James Lewis v John Cameron - UK Antiques Put Your Money Where Your Mouth Is

This is Put Your Money Where Your Mouth Is,

the show that pitches TV's best-loved antiques experts against each other in an all-out battle

for profit, and gives you the inside view on the secrets of the trade.

Coming up, our dealers show you that effective reconnaissance

-is not all about speed.

-If I don't slow down,

I may well miss something that's tucked away behind that Victorian pottery.

How to follow your heart when choosing which antiques to buy.

I like it. I could live with this.

And when selling your wares, it's as well to pick your buyers carefully.

They're hideous, tasteless, I think they're tacky.

Today it's The Lionheart against The Hammer,

as blue-blooded charmer James Lewis

takes on man of the people John Cameron

to see who can make the most profit from buying and selling antiques.

If I can't make a profit out of 150 quid,

I think I'd better hang up my gavel.

It's a culture clash of epic proportions.

The proud Prince of Portsmouth versus the Lord of the Derbyshire Vales.

If you love it, buy it,

but check it really carefully before you part with your money.

Risking their reputations and their own hard earned-cash in a battle that

will test their knowledge and their contact books to the absolute limit.

Wow, those portraits are gorgeous.

Our duelling auctioneers have got up to £750 of their own money to spend.

Their mission is to make the most profit over a week of challenges,

all of which will be going to their chosen charities.

Today's arena for battle is the

International Antique & Collectors Fair in Ardingly.

Held six times a year, this two-day fair sees up to

1,700 stalls, selling everything from

fine furniture and ceramics to glassware and textiles.

In the battle for profit there can be only one winner.

James Lewis and John Cameron, it's time to

Put Your Money Where Your Mouth Is.

It's a lovely day to be browsing for antiques.

-Beautiful, isn't it?

-So, here we are at Ardingly.

Hundreds of dealers are all working very hard to separate you

from your hard-earned cash. Speaking of which, have you brought it?

I have, all £750 of it.

Here we are, snap.

So, your strategy for today, what are we doing?

You know, I'm not going to tell you. I'm going to play my cards

rather close to my chest today.

Oh, same as last time, then?

-Yeah. How about you?

-You meanie!

-I'm not going to tell you either, so, well, good luck!

-Thanks!

Oh, our duelling duo are a bit cagey as they circle each other

like seasoned prizefighters.

But while they might not be willing to reveal a single

titbit of intelligence to each other, they've both come armed with clear strategies.

If you're a lover of antiques, or just somebody who likes to hunt

for a bargain, an antiques fair is the perfect place.

And here at Ardingly is one of the biggest antiques fairs in Europe.

It attracts vendors and sellers from, literally, all over Europe.

So, hopefully, my strategy today is to find something a little bit

continental, a little bit different and something really good value.

So, as he prowls this market like a lion through the savannah,

James will be hunting down items from the continent which will have

maximum appeal to his buyers here in the UK.

Surprise, surprise, his opposition is taking a very different approach.

The problem with having a strategy when you come into somewhere like

Ardingly is that it can all go out of the window

once you get here because there is absolutely everything here.

Every type of decorative art, fine art, you'll find it all here.

There are stalls packed with really good quality

reproduction items as well, which may well remind you of someone's

quirky habits that you know.

They're always good to earn a few pounds with those,

but I'm trying to avoid them and trying to stay focused on what I'm here to do,

that's to buy good things that I can sell and make a profit.

So, The Hammer will be landing on those items which are priced low

and which he knows he can sell high to his select list of industry contacts.

Both these mighty warriors are

ready to rumble, so it's seconds out, round one, and it's The Lionheart who

lands the first punch, picking up a decorated antique box for £35.

OK, first deal of the day done.

Look at that, isn't that a super little box?

It's likely to be Japanese.

This sort of style with the two colours, the copper and the brass,

is very much in the Magi Japanese period style, but for £35,

that's not expensive. I reckon there's at least £60, £70 there.

So, bargain!

Well, that's a mighty first blow from James, but his opponent is made of

tough stuff and he's spotted a funky coffee table priced at £45.

-What is it, '50s?

-'60s.

-'60s?

Yeah.

When you look underneath, they didn't do, like, a quality build.

-If you notice underneath, like, the chipboard?

-Yeah.

And then they would have bought those legs in

and then fitted them on there.

But all they've done is cut that bit out and put it at the back.

