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Start your engines, sit back and enjoy the ride for a journey through British onscreen motoring. | 0:00:02 | 0:00:09 | |
Cars are the ultimate consumerist item. They're shiny, big, fast, they make exciting, sexy noises. | 0:00:22 | 0:00:28 | |
You hear a car, see a car, feel a car. That is what really gets some people going. | 0:00:28 | 0:00:35 | |
Oh, ho ho ho! | 0:00:35 | 0:00:37 | |
A good car show, in my book, will contain cars - aspirational cars - | 0:00:37 | 0:00:44 | |
and just good, honest entertainment. | 0:00:44 | 0:00:47 | |
-We're away! -People who are very enthusiastic about cars like to think if they invest enough | 0:00:48 | 0:00:55 | |
in a model that is as sexy or classy or sophisticated as they aspire to be, it will reflect nicely on them. | 0:00:55 | 0:01:01 | |
Listen to that! | 0:01:01 | 0:01:04 | |
The car show is a road trip encompassing TV motor shows like Wheelbase of the '60s... | 0:01:04 | 0:01:09 | |
Welcome to our 250th edition. | 0:01:09 | 0:01:12 | |
..to the popular entertainment of Top Gear now, | 0:01:12 | 0:01:17 | |
stopping to refuel at Fifth Gear, before going off-road with adventurous car show spin-offs | 0:01:17 | 0:01:23 | |
-like Stars In Fast Cars. -It just works! | 0:01:23 | 0:01:27 | |
-And don't forget popular drama, where the car is often the real hero. -Come on, please! | 0:01:27 | 0:01:34 | |
The Trotters' Reliant Robin. | 0:01:34 | 0:01:37 | |
Bergerac's classy Triumph Roadster. | 0:01:37 | 0:01:40 | |
And James Bond's Aston martin. Each a symbol of their owner's class and aspirations. | 0:01:44 | 0:01:50 | |
Every TV motor show tells us something of the hopes of our times. | 0:01:53 | 0:01:58 | |
One show in particular, with three presenters and a weekly hour of high-jinks, | 0:01:58 | 0:02:04 | |
has fully encompassed this. And it changed the very nature of the car show. | 0:02:04 | 0:02:09 | |
It's such an interesting mix. | 0:02:09 | 0:02:12 | |
You wouldn't naturally find those three people sharing space in life. | 0:02:12 | 0:02:16 | |
Cars brought them together. Three very different characters and they're entertaining to watch. | 0:02:16 | 0:02:22 | |
Sometimes I really don't want to laugh and I can't help myself. | 0:02:22 | 0:02:26 | |
-Come on! -I was asleep! -Where's May?! | 0:02:26 | 0:02:30 | |
Back here on the throne! Clarkson, it's not funny! | 0:02:30 | 0:02:34 | |
Clarkson, you infantile pillock! You're tidying that up. | 0:02:36 | 0:02:42 | |
Clarkson, May and Hammond. | 0:02:42 | 0:02:44 | |
If they're not best friends, they fooled us every week. Hilarious. | 0:02:44 | 0:02:49 | |
-I quite liked that. -You... -I like it! -The Ferrari is made by craftsmen. | 0:02:49 | 0:02:54 | |
-This is made by two fat blokes in Kentucky. -Called Bud and Bob. | 0:02:54 | 0:02:59 | |
-This plastic comes from the same plastic they use to make newsreaders over here. -Same colour as well. | 0:03:00 | 0:03:07 | |
I think it's quite a macho programme, | 0:03:07 | 0:03:11 | |
but so many women I know watch it. | 0:03:11 | 0:03:14 | |
There's a fantastic appeal. | 0:03:14 | 0:03:17 | |
The presenters of Top Gear give us the show to define our times - | 0:03:19 | 0:03:23 | |
sleek, bold and built for speed. | 0:03:23 | 0:03:27 | |
Showcasing the bold Jeremy Clarkson, | 0:03:29 | 0:03:32 | |
the sedate James May | 0:03:32 | 0:03:35 | |
and the charm of Richard Hammond, | 0:03:35 | 0:03:38 | |
Top Gear is a boys' own adventure designed for thrills. | 0:03:38 | 0:03:41 | |
It's a car show, but not as we once knew it. | 0:03:41 | 0:03:45 | |
It's a grand feeling to get into your car, knowing that the country is yours and you can go where you like | 0:03:45 | 0:03:52 | |
without using up too much personal energy. Only a car gives you this. | 0:03:52 | 0:03:56 | |
Back in the early '60s, the TV motor show was in its infancy, | 0:03:56 | 0:04:01 | |
but our love affair with the car was flourishing. | 0:04:01 | 0:04:05 | |
The car industry was building British cars for British men, | 0:04:05 | 0:04:09 | |
as in TV shows like Mainly For Men. | 0:04:09 | 0:04:12 | |
Hello and welcome to Mainly For Men. This is a programme, fellas, just for you. | 0:04:12 | 0:04:18 | |
Mainly For Men offered a very limited take on sexual equality. | 0:04:19 | 0:04:23 | |
With hindsight, it may have misjudged the car-buying market. | 0:04:23 | 0:04:28 | |
The presenter's motoring advice did not set the rubber burning. | 0:04:32 | 0:04:36 | |
We've had a few ideas sent in. I'll bring them to your notice. | 0:04:36 | 0:04:41 | |
The first one deals with that inconsiderate driver who comes up with his headlights at full beam, | 0:04:41 | 0:04:47 | |
blinding you. | 0:04:47 | 0:04:49 | |
Although Mainly For Men stalled, car manufacturing thrived. The boxy, functional pre-war cars gave way | 0:04:49 | 0:04:56 | |
to an unparalleled surge in technological and design innovation in the '50s and '60s. | 0:04:56 | 0:05:02 | |
Big cars for big aspirations, like the Ford Zephyr, made Middle England look like mid-town America. | 0:05:02 | 0:05:08 | |
The successful advertising of the day proved there was a growing audience for the car show. | 0:05:08 | 0:05:14 | |
Ford again sets the fashion with the three graces - | 0:05:14 | 0:05:18 | |
the new Zodiac, the new Zephyr | 0:05:18 | 0:05:21 | |
-and the new Consort. -Glamorised on film and TV, | 0:05:24 | 0:05:28 | |
the car was increasingly seen as an object of desire. The advertising industry took full advantage. | 0:05:28 | 0:05:35 | |
The three things that expanded advertising significantly | 0:05:35 | 0:05:39 | |
from its humble origins in the '50s and '60s were the advent | 0:05:39 | 0:05:44 | |
of commercial television, when suddenly in addition to press advertising | 0:05:44 | 0:05:49 | |
and outdoor posters in radio and cinema, we suddenly had television. | 0:05:49 | 0:05:54 | |
Expenditure on products increased massively. | 0:05:54 | 0:05:58 | |
You don't believe it, do you? Wait until you step inside the Morris Mini Minor. There's room for four. | 0:05:58 | 0:06:05 | |
And so much parcel space. Everything stows away neatly and easily. Four happy people in a big little car. | 0:06:05 | 0:06:12 | |
ITV have never managed to establish a motoring programme of any note. | 0:06:12 | 0:06:17 | |
During the 1960s, there were no car commercials on TV at all | 0:06:17 | 0:06:22 | |
due to a very convenient arrangement between the manufacturers | 0:06:22 | 0:06:26 | |
who got together over a gin and tonic at the Society of Motor Manufacturers annual shindig, no doubt, | 0:06:26 | 0:06:32 | |
and said, "Commercial television. We should cut back on expenses by none of us advertising." | 0:06:32 | 0:06:39 | |
So all through the '60s there was barely a car ad at all. | 0:06:39 | 0:06:43 | |
I've already told you why 300,000 people have bought Datsuns. | 0:06:43 | 0:06:48 | |
This time I want to show you their new economy cars. | 0:06:48 | 0:06:53 | |
The Japanese came along. I think Datsun was the first brand on TV. | 0:06:53 | 0:06:57 | |
The new Cherry. Not just one car, but a whole range of exciting models to suit all kinds of people. | 0:06:57 | 0:07:03 | |
The housewife, the family man, sportsman, everybody. The young and not so young. | 0:07:03 | 0:07:10 | |
