16/01/2014 The One Show

Hello and welcome to the One Show with Matt Baker. And Alex Jones.

Before we go any further, we would like to warn you that tonight's show

does contain adverts, but as they offer products that are 50 years I

think we will be all right. Yes, Gyles will meet the men who raced to

get the first ad on TV. Talking of things that are around 50 years

old, let's welcome tonight's guest, David Baddiel. Around 50 years. I am

49, Howard there you! -- how dare you. The British public think I am

27. We were told you wanted to talk about your age. I don't mind. I am

49. It is great. Is there a party on the way? 450? I have not thought

about the party yet, but you are both invited. Is Frank coming? Frank

will be there. Of course, this is a very creative time of your life and

we will be talking about David's stand-up tour in a bit. Now, 12

Years A Slave, which was nominated for nine Oscars today, has strong

links to the UK and not just because of its links to -- it's leading

actor and director are British. Modern-day Glasgow is best known for

its arts, the Commonwealth Games and its music scene, so you would not

have necessarily known that the city could have had a dog passed, one

that played a pivotal role in the slave trade.

The film 12 Years A Slave has recently brought the horrors of

slavery to the forefront of our minds, reminding cities such as

restore and Liverpool of their own easy past. -- Bristol and Liverpool.

But it is Glasgow's involvement in the slave trade that Professor Geoff

Palmer believes needs to be remembered. Scotland benefited a

great deal from the tobacco, sugar and cotton trade and incorporated

the use of slaves at the time. Merchant house was built as a

meeting place for the city's merchants. The busts and artwork in

this building are testament to the wealth which was generated from the

city's involvement in slavery. Here we have James McCammon, a merchant

in Glasgow -- James Buchanan. He was a rich man. ?10,000 at that time

would be over a million. If we move on to James Ewing, who owned a MP

William Wilberforce fought to abolish the slave trade. He was up

against Henry Dundas, who prevented abolition for around 30 years.

Geoffrey, you have brought us to the people's Palace to show us this

painting. Why? This is a very important painting. If you look at

any book on slavery, you will find this painting. This man was one of

the earliest and one of the richest tobacco lords. If you look to the

left, there is an image which we believe is a blackboard who in fact

belonged to him. -- a black boy. You can just see. Maybe people just did

not know about the slave trade and how it was linked to Scotland. He

did not see slaves around, did you? The slave trade was well organised,

but it was in the Caribbean or the United States. It was not in

Scotland, so you would not see. That at merchant house, it was time to

find out what this dude and is thought about their city's heritage.

Professor, thank you for all that information. Did any of it surprise

you? Year, is surprising that streets like Buchanan street, that

we walk up and down every day, were founded on money from the slave

trade, something I did not realise at all before today. Without these

links, we would not have the city we all live in now, so you have to

member that they did some good for the city. Reverend Doctor Ian White

believes that awareness could be more widespread. I don't think we

should be relieved well -- be relieved well and allow ourselves to

be paralysed with guilt, but I do think that if we understand what we

as human beings do and are capable of doing and learn from the past,

then we can hopefully go forward into the future. Slavery was finally

declared illegal in the British Empire in 1833 and was eventually

abolished across plantations in 1838.

Wow, a lot of surprises for me. Angellica is here now. So you have

been looking at research done by the University College London into the

British slave trade and the compensation on the back of it. What

have you found out? When slavery was abolished in 1833, a compensation

scheme was set up by the British government. ?20 million was paid

out, which equates to ?16 billion today's money. That was nearly half

of the government spend for that year. But none of that money went to

the slaves. That went to the slave owners and their families, who felt

that they have lost out on their property. We know that about 30,000

families put a claim in. They had no qualms about doing that. If you want

to find out more about how much was given out and who got the money, the

UCL have set up a database. You can go online and find out which

properties, you could be sitting in a property right now which was built

on compensation money. Obviously, the amount of money you got depended

on how many slaves you had, but also where they were from? Yet, so if you

had a slave from British Dayan, it was worth more than a slave from

Jamaica. The biggest pay-out went to an MP called James Black, who owned

nearly 1600 slaves. He was awarded ?65 million in today's money. He is

no relation of Tony, is he? Tell me he is not. That is shocking. I am

sure it will come as news to a few people. It is a remarkable amount of

money. What did they spend it on, apart from houses? Half the money

was spent abroad and half was spent in this country. A lot was spent on

renovating state he homes or building new estates. Howard house

in Leeds was owned by Henry Lascelles, who got a big

compensation pay-out after losing his slave sugar plantations in the

West Indies. I did a documentary for the BBC a while back about

reparation for a cost victims. When you first told me about this, I

assumed it was the same kind of thing for people who suffered under

slavery on but it was the opposite. No, it did not go to the victims.

