Episode 5 Right on the Money


Episode 5

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Whether you're a spender or a saver,

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we could all do with making the most of our cash.

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So we've found simple advice for you to do just that and taken it

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to people right across the UK.

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Whatever help you need with your finances, we are Right On The Money.

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Hello and welcome to Right On The Money,

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the show that tells you exactly how you can make

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your hard-earned cash go further.

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We certainly do, Dom, and the great thing about it is boosting your

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piggy bank couldn't be easier - so let's get on with it.

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Here's what's in store for you on today's show.

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With the cost of groceries on the rise, our money expert has a

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meltdown over one family's forgotten freezer stash.

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The freezer is just full of ice, it's absolutely bursting with food.

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It's going to have to be thrown away.

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That's the kind of stuff that almost makes me cry real tears,

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I have to say.

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Good boy!

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And welcome to the world of social pet-working.

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We meet the furry friends that are earning their own keep.

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I'm really amazed how by taking a few photos of my dog,

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it's turned into saving thousands of pounds every year.

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Now, when money's tight,

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more and more people turn to the bank of Mum and Dad

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to provide them with some extra help.

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But for one hard-working nurse, that cash has become a regular lifeline.

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Dionne from London has a demanding job as a community matron

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for the NHS, but when it comes to caring for her own finances,

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she's no pro.

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I do earn a couple of thousand a month, which is a good salary,

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but, yeah, I never seem to have enough.

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Sometimes I hand over my debit card and I'm like, "Please, just work,

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"just work. Don't say "been declined"."

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This hard-working mum lives with 13-year-old son Aidan.

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Despite being constantly in the red, Dionne is struggling

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to keep her charity shop spending habit under control.

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I'm systematically looking at every single item.

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I hope she'll be able to save a lot of money

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and not buy lots of jackets and clothes.

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Then we can have money to save for important things.

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Some months, Dionne's debts are so difficult to manage that,

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like so many people, she has to rely on her parents to see her through.

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My dad has dug me out of many a hole, financially,

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so he is a good support and he doesn't ask any questions.

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He will just say, "How much do you need?" and doesn't ask for it back.

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Still having to do that at the age of 38 has taken its toll on Dionne.

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I don't want to have to take their money, you know?

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They've looked after me my entire life and...

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..I do think it's unfair, and I would like to get out of debt,

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so then I wouldn't have to rely on them.

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Don't you worry, Dionne, it's never too late to put things right,

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and the person who can help with that is money expert Sarah Pennells.

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You're obviously really busy -

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you're doing this job you love and you're also raising your son, Aidan.

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But tell me about how you spend the money you have.

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I mean, I've never been particularly good with managing money.

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I mean, I pay my bills, but then after that,

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I don't really keep a check of whether I'll have enough

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to last me the rest of the month, which is a worry.

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Some months, I just, you know, counting the hours,

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keep looking on the calendar.

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How many more days have I got? How much more money have I got?

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Am I going to get through till I get paid again,

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or will I have to borrow some money?

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But, fortunately, there is one member of the household

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who's got his financial head screwed on - our Aidan.

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When I want to buy something, I save up.

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I don't buy anything else, unless I really, really want it right then.

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And then when I have enough money, I buy something I was saving up for.

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-He's got it sussed, hasn't he?

-Yes.

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With two savvy spenders on her case, Dionne will soon be back on track.

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At the moment, we've got your money coming in,

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which is great, at the start of the month.

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And then we've got a bit of money going out.

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-Charity shop trip, perhaps.

-Yeah...

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We've got the bills going out, and your food and your petrol.

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And see what happens?

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So, all we're going to try and do is just to show you some easy ways

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that you can spend a bit less,

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still feel like you're doing the things you want,

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but, gradually,

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bring your money back into balance.

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That would be really good.

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And Sarah is straight off the blocks, as she targets Dionne's

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phone and broadband package.

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You spend quite a lot at the moment.

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-Yes.

-About £50 a month or so, isn't it?

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Yes, it is.

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Do you shop around regularly and do you look at whether

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you're using everything you're currently paying for?

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No and no.

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OK!

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No and no.

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I admire your honesty.

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I've just had a quick scoot around a couple of the comparison sites

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and I found for a similar package,

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one that's just a little less than £25 a month.

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Oh, gosh, that's half the price.

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Half the price - that's going to save your around £300 a year.

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-How does that sound?

-That sounds really good.

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Yeah, that's a good start.

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-A good start.

-Yeah.

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300 smackeroonies saved -

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money that could go straight to paying off her debt.

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You, too, could have more money in your pocket just by shopping around

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for better deals.

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And while Sarah's got Dionne's full attention,

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she presses on with another money-saving nugget.

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One of the things that you said is that you don't quite know

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-where your money goes...

-No.

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..as you're getting to the end of the month.

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So, there are a couple of apps that you can use,

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and there's one that I've loaded up, here.

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So, you just pop in your income, so the money that's coming in,

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and then you can add in your expenses.

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And I think, not only do you have the figures, but it gives you

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-a little chart, shows you what you're spending the money on.

-Yes.

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I reckon that will act as a bit of a brake on your spending,

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because spending money often doesn't really feel like it,

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but, actually, having to then write down,

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-"I spent this much and I spent it on this..."

-Yes.

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I reckon that will make you think a bit more before you start to spend.

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It'll definitely give me pause for thought, especially if I have to

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keep documenting each expenditure, definitely.

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Cracking advice!

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Your smartphones and tablets aren't just for taking selfies -

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they can help you save some serious money, too.

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Look out for free downloadable money-saving apps

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to help you keep track of your dosh.

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So, Aidan, what do you reckon to this?

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Something to stop her spending money on shoes.

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And clothes.

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-Thank you.

-If it gets the vote from Aidan,

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then that's good enough for me, frankly.

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Don't you worry, Aidan, we'll tackle Mum's shopping habits later!

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But, for now, Sarah wants to talk about her food bills.

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As well as her groceries,

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Dionne sometimes buys takeaways for herself and Aidan,

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but has no idea what it all adds up to.

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Go on, Pennells, spill the beans.

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Over the last couple of months,

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you've been spending an average of around £300 a month on food.

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-No!

-Now, that does include sort of trips to the bakery

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and those kind of things, pizza, but that is almost twice as much

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as the average family of two would spend.