Are you sure I can't tempt you for 40 quid for that?

-Go on, then.

-Yeah?

-40 quid, done.

Good man. I don't know why I've bought this, but I just like it.

I've been walking around for half an hour, it caught my eye.

There we are, the first item of the day. Hope I don't regret it.

I do have somebody in mind, but if he doesn't like it,

I'm not sure what I'm going to be doing with this.

-I'm giving it away.

-You are.

40. Well, let's hope I don't have to, eh?

I'm sure you'll make a profit on that.

-Thanks.

-Thank you very much.

So, John is sticking to his strategy

of picking up items with specific buyers in mind,

but this bout has only just begun and he's warily circling the ring.

The problem is, with so many stalls and so much to see,

there's a temptation to rush round, especially when you look at tables

and they're full of Victorian bric-a-brac.

But there's where some people may make a mistake.

If I don't slow down and have a good look, I may well miss

something that's tucked away behind that Victorian pottery.

So, John is waiting for the right

moment to strike, while James is focused

on landing a series of early body blows, hunting down pieces to bulk up his booty bag.

That's interesting because that is

a really lovely quality miniature.

The idea was, if you were a lady of some standing in the 19th century

and you wanted to remember your loved one, there

was no such thing as photography, you would hire a miniature painter.

The asking price was 110.

I think if that was at a really good quality specialist antiques dealer

stand at one of the top fairs, they'd be asking probably

300, 350 for that, so hoping, hoping there might be £100 profit in it. We'll see.

That's a mighty purchase from The Lionheart,

and he's quick to follow it up with two Georgian picture frames, a felt chest,

a nutcracker and a Victorian table bowl, all purchased for a total of £40.

What a start! James has

racked up seven items and spent £175 of his own money in next to no time.

He's raining down blows on his

opposition, but the mighty Hammer isn't anywhere near the ropes yet.

I've got myself another purchase here. It's four limited-edition

pottery character jugs of, no less, the Fab Four!

They're fairly modern but they are limited edition,

and Beatles are very, very commercial.

I bought these because I know a mad Beatles fan.

I think he's going to see these and he's going to have them.

The chap wanted £120. A bit of hard negotiation.

110 was his best price, I got them for 100, so I'm happy.

I reckon I can double my money.

Brilliant. Now, I think it's time to look for James.

I think he's a real Nowhere Man.

Unfortunately for you, John, it's quite the reverse.

Your mighty opponent is racing round this market, and the latest piece to

catch his eye is this bronze bust.

Do you know who it's meant to be?

-No idea.

-Is 40 any good to you?

-Sorry?

I'll give it to you for 50.

And that's a fantastic deal.

45 and I'll take it.

-Go on.

-£45.

Deal. Thank you.

You may well be thinking, "Why on earth has he bought this?"

Well, that makes two of us! I'm thinking exactly the same thing.

Why on earth have I bought this?

But the great safety net for me is the weight of this.

It is solid bronze, and if I

can't make a profit out of it as a sculpture,

I can take it to the scrap man and get more than £45.

The Lionheart is hitting hard and fast today,

following up with a quick one-two and the purchase of this porcelain figurine.

This little figure was made around 1770, 1775,

and although it's not marked, if you turn it over,

there's an incised N and an incised number there.

And when you bite it,

the restored areas are softer

because when it's repaired you can't fire the porcelain again to as high

a temperature as you would need to make good, hard porcelain.

Perfect, that's worth £300 or £400.

Restored, hopefully, £100.

As he dances round this market like an antiques Ali,

James is well ahead on purchases,

but it's fair to say not many of them come from the continent.

I've bought a few continental things, which

I'm pleased with, but, you know, the Derby figure, the little miniature,

I'm equally pleased with those.

I wonder how John's getting on.

I bet he hasn't bought anything yet.

Well, the Hammer might not be landing so many punches,

but when he hits, boy, does he hit hard!

The man of the people has spotted two stylish clothes stands.

-What's your price on them?

-They're 100 quid for the pair.

-100 quid for the pair?

-Ouch!

Now, if I go home and say I bought something without trying to haggle,

-the wife, she's a Scouser, if I can tell you that...

-Start again.

They're 150 quid the pair!

Nice try, John.

What's your very best? What's your trade price on these?

-80 quid's the death.

-I didn't realise there were two.

I do like them. Can we have a shake on that? Good man.

-Thank you.

