
putting on this Champions League final all the very best in the final | :22:17. | :22:21. | |
few weeks. In particular, I'd like to mention the football Association | :22:22. | :22:27. | |
of Wales running the show. This is a football Association that has proved | :22:28. | :22:33. | |
during the year raise and in the run-up to the year raise last year | :22:34. | :22:38. | |
how very able they are to capitalise an international sporting exposure. | :22:39. | :22:44. | |
Just three questions. You mentioned the facility, the community facility | :22:45. | :22:51. | |
that will be left as a legacy in Cardiff, the 3G pitch there. The | :22:52. | :22:55. | |
local council has guaranteed the pitch will be free to use for two | :22:56. | :23:00. | |
years. Beyond that, charges haven't been ruled out, but frankly, of | :23:01. | :23:04. | |
course, if we are going to see a real legacy promise, we need free to | :23:05. | :23:10. | |
use sports facilities for a lot longer than two years, so what will | :23:11. | :23:13. | |
you be doing to ensure there is a longer legacy than just the two | :23:14. | :23:20. | |
years use of a modest but very important facility to that | :23:21. | :23:23. | |
community, particularly in light of the recently increased charges that | :23:24. | :23:28. | |
we have seen for sports facilities right across Wales? Secondly, first | :23:29. | :23:32. | |
impressions will be very, very important. We will see a lot of | :23:33. | :23:37. | |
visitors to Cardiff. What extra support has been offered to Cardiff | :23:38. | :23:41. | |
Council to ensure litter is picked and we have a clean, modern city to | :23:42. | :23:49. | |
await all those football fans? Finally, the statement notes that | :23:50. | :23:54. | |
Cardiff is the smallest city to have hosted this event. In reality | :23:55. | :23:58. | |
though, if we take in the wider hinterland and the south Wales | :23:59. | :24:03. | |
valleys and the major population there, it probably isn't the | :24:04. | :24:06. | |
smallest area, but clearly to hold events such as this in Cardiff | :24:07. | :24:12. | |
requires infrastructure to be wider than just the city itself. It needs | :24:13. | :24:17. | |
to include the valleys, strengthening infrastructure across | :24:18. | :24:20. | |
a wider area. What consideration have you given to making this event | :24:21. | :24:27. | |
benefit the wider surrounding areas and with that boost to | :24:28. | :24:30. | |
infrastructure required, not just for this Champions League, limited | :24:31. | :24:35. | |
things that we can do in the next few weeks, but for the longer term | :24:36. | :24:39. | |
to support Wales being able to be a player on the global stage for such | :24:40. | :24:46. | |
events in future? Can I thank the Member for his enthusiasm as well. I | :24:47. | :24:52. | |
share his excitement. I was in Portmeirion on Sunday and saw the | :24:53. | :24:57. | |
Champions League wager attracting a huge number of young people to the | :24:58. | :25:02. | |
mobile unit that they had, again promoting Cardiff and ensuring that | :25:03. | :25:08. | |
the event is relevant to all parts of Wales. In terms of previous | :25:09. | :25:14. | |
Champions League finals, I would agree, that the places they are | :25:15. | :25:19. | |
hosted at the come recognised worldwide, not just in Europe, but | :25:20. | :25:24. | |
worldwide and remembered very fondly for the legendary matches that take | :25:25. | :25:28. | |
place. Istanbul stands out for me personally. I have two brothers who | :25:29. | :25:31. | |
travelled by various means to Istanbul. They will remember it | :25:32. | :25:37. | |
fondly for the rest of their lives and so will I, even though I am not | :25:38. | :25:41. | |
a Liverpool fan. They are but I'm not. My team is yet to Beecher | :25:42. | :25:45. | |
Champions League final and sadly went to be at this year 's one | :25:46. | :25:50. | |
either. But it is something that captures the imagination and | :25:51. | :25:53. | |
enthusiasm of people young and old and it's something we can be very | :25:54. | :25:58. | |
proud of right across Wales. I also hope Gareth Bale will be fit enough | :25:59. | :26:01. | |
and part of a team who make it through the semi-finals and into the | :26:02. | :26:04. | |
final and that we will be able to welcome him to his home city. In | :26:05. | :26:10. | |
terms of the promotion of this event, this is something which | :26:11. | :26:13. | |
rational George picked up on, but I would like to pick up on that in | :26:14. | :26:19. | |
terms of social media activity, this will offer an unparalleled event | :26:20. | :26:25. | |
opportunity to promote Wales as an attractive place to visit and to | :26:26. | :26:29. | |