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So, I want to have a bit of a look your kitchen cupboards,

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see what you have and see if we can find you a better way of planning.

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-Yeah.

-And saving money, paying off those debts.

-£300?

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I think she's still in shock, Sarah.

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What have we got here, then?

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We've got one, two, three, four, five, six, seven...

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You've got eight different kinds of cereal.

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-So, you're all right for breakfast, aren't you?

-Yes.

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And do you generally have breakfast before you go to work?

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Not really.

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Gordon Bennett, eight packs of cereals?!

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Impulse supermarket shopping -

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that's a classic way to rack up the bills, buying what looks good

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and not what you actually need.

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I kind of buy things when I need them. I don't really plan ahead of,

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what am I going to eat for the rest of the week?

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And if I do make a list, I usually leave it at home

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and then, when I go to the supermarket, I'm like,

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"What did I want to buy?"

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Then I just buy whatever's on special offer.

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If you think eight packets of cereals is over the top,

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just take a look at this.

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-The freezer's just full of ice.

-Yes.

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So, you have a freezer that you've stocked up.

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-I mean, it's absolutely bursting...

-Chock-a...

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..with food.

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..and I can't get in it.

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So, what's going to happen to this food?

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It's going to have to be thrown away.

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That's the kind of stuff that almost makes me cry real tears,

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I have to say.

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I mean, that's a whole freezer-full that's going to be wasted.

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-I mean, this is literally chucking money away.

-Yeah.

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-And if I gave you £40, you wouldn't just chuck it away.

-No.

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You'd probably be quite pleased, but that's what you're doing there.

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You can't afford to chuck that away, that could be paying off your debt.

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Definitely.

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Good point well made, Sarah.

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We could all do with keeping track of what's lurking in our freezers.

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Time for Dionne to have a quick lesson in the art of shopping smart.

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So, now it's over to you two.

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OK.

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I want you to just have a look at some of the things that you would

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like to use as ingredients, and fill up the week,

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so that, every week, you're going to know what you're buying.

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Have a good old rummage.

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What do you think, Aidan?

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This is fun.

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And if you started planning your meals like Dionne and Aidan,

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you could save a wad of cash.

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With the family's menu for next week now sorted, all that's left to do is

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to write up a list and do one single supermarket shop.

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One of the things that you were saying earlier is that

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if you have a list, you often leave it at home.

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So, take a photo on your mobile phone,

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so you've always got it with you.

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The whole point is to try and get you back down

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to that kind of average figure of under £50 a week.

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And if we do, you'll save about £100 a month.

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-That's a lot of money.

-That's £1,200 a year.

-Yeah.

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That's a lot of savings.

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Wow! A chunky £1,200 back in her pocket,

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just by planning her shopping.

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Next, Dionne takes Sarah along to meet her parents, Maudlin and James,

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for a financial heart-to-heart.

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You help her financially, you help with some money, don't you?

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Yeah. Yes, we do, yes.

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That's what we are here for.

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Mum and Dad regularly lend a financial hand,

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but have no idea just how much debt Dionne's racked up.

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Before things can change for her,

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she has to confront some uncomfortable facts,

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and Sarah's suggested she shares the knowledge with the two people who

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know her best, as they'll be able to support her emotionally

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as she turns her financial life around.

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Will I be shocked?

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If you can read out this figure.

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2,211.

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That's the amount that Dionne owes on credit cards and store cards.

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Does that surprise you?

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Yes, it surprises me, yes.

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She shouldn't owe this money.

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And then we've got this...

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The next box contains Dionne's outstanding personal loans.

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£6,728.

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-DAD:

-It's very high.

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Why don't you ask her what she do with that money?

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How are you able to owe this money?

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And to who?

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So, one of the loans was from when Dionne was studying,

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and then there's another loan, which you're repaying at the moment.

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And I think as Dionne's bringing up Aidan on her own,

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I think a lot of families do find themselves borrowing,

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and once you start borrowing, it's quite hard to claw your way back.

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Yeah. I always say to Dionne, I don't like borrowing money.

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I don't borrow money from people.

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I do with what I have.

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How do you feel now that,

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you know, we've told your parents this?

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Mmm, not that great.

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-DAD:

-Dionne, don't cry.

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OK.

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It's very brave of the family to discuss Dionne's debt.

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We all know how raw and difficult this whole subject can be.

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Are you OK to carry on?

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And there's still a third box to open.

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We've got one more figure to come.

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So, Dionne, can you read this one out?

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£2,570.

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It's actually the amount of money that your parents

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have given you in the last year.

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It's a lot of money.

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You're right, it is a lot of money,

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but Sarah has a plan that she thinks will help Dionne pay off her debts

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and she wants to explain it to James and Maudlin.

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-We're not asking you to give Dionne more money.

-No.

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What we're going to do is just take a bit of the money that you

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currently give Dionne and use that to pay down Dionne's debts.

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Would you be happy with that?

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Yes, we can't let her down.

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What a lovely dad.

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This hasn't been easy for anyone,

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but by opening up to her nearest and dearest,

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Dionne has taken the first steps towards a better financial future.

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It's hard to get out of debt,

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but it's easier if you've got your family behind you.

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It is going to get easier.

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I hope so.

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It will.

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I promise you.

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With Dionne's parents' money now earmarked for paying off

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her store cards and other loans, it's up to Sarah to help Dionne

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to really get her spending under control moving forward.

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Join us again, as Sarah tackles Dionne's impulse spending head-on.

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Give away, sell or keep?

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Tick-tock, tick-tock, tick-tock.

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And we'll be catching up with Dionne later to see how she's got on.

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But first, personal finance expert Simon Read is here along with

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Sophie Kearns, who is a regular customer of the bank of Mum and Dad.

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I'm going to start with you, Simon.

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How important is it for families to talk about their debts?

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Well, you know, the first thing to do to solve the problem

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is to admit to it, and telling the family about it is the first step

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I'd suggest to anyone, because your family's going to support you

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whatever, and they can help you get over the problem.

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They can help you financially, perhaps, or, more importantly,

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just with support and guidance.

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Sophie, you borrow from Mum and Dad, tell us about that.

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There's been a few occasions when I've borrowed from my dad, like,

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hefty amounts. So, I borrowed about £800 to £1,000 from him

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a couple of years ago and it was for a holiday,

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so, as you can probably imagine, it's not a crisis, but he was happy,

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in a financial state where he could lend it me,

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and I was happy to say that I would pay him back, so I borrowed that.

