Tideswell Village SOS


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Tideswell

Sarah Beeny follows a passionate group of locals as they spend a year trying to rescue their community. In Tideswell, the residents hope to set up a food business.


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The British countryside.

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With green valleys, wild mountains, rolling farmlands and forests,

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the landscape is as diverse as it is beautiful.

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Many dream of escaping to the simple country life.

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But for those who live in rural Britain, it's a different story.

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Traditional industries are in decline,

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and across the land, local shops, pubs and farms,

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the very cornerstone of country life,

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are closing at an alarming rate.

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It just seems that the heartbeat of our green and pleasant land

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is fast disappearing.

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This was a really vibrant shopping street,

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and now we've got one pub left, and that's it.

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You need to keep these places safe and secure for our children to come and enjoy.

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The one thing the countryside has going for it

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is the people who call it home.

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But what if locals were able to take matters into their own hands?

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What if groups of volunteers were given a load of money

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to turn their dreams into realities

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and put the spirit back into their communities?

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We're only going to succeed in this project

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if we involve as many people from the community as possible.

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Good service. We want good service.

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With just 12 months to pull it off, putting their villages back on the map is not going to be easy.

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-I just know that we're going to have battles every step of the way!

-Hm.

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-I have no building experience whatsoever.

-What a shambles.

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But the results might just be spectacular.

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It's the biggest chance we've ever had to do something amazing.

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Well done!

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It's a big ask, but it could work.

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A group of volunteers think food can save their village.

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-This is absolutely yummy!

-Oh, good!

-Well done.

-Thank you very much!

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Welcome to the Tideswell School of Food!

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But will it leave a sour taste in the mouths of the community?

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I hope it works, but as long as it doesn't take any business off us.

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It seems to me you're fearful of regeneration.

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I think we've got to bring a lot of people in.

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And have they bitten off more than they can chew?

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None of us have run a cookery school, or planned a cookery school.

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We want to make this look like we know what we're doing.

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At the moment, you've got nobody booked on any courses.

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And that's not good, is it?

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The Peak District National Park with its glorious countryside

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attracts nearly ten million visitors a year from all over the world.

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But the Derbyshire village of Tideswell has seen better days.

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Despite its beautiful gothic church, known as the cathedral of the Peak,

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and traditional 18th-century architecture,

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too many tourists simply drive through without stopping.

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I used to say you couldn't ask for the wrong thing in Tideswell,

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there were furniture shops, tailors.

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A wool shop, and dress shop and a drapers shop.

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Pubs galore. They've nearly all gone.

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-Twopenny Jim behind here, hairdresser, wasn't there?

-Yeah, man's hairdresser.

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Even worse, the locals are abandoning its shops

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for nearby supermarkets, leaving its high street almost unrecognisable.

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There used to be 35 food shops on this Derbyshire high street, and now there are only five.

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But the villagers of Tideswell have radical plans to bring it back to life.

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# Hi ho! #

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The man with that plan is local walking guide Pete Hawkins.

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He's lived in the area all his life.

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It becomes part of your spirit, part of your soul.

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To have the privilege of being able to walk in this sort of environment on a regular basis,

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and I suppose, more importantly, to be able to take people that don't know the area out,

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and when they say, "Wow, isn't that fantastic!"

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It helps keep it fresh for you. So I'm passionate about the Peak District in all its facets.

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Pete's on a mission to keep Tideswell's local shops alive

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by turning the village into a centre of excellence for food.

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Let's keep what we've get, and build on what we've got,

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let's make it a more vibrant community known for its food.

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This is too good to be true, really.

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Here's an opportunity to change the village before it falls into decline, like so many other villages have.

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Pete's witnessed first hand

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the rapid demise of the village's once thriving high street.

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This was a betting shop. This used to be a general stores-cum-sweet shop.

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Electrical store over here, and then a wool shop here. All gone now.

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What we're just left with is the village pub on the High Street.

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Crikey, so it's completely unrecognisable, really.

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Totally changed. If we don't do anything, Tideswell is going to die,

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it's going to become a ghost town, people will sleep here,

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go and commute to the cities,

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and the whole vibrancy and excitement about this place will just be lost.

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-So what's the plan?

-The plan is to make Tideswell a food destination, a foodie village.

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-And why food?

-Food's great! We all like food, we're passionate about it,

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we all need food, and it brings communities and ages together.

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Part of the scheme is to open a cookery school.

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-Right, so food it is.

-Food it is.

-I like food, so that's good.

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The first step is to refurbish a disused shop

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and turn it into a state-of-the-art cookery school.

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The interior will be completely gutted and renovated.

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The ground floor will have a reception area,

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commercial kitchen and teaching kitchen,

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which will be made up of 12 work stations

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including oven, hob and demo bench.

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A new staircase will be put in to access the first floor office space and a nano brewery.

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The plan doesn't stop there.

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Local businesses and amateur cooks will be encouraged

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to market their food under a Tideswell branded label,

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which they hope one day will be sold in supermarkets across the country.

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Finally, to put Tideswell firmly on the culinary map and attract visitors from all over the country,

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the villagers have plans to hold an annual food festival to showcase their local produce.

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The project is called Taste Tideswell,

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and if it's successful, it will bring more visitors,

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more employment and more business to the high street.

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As if any more proof was needed that the local economy is in dire need of a boost,

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the village is rocked by more depressing news.

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Lack of trade is forcing owner Alison Daniels to close the local fruit and veg shop.

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As much as I love the customers dearly, I love the shop,

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and if somebody just paid me a wage to be in there every day

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and do it, I would carry on doing it tomorrow, but financially,

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there just isn't really a good enough income to support a family.

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It really did get a little bit soul destroying

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when you're stood in there and it's quiet and no-one's coming in.

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Hello?

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In rural communities like Tideswell, the closure of a local shop

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can have far-reaching and unseen consequences.

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I'll put you these on here, Maude. Right, £3.46, please.

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For the past decade, it provided a free delivery service for the elderly of Tideswell.

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She's been lovely to come and deliver the groceries,

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and pleasant when she comes in, and the weather we get here!

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Two different fortnights, I never went beyond my door.

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I dread winter coming this time.

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You sometimes have to do what you need to do,

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so, as much as it's very sad, you've got to do what's best, really.

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So, will be sad.

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When a shop closes in a place like this, it's a big deal,

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as it can have a domino effect, cos villagers then have to go to the supermarket

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to buy their fruit and veg, and whilst they're there,

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they end up picking up bread and milk as well, and before you know it,

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three other shops on the High Street have closed down.

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This is exactly what Taste Tideswell is trying to stop happening.

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A big plan for a small community,

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but Pete's vision is shared by a dedicated, albeit inexperienced, group of volunteers.

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At the heart of the project is management consultant Philip Ward.

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If we do nothing, the vast majority of the shops we've got will close down.

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Farmer Rob Baraona.

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This project has the possibility to bring new businesses into the village, and make it quite thriving.

