The Mystery Bag Phone Shop Idol


The Mystery Bag

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There are 24,000 mobile phone sales reps in the UK.

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The same materials that are used in aeroplanes,

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some of it is used in this phone.

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And every year, the industry holds a competition to find the best one.

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It's the Oscar for the mobile phone industry.

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-Aah!

-Aaaah!

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Get in there! Go on!

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It's the same as it would be for a journalist

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to win the Pulitzer or for a writer to win the Booker.

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It scares me about what my potential is.

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From across the country, top sellers from all the major phone retailers

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face a gruelling series of challenges...

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What are the camera resolutions for the Samsung Galaxy A5?

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13 megapixel camera on the back and five megapixel on the front.

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..in front of expert judges.

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We are expecting to see people who could sell anything.

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So, here we have a flotation device...

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-BELL DINGS

-Oh, my God.

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I've written down one word and it says - painful.

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They've been given the power of being judges

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and I feel that it's really gone to their head.

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After six months of intensive tests,

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only the very best will win a place in the grand final.

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I'd like you to line them up in decreasing battery size.

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I'm not going to get my guns out just yet.

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And with it, the chance to change their lives forever.

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I'm proud of him, I'm proud of him.

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And it seems like, you know, you've done a good job.

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I'm emotional because I'm passionate,

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not because I'm soft.

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It's just so difficult. It's just so tough.

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If stress is for you, sell mobile phones.

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And the winner of Shop Idol 2015 is...

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Christ on a raft.

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100 started, but only

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36 remain.

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Let's get out of here.

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And today is the first of two regional heats

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in the search to find the nation's best phone sales rep.

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I'm one step closer to winning the competition.

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I'm stepping into the unknown,

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this is me stretching from my comfort zone.

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12 of the country's best sellers are heading for a top hotel

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in London's Knightsbridge

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where their selling skills will come under intense scrutiny.

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I've got to be 100% on my game, I can't let anything slip.

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At stake, just three places

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in the competition's glittering national final.

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I'm nervous.

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Butterflies.

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And for the losers, their dream of being a shop idol will be over.

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But for one candidate, there's an unexpected return.

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Oh, my God.

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I got a call yesterday evening about six o'clock.

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I've been brought back into competition.

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Tesco Mobile's golden girl Maria went out in the last round,

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but following a last-minute dropout, she's been given a second chance.

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I've done no revision, I've had like 12 hours' notice.

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It's like, wow, you know, all this happened so fast.

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-M.

-A.

-R.

-I.

-A.

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Yay!

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At 47, Maria who works in Kettering is the oldest candidate

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in the competition.

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It would be fantastic to show that actually age is irrelevant.

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Who you are is irrelevant.

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It's about being that...

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It's about being a shop idol.

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# I want 100% publishing so I'm gonna DIY. #

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Two of Maria's rivals are Ayyub and Kiet from South London

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who've been in the industry for less than 18 months.

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Oh, I'm not good mingling with nerves.

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Mate, well, everyone's going to be nervous.

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Whilst en route,

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they're getting last-minute advice from their manager, Jason.

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Mate, they're going to fire questions at you

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left, right and centre.

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They're going to make you feel like

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you've just been fucking chewed up and spat out.

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Guys, I've got gas. Sorry, I have to let it go.

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Let it go, I've been farting all morning.

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-Ohh.

-Oh, jeez.

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Whoa.

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For the winner, it's not just about a trophy.

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Do you want to take a picture?

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Previous champions have had their careers fast-tracked

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and their salaries doubled overnight.

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It's great.

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I feel a bit VIP.

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Hungarian-born Roland, who works for Three Mobile in Norwich,

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moved to this country seven years ago

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to start a better life for his family.

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For the last three months,

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his attention has been firmly fixed on one thing.

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Shop Idol is something like...

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I'm very passionate about this whole thing.

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And I'm very curious - where is the limit? You know, how far can I go?

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I'm feeling like I can reach everything I want at the moment.

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I'm feeling really high.

