How To Be A Lady: An Elegant History Timeshift


How To Be A Lady: An Elegant History

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'Once upon a time, most women aspired to be ladies.'

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Lady Catherine de Bourgh.

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'A lady was easy to define.

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'She wore corsets and voluminous skirts and rode side-saddle.

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-'She had impeccable manners.'

-How do you do, Mr Ferris?

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'And above all, a lady knew her place.

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'That veiled Victorian ideal of a decorous femininity

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'was ripped away by a century of sexual and political progress for women.

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'The lady became associated with male oppression and inequality.

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'Her prim ways had no place in a world

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'where women could behave as badly as men.

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'The lady was, well, a bit ridiculous.'

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-Two ladies for tea, please!

-Yes, of course, this way.

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'My name is Rachel Johnson

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'and I believe we've been a bit hasty

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'in giving the lady her marching orders.

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'Somehow a global recession and a royal wedding

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'have led to a renewed interested in all things ladylike,

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'not least as an alternative to the ladette excesses of the noughties.

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'Given the years I spent editing The Lady magazine,

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'you may think I would say that. But just look around you

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'at the way we're encouraged to behave and dress

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'and at who our latest style icon is.

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'In this film, I'm going to take a closer look

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'at this unlikely return of the lady

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'and find out what it takes to be one today.

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-'From etiquette classes in how to be ladylike...'

-THEY LAUGH

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'..to the reinvention of the debutante's ball,

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'and I'll even learn to ride side-saddle.'

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This is very Downton. It's very Lady Mary, this.

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'So is the lady revival part of a marked return to all things refined and restrained?'

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It's about bringing a kind of formality and elegance

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back into a culture which is really quite vulgar.

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'Or is it an attempt to fashion a more socially-conservative,

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'economically-secure future for young females?'

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I think it was a good thing that we got away from the lady

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and I don't want to see her back.

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'This is my quest to find out how the idea of the lady has changed over time

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'and what it means to be a lady now.'

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'As your self-appointed guide for this programme,

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'I need to put something out there.

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'I'm not entirely sure that I can claim to be a lady.'

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I don't, in all situations, put others first.

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I can be rude, I can be abrupt, I can be pushy.

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Am I a lady? Well, my husband defines me as everything a lady is not.

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He says his definition of a lady is everything I am not.

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Which is fair-minded and generous of him.

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SHE LAUGHS

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'The original definition dates back to the chivalrous age

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'of fair maidens and gentile parfit knights,

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'when a woman of royal blood or high birth was given the title Lady.

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'It reflected her rank in society

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'and was the equivalent to male titles such as Lord.

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'But what began as a term of aristocratic respect

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'gradually evolved into something much broader and indefinable.

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'Being a lady became almost a job description

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'rather than a signifier of rank. It was a profession,

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'and like all professions, it had its willing apprentices.'

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What is it you want?

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I wanna be a lady in a flower shop

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instead of selling on the corner of Tottenham Court Road,

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but they won't take me 'less I talk more gentile.

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'Therefore there had to be compendious guide books and magazines

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'to set out what it took to achieve the exalted state.'

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"What is a lady? The question is not one of birth, position or means.

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"True ladyhood is of the heart rather than of the head..."

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'It all sounded rather romantic and, let's be honest, a bit vague.

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'So with these etiquette books to guide me,

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'I set out to see whether Pygmalion was still possible.

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'Is a lady to the manor born or made?'

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"The first attribute of a lady is habitual courtesy,

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"not only to her nearest and dearest but to everyone who crosses her path."

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'I'd heard about a company called The English Manner

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'that claimed to teach accomplishments to aspirant young ladies,

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'so I travelled to Cheshire to attend a crash course in flower arranging and table manners,

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'hosted by William Hanson and Diana Mather.'

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Hello. How do you do? I'm Diana Mather.

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-Hello, Diana. Rachel Johnson.

-Hello, Rachel.

-Nice to meet you.

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-May I introduce first of all William Hanson?

-Hello. How do you do?

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Hello, William, I'm Rachel Johnson.

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And then our other students.

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So, one of the first things to teach you is a proper handshake.

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So, if you'd like to stand up please, girls, and shake each other's hands

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and judge your handshake and the other person's handshake.

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-What can you learn?

-Rachel, I'll shake your hand.

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Yes, that's not a bad one.

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-I would say just a couple...

-Not a bad one?

-Yes.

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-I would say there are a few too many pumps there.

-Few too many pumps?

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OK, let's try again.

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-Hello, I'm Rachel.

-Perfect.

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-You mean I went on too long?

-Yes, a little bit.

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-The Americans would go on for seven seconds.

-Seven seconds?

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Yes, but we do, "Hello, how do you do? I'm Diana."

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You're right, I do carry on. I carry on shaking.

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And it can be very nice, but in the end, nobody knows when to stop.

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It's just, "How do you do?" really.

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'This isn't a great start. Even my handshake is unladylike.

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'Would I fare any better in the next task, Jeffrey Archer balancing?'

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Now, the old cliche of finishing schools

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is a book on the head.

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We have Jeffrey Archer here, he's quite small and compact and easy.

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Now, why a book on the head?

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Well, young ladies were taught to glide

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because they had their full, long dresses and you shouldn't even have thought they had feet.

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They would look as though they went on wheels.

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This is going to be hopeless. I think I've got a pointy head.

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-Seriously, some people have.

-I do have an egg head.

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The Japanese cannot do this because they have such pointy heads.

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-That's my excuse and I'm sticking to it.

-Right.

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Look straight ahead. Relax. Relax the arms.

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Relax the arms. A little bit faster.

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-That's it. Slight...

-THEY LAUGH

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Now, come on, girls, heads up.

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That's good. Now off you go.

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'Deportment, the art of walking gracefully,

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'with or without a book on your head,

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'was an essential part of a lady's training.

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'In the early '60s, women were even being taught

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-'the right way to get out of a car...'

-Come along, get out.

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'..with or without a car.'

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Ghastly, isn't it? Now, you must remember

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that the secret of getting in and out of a car seat

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is to get your seat well back into the car seat.

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Now knees together, swing them both forward,

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both legs together. That's very much better.

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'We've always described these rules of ladylike behaviour

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'as etiquette, a French phrase meaning ticket of admission,

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'that dates back to the 17th century

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'and the strict code of aristocratic conduct

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'devised in the court of Louis XIV.

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'Nowadays it's recognised that etiquette is good business practice, too.'

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Etiquette is the code of rules by which a society lives.

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And that changes from time to time and country to country

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and society to society.

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So what we are really teaching is international business etiquette that will take you anywhere,

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and also formal parties and dining.

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So, the way you enter a room is really important,

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that you actually capture your audience immediately,

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as William is going to demonstrate.

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Here's how to leave a room correctly.

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You say goodbye to everyone, we're not worrying about what you say,

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you say goodbye to everyone, you walk up to the door,

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open it, say, "Nice to see you all. Bye-bye."

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Ah! That was great!

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And then close the door. And when you're coming in...

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Close the door, door goes behind you,

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and they've seen your face and you go and shake their hand, like so.

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And you've got the eye contact and they've got your eye contact immediately.

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And for something like a job interview, this can be really important.

