Episode 1 Rip Off Britain


Episode 1

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GLORIA HUNNIFORD: There's a lot we don't know about the food

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on our plates, and the shops and the labels don't always tell you

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the whole story.

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Sometimes when you have these offers on in the supermarket,

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you think you're getting a good deal,

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but if you're actually throwing it away, it's not a good deal.

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ANGELA RIPPON: Whether you're staying in or going out,

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you've told us you can feel ripped off by the promises made

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for what you eat and what you pay for it.

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What really winds me up, I suppose,

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is the price of so-called healthy food,

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compared with the unhealthy stuff.

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The unhealthy stuff seems to be so much cheaper.

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JULIA SOMERVILLE: From claims that don't stack up to the secrets

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behind the packaging, we'll uncover the truth about Britain's food,

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so you can be sure you're getting what you expect at the right price.

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Your food, your money.

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This is Rip Off Britain.

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Hello, and welcome to Rip Off Britain, where, as ever,

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we've been busy fighting your corner,

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investigating the stories you've asked us to look into.

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And in this particular series,

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we're lifting the lid on our food to make sure that every single product

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we buy delivers exactly what it says on the tin.

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Now, everything we're looking into today was sparked off

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by the questions and issues that you've raised with us.

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And one of our reports resulted from hearing about a most jaw-dropping

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side-effect from one particular food.

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Sounds intriguing, doesn't it?

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Well, as we take a much closer look at that particular story,

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I can tell you that I found myself in a situation that I never imagined

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I'd ever end up in, especially after 50 years of working in television!

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So, as we uncover some of the secrets of our everyday foods,

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get ready not just for some useful tips,

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but also quite a few surprises as well.

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Can't wait!

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Coming up, I take a drugs test to see if it's really true

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that eating an everyday ingredient could influence the result

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in a way that jeopardises my career.

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That sounds terrible. Does that mean that if I was taking a test as an

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employee that my employers could say, "There's a possibility, Rippon,

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"that you're a drug taker?"

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And a big shock for anyone who drinks decaffeinated coffee,

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or products that you might assume are totally caffeine free.

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Would you have known that it still had a kick

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from the caffeine you might assume you are paying extra to avoid?

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They have all got caffeine in.

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But it says on the front...

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-I know.

-That's so bad.

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-That's quite shocking.

-Have I missed something very obvious here?

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On this programme, I think it's true to say that we've always been

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interested in unpicking some of the unexpected truths

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about the food that we eat.

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But, you know, when we first heard about this next one,

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it really seemed so extraordinary, well, really, we could

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hardly believe it ourselves.

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It's all to do with an added ingredient

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that's baked in or sprinkled on top of some very common foods,

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typically bread and cakes.

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And it's usually considered to be rather good for us.

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But we've been contacted by one viewer for whom

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entirely the opposite was true.

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It's no exaggeration to say that eating it

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completely changed his life, and not for the better.

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Toasting some nice granary or seeded bread,

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packed full of healthy grain and other nutrients is, for many of us,

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a great way to start the day.

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And certainly there didn't seem any obvious cause for concern when Alan,

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from south Wales, ate some, as he often did for his breakfast,

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one morning last August before heading off for another

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busy day at work.

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As a field service engineer, through many companies,

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I predominantly worked in south Wales, working at different sites.

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Alan worked for an industrial equipment supplier,

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and that particular day he was sent for a job at a power station.

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When he arrived on site, as part of the standard procedure required

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for contractors to enter the facility, he was asked to give

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a urine sample for a drugs test.

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Drugs tests are fairly common in work environments

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where employees drive or use heavy machinery,

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or where the job is a matter of public safety,

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such as the National Grid, the mining industry

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or civil engineering.

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Workers can't be made to take them,

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but if they refuse a reasonable request,

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they can face disciplinary action.

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I've had quite a few drugs tests. Usually when I start

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with the company, I have a test there.

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But this time, when the nurse analysed Alan's sample,

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it became clear that there was a problem.

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The nurse asked her colleague to come and look at it,

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because she was not sure...

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if it had passed or failed, because it was borderline.

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She couldn't make a decision, either.

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So then she asked another colleague to come in.

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And the third one said, "I can't make a decision on it.

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"So probably go to the safer side of saying that you'll

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"not be allowed in."

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Before tests of this kind are carried out,

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it's standard practice for a nurse to ask what food or medication

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has been consumed.

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There's no record of Alan declaring his breakfast,

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but he says he did tell them he'd eaten toast,

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although he made no connection between this and the test results.

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I told them I had brown bread this morning for breakfast, toast,

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which I always have.

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And then they said to me, "What did you have for lunch today?"

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I said, "I had a packet of crisps and a Kit Kat."

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And they then turned round to me and said, "Well, that didn't create

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"a problem with the drugs,"

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so they're going to have to send this sample for analysis.

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Alan was sent home and, a few days later

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when he was at his company depot in Wales,

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he received some rather shocking news from his manager.

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He said he'd had an e-mail to say that the drugs test I had failed,

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because there was a class A drug in my system.

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And what they found in my blood was morphine, traces of morphine.

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And the bad news didn't stop there.

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I was told I was suspended from work, pending investigation into it.

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I felt empty.

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I couldn't understand what was going on.

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A standard drug screening can detect the presence of opiates,

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which are drugs and medicines which are derived from opium.

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Morphine is one of these drugs,

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and European testing guidelines say that the upper limit that can be

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present in urine is 300 nanograms per millilitre.

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A morphine level of 690 nanograms was detected in Alan's test,

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more than double the limit.

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To get to the bottom of how that could be,

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Alan was advised to find out from his doctor whether tablets

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he takes for his blood pressure might contain the drug.

