Bradford City - Everything to Play For

Bradford City are about to play the Bradford City are about to play the

Bradford City are about to play the biggest game in their modern

biggest game in their modern biggest game in their modern

history. It's a Cup final at history. It's a Cup final at

history. It's a Cup final at history. It's a Cup final at

Wembley, an amazing feat for a team Wembley, an amazing feat for a team

Wembley, an amazing feat for a team in the lowest tier of professional

in the lowest tier of professional in the lowest tier of professional

football. Success been a long time football. Success been a long time

football. Success been a long time coming. The last taste of major

coming. The last taste of major coming. The last taste of major

coming. The last taste of major glory was when they lifted the FA

glory was when they lifted the FA glory was when they lifted the FA

glory was when they lifted the FA Cup in 1911. Now, more than a

Cup in 1911. Now, more than a Cup in 1911. Now, more than a

century later, and after a century later, and after a

century later, and after a remarkable run of victories they've

remarkable run of victories they've remarkable run of victories they've

another chance of silverware. But another chance of silverware. But

another chance of silverware. But another chance of silverware. But

as the club stands on the verge of as the club stands on the verge of

as the club stands on the verge of greatness, what could Cup success

greatness, what could Cup success greatness, what could Cup success

greatness, what could Cup success do for the city of Bradford? Will

do for the city of Bradford? Will do for the city of Bradford? Will

do for the city of Bradford? Will it be enough to restore pride and

it be enough to restore pride and confidence in a once-powerful

confidence in a once-powerful confidence in a once-powerful

industrial heartland, a city that's industrial heartland, a city that's

industrial heartland, a city that's industrial heartland, a city that's

been hit hard by bad press and bad been hit hard by bad press and bad

been hit hard by bad press and bad been hit hard by bad press and bad

luck and is looking for a new dawn? luck and is looking for a new dawn?

luck and is looking for a new dawn? As kick off looms, there is

As kick off looms, there is It's another freezing night in

It's another freezing night in It's another freezing night in

It's another freezing night in Bradford and there's a real feel of

Bradford and there's a real feel of Bradford and there's a real feel of

anticipation. It should be quick anticipation. It should be quick

anticipation. It should be quick one to two passes. Like most

one to two passes. Like most one to two passes. Like most

teenage boys, these youngsters are teenage boys, these youngsters are

teenage boys, these youngsters are football mad. They could be about

football mad. They could be about football mad. They could be about

to make a momentous decision and to make a momentous decision and

to make a momentous decision and switch the allegiance of their

switch the allegiance of their switch the allegiance of their

football team. For their home town football team. For their home town

football team. For their home town football team. For their home town

club is about to do the unthinkable club is about to do the unthinkable

club is about to do the unthinkable club is about to do the unthinkable

and play in a Wembley Cup final. It and play in a Wembley Cup final. It

and play in a Wembley Cup final. It and play in a Wembley Cup final. It

could be a life changing moment for could be a life changing moment for

could be a life changing moment for many in the city. You're obviously

many in the city. You're obviously many in the city. You're obviously

really keen on football. At the really keen on football. At the

really keen on football. At the really keen on football. At the

start of the season, how many of start of the season, how many of

start of the season, how many of you supported Bradford City? A few

you supported Bradford City? A few you supported Bradford City? A few

you supported Bradford City? A few of you. How many of you now,

of you. How many of you now, of you. How many of you now,

because Bradford City or at Wembley because Bradford City or at Wembley

because Bradford City or at Wembley because Bradford City or at Wembley

on Sunday, how many of you support on Sunday, how many of you support

on Sunday, how many of you support Bradford City? ALL GEER.You're all

Bradford City? ALL GEER.You're all Bradford City? ALL GEER.You're all

Bradford City? ALL GEER.You're all in Bradford, who do you support if

in Bradford, who do you support if in Bradford, who do you support if

you don't support Bradford City? you don't support Bradford City?

you don't support Bradford City? Man Utd! If Bradford City getting

Man Utd! If Bradford City getting Man Utd! If Bradford City getting

to Wembley, with Bradford City to Wembley, with Bradford City

to Wembley, with Bradford City being beamed around the world, does

being beamed around the world, does being beamed around the world, does

that make you more inclined to that make you more inclined to

that make you more inclined to support them? Yes!I will be

support them? Yes!I will be support them? Yes!I will be

support them? Yes!I will be watching out for you at the next

watching out for you at the next watching out for you at the next

watching out for you at the next home match! Would you be there?Yet,

home match! Would you be there?Yet, home match! Would you be there?Yet,

home match! Would you be there?Yet, of course! City has always been the

of course! City has always been the of course! City has always been the

poor neighbour of Leeds. Leeds gets poor neighbour of Leeds. Leeds gets

poor neighbour of Leeds. Leeds gets good press, it's growing. I get

good press, it's growing. I get good press, it's growing. I get

tired of hearing people knocked tired of hearing people knocked

tired of hearing people knocked Bradford and complain about it. You

Bradford and complain about it. You Bradford and complain about it. You

have heard it from the boys, have heard it from the boys,

have heard it from the boys, everyone is proud to be from

everyone is proud to be from everyone is proud to be from

Bradford. With the Cup final Bradford. With the Cup final

Bradford. With the Cup final looming, it seems everyone's proud

looming, it seems everyone's proud looming, it seems everyone's proud

of their Bradford heritage. With of their Bradford heritage. With

of their Bradford heritage. With the remaining tickets on sale for

the remaining tickets on sale for Sunday's match against Premier

Sunday's match against Premier Sunday's match against Premier

League Swansea, it's all getting a League Swansea, it's all getting a

League Swansea, it's all getting a bit emotional. What does this mean

bit emotional. What does this mean bit emotional. What does this mean

to you? Brilliant. I absolutely to you? Brilliant. I absolutely

to you? Brilliant. I absolutely brilliant. We have worked hard

brilliant. We have worked hard brilliant. We have worked hard

enough, haven't we? We lost people enough, haven't we? We lost people

enough, haven't we? We lost people enough, haven't we? We lost people

in the fire, now we're going back in the fire, now we're going back

in the fire, now we're going back in the fire, now we're going back

up. They do is insane. Mad. They up. They do is insane. Mad. They

up. They do is insane. Mad. They up. They do is insane. Mad. They

are mine, all mine! What does it are mine, all mine! What does it

are mine, all mine! What does it are mine, all mine! What does it

mean to you as a lifelong fan? mean to you as a lifelong fan?

mean to you as a lifelong fan? Absolutely everything. We could get

Absolutely everything. We could get Absolutely everything. We could get

Absolutely everything. We could get Europe next year! There you go!