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And church warden Juliet Waugh.

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Community is incredibly important.

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We want it to succeed.

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They've got a team, they've got passion and they've got a plan.

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There's just one thing they lack to turn their dream into a reality.

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Money.

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It's May 2010, and today the volunteers will discover

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if they have won a grant for £400,000 from the Big Lottery Fund,

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part of a scheme designed to regenerate rural communities.

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Got to keep checking this phone every few minutes,

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that it's working, that we've got a signal.

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It's a big day today.

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If we win, it just... Big surge to the village, big boost to the place.

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If we lose, the spiral of decline will continue

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and the life and soul will go from the place.

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Everything hinges on this one phone call.

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PHONE RINGS Hello, Pete Hawkins speaking.

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It's Peter here from the Big Lottery Fund. 'Hello, how are you?'

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I'm very good and very, very nervous! Are you going to make our day?

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'In your case...

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'It is good news. Your village has been chosen.'

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THEY CHEER

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We've got the money!

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Winning the money is just the start.

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Tideswell has an incredibly ambitious plan and just 12 months to pull it off.

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It's a really tough time to start any new business,

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and no-one here has any experience of running or building a cookery school.

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TRUMPET FANFARE

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Fortunately, Team Tideswell will be getting a little help.

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The grant will also pay for a business professional to work on the project,

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who will put their career on hold for a year and move to the village.

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The man who'll light the blue touch paper on Tideswell's latest business is marketing exec

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and self-styled Croydon boy, Tim Nicol.

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I'm a marketing consultant, so as a marketing man, I help companies develop new ideas,

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turn them into products and bring them to market.

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Tim may not have run a cookery school,

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but he's confident he's got what it takes to make it a success.

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I'm going to tell them we're going to put a queue outside your door.

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And leave it at that.

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Tim's certainly got the credentials.

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He's worked with some of the biggest brands on our supermarket shelves.

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That takes me back.

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I was the brand manager on Dolmio when it was launched many years ago.

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Happy days.

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Back in Tideswell, work can begin on the cookery school.

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To keep costs down, the volunteers are going to clear the interior of the building themselves.

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We'll go and do it, we'll get dirty, we'll save money.

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I'm looking forward to the bath!

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-I wouldn't stand too close!

-THEY LAUGH

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-LAUGHTER

-This project will take more than goodwill to make it a success.

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It's a tough business.

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How important is it with this scheme that the cookery school works?

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Vital. If the cookery school doesn't work, we don't have any income

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to pay the staff, to develop... to plough back into the community,

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the educational work, so it really is crucial that we get it right here.

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-OK. There's a lot of fingers crossed on it!

-A lot of fingers crossed.

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OK. Let's go and have a look.

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-Beautiful entrance.

-Gorgeous!

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Running a cookery school won't be easy.

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Catering experience will be invaluable.

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-Are you, any of you...cooks, or have you...?

-I do a good cheese on toast.

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That's a help. Can you boil an egg?

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No, that's been a big challenge.

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None of us have run a cookery school, or planned a cookery school, so we've had to...

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Have you still not planned a cookery school? Are you just winging it?

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-We're making progress.

-Yeah.

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It's all lovely, but then I think, you've got to get people to come here.

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The cookery school will be staffed by professionals

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and so will carry high overheads.

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This place will be under pressure to make a profit from day one.

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Just a tiny bit worried about with the whole project is

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you've got to make...

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Your projections are 100,000 for the first year.

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That's just to run it and staff it, which is a big profit to expect to make in year one.

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-Yeah.

-And if it doesn't work, you lose the building and that's a complete waste of time, is it?

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That's a good question!

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I mean, we can't afford to fail.

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It's got... We have to be open by Christmas.

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-It's a really important time.

-We have to be,

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which means we've got to be finished by the beginning of December.

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There's shedloads of work to be done.

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There's a lot of people working a lot of time.

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-You can do it.

-We will do it.

-Yeah.

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-You just have to believe.

-We've a very positive group so far.

-Good.

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They're a great bunch of people,

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but they do have very little experience between them,

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and they're trying to start brewing, growing, launching a food label,

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building a cookery school and turning that into a thriving business.

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They've bitten off an awful lot.

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Right. That's it.

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Now, more than ever, Tideswell needs a marketing expert.

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Tim is packing up his office and bidding farewell to his two daughters and wife Joanne,

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who he'll now only see at weekends.

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Well, I didn't expect it to happen, to be honest,

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and I think...well, neither of us did,

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but we thought we'd have a go at it, he wanted to do something different.

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Right. I think we're ready to shut up shop.

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I wish I was going with him, really, cos it's a beautiful village.

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It's quite a moment, actually. It's a bit real. It's a bit real.

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See you later.

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Two hours later, Tim arrives at his new home on the High Street.

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This is terrific. Very unusual.

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But every house is unusual around here.

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Tim has big ambitions for Tideswell.

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In a year's time, I'll be looking out this window, I want to see a queue outside every shop,

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I want to see every shop open at least six days a week, if not more.

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There are almost certainly problems out there facing me

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that I haven't yet recognised.

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I hope that I can cope.

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Down on the high street, Tim's first problem is about to reveal itself.

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It seems not everyone shares his faith in the project.

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I've just got mixed feelings about it at the moment.

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We don't know anything about it.

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But yeah, I hope it works, but as long as it doesn't take any business off us.

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I hope it does take off,

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but it's one thing getting something off the ground,

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but its...continuation is quite another story.

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No-one has more reservations than Carol Cox,

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who has run the high street bakery for over ten years.

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Money-wise, no. We're just keeping us head above water.

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With her bakery already struggling,

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Carol believes that far from helping her,

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the Tideswell project will encourage more people to sell food,

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which can only be bad for business.

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If it came to survival of my bakery and Taste Tideswell,

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then my bakery's first.

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-This is Tim.

-Hello.

-Hello.

-I've told him you are one of our robust villagers,

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in terms of the viability of the scheme and what it'll mean for your business.

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-50-50 with it.

-Why is that?

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I'm against it in a lot of ways.

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-Doesn't sound like 50-50.

-90-10, yeah.

-Really?

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I make jams and chutneys. Now, I pay a lot to have this building.

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-Yes.

-And I don't really want a lot of little old ladies making half a dozen pots of jam.

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Where does that leave my shop?

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Trade has dropped by half. Visitors have dropped by half.

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That's the scale of what we could be able to do.

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You're all going for a slice of the same size cake at the moment,

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-and that cake is half the size it was last year.

-Yeah.

-Right?

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What we're going to try and do is make that cake twice as big,

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if not three times as big.

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Into the lion's den, really, I suppose, isn't it?

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Yeah, but he's got to know the strength of feeling, hasn't he?

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They're very real concerns. They're not imagined. They're the things that have to be dealt with.

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So we have to get her on board.

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With so many doubts and rumours flying around the village,

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Tim needs to take action.

