23/03/2016 The One Show

# I'm # I'm going to shout it out. #

Do you remember this? Reef are back and what a beard Jack has. It looks

brilliant. Beautiful beard. and what a beard Jack has. It looks

gorgeous, Jack is literally, it and what a beard Jack has. It looks

he is literally a silver surfer, here is the proof. Here he is

channelling his youth. Looking superb there.

Skateboarding as well. Tonight, we are joined by two women who in the

comedy series Boomers show because are joined by two women who in the

you are getting older it doesn't mean you have to grow up You are old

enough to be his mother. Big sister. We are just talking. It's a meeting

of minds. A cultural exchange isn't it. Exactly. A very cultured people.

We are. Forgot my bag. Just because he flashes his triceps at you women

of our age should have more dignity. I like your leather pants. Oh, thank

you. It is just something I threw on earlier.

What? Please welcome Alison Steadman and

Paula Wilcox. Are those are the trouser? He was nice. He is very

nice. We will talk about Boomers in due course, but what is your

attitude then, towards ageing gracefully? And do you do anything

childish as you grow up? I would say about ageing, don't bother. It is

not everything it is cracked up to be. Really? OK. On the childish

point. Live and have a bit of fun. Age disgracefully. Try not to dwell

on it. If I want a gin and tonic I will have one. I am not going mad

you know in that direction, but, life is for living, isn't it. My

childish thing, talking of gin and tonics would be a cup of Bovril,

late at night. That is what we used to have as children. It is such a

comfort food. We can sort that out. We will get one for you. I drink gin

and on the anybody now. Joining us as well is Nick Hewer, it is hard to

imagine you doing childish things but what is the most childish thing

row do these days? I can sit on the floor and watch Tom and Jerry

cartoons by the hour. I love them. I love it. An insight into Nick Hewer,

for tonight we have set him the hardest task of his career in PR.

Find out what that is about later on. Have you seen this today? There

is man called Peter Barnard, and he has decided to sell a rather unusual

collection of these. Rawl plugs, that is his thing, the plastic thing

you put in the wall? How can that be a thing? Look at this collection, it

goes all the way back through history, but, he has decided to sell

up. Yes, now as you can imagine, his wife Jane is pretty happy about his

decision and tonight, we would like to hear from other people like Jane.

Yes, so if you do have a family member, with a hobby or collection

you would like to see the back of, then send us a picture of them and

it, and explain why. And we will decide whether they should give it

up or not. You secretly love that collection don't you. Not secretly.

I'm happy. I might even make him an offer! Any way... Speaking of money

and good investment, imagine you have spent you whole life playing

off the mortgage, only to find out that in 40 years' time your home and

the whole village could be under water. For the residents of

Fairbourne in North Wales it isn't just the sea that is to blame but

the council too. Icy breaker, whipping wind and a

miniature steam railway. The classic British seaside resort.

Except this resort is a little different. Because this train, the

railway, and the village it runs through are set to be sacrificed to

rising sea-level and the council has decide Ied it is not worth trying to

stop it. 1100 people call Fairbourne home year round, but the number

swellsome summer, many residents holidayed here as children, in the

'50s and 60s. The low lying village is protected from the sea by a

natural shingle bank and basic flood defences.

Peter moved here 25 years ago. If I demonstrate by picking up this

stone, and throwing it out to sea, you will see in time that that stone

will be brought back ashore by the natural processes of the sea. The

problem is, that is not happening fast enough in terms of sea-level

rise. But a shore loin management plan accepted by the council says

the cost of raising the bank would be huge, with no guarantee lives

could be protected if water came over the top or burst through the

bank. The council says it will protect Fairbourne for the next 40

years, after that, it will by a ban donned to the waves.