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At this luxury five-star hotel,

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the cream of the country's

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six biggest phone retailers have gathered.

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Today, I... A little bit nerve-racking,

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walking into a room full of people

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that are not wearing the same T-shirt as you.

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It's kind of like walking into the wrong end

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of a football stadium,

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and you're wearing the wrong colours of the scarf.

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They'll spend 12 punishing hours

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being put through four demanding rounds.

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-They're going to be really testing us and assessing.

-Yeah.

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No, it's going to be tough.

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And the judges will test everything from their selling prowess

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to their technical knowledge.

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The regionals is that first element

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where the contestants get to see the judges face-to-face.

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The guys have been scrutinised

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in the comfort of their own store.

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So we take them out of that comfort zone,

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and we just throw them into this set-up

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where they have to really sink or swim.

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Christian Azolan works for iSellMobile,

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the industry magazine which runs Shop Idol.

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Think this should go here or here?

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-I think it's fine.

-Are you sure?

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Fellow judge Sunetra Chakravarti is the editor of Mobile Choice.

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They are joined by mystery shopping expert Mike Dalloz.

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I want to find out how committed they are to this,

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what kind of ways they're self-improving,

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what kind of sales approaches they adopt.

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I want to test them in those areas.

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Congratulations for making it to the regional stage of Shop Idol.

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I really want you to think about why you're in this competition,

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what do you want to get out of it

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and why should I put you through to the next stage?

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I want to see impeccable product knowledge,

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and I'm not interested in long-winded explanations.

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There's over 25,000 people in the mobile phone industry.

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You know, I'm really interested in seeing

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your sophisticated sales techniques.

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What makes you the best?

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Months of preparation has come down to this.

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It's time for the first round.

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We believe a salesperson should be able to sell anything.

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You will have one minute to tell us the key features and benefits

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of a product that you'll pick out of the bag.

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Kiet, would you like to go first?

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The first round of the competition is a mystery bag.

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The challenge is to pull something out of the bag

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and give us directly, straightaway,

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the unique selling points of that particular product.

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Bring it to life, make it exciting.

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OK, so, the benefit of having a wig

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is on a Friday night, you can go out with your mates

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and have some fun with this wig.

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So, it will allow you to stand out to the crowd,

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and it brings out a lot of personality in you as well,

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-and it comes in different shades...

-BELL DINGS

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This is a 16-quilt toilet roll.

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Very efficient, very good in those messy situations.

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Um.

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Uh...

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So, here we have a flotation device

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that you can use in your bath...

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Um. Uh...

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Sorry, struggling here for a second.

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Next up is Maria.

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So, a ping pong ball is great

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not only to play ping pong across the table,

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provided you've got a bat.

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What else could a ping pong ball be used for?

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Oh, good question.

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Oh, I don't know why I even ask that.

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Where do go with a fucking ping pong ball? A ping pong ball.

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I mean, we gave Maria the ping pong ball.

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What did she do with it? Nothing.

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So far, most of the contestants have failed to impress.

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Right, we've got here, actually, chopped pork and ham.

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But will Roland fare any better?

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So, they actually look beautiful in the box.

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Why it would be good for you

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because it contains actually 90% of meat,

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which is absolutely fantastic.

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It's reusable, recyclable, so save the environment as well.

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Feel passion about ham which I do not like, it was really hard.

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He was pretty solid. You know, he spoke a bit too quickly...

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And I could tell he didn't really know what Spam was.

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But it was going right...

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He was teaching himself as he was going through it.

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-Yeah.

-But there's nothing wrong with that.

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The phone industry is an ever-changing workplace,

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and there are nearly 300 new products launched every year.

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There are over 50 phones in the market and updates released weekly.

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It is vital that candidates know their products inside out.

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The next round in the competition will test how up-to-date

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the contestants are with their knowledge of new products.

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SX, SX H, Z3, M9 and the Apple phones, of course.

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For Ayyub and Kiet, this, in theory, should be a strong round.

