The Bottom Line The World Against Apartheid: Have You Heard from Johannesburg?


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This programme contains some scenes which some viewers may find upsetting

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# Say, what's the word? Tell me, brother

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# Have you heard from Johannesburg?

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# Tell me what's the word now? Sister, woman

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# Have you heard from Johannesburg? #

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The South African white population

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lived better than anywhere else in the world.

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Where else do you get a marketing manager for Colgate toothpaste,

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let's say...

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In South Africa, he's living on an acre of land with a swimming pool

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and tennis court, four staff in the back, two cars in the garage.

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You had corporate jets, you had chauffeurs, it was Nirvana.

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I always used to say a South African lifestyle,

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a British passport and a Swiss bank account.

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That's all you need.

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For black South Africans, life was far less comfortable.

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The whole political, economic system was exploitation.

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The Africans were systemically exploited.

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They were paid these extraordinarily low wages.

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You're very angry because you're living in abject poverty

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and there's nothing romantic about poverty.

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You see the huge social price in the community where you grow.

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You see it in your family, in your home,

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in the relationship between your parents and what poverty does there.

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And all because you're black.

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And who are responsible for the policy of apartheid?

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It is not only the white people of South Africa.

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It's the great and powerful countries who are carrying on trade with that country.

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It's the great business concerns who are drawing profits

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from the sufferings of my people.

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The anti-apartheid movement had been fighting to isolate

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the South African regime for more than a decade.

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But the major Western governments

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refused to support economic sanctions.

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It's these countries and their corporations

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who are running counter-current

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to the efforts of the anti-apartheid movement.

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So you hold them largely responsible for the continuance of apartheid?

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Absolutely, they are.

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Oliver Tambo, living in exile,

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worked closely with anti-apartheid groups around the world.

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Their strategy was an all-out attack on South Africa's economy by trying

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to persuade overseas investors to pack their bags and go home.

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What we wanted to do was create a situation

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where these companies pull out and there's a crisis,

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economic crisis of major proportions

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which will force the government and the international community

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to then work to bring about change in South Africa.

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We are not asking that you make a political decision.

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We're not asking you to make an economic decision.

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We're asking you to make a moral decision.

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Those who invest in South Africa are upholding

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and buttressing one of the most vicious systems

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the world has ever known.

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'Perhaps once or twice in a lifetime, there comes an invention

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'so radically new it actually changes the way we live our lives.'

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'Less than two seconds after you've touched the red electric button,

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'the camera hands you the picture.'

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'It can reveal the world to you as you've never seen it before.'

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In 1970, Caroline Hunter, a chemist,

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and Ken Williams, a photographer, were working for Polaroid

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in Cambridge, Massachusetts, when something caught their attention.

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It was really a fluke. Ken and I were going out to lunch

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and as we passed through the workplace on our way out,

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we saw an ID badge made for South Africa.

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We looked at it and began to say to each other,

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"We didn't know Polaroid was in South Africa."

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In South Africa, what Polaroid did was...

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they introduced the kind of technology that would give

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the government a very effective hold on black people through the pass.

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Black people had to carry a passbook at all times to prove

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that their presence in the city was legitimate.

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Those without jobs were expelled to rural homelands where it was

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impossible to earn a decent living.

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The passbook system forced migrant workers to live in townships

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outside the white cities.

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The penalty for failing to produce a passbook on demand was imprisonment.

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We really had some sense that no-one is free unless everybody is free,

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and that we had some relationship to black people everywhere.

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And as workers, we had a right to say what happened to our labour

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so we started off just asking the question,

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what is Polaroid doing in South Africa?

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We found out that Polaroid had been doing business

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with the South African government since 1938 and had been supplying

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the South African government with cameras and film

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for the apartheid system.

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And that there was great business.

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I mean 22 million South Africans, that's a lot of film.

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This was certainly viewed very quickly as a major issue.

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It was something that affected our black employees,

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it affected our white employees because they had assumed

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that they were working for a company that was socially responsible.

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Most people refused to believe that they were there

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or didn't know enough about South Africa to care.

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The company's first reaction was to try to deflect the whole issue.

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So we realised we needed some help.

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That's how we got in touch with Chris Nteta.

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Polaroid lied about the pass.

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One of the statements they made

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was that everybody in South Africa carries a pass.

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And I exploded that little myth because that's not true.

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Only black people carry passes.

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Do you have your pass on you?

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You're the mayor of the place, but what does it say your status here is?

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Well, in this reference book here it's stated that I am permitted

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to remain in the area of Johannesburg as a casual labourer.

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So you could be thrown out.

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I could be thrown out any day as long as anything goes

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slightly wrong with this reference book.

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# Swing it up

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# It says yes

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# Take the shot

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# Count it down

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# Zip it up. #

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Unable to get any action from Polaroid,

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Caroline, Ken and Chris went public.

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We were going around very actively speaking to high school groups,

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to college groups, to anybody who would listen to us,

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talking about the devastation of apartheid.

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And the fact that we could make a difference,

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that people in America could make a difference.

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People here, black people especially,

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in this country, can begin to make a contribution

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to the liberation of black people in southern Africa,

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not by going there but by doing something right here,

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forcing United States corporations that are doing business there to withdraw.

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We were in a total flak storm.

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There was no escaping it.

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It was a local issue.

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It quickly became national, because apartheid was universally deplored.

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Every part of the newspaper except sports and food

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covered the story about Polaroid in South Africa.

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I think we escaped the comic page probably too,

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because nobody thought it was funny -

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least of all us.

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The revenues from that operation were a very small part of our total

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international sales so we could easily have just stopped.

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Great, why don't you pull out? You won't even miss it.

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They said no, so we said, "That's very curious.

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"The kind of pressure we're subjecting you to,

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"to a normal thinking person, rational person

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"would say 'I don't need this, let's pull out.'"

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So there must be something bigger than what we were seeing here,

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either the involvement is bigger than you're willing to publicly admit to

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or there are other players who are telling you, "Don't."

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Certainly, our board members, many of whom were on the boards

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of other companies, it was a big issue for them.

