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This programme contains some scenes which some viewers may find upsetting | 0:00:02 | 0:00:10 | |
# Say, what's the word? Tell me, brother | 0:00:10 | 0:00:13 | |
# Have you heard from Johannesburg? | 0:00:13 | 0:00:18 | |
# Tell me what's the word now? Sister, woman | 0:00:20 | 0:00:23 | |
# Have you heard from Johannesburg? # | 0:00:23 | 0:00:27 | |
The South African white population | 0:00:37 | 0:00:40 | |
lived better than anywhere else in the world. | 0:00:40 | 0:00:43 | |
Where else do you get a marketing manager for Colgate toothpaste, | 0:00:45 | 0:00:48 | |
let's say... | 0:00:48 | 0:00:50 | |
In South Africa, he's living on an acre of land with a swimming pool | 0:00:50 | 0:00:53 | |
and tennis court, four staff in the back, two cars in the garage. | 0:00:53 | 0:00:57 | |
You had corporate jets, you had chauffeurs, it was Nirvana. | 0:00:58 | 0:01:02 | |
I always used to say a South African lifestyle, | 0:01:05 | 0:01:08 | |
a British passport and a Swiss bank account. | 0:01:08 | 0:01:10 | |
That's all you need. | 0:01:10 | 0:01:12 | |
For black South Africans, life was far less comfortable. | 0:01:17 | 0:01:21 | |
The whole political, economic system was exploitation. | 0:01:22 | 0:01:27 | |
The Africans were systemically exploited. | 0:01:28 | 0:01:33 | |
They were paid these extraordinarily low wages. | 0:01:33 | 0:01:37 | |
You're very angry because you're living in abject poverty | 0:01:40 | 0:01:45 | |
and there's nothing romantic about poverty. | 0:01:45 | 0:01:48 | |
You see the huge social price in the community where you grow. | 0:01:48 | 0:01:52 | |
You see it in your family, in your home, | 0:01:52 | 0:01:55 | |
in the relationship between your parents and what poverty does there. | 0:01:55 | 0:01:58 | |
And all because you're black. | 0:01:58 | 0:02:00 | |
And who are responsible for the policy of apartheid? | 0:02:00 | 0:02:03 | |
It is not only the white people of South Africa. | 0:02:05 | 0:02:09 | |
It's the great and powerful countries who are carrying on trade with that country. | 0:02:09 | 0:02:12 | |
It's the great business concerns who are drawing profits | 0:02:16 | 0:02:20 | |
from the sufferings of my people. | 0:02:20 | 0:02:22 | |
The anti-apartheid movement had been fighting to isolate | 0:02:23 | 0:02:27 | |
the South African regime for more than a decade. | 0:02:27 | 0:02:30 | |
But the major Western governments | 0:02:30 | 0:02:33 | |
refused to support economic sanctions. | 0:02:33 | 0:02:36 | |
It's these countries and their corporations | 0:02:36 | 0:02:38 | |
who are running counter-current | 0:02:38 | 0:02:40 | |
to the efforts of the anti-apartheid movement. | 0:02:40 | 0:02:43 | |
So you hold them largely responsible for the continuance of apartheid? | 0:02:43 | 0:02:47 | |
Absolutely, they are. | 0:02:47 | 0:02:49 | |
Oliver Tambo, living in exile, | 0:02:54 | 0:02:56 | |
worked closely with anti-apartheid groups around the world. | 0:02:56 | 0:02:59 | |
Their strategy was an all-out attack on South Africa's economy by trying | 0:03:00 | 0:03:05 | |
to persuade overseas investors to pack their bags and go home. | 0:03:05 | 0:03:10 | |
What we wanted to do was create a situation | 0:03:11 | 0:03:13 | |
where these companies pull out and there's a crisis, | 0:03:13 | 0:03:18 | |
economic crisis of major proportions | 0:03:18 | 0:03:20 | |
which will force the government and the international community | 0:03:20 | 0:03:24 | |
to then work to bring about change in South Africa. | 0:03:24 | 0:03:28 | |
We are not asking that you make a political decision. | 0:03:34 | 0:03:39 | |
We're not asking you to make an economic decision. | 0:03:39 | 0:03:43 | |
We're asking you to make a moral decision. | 0:03:43 | 0:03:46 | |
Those who invest in South Africa are upholding | 0:03:46 | 0:03:51 | |
and buttressing one of the most vicious systems | 0:03:51 | 0:03:55 | |
the world has ever known. | 0:03:55 | 0:03:56 | |
'Perhaps once or twice in a lifetime, there comes an invention | 0:04:18 | 0:04:22 | |
'so radically new it actually changes the way we live our lives.' | 0:04:22 | 0:04:26 | |
'Less than two seconds after you've touched the red electric button, | 0:04:27 | 0:04:31 | |
'the camera hands you the picture.' | 0:04:31 | 0:04:33 | |
'It can reveal the world to you as you've never seen it before.' | 0:04:34 | 0:04:38 | |
In 1970, Caroline Hunter, a chemist, | 0:04:43 | 0:04:46 | |
and Ken Williams, a photographer, were working for Polaroid | 0:04:46 | 0:04:50 | |
in Cambridge, Massachusetts, when something caught their attention. | 0:04:50 | 0:04:54 | |
It was really a fluke. Ken and I were going out to lunch | 0:04:54 | 0:04:57 | |
and as we passed through the workplace on our way out, | 0:04:57 | 0:05:01 | |
we saw an ID badge made for South Africa. | 0:05:01 | 0:05:03 | |
We looked at it and began to say to each other, | 0:05:03 | 0:05:06 | |
"We didn't know Polaroid was in South Africa." | 0:05:06 | 0:05:09 | |
In South Africa, what Polaroid did was... | 0:05:09 | 0:05:14 | |
they introduced the kind of technology that would give | 0:05:14 | 0:05:19 | |
the government a very effective hold on black people through the pass. | 0:05:19 | 0:05:23 | |
