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This programme contains some strong language | 0:00:02 | 0:00:04 | |
-30 seconds. -Standby studio. | 0:00:04 | 0:00:07 | |
MUSIC: Are Friends Electric? by Gary Numan | 0:00:07 | 0:00:09 | |
# It's cold outside | 0:00:12 | 0:00:14 | |
# And the paint's peeling off of my walls. # | 0:00:17 | 0:00:21 | |
By 1979, one woman had become a regular fixture | 0:00:21 | 0:00:25 | |
on our television screens... | 0:00:25 | 0:00:27 | |
Titles! | 0:00:27 | 0:00:29 | |
..as she lectured the nation in her distinctive, clipped tones. | 0:00:29 | 0:00:33 | |
Cool, capable and always impeccably groomed, | 0:00:39 | 0:00:43 | |
this was a woman on a mission, | 0:00:43 | 0:00:45 | |
determined to drag Britain kicking and screaming into the new decade. | 0:00:45 | 0:00:50 | |
And what she inspired was little short of a revolution. | 0:00:50 | 0:00:53 | |
Welcome to the cookery course. | 0:00:54 | 0:00:57 | |
I hope those of you who haven't had any experience of cooking | 0:00:57 | 0:01:00 | |
at all are going to find a good basic groundwork here. | 0:01:00 | 0:01:03 | |
It was, of course, Delia Smith. | 0:01:03 | 0:01:06 | |
Not the woman you were thinking of? | 0:01:06 | 0:01:07 | |
Well, stay with me. | 0:01:07 | 0:01:09 | |
Take a whisk... I think a balloon whisk is the best sort to use for this. | 0:01:09 | 0:01:14 | |
You see, I think Delia is the key to understanding what really | 0:01:14 | 0:01:17 | |
happened to Britain in the 1980s. | 0:01:17 | 0:01:20 | |
I've got my egg whites all ready to be beaten up. | 0:01:20 | 0:01:23 | |
We usually remember the 1980s as "The Thatcher Years". | 0:01:25 | 0:01:29 | |
A decade of extraordinary political conflict and cultural confrontation, | 0:01:29 | 0:01:34 | |
shaped above all by the iron will of the Iron Lady. | 0:01:34 | 0:01:38 | |
I do not intend to be the first woman Prime Minister of | 0:01:40 | 0:01:44 | |
a mediocre and declining Britain. | 0:01:44 | 0:01:47 | |
You know, I don't think that's quite right. | 0:01:50 | 0:01:52 | |
Of course Margaret Thatcher mattered, | 0:01:52 | 0:01:54 | |
but maybe she mattered less than we think. | 0:01:54 | 0:01:57 | |
Maybe she wasn't driving the change. | 0:01:57 | 0:01:59 | |
Maybe she was responding to it. | 0:01:59 | 0:02:02 | |
# I really get a dirty mind... # | 0:02:02 | 0:02:04 | |
I wonder if the great changes of the 1980s really were down | 0:02:04 | 0:02:08 | |
to Britain's politicians. | 0:02:08 | 0:02:10 | |
I think the real authors of change were us, | 0:02:10 | 0:02:13 | |
millions of ordinary people. | 0:02:13 | 0:02:15 | |
The real revolution of the 1980s didn't happen out there. | 0:02:15 | 0:02:19 | |
It happened in here. And in here. | 0:02:19 | 0:02:23 | |
The '80s transformed our hopes and our dreams, | 0:02:23 | 0:02:25 | |
our anxieties and our aspirations. | 0:02:25 | 0:02:29 | |
And what we ate... | 0:02:29 | 0:02:31 | |
and where we shopped... | 0:02:31 | 0:02:34 | |
to where we lived... | 0:02:34 | 0:02:36 | |
and what we watched. | 0:02:36 | 0:02:38 | |
This was a revolution embodied not by Margaret Thatcher, | 0:02:38 | 0:02:42 | |
but by Delia Smith and by millions like her. | 0:02:42 | 0:02:45 | |
And in this series, as Delia herself would say, | 0:02:45 | 0:02:48 | |
I'm going to show you how. | 0:02:48 | 0:02:50 | |
# You just got to let me lay ya | 0:02:50 | 0:02:52 | |
# Gotta let me lay ya, lay ya | 0:02:52 | 0:02:54 | |
# You just gotta let me lay ya | 0:02:54 | 0:02:56 | |
# Gotta let me lay you down. # | 0:02:56 | 0:02:58 | |
-ANNOUNCER: -In 55 minutes, we partake of The Old Grey Whistle Test. | 0:03:02 | 0:03:06 | |
First on Two... | 0:03:06 | 0:03:08 | |
Delia Smith's Cookery Course was one of THE television hits | 0:03:10 | 0:03:13 | |
of the early '80s. | 0:03:13 | 0:03:15 | |
Hello, and welcome again. | 0:03:15 | 0:03:17 | |
This week's programme is all about how to cook pasta | 0:03:17 | 0:03:19 | |
and how to make pancakes. | 0:03:19 | 0:03:21 | |
# Something's cooking in the kitchen... # | 0:03:21 | 0:03:23 | |
Here was a show designed to teach the great British public how to cook... | 0:03:23 | 0:03:28 | |
Another little tip I'll give you, to stop spaghetti or any pasta | 0:03:31 | 0:03:35 | |
clinging together in the water is to add a few drops of olive oil. | 0:03:35 | 0:03:39 | |
..and even how to eat. | 0:03:39 | 0:03:41 | |
The best thing to do is to take a few strands, not too many, | 0:03:41 | 0:03:45 | |
and then take them to the edge of the plate, twist the fork round | 0:03:45 | 0:03:49 | |
and then lift it up so that you've got a bite-sized piece. | 0:03:49 | 0:03:52 | |
# Baby, there's one lesson... # | 0:03:54 | 0:03:56 | |
And it introduced us to some dangerously exotic ingredients. | 0:03:56 | 0:04:01 | |
That's called lasagne. | 0:04:01 | 0:04:02 | |
And that makes a really delicious dish, one of my very favourites, | 0:04:02 | 0:04:05 | |
baked lasagne. | 0:04:05 | 0:04:07 | |
# But something's cooking in the kitchen... # | 0:04:07 | 0:04:10 | |
What we're now going to do is make a souffle. | 0:04:10 | 0:04:13 | |
# Something's burning in your microwave... # | 0:04:14 | 0:04:17 | |
Whisk up four egg whites to the soft peak stage. | 0:04:17 | 0:04:21 | |
# Something's cooking in the kitchen | 0:04:21 | 0:04:23 | |
# Something's steaming up the room... # | 0:04:23 | 0:04:26 | |
For millions of viewers, Delia's simple recipes and her breezy | 0:04:26 | 0:04:29 | |
informality around the kitchen were nothing short of an inspiration. | 0:04:29 | 0:04:33 | |
You know, my mum had all Delia's books. | 0:04:33 | 0:04:36 | |
And for us, every night was Delia night. | 0:04:36 | 0:04:39 | |
Now, it's true that Delia had never been formally trained. | 0:04:39 | 0:04:42 | |
But of course, that was something of an asset, | 0:04:42 | 0:04:44 | |
because to the viewing public, | 0:04:44 | 0:04:46 | |
she seemed the idealised suburban housewife. | 0:04:46 | 0:04:49 | |
The perfect neighbour. | 0:04:49 | 0:04:50 | |
The nice lady next door with a rare gift for whipping up a meringue. | 0:04:50 | 0:04:54 | |
Who better to teach the nation to cook from her neat little kitchen | 0:04:54 | 0:04:58 | |
somewhere in the heart of deepest middle England? | 0:04:58 | 0:05:01 | |
Britain was in crisis. | 0:05:03 | 0:05:06 | |
Unemployment was heading towards well over three million. | 0:05:06 | 0:05:10 | |
And yet, sales of domestic appliances were booming. | 0:05:10 | 0:05:13 | |
People were turning inwards, | 0:05:16 | 0:05:18 | |
focusing their attentions and their spending on the home. | 0:05:18 | 0:05:22 | |
But while millions of people were sitting down to watch Delia on TV, | 0:05:23 | 0:05:27 | |
millions more were rushing out to buy | 0:05:27 | 0:05:30 | |
a new gadget that told a revealing story about life in '80s Britain. | 0:05:30 | 0:05:35 | |
And that was the microwave oven. | 0:05:35 | 0:05:37 | |
MUSIC: Electricity by OMD | 0:05:39 | 0:05:43 | |
In the first years of the 1980s, | 0:05:44 | 0:05:47 | |
microwave sales went through the roof. | 0:05:47 | 0:05:49 | |
The future had arrived. | 0:05:52 | 0:05:54 | |
A miracle science oven that could cook anything in minutes. | 0:05:55 | 0:06:00 | |
-Baked potatoes in a flash. -One minute per rasher. | 0:06:00 | 0:06:02 | |
-The golden date tart. -No fishy smells. | 0:06:02 | 0:06:04 | |
Pavlova in one-and-a-half minutes. | 0:06:04 | 0:06:06 | |
1979 saw Margaret Thatcher sweep to power, | 0:06:08 | 0:06:12 | |
but it also saw the launch of the M&S Chicken Kiev ready meal for one. | 0:06:12 | 0:06:16 | |
Britain was becoming more fragmented, with more people | 0:06:19 | 0:06:22 | |
choosing to live alone and an increase in single-parent families. | 0:06:22 | 0:06:26 | |
And more women were embracing the opportunity to work. | 0:06:26 | 0:06:29 | |
I think things have GOT to change, because the majority of women | 0:06:31 | 0:06:33 | |
do work full-time and have GOT to work full-time! | 0:06:33 | 0:06:37 | |
In a lot of marriages, the woman basically is the breadwinner. | 0:06:37 | 0:06:41 | |
Delia Smith knew exactly what this changing Britain needed. | 0:06:43 | 0:06:47 | |
Delia's recipes were quick, simple and functional. | 0:06:49 | 0:06:52 | |
They were perfectly designed for aspirational, | 0:06:52 | 0:06:55 | |
working people who were far too busy to spend a lot of time cooking. | 0:06:55 | 0:07:00 | |
In 1985, Delia even published this. | 0:07:00 | 0:07:03 | |
One Is Fun! | 0:07:03 | 0:07:05 | |
aimed squarely at readers who lived on their own. | 0:07:05 | 0:07:08 | |
Then, no fewer than one in four British households. | 0:07:08 | 0:07:11 | |