And the ripples from that decision are hitting Fairbourne's residents

hard. This house is home to 72-year-old Sylvia and her husband

Bob. Good afternoon. Hello civilia. How nice to meet you. As they paid

off their mortgage it is their main asset, or so they thought. This is

the house I wanted to leave to my children, the inheritance for them

and for the grandchildren. It is something we say can reflect our

lifetime work. What is the value of your house? We have had it valued

and the reports valued it at zero. Zero? Zero, so I am really angry

this is the result of what has been imposed on us from this shoreline

management plan. You could sell your thousands a cash buyer? I could but

we below the market value. From her house it's a short walk to the home

of Julie and Bob. How long have you lived here? We have lived here about

nearly eight years. Until recently they were planning to sell up and

move back to Yorkshire with Julie's mother. How much was your house

worth before the plan was adopted. We had it on the market for 260,000,

and now, it is probably worth less than ?100,000 thousand. And that

means they can't afford to move. So you are stuck? We are stuck here

until the day we pop our clogs. Businesses like this building

company are suffering too. Things are going from bad to worse. People

aren't repairing the properties. We were getting about ?30,000 worth of

trade out of Fairbourne, now it has dropped to seven. There are

thousands of properties facing the same threat round Britain, but

Fairbourne is the only village to face being wiped out in its

entirety. While the council points to

predictions that sea-levels will rise 50 centimetres in 50 years

villagers say it is initially accepted they will rise just 20

centimetres. Leaving their homes safe.

So far there has been no talk of compensation, the council has said

it will rehouse villagers or find them privately rented accommodation

elsewhere, but for many people here, that is just not good enough.

Angry residents have dug deep to hire a barrister to challenge the

decision to abandon Fairbourne but the council is sticking to its guns.

It says the best estimate is that defending Fairbourne won't be

sustainable in 40 or 50 years' time. Guy, aren't you just trying the face

down the power of nature here? Not at all. Not at all. It is not nature

that is the problem, it is those people who decided to decommission

our village and put our lives on hold.

Our hearts go out to the residents. Nick is here to give us information

about compensation right for home uner who might be affected by it.

The outlook is not good. There no statutory compensation available to

any property owner or landowners who might be affected by coastal

erosion, you saw in the piece the residents have hired a barrister

they want to force a judicial review of the council decision, and

possible judicial review, they say depending on the outcome they

reserve the right to sue for compensation, at the moment no-one

has the right to. What is happening in Fairbourne is relevant to all

coastal area, how many houses then, are going to be affected by the

rising sea-levels? The National Trust, which does own round 700

miles of coastline did a study in 2005 and it found that 117,000

properties in England alone were at medium to high risk of coastal

erosion, they did the same study in 2014, two years ago and they found

that figure had gone up to 129,000 which is a rate of 10% in less than

ten year, frankly if that all goes on we are all going to be in

trouble. And I mean, there are some dramatic examples of coastal erosion

which we have seen, Birling Gap is one example. We can see a photograph

of two coastguard cottages here we have been left after steady being

eroded through the coast. There were seven when they were originally

built. And there is only two left. They say there is only two visible

in that photograph. I think possibly more than that there. But they are

saying that in 2014, the storms then knocked three metres off the

coastline in the space of four months. Normally they would be

losing that coastline at that rate over seven year, around we can also,

you may remember this, show you footage from Hemsby in Norfolk, The

One Show was present there, in 2013, doing a piece on coastal erosion,

when overnight a tidal surge swept away five bungalows into the sea.

And that was obviously devastating for the community then, it goes to

show the power of nature. Yes. That took our breath away. I remember

that clearly. It is worth pointing out it seems

like there has been heavy erosion, because it seems we have lost

Ireland there. And a bit of Land's End as well. Let us talk about

communities really that are taking action themselves, because obviously

there is no compensation, some communities are doing what they can

to save their own villages. Yes a village in Suffolk, the landowners

and the and they built their own flood defence, you can see them

under construction, they got these flood defences put in place, but

sadly, since then, those defences have already been breached so they

are looking at fundraising again, in order to try and repair those

defences. And also, there are some very very interesting ideas being

put forward now, the National Trust says you can't build a ring of

concrete round the British isle, so we have to think creatively about

how we deal with coastal erosion, and one of the main ideas they are

talking about is this strategy of managed retreat. We can give you an

example of that. We may have seen the footage earlier, but this is

near sells by in Sussex. This is a collaboration between the RSPB and

the Environment Agency, what they did was built a wetland for birds,

so you are losing some land but the 360 homes behind that, which is

absorbing the power of the sea, had their defences significantly shored

up. There is some whacky ideas coming through, the idea of building

moveable buildings so you keep your Seaview at an arm's length and

retreat up the garden at the same rate the coastline is eroding. That

sounds great. It might get to that point, who knows. Thank you Nick. In

a moment, we are going to talk about the new series of Boomers where

Alison and Paula's characters are dealing with the challenges of life

after retirement. Before we see the comedy take on things Esther has hit

the streets to hear your stories. Afternoon. Tell you what we are

talking about is growing older. Yes, we know about that. Are you retired?

