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Britain is now the playground of the global super-rich. | 0:00:03 | 0:00:07 | |
With over 700,000 home-grown millionaires and 100 billionaires... | 0:00:07 | 0:00:13 | |
there's a lot of cash sloshing around at the top of the tree... | 0:00:13 | 0:00:16 | |
When you've got money, you crave convenience. | 0:00:18 | 0:00:20 | |
..particularly at Christmas. | 0:00:20 | 0:00:22 | |
At Christmas, everybody loves a bit of bling. | 0:00:25 | 0:00:28 | |
When you've got more money than you know what to do with, | 0:00:28 | 0:00:32 | |
you need extra help to use it wisely. | 0:00:32 | 0:00:34 | |
My friends don't think I've got a real job. | 0:00:34 | 0:00:36 | |
They think I swan round Mayfair spending rich people's money, | 0:00:36 | 0:00:39 | |
which in essence is true, but it's still a real job. | 0:00:39 | 0:00:42 | |
HE LAUGHS | 0:00:42 | 0:00:43 | |
Enter a new breed of little helpers - | 0:00:43 | 0:00:47 | |
personal stylists with clients' credit cards at their command. | 0:00:47 | 0:00:51 | |
This one is the most expensive fabric on earth. | 0:00:51 | 0:00:55 | |
Planners throwing lavish parties with six-figure budgets. | 0:00:55 | 0:00:59 | |
We've worked for royalty in the UK and all over the world. | 0:01:00 | 0:01:05 | |
Watch-dealers who can get you the rarest of timepieces | 0:01:07 | 0:01:10 | |
if the price is right. | 0:01:10 | 0:01:12 | |
I will not go... | 0:01:12 | 0:01:14 | |
to one grand below 250. | 0:01:14 | 0:01:15 | |
With more money changing hands than ever before, | 0:01:15 | 0:01:18 | |
the time for giving has become the time for spending. | 0:01:18 | 0:01:22 | |
780,000. | 0:01:22 | 0:01:24 | |
And the festive season is a golden opportunity. | 0:01:25 | 0:01:28 | |
The pressure is on and you have to deliver. | 0:01:28 | 0:01:31 | |
This Christmas, event planners Sophie Taylor and Charlotte Brisco | 0:01:43 | 0:01:48 | |
are launching a new venture. | 0:01:48 | 0:01:50 | |
They already work individually with rich-listers, | 0:01:50 | 0:01:53 | |
but now they've decided to combine forces and contacts | 0:01:53 | 0:01:56 | |
to offer something new - high-end children's parties | 0:01:56 | 0:02:00 | |
hosted at Sophie's Oxfordshire home, 17th-century Aynhoe Park. | 0:02:00 | 0:02:05 | |
We need some more train track that side. | 0:02:05 | 0:02:08 | |
Sophie and her family live in the 30-bedroom stately home | 0:02:08 | 0:02:11 | |
that sits in the heart of a Capability Brown-landscaped garden. | 0:02:11 | 0:02:16 | |
They also open their doors to celebrities and wealthy clients. | 0:02:16 | 0:02:19 | |
This is a place for a retreat for people, | 0:02:19 | 0:02:23 | |
so when you come here, we close the doors, | 0:02:23 | 0:02:26 | |
and whether it's your home for the weekend | 0:02:26 | 0:02:28 | |
or your friend is hosting you here, | 0:02:28 | 0:02:30 | |
it's secret, you know, it's your retreat from the world. | 0:02:30 | 0:02:35 | |
MACHINE WHIRS | 0:02:35 | 0:02:37 | |
Can I see big smiles? Very good... | 0:02:37 | 0:02:40 | |
While Sophie is bringing her house to the party, | 0:02:40 | 0:02:42 | |
business partner Charlotte has five years of planning celebrations | 0:02:42 | 0:02:46 | |
for the children of royalty and celebrities under her belt. | 0:02:46 | 0:02:49 | |
We're doing really well. We're only an hour and a half behind schedule. | 0:02:50 | 0:02:54 | |
SHE LAUGHS | 0:02:54 | 0:02:55 | |
I'm not being funny, guys, if you don't get it now, | 0:02:57 | 0:03:00 | |
I'm going to be running massively behind time, so I'm sorry, but... | 0:03:00 | 0:03:03 | |
In just over a month's time, | 0:03:03 | 0:03:05 | |
the girls will be putting their reputations on the line, by hosting | 0:03:05 | 0:03:09 | |
a lavish Christmas party for a select group | 0:03:09 | 0:03:12 | |
of high-net-worth individuals. | 0:03:12 | 0:03:14 | |
A bespoke, handmade, hand-dyed party bag. | 0:03:14 | 0:03:19 | |
I challenge you to not have a smiley face getting this at a party. | 0:03:19 | 0:03:22 | |
Everything in the room is top-of-the-range, | 0:03:22 | 0:03:25 | |
with a price tag to match. | 0:03:25 | 0:03:26 | |
Handcrafted balloons at £50 a pop. | 0:03:28 | 0:03:30 | |
Home-made biscuits that cost £5 each | 0:03:32 | 0:03:34 | |
and floral design worth thousands of pounds. | 0:03:34 | 0:03:38 | |
I said...is EVERYBODY ready?! | 0:03:38 | 0:03:41 | |
-ALL: Yeah! -Oh! Lovely... | 0:03:41 | 0:03:44 | |
Today, they're holding a photoshoot to promote their new venture. | 0:03:44 | 0:03:48 | |
We specialise in one-off, immersive, theatrical events for children, | 0:03:48 | 0:03:53 | |
so rather than the children coming into a children's party, | 0:03:53 | 0:03:57 | |
getting a bit of entertainment, having a bit of food, | 0:03:57 | 0:04:00 | |
we invite them to enter into a world | 0:04:00 | 0:04:04 | |
that in that moment is very, very real. | 0:04:04 | 0:04:06 | |
THEY SCREAM | 0:04:06 | 0:04:08 | |
Everything has to be just so. | 0:04:08 | 0:04:10 | |
The menu has to be themed. | 0:04:10 | 0:04:12 | |
The party bags have to be themed. | 0:04:12 | 0:04:14 | |
The cake, the floristry, the balloons. | 0:04:14 | 0:04:17 | |
Who here likes CAKE? | 0:04:17 | 0:04:19 | |
Oh, you all like cake! | 0:04:19 | 0:04:21 | |
The girls usually work with budgets in the tens of thousands, | 0:04:24 | 0:04:27 | |
but until they attract paying customers, they're working for free, | 0:04:27 | 0:04:31 | |
and so are their suppliers, including master baker Gareth. | 0:04:31 | 0:04:35 | |
-Oh, my goodness. Wow. -Wow. | 0:04:35 | 0:04:38 | |
-Oh, wow, he's gorgeous. -OK. | 0:04:38 | 0:04:41 | |
Gareth's cake represents more than seven days' hard work, | 0:04:43 | 0:04:47 | |
and, with his baking providing the centrepiece | 0:04:47 | 0:04:50 | |
of Sophie and Charlotte's world-class ambitions, | 0:04:50 | 0:04:53 | |
they are pressingly aware of the need to ensure that | 0:04:53 | 0:04:55 | |
their Christmas party is a roaring success. | 0:04:55 | 0:04:58 | |
The supply chain that we've created over these years | 0:04:58 | 0:05:03 | |
trust us with a vision and a view to... | 0:05:03 | 0:05:06 | |
..they will get future business from it, as we will. | 0:05:06 | 0:05:08 | |
Out of the way, darling. This way. | 0:05:08 | 0:05:10 | |
For me, if I let any single one of those people down, I would be... | 0:05:12 | 0:05:17 | |
I mean, "mortified", it doesn't seem to do it justice. | 0:05:17 | 0:05:20 | |
I have such a responsibility to everybody involved. | 0:05:20 | 0:05:23 | |
If it doesn't work out... | 0:05:23 | 0:05:25 | |
It's, um...yeah, it'd be a disaster. | 0:05:26 | 0:05:28 | |
Woo! | 0:05:28 | 0:05:30 | |
We've just lost a bit of the mane. He's, um, had a haircut. | 0:05:30 | 0:05:33 | |
-It is at the back, so... -It looks like you now. -Yeah. | 0:05:33 | 0:05:36 | |
CHARLOTTE LAUGHS | 0:05:36 | 0:05:37 | |
Lion, look at this, come on. Beautiful smiley face here? | 0:05:37 | 0:05:40 | |
Christmas is the time when the big-name luxury brands | 0:05:47 | 0:05:51 | |
and high-end stores set out to woo the super-rich. | 0:05:51 | 0:05:55 | |
As home to some of the most prestigious companies in the world, | 0:05:55 | 0:05:58 | |
London has become a shopping mecca. | 0:05:58 | 0:06:01 | |
Last year, festive sales topped £74 billion. | 0:06:01 | 0:06:05 | |
Luxury watches fly off the shelves at this time of year, | 0:06:05 | 0:06:09 | |
but those in the market for something more individual | 0:06:09 | 0:06:12 | |
look beyond Bond Street to enlist the services | 0:06:12 | 0:06:15 | |
of vintage-watch dealer Tom Bolt. | 0:06:15 | 0:06:17 | |
PHONE RINGS | 0:06:17 | 0:06:18 | |
For Tom, this Christmas has the potential | 0:06:18 | 0:06:21 | |
to be a real money-spinner. | 0:06:21 | 0:06:23 | |
An upcoming auction in Geneva is giving him a chance to convince | 0:06:23 | 0:06:26 | |
one long-term client to buy himself a rather special Christmas present. | 0:06:26 | 0:06:31 | |
Well, the main reason for going to Geneva is this puppy right here. | 0:06:31 | 0:06:36 | |
It's a 1950s Rose Gold Rolex Oyster moon-phase | 0:06:36 | 0:06:41 | |
with a very rare star, quite Christmassy, index dial. | 0:06:41 | 0:06:45 | |
Um... | 0:06:45 | 0:06:46 | |
And I have one quite similar. | 0:06:46 | 0:06:48 | |
And I've been trying to sell my watch to a client for around | 0:06:48 | 0:06:51 | |
about a year now, but he's been a little bit shy with his pricing. | 0:06:51 | 0:06:55 | |
So, my cunning plan is this. | 0:06:55 | 0:06:57 | |
I'm going to offer Arun, my friend and client, um... | 0:06:57 | 0:07:02 | |
a new bumper bargain price on my watch, | 0:07:02 | 0:07:05 | |
but if he still won't come out of his shell, | 0:07:05 | 0:07:08 | |
I'm actually going to ask him if he wants to buy my watch | 0:07:08 | 0:07:13 | |
for half of the achieved price of the one in Geneva. | 0:07:13 | 0:07:18 | |
The dial on that one, the face is slightly nicer condition. | 0:07:19 | 0:07:24 | |
The case and bracelet are comparable, | 0:07:24 | 0:07:27 | |
so I think it's roughly about fair. | 0:07:27 | 0:07:29 | |