"She was..." said one critic, "..spearheading the changes | 0:07:11 | 0:07:15 | |
"brought by the fast food revolution, freezer technology | 0:07:15 | 0:07:18 | |
"and working wives, without ever being so far ahead as to be freaky." | 0:07:18 | 0:07:23 | |
Freaky or not, | 0:07:25 | 0:07:27 | |
Delia Smith was offering exactly what Britain wanted. | 0:07:27 | 0:07:30 | |
Aspiration and inspiration. | 0:07:30 | 0:07:33 | |
Perfectly designed to suit the everyday rhythms of modern life. | 0:07:33 | 0:07:36 | |
And in Delia's world, it's little wonder that the voters turned | 0:07:40 | 0:07:43 | |
to a new kind of political leader. | 0:07:43 | 0:07:46 | |
'On weekday mornings, like most other mothers, | 0:07:48 | 0:07:51 | |
'Mrs Thatcher begins her day cooking breakfast at home for the family.' | 0:07:51 | 0:07:55 | |
A working mother who'd grown up in a grocer's shop and spoke openly | 0:07:56 | 0:08:01 | |
about good housekeeping, home economics and family budgets. | 0:08:01 | 0:08:05 | |
I too know what it's like running a house and running a career. | 0:08:07 | 0:08:12 | |
I know what it's like having to live within a budget. | 0:08:12 | 0:08:14 | |
I know what it's like having to cope. | 0:08:14 | 0:08:16 | |
She was a housewife. She knows what it's like on a limited budget. | 0:08:19 | 0:08:23 | |
Everything like that. It appealed to me. You know? | 0:08:23 | 0:08:26 | |
-And I thought, "Well, a woman..." -SHE CHUCKLES | 0:08:26 | 0:08:30 | |
BIG BEN CHIMES | 0:08:30 | 0:08:34 | |
# Happy New Year, happy New Year... # | 0:08:36 | 0:08:40 | |
As 1980 dawned, the new decade seemed charged with possibility. | 0:08:40 | 0:08:46 | |
And Britain's first woman Prime Minister published her call-to-arms. | 0:08:46 | 0:08:50 | |
"You're probably reading this sitting at home, | 0:08:53 | 0:08:55 | |
"maybe with your family around you. | 0:08:55 | 0:08:57 | |
"In the living room, there's almost certainly a television set, | 0:08:57 | 0:09:00 | |
"probably a colour model. | 0:09:00 | 0:09:02 | |
"In the kitchen, there is more than likely to be | 0:09:02 | 0:09:04 | |
"a washing machine and almost definitely a fridge." | 0:09:04 | 0:09:07 | |
Now, this is very clearly aimed at the kind of people who are | 0:09:07 | 0:09:09 | |
watching Delia Smith. | 0:09:09 | 0:09:11 | |
But here's the killer question. | 0:09:11 | 0:09:13 | |
How many of these items were made in Britain? | 0:09:13 | 0:09:17 | |
"Once we were the best. We built well and sold well. | 0:09:17 | 0:09:19 | |
"We delivered on time, people bought British because British was best." | 0:09:19 | 0:09:24 | |
Not any more, of course. | 0:09:24 | 0:09:25 | |
Now people were buying German or American or Japanese. | 0:09:25 | 0:09:29 | |
And this is what Mrs Thatcher had come to power promising to change. | 0:09:29 | 0:09:33 | |
"So as you raise a glass to the '80s tomorrow night, | 0:09:33 | 0:09:36 | |
"drink with me to the awakening of Britain." | 0:09:36 | 0:09:40 | |
What all this did was to tap into two very powerful forces. | 0:09:40 | 0:09:45 | |
One of them was something new, | 0:09:45 | 0:09:46 | |
our growing obsession with gadgets and appliances, | 0:09:46 | 0:09:49 | |
home and household. | 0:09:49 | 0:09:51 | |
But the other was very old indeed. | 0:09:51 | 0:09:53 | |
Our deep sense of national identity, our patriotism, our pride, | 0:09:53 | 0:09:58 | |
our bulldog spirit. | 0:09:58 | 0:10:00 | |
Some of you may have noticed that for the past few years, | 0:10:00 | 0:10:03 | |
Britain has been invaded by the Italians, the Germans, | 0:10:03 | 0:10:07 | |
the Japanese and the French. | 0:10:07 | 0:10:10 | |
Now we have the means to fight back. | 0:10:10 | 0:10:12 | |
# Oh, yeah | 0:10:13 | 0:10:16 | |
# Oh, yeah. # | 0:10:16 | 0:10:18 | |
This attempt to turn the domestic aspirations of Delia's Britain | 0:10:18 | 0:10:22 | |
into a patriotic crusade would soon produce one of | 0:10:22 | 0:10:26 | |
the great icons of the early '80s. | 0:10:26 | 0:10:28 | |
# Bow, bow (chick chicka-chickaa). # | 0:10:30 | 0:10:33 | |
Now, today, this might not look like a car | 0:10:33 | 0:10:36 | |
to set Jeremy Clarkson's pulse racing. | 0:10:36 | 0:10:38 | |
But at the dawn of the 1980s, | 0:10:38 | 0:10:40 | |
the Austin Metro was something of a public obsession. | 0:10:40 | 0:10:43 | |
Indeed, I think that never before had the appearance of | 0:10:43 | 0:10:46 | |
a new British car been anticipated with such patriotic expectation. | 0:10:46 | 0:10:52 | |
"Not just a motor car..." said one headline, | 0:10:52 | 0:10:55 | |
"..more a symbol of national survival." | 0:10:55 | 0:10:58 | |
The new Austin Metro. | 0:10:58 | 0:11:00 | |
The new Metro is so aerodynamic, that at a steady 50mph, | 0:11:00 | 0:11:04 | |
the Metro HLE gets 62 miles per gallon. | 0:11:04 | 0:11:07 | |
Amid the industrial turmoil of the 1970s, strikes had brought our | 0:11:11 | 0:11:15 | |
biggest car manufacturer, British Leyland, to the verge of bankruptcy. | 0:11:15 | 0:11:20 | |
But by the dawn of the 1980s, new management had tackled | 0:11:21 | 0:11:25 | |
the problem head-on and seemed to be winning. | 0:11:25 | 0:11:27 | |
Leyland believe that by involving the workers in decision making, | 0:11:28 | 0:11:32 | |
they will not only reduce the number of disputes, they will, | 0:11:32 | 0:11:35 | |
as a bonus, improve the quality of their vehicles. | 0:11:35 | 0:11:39 | |
We want to prove to everybody that we can make these cars and | 0:11:40 | 0:11:42 | |
make the demand that they want, you know? | 0:11:42 | 0:11:44 | |
We can make a good job as well. | 0:11:44 | 0:11:46 | |
We know we can do it. | 0:11:46 | 0:11:47 | |
The Austin Metro was their secret weapon. | 0:11:49 | 0:11:52 | |
You know, for me, this is a bit of a nostalgic treat, | 0:11:54 | 0:11:56 | |
because my dad had one of the very first models. | 0:11:56 | 0:11:59 | |
Of course, he was far from alone. | 0:11:59 | 0:12:02 | |
Because here was a car that was reliable, affordable and economical. | 0:12:02 | 0:12:06 | |
The ideal car for a country coming to terms with industrial decline. | 0:12:06 | 0:12:12 | |
MUSIC: Pull Up To The Bumper by Grace Jones | 0:12:12 | 0:12:15 | |
But the key selling point and the one that chimed perfectly | 0:12:15 | 0:12:18 | |
with Mrs Thatcher's bullish rhetoric, was that it was British. | 0:12:18 | 0:12:22 | |
The new Austin Metro. | 0:12:22 | 0:12:25 | |
A British car | 0:12:25 | 0:12:26 | |
to beat the world. | 0:12:26 | 0:12:29 | |
The Metro was an undeniable British manufacturing success story. | 0:12:35 | 0:12:39 | |
But it was fighting against the tide. | 0:12:39 | 0:12:41 | |
For across much of industrial Britain, | 0:12:45 | 0:12:47 | |
the outlook could hardly have been grimmer. | 0:12:47 | 0:12:50 | |
Honey Tree Close, with its neat gardens and carefully | 0:12:53 | 0:12:56 | |
maintained modern houses, is a reflection of the prosperity | 0:12:56 | 0:13:00 | |
in the West Midlands that was once taken for granted. | 0:13:00 | 0:13:03 | |
But in the last two years, a dream has been shattered. | 0:13:06 | 0:13:09 | |
Where there was hope, there's now fear and uncertainty. | 0:13:09 | 0:13:12 | |
A few years earlier, when Honey Tree Close had been built, this area, | 0:13:17 | 0:13:21 | |
the West Midlands, had been Britain's manufacturing heartland. | 0:13:21 | 0:13:25 | |
But now, it found itself in deep trouble. | 0:13:25 | 0:13:28 | |
Years of cheap foreign competition, terrible labour relations, | 0:13:28 | 0:13:32 | |
appalling productivity and falling demand had eaten away | 0:13:32 | 0:13:37 | |
at Britain's industrial base. | 0:13:37 | 0:13:39 | |
And by the early '80s, | 0:13:39 | 0:13:40 | |
many of the families on this Dudley estate were becoming increasingly | 0:13:40 | 0:13:44 | |
worried about the future of the local Round Oak steelworks. | 0:13:44 | 0:13:48 | |
Round Oak had been producing iron and steel since Victorian times. | 0:13:53 | 0:13:57 | |
But by 1980, the future of the British steel industry looked bleak. | 0:13:59 | 0:14:03 | |
Two days before Christmas 1982, Round Oak closed its doors. | 0:14:06 | 0:14:11 | |
Some 1,300 jobs were lost. | 0:14:15 | 0:14:17 | |
It was an all-too-familiar story. | 0:14:19 | 0:14:21 | |
Steel-built Corby and its passing means the town must make massive psychological... | 0:14:22 | 0:14:27 | |
Dunlop's tyre factory at Speke is to close down entirely, | 0:14:27 | 0:14:30 | |
with the loss of 3,000 jobs... | 0:14:30 | 0:14:32 | |
Soon, the now-cold blast furnaces will be broken up for scrap. | 0:14:32 | 0:14:36 | |
This whole skyline will change. | 0:14:36 | 0:14:38 | |
