The Millionaire's Gift Guide


The Millionaire's Gift Guide

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Britain is now the playground of the global super-rich.

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With over 700,000 home-grown millionaires and 100 billionaires...

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there's a lot of cash sloshing around at the top of the tree...

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When you've got money, you crave convenience.

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..particularly at Christmas.

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At Christmas, everybody loves a bit of bling.

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When you've got more money than you know what to do with,

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you need extra help to use it wisely.

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My friends don't think I've got a real job.

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They think I swan round Mayfair spending rich people's money,

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which in essence is true, but it's still a real job.

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HE LAUGHS

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Enter a new breed of little helpers -

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personal stylists with clients' credit cards at their command.

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This one is the most expensive fabric on earth.

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Planners throwing lavish parties with six-figure budgets.

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We've worked for royalty in the UK and all over the world.

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Watch-dealers who can get you the rarest of timepieces

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if the price is right.

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I will not go...

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to one grand below 250.

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With more money changing hands than ever before,

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the time for giving has become the time for spending.

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780,000.

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And the festive season is a golden opportunity.

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The pressure is on and you have to deliver.

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This Christmas, event planners Sophie Taylor and Charlotte Brisco

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are launching a new venture.

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They already work individually with rich-listers,

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but now they've decided to combine forces and contacts

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to offer something new - high-end children's parties

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hosted at Sophie's Oxfordshire home, 17th-century Aynhoe Park.

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We need some more train track that side.

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Sophie and her family live in the 30-bedroom stately home

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that sits in the heart of a Capability Brown-landscaped garden.

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They also open their doors to celebrities and wealthy clients.

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This is a place for a retreat for people,

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so when you come here, we close the doors,

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and whether it's your home for the weekend

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or your friend is hosting you here,

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it's secret, you know, it's your retreat from the world.

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MACHINE WHIRS

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Can I see big smiles? Very good...

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While Sophie is bringing her house to the party,

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business partner Charlotte has five years of planning celebrations

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for the children of royalty and celebrities under her belt.

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We're doing really well. We're only an hour and a half behind schedule.

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SHE LAUGHS

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I'm not being funny, guys, if you don't get it now,

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I'm going to be running massively behind time, so I'm sorry, but...

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In just over a month's time,

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the girls will be putting their reputations on the line, by hosting

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a lavish Christmas party for a select group

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of high-net-worth individuals.

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A bespoke, handmade, hand-dyed party bag.

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I challenge you to not have a smiley face getting this at a party.

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Everything in the room is top-of-the-range,

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with a price tag to match.

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Handcrafted balloons at £50 a pop.

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Home-made biscuits that cost £5 each

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and floral design worth thousands of pounds.

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I said...is EVERYBODY ready?!

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-ALL: Yeah!

-Oh! Lovely...

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Today, they're holding a photoshoot to promote their new venture.

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We specialise in one-off, immersive, theatrical events for children,

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so rather than the children coming into a children's party,

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getting a bit of entertainment, having a bit of food,

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we invite them to enter into a world

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that in that moment is very, very real.

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THEY SCREAM

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Everything has to be just so.

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The menu has to be themed.

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The party bags have to be themed.

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The cake, the floristry, the balloons.

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Who here likes CAKE?

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Oh, you all like cake!

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The girls usually work with budgets in the tens of thousands,

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but until they attract paying customers, they're working for free,

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and so are their suppliers, including master baker Gareth.

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-Oh, my goodness. Wow.

-Wow.

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-Oh, wow, he's gorgeous.

-OK.

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Gareth's cake represents more than seven days' hard work,

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and, with his baking providing the centrepiece

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of Sophie and Charlotte's world-class ambitions,

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they are pressingly aware of the need to ensure that

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their Christmas party is a roaring success.

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The supply chain that we've created over these years

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trust us with a vision and a view to...

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..they will get future business from it, as we will.

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Out of the way, darling. This way.

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For me, if I let any single one of those people down, I would be...

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I mean, "mortified", it doesn't seem to do it justice.

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I have such a responsibility to everybody involved.

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If it doesn't work out...

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It's, um...yeah, it'd be a disaster.

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Woo!

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We've just lost a bit of the mane. He's, um, had a haircut.

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-It is at the back, so...

-It looks like you now.

-Yeah.

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CHARLOTTE LAUGHS

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Lion, look at this, come on. Beautiful smiley face here?

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Christmas is the time when the big-name luxury brands

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and high-end stores set out to woo the super-rich.

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As home to some of the most prestigious companies in the world,

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London has become a shopping mecca.

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Last year, festive sales topped £74 billion.

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Luxury watches fly off the shelves at this time of year,

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but those in the market for something more individual

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look beyond Bond Street to enlist the services

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of vintage-watch dealer Tom Bolt.

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PHONE RINGS

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For Tom, this Christmas has the potential

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to be a real money-spinner.

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An upcoming auction in Geneva is giving him a chance to convince

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one long-term client to buy himself a rather special Christmas present.

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Well, the main reason for going to Geneva is this puppy right here.

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It's a 1950s Rose Gold Rolex Oyster moon-phase

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with a very rare star, quite Christmassy, index dial.

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Um...

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And I have one quite similar.

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And I've been trying to sell my watch to a client for around

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about a year now, but he's been a little bit shy with his pricing.

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So, my cunning plan is this.

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I'm going to offer Arun, my friend and client, um...

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a new bumper bargain price on my watch,

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but if he still won't come out of his shell,

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I'm actually going to ask him if he wants to buy my watch

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for half of the achieved price of the one in Geneva.

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The dial on that one, the face is slightly nicer condition.

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The case and bracelet are comparable,

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so I think it's roughly about fair.

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Even the most basic Rolex models

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come off the production line at over three grand.

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Tom specialises in rarer vintage timepieces.

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These watches look less flashy than their diamond-encrusted namesakes,

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but can come with stratospheric price tags.

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In 2014, one record-breaking Rolex fetched over £1 million at auction.

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Take Rolex alone.

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Up to 90% of the value of the watch

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can lie in whether or not the face, which in effect is just

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a £10 bit of brass with some paint on it, is original or not.

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You can read all the books you want,

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you can chat to all the watch-dealers you want,

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the only way you can learn is by

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having them through your hands, time in, time out.

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Tom's potential client, Arun Nayer, is an Indian textile heir

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and successful entrepreneur,

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but is perhaps best known as Liz Hurley's ex.

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When you're selling a watch that costs as much as a house,

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a test run is in order.

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Hey, buddy.

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Arun has borrowed Tom's Rolex, and with just a few days till

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the Geneva auction, it's time to talk turkey.

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So, for the latest test drive, what is your conclusion?

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It runs a bit slow. That's why it took me so long to get here.

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TOM LAUGHS

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Listen, it's a 1952 watch that hasn't been...

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..serviced, cos you haven't said you're going to buy it, et cetera,

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so once you say you'll buy it, I'll take it, I'll get it serviced.

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I will try, but I can't guarantee

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that you'll have it before Christmas,

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-because watchmakers now are just up to their kind of hilt...

-OK.

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I like the dial.

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I actually quite like the patina on the dial.

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I mean, listen, we both know there is a watch coming up at Phillips

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-with a very clean dial.

-Mm-hm.

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You and me keep haggling on the price.

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No, no. Not you and me keep haggling on the price.

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YOU keep haggling on the price.

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People buy art which they love.

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They also hope it goes up, so same thing with me.

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I buy watches that I love,

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but I also try to make sure that what I'm buying is

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something that is collectable and that will appreciate in the future.

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OK. I will not go to one grand below 250.

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It's ridiculous for me to do it. Either...give me...

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..a quarter of a million pounds for the watch that I'm asking...

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..or...

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..or...

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..and I'm not a gambling man, but I know you are...

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..or...give me...

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..60% of the achieved price...