Even the most basic Rolex models | 0:07:32 | 0:07:35 | |
come off the production line at over three grand. | 0:07:35 | 0:07:37 | |
Tom specialises in rarer vintage timepieces. | 0:07:39 | 0:07:43 | |
These watches look less flashy than their diamond-encrusted namesakes, | 0:07:43 | 0:07:48 | |
but can come with stratospheric price tags. | 0:07:48 | 0:07:50 | |
In 2014, one record-breaking Rolex fetched over £1 million at auction. | 0:07:51 | 0:07:56 | |
Take Rolex alone. | 0:07:58 | 0:07:59 | |
Up to 90% of the value of the watch | 0:07:59 | 0:08:04 | |
can lie in whether or not the face, which in effect is just | 0:08:04 | 0:08:07 | |
a £10 bit of brass with some paint on it, is original or not. | 0:08:07 | 0:08:12 | |
You can read all the books you want, | 0:08:12 | 0:08:14 | |
you can chat to all the watch-dealers you want, | 0:08:14 | 0:08:17 | |
the only way you can learn is by | 0:08:17 | 0:08:18 | |
having them through your hands, time in, time out. | 0:08:18 | 0:08:20 | |
Tom's potential client, Arun Nayer, is an Indian textile heir | 0:08:23 | 0:08:27 | |
and successful entrepreneur, | 0:08:27 | 0:08:29 | |
but is perhaps best known as Liz Hurley's ex. | 0:08:29 | 0:08:32 | |
When you're selling a watch that costs as much as a house, | 0:08:34 | 0:08:37 | |
a test run is in order. | 0:08:37 | 0:08:39 | |
Hey, buddy. | 0:08:40 | 0:08:41 | |
Arun has borrowed Tom's Rolex, and with just a few days till | 0:08:41 | 0:08:44 | |
the Geneva auction, it's time to talk turkey. | 0:08:44 | 0:08:47 | |
So, for the latest test drive, what is your conclusion? | 0:08:47 | 0:08:52 | |
It runs a bit slow. That's why it took me so long to get here. | 0:08:52 | 0:08:56 | |
TOM LAUGHS | 0:08:56 | 0:08:57 | |
Listen, it's a 1952 watch that hasn't been... | 0:08:57 | 0:09:01 | |
..serviced, cos you haven't said you're going to buy it, et cetera, | 0:09:01 | 0:09:05 | |
so once you say you'll buy it, I'll take it, I'll get it serviced. | 0:09:05 | 0:09:08 | |
I will try, but I can't guarantee | 0:09:08 | 0:09:09 | |
that you'll have it before Christmas, | 0:09:09 | 0:09:12 | |
-because watchmakers now are just up to their kind of hilt... -OK. | 0:09:12 | 0:09:14 | |
I like the dial. | 0:09:15 | 0:09:17 | |
I actually quite like the patina on the dial. | 0:09:17 | 0:09:19 | |
I mean, listen, we both know there is a watch coming up at Phillips | 0:09:19 | 0:09:23 | |
-with a very clean dial. -Mm-hm. | 0:09:23 | 0:09:25 | |
You and me keep haggling on the price. | 0:09:26 | 0:09:29 | |
No, no. Not you and me keep haggling on the price. | 0:09:29 | 0:09:32 | |
YOU keep haggling on the price. | 0:09:32 | 0:09:34 | |
People buy art which they love. | 0:09:34 | 0:09:36 | |
They also hope it goes up, so same thing with me. | 0:09:36 | 0:09:39 | |
I buy watches that I love, | 0:09:39 | 0:09:40 | |
but I also try to make sure that what I'm buying is | 0:09:40 | 0:09:45 | |
something that is collectable and that will appreciate in the future. | 0:09:45 | 0:09:49 | |
OK. I will not go to one grand below 250. | 0:09:49 | 0:09:53 | |
It's ridiculous for me to do it. Either...give me... | 0:09:53 | 0:09:57 | |
..a quarter of a million pounds for the watch that I'm asking... | 0:09:58 | 0:10:01 | |
..or... | 0:10:01 | 0:10:02 | |
..or... | 0:10:03 | 0:10:04 | |
..and I'm not a gambling man, but I know you are... | 0:10:04 | 0:10:06 | |
..or...give me... | 0:10:07 | 0:10:10 | |
..60% of the achieved price... | 0:10:11 | 0:10:14 | |
..that the one goes for in Phillips. | 0:10:15 | 0:10:18 | |
I like the idea. But... | 0:10:18 | 0:10:20 | |
..why don't we make a deal? Let's say 50% | 0:10:21 | 0:10:24 | |
of the achieved price. | 0:10:24 | 0:10:26 | |
And we'll shake on it. | 0:10:26 | 0:10:29 | |
That way you're covered on the up side. | 0:10:29 | 0:10:31 | |
You know in the end you'll see these watches again. | 0:10:31 | 0:10:34 | |
That's why you like doing deals with me. | 0:10:34 | 0:10:36 | |
And this is a one-off, amazing patina, fantastic watch. | 0:10:36 | 0:10:40 | |
And then when I come back you'll say, "Hold on. | 0:10:40 | 0:10:42 | |
"I just have three in the safe. I don't know what to do with them." | 0:10:42 | 0:10:45 | |
Don't say that, cos that's not true, Arun. That's not true. Come on. | 0:10:45 | 0:10:49 | |
But I love winding you up. Plus I like to make you laugh, | 0:10:49 | 0:10:51 | |
because that makes you more conducive to making a deal. | 0:10:51 | 0:10:55 | |
We love the watches, both of us, and I love collecting watches but | 0:10:55 | 0:10:59 | |
with Tom it's about the deal as well, for both of us. | 0:10:59 | 0:11:03 | |
-Come on. -All right, you've got a deal. -OK, good. -Done. | 0:11:08 | 0:11:12 | |
Tom's deal to sell his watch at 50% of the auction price is in the bag. | 0:11:12 | 0:11:17 | |
But it'll only be when he gets to Geneva that'll he'll find out | 0:11:17 | 0:11:20 | |
if he's negotiated himself a bumper Christmas bonus. | 0:11:20 | 0:11:23 | |
Personal stylist Daniel Johnson | 0:11:31 | 0:11:33 | |
has only been in business for four years, | 0:11:33 | 0:11:35 | |
but the luxury stores of Mayfair | 0:11:35 | 0:11:37 | |
have quickly become his stamping ground. | 0:11:37 | 0:11:39 | |
He's had a call from a wealthy new client, who wants two | 0:11:41 | 0:11:44 | |
tailor-made suits as a Christmas present for her Russian fiance. | 0:11:44 | 0:11:48 | |
To prepare for the meeting, he's in Savile Row, picking out fabrics. | 0:11:49 | 0:11:54 | |
So the brief I've got is very, very brief. | 0:11:54 | 0:11:59 | |
I'm looking for a very expensive fabric. | 0:11:59 | 0:12:02 | |
I mean, if it's exclusive, exclusive is better than expensive. | 0:12:02 | 0:12:05 | |
It's not just about the price. | 0:12:05 | 0:12:07 | |
It's about the result, so we need to get something... | 0:12:07 | 0:12:10 | |
We need to get something exquisite. | 0:12:10 | 0:12:12 | |
The next level of luxury. | 0:12:12 | 0:12:13 | |
Like, the proper top one. | 0:12:13 | 0:12:15 | |
That's exactly what we want. | 0:12:15 | 0:12:17 | |
When Benedict Cumberbatch went to the Oscars, | 0:12:17 | 0:12:20 | |
he wore a tuxedo from Scabal. | 0:12:20 | 0:12:22 | |
Their suit fabrics are woven in a traditional mill in Yorkshire. | 0:12:22 | 0:12:25 | |
At several thousand pounds a metre, | 0:12:25 | 0:12:28 | |
some of the fabrics are worth more than their weight in gold. | 0:12:28 | 0:12:31 | |
My friends don't think I've got a real job. | 0:12:32 | 0:12:34 | |
They think I swan around Mayfair spending rich people's money. | 0:12:34 | 0:12:37 | |
Which, in essence, is true. | 0:12:37 | 0:12:39 | |
But it's still a real job. | 0:12:39 | 0:12:41 | |
So I have prepared here | 0:12:43 | 0:12:46 | |
a few of our top fabrics. | 0:12:46 | 0:12:50 | |
I could walk into any shop in Mayfair | 0:12:50 | 0:12:52 | |
and spend in excess of a few million quid quite easily. | 0:12:52 | 0:12:57 | |
Is it going to be applicable to the person that's receiving it? | 0:12:57 | 0:13:00 | |
Probably not. | 0:13:00 | 0:13:03 | |
This one is wool, Australian wool, super-fine 150, | 0:13:03 | 0:13:07 | |
with inside lines of 24-carat gold. | 0:13:07 | 0:13:12 | |
This one is 24-carat gold. This one is the platinum one. | 0:13:12 | 0:13:17 | |
Of course, it's a bit flashy. | 0:13:17 | 0:13:19 | |
-Kind of bling-bling generation, they love it. -OK. | 0:13:19 | 0:13:22 | |
Certain other clients, they would never wear it. | 0:13:22 | 0:13:25 | |
The girl I'm meeting is English, | 0:13:25 | 0:13:27 | |
but I think her husband is Russian, just assuming from the surname. | 0:13:27 | 0:13:30 | |
If he's Russian, I think you should definitely take it, because | 0:13:30 | 0:13:33 | |
these kind of fabrics, they are selling very, very well in Russia. | 0:13:33 | 0:13:37 | |
No, we can't judge all Russians the same. | 0:13:37 | 0:13:39 | |
I've had clients from Russia who just want a plain blue suit. | 0:13:39 | 0:13:43 | |
But they want the best fabric. | 0:13:43 | 0:13:44 | |
How much is that per metre? | 0:13:44 | 0:13:46 | |
This one, we are around 1,500-1,600 a metre. | 0:13:46 | 0:13:49 | |
£1,500, £1,600. | 0:13:49 | 0:13:52 | |
Some clients want diamonds and they want ostrich skin. | 0:13:52 | 0:13:56 | |
I had a fellow buy a pair of ostrich boots and a matching hat. | 0:13:56 | 0:13:59 | |
It's just so it could be seen, how much he'd spent. | 0:13:59 | 0:14:02 | |
How did he look? | 0:14:04 | 0:14:05 | |
It's not for me to say. | 0:14:05 | 0:14:07 | |
Sometimes I just find the things they want. | 0:14:07 | 0:14:10 | |
The vicuna is a different, er, | 0:14:10 | 0:14:12 | |
cup of tea. | 0:14:12 | 0:14:14 | |
So basically, this animal lives just in South America, | 0:14:14 | 0:14:17 | |
mostly in Peru, over 4,000 metres. | 0:14:17 | 0:14:20 | |
There are very few companies that can trade in vicuna | 0:14:20 | 0:14:25 | |
because it's a protected animal. | 0:14:25 | 0:14:26 | |
It's really difficult to get it. | 0:14:26 | 0:14:28 | |
Tell me, go on. Tell me how much per metre. | 0:14:28 | 0:14:31 | |
So the damage in this one, this one is the most expensive | 0:14:31 | 0:14:35 | |
