James Lewis v John Cameron - Showdown Put Your Money Where Your Mouth Is

This is the Put Your Money Where Your Mouth Is showdown,

-the greatest challenge our experts have faced yet.

-Great start.

In just 48 frantic hours,

our duelling dealers will each have to source,

buy and then sell an entire stall's worth of antiques,

testing their knowledge, stamina and nerve to the absolute limit.

Coming up, our dealers show you the things to look out for.

If you saw that, then it's a really good object.

Without it, it could be made by anybody.

How dealing can sometimes be painful.

155, cost price, that hurts.

And how even the experts can surprise themselves?

Why did I buy these? I don't know.

Today, it's the final battle between James "the Lionheart" Lewis

and John "the Hammer" Cameron.

Throughout the week, they've been fighting it out

to see who can make the most profit from buying and selling antiques,

but now it's time to find out what they'll be taking on today,

the most difficult challenge of their dealing careers.

Nice gold envelope. I wonder what this is.

Hope it's not the P45.

OK, I have my golden envelope.

This has my challenge inside, so let's have a look.

"James Lewis, this is your showdown.

"The challenge is simple.

"You have today to buy antiques and collectibles from wherever you like.

"Tomorrow, you must sell your items off a stall at the Shepton Mallet antiques fair

"in direct competition with your opponent, John Cameron."

Both our duelling dealers have up to £1,000 of their own money to spend.

Gosh. OK.

The winner of this challenge will be the one who makes the most profit.

"By 5pm today, you must finish buying,

"then travel to your hotel room,

"where you will meet your opponent, James Lewis.

"You will find the suggestions for places where you can buy your items,

"together with the details of tomorrow's market. Good luck."

Good luck? What have I got to lose?

Well, apart from £1,000 of my own money that is.

So our duelling dealers have got one day

to buy up an entire stall's worth of antiques.

Tomorrow they'll be selling the whole lot in direct competition to the antique hunters

at the Shepton Mallet giant flea and collectors market.

With well over 200 stalls here,

the competition for custom will be intense.

Antiques, jewellery, clothes and furniture pack the stalls.

An eclectic mix of goods that attract the public,

professional dealers and collectors.

For the Hammer and the Lionheart,

the key to victory in this challenge will be watertight strategy.

My strategy today is going to be simple.

People are always asking me in auction houses, what should I buy?

And I always say to them the same thing, buy what you genuinely like,

because if you can't sell it, you can always live with it.

So as I'm spending £1,000 of my own money,

if I can't sell it, at least I can bring it home and keep it.

Fool-proof. Well, although Mrs Cameron says I've got no taste,

so might fall at the last fence.

I'd better get on. If I know Lewis, he'll be running around,

literally like a bull in a china shop.

So the Hammer will be relying on his own impeccable taste - the perfect plan.

Well, so long as Mrs Cameron isn't a customer.

John is combing his house and gathering the things he needs

to make his next 48 hours a success.

Rival James is also trying to come up with a match-stealing strategy.

My strategy today is to buy lots of things, small value, small profit,

and hopefully not make a loss.

I'm sure John is already buying, so I'd better get out there myself.

So less is more for the Lionheart,

who will be aiming to pick up a high volume of low value items

and turn around as much stock as possible.

With wallets loaded and battle plans drawn,

it's over the top and into the fray for our gung-ho heroes.

Both our experts now have less than nine hours

to buy enough items to fill their stalls.

They then need to hotfoot it to their hotel in Shepton Mallet.

James is heading for a local antiques centre.

I know them really well and they are only a few doors away from my sale room,

so if I can't persuade them to give me a bargain,

I can't persuade anyone. Here we go.

This showdown is on.

The Lionheart is on a trajectory bound for his local antiques centre,

looking to pick up low-cost collectable pieces

to tempt the buying public at Shepton Mallet.

But James isn't content to just sit idly by

whilst his driver gets him to his first destination.

Oh, no, his finely honed dealing brain has hit on a plan

to maximise the amount of bargains he can get his mitts on today.

The Lionheart has contacts in all four corners of the Midlands

and one of them, Steven, is on the end of the phone at a local auction house.

I've looked online on my phone

and there are a couple of things I'd like to have a bid on, if possible.

There was a lot of copper there, sort of about £40 or so.

I'd like miscellaneous lots, so I can split them up and put low mark-ups

on each thing in the box.

Is that all right? All right, brilliant. Cheers, mate. Bye.