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..that the one goes for in Phillips.

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I like the idea. But...

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..why don't we make a deal? Let's say 50%

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of the achieved price.

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And we'll shake on it.

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That way you're covered on the up side.

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You know in the end you'll see these watches again.

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That's why you like doing deals with me.

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And this is a one-off, amazing patina, fantastic watch.

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And then when I come back you'll say, "Hold on.

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"I just have three in the safe. I don't know what to do with them."

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Don't say that, cos that's not true, Arun. That's not true. Come on.

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But I love winding you up. Plus I like to make you laugh,

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because that makes you more conducive to making a deal.

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We love the watches, both of us, and I love collecting watches but

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with Tom it's about the deal as well, for both of us.

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-Come on.

-All right, you've got a deal.

-OK, good.

-Done.

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Tom's deal to sell his watch at 50% of the auction price is in the bag.

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But it'll only be when he gets to Geneva that'll he'll find out

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if he's negotiated himself a bumper Christmas bonus.

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Personal stylist Daniel Johnson

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has only been in business for four years,

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but the luxury stores of Mayfair

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have quickly become his stamping ground.

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He's had a call from a wealthy new client, who wants two

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tailor-made suits as a Christmas present for her Russian fiance.

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To prepare for the meeting, he's in Savile Row, picking out fabrics.

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So the brief I've got is very, very brief.

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I'm looking for a very expensive fabric.

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I mean, if it's exclusive, exclusive is better than expensive.

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It's not just about the price.

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It's about the result, so we need to get something...

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We need to get something exquisite.

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The next level of luxury.

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Like, the proper top one.

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That's exactly what we want.

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When Benedict Cumberbatch went to the Oscars,

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he wore a tuxedo from Scabal.

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Their suit fabrics are woven in a traditional mill in Yorkshire.

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At several thousand pounds a metre,

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some of the fabrics are worth more than their weight in gold.

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My friends don't think I've got a real job.

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They think I swan around Mayfair spending rich people's money.

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Which, in essence, is true.

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But it's still a real job.

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So I have prepared here

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a few of our top fabrics.

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I could walk into any shop in Mayfair

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and spend in excess of a few million quid quite easily.

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Is it going to be applicable to the person that's receiving it?

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Probably not.

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This one is wool, Australian wool, super-fine 150,

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with inside lines of 24-carat gold.

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This one is 24-carat gold. This one is the platinum one.

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Of course, it's a bit flashy.

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-Kind of bling-bling generation, they love it.

-OK.

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Certain other clients, they would never wear it.

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The girl I'm meeting is English,

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but I think her husband is Russian, just assuming from the surname.

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If he's Russian, I think you should definitely take it, because

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these kind of fabrics, they are selling very, very well in Russia.

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No, we can't judge all Russians the same.

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I've had clients from Russia who just want a plain blue suit.

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But they want the best fabric.

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How much is that per metre?

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This one, we are around 1,500-1,600 a metre.

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£1,500, £1,600.

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Some clients want diamonds and they want ostrich skin.

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I had a fellow buy a pair of ostrich boots and a matching hat.

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It's just so it could be seen, how much he'd spent.

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How did he look?

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It's not for me to say.

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Sometimes I just find the things they want.

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The vicuna is a different, er,

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cup of tea.

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So basically, this animal lives just in South America,

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mostly in Peru, over 4,000 metres.

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There are very few companies that can trade in vicuna

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because it's a protected animal.

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It's really difficult to get it.

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Tell me, go on. Tell me how much per metre.

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So the damage in this one, this one is the most expensive

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fabric on Earth,

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it's £6,000 per metre.

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-6,000 per metre?

-Yeah.

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-And we need five.

-Yeah.

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What would it feel like to wear?

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Have a look about this one here.

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Daniel's client is in the middle of preparing for her wedding.

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She's cash-rich but time-poor.

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The choices he makes about what to show her could be the difference

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between a one-off meeting

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and a long-term and lucrative relationship.

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-How is it?

-It's like I'm not even wearing it.

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Do you know, sir, the size is pretty good on you.

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-It's not far off, is it?

-Yeah. I can give you a good discount.

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£25,000, it's yours.

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No, honestly.

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What, it's 24 to everybody else?

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It's 27. For you, 25.

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See, the thing is, Geo, I've not met this client before

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so it needs to be something really impressive, but that is just...

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It is.

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I mean, it's £25,000 worth of cloth and £10,000 worth of tailoring.

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It's beautiful, huh?

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Well, if he doesn't like that...

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He has to.

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Sophie and Charlotte's Christmas launch party is three weeks away.

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I'd really like to have a unicorn welcoming the guests into the house.

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We have to have a unicorn. I think that really sets the tone.

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They're hatching plans to wow high-net-worth parents

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and persuade them to have their children's parties at Aynhoe.

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I would say that we have the unicorn outside

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and then as guests are coming in we then...step into Wonderland.

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To attract interest at this end of the market,

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standing out from the crowd is everything.

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So for the party invitations the girls are working with Couture,

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a specialist company who have created Christmas cards for Harrods

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and the Royal Opera House.

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A single handmade card can cost over £500.

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What justifies that kind of price promises to be an eye-opener.

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So we're going to create a theatre within a box that is

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interactive for children.

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So it almost becomes a toy.

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Wow.

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So initially, just a really clean, beautiful...

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..box incorporating the venue.

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I just can't believe my house is a box.

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So then the box is lifted to reveal this golden theatre underneath.

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I feel like you're unwrapping Christmas.

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That says Christmas to me, unwrapping.

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I feel like you're unwrapping a present.

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The idea then is that behind the curtain is the actual

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invitation itself.

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Oh, gosh.

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The finest-quality papers are silkscreen-printed with

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metallic gold ink.

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Each element is then intricately laser-cut

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and individually assembled by hand.

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Then you can actually spin them and move them,

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so it's much like a theatre set.

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That's fantastic.

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Of course, delicate invites of this calibre

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can't be trusted to the normal post.

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What if I could arrange for an elf to come and deliver these?

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I think we should do that.

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Only if they come here first.

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Thinking out loud, would it add anything

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if there could be that next sensory level,

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there's a scent that could really sum up our event together?

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-Oh, I have warm gingerbread.

-Oh!

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Frosted tree!

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The business that I wanted to set up was to deliver the best

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parties in the UK and in the world.

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And that's the single shared vision that we all have.

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That's Christmas.

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This is log fire and spice.

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Yeah, that's Christmas.

0:18:210:18:23

So we need to reflect that in everything

0:18:230:18:25

from the stationery to the flowers to the catering.

0:18:250:18:29

-Oh, hello!

-I think if you go out searching or chasing money

0:18:290:18:33

you're... It's false and it won't actually attract money.

0:18:330:18:37

It's a very short-term focus.

0:18:370:18:40

If you go out striving for excellence,

0:18:400:18:42

then you will naturally attract the sort of clientele that you're

0:18:420:18:45

looking to market.

0:18:450:18:47

I love that smell.

0:18:470:18:48

Oh, my goodness.

0:18:480:18:50

If we could maybe capture that into this,

0:18:500:18:54

that would be amazing.

0:18:540:18:55

I think as soon as those invitations are with our guests, that's

0:18:550:18:59

when the pressure is on and you have to deliver this event.

0:18:590:19:03

It's not playing around any more,

0:19:030:19:05

because they have an invitation and they're coming to your event.

0:19:050:19:09

-And the invitations have set the standard so high...

-Absolutely.

0:19:090:19:12

..that then that sets the tone for what

0:19:120:19:14

we need to deliver at all the other stages.

0:19:140:19:17

As Christmas draws closer, vintage-watch dealer Tom Bolt is

0:19:260:19:29

sorting a few bits of festive business.

0:19:290:19:33

-How are you?

-How are you?