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But he was baffled when the answer came back, no,

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none of his medication could have impacted the results of the test.

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I don't know in any depth about, or at that time,

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about morphine or any other kind of drug, really.

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I just know the name of them.

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You know, somebody said cannabis, I'd know, oh, that's a nasty drug.

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What it is, I don't know, really.

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Same with heroin and now morphine.

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Determined to find out how morphine could possibly have got

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into his body, Alan went online to investigate.

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And to his utter astonishment,

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his research pointed to a totally unexpected possible answer -

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the toast he'd had for breakfast on the day of the test.

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I read that seeded bread contains traces of morphine,

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because it has poppy seeds in it.

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It is, of course, true that poppy seeds do contain small amounts of

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opiates. And while you may think it far-fetched that eating them

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could have an impact on the result of a drugs test, in fact, we've

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discovered that one well-known baker, Warburtons,

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has a warning about this on its website.

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And, indeed, three years ago, poppy seed bread was blamed

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when inmates at Brixton Prison tested positive for opiates.

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As a result, products containing poppy seeds were

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taken off the menu of the prison canteen.

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The explanation is that even when the seeds are washed and processed,

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traces of opiates still remain.

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And it's these traces that Alan is convinced must have impacted

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his test results.

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Poppy seeds, it's an ingredient.

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It's not...

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something that you would suspect would be involved

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in any kind of drug.

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Well, problems related to workplace drug testing are very much

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on the radar of Dan Shears from workers' union GMB.

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He believes that companies need to have a rethink about

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what happens when a worker's result is positive.

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The problem is not that the tests in itself are inaccurate.

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They're usually very reliable.

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There may be no, you know, wrongdoing

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on that individual's part,

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it's simply what they've had for lunch.

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So, what are the employees rights in a situation like that?

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Well, they are fairly limited.

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It depends very much on what the contract of employment says.

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But, as I say, there is really no legislation around this

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in terms of actual testing process.

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There's very little, realistically, that somebody can do.

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Alan says he had tried explaining what he'd discovered

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about poppy seed consumption, but as his sample failed a second test,

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his suspension from work turned to dismissal.

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When we got in touch with Alan's former employer,

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while it wouldn't comment directly on his individual case,

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it told us it has...

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..adding that it has duty of care to its staff,

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customers and the public to implement this policy.

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But Alan feels he's been treated unfairly and he still

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can't quite believe how it all happened.

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I've never been out of work.

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You feel demoralised, you feel as if you have no worth, I suppose.

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And, at the end of the day, I've looked back at it and I'm thinking,

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"All this has happened because I've eaten toast."

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"I just can't believe that."

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Well, later in the programme,

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you can see what happened when I ate some poppy seed bread

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and went through the same kind of test as Alan.

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So, what's the result of my test?

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Still to come on Rip Off Britain, one of your biggest food bugbears.

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Why are some of your best loved products shrinking before your eyes?

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When I put the carton in the fridge,

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I realised there was something wrong with the size.

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And I hadn't even opened it yet.

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Now, being Irish, I'm afraid I'm a bit of a tea fanatic.

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But I know that lots of you just can't start your day

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without that good old cup of coffee.

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You enjoy the boost it gives you day-to-day and,

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I suppose, I should be more precise and say it's the caffeine.

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Now, many of you like to keep a closer eye on how much of it

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you're having. And the manufacturers have certainly stepped up

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when it comes to helping with that. Every supermarket and coffee shop

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now offers an array of decaffeinated products.

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Yet we've heard from one viewer who had a bit of a nasty surprise after

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drinking her decaf.

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So, brace yourself, because chances are, when you hear why,

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you'll be just as surprised as she was.

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There's no denying we've become a nation of coffee lovers.

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Every day we sup a staggering 55 million cups of the stuff.

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But we don't all like the kick that comes from caffeine,

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so those wanting to steer clear of stimulants will usually

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turn to decaf.

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Most tea and coffee brands now offered decaffeinated alternatives.

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Some claim that you can enjoy a "caffeine free cuppa."

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Others say they give you "the perfect cup of coffee,

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"but without the caffeine kick."

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However, for one Rip Off Britain viewer,

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I'm afraid switching to decaf didn't have quite the benefit

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she hoped it would. And I would take a bet that lots of you

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have been caught out in the same way, too.

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Former prison officer, Kath Hilderley from Peterborough

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was left with a heart condition after an injury

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she suffered at work some ten years ago.

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It puts your heart under pressure,

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running up the stairs and things that you take for granted.

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It's not the same any more.

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You have to stop and think, but it does affect your daily living.

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To help her relax, Cath enjoys a cup of coffee.

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In fact, she drinks up to six a day.

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And as part of her ongoing treatment,

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Kath was called to hospital for a heart scan and she was told to avoid

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caffeine for 24 hours beforehand.

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So, you go and you buy decaf coffee, decaf tea, whatever is your choice,

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then I should be OK to go and have the treatments.

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When I got to the hospital, one of the nurses said,

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"Right, what have you eaten for the last 24 hours?"

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I said, "Decaf coffee," and that's when she said,

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"There's caffeine in decaf coffee.

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"You cannot have the scan."

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Kath was astonished.

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As far as she was aware, by drinking decaf, she had avoided all caffeine,

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but the nurse was adamant that there was caffeine in her system,

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so her scan had to be cancelled.

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I was angry.

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I was upset because I thought by having decaf coffee was no caffeine.

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I thought that was the right thing to do.

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You may well have assumed the same, but, in fact,

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decaf coffee does still contain caffeine.

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And when we got in touch with the hospital,

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it told us that it does make this clear to patients like Kath...