Europe next year! There you go! Europe next year! There you go!

people can proudly say they come people can proudly say they come

people can proudly say they come people can proudly say they come

from Bradford. It is given to pride from Bradford. It is given to pride

from Bradford. It is given to pride image back again a someone from

image back again a someone from image back again a someone from

Bradford. We are loud-mouthed and Bradford. We are loud-mouthed and

Bradford. We are loud-mouthed and Bradford. We are loud-mouthed and

proud! That is coming back into the proud! That is coming back into the

proud! That is coming back into the spare at. -- spirits. What Bradford

spare at. -- spirits. What Bradford spare at. -- spirits. What Bradford

City has achieved is nothing short City has achieved is nothing short

City has achieved is nothing short City has achieved is nothing short

of miraculous, even more so for a of miraculous, even more so for a

club that's endured terrible club that's endured terrible

club that's endured terrible moments in its recent history and

moments in its recent history and moments in its recent history and

pretty slim pickings during the pretty slim pickings during the

pretty slim pickings during the last decade. For those like me,

last decade. For those like me, last decade. For those like me,

who've followed the club through who've followed the club through

who've followed the club through thick and thin, it's been nothing

thick and thin, it's been nothing thick and thin, it's been nothing

thick and thin, it's been nothing short of a fairytale. I am still

short of a fairytale. I am still short of a fairytale. I am still

short of a fairytale. I am still asked by people, why do I support

asked by people, why do I support asked by people, why do I support

asked by people, why do I support Bradford City? For me, were I am

Bradford City? For me, were I am Bradford City? For me, were I am

from, Leeds United and Burnley were from, Leeds United and Burnley were

from, Leeds United and Burnley were from, Leeds United and Burnley were

the big pool. Leeds United were a the big pool. Leeds United were a

the big pool. Leeds United were a the big pool. Leeds United were a

big team in the 1980s and Burnley big team in the 1980s and Burnley

big team in the 1980s and Burnley big team in the 1980s and Burnley

big team in the 1980s and Burnley were a big team in the 60s and 70s.

were a big team in the 60s and 70s. were a big team in the 60s and 70s.

I couldn't see the point, because I couldn't see the point, because

I couldn't see the point, because Bradford City are the closest team

Bradford City are the closest team Bradford City are the closest team

Bradford City are the closest team to where I grew up. One I first

to where I grew up. One I first to where I grew up. One I first

came with my uncle deals, the came with my uncle deals, the

came with my uncle deals, the ticket cost about a pound, it

ticket cost about a pound, it ticket cost about a pound, it

wasn't glamourous and we didn't win, wasn't glamourous and we didn't win,

wasn't glamourous and we didn't win, wasn't glamourous and we didn't win,

wasn't glamourous and we didn't win, but, for me, that is what it is all

but, for me, that is what it is all but, for me, that is what it is all

about. I was supporting my local about. I was supporting my local

about. I was supporting my local about. I was supporting my local

club and I have done ever since. club and I have done ever since.

club and I have done ever since. Now, more than 30,000 fans are

Now, more than 30,000 fans are Now, more than 30,000 fans are

Wembley bound, living the dream for Wembley bound, living the dream for

Wembley bound, living the dream for Wembley bound, living the dream for

what could be one of the greatest what could be one of the greatest

what could be one of the greatest moments in the club's history.

moments in the club's history. moments in the club's history.

Success doesn't come often at Success doesn't come often at

Success doesn't come often at Bradford City. Their last piece of

Bradford City. Their last piece of Bradford City. Their last piece of

Bradford City. Their last piece of major cup glory was 1911 when they

major cup glory was 1911 when they major cup glory was 1911 when they

reached the FA Cup final. These reached the FA Cup final. These

reached the FA Cup final. These reached the FA Cup final. These

names won't mean much now, but when names won't mean much now, but when

names won't mean much now, but when the likes of Campbell, Taylor and

the likes of Campbell, Taylor and the likes of Campbell, Taylor and

Robinson stepped out at Crystal Robinson stepped out at Crystal

Robinson stepped out at Crystal Palace for the game against

Palace for the game against Palace for the game against

Newcastle, the first great chapter Newcastle, the first great chapter

Newcastle, the first great chapter of the club's history was being

of the club's history was being of the club's history was being

of the club's history was being written. After a 0-0 draw, it was

written. After a 0-0 draw, it was written. After a 0-0 draw, it was

written. After a 0-0 draw, it was City who would score the only goal

City who would score the only goal City who would score the only goal

City who would score the only goal in the replay. For more than a

in the replay. For more than a in the replay. For more than a

century, this has been Bradford century, this has been Bradford

century, this has been Bradford City's finest hour. Since then, the

City's finest hour. Since then, the City's finest hour. Since then, the

Bantams have had their moments, but Bantams have had their moments, but

Bantams have had their moments, but Bantams have had their moments, but

it was only as the 20th Century it was only as the 20th Century

it was only as the 20th Century it was only as the 20th Century

came to a close that the club was came to a close that the club was

came to a close that the club was back on the national stage. With

back on the national stage. With back on the national stage. With

manager Paul Jewell's words ringing manager Paul Jewell's words ringing

manager Paul Jewell's words ringing in their ears, in 1999 Bradford

in their ears, in 1999 Bradford achieved the footballing equivalent

achieved the footballing equivalent achieved the footballing equivalent

achieved the footballing equivalent of nirvana. The club was now in the

of nirvana. The club was now in the Premier League, rubbing shoulders

Premier League, rubbing shoulders Premier League, rubbing shoulders

Premier League, rubbing shoulders with some of the richest clubs on

with some of the richest clubs on with some of the richest clubs on

the planet. Battling to compete the planet. Battling to compete

the planet. Battling to compete with the big boys, City's Premier

with the big boys, City's Premier with the big boys, City's Premier

League survival came down to the League survival came down to the

League survival came down to the League survival came down to the

final 90 minutes of the season. It final 90 minutes of the season. It

final 90 minutes of the season. It was May 2000. Bradford have

was May 2000. Bradford have was May 2000. Bradford have

was May 2000. Bradford have struggled to stay in the top flight.

struggled to stay in the top flight. struggled to stay in the top flight.