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Plus that fact, it's most elegant. And funnily enough,

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the two executive women we've had on the course said that was the most important thing they learned.

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-That's really good.

-Which is extraordinary considering everything else we taught them.

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But she found that so useful. She works in a male environment

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and to come in, standing there, using her space,

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making her presence felt, that's what it's all about.

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Bye, Rachel.

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THEY LAUGH

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It's supposed to have been fixed!

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THEY LAUGH

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'I can't even open a door without breaking it,

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'so I can see the point of her course.

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'But I'm keen to know what these young ladies expect to get out of it.'

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And Hattie, are you here because you want to be more ladylike?

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Erm, I'm not sure it's a question of wanting to be more ladylike,

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I think it's a question of acquiring some basic skills and manners.

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But I think it's about gaining some self-respect and self-confidence,

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which William and Diana were speaking about earlier, for example, opening a door,

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and kind of giving you some easy tips and tricks to make your life a bit easier

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and a bit more comfortable

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and being confident and gaining respect

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from your partner or your friends or in a business situation, really.

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And Pippa, what do you think you're going to get out of it?

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Erm, I like the door,

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not leaving your backside open to everybody.

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And the meal, how you...

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I always get confused with which is my glass and which is my plate.

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But William was saying earlier that it's BMW,

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so it's bread, main and wine.

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'The rules that the etiquette gurus teach today

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'might prepare a woman for a formal dinner or a Japanese business meeting,

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'but Diana suggested such efforts reflected a more profound return

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'to all things ladylike.'

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So you think that this move towards young women

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wanting to act and be treated like ladies

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is to do with a sense of security,

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that we've got so far that we can now, in a sense, go back.

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Because I think we are secure enough,

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we've got to high enough positions, we've been working as equals for long enough.

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Men and women are different, thank God. Vive la difference.

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And so we now should be secure in our own genders

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not to have to behave like men to be taken seriously,

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cos we know we can do the job just as well,

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to keep our femininity, and I think that's quite important.

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No woman can be really esteemed accomplished

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who does not also possess a certain something in her air,

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in the manner of walking, in the tone of her voice,

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her address and expressions.

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'So many of our notions about what it means to be a lady

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'seem to be drawn from period dramas and 19th-century novels,

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'with their haughty aristocrats and long-suffering heroines.

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'But as historian Emma Clery explained,

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'it's in the work of Jane Austen that the very idea of the lady

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'begins to be questioned and redefined.'

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It's very experimental in the way that it takes up

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the notion of the lady, and I think does challenge

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various, sort of, conventions of fashionable ladyhood.

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Pride And Prejudice, in the scene where Elizabeth arrives at Netherfield

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to visit her sister who's fallen ill at Mr Bingley's residence.

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And, of course, she rejects the idea of going in a carriage,

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she walks across country, she arrives with a muddy hem,

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the soiled slippers,

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and is sneered at for that by Bingley's sister.

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I could hardly keep my countenance.

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What did she mean by scampering about the country because her sister has a cold?

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-Her hair, Louisa!

-Her petticoat!

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'And yet she's held up as a kind of counter-example

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'of naturalness and real feeling, proper sensibility,

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'by contrast to these artificial women in the great house.'

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Is Jane Austen playing with the notion that you could be a lady

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both by birth and breeding and also by behaviour?

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I think there's a strong egalitarian impulse in Austen

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and perhaps you see that very clearly

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in the famous scene towards the end of Pride And Prejudice

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where Elizabeth is discussing Mr Darcy with Lady Catherine de Bourgh.

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So here you have a lady by birth

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staking a claim to Darcy

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on behalf of her daughter, another lady by birth,

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and on the other hand, Elizabeth saying that

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simply by virtue of being a gentleman's daughter,

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she has as good a right to the kind of glorious future

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which marriage to Mr Darcy might offer.

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So she's very much challenging the status quo in that way.

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It was the favourite wish of his mother as well as hers.

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While she was in her cradle, we planned the union.

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And now to be prevented by the upstart pretensions

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of a young woman without family, connections or fortune?

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Is this to be endured? It shall not be!

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Your alliance would be a disgrace!

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Your name would never even be mentioned by any of us.

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These would be heavy misfortunes indeed.

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Obstinate, headstrong girl! I'm ashamed of you!

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'In Austen's world, a title alone was not enough.

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'As manners maketh man, it took something deeper,

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'something spiritual, even, to make a lady.'

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It's all about developing this core strength, you could say,

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this inner strength which will carry you through all the privations

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and frustrations and annoyances which are women's lot in life.

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You make being a lady sound like an endless pilates lessons

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where a woman has to endlessly strengthen her moral backbone

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-in order to survive life.

-I think that probably is how they saw it.

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I think there was an acknowledgement that it was pretty tough being a lady.

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'At a time when a dirty petticoat was scandalous

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'and bonnets alone were a full-time job,

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'one of the toughest challenges facing a lady

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'was the way she dressed.'

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"A true lady is always well because suitably dressed.

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"She sacrifices extremes of fashion to comfort,

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"puts her clothes on carefully and properly,

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"is scrupulously particular of her shoes..."

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'Today, the fashion press will preach that this season's look is ladylike.

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'But at the end of the 19th century,

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'ladylike was an obligation rather than a trend.

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'I wanted to know more about the strict uniform of the lady

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'in an age when there were gloves and hats for every occasion.

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'So I delved into the back issues of The Lady magazine

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'with the help of our resident archivist, Wendy Wilson.'

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This would've been the first reference to

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trend or fashion or what the aristocracy were wearing.

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So what does it tell us about what a lady was supposed to be like

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in the 19th century?

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I think it shows us, in these ads here,

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well-presented, somewhat over-the-top hats,

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-millinery was clearly very important.

-Big.

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As was corsetry and...

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So those are the original Spanx, really. Do you see?

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-The speciality corset.

-Absolutely.

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Gloves, hosiery, corsets, hats.

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-And hair.

-Hair pieces and hair tongs?

-Yes.

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-To curl.

-The maintenance that goes into hair is genuinely overwhelming.

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Was then. Still is.

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-High-class mourning!

-THEY LAUGH

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I think there were huge constraints

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of the way a woman had to present herself

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to the public, to society.

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Women's appearance was very restricted.

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-Literally restricted by these whalebone corsets.

-Yes.

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Look at this.

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'As these endless ads for stays and corsets reveal,

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'being a lady meant sacrificing your freedom of movement

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'on the uncomfortable altar of sartorial correctitude.

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'Even women riders were hobbled by the most rigid dress codes

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'and there was only one way for a true lady to ride - side-saddle.

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'I assumed that the Queen was one of the last practitioners

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'of this most ladylike skill, till I heard about the Flying Foxes,

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'a group of women who are seeking to revive the technique,

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'even dressing in period costume.

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'Rider Sian Lowes showed me her moves while Becca Holland told me more.'

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She's actually riding my horse, Henry, this afternoon.

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He's 14 years old now, a very good side-saddle horse,

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very experienced.

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He's very comfortable, which is important for a horse,

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and he's got a very good temperament, as well,

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he puts up with us and all our skirts and hats and things.

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-And does she hunt side-saddle, Sian?

-Yeah, absolutely.

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We all can be seen out on the hunting field.

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Always side-saddle. I always now hunt side-saddle.