fabric on Earth, | 0:14:35 | 0:14:37 | |
it's £6,000 per metre. | 0:14:37 | 0:14:39 | |
-6,000 per metre? -Yeah. | 0:14:39 | 0:14:41 | |
-And we need five. -Yeah. | 0:14:41 | 0:14:42 | |
What would it feel like to wear? | 0:14:42 | 0:14:44 | |
Have a look about this one here. | 0:14:44 | 0:14:46 | |
Daniel's client is in the middle of preparing for her wedding. | 0:14:47 | 0:14:51 | |
She's cash-rich but time-poor. | 0:14:51 | 0:14:53 | |
The choices he makes about what to show her could be the difference | 0:14:53 | 0:14:57 | |
between a one-off meeting | 0:14:57 | 0:14:58 | |
and a long-term and lucrative relationship. | 0:14:58 | 0:15:01 | |
-How is it? -It's like I'm not even wearing it. | 0:15:04 | 0:15:07 | |
Do you know, sir, the size is pretty good on you. | 0:15:07 | 0:15:09 | |
-It's not far off, is it? -Yeah. I can give you a good discount. | 0:15:09 | 0:15:12 | |
£25,000, it's yours. | 0:15:12 | 0:15:14 | |
No, honestly. | 0:15:14 | 0:15:15 | |
What, it's 24 to everybody else? | 0:15:15 | 0:15:17 | |
It's 27. For you, 25. | 0:15:17 | 0:15:20 | |
See, the thing is, Geo, I've not met this client before | 0:15:20 | 0:15:23 | |
so it needs to be something really impressive, but that is just... | 0:15:23 | 0:15:27 | |
It is. | 0:15:27 | 0:15:29 | |
I mean, it's £25,000 worth of cloth and £10,000 worth of tailoring. | 0:15:29 | 0:15:34 | |
It's beautiful, huh? | 0:15:34 | 0:15:36 | |
Well, if he doesn't like that... | 0:15:36 | 0:15:37 | |
He has to. | 0:15:37 | 0:15:39 | |
Sophie and Charlotte's Christmas launch party is three weeks away. | 0:15:44 | 0:15:48 | |
I'd really like to have a unicorn welcoming the guests into the house. | 0:15:48 | 0:15:53 | |
We have to have a unicorn. I think that really sets the tone. | 0:15:53 | 0:15:57 | |
They're hatching plans to wow high-net-worth parents | 0:15:57 | 0:16:00 | |
and persuade them to have their children's parties at Aynhoe. | 0:16:00 | 0:16:04 | |
I would say that we have the unicorn outside | 0:16:04 | 0:16:07 | |
and then as guests are coming in we then...step into Wonderland. | 0:16:07 | 0:16:12 | |
To attract interest at this end of the market, | 0:16:15 | 0:16:18 | |
standing out from the crowd is everything. | 0:16:18 | 0:16:20 | |
So for the party invitations the girls are working with Couture, | 0:16:20 | 0:16:24 | |
a specialist company who have created Christmas cards for Harrods | 0:16:24 | 0:16:27 | |
and the Royal Opera House. | 0:16:27 | 0:16:29 | |
A single handmade card can cost over £500. | 0:16:29 | 0:16:34 | |
What justifies that kind of price promises to be an eye-opener. | 0:16:34 | 0:16:37 | |
So we're going to create a theatre within a box that is | 0:16:40 | 0:16:42 | |
interactive for children. | 0:16:42 | 0:16:45 | |
So it almost becomes a toy. | 0:16:45 | 0:16:46 | |
Wow. | 0:16:46 | 0:16:48 | |
So initially, just a really clean, beautiful... | 0:16:48 | 0:16:53 | |
..box incorporating the venue. | 0:16:53 | 0:16:55 | |
I just can't believe my house is a box. | 0:16:55 | 0:16:58 | |
So then the box is lifted to reveal this golden theatre underneath. | 0:16:59 | 0:17:05 | |
I feel like you're unwrapping Christmas. | 0:17:05 | 0:17:07 | |
That says Christmas to me, unwrapping. | 0:17:07 | 0:17:09 | |
I feel like you're unwrapping a present. | 0:17:09 | 0:17:12 | |
The idea then is that behind the curtain is the actual | 0:17:12 | 0:17:14 | |
invitation itself. | 0:17:14 | 0:17:15 | |
Oh, gosh. | 0:17:15 | 0:17:16 | |
The finest-quality papers are silkscreen-printed with | 0:17:18 | 0:17:21 | |
metallic gold ink. | 0:17:21 | 0:17:23 | |
Each element is then intricately laser-cut | 0:17:23 | 0:17:26 | |
and individually assembled by hand. | 0:17:26 | 0:17:28 | |
Then you can actually spin them and move them, | 0:17:29 | 0:17:32 | |
so it's much like a theatre set. | 0:17:32 | 0:17:34 | |
That's fantastic. | 0:17:34 | 0:17:36 | |
Of course, delicate invites of this calibre | 0:17:36 | 0:17:39 | |
can't be trusted to the normal post. | 0:17:39 | 0:17:42 | |
What if I could arrange for an elf to come and deliver these? | 0:17:42 | 0:17:46 | |
I think we should do that. | 0:17:46 | 0:17:48 | |
Only if they come here first. | 0:17:48 | 0:17:50 | |
Thinking out loud, would it add anything | 0:17:51 | 0:17:54 | |
if there could be that next sensory level, | 0:17:54 | 0:17:56 | |
there's a scent that could really sum up our event together? | 0:17:56 | 0:18:01 | |
-Oh, I have warm gingerbread. -Oh! | 0:18:04 | 0:18:06 | |
Frosted tree! | 0:18:06 | 0:18:08 | |
The business that I wanted to set up was to deliver the best | 0:18:08 | 0:18:12 | |
parties in the UK and in the world. | 0:18:12 | 0:18:15 | |
And that's the single shared vision that we all have. | 0:18:15 | 0:18:18 | |
That's Christmas. | 0:18:18 | 0:18:20 | |
This is log fire and spice. | 0:18:20 | 0:18:21 | |
Yeah, that's Christmas. | 0:18:21 | 0:18:23 | |
So we need to reflect that in everything | 0:18:23 | 0:18:25 | |
from the stationery to the flowers to the catering. | 0:18:25 | 0:18:29 | |
-Oh, hello! -I think if you go out searching or chasing money | 0:18:29 | 0:18:33 | |
you're... It's false and it won't actually attract money. | 0:18:33 | 0:18:37 | |
It's a very short-term focus. | 0:18:37 | 0:18:40 | |
If you go out striving for excellence, | 0:18:40 | 0:18:42 | |
then you will naturally attract the sort of clientele that you're | 0:18:42 | 0:18:45 | |
looking to market. | 0:18:45 | 0:18:47 | |
I love that smell. | 0:18:47 | 0:18:48 | |
Oh, my goodness. | 0:18:48 | 0:18:50 | |
If we could maybe capture that into this, | 0:18:50 | 0:18:54 | |
that would be amazing. | 0:18:54 | 0:18:55 | |
I think as soon as those invitations are with our guests, that's | 0:18:55 | 0:18:59 | |
when the pressure is on and you have to deliver this event. | 0:18:59 | 0:19:03 | |
It's not playing around any more, | 0:19:03 | 0:19:05 | |
because they have an invitation and they're coming to your event. | 0:19:05 | 0:19:09 | |
-And the invitations have set the standard so high... -Absolutely. | 0:19:09 | 0:19:12 | |
..that then that sets the tone for what | 0:19:12 | 0:19:14 | |
we need to deliver at all the other stages. | 0:19:14 | 0:19:17 | |
As Christmas draws closer, vintage-watch dealer Tom Bolt is | 0:19:26 | 0:19:29 | |
sorting a few bits of festive business. | 0:19:29 | 0:19:33 | |
-How are you? -How are you? -Nice to see you. | 0:19:33 | 0:19:35 | |
He's visiting a neighbour looking to | 0:19:35 | 0:19:38 | |
buy a Christmas present for her husband. | 0:19:38 | 0:19:40 | |
The original Heuers had screw-on backs and sort of round pushers, | 0:19:40 | 0:19:44 | |
-so they were much more kind of sporty from that period. -Yeah. | 0:19:44 | 0:19:47 | |
-No, I do think that's absolutely lovely. -I'm really pleased. Good. | 0:19:47 | 0:19:50 | |
-And I like the black strap as well. -I never switch off. | 0:19:50 | 0:19:53 | |
I'm making a cup of tea and thinking about this deal. | 0:19:53 | 0:19:55 | |
I'm doing my teeth, I'm thinking about, | 0:19:55 | 0:19:57 | |
"I've got to get that repair done." | 0:19:57 | 0:19:59 | |
I'm always, always, always just on it, | 0:19:59 | 0:20:01 | |
on it, on it, you know? | 0:20:01 | 0:20:03 | |
I'd probably take, um... two grand for it. | 0:20:03 | 0:20:06 | |
-I think you'll take a bit less than that. -How much less? | 0:20:06 | 0:20:09 | |
-Well, quite a bit less. -No. No, I won't. | 0:20:09 | 0:20:11 | |
Many people say to me, | 0:20:11 | 0:20:13 | |
"Why do you bother with these smaller kind of watches? | 0:20:13 | 0:20:15 | |
"You have these huge deals going on, why do you do that?" And for me, | 0:20:15 | 0:20:18 | |
it's really, really important, because the day I can say, "Well, | 0:20:18 | 0:20:21 | |
"you know what? I'm not going to bother trying to sell that watch | 0:20:21 | 0:20:24 | |
"which has got £300 profit in it," is the day I've forgotten what | 0:20:24 | 0:20:28 | |
it was like when I first started dealing in watches, | 0:20:28 | 0:20:31 | |
and the day that I don't deserve to be earning £50,000 on watches. | 0:20:31 | 0:20:35 | |
-19 is... -Go on, go on. -Yeah? -Go on. -Right. Bloody marvellous. | 0:20:35 | 0:20:39 | |
That's fantastic. | 0:20:39 | 0:20:41 | |
Thank you. | 0:20:41 | 0:20:42 | |
Tom was familiar with the rich and famous | 0:20:48 | 0:20:50 | |
long before he began selling them watches. | 0:20:50 | 0:20:53 | |
He grew up in Hollywood with his actress mother Sarah Miles, | 0:20:53 | 0:20:57 | |
star of films like Blow Up and Ryan's Daughter, | 0:20:57 | 0:21:00 | |
and father Robert Bolt, Oscar-winning screenwriter | 0:21:00 | 0:21:04 | |
of A Man For All Seasons and Dr Zhivago. | 0:21:04 | 0:21:07 | |
Yeah, I lived in, I think, 18 different houses, I went | 0:21:07 | 0:21:10 | |
to 12 different schools by the time I was something like, I think, 14. | 0:21:10 | 0:21:14 | |
Complete kind of rock and roll childhood, if you like. | 0:21:14 | 0:21:18 | |
It was LA, it was the '70s, big hangover from sort of | 0:21:20 | 0:21:24 | |
peace and love and all that stuff. So yeah... | 0:21:24 | 0:21:27 | |