# A cloud hangs over me | 0:14:40 | 0:14:42 | |
# Marks every move... # | 0:14:44 | 0:14:45 | |
Previous governments had been terrified of unemployment. | 0:14:45 | 0:14:48 | |
So when times were tough, they had pumped money into the economy | 0:14:48 | 0:14:52 | |
to prop up consumer demand and to bail out our struggling businesses. | 0:14:52 | 0:14:58 | |
But Mrs Thatcher was different. | 0:14:58 | 0:15:01 | |
Printing more money will lead to more inflation... | 0:15:01 | 0:15:06 | |
HECKLING | 0:15:06 | 0:15:08 | |
..not to more jobs. | 0:15:08 | 0:15:10 | |
This government has no intention of printing more money | 0:15:11 | 0:15:15 | |
to finance big pay settlements. | 0:15:15 | 0:15:18 | |
This wasn't just bitter medicine, this was shock therapy. | 0:15:20 | 0:15:24 | |
Within months, British manufacturing had plunged into the deepest | 0:15:24 | 0:15:27 | |
recession since the war. | 0:15:27 | 0:15:30 | |
# I am the one in ten | 0:15:30 | 0:15:32 | |
# (A number on a list) | 0:15:32 | 0:15:34 | |
# I am the one in ten... # | 0:15:34 | 0:15:36 | |
By the end of 1980, unemployment had hit two million. | 0:15:36 | 0:15:39 | |
In some parts of Merseyside, unemployment has reached 40%. | 0:15:41 | 0:15:46 | |
The odds against the unskilled getting a job are 424-to-1. | 0:15:46 | 0:15:50 | |
At the time this was seen, understandably enough, | 0:15:54 | 0:15:56 | |
as Margaret Thatcher's recession and Margaret Thatcher's unemployment. | 0:15:56 | 0:16:01 | |
Now, she certainly made a very convenient scapegoat, | 0:16:01 | 0:16:04 | |
but I think the truth is a bit more complicated. | 0:16:04 | 0:16:07 | |
You know, there's a persistent caricature that the Thatcher | 0:16:07 | 0:16:10 | |
government just pulled the plug on British industry, | 0:16:10 | 0:16:13 | |
and yet in the early 1980s, they were actually giving hundreds | 0:16:13 | 0:16:16 | |
of millions of pounds to the steel industry alone. | 0:16:16 | 0:16:20 | |
And I think the underlying reality is that with or without | 0:16:20 | 0:16:23 | |
Margaret Thatcher, industrial working-class Britain, | 0:16:23 | 0:16:26 | |
this Britain, was always heading for the scrapheap. | 0:16:26 | 0:16:31 | |
# Get your nose out the paper | 0:16:31 | 0:16:33 | |
# Take a good look at what's going down... # | 0:16:33 | 0:16:37 | |
Over the course of the next decade, | 0:16:37 | 0:16:39 | |
the collapse of these industries would drastically reshape our lives. | 0:16:39 | 0:16:43 | |
# Have you seen the writing on the wall? # | 0:16:44 | 0:16:47 | |
Entire communities, once defined by their local industry, | 0:16:47 | 0:16:51 | |
the mill, the mine, the factory, | 0:16:51 | 0:16:53 | |
faced unemployment and disintegration. | 0:16:53 | 0:16:55 | |
But out of the ashes of these old industries, | 0:16:58 | 0:17:01 | |
something new was rising. | 0:17:01 | 0:17:02 | |
Even before the Round Oak works had closed, | 0:17:10 | 0:17:13 | |
the government had declared the area an "enterprise zone". | 0:17:13 | 0:17:16 | |
Very '80s phrase, that, "enterprise zone". | 0:17:16 | 0:17:19 | |
And in 1985, work began on this. Merry Hill Shopping Centre. | 0:17:19 | 0:17:25 | |
And in a way, this building tells the whole story of what | 0:17:25 | 0:17:28 | |
happened to Britain in the 1980s. | 0:17:28 | 0:17:30 | |
The transition from manufacturing to services. | 0:17:30 | 0:17:33 | |
From making things to buying things. | 0:17:33 | 0:17:36 | |
From the roar of the blast furnace to the ring of the cash register. | 0:17:36 | 0:17:41 | |
A brave new world built on credit and consumerism. | 0:17:41 | 0:17:46 | |
In a society ruled by the values of the marketplace, | 0:17:52 | 0:17:56 | |
identity itself was now becoming a product. | 0:17:56 | 0:17:58 | |
Even a brand. | 0:17:58 | 0:18:00 | |
A question less of class, than of taste. | 0:18:02 | 0:18:06 | |
In the spring of 1980, | 0:18:09 | 0:18:11 | |
a brand-new publication appeared on the shelves of Britain's newsagents. | 0:18:11 | 0:18:15 | |
Its founding father was a man called Nick Logan. | 0:18:15 | 0:18:18 | |
Now, Logan had previously been the editor of the NME, | 0:18:18 | 0:18:21 | |
as well as the man who'd set up the magazine, Smash Hits, | 0:18:21 | 0:18:25 | |
so he certainly knew his way around the business. | 0:18:25 | 0:18:27 | |
And what he wanted to produce was something glossy and aspirational, | 0:18:27 | 0:18:30 | |
squarely aimed at people in their late teens and early 20s, | 0:18:30 | 0:18:34 | |
but with the production values of Tatler or Vogue. | 0:18:34 | 0:18:38 | |
And what he came up with was less a music magazine, | 0:18:38 | 0:18:42 | |
than a style Bible. | 0:18:42 | 0:18:44 | |
MUSIC: Fade To Grey by Visage | 0:18:44 | 0:18:48 | |
The Face became one of the most influential magazines of the decade. | 0:18:48 | 0:18:52 | |
It even had its own advert on TV. | 0:18:55 | 0:18:58 | |
DISTORTED: The Face! | 0:18:59 | 0:19:02 | |
"What The Face does..." Nick Logan once said, | 0:19:02 | 0:19:05 | |
"..is combine racy copy with a lot of photography. | 0:19:05 | 0:19:09 | |
"People do underestimate the power of a good picture." | 0:19:09 | 0:19:13 | |
And for me, what The Face absolutely captured was one | 0:19:13 | 0:19:16 | |
of the defining characteristics of the advertising-crazed 1980s. | 0:19:16 | 0:19:20 | |
The idea that consumerism isn't really about the stuff, | 0:19:22 | 0:19:25 | |
it's about you, the consumer. | 0:19:25 | 0:19:27 | |
It's about who you are, | 0:19:27 | 0:19:29 | |
who you want to be and what you want to look like. | 0:19:29 | 0:19:32 | |
It's all ultimately about the image. | 0:19:32 | 0:19:34 | |
The Face was keen to champion the New Romantic and New Wave stars | 0:19:39 | 0:19:43 | |
of the early '80s. | 0:19:43 | 0:19:45 | |
The Human League, Grace Jones, | 0:19:45 | 0:19:48 | |
Spandau Ballet, Duran Duran, | 0:19:48 | 0:19:50 | |
Ultravox, Heaven 17. | 0:19:52 | 0:19:55 | |
New music for a new decade. | 0:19:55 | 0:19:57 | |
# Here comes the daylight, here comes my job... # | 0:19:59 | 0:20:02 | |
An age of materialism, glitz and glamour. | 0:20:02 | 0:20:05 | |
# Here comes the night-time | 0:20:06 | 0:20:07 | |
# Here comes my role | 0:20:07 | 0:20:10 | |
# Goodbye to the pavement | 0:20:10 | 0:20:11 | |
# Hello to my soul. # | 0:20:11 | 0:20:13 | |
You know, I don't think it's an accident that so many of these bands | 0:20:13 | 0:20:17 | |
emerged from the old industrial cities of the North and the Midlands. | 0:20:17 | 0:20:20 | |
Places like Liverpool and Sheffield and Manchester. | 0:20:20 | 0:20:24 | |
Cities that had been rooted in the old certainties of class and | 0:20:24 | 0:20:28 | |
industry and now, of course, were blighted by unemployment. | 0:20:28 | 0:20:32 | |
What's also striking is just how radically these bands broke | 0:20:32 | 0:20:35 | |
with the music of the 1970s. | 0:20:35 | 0:20:37 | |
Not just in the way they sounded, | 0:20:37 | 0:20:39 | |
but perhaps even more so in the way they looked. | 0:20:39 | 0:20:42 | |
# Sitting on a park bench | 0:20:45 | 0:20:48 | |
# Years away from fighting | 0:20:48 | 0:20:51 | |
# Oh, to cut a long story short... # | 0:20:51 | 0:20:53 | |
Far from attacking the new materialism of the 1980s, | 0:20:53 | 0:20:57 | |
many of these bands eagerly embraced the spirit of individual aspiration. | 0:20:57 | 0:21:02 | |
My dad was a Ted, you know? | 0:21:02 | 0:21:04 | |
He dressed up because, you know... Most kids, when you're in your | 0:21:04 | 0:21:07 | |
teens and early 20s, you do it because you want attention. | 0:21:07 | 0:21:11 | |
When you open the door of your council flat, | 0:21:11 | 0:21:13 | |
when you go to a comprehensive school with 2,000 kids there, | 0:21:13 | 0:21:16 | |
you don't want to merge into the background. | 0:21:16 | 0:21:18 | |
You want to stand out from that background and you want to | 0:21:18 | 0:21:21 | |
look good just individually, yourself. | 0:21:21 | 0:21:23 | |
And that's what it's about. | 0:21:23 | 0:21:25 | |
Now, bands like Duran Duran and Spandau Ballet have always | 0:21:26 | 0:21:29 | |
carried a certain amount of political baggage. | 0:21:29 | 0:21:32 | |
And even today, there are plenty of people who will just write | 0:21:32 | 0:21:34 | |
them off as money-grabbing Thatcherites. | 0:21:34 | 0:21:37 | |
Which is, I think, a bit unfair, because of course, | 0:21:37 | 0:21:39 | |
most of them were Labour voters. | 0:21:39 | 0:21:42 | |
Even so, it is, I think, true that in their values, in their language | 0:21:42 | 0:21:46 | |
and even in their clothes, they were reflecting a changing mood. | 0:21:46 | 0:21:50 | |