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-Couldn't dream of doing it another way?

-No, absolutely.

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To be honest, everyone always says to me, "Gosh, you're terribly brave

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"going out hunting side-saddle." But I think it's the other way around.

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-I'd much rather be side-saddle.

-Is it safer?

-Much.

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Why it is safer? Cos you fall off one end?

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You're far less likely to fall off side-saddle than you are astride.

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There's very little chance of coming off a side-saddle on a good horse.

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-Whereas astride, there are lots of emergency exits.

-I was always coming off.

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Whereas on one of these, you're actually really quite gripped on.

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'The very first side-saddle was designed for Princess Anne of Bohemia in 1382

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'and was partly intended to safeguard the royal virginity.

0:20:070:20:11

'Riding side-saddle soon became associated with proper aristocratic behaviour.

0:20:110:20:16

'And women who continued to ride astride a horse

0:20:170:20:20

'were the subject of bawdy comment.

0:20:200:20:23

"Pray, sir, is this to way to Stretchet?" one cartoon asked.

0:20:240:20:28

"Shiver my topsails, my lass, if I know a better way."

0:20:280:20:31

There was no question of a lady riding with a leg on each side,

0:20:350:20:40

certainly in the Victorian period.

0:20:400:20:42

For a start, it was about comfort.

0:20:420:20:44

Women didn't wear any undergarments at all.

0:20:440:20:47

-Certainly in Ancient Rome and Greece, women didn't wear knickers.

-Went commando.

0:20:470:20:52

And if you're sitting on a horse astride with bare legs,

0:20:520:20:57

it would actually be really uncomfortable.

0:20:570:20:59

When we ride today, we wear long leather boots

0:20:590:21:02

-and specially-padded trousers.

-This is a total eye-opener!

0:21:020:21:06

But if you're riding a horse with no knickers on,

0:21:060:21:09

-basically, sitting with a leg on each side would be quite uncomfortable.

-Chaffing.

-Yeah.

0:21:090:21:14

And also, it's a modesty thing.

0:21:140:21:16

If you can imagine trying to get on a horse with a big, long skirt and no knickers,

0:21:160:21:20

-and trying to get your leg over.

-Or a short skirt and no knickers.

0:21:200:21:22

Well, if that's what you like doing, absolutely.

0:21:220:21:25

-Let's say a toga.

-Yeah, completely.

0:21:250:21:28

There's a very good chance of you exposing yourself to all and sundry.

0:21:280:21:32

So I've explained a little bit about the history, Rachel,

0:21:320:21:37

but what I would really like to know from you is, how do you fancy having a go?

0:21:370:21:42

-Yeah, I'm up for it.

-Are you wearing knickers?

0:21:420:21:44

-THEY LAUGH

-Let's go.

0:21:440:21:47

'Of course, a true lady wouldn't ever be asked that question.

0:21:470:21:50

'But never mind. Time to go the whole side-saddle hog and get into costume.'

0:21:500:21:56

Riding wear, certainly for a side-saddle lady,

0:21:560:21:59

is actually very reminiscent of what men wore in the 18th century.

0:21:590:22:05

And that's actually quite a theme.

0:22:050:22:07

A lot of historical riding clothing comes from male fashion.

0:22:070:22:12

And it's really interesting.

0:22:120:22:15

Certainly when women were quite often wearing very soft, feminine clothes,

0:22:150:22:20

-when they rode...

-Domestically.

-..they weren't soft or feminine at all in any way.

0:22:200:22:25

And they actually adopted very masculine styles.

0:22:250:22:29

So, now we're going to get your jacket on.

0:22:300:22:33

-And we shall do you up.

-It's quite hot, isn't it?

0:22:340:22:38

Yes. You will glow a little wearing this, I'm afraid.

0:22:380:22:42

-A lady only gently glows.

-Yes, absolutely.

0:22:420:22:45

And then, last but not least, we've got your top hat.

0:22:450:22:49

And, of course, you've got your veil, as well.

0:22:500:22:53

These originally started off being worn for very practical reasons.

0:22:530:22:57

When ladies were riding along the road, they would wear a veil

0:22:570:23:00

to protect their skin from the sun

0:23:000:23:02

and stop the dirt getting on their faces, as well.

0:23:020:23:05

But nowadays, the veil has changed slightly

0:23:050:23:08

and it's just become a very traditional, formal thing for a woman to wear.

0:23:080:23:12

-Do you wear this?

-Yeah, absolutely. If I was hunting for a day, I'd wear a veil all day.

-Why?

0:23:120:23:16

Just because you're not correctly dressed without one.

0:23:160:23:19

It's just so weird. I feel like something out of Spider-Man.

0:23:190:23:22

-SHE LAUGHS

-Well, you look incredibly elegant.

0:23:220:23:25

But you are definitely missing just one more thing at the moment.

0:23:250:23:29

-A horse.

-Yeah, absolutely. We need to go and get you on a horse.

0:23:290:23:33

One, two, three, up.

0:23:330:23:36

Up. Up you go. Push, push.

0:23:360:23:39

That's it. Sit on the saddle with your legs over. That's it.

0:23:390:23:41

-Perfect.

-Seamless.

-Then...

-Where does that go?

0:23:410:23:45

Put that leg over the top, like that, bring that leg into there.

0:23:450:23:48

-And that is it.

-That's it!

-And then arrange your skirts.

0:23:500:23:53

Bob's your uncle!

0:23:530:23:56

Well, on the left-hand side of the saddle,

0:23:560:23:59

there are two pommels, like so,

0:23:590:24:03

and your right leg crooks over the top one

0:24:030:24:06

and the left one tucks in underneath this one,

0:24:060:24:10

which is the leaping head, and that's what holds you in your saddle when you're jumping.

0:24:100:24:16

-So how does it feel, Rachel?

-Very comfortable.

0:24:160:24:19

Surprisingly comfortable. And do you grip the pommel between your knees?

0:24:190:24:24

Basically, squeeze your legs together

0:24:240:24:27

-and you'll be very, very nicely gripped on.

-Come on.

0:24:270:24:31

This is very Downton. It's very Lady Mary, this.

0:24:310:24:35

Isn't it?

0:24:350:24:37

'I couldn't help feeling rather queenly

0:24:380:24:40

'while perching on top of Henry.

0:24:400:24:43

'I could see why Becca and Sian were fascinated by the dress

0:24:430:24:45

'and customs of a golden age of riding.

0:24:450:24:48

'But I didn't quite believe you could divorce it

0:24:480:24:51

'from all its connotations of female subjugation.'

0:24:510:24:55

-I'm sure the weather will hold and you'll be able to return without delay.

-Goodbye.

0:24:570:25:01

-Bye-bye, Jane!

-Goodbye, Jane!

0:25:030:25:05

'So much of what it meant to be a lady

0:25:050:25:08

'seemed to be wrapped up in notions of control and restraint,

0:25:080:25:11

'with a dollop of sexual prudery.

0:25:110:25:14

'If a woman straddling a horse was regarded as obscene,

0:25:140:25:18

'imagine the utter horror a device like this caused.'

0:25:180:25:22

At a time when women were discouraged

0:25:240:25:26

even from sitting on see-saws, a contraption like this

0:25:260:25:30

would've been regarded by right-minded folk with horror.