live and invest in. We have already seen in terms of the visit Wales | :26:30. | :26:35. | |
website a considerable increase in the number of unique users from 2 | :26:36. | :26:39. | |
million five years ago to 5 million. We have set ambitious targets to | :26:40. | :26:45. | |
drive up that figure further and its events such as the Champions League | :26:46. | :26:50. | |
final which are able to attract more people to our websites, generate | :26:51. | :26:53. | |
more interest in our Twitter feed and Facebook pages and I expect as a | :26:54. | :26:58. | |
result of that, with the high-quality content which we are | :26:59. | :27:02. | |
making available to stakeholders, I expect a greater degree of interest | :27:03. | :27:07. | |
in Wales as a holiday destination and an investment location. We will | :27:08. | :27:13. | |
continue to host familiarity trips for key influencers within the media | :27:14. | :27:18. | |
and I would agree with the member that the football Association of | :27:19. | :27:25. | |
Wales has done outstanding work in leading a team Wales effort this | :27:26. | :27:29. | |
year and in recent years, indeed in the lead up to the Euros. The legacy | :27:30. | :27:39. | |
pitch, I think, is something that Cardiff should be very excited by | :27:40. | :27:44. | |
and proud of. It's a decision for the local councils as to how they | :27:45. | :27:50. | |
maintain and pay for the costs of maintenance of key community | :27:51. | :27:52. | |
facilities, but the worst Government is insisting with this regard by | :27:53. | :28:00. | |
helping to establish a fund specifically for those community | :28:01. | :28:04. | |
groups and organisations that could benefit from community sport and | :28:05. | :28:09. | |
arts activities. I think this particular facility could be a prime | :28:10. | :28:12. | |
recipient of the Challenge Fund investment. I would agree also that | :28:13. | :28:18. | |
first impressions count and Cardiff Council are on the steering group. | :28:19. | :28:23. | |
It is recognised that the city must not just look clean and tidy but | :28:24. | :28:28. | |
vibrant as well with plenty of banners, bright colours, tasteful | :28:29. | :28:32. | |
colours as well. Something to convey Cardiff in the way it wants to be | :28:33. | :28:36. | |
seen around the world, as a place rich in culture that is welcoming of | :28:37. | :28:40. | |
all people. But it is not just Cardiff Council responsible for | :28:41. | :28:47. | |
ensuring that Cardiff and the region around it are clean and tidy. We | :28:48. | :28:50. | |
take responsibility for the trunk roads, so we are ensuring that the | :28:51. | :28:54. | |
trunk road network is kept clean and tidy but also I know that Network | :28:55. | :29:00. | |
Rail have additional teams of their orange army is available to make | :29:01. | :29:03. | |
sure that litter is picked up from track sides, from here through to | :29:04. | :29:08. | |
Bristol, Birmingham and London, ensuring that those first | :29:09. | :29:10. | |
impressions really are the best that we could hope for. In terms of | :29:11. | :29:16. | |
benefiting the wider community, in particular the valleys communities, | :29:17. | :29:23. | |
I think platform eight at Cardiff Central is crucially important are | :29:24. | :29:27. | |
ensuring we can get people into the capital more quickly and on services | :29:28. | :29:30. | |
which are more reliable. The ?300 million Cardiff area signalling | :29:31. | :29:36. | |
project I think is also improving resilience and ensuring people can | :29:37. | :29:40. | |
travel to the Champions League final with a greater degree of confidence | :29:41. | :29:44. | |
than they have potentially had in previous years. I do think we need | :29:45. | :29:49. | |
to use this event as we have used other major events. There are huge | :29:50. | :29:53. | |
opportunities to excite and inspire people to become more physically | :29:54. | :29:54. | |
active. We hope we will seek more people | :29:55. | :30:09. | |
become more physically active more of the time. Can I say, as a huge | :30:10. | :30:22. | |
football fan, I am hugely excited at the prospect of the Champions League | :30:23. | :30:26. | |
coming to Cardiff and I applaud the work of the Welsh Government in | :30:27. | :30:30. | |
helping to secure this. On Saturday I will be going back to my | :30:31. | :30:38. | |
constituency where the Champions League cup will be on display. I | :30:39. | :30:41. | |
think that a secret initiative, that it is going to small clubs and fans | :30:42. | :30:47. | |
will have the opportunity to get there and have their photograph | :30:48. | :30:52. | |
taken. I am hoping I will because it is the closest a Bristol city fans | :30:53. | :31:00. | |