Obviously, a lot of money would then go into running that business.

Now, we have all got our favourite television adverts, whether it is

the Shake n'Vac lady, singing and shaking over the carpet. Or they are

white man sneaking around in the middle of the night just to get a

glass of lemonade without his wife finding out. Remember this one,

David? That was me, actually! There is a resemblance. Wasn't that Elvis

Costello's dad? That was not him, but it was his dad singing. Looks

like him because of the glasses. But how did the first television

commercials get on air? Gyles is switching over to the other side to

find out. When Britain first curled up in

front of the box, there was only one channel to watch, the BBC. But

auntie's dominance of the airwaves would soon be -- airwaves would soon

be under attack. The new television bill meant that viewers would soon

be able to switch over to a new commercial channel, one carrying

advertising selling everything from cigarettes to soap powder, from cars

to toothpaste. TV advertising across the Atlantic had already begun some

13 years earlier. But in Britain, along with church leaders and MPs,

the BBC's founder, Lord Rees, likened it to the bubonic plague. On

the other side of this battle ground were a new breed, advertising

executives who saw the potential to make big money. People were

apprehensive. They thought it would be cheap and nasty. At a rival

agency, 26-year-old copywriter Brian Palmer also remembers the backlash

that commercial TV faced. England were still very much on a war

footing. Rationing was still in place and people said, advertising

gets people to buy things they don't need. And the take-up of TV licences

would double from 3 million to 6 million within two years, so there

would be a growing audience for advertisers. Not surprisingly, the

biggest bashing the TV ads got was from those who stood to lose their

advertising revenue, the newspapers. Fleet Street was awash

with horrifying stories of how, on the American television networks,

Queen Elizabeth II's coronation was rudely interrupted by ads for cars,

deodorants. And even by performing chimpanzee. Despite the moral

panic, the television bill was voted through Parliament in July 1954.

Advertisers now had barely a year to make Britain's first commercials

ready for launch night. They were all keen to get in on the first day

and ideally in the first slot. Archie's assignment was a

bachelor's please. His rival's product was toothpaste. But having

never made a television ad before, they ran into technical

difficulties. Not many people knew how to film a toothpaste in a block

of ice under lights. They don't go well together. So we were working it

out as we went along. Britain's first commercial channel, ATV, would

launch on the 22nd of September, 1955. Among the advertisers, a

lottery would decide which commercial would go out first. Would

it be Archie's ad for peas, or Brian's ad for toothpaste? The One

Show has brought the two rivals together once again to relive that

first night. What was the atmosphere like? Of course, we were

apprehensive. We were very keen that it was successful. People from my

office were looking at this little square box and wondering what was

going to happen. There was a rivalry? Of course. This was a

historic moment, and we wanted to be part of that. So on the 22nd of

September 1955, let's see which of the two ads did come first. Gibbs

toothpaste, the tingling fresh toothpaste that does your gums

good, too. The tingle you get when you brush with SR is much more than

a nice taste, it is a tingle of health. So yours was the first

commercial on commercial television in this country. How did you feel?

Very excited. It looks like a slide lecture now, but it was nice to get

it across. It would have been nice to be first, but we were in the

first break, and that was fine by us. Now we had the opportunity to

take huge steps in the development of advertising as a medium. By the

end of the 50s, television had grabbed a quarter of all the

advertising revenue. The TV ad had won its battle to make its way onto

our small screens. Over the next decade, it would prove to be the

most powerful weapon in the adman's armoury.

Archie still looks a bit disappointed. But he is king of the

advertising. He was in the first ever ad break, so he put a positive

slant on it. Would you do an advert, David? I do voice-overs.