0:25:300:25:32

The combination of saddle and friction

0:25:320:25:36

was fraught with depraved possibility.

0:25:360:25:39

Indeed, one French expert went so far to claim

0:25:390:25:42

that women shouldn't bicycle at all

0:25:420:25:44

because doing so would ruin their feminine organs...

0:25:440:25:49

Oh! ..of matrimonial necessity.

0:25:490:25:52

SHE LAUGHS AND RINGS BELL

0:25:530:25:56

# Up to my house I'll show you what I mean

0:25:570:26:02

# Well, I just got wise and built me a loving machine... #

0:26:030:26:07

To conceal the fact that women were riding astride,

0:26:090:26:12

they came up with something called a cherry screen.

0:26:120:26:15

And even saddles were perforated to relieve so-called harmful pressure

0:26:150:26:19

on female undercarriage.

0:26:190:26:21

# Well, I headed to the tip and built me a loving machine... #

0:26:210:26:25

'A society that considered the bike a threat to a lady's modesty

0:26:250:26:30

'was not one that encouraged physical activity among women.

0:26:300:26:34

'But in the unlikely setting of Dartford in Kent,

0:26:360:26:40

'one lady set out to challenge this.

0:26:400:26:42

'Her name was Madame Martina Osterberg

0:26:440:26:47

'and she was a Swedish gym instructor with radical ideas

0:26:470:26:50

'about liberating ladies from a strict dress code.

0:26:500:26:53

'We're talking gym slips,

0:26:530:26:55

'as historian Jackie Farr revealed.'

0:26:550:26:59

She had grown up in quite a liberal era in Sweden

0:26:590:27:03

and had travelled extensively in Europe

0:27:030:27:06

and then trained in Swedish gymnastics

0:27:060:27:08

before taking an appointment with the London School Board.

0:27:080:27:10

The London School Board were trying to introduce Swedish gymnastics to schools

0:27:100:27:15

because they were concerned about the health and physicality of children in schools.

0:27:150:27:19

So before we had Madame Osterberg,

0:27:190:27:21

what was the tradition of girls taking physical exercise,

0:27:210:27:25

when they were deemed to swoon if they even picked up a saucer?

0:27:250:27:28

There were no requirements for girls to take part in PE in schools at all till 1873.

0:27:280:27:32

So these were very radical, unconventional images.

0:27:320:27:36

-Yes. So this is at a time when women wouldn't be showing an ankle.

-Mm.

0:27:360:27:41

She and others found this attire quite restricting

0:27:410:27:47

in terms of playing games and taking part in gymnastics.

0:27:470:27:50

And it was a student, Mary Tate, who designed what we know as the gym slip,

0:27:500:27:54

-which is in all these photos here.

-What, a student here in the college

0:27:540:27:57

-designed the gym slip?

-Yeah.

0:27:570:28:00

Which is adopted for schools all over the world.

0:28:000:28:03

-It's the emblem of St Trinian's.

-Yeah. It's everything.

0:28:030:28:07

But in its day, it must have been dramatically radical.

0:28:070:28:11

-Yeah, radical and almost shocking.

-Yeah.

0:28:110:28:13

And, I mean, there's another fantastic example,

0:28:130:28:16

although it was after her death, she died in 1915,

0:28:160:28:20

in 1918, George V visited here for a demonstration event with Mary

0:28:200:28:24

-and he was delighted to watch the girls do this.

-Probably never seen anything so racy.

0:28:240:28:30

Yes. However, she was fairly shocked

0:28:300:28:33

to watch handstands in the gym slips.

0:28:330:28:35

So this is a moment when we saw female sartorial convention

0:28:350:28:40

just breaking apart.

0:28:400:28:42

Because you have the Queen in her long habit

0:28:420:28:45

and these other women, who are in the uniform

0:28:450:28:49

of what's become the uniform of school girls all over the world.

0:28:490:28:52

And a significant profession. Yes, it's quite a pivotal moment

0:28:520:28:56

this photograph represents, I should think.

0:28:560:28:58

So what do we now owe to Madame Osterberg?

0:29:010:29:03

OK, well, her legacy, really,

0:29:030:29:05

the one that you'd recognise, is netball.

0:29:050:29:10

This is a very early image of a game of netball.

0:29:100:29:15

A Dr Toll came across from the States

0:29:150:29:18

to introduce basketball to the students,

0:29:180:29:21

and when he left, he didn't leave any written rules.

0:29:210:29:24

And so over a period of time,

0:29:240:29:26

the girls had to recreate and amend and adapt their rules as the college grew.

0:29:260:29:31

So we know that this is an image of very early netball.

0:29:310:29:34

'Innovations like netball and the gym slip

0:29:400:29:44

'helped free women's bodies from the restrictive uniform

0:29:440:29:47

'that had been the lady's lot.

0:29:470:29:49

'But liberating their minds from stifling convention

0:29:490:29:52

'and intellectual prejudice was another matter.'

0:29:520:29:55

"Generally speaking, it is injudicious for ladies

0:29:560:29:59

"to attempt arguing with gentlemen

0:29:590:30:01

"on political or financial topics.

0:30:010:30:04

"All the information that a woman can possibly acquire

0:30:040:30:08

"or remember on these subjects

0:30:080:30:10

"is so small in comparison with the knowledge of men

0:30:100:30:13

"that the discussion will not elevate them

0:30:130:30:16

"in the opinion of masculine minds."

0:30:160:30:18

'The etiquette guides of the 19th century

0:30:220:30:25

'would lead you to believe that a lady was someone

0:30:250:30:28

'whose intellectual horizons stretched no further

0:30:280:30:31

'than needlework and the occasional piano forte recital.

0:30:310:30:35

'But all that would change as education for ladies began to improve

0:30:360:30:40

'in the second half of the 19th century.'

0:30:400:30:44

So I'm now driving to Cheltenham in Gloucestershire

0:30:450:30:49

because this is the home of Cheltenham Ladies' College,

0:30:490:30:53

which is the alma mater of my own grandmother.

0:30:530:30:57

My father would've liked me to have gone to Cheltenham Ladies' College

0:30:570:31:02

just as he would've liked me to have become a lady.

0:31:020:31:05

But unfortunately, I had other plans

0:31:050:31:08

and refused even to look round this school,

0:31:080:31:11

so this is the first time I'm ever going to see the place

0:31:110:31:14

which educated my own grandmother.

0:31:140:31:17

She went on to Oxford, so it clearly did its job very well.

0:31:170:31:20

# I went to school in Cheltenham

0:31:290:31:33

# At a fashionable ladies' college

0:31:330:31:38

# Where I learnt what's what and acquired a lot

0:31:380:31:42

# Of exceedingly practical knowledge

0:31:420:31:47

# I loved my school in Cheltenham

0:31:510:31:55

# With a chestnut tree so shady

0:31:550:32:00

# And I now embrace all the charm and grace

0:32:000:32:05

# Of a typical English lady... #

0:32:050:32:08

We have a desk here that would've been used in the 1920s.

0:32:080:32:12

-Should I...

-Yes, do sit.

0:32:120:32:14

'My grandmother was a Cheltenham lady in the 1920s

0:32:140:32:18

'and archivist Rachel Roberts helped me search for her

0:32:180:32:21

'in the school records.'