-Thank you very much indeed.

Right.

-Cheers, mate.

-All right, thank you.

And that's a powerful left jab from John,

and it's keeping him in the game.

Well, they say, "Wherever I lay my hat, that's my Home."

I don't have a hat but I have got a home.

I think they're stylish clothes hangers.

I hope somebody else has my taste.

80 quid, I'm pretty much sure I can make a profit on that.

The Lion and The Hammer are approaching

this bout in very different ways, but the match has only just begun.

They started the day here at the antiques and collectors fair with

a budget of £750 of their own money.

The Portsmouth Prince is stinging like a bee.

He's only made three purchases, but he's spent a hefty £220, which means

he's still got £530 in his kitty.

While the Lord of Derbyshire is floating like a butterfly,

striking quick and often.

He's racked up nine items, spent £265

and he's got £485 still to spend.

Seconds out, round two, and James comes bounding out of his corner like

a bolt from the blue. He's quick to strike, going for a giant tin bottle

and a mussel-shaped snuff box.

75 for the two?

80 I'll do for the two.

-80. You've got a deal. Thanks very much.

-Cheers.

-Thanks.

True to form, he's light on his feet, hitting hard and quick.

And he follows up with an orange sign

advertising tea and an old bus conductor's badge, for £58.

Deal. Brilliant. Thank you.

And then it's another old sign, advertising paraffin.

A tenner any good?

-Fine.

-Thank you very much.

Back outside, it's not long before a ceramic statue catches John's eye.

-A bit of Lladro there, isn't it?

-Yeah.

How much is that?

-200 on that.

-What's the best price you'll do on that?

-I'll do one and a half.

-You'll do one and a half?

You know that's a good deal.

It's quite a unique piece. There's no damage anywhere.

Yeah, all right.

-Yeah.

-You've got a deal.

The £150 price tag makes this statue

John's biggest purchase of the day so far.

It's a whopping great uppercut, but his opponent is watching his every move.

Come on, what have you got to say about this?

It is restored. I looked at it earlier. It had some hemming

round its neck when I looked at it.

Hang on a minute, what's James up to here?

You had it done, didn't you?

-Had the ear restored?

-Yeah.

Thanks for that.

-It's not really.

-Do you like these behind you?

Ah, so The Lionheart is trying to plant

seeds of doubt in the mind of his opposition.

-Are you sure they're not IKEA?

-Yeah.

There's a bit of age to them, you know.

Two, three, four months?

Go on, on your way!

Yes, nice try, James, but The Hammer's having none of it.

Time for our brave warriors to down the gloves and compare notes.

Strategy?

Not really following it. I tried, but I just can't help

picking things up and just wanting to buy them, so how about you?

I have to say, I've gone off piste again.

-Strategy is out the window and I'm impulse buying.

-Yeah.

And I did love my bedroom clothes stands until you ridiculed them.

I can't believe you've bought those.

I don't go to big Swedish department stores where they make furniture.

The only reason I know where they're from is because I looked at them.

And I liked them, too! I think they're quite funky.

So do you think we can do a deal?

-No. Well, I guess we ought to keep spending.

-Well, enough chitchat.

I think I've got over 300 quid in my pocket still, so, shall we?

-I think I have, too.

-Come on, then.

Well, after a few rounds of fierce combat, it seems our veterans are willing to share a lot more

than they were at the beginning of the day

when they first stepped into the ring.

Both of them have abandoned their original strategies,

but with the clock ticking, they need to spend that money, and fast.

James is ahead on purchases with 12 items under his champion's belt.

Now he's got his eagle eye on a tea caddy.

I'm trying to get something with a bit of something about it.

Is 30 any good for that?

No, sorry.

-Is 35 any good to you?

-Yeah, I'll do a deal with you for 35.

-Thank you very much.

-Thank you.

-Thank you.

Hear The Lion roar! The Lord of Derbyshire

is striking again and again, and if he carries on like this,

the Portsmouth Prince might well be floored.

He really needs to get a wriggle on and snap up some sure-fire bankers.

It's a Victorian hanging lamp,

which would have been hanging from a bracket.

Now, probably gas because you've got some air vents up the top here

-to let the gas fumes out. How much for the lamp?

-120.

-I'll give you £100 for it. That'll buy it?

-That'll buy it.

Good man. £100. OK, I took a chance on it,

but at £100 I don't think I can go much wrong, can I?

