13/11/2013 Look East - East

That's all from the BBC News at Six so it's

Families here are pulling together to help those in the Philippines. It

will feel colder tomorrow with some strong north`westerly winds.

We are live in Shanghai where it is to 30 AM. Tonight we are the guests

of International Channel Shanghai. This is their studio. Why Shanghai

and what has got to do with us? The answer is what happens in China and

Shanghai and how it touches most of our lives every day. Everything from

the food we eat to the smartphones we buy. In a moment, three companies

making good money here but let us start by getting a feel for this

breast for this breathtaking city. This is the best`known part of

Shanghai on the banks of the River. It flows down into the Yangtze

River. This is where old Shanghai meets modern Shanghai. The buildings

behind me are in the British style and state back from the days of the

British Empire. If we look across to the other side of the river, 20

years ago it was farmland. Now look at it. Modern and expensive

buildings. A land of opportunity and ambition. Our Chief Reporter reports

on three companies from the East doing very well in the Far East.

In a Victorian factory in Northamptonshire, skilled craftsmen

at work. They have been making shoes since 1886 and do it the

old`fashioned way. A pair of shoes would cost you ?300. That sort of

price isn't putting off a new breed of well`heeled Chinese consumer. The

Chinese are buying into our heritage and buying into the fact that it is

made in England and with it comes a confidence that is high`grade and

well crafted for wear. Two years ago, they didn't sell in China at

all but the company hopes it will be one of their biggest export markets.

Sales have shot up and they have taken on more staff. In

Cambridgeshire, a very different company is looking east. Ten macro

designs that clever bits for computers and mobile phones. ``

Mohammed Safdar `` ARM. China is crucial. There are a lot of

businesses there. We have 150 people in China and it is about being close

to the business opportunity and being close to our Chinese partners.

It can feel like one`way traffic. Containers come to Britain packed

with consumer bids and too often they return full of fresh air. The

picture is changing. Imports to the East of England from China were down

6% over the previous 12 months. We export less but the numbers are

improving. 8% up year on year. Another 50 miles down the road is

this recycling company in Ipswich. This is scrap aluminium heading to

Shanghai to be melted down. China takes more than 40% of the world's

aluminium and copper so the economies of scale are huge. There

will come a point where they will consume and produce their own

material. You are looking at 15 to 20 years. In the meantime, we fill

our boots. Cheap Chinese imports have taken their toll on British

industry but as these three companies show, we are learning how

to export. One of the companies we heard from was ARM. It is a big

success story and the company has a base in Shanghai. They were selling

24 million computer ships in China and this year it will be more than a

billion. According to the President of ARM, the company is serious about

being a force around the world. If you look at our business, it is a

global business. You have got to be able to understand what the customer

needs and make sure you understand how the model is to be developed,

especially in a fast market. Give me an idea as people will have no idea

what ARM does. Where will we find your products? One good analogy is

they are like the parts of an engine. You could be using it for

your boat, your car, your trucks or your aeroplanes. You may not see ARM

being stamped across the aeroplanes but what is running it is running on

us. We are becoming the factor standard for the Electra stash for

the industry. ARM is powering one third of every electronic device in

the world when now. I know you have worked in many different parts of

the world. How does working in China compare? China is trying to comprise

a development into a 20 year cycle. Everything is on a faster pace. The

challenge for a company like us is how do we make sure we are

responsive to responding to the market and making sure we help the

customer to fall knocked into the traps of running too fast? The

second challenge is the culture is different. I do find the culture

aspect is very positive for ARM. The role we play is enabling these

Chinese products to run faster and better. Looking forward, do you see

ARM as always being based in Cambridge or make it move to

somewhere else? My belief is it will always be in Cambridge for several

reasons. It is the tradition and heritage part but today, it is a

global business. It is not so much so your headquarters of physically

located, it is the mentality. Looking at the opportunities coming

in the future, 75% of consumption will be coming from the emerging

countries rather than the established world. It is important

that when we look at our future strategy, we make sure we take

advantage of that and make sure ARM continues to be the standard for our

New World. It is the number`1 thing for. Thank you. The best way to

appreciate Shanghai by night is to come to the roof of the television

studios and looked down on the traffic around the roads. In the

distance, we can see some of the best`known buildings. The one with

the spheres on it is the Oriental Pearl, a television and radio tower.

Past those banks, past the one with a crown are sitting on the top and

you will come round to the building with the dome on the top. The

building means gold prosperity. The blue one is sometimes called the

bottle opener and that is the world financial Centre. That gives you an

idea of the skyline of Shanghai. Early in the programme I told you

about the amount of Chinese investment into businesses in our

region. Everything from British water companies to household names

like Weetabix. They are based in Northamptonshire and 80 months ago

they were brought by a company based here in Shanghai.