So I started sort of doing drugs | 0:21:27 | 0:21:30 | |
and kind of doing what I shouldn't do, really, | 0:21:30 | 0:21:32 | |
at a very, very young age. | 0:21:32 | 0:21:34 | |
That journey took me to zero qualifications, | 0:21:35 | 0:21:39 | |
as far as my education, it took me to being kicked out of nine | 0:21:39 | 0:21:44 | |
or 12 schools, the last of which, I was 15. | 0:21:44 | 0:21:48 | |
And by the time I was sort of 16, 17, I was living on the streets, | 0:21:48 | 0:21:53 | |
going through bins in the West End, looking for needles I could use. | 0:21:53 | 0:22:00 | |
After coming close to death, Tom got clean when he was 18. | 0:22:00 | 0:22:05 | |
Four years later, he started dealing watches. | 0:22:05 | 0:22:08 | |
He's now been clean for 29 years. | 0:22:08 | 0:22:10 | |
100%, I have an addictive personality, | 0:22:14 | 0:22:17 | |
and I think that is both a burden and a gift. | 0:22:17 | 0:22:23 | |
A burden because, you know, you have to kind of get over some | 0:22:23 | 0:22:26 | |
hurdles in your life, and a gift because, once you can turn | 0:22:26 | 0:22:32 | |
that to a positivity, it can be a great driving force. | 0:22:32 | 0:22:37 | |
Armed with a selection of the finest fabrics money can buy, | 0:22:42 | 0:22:46 | |
Daniel's meeting his client. | 0:22:46 | 0:22:48 | |
She wants two suits as a Christmas present for her fiance, | 0:22:48 | 0:22:52 | |
but busy with a wedding to plan, she can only spare ten minutes | 0:22:52 | 0:22:56 | |
for the consultation. | 0:22:56 | 0:22:58 | |
Like many of the super-rich, she's keen on going incognito. | 0:22:59 | 0:23:03 | |
So, these are the ones I've got prepared. | 0:23:05 | 0:23:08 | |
Generally, the less I know about the person, | 0:23:08 | 0:23:11 | |
the more they've got to protect. | 0:23:11 | 0:23:13 | |
This one is called a vicuna. It's really lovely when it's tailored up. | 0:23:13 | 0:23:17 | |
It's very soft, it's very light to wear. | 0:23:17 | 0:23:20 | |
-Do you think that's something he'd be interested in? -I think so, yes. | 0:23:20 | 0:23:23 | |
I think the best word to describe what I'm doing is understanding | 0:23:23 | 0:23:27 | |
and trying to understand exactly what that client's about | 0:23:27 | 0:23:30 | |
and gathering as much information as I can. | 0:23:30 | 0:23:33 | |
Because I've got to get that real strong handle on who they are, | 0:23:33 | 0:23:35 | |
where they live, how they spend their time. | 0:23:35 | 0:23:37 | |
So I'll try as much as I can to extract information without | 0:23:37 | 0:23:40 | |
seeming too probing. | 0:23:40 | 0:23:42 | |
-It is beautiful. -Now, we haven't talked about price. | 0:23:42 | 0:23:45 | |
-Oh, it... -It doesn't matter? -No. -Right, no problem. | 0:23:45 | 0:23:49 | |
No problem at all. So it's that colour, that's the one that we want. | 0:23:49 | 0:23:52 | |
Yeah, I do like that one. | 0:23:52 | 0:23:54 | |
The most expensive fabric on Earth, at £6,000 per metre, | 0:23:54 | 0:23:58 | |
a vicuna suit will set Daniel's client back £30,000, | 0:23:58 | 0:24:03 | |
and that's before the tailoring costs. | 0:24:03 | 0:24:05 | |
I thought, as a different option, | 0:24:05 | 0:24:07 | |
rather than just pure quality of the cloth, is if we could go for... | 0:24:07 | 0:24:11 | |
Well, this one, for example. | 0:24:11 | 0:24:14 | |
-Right. -So you can have... We can customise whatever... | 0:24:14 | 0:24:17 | |
I don't know if you wanted to do your name, his name, | 0:24:17 | 0:24:20 | |
-both your names, surnames, whichever you prefer. -I LOVE that. | 0:24:20 | 0:24:23 | |
I absolutely love that. | 0:24:23 | 0:24:25 | |
So we could do one in gold, the following in platinum, | 0:24:25 | 0:24:28 | |
and follow it down, and you'll get that in a full pinstripe | 0:24:28 | 0:24:31 | |
all the way through the suit. | 0:24:31 | 0:24:33 | |
If you can have anything you want, you stop wanting everything | 0:24:33 | 0:24:36 | |
and you want very specific things. | 0:24:36 | 0:24:39 | |
Can someone else have it? Not interested. | 0:24:39 | 0:24:42 | |
Is it just for me? Perfect. | 0:24:42 | 0:24:45 | |
Do you know what? I've just had an idea for, like, a wedding present. | 0:24:45 | 0:24:48 | |
-So is this...? -This is now a separate thing. -Separate from...? | 0:24:48 | 0:24:51 | |
Yes, separate from that, but it would be amazing | 0:24:51 | 0:24:54 | |
if I could have my name and his name, I think in platinum... | 0:24:54 | 0:24:59 | |
-Yes, I prefer that. -In platinum? -Yes. Going down. -OK. | 0:24:59 | 0:25:03 | |
-Yeah, absolutely. -Our full names. | 0:25:03 | 0:25:06 | |
The platinum threaded Private Line fabric is £2,500 per metre, | 0:25:06 | 0:25:11 | |
or a mere £12,500 for a suit's worth of fabric. | 0:25:11 | 0:25:15 | |
-So we've got one vicuna, one in the platinum and... -Yeah. | 0:25:15 | 0:25:20 | |
Do you know what? Out of these two, I can't quite decide, | 0:25:20 | 0:25:23 | |
-but you decide which one. -I'd go for the... Actually, | 0:25:23 | 0:25:25 | |
-it's going to be too similar to that. So maybe the blue. -OK. | 0:25:25 | 0:25:28 | |
-Maybe the blue. -Let's do that, then. I like that. | 0:25:28 | 0:25:31 | |
Now, the only thing we haven't discussed is the watches. | 0:25:31 | 0:25:33 | |
-You wanted a watch. -Oh, yeah. I did. Do you know what? Um... | 0:25:33 | 0:25:38 | |
Cos I'm running out of time, could you possibly | 0:25:38 | 0:25:41 | |
have a look at some watches and pick which will suit? | 0:25:41 | 0:25:44 | |
-No issues on the budget there? -No. | 0:25:44 | 0:25:47 | |
-Brilliant. -And I think you'll be able to figure out what watches go. | 0:25:47 | 0:25:51 | |
-Brilliant. -Aw! He'll love it! Oh, my goodness! I'm so excited now! | 0:25:51 | 0:25:54 | |
-Thank you so much. -Thank you. | 0:25:54 | 0:25:56 | |
-Take care. I'll show you out. -Oh, OK. | 0:25:56 | 0:25:58 | |
Daniel has come away with an order for three suits, | 0:26:00 | 0:26:04 | |
totalling £46,500 for the fabric alone. | 0:26:04 | 0:26:08 | |
And his client wants him to find three luxury watches - | 0:26:08 | 0:26:12 | |
one to match each suit. | 0:26:12 | 0:26:14 | |
Most of my clients, they've earned it and they've worked so hard. | 0:26:16 | 0:26:20 | |
So you don't envy people that work hard for what they've got. | 0:26:20 | 0:26:23 | |
It makes you work harder | 0:26:23 | 0:26:25 | |
because it makes you see what the result of hard work gets you. | 0:26:25 | 0:26:28 | |
With just weeks to go till Christmas, Tom is jetting to | 0:26:34 | 0:26:38 | |
Switzerland for one of the biggest events | 0:26:38 | 0:26:41 | |
in the watch-dealing calendar. | 0:26:41 | 0:26:43 | |
Geneva, centre of a luxury watch trade worth £27 billion a year, | 0:26:43 | 0:26:48 | |
is the setting for the Phillips Watch Auction, | 0:26:48 | 0:26:51 | |
where a rare Rolex is going under the hammer. | 0:26:51 | 0:26:54 | |
This is the one I sold to Michael. | 0:26:54 | 0:26:58 | |
Tom has agreed to sell his client, Arun, | 0:26:58 | 0:27:00 | |
a similar watch for half the price achieved by the Rolex at auction. | 0:27:00 | 0:27:05 | |
The events of the next few hours could make Tom a big profit, | 0:27:05 | 0:27:09 | |
or a big loss. | 0:27:09 | 0:27:11 | |
It's also a chance to meet up with old friends, like Luca Lombardi, | 0:27:14 | 0:27:18 | |
who has just spotted a watch among the lots that Tom used to own. | 0:27:18 | 0:27:22 | |
This is the watch that was used by Roger Moore in Live And Let Die | 0:27:23 | 0:27:30 | |
to free himself and Jane Seymour from the impending doom of | 0:27:30 | 0:27:34 | |
the shark tank below by this bezel rotating, which is cut like a saw. | 0:27:34 | 0:27:41 | |
I bought that watch from Christie's about 15 years ago for... | 0:27:41 | 0:27:45 | |
I think about £35,000, and everybody was like, "He's crazy!" | 0:27:45 | 0:27:49 | |
It was a broken watch, it wasn't working. | 0:27:49 | 0:27:53 | |
Well, the fact that it's in here today for, what... | 0:27:53 | 0:27:56 | |
..for probably around 150,000 says I wasn't so crazy. | 0:27:56 | 0:28:00 | |
Ah! | 0:28:00 | 0:28:01 | |
Here she is! | 0:28:01 | 0:28:02 | |
Come on, baby! | 0:28:02 | 0:28:04 | |
Tom is face-to-face at last with the timepiece his deal with Arun | 0:28:04 | 0:28:08 | |
is resting on. | 0:28:08 | 0:28:10 | |
It truly is... It truly is an absolutely phenomenal wristwatch. | 0:28:10 | 0:28:17 | |
Amazing, Luca. There's not a blemish, not a mark, | 0:28:17 | 0:28:20 | |
yet it has this slight patina of the lacquer, just gently, | 0:28:20 | 0:28:24 | |
gently lifting, just to let you know - you know what? | 0:28:24 | 0:28:27 | |
I've been on this watch for a while. | 0:28:27 | 0:28:30 | |
I hope she works her magic for me tonight. | 0:28:30 | 0:28:33 | |
Yes, one can get emotionally attached to watches, for sure, | 0:28:33 | 0:28:38 | |
but I genuinely believe that either you're a dealer or you're | 0:28:38 | 0:28:42 | |
a collector. In other words, everything of mine is for sale. | 0:28:42 | 0:28:46 | |
The only watch of mine that isn't for sale is my father's | 0:28:46 | 0:28:49 | |
stainless-steel Rolex Air King, | 0:28:49 | 0:28:52 | |