Well, let's hope not, John, because your opponent is powering round this market

and snatching up anything that he knows will make him a profit.

Let's have a look at this.

This is a really good-looking, practical piece of furniture.

What is it? When was it made?

I should think mahogany, 1840, 1850. Mid-19th century.

Around the outside of the drawer here, we have what's called

cock beading. Cock beading became fashionable around

1740, 1750 in England.

If we go to the leg, a very plain turned leg, but here we have little

sections of double turning here simulating bamboo.

Bamboo and the Chinese taste again became fashionable

by George IV, the Brighton Pavilion, inspired by the Orient.

If we look on the back,

the base of this furniture is made totally differently to the top.

This is stained pine, here we have mahogany panels.

I like it. I could live with this.

At £190, at last, I've spent

more than 30 on something! Thank goodness!

Ooh!

Oh, that's an almighty wallop!

That's just the big money purchase that James was hoping for,

and he's not about to let up.

He's spotted an African mask and, if he pulls this deal off,

he will have spent almost all his kitty.

It doesn't have a great deal of the age to it, does it?

-A little bit of damage.

-Ah, yeah.

But, you know, these things,

it's a good decorative piece.

Yeah.

Beautiful.

I'm going to make you cheeky offer.

You can probably turn me down, no offence taken. 90 quid.

That's not enough.

-No? OK.

-HE LAUGHS

What say 120?

I can give you an honest answer, I haven't even got it.

-What's the best you could do?

-100 quid.

-There it is.

-Deal.

-Thank you, James.

Deal. Thank you.

You've got yourself a real bargain.

Well, I love it and I can honestly say,

of all the things I've bought today, that is my favourite by a mile.

Today's big bout of buying is now drawing to an epic climax.

It's The Lion versus The Hammer and right now it's John

who's on the ropes.

He just wants to sell me something.

He's only spent £470 and, with the stall holders upping sticks and heading home, he desperately needs

to make a big-money purchase that will keep him from a crushing defeat.

I think it's time for more sunshine.

Come on, John, keep swinging those punches.

-John!

-50 quid.

-Done!

-You just said they were sold.

Wow, that came out of nowhere, but what are they?

I'm very pleased to sell them to you.

-I know you didn't want to take them home.

-I know.

-I told you, I've been honest.

-I know.

Well, that's good work from John.

Like the seasoned warrior he is, he dug deep and struck back.

Now, that is what you call an impulse buy.

I was walking back, didn't know that they'd still be there.

I didn't like them the first time I walked past them.

They were eye-catching and that's a good thing.

They caught my eye.

When I stopped earlier he wanted 75 quid for them.

He was packing up, he told me earlier he didn't want to take them home, so my timing was good.

I think he's pleased, I'm pleased.

£50, I must be able to make a profit out of that, surely!

Well, let's hope you're right, John, because the unstoppable buying machine that is your opponent

is still going strong.

Hello.

Have you got anything for £12?

-I've got a restoration job for a tenner.

-Oh!

I had originally 15 on it.

-Will you take a fiver for it?

-Go on.

-Yeah? Deal.

-Seeing as it's you.

Thanks very much. Thank you.

A fiver. There we go.

So, it's The Lionheart who gets the last jab in before the final bell.

Our warring warriors have given their all and with the buying now over,

it's time to find out who's spent what.

James and John both started out with £750 of their own money.

The Hammer picked his punches, making six purchases and spending a total of

£520.

The Lionheart spent £743 and he made a whopping 12 purchases.

Our dealers have used their knowledge and experience to buy the items

they think will net them the most profit, but before they go their separate ways,

they're keen to have a quick snoop of their opponents' wares.

So, here we are. You bought a number of items today.

How many exactly have you bought, James?

-16, I think.

-16 items.

Have you spent all your money?

No. I was gutted.

What, that you spent all yours? No, I had seven quid left!

Anything you regret buying?

That horrible velvet box on the top, I wish I hadn't bought that.

-Pretty horrible, isn't it?

-Well, I have to say...

-How about you?

My table. When I bought it, it caught my eye.

Ever since I've bought it, I've thought, "What have I done?!"

The Lladro's great, you know? I have to say, I wish I'd had a go at that.

I can't wait to get home and have a look and see what I can find out in my reference book.

So, what are you going to find out in your reference book on these?

Well, I'm going to take your word for that, but I'm going to blot it out

because I think I can still sell these.