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I had a really good time and then when I came back,

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I set up, like, a direct debit.

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So you actually set up your repayments?

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This is a positive example.

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That's a very positive example.

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You know, you're both clear about what was going on.

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He knew what the money was for, you agreed to pay it back,

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but it's all done in the open and all done on friendly terms,

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which is what it has to be.

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You don't want money to become between you.

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Now, Simon, at the moment we're starting to see on the TV,

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there's adverts coming out for mortgages where parents or other

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family members can actually help out their son or their daughter.

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Personally, I think it's a great idea. I can really see it working.

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-What's your opinion on it?

-It can be a great idea.

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If the parents have the money,

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then why shouldn't they help their children?

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But, it's a stupid idea if the parents get into financial

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difficulty because they're giving the money to their child.

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As much as they want to help them,

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they've got to think about their own financial future, too.

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Sophie, you borrow from Mum and Dad, you pay it back, no interest.

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What would you say to people about doing it,

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and what have you got to look out for?

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It's a lovely idea and, luckily for me, it has worked out,

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but for others, it depends what the parents are like, what the children

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-are like, and what their bond is like together as a family.

-Yeah.

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23, and what a refreshing attitude.

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Thanks very much, Sophie. Thanks, Simon.

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Now, children aren't the only dependents that can prove a drain

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on the household finances.

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It's estimated that us Brits spend £7 billion a year on our pets.

0:16:160:16:20

But owners are increasingly turning to more enterprising ways

0:16:200:16:24

to save money and help our animal friends earn their own keep.

0:16:240:16:27

Morning time and it's another busy day ahead for Sinead and her

0:16:300:16:34

three-year-old Yorkiepoo, Murphy.

0:16:340:16:36

Everyone loves Murph, because he's so soft and gentle.

0:16:370:16:40

He's a really sweet little dog.

0:16:400:16:42

Until recently,

0:16:420:16:43

Murphy was spending long days in Sinead's hairdressing salon.

0:16:430:16:47

An average day starts at 10.00 and finishes at around 9.00-10.00 in the evening.

0:16:470:16:50

What we did find with Murphy being in the salon all the time,

0:16:530:16:56

he started to get anxiety.

0:16:560:16:57

And with professional dog-walkers charging around £15 an hour,

0:16:570:17:01

Sinead was struggling to find an acceptable affordable alternative.

0:17:010:17:05

Enter Caroline and daughter Isabelle.

0:17:060:17:09

Murphy!

0:17:090:17:11

They've got time on their hands and love dogs.

0:17:110:17:14

Hello, sausage.

0:17:140:17:15

He literally smiles when you come in, like,

0:17:150:17:17

you can see he's like grinning.

0:17:170:17:19

Oh, sweetie pie.

0:17:190:17:22

OK, we'll see you later.

0:17:220:17:23

So they signed up with a dog-borrowing website that matches

0:17:240:17:27

people with dogs with people who want to borrow them for a small fee.

0:17:270:17:31

Membership costs Caroline £12.99 a year.

0:17:340:17:37

And Murphy's owner, Sinead, £44.99.

0:17:390:17:42

-Good boy!

-Yay, come on, doggie.

0:17:440:17:47

I know that to buy a little baby Murphy would cost me

0:17:470:17:51

quite a few hundred.

0:17:510:17:53

You're amazing.

0:17:530:17:54

So, we're not spending that, so there's no outlay.

0:17:540:17:57

The thing that I liked the most is the fact that we're not committed,

0:17:570:18:01

so we've got much more flexibility.

0:18:010:18:04

Well, it doesn't actually feel like we're a full family

0:18:040:18:06

when he's not there now,

0:18:060:18:08

which is pretty amazing.

0:18:080:18:10

It feels like he's part of the family now.

0:18:100:18:12

The website was the idea of Rikke Rosenlund.

0:18:130:18:16

I borrowed a very cute brown Labrador about four years ago,

0:18:180:18:22

and I just remember thinking, "Why are people spending so much money

0:18:220:18:26

on dog-walkers or kennels - or leaving their dog home alone -

0:18:260:18:29

when I would love to take care of a dog for free

0:18:290:18:32

and it would make me so happy?

0:18:320:18:34

What started as a brainwave has grown into a successful business

0:18:340:18:38

with around 600,000 members.

0:18:380:18:41

I set up a landing page and then in the space of three days,

0:18:410:18:44

we had 85 people who signed up and it was literally everything from

0:18:440:18:47

an old man down in Cornwall, who'd just had an operation,

0:18:470:18:51

needing help with walking his dog, to...there was a family with

0:18:510:18:54

a little kid who was begging for a dog in London.

0:18:540:18:57

And it's not just the humans who are happy with the way things

0:18:570:18:59

have turned out.

0:18:590:19:01

Sinead, who's his owner, said Murphy's been a lot happier since

0:19:010:19:05

we came, so making it happy for Murphy and, as I said,

0:19:050:19:10

I've always wanted a dog, so it's just how I imagined, really.

0:19:100:19:14

And after work in the salon, Sinead is back to retrieve Murphy.

0:19:150:19:19

It really is a dog's life!

0:19:190:19:22

-Bye, Murph.

-See you tomorrow.

-Bye!

0:19:220:19:25

Murphy is one of 154 million pets in the UK.

0:19:250:19:29

It's estimated that dogs can cost up to £31,000 over their lifetime,

0:19:290:19:33

and cats £17,000.

0:19:330:19:35

Even a rabbit can in cost an astonishing £9,000.

0:19:350:19:40

So it's not surprising some owners are looking for new ways

0:19:400:19:42

to use their pets' talents to actually make money.

0:19:420:19:45

This is Jude, the French bulldog, and his owner, Leah.

0:19:490:19:53

So when I first got Jude, all of our friends were getting really annoyed,

0:19:530:19:57

because on my Instagram, it was just Jude, Jude, Jude, Jude -

0:19:570:20:00

and everyone was like, "Your dog's cute, but can you, like,

0:20:000:20:04

"stop posting so many pictures of him?"

0:20:040:20:06

Leah's solution? To set up his own account on the social media

0:20:070:20:11

platform, Instagram - and Jude The French had arrived.