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Throughout the competition, the lads from South London

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have been able to draw on the expertise

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of one of the industry's star managers.

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"'The Maverick' Jason Appleyard wins Store Manager of the Year 2014."

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"An inspirational manager."

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And an inspirational human being.

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Knowing what it takes to get to the top,

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Jason has been drilling them with product knowledge.

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My concern from the start of this was always going to be

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their technical knowledge would let them down.

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They have to learn loads in a short space of time.

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So, he's written a product knowledge rap to ensure the facts sink in.

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# Like a flower I have...in the summer I have sprung

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# Thanks to the new Samsung

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# Whoo!

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# This fantastic LG G3

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# With a 8-megapixel front-facing camera

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# You can take a selfie with me!

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# Wiki-wiki-wa-wa

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# On this fantastic Lumia

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# You can use our 3G even zoomier

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# Wiki-wiki-wa-wa. #

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Stop saying that.

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But will the training pay off in the quickfire round?

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We're going to ask you some questions

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just to test your product knowledge

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and to find out what you know about the industry.

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On the Sony Xperia Z3,

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how many megapixels is the front-facing camera?

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Five megapixels.

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On the Xperia Z3, how much exterior noise is blocked out?

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Pass.

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What is the name of the Sony customer loyalty and content app?

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Pass.

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What's the screen size on the Nexus 9?

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Pass.

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OK, thank you very much. Thank you.

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A lot of the questions I did not know. A lot.

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HE SIGHS

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On the Xperia Z3 and Z3C,

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how much exterior noise is blocked out?

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98%.

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Can you give me three key lifestyle benefits

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of the Sony Xperia Z3 Tablet Compact?

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It's completely waterproof.

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If you're using it in direct sunlight,

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it's going to be easy to read

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and the battery stamina mode.

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What is the maximum distance Bluetooth can operate over?

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A metre.

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Ten metres.

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I'll go with about 150 feet.

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What is the ideal phone for someone

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who wants to watch and stream TV and films on the go?

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What? At the same time? Or do you just...?

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Do you mean watch...? No, cos you can't do that.

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Do you mean just either/or?

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-I'm looking for one clear product recommendation.

-OK.

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-I'll go with the S5 Mini.

-Maria, thank you very much.

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Usually a star operator in her own store,

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Maria's lack of prep time is counting against her.

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That's not about serving our customers the best,

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that's just being a technical geek.

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I've written down one word, and it says - painful.

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80% of all mobile phones are on Android now.

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It used to be 75, but it's 80 now.

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31-year-old Gemma who works for EE in Poole is one of the favourites.

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That's my award for Shop Idol that I got presented on the night.

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She entered the competition last year and made the top three.

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The fact that I got so far, it just means a lot to me.

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So, I had to have it next to Nan's photo.

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She was always telling me to work harder and try harder.

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This time around, she's started well again.

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And was one of the few to score 100% in her mystery shop.

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-Right, well, my name's Gemma.

-Gemma, thanks ever so much for that.

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-That's brilliant.

-That's all right. Thank you.

-Bye-bye.

-See you later.

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I'm going to up my game.

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Be a little bit more ruthless this year.

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I hope it's the year for me.

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It's Gemma's turn to face the judges.

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What is a unique feature of the HTC Desire Eye?

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We don't actually sell Desire Eye.

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I would say the BoomSound technology.

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What's the screen size on the Nexus 9?

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I'll say 7.9.

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Which LG handset has a 5.5-inch, full HD, curved POLED display?

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LG 4.

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OK, thank you.

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I'm OK.

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Very hard. Very, very hard.

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-SUNETRA:

-I expected more from Gemma.

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She did really well last time.

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She was top of the pile. Look at her scores now.

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Confident from a successful first round...

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HE GRUNTS AND CLICKS FINGERS

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..Roland is ready to face the judges again.

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Weee! Go, Superman!

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He's on something, seriously.

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Roland nearly cracked under the pressure

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of the mystery shop round last week.