More individualistic, more aspirational and, dare I say it, | 0:21:50 | 0:21:54 | |
more entrepreneurial. Less free love, then, more free market. | 0:21:54 | 0:21:59 | |
I think everybody's basically a capitalist. | 0:21:59 | 0:22:01 | |
You know, you see all these people... | 0:22:01 | 0:22:02 | |
Whether you vote Labour or Conservative, | 0:22:02 | 0:22:04 | |
you're still a capitalist. | 0:22:04 | 0:22:05 | |
Even if you're just a housewife who simply want a new cooker, | 0:22:05 | 0:22:08 | |
that's capitalistic, you know? | 0:22:08 | 0:22:10 | |
Having come from nothing, you know, having come from | 0:22:10 | 0:22:12 | |
a quite poor background, I know what it's like not to have money. | 0:22:12 | 0:22:16 | |
MUSIC: Rio by Duran Duran | 0:22:16 | 0:22:20 | |
For the New Romantics, class belonged to history. | 0:22:21 | 0:22:25 | |
The future was all about style, swagger and the gospel of success. | 0:22:25 | 0:22:29 | |
# And when she shines she really shows you all she can... # | 0:22:29 | 0:22:36 | |
In its relentless emphasis on image and identity, | 0:22:36 | 0:22:39 | |
style and aspiration, The Face was very much of its time. | 0:22:39 | 0:22:43 | |
These values would play an enormous role in the wider popular culture | 0:22:43 | 0:22:47 | |
of the 1980s and they're associated with one industry above all - | 0:22:47 | 0:22:52 | |
advertising. | 0:22:52 | 0:22:53 | |
Remember, this was Delia's Britain - | 0:22:56 | 0:22:59 | |
a country obsessed with consumerism and aspirations. | 0:22:59 | 0:23:02 | |
So, brand identity mattered more than ever. | 0:23:02 | 0:23:05 | |
MUSIC: All Of My Heart by ABC | 0:23:05 | 0:23:07 | |
And for Britain's ad men, brand identities | 0:23:07 | 0:23:10 | |
no longer just applied to products, they now applied to people. | 0:23:10 | 0:23:13 | |
Your after-dinner mints weren't just mints. | 0:23:15 | 0:23:17 | |
They were a statement of elegance and sophistication. | 0:23:17 | 0:23:20 | |
Your stock cubes, a reflection of wholesome family life... | 0:23:21 | 0:23:25 | |
with a saucy twist. | 0:23:25 | 0:23:27 | |
Remember, Preston... | 0:23:27 | 0:23:29 | |
Entire social groups were now defined not by class or income, | 0:23:29 | 0:23:33 | |
but by what they bought, what they ate and where they shopped. | 0:23:33 | 0:23:36 | |
And to one group of youngsters, | 0:23:39 | 0:23:41 | |
wearing the right shirt was a symbol of something more. | 0:23:41 | 0:23:45 | |
# All of my heart... # | 0:23:45 | 0:23:47 | |
Tribal, innit? | 0:23:48 | 0:23:50 | |
I mean, it's like football, it's just tribal. | 0:23:50 | 0:23:53 | |
One tribe onto another tribe. | 0:23:53 | 0:23:56 | |
Who can go and do the next tribe? | 0:23:56 | 0:23:59 | |
It boils down to human nature, don't it? | 0:24:01 | 0:24:04 | |
MUSIC: A Forest by The Cure | 0:24:04 | 0:24:07 | |
By the early '80s, Saturday afternoons had become | 0:24:07 | 0:24:10 | |
associated with one thing - | 0:24:10 | 0:24:15 | |
football hooliganism. | 0:24:15 | 0:24:17 | |
On Saturday, you get the regular football guys | 0:24:26 | 0:24:29 | |
and you get troublemakers. | 0:24:29 | 0:24:33 | |
It definitely affects the trade. | 0:24:33 | 0:24:35 | |
People are frightened. | 0:24:35 | 0:24:36 | |
Football hooliganism was, of course, nothing new. | 0:24:39 | 0:24:43 | |
In the 1970s, the back page headlines had been dominated | 0:24:43 | 0:24:46 | |
by one punch-up after another. | 0:24:46 | 0:24:49 | |
But by the early '80s, it was beginning to feel different. | 0:24:49 | 0:24:53 | |
The look had changed. Less flares and bovver boots, | 0:24:53 | 0:24:56 | |
more drainpipe jeans and Adidas trainers. | 0:24:56 | 0:24:59 | |
And the violence itself had changed too. It was now sharper, nastier | 0:24:59 | 0:25:04 | |
and better organised. | 0:25:04 | 0:25:05 | |
Football in the 1980s seemed a national disease. | 0:25:10 | 0:25:13 | |
But even as the mob mentality of the football terraces was destroying | 0:25:15 | 0:25:18 | |
the image of the beautiful game, | 0:25:18 | 0:25:20 | |
a very different game was taking Britain by storm. | 0:25:20 | 0:25:24 | |
The 1980s was snooker's decade. | 0:25:31 | 0:25:34 | |
Here, in stark contrast to the turbulence on the terraces, | 0:25:34 | 0:25:38 | |
was a game of gallantry and precision. | 0:25:38 | 0:25:40 | |
A gentlemanly contest of skill and stamina, | 0:25:41 | 0:25:44 | |
a game made for television with cameras to pick up every break, | 0:25:44 | 0:25:48 | |
every miss, every blink and every twitch. | 0:25:48 | 0:25:51 | |
It had a rich cast of charismatic characters, | 0:25:51 | 0:25:55 | |
individual heroes for an individualistic age. | 0:25:55 | 0:25:58 | |
MUSIC: Hit Me With Your Best Shot by Pat Benatar | 0:25:58 | 0:26:01 | |
APPLAUSE | 0:26:01 | 0:26:03 | |
There was Alex "Hurricane" Higgins, Dennis Taylor, Jimmy White, | 0:26:05 | 0:26:11 | |
Ray Reardon, Willie Thorne, and, of course... | 0:26:11 | 0:26:16 | |
..Steve Davis. | 0:26:18 | 0:26:19 | |
He's breathing heavily as he comes down to this final pink. | 0:26:20 | 0:26:24 | |
-CHEERING -And that's it. | 0:26:24 | 0:26:26 | |
The World Snooker Champion, Steve Davis. | 0:26:26 | 0:26:30 | |
In 1981, a young Steve Davis beat Doug Mountjoy to win the | 0:26:30 | 0:26:35 | |
World Snooker Championship at the Crucible in Sheffield. | 0:26:35 | 0:26:40 | |
Congratulations there from his manager, Barry Hearn. | 0:26:40 | 0:26:43 | |
It kick-started a national love affair with baize and balls. | 0:26:43 | 0:26:46 | |
Steve Davis was much more interesting than he pretended to be. | 0:26:50 | 0:26:54 | |
Well, a bit more interesting. | 0:26:54 | 0:26:56 | |
A working-class south London boy made good, | 0:26:56 | 0:26:59 | |
he brought to the table some of Mrs Thatcher's favourite | 0:26:59 | 0:27:03 | |
virtues - talent, ambition and sheer hard work. | 0:27:03 | 0:27:07 | |
But the man who really turned snooker into a global | 0:27:07 | 0:27:10 | |
money-spinner was his manager, the accountant and promoter Barry Hearn. | 0:27:10 | 0:27:15 | |
-PHONE RINGS -The good manager. | 0:27:17 | 0:27:19 | |
Hello, Barry Hearn. | 0:27:19 | 0:27:20 | |
Also known in the business as Barry 'Earn. | 0:27:20 | 0:27:23 | |
Yes, well, if you're talking about... | 0:27:23 | 0:27:25 | |
No, if you're talking about an afternoon and evening, | 0:27:25 | 0:27:28 | |
I'd do... If we were in your area, we'd do 1,250 the night-time | 0:27:28 | 0:27:31 | |
but an afternoon session will be an extra 500. | 0:27:31 | 0:27:34 | |
So that's 1,750 plus VAT, | 0:27:34 | 0:27:36 | |
plus any expenses that Steve incurs. | 0:27:36 | 0:27:40 | |
Thanks to Barry Hearn, Steve Davis became one of the highest earning | 0:27:40 | 0:27:43 | |
sports stars of the decade. | 0:27:43 | 0:27:46 | |
Not just a sporting hero but a brand. | 0:27:46 | 0:27:49 | |
An '80s advertiser's dream... | 0:27:49 | 0:27:52 | |
in any language... | 0:27:52 | 0:27:54 | |
..and a magnet for corporate sponsorship. | 0:27:56 | 0:27:59 | |
Listen, I'm a little bit worried about the gloves. | 0:27:59 | 0:28:01 | |
I don't really think they're going to suit this image. | 0:28:01 | 0:28:04 | |
Yes, it could be a bit over the top. | 0:28:04 | 0:28:06 | |
Toni, do you want to take off the gloves? | 0:28:06 | 0:28:08 | |
The gloves get the big heave. | 0:28:08 | 0:28:10 | |
All pictures must reflect the clean-cut image of Barry Hearn's boy | 0:28:10 | 0:28:14 | |
who gets £25,000 a year to appear in The Star newspaper. | 0:28:14 | 0:28:18 | |
That's lovely. | 0:28:18 | 0:28:20 | |
Crucially, while football appealed overwhelmingly to | 0:28:20 | 0:28:23 | |
young, working-class men, snooker's audience went right across | 0:28:23 | 0:28:27 | |
the spectrum - young and old, rich and poor, men and women. | 0:28:27 | 0:28:31 | |
Here was a sport that the whole family could enjoy, | 0:28:31 | 0:28:34 | |
gathered around the television on a wet bank holiday weekend. | 0:28:34 | 0:28:38 | |
And enjoy it we did. | 0:28:38 | 0:28:40 | |
The defending world champion, Steve Davis. | 0:28:42 | 0:28:45 | |
The 1985 World Championship final. | 0:28:45 | 0:28:48 | |
Dennis Taylor battled Steve Davis down to the final frame | 0:28:50 | 0:28:54 | |
in an unbearably tense match. | 0:28:54 | 0:28:57 | |
Victory rested on the very last ball. | 0:29:00 | 0:29:03 | |
CHEERING | 0:29:03 | 0:29:06 | |
He's done it! | 0:29:11 | 0:29:13 | |
CHEERING | 0:29:13 | 0:29:16 | |
Dennis Taylor, for the first time, becomes | 0:29:16 | 0:29:20 | |
Embassy World Snooker champion. | 0:29:20 | 0:29:23 | |
The match was watched by almost 19,000,000 people. | 0:29:23 | 0:29:27 | |
A record figure for BBC Two to this day. | 0:29:27 | 0:29:30 | |