0:20:110:20:15

First of all, we hit 1,000 followers and then we got really excited,

0:20:160:20:19

and then, it was 5,000 followers and then, it was like,

0:20:190:20:21

oh, that's ridiculous, and then he hit 10,000 followers.

0:20:210:20:24

Because Jude had so many social media followers,

0:20:250:20:28

many of whom also had pets, animal accessory companies saw Jude as

0:20:280:20:33

the ideal model to showcase their wares.

0:20:330:20:35

In no time at all, they were sending him piles of free stuff.

0:20:350:20:40

We got companies contacting us, telling us,

0:20:400:20:42

"Oh, he's really cute, can we send you a jumper?",

0:20:420:20:45

or "Can we send you a toy or a treat?"

0:20:450:20:47

So all we have to do is take a picture of him with the product,

0:20:470:20:51

put it up on his Instagram or send it to them,

0:20:510:20:53

and they're happy with that.

0:20:530:20:55

Now that Jude's got around 28,000 followers,

0:20:570:21:00

he's become what's known in the business as an influencer.

0:21:000:21:03

And an influencer literally does just that - influences others.

0:21:030:21:07

So, in the case of Jude, his followers may end up buying

0:21:070:21:11

the items he's photographed with for their pets.

0:21:110:21:14

So this is the kind of things that we get sent.

0:21:140:21:17

Leah no longer has to buy things like clothes, bedding,

0:21:170:21:20

toys and dog food.

0:21:200:21:22

Poo bags, because you can never get enough poo bags.

0:21:220:21:25

And, in return, companies get their products seen by a captive audience

0:21:250:21:29

of thousands and Jude is so popular with firms

0:21:290:21:32

that Leah's problem is where to store it all.

0:21:320:21:35

So, I'm really amazed how, by taking a few photos of my dog,

0:21:370:21:41

it's turned into saving thousands of pounds every year.

0:21:410:21:46

And if you think your pooch, parrot, pig,

0:21:460:21:48

or whatever has got what it takes to make it big in social media,

0:21:480:21:52

Leah's got some top tips to get you started.

0:21:520:21:55

I've changed my camera, so I've now got, like, a professional camera.

0:21:550:21:59

I use lighting.

0:21:590:22:00

Also, like, if it's Easter, we take Easter pictures,

0:22:000:22:03

or if it's Christmas, we do the whole Christmas thing.

0:22:030:22:07

I find that, some pictures,

0:22:070:22:08

it would just be him outside and he'll get 1,000 likes,

0:22:080:22:13

or if we come inside, exactly the same photo, I don't know,

0:22:130:22:16

he'll get, like, half of it.

0:22:160:22:19

It's crazy.

0:22:190:22:20

And, in the online pet world, surprisingly,

0:22:200:22:24

Jude's not even an A-lister.

0:22:240:22:26

Doug The Pug, from Nashville, is one of the world's biggest canine

0:22:260:22:30

influencers, with over eight million social media followers.

0:22:300:22:34

Doug earns a fortune in endorsements and appearance fees

0:22:340:22:38

and travels the globe to meet his fans.

0:22:380:22:40

Dog stardom is a very serious business, as another pug and

0:22:420:22:46

fellow influencer, Mr Gizmo, can confirm.

0:22:460:22:49

He got his big break on this glossy Christmas TV advert

0:22:490:22:52

after an agent spotted him on Instagram.

0:22:520:22:55

BARKS

0:22:550:22:56

They contacted me to say that they've got a commercial,

0:22:580:23:01

erm, and they would like to put Gizmo forward.

0:23:010:23:04

I was flabbergasted. I just couldn't believe it.

0:23:040:23:07

I thought someone's having a prank.

0:23:070:23:09

This is Gizmo's audition video.

0:23:090:23:11

Gizmo, wearing glasses, red towel over his head,

0:23:110:23:14

running up and down stairs.

0:23:140:23:16

But this actually was between three or four pugs

0:23:160:23:19

and Gizmo actually got chosen, because of this video.

0:23:190:23:21

I think we nailed it.

0:23:210:23:23

Yeah, it's been quite a journey.

0:23:230:23:24

Not bad, Giz, not bad at all.

0:23:240:23:27

Not bad indeed!

0:23:270:23:28

Gizmo's earned around £10,000 since his big break three years ago.

0:23:280:23:33

As well as his TV work,

0:23:330:23:34

Gizmo's got around 15,000 social media fans and, without being rude,

0:23:340:23:39

Gizmo's career proves you don't have to have superstar looks

0:23:390:23:43

to be a superstar.

0:23:430:23:44

So, the types of work that Gizmo's got offered

0:23:460:23:48

has been photoshoots and commercials.

0:23:480:23:51

So, his vet fees, pet plan, his food, he earns his own money

0:23:510:23:56

and we spend it on him.

0:23:560:23:58

Arti and Jaisal also donate around 10% of his earnings to charity.

0:23:580:24:02

Good boy, Gizmo.

0:24:020:24:04

This definitely has to be his favourite look.

0:24:040:24:08

A very distinguished pug, aren't you?

0:24:080:24:10

If you have a pet who you would like to put up on modelling or

0:24:100:24:14

social media, I would say go for it.

0:24:140:24:17

We are a prime example of Gizmo doing absolutely amazing.

0:24:170:24:21

So, yeah, try your luck.

0:24:210:24:23

No doubt about it, Gizmo is a leading player

0:24:230:24:26

with a great future ahead of him and, after all that hard work,

0:24:260:24:30

he's certainly earned a dog-nap!

0:24:300:24:32

Jude and Mr Gizmo both had social media profiles, but platforms like

0:24:360:24:40

Instagram don't just work for pets.

0:24:400:24:42

Lots of people are making money by racking up their followers.

0:24:420:24:45

Joining me now are Dominique Davis

0:24:450:24:47

and social media expert James Halaby.

0:24:470:24:50

Dominique, tell me about your social media story,

0:24:500:24:52

cos it's a really nice one. It's from the roots up, isn't it?

0:24:520:24:55

Yeah, yeah. So, I was on maternity with my youngest, Penny,

0:24:550:24:58

I had more time on my hands,

0:24:580:24:59

and I noticed that people were out there taking really good photos and

0:24:590:25:03

making money from them.

0:25:030:25:04

So, I started myself.

0:25:040:25:06

And now you've got a massive following, haven't you?

