13/11/2013 Look East - West


13/11/2013

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LineFromTo

That's all from the BBC News at Six so it's

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Families here are pulling together to help those in the Philippines. It

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will feel colder tomorrow with some strong north`westerly winds.

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We are live in Shanghai where it is to 30 AM. Tonight we are the guests

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of International Channel Shanghai. This is their studio. Why Shanghai

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and what has got to do with us? The answer is what happens in China and

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Shanghai and how it touches most of our lives every day. Everything from

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the food we eat to the smartphones we buy. In a moment, three companies

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making good money here but let us start by getting a feel for this

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breast for this breathtaking city. This is the best`known part of

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Shanghai on the banks of the River. It flows down into the Yangtze

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River. This is where old Shanghai meets modern Shanghai. The buildings

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behind me are in the British style and state back from the days of the

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British Empire. If we look across to the other side of the river, 20

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years ago it was farmland. Now look at it. Modern and expensive

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buildings. A land of opportunity and ambition. Our Chief Reporter reports

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on three companies from the East doing very well in the Far East.

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In a Victorian factory in Northamptonshire, skilled craftsmen

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at work. They have been making shoes since 1886 and do it the

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old`fashioned way. A pair of shoes would cost you ?300. That sort of

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price isn't putting off a new breed of well`heeled Chinese consumer. The

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Chinese are buying into our heritage and buying into the fact that it is

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made in England and with it comes a confidence that is high`grade and

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well crafted for wear. Two years ago, they didn't sell in China at

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all but the company hopes it will be one of their biggest export markets.

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Sales have shot up and they have taken on more staff. In

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Cambridgeshire, a very different company is looking east. Ten macro

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designs that clever bits for computers and mobile phones. ``

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Mohammed Safdar `` ARM. China is crucial. There are a lot of

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businesses there. We have 150 people in China and it is about being close

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to the business opportunity and being close to our Chinese partners.

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It can feel like one`way traffic. Containers come to Britain packed

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with consumer bids and too often they return full of fresh air. The

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picture is changing. Imports to the East of England from China were down

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6% over the previous 12 months. We export less but the numbers are

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improving. 8% up year on year. Another 50 miles down the road is

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this recycling company in Ipswich. This is scrap aluminium heading to

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Shanghai to be melted down. China takes more than 40% of the world's

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aluminium and copper so the economies of scale are huge. There

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will come a point where they will consume and produce their own

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material. You are looking at 15 to 20 years. In the meantime, we fill

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our boots. Cheap Chinese imports have taken their toll on British

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industry but as these three companies show, we are learning how

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to export. One of the companies we heard from was ARM. It is a big

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success story and the company has a base in Shanghai. They were selling

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24 million computer ships in China and this year it will be more than a

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billion. According to the President of ARM, the company is serious about

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being a force around the world. If you look at our business, it is a

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global business. You have got to be able to understand what the customer

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needs and make sure you understand how the model is to be developed,

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especially in a fast market. Give me an idea as people will have no idea

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what ARM does. Where will we find your products? One good analogy is

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they are like the parts of an engine. You could be using it for

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your boat, your car, your trucks or your aeroplanes. You may not see ARM

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being stamped across the aeroplanes but what is running it is running on

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us. We are becoming the factor standard for the Electra stash for

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the industry. ARM is powering one third of every electronic device in

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the world when now. I know you have worked in many different parts of

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the world. How does working in China compare? China is trying to comprise

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a development into a 20 year cycle. Everything is on a faster pace. The

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challenge for a company like us is how do we make sure we are

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responsive to responding to the market and making sure we help the

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customer to fall knocked into the traps of running too fast? The

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second challenge is the culture is different. I do find the culture

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aspect is very positive for ARM. The role we play is enabling these

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Chinese products to run faster and better. Looking forward, do you see

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ARM as always being based in Cambridge or make it move to

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somewhere else? My belief is it will always be in Cambridge for several

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reasons. It is the tradition and heritage part but today, it is a

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global business. It is not so much so your headquarters of physically

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located, it is the mentality. Looking at the opportunities coming

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in the future, 75% of consumption will be coming from the emerging

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countries rather than the established world. It is important

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that when we look at our future strategy, we make sure we take

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advantage of that and make sure ARM continues to be the standard for our

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New World. It is the number`1 thing for. Thank you. The best way to

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appreciate Shanghai by night is to come to the roof of the television

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studios and looked down on the traffic around the roads. In the

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distance, we can see some of the best`known buildings. The one with

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the spheres on it is the Oriental Pearl, a television and radio tower.