They're quirky, eye-catching. I just won't mention the high street store.

I think they're arty. I'm going to call those Picasso-esque dressing stands.

-Job done! Good luck. Have fun.

-See you soon.

-Absolutely.

It's now down to James and John to go their separate ways and start selling their items

with the aim of securing as much profit as possible on each piece.

As well as the Lladro sculpture of a boy and a goat and his clothes stands,

John will also be selling a 1960s table, four Beatles character jugs,

a pair of giant wicker lampshades and this large lantern.

And along with his small velvet box,

James also has to sell a Derby porcelain figurine, this tribal mask,

this Victorian portrait miniature, a bust and bronze Art Deco statue,

a selection of other boxes and tea caddies, two vintage signs and a bus wibadge,

this metal beer bottle tin, a nutcracker and this Victorian table bowl,

a pair of Georgian frames and this Regency side table.

For James and John, buying their items was just the start of this epic challenge.

With their arsenal of antiques complete, The Lionheart and The Hammer must now

sell their purchases for as much profit as they can.

The Lionheart can think of nothing but his arch rival.

This is John...

..and this is Cameron.

While The Hammer is equally obsessed with his opposition.

You may be watching me, Lewis, but I'm also watching you.

And whilst you may be the Champion

of the Derby Dales, I'm the King of the Solent.

Our duelling dealers are both pulling out all the stops to find buyers,

rifling through their little black books and setting up deals

left, right and centre.

But, until they've shaken on it and the money's changed hands,

no deal is truly sealed.

The Hammer is first off the blocks.

He's armed with the last impulse buy that he made, the giant wicker lampshades purchased for £50,

and he's thinking they might be of interest to a local hotel.

-So, here they are, what are your thoughts?

-Yes, they're impressive.

-You said lamps, they're quite larger than I thought they'd be.

-Really?

Yes, but they're nice.

These will have great visual impact here and they'll be a good talking point for your customers.

-Yeah, first impressions, I do like them.

-Yeah?

So, do you think you'd like to buy them?

-What sort of money are you talking?

-Well, I think they're unusual.

-They are.

-I reckon they're worth a couple of hundred quid.

-Goodness. Not each!

-No!

-OK.

-So, what would you be willing to pay for them?

-About 125?

-Well, I tell you what, I'll split the difference with you, £150 and they're yours.

-Go on, then.

Yeah? Good man.

The Hammer's off to a flying start with a £100 profit

on his giant lampshades and, always a man to go the extra mile,

he even helps to find a home for them.

In Derbyshire, The Lionheart is itching to get his first sale under his belt.

He's invited his old friend Ian, an avid collector of Derby porcelain,

to come and have a look at the figurine he bought for £45.

It is Derby, isn't it?

Yeah, it's got a little head on it.

It's got patch marks.

What do you think, 1775 or so?

Yes, yes. It might be a little bit earlier.

-Have you got her already in your collection?

-No. No, definitely not.

I wouldn't have one as bad as this.

Thanks!

Ouch! Well, it looks like Ian might be a bit of a tough customer.

What do you think she's worth?

Well, bearing in mind it's a sort of stuck together bits, 100? 110?

I can see there's some horrible figure coming out.

Forget it!

I haven't even said it yet!

I could have said 90!

-There's a nice big sticker mark on the back.

-Is it holding it together?

Chuck another tenner in and I'll rub it off for you.

-So you want 120?

-Is that all right?

-Yeah.

-We've got a deal.

-I'll take a deal with that.

-Brilliant. I'm so pleased.

I forgot my chequebook.

It's OK, I only take cash anyway!

Yes, nicely done.

The Lionheart holds on and closes the deal, walking away with a £75 profit.

Now, The Hammer's strategy at the antiques fair was to

buy with potential customers in mind, and he's not wavering from the plan.

I'm going to meet a girl called Lucy who runs a vintage clothes shop.

We've never met before. It's all about making a profit and, hopefully, I'll get one here today.

Right, Lucy, I described them to you on the telephone yesterday,

but give me your honest first impression.

I love them. I think they're amazing.

I didn't expect them to be like this. I thought they'd be

more the fine wiring type mannequins. I think they're great.

'That's a great start.'

-Genuinely?

-Yeah, I really do.

I think they'd make a great window display to hang accessories off,

during Christmas time or something like that,

to hang some sort of small pieces off so you could still see the frame

of the mannequin, because I think it would ruin the frame if you did cover it up completely.