That's great. Super.

So he's going to have a bid for me,

and if he's going to go home or whatever,

he'll leave the bids with the auctioneer.

They're commission bids - the auctioneer bids on your behalf

to save you wasting time at the sale room.

For a busy antiques dealer, that's the way life is.

So using his van as an office and the technology at his fingertips,

James is building up his arsenal of antiques from the road.

But what of his rival?

The Hammer is speeding along the coastal highways and byways,

en route to an oasis of potential bargains.

I'm off to Ford open-air car-boot sale, which is a Saturday affair.

It's going to give me lots of options to buy lower value items,

which I think may well be more suitable for that particular fair.

People start here at about six-thirty, seven o'clock,

so I may have missed some of the best bargains.

But the clock is ticking and I need to start buying.

So the Hammer is racing to a boot sale.

Remember he's not only up against the Lionheart -

both our brave boys are pitting their wits against Old Father Time.

And whilst John's in transit,

James is gearing up to shop till he drops.

Got to think straight. Think straight. Oh, dear.

I have never, ever done anything like this before.

I'm not selling to people from the rostrum,

I'm not selling to clients that I know,

I've got to try and buy things for people that I don't know.

Look at that split.

That's been there

for at least 150 years.

That could even be 18th Century.

It's a nice early bowl, that.

And at around £20 to £30, it's not expensive.

The Lionheart has found his first potential purchase.

He's earmarked several other small pieces

and plans to use his renowned charm to negotiate a group price.

His next find is big, bold and a bit of an eye catcher.

It's a copper tray in the style of

Keswick School of Industrial Arts.

And Keswick, up in the Lake District,

was the leading area for beaten metalwork,

and there was Newlyn right down in Cornwall,

and there was Keswick in the Lakes,

and between them they made almost all of the arts and crafts copper work in England.

Because of the way the arts and crafts things were manufactured,

only the very rich could afford them.

What you would tend to look for is along this border line here,

you would see if there was a mark saying KSIA,

for Keswick School of Industrial Arts, or Newlyn.

If you saw that, then it's a really good object.

Without it, it could be made by anybody.

So...

Looking there...

there's nothing.

Well, the copper collectible might not quite be what James hoped for,

but if the price is right, it will be a boost to his antiques arsenal.

Down on the south coast, it's Hammer time.

John has arrived at the boot sale but it's mid-morning,

and in boot-sale terms that's very, very, very late in the day.

Here we are at Ford car boot

and already people have bought bargains and are leaving,

so I've got to get on and see if I can get some bargains.

You're right, this boot sale is winding down

and your opponent is already up and running,

so what you need is a little less conversation and a lot more concentration.

£10. £10. Thank you very much.

I suppose you want it wrapped up n'all?

Since you offered. £10, sir.

Pretty soon, the Hammer is snapping up bargains left, right and centre.

-£10 and I'll leave you alone.

-Go on.

-£10. Thank you.

Oh, I like you. £3.50. Do I get the music books as well?

-You can take those.

-Wow, what a result.

-Will you take a tenner for them?

-12.50.

-Go on, then.

How much for the chair?

-20.

-20. Would you take 15 quid for it? yeah.

55.

A reindeer pelt might make Santa's eyes water,

but John's £55 purchase has been ethically farmed and produced.

the Hammer is smashing through this boot sale like a bargain-seeking missile.

He's focused on just one thing -

picking up pieces that will attract the buyers at the market.

-A lovely Deco one.

-How much is that?

I've got 125 on it. I'm open to sensible offers.

-What's the very best you'll do on it?

-I'll do you 100 quid on it.

-£100.

-Yeah.

-OK. I'll buy that for £100.

At £100, the Art Deco stag sculpture is John's biggest spend so far.

He's now purchased a total of eight items,

and he's storming away in the chase for today's title.

Back in Derbyshire, James has settled on a collection of items at the antique centre.

He must now cut a deal for them.

-20, 20...

-20.

-20 and 20.

-That was 70.

-We settled on 70, yeah.

That was 20. No, yes, 20.

-Yes, it was, yeah.

-So that's 90.

90. That was 20. 110.

-And that was...

-40.

150. And that was 22.

-22.50.

-22.50. So what are we up to?

I've lost count now.

70, 90, 110,

that was 40...

150, 152.

152, 172.

£174.50.

170 the lot?

It's not a huge discount, is it?

-Go on, then.