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It's a difficult size, cos it's so big, the village,

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but they're not all feeling engaged at the moment.

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No, and that's a bigger problem, to be honest, with the whole project.

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People can get the wrong end of the stick, not maliciously, but...

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-No, no, no. It just kind of passes on in the wrong way.

-..And things do get misconstrued.

-Yeah.

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You only get the five or ten percent that are activists

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coming and listening in the first place,

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-so it's those that don't come that we need to reach.

-Yeah.

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Fortunately, there's a perfect opportunity for Tim to go on the charm offensive.

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The Wakes Week Carnival is a Derbyshire tradition that stretches back over 750 years.

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And is the biggest event on the Tideswell social calendar.

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Pete and Rod have convinced Tim that the best way to win over

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the doubters is to get stuck into village life.

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Um, I've got fabric to go round the back of there...

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There's nothing better than carnival to join in with things

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and if we've got a presence and people spray us with water, fantastic.

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That's what it's all about.

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It's a bit of ritual humiliation, really. Isn't it?

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All in the spirit of it.

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For Tim, it's a world away from the boardroom.

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It's the foodiest costume I could find.

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The process we go through at the moment is all hidden and secret,

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it's the planning permission, the boring stuff that goes away behind the scenes.

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But this is something visual that people see. Yeah, we're here again.

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So, yeah, this is just a perfect opportunity to kick-start it again

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and get it back in the eyes of the village.

0:20:390:20:42

We're coming out into the open today. We're showing the village what it's all about.

0:20:530:20:57

This thing won't last, it won't survive

0:20:590:21:02

unless the majority of people in the village are truly behind it.

0:21:020:21:06

It's July. With building work progressing well, Pete can really see his dream taking shape.

0:21:130:21:18

Well, it's changed.

0:21:180:21:21

I can just now begin to visualise people are coming through reception,

0:21:210:21:26

they're walking up here, they're going up the stairs,

0:21:260:21:30

through the doorway here, they can see the cookery school.

0:21:300:21:34

Yes, I can understand this now. This is fantastic.

0:21:340:21:37

Very excited.

0:21:370:21:40

Welcome to the Tideswell School of Food.

0:21:400:21:43

Something I've got to practise, that. Sounds a bit cheesy.

0:21:440:21:47

Welcome to the Tideswell School of Food!

0:21:490:21:53

Good afternoon.

0:21:570:21:59

It's a pleasure to have you on this course,

0:21:590:22:02

which is Indian home cooking.

0:22:020:22:04

Whilst Pete lives the dream, Tim and Juliet are on a fact-finding mission.

0:22:040:22:09

They've booked into an established cookery school in Halifax.

0:22:090:22:13

They hope to gain expertise and pick up tips.

0:22:130:22:17

Not just about chopping onions.

0:22:170:22:19

Just make sure you don't grate your knuckles in the process.

0:22:190:22:23

LAUGHTER

0:22:230:22:25

Day courses cost up to £140

0:22:250:22:28

and the Tideswell School intends to charge similar prices.

0:22:280:22:31

It's just such a fantastic attention to detail, about the whole place.

0:22:320:22:38

When we arrived in here today, this place was immaculate

0:22:400:22:43

and it was about a half a day's work had already gone on before we arrived.

0:22:430:22:46

-How am I doing, chef?

-Try and bend those fingers underneath.

0:22:490:22:53

Instead of using a knife, you can scrape the skin off.

0:22:530:22:57

Juliet's now in overall charge of Tideswell's kitchen design.

0:22:570:23:01

She's starting to feel the pressure.

0:23:010:23:04

We're trying to do something quite ambitious in the first place

0:23:050:23:10

and we're trying to do it with a load of volunteers,

0:23:100:23:13

people who don't actually really know what they are doing, you know?

0:23:130:23:16

So...it's a lot of pressure. It's a lot of pressure.

0:23:160:23:20

We're going to have a lot more grey hairs by the end of this project.

0:23:220:23:25

There's absolutely no doubt about that!

0:23:250:23:27

They might have learned how to cook a curry,

0:23:290:23:31

but what they really need now is some expert advice.

0:23:310:23:35

What's going to happen to the person who works this side to go to there?

0:23:360:23:40

Walk all the way around, all the way back.

0:23:400:23:42

Have you got trolley docking places where you can put trolleys?

0:23:420:23:45

-You need trolleys.

-No.

-Trolley docking.

0:23:450:23:48

Working on this could possibly be a complete pain. What do you think?

0:23:480:23:51

-I don't like to say.

-Be honest, come on.

0:23:530:23:55

It looks to me as if it's been designed by an architect,

0:23:550:23:58

not by someone who can cook or knows about cooking.

0:23:580:24:00

-Or teaching cooking.

-Or teaching cooking in it.

0:24:000:24:03

-What colour granite are you thinking of?

-Pink.

-Pink? That's interesting.

0:24:030:24:07

They clearly still have a lot to learn.

0:24:070:24:11

I was very worried about the plan, myself.

0:24:120:24:14

I looked at it and I felt it in here.

0:24:140:24:18

It needs to be right, straightaway.

0:24:180:24:20

I think the ergonomics of the way they had it set up won't work.

0:24:200:24:24

They've got a lot to do, really a lot to do, haven't they, in that time?

0:24:240:24:28

Dauntingly massive.

0:24:280:24:31

Back in the village, there's more bad news.

0:24:330:24:35

Shopkeepers are still unconvinced that a cookery school will bring more visitors to Tideswell.

0:24:350:24:41

I'm just going to catch up with Carol and see how she's feeling about it all.

0:24:410:24:46

I'm not very happy with it, but I'm sitting on the wall,

0:24:470:24:50

I'm going to see how it pans out.

0:24:500:24:52

It seems to me like you're slightly fearful of regeneration.

0:24:550:24:58

-It's got to bring a lot of people in, an awful lot of people in.

-Yeah.

0:24:580:25:04

And I don't know whether a cookery school is going to bring that amount of people in.

0:25:040:25:10

Do you think they might not have as many customers, the cookery school, as they think?

0:25:100:25:15

I think it will depend on price.

0:25:150:25:19

Rumour has it they're charging 150 for a course.

0:25:190:25:22

Who's got that kind of money these days?

0:25:220:25:24

If Carol is right and people can't afford the cookery school,

0:25:270:25:30

then the whole Tideswell project will fail.

0:25:300:25:32

If the cookery school is going to open in time for Christmas, there's still a huge amount of work.

0:25:420:25:47

Tim's also determined to push ahead with his Tideswell food label.

0:25:470:25:52

So these are all things you can already buy in Tideswell.

0:25:540:25:57

And they're all great products, but they're not particularly well known.

0:25:570:26:01

So what I think we can do is to give them all the same sort of label,

0:26:010:26:04

that says where they come from and people outside Tideswell will hopefully buy more of them.

0:26:040:26:11

Every brand needs a distinctive logo.

0:26:130:26:16

Today, Tim is visiting a design studio in Sheffield to see ideas.