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Past those banks, past the one with a crown are sitting on the top and

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you will come round to the building with the dome on the top. The

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building means gold prosperity. The blue one is sometimes called the

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bottle opener and that is the world financial Centre. That gives you an

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idea of the skyline of Shanghai. Early in the programme I told you

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about the amount of Chinese investment into businesses in our

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region. Everything from British water companies to household names

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like Weetabix. They are based in Northamptonshire and 80 months ago

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they were brought by a company based here in Shanghai.

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Every week of every year, half a million boxes of Weetabix roll off

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the production line in Northamptonshire. The company has

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come a long way since it was set up as the British and Africa cereal

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company 81 years ago. For most of that time, it was a family business

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taking its wheat from a 50 mile area around the factory. These days it is

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a global business, exporting to 80 countries around the world. It is

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owned by the Chinese. What the Chinese have brought to us is they

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are great partners and are able to help us take our brands to China. We

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are working with them and getting the brands like Weetabix and open

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established in the local market. There is the challenge. The

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traditional breakfast in China is hot noodles and dumplings. At this

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trade fair company owners believe habits can be changed. TRANSLATION:

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many access these products when they are studying abroad. Our habits are

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changing. They are trying to eat healthily and don't just want to

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feel for. If they succeed 70 million biscuits won't be enough. They will

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need a factory in China but that doesn't mean the end of the road for

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Northamptonshire. We will continue to make Weetabix and the UK brands

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in the UK for the UK market. That is where our farmers are, are consumers

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are and our customers. Our customers are incredibly important. As long as

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our business is healthy in the UK, we will continue to make the brands

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here. For now, these production lines will continue to work flat

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out. It is the figure is here that are staggering. 1000 biscuits every

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minute will go into these others and it will take them 20 minutes to be

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baked fully and they will come out. The process and the recipe have

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changed very little down the years. It is the business model that is

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changing. That is it from showing how `` Shanghai for now. We will be

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back with another moneyspinner from the eastern is education. Thousands

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of Chinese Hello.

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The jury in the trial of the businessmen accused of killing a

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family of four has been hearing harrowing 999 call. 54`year`old man

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Mac `` Anxiang Du is accused of stabbing Jeff Ding, his wife and

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their two daughters at double in Northampton in April 2011. Our

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reporter Neil Bradford was in court and joins us from Northampton now.

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The jury were played a tape of a 999 call, received here at the least

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headquarters. A call that no one realised it six never can. The call

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appears to be have been made at the time of the killings. `` its

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significance. It lasted just 20 seconds, a desperate call for help.

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To harrowing to broadcast, the sound of screams block out the voice of

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the operator. Once, there was no for translation. And in the public

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gallery, the Anxiang Du relatives listened on. `` Ding relatives. The

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phone was found next to a body in their bedroom. It was made at 3 2

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p.m.. For courses `` the prosecution says it gives the strongest

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indication of when the links to waste. They were also given a

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timeline of the revenge. On the day of the royal wedding, he boarded a

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train in Coventry and travel to Birmingham. He then cot a train for

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Northampton. Just over half an hour later, he boarded a number 15 bus

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towards the Ding home. It is thought they were killed at around the time

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of the attempted 909 call, around 3:30pm. The next morning he had made

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his way to London on a coach bound for Paris. More than a year later,

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he was arrested in Morocco where he had been working on a building site.

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The prosecution say it was all part of a premeditated plan. The

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54`year`old from Coventry denies four counts of murder.

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200 jobs are at risk at an engineering and aviation company in

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Cambridge. Marshalls Aerospace maintains and manufactures parts for

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commercial and air force planes The company employs more than 2000

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people, but says a recent boom in workload is now levelling off. A

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consultation has begun. There are a couple of issues as some aeroplanes

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come to the end of their life. This is a small downturn, representing

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roughly 10% of our workforce, so we are resizing to reflect that change

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in that small downturn. Search teams have spent today

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scouring an area of Luton for a 70`year`old man who disappeared ten

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days ago. Andrew Goldsboro was last seen at his house in Compton Avenue.