Yes, oh my God yes. Should you grow old gracefully or disgracefully?

Gracefully. Disgracefully. Definitely. I love getting older.

You don't care what other people think. We have more time. What about

romance? We get it where we can find it dear. And good luck Madame!

What exactly are you looking for? Fantastic dates. I am always looking

for that. Haven't found one yet You should be be able to be as gnawingty

as you want to be. What would you really like to do that is naughty? I

would like to have lots of young men. How many do you need in About

eight. One a day and one over? Yes. Are you a retired person Retired

firefighter, I do a day relaxing And your wife says? She says why don't

we go out for walks? What are you VIN vision Luizing? Being in the

shed. What was limiting your capacity to enjoy yourself when you

were younger? I was too sense. One gets crazier as you get older. You

get freer. You had all these years to perfect what you enjoy. I have

been perfecting that. I still like to have a drink. I can't drink as

much as I used to I must admit. Are you married? No. Have you ever

been married No Do you want to? Oh yes, but only to you. Are you a

married lady? No, life is hard enough, thanks.

Letters say that married and we must spend all of our time together? Will

it bring us closer? It will bring me very close! I look forward to that!

Thank you. You are going to grow old disgracefully! What is wrong with

that? That is fun! There you go! Funk not some snotty! They all

wanted to be quite naughty? That was the predominant thing. Boomers does

go after this thing, from what you have heard, what would you say

relates to the characters that you play? Personally, I am almost torn

between wanting to go for walks in the woods, bird-watching and doing

that and then wanting to work. And luckily, in our job, we can keep

working. It is not the kind of job when they say, you are 70, that is

it. No more work. My partner has been working with Dorian mantle, she

is 89 macro in a play at the national theatre. We can carry on.

But I think that a gin and tonic! That will sort me out. What about

your characters? Carol would very much identify with the lady who said

she would like to have nominate different men on the side. She will

try something new. -- to have eight men. That would be my take on what

Carol would do. In Boomers you're in a relationship. Shall we meet the

husbands? Carol, this is all good. Just lock the door. And movies over

here. You will lose several layers of skin if you roll off. How was

that? Five! Not on that one. That is Alan's. I do not want him involved.

Can you believe that she could some people? You don't want them thinking

badly of us. We paid for this! It cannot be helped. Get your own! This

just seems like Rooney and area for comedy because characters have spent

their time is working and now it is focusing on recreation and filling

their time. And this is where the magic comes from? But it is hard for

them, finding things to keep them busy and feeling important. Isn't

it? They just loving going off on all of these trips and when they get

onto the trip, it starts going wrong! And they regret doing this

and going camping. It is very well written because each individual is a

very clear character and that is what we all felt. It is very funny

but it also raises some issues, like the fact that people in their 60s

and 70s, they used to be retired for maybe ten years and they would start

to die off. Everybody is now living for so long, if you look across the

room at her husband, in our case, we have been married for 40 years and

you might have another 30 years ahead of you. And this is the first

time this has happened. Do you think this is a good reflection of the

baby boomers generation? It has everything in it in terms of that?

We are doing lots of things for the first time. They are full of energy

and they go out and do things. Things go wrong and they have

conflict but that is life. It is on a very nice level and it was such

fun. You play characters of a similar age to yourself, and you

mention baby boomers, do you feel privileged to have been part of the

generation that maybe went to university for the first time? I do.

I certainly do. I can remember when I got my place at drama school,

where parents did not have any money and I had no money and I was able to

get a grant to go to school. It was fantastic, they paid for everything

and I feel sorry for students today, because they take on these huge

debts and they sometimes get put off going to university or drama school

because they think they cannot take on all of that. And the price of

property increasing, three generation. We were lucky because

our parents fought in the war. And they have parents who had also

fought in a major war. And we escaped all of that. We escaped

National Service. We did get a good education. Very fortunate. The fun

side of that, you can see in the new series of ten three, which starts on

Friday at 9pm on BBC One. -- the new series of Boomers.

We're going to have a tipple in a moment with our

barman for the night - scientist Mark Miodownik

Mark thinks he's going to change the way we drink wine

But first, here's Marty with some inventors who've found another way

The humble washing machine has come a very long way from the days of top

loaders and mangles. But there is a new kid on the block which could

revolutionise the way that we wash clothes. This new washer uses up to

80% less water. Add half of the amount of detergent and electricity

than a typical machine. The secret is a rather unusual dirt buster.

