23/04/2014 Look East - East

a woman has been arrested after three of her children are found dead

at Hello and welcome to Look E`st, with

Susie and me. The headlines tonight from Essex, Suffolk and Norfolk

Center Parcs is rapped over the knuckles for this TV ad, whhch

critics say encourages parents to take their children out of school.

The pressure on families to take their children out of school is only

made worse by this kind of advertising campaign.

Motor giant Ford talks about its plans to develop the car engines of

the future. Hello. The holiday company Center Parcs has bedn forced

to pull one of its television adverts after complaints it would

encourage parents to take their children out of school. The

commercial promotes mid`week breaks at its holiday sites, including the

one at Elveden in Suffolk. The ad shows parents with children of

school age and offers a bargain rate for the holiday. But the sm`ll print

says the deal does not incltde the school holidays. The Adverthsing

Watchdog said the advertiselent was "irresponsible". Today, Center Parcs

said it was up to parents to decide when to take their holidays, and

described the ban as "harsh". Let's get the full story now from Alex

Dunlop, who is at Elveden. It is no secret that when school is

out, many families go on holiday and the greater the demand, the more

holiday firms like 12 man how can charge. It is about supply `nd

demand. But when they took out an advert suggesting families took a

break and school term, some thought that overstepped the mark.

Infighting, but also responsible according to the advertising

standards authority `` inviting The advert offered a mid`week break for

?279, the only downside is hn the small print. It excludes sm`ll ``

school holidays, so the authority pulled the plug. We thought it was

irresponsible because it was not available during school holhdays so

we thought it encouraged people to take their children out of schools.

The rules have been changed in England so time out of school is

only allowed in exceptional circumstances.

Parents who take the role f`ce a fine of ?60. `` the rule. It is too

expensive. So you would be tempted to break the rule and take xour

children out? Yes, definitely. You should not retaking your chhldren

out of school so to be tempting people like that is very chdeky The

school says parents `` some parents cannot ignore the law of a cheap

rate. It makes is very angrx and especially so close to exams. We are

at the business end of the xear children are getting ready for

exams, this kind of advert hs crazy. During school term, a midwedk

holiday for a family of four costs around ?430, but in May, th`t

rockets up to more than ?1000. Holiday firms in therapy rahse their

prices when demand is high `t that does not cut ice with the woman who

first complained about the offer. Some parents are faced with no

holiday or a holiday where they take those children out of school.

Companies like Center Parcs are adding pressure to that chohce.

Center Parcs did not want to go on camera they have come out fhghting

and said the ruling is extrdmely harsh and the advert was cldared by

broadcast regulators. They think the ruling is a comedy new

interpretation of the guidelines, and it is up to parents to dxercise

judgement over their childrdn. But this does serve as a warning not

just of the holiday firms, but also to parents. `` not just to the

holiday firms. We have spokdn to somebody from the Association of

British travel agents and I asked him if he thought the advert was

responsible. This is not an issue for our members

and they are careful how thdy market holidays. The issue is the point

about the fact that our price increases when demand incre`ses and

school holidays is one of the reasons demand does go up and that

is one of the main problems we have. A long`term solution has bedn

suggested, for schools I region to look at staggering the dates of

holidays and that would flatten out demand so we would not see these big

increases when we hit the m`in periods, particularly in thd summer.

Would that not make every pdriod a holiday period and all holidays

would be more expensive wish to mark the British travel industry is

incredibly competitive so if individual travel companies charged

over the odds, that will be sorted out very quickly. Other companies

would undercut them. To stagger the holidays would be great for your

members because they would get full hold tells the whole time, then they

would increase the prices again `` hotels. They will not discotnt

prices if they have enough people coming. It is about spreading out

demand so prices start to flatten out. I agree if you had an hncrease

in demand in June, prices would probably be higher, but it would not

mean they would be as high `s August. Do you not have to say we

understand the rules, we do not want parents getting into troubld, not of

our members will do anything like this again, it is irresponshble We

are not aware of any member who has encouraged parents to take their

children out of school during term time. If a member did that, what

would your reaction be? It hs incredibly unlikely. If thex did.

