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I'm Daisy Lowe and I've been coming to London Fashion Week for ten years.
But this year I'm on the lookout for new trends, and with so many
brilliant designers with their own unique styles, it's no easy thing.
I wore this to Jonathan Saunders,
this to the Topshop show.
There was one photo that was taken that I look
so much like I'm trying to be a Spice Girl. It's hilarious.
I wore this to the Stella McCartney... I love wearing Stella.
She's so good.
The lovely thing about London is that it's safe to be different.
It's all very individual. Very strong.
I was the sweatiest human in both that coat and this one.
It was a nightmare. Trend is sweaty.
If I know one thing for certain about London Fashion Week,
it's that we'll definitely have some fun along the way.
Oh, I love that!
So we're on the Monday of Fashion Week, it's day four.
We are going to go and see Erdem today,
Christopher Kane, Burberry's on,
Giles Deacon's on, and all of them are absolute trendsetters.
So this is what I'm going to wear for the Erdem show today.
It's very see through,
so there's going to have to be some big undies under it.
I'm going to get dressed now, so get out.
Hiya. I'm in Erdem. This is fun.
We're in a rush, we've got to go. Come on. I refuse to be late.
- There you are. Good morning. - Good morning.
- How are you doing? - Good, how are you?
My favourite memories of London Fashion Week are walking
for designers who are all perfect examples of how London does
Gareth Pugh's got to be the best I think.
I just ended up looking like a kind of insane porcelain doll.
Vivienne Westwood's first show back in London, that was pretty amazing.
She came in and she just looked at me and she went, "No, too normal."
And she just went...
And put all this purple down my face, but it looked amazing.
Pam Hogg's was pretty amazing as well.
- She never conforms. - Never ever conforms.
The three of them definitely are completely 100% themselves,
which is definitely what London's best at doing.
- We're arriving now. - We're arriving.
This looks pretty mental. Yep.
The thing about Erdem is everything's so beautifully considered.
And it's all very clean and just beautifully made.
Hi. Thank you. I loved that.
Hello, sweetheart. You look gorgeous.
What did you think of the collection?
I think Erdem is a really good designer and...
He's very consistent.
He's very consistent, all of his colour staples were there.
A bit of the Edwardiana, the flowers,
but it had a kind of, maybe more grandeur than it sometimes does.
Yeah, his florals are usually quite pretty,
but I think using kind of palm leaves and things were really...
Yeah, the dresses where you were like a walking palm tree was incredible.
On dresses, and it was very kind of...
- Just need a few balls to go to. - I know.
I was literally looking and going, "Where can I wear you and you,
"and I need one of you."
- Oh, well, thank you so much. - Pleasure.
It was lovely to see you.
OK. Thanks, guys.
Where's the car?
I've spotted my very good friend Mr Justin O'Shea.
I want to talk to him away from the photographers,
so we're going to give him a lift to his next show.
- Hi! - Hi!
- Good hat. - You like it?
Check you out.
So what's been your highlights?
Well, London actually was just Erdem.
I mean, he's probably one of the most influential designers
coming from London and globally, and his show today was beyond beautiful.
Have you seen any similarities between the collections?
Everything is moving back to a more pared-back look.
I would completely agree.
I've seen a lot of '70s vibes going on this season.
The beauty of the '70s idea, it's like a little bit looser silhouette.
It's very glamorous. It's a little bit longer,
there's a lot of natural fabrics.
So who do you think are the trendsetters?
Do you think it's the designers or the buyers that dictate the trends?
Fashion is so global now
because of the digital stratosphere that everyone is
searching for their own identities and they feel that they are
more confident doing it because they had so much more information.
You know, the thing is, you come to London,
you live to see brands like Christopher Kane
and Erdem, these new generation of designers.
You just don't know...
What they're going to pull out the bag.
There's just enough time for a quick change before the next show.
And it's the big one. Christopher Kane.
Cool. Sweet, yeah.
OK. Let's pause a second.
There's a few things you need to know about Christopher Kane.
He's been adored by the fashion world ever since
his first show after graduating from Central St Martin's in 2006.
If you're looking for future trends then this is the man to look to.
Neon dresses, he did it first. Bodycon styling, him too.
He's fearless and he does not do boring.
Where Christopher Kane leads the fashion world follows.
Oh, I absolutely love Christopher. He's just so talented.
He seems to do three shows in one show every time.
He always manages to come up with something original, exciting.
His clothes look super chic, expensive.
For me it's, like, one of my favourite shows.
And every look that comes out is incredibly well crafted
and really, really feminine.
People are always saying, "I wonder what," before hand.
It's really exciting for London.
Have you noticed any trends this season in London Fashion Week?
It's funny, there's a bit of an incipient nautical thing,
isn't there? Christopher did it with all the knots and that kind of stuff.
One thing I've noticed is leg lengths, skirt lengths are going up.
High-waisted, A-line just above the knee skirt.
It'll be all over the high street in every other version.
Knees are out again. Damn.
I'm not great with knees, but, yeah, they're back.
A lot of really bright colours.
There's a lot of green, which is kind of unusual.
I love green.
There was lots of yellows and poppy colours and prints and things.
I think it's very feminine and very playful.
It is very feminine.
The thing about London is it's pure creativity. Constant.
You're bombarded with so many ideas
that you just feel like you're being fed.