So everybody else had to advertise on television and that dramatically increased the money being spent. | 0:07:10 | 0:07:16 | |
Introducing...Capri. | 0:07:16 | 0:07:20 | |
The car you always promised yourself. | 0:07:20 | 0:07:23 | |
Once again, Ford leads the way with a car that is totally new, exciting, different from anything else. | 0:07:23 | 0:07:31 | |
In the '70s, car advertising was targeted directly at men. | 0:07:31 | 0:07:37 | |
-The idea of selling cars to women had barely progressed from this... -A sun visor and vanity mirror. | 0:07:37 | 0:07:43 | |
So handy for powdering your nose or keeping it from getting sunburnt. | 0:07:43 | 0:07:48 | |
No need to disturb your handbag or exasperate your husband. | 0:07:48 | 0:07:53 | |
It was assumed by advertisers, perhaps rightly in the '60s and '70s, | 0:07:53 | 0:07:58 | |
that women generally didn't buy cars. | 0:07:58 | 0:08:00 | |
It was probably a social attitude amongst a lot of men that fillies shouldn't be allowed in a car! | 0:08:00 | 0:08:07 | |
Stick them in the back. Or let them ride tandem on a bicycle at weekends. | 0:08:07 | 0:08:12 | |
That "mainly for men" attitude may have been alive, but it didn't go unchallenged. | 0:08:12 | 0:08:18 | |
..to take the children to school or to drive round to the shops. | 0:08:18 | 0:08:22 | |
The car helps her to get through her daily routine quicker, leaving more time for enjoyment. | 0:08:22 | 0:08:28 | |
It puts the country swimming pool within her reach... | 0:08:28 | 0:08:32 | |
In the '60s and '70s, Wheelbase, the BBC's flagship motor series, delivered motoring news | 0:08:32 | 0:08:39 | |
and glamorous locations to an ever-growing audience. | 0:08:39 | 0:08:44 | |
# Here she comes, make way | 0:08:44 | 0:08:47 | |
# It's the lady from Lamborghini... # | 0:08:47 | 0:08:50 | |
Wheelbase was the first TV programme committed to motoring. | 0:08:50 | 0:08:54 | |
Its popularity was a significant sign of British productivity and creativity in the motoring world | 0:08:54 | 0:09:00 | |
-and became a benchmark in the evolution of the car show. -We ought to model our cars | 0:09:00 | 0:09:06 | |
on those of the Americans? God forbid! | 0:09:06 | 0:09:09 | |
Although revolutionary in its day, Wheelbase did not set cars racing against jet fighters, | 0:09:09 | 0:09:15 | |
but it did show them being thrown off buildings - all in the interest of public safety. | 0:09:15 | 0:09:21 | |
If you drive at 60mph and hit something, it's exactly the same as driving off a 10-storey building. | 0:09:21 | 0:09:28 | |
And it will get you to exactly the same place. | 0:09:28 | 0:09:32 | |
Wheelbase, as a magazine show, was very much a journal of record. | 0:09:35 | 0:09:39 | |
Somebody described it in the Guardian as "dry and dutiful" | 0:09:39 | 0:09:44 | |
and it could be relied upon every single week to deliver that week's chunk of motoring news | 0:09:44 | 0:09:51 | |
in a very straight way. | 0:09:51 | 0:09:53 | |
They were clearly relying on the fact that all the interest would come from the cars on screen. | 0:09:53 | 0:09:59 | |
This is the Citroen SM with a Maserati engine | 0:09:59 | 0:10:03 | |
ready for production only two years after they signed their agreement... | 0:10:03 | 0:10:08 | |
Despite its magazine format and reviews of the industry's rapidly developing fleet of vehicles, | 0:10:08 | 0:10:15 | |
Wheelbase failed to cater for the British desire for the quirky and unusual. | 0:10:15 | 0:10:21 | |
If an Englishman's home is his castle, his car is like his shed, | 0:10:21 | 0:10:26 | |
but a very well-appointed shed, a little place to escape into his own manly world, | 0:10:26 | 0:10:31 | |
think his own manly thoughts and pick his nose in privacy. | 0:10:31 | 0:10:36 | |
Ha ha! Poop poop! | 0:10:36 | 0:10:39 | |
Eccentric drivers and odd motoring challenges have a pedigree in British television. | 0:10:42 | 0:10:48 | |
Ohhh! | 0:10:48 | 0:10:49 | |
I think the quintessential British driving experience has to be, in some way, | 0:10:53 | 0:10:59 | |
eccentrically charming and unusual. I think the template was set by Toad of Toad Hall, | 0:10:59 | 0:11:05 | |
in country lanes with his goggles and his driving hat, honking on his horn. | 0:11:05 | 0:11:12 | |
It was continued by the likes of Inspector Morse in his Mark II Jag or Bergerac in his Triumph Roadster. | 0:11:12 | 0:11:19 | |
There has to be an elegance, a grace, and something slightly different about the English driving experience. | 0:11:24 | 0:11:30 | |
Poop poop! | 0:11:35 | 0:11:36 | |
Audiences brought up on motor shows like Wheelbase began to see the car dominate television. | 0:11:38 | 0:11:44 | |
No self-respecting British cop show would be without a distinctive set of wheels. | 0:11:44 | 0:11:50 | |
Z Cars in the '60s showcased the Ford Zephyr. | 0:11:50 | 0:11:53 | |
A decade later, The Sweeney was the British car maker's dream, | 0:11:54 | 0:12:00 | |
highlighting the macho appeal of the villain's choice of transport - the Jaguar Mark II. | 0:12:00 | 0:12:05 | |
The Sweeney, they have their cars, and again Ford are happy to supply those, | 0:12:05 | 0:12:12 | |
but that was very much part of the posit of the show. The detectives don't drive. | 0:12:12 | 0:12:19 | |
They have a specially-trained driver and he does all the driving. | 0:12:19 | 0:12:23 | |
People say, "Regan drives a Granada." He doesn't at all. He's driven in those cars. | 0:12:23 | 0:12:30 | |
And they're very representative of the kinds of cars the police had. | 0:12:30 | 0:12:35 | |
Routine saloons that the police force could buy in bulk and issue to people. | 0:12:35 | 0:12:41 | |
A slightly faster one for the more senior guy. A slower Cortina for the lesser detective. | 0:12:41 | 0:12:47 | |
Very representative of the cars they had at the time. | 0:12:47 | 0:12:52 | |
Ashes To Ashes is the latest in a long line of cop shows to showcase iconic cars. Flashy and fast, | 0:12:54 | 0:13:01 | |
they eye-catching Audi Quattro is the driving force in this popular drama. | 0:13:01 | 0:13:07 | |
In Ashes To Ashes, the car has got a bit more preposterous | 0:13:10 | 0:13:14 | |
because in 1981 an Audi Quattro would have been something... | 0:13:14 | 0:13:19 | |
a sort of "broker with a bonus" type car. | 0:13:19 | 0:13:23 | |
I don't think it was attainable by any kind of detective. | 0:13:23 | 0:13:28 | |
Right. Let's fire up the Quattro. | 0:13:30 | 0:13:33 | |
So, you know, they're making it up, really. | 0:13:34 | 0:13:38 | |
They've looked at 1981 and said, "What was the key car of 1981?" It was undoubtedly the Audi Quattro. | 0:13:38 | 0:13:44 | |
It was the first car with a turbo-charged engine and four-wheel drive in a sporty package. | 0:13:44 | 0:13:50 | |
It won rallies and was the kind of pin-up of its day. | 0:13:50 | 0:13:55 | |
This is a full sensory hallucination. | 0:13:55 | 0:13:59 | |
My God! | 0:13:59 | 0:14:01 | |
When I was growing up, the world of rallying was set alight by the Audi Quattro, | 0:14:01 | 0:14:07 | |
so I love anything to do with the '80s and the Quattro is iconic, | 0:14:07 | 0:14:12 | |
so I was thrilled to bits, so excited, on the edge of my sofa, waiting for the show to start. | 0:14:12 | 0:14:19 | |
-'It was fantastic.' -We'll go the long way. I'm not scratching this baby. | 0:14:19 | 0:14:24 | |
To understand the ingredients of the car show, | 0:14:24 | 0:14:29 | |