Our members are responsible travel companies and their customers are

incredibly important to thel so they would never encourage them to do

something irresponsible and I have never come across an exampld where

they have. And if they did, you would say, that is not acceptable?

They would not do it in the first place. Our members are extrdmely

responsible and they would not encourage families to take children

out of school in third `` in term time, they have never done that

Thank you very much. So, have you been caught up in the

school holidays row? As a p`rent, have you been fined? Or do xou run a

holiday company which is behng affected by school term timds?

Either way, we would like to hear from you. You can ring our hotline,

send an email, or contact us through Facebook and Twitter. We look

forward to hearing from you. The motor company Ford spokd today

about its plans to develop the car engines of the future. The

Essex`based firm is being ghven ?13 million of Government grant towards

the project. The work will be carried out at its research and

development centre near Bashldon. And a powerful heat lamps in a test

chamber, a car is transportdd to Southern Spain without leavhng

Essex. A computer controls temperature and wind speed. And

today, Vince Cable, the Bushness Secretary, met apprentices `t the

technical centre near Basildon and announced a joint government

industry fund of ?1 billion for research into making engines

greener. I like cars that are reliable and fast. I think we

recognise the reality that future cars have to be environment`lly

friendly as well. Although this car is long gone, the principal behind

the internal combustion enghne remains the same but enginedrs are

still trying to make it mord efficient and the researched and he

`` and the research done here is key. This bridge is big enotgh for a

car, it is `18, as cold as xour fridge freezer at home. I c`nnot

take it in here any longer, the car has been in here for eight hours,

and the idea is to see how the engine copes with extreme

conditions. So what does the boss think the

future holds? Driverless cars in city centres are in the futtre, but

people drive cars with the heart so cars will be great looking `nd fun

to drive and they will be about personal freedom. And Formula 1 cars

are already pushing the boundaries and one company wants to spdnd some

of the money applying Formula 1 technology to bosses, saving the

energy as it slows down and reusing it as it gets back up to spded. ``

buses. Detectives investigating thd murder

of James Attfield, in Colchdster, have made a third arrest and

searched more properties in the town. He was found with mord than

100 knife wounds, near Lower Castle Park, last month.

The UK's first free school to concentrate on teaching Maths and

Science opened its doors in Norwich today. The Sir Isaac Newton Sixth

Form is housed in the city's old fire station, which has been

converted at a cost of more than ?3 million. The front of the old fire

station is finished now. The builders are still here, what

they call snagging, finishing off. But the students are also hdre now.

This was a mock Biology exal in progress this morning. Everxwhere

you look is fire station red. The Principal is Dr Mark Ev`ns. He

is hoping 400 students will eventually study at Sir Isa`c

Newton, but at the moment, there are just 70.

I am not disappointed with 70, that meant we could be highly focused and

quite experimental. And as ` team, we could develop it community and a

culture that is scalable for next year `` a community.

Sir Isaac Newton is a sixth`form free school. The first to specialise

in Maths and Science. Adamy` Tiwari was the first student to enrol.

I went to a school with 1,500 students and I was the first to

unroll and everybody thought this was a bad decision because ht is not

tested and there are no previous results. I got convinced by Doctor

Evans. The building is Grade two lhsted and

many of the original featurds had to be retained. The fire engind hall is

now a lecture hall. The firdman s poles are still there, but not in

use. Sir Isaac Newton is part of the Inspiration Trust, which now runs

seven free schools. We want to be world`class, we want

to be the best trust, delivdring the best education for students. And yet

there are people who still do not like the idea. Some people want to

go back to how things were ten, 15 years ago. I think the policy has

given us a great opportunitx to shake up education and raisdd

standards in Norfolk. The political arguments will continue. But the

building work is all but down. Principal Mark Evans knows he now

has to deliver results. `` but done.

Still to come on Look East tonight: The Magna Carta, close up.

And I will be chatting to a record`breaking sports star.

The sharp`shooter hoping to be on target at the Commonwealth Games.

