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a woman has been arrested after three of her children are found dead
at Hello, and welcome to Wednesday s
Look East. Coming up in the next 30 minutes: Banned, the TV ad for
Center Parcs branded irresponsible for encouraging parents to holiday
in term time. A man is
the pressure on families to take their children out of school is only
made worse by this kind of advertising campaign. A man is
injured after part of a building We'll have the very latest from the
scene. Collapses in Bedford.
We'll be here later in the programme with the region's most decorated
shooting star. Mick Gault h`s come out of retirement to prepard for
Commonwealth glory. He'll bd joining us live.
And a glimpse of history, for one day only ` a rare chance to see the
Magna Carta. Good evening. The holiday company
Center Parcs, which runs a new site about to open in Bedfordshire, has
been forced to pull one of hts television adverts. It follows
complaints that it encouragds parents to take their children out
of school. The advert shows families with school`age children enjoying a
midweek break at a bargain price, but the small print says thd deal
excludes the school holidays. The advertising watchdog says the ad is
"irresponsible". Center Parcs has described the ban as "harsh." This
report is from Neil Bradford. Center Parcs ` your family, your
time. This is the advert br`nded irresponsible.
It has now been banned becatse it promoted a family holiday only
available during term time. We showed it to parents in
Bedfordshire, just down the road from the latest result of the
company. They all felt the `dvert was not very clear. You want to get
the bargain, don't you? But you can't, because you are fined if you
take your children out of school. The children get excited by seeing
that on television, and then you can take them. We are not looking at
going on holiday this year, because we can't afford to go in thd summer.
The sort of thing does not help The initial advertised in midwedk rate
for a family of four for ?279. Only the small print highlighted that it
wasn't available in school holidays. We thought we had that it w`sn't
available in school holidays. We thought the advert was irresponsible
because the holiday was not available during ten times, so we
thought it would encourage parents to take their children out of
school. The latest resort opens later this summer. The comp`ny has
reacted angrily to the ad v`n, describing the ruling as harsh. In a
statement, they said, it dods not believe the ad encourages p`rents to
take their head out but one marketing expert believes
the company was pushing its like. They probably push themselvds to
far, and we know small print is small print, and we all hatd it but
it is there so we won't read it and I think that perhaps the intention
might have been that way. It is still several months before the
first paying guests arrived here, but to give you some idea of how
much it would cost for a midweek break for a family of four here we
looked at prices, and at thd start of July, four nights would cost
?779, but by the first week of the school holidays, the price jumps to
?1299. That is a difference of 520. Center Parcs says its prices simply
reflect demand. The company says it takes on board the findings of The
Advertising Standards Authority and will continue to work within their
guidelines. Meanwhile, the debate about the cost of family holidays
rumbles on. A short time ago I spoke to Sean
Tipton, from the travel association ABTA. I began by asking him if he
considered the advert irresponsible. I think it's incredibly important
that travel companies are responsible in the way they market
their holidays, and generally, they are. And that's particularlx
important when you're talking about encouraging families to enstre that
their children are taking their holidays at the correct timd of
year, which is in the school holiday period. And on the whole, the
industry has a very good record of this, and none of our members would
actively encourage parents through their marketing to take thehr
children out of school and take them on holiday during term time.
Do you have sympathy, though, with parents who are faced with `
financial choice, no holidax or holiday during term time, bdcause
they can't afford anything dlse ABTA and our members are very aware
of the fact that many parents feel aggrieved about the fact th`t they
do see increases in prices during school holiday time, but
unfortunately, there are very straightforward economic thhngs
behind this, which is basic`lly when demand increases, and school
holidays certainly do incre`se demand quite substantially, then
prices will increase. But the fact that you can charge more dodsn't
mean that you should, necessarily, does it? Well, if you look `t the
price increases, part of thd reason is that tour operators have to pay
more in very busy times such as July and August, Easter and Christmas,
and I've just described the classic school holiday periods, bec`use it's
very busy anyway. The other issue is that those price increases `re also
driven by the fact that, whdn you look at other times of the xear when
demand is low, actually, many companies are making a loss at that
time of year. That's why we suggested looking into staggering
the dates that schools take their holidays, and giving an opthon to
travel at times of year when demand is already lower. The classhc
example, June or September. Europe does not go on holiday then. Perhaps
we should. A good idea. The fact is, it is not happening at the loment.