0:32:210:32:23

So she's a Williams,

0:32:230:32:26

Yvonne Eileen Irene,

0:32:260:32:30

-and there's her sister, Denise Madeline.

-Yes.

0:32:300:32:33

-One, two, what does that mean?

-That means they're siblings.

0:32:330:32:35

-So she was known as Williams One and she was known as Williams Two?

-Yes.

0:32:350:32:40

So my granny was 13 years 4 months

0:32:400:32:44

-and she was in class 21B.

-Yes.

0:32:440:32:48

'Female members of my own family reaped the benefits of the mission

0:32:480:32:52

'to improve the education of young ladies

0:32:520:32:54

'that began here in 1853.'

0:32:540:32:57

In the 1850s,

0:32:570:32:59

generally it was a very limited education for girls

0:32:590:33:03

and tended to focus on accomplishments

0:33:030:33:05

such as music, dancing and the arts.

0:33:050:33:08

And then why did that change

0:33:080:33:10

and why was Cheltenham founded?

0:33:100:33:14

Cheltenham Ladies' College was founded

0:33:140:33:17

so that the girls could have exactly the same education as boys,

0:33:170:33:21

and largely through the efforts of Dorothea Beale,

0:33:210:33:24

the second principal at the college,

0:33:240:33:27

she developed other lessons and introduced maths and science into the curriculum.

0:33:270:33:34

'Beale's presence and her aims are still alive today in the college,

0:33:340:33:37

'with her belongings kept as relics in the school museum.

0:33:370:33:41

'Although she had little formal education herself,

0:33:410:33:44

'she was determined that her ladies would learn more than a few nebulous accomplishments.

0:33:440:33:49

'Beale was passionate about unfeminine subjects like maths,

0:33:490:33:53

'even if they had to be taught by stealth.'

0:33:530:33:56

Initially, there was a fair amount of opposition to the introduction

0:33:560:34:00

of maths and science into the curriculum.

0:34:000:34:02

Dorothea Beale got round this by calling science teaching Physical Geography

0:34:020:34:08

because, she said, not many boys' schools taught geography at that date,

0:34:080:34:12

and so few parents could object.

0:34:120:34:15

There was also a good deal of biology teaching

0:34:150:34:18

-which took place under the guise of botany, as well.

-Oh, really?

0:34:180:34:21

Did fathers, I assume, or was it also mothers,

0:34:210:34:25

think that ladies should be protected from knowing too much?

0:34:250:34:29

Yes. And also, it was felt that the rigours of an academic education

0:34:290:34:33

would prove too much for the girl's physique

0:34:330:34:36

and she was too delicate to cope with it.

0:34:360:34:38

And how far did she want to challenge the orthodoxy

0:34:380:34:41

that girls should just sit around until marriage sewing samplers?

0:34:410:34:46

She wanted them to be able, eventually, to earn their own living

0:34:460:34:50

with dignity, as she saw it.

0:34:500:34:52

She went on to found St Hilda's College in Oxford

0:34:520:34:57

so that her girls could automatically go and take degree courses.

0:34:570:35:02

'A glance at the crowded honours board

0:35:020:35:05

'reveals the revolution Dorothea Beale and her successors set in motion,

0:35:050:35:09

'helping to establish the graduates of Cheltenham, at least,

0:35:090:35:13

'as ladies of scholarship.'

0:35:130:35:16

And do you call girls who've been here "old girls" or "old ladies"?

0:35:160:35:20

We call them guild members.

0:35:200:35:23

-You get round it!

-Yes!

0:35:230:35:25

# Give three cheers for Cheltenham

0:35:250:35:29

# Where the chestnut trees are shady

0:35:290:35:34

# When I learnt of vice and all things nice

0:35:340:35:39

# Like a typical English lady... #

0:35:390:35:45

'After learning more about Dorothea Beale,

0:35:560:35:59

'I felt I'd done a disservice to the guild members of Cheltenham.'

0:35:590:36:03

I simply couldn't imagine myself in an institution

0:36:030:36:07

that called itself Cheltenham Ladies' College,

0:36:070:36:11

so I was clearly prejudiced against it simply because of its name,

0:36:110:36:15

much as people are prejudiced against The Lady magazine because it's called The Lady.

0:36:150:36:21

So, you know, this is a double-edged sword here.

0:36:210:36:24

The Lady will attract and repel people in equal measure.

0:36:240:36:29

The word in itself will, anyway.

0:36:290:36:32

'There was one ladylike tradition in particular

0:36:330:36:36

'that had begun to seem hideously out of sync with the times

0:36:360:36:39

'by the late 1950s.

0:36:390:36:41

'The presentation of a debutante before the Queen.'

0:36:410:36:45

"In fashionable society, a girl has no recognised position

0:36:530:36:57

"until she has been presented at court,

0:36:570:37:00

"which is equivalent to saying that so soon as she has arrived at an age

0:37:000:37:03

"when the schoolroom may be quitted

0:37:030:37:06

"and a more responsible position assumed in life,

0:37:060:37:08

"a girl's first duty is to pay her respects to her queen."

0:37:080:37:14

'For 200 years, the daughters of the upper class

0:37:140:37:17

'were presented before the Queen in a ceremony that marked

0:37:170:37:20

'their coming of age and the beginning of the social season.'

0:37:200:37:24

The debutante was a girl

0:37:240:37:26

who was generally a member of a fairly distinguished family

0:37:260:37:30

who was presented at court.

0:37:300:37:32

It was a mark of perfection.

0:37:320:37:34

She had the mark that she was the girl

0:37:340:37:38

worthy of being produced in the presence of the Queen.

0:37:380:37:43

'I wanted to know more about this courtly ritual of ladyhood

0:37:490:37:53

'so I travelled to Yorkshire to meet writer Fiona MacCarthy,

0:37:530:37:57

'one of the last debutantes to be presented before the Queen

0:37:570:38:00

'in 1958.'

0:38:000:38:03

This is presentation week of '58?

0:38:040:38:08

It was presentation week,

0:38:080:38:10

cos there were a record number of applicants to be presented,

0:38:100:38:14

because everyone knew that it was the last presentation.

0:38:140:38:19

So really, below-age girls were being presented just to get them in

0:38:190:38:23

before the presentations finished.

0:38:230:38:25

So we were in these incredibly flimsy wild silk dresses

0:38:250:38:30

and little hats and long white gloves,

0:38:300:38:34

and it was a bit of an ordeal, of course, but everyone was keyed up with excitement about it.

0:38:340:38:39

-Except you.

-Except for me.

0:38:390:38:41

I was a little cynical already.

0:38:410:38:44

'As a girl from an aristocratic family,

0:38:450:38:48

'Fiona MacCarthy had grown up with the knowledge

0:38:480:38:51

'that her childhood would climax in a curtsey to the Queen

0:38:510:38:55

'and a heady social world of balls known as the season.'

0:38:550:38:58

I think in those days, in the late 1950s,

0:38:580:39:02

girls of 17 or 18 weren't really expected to have opinions.

0:39:020:39:06

There was never any question that I wasn't going to do the season.

0:39:060:39:10

It was somehow built into my upbringing.