Black people had to carry a passbook at all times to prove | 0:05:27 | 0:05:31 | |
that their presence in the city was legitimate. | 0:05:31 | 0:05:35 | |
Those without jobs were expelled to rural homelands where it was | 0:05:35 | 0:05:39 | |
impossible to earn a decent living. | 0:05:39 | 0:05:42 | |
The passbook system forced migrant workers to live in townships | 0:05:46 | 0:05:51 | |
outside the white cities. | 0:05:51 | 0:05:53 | |
The penalty for failing to produce a passbook on demand was imprisonment. | 0:05:53 | 0:05:58 | |
We really had some sense that no-one is free unless everybody is free, | 0:06:01 | 0:06:06 | |
and that we had some relationship to black people everywhere. | 0:06:06 | 0:06:09 | |
And as workers, we had a right to say what happened to our labour | 0:06:09 | 0:06:13 | |
so we started off just asking the question, | 0:06:13 | 0:06:15 | |
what is Polaroid doing in South Africa? | 0:06:15 | 0:06:17 | |
We found out that Polaroid had been doing business | 0:06:21 | 0:06:24 | |
with the South African government since 1938 and had been supplying | 0:06:24 | 0:06:28 | |
the South African government with cameras and film | 0:06:28 | 0:06:31 | |
for the apartheid system. | 0:06:31 | 0:06:33 | |
And that there was great business. | 0:06:33 | 0:06:35 | |
I mean 22 million South Africans, that's a lot of film. | 0:06:35 | 0:06:38 | |
This was certainly viewed very quickly as a major issue. | 0:06:38 | 0:06:46 | |
It was something that affected our black employees, | 0:06:46 | 0:06:49 | |
it affected our white employees because they had assumed | 0:06:49 | 0:06:53 | |
that they were working for a company that was socially responsible. | 0:06:53 | 0:06:59 | |
Most people refused to believe that they were there | 0:06:59 | 0:07:02 | |
or didn't know enough about South Africa to care. | 0:07:02 | 0:07:06 | |
The company's first reaction was to try to deflect the whole issue. | 0:07:06 | 0:07:11 | |
So we realised we needed some help. | 0:07:11 | 0:07:14 | |
That's how we got in touch with Chris Nteta. | 0:07:14 | 0:07:17 | |
Polaroid lied about the pass. | 0:07:17 | 0:07:19 | |
One of the statements they made | 0:07:19 | 0:07:21 | |
was that everybody in South Africa carries a pass. | 0:07:21 | 0:07:24 | |
And I exploded that little myth because that's not true. | 0:07:24 | 0:07:28 | |
Only black people carry passes. | 0:07:28 | 0:07:31 | |
Do you have your pass on you? | 0:07:31 | 0:07:32 | |
You're the mayor of the place, but what does it say your status here is? | 0:07:32 | 0:07:36 | |
Well, in this reference book here it's stated that I am permitted | 0:07:36 | 0:07:42 | |
to remain in the area of Johannesburg as a casual labourer. | 0:07:42 | 0:07:46 | |
So you could be thrown out. | 0:07:46 | 0:07:48 | |
I could be thrown out any day as long as anything goes | 0:07:48 | 0:07:52 | |
slightly wrong with this reference book. | 0:07:52 | 0:07:55 | |
# Swing it up | 0:07:58 | 0:08:00 | |
# It says yes | 0:08:00 | 0:08:02 | |
# Take the shot | 0:08:02 | 0:08:04 | |
# Count it down | 0:08:04 | 0:08:05 | |
# Zip it up. # | 0:08:05 | 0:08:07 | |
Unable to get any action from Polaroid, | 0:08:08 | 0:08:12 | |
Caroline, Ken and Chris went public. | 0:08:12 | 0:08:15 | |
We were going around very actively speaking to high school groups, | 0:08:15 | 0:08:18 | |
to college groups, to anybody who would listen to us, | 0:08:18 | 0:08:21 | |
talking about the devastation of apartheid. | 0:08:21 | 0:08:24 | |
And the fact that we could make a difference, | 0:08:24 | 0:08:26 | |
that people in America could make a difference. | 0:08:26 | 0:08:28 | |
People here, black people especially, | 0:08:28 | 0:08:31 | |
in this country, can begin to make a contribution | 0:08:31 | 0:08:34 | |
to the liberation of black people in southern Africa, | 0:08:34 | 0:08:36 | |
not by going there but by doing something right here, | 0:08:36 | 0:08:40 | |
forcing United States corporations that are doing business there to withdraw. | 0:08:40 | 0:08:45 | |
We were in a total flak storm. | 0:09:05 | 0:09:08 | |
There was no escaping it. | 0:09:08 | 0:09:10 | |
It was a local issue. | 0:09:10 | 0:09:12 | |
It quickly became national, because apartheid was universally deplored. | 0:09:14 | 0:09:19 | |
Every part of the newspaper except sports and food | 0:09:19 | 0:09:24 | |
covered the story about Polaroid in South Africa. | 0:09:24 | 0:09:27 | |
I think we escaped the comic page probably too, | 0:09:29 | 0:09:32 | |
because nobody thought it was funny - | 0:09:32 | 0:09:34 | |
least of all us. | 0:09:34 | 0:09:36 | |
The revenues from that operation were a very small part of our total | 0:09:37 | 0:09:40 | |
international sales so we could easily have just stopped. | 0:09:40 | 0:09:45 | |
Great, why don't you pull out? You won't even miss it. | 0:09:45 | 0:09:49 | |
They said no, so we said, "That's very curious. | 0:09:49 | 0:09:52 | |
"The kind of pressure we're subjecting you to, | 0:09:52 | 0:09:56 | |
"to a normal thinking person, rational person | 0:09:56 | 0:09:59 | |
"would say 'I don't need this, let's pull out.'" | 0:09:59 | 0:10:03 | |
So there must be something bigger than what we were seeing here, | 0:10:03 | 0:10:06 | |
either the involvement is bigger than you're willing to publicly admit to | 0:10:06 | 0:10:10 | |