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-Whose fault is that?

-Mine.

-It's your fault.

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Sort it out, fuck off and get some lunch

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or breakfast and sort yourself out.

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Need to control it, this energy that I got, I need to control it.

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And so he enlisted the help of a local drama teacher

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to improve his performance in the competition.

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-Pleased to meet you.

-Pleased to meet you.

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Good, hold it for a minute.

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-BOTH:

-Baa, bay, bee, bo, boo.

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Maa, may, me, mo, moo.

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-That's it.

-OK.

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What is the ideal phone for someone who wants to watch

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and stream TV and films on the go?

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I would recommend Sony Z3.

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The reason is why because it has vivid display,

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so it gives a sharp display for the person.

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It's very lightweight as well

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and waterproof.

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So, on the go, when somebody knock you,

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you know, it can fall in the water.

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It also has two days' battery life.

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Also it's a 4G phone, so gives you, like,

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streaming the music and the video is very, very seamlessly quick.

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Yeah.

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-Thank you, Roland. That's it.

-That's all right.

-Thank you.

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That was a solid product recommendation, wasn't it?

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-It is solid.

-Amazing.

-Awesome.

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HE HUMS

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Competition in the phone industry has never been more fierce,

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and 3,000 phone shops battle it out on the high street every day.

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I think it's very important to know what your rivals are doing,

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what their offers are, what phones they're doing.

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Because on the high street,

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your rival may be across the road from you, three stores down

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and they're fighting for the same customer you're fighting for.

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Halfway through the regional heat,

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and the next round taps into that spirit of competition.

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The head-to-head round is really us testing

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how much the salesperson knows about not only their company

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but their rival's company they'll be going head-to-head with.

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We cover 78% of the population.

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78%? We cover 98%.

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What we're looking to see is whether they know

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the unique selling points of their own company that's better,

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and they came promote to a customer than their rival's company.

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We have an app where you can add and remove bolt-ons

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every 30 days.

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Ours is flexible. You can increase and decrease any time.

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We don't actually charge for any capping onto the contract.

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We give our customers a whole package

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rather than just one or two items, so when they're on the move...

0:17:480:17:52

So, putting all their eggs in one basket.

0:17:520:17:53

So if one fails, they all crumble together?

0:17:530:17:56

But when the candidates face a rival within their own company,

0:17:570:18:01

like Gemma and Mark who work together in Poole,

0:18:010:18:03

instead of singing their store's praises,

0:18:030:18:06

they have to sing their own.

0:18:060:18:07

I really look into the detail

0:18:070:18:08

of what that customer in their lifestyle choices

0:18:080:18:10

and their hobbies...

0:18:100:18:12

I like to get more one-to-one with them,

0:18:120:18:13

so you actually know everything about that person,

0:18:130:18:16

what makes them tick.

0:18:160:18:17

Who's higher on the sales?

0:18:170:18:18

-Me.

-Me.

-Me.

-Me.

0:18:180:18:21

If you look at our figures in the last three months,

0:18:210:18:23

-I'm higher than you.

-OK, thank you.

0:18:230:18:26

I'm still shaking, but I feel more positive and hopeful now.

0:18:280:18:33

Guys, this is the head-to-head round.

0:18:330:18:35

Who is the better salesperson?

0:18:350:18:37

Ayyub has been paired against Kiet

0:18:370:18:39

who is not only his work colleague

0:18:390:18:41

but also his friend of ten years.

0:18:410:18:44

Remember this is a competition.

0:18:440:18:47

I think I'm a better salesperson

0:18:470:18:49

because I connect to all my customers.

0:18:490:18:51

Is that it?

0:18:530:18:54

It's not just about knowing the customer, yeah,

0:18:570:19:00

it's about building that lifestyle.

0:19:000:19:01

With me, my customer service is reflected on my NPS.

0:19:010:19:05

You talked about NPS which is your objective measure

0:19:050:19:07

-of customer service.

-Yeah.

0:19:070:19:08

-Who's got the higher NPS score?