we need to understand the passion for cars on the silver screen. | 0:14:29 | 0:14:33 | |
I'm a massive Bond fan. | 0:14:34 | 0:14:36 | |
I have the full Bond collection on DVD in the silver attache case. | 0:14:36 | 0:14:42 | |
I think, though, just one car really stands out for me | 0:14:42 | 0:14:47 | |
and that's the Aston Martin DB5, which has now starred in quite a few shows. | 0:14:47 | 0:14:53 | |
-Where's my Bentley? -It's had its day. -It's never let me down. | 0:14:53 | 0:14:57 | |
M's orders, 007. You'll be using this Aston Martin DB5, with modifications. | 0:14:57 | 0:15:03 | |
James Bond - why can't he just stick to the classic Aston Martin that we all love and remember? | 0:15:03 | 0:15:10 | |
It's only appeared in a couple of films, but the classic one | 0:15:10 | 0:15:15 | |
is the silver one with the special little shield that flipped out, | 0:15:15 | 0:15:19 | |
which I thought was next to useless. | 0:15:19 | 0:15:22 | |
Q had invented that shield as if it was going to save his life, | 0:15:22 | 0:15:27 | |
but to be honest it was a joke. If a team of skiers with machine guns are chasing after you, | 0:15:27 | 0:15:33 | |
that poxy little shield won't offer much protection. I think Q was losing it even back then, | 0:15:33 | 0:15:39 | |
but it's the ultimate James Bond car. | 0:15:39 | 0:15:42 | |
But it isn't always about big engines and ejector seats. | 0:15:43 | 0:15:48 | |
British cars have frequently been curiosities. The Trotters' Reliant Robin humorously captured | 0:15:48 | 0:15:54 | |
the entrepreneurial flavour of the '80s. | 0:15:54 | 0:15:59 | |
Aaaaaaaah! | 0:15:59 | 0:16:02 | |
Only Fools And Horses was a show where the downbeatness of it was absolutely crucial | 0:16:02 | 0:16:08 | |
to everything that the stories hung off. And in terms of the independent British tradesman, | 0:16:08 | 0:16:15 | |
you don't get much more downbeat than a plastic, three-wheeled van. | 0:16:15 | 0:16:19 | |
It's got an 850cc engine, you only have to pay motorcycle rates of taxation on it, | 0:16:19 | 0:16:27 | |
it's made of glass-reinforced plastic | 0:16:27 | 0:16:31 | |
and therefore isn't going to rust. | 0:16:31 | 0:16:34 | |
If you're running a business on a shoestring, everything is about minimum fixed costs | 0:16:34 | 0:16:40 | |
and maximum profit. A Reliant makes a lot of sense. | 0:16:40 | 0:16:44 | |
-Be careful where you dump that. -Ha ha ha. Funny(!) I'm laughing. | 0:16:44 | 0:16:48 | |
'Once we got into the '90s,' | 0:16:52 | 0:16:55 | |
you still had iconic cars, but they were always there not to be part of the action, | 0:16:55 | 0:17:00 | |
but to say something charming about the protagonist, | 0:17:00 | 0:17:05 | |
the classic example being Morse in his Jag. You never saw Morse in many high-speed chases. | 0:17:05 | 0:17:11 | |
He never leapt behind the car to fire bullets at a suspect. | 0:17:11 | 0:17:15 | |
It was just trying to say something - he was quirky, he was eccentric, interesting. | 0:17:15 | 0:17:20 | |
Which is ironic, really, because most police are the biggest dullards! | 0:17:20 | 0:17:24 | |
The same could not be said for the motor car. It injected speed, drama and thrills into our lives, | 0:17:24 | 0:17:32 | |
all courtesy of the small screen, but it also allowed us to fondly remember quieter times. | 0:17:32 | 0:17:38 | |
Now here is a splendid creature - Fanny. | 0:17:38 | 0:17:42 | |
So much like a person it's quite uncanny. | 0:17:42 | 0:17:45 | |
No ride in Fanny could ever be tame. | 0:17:45 | 0:17:48 | |
But what the motor show has captured throughout the decades is our fascination and affection for cars. | 0:17:48 | 0:17:55 | |
I think the Brits have the most extraordinary love affair with cars. | 0:17:55 | 0:18:00 | |
I mean, there's 33 million cars on the road. We're a little island. | 0:18:00 | 0:18:05 | |
There isn't space. You can't park the damn things, you can't go over a few miles an hour cos there's cameras... | 0:18:05 | 0:18:12 | |
Yet we spend the most extraordinary amount of money on something that we can't really utilise. | 0:18:12 | 0:18:19 | |
# There is nothing unorthodox about a little tin box | 0:18:19 | 0:18:24 | |
# About a little tin box... # | 0:18:24 | 0:18:28 | |
What I particularly love about driving is making a car go out of control, | 0:18:28 | 0:18:34 | |
but being fully in control behind the wheel myself. So I love sliding the back end of a car out | 0:18:34 | 0:18:42 | |
and doing doughnuts and burning rubber. I loved doing that stuff. | 0:18:42 | 0:18:46 | |
In the early days of motoring, you were happy just to be on the move and things were pretty basic. | 0:18:49 | 0:18:56 | |
Modern technology has satisfied our desire for speed with cars with impressive horse power and handling. | 0:18:56 | 0:19:03 | |
But what we really want to achieve with our cars can only truly be experienced by television presenters | 0:19:03 | 0:19:11 | |
-in car shows. -I've done it! -This insatiable need for speed | 0:19:11 | 0:19:16 | |
was something TV was quick to recognise in the early days | 0:19:16 | 0:19:20 | |
in the motor show and the public information films of the day. | 0:19:20 | 0:19:24 | |
You get a nice, orderly queue of traffic... | 0:19:24 | 0:19:28 | |
and then always some road hog tries to jump it. | 0:19:28 | 0:19:33 | |
It's enough to give you blood pressure. | 0:19:34 | 0:19:37 | |
Take D-E-A-T-H | 0:19:38 | 0:19:43 | |
off the roads. | 0:19:43 | 0:19:45 | |
And make our...roads...safe. | 0:19:45 | 0:19:49 | |
By the 1970s, we were hooked on cars. The BBC were keen to find a motor show to capture this spirit. | 0:20:00 | 0:20:07 | |
After over 10 years' faithful service, Wheelbase was sent to the scrap yard. | 0:20:07 | 0:20:13 | |
In 1978, a sleeker model was unveiled - Top Gear. | 0:20:13 | 0:20:18 | |
Noel Edmonds and Angela Rippon were the first hosts, presiding over a worthy mix of items | 0:20:23 | 0:20:30 | |
and features packed with essential information...on wing mirrors. | 0:20:30 | 0:20:36 | |
There's a mirror on the left wing, the central mirror and again a mirror here on the right wing, | 0:20:36 | 0:20:42 | |
which means that I really do have 365 degrees vision. | 0:20:42 | 0:20:47 | |
Most of it was filmed outside. They certainly didn't have a studio. | 0:20:47 | 0:20:52 | |
They would have an introductory bit and then, within the 30-minute format of the show, | 0:20:52 | 0:20:59 | |
the extent of the show, they would probably divide that into four, maybe five items. | 0:20:59 | 0:21:05 | |
And it would have been horribly well-balanced. | 0:21:05 | 0:21:10 | |
If there was a thing on a performance car, then there would be something on road safety. | 0:21:10 | 0:21:16 | |
This is the Datsun one-hand system, but I'm just not sure which hand you use. | 0:21:16 | 0:21:22 | |
You really can't do it with one hand and it's a very tight pull. | 0:21:22 | 0:21:26 | |
I hope that wouldn't put anybody off actually putting that seatbelt on. I'm very much for seatbelts. | 0:21:26 | 0:21:33 | |
What I liked about the older Top Gear, first and foremost, | 0:21:33 | 0:21:37 | |
was we were in the GTi period I'm talking about, in the '80s, lots of hatchbacks... | 0:21:37 | 0:21:43 | |
How about this for a sporty looking car? The Renault Gordini. It's known in France as the Alpine, | 0:21:43 | 0:21:49 | |