There are about 1.5 million of these tiny plastic beads, each one of them

just if you millimetre is a cross, about the size of a peppercorn. They

might not look like much but they are keyed to slashing the laundry

bill. I am eating one of the brains behind this machine, Steve Jenkins.

-- meeting. What are they doing? Gently rubbing the surface of the

cloth as it goes around and tumbles so it is better than a conventional

machine, conventional machines just rub together or hit against the

surface of the drum to get the screening action and when you have

all of these little pairs of hands doing it, it is a better wash. There

is another remarkable way these beads can clean. They actually

attract stains. These nylon beads do this by acting a bit like a magnet.

It is all to do with their electrical charges. If you have a

stain on your clothes, that public also has an electrical charge and it

is attracted to the opposite charge. On this nylon. If, for example, I

have a piece of cloth, I have some iron filings. I will distribute that

liberally. And these yellow capsules are my super-sized nylon beads. As a

rule them over, the filings are pulled towards them. And the beads

have one last trick. Once the nylon balls get a hold of a stain, like

this coloured liquid, they will not get it -- let it go. Gentle shake.

If I take a piece of cloth... Give this a good press. None of the

colour comes out. It has been trapped by the opposing electrical

charge in the nylon beads. But how good will they be at attracting a

really tough stain? To help us out by the rugby players of Sheffield

Hallam University. They are getting nice and steady. -- dirty. OK,

that's enough. Get changed and give me your dirty kit. Back at the lab,

the beads get to work, using a fraction of the water, detergent and

electricity used by a normal washing machine. When the cycle is finished,

the beads are trapped in a drawer at the bottom, where they can be reused

for another 1000 loads before being recycled. Although there are some

stray ones. Overall, everything has scrubbed up well. The machines are

currently being used in hotels and laundries in the UK and America. The

inventors hope to have one for the home NFU years. -- in a few. I...

That! -- do not know about that. We're in our One Show bar now

with Mark, who's got a purely scientific approach to making

drinks taste better This is a fact! Food as well? You're

having a cook tonight against Marcus Wareing.

Why do you think your scientific approach is better?

Cooking is chemistry. We all know that. Understanding chemistry means

you will understand cooking better. There is also the health aspect,

markers uses a lot of butter and salt in his food. Can I cook as well

as him, better than him, but not used such amazing amounts of fat. It

was a big challenge. Quite intimidating. I was in the kitchen

with him for five days, and you are saying, what are you doing? He was

putting me off my game. Let's have a look at a clip

from tonight's programme, where Marcus is less than impressed

with one of Mark's dishes. Oh my God! You're kidding me? Can I

try? Are you serious? It is potato. Do you know what comes out first?

Suite. They are sweet. How can you get potatoes wrong? Honestly expect

try making delicious mashed potato without lots of butter? It is mostly

butter with potato. Luckily there aren't any

potatoes here tonight. We do have champagne and I've got

three glasses here - The key is a type of glass that you

drink from? Who shook that? That shows you why Champagne is so

celebrate. And it is not just the cost, it is the gas, we have lost

some bubbles but we can see them coming out, that is the theatre.

That is not the only thing bubbles are doing. They are collecting

flavour in the liquid and delivering it to the surface and popping that

into your nose. In a lot of flavour is the smell. Food and drink. Have a

little swig. Who is having the best champagne experience based on the

glass? I will have to have another swig. I am soaking! Very nice. Me!

Because of the shape? I think it might be Alison. Because of the

bubbles. But this is very nice. It is the tulip glass, giving the best

experience on average. What is happening is these bubbles are not

only delivering that flavour, into the air, but they are circuiting the

liquid and are collecting more flavour and the way the bubbles act

in the coupe is not so good, there are dead zones, the flute does that

nicely, straight into the nose but the great thing about the tulip is

it concentrates that. You can see that dead zone. When you compare

that to the flute... You can see how beautiful and wonderful everything

is, it is all happening. Talking of things happening. We have a blender.

Red wine. Why the blender? You are cooking for people, I have not let

the wine breathe. Do we have 30 minutes? No. So, get out the

blender. I will pour out half of this into the blender. And I have a

way to make this breathe, which is perhaps unusual but very effective.

