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But the news. Sally has more business. | :00:00. | :00:14. | |
But with more than a billion iPhones sold, can the latest version | :00:15. | :00:26. | |
recharge a flagging formula for Apple? | :00:27. | :00:29. | |
Sony reboots the PlayStation as it prepares to do battle with the Xbox | :00:30. | :00:37. | |
Hello and a warm welcome to World Business Report. | :00:38. | :00:43. | |
Also coming up: The latest trade data signals good news | :00:44. | :00:46. | |
We start in San Francisco, where Apple has unveiled | :00:47. | :00:55. | |
It's water resistant, with a faster processor | :00:56. | :01:00. | |
and better camera, more memory and improved battery life. | :01:01. | :01:05. | |
The big change, which was widely rumoured in advance, | :01:06. | :01:08. | |
is that Apple is doing away with the traditional headphone jack | :01:09. | :01:12. | |
to encourage buyers to invest in expensive wireless headphones. | :01:13. | :01:16. | |
Apart from that, say the critics, it's the same old formula | :01:17. | :01:19. | |
As of this summer, Apple has sold more than a billion iPhones since it | :01:20. | :01:24. | |
launched the first model almost a decade ago. | :01:25. | :01:26. | |
In the three months to June they were down 15% on last year. | :01:27. | :01:37. | |
The smartphone market is slowing down, but Apple is also losing | :01:38. | :01:40. | |
market share to cheaper versions from Chinese manufacturers. | :01:41. | :01:44. | |
And it has failed to come up with new types of product to make | :01:45. | :01:47. | |
Apple hopes new versions of its watch, also announced | :01:48. | :01:52. | |
But some say Tim Cook is failing to keep up the pace of innovation | :01:53. | :02:00. | |
set by his predecessor, the late Steve Jobs. | :02:01. | :02:02. | |
Then there is the growing scrutiny of the company's tax affairs, | :02:03. | :02:05. | |
culminating in a $14.5 billion demand from the EU last week. | :02:06. | :02:14. | |
We'll be talking about some of this in a moment. | :02:15. | :02:19. | |
First, our tech reporter Dave Lee was at the iPhone 7 launch and has | :02:20. | :02:23. | |
Here we have it. The new iPhone seven. This one is in the jet black | :02:24. | :02:33. | |
colour. There are few improvements. One of them is better camera | :02:34. | :02:38. | |
technology, which stabilises in a way it did before. But the main | :02:39. | :02:42. | |
thing people will notice is for the first time he will notice there is | :02:43. | :02:46. | |
no headphone jack on the device. This has made it easier for them to | :02:47. | :02:51. | |
make it more water resistant and dust resistant, but there is nowhere | :02:52. | :02:55. | |
to put your headphones. You have a couple of choices. One is to have | :02:56. | :03:00. | |
headphones that go into the lightning port. He may have used | :03:01. | :03:03. | |
that to charge your phone in the past. You can now buy headphones | :03:04. | :03:08. | |
that go into there. There's also an adaptor that will change or | :03:09. | :03:11. | |
headphones to into there. A little bit ugly, though. Apple also want | :03:12. | :03:20. | |
you to buy these, the new wireless pods. They look very much like the | :03:21. | :03:25. | |
old earphones but of course our wireless. They just pop into your | :03:26. | :03:30. | |
ears and connect directly to your phone in a way they promise is much | :03:31. | :03:34. | |
simpler than using Bluetooth, because I find Bluetooth very | :03:35. | :03:38. | |
difficult. This will retail at $159 which I think puts them a bit at | :03:39. | :03:46. | |
risk of someone coming up to you and pinching them out of your ear. We | :03:47. | :03:50. | |
will see if that happens. But this is the new development for the | :03:51. | :03:52. | |
iPhone seven. Very interesting. Gavin Clarke is | :03:53. | :03:58. | |
senior editor at an online website. Talk us through the new phone and | :03:59. | :04:04. | |
the air pods and all of the various bits and bobs. You think it will | :04:05. | :04:09. | |
boost flagging iPhone sales? It is difficult to say. It is a very | :04:10. | :04:12. | |
saturated market at the moment, as you noted. Apple's on sales have | :04:13. | :04:18. | |
been falling after record-setting highs last year. This year sales | :04:19. | :04:21. | |
have slumped and of course there have been losing market share to | :04:22. | :04:30. | |
their number one competitor Android running phone, Samsung. Will people | :04:31. | :04:34. | |
want to go with cordless earphones? It is a big unknown at the moment, a | :04:35. | :04:40. | |
big risk. I was going to say, is that a problem, the fact that this | :04:41. | :04:46. | |
jackal and be there any more, so those expensive headsets? -- new | :04:47. | :04:58. | |
jacks. There will be a socket for the phone that will allow you to | :04:59. | :05:02. | |
plug your expensive headphones into that, but what they want you to do | :05:03. | :05:07. | |
is buy those expensive earbuds and that is pretty much what Apple do. | :05:08. | :05:14. | |
They will sell the watch but you have to get the phone to make it | :05:15. | :05:17. | |
work properly. It has worked successfully so far. One of the | :05:18. | :05:21. | |
other big trouble and is it is really expensive, so in markets like | :05:22. | :05:25. | |