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..sending out a leaflet advising that not only should

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they avoid caffeinated drinks before procedure, but decaf ones as well.

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But Kath says she didn't receive this information.

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Although unable to put a figure on it,

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the British Heart Foundation confirmed to us

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that cancellations caused by caffeine consumption

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are a frequent occurrence on hospital wards.

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But Kath simply hadn't realised that decaf doesn't mean a product that is

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totally caffeine free.

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And adding to her irritation over that is the fact

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that decaf products can cost up to £1 more than regular coffee.

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What annoys me the most is,

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these companies can go along and put decaffeinated on anything,

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and a person that's health-conscious can actually buy all decaf products,

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thinking, like I did,

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"Decaffeinated, that's better for me."

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They can put £1,

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50 pence and all them 50ps and the pounds add up,

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and it's a rip-off, at the end of the day.

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Upset by her experience, Kath got in touch with Kenco,

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asking why its decaf coffee has no mention of its caffeine content

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on the label.

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The company replied, confirming that the product does contain caffeine,

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but only a small amount.

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0.3 mg of it, compared to 65 mg

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that you'd expect to find in a regular cup of coffee.

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I'm sure like many of you,

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I didn't realise that when something says decaf, or decaffeinated,

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that actually there still can be some caffeine in the product.

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Even the word decaffeinated, to me,

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makes it sounds like everything has been removed.

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So, we've come to this cafe in Reading to see

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if customers and staff here know which drinks contain caffeine.

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In front of them is a range of products that either claim to be

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decaffeinated or that you might assume are totally caffeine free.

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But is that right?

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Let's see if they can spot which ones do and don't contain

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that caffeine stimulant.

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Right.

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-Put them on the other side.

-Well, green tea has caffeine.

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Pure green tea, as they say, yes, OK.

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-I'm going to go decaf.

-OK, OK. Do you drink decaf?

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-No!

-No, OK.

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I need caffeine, I think.

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Decaf.

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Hmm, this might be a trick one.

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-I love hot chocolate.

-I like hot chocolate, too.

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Chocolate's not going to have caffeine in it, surely.

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OK, right.

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-There's another decaf, so I'm going to put it there, decaf.

-OK.

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Decaf.

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-I feel like I want to put everything over here.

-Put them all there.

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Yeah, that's fine, you can do whatever you want.

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I'll go...

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OK.

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I'm just going to say caffeine free.

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-Caffeine free.

-Caff free...

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Caff free. So I suppose it says that, so I shall put it there.

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Now they've made their choices, it's time to reveal the truth.

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I'm going to have to put that one over there.

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-Really?

-I'm going to have to put that one over there.

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I'm going to have to put this one over there, the chocolate.

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I'm going to have to put this over there and I'm going

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to have to put the tea bags over there.

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-Really?

-They have all got caffeine.

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That's so bad!

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They are all, all of them should be this side.

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How about that?

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Yeah, that's quite shocking.

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I thought I would be buying something that said what it

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did on the tin.

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They have all got caffeine.

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-But it says on the front...

-I know.

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..decaf? Have I missed something very obvious here?

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No, so you think that's misleading when you see that on the front?

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Incredibly misleading.

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Our simple test has confirmed that to many of us, decaf means no caff.

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Well, I'm very keen to find out why 100% of caffeine can't be extracted

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from these products.

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It certainly would save a lot of confusion.

0:18:070:18:09

So, I've come to the University of Reading to see first-hand

0:18:090:18:13

the decaffeination process.

0:18:130:18:14

Dr Afroditi Chatzifragkou is a lecturer in food processing.

0:18:150:18:20

So, we have our coffee beans inside here.

0:18:200:18:22

She's using a combination of heat,

0:18:220:18:25

pressure and CO2 gas to penetrate the beans and extract the caffeine.

0:18:250:18:29

This is the collection vessel.

0:18:320:18:33

So, is this where the caffeine comes out?

0:18:330:18:36

-Exactly.

-Yes.

0:18:360:18:37

'She's going to show me one of three ways that manufacturers

0:18:370:18:39

'typically remove caffeine from coffee beans.'

0:18:390:18:43

So, our beans will be left behind intact and ready then to be further

0:18:430:18:47

processed, so roasted and...

0:18:470:18:50

either packed or become an instant coffee.

0:18:500:18:52

I see. Let's go for it. Let's see it.

0:18:520:18:55

-Let's go for it, let's see then. Moment of truth.

-Yes.

0:18:550:18:58

Oh, it's clearer than I thought.

0:18:580:19:00

It's like a very dark white wine.

0:19:000:19:03

'Now that the coffee beans have been through the decaffeination process,

0:19:030:19:07

'Dr Afroditi's going to test them to see

0:19:070:19:09

'how much caffeine remains.'

0:19:090:19:11

We can see here, we were able to extract most of the caffeine

0:19:130:19:16

out of our beans.

0:19:160:19:18

So you're happy with that result?

0:19:180:19:19

Yes, I'm happy, but this means we have taken out more

0:19:190:19:22

than 98% of caffeine.

0:19:220:19:25

I would say it's very, very difficult to extract all

0:19:250:19:27

of the caffeine out.

0:19:270:19:30

'Well, it seems it's never going to be possible to remove

0:19:300:19:32

'all the caffeine from coffee beans because of their complex make-up.

0:19:320:19:36

'So, if there's always going to be a little bit of caffeine left

0:19:380:19:41

'in decaf coffee, where does that leave my beloved tea?'

0:19:410:19:46

We did some tests on decaffeinated tea products and we actually came to

0:19:460:19:50

discover that there were some levels of caffeine left behind,

0:19:500:19:53

-as you can see here.

-What percentage did you get out from the tea?