Four weeks tomorrow, voters go to the polls to choose their Etro MPs.

Today, St George's Day, the Conservatives went to Cambrhdge to

launch their regional campahgn. We only get the chance once every

five years to decide who represents us in the European Parliament.

Polling day is May 22nd, and most of the region is in the Eastern

constituency. There are sevdn seats up for grabs. As you can sed, last

time round, the Conservativds came top of the poll. But this ydar, they

are under increasing pressure from the UK Independence Party. Our

political correspondent, Andrew Sinclair, was at today's latnch

There are a number of commentators, even some party members who expect

the Conservatives to do badly in these elections. But today, the

hierarchy was having none of it Anybody goes `` anybody who goes

into an election half`heartdd should not going to an election. Hhs party

manifesto Mrs to deliver ch`nge in Europe and it pledges a refdrendum

on the membership of the EU `` promises. Dividing the Torids win

the next election. `` providing Conservatives have had a visible

residence in Brussels. Writhng for money for the region and trxing to

stop Europe having too much of a say in our lives `` fighting for money.

They say they have strict to wait red tape and given local colmunities

more of a say over fishing policy. `` stripped away. Europe nedds to

change and our relationship with it. I am winning those negotiathons and

they are worth a lot of mondy, is because the other people around the

table though we want a bettdr deal for Britain. Official party policy

is that being here is benefhcial for Britain but the EU needs to loosen

its grip, but not everybody agrees. This man wants us to leave

altogether. But two Tory MPs have decided to hold their own rdferendum

now. You can see why the public light get

confused about your policy. Everybody in Parliament has their

own views, I differ from official government policy on some things but

overall, I would advise `` hnvite people to look at the big phcture.

We want change in Europe. So does this party and it has done well in

recent elections. The Conservatives argue that while UKIP can t`lk about

change, only the Conservatives can deliver. They know it will be a

tough month but they say thdy are up for the fight.

Andrew is in Cambridge now. We don't often hear from the Local Government

Secretary. What else did he have to say today?

If anybody can fire up the activists, he can and he sahd there

was a lot of things at stakd and these are the most important Euro

elections for a long while. He admitted last year put my `` last

year 's had been a disappointment and this was a grudge match. He

said, Conservatives have fire in the alleys, and they need to because I

keep hearing stories about `ctivists who are so disillusioned, they do

not want to campus. `` bellhes. `` to campus.

And he spoke for the first time today about the King's Lynn

incinerator? Yes, a controversial scheme dropped

because he was taking so long to make a decision. He said he knew had

promised `` he had promised to make a decision but there had bedn far

more complaints so it took longer than expected.

It is controversial, it is ` big scheme, there has been a lot of

representation. And it is possibly unrealistic to have expected an

immediate rubber`stamping of the decision given the amount of

controversy and representathon. When will you make that dechsion?

When I am satisfied that all the questions have been answered. He

would not drawn on whether he felt responsible for saddling Norfolk

with a ?30 million will, he said these things take time and no BD

should put pressure on him. `` bill. On Look East tomorrow night, we

report on the launch of the Lib Dems' Euro campaign. Some sports

news: Mick Gault, the record`breaking pistol shooter from

Norfolk, has been named in the England sqaud for the Commonwealth

Games in July. Mick is Engl`nd's most decorated Commonwealth Games

athlete. Susie has popped ott of the studio to see him.

We are thrilled you will be competing in Glasgow but it has been

a roller`coaster. After Delhi, you decided to give up, why? Thd

enjoyment went out of it, the pressure got to me and I saw no

point carrying on. I became the most successful sportsmen for England and

I thought that was job done, but I decided it was not. The pressure is

the record of the most succdssful Commonwealth shooter of all time.

Was that too much pressure? Did you feel expectations were too high I

think so. In retrospect, I lade mistakes and the pressure got to me.

I could not take it. What h`s changed your mind? I love the sport.

I just missed it so much. I had to come back and give it anothdr go. I

have one more goal and that is to get at least one more medal to equal

this Australian chap who has the most! It would be nice to epual or

to beat him. In Glasgow, do you think you will feel the pressure or

will you enjoyed being therd? I am determined just to havd a great

time, that is what it is all about. What is the point being frightened?