So what is your advice to p`rents with school`age children? What do
they do? It's an awkward position to be in, isn't it, especially when
you're trying to balance thd books. But if you book early, you can keep
those rises down, and a fred child place is a pretty substanti`l
discount. And I'm sure many of you will have
your own experiences of being caught up in school holidays row. Laybe
you're a parent who's been fined, or you run a holiday company which is
affected. We'd love to hear from you. You can call, e`mail or contact
us through Facebook and Twitter A man has been injured after part of
a building collapsed in Bedford It happened this afternoon on the site
of the old town hall in St Paul s Square. A number of buildings in the
area are currently being delolished as part of Bedford's regeneration.
Let's go live now to our reporter Anna Todd ` Anna, what more can you
tell us? This is the back of the demolition
site for the old town Hall, and the incident involved the smalldr of the
two buildings there on the right. You can probably see it quite
clearly from this aerial footage we have. Part of the roof had
collapsed, trapping one of the contract is underneath the falling
debris. The Fire Service and emergency crews were on the scene by
around 2:30pm. The Fire Service used a special ladder with a cagd to
carefully bring the man back down to the ground. They were very careful
not to damage the building still further. Do you know any more about
the man who was hurt? The elergency crews who were up there with him
said they could hear him through the rubble, but he was drifting in and
out of consciousness. When he was brought back down, he was ptt in a
neck brace and on a stretchdr. The air ambulance arrived, but he ended
up going to hospital on an ordinary ground ambulance. He is there now
having x`rays and checks, and his condition is not a serious `s was
first thought. There has bedn a lot of machinery moving behind le, but
apparently that has just bedn making the site say, and Health and Safety
Executive has been informed. Thank you very much.
Two teenage girls are being treated in hospital after they were attacked
in Corby. The friends suffered blows to their faces and bodies dtring the
attack in Boden Close on thd Danesholme estate late last night. A
man was seen running from the area, but it's not sure if he was known to
his victims. Police are appdaling for information.
And police in Milton Keynes are investigating two suspicious
incidents in which teenage girls were approached by motorists. Both
incidents happened on Tuesd`y afternoon, first in the Fishermead
area and then later in Greenleys. In each case the victim was asked to
get into a silver car. Both girls were unharmed.
Work is underway on a multi`million pound broadband project for
Peterborough with internet that s 100 times faster than current
speeds. It'll make Peterborough the country's first gigabit citx, and
businesses, schools, and public sector buildings will be thd first
to benefit. The system is already in use in Hong Kong and Stockholm. For
the businesses in the city, a gigabit connection is 1000 Lb per
second. It is really about bringing transformational speeds. It is
supercharging broadband connections to give them much more efficiency
for their business, so any business in the city which uses a broadband
connection can benefit from this superfast speed.
Small dairy farmers in our region are warning that cut`price lilk
promotions in supermarkets could put them out of business. At thd moment,
the retailers are funding the price cuts out their own profits. But
farmers fear, in the end, they could get a lot less money per litre. Ben
Bland reports. Milk fresh from the farm and at the
start of its journey to your fridge. Newlands is the only dairy farm in
Northamptonshire that processes its own milk on site. From here, 12 ,000
pints a week are sold directly to shops, restaurants and pubs. The
problem for small dairy farls like this one is that when this, four
pints, makes it onto the supermarket shelf, in some cases, it is being
sold for as little as 84p. That s less than it costs them to produce
it. These cows here in the field,
they're milked twice a day dvery day. Unlike the old days, when they
always used to have a name, unfortunately they haven't got a
name. They've got numbers. The low prices are a worry for
Gerald, who's been a dairy farmer for 35 years. But the superlarkets
say they take the hit, not the farmers.
At the moment, that's what they say. And I'm sure that's trte. But
longer term, and historically, that isn't what happens. What happens is
that it comes from the prodtcer And that's our concern for the future of
the dairy farming industry. On behalf of the big shops, the
British Retail Consortium s`id: Other farmers, like Brian Dolby
don't process the milk themselves. He sells it to a big processing
company that pays him a fixdd price. They then bottle it and sell it to
the shops on his behalf. I think it leaves us much more
secure. The processor we sell to, we are also members, because it's a
large co`operative, and thex have the ability to sell the milk into a
lot of different products, plus adding value to those products.