-Nice to see you.

0:19:330:19:35

He's visiting a neighbour looking to

0:19:350:19:38

buy a Christmas present for her husband.

0:19:380:19:40

The original Heuers had screw-on backs and sort of round pushers,

0:19:400:19:44

-so they were much more kind of sporty from that period.

-Yeah.

0:19:440:19:47

-No, I do think that's absolutely lovely.

-I'm really pleased. Good.

0:19:470:19:50

-And I like the black strap as well.

-I never switch off.

0:19:500:19:53

I'm making a cup of tea and thinking about this deal.

0:19:530:19:55

I'm doing my teeth, I'm thinking about,

0:19:550:19:57

"I've got to get that repair done."

0:19:570:19:59

I'm always, always, always just on it,

0:19:590:20:01

on it, on it, you know?

0:20:010:20:03

I'd probably take, um... two grand for it.

0:20:030:20:06

-I think you'll take a bit less than that.

-How much less?

0:20:060:20:09

-Well, quite a bit less.

-No. No, I won't.

0:20:090:20:11

Many people say to me,

0:20:110:20:13

"Why do you bother with these smaller kind of watches?

0:20:130:20:15

"You have these huge deals going on, why do you do that?" And for me,

0:20:150:20:18

it's really, really important, because the day I can say, "Well,

0:20:180:20:21

"you know what? I'm not going to bother trying to sell that watch

0:20:210:20:24

"which has got £300 profit in it," is the day I've forgotten what

0:20:240:20:28

it was like when I first started dealing in watches,

0:20:280:20:31

and the day that I don't deserve to be earning £50,000 on watches.

0:20:310:20:35

-19 is...

-Go on, go on.

-Yeah?

-Go on.

-Right. Bloody marvellous.

0:20:350:20:39

That's fantastic.

0:20:390:20:41

Thank you.

0:20:410:20:42

Tom was familiar with the rich and famous

0:20:480:20:50

long before he began selling them watches.

0:20:500:20:53

He grew up in Hollywood with his actress mother Sarah Miles,

0:20:530:20:57

star of films like Blow Up and Ryan's Daughter,

0:20:570:21:00

and father Robert Bolt, Oscar-winning screenwriter

0:21:000:21:04

of A Man For All Seasons and Dr Zhivago.

0:21:040:21:07

Yeah, I lived in, I think, 18 different houses, I went

0:21:070:21:10

to 12 different schools by the time I was something like, I think, 14.

0:21:100:21:14

Complete kind of rock and roll childhood, if you like.

0:21:140:21:18

It was LA, it was the '70s, big hangover from sort of

0:21:200:21:24

peace and love and all that stuff. So yeah...

0:21:240:21:27

So I started sort of doing drugs

0:21:270:21:30

and kind of doing what I shouldn't do, really,

0:21:300:21:32

at a very, very young age.

0:21:320:21:34

That journey took me to zero qualifications,

0:21:350:21:39

as far as my education, it took me to being kicked out of nine

0:21:390:21:44

or 12 schools, the last of which, I was 15.

0:21:440:21:48

And by the time I was sort of 16, 17, I was living on the streets,

0:21:480:21:53

going through bins in the West End, looking for needles I could use.

0:21:530:22:00

After coming close to death, Tom got clean when he was 18.

0:22:000:22:05

Four years later, he started dealing watches.

0:22:050:22:08

He's now been clean for 29 years.

0:22:080:22:10

100%, I have an addictive personality,

0:22:140:22:17

and I think that is both a burden and a gift.

0:22:170:22:23

A burden because, you know, you have to kind of get over some

0:22:230:22:26

hurdles in your life, and a gift because, once you can turn

0:22:260:22:32

that to a positivity, it can be a great driving force.

0:22:320:22:37

Armed with a selection of the finest fabrics money can buy,

0:22:420:22:46

Daniel's meeting his client.

0:22:460:22:48

She wants two suits as a Christmas present for her fiance,

0:22:480:22:52

but busy with a wedding to plan, she can only spare ten minutes

0:22:520:22:56

for the consultation.

0:22:560:22:58

Like many of the super-rich, she's keen on going incognito.

0:22:590:23:03

So, these are the ones I've got prepared.

0:23:050:23:08

Generally, the less I know about the person,

0:23:080:23:11

the more they've got to protect.

0:23:110:23:13

This one is called a vicuna. It's really lovely when it's tailored up.

0:23:130:23:17

It's very soft, it's very light to wear.

0:23:170:23:20

-Do you think that's something he'd be interested in?

-I think so, yes.

0:23:200:23:23

I think the best word to describe what I'm doing is understanding

0:23:230:23:27

and trying to understand exactly what that client's about

0:23:270:23:30

and gathering as much information as I can.

0:23:300:23:33

Because I've got to get that real strong handle on who they are,

0:23:330:23:35

where they live, how they spend their time.

0:23:350:23:37

So I'll try as much as I can to extract information without

0:23:370:23:40

seeming too probing.

0:23:400:23:42

-It is beautiful.

-Now, we haven't talked about price.

0:23:420:23:45

-Oh, it...

-It doesn't matter?

-No.

-Right, no problem.

0:23:450:23:49

No problem at all. So it's that colour, that's the one that we want.

0:23:490:23:52

Yeah, I do like that one.

0:23:520:23:54

The most expensive fabric on Earth, at £6,000 per metre,

0:23:540:23:58

a vicuna suit will set Daniel's client back £30,000,

0:23:580:24:03

and that's before the tailoring costs.

0:24:030:24:05

I thought, as a different option,

0:24:050:24:07

rather than just pure quality of the cloth, is if we could go for...

0:24:070:24:11

Well, this one, for example.

0:24:110:24:14

-Right.

-So you can have... We can customise whatever...

0:24:140:24:17

I don't know if you wanted to do your name, his name,

0:24:170:24:20

-both your names, surnames, whichever you prefer.

-I LOVE that.

0:24:200:24:23

I absolutely love that.

0:24:230:24:25

So we could do one in gold, the following in platinum,

0:24:250:24:28

and follow it down, and you'll get that in a full pinstripe

0:24:280:24:31

all the way through the suit.

0:24:310:24:33

If you can have anything you want, you stop wanting everything

0:24:330:24:36

and you want very specific things.

0:24:360:24:39

Can someone else have it? Not interested.

0:24:390:24:42

Is it just for me? Perfect.

0:24:420:24:45

Do you know what? I've just had an idea for, like, a wedding present.

0:24:450:24:48

-So is this...?

-This is now a separate thing.

-Separate from...?

0:24:480:24:51

Yes, separate from that, but it would be amazing

0:24:510:24:54

if I could have my name and his name, I think in platinum...

0:24:540:24:59

-Yes, I prefer that.

-In platinum?

-Yes. Going down.

-OK.

0:24:590:25:03

-Yeah, absolutely.

-Our full names.

0:25:030:25:06

The platinum threaded Private Line fabric is £2,500 per metre,

0:25:060:25:11

or a mere £12,500 for a suit's worth of fabric.

0:25:110:25:15

-So we've got one vicuna, one in the platinum and...

-Yeah.

0:25:150:25:20

Do you know what? Out of these two, I can't quite decide,

0:25:200:25:23

-but you decide which one.

-I'd go for the... Actually,

0:25:230:25:25

-it's going to be too similar to that. So maybe the blue.

-OK.

0:25:250:25:28

-Maybe the blue.

-Let's do that, then. I like that.

0:25:280:25:31

Now, the only thing we haven't discussed is the watches.

0:25:310:25:33

-You wanted a watch.

-Oh, yeah. I did. Do you know what? Um...

0:25:330:25:38

Cos I'm running out of time, could you possibly

0:25:380:25:41

have a look at some watches and pick which will suit?

0:25:410:25:44

-No issues on the budget there?