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Other companies expressed concern

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and wanted to know how we were handling the issue.

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One such company was General Motors, who had been in South Africa

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since 1926.

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Religious organisations began to

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put their morals, their ethics, their social principles

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on the same table as their money.

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So in 1971, the Episcopal Church

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decided to sponsor a shareholder resolution,

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a petition to General Motors,

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demanding that General Motors withdraw from South Africa.

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GM board members refused the resolution that year.

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But the next year, another minister would take up the cause.

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GM had faced a lot of pressure about the fact it was an all-white,

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male board and had no diversity on its board.

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Last year's proposal for a black member of the board of directors lost until January,

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Philadelphia Minister Leon Sullivan was named to the board.

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They wanted a minority representative on the board

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and they selected me.

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So I'm being used by GM, so if GM uses me, I'm going to use GM.

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I think didn't they know what they were getting

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when they got Leon Sullivan on their board.

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So at that first stockholder meeting, I took the microphone

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and said I'm asking General Motors to leave South Africa

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and every other company in America

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to leave South Africa until apartheid ends.

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And Leon Sullivan doesn't just speak, he preaches.

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He spoke from the heart about the injustice that apartheid represented.

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This was extremely embarrassing to the CEO

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and the rest of the directors, of course.

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Can you imagine a black man

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for the first time in the history of the world

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challenging a stockholders' meeting in a large corporation?

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How do you think they reacted?

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Angry! Angry!

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Nothing like this has happened before.

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Where did this come from? Why did we put him here?

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General Motors' basic response,

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as most companies at that point was, "We're going to stay there.

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"We're going to do business there."

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The pressure against GM went on for years and years and years of course

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and they every year had a shareholder resolution on South Africa,

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so the stockholders and the company and the management couldn't get away from it.

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It was a major historical moment. It launched a thousand ships.

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By the 1980s, virtually every company in South Africa

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was receiving shareholder resolutions.

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In Britain, the anti-apartheid movement focused its attention

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on one of the oldest and most powerful banks in the world,

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Barclays.

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'When you're dealing with money,

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'isn't it nice to know you can get a helping hand?

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'You can at Barclays Bank.'

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People started to realise, Barclays was actually not just

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a major high street bank in Britain

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but THE major high street bank in South Africa.

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We were a very natural target, in fact if I were in their position,

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I would probably have chosen Barclays myself.

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There are a lot of countries where one disapproves of a regime.

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Actually, you do quite well there,

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trying to improve the lot of the people

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and incidentally make money for your shareholders.

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Going to shareholders' meetings was a joy.

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You only had to have one share to get into a shareholders' meeting.

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Or in my case, all you had to do was put on a suit on

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and walk in confidently.

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About a dozen of us or 20 of us all turned up

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and it was the first time it had ever happened in Britain.

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They immediately popped up

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and said, "You can't introduce politics into investment.

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"This is just finance and accountancy."

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Sort of, "leave us alone to get the best return possible

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from our investments," and we said, "Absolutely not."

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People with the loudest voices like David Haslam would be

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barking against the management,

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"Why are you dealing with South Africa, where there's slave labour,

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"there is murders and killings and so on going on?"

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"You are profiting from that. Is this the kind of profits you shareholders want?"

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The usual business was,

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"You are supporting the regime in South Africa" and we would answer,

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"But we are not."

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For instance, our branches would deliberately ignore the rules,

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which were that whites had to go to a white cashier

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and blacks had to go to a black cashier.

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And we muddled that up.

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They continued to disrupt the meeting and when they were asked to leave,

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when officials approached them to remove them,

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they lay down on the floor.

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And after two or three years, the great body of people at the AGM

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would get fed up with these people and would start shouting,

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"Enough! Shut up! Go away!"

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We were called "bastards" by a number of people.

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We had no business to be in this place. "Get out and don't come back."

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These were Members of Parliament, Peers of the Realm,

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the gentry.

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They were all supposed to be well-mannered people.

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They were just... It was like a bear garden.

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Have to admit, though, that we enjoyed provoking them!

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# Money makes the world go around

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# The world go around The world go around

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# Money makes the world go around

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# It makes the world go round

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# Money, money, money Money, money, money

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# Money, money, money, huh! #

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US banks

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were a major player at particularly strategic points

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in South Africa's history. For example,

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in 1960, right after the Sharpeville Massacre,

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Citibank and some other banks lent money to the South African government,

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in an effort to "stabilise the economy".

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These were major US banks - Citibank, Chase Manhattan,

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Bank of America - participating in this revolving loan

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to the South African government.

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# Two, four, six, eight Don't support a fascist state! #

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Our goal was to try to affect public opinion, to try to get the bank

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to recognise that a lot of people cared.

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One of the hardest things that we faced in the early years of the bank campaign

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was the challenge of...

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helping people understand that they could affect what international banks did.

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These were citadels of multi-national power and of financial power.

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The normal person in the street had no thought whatsoever of being able

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to affect the activities of an international bank.

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It just seemed like moving the biggest rock in the world.

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I think if one looks at the pressure on Barclays,

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the worrying thing to us was the student accounts.

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If you've got students' account,

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almost certainly they would be

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the leaders of the country in the future and important to it.

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So if you could, so to speak, nab them then, there was a sporting chance

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you would retain their accounts for their lifetime and they would be

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the shakers and movers of society.

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That gave us the opportunity of going to students,

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where there were Barclays branches on campuses,

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and tell people not to bank with Barclays.

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We used to have mass account withdrawals,

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so you would get a students' union to go in

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en bloc and withdraw their accounts.

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My daughter was a graduate student at Cambridge

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and like the good daughter of a Barclays director in South Africa,

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opened an account with Barclays Bank,

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got a cheque book and then walked into her local store in Cambridge and wrote out a cheque.

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The storekeeper said, "I won't take the Barclays cheque."

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That brought it home to me how intense the pressure was.

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Back in America, the pressure was beginning to have an impact, too.

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We decided to form a committee

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to try to decide what was the right thing to do.