Every week of every year, half a million boxes of Weetabix roll off

the production line in Northamptonshire. The company has

come a long way since it was set up as the British and Africa cereal

company 81 years ago. For most of that time, it was a family business

taking its wheat from a 50 mile area around the factory. These days it is

a global business, exporting to 80 countries around the world. It is

owned by the Chinese. What the Chinese have brought to us is they

are great partners and are able to help us take our brands to China. We

are working with them and getting the brands like Weetabix and open

established in the local market. There is the challenge. The

traditional breakfast in China is hot noodles and dumplings. At this

trade fair company owners believe habits can be changed. TRANSLATION:

many access these products when they are studying abroad. Our habits are

changing. They are trying to eat healthily and don't just want to

feel for. If they succeed 70 million biscuits won't be enough. They will

need a factory in China but that doesn't mean the end of the road for

Northamptonshire. We will continue to make Weetabix and the UK brands

in the UK for the UK market. That is where our farmers are, are consumers

are and our customers. Our customers are incredibly important. As long as

our business is healthy in the UK, we will continue to make the brands

here. For now, these production lines will continue to work flat

out. It is the figure is here that are staggering. 1000 biscuits every

minute will go into these others and it will take them 20 minutes to be

baked fully and they will come out. The process and the recipe have

changed very little down the years. It is the business model that is

changing. That is it from showing how `` Shanghai for now. We will be

back with another moneyspinner from the eastern is education. Thousands

of Chinese students come to our region bringing millions of pounds

with them. We'll have the details on that after the news from your part

of the region. Hello. More now on the aftermath of

the typhoon in the Philippines. The region's Filippino community are

organising fundraising events to help family and friends whose lives

have been devastated. Lily Matthews from Norfolk finally managed to make

contact with a relative in the Philippines today. The news she

heard wasn't good. My brother was missing. Lily's family were caught

in the typhoon and devastated their lives and probably killed her

brother. Today, she finally got through to her cousin. She told me

that people are going on the top of the rocks to survive. My brother,

no. He could not climb. You don't think he has survived? No. I am sure

he did not survive. Her great nephews and nieces are still busy.

They were in one of the worst affected areas. There is no way you

can get hold of your family? There is no communication at all. For now,

Lily and her granddaughter can watch events unfold half a world away. Is

there anything you can do? I ask for help from somebody. Yesterday, my

neighbour gave me some money. I have had money from the neighbours and I

have sent money to the Philippines. There is a strong Filipino community

here in the East of England. Ie finding support from each other?

They are very supporting. They are very friendly. At the moment, it is

a waiting game? It is a waiting game. It is very hard, very

difficult. The parents of a missing teenage

girl from Colchester say they just want to know she's safe. Ella Hysom,

who's 15, vanished on Monday from a hospital near London where she was

being treated for depression. She has been missing for more than two

days and Ella Hysom's parents are growing desperate. Ella, please get

in contact. We love you so much. You are so loved by all friends and

family. This was the last image of her walking out of a hospital in

Essex on Monday afternoon. She was later seen heading towards the

cinema but then vanished. If anyone who she is with can contact any of

the helpline is with can contact any of the helplines anonymously and let

us know she is safe. Ella is deputy head girl at her school in

Colchester but for the last six weeks she has been treated for

depression. I appeal for anyone who knows her to have any information

about any places she frequents or goes to. The hunt for Ella has been

intensified and for her parents, it only brings more anguish.

A witness has told a jury in Chelmsford how she heard a fellow

airline passenger threaten to kill a flight attendant. Mohammed Safdar

and Tayyab Subhani deny a charge of endangering an aircraft. The flight

from Lahore to Manchester was diverted to Stansted after the

alleged threats were made. Firefighters across our region were

on strike again today. It's the fourth time they've taken action in

their dispute with the government over changes to their pensions.

Lowestoft Fire Station, 10am. The crews here were taking part in a

four hour stoppage forcing the brigade to make contingency plans to

provide cover. The dispute is over fire `` retirement age. The

government wants them to work up to 60 years old but they say that is

too old for what they have to do. We protect what we have. It is our duty

to do that. We are legally entitled to take industrial action to protect

our pay and conditions. The Fire Minister says that is not fair on

the taxpayer and says union fears member crew `` members could lose

their jobs if they fail fitness tests. They have a great pension of

a ?29,000 salary with a ?19,000 pension. It is one of the most

generous out there. Control rooms took fewer than 20 calls during

today's stoppage and none of the incidents were described as serious.

That's all from me. Now it's back to Stewart in Shanghai.

Welcome back to China where we are the guests of International Channel

Shanghai. We've talked about business, now education. Like almost

all of our universities,the University of East Anglia attracts

students from China. We'll hear from two of them in a moment. But first

let's take a closer look at the numbers. In East Anglia, they have

1300 students out of a total student population of 15,000. The fees they

pay add up to ?18 million a year. If you add what they spend on living

here, that's about ?30 million going into the local economy. The numbers

of Chinese students studying in this region has been rising steadily.

Just over 3,500 in 2002, up to almost 6,000 in 2012.