They needed to win. We couldn't They needed to win. We couldn't

They needed to win. We couldn't have hoped for any tougher

have hoped for any tougher opposition. Liverpool were the

opposition. Liverpool were the opposition. Liverpool were the

opponents. David Wetherall, I huge opponents. David Wetherall, I huge

opponents. David Wetherall, I huge header. Bradford City had performed

header. Bradford City had performed header. Bradford City had performed

the miracle of miracles. We were the miracle of miracles. We were

the miracle of miracles. We were the miracle of miracles. We were

going to have another year in the going to have another year in the

going to have another year in the going to have another year in the

top flight. In six weeks of madness top flight. In six weeks of madness

top flight. In six weeks of madness in the second season, the money

in the second season, the money in the second season, the money

flowed like water. Players were flowed like water. Players were

flowed like water. Players were brought in on expensive contracts,

brought in on expensive contracts, brought in on expensive contracts,

the stadium was expanded, we sat the stadium was expanded, we sat

the stadium was expanded, we sat here and thought it was Barcelona

here and thought it was Barcelona here and thought it was Barcelona

here and thought it was Barcelona here we come. Some of us bought one

here we come. Some of us bought one here we come. Some of us bought one

here we come. Some of us bought one of these, at 25 years Season Ticket.

of these, at 25 years Season Ticket. of these, at 25 years Season Ticket.

It didn't herald a glorious future. It didn't herald a glorious future.

It didn't herald a glorious future. Instead, the club nearly went bust

Instead, the club nearly went bust Instead, the club nearly went bust

twice and plummeted through the twice and plummeted through the

twice and plummeted through the Football League. Barcelona? We were

Football League. Barcelona? We were Football League. Barcelona? We were

Football League. Barcelona? We were lucky to be paid -- lucky to be

lucky to be paid -- lucky to be lucky to be paid -- lucky to be

playing Barnett. As the Bantams playing Barnett. As the Bantams

playing Barnett. As the Bantams fell like a stone, saddled with

fell like a stone, saddled with fell like a stone, saddled with

huge debts, was it any coincidence huge debts, was it any coincidence

huge debts, was it any coincidence that the City of Bradford also

that the City of Bradford also that the City of Bradford also

found itself in a tailspin? Getting found itself in a tailspin? Getting

found itself in a tailspin? Getting found itself in a tailspin? Getting

to Wembley has lifted the city, but to Wembley has lifted the city, but

to Wembley has lifted the city, but it begs one central question. Good

it begs one central question. Good it begs one central question. Good

success on the football pitch success on the football pitch

success on the football pitch really spark a revival in the

really spark a revival in the really spark a revival in the

fortunes of this once great city? fortunes of this once great city?

fortunes of this once great city? Bradford is now more famous for

Bradford is now more famous for Bradford is now more famous for

food than football, so what does food than football, so what does

food than football, so what does one of the City's leading

one of the City's leading businessmen think of what's

businessmen think of what's businessmen think of what's

businessmen think of what's happened at Valley Parade? It is a

happened at Valley Parade? It is a happened at Valley Parade? It is a

feeling that we have been waiting feeling that we have been waiting

feeling that we have been waiting feeling that we have been waiting

for for a long time. It couldn't for for a long time. It couldn't

for for a long time. It couldn't for for a long time. It couldn't

have come at a better time. In the have come at a better time. In the

have come at a better time. In the thick of this double-dip recession,

thick of this double-dip recession, thick of this double-dip recession,

thick of this double-dip recession, thick of this double-dip recession,

it is a blessing. Is it fair to say it is a blessing. Is it fair to say

it is a blessing. Is it fair to say it is a blessing. Is it fair to say

that this is seen as a once-in-a- that this is seen as a once-in-a-

that this is seen as a once-in-a- lifetime opportunity for the City

lifetime opportunity for the City lifetime opportunity for the City

of Bradford itself? Absolutely. The of Bradford itself? Absolutely. The

of Bradford itself? Absolutely. The of Bradford itself? Absolutely. The

success on the pitch is a success success on the pitch is a success

success on the pitch is a success success on the pitch is a success

that will be felt right through the that will be felt right through the

that will be felt right through the that will be felt right through the

city. People from all walks of life, city. People from all walks of life,

city. People from all walks of life, from local newsagent shops to the

from local newsagent shops to the from local newsagent shops to the

restaurants and hotels, the ripple restaurants and hotels, the ripple

restaurants and hotels, the ripple effect will touch everybody in some

effect will touch everybody in some effect will touch everybody in some

effect will touch everybody in some way. Parts of the city have been

way. Parts of the city have been way. Parts of the city have been

transformed, but for some it's been transformed, but for some it's been

transformed, but for some it's been hard to feel confident when

hard to feel confident when hard to feel confident when

Bradford's been dominated by a Bradford's been dominated by a

Bradford's been dominated by a Bradford's been dominated by a

giant hole. It's a focal point for giant hole. It's a focal point for

giant hole. It's a focal point for anger and frustration, but the city

anger and frustration, but the city anger and frustration, but the city

hasn't always been like this. hasn't always been like this.

hasn't always been like this. Bradford was an industrial giant,

Bradford was an industrial giant, Bradford was an industrial giant,

its grand buildings a testament to its grand buildings a testament to

its grand buildings a testament to its grand buildings a testament to

its wealth and status. As the good its wealth and status. As the good

its wealth and status. As the good times rolled, the area flourished.

times rolled, the area flourished. times rolled, the area flourished.

It even had two football league It even had two football league

It even had two football league teams, with Bradford City sometimes

teams, with Bradford City sometimes teams, with Bradford City sometimes

playing second fiddle to Bradford playing second fiddle to Bradford

playing second fiddle to Bradford Park Avenue. When JB Priestley

Park Avenue. When JB Priestley Park Avenue. When JB Priestley

Park Avenue. When JB Priestley returned to the city of his birth

returned to the city of his birth returned to the city of his birth

returned to the city of his birth in the late 50s Bradford was still

in the late 50s Bradford was still in the late 50s Bradford was still

a grand place, but storm clouds a grand place, but storm clouds

a grand place, but storm clouds were gathering - cheap wool

were gathering - cheap wool were gathering - cheap wool

products from abroad were on the products from abroad were on the

products from abroad were on the horizon. In a post-industrial dream,

horizon. In a post-industrial dream, horizon. In a post-industrial dream,

some of the grand buildings were some of the grand buildings were

some of the grand buildings were swept away for a modern concrete

swept away for a modern concrete swept away for a modern concrete

Bradford. As the 21st century took Bradford. As the 21st century took

Bradford. As the 21st century took hold, these monoliths were also

hold, these monoliths were also hold, these monoliths were also

demolished to make way for the demolished to make way for the

elusive Westfield retail project, elusive Westfield retail project,

elusive Westfield retail project, leaving Bradford with its infamous

leaving Bradford with its infamous leaving Bradford with its infamous

hole. Today this whole only serves hole. Today this whole only serves

hole. Today this whole only serves as a daily reminder of Bradford's

as a daily reminder of Bradford's as a daily reminder of Bradford's

current economic plight. I was born current economic plight. I was born

current economic plight. I was born in Bradford. I can remember the

in Bradford. I can remember the in Bradford. I can remember the

square when it was the proper square when it was the proper

square when it was the proper centre of Bradford. It hasn't been

centre of Bradford. It hasn't been centre of Bradford. It hasn't been

centre of Bradford. It hasn't been there for a decade now. It is

there for a decade now. It is damage business, everything about

damage business, everything about damage business, everything about

damage business, everything about the life of the city. You used to

the life of the city. You used to the life of the city. You used to

have gigs every night, things going have gigs every night, things going

have gigs every night, things going have gigs every night, things going

on, it was a lively city centre. on, it was a lively city centre.

on, it was a lively city centre. on, it was a lively city centre.