0:26:160:26:20

-Hello, it's Tim.

-'Hi, Tim.'

0:26:200:26:23

It's the first time he's seen the designs.

0:26:230:26:25

Let battle commence.

0:26:270:26:28

This ribbon is a kind of graphic device that shows the idea of celebration.

0:26:310:26:37

OK, get it.

0:26:370:26:39

He doesn't seem too impressed.

0:26:390:26:41

Something completely different.

0:26:420:26:44

We really like this. It's got a bit of a sense of humour about it.

0:26:440:26:48

It really is fantastic.

0:26:480:26:50

Tim's preference is the bitten T logo.

0:26:500:26:53

But there's just one problem -

0:26:530:26:55

he's promised the village they can have the final decision.

0:26:550:26:58

Genius. I hope they don't go for the other one!

0:26:580:27:02

LAUGHTER

0:27:020:27:04

Hours later, there's a village meeting above the pub.

0:27:060:27:10

And it's not looking good for Tim.

0:27:100:27:12

I like the ribbon idea. On this one, don't you?

0:27:120:27:15

The squirly one.

0:27:150:27:17

I'm not keen on the half-eaten broken biscuit!

0:27:170:27:20

Getting the brand right could be crucial to the project's success.

0:27:230:27:27

Marketing man Tim must use his powers of persuasion.

0:27:270:27:31

I'm hearing a lot of people tending towards this side of the room. Yeah?

0:27:310:27:37

The true mark of a brand is if you actually cover the words,

0:27:370:27:41

do you recognise what it is?

0:27:410:27:43

If you cover the word "McDonald's" and you still saw the golden arches,

0:27:430:27:47

you'd still know it was McDonald's.

0:27:470:27:51

I think this one would just merge into the background

0:27:510:27:55

of everybody else's branding.

0:27:550:27:57

With so much suspicion surrounding the venture, this is a vote of confidence

0:27:570:28:01

for Tim as much as it is for the logo.

0:28:010:28:04

Well, this is tricky.

0:28:040:28:07

What do we think?

0:28:070:28:08

For this thing on the left, hands up.

0:28:080:28:11

And for the bitten T?

0:28:150:28:17

Oh!

0:28:180:28:20

I love you all!

0:28:200:28:22

'I am enjoying this.'

0:28:220:28:24

'It really is something I care about.'

0:28:240:28:28

And I feel as though I'm trusted now,

0:28:280:28:32

I'm better trusted than I was when I first arrived.

0:28:320:28:35

I was a bit of a blow-in. I'm still a blow-in,

0:28:350:28:38

but at least I've been blown in to do something

0:28:380:28:40

and people understand why I'm here now.

0:28:400:28:42

By late summer, there are signs that the Tideswell project is starting to work,

0:28:440:28:48

as small shoots of recovery appear on the high street.

0:28:480:28:51

Beautiful day.

0:28:510:28:52

The fruit and veg shop has reopened under new ownership

0:28:520:28:56

and even more encouraging is the news that there is a brand new delicatessen.

0:28:560:29:00

There's a couple that have come to the village, because of Taste Tideswell.

0:29:000:29:04

It's terrific to see that already the project seems to be having an impact.

0:29:040:29:08

Good morning.

0:29:090:29:10

-Good morning.

-Hello, David. Nice to see you. Welcome to the village.

0:29:100:29:13

Thank you very much. Part of the attraction of this location was obviously the Taste Tideswell.

0:29:130:29:18

For Carol, already struggling to stay afloat,

0:29:180:29:21

her worst fears have been realised.

0:29:210:29:23

A new cake shop isn't a sign of recovery, it's simply more competition.

0:29:230:29:27

I'd prefer it if there were different kinds of shops.

0:29:270:29:31

But more food shops, selling the same thing, is a bit dicey.

0:29:310:29:36

So, we're going to struggle this winter.

0:29:360:29:39

All you've got is the residents, not a lot of visitors.

0:29:390:29:42

You've got supermarkets around, so you do struggle.

0:29:420:29:47

And now we've got two more shops in the village, so...

0:29:470:29:51

Taste Tideswell will only succeed if it helps to keep all the existing local shops open

0:29:530:29:59

as well as bring new business to the village.

0:29:590:30:02

If we can't do a decent job for Carol in Tindalls, then...

0:30:020:30:07

we won't have done a job at all, frankly.

0:30:070:30:09

Tim's going to step back into the lion's den in a bid to win over the project's biggest critic.

0:30:110:30:16

In an attempt to charm Carol,

0:30:160:30:18

he joins her for an early morning shift at the bakery.

0:30:180:30:21

-Are we doing a special offer today?

-On what?

-On dodgy pies!

0:30:210:30:25

Dodgy pork pies! No, it's all going on your bill!

0:30:250:30:29

Oh, thanks(!)

0:30:290:30:30

He is doing quite well!

0:30:300:30:32

He talks a lot, though, doesn't he?

0:30:320:30:34

THEY LAUGH

0:30:340:30:37

Carol's sceptical of the project because she feels neither her shop

0:30:370:30:42

nor the Tideswell brand can compete with the high street giants.

0:30:420:30:46

90% of it is convenience to go to a supermarket and just get everything.

0:30:460:30:51

-Yeah, sure.

-Right.

0:30:510:30:54

Then you've got the price - I can't match.

0:30:540:30:57

What if we tried to convince more local people

0:30:570:31:00

that actually this whole high street, this whole village, is a supermarket?

0:31:000:31:06

So, instead of going to that supermarket down the road,

0:31:060:31:10

you basically market all the village shops

0:31:100:31:14

as if it were one big supermarket?

0:31:140:31:16

Tim's making progress. He's even got a radical marketing idea of putting

0:31:170:31:22

her bread at the front of the bakery.

0:31:220:31:24

Is that the bread at the back?

0:31:240:31:26

That's the fresh bread at the back, there, isn't it?

0:31:260:31:28

Turn right at the olives and go straight past the cheese!

0:31:280:31:31

How do you get more locals in? You put your bread at the front of the store and when they're in,

0:31:310:31:36

then they might buy the jar of home-made pickle that's further back in the store.

0:31:360:31:42

It looks like Tim might have finally won Carol over.

0:31:430:31:46

We'll have a go. We'll swap things.

0:31:460:31:49

But I can't see it bringing in hundreds of pounds overnight.

0:31:490:31:52

Well, almost.

0:31:530:31:55

Tim's next task is to get all the other local producers to buy into his brand.

0:31:570:32:01

Anyone who wants to get involved is coming along here

0:32:030:32:06

with their food for a tasting at the Village Institute.

0:32:060:32:10

It will cost £250 a year to sign up to the scheme.

0:32:120:32:15

Oh, it's a pretty good turnout!

0:32:160:32:17

Part of the project's aim is to encourage local amateur cooks

0:32:200:32:23

to start up small businesses under the brand.