0:19:530:19:57

This would be an equivalent of 0.1% left behind.

0:19:570:20:02

In health terms, everybody talks about green tea.

0:20:020:20:06

Green tea is a source of caffeine itself,

0:20:060:20:09

so nearly half of the caffeine that you will find in coffee.

0:20:090:20:13

'I can honestly say I'm really surprised with what

0:20:130:20:15

'I'm finding out today.

0:20:150:20:17

'Admittedly, we're not talking about huge amounts of caffeine,

0:20:180:20:22

'but it's there nonetheless.'

0:20:220:20:23

So, what are the regulations?

0:20:260:20:27

Well, if a product has been through the decaffeination process,

0:20:290:20:32

leaving less than 0.3% caffeine, it must say that it's decaffeinated.

0:20:320:20:37

This information must be on the label, but it's often

0:20:400:20:44

in the small print that many of us miss, like on this one

0:20:440:20:47

that actually says it's "caff free."

0:20:470:20:49

As for hot chocolate, there's no need to declare caffeine

0:20:510:20:54

unless it's been added as an ingredient.

0:20:540:20:57

In our tests, we found 0.4 mg per gram.

0:20:570:21:00

When we asked Cadbury why it doesn't make the caffeine content

0:21:040:21:07

more obvious, it said...

0:21:070:21:08

And the owners of Kenco, JDE,

0:21:210:21:24

while reiterating that decaffeination doesn't remove

0:21:240:21:26

all caffeine, told us...

0:21:260:21:28

And when we asked why one of its products is called "caff free,"

0:21:360:21:40

when in fact it isn't, the company told us that

0:21:400:21:42

while it complies with European legislation,

0:21:420:21:45

by making clear in a number of places that this is

0:21:450:21:48

a decaffeinated product, it has now replaced the term "caff free"

0:21:480:21:53

with decaf on its packaging as part of a rebrand.

0:21:530:21:56

But marketing expert David Duke thinks the industry

0:21:590:22:01

could be making things much clearer.

0:22:010:22:04

We have the complicated situation that of course,

0:22:040:22:07

when marketing these types of products,

0:22:070:22:09

manufacturers and marketing brand leaders want to actually create the

0:22:090:22:14

impression that this is something special,

0:22:140:22:16

but creating that impression might mislead

0:22:160:22:20

and so something like "caff-free"

0:22:200:22:22

is an alternative way of trying to describe a decaffeinated product,

0:22:220:22:27

but of course, I would regard something that says caff-free as being

0:22:270:22:31

perhaps significantly more likely to be absolutely 0% and therefore if it

0:22:310:22:38

does contain caffeine, if it says caff-free, yes,

0:22:380:22:43

I would regard that as misleading.

0:22:430:22:44

As for Kath, she remains frustrated that decaffeinated products are not

0:22:470:22:51

what she'd imagined them to be.

0:22:510:22:52

And she'd like to see the labelling improved.

0:22:520:22:55

What I'd like to see is the packaging marked clearer.

0:22:570:23:00

Decaf just along the label isn't enough, in my opinion.

0:23:000:23:03

It should be marked, "Less caffeine than a normal cup," and I think then,

0:23:030:23:08

you're not going to have any problems because people will probably still

0:23:080:23:11

buy decaf and then they'll actually have a knowledge of how much

0:23:110:23:15

caffeine is in this.

0:23:150:23:16

Now, have you noticed that, when you buy something in the shops,

0:23:210:23:24

you seem to be getting less for your money than before?

0:23:240:23:27

Well, judging by the number of e-mails we've been getting from you,

0:23:270:23:30

the subject of food shrinkage is high on your agenda,

0:23:300:23:34

especially when it comes to the size of some of your most popular products.

0:23:340:23:38

One viewer is particularly disgruntled by the shrinking size

0:23:380:23:41

of one of his favourite treats,

0:23:410:23:44

and he's simply not buying the explanation he's been given.

0:23:440:23:47

Norman Brodie is a retired accountant who lives on a fixed,

0:23:490:23:53

limited budget.

0:23:530:23:54

So he likes to keep a very keen eye on every penny he spends.

0:23:540:23:58

I'm quite a discerning shopper.

0:23:580:24:00

I look for the deals that are on and,

0:24:000:24:01

if I find other shop's got a better deal, I'll go to another shop.

0:24:010:24:04

So I'm quite a fussy shopper, you might say.

0:24:040:24:07

But, like many of us, he has certain products that he buys every week,

0:24:080:24:13

and orange juice is one of them.

0:24:130:24:15

When I put the carton in the fridge,

0:24:150:24:17

I realised there was something wrong with the size,

0:24:170:24:19

and I hadn't even opened it yet.

0:24:190:24:21

So I took it back out of the fridge and found it was a smaller size,

0:24:210:24:24

and I was puzzled because, when I was in the supermarket,

0:24:240:24:27

where I bought it, there was no mention of the smaller size.

0:24:270:24:30

The juice Norman bought was made by Tropicana,

0:24:320:24:35

which shrank its cartons in February this year.

0:24:350:24:38

The new slimlined version holds 150ml less juice,

0:24:380:24:43

the equivalent of one whole serving.

0:24:430:24:45

But when he checked his receipt, Norman discovered to his dismay

0:24:460:24:50

that although the orange juice carton had shrunk,

0:24:500:24:53

the price had not.

0:24:530:24:54

I have felt cheated, first of all.

0:24:550:24:57

I felt I'd been paying the same money for a product I'd bought

0:24:570:25:00

for years and yet, suddenly, I was buying less of the product.

0:25:000:25:03

There is no information, no knowledge and no indication

0:25:030:25:06

in the shop that this was a smaller-sized product.