I think it would be great to have them on show because they're a great shape.

OK. You want to buy them?

I am interested, I must admit, yes.

I could push 100.

I think 100 would be just right.

You drive a hard bargain.

-Yeah, I do.

-I had it on good authority.

Is that your best price today?

-It is.

-OK. I'm going to take your £100.

-OK, thank you.

-Jolly good.

-Thank you very much.

Great. Well, I can't wait to see these in the window.

There you are, it's about knowing your market and knowing when to

close the deal, and The Hammer is a true expert. He made a £20 profit.

The Lionheart has picked his target for his next sale

and he's taking a step back in time.

Here at the National Brewery Centre, bottles of beer are a bit of

a theme, as you can see with this wonderful old car.

That leads me to believe that this is probably the right place

to sell this.

-Hello.

-Hello, there.

-How are you?

I'm very well thank you. So, what have we here?

I saw this at the Ardingly Antiques Fair and I thought,

"Look at that, I know the perfect place for that"!

-Yes.

-And I just thought it was rare, but they seem to be everywhere!

But what do you think?

Not that rare, but unusual.

Unusual in as much as it's got a blue triangle as opposed to

a red triangle, so that makes it interesting from my point of view.

-So, OK, cut to the chase, do you like it?

-I do.

I was hoping to start the negotiations around 200, something like that.

Goodness gracious me, great balls of fire!

-Well, I don't think I could go quite that high.

-Make me an offer.

How about 150?

150, you've got a deal.

-Deal.

-Absolutely. Thank you.

I think that's fair.

Well, that's a £70 profit from that blast from the past, and James still

has the snuffbox to sell.

With 17 items to sell, James knows speed is of the essence.

In quick succession he racks up four more sales.

The Japanese box earns him a profit of £55.

The pair of frames nets him £20 profit.

The Victorian table bowl sells for £40 profit.

And, finally, James bags £20 profit for the nutcracker.

James may be feverishly offloading his mountain of items,

but John still has four purchases left to sell,

so to ease the stress our number-one antiques superstar lets off some steam.

MUSIC: "Are You Gonna Go My Way" by Lenny Kravitz

John Cameron, ladies and gentlemen, the coolest dad in the world!

James, if you beat that, it'll be the great rock 'n' roll swindle!

Yes, well, band practice over, where better

for our antiques rock god to go than his hairdressers?

But not to get that breathtaking barnet styled.

No, instead The Hammer is hoping he might be able to do a deal on his 1960s table.

I hope you like it.

-There we are.

-Oh, it's nice!

You like it?

-Yeah.

-Genuinely?

-I do like it. It's like a clover.

-It's nice, isn't it?

-And you girls are into the retro thing, aren't you?

-Yes, I am.

See how they've done it? That's cut out of there.

-If you lift that over, it fits on like a jigsaw.

-I see.

-That's quite smart, isn't it?

-Very clever.

Do you think you'd like to give this house room?

-I think so.

-Yeah?

-Yeah.

Well, I think it's worth £100.

What do you reckon?

If I see this in a store, I'd probably think maybe £55, £60.

-Listen, you're rinsing me here!

-SHE LAUGHS

Get it, rinsing me?

How about 75 and it's a deal?

-75 and it's a deal?

-Yeah.

-Sam, do you know what?

I think that's a snip at 75 because you've got a deal.

It's more than a snip, Mr C! It's a profit of £35.

Both our heavyweights have made some cracking sales,

but who's surging ahead and who's slipping behind?

So far John 'The Hammer' Cameron has sold £325 worth

of antique fair items netting a sturdy profit of £155.

Rival James 'The Lionheart' Lewis has sold £470 worth of goods,

banking £280 profit.

The Lionheart may have opened a lead in today's battle,

but he's still got plenty more items to sell.

Hold tight, please!

To secure victory he needs to keep up the pressure,

so she's decided to take another step back in time.

He's heading for the National Tramway Museum,

armed with the two metal signs he bought for £68.

Well, as you can see by looking around - look on the end of that building there -

they are full of these old enamel signs.

They're everywhere, so this is the very logical home for my signs.

What do you think?

-Shall we just have a closer look at it?

-OK.

I'm certainly very happy about both of them

and happy to attempt to acquire them.

Shall we, say, start at £100?

I think that's a fair offer.