So, as more dairy farmers group together to secure their future the
small independent producers that remain may find it increasingly
harder to survive alone. Hundreds of workers at the dnergy
giant EDF are preparing for strike action next month in a disptte over
pay. The union Unite said 500 of its members in four regions, including
the East, will walk out on Lay th and 8th. And it hasn't ruled out
further industrial action. Ht's expected to cause delays in fixing
and installing meters. EDF Dnergy says it has made a pay offer of 2%.
Those are your top building work is all but down.
Principal Mark Evans knows he now has to deliver results.
Now it's back to Stewart and Susie for the rest of the programle.
`` but done. Still to come on Look East tonight:
The Magna Carta, close up. And I will be chatting to a
record`breaking sports star. The sharp`shooter hoping to be on
target at the Commonwealth Games. Four weeks tomorrow, voters go to
the polls to choose their Etro MPs. Today, St George's Day, the
Conservatives went to Cambrhdge to launch their regional campahgn.
We only get the chance once every five years to decide who represents
us in the European Parliament. Polling day is May 22nd, and most of
the region is in the Eastern constituency. There are sevdn seats
up for grabs. As you can sed, last time round, the Conservativds came
top of the poll. But this ydar, they are under increasing pressure from
the UK Independence Party. Our political correspondent, Andrew
Sinclair, was at today's latnch There are a number of commentators,
even some party members who expect the Conservatives to do badly in
these elections. But today, the hierarchy was having none of it
Anybody goes `` anybody who goes into an election half`heartdd should
not going to an election. Hhs party manifesto Mrs to deliver ch`nge in
Europe and it pledges a refdrendum on the membership of the EU ``
promises. Dividing the Torids win the next election. `` providing
Conservatives have had a visible residence in Brussels. Writhng for
money for the region and trxing to stop Europe having too much of a say
in our lives `` fighting for money. They say they have strict to wait
red tape and given local colmunities more of a say over fishing policy.
`` stripped away. Europe nedds to change and our relationship with it.
I am winning those negotiathons and they are worth a lot of mondy, is
because the other people around the table though we want a bettdr deal
for Britain. Official party policy is that being here is benefhcial for
Britain but the EU needs to loosen its grip, but not everybody agrees.
This man wants us to leave altogether. But two Tory MPs have
decided to hold their own rdferendum now.
You can see why the public light get confused about your policy.
Everybody in Parliament has their own views, I differ from official
government policy on some things but overall, I would advise `` hnvite
people to look at the big phcture. We want change in Europe. So does
this party and it has done well in recent elections. The Conservatives
argue that while UKIP can t`lk about change, only the Conservatives can
deliver. They know it will be a tough month but they say thdy are up
for the fight. Andrew is in Cambridge now. We don't
often hear from the Local Government Secretary. What else did he have to
say today? If anybody can fire up the
activists, he can and he sahd there was a lot of things at stakd and
these are the most important Euro elections for a long while. He
admitted last year put my `` last year 's had been a disappointment
and this was a grudge match. He said, Conservatives have fire in the
alleys, and they need to because I keep hearing stories about `ctivists
who are so disillusioned, they do not want to campus. `` bellhes. ``
to campus. And he spoke for the first time
today about the King's Lynn incinerator?
Yes, a controversial scheme dropped because he was taking so long to
make a decision. He said he knew had promised `` he had promised to make
a decision but there had bedn far more complaints so it took longer
than expected. It is controversial, it is ` big
scheme, there has been a lot of representation. And it is possibly
unrealistic to have expected an immediate rubber`stamping of the
decision given the amount of controversy and representathon.
When will you make that dechsion? When I am satisfied that all the
questions have been answered. He would not drawn on whether he felt
responsible for saddling Norfolk with a ?30 million will, he said
these things take time and no BD should put pressure on him. `` bill.
On Look East tomorrow night, we report on the launch of the Lib
Dems' Euro campaign. Some sports news: Mick Gault, the
record`breaking pistol shooter from Norfolk, has been named in the
England sqaud for the Commonwealth Games in July. Mick is Engl`nd's
most decorated Commonwealth Games athlete. Susie has popped ott of the
studio to see him. We are thrilled you will be
competing in Glasgow but it has been a roller`coaster. After Delhi, you
decided to give up, why? Thd enjoyment went out of it, the
pressure got to me and I saw no point carrying on. I became the most
successful sportsmen for England and I thought that was job done, but I
decided it was not. The pressure is the record of the most succdssful
Commonwealth shooter of all time. Was that too much pressure? Did you
feel expectations were too high I think so. In retrospect, I lade
mistakes and the pressure got to me. I could not take it. What h`s
changed your mind? I love the sport. I just missed it so much. I had to
come back and give it anothdr go. I have one more goal and that is to
get at least one more medal to equal this Australian chap who has the
most! It would be nice to epual or to beat him. In Glasgow, do you
think you will feel the pressure or will you enjoyed being therd?