A little bit more. You do the normal one. Before and after. I will pour a

glass. What you are saying is putting air into this does it

quickly? This is very fast breathing and the oxygen is getting in there,

it is acting... As this settles. We are tasting before. There you go.

Obviously, that is just the same bottle of wine. Taste that. I'm sure

the dinner guests will be delighted that they are being served from a

blender! In my place, they are! Do you want me to? You have got that in

your mind. Hold that tone and flavour. And the blended version...

This is a perfect setting with the music. Demis Roussos! Any

difference? This is much richer. Better. And it holds down that

sharpness. You are right. You can take away a lot of the fruitiness,

you can lose some flavour by doing that. We are going to eat some

chocolate mousse. And we will eat this... In a very unusual way.

Chocolate mousse is delicious but by drinking water with that,

particularly mineral water, you can really enhance the flavour in your

mouth. Thank you Mark, you can see how he

gets on against Marcus Wareing in Chef v Science - The Ultimate

Kitchen Challenge. Now this weekend sees another

head-to-head take place, when Cambridge challenge current

champions Oxford in the Boat Race and former competitor Dan Snow is

shining some light on what makes a winning crew.

Long pokes sure photography crating pictures with light in the dark is a

it can knee we are keen on, we used it to illuminate the Peak District.

Last year we lit up the Brecon Beacons, having achieved it in the

water we thought we would try one on the water. Who better to help than

elite rowing team, an elite rowing team making history.

The Oxford-Cambridge Boat Race is one of the world's oldest sporting

events and one I competed in myself three times, it wasn't until 2015

the women's race was contested on the same stretch as the men's.

History is made as the women's Boat Race is under way in 2015. Taking

part that day on the winning team for Oxford and helping The One Show

with tonight's photo challenge, were Maddie, Lauren and Anastasia.

They are in the middle of a gruelling winter training regime in

preparation for this year's race and back at the boat house the

photographer Andrew is rigging four of the oars with colour changing

LEDs, when he photographs the oars at night it should capture them as a

single stream of light. Revealing the hidden pattern of their strokes.

There is all sorts of things that could go wrong, water and

electricity don't really mix. We have had to convert the lights to

battery pack, they could fall off. Where do you take the pictures from?

We need to get elevation, so we are shooting from a bridge, as the boat

moves towards us, we start to see the patterns of the oars moving

forwards and backwards. That is scary for the rowers because they

will be caught out. Timing and staying synchronised is important.

From above you can see who is not quite in time with everyone else.

Maintaining perfect timing is one of rowing's greatest challenges so

tonight's photo will put them under some pressure, but it will be

nothing compared to what they will face on race day. It is fairly

brutal time of year, the weather can be awful. I tend to forget what it

is like to have good weather, you keep going. What about last year,

you made history, you were the President, the captain, that was

that incredible? It was incredible. At the time you were taking one day

at a time, rowing is awesome, looking back it is wow, we did that,

we made history, we won the first women's Boat Race, it was an honour.

This year is special because we just get to think about the row, every

year is a New Year and we are billing a new team. We have so

excited. Tonight you are sitting it out because you are not tough enough

to come rowing in the dark, you are going to be many in the boat. I am.

Is it going to be weird? I is. I haven't rowed in the dark for a

while, the river is quite high. Your oar is going to be covered in lights

so we will see if you are time with the rest of the crew. Yes that is

unfortunate. I am stroking so everyone else has to be in time with

me. As night falls Andrew takes up position on the bridge. From his

location, the boat will pass directly beneath him. It is down to

athletes who back at the boat house are warming up they will need to be

on perfect form because their accuracy will make or break the

photo. The lights are on and they set off on course. Can you give us

an ATA. He is exposing the photo for two minute, long enough to cap

Thursday the full zwrurny as a single trail of light. I can see the

purple lights coming down the river bank. But the first time attempts

using purple are unsuccessful. The crew are starting the feel the cold

but agree to one last attempt. Let us change colour, over.

And for the final shot, they go for gold.

But what will the image actually look like? OK, here is the moment of

truth. I am so excited. Let's see. There it is. For the first time. No

way! That is not what I was expecting. And there you have it.

