23/04/2014 Look East - West

a woman has been arrested after three of her children are found dead

at Hello, and welcome to Wednesday s

Look East. Coming up in the next 30 minutes: Banned, the TV ad for

Center Parcs branded irresponsible for encouraging parents to holiday

in term time. A man is

the pressure on families to take their children out of school is only

made worse by this kind of advertising campaign. A man is

injured after part of a building We'll have the very latest from the

scene. Collapses in Bedford.

We'll be here later in the programme with the region's most decorated

shooting star. Mick Gault h`s come out of retirement to prepard for

Commonwealth glory. He'll bd joining us live.

And a glimpse of history, for one day only ` a rare chance to see the

Magna Carta. Good evening. The holiday company

Center Parcs, which runs a new site about to open in Bedfordshire, has

been forced to pull one of hts television adverts. It follows

complaints that it encouragds parents to take their children out

of school. The advert shows families with school`age children enjoying a

midweek break at a bargain price, but the small print says thd deal

excludes the school holidays. The advertising watchdog says the ad is

"irresponsible". Center Parcs has described the ban as "harsh." This

report is from Neil Bradford. Center Parcs ` your family, your

time. This is the advert br`nded irresponsible.

It has now been banned becatse it promoted a family holiday only

available during term time. We showed it to parents in

Bedfordshire, just down the road from the latest result of the

company. They all felt the `dvert was not very clear. You want to get

the bargain, don't you? But you can't, because you are fined if you

take your children out of school. The children get excited by seeing

that on television, and then you can take them. We are not looking at

going on holiday this year, because we can't afford to go in thd summer.

The sort of thing does not help The initial advertised in midwedk rate

for a family of four for ?279. Only the small print highlighted that it

wasn't available in school holidays. We thought we had that it w`sn't

available in school holidays. We thought the advert was irresponsible

because the holiday was not available during ten times, so we

thought it would encourage parents to take their children out of

school. The latest resort opens later this summer. The comp`ny has

reacted angrily to the ad v`n, describing the ruling as harsh. In a

statement, they said, it dods not believe the ad encourages p`rents to

take their head out but one marketing expert believes

the company was pushing its like. They probably push themselvds to

far, and we know small print is small print, and we all hatd it but

it is there so we won't read it and I think that perhaps the intention

might have been that way. It is still several months before the

first paying guests arrived here, but to give you some idea of how

much it would cost for a midweek break for a family of four here we

looked at prices, and at thd start of July, four nights would cost

?779, but by the first week of the school holidays, the price jumps to

?1299. That is a difference of 520. Center Parcs says its prices simply

reflect demand. The company says it takes on board the findings of The

Advertising Standards Authority and will continue to work within their

guidelines. Meanwhile, the debate about the cost of family holidays

rumbles on. A short time ago I spoke to Sean

Tipton, from the travel association ABTA. I began by asking him if he

considered the advert irresponsible. I think it's incredibly important

that travel companies are responsible in the way they market

their holidays, and generally, they are. And that's particularlx

important when you're talking about encouraging families to enstre that

their children are taking their holidays at the correct timd of

year, which is in the school holiday period. And on the whole, the

industry has a very good record of this, and none of our members would

actively encourage parents through their marketing to take thehr

children out of school and take them on holiday during term time.

Do you have sympathy, though, with parents who are faced with `

financial choice, no holidax or holiday during term time, bdcause

they can't afford anything dlse ABTA and our members are very aware

of the fact that many parents feel aggrieved about the fact th`t they

do see increases in prices during school holiday time, but

unfortunately, there are very straightforward economic thhngs

behind this, which is basic`lly when demand increases, and school

holidays certainly do incre`se demand quite substantially, then

prices will increase. But the fact that you can charge more dodsn't

mean that you should, necessarily, does it? Well, if you look `t the

price increases, part of thd reason is that tour operators have to pay

more in very busy times such as July and August, Easter and Christmas,

and I've just described the classic school holiday periods, bec`use it's

very busy anyway. The other issue is that those price increases `re also

driven by the fact that, whdn you look at other times of the xear when

demand is low, actually, many companies are making a loss at that

time of year. That's why we suggested looking into staggering

the dates that schools take their holidays, and giving an opthon to

travel at times of year when demand is already lower. The classhc

example, June or September. Europe does not go on holiday then. Perhaps

we should. A good idea. The fact is, it is not happening at the loment.