0:25:060:25:09

Norman felt so strongly that he took his complaint direct to Tropicana,

0:25:110:25:16

and the company replied with a list of reasons for the product's

0:25:160:25:19

reduction in size.

0:25:190:25:21

After three or four days,

0:25:220:25:24

a customer relations manager sent me an e-mail noting my complaint

0:25:240:25:28

and justifying it as best he could why he felt the price has stayed

0:25:280:25:34

the same but the quantity gone down.

0:25:340:25:36

But he didn't really answer my question because what he was saying was,

0:25:360:25:40

they were trying to establish that maybe the packaging cost more,

0:25:400:25:43

maybe the raw materials cost more, maybe there's currency and so on.

0:25:430:25:47

But I felt this was all a cover-up, you might say,

0:25:470:25:50

for trying to pull the wool over the consumer's eye.

0:25:500:25:53

In its response to Norman,

0:25:540:25:55

Tropicana pointed to three key factors it said had an impact

0:25:550:25:59

on the price and size of its product.

0:25:590:26:01

First the weather, as it affects the size of the crops.

0:26:010:26:05

The exchange rates, which are influenced by the global markets.

0:26:050:26:08

And, finally, the cost of raw materials used to make

0:26:080:26:11

the cartons themselves.

0:26:110:26:13

Like Norman, we are keen to find out if all these reasons add up

0:26:170:26:21

or if they are just clever manufacturer's spin

0:26:210:26:24

to boost profits.

0:26:240:26:26

Of course, Norman's orange juice isn't the first product that's been

0:26:260:26:29

slimmed down on our supermarket shelves.

0:26:290:26:32

There was an uproar last year when Toblerone made the gap

0:26:320:26:35

between its triangles bigger.

0:26:350:26:37

It's still a row of triangular blocks but, as you can see,

0:26:390:26:42

the new bar has much thinner blocks with very large gaps in between.

0:26:420:26:46

Other products, particularly chocolates,

0:26:460:26:48

are frequently said to have fallen victim to what's often called

0:26:480:26:51

"shrinkflation", a fact that hasn't gone unnoticed by many of you.

0:26:510:26:55

You buy food with your eyes, don't you?

0:26:560:27:00

If it looks good, you buy it.

0:27:000:27:02

Until you open the box.

0:27:020:27:04

Chocolate, confectionery.

0:27:040:27:05

They definitely don't seem to be as big as they were sort of five, six,

0:27:070:27:10

seven, ten years ago, maybe.

0:27:100:27:12

It's all package and nothing in them.

0:27:120:27:14

I do feel that products are getting smaller.

0:27:140:27:17

However, you're still paying the same amount of money.

0:27:170:27:20

Richard Headland is the editor of the consumer magazine Which.

0:27:210:27:25

Its research discovered that,

0:27:250:27:26

however a manufacturer justifies the changes in the size of its product,

0:27:260:27:31

it's rarely good news for consumers.

0:27:310:27:34

The reason that shrinking products are so controversial is often the

0:27:340:27:37

product will shrink in size but there is no corresponding price drop

0:27:370:27:42

and, in fact, in some cases, the price either stays the same or it increases.

0:27:420:27:46

So it's definitely poorer value for consumers in their weekly shop.

0:27:460:27:50

You've got to be really eagle-eyed to spot the products

0:27:500:27:52

that are sticking to the same price point

0:27:520:27:54

but actually the pack size is getting smaller.

0:27:540:27:57

Yes, you heard him correctly.

0:27:570:27:59

Which found that some products had not only got smaller,

0:27:590:28:02

but more expensive, too.

0:28:020:28:04

So we found a multipack of Quavers, for example,

0:28:040:28:06

where the number of packets of crisps within it had dropped from 14 to 12,

0:28:060:28:11

which is a 14% reduction.

0:28:110:28:13

But interestingly, with this one, the price that was being charged

0:28:130:28:15

by the supermarkets had actually gone up,

0:28:150:28:18

so it was a double whammy for consumers -

0:28:180:28:20

less product, costing them more money.

0:28:200:28:22

We found a 300g packet of McVities dark chocolate digestives where the

0:28:220:28:27

number of biscuits in the pack had dropped by 10% but, actually,

0:28:270:28:30

the price had stayed the same at some supermarkets and increased by 10p in others.

0:28:300:28:35

So, again, bad news for consumers -

0:28:350:28:37

fewer chocolate biscuits, higher prices.

0:28:370:28:39

Food brands and manufacturers don't set the exact price we pay

0:28:410:28:44

for their products - that's the job of the retailer.

0:28:440:28:47

But they do recommend a price.

0:28:470:28:49

While McVities made no comment to us about the pricing of its biscuits,

0:28:500:28:54

the makers of that Quavers multipack say that, when the size was reduced,

0:28:540:28:59

they also recommended that the price should come down, too -

0:28:590:29:02

something that stores didn't always follow.

0:29:020:29:05

Richard understands why customers find this issue so frustrating.

0:29:050:29:09

What we would really like to see and what we would expect to see from

0:29:100:29:13

brands and retailers is a genuine,

0:29:130:29:15

honest price rise as opposed to a sneaky price rise,

0:29:150:29:18

which is what they experience when products shrink and the prices don't.

0:29:180:29:22

So, in the quest for honest answers,

0:29:240:29:27

we've sent Norman to one of the UK's packaging companies to explore

0:29:270:29:31

further what he's been told causes shrinkflation.

0:29:310:29:34

The team here produce food packaging for major supermarkets and fast food

0:29:340:29:39

outlets across the UK.

0:29:390:29:41

Kay Culley is the operations manager.

0:29:410:29:43

I see a lot of packaging here.