Eight elite athletes illuminated. Not just a work of art but a

consistency of stroke patterns that tells me the Oxford boat this year

is in safe hands. Nobody saw that one coming. I just

thought it would be, straight lines of gold. It is fantastic. Absolutely

beautiful. And as far as down on the water was concern, Dan has a

documentary coming up. Boomers about the baby boomer generation but they

represent lots of other big social the baby boomer generation but they

change, they gave us the young professional female who Paula played

in Man About the House and here is a clip from the very first episode in

1973. You got some shaving cream? Yes it

is out there with my pipe and rugger boots. You haven't got any? No. How

about this? Would that do? Yes, that should be all right. That is fine.

What is it? We use it for cleaning the bath. Brilliant. Brilliant. I

mean at the time, when it came out it was huge. It was really quite

edgy for its time. Because of a man sharing a flat with two women.

And... Did row know, did it feel at the time when it was broadcast. It

was fun. It didn't feel edgy at all because in those days sit comes were

very safe territory, so they took care that there was never any

danger, you know, of anybody getting into you know, any trouble, so it

was just, it was just a joy, it was a real... Your character was a

really strong young female, feisty as we said, did you sense at the

time that things were changing for young women? I think we did. I think

we did in the 60s really more even than the 70s, because we suddenly,

like I was at school but we were wearing mini skirts and there was a

lot of kind of rebellion in the air, there was a lot of we are not going

to take this kind of you know, Government, we are not going to take

you know, any nonsense, we are young, but we know where we are

going, we know what we want to do next, and you know, as Alison said

we got grants to study, we had a lot of help, we, standards were quite

different. Very different from how it is now. You got to enjoy the

finer things in life as you got older, and keeping up with the

Jones' thing, we alluded to it earlier on in the wine item, this

was classic example was you playing Beverley in Abigail's Party. We have

to play it. If everybody wants to listen to

Demis Roussos, we will put him on. Tom, do you like Demis Roussos? He

is all right. He is fantastic Sue? I don't know him. He is lovely. Sue,

would you like to hear him? Yes. Lawrence, Angela likes Demis

Roussos, Tony likes Demis Roussos, I like Demis Roussos, and Sue would

like to hear Demis Roussos. So please, do you think we could have

Demis Roussos on? Yes. Thank you. APPLAUSE. Who came up with the idea

that Demis Roussos would be symbolic then of the argument between Bev and

her husband? Originally it was a stage play and we had different

music, in the stage play, but when we came to do it on television they

said we can't copyright reasons, and if it went to America, they couldn't

afford it and so, we had to choose, so we sat down and you know, I

discussed with Mike Leigh, what would she like, what would be the

next choice? Demis Roussos was so obvious, because she has that sort

of sexy thing and there was lots of nice jokes we could make about he

doesn't sound fat even though he is. The syllables in Demis Roussos. Yes,

and she could sway round the room, and you know, flirt with Tony,

and... He was huge at the time wasn't he. Yeah, it was good fun.

Right earlier on we asked for photos of people whoed you would like them

to give up their collections. This is Reggie's collection of nuts and

bolts. That looks like a supermarket. No wonder he is holding

his cuppic like that. This is Luizia's husband's collection of

football programmes and Jeanette's husband's kite collection. He has

over 1,000. That is a pretty one. They are lovely. Reef outside, they

are not just here to play, they are holding up pictures, who you got? We

have Kevin's beer mat collection. Wow. OK. Jack, do you reckon that

Kevin should give it up or keep it? As long as he has drunk every one of

those beers he should keep on going. We agree. I will hold that one up,

these three, the kites, the nuts and bolts and the football programmes,

which should they go up. I don't think there is any competition is

there? You love that you would buy that election too, wouldn't you. It

would fit in with the rawl plugs. In the apprentice us the Nick Hewer

relished in monitoring the candidate as they completed task for Lord

Sugar. We have sent Nick a marketing challenge like no other.

My career was built round launching products. I would like to think I

was pretty good at it. It is one thing creating a strategy to market

a computer, but what about changing the public perception of some of our

least popular wildlife? Today it is rats. Volting. Vermin. The rat a as

brand is in desperate need of revival. To convince myself I

believe in this product, I have come to a gathering of the national fancy

rat society. You have to involve a long way to find somebody who likes

vermin as much as you clearly do. What is so special about this rat?

They make really affectionate pet, they are clean, friendly. Oh. On the

shoulder. Affectionate. All the rest of it. I had a dog that was all of

those thing, you have to have something that makes them stand out.