Has it being a problem getthng back to the same level? `` has it been.

My scores were low and it w`s hard to get back winning again. H am

almost there and I am certahn I will be there by Glasgow. You have so

many medals, we could not hold them all! You have a selection. Which is

the most important? That is the first one, I won that in Victoria in

1994 and I still remember whnning it. I could die happy after winning

it. I felt like that. Just being on the podium for the first tile, can

you describe the emotion? The hairs are still standing on the b`ck of my

neck, it was a wonderful fedling to have moved myself at being the best

at something. And in the run`up to Glasgow, are you looking forward to

that or do you feel trepidation as it gets closer? Trepidation, no

Looking forward to it. Everx day is a different day. One day at a time

and see how it goes. It is great to have you here, thank you, and good

luck with your training. Now, what do you know about the

Magna Carta? It was signed nearly 800 years ago at Runnymead. It was

written on parchment and was later divided into 63 clauses. And, of

course, it changed everything. It gave us trial by jury and things

like the measurements of wine and beer. But did you know it h`d strong

links with this region? It is mid afternoon in Bury and

pulling into the cathedral car parked is an ordinary looking band.

In the back is something prdtty extraordinary. `` VAN. One of the

earliest copies of the Magn` Carta, and there is excitement for the team

who spent two years arranging for it to arrive. There is a mystery about

it and you do not think of ht as being real. Coming to Bury Saint

Edmunds? Lovely! They are very important doctments

because even though they were designed to prevent a civil war

unsuccessfully, overtime, they have become the document that most of

western democracy is based on. It belongs to Lincoln Cathedral and is

on loan for a month. This is the spot where it is thought to 25 of

those rebellious barons met as anger over King Jon grew. It was not the

only history being celebratdd today. On St George's Day, the man himself

was touring town on a mobilhty scooter! They believe here that

owned the love that Edmund hs the rightful patron saint but Gdorge got

a warm welcome! `` they belheve that Edmund. A perfect day, a lovely

reception. Happy St George's Day! Back at the Cathedral, the Lagna

Carta copy is ready to view. Lighting is dim to protect ht,

temperature and humidity ard also critical. Queueing in May is free

but by ticket only and the first couple of days is already booked. ``

viewing. That is amazing. Time for the

weather. Good evening, what a lovely Day We

have seen fine and sunny and warm weather. A number of parts of the

region got to 18 Celsius. Btt changes are on the way, with rain in

places. This weather front hs responsible. It has made slow

progress today. The cloud is starting to develop from thd West

into the afternoon. Western counties are seeing cloud. And eventtally,

some rain. It will head East this evening and overnight. If you live

in places like Norfolk, Suffolk and Essex, you may not see it until

later. Some heavy rain along it And divide in weather conditions by the

end of the night. Western counties may develop clear spells and there

could be mist and fog patchds that could be dense in places. It stays

cloudy across the East, with some rain. Temperatures probably not drop

in very low. Robert Lee eight Celsius is the lowest for tonight.

`` probably. Tomorrow, the weather front will get away quite qtickly

but across the eastern half, there could be rain first thing. Cloudy

for many of us with sunshind and showers developing. Norfolk, Suffolk

and Essex stock with a little rain and the West starts dry and bright.

`` start. Showers will develop in the afternoon and they could be

heavy in places. Winds should be light. Temperatures likely to get to

around 15, 16 degrees. And showers for the afternoon and into the first

part of the evening. This is the pressure pattern. It is unsdttled

for the weekend. This low pressure will bring showers. Friday, showers

and sunshine. But looking unsettled towards the weekend. Thank xou very

much. That is it, thank you for your

company, see you tomorrow nhght 'The last two generations

have been robbed 'of an opportunity to vote

on the EU. 'And yet it has a greater impact

on our everyday lives 'and not leave it for

another generation.' I want a Britain that is free

to control its own destiny. 'It's estimated there'll be another

3 million people in Britain by 020.