or there are other players who are telling you, "Don't." | 0:10:10 | 0:10:14 | |
Certainly, our board members, many of whom were on the boards | 0:10:16 | 0:10:19 | |
of other companies, it was a big issue for them. | 0:10:19 | 0:10:22 | |
Other companies expressed concern | 0:10:22 | 0:10:25 | |
and wanted to know how we were handling the issue. | 0:10:25 | 0:10:28 | |
One such company was General Motors, who had been in South Africa | 0:10:30 | 0:10:33 | |
since 1926. | 0:10:33 | 0:10:35 | |
Religious organisations began to | 0:10:44 | 0:10:47 | |
put their morals, their ethics, their social principles | 0:10:47 | 0:10:50 | |
on the same table as their money. | 0:10:50 | 0:10:51 | |
So in 1971, the Episcopal Church | 0:10:51 | 0:10:55 | |
decided to sponsor a shareholder resolution, | 0:10:55 | 0:10:58 | |
a petition to General Motors, | 0:10:58 | 0:11:00 | |
demanding that General Motors withdraw from South Africa. | 0:11:00 | 0:11:03 | |
GM board members refused the resolution that year. | 0:11:05 | 0:11:09 | |
But the next year, another minister would take up the cause. | 0:11:09 | 0:11:13 | |
GM had faced a lot of pressure about the fact it was an all-white, | 0:11:15 | 0:11:19 | |
male board and had no diversity on its board. | 0:11:19 | 0:11:21 | |
Last year's proposal for a black member of the board of directors lost until January, | 0:11:21 | 0:11:26 | |
Philadelphia Minister Leon Sullivan was named to the board. | 0:11:26 | 0:11:29 | |
They wanted a minority representative on the board | 0:11:29 | 0:11:32 | |
and they selected me. | 0:11:32 | 0:11:34 | |
So I'm being used by GM, so if GM uses me, I'm going to use GM. | 0:11:34 | 0:11:38 | |
I think didn't they know what they were getting | 0:11:38 | 0:11:40 | |
when they got Leon Sullivan on their board. | 0:11:40 | 0:11:43 | |
So at that first stockholder meeting, I took the microphone | 0:11:43 | 0:11:48 | |
and said I'm asking General Motors to leave South Africa | 0:11:48 | 0:11:51 | |
and every other company in America | 0:11:51 | 0:11:53 | |
to leave South Africa until apartheid ends. | 0:11:53 | 0:11:56 | |
And Leon Sullivan doesn't just speak, he preaches. | 0:11:56 | 0:11:59 | |
He spoke from the heart about the injustice that apartheid represented. | 0:11:59 | 0:12:04 | |
This was extremely embarrassing to the CEO | 0:12:04 | 0:12:07 | |
and the rest of the directors, of course. | 0:12:07 | 0:12:09 | |
Can you imagine a black man | 0:12:09 | 0:12:11 | |
for the first time in the history of the world | 0:12:11 | 0:12:13 | |
challenging a stockholders' meeting in a large corporation? | 0:12:13 | 0:12:17 | |
How do you think they reacted? | 0:12:17 | 0:12:19 | |
Angry! Angry! | 0:12:22 | 0:12:25 | |
Nothing like this has happened before. | 0:12:25 | 0:12:28 | |
Where did this come from? Why did we put him here? | 0:12:28 | 0:12:32 | |
General Motors' basic response, | 0:12:36 | 0:12:38 | |
as most companies at that point was, "We're going to stay there. | 0:12:38 | 0:12:42 | |
"We're going to do business there." | 0:12:42 | 0:12:45 | |
The pressure against GM went on for years and years and years of course | 0:12:45 | 0:12:49 | |
and they every year had a shareholder resolution on South Africa, | 0:12:49 | 0:12:53 | |
so the stockholders and the company and the management couldn't get away from it. | 0:12:53 | 0:12:58 | |
It was a major historical moment. It launched a thousand ships. | 0:12:58 | 0:13:03 | |
By the 1980s, virtually every company in South Africa | 0:13:03 | 0:13:06 | |
was receiving shareholder resolutions. | 0:13:06 | 0:13:09 | |
In Britain, the anti-apartheid movement focused its attention | 0:13:18 | 0:13:22 | |
on one of the oldest and most powerful banks in the world, | 0:13:22 | 0:13:25 | |
Barclays. | 0:13:25 | 0:13:26 | |
'When you're dealing with money, | 0:13:31 | 0:13:33 | |
'isn't it nice to know you can get a helping hand? | 0:13:33 | 0:13:36 | |
'You can at Barclays Bank.' | 0:13:36 | 0:13:39 | |
People started to realise, Barclays was actually not just | 0:13:39 | 0:13:42 | |
a major high street bank in Britain | 0:13:42 | 0:13:44 | |
but THE major high street bank in South Africa. | 0:13:44 | 0:13:48 | |
We were a very natural target, in fact if I were in their position, | 0:13:48 | 0:13:51 | |
I would probably have chosen Barclays myself. | 0:13:51 | 0:13:54 | |
There are a lot of countries where one disapproves of a regime. | 0:14:00 | 0:14:05 | |
Actually, you do quite well there, | 0:14:05 | 0:14:07 | |
trying to improve the lot of the people | 0:14:07 | 0:14:09 | |
and incidentally make money for your shareholders. | 0:14:09 | 0:14:12 | |
Going to shareholders' meetings was a joy. | 0:14:13 | 0:14:18 | |
You only had to have one share to get into a shareholders' meeting. | 0:14:18 | 0:14:21 | |
Or in my case, all you had to do was put on a suit on | 0:14:21 | 0:14:24 | |
and walk in confidently. | 0:14:24 | 0:14:26 | |
About a dozen of us or 20 of us all turned up | 0:14:26 | 0:14:28 | |
and it was the first time it had ever happened in Britain. | 0:14:28 | 0:14:31 | |
They immediately popped up | 0:14:31 | 0:14:32 | |
and said, "You can't introduce politics into investment. | 0:14:32 | 0:14:35 | |
"This is just finance and accountancy." | 0:14:35 | 0:14:37 | |