which is probably worth about £1,500. | 0:28:52 | 0:28:54 | |
But it was what opened my eyes, I think, to watches as a kid and | 0:28:54 | 0:28:59 | |
has sort of inspired me to have the business I have today, really. | 0:28:59 | 0:29:03 | |
Tonight, some of the finest | 0:29:08 | 0:29:10 | |
and rarest watches in the world will be sold. | 0:29:10 | 0:29:14 | |
With six-figure reserve prices for many timepieces in the sale, | 0:29:14 | 0:29:18 | |
auctioneer Aurel Bacs is presiding over buyers with millions to spend. | 0:29:18 | 0:29:22 | |
The group of collectors here is, in a way, like the supporters | 0:29:26 | 0:29:30 | |
of a football club. They're all buddies, they're friends, | 0:29:30 | 0:29:34 | |
they might really give each other a hard time in the saleroom, | 0:29:34 | 0:29:37 | |
when it comes to bidding against each other, but later on, you | 0:29:37 | 0:29:40 | |
find them in the hotel bar, enjoying their shared passion, watches, | 0:29:40 | 0:29:44 | |
and be good friends. | 0:29:44 | 0:29:46 | |
The watches are expected to sell for record prices. | 0:29:53 | 0:29:56 | |
To number 253... | 0:30:00 | 0:30:02 | |
The 62 reference in pink gold... | 0:30:02 | 0:30:05 | |
Now it's the turn of the Rolex. The stakes are getting higher. | 0:30:05 | 0:30:10 | |
650. Any advance on 650? | 0:30:10 | 0:30:13 | |
It's against... 680. New bidder in the room. Near to me. 680. | 0:30:13 | 0:30:17 | |
It's theatre, but actually, a theatre where the plot | 0:30:17 | 0:30:21 | |
is not yet written, | 0:30:21 | 0:30:23 | |
meaning I cannot learn my lines before the auction. | 0:30:23 | 0:30:27 | |
I have to provide them as the audience reacts to the bidding. | 0:30:27 | 0:30:32 | |
Come on, baby. | 0:30:32 | 0:30:33 | |
The bid is in the room. 700,000. 720, behind you. | 0:30:33 | 0:30:37 | |
Although I shoot from the hip and never quite know what | 0:30:37 | 0:30:40 | |
I'm doing from one second to the next, I do have a plan for a deal. | 0:30:40 | 0:30:45 | |
820. I'll take 840. | 0:30:45 | 0:30:47 | |
-850, sir. -850. Thank you, sir. 850. | 0:30:47 | 0:30:50 | |
When suddenly you're put under that pressure, that hammer | 0:30:50 | 0:30:53 | |
going down, boom, gone, sold, or not sold, or, "Have I bought it? | 0:30:53 | 0:30:57 | |
"Oh, my God!" Do you know what I mean? | 0:30:57 | 0:30:59 | |
It's... It's stressful, actually. | 0:30:59 | 0:31:02 | |
-59. -959? -Yes. | 0:31:02 | 0:31:03 | |
LAUGHTER AND HESITANT APPLAUSE | 0:31:03 | 0:31:07 | |
Fair warning! | 0:31:07 | 0:31:08 | |
CHEERING AND APPLAUSE | 0:31:13 | 0:31:16 | |
OK. 1,000,000 to a brand-new bidder on the island. | 0:31:18 | 0:31:21 | |
One million. It's not too late. You can take it up a point. | 0:31:22 | 0:31:26 | |
1,050,000, sir. | 0:31:26 | 0:31:29 | |
1,050,000. | 0:31:29 | 0:31:31 | |
It's on my right. | 0:31:33 | 0:31:35 | |
At 1,050,000. | 0:31:35 | 0:31:38 | |
Selling. Over there. Courant. OK. | 0:31:38 | 0:31:41 | |
He's just trying to squeeze every last drop. I love him for that. | 0:31:41 | 0:31:46 | |
1,050,000! | 0:31:46 | 0:31:48 | |
-Sold! -APPLAUSE | 0:31:48 | 0:31:52 | |
The watch sells for one million and fifty thousand Swiss francs. | 0:31:52 | 0:31:55 | |
By Tom's calculations, that will put him in line | 0:31:55 | 0:31:59 | |
for a £450,000 payday | 0:31:59 | 0:32:00 | |
on the deal he did with Arun. | 0:32:00 | 0:32:03 | |
But in the world of watch dealing, | 0:32:04 | 0:32:06 | |
things don't always tick along quite so smoothly. | 0:32:06 | 0:32:09 | |
I had a text from Arun. Panicking. | 0:32:09 | 0:32:13 | |
About...a few hours ago, when he saw the prices being achieved here. | 0:32:13 | 0:32:18 | |
1,200,000. | 0:32:18 | 0:32:20 | |
And, basically, in short, I could have had | 0:32:20 | 0:32:22 | |
£450,000 in my pocket there, | 0:32:22 | 0:32:26 | |
but I let Arun have it | 0:32:26 | 0:32:29 | |
for 275,000. | 0:32:29 | 0:32:31 | |
You have to take a view of things. | 0:32:32 | 0:32:34 | |
How is my friend - client, yes, but my friend - | 0:32:34 | 0:32:37 | |
going to feel walking around... | 0:32:37 | 0:32:40 | |
..knowing that.... | 0:32:41 | 0:32:43 | |
he could have bought a watch for a quarter of a million pounds | 0:32:43 | 0:32:46 | |
and for 25 grand's sake... | 0:32:46 | 0:32:48 | |
..ended up paying £450,000 | 0:32:49 | 0:32:53 | |
a few days later? I mean, how would YOU feel? | 0:32:53 | 0:32:56 | |
How much do you love me, baby? | 0:32:56 | 0:32:58 | |
Ah, you know I've always loved you. | 0:32:58 | 0:32:59 | |
You might have to shave, though, before I snog you. | 0:32:59 | 0:33:03 | |
I'm very fortunate to be able to say that | 0:33:03 | 0:33:05 | |
I don't need the £175,000 enough to make a friend feel like that. | 0:33:05 | 0:33:09 | |
I'll call you tomorrow when I'm back in the UK. | 0:33:10 | 0:33:13 | |
Tomorrow evening, all right? | 0:33:13 | 0:33:14 | |
-Call me tomorrow evening. -All right, man, take care. | 0:33:14 | 0:33:17 | |
Listen, man, I made £75,000 on a wristwatch. | 0:33:17 | 0:33:21 | |
If that isn't winning a deal, I really don't know what is. | 0:33:21 | 0:33:25 | |
Back in England, the Christmas party invitations | 0:33:28 | 0:33:30 | |
are due for delivery at Charlotte's house. | 0:33:30 | 0:33:33 | |
The new venture builds on a kids business | 0:33:35 | 0:33:38 | |
she set up five years ago with husband Dan. | 0:33:38 | 0:33:41 | |
Then we have the other small party at Aynhoe. | 0:33:41 | 0:33:44 | |
OK. It's no stress. It will be fine. | 0:33:44 | 0:33:46 | |
Her first experience of children's entertainment wasn't organising, | 0:33:46 | 0:33:49 | |
but taking part, | 0:33:49 | 0:33:51 | |
playing a princess at weekends for extra cash | 0:33:51 | 0:33:54 | |
to support her dreams of being an actress. | 0:33:54 | 0:33:56 | |
We were cast alongside one another in a comedic show. | 0:33:56 | 0:34:00 | |
And the director said to me, | 0:34:00 | 0:34:01 | |
"Do you know Daniel's a clown on the weekend?" | 0:34:01 | 0:34:04 | |
I was, like, "Is he? Well, I'm a princess. This is fabulous!" | 0:34:04 | 0:34:07 | |
The other great thing today is the invitations arrived. | 0:34:07 | 0:34:10 | |
We fell pregnant very quickly after meeting. | 0:34:10 | 0:34:13 | |
And, to cut a long story short, | 0:34:13 | 0:34:14 | |
because I was so poorly during the pregnancy, | 0:34:14 | 0:34:17 | |
by the time I got to eight months pregnant, we had £47.50 to our name. | 0:34:17 | 0:34:22 | |
So, Daniel, you'll be beginning Elf Mail. You are Chief Elf. | 0:34:22 | 0:34:27 | |
I said, "Look, we've got to go for it." | 0:34:27 | 0:34:29 | |
"We have to optimise on this £47.50. Let's start up our own business." | 0:34:29 | 0:34:34 | |
Charlotte's son was diagnosed with autism. | 0:34:34 | 0:34:37 | |
The thing that keeps me going every day is my son. | 0:34:37 | 0:34:40 | |
It's the only reason I do any of this is because of him. | 0:34:40 | 0:34:45 | |
Genuinely. | 0:34:45 | 0:34:46 | |
Just imagine an elf turning up at your door with one of these. | 0:34:46 | 0:34:49 | |
Because I want to build him a future | 0:34:49 | 0:34:52 | |
in which all the opportunities are open to him. | 0:34:52 | 0:34:55 | |
And he's already had so many opportunities, potentially, | 0:34:55 | 0:35:00 | |
taken away because of his autism. | 0:35:00 | 0:35:02 | |
-HE HUMS A FANFARE -Oh, my gosh! | 0:35:04 | 0:35:06 | |
So I want to be able to open up the world to him in a way | 0:35:06 | 0:35:11 | |
that, you know, otherwise, I maybe couldn't, if I didn't work so hard. | 0:35:11 | 0:35:14 | |
-You got the Aynhoe giraffe at the back... -Wow! -..in the stage, but... | 0:35:14 | 0:35:17 | |
-I love it. -..it gets better. | 0:35:17 | 0:35:19 | |
-Ready? -LAUGHTER | 0:35:19 | 0:35:21 | |
As if! | 0:35:21 | 0:35:22 | |
SHE IMITATES A FANFARE | 0:35:23 | 0:35:25 | |
Come on then, Brisco, I want to see this elf. | 0:35:27 | 0:35:29 | |
# Na-na-na-na-na-nah... Christmas elf! # | 0:35:29 | 0:35:33 | |
I love it! | 0:35:33 | 0:35:35 | |
Jingly bells. | 0:35:35 | 0:35:36 | |
Ooh! | 0:35:38 | 0:35:40 | |
Nearly. | 0:35:40 | 0:35:41 | |
What car DOES an elf drive? | 0:35:41 | 0:35:43 | |
We had a lot of discussions in the office. | 0:35:43 | 0:35:45 | |
It's got to be genuine. | 0:35:45 | 0:35:46 | |
And we've decided that the most realistic car | 0:35:46 | 0:35:49 | |
that an elf would drive is a Renault Scenic. | 0:35:49 | 0:35:51 | |
The invites are targeting 60 of Sophie and Charlotte's | 0:35:54 | 0:35:58 | |
most valuable clients - | 0:35:58 | 0:35:59 | |
the hope being that their first taste of an Aynhoe children's party | 0:35:59 | 0:36:03 | |
will pave the way for future bookings. | 0:36:03 | 0:36:05 | |
HORN BEEPS | 0:36:08 | 0:36:09 | |
Invites coming through! I'm a Christmas elf! | 0:36:09 | 0:36:12 | |
I really hope everyone's going to turn up. | 0:36:12 | 0:36:14 | |
So, fingers crossed. | 0:36:17 | 0:36:19 | |
Boys, come forward. Hello. | 0:36:19 | 0:36:21 | |
Hello. Nice to see you both. | 0:36:21 | 0:36:24 | |
Can I give this to you, boys? | 0:36:24 | 0:36:25 | |
You're now formally invited by Father Christmas and all the elves. | 0:36:25 | 0:36:29 | |
