Who Women Want

candidate and how do Hillary Clinton and Donald Trump stack up? Well, the

BBC's Katty Kay went looking for the answers.

You've called women you don't like fat pigs, dogs, slobs and disgusting

animals. Your Twitter at account... Only Rosie O'Donnell. No, it wasn't.

He has said things I wish he had not said. I would ask him to be

cognisant of his tone. Donald Trump's rhetoric towards women has

become a flashpoint in a presidential election that will pit

a man against a woman. The women get it better than we do, folks. Or

write? They get it better than we do. It is said to be the most gender

driven election in US history with Hillary Clinton the first-ever

female nominee for the White House -- all right? If fighting for

women's healthcare and paid family leave and equal pay is playing the

woman card, then deal me in! # American woman. The biggest reason

both candidates are carefully courting women in this campaign is

that women will control who wins the White House. More women vote in

America than men and research shows that they have decided the last five

US elections. Who do women want, and how are they changing political

landscapes of America? -- the political landscape of America? # on

the floor. Beauty pageants are a peculiarly American tradition. They

became popular in the early 1920s and have spawned a billion-dollar

industry around the world. For many, pageants are just glorified beauty

contests but for participants Alison Johnson and Portia Taylor it is all

about empowerment. We met them at the district of Columbia heat of the

Miss United States pageant. It gets me outside my comfort zone, like, it

is terrifying but exhilarating at the same time. This morning I was

like, why am I going through this? Getting outside your comfort zone,

it is good to do something that scares you and what is more scary

than getting on stage in a swimming suit?! I mean, seriously. Donald

Trump is the former owner of the Miss universe organisation, so it is

little surprise perhaps that is often incendiary comments about

women reflect a keen interest in women's looks -- Miss Universe.

Alison, who is studying for a Masters in International Relations,

and Portia, a businesswoman, are not impressed with some of the things

that they have heard. It was kind of degrading, Trump's words about

women. I don't see as many nice things to say about women. I don't

think there is anything we can't do. Moving beyond his words. You know,

we are powerful. As Americans decide whether to elect their first woman

president, Mr Trump's comments on women have become a national

conversation. # who do you think you are? The only Kaji has is the

women's card, nothing else going for her, and frankly if she was a man

she wouldn't get 5% of the vote -- card.

He referred to my hands, if they are small, something else must be small.

I guarantee you, there is nothing wrong with it. # who do you think

you are? You are never gonna get my love. Donald Trump is currently

polling worse with women than any presidential candidate since 1972.

One way to improve his standing is his choice of vice president. A name

in contention is Congresswoman Marsha Blackburn. If you were

speaking to Mr Trump right now would you ask it to change the way he

speaks about women? He has said things I wish he had not said. I

would ask him to be cognisant of his tone, and his demeanour. When he

stood up there in the debate and made a not very subtle reference to

the size of his penis, I watched that and as a mother of four

children I thought, I don't think I want my young daughter watching this

on television. Right, and those are the things you look at and say, I

wish that you had not done that. And I know that Mr Trump is reaching out

to female voters. It doesn't bother you the way he talks about women, it

hasn't bothered you, it hasn't been enough to think, I don't like this

tone? You know, Katty, whether it was working in a male dominated

profession or here in Washington, you have people that say

inappropriate things. And I think most women are like me. You have

heard enough of it through the years that you don't excuse it and you

don't embrace it, you push it aside. The women Trump really needs to win

over live in the suburbs of swing states like Pennsylvania. This is

where this election will be decided. It is hard to believe that this

sleepy neighbourhood is the frontline in the battle the White

House. If you are a college educated, white single woman living

in a suburb like this, you are the hottest commodity in this election

campaign. In 2012, these suburban women comprised almost a quarter of

the US electorate. Their biggest concern is tend to be the economy,

education and health. Get your programmes. To social events that

are non- part -- part is in league we met these three women. What

things matter to you for the presidential candidate? It is

important to discuss the economy and the Next Generation. It is really

important to discuss education. I am looking to make sure everyone has

access to healthcare, quality education. That income inequality,

if we don't fix it, at least we decrease it. And part of what I am

looking at is how the conversation is held. All three of you, what do

you think of the tone of this election campaign? It is really

distressing, the kind of language that we're hearing, the messages

that we're getting about women, and regardless of how one feels about

Hillary Clinton a candidate, the fact that she is damp if she does

and damp if she doesn't, not feminine and or overly masculine, or

too harsh or to a emotional, the language we haven't heard really

overly in decades and it is almost as if people have been given her

mission now because of the level of vitriol in the discourse to say it

out loud and it is prevalent -- too emotional. To think these

conversations are shaping the presidential debate currently in my

daughter's lifetime is astonishing to me. These women fear America has

taken a step backwards in the March for gender equality. It really does

feel shocking and maybe it is an overcorrection, maybe potential is

swinging back but it does really seem that the tone of some of the

candidates involved has given people permission to really just sort of go

to the basis level -- march. Or maybe women were always held to a

different, more difficult standard. After all, allegations of sexism

were rife in Hillary Clinton's 2008 campaign as well. And it it is not

for no reason that there are only 20 women out of 100 in the US Senate --

And it is not. The world of American politics generally is not

particularly hospitable to women. Hello. Amy Kloeden Shah should know.