will get to the European cup. The European cup is coming on the 30th | :31:01. | :31:06. | |
anniversary of the year in which they beat the mighty Atlanta in the | :31:07. | :31:14. | |
European Cup Winners' Cup in 19 87. I think it is very fitting that we | :31:15. | :31:19. | |
have an european trophy coming here this year. Along with everything | :31:20. | :31:23. | |
else you have said about the financial benefits of the final | :31:24. | :31:26. | |
coming to Cardiff, I am sure you will applaud the initiatives that we | :31:27. | :31:32. | |
see clubs like Merthyr engaging in community activities and community | :31:33. | :31:38. | |
based football. This provides a greater opportunity for the | :31:39. | :31:43. | |
development of that kind of community football. I wanted to | :31:44. | :31:48. | |
follow on from the question earlier and something you have touched on, | :31:49. | :31:53. | |
but whether you could expand more on how the Welsh Government can assist | :31:54. | :31:59. | |
clubs to develop their community activities, especially for girls, | :32:00. | :32:04. | |
which at the club has struggled to engage in any great extent. I thank | :32:05. | :32:12. | |
The Member For her contribution and I am mightily impressed by the way | :32:13. | :32:18. | |
her local team have rooted themselves so deeply in the | :32:19. | :32:22. | |
community. It's a place which unites people, gives people a sense of | :32:23. | :32:25. | |
belonging and it is always a pleasure to visit that particular | :32:26. | :32:31. | |
club. I know they are also very innovative and host walking football | :32:32. | :32:39. | |
for senior citizens and I think this is a great example of how football | :32:40. | :32:43. | |
can be relevant to all people of all physical abilities. I also think | :32:44. | :32:47. | |
that football clubs have a crucial role in terms of being able to give | :32:48. | :32:54. | |
people a sense of competence and confidence through the establishment | :32:55. | :32:57. | |
of volunteering programmes, US Ambassador programmes and | :32:58. | :33:01. | |
employability programmes. I know there are good examples of this is | :33:02. | :33:05. | |
not just across Wales, but also further afield. In Scotland are | :33:06. | :33:14. | |
visited a number of clubs in Glasgow which have become hubs for community | :33:15. | :33:16. | |
physical activity and employability programmes. Often community sport | :33:17. | :33:23. | |
organisations can Act as a magnet for those who are at risk of | :33:24. | :33:28. | |
disengaging from formal education or training and ensure that they are | :33:29. | :33:34. | |
provided with opportunities to acquire skills and experience that | :33:35. | :33:38. | |
then sets them up properly and fully for the world of work. I am in no | :33:39. | :33:43. | |
doubt of the great value of football clubs across the length and breadth | :33:44. | :33:49. | |
of Wales in improving the lives and well-being and employment prospects | :33:50. | :33:53. | |
of people and their levels of physical activity. I also think the | :33:54. | :33:59. | |
member outlined a very relevant to relating to the 30th anniversary and | :34:00. | :34:05. | |
that would be perhaps something that should be relayed during this year | :34:06. | :34:09. | |
of legends because it is particularly important that the | :34:10. | :34:13. | |
story is told about the member goes on retelling it in other venues. In | :34:14. | :34:21. | |
terms of engagement, I know the Minister for social services and | :34:22. | :34:24. | |
sport is very keen in ensuring that more young women and girls | :34:25. | :34:31. | |
participate in physical activity and sport. We have seen an increase in | :34:32. | :34:36. | |
the number of people who participate in sport across Wales, but there is | :34:37. | :34:38. | |
still a challenge with maintaining activity levels once a girl reaches | :34:39. | :34:46. | |
about the age of 13 or 14. We see a sudden drop off then. What sport | :34:47. | :34:50. | |
Wales has developed is a series of programmes aimed at ensuring that | :34:51. | :34:55. | |
girls find forms of physical activity more appealing and that | :34:56. | :35:02. | |
they are able to access different forms of sport and physical activity | :35:03. | :35:06. | |
at that crucial agency they don't slip off the physical activity | :35:07. | :35:11. | |
escalator. I know with the review taking place currently, this is a | :35:12. | :35:19. | |
key question being asked. What form of sport and physical activity is | :35:20. | :35:22. | |
most attractive to those groups within our population who currently | :35:23. | :35:28. | |
are not participating in physical activity enough and I think this | :35:29. | :35:32. | |
