Apples and Pears The Farmers' Country Showdown


Apples and Pears

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Across the country,

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thousands of farming families work tirelessly around the clock.

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-Bring them up, Isobel. Well done.

-Here they come.

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Shake it, baby, shake it.

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-But there's one day each year...

-Come on, girl. Up you go.

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..when they get to leave the daily routine behind.

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Woohoo!

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These are show days...

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Welcome to the Pembrokeshire County Show.

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..when they come together as a community...

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Salute!

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..to showcase the fruits of their labour...

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Had a quick look at the competition. I'm in with a chance.

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..and try to win prizes for their breed champions...

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Well done. Wahey!

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It's show business, folks.

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-..and award-winning produce.

-I got first!

-LAUGHTER

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-You can have the last two jars.

-There will be highs...

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Yes!

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..and lows...

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No, no, no, no!

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..for the dedicated farmers who give everything to walk away a champion.

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No way!

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UPBEAT MUSIC PLAYS

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Apples have been grown in this country since before the Romans arrived.

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These have reddened up since I was last here.

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We grow over three quarters of a million tonnes of fruit every

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year, and apples make up a staggering 42% of this.

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To see a full orchard of apples is very close to my heart.

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Today we meet two fruit-farming

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families who are helping to supply the nation.

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I love apples, I love growing fruit.

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Simon and Elaine Parker...

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..and the Clives - Jane, Sally, Rich and Charlie....

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I definitely think you're born with the farming bug.

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..are all preparing to show their best apples and pears, and what they

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make from them, at this year's Malvern Autumn Show.

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-Ours are green enough, yeah?

-Yeah.

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It's a chance to display them with pride and hopefully bring home

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some of the coveted industry awards.

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I have to say, I think ours are looking the best.

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In Herefordshire, husband and wife team Simon and Elaine are busy on

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their 250-acre farm.

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UPBEAT MUSIC PLAYS

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The family also includes their two children, Brooke and Evina,

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and Simon's 92-year-old father, Barry.

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The Parkers grow the two traditional crops associated with

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this area - apples and hops.

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I like to think we're a true Herefordshire farm,

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with hops and cider apples.

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And we have some Ryeland sheep, which are indigenous to this area.

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We also run free-range hens as well, for eggs for supermarket shelves.

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Apples have been a mainstay of Herefordshire farming for 400 years.

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Due to its milder climate, Herefordshire has more apple

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orchards than any other county in the UK.

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There's always been apples, as far as I can remember.

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There was a very old cider orchard up there when I was a kid.

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And there's always been Bramleys on the farm.

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Growing up around such a rich apple heritage means it will always have a

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special place in Simon's heart.

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-I love apples. I wish I grew more.

-HE CHUCKLES

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It's the accomplishment, I think, is the most important aspect.

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It's the growing of the crop and harvesting it.

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You're not growing just for the season, you're growing for the future years as well.

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Every decision you make this year, it has an effect the next year as well.

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My father's been here all his life.

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He prides himself that he's spent 92 years living in one house,

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and that he's living in the bedroom that he was born in.

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Oh, he's still very much part of a business, he's completely with it.

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He still signs most of the cheques. He likes to do the VAT.

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He analyses all the production figures and goes through everything

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with a fine-toothed comb.

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My father and his brother bought it in 1920, I think.

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When he wanted to get married, they bought this place.

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They were farming up near Hereford at that time.

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With multi-generational farming comes inevitable changes,

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and Barry is open to it all.

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Changes are more growth than anything.

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Simon loves his fruit and hops, just because he's enlarged on

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what I started, I suppose.

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I started in a very minor way,

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and Simon's taken it on.

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While Simon loves his crops, Elaine has a passion of her own.

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-Come on, sheep!

-Baa!

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Come on, lambs!

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A flock of over 140 sheep takes a lot of care,

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and five-year-old Evina loves giving Elaine a helping hand.

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Well done, Evina. He's walking nice.

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That's it.

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These are some of the pedigree lambs.

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These are all the lambs we've got left from this year.

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So half of them are commercial and the other half, like this one,

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is a pedigree one. She was bottle-fed, so she's super-friendly.

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-No, no!

-You've got him.

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So, these are Ryelands. I've got the white ones, which are the pure

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Ryelands, and then the coloured Ryelands.

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So I've got a mixed flock. Come, then, you guys.

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I do a few of the local shows. I don't travel too far to do it.

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It's something that is a bit of a hobby and fits in, but it's nice to

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see other sheep farmers and see the other sheep out there,

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and maybe go shopping occasionally.

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Come rain or shine, Elaine and Simon are out every day, working the farm.

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I don't mind rain, actually. Simon is definitely a fair-weather farmer.

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The plants are there all year round, so he just chooses when to go and

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check them, and goes out on nice days.

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Come on then.

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As well as his apples, Simon is very fond of his hops.

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These green buds grew here long before the Parker family

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bought the land,

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and the family now produce them for breweries.

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There is a map of the farm from 1890,

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when the estate, the original huge estate from the area was broken up,

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and there was hops on this farm then, and it's just in my lifeblood.

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My father's...loves his hops, and I've loved my hops since.

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It's, it's a unique crop.

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There's only 50 of us here in the country, and I'm very

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pleased to be one of the few hop growers around.

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But nothing in farming ever stands still.

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Elaine and Simon have come up with an innovative and lucrative way to

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sell directly to customers,

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without taking them away from their day-to-day farming chores.