0:32:230:32:26

Penny Ward is one of those considering making the leap.

0:32:260:32:30

Her signature desk is a gluten-free sticky toffee pudding.

0:32:300:32:34

Just started off making them for friends

0:32:340:32:36

and have had a really good response to them.

0:32:360:32:40

So, it's very early stages at the moment,

0:32:400:32:44

but...we'll see where it takes us.

0:32:440:32:46

Penny's worked for the NHS for the past 25 years,

0:32:460:32:49

but she's always dreamt of having her own range of food in shops.

0:32:490:32:53

She's convinced, with Tim's help, her dream can become a reality.

0:32:530:32:57

He's got so much experience bringing new products to the market,

0:32:570:33:00

that I'm really hoping that he'll be able to give me some help and advice

0:33:000:33:04

on how I can take this forward and develop from a product that I'm producing in my kitchen

0:33:040:33:10

onto something a bit more larger scale.

0:33:100:33:14

So, it is really exciting!

0:33:140:33:17

-You make this at home at the moment, in your kitchen?

-I do.

0:33:180:33:21

Had a bit of a career change and decided to pursue this full-time.

0:33:210:33:25

-There's no question I think this is absolutely yummy.

-Oh, good!

-Well done!

-Thank you very much!

0:33:250:33:30

The owners of the recently opened cake shop have also decided

0:33:300:33:34

they want to be part of the project.

0:33:340:33:35

-And you've just opened your shop, haven't you?

-Yes, we have.

0:33:350:33:39

Someone told us about the Taste Tideswell, so here we are in Tideswell.

0:33:390:33:44

One of the most exciting things is that one of the people here

0:33:470:33:50

only came and took over a shop, which was a derelict,

0:33:500:33:55

boarded-up shop, they took the shop on because of this project.

0:33:550:33:59

-Absolutely.

-It's winning already!

0:33:590:34:01

I know, it's almost like job done.

0:34:010:34:04

It looks like Tim's morning shift at the bakery has paid dividends,

0:34:040:34:08

as even Carol has turned up to the event.

0:34:080:34:11

How is the whole project going for you, are you feeling more enthused?

0:34:110:34:15

-I'm a little bit more comfortable with it.

-That's good!

0:34:150:34:19

-So you're kind of behind the whole project-ish?

-Ish.

0:34:190:34:23

-But a bit more than last time!

-Two-thirds.

0:34:230:34:26

Well, that's good, because I think you were one tenth last time.

0:34:260:34:30

If that, yeah!

0:34:300:34:31

It is 6th December and just seven months after the volunteers received their funding,

0:34:390:34:43

the school is due to open.

0:34:430:34:45

For Pete, the driving force behind the project, it's a proud day.

0:34:480:34:52

I just cannot believe, 18 months ago we didn't have an idea,

0:34:530:34:58

we didn't have Taste Tideswell, we didn't had any money

0:34:580:35:01

and 18 months later, almost to the day,

0:35:010:35:05

we're opening the Tideswell School of Food.

0:35:050:35:08

Absolutely unbelievable.

0:35:080:35:11

Quite, quite...

0:35:110:35:13

Um...

0:35:130:35:15

Yeah, quite emotional.

0:35:150:35:17

Just how much... Just how much effort has been put into this.

0:35:190:35:23

Yeah, fantastic. Absolutely wonderful.

0:35:260:35:29

There's just one hitch.

0:35:290:35:32

Heavy snowfall has held up work on the school.

0:35:320:35:35

It's due to be open in less than three hours

0:35:350:35:38

and currently it looks like a building site.

0:35:380:35:42

They need to be off-site by 10:30am at the latest, I'd say.

0:35:420:35:46

It will be a PR and financial disaster if the grand opening has to be delayed.

0:35:460:35:51

Pete's feeling the pressure.

0:35:510:35:54

Very soon, we're going to have the public coming through the door,

0:35:540:35:57

the critical public, the people in the village,

0:35:570:35:59

who still need to be convinced and it's got to be right.

0:35:590:36:04

-I don't like last minute, Pete.

-Do you not?

0:36:090:36:13

No, I bloody don't like last minute, I really don't.

0:36:130:36:16

We're ready to clean from upstairs down.

0:36:160:36:19

For Tim and Pete, there's no room for error today.

0:36:200:36:24

What's making me nervous is there are still people in the village

0:36:250:36:29

who are just waiting for us to put a foot wrong.

0:36:290:36:31

We do want to make this look as if we know what we're doing, to the village.

0:36:310:36:35

It really is last minute.

0:36:410:36:43

With the paint still drying on the walls, the builders are finally off-site

0:36:430:36:47

and it seems like the last six months of relentless work and sleepless nights have paid off.

0:36:470:36:52

# Dashing through the snow On a one-horse open sleigh

0:36:520:36:56

# Over fields we go Laughing all the way. #

0:36:560:37:00

Ladies and gentlemen, we have our very own special ribbon.

0:37:000:37:04

Three, two, one, open!

0:37:040:37:08

CHEERING

0:37:080:37:10

Getting the Tideswell Cookery School open has been a tremendous achievement.

0:37:120:37:16

In just six months, the passion of a dedicated group of volunteers,

0:37:160:37:21

combined with funding and support from the Big Lottery Fund,

0:37:210:37:25

have transformed a once disused fireplace shop into a fantastic cookery school,

0:37:250:37:30

on time and within budget.

0:37:300:37:33

With so much doubt and suspicion surrounding the project,

0:37:330:37:36

local approval is essential.

0:37:360:37:38

Seeing it grow throughout the village and come together, it's been brilliant.

0:37:380:37:42

This will lift the community. It's really wonderful.

0:37:470:37:50

It's fantastic what they've done.

0:37:520:37:54

To turn this round from what it was in such a short period is amazing.

0:37:540:37:58

Let's hope it works!

0:37:580:37:59

It seems like Carol's conversion to the project is complete.

0:38:010:38:05

-Posh.

-Good.

-Very posh.

0:38:050:38:09

Very exciting.

0:38:090:38:11

The cookery school is absolutely fantastic.

0:38:130:38:16

Can't condemn that at all.

0:38:160:38:18

I'm totally for the cookery school and teaching and things like that.

0:38:180:38:23

I can just imagine people standing around and coming and enjoying it.

0:38:230:38:27

So I hope it does very, very well, touch wood.

0:38:270:38:30

Just four weeks later, the celebrations at the grand opening seem a lifetime away.

0:38:430:38:48

Tideswell may have a shiny new cookery school, but sadly no customers.

0:38:480:38:54

Pete's jubilation is rapidly turning to despair.

0:38:560:39:01

You look at the order book and look at the blank sheets of paper

0:39:010:39:05

attached to each of the courses

0:39:050:39:08

and it's quite scary.

0:39:080:39:10

My house is for sale I could flit very quickly...

0:39:120:39:14

..and then move out, change my name, buy a wig and wear that instead.