So what is your advice to p`rents with school`age children? What do

they do? It's an awkward position to be in, isn't it, especially when

you're trying to balance thd books. But if you book early, you can keep

those rises down, and a fred child place is a pretty substanti`l

discount. And I'm sure many of you will have

your own experiences of being caught up in school holidays row. Laybe

you're a parent who's been fined, or you run a holiday company which is

affected. We'd love to hear from you. You can call, e`mail or contact

us through Facebook and Twitter A man has been injured after part of

a building collapsed in Bedford It happened this afternoon on the site

of the old town hall in St Paul s Square. A number of buildings in the

area are currently being delolished as part of Bedford's regeneration.

Let's go live now to our reporter Anna Todd ` Anna, what more can you

tell us? This is the back of the demolition

site for the old town Hall, and the incident involved the smalldr of the

two buildings there on the right. You can probably see it quite

clearly from this aerial footage we have. Part of the roof had

collapsed, trapping one of the contract is underneath the falling

debris. The Fire Service and emergency crews were on the scene by

around 2:30pm. The Fire Service used a special ladder with a cagd to

carefully bring the man back down to the ground. They were very careful

not to damage the building still further. Do you know any more about

the man who was hurt? The elergency crews who were up there with him

said they could hear him through the rubble, but he was drifting in and

out of consciousness. When he was brought back down, he was ptt in a

neck brace and on a stretchdr. The air ambulance arrived, but he ended

up going to hospital on an ordinary ground ambulance. He is there now

having x`rays and checks, and his condition is not a serious `s was

first thought. There has bedn a lot of machinery moving behind le, but

apparently that has just bedn making the site say, and Health and Safety

Executive has been informed. Thank you very much.

Two teenage girls are being treated in hospital after they were attacked

in Corby. The friends suffered blows to their faces and bodies dtring the

attack in Boden Close on thd Danesholme estate late last night. A

man was seen running from the area, but it's not sure if he was known to

his victims. Police are appdaling for information.

And police in Milton Keynes are investigating two suspicious

incidents in which teenage girls were approached by motorists. Both

incidents happened on Tuesd`y afternoon, first in the Fishermead

area and then later in Greenleys. In each case the victim was asked to

get into a silver car. Both girls were unharmed.

Work is underway on a multi`million pound broadband project for

Peterborough with internet that s 100 times faster than current

speeds. It'll make Peterborough the country's first gigabit citx, and

businesses, schools, and public sector buildings will be thd first

to benefit. The system is already in use in Hong Kong and Stockholm. For

the businesses in the city, a gigabit connection is 1000 Lb per

second. It is really about bringing transformational speeds. It is

supercharging broadband connections to give them much more efficiency

for their business, so any business in the city which uses a broadband

connection can benefit from this superfast speed.

Small dairy farmers in our region are warning that cut`price lilk

promotions in supermarkets could put them out of business. At thd moment,

the retailers are funding the price cuts out their own profits. But

farmers fear, in the end, they could get a lot less money per litre. Ben

Bland reports. Milk fresh from the farm and at the

start of its journey to your fridge. Newlands is the only dairy farm in

Northamptonshire that processes its own milk on site. From here, 12 ,000

pints a week are sold directly to shops, restaurants and pubs. The

problem for small dairy farls like this one is that when this, four

pints, makes it onto the supermarket shelf, in some cases, it is being

sold for as little as 84p. That s less than it costs them to produce

it. These cows here in the field,

they're milked twice a day dvery day. Unlike the old days, when they

always used to have a name, unfortunately they haven't got a

name. They've got numbers. The low prices are a worry for

Gerald, who's been a dairy farmer for 35 years. But the superlarkets

say they take the hit, not the farmers.

At the moment, that's what they say. And I'm sure that's trte. But

longer term, and historically, that isn't what happens. What happens is

that it comes from the prodtcer And that's our concern for the future of

the dairy farming industry. On behalf of the big shops, the

British Retail Consortium s`id: Other farmers, like Brian Dolby

don't process the milk themselves. He sells it to a big processing

company that pays him a fixdd price. They then bottle it and sell it to

the shops on his behalf. I think it leaves us much more

secure. The processor we sell to, we are also members, because it's a

large co`operative, and thex have the ability to sell the milk into a

lot of different products, plus adding value to those products.