0:39:100:39:13

I had shown signs of rebellion in that I'd actually got myself a place at Oxford,

0:39:130:39:19

and this was not an advantage when I was doing the season,

0:39:190:39:23

because I was thought of as rather a little bit peculiar, frightfully brainy,

0:39:230:39:28

and frightfully brainy was actually a pretty rude term in those circles.

0:39:280:39:33

Looking back on it, it was a very interesting period to be growing up in

0:39:350:39:39

because these restrictions and these formalities

0:39:390:39:43

were going to go, they were just on the edge.

0:39:430:39:47

'What had begun as a ceremony designed to reinforce the bond

0:39:470:39:51

'between the monarchy and the aristocratic elite

0:39:510:39:53

'came to seem anachronistic in an less deferential era.

0:39:530:39:57

'Even within the palace and even before the '60s started swinging in earnest,

0:39:570:40:02

'there was a feeling that the debs had run their course.'

0:40:020:40:06

The Duke of Edinburgh, who was an impatient young man in those days,

0:40:060:40:09

said, "I really can't face another 400 debs curtseying to me,"

0:40:090:40:14

so I think he was an influence in the thing going.

0:40:140:40:18

And there was also feeling that maybe a few people

0:40:180:40:23

were just being filtered in that shouldn't have been there.

0:40:230:40:27

Princess Margaret, "Every tart in London."

0:40:270:40:29

Yes, Princess Margaret was complaining every tart in London was getting in.

0:40:290:40:33

So there were lots of feelings coming together

0:40:330:40:39

to bring about the end of this peculiar ritual

0:40:390:40:43

which had gone on for 200 years.

0:40:430:40:45

Ladies were becoming a little bit ridiculous by that time.

0:40:480:40:52

There'd been this rather satiric play,

0:40:520:40:56

The Reluctant Debutante, William Douglas-Home.

0:40:560:41:00

It had made people laugh at the whole debutante scene.

0:41:000:41:05

Satire was beginning to come in.

0:41:050:41:08

Ladies were beginning to seem, you know, just verging on the ridiculous.

0:41:080:41:13

And then as the years went by,

0:41:130:41:16

by the early '60s, they were totally beyond the pale.

0:41:160:41:19

Nobody wanted to be a lady

0:41:190:41:21

because they just seemed so silly.

0:41:210:41:24

'There was no place for white gloves and tiaras

0:41:260:41:29

'in a world that was in the active throws

0:41:290:41:32

'of social change and sexual revolution.'

0:41:320:41:35

It all changed rather overnight.

0:41:360:41:40

It changed, I suppose, around 1960, 1961,

0:41:400:41:45

and you didn't want to be seen dead looking like your mother any more

0:41:450:41:49

and you didn't want to be ladylike.

0:41:490:41:51

People's clothes had changed.

0:41:510:41:54

And the sort of social differences weren't so obvious any more.

0:41:540:41:58

'In an era when hemlines were rising

0:42:010:42:03

'and women were challenging stereotypes and demanding equality,

0:42:030:42:07

'the traditional lady suddenly felt like an unfashionable and unwanted throwback.

0:42:070:42:13

'But still, she never vanished completely.

0:42:140:42:17

'Subsequent efforts to update the lady met with mixed results.

0:42:170:42:21

'In the '80s, wannabe debutantes were presented

0:42:210:42:25

'not in Buckingham Palace but in a trendy London nightclub.'

0:42:250:42:28

The beautiful people, the rich, the famous and the influential, arrive at Wedgies.

0:42:280:42:34

I think what I might do at this stage, if it is possible,

0:42:340:42:37

is to get each of the debs, if they would,

0:42:370:42:41

to hold their plate up when I call out their name

0:42:410:42:44

and eat a mouthful of their delicious caviar.

0:42:440:42:46

Right? Would you mind that?

0:42:460:42:48

CHEERING Right. What a lovely eater.

0:42:480:42:52

'And now, after the vulgar excesses of the greed-is-good '80s,

0:42:520:42:56

'the debutante is making a proper comeback.'

0:42:560:43:00

# Lady

0:43:000:43:02

# For so many years I thought I'd never find you

0:43:030:43:08

# You have come into my life

0:43:100:43:12

# And

0:43:120:43:15

# Made me whole... #

0:43:150:43:18

'In recent years, the debs ball has been resurrected

0:43:200:43:23

'along the old traditional lines for a global market,

0:43:230:43:27

'with showpiece events in London, Paris, Shanghai and Dubai.'

0:43:270:43:32

# Let me hear you whisper softly

0:43:320:43:35

# In my ear... #

0:43:370:43:39

'Young ladies are once again being decked out in ball gowns

0:43:390:43:42

'and briefed in the rules of royal etiquette.'

0:43:420:43:46

You will obviously curtsey to anyone who is a prince or princess.

0:43:460:43:51

Princess Susan al Said of Oman has also been invited.

0:43:510:43:56

She is the wife of the brother of the Sultan of Oman.

0:43:560:44:00

She is a princess. You will curtsey in the way that you have curtseyed

0:44:000:44:04

to Princess Katarina of Yugoslavia

0:44:040:44:07

and the other royals you have met during your year.

0:44:070:44:11

So it's very, very important...

0:44:110:44:13

'I was intrigued to know what this old-fashioned and ornate ritual

0:44:130:44:16

'had to offer young women in the dark economic times of today.

0:44:160:44:20

'So I went to meet the organiser of the self-styled London Season, Jennie Hallam-Peel.'

0:44:200:44:26

Why would a girl who'd been through the London Season

0:44:260:44:28

be any more ladylike than one who hasn't?

0:44:280:44:32

Because I think it's a grooming process.

0:44:320:44:34

I know I found that when I was a deb.

0:44:340:44:37

Because the average 17-year-old

0:44:370:44:40

is really quite scruffy

0:44:400:44:42

and is really very much involved in herself.

0:44:420:44:48

She hasn't been trained to look outside herself,

0:44:480:44:52

to be aware of other people in a social situation.

0:44:520:44:56

It's totally different with their friends. They can be exactly what they want to be,

0:44:560:45:00

totally non-communicative with parents, parents' friends,

0:45:000:45:03

but after a year of being a deb, you know how to...

0:45:030:45:08

you know how to interact with people of all age groups

0:45:080:45:11

because you're forced into those kinds of situations

0:45:110:45:14

and you suddenly look outside yourself

0:45:140:45:16

and realise that you need to make other people feel comfortable,

0:45:160:45:20

not be wrapped up in your own little world.

0:45:200:45:23

So, in a way, it's a growing up process.

0:45:230:45:26

'That so-called grooming process

0:45:260:45:28

'involves a year of etiquette classes,

0:45:280:45:31

'social events and charity fundraising

0:45:310:45:33

'for the 40 girls selected. By the end of it all,

0:45:330:45:36

'they become ambassadors of a unique brand, the English lady.'

0:45:360:45:41

I think I would consider us all as ladies.

0:45:410:45:43

We all hold ourselves in the correct manner, we act correctly.

0:45:430:45:48

There's nothing to suggest that we're not. THEY LAUGH

0:45:480:45:53

-We try to.

-Yes, we try.