India and China where they have very good alternatives that are really | :05:26. | :05:31. | |
cheap, it's a hard sell. Will the carriers, the middlemen, as it were, | :05:32. | :05:35. | |
will be heavily subsidised this iPhone seven so we are encouraged to | :05:36. | :05:39. | |
update our already pretty decent smartphones? I think the carriers | :05:40. | :05:43. | |
will have reservations. I can the days of the early iPhone, people | :05:44. | :05:54. | |
liked it because it was huge growth. Now we are looking at a saturated | :05:55. | :05:58. | |
market and people will look for something unusual and identities are | :05:59. | :06:04. | |
determined as to whether these earphones will make people spend the | :06:05. | :06:08. | |
money. -- undetermined. Carriers might not want to do a massive | :06:09. | :06:12. | |
subsidy, which means you are willing to upgrade. Yes. For all the talk of | :06:13. | :06:17. | |
India and China this is for the developed states and maybe the | :06:18. | :06:20. | |
Western European market. Thank you very much. I am sure we will talk | :06:21. | :06:24. | |
about it all day. It's also been a big night | :06:25. | :06:25. | |
for another technology giant. Sony has launched the latest version | :06:26. | :06:27. | |
of its gaming console, the PlayStation 4 Pro, | :06:28. | :06:30. | |
as well as a new slimmer version Will the re-boot give Sony the edge | :06:31. | :06:33. | |
over Microsoft's Xbox as they battle Michelle Fleury was at | :06:34. | :06:39. | |
the launch event in New York. She sent this report. The | :06:40. | :07:00. | |
PlayStation is an important part of Sony's future so there was plenty of | :07:01. | :07:04. | |
interest in the launch of its newest games consoles. The big on Vale was | :07:05. | :07:13. | |
the PlayStation four Pro, high dynamic for a sharper and clearer | :07:14. | :07:18. | |
picture. -- the big unveil. And there was a slimmer, cheaper model | :07:19. | :07:26. | |
of the PS4. One of the features of the PlayStation four Pro is for us | :07:27. | :07:30. | |
to future proof ourselves. Every industry trend says the great | :07:31. | :07:33. | |
majority of televisions that will be sold over the coming years will be | :07:34. | :07:40. | |
4K. So we are setting ourselves up to provide a longer and happier | :07:41. | :07:43. | |
future for PlayStation for as a platform. This is the first time | :07:44. | :07:50. | |
Sony has two consoles on sale with different graphic capabilities. Will | :07:51. | :07:55. | |
it cause problems for developers? Does it make the process more | :07:56. | :07:59. | |
complicated? Not really. We always try to push our resolution as far as | :08:00. | :08:05. | |
we can and now we can reach that potential on PlayStation as well. | :08:06. | :08:09. | |
Absent was any mention of Blu-ray technology, but the PlayStation four | :08:10. | :08:13. | |
Pro will be able to stream 4K video. We've always been very clear right | :08:14. | :08:22. | |
from day one that PlayStation four has been conceived and executed as a | :08:23. | :08:27. | |
gaming platform. Sony hopes there is enough to persuade hard-core gamers | :08:28. | :08:30. | |
to upgrade and help them beat competition from Microsoft. | :08:31. | :08:36. | |
Let's talk about China. Some encouraging news when it comes to | :08:37. | :08:40. | |
trade figures. Rico Hizon is following | :08:41. | :08:42. | |
the story for us. New gadgets, exciting. Tell us about | :08:43. | :08:52. | |
China. There are some signs that the Chinese economy may be turning the | :08:53. | :08:57. | |
corner and it made the month of data. But analysts are quite | :08:58. | :09:01. | |
positive about the numbers. It is for the month of August. Imports | :09:02. | :09:06. | |
have risen by 1.5%. The first expansion in 22 months. This | :09:07. | :09:10. | |
suggests the demand could be begin up. As for exports, they fell by | :09:11. | :09:16. | |
2.8%. Less than market expected. As we know, Beijing has been its -- | :09:17. | :09:21. | |
aggressively pushing for domestically led growth as it tries | :09:22. | :09:26. | |
to shift the way from export led expansion. If you take a look at the | :09:27. | :09:31. | |
trends, mainland exports have fell for 13 out of 30 months due to | :09:32. | :09:35. | |
sluggish demand and weak commodity prices. Imports have been in a long | :09:36. | :09:40. | |
slump, falling since late 2014. Thank you so much. | :09:41. | :09:47. | |
In other news: US firm Liberty Media has confirmed | :09:48. | :09:49. | |
it is buying control of Formula 1 for $4.4 billion. | :09:50. | :09:53. | |
It's taking over the stake currently held by private equity group CVC. | :09:54. | :10:01. | |
Bernie Ecclestone will remain as chief executive, but Chase Carey, | :10:02. | :10:04. | |
vice-chairman of 21st Century Fox, will become the new chairman. | :10:05. | :10:06. | |
Liberty Media has stakes in sports and entertainment businesses | :10:07. | :10:09. | |
including the Atlanta Braves baseball team. | :10:10. | :10:10. | |
It is part of the world's largest TV and broadband company Liberty | :10:11. | :10:14. | |
A lot more on that story on our website. Markets are pretty mixed, | :10:15. | :10:29. | |
but the news about China trade boosted stocks in Asia. See you | :10:30. | :10:30. |