She is the democratic senator, Hillary supporter and a keen

observer of sexism in US politics. Has Hillary Clinton attacked in ways

that a man would not meet dash back was attacked? Yes, the idea that

somehow she doesn't have enough energy when she has been Secretary

of State and visited hundreds of countries and sit through ten, 11

hours of Benghazi hearing without missing a beat -- Amy Klobuchar.

When she was able to campaign all across the country and be strong in

every single debate if you watch those debates. That takes a lot of

strength. A lot of the women who are older who support Hillary want to

know her better. They came up when Bill Clinton was president and she

was an outstanding First Lady. They saw her in the US Senate and how she

operated. So now you have a new generation that didn't see her in

those roles. In fact, many of them were hardly voting when she was

Secretary of State. You have that issue and she has to reintroduce

herself in a non- primary setting when it is her versus Trump. If

Pennsylvania win for Donald Trump, I believe he will win the presidency.

Although this is traditionally democratic country, picking up

Pennsylvania is Trump's most feasible route to the White House.

It is a steep climb, but local Republican operatives say they are

noticing a surprising shift. More than 45,000 registered Democrats

have changed their party allegiance in the last few months. A lot of

women coming in, they have changed their party in the primary in order

to have a say in the vote for Donald Trump, so all the stuff out there

about Trump and women, we are not seeing that, definitely not feeling

that in Philadelphia. When you say that you are seeing lifelong

democratic voters switched to the Republican Party because of Donald

Trump, where are they coming from on the map? They are coming from here,

all through here, here and up here. And what's going to be the ground

game for making sure those voters turn out and vote for Trump, and

particularly for getting those women to turn out? We've been knocking on

doors for months now already. Maybe you are undecided or maybe you like

Trump but don't care about voting. My goal is to pull you out. That is

the process we are running. You have started? Already, we started three

months ago. Millions of women voted for Trump in the primaries and one

of them is Lyn Ryan, a Pennsylvania delegate at the Republican

convention in July. She owns a gardening business and likes Trump's

views on trade. It is ridiculous that people think that you know a

women can't be fought Donald Trump because he is a man or he has said a

few egregious statements about women. I don't agree with everything

that he says but you know for heaven sakes, this isn't just a one issue

contest. This is the leader of the free world and we need to be safe,

so I think that he will do the best job to keep us safe and to try to

grow the economy -- heaven's sakes. He definitely knows how to run a

business. Beyond the economy the attacks in Orlando Shook America and

highlighted the electoral importance of terrorism. Republican women

anyway tend to feel that national security is a more important issue

than democratic women, and they say they want a president who will be

tough on terrorism. Someone, perhaps, like Donald Trump. I think

that being a businessman and his stamps on national security, you

know, the economy is very important but if you don't have a secure

border and if you don't have safety within your borders then the economy

is inconsequential -- stance on. Lynn is not moved by the historic

nature of Hillary Clinton's candidacy. So, please, come out and

vote, be part of this great campaign! We're gonna go to

Philadelphia and we're going to win in November! Thank you, and God

bless you! At for many American women the possibility of putting a

woman in the White House after 44 male presidents is irresistible --

But. I think she knows first hand what it's like to climb that

corporate ladder and to be in the good old boys club and people like

me who are doing it as well, following her footsteps, it is hard

sometimes, and I think I am sure you know it also, and I think she gets

it not only from professional experience but personal as well. Is

it important that she is a woman, and would be the first woman

president? Of course! It is so important. That is why I have

brought my daughters. This is history in the making. They have to

see this. It Hillary good for women? Absolutely. Why? She has a long

history of serving women and families and her platform speech to

that as well. -- speaks. The women who turned up to this rally feel

passionately about Hillary Clinton and will vote for her but her

campaign has thrown up an interesting phenomenon, a generation

gap among female voters here. Older women seem to support Clinton

because they urgently want a female president and they want it now.

Younger women tend to feel confident that they are going to get a theatre

president at some point in their lifetime, they're just not sure they

want it to be Hillary Clinton -- female president.