0:45:530:45:56

I think it's kind of a work in progress

0:45:560:45:58

and hopefully doing the season and doing the etiquette lessons

0:45:580:46:01

for when you're abroad and everything,

0:46:010:46:03

they help you kind of reach that goal in the end.

0:46:030:46:07

So do you find there's growing appetite internationally for the English lady product?

0:46:070:46:13

I think whenever we go abroad, everyone wants to see total Englishness.

0:46:130:46:18

So that's exactly what we give them, because by the end of the year, that's exactly what they are.

0:46:180:46:24

Why do you think that makes them particularly English,

0:46:240:46:26

-the fact that they have manners?

-I think we have a code of behaviour

0:46:260:46:30

which everyone abroad considers to be the height of good manners.

0:46:300:46:35

And lots of other countries don't have that.

0:46:350:46:39

But I think it might be courteous

0:46:390:46:41

if you are being specifically introduced to a sheik from one of the Emirates or his wife

0:46:410:46:48

that you do actually cover your shoulders.

0:46:480:46:50

These emerging wealthy economies

0:46:510:46:55

and the emergence of the super-rich class,

0:46:550:46:57

what they want above all for their own daughters

0:46:570:47:00

is for them to be young English ladies.

0:47:000:47:02

Of course. So they are giving something,

0:47:020:47:08

both sides are giving something. It's really interesting.

0:47:080:47:11

What do you think they are giving? What do you think we're giving them?

0:47:110:47:15

I think we're giving...

0:47:150:47:17

They have everything financially

0:47:170:47:20

but they don't have that indefinable quality

0:47:200:47:24

which they term, not my term, they term as class.

0:47:240:47:29

And we have it in spades

0:47:290:47:31

and that is what is attractive to them.

0:47:310:47:34

-And we can export it now, via our...

-We can export it.

-..young English ladies.

0:47:340:47:38

And at the same time, we can raise millions for Children In Need.

0:47:380:47:43

-What can possibly be wrong with that?

-It's win-win.

0:47:430:47:46

THEY LAUGH

0:47:460:47:49

'There was something a bit disconcerting about this idea of

0:47:500:47:52

'a glorified trade fair of perfect English ladies.

0:47:520:47:56

'So I was almost relieved to discover

0:47:570:47:59

'there had been the occasional lapse in etiquette.'

0:47:590:48:03

Have you had any huge bloopers with any of the girls?

0:48:040:48:07

-Yes. Yes.

-SHE LAUGHS

0:48:070:48:10

We had a total nightmare in Macedonia.

0:48:100:48:14

We went to... We were accompanied by Princess Katarina

0:48:140:48:18

and we went to her former shooting lodge, which is now a winery.

0:48:180:48:25

And we were given the most magnificent lunch there

0:48:250:48:28

but, of course, because it's a winery,

0:48:280:48:30

they also wanted everyone to taste all their glorious wines.

0:48:300:48:34

And so each girl was presented with,

0:48:340:48:38

well, first of all, there was going to be a seven-course lunch,

0:48:380:48:41

and there were nine glasses in front of them.

0:48:410:48:44

The one thing we'd forgotten to say to them is,

0:48:440:48:49

"You do not drink the whole glass when there are nine glasses you're going to taste."

0:48:490:48:55

Of course, they were just knocking it back. I was glaring at them

0:48:550:48:59

and, of course, they were just completely...

0:48:590:49:02

knocking back every single glass.

0:49:020:49:04

So at the end of the lunch,

0:49:040:49:07

-they were slumped over their plates.

-SHE LAUGHS

0:49:070:49:10

We had to drag them into the coach,

0:49:100:49:13

-praying their parents wouldn't see it.

-SHE LAUGHS

0:49:130:49:16

So, yes, there are some things we forget about.

0:49:160:49:19

'It's a funny old world where young ladies are groomed

0:49:250:49:29

'for a nostalgic recreation of the debutante's ball

0:49:290:49:32

'but still get totally lashed on a coach trip to Macedonia.

0:49:320:49:37

'So it's not surprising that a book's been published

0:49:370:49:40

'to help the modern lady tiptoe her way through it.

0:49:400:49:43

'This important tome comes, of course,

0:49:430:49:46

'from that blue-blooded authority on establishment protocol, Debrett's.

0:49:460:49:51

'Given my own husband's comment that I'm not a lady,

0:49:590:50:02

'I was keen to find out more about etiquette for girls,

0:50:020:50:05

'so I met up with editor Jo Bryant.

0:50:050:50:08

'The old guides offered advice on letter-writing and where to sit in church.

0:50:080:50:11

'The new one was far more contemporary.'

0:50:110:50:14

"The one-night stand, ONS, is a bit like fast food.

0:50:140:50:18

"Tempting but with nauseating afterthoughts."

0:50:180:50:20

"The sendoff is an ideal opportunity to steal a first kiss.

0:50:200:50:24

"Set this up with a silent, smiling..."

0:50:240:50:27

"If you're at his, the ONS is not over until the walk of shame,

0:50:270:50:31

"going home in last night's dishevelled clothes."

0:50:310:50:34

"Steel yourself for the aftermath."

0:50:340:50:37

'Walks of shame? One-night stands? In Debrett's?'

0:50:370:50:42

I think there was an element of surprise that we'd suddenly

0:50:420:50:44

jumped into the 20th century, and I think Debrett's has been known

0:50:440:50:48

for peerage and baronetage and titled people

0:50:480:50:50

and all of a sudden there was this book about how young women live.

0:50:500:50:53

We're not telling people to go out and have one-night stands.

0:50:530:50:57

It was more trying to create a guide that was actually realistic

0:50:570:51:00

on how some women do choose to live.

0:51:000:51:02

And if we hadn't included some of the more risque subject matters,

0:51:020:51:05

it wouldn't have been moving on at the pace that we really need to.

0:51:050:51:09

And was this guide inspired in any way

0:51:090:51:12

by the rise of the ladette

0:51:120:51:14

and girls being potty-mouthed tramps who drank too much?

0:51:140:51:19

We've been asked that a lot. It wasn't really a reaction against anything,

0:51:190:51:22

it was more an idea that we looked at what we felt there was a need for

0:51:220:51:25

and we felt that the role of young women now was actually quite a difficult one.

0:51:250:51:29

We've got old-fashioned rules and codes of conduct

0:51:290:51:32

and also this huge idea of a relaxed society,

0:51:320:51:35

that we can go out and drink, we can have boys as friends,

0:51:350:51:39

we can live in a much more relaxed way, even in a way that our mothers couldn't.

0:51:390:51:42

And society and manners and etiquette was changing so quickly,

0:51:420:51:46

we thought that we should take a snapshot

0:51:460:51:48

and try and replicate a young woman's life,

0:51:480:51:51

absorbing all different elements on how she can live.

0:51:510:51:53

Did you have any particular ladylike role models in mind?

0:51:530:51:57

Or did you find that difficult in today's market?

0:51:570:52:00

It was very difficult. We spent a long time deciding whether we'd have a foreword to the book,

0:52:000:52:04

and we actually couldn't come up with a single person we felt encapsulated

0:52:040:52:08

all the different roles and situations that we talked about inside the book.

0:52:080:52:12

We also felt it would stamp it with too much of a character,

0:52:120:52:14

that when people were reading it, they might think of a certain individual.