but Chrysler have already got that name in the UK. Gordini is a very famous name in French sport. | 0:21:49 | 0:21:56 | |
This car, in Group 2 form, won this year's Monte Carlo rally. | 0:21:56 | 0:22:00 | |
No boy racer type could buy a brand-new hatchback. You were buying second-hand cars. | 0:22:00 | 0:22:07 | |
And it was just thrilling to see something you were going to buy in four years' time | 0:22:07 | 0:22:13 | |
for the first time. That was my theory. They were going to show us the new GTi, | 0:22:13 | 0:22:20 | |
which I'll be able to buy second-hand in 4-5 years' time. | 0:22:20 | 0:22:24 | |
A really fun little car. You get 110mph out of it if you want. | 0:22:24 | 0:22:28 | |
If you're around the urban area, they reckon 26 to the gallon. That would be the low. | 0:22:28 | 0:22:35 | |
Their constant speed figure, a constant speed of 56mph, | 0:22:35 | 0:22:39 | |
will give you somewhere in the region of 50mpg. | 0:22:39 | 0:22:43 | |
So you seem to get the best of both worlds. | 0:22:43 | 0:22:47 | |
Car shows have definitely improved for the better. I have seen some olden time Top Gear ones | 0:22:47 | 0:22:53 | |
where they took a full five minutes to show you how to pull the bonnet release lever, get out, | 0:22:53 | 0:22:59 | |
walk round, lift up the bonnet, have a look inside, | 0:22:59 | 0:23:04 | |
talk about the engine in detail... Now we just point to the bonnet and go, "Under there you've got..." | 0:23:04 | 0:23:10 | |
Engine. | 0:23:10 | 0:23:12 | |
Oh, brilliant! It's got one. | 0:23:12 | 0:23:15 | |
It was definitely more about the cars and giving information about the cars | 0:23:16 | 0:23:21 | |
rather than going on a "crazy" road trip where cars were incidental to the story. | 0:23:21 | 0:23:28 | |
If we just roll back that carpet, there's a small handle here that we can pull up, | 0:23:28 | 0:23:34 | |
give it a good old push, pull that back | 0:23:34 | 0:23:38 | |
and we've converted that into a child seat for two kids. | 0:23:38 | 0:23:43 | |
It was motoring in its broadest and, I think, blandest sense. | 0:23:43 | 0:23:48 | |
Again, there was nothing else, so if you didn't like that it was read a car magazine. | 0:23:48 | 0:23:55 | |
After regular services and upgrades, | 0:23:59 | 0:24:02 | |
the transformation of the BBC's luxury motor show Top Gear began, in earnest, in the mid '80s, | 0:24:02 | 0:24:08 | |
introducing a new crop of presenters - Tiff Needell, Quentin Willson and Jeremy Clarkson. | 0:24:08 | 0:24:14 | |
-A number of directions there, Tiff! -Their new style of presenting emphasised the excitement | 0:24:14 | 0:24:20 | |
-and vicarious thrill of watching grown men driving fast cars at death-defying speeds... -Sensational! | 0:24:20 | 0:24:27 | |
..capturing the mood and satisfying the expectations of the time. | 0:24:27 | 0:24:32 | |
Although Top Gear was top gun among motoring programmes in the late '90s, | 0:24:32 | 0:24:37 | |
a new show was snapping at their heels. Shiny and new, Driven rolled off the production line | 0:24:37 | 0:24:43 | |
and into our homes in 1998. | 0:24:43 | 0:24:45 | |
Driven broke new ground completely. | 0:24:47 | 0:24:50 | |
Driven was three presenters - Mike, Jason and me. | 0:24:50 | 0:24:54 | |
Jason was replaced with Jason. | 0:24:54 | 0:24:56 | |
And what we did was we took three cars and did a group test and put them up against each other, | 0:24:56 | 0:25:02 | |
putting them through different tests. Nobody else did this at the time. | 0:25:02 | 0:25:07 | |
A bit like What Car? magazine on TV. | 0:25:07 | 0:25:09 | |
-Hello and welcome to a new series of Driven. -We're going to be testing our applicants on driveability... | 0:25:14 | 0:25:20 | |
-Practicality. -Cost of ownership. -And desirability. -Very important. | 0:25:20 | 0:25:25 | |
The team just before I joined was Mike Brewer, Penny Mallory | 0:25:25 | 0:25:29 | |
and Jason Barlow. Jason Barlow was looking like, and subsequently did, he would go over to Top Gear. | 0:25:29 | 0:25:35 | |
So there was a hole there. | 0:25:35 | 0:25:38 | |
-Name? -Jason Plato. -Occupation? -Racing driver. -CV? | 0:25:38 | 0:25:42 | |
'96 British Spider Champion, '97 third in the British Touring Cars... | 0:25:42 | 0:25:47 | |
Whoa, whoa, whoa! | 0:25:47 | 0:25:49 | |
-Should we give him a go? -Yes. -Good. | 0:25:49 | 0:25:52 | |
We instantly, as a little unit, had the best time of our lives. | 0:25:52 | 0:25:57 | |
Instantly clicked. That cliched word of chemistry. It all worked. | 0:25:57 | 0:26:02 | |
-Can you present? -Yeah. This is Driven. | 0:26:02 | 0:26:06 | |
With presenters like Brewer, Penny Mallory and Jason Plato, | 0:26:06 | 0:26:10 | |
Driven's style and humour posed a serious threat to Top Gear's popularity. | 0:26:10 | 0:26:15 | |
Tonight, the first TV drive of the sensational Lotus Exige. | 0:26:15 | 0:26:19 | |
Items like the car comparisons made Driven a hit. It had its sights set on a young and trendy audience. | 0:26:19 | 0:26:26 | |
Lifestyle is an important marketing buzz word these days. | 0:26:26 | 0:26:30 | |
In Alfa Romeo's case, they hope discerning car buyers will buy a sport wagon. | 0:26:30 | 0:26:36 | |
The kind of people that place much less importance on loading ability and more emphasis on looks. | 0:26:36 | 0:26:43 | |
Driven, it seemed was fast closing in on Top Gear. | 0:26:43 | 0:26:47 | |
The one thing that really made Driven resonate with the viewers - we just had fun. | 0:26:49 | 0:26:56 | |
It was genuine laughter in the cars, genuine banter. | 0:26:56 | 0:27:01 | |
You can see a lot with those! | 0:27:01 | 0:27:03 | |
None of it was scripted. We knew what the tests were and how we needed to conduct them, | 0:27:05 | 0:27:11 | |
but everything was off the cuff. | 0:27:11 | 0:27:13 | |
-Here we go. Hold on, boys! -I'm going to be late for school! | 0:27:13 | 0:27:18 | |
-Come on, little girl! -Come on! -Absolutely bags and bags of space! | 0:27:18 | 0:27:23 | |
We broke the rules and we produced something that people would stop me and say, | 0:27:23 | 0:27:29 | |
"I hate car programmes, but I always watch Driven." They constantly said that. | 0:27:29 | 0:27:35 | |
As people say about Top Gear now. It became an entertainment show. | 0:27:35 | 0:27:39 | |
It didn't matter if you weren't interested about cars. | 0:27:39 | 0:27:44 | |
You didn't mind watching because it would make you laugh. | 0:27:44 | 0:27:48 | |
Yeah, baby! There's something for you for being such a good girl. | 0:27:48 | 0:27:52 | |
And here's something for you. | 0:27:52 | 0:27:55 | |
Now go and get yourself something nice to wear tonight. | 0:27:55 | 0:27:59 | |
I bet you cats want to know the secret of my success. I'll show you how to cut fuel bills in half! | 0:27:59 | 0:28:05 | |
We'd do real-life tests and these would change if we were testing a Ferrari or a hatchback. | 0:28:05 | 0:28:13 | |
If it was a Ferrari, it would score on desirability and driveability, | 0:28:13 | 0:28:18 | |
but would score down on its practicality. | 0:28:18 | 0:28:22 | |
Now it's decision time - marks out of 25 for driveability, desirability, practicality | 0:28:22 | 0:28:28 | |
and cost of ownership. | 0:28:28 | 0:28:31 | |
Throughout the series, we had a running total and the winner was awarded a prize. | 0:28:31 | 0:28:37 | |