MUSIC: Passing Strangers by Ultravox | 0:29:33 | 0:29:37 | |
In a world where snooker was taking over from football, | 0:29:40 | 0:29:43 | |
New Romantics from punk rockers and service industries from | 0:29:43 | 0:29:47 | |
heavy industry, the old assumptions seemed in headlong retreat. | 0:29:47 | 0:29:51 | |
But what of the political opposition? | 0:29:55 | 0:29:58 | |
On 29 September 1980, a bruised and battered Labour Party | 0:29:59 | 0:30:05 | |
convened here, the Winter Gardens in Blackpool, to try and make | 0:30:05 | 0:30:08 | |
sense of their election defeat a year earlier. | 0:30:08 | 0:30:11 | |
The atmosphere could be described as, well, poisonous. | 0:30:11 | 0:30:16 | |
Many young activists were seething with righteous anger, | 0:30:16 | 0:30:19 | |
not so much at the Tories, | 0:30:19 | 0:30:21 | |
but what they saw as the betrayals of the last Labour government and, | 0:30:21 | 0:30:24 | |
in particular, at their veteran leader, Jim Callaghan. | 0:30:24 | 0:30:29 | |
MUSIC: Upside Down by Diana Ross | 0:30:29 | 0:30:33 | |
Many of us in this conference are also angry about much of what | 0:30:33 | 0:30:37 | |
the last Labour government did and a great deal of what the last | 0:30:37 | 0:30:41 | |
Labour government failed to do. | 0:30:41 | 0:30:43 | |
And we have the right, comrades, | 0:30:43 | 0:30:45 | |
to be angry and to do something about our anger. | 0:30:45 | 0:30:47 | |
Between Labour's left and right, the gulf had been deepening for years, | 0:30:51 | 0:30:56 | |
but never before had the divisions been so blatant or so bitter. | 0:30:56 | 0:31:00 | |
# Inside out and round and round... # | 0:31:00 | 0:31:02 | |
Andrew Faulds, | 0:31:04 | 0:31:05 | |
MP for Warley East. | 0:31:05 | 0:31:07 | |
And I represent the true Labour Party in Smethwick. | 0:31:07 | 0:31:11 | |
Not the Workers Revolutionary Party, | 0:31:11 | 0:31:15 | |
nor the militant Trots... | 0:31:15 | 0:31:17 | |
APPLAUSE AND BOOING | 0:31:17 | 0:31:21 | |
..who have, who have... | 0:31:21 | 0:31:24 | |
..who have infiltrated so many constituency parties, as you know! | 0:31:26 | 0:31:31 | |
CHEERING | 0:31:31 | 0:31:33 | |
Madam Chairman, | 0:31:33 | 0:31:34 | |
the baying of the beast betrays its presence. | 0:31:34 | 0:31:38 | |
You can hear them. | 0:31:38 | 0:31:39 | |
# Upside down | 0:31:39 | 0:31:42 | |
# Boy, you turn me | 0:31:42 | 0:31:44 | |
# Inside out | 0:31:44 | 0:31:45 | |
# And round and round... # | 0:31:45 | 0:31:48 | |
What the TV pictures from Blackpool showed was a party engulfed | 0:31:48 | 0:31:52 | |
in a bitter civil war. | 0:31:52 | 0:31:54 | |
This was political theatre at its most luridly melodramatic, | 0:31:54 | 0:31:57 | |
a clash not just of big personalities, | 0:31:57 | 0:31:59 | |
but of two very different visions of Britain's future. | 0:31:59 | 0:32:03 | |
But what all this reflected was a much deeper story that went | 0:32:03 | 0:32:06 | |
well beyond Westminster politics, | 0:32:06 | 0:32:08 | |
because here was an old-fashioned institution | 0:32:08 | 0:32:11 | |
struggling to come to terms with social and economic change, | 0:32:11 | 0:32:15 | |
with the decline of the old industrial working classes, | 0:32:15 | 0:32:18 | |
the eclipse of the trade unions | 0:32:18 | 0:32:20 | |
and the rising power of social aspiration. | 0:32:20 | 0:32:23 | |
And it was under these pressures | 0:32:23 | 0:32:25 | |
that the Labour Party was tearing itself apart. | 0:32:25 | 0:32:29 | |
MUSIC | 0:32:29 | 0:32:31 | |
To heal the divisions, Labour's MPs chose a new leader, | 0:32:38 | 0:32:42 | |
the left-wing veteran, Michael Foot. | 0:32:42 | 0:32:44 | |
The party's not going to be...divided. | 0:32:44 | 0:32:48 | |
The party's not going to... tear itself to pieces. | 0:32:48 | 0:32:52 | |
But sentiment alone couldn't hold the party together. | 0:32:53 | 0:32:57 | |
A rousing speaker and first-rate writer, | 0:32:57 | 0:33:00 | |
Foot was nonetheless a media disaster. | 0:33:00 | 0:33:03 | |
Oi! | 0:33:03 | 0:33:05 | |
In January 1981, the former Labour grandee Roy Jenkins | 0:33:09 | 0:33:13 | |
issued a very public challenge. | 0:33:13 | 0:33:15 | |
Jenkins joined forces with the Labour moderates, | 0:33:15 | 0:33:19 | |
David Owen, Shirley Williams and Bill Rodgers. | 0:33:19 | 0:33:21 | |
And the so-called Gang Of Four | 0:33:23 | 0:33:25 | |
launched the Social Democratic Party, or SDP. | 0:33:25 | 0:33:29 | |
And the trouble didn't stop there. | 0:33:30 | 0:33:33 | |
Tony Benn's infinite capacity to surprise and sometimes to dismay | 0:33:33 | 0:33:37 | |
has never been better demonstrated than in the early hours | 0:33:37 | 0:33:40 | |
of the morning, his decision made public at 3:40am | 0:33:40 | 0:33:43 | |
to challenge Denis Healey for the deputy leadership of the party... | 0:33:43 | 0:33:46 | |
VOICE FADES OUT | 0:33:46 | 0:33:49 | |
In April 1981, the charismatic left-winger Tony Benn | 0:33:49 | 0:33:53 | |
casually tossed a grenade into the chaos. | 0:33:53 | 0:33:56 | |
By challenging Labour's Deputy Leader Denis Healey, | 0:33:56 | 0:34:00 | |
Benn was inviting the party to lurch even further to the left. | 0:34:00 | 0:34:05 | |
# For making your mind up! # | 0:34:05 | 0:34:06 | |
"Tony Benn for deputy" badge. 20p. | 0:34:06 | 0:34:09 | |
The result could hardly have been closer. | 0:34:09 | 0:34:12 | |
The final decision, and I'll say this now, | 0:34:14 | 0:34:16 | |
the votes have been counted three times. | 0:34:16 | 0:34:19 | |
Tony Benn, 49.574. | 0:34:20 | 0:34:24 | |
Denis Healey, 50.426. | 0:34:26 | 0:34:31 | |
CHEERING AND APPLAUSE | 0:34:31 | 0:34:33 | |
If Tony Benn had won, well, | 0:34:36 | 0:34:39 | |
then the future of the Labour Party would've looked very different. | 0:34:39 | 0:34:42 | |
Funnily enough though, | 0:34:42 | 0:34:44 | |
both the Benn crusade and the short-lived emergence of the SDP | 0:34:44 | 0:34:48 | |
were basically responses to the same thing, | 0:34:48 | 0:34:51 | |
the tumultuous upheaval in our social and economic life. | 0:34:51 | 0:34:55 | |
And so, Labour found itself caught | 0:34:55 | 0:34:57 | |
between the lights of left-wing purity | 0:34:57 | 0:35:00 | |
and the demands of appealing to the centre ground. | 0:35:00 | 0:35:03 | |
And of course, for the Labour Party, | 0:35:03 | 0:35:05 | |
that particular problem has never gone away. | 0:35:05 | 0:35:08 | |
MUSIC: Reasons To Be Cheerful by Ian Dury and The Blockheads | 0:35:14 | 0:35:17 | |
# Reasons to be cheerful, part three | 0:35:17 | 0:35:19 | |
# One, two, three | 0:35:19 | 0:35:21 | |
# Summer, Buddy Holly, The working folly | 0:35:21 | 0:35:23 | |
# Good golly Miss Molly and boats... # | 0:35:23 | 0:35:25 | |
Labour activists weren't alone in struggling to come to terms | 0:35:25 | 0:35:28 | |
with a change in mood. | 0:35:28 | 0:35:29 | |
# 18-wheeler Scammells, Dominecker camels | 0:35:29 | 0:35:31 | |
# All other mammals Plus equal votes... | 0:35:31 | 0:35:33 | |
CHEERING | 0:35:33 | 0:35:35 | |
In the summer of 1981, | 0:35:35 | 0:35:38 | |
Britain basked in the warm glow of the Royal Wedding. | 0:35:38 | 0:35:42 | |
# Reasons to be cheerful | 0:35:42 | 0:35:43 | |
# One, two, three... # | 0:35:43 | 0:35:46 | |
But for all the pageantry and patriotic optimism, | 0:35:46 | 0:35:49 | |
some sections of society had fewer reasons to be cheerful. | 0:35:49 | 0:35:53 | |
# Reasons to be cheerful | 0:35:53 | 0:35:55 | |
# Part three. # | 0:35:55 | 0:35:57 | |
The beginning of the 1980s, Brixton was not a happy place. | 0:35:57 | 0:36:02 | |
Transformed in the previous 30 years by waves of West Indian | 0:36:02 | 0:36:05 | |
immigration, this was one of the poorest areas in London, | 0:36:05 | 0:36:09 | |
blighted by very high crime and very high unemployment. | 0:36:09 | 0:36:14 | |
In these run-down streets, Mrs Thatcher's talk of aspiration | 0:36:14 | 0:36:18 | |
and self-improvement sounded like something from a different planet. | 0:36:18 | 0:36:22 | |
And for much of Brixton's black community, this was an age, | 0:36:22 | 0:36:25 | |
not of opportunity and entrepreneurship, | 0:36:25 | 0:36:28 | |
but one of prejudice, alienation and everyday racism. | 0:36:28 | 0:36:32 | |
In January 1981, 13 black teenagers were killed | 0:36:37 | 0:36:42 | |
in a house fire in New Cross, south London. | 0:36:42 | 0:36:45 | |
# 13 dead | 0:36:45 | 0:36:48 | |
# And nothing said... # | 0:36:48 | 0:36:51 | |
Many local activists blamed a racially-motivated arson attack. | 0:36:51 | 0:36:55 | |
When no arrests followed, | 0:36:55 | 0:36:57 | |
they accused the police of treating black lives as cheap. | 0:36:57 | 0:37:00 | |