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Polaroid concluded that they WOULD remain in South Africa,

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but that they would launch a programme to improve conditions

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for their workers.

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The Polaroid Experiment was establishing

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an educational foundation, establishing training classes,

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realign the wage scales.

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Also, we said that our distributor was going to stop selling products to the government.

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Polaroid became the first company doing business in South Africa

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to publicly denounce apartheid.

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We've been able to take what is a tiny activity and convert it into

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a presence for doing a great deal of good.

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We didn't buy it. We saw it as a strategy to try to take people

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from paying attention to Polaroid's critical role in South Africa.

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So Caroline and Ken took their case

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to the United Nations Committee on Apartheid.

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The Polaroid Experiment is an insult to any persons working for the liberation of black South Africa.

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The very next week, on the anniversary of that day,

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at the same hour, I was brought in and given my letter.

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I was fired for "misconduct detrimental to the best interests" of a corporation.

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Actually, firing me was

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the worst thing they should have done, in terms of helping their cause,

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because now I had 24 hours to work on the campaign.

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What happened here began as a family dispute,

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but the problem is being debated at the United Nations,

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congressional hearings are scheduled for later this year

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and every company and country with a vested interest in South Africa

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is watching the Polaroid Experiment closely,

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hoping to find a stance that would be acceptable

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economically and morally.

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I felt that South Africa was getting a raw deal.

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We believed that something had to be done to counter the efforts

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of people who were very effective in pushing the sanctions idea.

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A Department of Information was created,

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parallel to our Department of Foreign Affairs.

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And that department was a propaganda department.

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'Expensively produced kits like these, about 13,000 of them,

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'have been sent to schools free of charge.

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'The kit includes a slide presentation.'

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'We have made this transition with our programme of multi-national development, known as apartheid..."

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'..Where our black people can control their own destinies,

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'protected by law from the exploitations of others, including whites.'

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'We think of our programme of multi-national development as an enlightened programme.'

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If only we can convince the world about the complexities of the South African situation.

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If it can only explain to us our goodwill,

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the world will understand and we will be reunited with the world.

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So they arranged major investment conferences,

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bringing top American business people

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speaking out in favour of staying in South Africa.

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They brought thousands of people to South Africa -

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Americans, British, German people, Japanese people.

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And I had 50, 100, more times, to lunch with these people,

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to explain the merit of this policy.

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Now, many of these people

0:23:290:23:32

have a glorious holiday in South Africa...

0:23:320:23:35

..and some of them were then kind enough to say,

0:23:380:23:41

"Yes, now we understand the complexity

0:23:410:23:45

"of the South African situation."

0:23:450:23:47

And that was regarded as huge progress.

0:23:470:23:51

GUNFIRE

0:23:510:23:52

Then, Soweto happened.

0:23:560:23:58

It was very difficult for us to explain, to a world that was

0:24:030:24:08

extremely unreceptive to anything good out of South Africa,

0:24:080:24:12

that this was just a little problem.

0:24:120:24:14

GUNFIRE

0:24:140:24:16

'There was a huge riot today in South Africa,

0:24:230:24:26

'in a black suburb of Johannesburg.

0:24:260:24:29

'Possibly 10,000 young blacks rioted against government policy.'

0:24:290:24:33

'South Africa's worst racial disorder in 16 years still appears to be out of control,

0:24:330:24:37

'as angry mobs roam the streets of Soweto.'

0:24:370:24:40

GUNFIRE

0:24:430:24:47

GUNFIRE

0:24:500:24:53

Soweto galvanised the anti-apartheid movement

0:25:100:25:14

and built the pressures on companies.

0:25:140:25:16

# Soweto blues

0:25:160:25:22

# Soweto blues. #

0:25:220:25:26

Soweto enabled us as campaigners to say,

0:25:260:25:29

"Look here, we told you what was going on.

0:25:290:25:31

"We told you there was a serious problem here

0:25:310:25:34

"and now they're shooting children."

0:25:340:25:36

# ..And all the children Soweto blues. #

0:25:360:25:40

'..and it is a time when you have got to start saying,

0:25:400:25:43

' "Yes, we can do something about this. We can challenge Barclays Bank,

0:25:430:25:47

' "we can challenge National Westminster Bank, "we can challenge Shell." '

0:25:470:25:52

'Students became political again.

0:25:520:25:54

'They demonstrated against investment in South Africa on over 100 campuses across the country,

0:25:540:26:00

'demanding that their universities sell whatever stock they held in companies that did business

0:26:000:26:04

'with South Africa. Several universities did just that.'

0:26:040:26:09

CHANTING: Freedom, yes! Apartheid, no!

0:26:090:26:12

Freedom, yes! Apartheid, no!

0:26:120:26:14

The Polaroid Corporation's announcement earlier this week

0:26:140:26:17

that it was ending the sale of its products in South Africa

0:26:170:26:20

because of the country's racial policies

0:26:200:26:23

is expected to have a major impact there.

0:26:230:26:25

'The withdrawal, the first time an American company has pulled out

0:26:250:26:29

'for political reasons, marks the loss of an important foreign client

0:26:290:26:33

'in South Africa.

0:26:330:26:35

'The Polaroid move comes at a sensitive time, as American companies in general

0:26:350:26:40

'are reviewing their operations in South Africa.'

0:26:400:26:43

The question raised was,

0:26:430:26:44

"OK, you want Polaroid out and that's it, guys, right? That's the end of the story.

0:26:440:26:50

"You wrap up and go out of business?"

0:26:500:26:52

We said, "No, we're just getting ready to fight."

0:26:520:26:55

"If it happens to Polaroid in Cambridge, Massachusetts,

0:26:550:26:59

"it's going to happen to GE, it's going to happen to General Motors.

0:26:590:27:04

"Everyone is going to be in line."

0:27:040:27:07

There were forces all over the world combining and we knew

0:27:120:27:16

moving towards applying full sanctions against South Africa.

0:27:160:27:22

We, at the time, felt that the gloves were off and the only way

0:27:250:27:29

we could promote South Africa properly, and effectively,

0:27:290:27:34

was through covert methods.