Sort of, "leave us alone to get the best return possible | 0:14:37 | 0:14:40 | |
from our investments," and we said, "Absolutely not." | 0:14:40 | 0:14:44 | |
People with the loudest voices like David Haslam would be | 0:14:44 | 0:14:47 | |
barking against the management, | 0:14:47 | 0:14:49 | |
"Why are you dealing with South Africa, where there's slave labour, | 0:14:49 | 0:14:52 | |
"there is murders and killings and so on going on?" | 0:14:52 | 0:14:55 | |
"You are profiting from that. Is this the kind of profits you shareholders want?" | 0:14:55 | 0:14:58 | |
The usual business was, | 0:14:58 | 0:14:59 | |
"You are supporting the regime in South Africa" and we would answer, | 0:14:59 | 0:15:04 | |
"But we are not." | 0:15:04 | 0:15:05 | |
For instance, our branches would deliberately ignore the rules, | 0:15:05 | 0:15:11 | |
which were that whites had to go to a white cashier | 0:15:11 | 0:15:13 | |
and blacks had to go to a black cashier. | 0:15:13 | 0:15:15 | |
And we muddled that up. | 0:15:15 | 0:15:17 | |
They continued to disrupt the meeting and when they were asked to leave, | 0:15:19 | 0:15:24 | |
when officials approached them to remove them, | 0:15:24 | 0:15:26 | |
they lay down on the floor. | 0:15:26 | 0:15:29 | |
And after two or three years, the great body of people at the AGM | 0:15:31 | 0:15:38 | |
would get fed up with these people and would start shouting, | 0:15:38 | 0:15:42 | |
"Enough! Shut up! Go away!" | 0:15:42 | 0:15:45 | |
We were called "bastards" by a number of people. | 0:15:45 | 0:15:48 | |
We had no business to be in this place. "Get out and don't come back." | 0:15:48 | 0:15:53 | |
These were Members of Parliament, Peers of the Realm, | 0:15:53 | 0:15:57 | |
the gentry. | 0:15:57 | 0:15:59 | |
They were all supposed to be well-mannered people. | 0:15:59 | 0:16:02 | |
They were just... It was like a bear garden. | 0:16:02 | 0:16:05 | |
Have to admit, though, that we enjoyed provoking them! | 0:16:05 | 0:16:08 | |
# Money makes the world go around | 0:16:09 | 0:16:11 | |
# The world go around The world go around | 0:16:11 | 0:16:14 | |
# Money makes the world go around | 0:16:14 | 0:16:16 | |
# It makes the world go round | 0:16:16 | 0:16:19 | |
# Money, money, money Money, money, money | 0:16:19 | 0:16:22 | |
# Money, money, money, huh! # | 0:16:22 | 0:16:24 | |
US banks | 0:16:43 | 0:16:44 | |
were a major player at particularly strategic points | 0:16:44 | 0:16:46 | |
in South Africa's history. For example, | 0:16:46 | 0:16:48 | |
in 1960, right after the Sharpeville Massacre, | 0:16:48 | 0:16:54 | |
Citibank and some other banks lent money to the South African government, | 0:16:54 | 0:16:58 | |
in an effort to "stabilise the economy". | 0:16:58 | 0:17:02 | |
These were major US banks - Citibank, Chase Manhattan, | 0:17:02 | 0:17:05 | |
Bank of America - participating in this revolving loan | 0:17:05 | 0:17:10 | |
to the South African government. | 0:17:10 | 0:17:12 | |
# Two, four, six, eight Don't support a fascist state! # | 0:17:12 | 0:17:16 | |
Our goal was to try to affect public opinion, to try to get the bank | 0:17:16 | 0:17:20 | |
to recognise that a lot of people cared. | 0:17:20 | 0:17:24 | |
One of the hardest things that we faced in the early years of the bank campaign | 0:17:29 | 0:17:33 | |
was the challenge of... | 0:17:33 | 0:17:36 | |
helping people understand that they could affect what international banks did. | 0:17:36 | 0:17:42 | |
These were citadels of multi-national power and of financial power. | 0:17:42 | 0:17:48 | |
The normal person in the street had no thought whatsoever of being able | 0:17:48 | 0:17:52 | |
to affect the activities of an international bank. | 0:17:52 | 0:17:57 | |
It just seemed like moving the biggest rock in the world. | 0:17:57 | 0:18:02 | |
I think if one looks at the pressure on Barclays, | 0:18:18 | 0:18:20 | |
the worrying thing to us was the student accounts. | 0:18:20 | 0:18:25 | |
If you've got students' account, | 0:18:25 | 0:18:27 | |
almost certainly they would be | 0:18:27 | 0:18:29 | |
the leaders of the country in the future and important to it. | 0:18:29 | 0:18:32 | |
So if you could, so to speak, nab them then, there was a sporting chance | 0:18:32 | 0:18:36 | |
you would retain their accounts for their lifetime and they would be | 0:18:36 | 0:18:40 | |
the shakers and movers of society. | 0:18:40 | 0:18:42 | |
That gave us the opportunity of going to students, | 0:18:44 | 0:18:46 | |
where there were Barclays branches on campuses, | 0:18:46 | 0:18:48 | |
and tell people not to bank with Barclays. | 0:18:48 | 0:18:51 | |
We used to have mass account withdrawals, | 0:18:58 | 0:19:00 | |
so you would get a students' union to go in | 0:19:00 | 0:19:03 | |
en bloc and withdraw their accounts. | 0:19:03 | 0:19:06 | |
My daughter was a graduate student at Cambridge | 0:19:14 | 0:19:16 | |
and like the good daughter of a Barclays director in South Africa, | 0:19:16 | 0:19:19 | |
opened an account with Barclays Bank, | 0:19:19 | 0:19:21 | |
got a cheque book and then walked into her local store in Cambridge and wrote out a cheque. | 0:19:21 | 0:19:25 | |
The storekeeper said, "I won't take the Barclays cheque." | 0:19:25 | 0:19:28 | |