A capital smouldered with indignation. | 0:37:00 | 0:37:03 | |
In Brixton, where relations with the police had long been strained, | 0:37:06 | 0:37:09 | |
the mood was especially volatile. | 0:37:09 | 0:37:12 | |
Are they really harassing people every day? | 0:37:12 | 0:37:14 | |
People have been beaten, kicked, | 0:37:14 | 0:37:16 | |
I saw it with my own eyes, the people... | 0:37:16 | 0:37:18 | |
-Racism. -Racist, man. | 0:37:18 | 0:37:20 | |
# Mothers and fathers... # | 0:37:21 | 0:37:24 | |
On the afternoon of Saturday, the 11th of April, | 0:37:25 | 0:37:28 | |
here on Railton Road, | 0:37:28 | 0:37:30 | |
two young plainclothes policemen stopped and searched | 0:37:30 | 0:37:33 | |
a minicab driver whom they suspected of dealing drugs. | 0:37:33 | 0:37:37 | |
A crowd gathered and scuffles broke out. A man was arrested. | 0:37:37 | 0:37:41 | |
By now there were more than 100 people here and the mood was ugly. | 0:37:41 | 0:37:44 | |
The police called for reinforcements and then all hell broke loose. | 0:37:44 | 0:37:49 | |
MUSIC: Sound Of The Crowd by Human League | 0:37:49 | 0:37:51 | |
# Put your hand In a party wave... # | 0:37:58 | 0:38:01 | |
As the fighting intensified, | 0:38:01 | 0:38:03 | |
Railton Road became the front line of a running battle. | 0:38:03 | 0:38:06 | |
Bricks and petrol bombs were thrown at the police... | 0:38:10 | 0:38:13 | |
..who called for thousands of reinforcements. | 0:38:16 | 0:38:19 | |
# Add your voice to the sound of the crowd. # | 0:38:22 | 0:38:28 | |
The rioting went on well into the night. | 0:38:31 | 0:38:33 | |
It was only when fire hoses were turned on the crowds | 0:38:39 | 0:38:42 | |
that the police began to regain control. | 0:38:42 | 0:38:45 | |
The Brixton riots caused £6.5 million worth of damage. | 0:38:48 | 0:38:53 | |
450 people were injured, | 0:38:53 | 0:38:56 | |
hundreds of buildings burned and vehicles destroyed. | 0:38:56 | 0:38:59 | |
Was Brixton preventable? | 0:39:01 | 0:39:03 | |
And can it be prevented from happening again? | 0:39:03 | 0:39:06 | |
Amid a fierce debate about the causes and consequences, | 0:39:09 | 0:39:13 | |
Britain was forced to look hard | 0:39:13 | 0:39:15 | |
at its attitude to race and multiculturalism. | 0:39:15 | 0:39:18 | |
Quite clearly, we've got to limit | 0:39:18 | 0:39:20 | |
any further mass immigration into this country, | 0:39:20 | 0:39:23 | |
and if any people wish to return to their country of ethnic origin, | 0:39:23 | 0:39:25 | |
they should be encouraged to do so. | 0:39:25 | 0:39:27 | |
The police should recognise that in fact, | 0:39:27 | 0:39:30 | |
it's not on to treat people in what seems to many blacks | 0:39:30 | 0:39:33 | |
in Brixton as an oppressive and injust manner. | 0:39:33 | 0:39:36 | |
Over the next few months, | 0:39:38 | 0:39:40 | |
more riots broke out across the country, | 0:39:40 | 0:39:42 | |
Toxteth in Liverpool, | 0:39:42 | 0:39:44 | |
Moss Side in Manchester, | 0:39:44 | 0:39:46 | |
Chapeltown in Leeds. | 0:39:46 | 0:39:48 | |
A few months later, | 0:39:49 | 0:39:50 | |
Mrs Thatcher's Employment Secretary, Norman Tebbit, | 0:39:50 | 0:39:53 | |
witheringly dismissed attempts to blame the rioting on unemployment. | 0:39:53 | 0:39:58 | |
I grew up in the '30s with an unemployed father. He didn't riot. | 0:39:58 | 0:40:03 | |
He got on his bike and looked for work, | 0:40:03 | 0:40:05 | |
and he kept looking till he found it. | 0:40:05 | 0:40:08 | |
APPLAUSE | 0:40:08 | 0:40:09 | |
But Britain in the '80s was a very different place | 0:40:10 | 0:40:13 | |
from Britain in the '30s. | 0:40:13 | 0:40:15 | |
A much more fragmented, individualistic society, | 0:40:15 | 0:40:18 | |
in which people no longer felt a strong sense of loyalty | 0:40:18 | 0:40:21 | |
to their local community. | 0:40:21 | 0:40:23 | |
And yet, you know, the surprising thing, it was precisely that | 0:40:23 | 0:40:27 | |
sense of community spirit that the Brixton riots did much to revive. | 0:40:27 | 0:40:32 | |
In the aftermath of the riots, | 0:40:35 | 0:40:37 | |
local politicians made a concerted effort to regenerate the area. | 0:40:37 | 0:40:41 | |
And Lambeth Council commissioned a series of murals designed | 0:40:42 | 0:40:46 | |
to foster pride in the local neighbourhood. | 0:40:46 | 0:40:49 | |
# I'm never going to cry again | 0:40:49 | 0:40:51 | |
# I'm never going to die again | 0:40:53 | 0:40:55 | |
# I shed some tears for you | 0:40:56 | 0:40:57 | |
# I shed more tears for you Than the ocean | 0:40:59 | 0:41:02 | |
# The ocean... # | 0:41:04 | 0:41:05 | |
In a decade when people all over the country were carving out | 0:41:09 | 0:41:12 | |
new identities for themselves, | 0:41:12 | 0:41:14 | |
these murals represented a very different vision of Britishness, | 0:41:14 | 0:41:17 | |
tolerant and inclusive, a country of all creeds and all colours. | 0:41:17 | 0:41:22 | |
In that sense, I think it's these murals, | 0:41:22 | 0:41:25 | |
far more than the televised images of fighting and looting, | 0:41:25 | 0:41:29 | |
that really held the key to Brixton's and Britain's future. | 0:41:29 | 0:41:34 | |
Although not the zombie on the end. | 0:41:36 | 0:41:38 | |
I think that's actually a bit creepy. | 0:41:38 | 0:41:40 | |
Even as the dust settled in Brixton, | 0:41:42 | 0:41:44 | |
high streets up and down the country | 0:41:44 | 0:41:46 | |
were facing an upheaval of a rather different kind. | 0:41:46 | 0:41:49 | |
MUSIC: New Life by Depeche Mode | 0:41:49 | 0:41:53 | |
On Friday the 12th of February, 1982, | 0:41:54 | 0:41:57 | |
a quiet revolution came to the British high street. | 0:41:57 | 0:42:01 | |
Because in seven towns and cities across the nation, | 0:42:01 | 0:42:04 | |
a new kind of shop opened its doors for the first time. | 0:42:04 | 0:42:08 | |
This was a place that would transform not just how we dressed, | 0:42:08 | 0:42:11 | |
but how we shopped. | 0:42:11 | 0:42:13 | |
Its target audience was an entirely new kind of customer - | 0:42:13 | 0:42:16 | |
the young, affluent, professional woman. | 0:42:16 | 0:42:21 | |
# Moderating, generating new life | 0:42:21 | 0:42:24 | |
# New life... # | 0:42:24 | 0:42:25 | |
-REPORTER: -Next sells stylish clothes, from stylish shops, | 0:42:25 | 0:42:29 | |
to a stylish sector of the market, | 0:42:29 | 0:42:31 | |
the upwardly mobile 20-40 year-old, | 0:42:31 | 0:42:34 | |
and they're outstandingly successful. | 0:42:34 | 0:42:36 | |
With so many young women now going out to work, | 0:42:41 | 0:42:44 | |
Next were tapping an increasingly lucrative and influential market. | 0:42:44 | 0:42:48 | |
# Alive and kicking In the culture club! # | 0:42:48 | 0:42:51 | |
Within just six years, Next's annual profits | 0:42:53 | 0:42:56 | |
had soared from barely £3 million to more than 90 million. | 0:42:56 | 0:43:01 | |
# Alive and kicking in the culture club... # | 0:43:01 | 0:43:06 | |
You know, Next could really only have been born in the early '80s, | 0:43:06 | 0:43:10 | |
and its ethos absolutely caught the mood of the day. | 0:43:10 | 0:43:13 | |
The shop's publicity hammered home a simple mantra - affordable, | 0:43:13 | 0:43:17 | |
collectable, aspirational. | 0:43:17 | 0:43:19 | |
And at its heart was that classic '80s obsession with choice, | 0:43:19 | 0:43:24 | |
although cleverly, the shop rather took the heavy lifting out of it | 0:43:24 | 0:43:27 | |
for the ordinary customer. | 0:43:27 | 0:43:29 | |
So, what they offered was a total concept look, | 0:43:29 | 0:43:31 | |
and within the confines of the style | 0:43:31 | 0:43:33 | |
you could choose whatever skirt you wanted, | 0:43:33 | 0:43:35 | |
a top to go with it and accessories to match. | 0:43:35 | 0:43:38 | |
Power dressing straight off the rail. | 0:43:38 | 0:43:42 | |
MUSIC: The Message by Grandmaster Flash | 0:43:42 | 0:43:44 | |
The average Next customer came in to buy just one item | 0:43:48 | 0:43:52 | |
and walked out with five. | 0:43:52 | 0:43:54 | |
The clothes are with-it and really, | 0:43:57 | 0:43:58 | |
the quality is good, but the prices are low and that's really, | 0:43:58 | 0:44:02 | |
I think, why it will be a success. You know, it's something different. | 0:44:02 | 0:44:05 | |
It's a total look, it's really... | 0:44:05 | 0:44:07 | |
taking the risk out of buying clothes. | 0:44:07 | 0:44:09 | |
In a decade when millions of women | 0:44:13 | 0:44:15 | |
were keen to rebrand themselves as stylish, | 0:44:15 | 0:44:19 | |
modern, individual consumers, | 0:44:19 | 0:44:21 | |
Next could hardly have been better timed. | 0:44:21 | 0:44:24 | |
And it wasn't long before it applied its formula | 0:44:27 | 0:44:30 | |