-170. Brilliant. Deal.

Great. Super.

The Lionheart dips into his kitty to the tune of £170.

Time will tell if he's bought well.

Well, that's a great haul, I'm really pleased with that lot.

The bowl is nice, but I'm most pleased with this copper tray.

But I'm sure John's doing well as well, so I'll keep on my toes.

Off to the next place and more shopping.

It's a cracking start for James,

as he secures himself nine items in total.

On the sunny south coast, John is taking a moment to inspect his newly acquired stock.

It's a pair of patenated, or like bronzed, spelter stags

which are standing on this marble plinth.

In my opinion, and feeling from some of the holes covered up underneath,

this would probably have come off the top of a clock, a 1930s clock,

and is very typical of that period.

There has been some damage to it around by the antlers.

I think three of those have been off and they've been repaired.

There's a few signs of it.

I have paid £100 for them, so I want to sell them for a profit.

But if I don't, well, I think I could live with them.

I'd better get them packed in and get on my way.

It's wagons roll for the Hammer, his work at the boot sale is done

and it's time to move on to profit-hunting pastures new.

And speaking of hunting, the Lionheart is stalking his next herd of antiques prey.

Having agreed a price of £5 for a Royal Doulton character jug,

James makes a cheeky offer.

Would you take a fiver for this and for the Doulton character jug?

-Yes.

-You've got a deal. Thank you very much.

There you go - if you don't ask, you don't get.

For £5, James picks up a picture of the rolling Buxton Hills

and the character jug.

With both our experts en route to their next destination,

it's time to take a look at the state of play so far.

Our dealing duo both started the day

with up to £1,000 of their own money to spend.

John "the Hammer" Cameron has bought eight items

and spent a total £208 from his kitty,

leaving him £792 to play with.

James "The Lionheart" Lewis has acquired 11 items

and spent £175,

which means he still has £825 to spend.

Our duelling dealers have got just 48 hours

to source, buy and then sell an entire stall's worth of antiques.

They are both on the hunt for the items they think will sell best at the giant flea market.

So far, James has built up more stock

but spent less cash than his rival,

and he's hoping that next destination will provide him

with more of those low-cost items

that he's pinned his strategy on today.

OK, I'm heading up the M1,

getting up to Junction 29 as quickly as possible.

There's a car boot that started at one o'clock.

It's now just ten to two, so it has started

but hopefully, there might be some bargains left.

My plan was to buy lots of little things at low price,

and then hopefully make a larger profit,

so the strategy is going according to plan.

Fingers crossed, it will continue to do so.

So with time marching on and money to spend,

James is racing towards the bargain bonanza of a boot sale.

There's around three hours of precious spending time left today

and John's pitched up in an antiques centre in Emsworth in Hampshire.

He is focused on hammering out yet more deals

and a caviar server is the first piece to catch his eye.

Says £65 on it.

It's handmade.

The only thing is, Chris, I don't know many people who have caviar.

-Do you?

-Well, you do, John!

-Not on my money, Chris. It's more like lumpfish.

-Oh, is it?

Cod roe, John.

Yeah, cod roe and chips.

-£65. Now you know I've come here to have a deal, Chris.

-Yes, I do.

-What is the very, very best?

-OK. Really, John, it's 55.

That's the very best? Couldn't do 50 quid on it?

-I will do it, yeah. I could do it for you.

-£50.

-Since it's for you.

-I appreciate that. That's one item.

Great. I haven't finished yet.

A high falutin' Hammer bags the caviar server for £50

and wastes no time in snooping around the rest of the antiques centre.

In no time, he also picks up a set of Victorian shelves for £150

and a bronze hunting scene for £100.

John's spending at a steady rate but what of his rival?

Well, James has got stuck in at the boot sale

and has already started buying bargains.

-Thank you very much.

-Do you want it wrapping?

-No, it's fine like that. Thank you.

-Bye.

30. Hmm.

-Would 20 be any good?

-Not quite.

-Give you 25 for the sticks and the brass chamber stick.

-All right.

Deal done. Thank you very much.

James quickly snaps up five items and he's not finished yet.

That I rate at 15, that I rate at 25, tops.

-£40 then.

-40 quid. Deal.

Deal, thank you.

-There we go, £40.

-Thank you.

So that's seven low-cost items in the bag for James

and he adds to his stash by spending just £1

on a charming clock tape measure.

Back at the antiques centre, John has acquired what he hopes will be

a table full of bargains which will compliment his caviar server.