0:25:060:25:08

-Yes. At the moment, I have 147,000 followers.

-Wow.

0:25:080:25:12

Yeah. So it's grown quite quickly over the last six months.

0:25:120:25:15

James, in Dominique's case, she's got a lot of followers now

0:25:150:25:19

in a fairly short space of time.

0:25:190:25:21

What is it about Dominique that brands like?

0:25:210:25:24

So, I mean, firstly, it's quite a big industry for mummy influencers,

0:25:240:25:28

so having kids and being able to promote kids products is really,

0:25:280:25:31

really appealing for many brands.

0:25:310:25:32

Dominique, can I be really nosy and ask what sort of fees you might get

0:25:320:25:36

out of a single photo? A bit nosy, you could say.

0:25:360:25:39

Well, my photos are quite well received,

0:25:390:25:40

so they do get quite a lot of likes and engagement's really high,

0:25:400:25:44

so anything from £1,000-2,000,

0:25:440:25:46

depending on the campaign and how many photos they want.

0:25:460:25:49

But, for a decent photo, you stick it on there,

0:25:490:25:51

-you can earn a couple of grand?

-Yeah.

0:25:510:25:52

-Wow! It can certainly pay dividends, can't it?

-Yeah.

0:25:520:25:54

Are big brands moving away from big, glossy magazines and tending to

0:25:540:25:58

start to steer towards what Dominique's doing now?

0:25:580:26:01

Yeah, absolutely.

0:26:010:26:02

Having the chance to be able to work with an influencer

0:26:020:26:04

who has a passionate, engaged audience and people that follow them

0:26:040:26:07

and really respect their opinions, it's extremely powerful.

0:26:070:26:09

Dominique, for you, it got to such a point you were able to give up the

0:26:090:26:12

job that you were in and start doing this full-time,

0:26:120:26:14

but you're obviously sticking photos of you and your daughters

0:26:140:26:17

-and the family at home.

-Yeah.

0:26:170:26:19

Do you not find it all a little bit intrusive?

0:26:190:26:21

No, not really. I think the way society is at the moment

0:26:210:26:24

is the majority of people share their lives on social media -

0:26:240:26:27

whether that be Facebook, Instagram, Twitter -

0:26:270:26:29

and I'm doing exactly that,

0:26:290:26:31

but mine's just a little bit more styled than everybody else's.

0:26:310:26:35

The girls find it a lot of fun and I think it's just part and parcel.

0:26:350:26:39

They understand that's my job.

0:26:390:26:40

Can I ask, are the girls on the payroll?

0:26:400:26:42

They do enjoy the clothes that they get or the free toys and things

0:26:440:26:47

like that and we are going away in July thanks to it,

0:26:470:26:51

so they'll be enjoying that.

0:26:510:26:53

It's been an absolute pleasure to meet both of you.

0:26:530:26:55

Good luck for the future.

0:26:550:26:56

DENISE: While Dom is busy counting his friends on social media,

0:27:000:27:03

I want to get to the bottom of a recent survey.

0:27:030:27:06

Apparently, three-quarters of us have lent money to friends or family

0:27:060:27:09

in the past year.

0:27:090:27:11

So, have the folks in Halifax market got deep pockets

0:27:110:27:14

when it comes to their nearest and dearest?

0:27:140:27:16

Are you happy to lend money to people?

0:27:170:27:20

-No.

-No.

0:27:200:27:21

What if it's family?

0:27:210:27:23

Well, that may be a different matter, but I would need to know

0:27:230:27:27

what it was for and when I was going to get it repaid.

0:27:270:27:30

-Really?

-Yes.

0:27:300:27:31

I think it's one of the biggest things that people

0:27:330:27:36

fall out over, money.

0:27:360:27:38

So if you've lent some money and they don't pay you back,

0:27:380:27:41

it can spoil your friendship.

0:27:410:27:42

Yeah, so you don't want to ruin your friendships?

0:27:420:27:44

No. It wouldn't be worth it, would it?

0:27:440:27:46

So, I have very loyal friends who would lend money,

0:27:460:27:49

so I would do the same for them.

0:27:490:27:50

Would you write it down? Would you make contact?

0:27:500:27:52

No. Trust has got to be an important factor.

0:27:520:27:55

Obviously, if there's no trust there, then they're not friends.

0:27:550:27:58

-I wish you were my friend!

-I wish you were mine!

0:27:580:28:00

Earlier on, we met hard-working nurse Dionne,

0:28:040:28:06

who was struggling to get on top of the debts.

0:28:060:28:09

So, let's see if our money expert Sarah Pennells

0:28:090:28:12

has managed to work her magic.

0:28:120:28:13

Come on, let's go and see if we can find any bargains.

0:28:150:28:17

Dionne David from London needs to tackle her finances,

0:28:170:28:21

but she's finding it hard to know where to start.

0:28:210:28:24

I don't feel in control of my finances.

0:28:240:28:26

I feel that they rule me rather than me ruling them.

0:28:260:28:31

-Shall we have a look inside, then?

-OK.

0:28:310:28:33

I'd love to clear all my debt.

0:28:330:28:35

That's kind of my goal, but I seem to be sort of stuck in a rut

0:28:350:28:39

of never quite having enough to clear and then the price of living

0:28:390:28:43

goes up all the time.

0:28:430:28:45

Our NHS community nurse is working flat out to make a better life for

0:28:450:28:49

herself and Aidan, her 13-year-old son, but her spending outstrips

0:28:490:28:53

her earning and we all know where that ends.

0:28:530:28:56

-That's minus.

-I know.

0:28:570:28:58

In terms of having money for a rainy day, there isn't any.

0:28:590:29:04

So if there was, like, a dire emergency,

0:29:040:29:06

I would have to take it from that month's salary,

0:29:060:29:09

and then suffer the rest of the month.

0:29:090:29:11

Suffer? Not on our watch!

0:29:130:29:15

Not when super-savvy money expert Sarah Pennells is in town.

0:29:150:29:19

She's on a mission to get Dionne to take control of her finances

0:29:190:29:22

and to help her start repaying the debt.

0:29:220:29:25

It is going to get easier.

0:29:250:29:27

I hope so.

0:29:270:29:28

It will.

0:29:280:29:29

So far, she's found ways that she could save £1,500 a year

0:29:290:29:33

just by cutting down on her massive food bills

0:29:330:29:36

and switching her energy provider.