Philadelphia is celebrating summer with Chinese lanterns and American

democracy. The Democrats will hold their convention here in July, and

their nominee will be Hillary Clinton. Many men O'Neill is still

wish it was Bernie Sanders. And the young women we met here were still

reluctant to shift to Quentin -- many women here still wish. She

doesn't really appeal to me. There hasn't been a city of attitude from

people in my age group, I guess, towards her. I don't feel like

people should vote for her just because she is a woman and she has

made it this far. I think you should vote for somebody who was actually

qualified and who they believe in. Their track record is hard to

follow. She seems to change your opinion a lot. Depending on the

place where she is in and who she is speaking to. She should appeal

because I think it is great a woman is going to run for president. I

think the reason she doesn't appeal as much to my generation is because

she looks a bit stiff and robotic and people don't know about her

personally. Yes, I was Bill Clinton's lover for 12 years. And

for the past two years, I have lied to the press about a relationship to

protect him. People may feel they don't know the real Hillary Clinton,

but there is not much about a story that is in public. I did not have

sexual relations with that woman. I never told anybody to lie, not a

civil time. Never. -- single time. These allegations are false. For

those too young to have lived through her time as first Lady, the

sordid side of a President-- husband's presidency is getting a

second hearing from Donald Trump. She is married to a man who is the

worst abuser of women in the history of politics. She is married to an

end who hurt many women, and Hillary, she heard many women. The

women he abused. -- head. In painting had somehow complicit in

his affairs, Donald Trump has done something audacious. Something that

may just resonate with younger women. Times have changed since the

1990s, and there is little tolerance today for women who don't stand up

for younger women who have been sexually misused. But for Clinton's

supporters, Hillary Clinton as an enabler is a bizarre line of attack.

I think all of these attacks are ridiculous and I think that women

are going to see through these attacks for they are, which is just

a way to bring down this debate. In terms of attacking a woman for what

husband does, I think people think that is ridiculous. I don't think

anyone. Mike I don't think anyone blames Beyonce if anything -- for

anything from Jay Z did. Donald Trump's strategy is to make the

debate so cause is that he turns off voters and people look away from

politics and think it is too ugly. I think that will be incumbent upon

Hillary to give people a reason to vote. The more you explored the role

of women, the more you realise it is just as critical to understand the

changing situation of American men. Women here and are better educated

than men, a quarter of them earn more than men, and they control most

spending decisions. It is not the world a working American men

expected. Welcome back, we are broadcasting across Virginia. This

conservative talk show broadcast across Virginia. The coasts as he

was the first American journalist to predict that if Donald Trump round,

he would wind. -- post says. They have no advocate, and I knew based

on studying Trump for some time and based on his trade in other

positions, he was going to hit a real chord with them. You talk about

the voice of the white American mall. Why? What is it they are

feeling? -- American male. They are squeezed in their jobs, their

benefits, their ability to provide for their families, and although we

have many households in America whose primary income is now the

female, there are many men who are in this middle class echelon that

want to be able to provide for their families in the way their father

did, and their grandfather did. They feel they are losing that ability.

Combine that with the political correctness, with the Obama apology

tour around the globe, and a lot of men just feel something is going on

in America that is not consistent with the way they were taught by

their fathers and the way their family culture is. You are going

counter trend to 200 years of US culture, and it is happening very

quickly, and so a lot of working-class American males of all

races are feeling that this economy and this new American world order is

leaving them behind. I think it is more of a fear of picking the wrong

candidate versus... I was pretty torn last time and really didn't

know until I got to the ballots. You are going to lunch, fly, and backup.

A few miles away in Virginia, this woman runs a gym. She is a classic

swing voter. Economically conservative but socially liberal.

She has voted both Republican and Democrat in the past. She is

struggling with you to vote for this year. I grok the oldest of five

children who didn't have a dad around. -- rhubarb. I watched a man

who bet --a mother who barely graduated from high school and

raised us on her own without hitting a handout. I believe there needs to

be buying into the programmes we have. I think everyone can use a

helping hand. We need to regulate the economics in this country more.

That is probably my draw a bid to Donald Trump. He is a businessman

and has the economic background and has made a successful business of

it. The foreign policy background draws me more to Hillary Clinton.

She has sad at the table and held the positions she's had and made the

decisions, whether wrong or right. She has had to make them, so I guess

I am torn between being a boost this woman and being a woman. -- being a

is this woman. She suspects many other conservative leaning

independent voters may decide just to stay home this election. I think

it is huge. If women don't show up to vote, it will drastically turn

what this election could be. I absolutely believe there will be

women who don't turn out to vote. I have had candid conversations with

some of my clients. Donald Trump is the deciding factor. They don't feel

comfortable voting for him, but they don't feel comfortable stepping

outside party lines. It is not necessarily Hillary Clinton. It

could have been anyone. But they are just using not to step outside of

party lines, so they are not voting at all. -- choosing. Of course, no

one knows precisely how many women will vote or which candidate they

will vote for. If we did, we would be able to say already who is going

to win. What we do know is that women will decide who lives in the

White House after Barack Obama. Whether it is America's 45th mall

president or its first woman. -- male president.