-I think it's on the conservative side though.

-Yes.

I'm against John Cameron and it's Derbyshire versus Hampshire, so come on!

OK, how about 150 the two?

130 and we can offer you a tram ride.

-130, you've got a deal.

-Thank you.

The Lionheart pockets £62 profit for the metal signs

and, during his tram ride, The Lion with a soft heart is overcome

by a sudden bout of generosity.

-There you go.

-Oh, brilliant!

-Thank you very much.

-It's yours, it's a present.

-Thank you very much.

-My pleasure.

Having already made the profit he came for,

James is happy to give away his bus badge

and he doesn't look back because he's a man on a mission.

He sells his tea caddy for £25 profit.

The bronze statue he bought for £5 makes a £55 profit.

And there's £50 profit on the mussel shell snuffbox.

As The Lionheart's sales mounts, so does the pressure on The Hammer.

Our man's not wilting though,

and he's hoping his next sale will keep his own profit-ometer rising.

I've come to Hayling Island to meet a writer and publisher I know

who is a Beatles fan.

Not only that, but my Beatles jugs that I've bought

have a nice link to the place he lives.

Well, The Hammer's obviously thought this one through,

but can he seal the deal?

They're nicely done, aren't they?

-Do you want to know what I think of them, honestly?

-Go on.

I think...

they're hideous.

I think they're tasteless. I think they're tacky.

Oh, this could be a bit of a disaster.

And I love them!

Hallelujah! The Hammer's instincts were bang on.

I'm glad you added that last bit there, Stuart, I really am!

I love them in an ironic way.

You're going to love them even more cos there's a story about these.

Now, you see on the bottom there, "Modelled by Ray Noble,"

-who lived literally a mile from where we are now.

-Wow!

Do you like them even more now?

They're coming home! That depends on the price, of course.

All right, well, since you mention it, I think that they're worth £180.

So what do you think?

-STUART EXHALES

-£180.

-I could do 150.

-150?

Do you know what?

-I love you, yeah, yeah, yeah.

-That's a deal.

-Good.

Cor, it looked bad there for a minute,

but The Hammer walks away with £50 profit.

The Lionheart still has five items left to sell and time is running out.

So, he decides to put three of them into auction with no reserve price.

Could be risky.

First up is the miniature portrait.

I think I paid a little bit too much money for it,

so if I make a profit on that I'll be thrilled.

At £120 I'm bid. 120. All done?

Quite sure? Finished and away at £120.

You're out on the 'net.

-Selling and away at 120.

-That's not good. That is not good at all.

Oh, The Lionheart isn't happy.

He makes a small loss of just over £6 including selling fees.

Next up, the bust James bought for just under £32.

At 140 I'm bid. 140.

140. 140. Shall we say 50, quickly?

It's in the room at 100... 150.

I'm bid 150. At 150. I'm bid 150.

I'm bid 150. Are we all finished? On the 'net and sold and away at £150.

-Finished.

-I'm thrilled with that.

150, great result.

Mmm. Things are looking up.

That's a profit of just over £73 after auction costs.

The last lot under the hammer is the small felt chest.

£28 I'm bid. Are we all done?

Quite sure? Finished and away.

It'll make a lovely jewellery box, this will. At £28 and sold.

The Lionheart makes a profit of just over £9 including fees,

so he walks away from the auction with just over £76 in profit.

The Hammer is desperate to score some major profits of his own

on his last two purchases.

He's picked out a local pub with a collection of lanterns

as the ideal target for his next potential sale.

I think this is copper under all this paint.

I've cleaned up the glass, it's come up quite nice,

but if you get this stripped off with some paint stripper

you'd have a nice copper shiny lamp under here.

-Do you like it? It's an early gas one.

-Mm-hm.

-Go on, 150.

-Can't squeeze another tenner out of you?

160?

160?

155?

155, you've got yourself a deal.

There's no messing from John and he pockets £55 profit.

In response, The Lionheart turns his attention to his most expensive buy -

the mahogany side cabinet he bought for £190.

He's lined up an appointment at a local boutique hotel

in the hope that owner Tim will be interested in it.

So, you've seen the image.

What do you think to the actual furniture, do you like it?

I'll turn it over and have a bit more of a look.

-OK.

-But I think it's quite handsome. The proportions are good.

I was just wondering about the veneers on these little doors,

which seem more ambitious and elaborate than the rest of the mahogany.