-No.

0:25:440:25:47

-Brilliant.

-And I think you'll be able to figure out what watches go.

0:25:470:25:51

-Brilliant.

-Aw! He'll love it! Oh, my goodness! I'm so excited now!

0:25:510:25:54

-Thank you so much.

-Thank you.

0:25:540:25:56

-Take care. I'll show you out.

-Oh, OK.

0:25:560:25:58

Daniel has come away with an order for three suits,

0:26:000:26:04

totalling £46,500 for the fabric alone.

0:26:040:26:08

And his client wants him to find three luxury watches -

0:26:080:26:12

one to match each suit.

0:26:120:26:14

Most of my clients, they've earned it and they've worked so hard.

0:26:160:26:20

So you don't envy people that work hard for what they've got.

0:26:200:26:23

It makes you work harder

0:26:230:26:25

because it makes you see what the result of hard work gets you.

0:26:250:26:28

With just weeks to go till Christmas, Tom is jetting to

0:26:340:26:38

Switzerland for one of the biggest events

0:26:380:26:41

in the watch-dealing calendar.

0:26:410:26:43

Geneva, centre of a luxury watch trade worth £27 billion a year,

0:26:430:26:48

is the setting for the Phillips Watch Auction,

0:26:480:26:51

where a rare Rolex is going under the hammer.

0:26:510:26:54

This is the one I sold to Michael.

0:26:540:26:58

Tom has agreed to sell his client, Arun,

0:26:580:27:00

a similar watch for half the price achieved by the Rolex at auction.

0:27:000:27:05

The events of the next few hours could make Tom a big profit,

0:27:050:27:09

or a big loss.

0:27:090:27:11

It's also a chance to meet up with old friends, like Luca Lombardi,

0:27:140:27:18

who has just spotted a watch among the lots that Tom used to own.

0:27:180:27:22

This is the watch that was used by Roger Moore in Live And Let Die

0:27:230:27:30

to free himself and Jane Seymour from the impending doom of

0:27:300:27:34

the shark tank below by this bezel rotating, which is cut like a saw.

0:27:340:27:41

I bought that watch from Christie's about 15 years ago for...

0:27:410:27:45

I think about £35,000, and everybody was like, "He's crazy!"

0:27:450:27:49

It was a broken watch, it wasn't working.

0:27:490:27:53

Well, the fact that it's in here today for, what...

0:27:530:27:56

..for probably around 150,000 says I wasn't so crazy.

0:27:560:28:00

Ah!

0:28:000:28:01

Here she is!

0:28:010:28:02

Come on, baby!

0:28:020:28:04

Tom is face-to-face at last with the timepiece his deal with Arun

0:28:040:28:08

is resting on.

0:28:080:28:10

It truly is... It truly is an absolutely phenomenal wristwatch.

0:28:100:28:17

Amazing, Luca. There's not a blemish, not a mark,

0:28:170:28:20

yet it has this slight patina of the lacquer, just gently,

0:28:200:28:24

gently lifting, just to let you know - you know what?

0:28:240:28:27

I've been on this watch for a while.

0:28:270:28:30

I hope she works her magic for me tonight.

0:28:300:28:33

Yes, one can get emotionally attached to watches, for sure,

0:28:330:28:38

but I genuinely believe that either you're a dealer or you're

0:28:380:28:42

a collector. In other words, everything of mine is for sale.

0:28:420:28:46

The only watch of mine that isn't for sale is my father's

0:28:460:28:49

stainless-steel Rolex Air King,

0:28:490:28:52

which is probably worth about £1,500.

0:28:520:28:54

But it was what opened my eyes, I think, to watches as a kid and

0:28:540:28:59

has sort of inspired me to have the business I have today, really.

0:28:590:29:03

Tonight, some of the finest

0:29:080:29:10

and rarest watches in the world will be sold.

0:29:100:29:14

With six-figure reserve prices for many timepieces in the sale,

0:29:140:29:18

auctioneer Aurel Bacs is presiding over buyers with millions to spend.

0:29:180:29:22

The group of collectors here is, in a way, like the supporters

0:29:260:29:30

of a football club. They're all buddies, they're friends,

0:29:300:29:34

they might really give each other a hard time in the saleroom,

0:29:340:29:37

when it comes to bidding against each other, but later on, you

0:29:370:29:40

find them in the hotel bar, enjoying their shared passion, watches,

0:29:400:29:44

and be good friends.

0:29:440:29:46

The watches are expected to sell for record prices.

0:29:530:29:56

To number 253...

0:30:000:30:02

The 62 reference in pink gold...

0:30:020:30:05

Now it's the turn of the Rolex. The stakes are getting higher.

0:30:050:30:10

650. Any advance on 650?

0:30:100:30:13

It's against... 680. New bidder in the room. Near to me. 680.

0:30:130:30:17

It's theatre, but actually, a theatre where the plot

0:30:170:30:21

is not yet written,

0:30:210:30:23

meaning I cannot learn my lines before the auction.

0:30:230:30:27

I have to provide them as the audience reacts to the bidding.

0:30:270:30:32

Come on, baby.

0:30:320:30:33

The bid is in the room. 700,000. 720, behind you.

0:30:330:30:37

Although I shoot from the hip and never quite know what

0:30:370:30:40

I'm doing from one second to the next, I do have a plan for a deal.

0:30:400:30:45

820. I'll take 840.

0:30:450:30:47

-850, sir.

-850. Thank you, sir. 850.

0:30:470:30:50

When suddenly you're put under that pressure, that hammer

0:30:500:30:53

going down, boom, gone, sold, or not sold, or, "Have I bought it?

0:30:530:30:57

"Oh, my God!" Do you know what I mean?

0:30:570:30:59

It's... It's stressful, actually.

0:30:590:31:02

-59.

-959?

-Yes.

0:31:020:31:03

LAUGHTER AND HESITANT APPLAUSE

0:31:030:31:07

Fair warning!

0:31:070:31:08

CHEERING AND APPLAUSE

0:31:130:31:16

OK. 1,000,000 to a brand-new bidder on the island.

0:31:180:31:21

One million. It's not too late. You can take it up a point.

0:31:220:31:26

1,050,000, sir.

0:31:260:31:29

1,050,000.

0:31:290:31:31

It's on my right.

0:31:330:31:35

At 1,050,000.

0:31:350:31:38

Selling. Over there. Courant. OK.

0:31:380:31:41

He's just trying to squeeze every last drop. I love him for that.

0:31:410:31:46

1,050,000!

0:31:460:31:48

-Sold!

-APPLAUSE

0:31:480:31:52

The watch sells for one million and fifty thousand Swiss francs.

0:31:520:31:55

By Tom's calculations, that will put him in line

0:31:550:31:59

for a £450,000 payday

0:31:590:32:00

on the deal he did with Arun.

0:32:000:32:03

But in the world of watch dealing,

0:32:040:32:06

things don't always tick along quite so smoothly.

0:32:060:32:09

I had a text from Arun. Panicking.

0:32:090:32:13

About...a few hours ago, when he saw the prices being achieved here.

0:32:130:32:18

1,200,000.

0:32:180:32:20

And, basically, in short, I could have had

0:32:200:32:22

£450,000 in my pocket there,

0:32:220:32:26

but I let Arun have it

0:32:260:32:29

for 275,000.

0:32:290:32:31

You have to take a view of things.

0:32:320:32:34

How is my friend - client, yes, but my friend -

0:32:340:32:37

going to feel walking around...

0:32:370:32:40

..knowing that....

0:32:410:32:43

he could have bought a watch for a quarter of a million pounds

0:32:430:32:46

and for 25 grand's sake...

0:32:460:32:48

..ended up paying £450,000

0:32:490:32:53

a few days later? I mean, how would YOU feel?

0:32:530:32:56

How much do you love me, baby?