0:27:340:27:36

The South Africans spent 65 million rands,

0:27:360:27:40

that's nearly £40 million, on 170 secret projects, all over the world,

0:27:400:27:45

designed to further their interests and to neutralise their opponents.

0:27:450:27:49

If it was necessary to influence a particular journalist,

0:27:490:27:52

to stop writing anti-South African articles, for example,

0:27:520:27:57

anti-investment articles, if it was necessary for me to send him

0:27:570:28:02

to Hawaii with his girlfriend for a month,

0:28:020:28:04

then I should be able to do so,

0:28:040:28:06

for a month's holiday, at our expense.

0:28:060:28:09

Hardly a day now passes without new allegations being made

0:28:090:28:13

that the South African government paid politicians, paid journalists,

0:28:130:28:17

paid labour unions, for various services,

0:28:170:28:21

that they helped fund Jimmy Carter's Primary campaign in New York state,

0:28:210:28:25

that they helped fund a group of pro-South African MPs in Norway,

0:28:250:28:30

that they started newspapers and, more insidiously,

0:28:300:28:33

tried to buy their way into existing newspapers, to change their political stance.

0:28:330:28:37

We bought the Sacramento Union

0:28:400:28:43

and we were looking at the Washington Star.

0:28:430:28:47

We purchased 50% of the shares in UPI/ITV,

0:28:470:28:52

which distributes news form

0:28:520:28:54

to about 100 countries all over the world.

0:28:540:28:58

It was a very successful project, if I may say so myself.

0:28:580:29:03

Now, is that unusual? No.

0:29:030:29:06

Does the CIA do it? I hope so.

0:29:060:29:09

They've got properties around the world.

0:29:090:29:11

If a certain organisation, for example,

0:29:110:29:13

was trying to get companies to disinvest and withdraw

0:29:130:29:17

investments in South Africa, then obviously, we would put people

0:29:170:29:23

in that field and we would send out notices, cancelling the meeting.

0:29:230:29:27

We were collecting signatures and,

0:29:290:29:31

suddenly, we were getting sent back wodges of petitions

0:29:310:29:35

and when we looked,

0:29:350:29:36

the petition had been rewritten.

0:29:360:29:40

It was all put in straight, kind of, East-West conflict,

0:29:400:29:43

that this was something the Communist countries were doing,

0:29:430:29:46

making out that what we were after was a Communist South Africa.

0:29:460:29:50

The anti-apartheid movement, in Britain, in particular,

0:29:510:29:54

was a great pain in the neck to us.

0:29:540:29:56

They managed to almost burn down our offices.

0:29:580:30:01

Someone poured diesel fuel through the front door,

0:30:010:30:05

then petrol and lighted rags.

0:30:050:30:08

And we arrived in the offices

0:30:080:30:12

and there was a huge hole burnt in the floor.

0:30:120:30:15

What is the morality of doing that?

0:30:150:30:17

If you found yourself in the position that we found ourselves,

0:30:170:30:20

that we had no voice in the General Assembly of the United Nations

0:30:200:30:24

or any important forum in the world, when it came to the future survival

0:30:240:30:27

of South Africa then, of course, rules and regulations don't apply.

0:30:270:30:32

And then, I think morality flies out of the window.

0:30:320:30:35

South African Intelligence had this kind of target list,

0:30:400:30:44

which was key people involved in anti-apartheid.

0:30:440:30:47

So there was some of us, like Bob Hughes, who was an MP then,

0:30:470:30:50

and myself, who were British.

0:30:500:30:52

But the South Africans, Ruth First was on it.

0:30:520:30:56

And of course, Ruth was killed.

0:30:560:30:58

This parcel bomb came and exploded and killed her.

0:31:030:31:06

And you began to think,

0:31:100:31:12

how safe were you, how much care did you have to take?

0:31:120:31:17

There was a need for another push.

0:31:220:31:25

Nelson Mandela was still in jail, people were still in exile,

0:31:250:31:29

and I decided I should try to end it and I should try to end it my way.

0:31:290:31:33

I saw that I wasn't going to be able to bring out all the companies,

0:31:350:31:38

so I had to find a way to use the strength of the companies

0:31:380:31:41

to change the conditions to what I wanted.

0:31:410:31:44

For a year and a half, I had meetings with corporate executives, to forge

0:31:450:31:50

an agreement on a set of principles for doing business in South Africa.

0:31:500:31:54

And out came what is known as The Sullivan Principles.

0:31:540:31:59

Equal rights for blacks, upgrading of blacks, education for blacks,

0:32:000:32:05

internally and externally.

0:32:050:32:08

I said, these little six lines

0:32:080:32:12

are going to help change South Africa and end apartheid.

0:32:120:32:17

And it is going to be done with the help of God

0:32:170:32:20

and the strength of corporate power.

0:32:200:32:24

Corporate power. And your prayers.

0:32:240:32:27

We are in South Africa, we have been there

0:32:310:32:34

for more than 50 years.

0:32:340:32:35

We are trying to improve things

0:32:350:32:37

in South Africa for the people

0:32:370:32:39

in South Africa, for all the people.

0:32:390:32:41

General Motors, in the last six months,

0:32:410:32:44

ran a series of ads in South African newspapers,

0:32:440:32:46

encouraging people to buy General Motors' cars,

0:32:460:32:49

in exchange for which, for each General Motors car purchased,

0:32:490:32:53

General Motors of South Africa would make a contribution

0:32:530:32:56

to the rest and relaxation fund of the South African defence forces.

0:32:560:33:01

So for us to talk about General Motors as doing so much for black people in South Africa

0:33:010:33:05

because they integrated the bathrooms

0:33:050:33:07

is precisely the kind of irrelevancy

0:33:070:33:09

that I have been trying to talk about.

0:33:090:33:11

Making changes in their workplace was not changing the system.

0:33:110:33:16

They were simply creating a safe haven -

0:33:160:33:19

when somebody came to work.