That brought it home to me how intense the pressure was. | 0:19:30 | 0:19:34 | |
Back in America, the pressure was beginning to have an impact, too. | 0:19:44 | 0:19:49 | |
We decided to form a committee | 0:19:49 | 0:19:52 | |
to try to decide what was the right thing to do. | 0:19:52 | 0:19:56 | |
Polaroid concluded that they WOULD remain in South Africa, | 0:19:58 | 0:20:02 | |
but that they would launch a programme to improve conditions | 0:20:02 | 0:20:05 | |
for their workers. | 0:20:05 | 0:20:06 | |
The Polaroid Experiment was establishing | 0:20:06 | 0:20:09 | |
an educational foundation, establishing training classes, | 0:20:09 | 0:20:12 | |
realign the wage scales. | 0:20:12 | 0:20:15 | |
Also, we said that our distributor was going to stop selling products to the government. | 0:20:15 | 0:20:20 | |
Polaroid became the first company doing business in South Africa | 0:20:20 | 0:20:25 | |
to publicly denounce apartheid. | 0:20:25 | 0:20:28 | |
We've been able to take what is a tiny activity and convert it into | 0:20:28 | 0:20:33 | |
a presence for doing a great deal of good. | 0:20:33 | 0:20:35 | |
We didn't buy it. We saw it as a strategy to try to take people | 0:20:35 | 0:20:39 | |
from paying attention to Polaroid's critical role in South Africa. | 0:20:39 | 0:20:42 | |
So Caroline and Ken took their case | 0:20:42 | 0:20:44 | |
to the United Nations Committee on Apartheid. | 0:20:44 | 0:20:48 | |
The Polaroid Experiment is an insult to any persons working for the liberation of black South Africa. | 0:20:48 | 0:20:54 | |
The very next week, on the anniversary of that day, | 0:20:54 | 0:20:57 | |
at the same hour, I was brought in and given my letter. | 0:20:57 | 0:20:59 | |
I was fired for "misconduct detrimental to the best interests" of a corporation. | 0:21:01 | 0:21:07 | |
Actually, firing me was | 0:21:07 | 0:21:09 | |
the worst thing they should have done, in terms of helping their cause, | 0:21:09 | 0:21:12 | |
because now I had 24 hours to work on the campaign. | 0:21:12 | 0:21:15 | |
What happened here began as a family dispute, | 0:21:15 | 0:21:18 | |
but the problem is being debated at the United Nations, | 0:21:18 | 0:21:20 | |
congressional hearings are scheduled for later this year | 0:21:20 | 0:21:24 | |
and every company and country with a vested interest in South Africa | 0:21:24 | 0:21:27 | |
is watching the Polaroid Experiment closely, | 0:21:27 | 0:21:29 | |
hoping to find a stance that would be acceptable | 0:21:29 | 0:21:32 | |
economically and morally. | 0:21:32 | 0:21:34 | |
I felt that South Africa was getting a raw deal. | 0:21:36 | 0:21:41 | |
We believed that something had to be done to counter the efforts | 0:21:41 | 0:21:45 | |
of people who were very effective in pushing the sanctions idea. | 0:21:45 | 0:21:49 | |
A Department of Information was created, | 0:21:52 | 0:21:56 | |
parallel to our Department of Foreign Affairs. | 0:21:56 | 0:21:59 | |
And that department was a propaganda department. | 0:21:59 | 0:22:04 | |
'Expensively produced kits like these, about 13,000 of them, | 0:22:04 | 0:22:07 | |
'have been sent to schools free of charge. | 0:22:07 | 0:22:10 | |
'The kit includes a slide presentation.' | 0:22:10 | 0:22:12 | |
'We have made this transition with our programme of multi-national development, known as apartheid..." | 0:22:12 | 0:22:18 | |
'..Where our black people can control their own destinies, | 0:22:18 | 0:22:22 | |
'protected by law from the exploitations of others, including whites.' | 0:22:22 | 0:22:27 | |
'We think of our programme of multi-national development as an enlightened programme.' | 0:22:27 | 0:22:34 | |
If only we can convince the world about the complexities of the South African situation. | 0:22:34 | 0:22:40 | |
If it can only explain to us our goodwill, | 0:22:40 | 0:22:44 | |
the world will understand and we will be reunited with the world. | 0:22:44 | 0:22:50 | |
So they arranged major investment conferences, | 0:22:53 | 0:22:57 | |
bringing top American business people | 0:22:57 | 0:22:59 | |
speaking out in favour of staying in South Africa. | 0:22:59 | 0:23:02 | |
They brought thousands of people to South Africa - | 0:23:06 | 0:23:10 | |
Americans, British, German people, Japanese people. | 0:23:10 | 0:23:13 | |
And I had 50, 100, more times, to lunch with these people, | 0:23:18 | 0:23:25 | |
to explain the merit of this policy. | 0:23:25 | 0:23:29 | |
Now, many of these people | 0:23:29 | 0:23:32 | |
have a glorious holiday in South Africa... | 0:23:32 | 0:23:35 | |
..and some of them were then kind enough to say, | 0:23:38 | 0:23:41 | |
"Yes, now we understand the complexity | 0:23:41 | 0:23:45 | |
"of the South African situation." | 0:23:45 | 0:23:47 | |
And that was regarded as huge progress. | 0:23:47 | 0:23:51 | |
GUNFIRE | 0:23:51 | 0:23:52 | |
Then, Soweto happened. | 0:23:56 | 0:23:58 | |
It was very difficult for us to explain, to a world that was | 0:24:03 | 0:24:08 | |
extremely unreceptive to anything good out of South Africa, | 0:24:08 | 0:24:12 | |
that this was just a little problem. | 0:24:12 | 0:24:14 | |
GUNFIRE | 0:24:14 | 0:24:16 | |
'There was a huge riot today in South Africa, | 0:24:23 | 0:24:26 | |
'in a black suburb of Johannesburg. | 0:24:26 | 0:24:29 | |