-I've got 85%.

0:19:080:19:11

You may deliver a better service, but I do more sales.

0:19:110:19:14

Ayyub, what's more important? Sales or service?

0:19:140:19:17

Service.

0:19:170:19:18

And you're accepting that Kiet delivers better service than you?

0:19:180:19:21

OK, guys, thank you.

0:19:240:19:25

Fuck.

0:19:290:19:31

For me, Ayyub just doesn't have the enthusiasm.

0:19:310:19:34

He's got just such a dour way about him.

0:19:340:19:36

I'm just still trying to digest what just happened.

0:19:360:19:40

I was expecting more from Ayyub, to be honest.

0:19:400:19:43

I don't know. I don't know.

0:19:430:19:45

For Peckham-born Ayyub, selling phones is his first job.

0:19:500:19:56

I was searching for jobs left, right and centre.

0:19:560:19:59

Every time I received an e-mail back, I didn't even read it.

0:19:590:20:04

I just searched for the word 'unfortunately'

0:20:040:20:06

and just deleted the e-mail.

0:20:060:20:08

He eventually found employment through a charity

0:20:080:20:11

which works with Three.

0:20:110:20:12

I didn't think he was going to amount to much

0:20:120:20:14

because he weren't interested in school.

0:20:140:20:16

But Ayyub's father is yet to be convinced

0:20:160:20:19

that he has chosen the right career path.

0:20:190:20:21

You should've gone on to do the A-level, you dum-dum.

0:20:210:20:24

But, no, mate, you don't need qualifications. So, here you go.

0:20:250:20:30

His experience gives his sisters a level of measurement.

0:20:300:20:35

But they've surpassed him by miles, so I don't know.

0:20:350:20:38

HE SINGS IN ARABIC

0:20:390:20:42

He'd say to me, "You're going to end up on the streets."

0:20:420:20:46

I want to prove that I can make him proud and...

0:20:460:20:50

..I can be successful.

0:20:520:20:54

After nine gruelling hours of testing,

0:20:560:20:58

there's just one round left -

0:20:580:21:01

one final chance to convince the judges

0:21:010:21:03

they've got what it takes to be the Shop Idol.

0:21:030:21:06

Where are you? Where is he?

0:21:070:21:09

Ayyub and Kiet's boss, Jason, has been unable

0:21:090:21:12

to stay away from the venue.

0:21:120:21:14

Mingle. Mingle. Go talk.

0:21:140:21:16

Get your face out of your phone.

0:21:160:21:19

Having learned Ayyub's been struggling...

0:21:190:21:22

-Smile.

-..he decides it's time for a pep talk.

0:21:220:21:25

Fucking stand up.

0:21:250:21:26

Put your personality out there because right now

0:21:260:21:29

I don't think they know why you want to be here.

0:21:290:21:31

12 months ago you had nothing and then now not even within 12 months

0:21:310:21:34

you get into Shop Idol.

0:21:340:21:35

I want anger, I want fucking fire in your belly.

0:21:350:21:38

All or nothing, triple or more, go hard or go home.

0:21:380:21:42

Yeah?

0:21:420:21:43

There are just three places in the final at stake.

0:21:450:21:49

-Why should you put me through?

-HE SIGHS

0:21:490:21:52

It's a tough one.

0:21:520:21:53

And in the last round,

0:21:530:21:54

the sales reps have to sell themselves.

0:21:540:21:57

I actually get up in the morning thinking to myself,

0:21:570:22:00

"I've got to make people happy."

0:22:000:22:02

I've been looking at my strengths.

0:22:020:22:04

My top three are compassion,

0:22:040:22:08

enthusiasm and efficiency.

0:22:080:22:11

-Cos I like...

-Enthusiasm?

-Yeah.

0:22:110:22:13

-I didn't see that today.

-Did you not?

-No.

0:22:130:22:15

Maybe because I...

0:22:150:22:16

Well, actually, no, I disagree with you,

0:22:160:22:18

-I thought I was quite enthusiastic today.