0:33:190:33:21

They still walked out that gate

0:33:210:33:23

as a person without a vote, without real rights.

0:33:230:33:26

Those same companies that were Sullivan signatories were paying

0:33:260:33:31

52 times in taxes to the South African apartheid regime

0:33:310:33:36

as much as they were spending on Sullivan Principle programmes.

0:33:360:33:40

Those programs had a minute, minute impact, compared to

0:33:400:33:44

the ongoing impact of living under apartheid.

0:33:440:33:47

The Sullivan Principles were extremely useful

0:33:540:33:58

for the South African government,

0:33:580:34:00

because it was a change of strategy on the part of an influential

0:34:000:34:05

African-American, who decided that he could work within the system,

0:34:050:34:09

as long as American companies conformed to his principles.

0:34:090:34:15

South Africa was under substantial international pressure

0:34:150:34:18

at that stage and anything which was seen to alleviate that pressure was

0:34:180:34:22

welcomed, particularly if it wasn't anything which was viewed

0:34:220:34:25

as subversive, or overtly political.

0:34:250:34:27

Corporations could now point to a moral reason

0:34:310:34:34

for remaining in South Africa. Within a year,

0:34:340:34:38

most of Europe had adopted codes remarkably similar to Sullivan's -

0:34:380:34:42

The European Codes of Conduct, with many notable adherents.

0:34:420:34:47

In our statement of business principles in South Africa,

0:34:500:34:54

it says that we are the enemies of racism.

0:34:540:34:57

One of the worst things about the system

0:34:570:34:59

is that black people went to work in other places in South Africa

0:34:590:35:03

and couldn't take their families.

0:35:030:35:06

We built family houses.

0:35:060:35:09

Beautiful village, you can go and see.

0:35:090:35:12

Schools and clubs. So by being there, we did a lot of good.

0:35:120:35:17

Oil. The one area where South Africa was even more vulnerable.

0:35:190:35:25

Multinational oil companies became a key target

0:35:270:35:31

for the anti-apartheid movements.

0:35:310:35:34

In South Africa, they got all sorts of things,

0:35:340:35:38

silver and gold and diamonds and wolfram

0:35:380:35:41

and titanium and lead and zinc, but no oil. So it's all imported.

0:35:410:35:47

The Shell company had a commercial slogan

0:35:490:35:52

here in the Netherlands, "Shell helps".

0:35:520:35:55

So we could immediately use that - "Shell helps apartheid" -

0:35:550:35:58

and we could prove it.

0:35:580:36:00

They had to offer their facilities for the police

0:36:010:36:05

and military to use, if there was a state of emergency.

0:36:050:36:08

And they had to help the government build up a strategic oil stockpile

0:36:080:36:12

to help defend itself against the oil embargo.

0:36:120:36:14

So, we told Shell that they should get out and Shell said, "We can't."

0:36:260:36:31

Once you are there, you are caught. You cannot take a pipeline

0:36:310:36:35

or a refinery with you, like a shipping company,

0:36:350:36:38

you can't sail away.

0:36:380:36:40

Once we are there, we are the prisoners of our investment.

0:36:400:36:43

We pushed in the churches that if Shell was not willing to

0:36:430:36:48

withdraw, then people should begin to boycott the Shell products.

0:36:480:36:51

And that made us very angry.

0:36:510:36:56

It was grossly unfair, and into ridiculous detail he went,

0:36:570:37:03

for instance, the pension fund of the clergy in this country

0:37:030:37:08

was no longer allowed to deal in Royal Dutch shares.

0:37:080:37:13

They sell them, I trust, at a profit, but never mind, they sell them.

0:37:130:37:19

They wouldn't have anything to do with a devilish outfit.

0:37:190:37:22

We did give Shell a very hard time.

0:37:220:37:25

And they were worried that we actually were targeting them.

0:37:360:37:39

And picketing Shell garages was hilarious,

0:37:410:37:44

because the managers used to go berserk.

0:37:440:37:46

If you don't mind, get your bloody camera away from me!

0:37:460:37:50

We turned away every single car, but two,

0:37:500:37:56

from that garage during the time we were picketing it.

0:37:560:37:59

I can remember,

0:38:040:38:05

late one evening,

0:38:050:38:07

I got a phone call from a local petrol station owner,

0:38:070:38:11

who was so upset,

0:38:110:38:12

saying that he didn't want to go bankrupt

0:38:120:38:14

because of something happening at the other side

0:38:140:38:16

of the globe and for things that he was not in any way responsible for.

0:38:160:38:21

So in the end, we made a deal with these local people,

0:38:210:38:24

saying that if they put up an anti-apartheid poster,

0:38:240:38:27

saying that Shell should withdraw from South Africa,

0:38:270:38:30

they would be exempted from the boycott, locally.

0:38:300:38:34

Shell Oil might have the money,

0:38:420:38:44

but we have the people,

0:38:440:38:45

and without the people, they can't make the money.

0:38:450:38:47

Well, you know, we've been talking all week long

0:38:500:38:54

about the Shell Oil Company

0:38:540:38:56

providing fuel for the South African military machine,

0:38:560:38:59

and we want you to do something about it.

0:38:590:39:02

Take your Shell credit card and cut it up, literally.

0:39:020:39:05

You could hear that "Kchh-kchh!" over the radio.

0:39:050:39:07

This is Roger Clemens of the Boston Red Sox. Help end apartheid in South Africa.

0:39:070:39:12

And plenty of listeners are heeding the call.

0:39:120:39:15

I was sitting at my desk

0:39:200:39:21

at the Interface Centre of Corporate Responsibility,

0:39:210:39:24

opening the mail, when a big, fat, unmarked package arrived.

0:39:240:39:29

It was an elaborately developed strategy

0:39:290:39:33

to discredit, to derail and to deflect the boycott.

0:39:330:39:38

It dealt with everything from how to deal with student groups

0:39:380:39:41

to trade unions, to how to undercut momentum

0:39:410:39:44

of the religious community, to how to deal with the black community.

0:39:440:39:49

We don't know who it was,

0:39:490:39:50

but we do know it was somebody inside leaked a copy to us.