People say, we chose you because you have a deadpan voice . And they say,

can you sound a bit more enthusiast Dick? I have been offered a few

other but I have never read a script that is not a bit naff. Got a

favourite? I have got to see the flick adverts. I liked the music. I

will tell you what I did like. There was recently this advert where two

kids are playing, like brothers, and one takes the other one up to bed

because he has fallen asleep. And then he turns into his dad. I cannot

watch it without crying. It gets me every time. I have loved all the

Christmas adverts. There aren't many '70s rockers who would find it easy

to record everything they did during that decade. Matt Allwright has been

to meet a drummer. With 17 consecutive top 20 hits, and six UK

number ones, glam-rockers Slade were one of the most successful bands of

the 1970s. # Come feel the noise... #

Yes, we all remember such hits as Come On Feel The Noise and Merry

Christmas Everybody, but there is one person who can have trouble

remembering. Surprisingly, it's Slade's drummer. He played with the

band for almost 50 years. Early 1973, we were on the crest of a

wave. Everything was going fantastic for us. We couldn't do any wrong.

Then, it all came down like that, when I had my accident. Just three

days after their biggest-ever gig, he was involved in an horrific car

accident. I was unconscious for five days. I said, "You have to tell me

what's happened. Please, someone tell me what's happened." That is

when they started going into about the car accident and then my father

came and he told me that my girlfriend had died.

I couldn't really remember. I don't remember.

When I was discharged from hospital, and I had to move back to my

parents, I used to wake up in the morning and I thought I was still in

hospital. I suddenly realised I wasn't. Mum would bring me a cup of

tea or whatever, I would go back to sleep. When I woke up, it was like

my slate had been wiped clean again. I didn't know where I was.

40 years on, Don is back on the road with Slade. Two lots of chips,

please. When I met him in Eastbourne, he explained how his

amnesia continues to affect him. What do you think you have missed

out on since the accident? What do you think it's taken away from you?

Spontaneity. I can't do things like that anymore. Things have to sink

in. Or it has to be written down. My diary is my Bible. I get to the

bottom of the page from yesterday, the team from The One Show will be

here 10.30-11.00. It is all written down. I have to live that way. How

about family? Do they understand what is going on with you? Totally.

My family have been incredible. My wife she totally understands all

this situation. It is wonderful the way she helps me, you know. If we

are going somewhere and we are being confronted by someone, I give her a

nudge, "Where do we know them from?" Then she will tell me. There is

another family who stood by Don over the years and that's Slade, his

band. Dave Hill is the guitarist. Did you think that Don would be able

to return to Slade after the accident? Or did you think that was

it? We never thought that he wouldn't. It wasn't a question did

we think that - the answer to that is he will return. Tell me how your

memory loss has affected your playing? The classic, I said, "We'll

do Merry Christmas." I'm going, "How does it go?" Then Jim or Dave would

say, "It goes like this." # Are you hanging up

# The stocking on the wall? # He needs a trigger point to remember

the start. Then he will remember the rest.

At 67, Don continues to tour with Slade, often struggling to recall

those seemingly unforgettable tracks. Thankfully, his diary has

been a lifeline that helps him remember just how he used to feel.

When I read my diary, when I was having my biography done, reading

the diaries again, I thought, "Wow, we did that?" It might seem strange

to talk to someone about it, but it's a fascinating thing, really.

Thank you for being so open with us Don. Don's book is available now.

David, you are a musician yourself. Are you a fan of Slade? Slade are a

great band. Because they were thought of a bit of a comedy thing,

but they are a really good bandment I did notice Dave Hill was wearing a

hat. I wanted to see if his haircut was the same. Listen, the last time

we saw you, you were about to go on your first stand-up tour for 15

years. How did it go? It went really well. I did the Edinburgh Festival.

I was a bit nervous. I thought are people going to come and would you

be accepted back in the comedy community. I remember once a

comedian, Robin Ince, I said, "I thought you had given it up." He

said, "People never let you go." The tour is about your life story. And

the obscurities and trappings of fame. It is about the weirdness of

fame, really. It is about what a strange and silly thing fame is. It

is about how fame intrudes in the stupidest of ways. I went to

Auschwitz once and a man came and stood by me and I thought he is

going to say something, a great insight of real truth, a deep, moral

complexity. He said, "Dave, when's Fantasy Football coming back?" That

was it. You get into weird situations because of it. Is it

weird that the more you tour and the more that you will tour, the more

famous you get and so do you have to alter the material? No, I stay at

the same kind of plateau. That is about perfect for me. I really like

it there. Would you agree that the height of your fame was when the

whole of Wembley Stadium were singing Three Lions? Maybe. That was

amazing. And brilliant. To be honest, I don't think of that in

terms of fame. Fame is a weird thing. Sometimes it can be great and

sometimes it can be not so great. There it is. There is that moment.

That was really emotional. Not so much for the Dutch fans! LAUGHTER It

was - they were close friends of mine, obviously(!) It was this

moment where in a way you felt swept up with the whole country's emotion.