0:32:560:32:58

Ah, you know I've always loved you.

0:32:580:32:59

You might have to shave, though, before I snog you.

0:32:590:33:03

I'm very fortunate to be able to say that

0:33:030:33:05

I don't need the £175,000 enough to make a friend feel like that.

0:33:050:33:09

I'll call you tomorrow when I'm back in the UK.

0:33:100:33:13

Tomorrow evening, all right?

0:33:130:33:14

-Call me tomorrow evening.

-All right, man, take care.

0:33:140:33:17

Listen, man, I made £75,000 on a wristwatch.

0:33:170:33:21

If that isn't winning a deal, I really don't know what is.

0:33:210:33:25

Back in England, the Christmas party invitations

0:33:280:33:30

are due for delivery at Charlotte's house.

0:33:300:33:33

The new venture builds on a kids business

0:33:350:33:38

she set up five years ago with husband Dan.

0:33:380:33:41

Then we have the other small party at Aynhoe.

0:33:410:33:44

OK. It's no stress. It will be fine.

0:33:440:33:46

Her first experience of children's entertainment wasn't organising,

0:33:460:33:49

but taking part,

0:33:490:33:51

playing a princess at weekends for extra cash

0:33:510:33:54

to support her dreams of being an actress.

0:33:540:33:56

We were cast alongside one another in a comedic show.

0:33:560:34:00

And the director said to me,

0:34:000:34:01

"Do you know Daniel's a clown on the weekend?"

0:34:010:34:04

I was, like, "Is he? Well, I'm a princess. This is fabulous!"

0:34:040:34:07

The other great thing today is the invitations arrived.

0:34:070:34:10

We fell pregnant very quickly after meeting.

0:34:100:34:13

And, to cut a long story short,

0:34:130:34:14

because I was so poorly during the pregnancy,

0:34:140:34:17

by the time I got to eight months pregnant, we had £47.50 to our name.

0:34:170:34:22

So, Daniel, you'll be beginning Elf Mail. You are Chief Elf.

0:34:220:34:27

I said, "Look, we've got to go for it."

0:34:270:34:29

"We have to optimise on this £47.50. Let's start up our own business."

0:34:290:34:34

Charlotte's son was diagnosed with autism.

0:34:340:34:37

The thing that keeps me going every day is my son.

0:34:370:34:40

It's the only reason I do any of this is because of him.

0:34:400:34:45

Genuinely.

0:34:450:34:46

Just imagine an elf turning up at your door with one of these.

0:34:460:34:49

Because I want to build him a future

0:34:490:34:52

in which all the opportunities are open to him.

0:34:520:34:55

And he's already had so many opportunities, potentially,

0:34:550:35:00

taken away because of his autism.

0:35:000:35:02

-HE HUMS A FANFARE

-Oh, my gosh!

0:35:040:35:06

So I want to be able to open up the world to him in a way

0:35:060:35:11

that, you know, otherwise, I maybe couldn't, if I didn't work so hard.

0:35:110:35:14

-You got the Aynhoe giraffe at the back...

-Wow!

-..in the stage, but...

0:35:140:35:17

-I love it.

-..it gets better.

0:35:170:35:19

-Ready?

-LAUGHTER

0:35:190:35:21

As if!

0:35:210:35:22

SHE IMITATES A FANFARE

0:35:230:35:25

Come on then, Brisco, I want to see this elf.

0:35:270:35:29

# Na-na-na-na-na-nah... Christmas elf! #

0:35:290:35:33

I love it!

0:35:330:35:35

Jingly bells.

0:35:350:35:36

Ooh!

0:35:380:35:40

Nearly.

0:35:400:35:41

What car DOES an elf drive?

0:35:410:35:43

We had a lot of discussions in the office.

0:35:430:35:45

It's got to be genuine.

0:35:450:35:46

And we've decided that the most realistic car

0:35:460:35:49

that an elf would drive is a Renault Scenic.

0:35:490:35:51

The invites are targeting 60 of Sophie and Charlotte's

0:35:540:35:58

most valuable clients -

0:35:580:35:59

the hope being that their first taste of an Aynhoe children's party

0:35:590:36:03

will pave the way for future bookings.

0:36:030:36:05

HORN BEEPS

0:36:080:36:09

Invites coming through! I'm a Christmas elf!

0:36:090:36:12

I really hope everyone's going to turn up.

0:36:120:36:14

So, fingers crossed.

0:36:170:36:19

Boys, come forward. Hello.

0:36:190:36:21

Hello. Nice to see you both.

0:36:210:36:24

Can I give this to you, boys?

0:36:240:36:25

You're now formally invited by Father Christmas and all the elves.

0:36:250:36:29

-Don't fight over it!

-We're very excited.

0:36:290:36:32

One down, 59 to go.

0:36:320:36:35

And...obviously you have a dancing giraffe,

0:36:350:36:38

because every invite needs a dancing giraffe, doesn't it?

0:36:380:36:41

Daniel works from 6am till midnight

0:36:460:36:48

to keep his growing list of clients stocked up for Christmas.

0:36:480:36:52

He's in Jermyn Street to source some evening wear

0:36:540:36:56

from master tailor Emma Willis.

0:36:560:36:59

-Emma, nice to see you. Are you well?

-Great to see you too.

0:36:590:37:02

Cashmere?

0:37:020:37:03

Emma has a reputation as the finest bespoke shirt-maker in London.

0:37:030:37:07

-Christmas getting busy yet?

-Yes. Very busy.

0:37:070:37:11

And our factories, where we make everything,

0:37:110:37:13

it's just completely frenetic.

0:37:130:37:15

And crazy. But it's fun. It's the best time of year.

0:37:150:37:18

-Evening wear. Bow tie and the pins.

-The studs?

-For down the front.

0:37:180:37:23

Yes, absolutely. We've got all the little handmade gold acorns

0:37:230:37:27

and we can do them silver or silver gilt.

0:37:270:37:29

-If you've got some in silver, that'd be amazing.

-Yes.

0:37:290:37:32

We've got cuff links to match, if you wanted them.

0:37:320:37:35

-He's got cuff links. That's absolutely fine.

-OK.

0:37:350:37:38

The acorn gold studs alone cost £1,200 per button.

0:37:380:37:42

The silver gilt, a mere £750.

0:37:420:37:46

The evening shirt either has two, three, or four studs.

0:37:460:37:50

Can I take five? Because, no doubt, one will get lost.

0:37:500:37:52

-That's a good idea.

-Right. We'll take five.

0:37:520:37:54

The surroundings, in Mayfair, very easy to get drawn in and seduced by.

0:37:540:37:58

Bowties, have you got any bowties I can take with me?

0:37:580:38:01

You've got to remember your role. Because I'm not able to spend

0:38:010:38:06

those levels of my own money

0:38:060:38:08

on super-luxury.

0:38:080:38:10

You've got to work hard not to get entranced by it.

0:38:100:38:13

Either... You've got...

0:38:130:38:14

This is the one, obviously, self-tied,

0:38:140:38:16

or you can tie it yourself, which is probably smarter, I think.

0:38:160:38:19

-You can play around with it a little bit.

-Yes.

0:38:190:38:21

-And you can get that soft look.

-Your own shape, as well.

0:38:210:38:24

Daniel set up his business four years ago, when he was 24.

0:38:240:38:28

From humble beginnings in Yorkshire,

0:38:290:38:31

he's dragged himself up by the bootstraps.

0:38:310:38:34

He's about to move into a new flat in Fulham.

0:38:340:38:37

I started this business in the middle of a recession

0:38:390:38:42

when there were no jobs around.

0:38:420:38:45

And now wealth is returning

0:38:450:38:47

and people have got more disposable income available.

0:38:470:38:50

So, it's a perfect time, really,

0:38:500:38:51

for me to start growing this business properly.