I am determined just to havd a great time, that is what it is all about.
What is the point being frightened? Has it being a problem getthng back
to the same level? `` has it been. My scores were low and it w`s hard
to get back winning again. H am almost there and I am certahn I will
be there by Glasgow. You have so many medals, we could not hold them
all! You have a selection. Which is the most important? That is the
first one, I won that in Victoria in 1994 and I still remember whnning
it. I could die happy after winning it. I felt like that. Just being on
the podium for the first tile, can you describe the emotion? The hairs
are still standing on the b`ck of my neck, it was a wonderful fedling to
have moved myself at being the best at something. And in the run`up to
Glasgow, are you looking forward to that or do you feel trepidation as
it gets closer? Trepidation, no Looking forward to it. Everx day is
a different day. One day at a time and see how it goes. It is great to
have you here, thank you, and good luck with your training.
Now, what do you know about the Magna Carta? It was signed nearly
800 years ago at Runnymead. It was written on parchment and was later
divided into 63 clauses. And, of course, it changed everything. It
gave us trial by jury and things like the measurements of wine and
beer. But did you know it h`d strong links with this region?
It is mid afternoon in Bury and pulling into the cathedral car
parked is an ordinary looking band. In the back is something prdtty
extraordinary. `` VAN. One of the earliest copies of the Magn` Carta,
and there is excitement for the team who spent two years arranging for it
to arrive. There is a mystery about it and you do not think of ht as
being real. Coming to Bury Saint Edmunds? Lovely!
They are very important doctments because even though they were
designed to prevent a civil war unsuccessfully, overtime, they have
become the document that most of western democracy is based on. It
belongs to Lincoln Cathedral and is on loan for a month. This is the
spot where it is thought to 25 of those rebellious barons met as anger
over King Jon grew. It was not the only history being celebratdd today.
On St George's Day, the man himself was touring town on a mobilhty
scooter! They believe here that owned the love that Edmund hs the
rightful patron saint but Gdorge got a warm welcome! `` they belheve that
Edmund. A perfect day, a lovely reception. Happy St George's Day!
Back at the Cathedral, the Lagna Carta copy is ready to view.
Lighting is dim to protect ht, temperature and humidity ard also
critical. Queueing in May is free but by ticket only and the first
couple of days is already booked. `` viewing.
That is amazing. Time for the weather.
Good evening, what a lovely Day We have seen fine and sunny and warm
weather. A number of parts of the region got to 18 Celsius. Btt
changes are on the way, with rain in places. This weather front hs
responsible. It has made slow progress today. The cloud is
starting to develop from thd West into the afternoon. Western counties
are seeing cloud. And eventtally, some rain. It will head East this
evening and overnight. If you live in places like Norfolk, Suffolk and
Essex, you may not see it until later. Some heavy rain along it And
divide in weather conditions by the end of the night. Western counties
may develop clear spells and there could be mist and fog patchds that
could be dense in places. It stays cloudy across the East, with some
rain. Temperatures probably not drop in very low. Robert Lee eight
Celsius is the lowest for tonight. `` probably. Tomorrow, the weather
front will get away quite qtickly but across the eastern half, there
could be rain first thing. Cloudy for many of us with sunshind and
showers developing. Norfolk, Suffolk and Essex stock with a little rain
and the West starts dry and bright. `` start. Showers will develop in
the afternoon and they could be heavy in places. Winds should be
light. Temperatures likely to get to around 15, 16 degrees. And showers
for the afternoon and into the first part of the evening. This is the
pressure pattern. It is unsdttled for the weekend. This low pressure
will bring showers. Friday, showers and sunshine. But looking unsettled
towards the weekend. Thank xou very much.
That is it, thank you for your company, see you tomorrow nhght
'The last two generations have been robbed
'of an opportunity to vote on the EU.
'And yet it has a greater impact on our everyday lives
'and not leave it for another generation.'
I want a Britain that is free to control its own destiny.
'It's estimated there'll be another 3 million people in Britain by 020.