-Don't fight over it! -We're very excited. | 0:36:29 | 0:36:32 | |
One down, 59 to go. | 0:36:32 | 0:36:35 | |
And...obviously you have a dancing giraffe, | 0:36:35 | 0:36:38 | |
because every invite needs a dancing giraffe, doesn't it? | 0:36:38 | 0:36:41 | |
Daniel works from 6am till midnight | 0:36:46 | 0:36:48 | |
to keep his growing list of clients stocked up for Christmas. | 0:36:48 | 0:36:52 | |
He's in Jermyn Street to source some evening wear | 0:36:54 | 0:36:56 | |
from master tailor Emma Willis. | 0:36:56 | 0:36:59 | |
-Emma, nice to see you. Are you well? -Great to see you too. | 0:36:59 | 0:37:02 | |
Cashmere? | 0:37:02 | 0:37:03 | |
Emma has a reputation as the finest bespoke shirt-maker in London. | 0:37:03 | 0:37:07 | |
-Christmas getting busy yet? -Yes. Very busy. | 0:37:07 | 0:37:11 | |
And our factories, where we make everything, | 0:37:11 | 0:37:13 | |
it's just completely frenetic. | 0:37:13 | 0:37:15 | |
And crazy. But it's fun. It's the best time of year. | 0:37:15 | 0:37:18 | |
-Evening wear. Bow tie and the pins. -The studs? -For down the front. | 0:37:18 | 0:37:23 | |
Yes, absolutely. We've got all the little handmade gold acorns | 0:37:23 | 0:37:27 | |
and we can do them silver or silver gilt. | 0:37:27 | 0:37:29 | |
-If you've got some in silver, that'd be amazing. -Yes. | 0:37:29 | 0:37:32 | |
We've got cuff links to match, if you wanted them. | 0:37:32 | 0:37:35 | |
-He's got cuff links. That's absolutely fine. -OK. | 0:37:35 | 0:37:38 | |
The acorn gold studs alone cost £1,200 per button. | 0:37:38 | 0:37:42 | |
The silver gilt, a mere £750. | 0:37:42 | 0:37:46 | |
The evening shirt either has two, three, or four studs. | 0:37:46 | 0:37:50 | |
Can I take five? Because, no doubt, one will get lost. | 0:37:50 | 0:37:52 | |
-That's a good idea. -Right. We'll take five. | 0:37:52 | 0:37:54 | |
The surroundings, in Mayfair, very easy to get drawn in and seduced by. | 0:37:54 | 0:37:58 | |
Bowties, have you got any bowties I can take with me? | 0:37:58 | 0:38:01 | |
You've got to remember your role. Because I'm not able to spend | 0:38:01 | 0:38:06 | |
those levels of my own money | 0:38:06 | 0:38:08 | |
on super-luxury. | 0:38:08 | 0:38:10 | |
You've got to work hard not to get entranced by it. | 0:38:10 | 0:38:13 | |
Either... You've got... | 0:38:13 | 0:38:14 | |
This is the one, obviously, self-tied, | 0:38:14 | 0:38:16 | |
or you can tie it yourself, which is probably smarter, I think. | 0:38:16 | 0:38:19 | |
-You can play around with it a little bit. -Yes. | 0:38:19 | 0:38:21 | |
-And you can get that soft look. -Your own shape, as well. | 0:38:21 | 0:38:24 | |
Daniel set up his business four years ago, when he was 24. | 0:38:24 | 0:38:28 | |
From humble beginnings in Yorkshire, | 0:38:29 | 0:38:31 | |
he's dragged himself up by the bootstraps. | 0:38:31 | 0:38:34 | |
He's about to move into a new flat in Fulham. | 0:38:34 | 0:38:37 | |
I started this business in the middle of a recession | 0:38:39 | 0:38:42 | |
when there were no jobs around. | 0:38:42 | 0:38:45 | |
And now wealth is returning | 0:38:45 | 0:38:47 | |
and people have got more disposable income available. | 0:38:47 | 0:38:50 | |
So, it's a perfect time, really, | 0:38:50 | 0:38:51 | |
for me to start growing this business properly. | 0:38:51 | 0:38:54 | |
It's just a week until party planner Sophie | 0:39:01 | 0:39:03 | |
opens the doors of Aynhoe Park for the Christmas party. | 0:39:03 | 0:39:07 | |
Hello. | 0:39:08 | 0:39:09 | |
Right. What does everybody want for breakfast? | 0:39:09 | 0:39:13 | |
Sophie was 23 and running her own clothing company | 0:39:13 | 0:39:16 | |
when she met her partner James, fell in love, | 0:39:16 | 0:39:19 | |
and joined him on his 250-acre estate. | 0:39:19 | 0:39:22 | |
I did grow up in a different environment to here. | 0:39:27 | 0:39:30 | |
When I first walked in, I... | 0:39:30 | 0:39:32 | |
..I just was overwhelmed, and, I think, sometimes I forget | 0:39:33 | 0:39:38 | |
that people might have that same reaction when they come here. | 0:39:38 | 0:39:42 | |
-Morning, all. -Morning! | 0:39:42 | 0:39:44 | |
Sophie and James have turned the house into a successful venue, | 0:39:46 | 0:39:49 | |
regularly hosting exclusive events. | 0:39:49 | 0:39:51 | |
It is, basically, a bigger version of any family house. It's crazy. | 0:39:53 | 0:39:59 | |
We have lots of people here all the time. Coming and going. | 0:39:59 | 0:40:03 | |
This is going to be your new bar. | 0:40:03 | 0:40:05 | |
Oh! Wow! | 0:40:05 | 0:40:07 | |
You know, chefs might be coming into the house. | 0:40:07 | 0:40:09 | |
Hi. | 0:40:09 | 0:40:10 | |
Builders. | 0:40:10 | 0:40:12 | |
All this is reusable mahogany. | 0:40:12 | 0:40:14 | |
So it's all recycled, so it's from old, old tables. | 0:40:14 | 0:40:17 | |
It is a juggling act. | 0:40:19 | 0:40:20 | |
I'm juggling work, I'm juggling the house, I'm juggling children, | 0:40:20 | 0:40:24 | |
childcare, we're a very busy household. | 0:40:24 | 0:40:27 | |
Sophie's life is going to get even busier | 0:40:30 | 0:40:32 | |
if the new venture with Charlotte goes to plan. | 0:40:32 | 0:40:35 | |
Welcome to my bar. | 0:40:35 | 0:40:37 | |
-It's a pretty lovely bar. -Thank you very much. | 0:40:37 | 0:40:39 | |
-Unfortunately, there's no-one to serve us today. -What? -I know. | 0:40:39 | 0:40:42 | |
It's gin o'clock, Sophie. Don't do this to me. | 0:40:42 | 0:40:45 | |
I know. It definitely feels that way. | 0:40:45 | 0:40:47 | |
Meanwhile, master baker Gareth has decided to construct | 0:40:49 | 0:40:52 | |
an architectural masterpiece for the party. | 0:40:52 | 0:40:56 | |
-Oh, my goodness! -So, we're going to try to incorporate | 0:40:56 | 0:40:58 | |
the whole of the house, not just the main house. | 0:40:58 | 0:41:01 | |
We're going to try and incorporate the wings, as well. | 0:41:01 | 0:41:03 | |
This is going to be...a cake. | 0:41:03 | 0:41:06 | |
-The whole thing? -The whole thing. -OK. | 0:41:06 | 0:41:08 | |
So, how big are we talking? | 0:41:08 | 0:41:11 | |
About a metre and a half by a metre and a half. | 0:41:12 | 0:41:15 | |
That seems huge. Have you any way you can show us? | 0:41:15 | 0:41:17 | |
-I've got these boards. -OK. -Here. | 0:41:17 | 0:41:19 | |
-OK. So, is it like one of them? -All three. | 0:41:20 | 0:41:25 | |
-No! -Three? -Yeah. | 0:41:25 | 0:41:26 | |
Erm, OK. | 0:41:26 | 0:41:28 | |
-This will get out of the door? Have you tested it? -The boards... | 0:41:30 | 0:41:33 | |
It will be transported on each individual board. | 0:41:33 | 0:41:36 | |
And then, when we're there, we need to connect it all together. | 0:41:36 | 0:41:39 | |
It should... | 0:41:39 | 0:41:41 | |
-Should all fit inside the car. -It should? | 0:41:41 | 0:41:44 | |
So, is this the biggest cake you've ever made before? | 0:41:44 | 0:41:47 | |
-Yes. This is the biggest cake. -By a long way? -By a long way. | 0:41:47 | 0:41:51 | |
With 90 eggs, 25 kilos of fondant icing, | 0:41:51 | 0:41:55 | |
and a panoply of luxury spices, | 0:41:55 | 0:41:57 | |
Gareth's cake will cost over £1,000 | 0:41:57 | 0:42:00 | |
in ingredients and materials alone. | 0:42:00 | 0:42:02 | |
There'll be little things like the trees and the shrubs, | 0:42:03 | 0:42:06 | |
we can do all of those beforehand. | 0:42:06 | 0:42:08 | |
But the actual cake itself is all last-minute. | 0:42:08 | 0:42:11 | |
Gareth will be putting in 200 hours of his time | 0:42:11 | 0:42:14 | |
to bring the ambitious vision to life. | 0:42:14 | 0:42:17 | |
To buy this colossal confection would cost a staggering £10,000. | 0:42:17 | 0:42:22 | |
Unfortunately, I can't take any more orders on to get this job done. | 0:42:23 | 0:42:28 | |
So... It's kind of... This has got to work. | 0:42:28 | 0:42:31 | |
This has got to be the one cake that's going to... | 0:42:31 | 0:42:35 | |
-Gareth, I feel horribly responsible now. You have a... -It's... | 0:42:35 | 0:42:39 | |
I say it's fine, it will work. It HAS to work. | 0:42:39 | 0:42:42 | |
If it doesn't work, then it's not fine, | 0:42:42 | 0:42:44 | |
but I think there's a lot of new skills involved | 0:42:44 | 0:42:47 | |
in doing this cake, | 0:42:47 | 0:42:48 | |
which is great for me, so I get to practise it. | 0:42:48 | 0:42:50 | |
I just want to showcase what can be done out of food, really. | 0:42:50 | 0:42:53 | |
The joy of Christmas takes many forms, | 0:42:56 | 0:42:59 | |
and for vintage-watch dealer Tom | 0:42:59 | 0:43:01 | |
it's all about the thrill of the deal. | 0:43:01 | 0:43:04 | |
This Christmas is shaping up to be, possibly, | 0:43:05 | 0:43:08 | |
the best Christmas, business-wise, I've ever had. | 0:43:08 | 0:43:11 | |
Everybody loves a bit of bling at Christmas. | 0:43:11 | 0:43:13 | |
Tom is in Marylebone to see a man about a watch. | 0:43:15 | 0:43:18 | |
Vintage-car dealer Dave Clark knows his motors, | 0:43:22 | 0:43:25 | |
but today it's a Patek Philippe timepiece that he's trying to flog. | 0:43:25 | 0:43:30 | |
Tom's already got an offer for £38,000 from a buyer | 0:43:30 | 0:43:34 | |