Do you think that then it's quite difficult to spot a trend?
- London isn't about trends. - It's not.
It's about celebrating individuality.
For London, you're never going to even...
If you did see a trend in London, you'd be a bit like,
"What's happened to London?" You'd be a bit miffed by it.
It's nice to have a little sit-down after the Christopher Kane show.
These shoes are killing.
But it's nice to have a little reflect on
what everyone's been saying. As far as trends go,
there's been leather and lace has been very much loved,
it's a bit of a '70s vibe,
but what I found the most interesting was what Sophia said about how
it's really difficult to spot trends in London because everyone is
so purely individual and being 100% themselves,
and that's what makes London so brilliant.
Trend spotting during Fashion Week isn't easy,
but thanks to live-stream catwalks we can find out
which collections are trending with the general public.
A few minutes away from the glamour of Fashion Week, this team
are analysing social media, collating every tweet, hashtag and like.
So this is quite literally what is trending at the moment
at London Fashion Week.
This is real-time data that's being pulled through.
So in particular British Vogue was retweeting
Marchesa's pink peonies designs that were coming out on the runway.
They were really stunning
and they really resonated with the British public.
So we saw stuff like that getting retweeted
time and time again as they were coming through.
Big conversations around JW Anderson's leather hats.
Yeah, they were great.
Yeah, they really, really resonated again with people sharing
images of them and tweeting about how cool they were.
So we saw leather becoming a really big fabric
being spoken about as a forthcoming trend.
The big brands are getting really savvy about how to promote
and actually translate some of this buzz
that's going on on Twitter and Facebook into sales.
One that I'm really interested to see how it happens is
for the first time the Burberry show this afternoon, really exciting,
they've got a Twitter buy-now button, and you'll actually be able to buy
the nail varnish that the models are wearing on the catwalk.
You could be part of that straightaway.
The final designer we're seeing today is a man I've adored
for such a long time.
Giles Deacon reinvigorated the fashion scene
with his unique mix of glamour and wit.
Over ten years on and he still never disappoints.
Guys, not on the cobbles, please.
So we are at the Giles show now. I'm so excited, it's always so much fun.
There's always the best, most tongue-in-cheek, brilliant bags,
he always plays with lots of colour,
he always has great models, great music,
so let's get in.
Yeah, the light's from there and you don't have a flash.
Yes, I'm wearing Giles. My amazing outfit is Giles.
He designs the most beautiful clothes
that always make a woman look ladylike,
but like she likes a lot of fun,
which is exactly what fashion should be, right?
Hello, Fashion TV. How you doing?
I love what Giles does because it's really playful
and it has this immediate impression of being very light and fun.
When you actually look at the pieces, they're not light at all,
they're brilliantly done.
- I always love Giles shows. - Yeah, me too.
Love his use of colour
and there's always some glamorous dresses, like with the capes.
- Yeah. - Knitted sweaters.
It was so good. So good! Did you enjoy it?
- I did enjoy it a lot. - I love how it's so wild.
It was a bit like a Bikram yoga centre backstage though,
and I thought people were going to literally pass out.
- Oh, yeah, fair enough. - Myself included.
- I thought I was going to pass out. - Yeah, it was very hot.
The best for me was all of the flat shoes with dresses.
- Yeah. - Yes. Cos I'm too tall anyway.
Gorgeous mental masculine shoes with very pretty, beautifully made...
Very beautifully made.
..slightly sideways dresses is kind of what we do, I think.
Yeah. Very well. And that pink jumpsuit.
Yeah, that's got your name on it. And that metallic leather.
No. No more metallic leather!
- I love you, Giles. - Oh, cheers, sweetheart.
- Thank you so much, Daisy. - Thank you, you're the best.
- Take care. - And you.
I wish I had my heels on now. I'm like a little midget.
- Let's do one. Just one. - Oh, you're so sweet.
Oi! Pick it up!
- Pick it up. - Right, OK.
Have you spotted any trends this season?
The main trend I think is the death of the high heel.
- That's something that I noticed. - I love that.
- So happy. - So happy.
Everybody's been wearing their trainers in the front row,
which was amazing.
Yeah, flats everywhere, even with evening gowns. It's been so good.
For me, also, the emerging designers were really strong this season.
Shrimps showed for the first time.
Really fun presentation of faux fur, really colourful.
What every girl wants to wear.
Have you spotted any trends?
That's a really hard one. I think we're...
I think it's hard in London.
It's hard in London cos everyone has their own identity
and you almost don't want to group people.
I think something we're seeing a lot of is this kind of real
embracing of primness and femininity, but done in an powerful way.
So we've come to the end of the day.
It's actually quite sad I'm not going to be seeing you guys anymore.
We've seen three incredible shows by three wonderfully talented men.
And, um...I think that, you know,
we've been looking for trends of what everyone wants to wear
in the spring/summer 2015, and I think ultimately that
what we've realised is that coming to London, they don't really
stick by the trends, they kind of stay true to their own colours
and I think that that's a great thing to realise
when you're looking for your clothes of spring/summer 2015, is to actually
go with your own personal style and what you love
and what makes you feel good.
That's the advice I've always taken for myself anyway.
As London Fashion Week closes its doors Daisy Lowe takes us on journey through the catwalk trends of Spring Summer 2015. Find out what’s in and what’s out as Daisy rounds up this season's style highlights.