0:38:510:38:54

It's just a week until party planner Sophie

0:39:010:39:03

opens the doors of Aynhoe Park for the Christmas party.

0:39:030:39:07

Hello.

0:39:080:39:09

Right. What does everybody want for breakfast?

0:39:090:39:13

Sophie was 23 and running her own clothing company

0:39:130:39:16

when she met her partner James, fell in love,

0:39:160:39:19

and joined him on his 250-acre estate.

0:39:190:39:22

I did grow up in a different environment to here.

0:39:270:39:30

When I first walked in, I...

0:39:300:39:32

..I just was overwhelmed, and, I think, sometimes I forget

0:39:330:39:38

that people might have that same reaction when they come here.

0:39:380:39:42

-Morning, all.

-Morning!

0:39:420:39:44

Sophie and James have turned the house into a successful venue,

0:39:460:39:49

regularly hosting exclusive events.

0:39:490:39:51

It is, basically, a bigger version of any family house. It's crazy.

0:39:530:39:59

We have lots of people here all the time. Coming and going.

0:39:590:40:03

This is going to be your new bar.

0:40:030:40:05

Oh! Wow!

0:40:050:40:07

You know, chefs might be coming into the house.

0:40:070:40:09

Hi.

0:40:090:40:10

Builders.

0:40:100:40:12

All this is reusable mahogany.

0:40:120:40:14

So it's all recycled, so it's from old, old tables.

0:40:140:40:17

It is a juggling act.

0:40:190:40:20

I'm juggling work, I'm juggling the house, I'm juggling children,

0:40:200:40:24

childcare, we're a very busy household.

0:40:240:40:27

Sophie's life is going to get even busier

0:40:300:40:32

if the new venture with Charlotte goes to plan.

0:40:320:40:35

Welcome to my bar.

0:40:350:40:37

-It's a pretty lovely bar.

-Thank you very much.

0:40:370:40:39

-Unfortunately, there's no-one to serve us today.

-What?

-I know.

0:40:390:40:42

It's gin o'clock, Sophie. Don't do this to me.

0:40:420:40:45

I know. It definitely feels that way.

0:40:450:40:47

Meanwhile, master baker Gareth has decided to construct

0:40:490:40:52

an architectural masterpiece for the party.

0:40:520:40:56

-Oh, my goodness!

-So, we're going to try to incorporate

0:40:560:40:58

the whole of the house, not just the main house.

0:40:580:41:01

We're going to try and incorporate the wings, as well.

0:41:010:41:03

This is going to be...a cake.

0:41:030:41:06

-The whole thing?

-The whole thing.

-OK.

0:41:060:41:08

So, how big are we talking?

0:41:080:41:11

About a metre and a half by a metre and a half.

0:41:120:41:15

That seems huge. Have you any way you can show us?

0:41:150:41:17

-I've got these boards.

-OK.

-Here.

0:41:170:41:19

-OK. So, is it like one of them?

-All three.

0:41:200:41:25

-No!

-Three?

-Yeah.

0:41:250:41:26

Erm, OK.

0:41:260:41:28

-This will get out of the door? Have you tested it?

-The boards...

0:41:300:41:33

It will be transported on each individual board.

0:41:330:41:36

And then, when we're there, we need to connect it all together.

0:41:360:41:39

It should...

0:41:390:41:41

-Should all fit inside the car.

-It should?

0:41:410:41:44

So, is this the biggest cake you've ever made before?

0:41:440:41:47

-Yes. This is the biggest cake.

-By a long way?

-By a long way.

0:41:470:41:51

With 90 eggs, 25 kilos of fondant icing,

0:41:510:41:55

and a panoply of luxury spices,

0:41:550:41:57

Gareth's cake will cost over £1,000

0:41:570:42:00

in ingredients and materials alone.

0:42:000:42:02

There'll be little things like the trees and the shrubs,

0:42:030:42:06

we can do all of those beforehand.

0:42:060:42:08

But the actual cake itself is all last-minute.

0:42:080:42:11

Gareth will be putting in 200 hours of his time

0:42:110:42:14

to bring the ambitious vision to life.

0:42:140:42:17

To buy this colossal confection would cost a staggering £10,000.

0:42:170:42:22

Unfortunately, I can't take any more orders on to get this job done.

0:42:230:42:28

So... It's kind of... This has got to work.

0:42:280:42:31

This has got to be the one cake that's going to...

0:42:310:42:35

-Gareth, I feel horribly responsible now. You have a...

-It's...

0:42:350:42:39

I say it's fine, it will work. It HAS to work.

0:42:390:42:42

If it doesn't work, then it's not fine,

0:42:420:42:44

but I think there's a lot of new skills involved

0:42:440:42:47

in doing this cake,

0:42:470:42:48

which is great for me, so I get to practise it.

0:42:480:42:50

I just want to showcase what can be done out of food, really.

0:42:500:42:53

The joy of Christmas takes many forms,

0:42:560:42:59

and for vintage-watch dealer Tom

0:42:590:43:01

it's all about the thrill of the deal.

0:43:010:43:04

This Christmas is shaping up to be, possibly,

0:43:050:43:08

the best Christmas, business-wise, I've ever had.

0:43:080:43:11

Everybody loves a bit of bling at Christmas.

0:43:110:43:13

Tom is in Marylebone to see a man about a watch.

0:43:150:43:18

Vintage-car dealer Dave Clark knows his motors,

0:43:220:43:25

but today it's a Patek Philippe timepiece that he's trying to flog.

0:43:250:43:30

Tom's already got an offer for £38,000 from a buyer

0:43:300:43:34

who wants the watch shipped to Hong Kong

0:43:340:43:37

in time for Christmas.

0:43:370:43:38

But if Tom's going to turn a profit,

0:43:380:43:40

he has to persuade Dave to sell it for the right price.

0:43:400:43:43

Um, only because there is a slight...

0:43:430:43:46

-..issue with the watch, in that...

-It's gone up in price a lot?

0:43:470:43:51

..the lugs, if you look, have been repaired.

0:43:510:43:54

Because one dips down quite heavily, like that, slipping down.

0:43:540:43:58

But would that work not be, like, some history to it?

0:43:580:44:01

-It'd be worth more?

-Absolutely. If you can tell me.

0:44:010:44:04

If you can give me an affidavit saying that Steve McQueen

0:44:040:44:07

fell off his motorcycle and basically damaged the lug!

0:44:070:44:11

-There we are.

-Yes, it's got a premium to it.

0:44:110:44:13

I strongly believe that

0:44:130:44:15

in a business that involves buying and selling,

0:44:150:44:19

buying is the most important thing.

0:44:190:44:21

If you buy right, you can always sell.

0:44:210:44:23

So, for me, I'll put more energy into buying

0:44:230:44:28

than I will into selling.

0:44:280:44:30

My client is willing to buy it.

0:44:300:44:32

But, I think you mentioned, you wanted in the region of 30s for it.

0:44:320:44:36

Um, I can't...

0:44:360:44:39

I have to say to my client, look, top of the case has had some issues.

0:44:390:44:42

It's still a fantastic watch.

0:44:420:44:44

Would you entertain...

0:44:440:44:45

Would you entertain a bid of 25?

0:44:490:44:51

Er, no.

0:44:510:44:53

-Are you sure? 26. Last shout.

-No.

0:44:560:45:00

-Are you sure?

-Yeah. I'm sure.

0:45:000:45:02

-Are you sure, now?

-Absolutely 100% positive.

0:45:030:45:07

I think being a salesman often implies

0:45:070:45:11

a bit wide, a bit dodgy.

0:45:110:45:12

Final shout.

0:45:120:45:14

-26,500 quid.

-There you go. Deal.

0:45:150:45:18

Ha-ha-ha! I love you, David! Ha-ha-ha-ha!