-Are you for... Really?

0:22:180:22:21

That's my level of enthusiasm there. I was enthusiastic.

0:22:210:22:25

Thank you very much. Thank you.

0:22:250:22:27

They've been given the power of being judges,

0:22:270:22:30

and I feel that it's really gone to their head.

0:22:300:22:32

Cos I think they've been dreadful in there,

0:22:320:22:34

they've been really horrible in there.

0:22:340:22:36

The reasons why I entered Shop Idol

0:22:360:22:38

is because I want to take my career into the next level.

0:22:380:22:41

How would you feel then if you didn't make it through

0:22:410:22:44

to the next round?

0:22:440:22:45

Hopefully, I get into the final. Hopefully, I make it through.

0:22:450:22:48

-Thank you.

-Thank you so much. Thank you.

0:22:480:22:50

I got the feeling I might go through.

0:22:530:22:55

They love me. I think they love me.

0:22:550:22:57

So, Gemma, I would have expected 100% score

0:23:060:23:10

on your product knowledge.

0:23:100:23:11

Last time I remember you were one of the top ones.

0:23:110:23:13

I know I've buggered up on my knowledge,

0:23:130:23:16

and that's going to haunt me for a long time.

0:23:160:23:19

But my personality and the way I am, that I'm that passionate,

0:23:190:23:25

and that I want it will be enough to get me there.

0:23:250:23:29

Thank you.

0:23:290:23:30

I'm so angry that I didn't know it, and that I flustered.

0:23:340:23:38

Next up is Ayyub.

0:23:380:23:40

Ayyub is struggling cos he's too nice.

0:23:400:23:43

Hopefully, he's got that little ball of passion there

0:23:430:23:47

that he will go and unleash in the final round.

0:23:470:23:51

If you asked me 11 months ago where I'd be,

0:23:530:23:56

if I'd enter Shop Idol, I'd probably say no.

0:23:560:23:59

-Why?

-Cos from where I've come from...

0:23:590:24:01

Tell me, where have you come from? Where have you started?

0:24:010:24:05

I've come from nothing.

0:24:050:24:06

Like, a place with no opportunity, lacking in confidence.

0:24:060:24:12

11 months ago I wouldn't have been able to

0:24:120:24:15

look you in the eye and speak to you.

0:24:150:24:17

Who do you want to prove yourself to?

0:24:170:24:19

Mainly my dad.

0:24:190:24:22

When I was younger in school I didn't study well,

0:24:220:24:26

so he thought I would never amount to nothing.

0:24:260:24:28

I just want to show the world that you can come from nothing

0:24:280:24:33

and make something of yourself.

0:24:330:24:36

Are you proud of yourself?

0:24:360:24:37

-I hope you are.

-I am. I'm very proud.

0:24:370:24:39

-I'm proud of you.

-Thank you very much.

0:24:390:24:42

There is a lot to improve on.

0:24:420:24:46

I'm really happy to be here and...

0:24:460:24:49

I'm very humble right now.

0:24:490:24:52

-Ayyub, thank you.

-You're welcome.

0:24:530:24:55

-CHRISTIAN:

-I just know exactly how he feels

0:25:110:25:13

and, you know, the reasons behind it

0:25:130:25:15

and to prove his father wrong just hit a nerve with me.

0:25:150:25:18

It's about giving people opportunities

0:25:180:25:20

and changing their life for the better.

0:25:200:25:22

And it's just so tough.

0:25:220:25:24

Well done, yeah.

0:25:330:25:35

Jason's given him an opportunity, and he's changed his life around.

0:25:350:25:38

He just talked about where he was 11 months ago, it's just so much.

0:25:380:25:42

If they don't get through to the finals,

0:25:420:25:43

then the judges have got a problem.

0:25:430:25:45

If I was a judge, I'd put them through

0:25:450:25:47

for what they've learned, what they've achieved

0:25:470:25:49

and what they've done.

0:25:490:25:50

Is he telling me they're not shop idols? Behave.