0:29:450:29:47

Where is it all sourced from, locally or internationally?

0:29:470:29:50

We do a mix of both.

0:29:500:29:51

Our main material that we use on the majority of our packaging

0:29:510:29:54

comes from abroad in terms of Europe and also internationally,

0:29:540:29:58

so we get a lot from Egypt, India, from Europe,

0:29:580:30:00

we get from Spain and from Portugal,

0:30:000:30:02

but we do do some UK sourcing as well.

0:30:020:30:04

Over the last few years,

0:30:040:30:06

have you found that the price you're paying has been consistent?

0:30:060:30:10

It's been fairly consistent.

0:30:100:30:11

We have had some peaks and troughs, as anybody would expect,

0:30:110:30:14

but on the main, over the last five years, it's been exactly the same.

0:30:140:30:17

And does that mean that, when you invoice your customers in the UK,

0:30:170:30:21

you haven't had to increase or make a surcharge of any significant

0:30:210:30:25

amount over the last year or two?

0:30:250:30:27

No, we've not done any passing on of any increases,

0:30:270:30:29

knowing that the market's going to even itself out.

0:30:290:30:32

So, just as Tropicana told Norman,

0:30:320:30:34

the cost of raw materials does fluctuate,

0:30:340:30:37

but this packaging company manages to avoid passing costs on

0:30:370:30:41

to its customers.

0:30:410:30:42

Another reason the company gave Norman for the reduction in the size

0:30:450:30:48

of his breakfast juice was the weather.

0:30:480:30:51

As we've discussed on this series before,

0:30:510:30:53

the weather can have a huge impact on the food we eat.

0:30:530:30:57

When Spain was hit by the worst downpours in over 30 years in February,

0:30:570:31:01

there was a shortage of lettuce and courgettes across Europe,

0:31:010:31:05

and droughts in Brazil and Kenya led to a smaller coffee harvest

0:31:050:31:09

that forced producers to put their prices up.

0:31:090:31:11

What about the other justification Tropicana offered for the shrinking

0:31:140:31:17

of Norman's orange juice - the financial markets?

0:31:170:31:21

Adam Leyland, editor of The Grocer, feels that's fair.

0:31:210:31:24

Am I convinced by the reasons that brands give for shrinkflation?

0:31:260:31:30

The short answer is...yes.

0:31:300:31:32

They are not charities, they want to keep making money and, actually,

0:31:320:31:36

they are struggling.

0:31:360:31:38

Suppliers have been struggling for several years and their margins

0:31:380:31:41

are at their lowest in the 30 years of The Grocer's survey.

0:31:410:31:45

In terms of how prices are set,

0:31:450:31:47

it really is in the control of the retailers,

0:31:470:31:49

the supermarkets and so forth.

0:31:490:31:52

That's because a brand will sell it for a certain price.

0:31:520:31:55

You have the selling price and you have the cost price and, clearly,

0:31:550:31:59

there's a lot of negotiation that goes on in between.

0:31:590:32:02

So, if the power to set prices rests ultimately with the retailers,

0:32:040:32:08

could they be doing more to protect us against future price rises?

0:32:080:32:12

The crucial thing that's going on right now with Brexit,

0:32:130:32:16

with sterling depreciating against a number of currencies, is inflation.

0:32:160:32:21

And supermarkets are absolutely obsessed about trying to keep prices

0:32:210:32:25

down right now, it's such a sensitive time.

0:32:250:32:28

With Brexit, price increases are almost inevitable.

0:32:280:32:34

A supplier will have to get a cost increase through in one way or another,

0:32:340:32:38

but it doesn't have to be price increases,

0:32:380:32:40

it can be shrinkflation.

0:32:400:32:42

Well, when we contacted Tropicana's owner, PepsiCo,

0:32:450:32:48

it reiterated what Norman had been told when he'd first complained,

0:32:480:32:52

that the change in carton size is down to several factors,

0:32:520:32:56

including fluctuating foreign exchange rates which affect the price of oranges,

0:32:560:33:00

and packaging materials as well as supply pressures

0:33:000:33:03

due to yield and weather.

0:33:030:33:05

It went on to say its products are...

0:33:050:33:08

..and stressed that it doesn't set the retail price of its products.

0:33:110:33:15

That's down to individual retailers.

0:33:150:33:17

But with product prices and sizes likely to stay under pressure,

0:33:190:33:24

there is some homework we should all do before simply putting foods

0:33:240:33:27

in our basket.

0:33:270:33:29

My advice to consumers - first, always read the label.

0:33:300:33:33

Second, look out for a bargain, and third, remember that you can shop around

0:33:330:33:38

with the internet, on your phone, you can actually be in

0:33:380:33:41

one person's shop and checking the price in another shop.

0:33:410:33:44

There is a great amount of empowerment the consumer actually has.

0:33:440:33:48

And Norman, along no doubt with the other people who've contacted us on

0:33:480:33:52

this topic, says he'll be using that power to change his shopping habits

0:33:520:33:56

from now on.

0:33:560:33:58

I've noticed in shops, without actually paying attention to them,

0:33:580:34:01

there are other products giving good value and a good price,

0:34:010:34:04

and I will now support these products and buy them instead

0:34:040:34:07

of the one I used to buy because there's no shortage of competition

0:34:070:34:10

in this field at all.

0:34:100:34:12

Earlier in the programme, we heard from Alan,

0:34:180:34:21

an engineer from South Wales,

0:34:210:34:22

who failed a drugs test at work and is absolutely confident that he did so

0:34:220:34:27

because he ate bread containing poppy seeds.

0:34:270:34:30

Well, I've been knocking back a few of those seeds, too,

0:34:300:34:34

and all in the name of science, of course, I went for my own drug test.