0:45:180:45:21

BEEPING INCREASES IN SPEED

0:45:210:45:24

-BUMP

-Ooh!

0:45:240:45:26

What was that?

0:45:270:45:29

You probably... It just hit the exhaust, Tom. I think.

0:45:290:45:32

At £26,500, Tom gets the result he needs,

0:45:320:45:36

knocking almost five grand off Dave's asking price

0:45:360:45:39

and making a tidy profit of over £10,000.

0:45:390:45:43

I buy and sell things I genuinely love and believe in.

0:45:440:45:48

So, that's why I'm a good salesman.

0:45:480:45:51

It's the day before the children's Christmas party

0:45:550:45:58

and Sophie has opened up the house to her suppliers.

0:45:580:46:01

Stage one is for the florists and the balloon girls

0:46:020:46:05

to decorate the four main rooms.

0:46:050:46:07

Hello, ladies.

0:46:090:46:11

Oh, my God! it's really coming together.

0:46:110:46:14

There's a lot going on today but it's all coming together.

0:46:170:46:19

Everybody's working really hard at their certain areas.

0:46:190:46:23

-We're on schedule!

-Yeah, we are on schedule

0:46:230:46:25

because you've got to leave at three and I didn't know that.

0:46:250:46:29

-Hello!

-Hi. Come in.

-How are you?

-OK, babe.

-How are you?

-Good.

0:46:300:46:34

Everything's going really well.

0:46:340:46:36

So, those invitations just took it to another level.

0:46:360:46:39

Except, somebody rang me and said,

0:46:390:46:42

"If the invitation looks like that, you've got a lot to live up to."

0:46:420:46:47

-You've set the bar.

-Exactly. You've set the bar now, Sophie.

0:46:470:46:51

With the rooms completed,

0:46:520:46:54

there's one major ingredient still to arrive -

0:46:540:46:57

the cake.

0:46:570:46:59

-I can't wait to see it. Can we see it?

-You can see it.

0:47:010:47:04

-We did it.

-Yay!

-Let's go!

0:47:040:47:07

Here we go.

0:47:070:47:09

-Here it is.

-Oh, for goodness' sake!

0:47:090:47:11

Oh, my God.

0:47:110:47:13

BOTH WOMEN GASP

0:47:130:47:15

-Oh, wow! It is...unbe... Oh, my goodness.

-Oh, wow!

0:47:150:47:20

-I don't know how much more I can... Oh, my goodness.

-It's immaculate!

0:47:200:47:24

-Oh, my...

-Oh, my God. I'm crying. I'm such a loser.

0:47:260:47:29

Ah! Ah!

0:47:320:47:33

Wow!

0:47:330:47:34

It's just incredible.

0:47:340:47:36

It's actually cake of the house.

0:47:360:47:39

I just don't want to chop it up. I want it to stay like this.

0:47:390:47:44

Gareth will be adding seasonal figures

0:47:440:47:46

and frosting as the finishing touches,

0:47:460:47:49

but that will have to wait until the morning.

0:47:490:47:52

Daniel has an appointment at Jaeger-LeCoultre,

0:47:590:48:02

one of the world's most exclusive watch stores.

0:48:020:48:05

A classic reverso. You can flip it.

0:48:050:48:08

He's looking for three timepieces to complement the suit material

0:48:080:48:12

purchased by his mystery client.

0:48:120:48:14

-Can I try this one?

-Of course. Absolutely.

0:48:140:48:16

What's the price on this one?

0:48:160:48:18

So, the price for this one is upon request.

0:48:180:48:22

But, try it on and tell me what you think.

0:48:220:48:24

It's a brand-new piece. Novelty 2015.

0:48:240:48:27

It actually just arrived this morning in our boutique.

0:48:280:48:31

-What do you think?

-I like this one.

0:48:320:48:35

Because it is the most expensive out of the three.

0:48:350:48:37

So, of course I like this one.

0:48:370:48:39

-Does this chime?

-It chimes.

0:48:390:48:41

-RAPID HIGH-PITCHED CHIMES

-And it's going to tell you the time.

0:48:410:48:45

So, this is going with a Diamond Chip fabric.

0:48:460:48:48

So it matches up quite nice.

0:48:480:48:50

We could actually make a blue strap, a blue strap matching the fabric.

0:48:500:48:53

I think that's fine. I think something grey, maybe, on this one.

0:48:530:48:57

-That, as it is. Perfect.

-Yeah.

0:48:580:49:01

This one as it is.

0:49:010:49:03

The combined price of the three watches, including VAT,

0:49:050:49:09

is in the region of three-quarters of a million pounds.

0:49:090:49:13

Added to the £46,500 worth of finest fabric for the suits,

0:49:130:49:18

Daniel's total spend on behalf of his client is around £800,000.

0:49:180:49:24

When I started this as a hobby, seven years ago,

0:49:270:49:29

doing it for friends, I would never, ever have imagined

0:49:290:49:32

that I would walk down Bond Street, Savile Row and...

0:49:320:49:35

..connect a client to a brand that essentially means

0:49:350:49:38

almost a million pounds changes hands.

0:49:380:49:41

# Fly me to the moon

0:49:410:49:44

# Let me play among the stars

0:49:440:49:48

# Let me see what spring is like... #

0:49:490:49:51

Tom's Rolls-Royce Phantom Coupe is a car with a six-figure price tag

0:49:510:49:56

that he took in part exchange on one of his watch deals.

0:49:560:50:00

I have to say, I think it's quite cool.

0:50:010:50:03

But, much as he's become accustomed to driving it...

0:50:050:50:08

..the chance of another deal always comes first.

0:50:100:50:13

And Tom has a potential buyer.

0:50:150:50:17

I was chatting to a friend of mine, Trevor.

0:50:170:50:20

And he, quite off-the-cuff,

0:50:210:50:23

just said how his dream car is a Phantom Coupe.

0:50:230:50:26

And I said, "Ah!"

0:50:260:50:28

"I can't believe it." It was that bizarre.

0:50:280:50:31

And so he then gets all in a fluster and said,

0:50:310:50:33

"I want to see it! I want to see it!"

0:50:330:50:35

So, I'm now going to see Trevor to, hopefully, tempt him

0:50:350:50:39

into buying the Phantom Coupe.

0:50:390:50:41

This isn't the kind of car you buy on a SHOESTRING.

0:50:410:50:45

-Hello, mate. How are you?

-Great to see you.

-You too, mate.

0:50:450:50:48

Really nice.

0:50:480:50:50

Look. Damage.

0:50:500:50:51

Chip. No.

0:50:510:50:52

-It comes off.

-You have just no...

-Tyre-kick somewhere else.

0:50:540:50:57

Now that you're playing villains, this is the perfect's villain's car.

0:50:570:51:01

-No, I'm not. This is just...

-It's a perfect car.

0:51:010:51:04

It's too big. It's too long.

0:51:040:51:06

Come on. I know you're desperately trying to find

0:51:060:51:09

something to tyre-kick.

0:51:090:51:10

I could never get away with driving a car like this.

0:51:100:51:12

You're the one that said you wanted it!

0:51:120:51:14

There's a difference between getting away with driving it...

0:51:140:51:17

It's a great car but...

0:51:170:51:19

-Come on!

-Appalling!

0:51:210:51:23

Just...

0:51:230:51:24

Fantastic!

0:51:260:51:27

-This is just, you know...

-OK, you say that.

0:51:270:51:30

-Are you telling me... Hang on, hang on.

-I like the wood.

0:51:300:51:33

Hang on, are you telling me that

0:51:330:51:35

when you're driving along of an evening, you wouldn't go,

0:51:350:51:38

"You know what, let's have a little light on the roof."

0:51:380:51:41

Oh, no. I think it's a fantastic thing.

0:51:410:51:43

I think it's really essential.