0:29:360:29:39

Now Sarah's back and, with Aidan at school,

0:29:390:29:41

she wants to iron out Dionne's second-hand clothes bill.

0:29:410:29:45

Wow!

0:29:450:29:46

This is your little Aladdin's Cave, isn't it?

0:29:460:29:48

It is, yes.

0:29:480:29:49

The majority I've bought from the charity shop.

0:29:490:29:52

And all of these bags as well?

0:29:520:29:54

Yes.

0:29:540:29:55

You've bought too many clothes, I can tell.

0:29:550:29:58

But it's quite a lot of impulse buying, I'm guessing?

0:29:580:30:00

Yeah. I normally go to the charity shops in my lunch breaks,

0:30:000:30:04

and so I just kind of look and think, "Ooh, ooh, ooh!"

0:30:040:30:07

And then I just buy them,

0:30:070:30:10

cos it's only £3 here, £4 there.

0:30:100:30:14

As we all know, three quid here, a fiver there soon adds up.

0:30:140:30:18

Go on, Sarah. What's the damage?

0:30:180:30:20

-On average, it's about what, £50 a month, isn't it?

-Yes.

0:30:200:30:24

That's a lot of bargains.

0:30:240:30:27

And it's also... It's £600 a year.

0:30:270:30:30

Yeah.

0:30:300:30:32

Gordon Bennett!

0:30:320:30:33

To understand how Dionne's ended up with a bedroom full of clothes,

0:30:340:30:37

Sarah has sent her back to the charity shop

0:30:370:30:40

to check out her shopping habits.

0:30:400:30:42

That's quite a nice jumper.

0:30:440:30:46

Don't know whether Aidan will think the same thing.

0:30:460:30:48

Ooh!

0:30:490:30:50

I like the look of the cover.

0:30:500:30:52

So, I might get the book as well - and then that's it.

0:30:520:30:54

It looks like Dionne just can't resist a bargain.

0:30:560:30:58

It's only £6 and it's for a good cause.

0:30:580:31:01

And she's not the only one.

0:31:010:31:03

The charity shop industry contributes around £846 million to

0:31:030:31:08

the UK economy, with around 7,000 stores on the high street.

0:31:080:31:13

And back home, time for Sarah to cast her expert eye

0:31:130:31:16

over Dionne's latest shopping trip.

0:31:160:31:19

So, what do you notice about the way you're looking at these rails here?

0:31:190:31:24

That I have to look at everything.

0:31:240:31:25

I can't walk past and think, "Oh, well, I don't need another scarf,"

0:31:260:31:30

or "I don't need another pair of shoes,"

0:31:300:31:32

or "I don't need another handbag."

0:31:320:31:34

I love a bargain as much as anyone else and the idea of picking up some

0:31:350:31:39

great gear at knock-down prices is my idea of fun, but with her house

0:31:390:31:44

chocka full with stuff and her bank account in the red,

0:31:440:31:47

Sarah thinks Dionne needs to stitch up her purse once in a while.

0:31:470:31:51

If you go into a charity shop, which is the thing that you love to do,

0:31:510:31:54

and you feel you're getting a bargain, and the next time you want

0:31:540:31:58

that kind of rush again, you want that high of

0:31:580:32:01

getting a fantastic bargain, there's a couple of things you want to do.

0:32:010:32:04

First is to get you to kind of break that habit,

0:32:040:32:07

that addiction to spending and that rush you get from getting a bargain

0:32:070:32:11

at the moment.

0:32:110:32:12

And the other is, with those bags of clothes we've seen in your bedroom,

0:32:120:32:16

is to actually get some money for those clothes.

0:32:160:32:19

Bring in some cash. How would that sound?

0:32:190:32:21

That would sound really good, if I can make some money.

0:32:210:32:24

I thought so!

0:32:240:32:25

Sarah reckons Dionne can make a tidy sum by selling off her unwanted

0:32:280:32:32

clothes, so she's summoned her best friend Rachel to decide

0:32:320:32:36

what to keep and what to sell.

0:32:360:32:39

So, we've got a dress.

0:32:390:32:43

Go? Stay?

0:32:430:32:45

I think that could be sold.

0:32:450:32:47

What about this now? Cos we know you love blue.

0:32:470:32:49

I do love blue.

0:32:490:32:50

Sell, give away, or keep?

0:32:500:32:53

Tick-tock, tick-tock, tick-tock.

0:32:530:32:54

They're not mucking about.

0:32:540:32:56

-She hasn't noticed.

-I can't decide!

-Selling it.

0:32:570:32:59

We're doing well.

0:32:590:33:01

A few snaps later, nearly half of Dionne's range is ready to sell.

0:33:010:33:05

If this doesn't sell it, Dionne, I don't know what will!

0:33:050:33:08

Sarah's decided to use a community-based website instead of

0:33:080:33:11

an online auction service to increase Dionne's chance of selling.

0:33:110:33:16

One of the great things about this site is people can look for things

0:33:160:33:19

-that are near to them.

-Oh, OK.

0:33:190:33:20

So you're reaching that market that...

0:33:200:33:22

Yeah, OK. Local.

0:33:220:33:24

-Well, lives locally.

-Yeah.

0:33:240:33:26

Look out for similar selling sites in your area.

0:33:260:33:29

With a bit of luck, Dionne will get rid of her unwanted clothes

0:33:290:33:32

and make a few quid.

0:33:320:33:33

And by drastically cutting back on her trips to the charity shops,

0:33:330:33:38

Dionne will save up to £600 a year.

0:33:380:33:40

It'll mean less clutter in your home and more cash in your pocket.

0:33:420:33:46

I can always do with that.

0:33:460:33:47

On the next leg of Sarah's money-saving journey, it's time to

0:33:510:33:54

visit a place where a lot of Dionne's cash simply disappears.

0:33:540:33:58

Well, I've had the allotment for about three years and I did have

0:33:580:34:01

this illusion of living the good life, but, actually,

0:34:010:34:05

it's a lot harder to make happen,

0:34:050:34:08

because allotments are real hard work.

0:34:080:34:11

At the moment, do you find that you save a lot of money with

0:34:120:34:17

your allotment or do you find it's its own tiny money pit?

0:34:170:34:20

I think it's a money pit, cos each year, there always seems to be

0:34:200:34:24

something more I need to buy - more plants, more plants, more seeds,

0:34:240:34:27

more weed suppressor - and it is starting to get on top of me.