So who takes the Driven 100 title this week? | 0:28:37 | 0:28:41 | |
Given the choice between three cars that do pretty much the same thing, we'll go for one that looks good | 0:28:41 | 0:28:47 | |
rather than one that costs half as much. The very desirable Audi A2 may be this week's winner, | 0:28:47 | 0:28:53 | |
but we were very surprised and impressed by the little Agila. | 0:28:53 | 0:28:56 | |
We rewrote the car show book. | 0:28:56 | 0:28:59 | |
And, ever since, people have been tearing pages out of that manual, | 0:28:59 | 0:29:03 | |
which we can only take as flattery. | 0:29:03 | 0:29:06 | |
If you want to copy it, that's because it was so good. | 0:29:06 | 0:29:10 | |
While Driven briefly flourished, Top Gear, after 21 years in pole position, | 0:29:13 | 0:29:19 | |
found its place on the starting grid less assured. Jeremy Clarkson left the show in 1999 | 0:29:19 | 0:29:25 | |
to pursue solo projects. In a bid to broaden its appeal, | 0:29:25 | 0:29:29 | |
racing driver Vicki Butler Henderson was introduced. | 0:29:29 | 0:29:33 | |
'Ever since I was a tiny tomboy, I've loved to play with my toys in the mud. | 0:29:33 | 0:29:39 | |
'Well, most of them anyway. See you later, Ted.' | 0:29:39 | 0:29:44 | |
Top Gear were looking for a girl who could drive. They asked me to go for a screen test, | 0:29:44 | 0:29:50 | |
which I did. I had no idea about TV! | 0:29:50 | 0:29:54 | |
I knew how to write and race cars. | 0:29:54 | 0:29:58 | |
That's all I did. | 0:29:58 | 0:30:00 | |
I got given the job, so the first item I did for Top Gear was | 0:30:00 | 0:30:07 | |
to go and race at Brands Hatch, which was great. It was something I'd been doing since I was 12. | 0:30:07 | 0:30:14 | |
I'm as nervous as I am excited, which I think can't be too bad. | 0:30:14 | 0:30:19 | |
The one thing that I found quite odd was having to talk whilst racing in the car, | 0:30:19 | 0:30:26 | |
because I had onboard cameras. | 0:30:26 | 0:30:28 | |
Come on, Vic! Go! Go! We've done it. | 0:30:29 | 0:30:32 | |
Come on! | 0:30:32 | 0:30:34 | |
OK. Time to go, go, go! | 0:30:34 | 0:30:37 | |
No motor show in history had ever done this. | 0:30:37 | 0:30:42 | |
-Pulling away! -Oh, no! He's getting away from me! No! | 0:30:42 | 0:30:47 | |
120. | 0:30:47 | 0:30:49 | |
But despite the team's best efforts, in 2001 the BBC announced that Top Gear would come off air | 0:30:50 | 0:30:57 | |
-for a full service and overhaul. -Eat my jet fumes! | 0:30:57 | 0:31:02 | |
While Top Gear was being remodelled, Channel Five were hard at work on their car show. | 0:31:02 | 0:31:08 | |
Fifth Gear was launched in April, 2002. | 0:31:08 | 0:31:11 | |
Well, when the presenters got their phone call saying there was to be no more Top Gear, | 0:31:11 | 0:31:17 | |
within about three or four days a lovely man called Dan Chambers at Channel Five rang us all up | 0:31:17 | 0:31:23 | |
and said, "I love what you do. Will you come over to Five | 0:31:23 | 0:31:28 | |
"and make a car show and we'll call it Fifth Gear?" We said, "Lovely." | 0:31:28 | 0:31:33 | |
Tonight we're looking at life from the other side... | 0:31:37 | 0:31:41 | |
The new show featured Tiff Needell and Vicki Butler Henderson, | 0:31:41 | 0:31:46 | |
later joined by Driven presenter and racing driver Jason Plato. | 0:31:46 | 0:31:50 | |
Tiff Needell was on Fifth Gear. I like Tiff. I've always liked Tiff. | 0:31:50 | 0:31:56 | |
He's a very likeable guy. | 0:31:56 | 0:31:59 | |
And he's a great driver. He has ultimate respect and what he says is almost gospel. | 0:31:59 | 0:32:05 | |
They have rebuilt the five-litre V8s to produce 520 horse power | 0:32:05 | 0:32:10 | |
and with loads of torque way down low, you've got a really wide road band to work with. | 0:32:10 | 0:32:16 | |
He's like Jools Holland of the car game. | 0:32:16 | 0:32:20 | |
Well, Fifth Gear prides itself on being slightly more... | 0:32:20 | 0:32:24 | |
in tune with real car enthusiasts. | 0:32:24 | 0:32:27 | |
They give proper reviews and talk more about the serious experience of driving a car. | 0:32:27 | 0:32:33 | |
More of a useful buyer's guide. | 0:32:33 | 0:32:35 | |
I can get Labradors in the back, wellies, coats, everything. A nice little feature, this. | 0:32:35 | 0:32:41 | |
-If you haven't got a full load of shopping, just secure it in here. -It's MDF! | 0:32:41 | 0:32:47 | |
The thing with Fifth Gear is that we do give a lot more information to people trying to buy a car. | 0:32:47 | 0:32:53 | |
So we're a bit more... A bit more user friendly. | 0:32:53 | 0:32:57 | |
Ah, but they had some fun, too. | 0:32:57 | 0:33:01 | |
Perhaps one of my favourite Fifth Gear moments was teaching my mum how to drive. | 0:33:05 | 0:33:11 | |
Now my mum will only do about 40mph. | 0:33:11 | 0:33:15 | |
How fast do you usually go in the Range Rover, Mum? | 0:33:15 | 0:33:19 | |
60. | 0:33:19 | 0:33:21 | |
-Ah...! Ah! -Do you like it when it goes sideways? | 0:33:21 | 0:33:25 | |
I tried to teach her to drive on a racing circuit in a Lamborghini. | 0:33:26 | 0:33:32 | |
-That's it, baby, go on. Go on. -Is that it? -Yeah. | 0:33:32 | 0:33:36 | |
Ah! My mum's driving a Lamborghini! | 0:33:36 | 0:33:39 | |
It was hilarious. | 0:33:39 | 0:33:41 | |
But the most amazing thing was lap after lap of me going on about how she should steer better | 0:33:41 | 0:33:48 | |
or change gear here, throttle there. | 0:33:48 | 0:33:51 | |
She got quicker each lap and I'm really proud of her. | 0:33:51 | 0:33:55 | |
125! | 0:33:55 | 0:33:57 | |
-I'm so proud of you! -Fifth Gear may have thought it was cruising, | 0:33:57 | 0:34:01 | |
but Top Gear wasn't off road for long. Jeremy Clarkson was soon back on the revamped show. | 0:34:01 | 0:34:09 | |
Thank you! Hello! | 0:34:12 | 0:34:15 | |
James May, too, joined the leading line-up | 0:34:15 | 0:34:19 | |
and Richard Hammond was introduced as the third member. The pressure was all on Fifth Gear. | 0:34:19 | 0:34:26 | |
It was pretty hard actually to make a car show alongside Top Gear | 0:34:26 | 0:34:32 | |
because no matter what we try to create, they'd always got cars before us or... | 0:34:32 | 0:34:38 | |
A bigger bang. It was very successful, but it was difficult to keep everyone motivated. | 0:34:38 | 0:34:44 | |
"Come on. We're making a good show." Yes, we don't have their budget or nowhere like it. | 0:34:44 | 0:34:50 | |
No, we don't have the clout of being able to get a car like that like maybe perhaps Jeremy can. | 0:34:50 | 0:34:56 | |
No, we don't have Jeremy's wit and style on a script | 0:34:56 | 0:35:03 | |
or the populace hanging on every word he says. | 0:35:03 | 0:35:07 | |
-You are being so obnoxious! -You're calling me obnoxious?! -Yes! Yes! | 0:35:07 | 0:35:13 | |
Truly capturing the zeitgeist, the new-look Top Gear added elements of entertainment and chat. | 0:35:13 | 0:35:21 | |
Alongside A Star In a Reasonably-Priced Car... | 0:35:21 | 0:35:26 | |
..they added a mysterious driving force. | 0:35:27 | 0:35:31 | |
He's called The Stig. | 0:35:31 | 0:35:34 | |
And he's off! A little bit of wheelspin there. | 0:35:34 | 0:35:37 | |
He's heading to the first corner. | 0:35:37 | 0:35:40 | |
There should be just enough down force to get him round. Look at the speed he's going. | 0:35:40 | 0:35:46 | |
It offered the type of road challenge you could only ever see on a car show. | 0:35:46 | 0:35:53 | |