Jesse's English is so good because you studied in England. What did you

study? Economics. I didn't have many Chinese friends with me in economic

school because most of them are gathered in business school and

doing business`related subjects like banking and finance. I believe they

are going for broader choices like media related and environment

related. You had a good time? I had a very good time. What is life like

the students? We have been to meet two of them at the University of

East Anglia. I am 21 years old and doing science

at the University of East Anglia. She arrived here in September and

was homesick at first but is now settling in. This is my room. The

room seemed on the small side but the combination is a step up from

the University in Shanghai. She studied there for two years and will

now do two years here. The UK had experience. It is successful and I

can learn some basic knowledge and advanced technology here. I am

studying science. The subject is still in its infancy in China and

she believes she can benefit from our experience. She talks to her

mother, a judge in the city. Problems for the Chinese students

appear to be few but language can be an issue. Can you understand the

lectures OK? At the beginning, no. I knew some keywords that now it has

improved a lot here. They are making friends and enjoying life in 04 was

`` in Norfolk. They are thinking about many careers. Both believe two

years as an English university is going to be good for their futures.

One of those students started at the University of... The two

universities have built up strong links. This man here, Professor

Trevor Davies has played a part in that. Let us have a quick look at

the University here. It has about 50,000 students and it is one of the

top five universities in China. On one campus, the product of a tie`up

between universities in Shanghai and East Anglia. This specialist is

looking into low Carbon buildings. Low turbine that wind turbines and

solar energy is strong in this area. We can share some opinions and

achievements in the low Carbon buildings. For Professor Davies,

this is a work in process `` progress. The links between the two

very different universities look set to grow stronger. Professor Davies

is here now. Thank you for getting up in the middle of the night. How

did this link upstart? We wanted to raise our profile for the

recruitment of students and a link and partnership at a top class

university here would be useful. Also, because China is such an

important player in climate change, we wanted to develop a deep

partnership around climate change research. How receptive have the

Chinese bean? The `` the Chinese are aware of the role it is plain. It is

the largest of the carbon dioxide global warming gases. The emissions

are increasing at the rate of 9% a year. At the same time, it is doing

a lot with renewable energy. It's renewable energy capacity is the

greatest in the world and it is going to spend something like ?250

billion on renewable electricity generation in the next 20 years.

That growth will exceed that of the United States, Japan and Europe

combined. The emissions are growing because the economy is going

straight up. It is. The rate of urbanisation and industrialisation

in this country is tremendous. We should remember that 30% of China's

carbon dioxide emissions are actually consumed in the West

through the goods that China makes here but are brought and consumed in

Europe and the US. They are using a lot of power. It is very

spectacular. Not as spectacular as it was five years ago. They have

toned it down. Your students, they are coming over to study in East

Anglia as well. What is the ambition there? The ambition is to increase

the capacity of Chinese universities, Chinese students in

the area of climate change. Education is increasingly

international anyway. Though students will be coming back from

the University of East Anglia and will spread the message here. They

will take over your role. Education is increasingly international.

Research on climate change is international. If our students have

had a good time in East Anglia, they come back here and they would be

excellent ambassadors and they are excellent ambassadors. Economic

league, it is a very important part of university life. It is, very

important economically. It is the fact that university education is

international. You like living here, do you? It is a very exciting city

and changes daily. As long as you don't get in a taxi cab and go for a

ride. It is scary. Thank you for being with us. Now for the weather.

Temperatures got to 17 Celsius in Shanghai today but is colder here

after a frosty spot `` frosty start. The temperatures climbed to 10

Celsius. After all the sunshine we have experienced today, things are

starting to change. This evening, for most of us, it is dry but

gradually this weather front will bring us some outbreaks of rain.

This looks like it will be mainly light and patchy. There will be some

showers following on behind and some clear skies developing. There is a

good deal of cloud and a strong wind developing which will mean it is

unlikely to be frosty tonight. Temperatures will be higher than

last night. We start tomorrow with quite a strong wind. It will be

coming from a north`westerly direction as this weather front

pulls away. That will make it feel quite a bit colder. Temperatures

will be similar to where they get today and we will notice the

difference. A little bit of cloud to clear first thing but what a lot of

sunshine expected. Parts of the north`east corner of North and

coastal parts will be vulnerable to one or two coastal showers. Across

the region, quite a bit of cold weather. Top temperature of nine

Celsius. The strength of that wind will continue, gradually easing into

the evening and overnight with some fierce guys developing. High

pressure develops and that will mean a colder night for tomorrow. We are

into high`pressure and it will mean a fine day foot Friday `` a fine day

for Friday. We have a cold night for tomorrow night with the risk of

frost. Into the weekend, it is looking largely dry. We are

vulnerable to one or two showers but those temperatures are slightly

milder overnight. That is the weather from me. Back to Stewart in

Shanghai. That is a fortnight our sincere

thanks to everybody here for their hard work tonight and from looking

after us so well during our stay. Tomorrow, we have tips for people

wanting to build a close relationship with China. From all of

us here in Shanghai, goodbye.