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Most people in farming have said, "You've got to get bigger or get out.

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"You need to go into something in a really big way or you need to diversify."

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And this is just a way of doing that, really.

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Getting our produce to more customers

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and just adding something else to the farm.

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Where a lot of farmers have opened a farm shop,

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the Parkers have come up with an idea that runs itself.

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I think it's just convenience.

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People want the farm fresh stuff, but they don't want to have to go

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to a farm shop, which is obviously

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more expensive, because they have to run their own shop,

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and they don't always fit in with the hours.

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Whereas people here just drive past, call in if they want something,

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-and the kids love it.

-The vending machine has been very successful -

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it shifts half a tonne of fruit a year -

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and the family are now considering what else they can sell from it.

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We are looking at putting the hops in, possibly,

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as a kind of vacuum pack for people that do home brews,

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but we haven't got up and running with that yet.

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They'll go in somehow. Some way, they will fit a hop vine in there.

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LIVELY BUCOLIC MUSIC PLAYS

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Nestled between the Malvern Hills and the River Severn

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is the home of the Clive family.

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Jane, Charlie and their children - 22-year-old Richard,

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19-year-old Sally, and 13-year-old Joe.

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The Clives have lived here since Charlie's grandfather bought the

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place in the 1920s.

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I was born here, so was my father.

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When I was a young lad,

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the fruit trees were really just to keep the pigs underneath,

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and they were just little orchards with pigs in them,

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and my father turned it into a commercial fruit farm

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in his time, so the pigs went very shortly.

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Growing up amongst the apples and pears

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cemented Charlie's love for fruit farming.

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My passion is growing apples. If I could just grow apples and sell them

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-at a profit, that's what I'd do.

-You'd be quite happy, wouldn't you?

-LAUGHTER

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To see a crop ready to be picked,

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to see a full orchard of apples, is, is my...

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Very, very close to my heart.

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Sadly, a fluctuating market has meant they can't rely solely on

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fruit to keep the farm afloat.

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When we got married, we needed more...a more stable income,

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and fruit sales on the wholesale market wasn't...

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..wasn't very profitable at all.

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So, to save their farm, the Clives had to diversify.

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They now have a shop and a cafe,

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while Jane also runs a children's nursery.

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..lots of settling in sessions from babies...

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Good, anything messy they love, don't they? Yeah.

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A nursery might seem an odd thing to find on a food farm, but Jane wasn't

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always a farmer.

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I'm a Yorkshire lass, and I was a wholesale ironmonger's daughter,

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so far from farming, really.

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I was a nurse midwife and health visitor by trade,

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and so my husband decided, well, he put it to me that, you

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know, we might like to open a children's nursery on the farm.

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So we did actually turn a pig pen into a children's nursery.

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Of her own children,

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it's 22-year-old Richard who is most involved with the farm.

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I definitely think you're born with the farming bug.

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So you've got to be used to working long hours and just putting the time in when it's needed.

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You can have a break sometimes, but most of the time it's

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pretty ruthless.

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I've worked on the farm ever since, ever since I could do anything on

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the farm, I've always worked here,

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and I've been full-time for four years now.

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They grow nearly 24 varieties of apples.

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Around 80% of them are turned into juice.

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Dad's in charge of growing, I'm in charge of producing the fruit juice.

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So, in charge of the pressing room and the bottling room, and also what

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happens to the juice once it is bottled.

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So, who it goes to, finding new customers and everything like that.

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Starting from a young age has really helped in the knowledge of

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everything we do here, learning a lot off dad, which is the main thing.

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He knows everything, but we do beg to differ that sometimes.

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But, yeah, no, it's all good fun, working here on the farm.

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Over in Herefordshire, Simon and Elaine are getting ready for

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tomorrow's Malvern Autumn Show.

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Oh! These have reddened up since I was last here.

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This year they're entering five different varieties,

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but it's the eight acres of Bramley cooking apples that Simon and Elaine

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are most invested in.

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I did plant it as a bit of a whim, without a contract.

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And, at the moment now, it's costing me.

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I'm too big for wholesale and too small for the supermarket,

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and I'm caught in a bit of no-man's land.

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So, at the moment,

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unless we can do some prize-winning and shift a lot of Bramleys,

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I'm thinking about pulling this orchard out.

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It would be very heartbreaking. I love apples. I love growing fruit.

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It's not just the Bramley orchard at stake this year.

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A good result is essential to the farm.

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Winning would enhance our reputation in the industry, but I'd like to

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think, locally, it would give us recognition locally, and that's

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what I want, that's where my consumers are.

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We've had a few firsts and a few thirds but we haven't yet had

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champion in a show.

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Not yet. Champion of the show is the next big...big hit.

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Of course, success depends on finding the perfect apple.

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To enter the show, they need not one, but a whole boxful

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-of each variety.

-Too big.

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But finding a few show-stopping fruit out of thousands takes skill

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and an experienced eye.

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-It's not just colour they're looking out for.

-Right.

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The Malvern Show has very strict guidelines for selection,

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and if you want to win, you need to take them seriously.

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-Try that one. No, it's too small.

-Too small.

-Yeah.

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We are looking for the best fruit. Basically, our biggest problem now

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is finding them in the right size, because there's

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size parameters in the competition.

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We need 40 in the tray for the presentation, when they go into

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competition. So we're going to pick 60 and then we'll choose the best

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40 that'll go in the tray and that are all uniform.