These are, in my opinion, good buys.

We've got sets of six, always very important,

and they're all nicely etched.

Going with the theme I'm building, they'll go down well.

But my favourite lot here has to be

these silver-mounted cut glass decanters by Mapping & Webb.

Top maker, nice quality and £155.

That's really, really good value. I'll hopefully make £100 on those.

If not, they're mine. And then this, the wine taster,

these aren't really used these days, it's more decorative,

but you have your wine in there, swish it around

and then pass it on.

Well, the only problem with buying wine glasses like this

is you have to wrap them, carriage them,

and wrap and pack them again if they don't sell.

So do excuse me, I've got some tissue paper and a couple of boxes

I've got a date with.

This collection of wine-related items

has set John back a total of £295,

but before he can move on and keep spending,

he needs to carefully wrap and pack his glassware.

Do you want salt and vinegar on that, love?

Up in the Midlands, the car-boot sale is grinding to a halt.

James has had a field day and he's managed to bag one more item.

This little...

mahogany case contains a hydrometer.

A hydrometer is used to measure the specific gravity of a liquid,

so this is for measuring specific gravity probably of things like beer.

There we are, end of the day, everyone is packing up

and it's time I moved. I've got one more shop to go to and time is running out.

It's about five to four, something like that, so about an hour left.

James has stuck doggedly to his strategy of buying up low-cost items

and the boot sale has served its purpose perfectly.

OK, let's go.

The question now is, will James have enough time to reach his next destination?

John has only £110 left to spend.

He's racing through Portsmouth with a smile on his face.

Feel free to take your foot off the brake any time you like, driver.

For both our experts, it's been a long, intense buying day

and now it's the final push before the five o'clock buying deadline.

With only 20 minutes to spare, James picks up the pace

to maximise his buying time,

and John arrives at his old friend Ian's shop.

Right, we're here. Now, I've sold to Ian many times from the rostrum,

I've even sold to him on the show,

but I've never, in all the years I've known him, bought anything from him.

110 quid, see how it goes.

The Hammer's arrived in the nick of time,

but can he secure any bargains to add to his arsenal

for the Shepton Mallet market?

-What's the damage on these?

-35 for the two.

35 for the two. Could you do 30 on them?

-30 quid, yeah, that's all right.

-I'll hold on to those.

He's not spent the £110 left in his kitty,

but for £30, he's secured two antique corkscrews.

John's stall has most definitely developed a drinking theme.

The only thing that's missing is something of a fine vintage.

Oh, spoke too soon.

Now, I've got an ancient bottle of port there.

It doesn't say anything on the label as to age.

-How much can I have that for Ian?

-A fiver.

£5. Well, I will have that and if I don't sell it, I will drink it.

I'll see you soon. You'll come and visit me in rehab, won't you?

-Yeah.

-Take care, mate, bye-bye.

So, right at the very end of the buying day,

John snaps up a bottle of vintage port for £5.

The Hammer's buying bonanza is at a clos.,

He now needs to hit the road and high tail it to the hotel.

It's off the Shepton Mallet now and I think I might even get myself 40 winks.

John wasn't the only one to bag some last-minute bargains.

The Lionheart roared to his final destination with just enough time

to grab a couple of last-minute aditions.

My goodness. It has just struck five.

All the clocks in there were going boing, boing, boing.

Bang on five o'clock, I bought my last two objects.

Well, what are they? You might well ask.

I bought a pair of brass arts and crafts candlesticks for £15,

and I bought a pair of Norfolk mud skis.

I've never heard of them, I've never seen them before...

If they make a profit, I'll be amazed.

A pair of Norfolk mud skis?

OK, so they only cost £5, but for your sake, Mr Lewis,

let's hope they don't contribute to your showdown challenge going downhill.

Before heading to Shepton Mallet, James is making a pit-stop

at his sale room to pick up the auction items

that his friend Steven bid for on his behalf.

OK, here we go.

These are the things I have bought from the auction in Nottingham.

It's a quantity of tools in there,

and then we've got

a big lot of copper, this was about £45,

then we have...

a concertina

and two radios.

Total spend, about 96, 98 pounds.

The best thing of all is that.

Look at that. Isn't that style?

John Cameron is not going to have anything on his stand as classy as this.

So with a sign knocked up by the staff of his auction room,

James is off to meet his rival at the hotel.