So, feeling that we were the cheerleaders of that, it was beyond

the ideas of what is famous. It happens every time England end up in

any competition, really. You must be bracing yourself for the summer for

endless downloads? Yes, I'm looking forward to them, obviously! LAUGHTER

People often ask if we are going to write a new one. We are not. The

song stands as it was. It is solid. It is. By your own admission, your

fame has been up-and-down a bit. We wondered how well Wembley remembers

you. OK. You are going to laugh at it. I thought it was Steven

Spielberg. He is a face from television. I thought he was the guy

from Jurassic Park. He did that show with Frank Skinner. Baddiel

something. It is David Baddiel! Yes. David Baddiel, that's it. I knew it.

Oh God, he did the football song. Three Lions.

# Three lions on a shirt # Jules Rimet still gleaming... #

That was humiliating, but I will still get a royalty for that! That

is what we were saying. You can put your feet up all summer! Next, to

Cardigan Bay where Miranda Krestovnikoff is swimming with

spider crabs. Britain sees lots of migrations,

with millions of birds pouring in every year. But hidden underneath

the waves in West Wales, there is another huge migration that is

rarely seen. The spiney spider crab is one of our largest native crabs

and every year, huge numbers of them walk hundreds of miles from far out

at sea and along the coast to meet and breed. They are impressive

animals. Males can reach almost a metre wide from claw to claw and

there can be thousands congregating at once. Very little is known about

their migrations, but if conditions are perfect, they will come right

into shore and here in Cardigan Bay, they have done just that. These

crabby gatherings are difficult to find, but local diver Brett Stones

thinks he's discovered a favourite meeting place. Are they going to the

same area every year? Almost the same rock, the same ten-metre square

rock. They are big creatures, aren't they? These are big, impressive,

alien-like crabs. When you get it in your hands, you have a very

impressive animal. The crabs need to shed their shells to grow, so they

group together here in the bay, partly for protection. And today,

are you pretty hopeful we will see big numbers? I would like to see

numbers. If they are on one rock and merge into one, potentially

thousands. Let's get going. The crabs have come into a small

cove eight miles along this stunning coastline. They are 20 metres from

land and three-metres down so we can snorkel right up to them. These are

creatures that are spending most of their life 50-plus metres of

waterway out to sea coming in for this short window? Maybe two weeks

we have got here. Perfect conditions. Let's get in. Very

excited. Let's get in! The crabs hide amongst the seaweed

for protection. Very quickly, I spot my first one. The visibility is

almost like being in tropical waters. It is easily ten metres and

every rock that I see is covered with a heaving mass of spiney spider

crabs. There may not be thousands, but

there are definitely hundreds down here.

That is incredible. You can't see it from the boat. The moment you put

your head under water, the rocks are encrusted with spider crabs. They

are all over each other and they are all crawling around and hidden

amongst the kelp. It is incredible. It is thought the crabs on the

outside of the group are usually waiting to molt. They are sometimes

called commandos because they cover themselves in seaweed and bits of

sponge for camouflage. Time for a closer look. Wow, you have a big one

there. A big male. As long as you stay away from these two, you will

be fine. If you hold him upside-down, he will go into that

protective mode. That is a heavyweight. Amazing. As well as

walking vast distances, their huge legs are used in courtship. Having

chosen a female, the male will guard and defend her until she is ready to

mate. They have a varied diet and eat seaweed, and will also use their

strong claws to break the shells of moluscs. This huge mass of crabs

will only be here for a couple of weeks before they walk back out to

deeper water again. To think that these alien-looking creatures could

have travelled hundreds of miles to be right here. It is like Britain's

own great migration - fantastic! Thank you. Nice to see a bit of sun

there. Sorry for putting that film on. You are frightened of crabs? I

am frightened of spiders. I don't have much of a problem with crabs -

not the last time I checked! You do spend a bit of time by the seaside?

Yes. I used to spend every summer in Swansea Bay. Where better! A few

places, actually! LAUGHTER It was lovely. Do you find you can be a bit

more creative by the sea? Yes, when it is not - when floods aren't

overtaking... By Christmas time. Thank you for your company tonight.

Thank you. That is it for tonight. David's nationwide tour starts on

31st January in Salford and you are at the Southbank Centre in London

from Tuesday 4th February. Yes. You may add some dates in Wales! There

will be some soon! Alex has insisted. I will be back tomorrow

with Chris. See you then. Good night.