0:52:140:52:18

Being a lady is a sort of faceless ideal, in that case, isn't it?

0:52:180:52:21

To a degree. It's more the idea that it's equipping of self-confidence.

0:52:210:52:26

It is this idea that you can go out...

0:52:260:52:28

As a young woman, we have so many different roles.

0:52:280:52:30

We've got careers, some girlfriends, you might be a wife, you might have children.

0:52:300:52:35

And all of a sudden, we have all these different hats to wear

0:52:350:52:38

and all these different scenarios and we all do so much more,

0:52:380:52:40

we socialise differently, we get asked to do different things

0:52:400:52:43

through work or through our social lives,

0:52:430:52:45

and all of us have all these situations where we think, "What do I wear? How do I behave?

0:52:450:52:49

"Is it rude to do this? Is it right to do that?"

0:52:490:52:52

So the idea was just to kind of present it as an accessible way

0:52:520:52:56

of decoding all these different elements of our lives.

0:52:560:52:59

'The old etiquette books

0:52:590:53:01

'once laid out the boundaries a lady had to respect.

0:53:010:53:05

'This guide seemed to offer women

0:53:050:53:07

'a way of exerting some control

0:53:070:53:09

'in a world of unlimited freedom.

0:53:090:53:12

'So did the idea of the lady,

0:53:120:53:14

'with its connotations of decorum and restraint,

0:53:140:53:18

'offer modern women an alternative code of behaviour?

0:53:180:53:22

'It was an idea I put to feminist writer Bidisha.'

0:53:220:53:25

So why do you think there's interest in the concept of the lady now?

0:53:260:53:30

I think a lot of things have come together

0:53:300:53:32

to make women ask themselves what the future of womankind

0:53:320:53:37

and the future of ladyhood actually is.

0:53:370:53:41

On the one hand, at the most shallow level,

0:53:410:53:43

you could say, OK, it's to do with fashion,

0:53:430:53:45

that we don't like the kinds of representations of us that are out there in the media,

0:53:450:53:49

they seem very cheapening, very objectifying,

0:53:490:53:51

there's often more flesh than cloth.

0:53:510:53:54

So you turn on music videos, you look in a tits paper,

0:53:540:53:58

like The Sun or The Star, and you think,

0:53:580:54:01

"That's not the model of womanhood that I respond to.

0:54:010:54:04

"And I'm sure lots of women and lots and lots of intelligent men who appreciate women don't, either.

0:54:040:54:10

"So what's another way?" And a reaction to that is to cover up

0:54:100:54:14

and then you have this movement towards looking at those...

0:54:140:54:17

You know those reissued books which are like rules of style?

0:54:170:54:20

-Yes.

-Etiquettes of style?

-Absolutely, we've looked at them.

0:54:200:54:22

They are brilliant because it's not about being this fake lady-type lady.

0:54:220:54:27

I think it's about bringing a kind of formality and elegance

0:54:270:54:30

back into a culture which is really quite vulgar.

0:54:300:54:33

'Bidisha wasn't just advocating ladylike fashion,

0:54:330:54:37

'she was proposing a wholesale reinvention of the lady.'

0:54:370:54:42

I think that it's now divorced from notions of class and background,

0:54:430:54:48

which is what it was weighed down with before,

0:54:480:54:51

and we can do with it what we want.

0:54:510:54:53

We're at a perfect time to subvert the idea of the lady.

0:54:530:54:57

I think it has been very problematic in the past,

0:54:570:55:00

but that if you look at things like fashion

0:55:000:55:04

and new trends just in lifestyle, and also you look at culture,

0:55:040:55:08

there's a great space, I think, to take back the notion of the lady

0:55:080:55:13

as someone who is empowered and strong.

0:55:130:55:16

So you're saying not only let's keep the word lady and the term lady,

0:55:160:55:19

but let's multiply it by many millions, the number of ladies out there.

0:55:190:55:23

We'd completely transform the word

0:55:230:55:26

and we'd transform the definition.

0:55:260:55:28

We turn it into something which is associated with

0:55:280:55:31

just being a brilliant, strong, sisterly woman.

0:55:310:55:35

'With now even an ardent feminist like Bidisha

0:55:360:55:39

'seeking to reclaim the lady for a new age,

0:55:390:55:42

'just how far had we come from that high Victorian ideal

0:55:420:55:46

'with its taint of privilege and inequality?'

0:55:460:55:49

A young woman without family, connections or fortune?

0:55:510:55:55

Is this to be endured? It shall not be!

0:55:550:55:58

'Women are no longer bound by strict codes of etiquette and behaviour.

0:55:590:56:03

'We're no longer forced to conform to elaborate rules of dress and deportment.'

0:56:070:56:13

A little slicker please, dear.

0:56:130:56:15

'We can straddle horses and bikes with impunity.

0:56:150:56:19

'So why might women still aspire to be ladies?'

0:56:190:56:23

I think it was Simone de Beauvoir who said that

0:56:260:56:29

you are not born a woman, you become one.

0:56:290:56:32

So the idea that you have to become a lady on top of a woman

0:56:320:56:37

is a whole added area of complexity and endeavour.

0:56:370:56:40

'The fact that women are still prepared to take on that extra challenge

0:56:400:56:45

'suggests Diana Mather might be right.'

0:56:450:56:48

We now should be secure in our own genders

0:56:480:56:50

not to have to behave like men to be taken seriously,

0:56:500:56:53

cos we know we can do the job just as well,

0:56:530:56:55

but to keep our femininity, and I think that's quite important.

0:56:550:56:58

'Thanks to decades of advancement,

0:56:580:57:01

'are women really so secure they can afford to revisit

0:57:010:57:04

'the customs and practices of a bygone age

0:57:040:57:07

'where girls curtsied to a cake and never raised their voices?

0:57:070:57:11

'I think the real reason for the resurgence of the lady

0:57:130:57:17

'is more likely to be that in times of economic insecurity,

0:57:170:57:21

'society becomes more conservative.

0:57:210:57:24

'And in a competitive job market,

0:57:240:57:26

'the gloss the training lends a lady in waiting is an asset.

0:57:260:57:30

'A little elegance and formality goes a long way.'

0:57:300:57:34

If you're walking into a job interview,

0:57:340:57:37

or even meeting the boyfriend's parents,

0:57:370:57:40

or that kind of thing, it's just nice to know

0:57:400:57:43

what the protocol is and what's acceptable and what isn't.

0:57:430:57:46

'But in the end, I'm not sure I approve.

0:57:480:57:53

'It seems strange to go backwards to white gloves and tiaras in order to go forwards.

0:57:530:57:58

'But still, if a middle-class girl from Berkshire

0:57:580:58:02

'can become a princess,

0:58:020:58:04

'anyone with the right training can also become a lady.'

0:58:040:58:09

-THEY LAUGH

-Bye!

-Bye!

-Excellent.

0:58:090:58:12

'Maybe even me.'

0:58:120:58:14

# You're once

0:58:140:58:17

# Twice

0:58:170:58:19

# Three times a lady

0:58:210:58:25

# And I love you

0:58:260:58:31

# Yes, you're once

0:58:330:58:36

# Twice

0:58:360:58:38

# Three times a lady... #

0:58:400:58:43

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0:58:430:58:46

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