There, our brave boys will get a good night's shut eye

before their day of selling at the antiques market.

It's now time to tot up the totals

to find out how much our dealers have spent.

John and James both started out today

with up to £1,000 of their own money to spend.

John The Hammer Cameron spent a whopping £923 on 21 purchases

while James The Lionheart Lewis

bagged 20 items and shelled out just over £366.

Once they've checked into their hotel and freshened up, our warring warriors hold a temporary truce.

Tomorrow brings the real battle as they attempt to sell

all of their purchases in direct competition at the Shepton Mallet Market.

Did you spend all your money?

All bar about 70-something quid.

-You didn't?

-I did, yeah.

I thought, look, last show, you know,

every time James has outspent me, I've got to go for it now.

You've done it this time by a mile.

That may come back to bite me in the backside.

I've spent, well, less than 400, I think.

If you make profit on that and I haven't sold half mine,

then you've done me. I've got to sell everything.

Well, you know, you're a braver man than me.

-You've spent more and you deserve to win. Cheers.

-Here's to tomorrow.

-Good luck.

It's first thing in the morning in Shepton Mallet and the flea market is springing into life.

There's a palpable sense of tension in the air

as our brave boys prepare for the days trading.

And antiques dealers, collectors and connoisseurs

from all over the country are arriving ready to spend, spend, spend.

Over the next eight hours our experts face their biggest challenge yet,

they must attempt to sell everything that they bought yesterday.

-Morning.

-Good morning. Did you sleep well?

-I did. You?

-No. Tossing and turning all night,

worrying about the things I've bought.

I'm bright-eyed, bushy-tailed, ready for the challenge.

OK, I don't think there's time to waste chattering, we've got to sell this stuff.

-Everyone's setting up so...

-Come on.

-Come on.

The Lionheart and The Hammer have stalls right next to each other,

so they'll have to fight even harder to make sure it's their stall that the buyers come to first.

I knew I shouldn't have that full English for breakfast.

I'm pleased with my sign. I'm more pleased with my sign than anything I've bought, really.

As they unpack their goods, their aim will be to display them

in ways that will inspire buyers to part with their cold, hard cash.

James looks to be creating his very own great wall of literature

and John appears to be trying his hand at a little origami.

This is retail and it's like selling anything - if it doesn't look good,

you've got no chance of persuading people it is good.

So James is dressing to impress, but John has his secret weapon.

And the piece de resistance.

Voila! Look at that.

Isn't that quality?

Yes, John, we're All Shook Up.

But James has found something that could shake up the entire contest.

As I was taking it out of the van, look what I noticed.

Just here...

is a tiny little mark - KSIA.

When I was in the shop,

I thought, "If only it was Keswick School of Industrial Arts,"

and I must have, literally, been holding it like that, over the mark.

But that makes a huge difference in value.

You know, a bit of Kewsick metalwork like this,

in the right sale, is over £300.

What did I pay? 20.

This is certainly a bargain, but are the right people going to be here on the day? That's the question.

So great news for James.

He'll be hoping that the right buyer does come along and he can cash in with a big profit.

John is busy grappling with his glasses

and as the two boys set up their stands, The Hammer slips seamlessly into selling mode.

-Port, vintage.

-Yeah?

He's trying to sell them that rotten old bottle of wine, I can't believe it.

How much do you want to pay?

-Ten quid?

-Oh, ten quid.

-The bottle's worth ten quid. 25 quid.

-I'll give you 20.

£20, it's yours. Thank you very much.

Do you know what? I was secretly thinking, "If I don't sell that, I'm drinking it."

Thank you very much, £20, first sale of the day. Is that first blood to me?

So the bottle of port gives John an early £15 profit.

James at last is ready for action so, gentlemen, it's time to reveal your stalls.

Now I think I've put all my eggs in one basket.

Do you know, it's funny, look at your stand and look at mine.

-They say a lot about us.

-Totally different.

James has put together an eclectic mixture of items

whereas John's stand is a mixture of statues and drink-related items.

Both stalls have their appeal, but which one will pull in the punters?

That's a nice item. It's worth 50 quid.

If you want it for 50 quid, you can have it for 50 quid. I've got to sell this stuff.

-Go on, I'll have it for 50.

-OK, you've got a deal.

So following John's early success, James strikes back.

Enjoy it and do well with it.

Fantastic, that's my first sale in the bag.

I bought that I think for £20, £22, something like that.

That's more than double my money. Great start.