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Today a police dog team has been carrying out detailed searches in

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Leagrave Common Park. Firefighters across the region have

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staged a four`hour strike today in a row over pensions. It is the fourth

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walk`out in seven weeks. The Fire Brigades Union said is not ruling

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out further industrial action will stop firefighters joining the picket

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line over the row over pensions In Cambridge there is a feeling of

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disbelief. Looking at numbers, they are not looking at the individual 's

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who fight fires and save people from car crashes and other special

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services. I know my friends and family live in the community, it

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does not sit with me let all. Walk`outs were staged across the

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region. Firefighters say pushing retirement to 60 is madness and will

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put lives at risk. The fire rescue service is dependent on the goodwill

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of firefighters to work above and beyond their contracts will stop but

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now the industrial action could go up another level and withdraw that

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goodwill so that will mean over time, now stepping up that the

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last`minute help on a day off and no public events. With back`up plans in

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place, the fire service and is as public safety was not compromise my

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to`do's action. Strikers now wait on government to make the next move.

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Welcome back to China where we are the guests of International Channel

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Shanghai. We've talked about business, now education. Like almost

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all of our universities,the University of East Anglia attracts

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students from China. We'll hear from two of them in a moment. But first

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let's take a closer look at the numbers. In East Anglia, they have

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1300 students out of a total student population of 15,000. The fees they

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pay add up to ?18 million a year. If you add what they spend on living

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here, that's about ?30 million going into the local economy. The numbers

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of Chinese students studying in this region has been rising steadily.

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Just over 3,500 in 2002, up to almost 6,000 in 2012.

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Jesse's English is so good because you studied in England. What did you

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study? Economics. I didn't have many Chinese friends with me in economic

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school because most of them are gathered in business school and

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doing business`related subjects like banking and finance. I believe they

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are going for broader choices like media related and environment

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related. You had a good time? I had a very good time. What is life like

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the students? We have been to meet two of them at the University of

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East Anglia. I am 21 years old and doing science

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at the University of East Anglia. She arrived here in September and

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was homesick at first but is now settling in. This is my room. The

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room seemed on the small side but the combination is a step up from

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the University in Shanghai. She studied there for two years and will

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now do two years here. The UK had experience. It is successful and I

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can learn some basic knowledge and advanced technology here. I am

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studying science. The subject is still in its infancy in China and

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she believes she can benefit from our experience. She talks to her

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mother, a judge in the city. Problems for the Chinese students

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appear to be few but language can be an issue. Can you understand the

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lectures OK? At the beginning, no. I knew some keywords that now it has

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improved a lot here. They are making friends and enjoying life in 04 was

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`` in Norfolk. They are thinking about many careers. Both believe two

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years as an English university is going to be good for their futures.

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One of those students started at the University of... The two

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universities have built up strong links. This man here, Professor

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Trevor Davies has played a part in that. Let us have a quick look at

:20:33.:20:40.

the University here. It has about 50,000 students and it is one of the

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top five universities in China. On one campus, the product of a tie`up

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between universities in Shanghai and East Anglia. This specialist is

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looking into low Carbon buildings. Low turbine that wind turbines and

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solar energy is strong in this area. We can share some opinions and

:21:10.:21:14.

achievements in the low Carbon buildings. For Professor Davies,

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this is a work in process `` progress. The links between the two

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very different universities look set to grow stronger. Professor Davies

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is here now. Thank you for getting up in the middle of the night. How

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did this link upstart? We wanted to raise our profile for the

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recruitment of students and a link and partnership at a top class

:21:45.:21:49.

university here would be useful. Also, because China is such an

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important player in climate change, we wanted to develop a deep

:21:54.:21:57.

partnership around climate change research. How receptive have the

:21:58.:22:05.