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It's uniformity - as long as they all look the same,

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that's what we're aiming for.

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We've got to spend hours picking and grading fruit to the right size.

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It'll probably take two hours per variety,

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and we've entered four dessert fruit as well, and the Bramleys on top.

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MARTIAL MUSIC PLAYS

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13 miles away, in the neighbouring county,

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the Clive family are also ready to pick.

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Do you two want to take that side, that row? OK, we'll put the boxes

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in the middle, OK, and we'll take this side.

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With over 50 acres of orchards to cover,

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Jane is marshalling her troops for the big selection.

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Right, come on. Off we go.

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The Clives are entering apples and pears in nine categories...

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OK, right, are we ready? Concorde pears.

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..so organisation and efficiency is the key to Jane's picking strategy.

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OK, girls, off you go.

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Fairly green, but with a bit of blush on.

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Long, straight, but not too long.

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How are you doing, boys?

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Next stage of the battle plan is some very precise polishing and an

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eye for detail.

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That looks better in there, think that looks better in there.

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Luckily, her friend, Kippy, has come over to help.

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That looks all right. Any I should swap, any that just look a bit

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out of place anywhere? A bit big.

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Does that one need to be swapped with that one, possibly?

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Might look a bit better there.

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-That one's a little bit paler, isn't it?

-It is, isn't it?

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Let's swap them around.

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It is good fun, searching for perfection.

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-Or as close to perfection as you can get, I guess.

-Yes, yeah.

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-Have to strive to be the best.

-Mm-hmm. Yeah.

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-Yeah. I think.

-Yeah.

-Would you agree?

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Yeah, it is, it's the sort of recognition of... I mean,

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-that's a whole year's work, isn't it?

-It is.

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-To get an apple to that, or a pear, is...yeah.

-Yeah.

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Show rules also state, all apples must face the same way in the trade,

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with the eye of the apple facing the end of the box.

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Obviously, you've got to be very careful you don't dig your

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fingernails in, so you shouldn't really be wearing

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-stoned rings or anything.

-No...

-LAUGHTER

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-I left my diamonds at home.

-Oh, have you really?

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Great care is put into every stage,

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and Charlie knows all too well how easy it is

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to stumble at the last hurdle.

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The yard's always been on a slope,

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-and one of Richard's friends was helping, just...

-Trying to be helpful.

-Trying to be helpful,

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just help Jane put all the apples in the car, which she's lovingly put

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into their cases and packed and polished, and he tripped over the

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step, and the russets did roll down the yard,

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and so they've been known as "rolling russets" ever since then.

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-And I heard a little, "I'm sorry, Auntie Jane."

-LAUGHTER

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-Right, carefully does it.

-Slide it in.

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Carefully, carefully does it.

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After a year of growing and planning,

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and with the best selection made,

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it's finally time to head off for the show.

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Elaine and Simon have five crates of what they hope

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are the perfect apples.

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-Out the way, Ruby, out the way.

-Yeah, don't trip me up, whatever you do.

-Don't jump up.

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The clock is ticking,

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because the deadline for all entries is 4:45pm.

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Any later and they face disqualification.

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SOARING ORCHESTRAL MUSIC PLAYS

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Sitting in the shadows of the Malvern Hills in Worcestershire,

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the Malvern Autumn Show is coming to life.

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Over the next two days,

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the Orchard Tent will be brim-full of apples and pears of all varieties.

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Fruit growers from far and wide are gathering to show off what they have

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grown so carefully.

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Unlike other competitions, fruit is done a little different.

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-Right, OK...

-Entries are submitted the day before the show starts.

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-You going to take those?

-The fruit will be judged tonight,

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but the families will only see the results tomorrow.

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Jane and her younger son, Joe,

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have arrived a leisurely one hour before submission deadline.

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-Right, now, where do you want these?

-Concorde on the end there.

-Yeah.

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-Russet.

-Russets are over here.

-Thank you.

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Jane is entering nine apple and pear categories.

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There we are, darling.

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And in charge of making sure everything goes where it's supposed

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to is Jonathan the steward.

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Because this is a commercial competition,

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we're looking for criteria that, say, a supermarket

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would be looking for. So, uniformity of size and shape,

0:19:180:19:21

freedom from blemish, lack of pest and disease.

0:19:210:19:25

Just very high-quality sample of fruit.

0:19:250:19:27

OK, right, let's go and get some more.

0:19:270:19:29

We've got the pears in there.

0:19:350:19:36

Pop these round a bit like this, so they're a bit on the diagonal.

0:19:370:19:41

Or shall we sit them upright? I think everybody else has put theirs

0:19:410:19:44

on the diagonal, haven't they? Those look beautiful, don't they?

0:19:440:19:48

-Those next door.

-Eyeing up the competition.

0:19:480:19:50

-I know, absolutely!

-HE CHUCKLES

0:19:500:19:52

I know, you think yours are good, don't you, until you put them next

0:19:520:19:55

-to somebody else's, and then...

-SHE CHUCKLES

0:19:550:19:57

-There? OK. Perfect. Right. More?

-Yep.

0:19:580:20:02

One of the more popular exhibits is the Heaviest Apple competition,

0:20:040:20:09

and this year Jane has made a bold move.

0:20:090:20:12

They're whoppers, they are whoppers. In fact,

0:20:120:20:14

our Howgates were bigger than our Bramleys, so that's why we've, er,

0:20:140:20:17

yeah, entered... As you can see, everybody else has entered Bramleys,

0:20:170:20:20

but we're a bit different and entered Howgates.