0:25:500:25:53

The first regional heat of Shop Idol is over.

0:25:550:25:59

Right, let's shoot then. Bye.

0:25:590:26:01

See ya.

0:26:020:26:04

But the sales reps face an agonising wait

0:26:040:26:06

before they hear the results.

0:26:060:26:08

One week later and the judges have made their decisions.

0:26:200:26:24

For some...

0:26:290:26:31

SHE SHRIEKS ..it's good news.

0:26:310:26:33

CHEERING AND APPLAUSE

0:26:360:26:38

But for others...

0:26:400:26:42

-Nope, I didn't make it.

-..it's the end of the road.

0:26:420:26:45

"Unfortunately, you didn't make it to the grand final this year."

0:26:450:26:49

-OTHERS:

-Ohh. Ahh.

0:26:490:26:52

Oh, don't do that.

0:26:520:26:53

Gemma's colleague Mark and Kiet in Lewisham

0:26:530:26:56

have both been given a wild card

0:26:560:26:58

and must fight it out for a place in the final.

0:26:580:27:01

Next to find out is Ayyub.

0:27:030:27:06

Didn't make it.

0:27:120:27:13

I made it this far. I'm happy with that.

0:27:170:27:20

HE SIGHS

0:27:220:27:25

You've gone through the toughest, gruelling process

0:27:270:27:30

that there is to go through.

0:27:300:27:31

You got through that. You've done it.

0:27:310:27:33

And now you can take anything on.

0:27:330:27:35

I think by next year you're going to be an assistant manager.

0:27:350:27:37

-I don't want you being all miserable.

-I'm not.

0:27:370:27:40

Yeah, be proud. Hold your hands up high. Be a Lewisham legend.

0:27:400:27:44

Say the fucking mantra.

0:27:440:27:46

-We were born brilliant.

-We were born brilliant.

0:27:460:27:48

-We were born to be the best.

-We were born to be the best.

0:27:480:27:50

-We are amazing.

-We are amazing.

0:27:500:27:52

-We are exceptional.

-We are exceptional.

0:27:520:27:54

-We are Lewisham legends.

-We are Lewisham legends.

0:27:540:27:56

-You're amazing.

-No, you're amazing.

-You're amazing, you're exceptional.

0:27:560:28:00

-You're brilliant.

-You're exceptional.

0:28:000:28:01

You're fucking brilliant, yeah?

0:28:010:28:03

Don't ever fucking forget it, do you understand?

0:28:030:28:05

Do understand, yeah? I'm so proud of you.

0:28:050:28:08

Last to hear is Roland who's away in Hungary visiting family.

0:28:080:28:13

-Hello!

-And here's the result from his manager.

0:28:130:28:17

I don't know how to break this to you man, but...

0:28:170:28:19

Eh-hey-hey!

0:28:190:28:22

CHEERING

0:28:220:28:26

Let's get fucking out there.

0:28:290:28:31

To get into the final would be something else.

0:28:320:28:34

With just eight places left to fight for...

0:28:340:28:36

-Boom.

-Are you the finished article?

-Yes.

0:28:360:28:39

..it's do or die at the final regional heat.

0:28:390:28:41

-We've got the biggest and...

-You're the most complained about network.

0:28:410:28:45

It's a bit like willy waving.

0:28:450:28:46

I think it's actually a cock, if I'm honest.

0:28:460:28:48

-But who will survive?

-What's happening?

0:28:480:28:50

-It sounds really rehearsed that.

-I do find that offensive.

0:28:500:28:53

I am passionate about what I do.

0:28:530:28:56

Total nightmare.

0:28:560:28:58

# Do what I want cos I can and if I don't

0:28:580:29:00

# Because I wanna

0:29:000:29:01

# Be ignored by the stiff and the bored

0:29:050:29:07

# Because I'm gonna

0:29:070:29:09

-# Hate to say I told you so

-All right!

0:29:120:29:15

# Come on! #

0:29:180:29:20

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