You can't even drive into it now. You can't even drive into it now.

You can't even drive into it now. It is gloomy and negative.

It is gloomy and negative. It is gloomy and negative.

genuinely believe that what is genuinely believe that what is

genuinely believe that what is genuinely believe that what is

going on at Valley Parade could be going on at Valley Parade could be

going on at Valley Parade could be a turning-point for the City?

a turning-point for the City? a turning-point for the City?

hope so. The city needs positives. hope so. The city needs positives.

hope so. The city needs positives. The opposite of tearing the heart

The opposite of tearing the heart The opposite of tearing the heart

The opposite of tearing the heart The opposite of tearing the heart

out of it is giving at heart. If we out of it is giving at heart. If we

out of it is giving at heart. If we out of it is giving at heart. If we

can pick up on that, not on the can pick up on that, not on the

can pick up on that, not on the can pick up on that, not on the

centre of a steady being sold from centre of a steady being sold from

centre of a steady being sold from centre of a steady being sold from

us and being left as a dumping us and being left as a dumping

us and being left as a dumping ground... Bradford going to Wembley

ground... Bradford going to Wembley ground... Bradford going to Wembley

is better than Bradford going to is better than Bradford going to

is better than Bradford going to is better than Bradford going to

pieces, as it is in that hole pieces, as it is in that hole

pieces, as it is in that hole pieces, as it is in that hole

behind us. It is Wembley that's now behind us. It is Wembley that's now

behind us. It is Wembley that's now at the front of everyone's mind,

at the front of everyone's mind, especially the long-suffering fans.

especially the long-suffering fans. especially the long-suffering fans.

The ups and downs, the turmoil, The ups and downs, the turmoil,

The ups and downs, the turmoil, The ups and downs, the turmoil,

have been enough to fill a book, have been enough to fill a book,

have been enough to fill a book, which is exactly what Jason McKeown

which is exactly what Jason McKeown which is exactly what Jason McKeown

which is exactly what Jason McKeown did For the fans like Jason who had

did For the fans like Jason who had did For the fans like Jason who had

did For the fans like Jason who had got used to visits by Liverpool and

got used to visits by Liverpool and got used to visits by Liverpool and

Man United, an amazing fall from Man United, an amazing fall from

Man United, an amazing fall from grace unfolded. My favourite walk

grace unfolded. My favourite walk grace unfolded. My favourite walk

was this one, from the train was this one, from the train

was this one, from the train was this one, from the train

station to Valley Parade. It is not station to Valley Parade. It is not

station to Valley Parade. It is not the prettiest routes, with lots of

the prettiest routes, with lots of the prettiest routes, with lots of

traffic, but it always signify is traffic, but it always signify is

traffic, but it always signify is the excitement of getting to the

the excitement of getting to the the excitement of getting to the

the excitement of getting to the ground for the game. You never had

ground for the game. You never had ground for the game. You never had

ground for the game. You never had any idea of what you will see.

any idea of what you will see. any idea of what you will see.

any idea of what you will see. After a week of waiting for the

After a week of waiting for the After a week of waiting for the

match, you're just glad that you're match, you're just glad that you're

match, you're just glad that you're about to set foot inside Valley

about to set foot inside Valley about to set foot inside Valley

about to set foot inside Valley Parade. It was love at first sight.

Parade. It was love at first sight. Parade. It was love at first sight.

Parade. It was love at first sight. I took a look around the stadium

I took a look around the stadium I took a look around the stadium

and felt instantly at home. and felt instantly at home.