0:20:200:20:22

Usually you don't really have many of them on the branches, cos it

0:20:220:20:25

can't really hold them, and...

0:20:250:20:27

Just amazing to have this, apples this big.

0:20:270:20:30

-And it's one of the easiest classes to enter. Isn't it?

-Yeah.

-LAUGHTER

0:20:310:20:36

You only need five, and you need giant ones.

0:20:360:20:38

Do they judge on the quality of the fruit?

0:20:380:20:40

No, it's just purely on the weight.

0:20:400:20:43

There's no quality criteria, it's just who's got the heaviest apples.

0:20:430:20:48

It's a great talking point with the public when they come in.

0:20:480:20:51

With all entries now in,

0:20:510:20:53

there's still last-minute touches to make sure everything is up to Jane's

0:20:530:20:56

high standards.

0:20:560:20:58

On to Gala now, and we've chosen the red Gala

0:20:580:21:01

instead of the stripy Gala.

0:21:010:21:02

It was half a dozen of one and six of the other, which one to go with,

0:21:020:21:06

but I think these are looking quite nice, don't you?

0:21:060:21:08

-They're looking very shiny, yeah.

-Very nice and shiny and red.

0:21:080:21:11

But who knows, the judge might prefer stripy Gala.

0:21:110:21:14

I have to say, I think ours are looking the best.

0:21:140:21:17

Absolute relief to drop them off. Yes, that's it, my work is done.

0:21:200:21:23

Yes, I can do no more.

0:21:230:21:25

-Fingers crossed, yeah. And we'll see what happens, eh?

-Yeah.

0:21:250:21:29

Arriving bang-on the 4:45pm deadline,

0:21:370:21:40

Simon and Elaine will have to rush to get their submissions in.

0:21:400:21:45

-I'll take those, then.

-You're going to take the Bramleys?

-Yeah.

0:21:450:21:48

As long as they're set up in time, Simon and Elaine will be entering

0:21:480:21:52

seven varieties into the competition.

0:21:520:21:55

They need to do well, but already they're worried.

0:21:580:22:01

-They look nice, don't they?

-We're struggling. The competition, they look very good.

0:22:010:22:06

For heaviest apples, they've brought their Bramleys,

0:22:060:22:10

but Jane's five do look bigger.

0:22:100:22:13

-These are Howgates.

-Yeah, Harrogate Wonder.

-Yeah.

0:22:130:22:16

But they're not as dense, are they, as a Bramley, so you need them

0:22:160:22:18

-large.

-Yes.

-They're not as...

-Yeah, yeah.

0:22:180:22:21

..firm. Doesn't matter how they look like, or condition or anything.

0:22:210:22:25

It's purely done on weight.

0:22:250:22:27

Commercial fruit judging is so rigorous

0:22:280:22:30

because it's about supermarkets' demands, so each presentation box

0:22:300:22:35

must have three spares to cut into.

0:22:350:22:39

-Have you got your extra Gala?

-No, cos you've got the Gala.

0:22:390:22:43

-No, I haven't.

-Oh. We have a problem.

0:22:430:22:46

-Did you not bring the three extra Gala?

-No.

0:22:460:22:49

Not having the three extra might mean that we get disqualified,

0:22:490:22:52

unfortunately.

0:22:520:22:54

But that's the rules, you have to play by them.

0:22:540:22:57

I am pleased with them.

0:22:570:22:59

-I just wish I had a full box, the full contingent here!

-LAUGHTER

0:22:590:23:02

-All right, all right.

-We know who to blame!

0:23:020:23:04

But it's still the Bramleys that are most important to Simon,

0:23:070:23:10

and the spares are there.

0:23:100:23:12

-I like the look of ours.

-Ours are green enough, yeah.

0:23:120:23:15

-Yeah.

-There's too much red on these two.

0:23:150:23:17

-Yeah.

-Actually, we're probably in with a shout with this.

-Do you think?

-Yeah.

-I don't...

0:23:170:23:21

He's already got a place in mind for the "first prize" card.

0:23:210:23:24

I know where the certificate's going, they're going up on the vending machine, so they can say,

0:23:240:23:28

when they buy our fruit, they're buying prize-winners.

0:23:280:23:30

I think if we could get a prize with the Bramleys, that would mean a lot.

0:23:300:23:33

With entries in place, everyone heads back to their farms.

0:23:330:23:38

Tomorrow, they will return en masse to set up their stalls and to sell

0:23:380:23:42

their fruit.

0:23:420:23:45

A win tonight will translate into bigger sales.

0:23:450:23:48

Today's judge is apple expert Mike Stoker.

0:23:490:23:53

You get a feel when you look at the tray straight off,

0:23:530:23:55

you see someone's put a lot of effort into that.

0:23:550:23:58

As it is a commercial competition, I'm looking for uniformity of size,

0:23:590:24:03

internal quality of fruit,

0:24:030:24:06

and any pest or disease damage.

0:24:060:24:09

It's a blind judging.

0:24:090:24:10

All entrants are given a number...

0:24:100:24:12

-Lovely sample.

-..and that is all that Mike is allowed to see.

0:24:120:24:16

You've got to have an eye for it.

0:24:180:24:19

Cos I've come from a fruit-growing background,

0:24:190:24:22

you have an eye for detail, if you like, so you're able to pick

0:24:220:24:24

up things that maybe the general public might not see.