will be an incredibly important policy are for the Welsh Government | :35:33. | :35:36. | |
and all stakeholders in the months and years to come. We of the | :35:37. | :35:40. | |
initiatives such as the Wales well-being bond, an extension of | :35:41. | :35:47. | |
social prescribing, has great potential to improve the levels of | :35:48. | :35:52. | |
fitness in our population. To maximise the potential we have by | :35:53. | :35:56. | |
and from community sports organisations so they can Act as our | :35:57. | :36:05. | |
primary partners. I thank the Cabinet Secretary for his statement | :36:06. | :36:10. | |
and we in Ukip would like to congratulate all those involved in | :36:11. | :36:15. | |
bringing this hugely prestigious event to Wales. The bridge to the | :36:16. | :36:19. | |
economy from the hundreds of thousands set to visit Cardiff will | :36:20. | :36:23. | |
be substantial and would like to echo the Cabinet Secretary's | :36:24. | :36:26. | |
statement regarding the staging of one of the biggest events in the | :36:27. | :36:31. | |
sporting calendar and is for rich and effect in projecting the image | :36:32. | :36:36. | |
of Wales as a distinct national identity worldwide. The effect of | :36:37. | :36:41. | |
which cannot be overestimated. We can be sure that it will enhance | :36:42. | :36:47. | |
Wales's profile in a truly global context with the possible dramatic | :36:48. | :36:50. | |
effect on our tourist industry over the ensuing years. It will also help | :36:51. | :36:58. | |
facilitate Welsh governance and the whole Assembly's ambitions to sell | :36:59. | :37:02. | |
the Wales brand across the globe and economic opportunities it will | :37:03. | :37:08. | |
produce. Can I take this opportunity to commend the Welsh Government on | :37:09. | :37:12. | |
its extensive preparation for this huge event and we hope the | :37:13. | :37:19. | |
contingencies you have put in place will ensure that it will go off in | :37:20. | :37:27. | |
the best possible way? Thank you. Can I thank The Member For his | :37:28. | :37:33. | |
contribution and welcome his support for the Champions League final. It | :37:34. | :37:37. | |
is an event that I believe has support right across this chamber | :37:38. | :37:42. | |
and one enemy members are keen to watch and might even participate in | :37:43. | :37:46. | |
because they will be thousands of opportunities to volunteer and if | :37:47. | :37:49. | |
you are not volunteering, just being in the city, if you represent a | :37:50. | :37:52. | |
Cardiff constituency, to welcome hundreds of thousands of visitors | :37:53. | :37:57. | |
would be something I know the Welsh Government and our partners would | :37:58. | :38:01. | |
very much appreciate. The economic benefits of this event are enormous. | :38:02. | :38:05. | |
I have already outlined the immediate economic impact of ?45 | :38:06. | :38:10. | |
million for the local economy, but we also estimate that as of the | :38:11. | :38:16. | |
middle of March, the advertising equivalent value of the event, in | :38:17. | :38:23. | |
the Cardiff amounts to something in the region of ?15 million just | :38:24. | :38:28. | |
within Europe. On a global scale, I cannot imagine how much this event | :38:29. | :38:35. | |
is generated in terms of advertising equivalent exposure. Let's say it is | :38:36. | :38:40. | |
far beyond any other single event which could hope to host in Wales | :38:41. | :38:45. | |
and I am confident that by the time the Champions League final arrives, | :38:46. | :38:49. | |
the advertising equivalent benefit of this event will amount to weigh | :38:50. | :38:57. | |
in excess of ?20 million within Europe. We have also had a huge | :38:58. | :39:02. | |
reach in terms of the road to Cardiff hashtag. We believe that as | :39:03. | :39:07. | |
of the start of March, that hashtag had reached more than 25 million | :39:08. | :39:12. | |
users worldwide and this is something that money alone cannot | :39:13. | :39:16. | |
buy. This can only take place, this can only be appreciated and realised | :39:17. | :39:21. | |
in a positive sense through the hosting of major events. The first | :39:22. | :39:25. | |
time I ever visited Cardiff was to see the Pope in 19841981. Even the | :39:26. | :39:33. | |
event, whilst not as big as what this event will be for Cardiff, this | :39:34. | :39:37. | |
is monumentally big and we look forward to hosting those two final | :39:38. | :39:41. | |
teams, but we also look forward to hosting hundreds of thousands of | :39:42. | :39:42. | |
visitors to Cardiff. TRANSLATION: I call | :39:43. | :40:43. | |
the National Assembly, the first item on the agenda, | :40:44. | :40:45. | |
questions to the First Minister, and | :40:46. | :40:48. |