I won! I beat a man on roller skates! | 0:35:53 | 0:35:57 | |
In time, the presenters would become more famous than the cars they reviewed. | 0:35:57 | 0:36:02 | |
When the current format of Top Gear - I watched that first programme - | 0:36:02 | 0:36:08 | |
it was so shaky, it was embarrassing. | 0:36:08 | 0:36:11 | |
I was holding the cushion thinking, "Oh, man. Please make this stop." | 0:36:11 | 0:36:16 | |
Because it was a real shaky programme. It's safe to say the first three or four were pretty rubbish. | 0:36:16 | 0:36:24 | |
But... | 0:36:24 | 0:36:25 | |
..the presenters and the production crew, who I know have worked together for an awfully long time, | 0:36:25 | 0:36:32 | |
they had a vision of how emotive motoring and cars are to people | 0:36:32 | 0:36:39 | |
and they knew that's what they were trying to tap into. And now it is just superb. | 0:36:39 | 0:36:45 | |
This, though, is a Boxster S, which has a 3.2-litre engine. This is much more like it. | 0:36:46 | 0:36:54 | |
You're not saying, "It's got four doors and an engine!" | 0:36:58 | 0:37:03 | |
We're not being treated like complete dunces. We're being entertained | 0:37:03 | 0:37:08 | |
and they're tapping into that whole... Racing their cars up and down a track. | 0:37:08 | 0:37:14 | |
My God! God Almighty! | 0:37:14 | 0:37:17 | |
-You can forget Enzo's! This is in a different league! -They've got the right idea | 0:37:18 | 0:37:26 | |
without being dull, so the current Top Gear now is just fantastic. | 0:37:26 | 0:37:31 | |
-This is excellent! -Why don't all cars have no doors? | 0:37:31 | 0:37:36 | |
Just as Top Gear had evolved, the advertising of cars had undergone radical transformation. | 0:37:36 | 0:37:43 | |
The 1970s and early '80s had been about selling speed, power, prestige and notions of freedom. | 0:37:43 | 0:37:50 | |
Up until about 10 years ago, all car advertising was aimed squarely | 0:37:56 | 0:38:02 | |
at a very traditional blokey, macho driver, | 0:38:02 | 0:38:06 | |
obsessed with speed and power. | 0:38:06 | 0:38:09 | |
The kind of driver you could imagine whizzing down the M1 in a pair of tight jeans, | 0:38:09 | 0:38:15 | |
steering with his knees while he changed to another Status Quo album, drenched in Brut aftershave. | 0:38:15 | 0:38:22 | |
For many, the antithesis of the Brut-drenched petrol head ad | 0:38:22 | 0:38:27 | |
was the iconic and, for some, liberating Volkswagen commercial. | 0:38:27 | 0:38:31 | |
In the late '80s, I think, there was the advert for the brand-new Mark II Volkswagen Golf GTi | 0:38:31 | 0:38:40 | |
and it starred a model, I think Paula Hamilton... | 0:38:40 | 0:38:44 | |
# Everyone is going through changes No one knows... # | 0:38:44 | 0:38:48 | |
She came out of a flat in this big, furry coat holding the keys to her car. | 0:38:48 | 0:38:54 | |
She had stilletos on, she dropped the coat, held onto the keys to her car... | 0:38:54 | 0:39:00 | |
# Love must always change to sorrow... # | 0:39:02 | 0:39:07 | |
A sassy, sexy, independent lady in a super hot car. | 0:39:07 | 0:39:12 | |
I wanted to be her. | 0:39:12 | 0:39:14 | |
But for advertising executives like Rory Sutherland, commercials like this are a good example | 0:39:14 | 0:39:20 | |
of how a clever play on basic instincts sells cars. | 0:39:20 | 0:39:26 | |
Most small cars are actually bought, new at least, by people in their 50s, 60s and 70s. | 0:39:26 | 0:39:32 | |
User imagery almost invariably depicts girls of about 25. | 0:39:32 | 0:39:36 | |
There's a good reason for that. You can more easily sell cars to 70-year-olds using 25-year-old girls | 0:39:36 | 0:39:43 | |
than to 25-year-old girls using the imagery of 70-year-olds. | 0:39:43 | 0:39:48 | |
Papa? | 0:39:48 | 0:39:50 | |
You may be looking for a car that's small and practical. | 0:39:53 | 0:39:57 | |
I loved those Nicole/Papa ads. I loved the story. | 0:39:59 | 0:40:03 | |
But you still want a car that feels luxurious. | 0:40:05 | 0:40:09 | |
I got a phone call saying would I, as an emergency, fly to Provence | 0:40:11 | 0:40:17 | |
because Renault were filming a new set of ads for the new Clio | 0:40:17 | 0:40:22 | |
and Nicole and Papa, who by this time were fairly established on TV, | 0:40:22 | 0:40:27 | |
Nicole had smashed up a car and they needed somebody to step in and do the driving for her. | 0:40:27 | 0:40:34 | |
I thought, "How fantastic!" It was eight days in Provence | 0:40:34 | 0:40:38 | |
and I did Nicole and Papa. | 0:40:38 | 0:40:41 | |
I have this legacy now - that's me. | 0:40:41 | 0:40:44 | |
-Nicole? -Papa? | 0:40:45 | 0:40:48 | |
Now rumour has it that the creative team who devised the Papa/Nicole Renault Clio campaign | 0:40:48 | 0:40:55 | |
were stuck for ideas until one evening they found themselves, for some reason, | 0:40:55 | 0:41:01 | |
watching a pornographic movie in which a young woman was making love to a gentleman | 0:41:01 | 0:41:08 | |
whose face was obscured | 0:41:08 | 0:41:10 | |
and when it was finally revealed, she exclaimed, "Papa!" And he responded, "Nicole!" | 0:41:10 | 0:41:16 | |
The creative team concerned found this so hilarious, they worked that into their ad campaign for Renault. | 0:41:16 | 0:41:23 | |
They didn't think it would take off. Renault loved it. They never knew the porno connotations | 0:41:23 | 0:41:30 | |
and it became an iconic campaign. | 0:41:30 | 0:41:33 | |
The lurid rumour mill aside, the series of Renault Clio television commercials proved so successful | 0:41:33 | 0:41:40 | |
it was a top British seller of the '90s. Motor shows and stylish advertising have kept the car | 0:41:40 | 0:41:46 | |
in the public imagination. In the '80s and '90s, successful advertisers like Lord Tim Bell | 0:41:46 | 0:41:52 | |
knew that to sell the dream they had to live that dream. Bell had a thing for Ferraris. | 0:41:52 | 0:41:59 | |
The thing you have to remember about this period of time is that | 0:42:00 | 0:42:06 | |
we wanted to have an impact. We wanted people to talk about us. | 0:42:06 | 0:42:11 | |
We wanted people to talk about the agency, whether it was me running Saatchi's or others. | 0:42:11 | 0:42:18 | |
We wanted to be the talk of the town so we did things that drew attention to ourselves. | 0:42:18 | 0:42:24 | |
I was famous for the fact that I used to go by car from 80 Charlotte Street | 0:42:24 | 0:42:29 | |
to L'Etoile restaurant which was about 150 yards away. | 0:42:29 | 0:42:34 | |
There was a perfectly good reason. I normally went on somewhere after lunch | 0:42:34 | 0:42:39 | |
and I couldn't go having drunk a couple of bottle of wines, | 0:42:39 | 0:42:43 | |
but the industry got a reputation for being about lushing and lascivious lifestyles. | 0:42:43 | 0:42:49 | |
I think it was massively exaggerated and it was eminently preferable | 0:42:49 | 0:42:54 | |
to the unutterably boring existence that it's become now. | 0:42:54 | 0:42:59 | |
Since the invention of the wheel, the desire has been to build bigger, sleeker, faster vehicles. | 0:42:59 | 0:43:06 | |
Somehow it's difficult to imagine people looking at this kind of thing in the year 2000 | 0:43:06 | 0:43:12 | |
-and saying, "Do look at that marvellous old car." -Film, television and advertising have conspired | 0:43:12 | 0:43:20 | |