0:24:240:24:28

Competition is fierce.

0:24:280:24:30

A good result will have an impact on our farmers' sales tomorrow.

0:24:300:24:34

If I award a place to any one of the growers here today,

0:24:340:24:37

then surely it's going to help their business.

0:24:370:24:40

If they are a farm shop, then they can use that to promote their fruit.

0:24:400:24:43

Mike has reached entry number three.

0:24:450:24:48

That's Jane and Charlie.

0:24:480:24:50

He's starting with their Bramleys...

0:24:500:24:52

-Nice.

-..and already he may have spotted something.

0:24:530:24:57

Because they're very close-stalked, short-stalked,

0:24:570:25:00

it makes a very cosy little environment for...

0:25:000:25:03

..earwigs. And they do make a bit of a mess.

0:25:060:25:08

No earwigs to be seen, so it's on to their Galas.

0:25:100:25:14

Someone's spent quite a bit of time with a duster on it,

0:25:150:25:17

having a good old buff.

0:25:170:25:19

Now it's Simon and Elaine's turn.

0:25:210:25:22

Last entrant, number seven - lucky for some.

0:25:240:25:26

Straight inside.

0:25:280:25:30

Oh, very nice.

0:25:320:25:33

He's also impressed with their Galas.

0:25:330:25:36

The presentation is exceptional, isn't it? It really is very good.

0:25:370:25:40

Look at that. Fantastic.

0:25:430:25:45

I'm not supposed to do that as a judge, I just couldn't resist.

0:25:480:25:51

What a shame Elaine forgot the spares!

0:25:510:25:54

To judge all ten classes will take him late into the night.

0:25:560:26:00

It's a nice way to spend an evening, to be honest, if you like,

0:26:000:26:03

if that's your...

0:26:030:26:04

I don't mind doing it.

0:26:040:26:06

It's the morning of the Malvern Autumn Show,

0:26:200:26:23

and the exhibitors and competitors have begun to arrive.

0:26:230:26:26

Our farmers only have one thing on their mind -

0:26:290:26:32

how did they fare in the judging?

0:26:320:26:34

First in are Simon and Elaine.

0:26:360:26:38

-Which are we going for first?

-The heaviest, I suppose.

-The heaviest.

0:26:400:26:43

-It's first-come, first-served.

-OK.

0:26:430:26:45

-Ooh!

-Ha-ha!

0:26:450:26:48

-Ooh!

-We got first!

-Yes!

0:26:480:26:51

Hey, we got a first! Oh, that's made my day now.

0:26:510:26:54

-It's by quite a bit as well. Oh, no...

-Doesn't matter what happens

0:26:540:26:57

-now. I've got one red! Hey!

-LAUGHTER

0:26:570:26:59

-Oh, brilliant.

-By 1.5 ounces.

-By 1.5 ounces?

-Yeah.

-Oh, wow!

0:26:590:27:04

And now, on to the Galas.

0:27:070:27:09

-Oh, we did get a fourth. That's all right, we got a four.

-Oh, we got...

0:27:090:27:12

-Fourth out of four.

-OK, fourth out of fourth, yeah, I'll do that.

0:27:120:27:15

We got a card, I like that.

0:27:150:27:16

Anything to pin on the wall and the vending machine will be good.

0:27:160:27:19

We can show them what we've got.

0:27:190:27:21

-Yeah. Right, Bramleys.

-Bramleys.

0:27:210:27:24

-Oh, we got second!

-Oh, no.

-I'm OK with second.

0:27:240:27:29

Oh, OK. I'm not. I wanted to win the Bramley.

0:27:290:27:32

Oh! Look at that.

0:27:320:27:35

-We've come second by half a point.

-I know. Second's good!

0:27:350:27:39

-No, it's not.

-I know it's not a red, but second's good, and it's only

0:27:390:27:42

-half a point in it.

-I don't mind the rest of that,

0:27:420:27:44

this is the one I wanted to be first with.

0:27:440:27:46

We've lost a point on the colour, skin quality and finish.

0:27:460:27:50

-So there's a few of ours that have got a little bit...

-Yeah, just a bit too much...

-..blushing.

0:27:500:27:54

-Some blush going on there.

-Yeah.

0:27:540:27:57

-Oh, well.

-Second. Second's OK.

-Well, there's nothing we can do about it.

0:27:570:28:01

-We've got a first with the heavy ones.

-We've got a first, yeah.

-First, and second with the Bramleys.

0:28:010:28:05

-We'll tell everybody we came first in the Bramleys, that's all you need to tell them!

-OK.

0:28:050:28:09

LAUGHTER

0:28:090:28:11

Next, it's Jane and Joe's turn to find out how they've done.

0:28:110:28:15

What have we got, then? Where's ours?

0:28:150:28:18

-It's...Gala. Oh...

-Wow!

-We got first!

-We've got first!

0:28:180:28:21

Well done. That's the one that I really wanted a first in.

0:28:210:28:24

-That's really good.

-Well done.

-Isn't it?

-Yeah.

0:28:240:28:26

-Fantastic.

-Yeah, I'm quite proud, actually.

0:28:260:28:29

-Proud of Mum?

-Yeah.

-LAUGHTER

0:28:290:28:31

We have got...

0:28:330:28:35

-With Comice....

-Oh, we've got a third.

0:28:350:28:37

Got a third for the Comice.

0:28:370:28:38

Now, I didn't think we'd get that.