who wants the watch shipped to Hong Kong | 0:43:34 | 0:43:37 | |
in time for Christmas. | 0:43:37 | 0:43:38 | |
But if Tom's going to turn a profit, | 0:43:38 | 0:43:40 | |
he has to persuade Dave to sell it for the right price. | 0:43:40 | 0:43:43 | |
Um, only because there is a slight... | 0:43:43 | 0:43:46 | |
-..issue with the watch, in that... -It's gone up in price a lot? | 0:43:47 | 0:43:51 | |
..the lugs, if you look, have been repaired. | 0:43:51 | 0:43:54 | |
Because one dips down quite heavily, like that, slipping down. | 0:43:54 | 0:43:58 | |
But would that work not be, like, some history to it? | 0:43:58 | 0:44:01 | |
-It'd be worth more? -Absolutely. If you can tell me. | 0:44:01 | 0:44:04 | |
If you can give me an affidavit saying that Steve McQueen | 0:44:04 | 0:44:07 | |
fell off his motorcycle and basically damaged the lug! | 0:44:07 | 0:44:11 | |
-There we are. -Yes, it's got a premium to it. | 0:44:11 | 0:44:13 | |
I strongly believe that | 0:44:13 | 0:44:15 | |
in a business that involves buying and selling, | 0:44:15 | 0:44:19 | |
buying is the most important thing. | 0:44:19 | 0:44:21 | |
If you buy right, you can always sell. | 0:44:21 | 0:44:23 | |
So, for me, I'll put more energy into buying | 0:44:23 | 0:44:28 | |
than I will into selling. | 0:44:28 | 0:44:30 | |
My client is willing to buy it. | 0:44:30 | 0:44:32 | |
But, I think you mentioned, you wanted in the region of 30s for it. | 0:44:32 | 0:44:36 | |
Um, I can't... | 0:44:36 | 0:44:39 | |
I have to say to my client, look, top of the case has had some issues. | 0:44:39 | 0:44:42 | |
It's still a fantastic watch. | 0:44:42 | 0:44:44 | |
Would you entertain... | 0:44:44 | 0:44:45 | |
Would you entertain a bid of 25? | 0:44:49 | 0:44:51 | |
Er, no. | 0:44:51 | 0:44:53 | |
-Are you sure? 26. Last shout. -No. | 0:44:56 | 0:45:00 | |
-Are you sure? -Yeah. I'm sure. | 0:45:00 | 0:45:02 | |
-Are you sure, now? -Absolutely 100% positive. | 0:45:03 | 0:45:07 | |
I think being a salesman often implies | 0:45:07 | 0:45:11 | |
a bit wide, a bit dodgy. | 0:45:11 | 0:45:12 | |
Final shout. | 0:45:12 | 0:45:14 | |
-26,500 quid. -There you go. Deal. | 0:45:15 | 0:45:18 | |
Ha-ha-ha! I love you, David! Ha-ha-ha-ha! | 0:45:18 | 0:45:21 | |
BEEPING INCREASES IN SPEED | 0:45:21 | 0:45:24 | |
-BUMP -Ooh! | 0:45:24 | 0:45:26 | |
What was that? | 0:45:27 | 0:45:29 | |
You probably... It just hit the exhaust, Tom. I think. | 0:45:29 | 0:45:32 | |
At £26,500, Tom gets the result he needs, | 0:45:32 | 0:45:36 | |
knocking almost five grand off Dave's asking price | 0:45:36 | 0:45:39 | |
and making a tidy profit of over £10,000. | 0:45:39 | 0:45:43 | |
I buy and sell things I genuinely love and believe in. | 0:45:44 | 0:45:48 | |
So, that's why I'm a good salesman. | 0:45:48 | 0:45:51 | |
It's the day before the children's Christmas party | 0:45:55 | 0:45:58 | |
and Sophie has opened up the house to her suppliers. | 0:45:58 | 0:46:01 | |
Stage one is for the florists and the balloon girls | 0:46:02 | 0:46:05 | |
to decorate the four main rooms. | 0:46:05 | 0:46:07 | |
Hello, ladies. | 0:46:09 | 0:46:11 | |
Oh, my God! it's really coming together. | 0:46:11 | 0:46:14 | |
There's a lot going on today but it's all coming together. | 0:46:17 | 0:46:19 | |
Everybody's working really hard at their certain areas. | 0:46:19 | 0:46:23 | |
-We're on schedule! -Yeah, we are on schedule | 0:46:23 | 0:46:25 | |
because you've got to leave at three and I didn't know that. | 0:46:25 | 0:46:29 | |
-Hello! -Hi. Come in. -How are you? -OK, babe. -How are you? -Good. | 0:46:30 | 0:46:34 | |
Everything's going really well. | 0:46:34 | 0:46:36 | |
So, those invitations just took it to another level. | 0:46:36 | 0:46:39 | |
Except, somebody rang me and said, | 0:46:39 | 0:46:42 | |
"If the invitation looks like that, you've got a lot to live up to." | 0:46:42 | 0:46:47 | |
-You've set the bar. -Exactly. You've set the bar now, Sophie. | 0:46:47 | 0:46:51 | |
With the rooms completed, | 0:46:52 | 0:46:54 | |
there's one major ingredient still to arrive - | 0:46:54 | 0:46:57 | |
the cake. | 0:46:57 | 0:46:59 | |
-I can't wait to see it. Can we see it? -You can see it. | 0:47:01 | 0:47:04 | |
-We did it. -Yay! -Let's go! | 0:47:04 | 0:47:07 | |
Here we go. | 0:47:07 | 0:47:09 | |
-Here it is. -Oh, for goodness' sake! | 0:47:09 | 0:47:11 | |
Oh, my God. | 0:47:11 | 0:47:13 | |
BOTH WOMEN GASP | 0:47:13 | 0:47:15 | |
-Oh, wow! It is...unbe... Oh, my goodness. -Oh, wow! | 0:47:15 | 0:47:20 | |
-I don't know how much more I can... Oh, my goodness. -It's immaculate! | 0:47:20 | 0:47:24 | |
-Oh, my... -Oh, my God. I'm crying. I'm such a loser. | 0:47:26 | 0:47:29 | |
Ah! Ah! | 0:47:32 | 0:47:33 | |
Wow! | 0:47:33 | 0:47:34 | |
It's just incredible. | 0:47:34 | 0:47:36 | |
It's actually cake of the house. | 0:47:36 | 0:47:39 | |
I just don't want to chop it up. I want it to stay like this. | 0:47:39 | 0:47:44 | |
Gareth will be adding seasonal figures | 0:47:44 | 0:47:46 | |
and frosting as the finishing touches, | 0:47:46 | 0:47:49 | |
but that will have to wait until the morning. | 0:47:49 | 0:47:52 | |
Daniel has an appointment at Jaeger-LeCoultre, | 0:47:59 | 0:48:02 | |
one of the world's most exclusive watch stores. | 0:48:02 | 0:48:05 | |
A classic reverso. You can flip it. | 0:48:05 | 0:48:08 | |
He's looking for three timepieces to complement the suit material | 0:48:08 | 0:48:12 | |
purchased by his mystery client. | 0:48:12 | 0:48:14 | |
-Can I try this one? -Of course. Absolutely. | 0:48:14 | 0:48:16 | |
What's the price on this one? | 0:48:16 | 0:48:18 | |
So, the price for this one is upon request. | 0:48:18 | 0:48:22 | |
But, try it on and tell me what you think. | 0:48:22 | 0:48:24 | |
It's a brand-new piece. Novelty 2015. | 0:48:24 | 0:48:27 | |
It actually just arrived this morning in our boutique. | 0:48:28 | 0:48:31 | |
-What do you think? -I like this one. | 0:48:32 | 0:48:35 | |
Because it is the most expensive out of the three. | 0:48:35 | 0:48:37 | |
So, of course I like this one. | 0:48:37 | 0:48:39 | |
-Does this chime? -It chimes. | 0:48:39 | 0:48:41 | |
-RAPID HIGH-PITCHED CHIMES -And it's going to tell you the time. | 0:48:41 | 0:48:45 | |
So, this is going with a Diamond Chip fabric. | 0:48:46 | 0:48:48 | |
So it matches up quite nice. | 0:48:48 | 0:48:50 | |
We could actually make a blue strap, a blue strap matching the fabric. | 0:48:50 | 0:48:53 | |
I think that's fine. I think something grey, maybe, on this one. | 0:48:53 | 0:48:57 | |
-That, as it is. Perfect. -Yeah. | 0:48:58 | 0:49:01 | |
This one as it is. | 0:49:01 | 0:49:03 | |
The combined price of the three watches, including VAT, | 0:49:05 | 0:49:09 | |
is in the region of three-quarters of a million pounds. | 0:49:09 | 0:49:13 | |
Added to the £46,500 worth of finest fabric for the suits, | 0:49:13 | 0:49:18 | |
Daniel's total spend on behalf of his client is around £800,000. | 0:49:18 | 0:49:24 | |
When I started this as a hobby, seven years ago, | 0:49:27 | 0:49:29 | |
doing it for friends, I would never, ever have imagined | 0:49:29 | 0:49:32 | |
that I would walk down Bond Street, Savile Row and... | 0:49:32 | 0:49:35 | |
..connect a client to a brand that essentially means | 0:49:35 | 0:49:38 | |
almost a million pounds changes hands. | 0:49:38 | 0:49:41 | |
# Fly me to the moon | 0:49:41 | 0:49:44 | |
# Let me play among the stars | 0:49:44 | 0:49:48 | |
# Let me see what spring is like... # | 0:49:49 | 0:49:51 | |
Tom's Rolls-Royce Phantom Coupe is a car with a six-figure price tag | 0:49:51 | 0:49:56 | |
that he took in part exchange on one of his watch deals. | 0:49:56 | 0:50:00 | |
I have to say, I think it's quite cool. | 0:50:01 | 0:50:03 | |
But, much as he's become accustomed to driving it... | 0:50:05 | 0:50:08 | |
..the chance of another deal always comes first. | 0:50:10 | 0:50:13 | |
And Tom has a potential buyer. | 0:50:15 | 0:50:17 | |
I was chatting to a friend of mine, Trevor. | 0:50:17 | 0:50:20 | |
And he, quite off-the-cuff, | 0:50:21 | 0:50:23 | |
just said how his dream car is a Phantom Coupe. | 0:50:23 | 0:50:26 | |
And I said, "Ah!" | 0:50:26 | 0:50:28 | |
"I can't believe it." It was that bizarre. | 0:50:28 | 0:50:31 | |
And so he then gets all in a fluster and said, | 0:50:31 | 0:50:33 | |
"I want to see it! I want to see it!" | 0:50:33 | 0:50:35 | |
So, I'm now going to see Trevor to, hopefully, tempt him | 0:50:35 | 0:50:39 | |
into buying the Phantom Coupe. | 0:50:39 | 0:50:41 | |
This isn't the kind of car you buy on a SHOESTRING. | 0:50:41 | 0:50:45 | |
-Hello, mate. How are you? -Great to see you. -You too, mate. | 0:50:45 | 0:50:48 | |
Really nice. | 0:50:48 | 0:50:50 | |
Look. Damage. | 0:50:50 | 0:50:51 | |
Chip. No. | 0:50:51 | 0:50:52 | |
-It comes off. -You have just no... -Tyre-kick somewhere else. | 0:50:54 | 0:50:57 | |
Now that you're playing villains, this is the perfect's villain's car. | 0:50:57 | 0:51:01 | |
-No, I'm not. This is just... -It's a perfect car. | 0:51:01 | 0:51:04 | |
It's too big. It's too long. | 0:51:04 | 0:51:06 | |