0:34:340:34:39

After his drugs test,

0:34:410:34:43

Alan put the result down to eating bread containing poppy seeds.

0:34:430:34:47

I'm thinking, all this has happened because I've eaten toast.

0:34:470:34:52

-You just can't believe that.

-And it really is the case that,

0:34:520:34:55

because poppy seeds contain a small amount of opiates,

0:34:550:34:59

eating them can cause you to get a positive result in a drugs test.

0:34:590:35:03

But I wanted to test out the theory for myself.

0:35:030:35:06

Now, I can promise you that, throughout my working life,

0:35:070:35:10

I have never taken anything stronger than an over-the-counter painkiller.

0:35:100:35:14

I mean, let's face it, I don't even smoke!

0:35:140:35:16

But as a journalist,

0:35:160:35:17

it's really important to me that I research my stories properly and,

0:35:170:35:21

where this one is concerned, that means just one thing.

0:35:210:35:24

Yes, over three days,

0:35:260:35:27

I ate a whole loaf of 400g bread laden with poppy seeds

0:35:270:35:32

along with a poppy seed bagel bought fresh from my local bakery.

0:35:320:35:36

I then did a quick urine sample and sent it off to a lab for analysis

0:35:360:35:40

to see if, like Alan, I would test positive for morphine,

0:35:400:35:45

which is derived from opium.

0:35:450:35:47

And, while I wait to hear the results,

0:35:470:35:49

I'm keen to know more about workplace drug testing.

0:35:490:35:53

So I've come to this company, Hargreaves Logistics,

0:35:530:35:57

which introduced a drugs testing policy five years ago.

0:35:570:36:00

Have you got any form of medication on you?

0:36:020:36:04

Are you dependent on any drugs or alcohol at the moment?

0:36:040:36:06

-Nothing at all, no.

-Nothing at all.

0:36:060:36:08

Everyone here could potentially be subjected to a test at random,

0:36:080:36:13

including managing director of the haulage arm of the business,

0:36:130:36:16

Andrew Spence-Wolrich.

0:36:160:36:18

We need to weed out any potential risk right from the word go.

0:36:180:36:23

We have a set standard and we don't tolerate any level of drugs

0:36:230:36:26

or alcohol in the system at any time.

0:36:260:36:30

That's not just our employees, it's also our contractors.

0:36:300:36:33

We run hundreds of tests each year and, in the last three years,

0:36:330:36:36

we've only had one positive test that led to a disciplinary,

0:36:360:36:39

and that led to a dismissal.

0:36:390:36:40

And the workers seem to be all for it.

0:36:410:36:44

I think it's a good thing to be testing people for drugs and alcohol.

0:36:440:36:47

From a personal point of view,

0:36:470:36:49

I wouldn't want to work with somebody who was coming into work

0:36:490:36:52

on drugs or who was in an intoxicated state.

0:36:520:36:56

It would affect their work levels.

0:36:560:36:57

It would make working with them very, very difficult.

0:36:570:37:00

I was tested for drugs when I applied for a job at the company.

0:37:000:37:03

They took a urine sample and everything was OK.

0:37:030:37:06

I didn't find a problem with it.

0:37:060:37:08

It's your livelihood, it's your job,

0:37:080:37:11

you rely on it to live and survive and,

0:37:110:37:14

if a test showed up and you were to lose your licence,

0:37:140:37:18

it could be very frightening.

0:37:180:37:20

And it certainly was for Alan, who did, of course, lose his job.

0:37:200:37:24

Well, two days after I gave my sample,

0:37:270:37:29

I'm visiting Professor Atholl Johnston,

0:37:290:37:32

an expert in toxicology

0:37:320:37:34

at Queen Mary University for the results.

0:37:340:37:37

But first, I'm keen to understand exactly how what we eat can have a

0:37:370:37:41

bearing on the outcome of a drugs test.

0:37:410:37:44

If I was someone who habitually ate bread, cakes,

0:37:450:37:49

that had been cooked with poppy seeds in them,

0:37:490:37:51

would there be a build-up of that in my system?

0:37:510:37:53

Yes. If you liked poppy seeds and you ate poppy seeds every day in bread,

0:37:530:37:57

yes, it would build up and it would get to what's called a steady state

0:37:570:38:00

where the amount of poppy seeds or morphine you took in every day would

0:38:000:38:04

build up to a limit, and that would be excreted in your urine

0:38:040:38:08

over a 24-hour period.

0:38:080:38:10

Well, now it's the moment of truth.

0:38:110:38:13

To see what effect poppy seeds had on my sample,

0:38:130:38:17

Dr Johnston did a very similar test to the one that, in the end,

0:38:170:38:21

cost Alan his job.

0:38:210:38:22

I have to say, I am a little bit nervous to know what he's found.

0:38:220:38:26

So, Atholl, what's the result of my test?

0:38:260:38:29

Well, you are positive for morphine.

0:38:290:38:31

You excreted 13 nanograms per ml of morphine in your urine.

0:38:310:38:35

That sounds terrible! I mean, does that mean that if I was

0:38:350:38:38

taking a test as an employee that my employers could say,

0:38:380:38:41

"There's a possibility, Rippon, that you are a drug taker?"

0:38:410:38:44

If they followed the European guidance for testing of drugs

0:38:440:38:48

-in the workplace, no, you wouldn't be because...

-Whew!

0:38:480:38:52

..the limit there is 300 nanograms per ml.

0:38:520:38:54

So you excreted about ten times less than you would need to have a

0:38:540:38:59

positive test and be struck off from your workplace.

0:38:590:39:02

So, if my morphine levels aren't enough to cost me my job,

0:39:040:39:08

how could Alan's result have come out so much higher?