to make the car an object of desire. Throughout the decades, the Motor Show has been there | 0:43:20 | 0:43:26 | |
to mark the annual shifts. | 0:43:26 | 0:43:29 | |
New this year at the Motor Show is the Morris Mini Minor with its engine across the frame. | 0:43:29 | 0:43:34 | |
The new Austin Seven is its twin sister. | 0:43:34 | 0:43:38 | |
When I worked on car magazines, before I was on telly, | 0:43:38 | 0:43:43 | |
any motor show - Geneva, Frankfurt, London, Birmingham - | 0:43:43 | 0:43:47 | |
was a very special, exciting time | 0:43:47 | 0:43:50 | |
because it was the real glitzy, showbiz side to motoring. | 0:43:50 | 0:43:56 | |
Welcome to the NEC. If you think the Lionel Blair Dancers have nothing to do with motor cars, | 0:43:59 | 0:44:06 | |
you're completely wrong. Motor Show '80 is about solid entertainment. | 0:44:06 | 0:44:11 | |
Car companies then spent millions of pounds on their stand. | 0:44:11 | 0:44:15 | |
They had all the most beautiful models on it and it was just a really... | 0:44:15 | 0:44:21 | |
A bit of escapism in a way from the usual side of motoring that I saw. | 0:44:21 | 0:44:26 | |
The thrill of the open road and a hearty rock ballad was once enough to sell cars. | 0:44:27 | 0:44:34 | |
As consumers became more sophisticated, advertisers needed a more subtle approach. | 0:44:34 | 0:44:40 | |
Greater emphasis was placed on the ethereal qualities of the car and less on engine size and speed. | 0:44:40 | 0:44:46 | |
Advertisements, like the car show, had to keep in step with the times. | 0:44:46 | 0:44:50 | |
I think car advertising has completely changed. | 0:44:52 | 0:44:57 | |
Long gone are the days of the windy road through Tuscany, the rock track, | 0:44:57 | 0:45:03 | |
which is basically a moving brochure. People have already seen that. | 0:45:03 | 0:45:07 | |
Capri gives you what you want. | 0:45:07 | 0:45:11 | |
What does the brand stand for? What is the brand about? | 0:45:11 | 0:45:15 | |
That really is brands... The brands that understand that and are successful. | 0:45:15 | 0:45:22 | |
Here's a little song for anyone who's ever hated. | 0:45:22 | 0:45:26 | |
In the key of grrrr. | 0:45:26 | 0:45:28 | |
Now the new trend in a lot of car marketing | 0:45:28 | 0:45:32 | |
is to emphasise the environmental credentials of cars. | 0:45:32 | 0:45:37 | |
Who knows? In 10 years' time we might all be driving cars that are electronically powered | 0:45:37 | 0:45:45 | |
or powered by water or our own sense of smug self-satisfaction. | 0:45:45 | 0:45:49 | |
# We'd like to know why it is so... # | 0:45:49 | 0:45:52 | |
In the pursuit of green credentials, car manufacturers and advertisers have gone to exceptional lengths | 0:45:54 | 0:46:01 | |
to create iconic imagery to sell their vehicles. | 0:46:01 | 0:46:05 | |
Finally, the car advertisers realised they were selling dreams to all drivers, | 0:46:05 | 0:46:11 | |
not just the alpha male. | 0:46:11 | 0:46:13 | |
When you actually consider that | 0:46:13 | 0:46:16 | |
something like 80-85% of every car purchased in this country | 0:46:16 | 0:46:21 | |
has the decision-making influenced from a woman, | 0:46:21 | 0:46:25 | |
what does she care about power to weight ratio? She doesn't understand it. And that's not in a sexist way. | 0:46:25 | 0:46:32 | |
I'm part of the crowd. | 0:46:32 | 0:46:34 | |
It's not relevant. What's relevant is does it look good, does it sound good, how practical is it? | 0:46:34 | 0:46:41 | |
There should just be great, fantastic cars that look good, sound good | 0:46:41 | 0:46:46 | |
and drive brilliantly | 0:46:46 | 0:46:48 | |
that women love and men love. | 0:46:48 | 0:46:51 | |
While car advertisements were showing less attitude, that can't be said for presenters of car shows. | 0:46:56 | 0:47:03 | |
In the last decade, the opinions and personalities of the onscreen talent | 0:47:03 | 0:47:08 | |
-began to outshine the cars. -Why do you need a sun roof in a car that's got air conditioning? | 0:47:08 | 0:47:14 | |
Answer me that, preferably before my skull cracks open. | 0:47:14 | 0:47:18 | |
Ow! Ooh! Ow! Ow! Ah! | 0:47:18 | 0:47:22 | |
Oh, that's better. | 0:47:22 | 0:47:24 | |
There is a very large constituency of people in this country | 0:47:26 | 0:47:30 | |
who feel that Clarkson embodies something more | 0:47:30 | 0:47:34 | |
than just a car show. | 0:47:34 | 0:47:36 | |
It's a kind of an attitude. | 0:47:36 | 0:47:39 | |
Look at the amount of books he manages to sell. It's a grumpy attitude towards modern Britain. | 0:47:39 | 0:47:46 | |
How many more opportunities are there for you to get a lot of money from phone lines... | 0:47:46 | 0:47:52 | |
where people vote on things? | 0:47:52 | 0:47:55 | |
We only do the phone lines so that the audience can vote. | 0:47:55 | 0:48:00 | |
-You can do an illegal immigrant one. -A what?! -People compete for a British passport. -Are you serious? | 0:48:00 | 0:48:09 | |
-No, I might do it. -It's fantastic. It's yours. | 0:48:09 | 0:48:13 | |
His acolytes would rather it was still the 1970s where you could be casually racist and homophobic. | 0:48:13 | 0:48:21 | |
His style of presenting is very opinionated, very outspoken... | 0:48:21 | 0:48:25 | |
Buying this car for its dynamic ability is like buying a porn film for its plot. | 0:48:25 | 0:48:31 | |
Designed to make you go, "Wrong. Don't agree. Hate you." Or, "Love you." There's extremes. | 0:48:32 | 0:48:39 | |
The mainstream car show is ever evolving to reflect the tastes of the time. | 0:48:42 | 0:48:48 | |
Jeremy Clarkson set the trend for a new type of show based on gimmicks and fast chat. | 0:48:48 | 0:48:55 | |
You are what you drive. | 0:48:55 | 0:48:58 | |
But the BBC had always been keen to road test new shows. | 0:48:59 | 0:49:04 | |
I'm Trevor Nelson. You're watching Panic Mechanics. | 0:49:05 | 0:49:09 | |
Panic Mechanics mixed the reality TV format with the more traditional elements of the car show. | 0:49:09 | 0:49:18 | |
Two teams, grease monkeys, who, em... | 0:49:18 | 0:49:22 | |
..start with £2,000. | 0:49:22 | 0:49:25 | |
Two grand and two days to redesign your cars. | 0:49:25 | 0:49:29 | |
I come out...and I give these two teams a challenge. | 0:49:29 | 0:49:34 | |
Time for me to break up the party with the challenge. | 0:49:34 | 0:49:38 | |
Team A...and Team B... | 0:49:38 | 0:49:41 | |
I need you to build me an MPV of some sort. In the next two days. | 0:49:41 | 0:49:47 | |
I wonder what car you need to convert. | 0:49:47 | 0:49:51 | |
Your car is an Austin Mini. | 0:49:51 | 0:49:54 | |
"Oh, my God!" And then, basically, they go through certain tasks, | 0:49:54 | 0:49:59 | |
'get an alternator or a clutch or extra money!' | 0:50:00 | 0:50:06 | |
Each barrel hit means a five-second penalty. The fastest time wins. | 0:50:06 | 0:50:11 | |
The prize is a supercharger which could seriously increase the pulling power of their Mini. | 0:50:11 | 0:50:20 | |
It was a crazy show. Very cold. Done in Pebble Mill, Birmingham. | 0:50:20 | 0:50:24 | |
But it was fascinating to watch. | 0:50:24 | 0:50:27 | |
A lot of axle grinding going on. I had a leather coat and pretended I knew what was going on. | 0:50:27 | 0:50:35 | |
-Where are these from? -A Japanese double decker bus. -What?! -A double decker bus. | 0:50:35 | 0:50:41 | |
'I'd be like, "So what are you doing?"' | 0:50:41 | 0:50:44 | |