Come on. I know you're desperately trying to find | 0:51:06 | 0:51:09 | |
something to tyre-kick. | 0:51:09 | 0:51:10 | |
I could never get away with driving a car like this. | 0:51:10 | 0:51:12 | |
You're the one that said you wanted it! | 0:51:12 | 0:51:14 | |
There's a difference between getting away with driving it... | 0:51:14 | 0:51:17 | |
It's a great car but... | 0:51:17 | 0:51:19 | |
-Come on! -Appalling! | 0:51:21 | 0:51:23 | |
Just... | 0:51:23 | 0:51:24 | |
Fantastic! | 0:51:26 | 0:51:27 | |
-This is just, you know... -OK, you say that. | 0:51:27 | 0:51:30 | |
-Are you telling me... Hang on, hang on. -I like the wood. | 0:51:30 | 0:51:33 | |
Hang on, are you telling me that | 0:51:33 | 0:51:35 | |
when you're driving along of an evening, you wouldn't go, | 0:51:35 | 0:51:38 | |
"You know what, let's have a little light on the roof." | 0:51:38 | 0:51:41 | |
Oh, no. I think it's a fantastic thing. | 0:51:41 | 0:51:43 | |
I think it's really essential. | 0:51:43 | 0:51:45 | |
I can tell you what's going to happen because... He's going to... | 0:51:45 | 0:51:48 | |
I'm going to get a text in a day, he's going to go, | 0:51:48 | 0:51:51 | |
-"Oh, my God, I love this car." -Yes. | 0:51:51 | 0:51:53 | |
"Oh, my God, this car is like nothing else." | 0:51:53 | 0:51:55 | |
Than he'll get a text in two days... | 0:51:55 | 0:51:57 | |
Saying, "You know what, it's not for me. Cheers for the loan." | 0:51:57 | 0:52:00 | |
-And then, in three days,... -"Come and pick it up!" | 0:52:00 | 0:52:03 | |
In three days, it'll be, "Tom, you know, I really loved that car." | 0:52:03 | 0:52:07 | |
-How did I guess? -We can do a good deal. | 0:52:07 | 0:52:10 | |
This deal's been done. I should be going, | 0:52:10 | 0:52:12 | |
"Oh, my God, that's just amazing." | 0:52:12 | 0:52:14 | |
Don't drop them. | 0:52:14 | 0:52:15 | |
Go on, then, take me home. | 0:52:17 | 0:52:19 | |
But as soon as this deal's done, I'll be thinking about | 0:52:19 | 0:52:22 | |
the next deal. What's on? Not because of...greed, | 0:52:22 | 0:52:25 | |
but because... | 0:52:25 | 0:52:27 | |
Perhaps a chronic lack of self-worth. And I need the deal | 0:52:27 | 0:52:31 | |
to make me feel better about me, I guess. I don't know. | 0:52:31 | 0:52:33 | |
Trevor bought the Rolls-Royce, | 0:52:36 | 0:52:38 | |
netting Tom a handy £25,000 on the deal. | 0:52:38 | 0:52:41 | |
The big day of the Christmas party has arrived. | 0:52:45 | 0:52:48 | |
It's 9am, but Sophie and Charlotte | 0:52:48 | 0:52:50 | |
have already been working for three hours. | 0:52:50 | 0:52:53 | |
Well, we've got basically an hour before I'd like to have | 0:52:55 | 0:52:59 | |
everything ready but, in that time, I've still got lots to do. | 0:52:59 | 0:53:03 | |
And, I've just noticed that somebody's moved some of my things. | 0:53:04 | 0:53:07 | |
From here. So, where's that gone? | 0:53:07 | 0:53:09 | |
It all seems so calm when you're setting up. | 0:53:09 | 0:53:11 | |
"Oh, this is lovely, let's be mates." | 0:53:11 | 0:53:13 | |
And then, on the day, it really gets wild and time goes like this. | 0:53:13 | 0:53:17 | |
You think, "I've got an hour." | 0:53:17 | 0:53:18 | |
An hour is like a minute in the events world. | 0:53:18 | 0:53:21 | |
That's pretty... pretty close to the wire. | 0:53:21 | 0:53:23 | |
The party has taken 70 people to organise | 0:53:26 | 0:53:29 | |
and a staggering 1,500 man-hours. | 0:53:29 | 0:53:32 | |
The estimated budget of what they've pulled together is £100,000. | 0:53:33 | 0:53:37 | |
Currently, Gareth the cake-maker has gone AWOL. | 0:53:40 | 0:53:44 | |
He should have been here 20 minutes ago. He's not here yet. | 0:53:44 | 0:53:47 | |
Half the cake is not finished. | 0:53:47 | 0:53:48 | |
The cake absolutely can't be seen as it is now. | 0:53:48 | 0:53:51 | |
I said that I want everyone ready by 10:30 | 0:53:51 | 0:53:54 | |
because we anticipate the guests are going to start coming early, | 0:53:54 | 0:53:57 | |
so that's ten minutes. | 0:53:57 | 0:53:58 | |
That's the two top sheets that you need. | 0:53:58 | 0:54:00 | |
You printed all of their addresses, Charlotte. | 0:54:00 | 0:54:02 | |
OK. Good. I need those for later. | 0:54:02 | 0:54:04 | |
BREAKING GLASS | 0:54:04 | 0:54:05 | |
-Oh! -What? -A massive smash. There's something smashed. | 0:54:05 | 0:54:09 | |
There's a broken window at the main entrance, | 0:54:12 | 0:54:15 | |
and with 60 children about to arrive, | 0:54:15 | 0:54:17 | |
it's a health and safety nightmare. | 0:54:17 | 0:54:19 | |
And there's an even bigger problem - the unicorn has gone missing. | 0:54:21 | 0:54:25 | |
-What about the unicorn? -I haven't seen it. Have you seen it? | 0:54:26 | 0:54:30 | |
I'm now going to find the unicorn. | 0:54:30 | 0:54:33 | |
At the end of the day, it's down to you to make it a success. | 0:54:34 | 0:54:37 | |
And I have no qualms about doing any role, | 0:54:37 | 0:54:40 | |
if it makes the event successful. | 0:54:40 | 0:54:42 | |
-Hi, I'm Charlotte. Nice to meet you. -Hello, Charlotte. | 0:54:42 | 0:54:44 | |
There's guests here. So please position yourselves. | 0:54:44 | 0:54:47 | |
-Yes, we are. -How long until you'll be in place? | 0:54:47 | 0:54:49 | |
I'm just going to take his head collar off and then we'll be round. | 0:54:49 | 0:54:52 | |
Excellent. | 0:54:52 | 0:54:53 | |
You're with the elf, Sparkles McJangles, she'll assist you. | 0:54:53 | 0:54:55 | |
If you could be in place in under five, that'd be great. | 0:54:55 | 0:54:58 | |
Thank you so much. | 0:54:58 | 0:54:59 | |
With minutes to go, Gareth's cutting it fine. | 0:55:05 | 0:55:08 | |
-Two minutes. -Two? | 0:55:09 | 0:55:12 | |
Some snow on the grass, as well, please. | 0:55:12 | 0:55:14 | |
To be a great event planner, you have to be someone | 0:55:14 | 0:55:17 | |
who's completely willing to get their hands dirty. | 0:55:17 | 0:55:20 | |
Yeah! | 0:55:32 | 0:55:33 | |
This way. Hello. Welcome to Wonderland! | 0:55:33 | 0:55:37 | |
-Thank you very much. -Hello. | 0:55:37 | 0:55:39 | |
Our discerning clients have high expectations. | 0:55:39 | 0:55:42 | |
We want to create a...otherworldly experience for them. | 0:55:42 | 0:55:46 | |
I didn't know what to expect. | 0:55:49 | 0:55:51 | |
Everything's coming together. Yeah. | 0:55:55 | 0:55:57 | |
-Any wipes? -Do you know what? | 0:55:59 | 0:56:02 | |
Come on, boys and girls. | 0:56:16 | 0:56:19 | |
-Who likes Christmas? -Yeah! | 0:56:19 | 0:56:21 | |
So far, everybody's having an amazing time. | 0:56:24 | 0:56:26 | |
So I just need this last element to go well and then...job done. | 0:56:26 | 0:56:31 | |
Is that you, Santa Claus? | 0:56:31 | 0:56:32 | |
Santa's coming! | 0:56:32 | 0:56:34 | |
-I've heard that you've all been very, very good this year! -YES! | 0:56:34 | 0:56:39 | |
No matter what the kids think, the real customers - | 0:56:41 | 0:56:44 | |
when it comes to securing future bookings - are the parents. | 0:56:44 | 0:56:48 | |
Everything's been so beautifully thought out | 0:56:49 | 0:56:52 | |
and it makes it kind of effortless, as well, when you're here. | 0:56:52 | 0:56:54 | |
Your children just sort of wandering from room to room, | 0:56:54 | 0:56:57 | |
to one amazing thing to another. | 0:56:57 | 0:56:58 | |
I have to say, the grown-ups are very well looked after, as well, | 0:56:58 | 0:57:01 | |
which is a very important component | 0:57:01 | 0:57:03 | |
of a good children's party, don't you think? | 0:57:03 | 0:57:05 | |
Well, I had two Bloody Marys and they were absolutely delicious. Yes. | 0:57:05 | 0:57:09 | |
I think there won't be a person coming here today | 0:57:10 | 0:57:13 | |
who isn't sort of thinking, "OK, someone's just raised the bar | 0:57:13 | 0:57:16 | |
"on children's parties!" Yeah. | 0:57:16 | 0:57:18 | |
It's the most magical place you can ever go to. | 0:57:18 | 0:57:21 | |
I mean, I wish I'd have gone to places like this when I was a kid. | 0:57:21 | 0:57:23 | |
It's absolutely beautiful. | 0:57:23 | 0:57:25 | |
The interior's fantastic and everybody's so kind. | 0:57:25 | 0:57:27 | |
-Did you have a nice time? -Yeah. -Yeah? | 0:57:27 | 0:57:30 | |
I normally finish on Christmas Eve at about half past five | 0:57:36 | 0:57:40 | |
and get on a train and head north, switch the phone off. | 0:57:40 | 0:57:44 | |
I let the clients know, I'm not available Christmas Day, | 0:57:44 | 0:57:47 | |
although it still doesn't stop some people. | 0:57:47 | 0:57:50 | |
-OK. How's that? -Lovely. Thank you very much. -You're most welcome. | 0:57:52 | 0:57:56 | |
I flipping love Christmas. Christmas is my favourite time of year. | 0:57:59 | 0:58:03 | |
There's not one morning that I don't wake up in our bedroom | 0:58:13 | 0:58:17 | |
and think, "I can't believe this. | 0:58:17 | 0:58:20 | |
"I cannot believe how lucky I am." | 0:58:20 | 0:58:22 | |
# Fill my heart with song | 0:58:36 | 0:58:38 | |
# And let me sing forever more | 0:58:38 | 0:58:40 | |
# You are all I long for, all I worship and adore | 0:58:41 | 0:58:46 | |
# In other words, please be true | 0:58:47 | 0:58:51 | |
# In other words | 0:58:51 | 0:58:54 | |
# I love you. # | 0:58:54 | 0:58:57 |