Bantams went into free-fall, Bantams went into free-fall,

Bantams went into free-fall, sliding down the leagues. The last

sliding down the leagues. The last sliding down the leagues. The last

few years have been especially few years have been especially

few years have been especially difficult. The club's hovered near

difficult. The club's hovered near difficult. The club's hovered near

the trapdoor of the old fourth the trapdoor of the old fourth

division, narrowly avoiding the division, narrowly avoiding the

division, narrowly avoiding the fall into the Conference. The last

fall into the Conference. The last fall into the Conference. The last

few years have been an incredible few years have been an incredible

few years have been an incredible roller-coaster. It has. In the last

roller-coaster. It has. In the last roller-coaster. It has. In the last

15 years, from absolute Ecstasy. We 15 years, from absolute Ecstasy. We

15 years, from absolute Ecstasy. We have had difficult moments. Common

have had difficult moments. Common have had difficult moments. Common

to games, thinking, why are we to games, thinking, why are we

to games, thinking, why are we still bothering? I think the great

still bothering? I think the great moments sustained us. Hopefully,

moments sustained us. Hopefully, moments sustained us. Hopefully,

you think those games can come you think those games can come

you think those games can come you think those games can come

around again. But all that hurt has around again. But all that hurt has

around again. But all that hurt has been forgotten as Bradford started

been forgotten as Bradford started their unlikely march towards

their unlikely march towards their unlikely march towards

Wembley. Three Premier League teams Wembley. Three Premier League teams

Wembley. Three Premier League teams were dispatched on route with the

were dispatched on route with the were dispatched on route with the

were dispatched on route with the 3-1 home win against Aston Villa in

3-1 home win against Aston Villa in 3-1 home win against Aston Villa in

the semi-final an absolute high Not bad for a team put together for

Not bad for a team put together for Not bad for a team put together for

Not bad for a team put together for just �7,500. The Cup run alone has

just �7,500. The Cup run alone has just �7,500. The Cup run alone has

just �7,500. The Cup run alone has put more than �2 million in the

put more than �2 million in the put more than �2 million in the

club's bank account The fans are club's bank account The fans are

club's bank account The fans are positive and there's also an upbeat

positive and there's also an upbeat positive and there's also an upbeat

mood at the club, which they're mood at the club, which they're

mood at the club, which they're mood at the club, which they're

only too happy to share with the only too happy to share with the

only too happy to share with the only too happy to share with the

waiting press. Who did the fans to waiting press. Who did the fans to

waiting press. Who did the fans to waiting press. Who did the fans to

see this as a general -- genuine see this as a general -- genuine

see this as a general -- genuine see this as a general -- genuine

revival? Yes, I think so. The team revival? Yes, I think so. The team

revival? Yes, I think so. The team revival? Yes, I think so. The team

has been a lot better than in the has been a lot better than in the

has been a lot better than in the last few seasons. The might of

last few seasons. The might of last few seasons. The might of

last few seasons. The might of money that would maids as a club,

money that would maids as a club, money that would maids as a club,

money that would maids as a club, is a big thing. This is an

It's a classic news story. Bradford It's a classic news story. Bradford

It's a classic news story. Bradford are clear underdogs, but having

are clear underdogs, but having are clear underdogs, but having

beaten three top flight teams beaten three top flight teams

beaten three top flight teams already anything is possible. That

already anything is possible. That already anything is possible. That

storyline has brought in the media storyline has brought in the media

storyline has brought in the media storyline has brought in the media

from across the globe. It is like a from across the globe. It is like a

from across the globe. It is like a fairy-tale. The achievement is like

fairy-tale. The achievement is like fairy-tale. The achievement is like

fairy-tale. The achievement is like a dream. That is how we take this

a dream. That is how we take this a dream. That is how we take this

achievement. Is this the first time achievement. Is this the first time

achievement. Is this the first time that people in Japan will have

that people in Japan will have that people in Japan will have

heard of Bradford? This puts the heard of Bradford? This puts the

heard of Bradford? This puts the heard of Bradford? This puts the

City of Bradford on the map. Make City of Bradford on the map. Make

City of Bradford on the map. Make City of Bradford on the map. Make

his future use. We have a lot of his future use. We have a lot of

his future use. We have a lot of football fans. Now people will know

football fans. Now people will know football fans. Now people will know

about Bradford. You have flown in about Bradford. You have flown in

about Bradford. You have flown in about Bradford. You have flown in

from Paris. Why has this great did from Paris. Why has this great did

from Paris. Why has this great did so much interest in France?

so much interest in France? so much interest in France?

so much interest in France? France we have the same cup and

France we have the same cup and France we have the same cup and

sometimes a little team like sometimes a little team like

sometimes a little team like Bradford, I don't want to say

Bradford, I don't want to say Bradford, I don't want to say

Bradford, I don't want to say little team because it is a nice

little team because it is a nice little team because it is a nice

little team because it is a nice stadium! Et team in the third or

stadium! Et team in the third or stadium! Et team in the third or

4th division sometimes got to the 4th division sometimes got to the

4th division sometimes got to the final or semi-final, and the French

final or semi-final, and the French What is it like to be here? And it

What is it like to be here? And it What is it like to be here? And it

What is it like to be here? And it is a strange feeling but I hope a

is a strange feeling but I hope a is a strange feeling but I hope a

is a strange feeling but I hope a Bradford City well when the, or if

Bradford City well when the, or if Bradford City well when the, or if

Bradford City well when the, or if they don't win, I think it is a

they don't win, I think it is a they don't win, I think it is a

victory for all these people. victory for all these people.

victory for all these people. victory for all these people.

for the British press, it is a for the British press, it is a

for the British press, it is a for the British press, it is a

story from heaven. How big is this story from heaven. How big is this

story from heaven. How big is this story from heaven. How big is this

for a team so small as Bradford? for a team so small as Bradford?

for a team so small as Bradford? is massive. Their priority is to

is massive. Their priority is to is massive. Their priority is to

is massive. Their priority is to try and get promotion to League One

try and get promotion to League One try and get promotion to League One

try and get promotion to League One try and get promotion to League One

but this is such a bonus and it has but this is such a bonus and it has

but this is such a bonus and it has caught the imagination of the whole

caught the imagination of the whole caught the imagination of the whole

caught the imagination of the whole city. To be here for the Arsenal

city. To be here for the Arsenal city. To be here for the Arsenal

game, Aston Villa game, a full game, Aston Villa game, a full

game, Aston Villa game, a full house each time. An atmosphere like

house each time. An atmosphere like house each time. An atmosphere like

Premier League games. When this run Premier League games. When this run

Premier League games. When this run started, it was the Olympics and

started, it was the Olympics and started, it was the Olympics and

there was the Olympics fever. Mo there was the Olympics fever. Mo

there was the Olympics fever. Mo there was the Olympics fever. Mo

Farah won gold that day, Tom Daley Farah won gold that day, Tom Daley

Farah won gold that day, Tom Daley won bronze, Oscar Pistorius there

won bronze, Oscar Pistorius there won bronze, Oscar Pistorius there

won bronze, Oscar Pistorius there were still a hero. There was a

were still a hero. There was a debate starting, has full-bore's

debate starting, has full-bore's debate starting, has full-bore's

moment in the sun passed? Little moment in the sun passed? Little

moment in the sun passed? Little did we know that Bradford were

did we know that Bradford were did we know that Bradford were

taking their steps towards Wembley taking their steps towards Wembley

taking their steps towards Wembley and reasserting the game's magic.

and reasserting the game's magic. and reasserting the game's magic.

and reasserting the game's magic. It has been a while since the

It has been a while since the It has been a while since the

spotlight shone on Valley Parade spotlight shone on Valley Parade

spotlight shone on Valley Parade and the players and staff are

and the players and staff are and the players and staff are

allowing themselves a moment to allowing themselves a moment to

allowing themselves a moment to dream. Do you ever discuss this

dream. Do you ever discuss this dream. Do you ever discuss this

possibility that you will be possibility that you will be

possibility that you will be playing in Europe next season

playing in Europe next season playing in Europe next season

should to beat Swansea? We were should to beat Swansea? We were

should to beat Swansea? We were talking about Europe this morning

talking about Europe this morning talking about Europe this morning

and some of the lads mentioned and some of the lads mentioned

and some of the lads mentioned and some of the lads mentioned

Inter Milan, but that is how real Inter Milan, but that is how real

Inter Milan, but that is how real Inter Milan, but that is how real

Inter Milan, but that is how real it is. If we do win, there is a

it is. If we do win, there is a it is. If we do win, there is a

it is. If we do win, there is a chance we will play. You are big in

chance we will play. You are big in chance we will play. You are big in

chance we will play. You are big in Tokyo. How does that make you feel?

Tokyo. How does that make you feel? Tokyo. How does that make you feel?