And he'd go into some spiel and I'd go, "Right, right." | 0:50:44 | 0:50:49 | |
Thinking, "It stinks in here! Get me out of here!" I just wanted to see the finished product! | 0:50:49 | 0:50:55 | |
'But it was fun.' Three, two, one, go! | 0:50:55 | 0:51:00 | |
But in the race for popularity, it was the ever-impressive Top Gear | 0:51:01 | 0:51:06 | |
that kept the car show in the fast lane. | 0:51:06 | 0:51:09 | |
In its slipstream, there was space for Stars In Fast Cars. | 0:51:09 | 0:51:14 | |
Stars In Fast Cars came directly | 0:51:16 | 0:51:18 | |
from Top Gear because Top Gear did a show | 0:51:18 | 0:51:23 | |
for Sports Relief. They do their Stars In Reasonably-Priced Cars. | 0:51:23 | 0:51:29 | |
They did an offshoot called Stars In Fast Cars and it was made into a series. | 0:51:29 | 0:51:35 | |
I was asked to do it, present it, and I quite happily said yes. | 0:51:35 | 0:51:40 | |
Hello and welcome to half an hour of uncensored, unadulterated fun. | 0:51:40 | 0:51:45 | |
Sometimes a car wasn't used. | 0:51:45 | 0:51:48 | |
Sometimes it would be an armchair with a motor in it going round a car track, | 0:51:48 | 0:51:54 | |
which is tenuous, but a lot of popular entertainment is these days. | 0:51:54 | 0:51:59 | |
Yeah, I got a phone call. "We know you like cars." Yeah! | 0:52:00 | 0:52:05 | |
"We've got a show called Stars In Fast Cars." Brilliant! Racing round a track? | 0:52:05 | 0:52:11 | |
"Well, every show's slightly different." Do I get to drive a fast car? | 0:52:11 | 0:52:17 | |
Like a Ferrari? "You might." I'm like, "I'm in! I'm in! Where do I sign?" | 0:52:17 | 0:52:23 | |
I did get to drive a Ferrari. The problem was that it was attached to a bath | 0:52:23 | 0:52:29 | |
full of water with ducks in it. | 0:52:29 | 0:52:32 | |
I'm like, "I want to floor this Ferrari. What are you doing? | 0:52:33 | 0:52:38 | |
"I can't be on TV driving a Ferrari with... | 0:52:38 | 0:52:42 | |
"a solid roll-top bath full of water and rubber ducks. That's not cool at all." | 0:52:42 | 0:52:49 | |
I took it seriously for a while, then I just...floored it! | 0:52:49 | 0:52:54 | |
He's going for a land speed record for a bath! Fantastically childish behaviour! Just what we like. | 0:52:54 | 0:53:01 | |
Right, OK... I didn't mean to do that. | 0:53:03 | 0:53:07 | |
'I got knocked out.' Is there water left in it? | 0:53:07 | 0:53:11 | |
So it was used in a comical fashion, definitely in a self-effacing fashion. | 0:53:11 | 0:53:16 | |
It was taking motoring, taking cars and just having a bit of a laugh. | 0:53:16 | 0:53:21 | |
There we go! There we go! | 0:53:21 | 0:53:24 | |
The winner is Goldie! He's sold records, appeared in Bond films and is dousing us with plonk! | 0:53:24 | 0:53:32 | |
To see Goldie firing, catapulting a car into a massive, moving coconut shy... | 0:53:32 | 0:53:39 | |
Fire! | 0:53:39 | 0:53:41 | |
For one, you think, "My goodness. I'm getting paid for this." | 0:53:45 | 0:53:49 | |
Two, "Did that just happen?" Three, "This will appear on TV!" | 0:53:49 | 0:53:54 | |
Stars in Fast Cars played on celebrity and took car shows from the sublime to the ridiculous. | 0:53:54 | 0:54:01 | |
Here we go. It's Will Mellor. He wanted speed and excitement, but how's he going to cope? | 0:54:01 | 0:54:07 | |
Come on, Will! | 0:54:07 | 0:54:10 | |
Having experimented with the design of the basic car show, | 0:54:10 | 0:54:16 | |
the BBC's Top Model, with a regular audience of close to eight million, remains Top Gear. | 0:54:16 | 0:54:22 | |
It's just a very, very polished entertainment show. | 0:54:22 | 0:54:27 | |
It's not really a car show any more. | 0:54:27 | 0:54:30 | |
But I don't think that matters. | 0:54:30 | 0:54:32 | |
Fifth Gear does information-based real car stuff, | 0:54:34 | 0:54:39 | |
with a little bit of humour and some entertainment. | 0:54:39 | 0:54:43 | |
Top Gear is just a show you can watch if you have no interest in cars. That's pretty cool, I think. | 0:54:43 | 0:54:50 | |
And so, at precisely 11 minutes past 8 in the morning, the race began. | 0:54:50 | 0:54:56 | |
-Thank you(!) -They look like ramblers. | 0:54:59 | 0:55:03 | |
'We now had 25 minutes to get into town, find the station and catch our first train.' | 0:55:05 | 0:55:11 | |
Motoring shows used to be about the cars themselves. | 0:55:11 | 0:55:16 | |
Graham Hill cut his racing teeth on a car like this. The new version has been tidied up a great deal. | 0:55:16 | 0:55:22 | |
Inside, by this pressed plastic moulding of a fascia panel... | 0:55:22 | 0:55:27 | |
Brilliantly, Top Gear have discovered a way of opening up the appeal | 0:55:27 | 0:55:32 | |
beyond just nerdish car enthusiasts to just people who appreciate the sense of humour of Clarkson | 0:55:32 | 0:55:39 | |
and his cohorts. It's obviously more of a magazine show for people with a certain sense of humour | 0:55:39 | 0:55:47 | |
and attitude to life. | 0:55:47 | 0:55:49 | |
Someone told me that actually the majority of viewers are now female, viewers of Top Gear. | 0:55:49 | 0:55:56 | |
Stand up. Let's have a look at your backside. | 0:55:56 | 0:56:01 | |
-It's got a thing on it. -What do we think? Facing this way. | 0:56:01 | 0:56:06 | |
-Needs a bit of work! -Smacked! It's like being Max Mosley! | 0:56:06 | 0:56:11 | |
I've been hearing from The Stig. He says you are one of the most talented people we've ever had. | 0:56:14 | 0:56:21 | |
-Are you looking at me? -Yes, you. And you're one of the most stubborn. | 0:56:21 | 0:56:25 | |
-I don't like being told what to do. -He said left. You went right and said, "It's the same thing." | 0:56:25 | 0:56:32 | |
-Yes... -It sort of isn't. | 0:56:32 | 0:56:35 | |
-He kept bossing me around. I hate that! -I liked it! | 0:56:35 | 0:56:40 | |
Maybe it just does a bit of everything. It has comedy and entertainment, it has travel - | 0:56:40 | 0:56:46 | |
beautiful cinematography. | 0:56:46 | 0:56:49 | |
As the sun set, we headed for the campsite. | 0:56:54 | 0:56:59 | |
So it's got all those elements and it's got sexy cars. | 0:57:02 | 0:57:07 | |
It's kind of got everything, hasn't it? | 0:57:07 | 0:57:11 | |
Price-wise or, firstly, power-wise, I should say... | 0:57:13 | 0:57:17 | |
In the early '60s, Wheelbase gave the British public a good grounding on what to buy and what not to buy. | 0:57:17 | 0:57:23 | |
Old Top Gear played its part in updating for the audience a glittering array of new vehicles | 0:57:23 | 0:57:30 | |
with helpful tips. | 0:57:30 | 0:57:33 | |
With Panic Mechanics, the car show ventured into the arena of reality TV. | 0:57:41 | 0:57:47 | |
While shows like Driven and Fifth Gear set a challenge, | 0:57:47 | 0:57:51 | |
Top Gear responded... | 0:57:51 | 0:57:53 | |
..and still leads the way. | 0:57:55 | 0:57:58 | |
Cars bring out the most extraordinary things in people. The car is a representation of a person. | 0:57:58 | 0:58:04 | |
You might drive an old banger and that represents you. Your mind's on other stuff. | 0:58:04 | 0:58:10 | |
But you might have something fast and flashy, an ostentatious status symbol, and that's who you are. | 0:58:10 | 0:58:17 | |
So the car can represent you without you even having to say or do anything. | 0:58:17 | 0:58:23 | |
Subtitles by Subtext for Red Bee Media Ltd - 2009 | 0:58:35 | 0:58:39 | |
Email [email protected] | 0:58:40 | 0:58:43 |