I thought that as well, until you come down here

and there's a little rectangular panel...

Yeah, good point. That is a similar kind of veneer.

-It marries it beautifully.

-Yeah.

I thought it was a marriage when I bought it. I think now it did actually start life together.

Why don't we see if we can find a spot for it,

because I think if we can, it's just the sort of thing that would look well in a house like this.

It's a bit earlier than the house, but never mind.

Let's see if we can find somewhere for it

and if we can, see if we can do a deal.

-OK.

-Would you mind giving me a lift?

-Not at all.

-Thank you. Which way shall we go?

-Let's go this way.

-Past the croquet lawn.

Help!

The Hammer has travelled to Kent to try and sell

his last and most expensive item, the Lladro statue he bought for £150.

He's made contact with a goat sanctuary,

hoping that the subject of his statue will appeal.

Well, they're very friendly.

Very friendly indeed!

I'm just hoping it doesn't like my jacket!

Right, here's another one that I'm hoping we'll be able to add to...

He just bit my ar... He just bit the microphone pack!

Oh, nasty!

The Hammer nearly turns the air blue, but soon recovers his composure.

-Can you tell me a little bit about it?

-Of course.

It's made by the very famous factory of Lladro.

This particular piece - a sculptural piece - is quite scarce

and they're very expensive when they're first made.

I found two that are for sale other than this one,

both of which are in America.

One of those is for 2,300,

which is about £1,500.

The other one is 1,250, which is about £800 at today's exchange.

I'm not asking you anything like that,

but I'm going to ask you £300 for it.

That's a bit more than I was thinking of. 245?

Oh, come on. There's still a good profit in this.

All right, my final offer - 255.

-260, come on.

-255.

-255?

-Yeah.

OK, 255. You've got yourself a deal.

-OK. And you've now got yourself another goat.

-Jolly good!

Another one for the herd.

Well, John overcomes a goat attack and some determined haggling

to seal a profit of £105.

James, on the other hand, still has a couple of items left to sell,

but he makes a radical decision with one of them.

The thing is, if you use your heart, you often make mistakes

and you buy things that nobody else would want.

It's commercially a nightmare.

The good thing is, though, if you use your heart,

you don't mind living with them afterwards.

I quite like this. Good job really!

Oh, it's not like The Lionheart to admit defeat.

He's having to keep his tribal mask, which leaves him with a £100 loss.

So his fortunes now depend on the sale of his side cabinet.

We'll find out later if James managed to secure the price he needs for victory.

Time now to tot up the totals

and reveal who is today's Put Your Money Where Your Mouth Is champion.

The Lionheart and The Hammer both had up to £750 of their own money

to spend at the antiques fair.

John bagged himself six items spending a total of £520,

while James bought in bulk, splashing out £743 on a whopping 17 items.

All the profit James and John have made over a week's challenges

will be going to their chosen charities,

so without further ado, it's time to find out

who is today's Put Your Money Where Your Mouth Is champion.

-Mr Lewis!

-Mr Cameron, how are you?

-I'm all right.

-Very well.

I bet those coat stands saved your bacon.

Not quite saved my bacon, but they were a couple of pigs, that's for sure!

I still made a profit though,

but the best thing I sold was my Lladro sculpture.

-My best thing?

-Go on.

-My mask.

-Your mask?

The best thing about it... I've still got it!

Right. OK, come on, look, put me out of my misery.

-OK.

-On three.

-One...

-One, two, three.

-Oh, ho!

-Hang on a second!

-How did you do that?

-Come on.

So it's a victory for James thanks to the sale of the side cabinet.

You've got a deal. Super. Thank you very much.

The Lionheart more than doubles his money with a profit of £210,

ensuring a handsome victory.

Well, beaten at the antiques fair by the Dick Dastardly of Derbyshire,

James Lewis. But, a consolation, I made £365 for my charity.

I'm really surprised at that end result.

At the end of the day, I spent a lot more money than he did

and, I guess, as Del and Rodney would say, he who dares wins, he who dares wins.

Yes, you can't keep a good man down.

and there's still more challenges to come before our dealers' profits can be banked,

starting with tomorrow when The Hammer gets the chance to even the score

as our two warring warriors go head to head at an auction.

-No, that's not mine.

-Well, just show yours anyway. 1976.

-Same number?

-Yeah.

-1976.

-You're paying for it now!

-I'm not!

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