0:51:430:51:45

I can tell you what's going to happen because... He's going to...

0:51:450:51:48

I'm going to get a text in a day, he's going to go,

0:51:480:51:51

-"Oh, my God, I love this car."

-Yes.

0:51:510:51:53

"Oh, my God, this car is like nothing else."

0:51:530:51:55

Than he'll get a text in two days...

0:51:550:51:57

Saying, "You know what, it's not for me. Cheers for the loan."

0:51:570:52:00

-And then, in three days,...

-"Come and pick it up!"

0:52:000:52:03

In three days, it'll be, "Tom, you know, I really loved that car."

0:52:030:52:07

-How did I guess?

-We can do a good deal.

0:52:070:52:10

This deal's been done. I should be going,

0:52:100:52:12

"Oh, my God, that's just amazing."

0:52:120:52:14

Don't drop them.

0:52:140:52:15

Go on, then, take me home.

0:52:170:52:19

But as soon as this deal's done, I'll be thinking about

0:52:190:52:22

the next deal. What's on? Not because of...greed,

0:52:220:52:25

but because...

0:52:250:52:27

Perhaps a chronic lack of self-worth. And I need the deal

0:52:270:52:31

to make me feel better about me, I guess. I don't know.

0:52:310:52:33

Trevor bought the Rolls-Royce,

0:52:360:52:38

netting Tom a handy £25,000 on the deal.

0:52:380:52:41

The big day of the Christmas party has arrived.

0:52:450:52:48

It's 9am, but Sophie and Charlotte

0:52:480:52:50

have already been working for three hours.

0:52:500:52:53

Well, we've got basically an hour before I'd like to have

0:52:550:52:59

everything ready but, in that time, I've still got lots to do.

0:52:590:53:03

And, I've just noticed that somebody's moved some of my things.

0:53:040:53:07

From here. So, where's that gone?

0:53:070:53:09

It all seems so calm when you're setting up.

0:53:090:53:11

"Oh, this is lovely, let's be mates."

0:53:110:53:13

And then, on the day, it really gets wild and time goes like this.

0:53:130:53:17

You think, "I've got an hour."

0:53:170:53:18

An hour is like a minute in the events world.

0:53:180:53:21

That's pretty... pretty close to the wire.

0:53:210:53:23

The party has taken 70 people to organise

0:53:260:53:29

and a staggering 1,500 man-hours.

0:53:290:53:32

The estimated budget of what they've pulled together is £100,000.

0:53:330:53:37

Currently, Gareth the cake-maker has gone AWOL.

0:53:400:53:44

He should have been here 20 minutes ago. He's not here yet.

0:53:440:53:47

Half the cake is not finished.

0:53:470:53:48

The cake absolutely can't be seen as it is now.

0:53:480:53:51

I said that I want everyone ready by 10:30

0:53:510:53:54

because we anticipate the guests are going to start coming early,

0:53:540:53:57

so that's ten minutes.

0:53:570:53:58

That's the two top sheets that you need.

0:53:580:54:00

You printed all of their addresses, Charlotte.

0:54:000:54:02

OK. Good. I need those for later.

0:54:020:54:04

BREAKING GLASS

0:54:040:54:05

-Oh!

-What?

-A massive smash. There's something smashed.

0:54:050:54:09

There's a broken window at the main entrance,

0:54:120:54:15

and with 60 children about to arrive,

0:54:150:54:17

it's a health and safety nightmare.

0:54:170:54:19

And there's an even bigger problem - the unicorn has gone missing.

0:54:210:54:25

-What about the unicorn?

-I haven't seen it. Have you seen it?

0:54:260:54:30

I'm now going to find the unicorn.

0:54:300:54:33

At the end of the day, it's down to you to make it a success.

0:54:340:54:37

And I have no qualms about doing any role,

0:54:370:54:40

if it makes the event successful.

0:54:400:54:42

-Hi, I'm Charlotte. Nice to meet you.

-Hello, Charlotte.

0:54:420:54:44

There's guests here. So please position yourselves.

0:54:440:54:47

-Yes, we are.

-How long until you'll be in place?

0:54:470:54:49

I'm just going to take his head collar off and then we'll be round.

0:54:490:54:52

Excellent.

0:54:520:54:53

You're with the elf, Sparkles McJangles, she'll assist you.

0:54:530:54:55

If you could be in place in under five, that'd be great.

0:54:550:54:58

Thank you so much.

0:54:580:54:59

With minutes to go, Gareth's cutting it fine.

0:55:050:55:08

-Two minutes.

-Two?

0:55:090:55:12

Some snow on the grass, as well, please.

0:55:120:55:14

To be a great event planner, you have to be someone

0:55:140:55:17

who's completely willing to get their hands dirty.

0:55:170:55:20

Yeah!

0:55:320:55:33

This way. Hello. Welcome to Wonderland!

0:55:330:55:37

-Thank you very much.

-Hello.

0:55:370:55:39

Our discerning clients have high expectations.

0:55:390:55:42

We want to create a...otherworldly experience for them.

0:55:420:55:46

I didn't know what to expect.

0:55:490:55:51

Everything's coming together. Yeah.

0:55:550:55:57

-Any wipes?

-Do you know what?

0:55:590:56:02

Come on, boys and girls.

0:56:160:56:19

-Who likes Christmas?

-Yeah!

0:56:190:56:21

So far, everybody's having an amazing time.

0:56:240:56:26

So I just need this last element to go well and then...job done.

0:56:260:56:31

Is that you, Santa Claus?

0:56:310:56:32

Santa's coming!

0:56:320:56:34

-I've heard that you've all been very, very good this year!

-YES!

0:56:340:56:39

No matter what the kids think, the real customers -

0:56:410:56:44

when it comes to securing future bookings - are the parents.

0:56:440:56:48

Everything's been so beautifully thought out

0:56:490:56:52

and it makes it kind of effortless, as well, when you're here.

0:56:520:56:54

Your children just sort of wandering from room to room,

0:56:540:56:57

to one amazing thing to another.

0:56:570:56:58

I have to say, the grown-ups are very well looked after, as well,

0:56:580:57:01

which is a very important component

0:57:010:57:03

of a good children's party, don't you think?

0:57:030:57:05

Well, I had two Bloody Marys and they were absolutely delicious. Yes.

0:57:050:57:09

I think there won't be a person coming here today

0:57:100:57:13

who isn't sort of thinking, "OK, someone's just raised the bar

0:57:130:57:16

"on children's parties!" Yeah.

0:57:160:57:18

It's the most magical place you can ever go to.

0:57:180:57:21

I mean, I wish I'd have gone to places like this when I was a kid.

0:57:210:57:23

It's absolutely beautiful.

0:57:230:57:25

The interior's fantastic and everybody's so kind.

0:57:250:57:27

-Did you have a nice time?

-Yeah.

-Yeah?

0:57:270:57:30

I normally finish on Christmas Eve at about half past five

0:57:360:57:40

and get on a train and head north, switch the phone off.

0:57:400:57:44

I let the clients know, I'm not available Christmas Day,

0:57:440:57:47

although it still doesn't stop some people.

0:57:470:57:50

-OK. How's that?

-Lovely. Thank you very much.

-You're most welcome.

0:57:520:57:56

I flipping love Christmas. Christmas is my favourite time of year.

0:57:590:58:03

There's not one morning that I don't wake up in our bedroom

0:58:130:58:17

and think, "I can't believe this.

0:58:170:58:20

"I cannot believe how lucky I am."

0:58:200:58:22

# Fill my heart with song

0:58:360:58:38

# And let me sing forever more

0:58:380:58:40

# You are all I long for, all I worship and adore

0:58:410:58:46

# In other words, please be true

0:58:470:58:51

# In other words

0:58:510:58:54

# I love you. #

0:58:540:58:57

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