0:39:500:39:55

And when it came out and church leaders read about how Shell

0:39:550:39:59

was going to try to dupe them, they were just absolutely furious.

0:39:590:40:03

'Today, the World Council of Churches urged its members to organise

0:40:030:40:06

'boycotts of Shell for supplying South Africa with crude oil and coal.'

0:40:060:40:10

The World Council of Churches had, more than anything else,

0:40:100:40:15

to have a federation of all Protestant

0:40:150:40:17

and Greek Orthodox churches in the world writing a piece of paper,

0:40:170:40:22

a declaration, singling out one corporation in the whole world...

0:40:220:40:27

for embargo, for punishment, called Shell.

0:40:270:40:34

In the name of God and the law of Jesus Christ, that cannot be done.

0:40:340:40:39

Shell never left South Africa.

0:40:390:40:40

Don't you encounter things in your life about which you feel

0:40:510:40:55

very bad, that you can't do much about?

0:40:550:40:58

I mean, how holier-than-thou, please, huh?

0:41:000:41:04

We had no option. We had no option.

0:41:040:41:08

The only option was... the only option was to leave.

0:41:080:41:13

Hmm?

0:41:130:41:15

Even though it did not stop the flow of oil to South Africa,

0:41:180:41:22

what the oil embargo did over time

0:41:220:41:25

was to impose an apartheid premium

0:41:250:41:27

on every barrel of oil that South Africa imported.

0:41:270:41:31

'The white man in South Africa is feeling the pinch.

0:41:330:41:36

'Last week, petrol prices went up by more than 40% overnight,

0:41:360:41:41

'threatening many a lavish lifestyle.

0:41:410:41:43

'For some people, nothing is going right.'

0:41:430:41:45

The petrol, we can't afford it at all.

0:41:450:41:48

The worst thing that has happened to me all year.

0:41:480:41:51

This is worse than Tutu getting the Peace Prize...really.

0:41:510:41:55

It's estimated that that embargo cost the South African government

0:41:560:42:01

more than 20 billion between 1979 and 1985.

0:42:010:42:08

And that is a particularly interesting number, 20 billion,

0:42:080:42:12

because it is the approximate amount of South Africa's foreign debt.

0:42:120:42:16

South Africa was living on foreign loans.

0:42:160:42:20

The entire stability of the South African currency

0:42:200:42:23

was based on support

0:42:230:42:24

they were getting on the basis of these loans.

0:42:240:42:26

It became clear to us that if you can stop

0:42:300:42:32

outside banks lending to South Africa,

0:42:320:42:35

which kept the whole apartheid system rolling

0:42:350:42:38

and meant they were able to

0:42:380:42:40

develop economically, if you could cut off

0:42:400:42:43

that flow of blood, really, into the apartheid system,

0:42:430:42:47

then it would soon begin to wither.

0:42:470:42:49

The banks would say, "But if we withdraw,

0:42:530:42:55

"the whole society will collapse." And we were saying,

0:42:550:42:58

"Well, that probably is what it's going to take."

0:42:580:43:01

CHANTING

0:43:010:43:03

In 1983, the mood in South Africa changed.

0:43:030:43:07

Under the banner of the newly-formed United Democratic Front,

0:43:140:43:18

opposition to the apartheid regime stepped up a gear.

0:43:180:43:22

Suddenly, the struggle became of a different nature.

0:43:250:43:29

Here you could see something

0:43:290:43:31

which really had a capacity to change things.

0:43:310:43:33

On the ground in our country,

0:43:360:43:38

the masses of South Africans had just reached a point

0:43:380:43:41

where it was impossible to, in fact, through sheer brute force,

0:43:410:43:45

suppress people.

0:43:450:43:47

We want all of our rights, and we want them here and we want them now!

0:43:470:43:52

CHEERING

0:43:520:43:55

'The United Democratic Front was formed in August 1983

0:43:580:44:01

'as an umbrella organisation

0:44:010:44:03

'unifying some 700 groups opposed to separate racial development.'

0:44:030:44:08

And every aspect impinged on the business community.

0:44:110:44:15

Militant trade unionism...

0:44:150:44:17

..consumer boycotts,

0:44:180:44:20

civil unrest in the townships,

0:44:200:44:22

therefore, you can't make deliveries of your goods.

0:44:220:44:24

South Africa became increasingly ungovernable

0:44:300:44:33

and, internationally, the anti-apartheid movement took off.

0:44:330:44:37

# We are not isolated by distance

0:44:430:44:48

# But by greed and our racist history. #

0:44:480:44:51

Suddenly, all that work that we'd done on Barclays or picketing supermarkets came to fruition.

0:44:510:44:56

Up until then, people hadn't seen quite what effect,

0:44:560:44:59

how that would really make a difference,

0:44:590:45:02

whereas now, they could see that it meant something.

0:45:020:45:05

# When the system starts to crack

0:45:050:45:07

# We'll have to be ready to give it all back. #

0:45:070:45:11

The papers were full

0:45:120:45:13

and the television screens were full of pictures

0:45:130:45:17

of huge demonstrations in South Africa...

0:45:170:45:19

..and the very vicious response by the South African government.

0:45:240:45:28

Remember, the government was telling the world

0:45:360:45:38

that things were changing, that they were gentle.

0:45:380:45:41

And yet they came down with an iron fist.

0:45:420:45:43

On Saturday, the country's State President, P W Botha,

0:45:490:45:53

declared a state of emergency in South Africa.

0:45:530:45:56

The township riots, he said, must stop.

0:45:560:45:59

In South Africa today,

0:45:590:46:03

military sources recorded

0:46:030:46:07

that a peaceful compromise cannot be reached!

0:46:070:46:12

We must maintain control!

0:46:120:46:16

'Increasingly there was concern in the bank

0:46:240:46:27

'with the apartheid policies of South Africa.

0:46:270:46:30

'There were two elements in my mind,

0:46:320:46:34

'on the one hand abhorrence with apartheid,

0:46:340:46:38

'but also there was, and I have to be honest about this,

0:46:380:46:42

'a clear business reason.