'Possibly 10,000 young blacks rioted against government policy.' | 0:24:29 | 0:24:33 | |
'South Africa's worst racial disorder in 16 years still appears to be out of control, | 0:24:33 | 0:24:37 | |
'as angry mobs roam the streets of Soweto.' | 0:24:37 | 0:24:40 | |
GUNFIRE | 0:24:43 | 0:24:47 | |
GUNFIRE | 0:24:50 | 0:24:53 | |
Soweto galvanised the anti-apartheid movement | 0:25:10 | 0:25:14 | |
and built the pressures on companies. | 0:25:14 | 0:25:16 | |
# Soweto blues | 0:25:16 | 0:25:22 | |
# Soweto blues. # | 0:25:22 | 0:25:26 | |
Soweto enabled us as campaigners to say, | 0:25:26 | 0:25:29 | |
"Look here, we told you what was going on. | 0:25:29 | 0:25:31 | |
"We told you there was a serious problem here | 0:25:31 | 0:25:34 | |
"and now they're shooting children." | 0:25:34 | 0:25:36 | |
# ..And all the children Soweto blues. # | 0:25:36 | 0:25:40 | |
'..and it is a time when you have got to start saying, | 0:25:40 | 0:25:43 | |
' "Yes, we can do something about this. We can challenge Barclays Bank, | 0:25:43 | 0:25:47 | |
' "we can challenge National Westminster Bank, "we can challenge Shell." ' | 0:25:47 | 0:25:52 | |
'Students became political again. | 0:25:52 | 0:25:54 | |
'They demonstrated against investment in South Africa on over 100 campuses across the country, | 0:25:54 | 0:26:00 | |
'demanding that their universities sell whatever stock they held in companies that did business | 0:26:00 | 0:26:04 | |
'with South Africa. Several universities did just that.' | 0:26:04 | 0:26:09 | |
CHANTING: Freedom, yes! Apartheid, no! | 0:26:09 | 0:26:12 | |
Freedom, yes! Apartheid, no! | 0:26:12 | 0:26:14 | |
The Polaroid Corporation's announcement earlier this week | 0:26:14 | 0:26:17 | |
that it was ending the sale of its products in South Africa | 0:26:17 | 0:26:20 | |
because of the country's racial policies | 0:26:20 | 0:26:23 | |
is expected to have a major impact there. | 0:26:23 | 0:26:25 | |
'The withdrawal, the first time an American company has pulled out | 0:26:25 | 0:26:29 | |
'for political reasons, marks the loss of an important foreign client | 0:26:29 | 0:26:33 | |
'in South Africa. | 0:26:33 | 0:26:35 | |
'The Polaroid move comes at a sensitive time, as American companies in general | 0:26:35 | 0:26:40 | |
'are reviewing their operations in South Africa.' | 0:26:40 | 0:26:43 | |
The question raised was, | 0:26:43 | 0:26:44 | |
"OK, you want Polaroid out and that's it, guys, right? That's the end of the story. | 0:26:44 | 0:26:50 | |
"You wrap up and go out of business?" | 0:26:50 | 0:26:52 | |
We said, "No, we're just getting ready to fight." | 0:26:52 | 0:26:55 | |
"If it happens to Polaroid in Cambridge, Massachusetts, | 0:26:55 | 0:26:59 | |
"it's going to happen to GE, it's going to happen to General Motors. | 0:26:59 | 0:27:04 | |
"Everyone is going to be in line." | 0:27:04 | 0:27:07 | |
There were forces all over the world combining and we knew | 0:27:12 | 0:27:16 | |
moving towards applying full sanctions against South Africa. | 0:27:16 | 0:27:22 | |
We, at the time, felt that the gloves were off and the only way | 0:27:25 | 0:27:29 | |
we could promote South Africa properly, and effectively, | 0:27:29 | 0:27:34 | |
was through covert methods. | 0:27:34 | 0:27:36 | |
The South Africans spent 65 million rands, | 0:27:36 | 0:27:40 | |
that's nearly £40 million, on 170 secret projects, all over the world, | 0:27:40 | 0:27:45 | |
designed to further their interests and to neutralise their opponents. | 0:27:45 | 0:27:49 | |
If it was necessary to influence a particular journalist, | 0:27:49 | 0:27:52 | |
to stop writing anti-South African articles, for example, | 0:27:52 | 0:27:57 | |
anti-investment articles, if it was necessary for me to send him | 0:27:57 | 0:28:02 | |
to Hawaii with his girlfriend for a month, | 0:28:02 | 0:28:04 | |
then I should be able to do so, | 0:28:04 | 0:28:06 | |
for a month's holiday, at our expense. | 0:28:06 | 0:28:09 | |
Hardly a day now passes without new allegations being made | 0:28:09 | 0:28:13 | |
that the South African government paid politicians, paid journalists, | 0:28:13 | 0:28:17 | |
paid labour unions, for various services, | 0:28:17 | 0:28:21 | |
that they helped fund Jimmy Carter's Primary campaign in New York state, | 0:28:21 | 0:28:25 | |
that they helped fund a group of pro-South African MPs in Norway, | 0:28:25 | 0:28:30 | |
that they started newspapers and, more insidiously, | 0:28:30 | 0:28:33 | |
tried to buy their way into existing newspapers, to change their political stance. | 0:28:33 | 0:28:37 | |
We bought the Sacramento Union | 0:28:40 | 0:28:43 | |
and we were looking at the Washington Star. | 0:28:43 | 0:28:47 | |
We purchased 50% of the shares in UPI/ITV, | 0:28:47 | 0:28:52 | |
which distributes news form | 0:28:52 | 0:28:54 | |
to about 100 countries all over the world. | 0:28:54 | 0:28:58 | |
It was a very successful project, if I may say so myself. | 0:28:58 | 0:29:03 | |
Now, is that unusual? No. | 0:29:03 | 0:29:06 | |
Does the CIA do it? I hope so. | 0:29:06 | 0:29:09 | |
They've got properties around the world. | 0:29:09 | 0:29:11 | |
If a certain organisation, for example, | 0:29:11 | 0:29:13 | |
was trying to get companies to disinvest and withdraw | 0:29:13 | 0:29:17 | |