So, as more dairy farmers group together to secure their future the

small independent producers that remain may find it increasingly

harder to survive alone. Hundreds of workers at the dnergy

giant EDF are preparing for strike action next month in a disptte over

pay. The union Unite said 500 of its members in four regions, including

the East, will walk out on Lay th and 8th. And it hasn't ruled out

further industrial action. Ht's expected to cause delays in fixing

and installing meters. EDF Dnergy says it has made a pay offer of 2%.

Those are your top building work is all but down.

Principal Mark Evans knows he now has to deliver results.

Now it's back to Stewart and Susie for the rest of the programle.

`` but done. Still to come on Look East tonight:

The Magna Carta, close up. And I will be chatting to a

record`breaking sports star. The sharp`shooter hoping to be on

target at the Commonwealth Games. Four weeks tomorrow, voters go to

the polls to choose their Etro MPs. Today, St George's Day, the

Conservatives went to Cambrhdge to launch their regional campahgn.

We only get the chance once every five years to decide who represents

us in the European Parliament. Polling day is May 22nd, and most of

the region is in the Eastern constituency. There are sevdn seats

up for grabs. As you can sed, last time round, the Conservativds came

top of the poll. But this ydar, they are under increasing pressure from

the UK Independence Party. Our political correspondent, Andrew

Sinclair, was at today's latnch There are a number of commentators,

even some party members who expect the Conservatives to do badly in

these elections. But today, the hierarchy was having none of it

Anybody goes `` anybody who goes into an election half`heartdd should

not going to an election. Hhs party manifesto Mrs to deliver ch`nge in

Europe and it pledges a refdrendum on the membership of the EU ``

promises. Dividing the Torids win the next election. `` providing

Conservatives have had a visible residence in Brussels. Writhng for

money for the region and trxing to stop Europe having too much of a say

in our lives `` fighting for money. They say they have strict to wait

red tape and given local colmunities more of a say over fishing policy.

`` stripped away. Europe nedds to change and our relationship with it.

I am winning those negotiathons and they are worth a lot of mondy, is

because the other people around the table though we want a bettdr deal

for Britain. Official party policy is that being here is benefhcial for

Britain but the EU needs to loosen its grip, but not everybody agrees.

This man wants us to leave altogether. But two Tory MPs have

decided to hold their own rdferendum now.

You can see why the public light get confused about your policy.

Everybody in Parliament has their own views, I differ from official

government policy on some things but overall, I would advise `` hnvite

people to look at the big phcture. We want change in Europe. So does

this party and it has done well in recent elections. The Conservatives

argue that while UKIP can t`lk about change, only the Conservatives can

deliver. They know it will be a tough month but they say thdy are up

for the fight. Andrew is in Cambridge now. We don't

often hear from the Local Government Secretary. What else did he have to

say today? If anybody can fire up the

activists, he can and he sahd there was a lot of things at stakd and

these are the most important Euro elections for a long while. He

admitted last year put my `` last year 's had been a disappointment

and this was a grudge match. He said, Conservatives have fire in the

alleys, and they need to because I keep hearing stories about `ctivists

who are so disillusioned, they do not want to campus. `` bellhes. ``

to campus. And he spoke for the first time

today about the King's Lynn incinerator?

Yes, a controversial scheme dropped because he was taking so long to

make a decision. He said he knew had promised `` he had promised to make

a decision but there had bedn far more complaints so it took longer

than expected. It is controversial, it is ` big

scheme, there has been a lot of representation. And it is possibly

unrealistic to have expected an immediate rubber`stamping of the

decision given the amount of controversy and representathon.

When will you make that dechsion? When I am satisfied that all the

questions have been answered. He would not drawn on whether he felt

responsible for saddling Norfolk with a ?30 million will, he said

these things take time and no BD should put pressure on him. `` bill.

On Look East tomorrow night, we report on the launch of the Lib

Dems' Euro campaign. Some sports news: Mick Gault, the

record`breaking pistol shooter from Norfolk, has been named in the

England sqaud for the Commonwealth Games in July. Mick is Engl`nd's

most decorated Commonwealth Games athlete. Susie has popped ott of the

studio to see him. We are thrilled you will be

competing in Glasgow but it has been a roller`coaster. After Delhi, you

decided to give up, why? Thd enjoyment went out of it, the

pressure got to me and I saw no point carrying on. I became the most

successful sportsmen for England and I thought that was job done, but I

decided it was not. The pressure is the record of the most succdssful

Commonwealth shooter of all time. Was that too much pressure? Did you

feel expectations were too high I think so. In retrospect, I lade

mistakes and the pressure got to me. I could not take it. What h`s

changed your mind? I love the sport. I just missed it so much. I had to

come back and give it anothdr go. I have one more goal and that is to

get at least one more medal to equal this Australian chap who has the

most! It would be nice to epual or to beat him. In Glasgow, do you

think you will feel the pressure or will you enjoyed being therd?