Profit is the name of this game and The Lionheart roars into action with sale after sale.

-Yeah? 38, that's a deal.

-I'll give you eight.

Make it nine, you've got a deal.

-Eight.

-All right, you've got a deal anyway.

Make an offer, it's here to go, I want to sell it.

75 and it's yours.

Deal. 75 quid.

In a flash James makes three sales, all giving him good profits.

Done, £75. Doubled my money. Things are going all right.

-On John's stall, he's got some interest in Elvis.

-20 quid.

-20 quid.

-Definitely a bargain. £20.

Porcelain. Give the King a home.

-And then I can say Elvis has left the building.

-Tenner.

A tenner. I paid that for him. Give me 15, I'll meet you in the middle.

-12.50.

-Oh, don't do that to me.

15 quid, that's cheap. Have a glass of wine before you go.

I'll have a glass of wine and 15 quid.

Oh, I'm so glad Elvis has gone.

So the King gives John a £5 profit

and while he serves the drinks, James gives us an insight into his selling strategy.

I'm not being greedy, I'm not looking for huge profits, I just want the people here to get a good bargain.

I want to sell it, I want to make a bit of money for my charity.

Everybody's happy. I'm not being greedy, that's the key.

-How much is the bronze, then?

-The bronze?

Well, it's nice, have a feel of it.

And John's strategy of chatting over a glass of wine

pays dividends as the Elvis fan is interested in his £100 bronze.

-150.

-I'll give it a bit of thought.

-What about a small profit?

Yeah, I promise I'll think about it.

So that's a "no sale" for John.

But over on James's stall, he's closing deal after deal.

That was 35.

25, you've got a deal. It's an elegant one, isn't it?

Yeah? Deal.

James banks more profit and immediately sells his other cane.

Brilliant. Thank you very much. Thank you. I've priced it to sell.

32 and you've got a deal.

-Two quid for luck. 31, give me a pound for luck.

-Go on, then.

And he doesn't stop there.

40 and that's a deal if you want it.

-Go on, then.

-40. Brilliant.

Give me 35 if it helps.

Deal, thank you very much.

A tenner. Done. Thank you.

Good profits. I'm happy.

James isn't the only one making profits.

-£20.

-£20.

Thank you very much. God bless you.

£20. That was a hard sell, wasn't it?

-But he's working his socks off for each sale.

-I'll wrap them for you.

£29 then, you've got a deal.

You're breaking my heart.

And all his hard work earlier pays dividends.

-We've got about £110 between us.

-You want it?

-Yeah, we'll have it.

Good man. All right?

-Thank you. I'm glad it's got a good home.

-Yeah.

-And every time you look at it you'll think of me.

-We'll remember you.

Well, our John might not be a work of art himself,

but his huntsman and pack of hounds has brought him a cast-iron profit of £10.

£110, thank you very much.

Cheers! Keep buying from him. If he keeps making a tenner, I'm happy.

I've got to get rid of the big lumps.

I've just made a tenner on it.

Do you know, I thought that was going to be the thing where...

I was sticking around. I'm happy I'm not taking it home.

Our contest is really hotting up.

The experts have made some good sales, but with the market at its busiest,

they have to strike now to maximise their profits.

John has some interest in his caviar server but can he close the deal?

Yours for 70 quid today and that is rock-bottom.

I was thinking about 50.

I can't sell it for that. It doesn't give me a profit.

That's a great object. He's my competitor

-and I think that's a great object.

-All right.

-It's lovely.

£70. Let's see the colour of your money, then.

So with a little help from his friend, John sells the caviar server and makes a small profit.

The Lionheart returns to his stall and has a potential buyer for his copper Keswick tray.

-Do you like Keswick? Keswick School of Industrial Arts?

-Is it Keswick?

Yes, it's marked here, look.

-I bought it yesterday. I have to sell it.

-Oh.

I rate that. That's my star of my show today.

I really like it.

What would you offer for it?

-You can try.

-I suppose you wouldn't take a 100 for it, would you?

I'd rather take it home.

What about 120?

130 you've got a deal and you've got a damn good deal and a bargain.

-All right, go on then.

-Deal. 130 quid.

That's a massive sale for James and John can only stand by and watch.

Wimbledon.

The Hammer strikes back fast though by selling one set of Champagne glasses.

-Thank you very much.

-Thank you very much.

-Thank you. Good luck.

Is that your daughter? She said 25 quid and a kiss from my mum.