to that other great '80s symbol of social aspiration... | 0:44:30 | 0:44:33 | |
the home. | 0:44:33 | 0:44:35 | |
1985, Next launched its own home collection, | 0:44:39 | 0:44:42 | |
effectively off-the-peg interior design. | 0:44:42 | 0:44:45 | |
Stylish, affordable, this was basically an upmarket IKEA. | 0:44:45 | 0:44:50 | |
Now, if only you shopped properly, | 0:44:50 | 0:44:51 | |
you could become exactly the kind of people | 0:44:51 | 0:44:53 | |
you always dreamed of being. | 0:44:53 | 0:44:55 | |
A Next family, literally living the Next life. | 0:44:55 | 0:44:59 | |
The perfect expression of the Next lifestyle, a house decorated | 0:45:02 | 0:45:06 | |
and furnished with the company's products with just a few non-Next | 0:45:06 | 0:45:10 | |
items to complete the picture. | 0:45:10 | 0:45:12 | |
This might be described as a bit over the top for some of us, | 0:45:12 | 0:45:14 | |
-you're aware of that? -No, no, no! | 0:45:14 | 0:45:17 | |
This is for the average person. | 0:45:17 | 0:45:19 | |
And as the average person settled into his new sitting room, | 0:45:23 | 0:45:27 | |
he might well be watching a brand-new TV channel. | 0:45:27 | 0:45:30 | |
Good afternoon. | 0:45:36 | 0:45:38 | |
It's a pleasure to be able to say to you, welcome to Channel 4. | 0:45:38 | 0:45:42 | |
Tuesday, 2 November 1982, | 0:45:47 | 0:45:49 | |
Britain became a four-channel nation. | 0:45:49 | 0:45:52 | |
The birth of Channel 4 was one of the emblematic cultural events | 0:45:54 | 0:45:58 | |
of the early 1980s. | 0:45:58 | 0:46:00 | |
In many ways, you know, it feels like a very Thatcherite moment, | 0:46:00 | 0:46:03 | |
a public service broadcaster funded by advertising. | 0:46:03 | 0:46:07 | |
Its programmes made by dozens of entrepreneurial independent | 0:46:07 | 0:46:11 | |
companies, so, of course, | 0:46:11 | 0:46:13 | |
the government should have loved it, but really, they didn't. | 0:46:13 | 0:46:17 | |
You'll hear some of this is a moment. | 0:46:17 | 0:46:19 | |
It's interspersed farts and it's available at £2. | 0:46:19 | 0:46:21 | |
FARTING NOISES | 0:46:21 | 0:46:24 | |
-And what do you think you're playing at? -Playing? | 0:46:24 | 0:46:27 | |
Have you ever heard of spin the bottle? | 0:46:27 | 0:46:29 | |
Well, this is pour the bottle. | 0:46:29 | 0:46:30 | |
I mean Channel 4 is the channel for child porn and homosexuals. | 0:46:30 | 0:46:34 | |
And I had both in my show. | 0:46:34 | 0:46:35 | |
Irreverent, aggressive and often deliberately shocking, | 0:46:37 | 0:46:41 | |
Channel 4 held up an unforgiving mirror to life in '80s Britain. | 0:46:41 | 0:46:45 | |
And that was precisely the idea. | 0:46:49 | 0:46:51 | |
Part of its mission was to reflect the experiences | 0:46:53 | 0:46:56 | |
of young people in minority groups. | 0:46:56 | 0:46:59 | |
Here was a perfect example of the cultural mood outpacing the | 0:46:59 | 0:47:03 | |
intentions of the political elite. | 0:47:03 | 0:47:05 | |
On 16 January 1981, some 22 months before Channel 4's launch, | 0:47:09 | 0:47:14 | |
its chief executive, Jeremy Isaacs, came here | 0:47:14 | 0:47:18 | |
to the Royal Institution in London. | 0:47:18 | 0:47:20 | |
The hall was packed with independent TV producers keen to tap in to | 0:47:21 | 0:47:26 | |
a new and potentially very lucrative market and up at the front, | 0:47:26 | 0:47:30 | |
Jeremy Isaacs wasted no time. He cut straight to the chase. | 0:47:30 | 0:47:34 | |
"What we're after," he said, | 0:47:34 | 0:47:36 | |
"is programmes that show this country as it really is." | 0:47:36 | 0:47:40 | |
Now Isaacs was on his way out when he was accosted | 0:47:40 | 0:47:42 | |
by a 32-year-old screenwriter. | 0:47:42 | 0:47:45 | |
"Hi, Jeremy," he said. | 0:47:45 | 0:47:46 | |
"I'm Phil Redmond, and if what you say is true, would you let | 0:47:46 | 0:47:50 | |
"me have characters who could say 'fuck' at eight o'clock at night?" | 0:47:50 | 0:47:55 | |
There was a pause, a hard stare and then Isaacs grinned. | 0:47:55 | 0:48:01 | |
"Come and see me," he said. "We'll talk." | 0:48:01 | 0:48:03 | |
MUSIC: Brookside Theme | 0:48:03 | 0:48:05 | |
It's just as well they did. | 0:48:08 | 0:48:10 | |
The jewel in the crown of Channel 4's opening night was | 0:48:11 | 0:48:14 | |
a brand-new soap opera. | 0:48:14 | 0:48:16 | |
From the catchy theme tune to the now slightly dodgy-looking | 0:48:23 | 0:48:26 | |
haircuts, Brookside was unmistakably a product of the early '80s | 0:48:26 | 0:48:30 | |
and at the centre of the very first episode is | 0:48:30 | 0:48:33 | |
a very '80s couple, Bobby and Sheila Grant, who've left their | 0:48:33 | 0:48:37 | |
council estate for a brand-new house in suburban Liverpool. | 0:48:37 | 0:48:41 | |
Bloody hell, are you sure you've got enough here, Sheila? | 0:48:41 | 0:48:43 | |
You don't want to feed the starving hordes of India, do you, | 0:48:43 | 0:48:46 | |
while you're at it this afternoon? | 0:48:46 | 0:48:48 | |
It's not like having the shop at the end of the road any more, you know. | 0:48:48 | 0:48:51 | |
No, the shop is in the boot of the bloody car. | 0:48:51 | 0:48:53 | |
Like so many other couples moving into brand-new estates and | 0:48:53 | 0:48:57 | |
moving up in the world, the Grants find themselves living | 0:48:57 | 0:48:59 | |
alongside people from very different backgrounds, from older couples | 0:48:59 | 0:49:04 | |
downsizing after losing their jobs, to aspirational young professionals. | 0:49:04 | 0:49:09 | |
Liverpool's very first yuppies. | 0:49:09 | 0:49:12 | |
Roger, as much as I detest shopping, | 0:49:12 | 0:49:14 | |
this is the only day that it can be done. | 0:49:14 | 0:49:16 | |
I did not plan to stay in bed until mid-morning. | 0:49:16 | 0:49:20 | |
GRANGE HILL THEME TUNE | 0:49:20 | 0:49:22 | |
Phil Redmond had already made a name for himself with Grange Hill, | 0:49:23 | 0:49:27 | |
a stark portrayal of a London comprehensive school. | 0:49:27 | 0:49:30 | |
And Brookside shone a similarly uncompromising light on life | 0:49:33 | 0:49:37 | |
in '80s Liverpool. | 0:49:37 | 0:49:39 | |
Damon, what's up, love? | 0:49:39 | 0:49:41 | |
Oh, God, it's your job, isn't it? | 0:49:41 | 0:49:44 | |
They've sacked me. | 0:49:44 | 0:49:46 | |
They gave me that. They sacked me. | 0:49:46 | 0:49:49 | |
Sheila Grant, you know, the Grants, they are realistic because | 0:49:49 | 0:49:52 | |
half the things they do in their house, half the things that go on | 0:49:52 | 0:49:56 | |
in their house it's like half the things that go on in our house. | 0:49:56 | 0:49:59 | |
Back in November 1982, | 0:49:59 | 0:50:01 | |
Brookside's main competition was ITV's Coronation Street, which | 0:50:01 | 0:50:04 | |
had been running since 1960 and the contrast between the two | 0:50:04 | 0:50:08 | |
tells us a lot, I think, | 0:50:08 | 0:50:10 | |
about what had happened to Britain in the meantime. | 0:50:10 | 0:50:13 | |
You see, Coronation Street is really basically a '60s show. | 0:50:13 | 0:50:16 | |
It presents us with a warm, | 0:50:16 | 0:50:18 | |
romantic vision of the working-class North. | 0:50:18 | 0:50:21 | |
Nostalgic terraced street in which everybody looks out for | 0:50:21 | 0:50:25 | |
everybody else. | 0:50:25 | 0:50:26 | |
-Morning, Mrs Fairclough. -Morning. | 0:50:26 | 0:50:29 | |
Brookside feels, to me, very different. | 0:50:29 | 0:50:31 | |
It has no such idealised sense of community, for one thing. | 0:50:31 | 0:50:35 | |
In fact the only thing that unites all its residents is that | 0:50:35 | 0:50:38 | |
they've all come from somewhere else. | 0:50:38 | 0:50:41 | |
Some of them are moving up, some of them are coming down but they | 0:50:41 | 0:50:43 | |
don't live in the houses in which they were born. | 0:50:43 | 0:50:46 | |
They just live in houses that they can afford. | 0:50:46 | 0:50:48 | |
MUSIC: Only You by Yazoo | 0:50:48 | 0:50:51 | |
I wish me mam could've seen all this, you know, eh? | 0:50:51 | 0:50:53 | |
New house, fun on holidays with the kids. | 0:50:53 | 0:50:56 | |
She'd have been really made up. | 0:50:56 | 0:50:58 | |
# Looking from a window above | 0:50:58 | 0:51:00 | |
# It's like a story of love... # | 0:51:00 | 0:51:02 | |
The storylines reflected some strikingly raw social issues | 0:51:02 | 0:51:06 | |
from debt, divorce and drug abuse to homosexuality and families at war. | 0:51:06 | 0:51:11 | |
It's easy for you to stick to your principles. | 0:51:12 | 0:51:15 | |
-Bob, you said you'd listen! -I'll listen when you start talking sense. | 0:51:15 | 0:51:19 | |
I am trying to! | 0:51:19 | 0:51:20 | |
# Only you... # | 0:51:20 | 0:51:22 | |
Perhaps no show of the decade better captures the domestic | 0:51:22 | 0:51:25 | |