0:46:420:46:44

'The forces in the world who isolate South Africa

0:46:440:46:48

'was making it less and less credit-worthy.

0:46:480:46:52

'The country was becoming "unbankable."

0:46:520:46:55

'And I wanted out.'

0:46:550:46:58

Because of the activities of the UDF

0:47:010:47:03

Chase Manhattan got nervous about the state of emergency.

0:47:030:47:07

They asked themselves what were the chances of their loans being repaid

0:47:070:47:11

in a country that looked like it was about to go up in smoke

0:47:110:47:16

and Chase did the economically, as well as politically, prudent thing

0:47:160:47:20

of deciding not to roll over its loans.

0:47:200:47:22

And when Chase Manhattan,

0:47:230:47:25

Mr Butcher, started butchering us,

0:47:250:47:28

it was like a domino effect.

0:47:280:47:31

'First thing this morning the rand was plummeting,

0:47:310:47:34

'down five cents against the dollar in less than an hour.

0:47:340:47:37

'One dealer busy dumping the South African currency

0:47:370:47:40

'called trading "hectic and disorderly".'

0:47:400:47:42

I'm just busy, I'll come back.

0:47:420:47:45

'The selling is principally from the United States, Britain and France.

0:47:450:47:48

'Investors are jittery over the increasing financial

0:47:480:47:51

'and diplomatic isolation of South Africa.'

0:47:510:47:54

The one thing we couldn't manufacture was dollars

0:47:540:47:57

and Deutschmarks.

0:47:570:47:59

That we couldn't.

0:47:590:48:02

And that eventually became the Achilles heel of the whole economy.

0:48:020:48:09

'In about an hour's time

0:48:150:48:16

'the President of South Africa, Mr PW Botha,

0:48:160:48:19

'will begin a speech in Durban City Hall.'

0:48:190:48:21

The speech is being billed

0:48:230:48:24

as the most significant in South Africa for many years.

0:48:240:48:27

It was a very dangerous situation.

0:48:280:48:31

But here was something

0:48:320:48:33

of great importance,

0:48:330:48:35

that would be a watershed

0:48:350:48:37

in a very positive and constructive sense of the word.

0:48:370:48:41

That speech was a kind of turning point in South Africa's history.

0:48:410:48:47

I believe that we are today crossing the Rubicon in South Africa.

0:48:470:48:51

There can be no turning back.

0:48:540:48:56

It was supposed to be a rather reform-orientated speech,

0:48:560:49:01

but he was in a bad mood that evening.

0:49:010:49:04

South Africans' problems will be solved by South Africans

0:49:040:49:09

and not by foreigners.

0:49:090:49:10

CHEERING AND APPLAUSE

0:49:100:49:13

We are not going to be deterred from doing what we think best,

0:49:190:49:22

nor will we be forced into doing what we don't want to do.

0:49:220:49:26

I just knew that this was a major disaster,

0:49:260:49:30

and we would feel the negative impact almost immediately

0:49:300:49:34

and we did.

0:49:340:49:35

It devastated the economy.

0:49:360:49:38

All our creditors want their money back and we could not supply it.

0:49:430:49:49

Like your mortgage holder

0:49:510:49:53

telling you tomorrow, I want to have full payment of that mortgage

0:49:530:49:56

otherwise your house is mine.

0:49:560:49:58

And it created the most serious financial crisis for South Africa.

0:49:580:50:04

If there was really a time that I and my colleagues was scared,

0:50:050:50:11

it was the second half of August/September of 1985.

0:50:110:50:17

Because we realised that we are all nearly bankrupt.

0:50:170:50:23

I felt enormously related, enormously happy.

0:50:230:50:27

Like one of the major occasions.

0:50:290:50:31

I myself personally came to the conclusion when I heard this

0:50:310:50:35

that this was the end, we are now seeing the end of apartheid.

0:50:350:50:38

The South African government had no way out.

0:50:410:50:45

Finance is the lifeblood of any company.

0:50:530:50:57

The international banks were very important.

0:50:570:51:00

To have that arbitrarily cut off was a devastating blow.

0:51:000:51:04

Three South African business leaders

0:51:110:51:13

flew to the neighbouring country of Zambia today

0:51:130:51:16

for unprecedented talks on the future of their country

0:51:160:51:19

with black guerrilla leaders outlawed by the South African Government.

0:51:190:51:22

The businessmen, who control much of South Africa's vast wealth,

0:51:220:51:26

were acting independently of their government.

0:51:260:51:28

The African National Congress has been banned as a terrorist organisation.

0:51:280:51:32

I had the conventional view of the ANC as the devil incarnate,

0:51:340:51:38

white-hating, murderous, terrorist, Communists,

0:51:380:51:41

Moscow-dominated puppets.

0:51:410:51:43

This was the common perception of them.

0:51:430:51:45

'The meeting was held behind the closed gates of a game reserve in Eastern Zambia.

0:51:450:51:49

'The white businessmen represented the highest levels of South Africa's non-government power structure.

0:51:490:51:54

'A year ago it would have been unthinkable

0:51:540:51:56

'and indicates business' deep concern

0:51:560:51:59

'that the end is coming.'

0:51:590:52:00

The meeting started off, I suppose,

0:52:020:52:05

with a lot of reserve on everyone's part.

0:52:050:52:08

Naturally, the South African businessmen

0:52:080:52:11

gravitated towards one side of the circle

0:52:110:52:13

and the ANC on the other side of the circle,

0:52:130:52:16

and the ice was broken

0:52:160:52:17

when Oliver Tambo made some quip about the division,

0:52:170:52:19

the apartheid of the seating arrangements, if you like,

0:52:190:52:22

at which stage everybody burst out laughing and we mixed in.

0:52:220:52:25

Then there were the,

0:52:250:52:27

one, I suppose, would call them,

0:52:270:52:29

thick cobwebs of incomprehension and misunderstanding...

0:52:290:52:33

about where WE were coming from.