investments in South Africa, then obviously, we would put people | 0:29:17 | 0:29:23 | |
in that field and we would send out notices, cancelling the meeting. | 0:29:23 | 0:29:27 | |
We were collecting signatures and, | 0:29:29 | 0:29:31 | |
suddenly, we were getting sent back wodges of petitions | 0:29:31 | 0:29:35 | |
and when we looked, | 0:29:35 | 0:29:36 | |
the petition had been rewritten. | 0:29:36 | 0:29:40 | |
It was all put in straight, kind of, East-West conflict, | 0:29:40 | 0:29:43 | |
that this was something the Communist countries were doing, | 0:29:43 | 0:29:46 | |
making out that what we were after was a Communist South Africa. | 0:29:46 | 0:29:50 | |
The anti-apartheid movement, in Britain, in particular, | 0:29:51 | 0:29:54 | |
was a great pain in the neck to us. | 0:29:54 | 0:29:56 | |
They managed to almost burn down our offices. | 0:29:58 | 0:30:01 | |
Someone poured diesel fuel through the front door, | 0:30:01 | 0:30:05 | |
then petrol and lighted rags. | 0:30:05 | 0:30:08 | |
And we arrived in the offices | 0:30:08 | 0:30:12 | |
and there was a huge hole burnt in the floor. | 0:30:12 | 0:30:15 | |
What is the morality of doing that? | 0:30:15 | 0:30:17 | |
If you found yourself in the position that we found ourselves, | 0:30:17 | 0:30:20 | |
that we had no voice in the General Assembly of the United Nations | 0:30:20 | 0:30:24 | |
or any important forum in the world, when it came to the future survival | 0:30:24 | 0:30:27 | |
of South Africa then, of course, rules and regulations don't apply. | 0:30:27 | 0:30:32 | |
And then, I think morality flies out of the window. | 0:30:32 | 0:30:35 | |
South African Intelligence had this kind of target list, | 0:30:40 | 0:30:44 | |
which was key people involved in anti-apartheid. | 0:30:44 | 0:30:47 | |
So there was some of us, like Bob Hughes, who was an MP then, | 0:30:47 | 0:30:50 | |
and myself, who were British. | 0:30:50 | 0:30:52 | |
But the South Africans, Ruth First was on it. | 0:30:52 | 0:30:56 | |
And of course, Ruth was killed. | 0:30:56 | 0:30:58 | |
This parcel bomb came and exploded and killed her. | 0:31:03 | 0:31:06 | |
And you began to think, | 0:31:10 | 0:31:12 | |
how safe were you, how much care did you have to take? | 0:31:12 | 0:31:17 | |
There was a need for another push. | 0:31:22 | 0:31:25 | |
Nelson Mandela was still in jail, people were still in exile, | 0:31:25 | 0:31:29 | |
and I decided I should try to end it and I should try to end it my way. | 0:31:29 | 0:31:33 | |
I saw that I wasn't going to be able to bring out all the companies, | 0:31:35 | 0:31:38 | |
so I had to find a way to use the strength of the companies | 0:31:38 | 0:31:41 | |
to change the conditions to what I wanted. | 0:31:41 | 0:31:44 | |
For a year and a half, I had meetings with corporate executives, to forge | 0:31:45 | 0:31:50 | |
an agreement on a set of principles for doing business in South Africa. | 0:31:50 | 0:31:54 | |
And out came what is known as The Sullivan Principles. | 0:31:54 | 0:31:59 | |
Equal rights for blacks, upgrading of blacks, education for blacks, | 0:32:00 | 0:32:05 | |
internally and externally. | 0:32:05 | 0:32:08 | |
I said, these little six lines | 0:32:08 | 0:32:12 | |
are going to help change South Africa and end apartheid. | 0:32:12 | 0:32:17 | |
And it is going to be done with the help of God | 0:32:17 | 0:32:20 | |
and the strength of corporate power. | 0:32:20 | 0:32:24 | |
Corporate power. And your prayers. | 0:32:24 | 0:32:27 | |
We are in South Africa, we have been there | 0:32:31 | 0:32:34 | |
for more than 50 years. | 0:32:34 | 0:32:35 | |
We are trying to improve things | 0:32:35 | 0:32:37 | |
in South Africa for the people | 0:32:37 | 0:32:39 | |
in South Africa, for all the people. | 0:32:39 | 0:32:41 | |
General Motors, in the last six months, | 0:32:41 | 0:32:44 | |
ran a series of ads in South African newspapers, | 0:32:44 | 0:32:46 | |
encouraging people to buy General Motors' cars, | 0:32:46 | 0:32:49 | |
in exchange for which, for each General Motors car purchased, | 0:32:49 | 0:32:53 | |
General Motors of South Africa would make a contribution | 0:32:53 | 0:32:56 | |
to the rest and relaxation fund of the South African defence forces. | 0:32:56 | 0:33:01 | |
So for us to talk about General Motors as doing so much for black people in South Africa | 0:33:01 | 0:33:05 | |
because they integrated the bathrooms | 0:33:05 | 0:33:07 | |
is precisely the kind of irrelevancy | 0:33:07 | 0:33:09 | |
that I have been trying to talk about. | 0:33:09 | 0:33:11 | |
Making changes in their workplace was not changing the system. | 0:33:11 | 0:33:16 | |
They were simply creating a safe haven - | 0:33:16 | 0:33:19 | |
when somebody came to work. | 0:33:19 | 0:33:21 | |
They still walked out that gate | 0:33:21 | 0:33:23 | |
as a person without a vote, without real rights. | 0:33:23 | 0:33:26 | |
Those same companies that were Sullivan signatories were paying | 0:33:26 | 0:33:31 | |
52 times in taxes to the South African apartheid regime | 0:33:31 | 0:33:36 | |
as much as they were spending on Sullivan Principle programmes. | 0:33:36 | 0:33:40 | |
Those programs had a minute, minute impact, compared to | 0:33:40 | 0:33:44 | |
the ongoing impact of living under apartheid. | 0:33:44 | 0:33:47 | |