0:39:160:39:21

But, no, personally, it would be a deep blow if it didn't work,

0:39:210:39:24

but it'd be a bigger blow for the village if it didn't work.

0:39:240:39:28

In a bid to get paying customers to sign up,

0:39:300:39:32

the school are offering free classes to the villagers.

0:39:320:39:35

We're having a trial cookery course

0:39:350:39:38

to see if everything in the kitchen actually works.

0:39:380:39:40

I'm planning on getting stuck in and learning something.

0:39:400:39:43

Hello! This is amazing!

0:39:490:39:51

-Hi there.

-Hello. God, look at this!

0:39:510:39:54

-Have an apron.

-Okey-dokey.

-Come and join us.

-Marvellous.

0:39:560:39:59

-Pea and ham soup?

-Do you know, that's my favourite.

-You just have to make it, though.

0:39:590:40:04

'Local chef Steve Vardy has been taken on as the new head of school.'

0:40:070:40:12

Oh!

0:40:120:40:13

LAUGHTER

0:40:130:40:14

Don't do that, that's so annoying!

0:40:140:40:17

-So what do you think to this place?

-I'm loving it. Absolutely loving it.

0:40:180:40:22

I mean, I have to admit,

0:40:220:40:24

I really thought that...

0:40:240:40:26

..it was quite a high possibility that we wouldn't be doing this,

0:40:270:40:31

-and it's an amazing achievement.

-It's been absolutely superb.

0:40:310:40:34

-Really, the hard work starts now.

-Yeah, yeah.

0:40:340:40:37

Everyone is enjoying the free trial,

0:40:410:40:43

but so far the school hasn't received a single enquiry for a paid course.

0:40:430:40:48

At the moment, you've got nobody booked on any courses and that's not good, is it?

0:40:490:40:53

20 million people live within an hour's drive from here.

0:40:530:40:56

If I can't get 30-40 people

0:40:580:41:01

through these doors in a couple of weeks,

0:41:010:41:04

then we're not very good at marketing, are we? So stand on me, this is going to work.

0:41:040:41:09

This HAS to work.

0:41:090:41:11

If Tim can't get those people through the doors, the money will run out

0:41:110:41:16

and the Tideswell Cookery School will shut within six months.

0:41:160:41:19

Although they've come an incredibly long way in a short space of time,

0:41:190:41:24

the journey has just begun for them.

0:41:240:41:26

They've climbed a bit of a mountain, but actually...

0:41:280:41:31

In fact, I'd say they've climbed a hill.

0:41:310:41:33

They've got a mountain still to climb. Without a lot of people coming through the door,

0:41:330:41:37

opening their chequebooks, getting out their cash, this won't exist in the future,

0:41:370:41:43

and that's a massive, massive thing to achieve.

0:41:430:41:46

It's time for Tim and the team to take action.

0:41:500:41:53

Today they are going to hit the streets to drum up some much needed interest.

0:41:530:41:57

I'm a man on a mission to spread the word.

0:41:570:42:00

First stop the tourist office in nearby Bakewell.

0:42:020:42:06

A slice of Bakewell's successful tourist trade could provide rich pickings for Taste Tideswell.

0:42:060:42:11

-Hi there.

-Nice to meet you.

0:42:110:42:13

I'm the so-called village champion for Taste Tideswell.

0:42:130:42:17

-I've heard about it.

-If anybody asks about it...

0:42:170:42:19

-Not yet, but we're expecting big things of you.

-Great.

0:42:190:42:22

We'll go to the information centre...

0:42:220:42:25

In Buxton, Pete and Phil are in charge of the big push.

0:42:250:42:28

Do you think what we're trying to do will be of interest?

0:42:300:42:33

It will work. It'll be hard work getting there,

0:42:330:42:36

but convinced it'll work.

0:42:360:42:38

Trying to get customers through the door, like any new business,

0:42:380:42:42

doesn't matter whether we're there for profit or not,

0:42:420:42:45

it's just really hard work.

0:42:450:42:47

Seems to be very popular with ducks.

0:42:490:42:51

-Hello there. I'm Tim Nicol from Taste Tideswell.

-Pleased to meet you.

-Nice to meet you.

0:42:550:43:00

Two million people come through in a year, two million!

0:43:020:43:05

We don't need a big percentage of that to make this work.

0:43:050:43:08

It's spring and the Tideswell project is moving forward.

0:43:170:43:20

Today the food shops are going to get a brand new look.

0:43:200:43:23

Today's the day when Tideswell Made comes to life. It's a branding day today.

0:43:250:43:30

We've got to take the Tideswell Made symbol

0:43:300:43:33

and put it into the shops that have signed up.

0:43:330:43:36

These are the Tideswell Made stickers.

0:43:390:43:42

Very nice.

0:43:430:43:45

-All right?

-Yeah, perfect.

-Absolutely wonderful.

0:43:490:43:52

So the principles of Tideswell Made: as local as possible,

0:43:540:43:58

as good as possible, with respect to the village and its reputation.

0:43:580:44:01

So that is what it's all about.

0:44:050:44:07

There's even more good news -

0:44:090:44:11

after months of persuasion, Carol's signed up the scheme.

0:44:110:44:14

-Big changes. Just hope it works!

-SHE CHUCKLES

0:44:160:44:20

You know that old saying, "If you can't beat 'em, join 'em"?

0:44:200:44:23

I'm giving him the benefit of the doubt.

0:44:230:44:27

We're going to put it on some jars, change this shop around

0:44:270:44:31

and get this economy moving even faster.

0:44:310:44:33

Brilliant!

0:44:380:44:39

Yeah, I like that.

0:44:390:44:41

And I like the gold on the black.

0:44:410:44:43

People can recognise good local food now

0:44:430:44:46

and the promise that goes with it.

0:44:460:44:48

Not only has Carol signed up,

0:44:520:44:54

but she's also agreed to Tim's plans to change her shop lay out.

0:44:540:44:58

Tim can finally get his mitts on her front window.

0:44:580:45:02

-Up.

-That right?

-Up!

0:45:040:45:06

-Brilliant. Good day's work then.

-Beautiful, yeah.

0:45:130:45:17

Who'd have thought it when I first walked in here

0:45:170:45:20

like an innocent marketing man about a year ago.

0:45:200:45:23

Still are!

0:45:230:45:24

It's the next 12 months you've got to keep an eye.

0:45:270:45:30

-It's not this first 12 months. It's to see whether it's worked.

-No, absolutely.

0:45:300:45:35

Quite right, absolutely. Yeah. Right-o.

0:45:350:45:37

-See you tomorrow.

-Thanks a lot, bye.

-Bye.

0:45:370:45:40

With the branding complete,

0:45:420:45:44

today is a big test of the Taste Tideswell label.

0:45:440:45:47

Tim's arranged a meeting at Chatsworth Farm one of Derbyshire's most prestigious food shops.

0:45:470:45:53

It's the first time they've tried to get their branded food on shelves outside the village.