repercussions of the '80s revolution, the way that | 0:51:25 | 0:51:29 | |
unemployment and opportunity, disappointment and aspiration were | 0:51:29 | 0:51:34 | |
forcing their way into the heart of the ordinary suburban household. | 0:51:34 | 0:51:38 | |
The issues could happen anywhere. | 0:51:38 | 0:51:41 | |
Death, divorce, marriage, thieving, it could be any city, anywhere. | 0:51:41 | 0:51:45 | |
As Margaret Thatcher approached the end of her first term, | 0:51:53 | 0:51:55 | |
things looked bleak. | 0:51:55 | 0:51:57 | |
Tory scum! Tory scum! | 0:51:59 | 0:52:02 | |
Unemployment had gone through the roof. | 0:52:02 | 0:52:04 | |
By 1983, one in seven of Britain's working population was out of work. | 0:52:04 | 0:52:10 | |
Mrs Thatcher's popularity plummeted. | 0:52:11 | 0:52:14 | |
How did Mrs Thatcher do? | 0:52:15 | 0:52:17 | |
What do they think of her now? The answers are very forthright. | 0:52:17 | 0:52:21 | |
-Diabolical. -Unbendable. -Dreadful. -I think she's lousy. | 0:52:21 | 0:52:25 | |
But then, quite suddenly, the mood changed, putting Mrs Thatcher | 0:52:31 | 0:52:35 | |
on course for a landslide at the 1983 election. | 0:52:35 | 0:52:39 | |
I have no regrets. | 0:52:46 | 0:52:48 | |
We had to send that task force, | 0:52:48 | 0:52:50 | |
we had to regain those islands for our people. | 0:52:50 | 0:52:52 | |
You know, one of the great myths about the early | 0:52:57 | 0:52:59 | |
'80s is that Mrs Thatcher only won re-election in 1983 because the | 0:52:59 | 0:53:03 | |
Argentines did her a favour. | 0:53:03 | 0:53:05 | |
By invading the Falklands, they supposedly allowed her to | 0:53:05 | 0:53:09 | |
banish the images of riots and dole queues and to unite the nation | 0:53:09 | 0:53:13 | |
behind her patriotic war effort. | 0:53:13 | 0:53:15 | |
But, actually, I don't really believe that at all. | 0:53:15 | 0:53:18 | |
You see, the polls show very clearly that when most people went | 0:53:18 | 0:53:21 | |
out to vote in 1983, they weren't even thinking about the Falklands. | 0:53:21 | 0:53:25 | |
They were thinking about jobs and the cost of living and the | 0:53:25 | 0:53:28 | |
economy, the classic bread and butter issues. | 0:53:28 | 0:53:32 | |
So she didn't win that election in the South Atlantic, | 0:53:32 | 0:53:35 | |
she won it in here or rather on there. | 0:53:35 | 0:53:38 | |
MUSIC: Breakfast Time Theme | 0:53:42 | 0:53:47 | |
In early 1983, Britain woke up to the brave new world of | 0:53:55 | 0:54:00 | |
breakfast television. | 0:54:00 | 0:54:01 | |
It's 6.30, Monday, January 17 1983. | 0:54:04 | 0:54:08 | |
# Breakfast time | 0:54:08 | 0:54:10 | |
# Breakfast time... # | 0:54:10 | 0:54:12 | |
And for the Thatcher campaign team, | 0:54:12 | 0:54:14 | |
the ethos of breakfast TV held the key to re-election victory. | 0:54:14 | 0:54:19 | |
BBC's Breakfast Time was fronted by Frank Bough, Selina Scott | 0:54:24 | 0:54:28 | |
and Nick Ross. | 0:54:28 | 0:54:29 | |
And its daily recipe was far removed from the high-minded | 0:54:30 | 0:54:34 | |
seriousness of your typical news programme. | 0:54:34 | 0:54:37 | |
You see, what people wanted wasn't | 0:54:38 | 0:54:40 | |
worthy analysis and furrowed brows. | 0:54:40 | 0:54:42 | |
What they wanted was woolly knitwear and cheerful chitchat. | 0:54:42 | 0:54:47 | |
They want family entertainment, and who better to provide it than | 0:54:47 | 0:54:50 | |
Frank Bough? | 0:54:50 | 0:54:52 | |
And this is where the BBC's breakfast show had absolutely | 0:54:52 | 0:54:54 | |
captured the spirit of Delia's decade. | 0:54:54 | 0:54:58 | |
Every morning it offered home cooking, | 0:54:58 | 0:55:00 | |
high-street fashion and keep-fit classes. | 0:55:00 | 0:55:03 | |
Sure, it was fun and it was frothy, but it always came back to the | 0:55:03 | 0:55:06 | |
same two quintessential '80s values of domesticity and aspiration. | 0:55:06 | 0:55:13 | |
We now have a gentleman whose Christian name is Glynn and | 0:55:13 | 0:55:16 | |
whose surname is Christian. | 0:55:16 | 0:55:18 | |
He's here with more advice about cooking with microwave ovens. | 0:55:18 | 0:55:21 | |
-Good morning. -Good morning to you. | 0:55:21 | 0:55:23 | |
And before long, | 0:55:27 | 0:55:28 | |
TV-am was presenting an almost identical formula on ITV... | 0:55:28 | 0:55:32 | |
Do you like it? | 0:55:34 | 0:55:36 | |
..complete with mildly annoying rat. | 0:55:37 | 0:55:40 | |
Hello, good morning and welcome. | 0:55:41 | 0:55:43 | |
Mrs Thatcher absolutely grasped the potential of the breakfast | 0:55:48 | 0:55:51 | |
sofa and so, more importantly, did her spin doctors. | 0:55:51 | 0:55:56 | |
"Breakfast TV offers a new and potentially important | 0:55:56 | 0:55:59 | |
opportunity to the government to explain its policies and measures." | 0:55:59 | 0:56:03 | |
Now this comes from a secret memo circulated in December 1982 by | 0:56:03 | 0:56:08 | |
the government's press office. | 0:56:08 | 0:56:10 | |
"Breakfast TV," it says, "is an unknown quantity but it is predicted | 0:56:10 | 0:56:14 | |
"to have a lasting impact on the British way of life. | 0:56:14 | 0:56:17 | |
"The timing of its launch is particularly opportune since | 0:56:17 | 0:56:20 | |
"we are now in the run-up to a general election." | 0:56:20 | 0:56:23 | |
The Labour movement are going to be defenders of our country. | 0:56:24 | 0:56:28 | |
The Labour leader, Michael Foot, | 0:56:28 | 0:56:30 | |
stuck with the traditional formula of mass political rallies. | 0:56:30 | 0:56:35 | |
# I'll be wrapped around your finger... # | 0:56:35 | 0:56:40 | |
But Margaret Thatcher fully embraced the power, | 0:56:40 | 0:56:43 | |
directness and intimacy of television. | 0:56:43 | 0:56:47 | |
This is what it's like being on the campaign trail with | 0:56:47 | 0:56:49 | |
the Prime Minister in 1983. | 0:56:49 | 0:56:52 | |
It's as far removed from traditional campaigning as it's possible | 0:56:52 | 0:56:55 | |
to imagine. There aren't many voters inside. | 0:56:55 | 0:56:58 | |
What there are, are hundreds of members of the media | 0:56:58 | 0:57:01 | |
who swarm around the Prime Minister, follow her every move | 0:57:01 | 0:57:04 | |
and the idea from the Conservatives' point of view | 0:57:04 | 0:57:07 | |
is to get the best possible exposure on the TV news that evening. | 0:57:07 | 0:57:13 | |
# I'll be wrapped around your finger... # | 0:57:13 | 0:57:17 | |
Thanking you for being here this morning... | 0:57:17 | 0:57:19 | |
Breakfast TV helped to transform the way politicians engaged with | 0:57:19 | 0:57:23 | |
the public... | 0:57:23 | 0:57:24 | |
I'm very happy to be here. Sorry I haven't been before. | 0:57:24 | 0:57:27 | |
..giving rise to a phenomenon that might best be described as | 0:57:27 | 0:57:30 | |
sofa politics. | 0:57:30 | 0:57:31 | |
What suits you, Prime Minister? | 0:57:31 | 0:57:33 | |
The kind of way I am now with a classic suit and many, | 0:57:33 | 0:57:36 | |
many varied different blouses. | 0:57:36 | 0:57:38 | |
And in June 1983, the voters rewarded her with | 0:57:43 | 0:57:47 | |
a landslide victory. | 0:57:47 | 0:57:49 | |
# Don't you know, I'm still standing better than I ever did... # | 0:57:49 | 0:57:52 | |
I think Mrs Thatcher won in 1983 because better than any of her | 0:57:54 | 0:57:58 | |
political rivals, she had grasped the new priorities of '80s Britain. | 0:57:58 | 0:58:03 | |
Her obsessions with image and identity, | 0:58:03 | 0:58:06 | |
individualism and aspiration. | 0:58:06 | 0:58:08 | |
Now who was it who set all that in motion? Well, it wasn't her. | 0:58:08 | 0:58:12 | |
It was us. | 0:58:12 | 0:58:13 | |
Millions of ordinary people through millions of decisions taken | 0:58:13 | 0:58:17 | |
every day in our offices and our shopping centres, | 0:58:17 | 0:58:21 | |
our high streets and our living rooms. | 0:58:21 | 0:58:23 | |
You know the grocer's daughter may have come to embody | 0:58:23 | 0:58:26 | |
the new spirit of '80s Britain, but she didn't create it. | 0:58:26 | 0:58:30 | |
We did, with a little help from Delia Smith. | 0:58:30 | 0:58:33 | |
# Watch out, you might get what you're after... # | 0:58:35 | 0:58:40 | |
Next time - | 0:58:40 | 0:58:42 | |
battle lines are drawn as Margaret Thatcher goes to war, | 0:58:42 | 0:58:48 | |
video nasties invade suburbia and Daley Thompson conquers the world. | 0:58:48 | 0:58:54 | |
# Hold tight | 0:58:54 | 0:58:56 | |
# Wait till the party's over | 0:58:56 | 0:58:59 | |
# Hold tight | 0:58:59 | 0:59:00 | |
# We're in for a nasty weather | 0:59:00 | 0:59:04 | |
# There has got to be a way | 0:59:04 | 0:59:08 | |
# Burning down the house... # | 0:59:08 | 0:59:11 |