0:52:350:52:37

The ANC executive, at least half of them,

0:52:380:52:41

were members of the South African Communist Party.

0:52:410:52:44

We were concerned about this -

0:52:440:52:46

we're businessmen, we're capitalists,

0:52:460:52:48

we believe in the Western democratic systems,

0:52:480:52:51

private initiative,

0:52:510:52:52

all these sorts of things.

0:52:520:52:54

But they said that the Communists on the ANC executive

0:52:540:52:58

were ANC members first, and Communist Party members second

0:52:580:53:02

and that ANC was not a Communist organisation.

0:53:020:53:05

They used Sweden as an example of a model democracy.

0:53:050:53:09

I was surprised at that.

0:53:090:53:11

We ate our lunch sitting on a wall, very informally,

0:53:110:53:14

chatting about things in South Africa.

0:53:140:53:16

It was obvious to me the ANC had an overwhelming nostalgia

0:53:160:53:19

to return to South Africa, which they were then unable to do.

0:53:190:53:22

They talked about places they had been in as kids,

0:53:220:53:26

had grown up in.

0:53:260:53:28

And I found it very easy to like them, on a personal level.

0:53:280:53:32

The meeting with the businessmen de-demonised the ANC.

0:53:350:53:40

After that meeting, the business community was convinced

0:53:400:53:46

that they can risk the democratisation of South Africa.

0:53:460:53:51

No question that it was the turning point.

0:53:510:53:54

We lit the fuse

0:53:540:53:55

and then it just ran from thereon.

0:53:550:53:57

Meetings with the ANC then became, over a period of 18 months, flavour of the month.

0:53:570:54:02

Of course, Botha was furious at that stage. There was this attitude -

0:54:050:54:09

nobody in South Africa should talk to these murderers.

0:54:090:54:14

Irrespective of the international consequences,

0:54:160:54:19

we will not be untrue to our forefathers,

0:54:190:54:22

to our beliefs, to our values.

0:54:220:54:23

Come what may, we will resist

0:54:230:54:26

these diabolical forces. It doesn't matter what is the cost.

0:54:260:54:30

Good evening.

0:54:300:54:32

One of Britain's biggest investors in South Africa, Barclays Bank,

0:54:320:54:35

have announced they're selling up.

0:54:350:54:37

It's the largest pull-out of foreign business to date in South Africa,

0:54:370:54:40

which has already seen seven major American corporations withdraw.

0:54:400:54:44

From the white minority government's point of view,

0:54:440:54:47

this is the most ominous pull-out yet.

0:54:470:54:49

Barclays say the decision's been taken for largely commercial reasons,

0:54:490:54:53

although they concede that years of campaigning

0:54:530:54:56

by anti-apartheid groups has also been a factor.

0:54:560:54:59

CHANTING

0:54:590:55:01

The Boycott Barclays campaign, a lot of people said,

0:55:040:55:07

"Oh, it's just a pathetic kind of gesture and it wouldn't made any change,"

0:55:070:55:11

but as a result, Barclays lost £7 billion-worth of business.

0:55:110:55:14

In 1969, I think we

0:55:140:55:16

got about 40% of the total number of new students' accounts going

0:55:160:55:21

in this country. In 1986, we were down to 13%.

0:55:210:55:26

CHEERING

0:55:260:55:28

People were just euphoric.

0:55:320:55:34

It was a great time. We really enjoyed ourselves.

0:55:380:55:40

We converged on a pub and got drunk.

0:55:440:55:47

I'd been campaigning for nearly two decades to get Barclays out.

0:55:500:55:56

I mean, they brought banking to South Africa,

0:55:570:55:59

they developed banking in South Africa.

0:55:590:56:01

And now even the British, even the British,

0:56:030:56:07

with all their historical connections to South Africa,

0:56:070:56:11

even they now were taking their money out.

0:56:110:56:15

Mrs Thatcher took a fairly hard line over the whole thing.

0:56:150:56:18

She would have seen it rather like

0:56:180:56:20

Sir George Gardener.

0:56:200:56:21

that very right wing MP. He rang me up to say

0:56:210:56:23

that we were behaving like miserable curs,

0:56:230:56:26

giving in to pressure.

0:56:260:56:27

Well, up to a point it was true.

0:56:270:56:29

We had a business to run and it was the right business decision to go.

0:56:290:56:33

It was a tremendous victory, it was our first real victory.

0:56:360:56:39

The rush by business to get out of South Africa is becoming a stampede.

0:56:420:56:46

'Foreign money has been leaving South Africa

0:56:460:56:48

'the most spectacular way - disinvestment.

0:56:480:56:51

'Some of the biggest names in business pulled out.'

0:56:510:56:54

'Coming as it does, after disinvestment by big American companies, like IBM...'

0:56:540:56:58

'..reduced or sold their investment in South Africa.'

0:56:580:57:00

'More than 20 companies have divested corporate holdings in South Africa.'

0:57:000:57:04

'The decision was made necessary by the worsening political and economic situation.'

0:57:040:57:08

The Ford Motor Company is shifting gears

0:57:080:57:10

and backing out of South Africa.

0:57:100:57:12

By the time Nelson Mandela was freed in 1990, 155 US corporations,

0:57:160:57:23

98 British companies,

0:57:230:57:25

and more than 100 from other countries had left South Africa.

0:57:250:57:29

The real thing that harmed South Africa was disinvestment,

0:57:340:57:39

the withdrawal of investment from South Africa.

0:57:390:57:42

In you can isolate an open economy such as ours,

0:57:430:57:47

it's really like standing on somebody's oxygen pipe.

0:57:470:57:50

The fact that they couldn't just go outside of South Africa and do business

0:57:500:57:55

actually made them think about what was happening in their country

0:57:550:57:58

and that maybe they had to do something about it.

0:57:580:58:00

I think it's important for people to realise that you can make an effort

0:58:040:58:07

and you can make a change,

0:58:070:58:09

even though your part of it will be very small.

0:58:090:58:12

It's a drop in the ocean, but the ocean is made of drops.

0:58:120:58:15

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