0:45:530:45:57

This is very much the sort of place that we can aspire to getting

0:45:570:46:01

some sales from outside the village to get some money into the village.

0:46:010:46:05

For Carol and the queen of the sticky toffee pudding, Penny,

0:46:050:46:10

it's a huge opportunity.

0:46:100:46:13

I'm hoping they'll like the products that we've brought along today.

0:46:130:46:17

So, the proof is in the tasting, isn't it?

0:46:170:46:19

They are the top-notch around Derbyshire so, it is nerve-wracking.

0:46:190:46:24

Manager Andre Birkett decides what ends up on the shelves and he's not an easy man to please.

0:46:270:46:32

It is good? Does it eat well? Is it special?

0:46:320:46:35

If that's not the case, just because it's local, I won't stock it.

0:46:350:46:38

-How are you?

-Penny, nice to meet you.

-Penny, it's nice to meet you. Tim, I've heard a lot about you.

0:46:410:46:46

-Have you?

-Carol, how are you?

-Not so bad.

-Good.

0:46:460:46:49

You're not nervous, are you?

0:46:490:46:51

You looked nervous for a moment then.

0:46:510:46:54

-So all these are hand-produced?

-Yes.

-Fantastic.

0:46:540:46:56

Carol's pitching first with her traditional breads, chutneys and pies.

0:46:560:47:01

Spicy, chunky piccalilli.

0:47:010:47:03

Brilliant.

0:47:030:47:05

This is a Fidgety Pasty.

0:47:050:47:07

-Right.

-An old Derbyshire recipe.

0:47:070:47:09

-Absolutely delicious.

-I'm going to enjoy trying it.

0:47:090:47:12

-I've got a sticky toffee pudding.

-Fantastic.

0:47:130:47:16

What shelf life does that have? Chilled.

0:47:160:47:20

I'd say it's got a two-week shelf life.

0:47:200:47:23

Rhubarb season is just coming in so we've now got our rhubarb and ginger jam.

0:47:230:47:26

But that's from Anna's mum's garden because ours wasn't ready...!

0:47:270:47:31

Bit of a sigh of relief, but now we wait!

0:47:310:47:35

Got a few hints and tips.

0:47:350:47:38

Might take them into account when I get back.

0:47:380:47:40

It's all down to the tasting.

0:47:400:47:43

I'm picking out unique products that we haven't got,

0:47:450:47:48

or we haven't got a version quite like.

0:47:480:47:51

The products are very home-made in their style,

0:47:570:48:01

and that's a great thing.

0:48:010:48:02

All Carol, Penny and Tim can do is wait.

0:48:050:48:07

At the cookery school, they desperately need to sell more courses

0:48:110:48:15

and have called a crisis meeting.

0:48:150:48:16

The kitchen is completely empty.

0:48:180:48:21

They have to make £15,000 a month just to cover their costs

0:48:210:48:24

and at the moment, they're making £2,500.

0:48:240:48:27

The shortfall WILL mean they run out of money very soon.

0:48:270:48:33

They HAVE to get more people through the door or they'll go bust.

0:48:330:48:37

'They may have come a long way, but now's the time to make tough decisions

0:48:390:48:44

'if they are to keep their dream alive.'

0:48:440:48:47

I'm not trying to be critical,

0:48:470:48:49

I'm really trying to offer some help here because the reality is

0:48:490:48:54

in four months' time, there's the end of this project.

0:48:540:48:58

-Is that right?

-We've got have enough coming in that keeps the doors open,

0:48:580:49:02

keeps the lights on and keeps the staff employed.

0:49:020:49:04

And if you aren't making enough money, then what happens?

0:49:040:49:08

Theoretically we shut the doors.

0:49:080:49:10

Now if you were absolutely fully booked with back-to-back courses at £25-30,

0:49:120:49:17

surely it stacks up in the same way?

0:49:170:49:19

If we ran everything at £25 a head,

0:49:190:49:21

we'd have to run morning and afternoon, seven days a week, to hit the targets.

0:49:210:49:26

The demand just isn't there for that.

0:49:260:49:29

'The team are determined to succeed.

0:49:290:49:31

'They have to get customers quickly so they need marketing more than ever.'

0:49:310:49:36

What we are planning in May is a food festival.

0:49:360:49:41

-Great.

-Loads of people will come because they go to the Peak District all the time on days out

0:49:410:49:47

and they're looking for things to do. So I can guarantee it'll be heaving here that weekend.

0:49:470:49:51

It's also a great focal point for us to generate some publicity

0:49:510:49:55

around the whole campaign that will get us into more newspapers and radio nationally,

0:49:550:50:00

regionally at least.

0:50:000:50:02

So I guess the key is more communication to the village.

0:50:020:50:06

The food festival will hopefully assist in that,

0:50:060:50:09

and more communication to the wider audience,

0:50:090:50:13

and fingers crossed that it'll work its magic

0:50:130:50:16

before the money runs out.

0:50:160:50:19

These are dedicated, motivated people

0:50:230:50:25

who have put in enormous amounts of their own time and effort

0:50:250:50:29

on a voluntary basis into this community project.

0:50:290:50:33

You can't help but feel their pain

0:50:330:50:36

at the fact it's not going according to plan.

0:50:360:50:39

They've got a very short space of time to achieve a massive amount.

0:50:390:50:44

Just...fingers crossed they manage to pull it off.

0:50:440:50:49

Today we're live from the Tideswell School of Food...

0:50:560:50:58

It's the big day. Can this festival turn Tideswell from a drive-through village

0:50:580:51:03

into a must-see destination?

0:51:030:51:05

A very big day!

0:51:080:51:09

A very busy day.

0:51:090:51:11

This is the opportunity for people to judge us so...

0:51:140:51:17

we want to get it right. We've got our fingers crossed on the weather.

0:51:170:51:21

Everything else is in very good shape.

0:51:210:51:23

The team have worked hard and used the Tideswell brand to entice people from outside the village.

0:51:230:51:29

If we don't make it, it won't be for want of trying.

0:51:290:51:33

The future of the cookery school and the whole project

0:51:330:51:36

could hinge on Pete and his fellow volunteers pulling this off.

0:51:360:51:40

It's almost a year to the day since we got the money.

0:51:400:51:43

We've done a lot. It's now important that we shout about it

0:51:430:51:46

and get this place known for food.

0:51:460:51:48

But the omens aren't looking good - the heavens have opened

0:51:500:51:53

and the turn-out is drastically low.

0:51:530:51:56

If you just put your name and email address on there.

0:51:580:52:01

Tim's set up a marketing team to try and get the few people

0:52:020:52:06

who HAVE braved the weather to sign up for courses.

0:52:060:52:09

I've got to drag them over to the stall!

0:52:090:52:12

-And if you sign up today, you'll get a 10% discount.

-Right...

0:52:120:52:16

That's £2 then, please.

0:52:160:52:18

We've really promoted this day and hopefully, it's going to blow over and people will come out.