Unbelievable. It is great for the Unbelievable. It is great for the

Unbelievable. It is great for the Unbelievable. It is great for the

club and city as a whole. The club club and city as a whole. The club

club and city as a whole. The club club and city as a whole. The club

has been through a lock, the city has been through a lock, the city

has been through a lock, the city has been through a lock, the city

has been through a lot. But that has been through a lot. But that

has been through a lot. But that has been through a lot. But that

has made the spirit of the club and has made the spirit of the club and

has made the spirit of the club and has made the spirit of the club and

I sensed it when I first came here, I sensed it when I first came here,

I sensed it when I first came here, I sensed it when I first came here,

there is a special bond between the there is a special bond between the

there is a special bond between the supporters and the club and the

supporters and the club and the supporters and the club and the

supporters and the club and the rest of the city and we have to

rest of the city and we have to rest of the city and we have to

utilise that on Sunday and news utilise that on Sunday and news

utilise that on Sunday and news that extra spirit. Could all this

that extra spirit. Could all this that extra spirit. Could all this

that extra spirit. Could all this exposure lead to the one thing that

exposure lead to the one thing that exposure lead to the one thing that

many fans crave and attract a many fans crave and attract a

many fans crave and attract a wealthy benefactor from a broad?

wealthy benefactor from a broad? wealthy benefactor from a broad?

Brat food city reaching the Cup Brat food city reaching the Cup

Brat food city reaching the Cup final is almost like advertising

final is almost like advertising final is almost like advertising

final is almost like advertising that money cannot buy it. We hear

that money cannot buy it. We hear that money cannot buy it. We hear

about cities wanting to put about cities wanting to put

about cities wanting to put themselves on the map and sell

themselves on the map and sell themselves internationally to

themselves internationally to themselves internationally to

investors. They would look at the investors. They would look at the

investors. They would look at the investors. They would look at the

club and see there is a stable fan- club and see there is a stable fan-

club and see there is a stable fan- base, a diverse fan-base, there is

base, a diverse fan-base, there is base, a diverse fan-base, there is

potential there. That is priceless potential there. That is priceless

potential there. That is priceless potential there. That is priceless

for an investor because they see a for an investor because they see a

for an investor because they see a club which could be competitively

club which could be competitively club which could be competitively

priced, good value for an investor. priced, good value for an investor.

priced, good value for an investor. But they also see potential for

But they also see potential for growth. Could Bradford's Asian

growth. Could Bradford's Asian growth. Could Bradford's Asian

community hold the key to the community hold the key to the

community hold the key to the club's future prosperity? When the

club's future prosperity? When the club's future prosperity? When the

first immigrant workers landed in first immigrant workers landed in

first immigrant workers landed in first immigrant workers landed in

the UK Valley Parade may have been the UK Valley Parade may have been

the UK Valley Parade may have been a foreign country. Even though they

a foreign country. Even though they a foreign country. Even though they

loved sport, football was not on loved sport, football was not on

loved sport, football was not on their radar. But in recent years

their radar. But in recent years their radar. But in recent years

their radar. But in recent years the club has worked hard to be

the club has worked hard to be the club has worked hard to be

the club has worked hard to be inclusive and you can see the mix

inclusive and you can see the mix inclusive and you can see the mix

inclusive and you can see the mix has altered. I have come to meet

has altered. I have come to meet has altered. I have come to meet

film-maker an artist Shanaz Gulzar film-maker an artist Shanaz Gulzar

film-maker an artist Shanaz Gulzar film-maker an artist Shanaz Gulzar

who is from a football mad family, who is from a football mad family,

who is from a football mad family, who is from a football mad family,

to get her take on what has changed. to get her take on what has changed.

to get her take on what has changed. In tears generational. My parents

In tears generational. My parents In tears generational. My parents

are immigration generation and I am are immigration generation and I am

are immigration generation and I am first generation. I grew up with

first generation. I grew up with football. Every Saturday,

football. Every Saturday, football. Every Saturday,

Grandstand, that theme tune still Grandstand, that theme tune still

Grandstand, that theme tune still Grandstand, that theme tune still

haunts me and all our children are haunts me and all our children are

haunts me and all our children are initiated into the football team.

initiated into the football team. initiated into the football team.

It is about our generation, defer It is about our generation, defer

It is about our generation, defer his generation born in this country,

his generation born in this country, his generation born in this country,

his generation born in this country, this is our home, or we belong here,

this is our home, or we belong here, this is our home, or we belong here,

we laugh football. Many will say we laugh football. Many will say

we laugh football. Many will say we laugh football. Many will say

this is just a football game but this is just a football game but

how significant could Bradford how significant could Bradford

how significant could Bradford City's success have on race

City's success have on race City's success have on race

relations in the wider area? relations in the wider area?

relations in the wider area? Paul is tribal. Regardless of what

Paul is tribal. Regardless of what Paul is tribal. Regardless of what

skin colour you are, what your skin colour you are, what your

skin colour you are, what your background is, when you are a

background is, when you are a background is, when you are a

supporter, you are passionate. supporter, you are passionate.

supporter, you are passionate. supporter, you are passionate.