0:34:270:34:31

It seems that when it comes to the allotment, Dionne's better at making

0:34:330:34:36

her debt grow than her produce.

0:34:360:34:38

It's time to call in expert gardener Jeremy Wright to give Dionne a few

0:34:380:34:43

pointers on how to reap the rewards of her allotment.

0:34:430:34:46

Jeremy, what are the kind of things that you have found that might be

0:34:460:34:50

really good tips for Dionne to help cutting those costs?

0:34:500:34:55

I think the problem is that you can find yourself spending a fortune on

0:34:550:34:58

-buying plants and you do it every year.

-Yes, definitely.

0:34:580:35:01

And there's a very, very simple way to overcome that, so my first tip...

0:35:010:35:05

-OK.

-..is to go for perennials.

0:35:050:35:07

-Right.

-You buy them once and, not only do you have them for next year,

0:35:070:35:11

-but they begin to multiply.

-Oh, OK.

0:35:110:35:13

-So, my second tip...

-Yes.

0:35:130:35:14

..is actually around how you can get more plants without spending money.

0:35:140:35:18

Which is, as these plants multiply,

0:35:180:35:21

you have spare plants and you can swap them with other people.

0:35:210:35:24

What kind of perennials do you recommend?

0:35:240:35:27

I mean, here, I've got a couple of examples.

0:35:270:35:30

One is a orange daylily.

0:35:300:35:33

The other one is a phlomis - Jerusalem sage is the common name.

0:35:330:35:37

OK.

0:35:370:35:38

Both these I dug up yesterday from clumps of about 100 plants each.

0:35:380:35:42

-Wow!

-Wow!

-Now that, if you went out and bought those plants, at £5-7

0:35:420:35:48

a time, what I'm talking about is over £1,000 worth of plants that

0:35:480:35:53

have grown on their own.

0:35:530:35:54

So, you've actually got your own little bank of plants that you can

0:35:540:35:58

exchange with the people and get some variety.

0:35:580:36:01

And that's something we can all do,

0:36:010:36:03

because Jeremy actually runs a plant-swap website that connects

0:36:030:36:07

gardeners all over the country with green-fingered people in their area.

0:36:070:36:11

So they can exchange plants and save pots of cash -

0:36:110:36:14

and Sarah can smell another bargain a mile off.

0:36:140:36:17

One thing you're going to need for your allotment is some compost or

0:36:180:36:21

manure and I've done a little bit of checking online and there are a

0:36:210:36:24

couple of sort of livery and riding stables nearby.

0:36:240:36:27

They will sell manure for about £1 for bag.

0:36:270:36:30

Phew!

0:36:300:36:31

In terms of size of this plot,

0:36:310:36:33

if you were to buy this from the garden centre,

0:36:330:36:36

it would cost you about £120.

0:36:360:36:39

-Yeah.

-If you were to buy it from the riding stables that we found,

0:36:390:36:42

we reckon no more than £40.

0:36:420:36:45

-That's a big saving.

-That's saved you £80 straightaway.

-Yeah.

0:36:450:36:48

-That's going in your holiday fund.

-Yes.

0:36:480:36:49

Money doesn't grow on trees, but if Dionne took the advice,

0:36:510:36:54

she could soon be harvesting some healthy financial rewards,

0:36:540:36:58

saving £250 a year.

0:36:580:37:00

So far, Sarah has been showing Dionne how to save thousands

0:37:030:37:07

by making better financial decisions.

0:37:070:37:09

Now it's time to put those savings to good use

0:37:090:37:12

by realising Dionne's dream of becoming debt-free.

0:37:120:37:15

You might be wondering why there are three sugar bowls in front of you.

0:37:160:37:19

I am.

0:37:190:37:21

This is really to illustrate what most people do with their debts.

0:37:210:37:25

This is your store card debt, here.

0:37:250:37:27

This is your credit card and this stands for your loans.

0:37:270:37:30

At the moment, Dionne owes £294 on her store card,

0:37:310:37:36

£1,916 on her credit card

0:37:360:37:40

and £6,728 on personal loans.

0:37:400:37:44

I think what a lot of people do in this kind of situation is pay a bit

0:37:440:37:47

off each, so they'll think,

0:37:470:37:48

"Oh, I'll pay a little bit off my store card.

0:37:480:37:50

"Pay a bit off my credit card, pay a bit off my loans as well."

0:37:500:37:54

As things stand, with you just paying a bit off each,

0:37:540:37:58

I've worked out that you are not going to be debt-free

0:37:580:38:02

for four years.

0:38:020:38:04

It's a long time.

0:38:060:38:07

But don't you worry, Dionne,

0:38:070:38:09

Sarah has a cunning plan to fast-track your financial recovery.

0:38:090:38:13

If you're in a similar situation, you might want to listen carefully.

0:38:130:38:18

Different lenders charge different rates of interest,

0:38:180:38:21

so the key is to prioritise which debt to pay off first.

0:38:210:38:25

So what I would recommend you do is pay as much as you can to the store

0:38:250:38:31

card to get rid of that debt as quickly as you possibly can.

0:38:310:38:34

There - right, bam, gone.

0:38:340:38:36

And then what you can do,

0:38:360:38:38

the money that you were paying to your store card,

0:38:380:38:41

you use to clear your credit card debt. So, there we go,

0:38:410:38:44

we're clearing the credit card debt as quickly as we can.

0:38:440:38:46

That one's paid off.

0:38:460:38:48

So, now you can pay off your loans.

0:38:480:38:50

The loans are the cheapest debt that you have and although you owe more

0:38:500:38:54

on your loans than you do on your store card and credit card,

0:38:540:38:57

you'll find it's much easier to pay off, because all this extra money

0:38:570:39:01

that you have, you're not spending.

0:39:010:39:03

-No.

-Oh, no!

0:39:030:39:06

You're using that to just clear this debt as quickly as you possibly can.

0:39:060:39:10

Come on, help me empty this bowl. Come on.

0:39:100:39:12

We're clearing this debt.

0:39:120:39:14

-There.

-Perfect.

0:39:140:39:15

There you go. Debt-free.

0:39:150:39:18

That looks lovely.

0:39:180:39:19

So, how much sooner will Dionne be debt-free

0:39:200:39:22

if she follows Sarah's advice?