What do you have? You can teach them trick, they love to learn. They are

food orientated so they learn very quickly. OK, so rats have got a lot

going for them but rat fanciers would say that, the challenge is how

to convince the wider public. When we launched the first mass market

word processors all those years ago, what clinched it for us was an ad

campaign, only 30 secs long but it reached millions. And rapidly

changed people's perceptions. To make our rat advert I have enlisted

the help of director Rob. What have you dug up? We have gathered some

natural history footage together. What is it telling me? Doesn't make

them admirable at all. I read this extraordinary article I told you

about it, the hero rats in Africa, did you track anything down? We have

some of that footage here, it is pretty remarkable. They could clear

a mine field something like 200 time faster than you or I. What does it

tell us about them? That they are smart, and they are worthwhile. Does

it make them any more loveable? Maybe we could build a campaign that

eases us towards admiration and from there we can tip it over into

affection. You have to appeal to the heart as well as the head. What else

do you have? I have got some great footage here, that I found on the

internet. This is somebody who has trained their rats to do certain

tricks are. Muir is so good. That is where the heart kicks in. Go in on

this. Then come out on the more serious stuff. The idea we have come

up with involves the construction of a miniature set, the cooperation of

Oscar the rat and some hard thinking in the cutting room.

What we have to come up with is a title. What about just Love a Rat?

It is posing a question people think they know the answer to. We have

some music, we have to get your thoughts on this. Nice. I like that.

It is funny. It shows them being intelligent, appeal, and there is a

message all in one shot. To put our ad to the test we are

showing the film to some randomly selected members of the public.

There you have it. Hopefully we have convinced at least a few people that

rats are not so from this after all. -- not vermin, after all. Very good.

I am a convert! This is a thing. We show that advert to 19 people. How

many of them do you think you converted? I would pray almost all

of them. There are always some awkward once. We don't have the

results, Oscar has them. Let us have a look. He is very talented! 14!

Very good! It wasn't easy. We can get people to admire them and

eventually they like them, they are very cuddly. They are like my

hamster, what with tales. What about you? I love rats, I think they have

a bad name, they are brilliant creatures. Clean. I have heard of

people having pet rats. They are quite popular. In the days I lived

in, they had white rats and I used to take them out of the cage and

struck them. Very sweet. This is important, the colour is very

important. Caramilk coloured or white, it is the black rats, they

are worrying us. We have to to move on. Other PR successes. What about

the contents of this little box? That is extraordinary, do you know

what is in there? It is a little pebble, with lots of personality,

and it is as simple but when you put this in a box with holes and

instructions and some straw, it takes on a personality. It was a

huge success. It made the man millions. If you do not name your

pet rock, it will never become a good listener! It is lovely. And

when you get your pet rock out of the box and looks nervous, put it on

some newspaper, you know what happens. And then it will settle

down! Alison is like, what? It is good for children and parents. It

was very clever. What about bottled water? This was a huge success? In

the 1970s, 20 million litres of bottled water sold, people happy to

fill up from the tap. Somebody came along and said, no, and it was

Perrier, they said that we will sell very sophisticated French water in

the collared bottle with a charming Labour -- label and the advertising

was brilliant and the market boomed. It was astonishing. Last year, 2.61

billion litres of bottled water sold. The content is pretty much all

the same, the genius is in the packaging. To give you what

personality, maybe they taste slightly different. But a brilliant

marketing thing. The more they charge, the better you think it is.

Obviously, there is a lot of bottled water, and some people say it tastes

better than Perrier. And there is a hotel but offers a water menu? In

Belfast. And there is one in Italy, and it was something like 80 euros

for a bottle with a fake jewels stuck on the bottle. They say this

is from a certain spa, how much water can still be coming out of

this rock that is still sparkling naturally? The mind boggles. We have

a little clip with a lady with a net. This is unbelievable? Pure

genius, this lady is air farming, capturing air and putting it into a

jar and putting a label on it and selling it for ?80 in China. Why?

Because they know, this genius, knows that in China, luxury is the

big thing. And they are selling them. And on that note! Marketing

genius! Time now for a very important

announcement about one Something we have never done before.

We don't know who we will be doing this with, or where. We have brought

to the One Show from some of the biggest festivals. Live at

Glastonbury! From the Edinburgh Festival and other famous locations.