0:28:380:28:41

Very happy for a third.

0:28:410:28:42

-Oh, look! Oh, wow! Look!

-Concorde, first.

0:28:430:28:45

Concorde, we've got a first for. That's excellent, well done.

0:28:450:28:48

-They do look nice, don't they?

-Yeah.

-Two firsts and a third so far!

0:28:480:28:53

SHE GASPS

0:28:530:28:55

Look! First, first for the Conference as well.

0:28:550:28:58

-I didn't think we stood a chance with this.

-We've only dropped...

-It's fantastic.

0:28:580:29:02

-How many points have we dropped?

-Er...

-Two and a half marks.

0:29:020:29:06

Blimey! Ooh, look!

0:29:060:29:08

-Hold on, wait.

-We've got a second.

-Second, that's really good.

0:29:080:29:11

It is very good, isn't it, considering I didn't think

0:29:110:29:13

-those Howgates were as heavy as the Bramleys.

-No.

0:29:130:29:16

We've got a third!

0:29:170:29:18

That's not bad, is it? It's not bad at all.

0:29:180:29:21

-So, how many, how many firsts, then?

-That's four.

-Four?

0:29:210:29:24

-Four firsts.

-Four firsts.

-I think that's the most firsts we've ever had. Dad will be proud, won't he?

0:29:240:29:28

Yeah.

0:29:280:29:30

It's a wonderful result for Jane,

0:29:300:29:33

but her winning streak does not end here.

0:29:330:29:35

-I have some good news for you.

-Do you?

-Yes, you've won the Silver

0:29:350:29:38

-Salver for the most points in the show, so well done.

-Fantastic!

0:29:380:29:42

-That's fantastic! Thank you very much.

-Well done.

-Thank you.

0:29:420:29:45

Thank you. No, that's great. Absolutely fantastic.

0:29:450:29:47

Go and collect your prize from the office when you're ready.

0:29:470:29:50

-Oh, well done, thank you.

-LAUGHTER

0:29:500:29:52

With judging over, across the showground,

0:30:040:30:06

everyone is getting ready for opening time.

0:30:060:30:09

EVOCATIVE MUSIC PLAYS

0:30:090:30:11

Our farmers have no time to lose.

0:30:130:30:16

Already they've had an eventful morning,

0:30:160:30:19

but the real work starts now.

0:30:190:30:21

Soon, thousands of potential customers will be pouring in,

0:30:230:30:26

so they're setting up stalls right opposite their prize-winning apples.

0:30:260:30:31

I would like to think they'll say, "Ooh, that variety has got an award,

0:30:310:30:35

"let's go and try it," because it's not a well-known...

0:30:350:30:38

Um, everyone knows about Gala -

0:30:380:30:40

it's the biggest-selling apple in the country now,

0:30:400:30:43

and everyone knows the Bramley.

0:30:430:30:44

Everything else in between they're not au fait with, and hopefully,

0:30:440:30:48

if they can see the name varieties, Herefordshire russet with a place,

0:30:480:30:52

they will then come and enquire and see what it is.

0:30:520:30:55

It's going to be a busy day for everyone,

0:30:550:30:58

but Simon won't be working the stall.

0:30:580:31:01

Oh, I'm not the best people person in the world,

0:31:010:31:04

somebody else needs to be doing it.

0:31:040:31:06

-It helps if you're not here for the selling part!

-Yes.

-LAUGHTER

0:31:060:31:10

So, yes, when the public start, I always slip away.

0:31:100:31:12

And that suits Elaine just fine.

0:31:140:31:16

-The stall's my thing.

-The stall is definitely her department.

0:31:160:31:19

Simon faffs around, and then when he goes, I change it back to how I want

0:31:190:31:22

it, generally, is how it works.

0:31:220:31:24

-Keep him happy until he goes.

-Yes.

0:31:240:31:26

I like to think I'm in charge of growing the crop and she's in charge

0:31:260:31:29

of selling it.

0:31:290:31:32

Time for Simon to make himself scarce...

0:31:320:31:34

..because here come the people.

0:31:360:31:38

UPBEAT ROCK MUSIC PLAYS

0:31:380:31:41

Welcome to the Malvern Autumn Show.

0:31:420:31:45

We're bringing together the finest growers and producers from

0:31:450:31:48

Worcestershire, Gloucestershire and Herefordshire.

0:31:480:31:52

This weekend, event organisers are expecting 65,000 visitors.

0:31:590:32:05

People want to compete at the Malvern Autumn Show,

0:32:050:32:08

because of the quality of the exhibits THAT we attract here,

0:32:080:32:11

and the prestige of winning here.

0:32:110:32:13

This will be a celebration of everything the harvest season

0:32:170:32:20

brings, and the orchard tent will be at the heart of it.

0:32:200:32:24

The Commercial Apple Growers' Competition is a great showcase for

0:32:240:32:28

local farmers, local fruit producers,

0:32:280:32:31

showing the best of British fruit that's produced.

0:32:310:32:33

To lure in the customers, Sally has put out a whole range of tasters.

0:32:380:32:43

I'm in charge of handing out the tasters, and, um...

0:32:450:32:49

..yeah, convincing people to buy them, or trying to.

0:32:490:32:54

-Would you like to try any?

-Yes, please.

0:32:540:32:58

While everyone wants a taste, not everyone seems to be buying.

0:32:580:33:02

If they don't sell more soon,

0:33:110:33:14

both families will be taking a lot of apples and juice home.