0:52:180:52:23

Back at the cookery school, only a handful of people have come to look around.

0:52:270:52:33

By late morning, the rain's got even worse,

0:52:330:52:36

but it seems nothing's going to put the dampeners on Tideswell's first food fest

0:52:360:52:40

as numbers appear to be on the up.

0:52:400:52:42

There's a lot of people gathering round the stalls,

0:52:420:52:46

bit of a buzz, a lot of people I don't know, which is a good sign.

0:52:460:52:49

Fingers crossed.

0:52:490:52:52

There's good news for one of the stallholders - Penny's just received her first order

0:53:000:53:05

from Chatsworth House.

0:53:050:53:07

We've had a call from them and we delivered 50 puddings yesterday so they should be in the farm's shop

0:53:070:53:12

as of today on their shelves, so just so excited, just fantastic.

0:53:120:53:16

Really, really pleased.

0:53:160:53:18

Unfortunately Carol didn't get any of her food into Chatsworth House this time,

0:53:200:53:25

but the food festival really could put the Tideswell brand on the culinary map.

0:53:250:53:31

With the sun coming out, it looks like Tim has kept

0:53:310:53:34

with his promise of having queues outside the village shops

0:53:340:53:37

and Carol's rushed off her feet.

0:53:370:53:39

Hot and tired.

0:53:390:53:42

And I'm still baking in the back so that tells you.

0:53:420:53:45

It's been very good.

0:53:450:53:48

Let's see whether they come back after today.

0:53:480:53:50

With a bit of luck, they will.

0:53:500:53:52

Going to take you straight up to the conference room. Two flights of stairs.

0:53:550:53:59

At the cookery school, numbers are swelling, which can only be good for business.

0:53:590:54:04

'It's not about making money.'

0:54:050:54:07

It's a community project and it's about involving everyone.

0:54:070:54:10

I think that message is beginning to get through and that's very exciting.

0:54:100:54:15

This'll be the first of many food festivals, I'm convinced. It's gone well, there's a buzz behind me.

0:54:190:54:25

-Absolutely phenomenal what we've managed to achieve.

-If we can make it work in the rain,

0:54:250:54:29

that is quite encouraging. So we might be able to make it work on a Sunday!

0:54:290:54:34

Well done for a first time through!

0:54:400:54:43

Over 2,000 people came to Tideswell's food festival,

0:54:450:54:49

a fantastic achievement.

0:54:490:54:51

-Hi.

-Hello. Go on up.

-Thanks.

0:54:510:54:54

Have any of them signed up for a course at the cookery school?

0:54:540:54:58

-Hello, how are you?

-Fine, thanks, how are you?

0:54:580:55:01

-Very well.

-Welcome back.

-Thank you very much.

0:55:010:55:03

-How's it going?

-Pretty good, thanks.

0:55:030:55:06

We've had a huge boost over the weekend with our festival.

0:55:060:55:09

Fantastic.

0:55:090:55:11

So just in the last three days, we've taken more than 20 bookings.

0:55:110:55:15

So if we continue at that rate,

0:55:150:55:17

-we'll have doubled our consumer sales this month.

-Great.

0:55:170:55:20

Just take a look at the bookings here.

0:55:200:55:22

-These are all filling up very nicely. Here's May.

-Oh, wow.

0:55:220:55:27

-Completely booked.

-Yeah. That one's full.

-Lots of them are full.

-Yeah.

0:55:270:55:31

I do feel as though we've turned the corner.

0:55:310:55:34

-What a relief!

-Yes. Absolutely.

0:55:340:55:37

Well, you can't completely take your foot off the gas,

0:55:370:55:39

-but this is a very, very positive move forward.

-Great.

0:55:390:55:43

Tim's year in the village is nearly over.

0:55:450:55:48

It's been a tough twelve months, but finally there are real signs that Brand Tideswell

0:55:480:55:53

is helping shops on the high street.

0:55:530:55:55

So you're at the end of your project here at Tideswell.

0:55:570:56:01

-Do you think you'll miss it when you leave?

-Yes, I will.

0:56:010:56:04

This is more than just a job.

0:56:040:56:06

This has been a year's commitment in a great community.

0:56:060:56:10

This project will survive without me, it must survive without me.

0:56:100:56:14

But I will miss it. It's a great place.

0:56:140:56:16

For one man, it's been a year when his dreams came true.

0:56:190:56:22

I think the last 12 months

0:56:250:56:28

has proved to this village that it can achieve.

0:56:280:56:31

If it wants to do something, it can do it, and do it in a fantastic way.

0:56:310:56:36

To a large extent, that's how I feel.

0:56:370:56:39

It's proved to me that...

0:56:390:56:43

slightly crazy, slightly over-the-top ideas actually can be achieved.

0:56:430:56:47

You can go out and do it.

0:56:470:56:49

Damned hard work, but in the end, it's well worth going for.

0:56:490:56:54

Do you have any doubts that this will succeed?

0:56:540:56:58

No. No.

0:56:580:57:00

-Not a moment?

-No.

0:57:000:57:02

So, ten years' time, will it be open?

0:57:020:57:04

Ten years' time, we'll be open and running, nationally known.

0:57:040:57:07

Tideswell will be well and truly on the map for food.

0:57:070:57:12

Well, I'm going to keep my fingers crossed

0:57:120:57:14

and I'll be back to Taste Tideswell.

0:57:140:57:16

You will be impressed with what we have done.

0:57:160:57:18

Tideswell aimed to become a place that's famous for its food.

0:57:180:57:22

In just over a year, a group of inexperienced but passionate

0:57:220:57:26

volunteers have made huge strides towards fulfilling that ambition.

0:57:260:57:30

The villagers now have their own foods brand which they hope will create new businesses.

0:57:320:57:36

A new shop has opened on the high street, a sign of village recovery.

0:57:380:57:43

And they've created an annual food festival.

0:57:430:57:45

But the beating heart of the project is the cookery school,

0:57:480:57:52

once an empty shop, now offering courses for both locals and tourists.

0:57:520:57:56

But whilst takings have doubled since the food festival,

0:57:570:58:01

the year ahead will be an interesting one.

0:58:010:58:04

The harsh reality is that for the cookery school to continue,

0:58:050:58:09

it needs to attract more customers and fast.

0:58:090:58:13

So has Taste Tideswell been a success?

0:58:130:58:16

Well, only time will tell.

0:58:160:58:18

If you have been inspired to create a community project in your area

0:58:240:58:28

and want to find out how to apply, visit our website.

0:58:280:58:31

Subtitles by Red Bee Media Ltd

0:58:460:58:49

E-mail [email protected]

0:58:490:58:53

Sarah Beeny follows a passionate group of locals as they spend a year trying to rescue their community. When the residents of Tideswell in the Peak District applied for a grant from the Big Lottery Fund to set up a food business, they had no idea what was in store. With local shops closing at an alarming rate, the volunteers have bitten off a huge challenge.