saw that only too well in the semi- saw that only too well in the semi-

saw that only too well in the semi- saw that only too well in the semi-

final at Valley Parade when a young final at Valley Parade when a young

final at Valley Parade when a young female Asian football fan gave full

female Asian football fan gave full female Asian football fan gave full

female Asian football fan gave full vent to her emotions. We saw the

vent to her emotions. We saw the vent to her emotions. We saw the

camera man coming towards us. Later camera man coming towards us. Later

camera man coming towards us. Later camera man coming towards us. Later

on when I came out of the stadium, on when I came out of the stadium,

on when I came out of the stadium, on when I came out of the stadium,

I realised I was the only girl I realised I was the only girl

I realised I was the only girl I realised I was the only girl

wearing he job. She looked line she wearing he job. She looked line she

wearing he job. She looked line she was really supporting her team. You

was really supporting her team. You was really supporting her team. You

was really supporting her team. You are the same as any other person in

are the same as any other person in are the same as any other person in

there. The language you use, the there. The language you use, the

behaviour you demonstrate, the behaviour you demonstrate, the

behaviour you demonstrate, the behaviour you demonstrate, the

passion is the same as every other passion is the same as every other

passion is the same as every other passion is the same as every other

supporter of your team. It does not supporter of your team. It does not

supporter of your team. It does not matter what you look like, what

matter what you look like, what matter what you look like, what

religion you are, she was there religion you are, she was there

religion you are, she was there just like everyone else. The Aram

just like everyone else. The Aram just like everyone else. The Aram

just like everyone else. The Aram many who think sport could be the

many who think sport could be the many who think sport could be the

catalyst for change. Marks senior catalyst for change. Marks senior

catalyst for change. Marks senior spends much of his time teaching

spends much of his time teaching spends much of his time teaching

youngsters have to be better youngsters have to be better

youngsters have to be better footballers and a Eldwick Primary

footballers and a Eldwick Primary footballers and a Eldwick Primary

School, he has been watching School, he has been watching

School, he has been watching Bradford Romania unfold. All the

Bradford Romania unfold. All the Bradford Romania unfold. All the

Bradford Romania unfold. All the kids are having a great time. It

kids are having a great time. It kids are having a great time. It

has given them something to believe has given them something to believe

in. Definitely. There has in. Definitely. There has

in. Definitely. There has definitely been a bit of a

definitely been a bit of a definitely been a bit of a

resurgence in support and the resurgence in support and the

resurgence in support and the playground... It has had an impact

playground... It has had an impact playground... It has had an impact

on the younger end. How important on the younger end. How important

on the younger end. How important on the younger end. How important

are role models? We look at James are role models? We look at James

are role models? We look at James are role models? We look at James

Hanson who used to stack shelves in Hanson who used to stack shelves in

Hanson who used to stack shelves in The Co-op who could potentially

The Co-op who could potentially The Co-op who could potentially

The Co-op who could potentially lift the club at Wembley. What does

lift the club at Wembley. What does lift the club at Wembley. What does

lift the club at Wembley. What does that mean? It is very hard to

that mean? It is very hard to that mean? It is very hard to

become a footballer. The stags are become a footballer. The stags are

become a footballer. The stags are become a footballer. The stags are

0.07 %. To see players like James 0.07 %. To see players like James

0.07 %. To see players like James Hanson, it has been brilliant. They

Hanson, it has been brilliant. They Hanson, it has been brilliant. They

are role-models for the kids. They are role-models for the kids. They

are role-models for the kids. They are role-models for the kids. They

are asking if they can be the next are asking if they can be the next

are asking if they can be the next are asking if they can be the next

to James Hanson. With the cup final to James Hanson. With the cup final

to James Hanson. With the cup final imminent, Bradford is now a product

imminent, Bradford is now a product imminent, Bradford is now a product

imminent, Bradford is now a product to be marketed but the hardest sell

to be marketed but the hardest sell to be marketed but the hardest sell

to be marketed but the hardest sell will be on those who live in the

will be on those who live in the will be on those who live in the

will be on those who live in the city. One woman who thinks it is

city. One woman who thinks it is city. One woman who thinks it is

just papering over the cracks just papering over the cracks

just papering over the cracks famously took her frustration out

famously took her frustration out famously took her frustration out

famously took her frustration out on the man who wanted to be prime

on the man who wanted to be prime on the man who wanted to be prime

on the man who wanted to be prime minister. I do not think you have

minister. I do not think you have minister. I do not think you have

minister. I do not think you have minister. I do not think you have

ever been to the city. It is a dump. ever been to the city. It is a dump.

ever been to the city. It is a dump. What you should be doing is

What you should be doing is What you should be doing is

apologising to the people of apologising to the people of

apologising to the people of Bradford for ruining it. What about

Bradford for ruining it. What about Bradford for ruining it. What about

the success that Bradford City are the success that Bradford City are

the success that Bradford City are having? People are saying this

having? People are saying this having? People are saying this

could be the silver bullet that could be the silver bullet that

could be the silver bullet that could propel Bradford to greatness.

could propel Bradford to greatness. could propel Bradford to greatness.

Anything that prevents bread fall Anything that prevents bread fall

Anything that prevents bread fall Anything that prevents bread fall

in a favourable light has to be in a favourable light has to be

in a favourable light has to be positive. It is a football match.

positive. It is a football match. positive. It is a football match.

It is not a long-term business It is not a long-term business

It is not a long-term business It is not a long-term business

tragedy, it is a football match and tragedy, it is a football match and

tragedy, it is a football match and tragedy, it is a football match and

come the final, whether we win or come the final, whether we win or

come the final, whether we win or come the final, whether we win or

fail, it for only last for a fail, it for only last for a

fail, it for only last for a fail, it for only last for a

certain amount of time. We need a certain amount of time. We need a

certain amount of time. We need a proper strategy not based on the

proper strategy not based on the proper strategy not based on the

proper strategy not based on the icing of the cake. We need business

icing of the cake. We need business icing of the cake. We need business

investment, we need to talk about investment, we need to talk about

new apprenticeships, fulfilling the new apprenticeships, fulfilling the

new apprenticeships, fulfilling the requirements of the people of

requirements of the people of requirements of the people of

Bradford, having the services and Bradford, having the services and

Bradford, having the services and Bradford, having the services and

facilities right. It has to be all facilities right. It has to be all

encompassing. Emma remains encompassing. Emma remains

encompassing. Emma remains sceptical but the admen say this

sceptical but the admen say this sceptical but the admen say this

could be the city's time. There could be the city's time. There

could be the city's time. There have been many attempts to rebrand

have been many attempts to rebrand have been many attempts to rebrand

and sell Bradford. To unify the and sell Bradford. To unify the

and sell Bradford. To unify the city behind one slogan. But success

city behind one slogan. But success city behind one slogan. But success

has been mixed. How can Bradford has been mixed. How can Bradford

has been mixed. How can Bradford capitalised on this success? How

capitalised on this success? How capitalised on this success? How

can they take the momentum forward can they take the momentum forward

can they take the momentum forward and make Bradford great again? I

and make Bradford great again? I and make Bradford great again? I

and make Bradford great again? I have come to a brand design agency

have come to a brand design agency to find out.

to find out. to find out.

The Leeds-based agency Elmwood has The Leeds-based agency Elmwood has

The Leeds-based agency Elmwood has a Rostov clients which includes

a Rostov clients which includes a Rostov clients which includes

global giants like Wal-Mart and global giants like Wal-Mart and

global giants like Wal-Mart and Unilever. I have said their

Unilever. I have said their Unilever. I have said their

creative team the challenge of creative team the challenge of

creative team the challenge of creative team the challenge of

coming up with a new image to raise coming up with a new image to raise

coming up with a new image to raise Bradford's profile at Wembley and

Bradford's profile at Wembley and Bradford's profile at Wembley and

beyond. How can we use this beyond. How can we use this

beyond. How can we use this momentum to carry this great city

momentum to carry this great city momentum to carry this great city

momentum to carry this great city momentum to carry this great city

for what? You have a once in a 100 for what? You have a once in a 100

for what? You have a once in a 100 the opportunity and the thing about

the opportunity and the thing about building a brand, building

building a brand, building building a brand, building

awareness, desire, it is all about awareness, desire, it is all about

awareness, desire, it is all about being different. Four you have to

being different. Four you have to being different. Four you have to

being different. Four you have to be the only people they do what you

be the only people they do what you be the only people they do what you

do. Bradford is not Manchester or do. Bradford is not Manchester or

Huddersfield. Let's forget what Huddersfield. Let's forget what

Huddersfield. Let's forget what Huddersfield. Let's forget what

they do, less embrace what they do they do, less embrace what they do

they do, less embrace what they do but Bradford is Bradford, it is

but Bradford is Bradford, it is different. Let's drive our

different. Let's drive our different. Let's drive our

difference and that is the fact difference and that is the fact

difference and that is the fact difference and that is the fact

that we are in this cup final. It that we are in this cup final. It

that we are in this cup final. It that we are in this cup final. It

is a catalytic moment. Simon has a is a catalytic moment. Simon has a

is a catalytic moment. Simon has a is a catalytic moment. Simon has a

simple idea which I think could be simple idea which I think could be

simple idea which I think could be simple idea which I think could be

used to use this Cup final to make used to use this Cup final to make

used to use this Cup final to make a great difference for Bradford.