0:39:220:39:25

If you pay off your store card, instead of that being the beginning

0:39:250:39:29

of 2021 when you're debt-free,

0:39:290:39:32

you're actually going to be debt-free by September 2019.

0:39:320:39:36

OK. So, two years.

0:39:360:39:38

Just over two years.

0:39:380:39:40

-Not bad.

-Not bad, no.

0:39:400:39:42

Not bad at all.

0:39:420:39:44

It's sweet. By following Sarah's method,

0:39:440:39:46

Dionne will save a mammoth £1,560 in interest payments,

0:39:460:39:51

which she can use to pay off her most expensive debt sooner.

0:39:510:39:55

That would be really great if I could be out of debt

0:39:550:39:58

in the next two years. Really good.

0:39:580:39:59

-It is possible.

-Yeah.

0:39:590:40:01

Let's do it.

0:40:020:40:04

Smashing job, Sarah, and time to tot up those savings.

0:40:080:40:12

That's £300 by switching broadband provider.

0:40:120:40:15

£1,200 by planning her grocery shop.

0:40:150:40:18

£600 by getting rid of her charity shop impulse buys.

0:40:180:40:22

£250 on allotment saving and a massive £1,560 in interest

0:40:220:40:28

if she follows Sarah's debt repayment plan.

0:40:280:40:32

That's a grand total of £3,910 and the start of a brighter financial

0:40:320:40:38

future for our Dionne.

0:40:380:40:39

It has been an enlightening experience.

0:40:400:40:43

I've reflected on how I spend, the way I spend.

0:40:430:40:46

Sarah's given me lots of hints and tips to save money, so I'm going to

0:40:460:40:50

implement those straight away.

0:40:500:40:51

And I feel that getting out of debt and having a holiday with Aidan

0:40:510:40:55

is now within reach, so I'm really happy about that.

0:40:550:40:57

And we wish Dionne the very best paying off those debts.

0:41:020:41:06

Now, money man Simon Read is here,

0:41:060:41:07

alongside psychologist Katrina Morrison.

0:41:070:41:11

I'd like to say to you, Simon,

0:41:110:41:12

there's an awful lot of people who are feeling the pinch

0:41:120:41:15

and overwhelmed by debt.

0:41:150:41:16

Basically, what should they do?

0:41:160:41:18

The first thing they need to do is to face up to the problem -

0:41:180:41:21

and it is a problem. They need to admit it to themselves, admit it to

0:41:210:41:24

their friends if they can, and start trying to get out of it.

0:41:240:41:28

There are debt charities they can turn to.

0:41:280:41:30

There are places like Citizens Advice,

0:41:300:41:31

there are a lot of online resources where people can get some basic

0:41:310:41:35

guidance as to what they should do.

0:41:350:41:37

We saw Dionne, even though she knew that money was a bit tight,

0:41:370:41:41

she still liked going to charity shops. Why do people do that?

0:41:410:41:44

Yeah, because shopping is fun.

0:41:440:41:46

It makes us feel better.

0:41:460:41:49

There is a downside,

0:41:490:41:50

which is that you just come down the other end of the hill and you're

0:41:500:41:54

feeling incredibly depressed about the fact that you really didn't need

0:41:540:41:57

those ten quid jeans.

0:41:570:41:59

Or "I'm feeling a bit down, feeling a bit sad...I know, I'll go and

0:41:590:42:01

"spend some money, it'll make me feel better," and for all the

0:42:010:42:04

reasons you say, they do feel better, but they're just spending

0:42:040:42:06

money and eventually, they'll feel worse, because, at the end of

0:42:060:42:09

the month, they get a huge bill for it.

0:42:090:42:11

Well, if you're struggling to get your finances back on track and

0:42:110:42:13

would like Simon or one of our other experts

0:42:130:42:15

to give you a money makeover, e-mail us...

0:42:150:42:17

And in the meantime,

0:42:200:42:21

here's where to go to find plenty of tips on how to budget.

0:42:210:42:24

Our website has everything you need to sort out your spending.

0:42:250:42:30

We've teamed up with the Money Advice Service

0:42:300:42:32

to bring you easy-to-use money-saving tools

0:42:320:42:35

to plan your budget,

0:42:350:42:37

calculate the cost of your car or credit cards,

0:42:370:42:39

and give your money a complete health check.

0:42:390:42:42

Download them at...

0:42:420:42:44

And Simon is still here to answer some of your questions.

0:42:510:42:55

Simon, Louise would like to know,

0:42:550:42:57

"What's the best way to save regularly?"

0:42:570:42:59

That's a good question.

0:42:590:43:00

My advice would be to have a plan and a scheme.

0:43:000:43:03

The plan is to have something to save for,

0:43:030:43:05

because it gives you a powerful motivation to keep on saving.

0:43:050:43:07

The scheme is to simply make sure that you have a direct debit or

0:43:070:43:11

regular money going out of your account into a good,

0:43:110:43:13

high-paying savings account - the best you can find on the market.

0:43:130:43:16

So, don't leave it down to your own willpower - make it a direct debit.

0:43:160:43:19

Yes.

0:43:190:43:20

William wants to know,

0:43:200:43:21

how much should he have in his rainy-day fund?

0:43:210:43:24

I recommend three months' money.

0:43:240:43:25

That's how much you'll need to...

0:43:250:43:27

Maybe until you get another job, until you sort yourself out.

0:43:270:43:30

Three months' income, get that in your rainy-day fund,

0:43:300:43:33

and then it gives you a nice security blanket.

0:43:330:43:36

Now, Corrine's got quite an important question here.

0:43:360:43:38

She wants to know, "When is the right time to create a will?"

0:43:380:43:41

The right time is right now.

0:43:420:43:44

It doesn't matter what age you are.

0:43:440:43:45

If you die suddenly and, you know, it could happen to any of us,

0:43:450:43:48

you can leave an awful problem for your family

0:43:480:43:50

if you don't have a will.

0:43:500:43:51

Thanks for your advice, Simon.

0:43:510:43:52

And thanks to everyone we've spoken to today.

0:43:520:43:55

And not forgetting you at home, too.

0:43:550:43:56

We hope you've picked up some top tips along the way,

0:43:560:43:59

but until the next time, goodbye.

0:43:590:44:01

Cheerio.

0:44:010:44:02

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