0:39:080:39:12

Well, if a result is influenced by the consumption of poppy seeds,

0:39:120:39:16

it all depends not just on how many you may have had but also how potent

0:39:160:39:21

they may be, because, I'm afraid, that can vary.

0:39:210:39:25

One of the things you need to consider is that poppy seeds are

0:39:250:39:28

a natural product, and the amount of morphine in a poppy seed will vary

0:39:280:39:32

quite considerably depending on when it was harvested,

0:39:320:39:35

where it was harvested and, in fact, when tests have been done,

0:39:350:39:40

there's about a 600-fold variation in the amount of morphine in poppy seeds.

0:39:400:39:45

-As much as that?

-From the maximum to the minimum.

0:39:450:39:47

That's extraordinary.

0:39:470:39:49

So, if you took the one that had the most opiate in it,

0:39:490:39:52

you would have a higher reaction?

0:39:520:39:53

Yes, you could get actually nearly a therapeutic dose of morphine if you

0:39:530:39:57

took quite a lot of bread, but you'd have to take quite a lot of bread.

0:39:570:40:00

But does that suggest, then, that perhaps,

0:40:000:40:03

while it's telling you you've got morphine,

0:40:030:40:05

that I've got morphine in my system,

0:40:050:40:07

that that is not actually an accurate assessment of what my

0:40:070:40:10

situation is regarding whether or not I take drugs?

0:40:100:40:14

No, I think that's exactly right.

0:40:140:40:16

You can't say, from just a test in urine,

0:40:160:40:18

that you are a drug abuser and you are taking morphine or heroin

0:40:180:40:24

for kicks, so to speak.

0:40:240:40:26

When you get a positive test like that,

0:40:260:40:29

someone needs to review that test and also review your situation,

0:40:290:40:34

then someone needs to ask a few questions

0:40:340:40:36

and perhaps repeat the test.

0:40:360:40:38

In Alan's case, his sample was sent

0:40:390:40:42

to an independent lab for a second opinion,

0:40:420:40:45

which confirmed the presence of opiates but,

0:40:450:40:48

because he didn't declare that he'd eaten poppy seeds when the sample

0:40:480:40:51

was taken, his theory couldn't be proven.

0:40:510:40:55

But the GMB's Dan Shears says,

0:40:550:40:57

when workers have a previously unblemished drugs test record,

0:40:570:41:02

that should be taken into consideration.

0:41:020:41:04

But isn't that the problem with this testing,

0:41:050:41:08

that it may not answer the most important question,

0:41:080:41:11

which is whether or not the person that you're testing is a habitual

0:41:110:41:14

user of drugs or if this is just a one-off fluke situation?

0:41:140:41:18

If someone is a habitual user of drugs or alcohol, for whatever reason,

0:41:180:41:22

you'd expect there to be a pretty clear set of signifiers beforehand,

0:41:220:41:25

you'd expect people to realise that behaviours had changed,

0:41:250:41:28

patterns at work had changed, personalities might change.

0:41:280:41:30

It shouldn't be the case that someone is first picked up with a test.

0:41:300:41:33

The test should be the last resort.

0:41:330:41:35

Part of the point of having a regime in place is it's supposed to act

0:41:350:41:38

as a deterrent, yes, but actually, if it ends up getting rid of people in the business who have done

0:41:380:41:43

nothing wrong, then you undermine the whole relationship you've got with your entire workforce.

0:41:430:41:48

And there are other foods you should declare if you go for a drugs test -

0:41:480:41:52

hemp seeds, tonic water and even cough syrup that contains codeine.

0:41:520:41:57

Since the shock result of Alan's drugs test,

0:41:570:42:00

he has managed to get another job, but the whole ordeal

0:42:000:42:03

is not something he would want anyone to have to go through.

0:42:030:42:07

The whole experience of it, although it's a learning curve,

0:42:070:42:10

is not a very nice one.

0:42:100:42:11

And, to prevent this, I hope people understand...

0:42:110:42:14

..be careful about what they eat.

0:42:160:42:17

Well, that's almost it from us for today.

0:42:240:42:26

No doubt you'll have learnt quite a few things you didn't know from the

0:42:260:42:30

stories we've investigated today.

0:42:300:42:31

I must say, we certainly did.

0:42:310:42:34

In particular, wasn't it a surprise to realise that decaf coffee doesn't

0:42:340:42:37

always mean no caff?

0:42:370:42:39

I'll tell you, it's certainly made quite a stir in our office!

0:42:390:42:41

But, you know, I can see why it is that some people think that

0:42:410:42:44

manufacturers could be a bit clearer about the caffeine content on their

0:42:440:42:49

labels because, as we said earlier in the programme,

0:42:490:42:51

they are not obliged to tell you about such low traces,

0:42:510:42:55

though it certainly would help.

0:42:550:42:57

I know I've got several friends who think that they are living

0:42:570:43:00

a caffeine-free life when it's clear now that they are not.

0:43:000:43:04

They are definitely not and, I have to say,

0:43:040:43:05

I'm still reeling from that Angela Rippon drug test which still sounds

0:43:050:43:09

like the most improbable tabloid headline you'll ever read!

0:43:090:43:13

But if you've got a food question or indeed any consumer issue that you'd

0:43:130:43:17

like us to get to the bottom of,

0:43:170:43:18

do please get in touch because we love to hear from you.

0:43:180:43:21

And it could be your story we investigate on a future programme.

0:43:210:43:24

But that's where we leave it for now, but we will see you again soon.

0:43:240:43:27

And from the three of us, bye-bye.

0:43:270:43:29

-Goodbye.

-Goodbye.

0:43:290:43:30

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