-Good luck.

-Thank you.

The deal is sealed with a kiss and John goes on to sell a second set of glasses.

Those are the best ones on the stand today, those ones there.

-They are lovely. £35?

-Yes.

-You're a good lass.

It's a good profit for John, but until he offloads his shelves

and the pair of Mappin & Webb decanters,

he's going to be nowhere in this contest.

Our two dealers are going toe to toe for profit in this titanic tussle.

Time to check out who's the leader of the pack.

John Cameron has made eight sales and £324,

but he needs another £599 before he breaks into profit.

James Lewis has racked up 14 sales and made £493.

He's already broken into profit by just over £126.

So John has it all to do in the final hours of today's showdown.

Unfortunately for him, things are a little quiet around his stall.

James on the other hand is pulling in the buyers and doing swift trade.

Thanks. Do you want that one as well for a fiver?

I don't know about that one.

-I know about those.

-Period '70s one.

-I'll have that one.

-That's yours, five quid.

£5, thank you, bargain, well done.

-Salt. I was asking 55. 45.

-35?

Go on, then. £35, they're yours.

He's converting every sale.

What are you doing on this one then, mate?

That, I could do for £8.

I'd give you a fiver.

-Make it seven and it's yours.

-All right.

Thank you very much.

So it's a frenzy of selling at James's stall.

He learnt his trade as a 17-year-old selling at Newark Antiques Market.

Well, that is non-stop.

In the last five minutes I have sold one, two, three, four, five, six, seven things in five minutes.

But little tiny profits all the way, not being greedy, it's going well.

James's stall is really clearing out.

For John things are a little bit more difficult.

He's working hard to sell his expensive items,

but he's only back in the competition if he can get a good price for them.

Everything's got to go here today. Anyone interested?

While John tries to drum up interest for those expensive items, James is closing yet more deals.

Make me an offer on it. Up to you.

-15 quid.

-Oh, go on, then.

-15 quid, it's yours. Deal.

That's another £15 and a good profit for James's Buxton watercolour.

-Do you like them?

-They're nice, but...

Not for you. I think I'm going to be taking those home.

At a cost of £155 John can't afford to take the decanters home.

James is having no problem shifting any of his items.

-Make an offer.

-For those three?

-Yeah.

-Fiver.

-12 quid any good?

-No.

OK. All right, a tenner.

Eight.

Nine and they're yours. Three quid each.

-Done.

-£9. Deal done.

As James wracks up more profit, John wracks his brain. He needs sales.

How about those shelves? They are lovely. Victorian.

James looks like he's about to erase John from the competition.

-Look...£25.

-Shall I get them from James for £25? Yeah? 25?

Do you notice, even now the deal's done, I'm still polishing.

Keep polishing! You keep going.

James makes yet another sale and John finally has interest at his stall,

but not for one of his pricier items.

No-one's going to make fake Doulton, are they?

They just don't weigh enough.

It's hollow cast, isn't it?

It's bisque. 15 quid, what a ridiculous price.

-I'll give you a tenner.

-I paid a tenner for it.

-Well, you'll get your money back!

No, I need to make a small profit. 15 quid. Go on.

You won't regret it and I'll even wrap it for you.

Thank you very much. You won't regret it. You know it makes sense.

So, John offloads another low-cost item.

However, his rival is romping away with this contest,

and as hard as he tries, John The Hammer is finding it difficult to shift his expensive items.

James, on the other hand, is having no such problem.

Little tobacco jar.

40 quid, then.

-42. That's the death on it.

-40 quid.

-41, and go on then, I'm not going to argue with you for a pound.

-40 quid.

-41.

-A pound for luck.

-Go on, then.

Yours.

James stands his ground and gets his lucky pound and boy, oh, boy is it lucky.

Deal. Thank you.

Thank you very much, that's great.

Give me 30 for it, then. Deal.

£30, it's yours.

Items are flying off his stall.

Oh.

-Go on.

-28 and you've got a deal.

£30. It's the death on it, really. Yeah? Deal. Thank you.

But James isn't the only one having success,

John bags a buyer for one of his more expensive items.

-So £75?

-75 and it's done, yeah.

-Brilliant. £75. Thank you very much.

That's a great result for John, but James is still coining it in.

-35, OK?

-Fantastic. Thank you very much. Enjoy them. Thank you.

-Thank you. Bye.

-Well done.

OK, right, one thing left, these are my tools.