0:33:140:33:18

On the other side of the showground, things are a little busier.

0:33:220:33:25

JAUNTY MUSIC PLAYS

0:33:250:33:28

The Malvern Autumn Show has a surprise around every turn,

0:33:300:33:35

from vintage caravans to giant veg.

0:33:350:33:37

And even a bit of crochet.

0:33:400:33:42

I think rural skills and old traditional skills will disappear,

0:33:460:33:49

and a show like this just focuses on those skills, and it's a really

0:33:490:33:54

important thing to do, and it's about connecting back

0:33:540:33:57

to the beginning of something.

0:33:570:33:59

These poppies are going towards the Cirencester Parish Church display to

0:34:010:34:06

mark Remembrance Day.

0:34:060:34:08

We're looking for another 1,000, so we're asking members of the

0:34:080:34:12

public to come in and make a poppy that can go towards that.

0:34:120:34:15

I think the Poppy Appeal touches everybody.

0:34:160:34:18

You know, everybody has a relative in the past or knows people in the

0:34:180:34:23

current times who are in the Forces,

0:34:230:34:25

and it's just really important to remember people

0:34:250:34:28

who've given up their lives. So it's a good thing to do.

0:34:280:34:31

It's lunchtime already, and finally,

0:34:400:34:42

crowds of apple buyers are beginning to swarm into the orchard tent.

0:34:420:34:48

It started off a little bit slowly, and then it's really picked up.

0:34:510:34:54

I think people don't want to carry the apples around the show,

0:34:540:34:56

so it's always busier in the afternoon.

0:34:560:34:58

They see us in the morning and then come back later and buy them.

0:34:580:35:01

Oh, no wonder you were coming back for that - it weighs a little

0:35:030:35:06

-bit, doesn't it?

-Yeah.

-LAUGHTER

0:35:060:35:10

Out of all the varieties,

0:35:110:35:13

it's the Lord Lambourne apples that are the most popular.

0:35:130:35:16

I've sold out of one of the varieties,

0:35:170:35:20

so I've got Simon at home, picking them now, ready for tomorrow.

0:35:200:35:23

-I haven't quite had lunch yet. It's been...

-SHE LAUGHS

0:35:230:35:26

Trying to get there but, um...

0:35:260:35:28

no, it's been really good, really happy with it.

0:35:280:35:30

Elaine thinks it may have something to do

0:35:300:35:33

with their competition success.

0:35:330:35:35

Winning the prizes has been good, and being so close to the apples.

0:35:350:35:38

People like to have a good look at them and then be able to buy some of

0:35:380:35:41

them as well. I've had a few people come and comment how big the

0:35:410:35:44

Bramleys are and how nice they are,

0:35:440:35:46

so it's good to be able to point that,

0:35:460:35:48

"Yeah, we have won a prize, go and have a look."

0:35:480:35:50

What you need to make a good apple pie is good apples.

0:35:520:35:56

That's why I've bought so many.

0:35:580:36:01

We thought we'd try some of the different apples which you don't see

0:36:010:36:04

-in the supermarkets.

-Next week's lunches, sorted.

0:36:040:36:07

-Well, my dessert anyway - apples!

-LAUGHTER

0:36:070:36:11

Meanwhile, Jane and the family have got through dozens of bottles

0:36:140:36:17

as free samples.

0:36:170:36:19

-That's apple and rhubarb.

-Apple and rhubarb?

-Yeah.

0:36:200:36:23

It was pressed yesterday, so it's fresh.

0:36:230:36:25

The tasters seem to be going down well at the moment.

0:36:280:36:31

Plenty of people are, yeah, having a few.

0:36:310:36:34

We've got apple and rhubarb, apple and raspberry,

0:36:360:36:38

russet apple juice or Discovery apple juice.

0:36:380:36:42

With so many flavours to try, there's something for everyone.

0:36:420:36:45

I tried the apple and rhubarb, because I like things that are more

0:36:470:36:51

sharp, not so much sugar.

0:36:510:36:52

The free taster strategy is beginning to pay off...

0:36:570:37:00

-Thank you.

-..which has led to a new problem.

0:37:030:37:06

We're struggling with russet apple juice at the moment.

0:37:070:37:10

We haven't quite got enough, I don't think, to last the whole day.

0:37:100:37:13

It's been a very good seller, hasn't it?

0:37:130:37:16

I don't know whether it's related to the fact we've won first prize for

0:37:160:37:19

the russets. Who knows?

0:37:190:37:20

The juice is doing so well,

0:37:210:37:23

they need to get more of it sent from the farm.

0:37:230:37:26

Hi, Dad. Yeah, we need some russet juice, ASAP, please.

0:37:260:37:30

Whilst Jane waits for the cavalry to arrive, Elaine is taking full

0:37:300:37:35

advantage of a lull to see what else the show has to offer.

0:37:350:37:40

She's found her favourite pedigree, the Ryeland sheep.

0:37:400:37:43

Hey! Hello!

0:37:430:37:45

I've got some of these at home.

0:37:450:37:48

I've got 20 ewes of the white variety, and ten of the coloureds.

0:37:480:37:53

I do want to buy some more coloureds, so I'm having a quick,

0:37:530:37:56

like, shopping expedition as well, as Simon's not here to supervise me.

0:37:560:37:59

Oh, you're pretty.

0:38:010:38:03

I may have bought one or two sheep before now,

0:38:060:38:09

and had them delivered to the farm without Simon knowing straightaway.