a great difference for Bradford. a great difference for Bradford.

a great difference for Bradford. The idea is get everyone to stand

The idea is get everyone to stand The idea is get everyone to stand

up for Bradford. Imagine at 2:45pm, up for Bradford. Imagine at 2:45pm,

up for Bradford. Imagine at 2:45pm, Cup final day, everyone takes to

Cup final day, everyone takes to Cup final day, everyone takes to

Cup final day, everyone takes to the streets for one moment and says,

the streets for one moment and says, the streets for one moment and says,

come on, Bradford! Broadcast that come on, Bradford! Broadcast that

come on, Bradford! Broadcast that come on, Bradford! Broadcast that

so the people of London know we are so the people of London know we are

so the people of London know we are so the people of London know we are

there. But most of all make the there. But most of all make the

players' motivation complete. players' motivation complete.

players' motivation complete. players' motivation complete.

Imagine if he will run out there Imagine if he will run out there

Imagine if he will run out there Imagine if he will run out there

and you see and million people in and you see and million people in

and you see and million people in and you see and million people in

Bradford on the street, there is a Bradford on the street, there is a

Bradford on the street, there is a real passionate plea that will

real passionate plea that will real passionate plea that will

drive Bradford on. There are other drive Bradford on. There are other

drive Bradford on. There are other ideas also like turning the whole

ideas also like turning the whole ideas also like turning the whole

into a drive-in cinema, even a into a drive-in cinema, even a

into a drive-in cinema, even a stand-up and raw for Bradford day.

stand-up and raw for Bradford day. stand-up and raw for Bradford day.

stand-up and raw for Bradford day. You deal with clients all over the

You deal with clients all over the You deal with clients all over the

world. Is it your belief that world. Is it your belief that

world. Is it your belief that world. Is it your belief that

something as big as a cup final, something as big as a cup final,

something as big as a cup final, something as big as a cup final,

because some are saying it is just because some are saying it is just

because some are saying it is just a match, yet you are passionately

a match, yet you are passionately a match, yet you are passionately

a match, yet you are passionately of the belief that this could be

of the belief that this could be of the belief that this could be

the moment when Bradford recovers the moment when Bradford recovers

the moment when Bradford recovers the moment when Bradford recovers

at last. It is a tipping point, a at last. It is a tipping point, a

at last. It is a tipping point, a catalyst, a spark and everyone

catalyst, a spark and everyone catalyst, a spark and everyone

catalyst, a spark and everyone needs to embrace it. If we do that

needs to embrace it. If we do that needs to embrace it. If we do that

and the rest of Yorkshire get and the rest of Yorkshire get

and the rest of Yorkshire get and the rest of Yorkshire get

behind it, it could be. If there is behind it, it could be. If there is

behind it, it could be. If there is behind it, it could be. If there is

a moment to be seized, the Bradford a moment to be seized, the Bradford

a moment to be seized, the Bradford a moment to be seized, the Bradford

break free a group which links some break free a group which links some

break free a group which links some of the City's big employers and

of the City's big employers and of the City's big employers and

organisations say they will direct organisations say they will direct

organisations say they will direct and there are planning to him

and there are planning to him and there are planning to him

invite movers and shakers from invite movers and shakers from

invite movers and shakers from across the country to come to

across the country to come to across the country to come to

Bradford to change the perceptions Bradford to change the perceptions

Bradford to change the perceptions Bradford to change the perceptions

of the city. There is a real of the city. There is a real

of the city. There is a real opportunity here. When people are

opportunity here. When people are opportunity here. When people are

making decisions whether to visit making decisions whether to visit

making decisions whether to visit Bradford, whether to invest in

Bradford, whether to invest in Bradford, whether to invest in

Bradford, whether to invest in Bradford, there is a lot of mood

Bradford, there is a lot of mood Bradford, there is a lot of mood

Bradford, there is a lot of mood music going on. Of course there are

music going on. Of course there are music going on. Of course there are

hard economic decisions to consider. hard economic decisions to consider.

hard economic decisions to consider. hard economic decisions to consider.

If there is a more positive feeling If there is a more positive feeling

If there is a more positive feeling nationally about Bradford, that can

nationally about Bradford, that can nationally about Bradford, that can

translate into a real tangible translate into a real tangible

translate into a real tangible benefit for Bradford in terms of

benefit for Bradford in terms of benefit for Bradford in terms of

economic prosperity. This is a economic prosperity. This is a

economic prosperity. This is a great opportunity and we have to

great opportunity and we have to great opportunity and we have to

make sure we exploited. When the make sure we exploited. When the

make sure we exploited. When the make sure we exploited. When the

team of 1911 run-out to stake their team of 1911 run-out to stake their

team of 1911 run-out to stake their claim for Cup Final glory, who

claim for Cup Final glory, who claim for Cup Final glory, who

claim for Cup Final glory, who would have thought it would be more

would have thought it would be more would have thought it would be more

than a century before Bradford City than a century before Bradford City

than a century before Bradford City would repeat the feat? This time

would repeat the feat? This time would repeat the feat? This time

would repeat the feat? This time the stakes are higher but the club

the stakes are higher but the club the stakes are higher but the club

the stakes are higher but the club says it is not a time to get

says it is not a time to get says it is not a time to get

says it is not a time to get carried away. I do not want to take

carried away. I do not want to take carried away. I do not want to take

this club into administration so this club into administration so

this club into administration so this club into administration so

what we have to do is live with what we have to do is live with

what we have to do is live with what we have to do is live with

hour means. I do not have a big hour means. I do not have a big

hour means. I do not have a big hour means. I do not have a big

tide of money, we have to live tide of money, we have to live

tide of money, we have to live tide of money, we have to live

within our means. In the city there within our means. In the city there

within our means. In the city there is real hope that the feel-good

is real hope that the feel-good is real hope that the feel-good

factor can be turned into a factor can be turned into a

tangible economic benefit, but tangible economic benefit, but

tangible economic benefit, but whatever the result on Sunday, with

whatever the result on Sunday, with whatever the result on Sunday, with