Everybody hates them. I'm going to do a lucky dip.

Everything in this bag is worth more than a fiver and I'm going to do £2 a dip and see if anyone wants them.

So here we go.

Good plan, James.

That one?

Well done. That's two quid, well done, that's a bargain.

-I think you've done well, I mean...

-I did have a quick look first.

Did you? Well done. I don't mind.

But I guarantee that whatever you pick out of this box is worth more than £2.

Two quid. I'm not saying you particularly want it.

-That's not bad, is it?

-No, that will do.

As lucky dippers get stuck in to James's bag, John is trying to sell his last set of glasses.

Meet me in the middle at 25?

That's the cheapest set I've sold all day.

I've been selling them for 35.

£25.

-20, I can't sell them at the same... No, go on, £25.

-Go on, then.

25. I'll wrap them up for you. £25.

There we are. I can actually go off and do some selling now.

Yes. But there is some wrapping to do first, John.

Once it's done, he can then hit the road and look for buyers around the market.

That's the other one.

Ah! It's sunny. Perfect place to do some selling.

You don't want that. You don't want that. You want that.

He's heavy.

Well done, you've got the best one.

That's all right.

I think it's for piping icing, but...

Oh, that's worth a pound, isn't it? Well done. Great.

-Thank you.

-There you go, it's all yours and you've got a free box too.

So, The Lionheart is all sold up.

John has sold his Victorian shelves at cost price. Now for his other items.

The market is starting to shut down

and he knows if he doesn't sell his remaining antiques,

their cost will count against his profit.

It's do or die for John, he needs to turn over his stock, and fast.

155, cost price, that hurt.

-Here we are.

-£55. Thank you. My first loss of the day. £50, then.

Go on.

-All right, then.

-There we are.

-Can't argue with you.

-Thanks, fellas.

Next up is his reindeer pelt.

25? Go on. I feel like I should give you a kiss for that.

Go on then, give her the kiss.

Well... And Mum. Thank you very much. I think I need to give James a kiss as well for setting that up.

No, I was waiting to take a kiss.

With the selling over, it's only fitting to end with a kiss

and as the stall holders pack up and head home, our duelling duo meet for a final chat.

Are you wiped out?

-Completely and utterly shattered.

-Well, you've sold everything.

Yeah, so have you.

Well, everything, but one thing.

Just the cocktail strainer which...

I didn't really want to sell it. I'm going to give that to my son.

Two quid it cost me, it's Asprey,

he's just started a job as a cocktail waiter.

It's time now to tot up the totals

and find out exactly how much our dynamic duo have made.

Both John and James were allowed to spend up to £1,000

of their own money on the showdown.

John relied on his own taste and spent a total £923,

whilst James spent just over £366 on a cornucopia of collectibles.

Both our experts have worked their socks off

to make as much money as possible, and every penny of profit they made

will be going to their chosen good causes.

It's time now for the talking to stop as we reveal just how much John and James have made

in their showdown challenge.

How are you?

A lot better for seeing you.

-I know you made a profit of some kind.

-I made a small profit.

I don't even want to open this case. Shall we see?

-Go on, then. Three...

-Two...

-One.

-Oh!

-Do I have to look?

-Dear.

-No, I mean do I have to look at that? £27.

We both made a profit, that's all that counts.

So it's victory for James today.

Our two experts have built up their profits over a week of challenges.

Time then, to find out then who is this week's Put Your Money Where Your Mouth Is overall champion.

Shall we see how we've done over the week?

-OK. One...

-Two...

-Three.

Whoa! Well, you know what, that is fantastic.

I think they both are.

It's a profit, but you have done really well.

It's a lot of money for a very good cause. It's all a lot about luck as well, isn't it?

-Well, it's been a pleasure being your adversary.

-Really enjoyed it.

But I'm not playing with you any more.

So it's an overall victory for The Lionheart.

Both our experts have made fantastic profits

and every penny they have made will be going to their chosen charities.

And as a patron of Born Free, James's charity is close to his heart.

Hello.

I spend all my spare time trying to rescue endangered species

and animals from all over the world, and that's what the money I've raised today is going to go towards.

I'm giving my profits to the National Autistic Society.

I have four very close friends who have autistic children

so I know just what a difference that money will make.

Well, after a week of no-holds-barred combat,

both our experts have put their money where their mouths are

and have proved that they've got what it takes

to make profit from antiques when their own money is on the line.

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