Chinese bean? The `` the Chinese are aware of the role it is plain. It is

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the largest of the carbon dioxide global warming gases. The emissions

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are increasing at the rate of 9% a year. At the same time, it is doing

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a lot with renewable energy. It's renewable energy capacity is the

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greatest in the world and it is going to spend something like ?250

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billion on renewable electricity generation in the next 20 years.

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That growth will exceed that of the United States, Japan and Europe

:22:43.:22:47.

combined. The emissions are growing because the economy is going

:22:48.:22:53.

straight up. It is. The rate of urbanisation and industrialisation

:22:54.:22:57.

in this country is tremendous. We should remember that 30% of China's

:22:58.:23:04.

carbon dioxide emissions are actually consumed in the West

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through the goods that China makes here but are brought and consumed in

:23:11.:23:16.

Europe and the US. They are using a lot of power. It is very

:23:17.:23:25.

spectacular. Not as spectacular as it was five years ago. They have

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toned it down. Your students, they are coming over to study in East

:23:33.:23:36.

Anglia as well. What is the ambition there? The ambition is to increase

:23:37.:23:46.

the capacity of Chinese universities, Chinese students in

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the area of climate change. Education is increasingly

:23:53.:23:55.

international anyway. Though students will be coming back from

:23:56.:23:59.

the University of East Anglia and will spread the message here. They

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will take over your role. Education is increasingly international.

:24:06.:24:09.

Research on climate change is international. If our students have

:24:10.:24:15.

had a good time in East Anglia, they come back here and they would be

:24:16.:24:21.

excellent ambassadors and they are excellent ambassadors. Economic

:24:22.:24:25.

league, it is a very important part of university life. It is, very

:24:26.:24:32.

important economically. It is the fact that university education is

:24:33.:24:37.

international. You like living here, do you? It is a very exciting city

:24:38.:24:45.

and changes daily. As long as you don't get in a taxi cab and go for a

:24:46.:24:50.

ride. It is scary. Thank you for being with us. Now for the weather.

:24:51.:25:00.

Temperatures got to 17 Celsius in Shanghai today but is colder here

:25:01.:25:07.

after a frosty spot `` frosty start. The temperatures climbed to 10

:25:08.:25:13.

Celsius. After all the sunshine we have experienced today, things are

:25:14.:25:22.

starting to change. This evening, for most of us, it is dry but

:25:23.:25:26.

gradually this weather front will bring us some outbreaks of rain.

:25:27.:25:30.

This looks like it will be mainly light and patchy. There will be some

:25:31.:25:35.

showers following on behind and some clear skies developing. There is a

:25:36.:25:40.

good deal of cloud and a strong wind developing which will mean it is

:25:41.:25:44.

unlikely to be frosty tonight. Temperatures will be higher than

:25:45.:25:51.

last night. We start tomorrow with quite a strong wind. It will be

:25:52.:25:55.

coming from a north`westerly direction as this weather front

:25:56.:25:58.

pulls away. That will make it feel quite a bit colder. Temperatures

:25:59.:26:03.

will be similar to where they get today and we will notice the

:26:04.:26:07.

difference. A little bit of cloud to clear first thing but what a lot of

:26:08.:26:12.

sunshine expected. Parts of the north`east corner of North and

:26:13.:26:15.

coastal parts will be vulnerable to one or two coastal showers. Across

:26:16.:26:20.

the region, quite a bit of cold weather. Top temperature of nine

:26:21.:26:25.

Celsius. The strength of that wind will continue, gradually easing into

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the evening and overnight with some fierce guys developing. High

:26:30.:26:32.

pressure develops and that will mean a colder night for tomorrow. We are

:26:33.:26:44.

into high`pressure and it will mean a fine day foot Friday `` a fine day

:26:45.:26:54.

for Friday. We have a cold night for tomorrow night with the risk of

:26:55.:26:58.

frost. Into the weekend, it is looking largely dry. We are

:26:59.:27:03.

vulnerable to one or two showers but those temperatures are slightly

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milder overnight. That is the weather from me. Back to Stewart in

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Shanghai. That is a fortnight our sincere

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thanks to everybody here for their hard work tonight and from looking

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after us so well during our stay. Tomorrow, we have tips for people

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wanting to build a close relationship with China. From all of

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us here in Shanghai, goodbye.

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