0:38:090:38:14

But once they're there, they're there, aren't they,

0:38:140:38:16

-so we can't really get rid of them!

-SHE LAUGHS

0:38:160:38:19

He can't tell them apart anyway, so it's fine, it's fine.

0:38:190:38:22

He doesn't know.

0:38:220:38:24

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0:38:240:38:26

Simon's also off for a little wander, and there are no surprises

0:38:290:38:32

about where he's heading.

0:38:320:38:35

I'm going to have a look at this hop stuff in here.

0:38:350:38:38

Ooh, look at these hops!

0:38:380:38:40

Evina seems to be more interested in something else.

0:38:420:38:46

Oh, Daddy, I want to go on the funfair!

0:38:460:38:49

-Funfair!

-We're going to go on the funfair in a minute, OK?

0:38:490:38:52

-O-o-o-oh!

-No, come on, we're going to have a look at these hops.

0:38:520:38:55

Ah, look.

0:38:560:38:58

I want go on the funfair!

0:39:010:39:03

Back on Jane's stall, things are a little quieter,

0:39:100:39:12

as they've run out of their biggest-selling juice.

0:39:120:39:16

But Charlie's arrived to save the day.

0:39:180:39:20

-Excuse me. One for you, Sal.

-OK, well done.

0:39:200:39:23

-Bringing more.

-Russet juice? Excellent.

0:39:230:39:26

More russet. Rolling russet. There you are, Sal.

0:39:260:39:29

-Thank you, dear.

-Well done.

0:39:300:39:32

-How are you?

-How we getting on today?

-Good. Good, good, good.

0:39:320:39:35

-It's been quite good, actually.

-Yeah? How did the apples do?

0:39:350:39:38

Do you want go round and have a look?

0:39:380:39:40

-I'll go and have a look in a sec.

-Go and have a look.

0:39:400:39:42

Charlie's been busy on the farm all day and hasn't seen their

0:39:440:39:47

competition results.

0:39:470:39:49

Eee!

0:39:580:40:00

Lovely! First, that's good.

0:40:000:40:01

That's gone really well, hasn't it? She has worked hard.

0:40:050:40:08

Would you like a taste, madam?

0:40:160:40:18

Buoyed by their success, Charlie's thrown himself into selling mode,

0:40:190:40:23

while the others take a break after a long day.

0:40:230:40:26

You OK, my dear? You have a taste, have a taste of any you want.

0:40:260:40:29

I will do.

0:40:290:40:31

I can show you the winning russets, the Bramleys and the winning pears,

0:40:310:40:34

we've got them all here today.

0:40:340:40:35

-Very nice, thank you.

-Jolly good, well done.

-Thank you.

0:40:350:40:39

No luck yet, but he's not about to give up.

0:40:410:40:44

Meanwhile, Jane is engaged in a different kind of selling -

0:40:480:40:51

-the ancient art of barter.

-Hi there.

-Hello, hi.

0:40:510:40:56

I was wondering how you felt about swapping a bottle of apple and

0:40:560:40:59

raspberry juice for a couple of ice creams?

0:40:590:41:01

One bottle of apple and raspberry for two ice creams.

0:41:060:41:09

Perfect.

0:41:090:41:11

Back in the tent, Charlie has found his stride with the last of today's

0:41:110:41:15

-customers.

-Look at that, a brand-new £10 note, here we go.

0:41:150:41:19

-Hello!

-Hello!

0:41:240:41:26

You all right? Have you had good day?

0:41:260:41:29

-More to the point, Mum, have you had a good day?

-Yeah, it's been really busy.

0:41:290:41:32

Well, there's some empty boxes, that's a good thing.

0:41:320:41:35

The Malvern Autumn Show apple and pear competition is over for another

0:41:450:41:49

-year.

-It's been a good family day out, if not a little hectic.

-SHE LAUGHS

0:41:490:41:53

For both our farming families,

0:41:530:41:55

these awards will bear fruit for their businesses.

0:41:550:41:59

It's been a big show, and a long day, hasn't it?

0:41:590:42:02

-Yeah.

-Yeah.

-It's gone really well.

0:42:020:42:04

Really tired now, but it has gone really well.

0:42:040:42:07

It's been a long, hard day.

0:42:070:42:08

But, yes, I think we'll be quietly happy tonight.

0:42:080:42:11

Simon and Elaine have walked away with four awards.

0:42:110:42:15

We've had to report back to my father, who sat there,

0:42:150:42:18

looking for all the figures to analyse,

0:42:180:42:20

and no doubt he'll tell us it's not good enough -

0:42:200:42:23

-we need more, more, more!

-LAUGHTER

0:42:230:42:25

Jane and Charlie have won a staggering seven certificates and a

0:42:250:42:29

-piece of silverware to put on their mantelpiece.

-Perfect.

0:42:290:42:32

Charlie's quietly chuffed, because he grew the fruit, so, um, yeah.

0:42:320:42:35

It's all down to him in the end.

0:42:350:42:36

To get that recognition, I feel extremely proud

0:42:380:42:41

and extremely pleased.

0:42:410:42:44

But the show is not finished for our families just yet.

0:42:440:42:47

They have another busy day of selling tomorrow,

0:42:470:42:50

-and it's set to be just as busy.

-OK.

-Well done, dear.

0:42:500:42:54

-Cheers.

-Good day.

0:42:540:42:56

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