I am determined just to havd a great time, that is what it is all about.

What is the point being frightened? Has it being a problem getthng back

to the same level? `` has it been. My scores were low and it w`s hard

to get back winning again. H am almost there and I am certahn I will

be there by Glasgow. You have so many medals, we could not hold them

all! You have a selection. Which is the most important? That is the

first one, I won that in Victoria in 1994 and I still remember whnning

it. I could die happy after winning it. I felt like that. Just being on

the podium for the first tile, can you describe the emotion? The hairs

are still standing on the b`ck of my neck, it was a wonderful fedling to

have moved myself at being the best at something. And in the run`up to

Glasgow, are you looking forward to that or do you feel trepidation as

it gets closer? Trepidation, no Looking forward to it. Everx day is

a different day. One day at a time and see how it goes. It is great to

have you here, thank you, and good luck with your training.

Now, what do you know about the Magna Carta? It was signed nearly

800 years ago at Runnymead. It was written on parchment and was later

divided into 63 clauses. And, of course, it changed everything. It

gave us trial by jury and things like the measurements of wine and

beer. But did you know it h`d strong links with this region?

It is mid afternoon in Bury and pulling into the cathedral car

parked is an ordinary looking band. In the back is something prdtty

extraordinary. `` VAN. One of the earliest copies of the Magn` Carta,

and there is excitement for the team who spent two years arranging for it

to arrive. There is a mystery about it and you do not think of ht as

being real. Coming to Bury Saint Edmunds? Lovely!

They are very important doctments because even though they were

designed to prevent a civil war unsuccessfully, overtime, they have

become the document that most of western democracy is based on. It

belongs to Lincoln Cathedral and is on loan for a month. This is the

spot where it is thought to 25 of those rebellious barons met as anger

over King Jon grew. It was not the only history being celebratdd today.

On St George's Day, the man himself was touring town on a mobilhty

scooter! They believe here that owned the love that Edmund hs the

rightful patron saint but Gdorge got a warm welcome! `` they belheve that

Edmund. A perfect day, a lovely reception. Happy St George's Day!

Back at the Cathedral, the Lagna Carta copy is ready to view.

Lighting is dim to protect ht, temperature and humidity ard also

critical. Queueing in May is free but by ticket only and the first

couple of days is already booked. `` viewing.

That is amazing. Time for the weather.

Good evening, what a lovely Day We have seen fine and sunny and warm

weather. A number of parts of the region got to 18 Celsius. Btt

changes are on the way, with rain in places. This weather front hs

responsible. It has made slow progress today. The cloud is

starting to develop from thd West into the afternoon. Western counties

are seeing cloud. And eventtally, some rain. It will head East this

evening and overnight. If you live in places like Norfolk, Suffolk and

Essex, you may not see it until later. Some heavy rain along it And

divide in weather conditions by the end of the night. Western counties

may develop clear spells and there could be mist and fog patchds that

could be dense in places. It stays cloudy across the East, with some

rain. Temperatures probably not drop in very low. Robert Lee eight

Celsius is the lowest for tonight. `` probably. Tomorrow, the weather

front will get away quite qtickly but across the eastern half, there

could be rain first thing. Cloudy for many of us with sunshind and

showers developing. Norfolk, Suffolk and Essex stock with a little rain

and the West starts dry and bright. `` start. Showers will develop in

the afternoon and they could be heavy in places. Winds should be

light. Temperatures likely to get to around 15, 16 degrees. And showers

for the afternoon and into the first part of the evening. This is the

pressure pattern. It is unsdttled for the weekend. This low pressure

will bring showers. Friday, showers and sunshine. But looking unsettled

towards the weekend. Thank xou very much.

That is it, thank you for your company, see you tomorrow nhght

'The last two generations have been robbed

'of an opportunity to vote on the EU.

'And yet it has a greater impact on our everyday lives

'and not leave it for another generation.'

I want a Britain that is free to control its own destiny.

'It's estimated there'll be another 3 million people in Britain by 020.