Live at Hampton Court. Buckingham Palace! We want to bring the One

Show to your place. We are leaving the studio and if you would like to

see our sofa in the middle of your village green, we would love to hear

from you. So please do not be shy. Send us an email with the subject

line One Show Village and tell us why we should be heading

your way this summer. We want you to be involved

in the planning of the show. We want to stay over. We will need

somebody's living room to put the lilo on! Get in touch!

Paula, you're about appear in a new sitcom with David Mitchell

It is a period comedy? David Mitchell is playing Shakespeare and

I play his mother and Ben Elton wrote this. Like Blackadder? It is

about Shakespeare and all of those days and it is very well researched

and terribly funny. I think! Looking forward to it.

Logistics for any high-profile sporting event can be complicated,

but you wouldn't expect the list of requirements to include extra big

beds, special detachable showers and weight-tested lavatories.

They do make sense, though, for certain type of athlete.

martial art at a way of life. Wrestlers live according to strict

rules and rituals dating back 1500 years. But in 1991, and Danish man

made a radical break with the agent tradition and he organised the first

ever five-day sumo tournament outside of Japan. It was held right

here at the Royal Albert Hall. What happened outside the ring was just

as dramatic and seriously heavy duty. Martin Campbell White was the

mastermind behind the whole thing. I come from an organisation that looks

after classical musicians and went to Japan in 1983 with orchestra and

it turned on the television and every night there was a sumo

tournament and I became hooked and thought, this would be great in

London. To realise his dream, Martin invited the sumo elders to London.

And the thing that changed the deal was a 120-year-old piece of

Victorian architecture. The original sumo arena in Tokyo was, in fact, a

round building so when I brought the sumo elders to the Albert Hall, they

drew breath in amazement and said, this is the place. First, the

Victorian concert Hall had to meet the strict requirements of sumo. We

had to make a ring. Insisting on a special sort of clay and sand with

the right consistency. And the right chemical components. How did you get

all of that in? Wheelbarrows! Loads and loads of labours. We only had

three days to get things ready so it was nail-biting by the end. London

had never seen anything like the giant sumo. Most of them weighing

between 17 and 21 stone and the hotel had to put major plans into

place. The meals had to be guaranteed normal portion and a

half, it should be but they so they can come back for second and third

helpings. The beds had to be lengthened by about two feet. The

toilets were strengthened because of that and minds -- immense amount of

blubber on the toilet seat could be damaging. But the rituals of sumo

demand some things you will never find in London. Liz Harbour is an

archivist at the Albert Hall. What sort of things did you manage to

save from the tournament? This is the ceremonial broom, the officials

use this to sweep the sand on the ring. Bamboo? This was buried

halfway into the ring to denote the outskirts and the sumo wrestler went

outside, they were knocked out. On the 9th of October 1991, but HBM

precisely, the lights went down. The ceremonial gong sounded. -- at eight

o'clock precisely. It was showtime. Linda was one of the stewards.

Walking in and seeing the ring and the people and they were mesmerised.

It was just amazing. Who was the big star? That was Dump Truck, he was

huge but gentle. Everybody applauded him. Those memories are very special

to me. He takes it! Hokotoumi was the winner and the

British infatuation with sumo was short-lived. But it faded from

television screens and also faded from popular consciousness and has

never been back to Britain since. For five nights in 1991, it really

was the biggest show in town. For five nights in 1991, it really

can't believe For five nights in 1991, it really

every year! Do I look like similar wrestler tonight! A little bit! We

were asking for hobbies you want family members to give up and this

is Paul's motor home magazine collection. Nick from Norwich

collects trainers. Quite a nice thing to collect. Nice choice. Paul

and Alison, thank you for coming in. Thank you to all the guests.

The new series of Boomers starts on Friday at 9pm on BBC One.

We'll be back tomorrow talking about the biopic of Eddie the Eagle

with the man himself - Eddie the Eagle!

But for now, with their new single, How I Got Over, it's Reef!

# You know, my soul looks back and wonders how I got over

# I wanna thank him because he brought me

# I wanna thank him because he taught me

# I wanna thank him because he kept me

# I wanna thank him cos he never left me

# I'm gonna shout it out, troubles over

# You know, my soul looks back and wonders

# I'm gonna shout it out, troubles over

# You know, my soul looks back and wonders

# I'm gonna shout it out, troubles over

# You know, my soul looks back and wonders