The Sullivan Principles were extremely useful | 0:33:54 | 0:33:58 | |
for the South African government, | 0:33:58 | 0:34:00 | |
because it was a change of strategy on the part of an influential | 0:34:00 | 0:34:05 | |
African-American, who decided that he could work within the system, | 0:34:05 | 0:34:09 | |
as long as American companies conformed to his principles. | 0:34:09 | 0:34:15 | |
South Africa was under substantial international pressure | 0:34:15 | 0:34:18 | |
at that stage and anything which was seen to alleviate that pressure was | 0:34:18 | 0:34:22 | |
welcomed, particularly if it wasn't anything which was viewed | 0:34:22 | 0:34:25 | |
as subversive, or overtly political. | 0:34:25 | 0:34:27 | |
Corporations could now point to a moral reason | 0:34:31 | 0:34:34 | |
for remaining in South Africa. Within a year, | 0:34:34 | 0:34:38 | |
most of Europe had adopted codes remarkably similar to Sullivan's - | 0:34:38 | 0:34:42 | |
The European Codes of Conduct, with many notable adherents. | 0:34:42 | 0:34:47 | |
In our statement of business principles in South Africa, | 0:34:50 | 0:34:54 | |
it says that we are the enemies of racism. | 0:34:54 | 0:34:57 | |
One of the worst things about the system | 0:34:57 | 0:34:59 | |
is that black people went to work in other places in South Africa | 0:34:59 | 0:35:03 | |
and couldn't take their families. | 0:35:03 | 0:35:06 | |
We built family houses. | 0:35:06 | 0:35:09 | |
Beautiful village, you can go and see. | 0:35:09 | 0:35:12 | |
Schools and clubs. So by being there, we did a lot of good. | 0:35:12 | 0:35:17 | |
Oil. The one area where South Africa was even more vulnerable. | 0:35:19 | 0:35:25 | |
Multinational oil companies became a key target | 0:35:27 | 0:35:31 | |
for the anti-apartheid movements. | 0:35:31 | 0:35:34 | |
In South Africa, they got all sorts of things, | 0:35:34 | 0:35:38 | |
silver and gold and diamonds and wolfram | 0:35:38 | 0:35:41 | |
and titanium and lead and zinc, but no oil. So it's all imported. | 0:35:41 | 0:35:47 | |
The Shell company had a commercial slogan | 0:35:49 | 0:35:52 | |
here in the Netherlands, "Shell helps". | 0:35:52 | 0:35:55 | |
So we could immediately use that - "Shell helps apartheid" - | 0:35:55 | 0:35:58 | |
and we could prove it. | 0:35:58 | 0:36:00 | |
They had to offer their facilities for the police | 0:36:01 | 0:36:05 | |
and military to use, if there was a state of emergency. | 0:36:05 | 0:36:08 | |
And they had to help the government build up a strategic oil stockpile | 0:36:08 | 0:36:12 | |
to help defend itself against the oil embargo. | 0:36:12 | 0:36:14 | |
So, we told Shell that they should get out and Shell said, "We can't." | 0:36:26 | 0:36:31 | |
Once you are there, you are caught. You cannot take a pipeline | 0:36:31 | 0:36:35 | |
or a refinery with you, like a shipping company, | 0:36:35 | 0:36:38 | |
you can't sail away. | 0:36:38 | 0:36:40 | |
Once we are there, we are the prisoners of our investment. | 0:36:40 | 0:36:43 | |
We pushed in the churches that if Shell was not willing to | 0:36:43 | 0:36:48 | |
withdraw, then people should begin to boycott the Shell products. | 0:36:48 | 0:36:51 | |
And that made us very angry. | 0:36:51 | 0:36:56 | |
It was grossly unfair, and into ridiculous detail he went, | 0:36:57 | 0:37:03 | |
for instance, the pension fund of the clergy in this country | 0:37:03 | 0:37:08 | |
was no longer allowed to deal in Royal Dutch shares. | 0:37:08 | 0:37:13 | |
They sell them, I trust, at a profit, but never mind, they sell them. | 0:37:13 | 0:37:19 | |
They wouldn't have anything to do with a devilish outfit. | 0:37:19 | 0:37:22 | |
We did give Shell a very hard time. | 0:37:22 | 0:37:25 | |
And they were worried that we actually were targeting them. | 0:37:36 | 0:37:39 | |
And picketing Shell garages was hilarious, | 0:37:41 | 0:37:44 | |
because the managers used to go berserk. | 0:37:44 | 0:37:46 | |
If you don't mind, get your bloody camera away from me! | 0:37:46 | 0:37:50 | |
We turned away every single car, but two, | 0:37:50 | 0:37:56 | |
from that garage during the time we were picketing it. | 0:37:56 | 0:37:59 | |
I can remember, | 0:38:04 | 0:38:05 | |
late one evening, | 0:38:05 | 0:38:07 | |
I got a phone call from a local petrol station owner, | 0:38:07 | 0:38:11 | |
who was so upset, | 0:38:11 | 0:38:12 | |
saying that he didn't want to go bankrupt | 0:38:12 | 0:38:14 | |
because of something happening at the other side | 0:38:14 | 0:38:16 | |
of the globe and for things that he was not in any way responsible for. | 0:38:16 | 0:38:21 | |
So in the end, we made a deal with these local people, | 0:38:21 | 0:38:24 | |
saying that if they put up an anti-apartheid poster, | 0:38:24 | 0:38:27 | |
saying that Shell should withdraw from South Africa, | 0:38:27 | 0:38:30 | |
they would be exempted from the boycott, locally. | 0:38:30 | 0:38:34 | |
Shell Oil might have the money, | 0:38:42 | 0:38:44 | |
but we have the people, | 0:38:44 | 0:38:45 | |
and without the people, they can't make the money. | 0:38:45 | 0:38:47 | |
Well, you know, we've been talking all week long | 0:38:50 | 0:38:54 | |
about the Shell Oil Company | 0:38:54 | 0:38:56 | |
providing fuel for the South African military machine, | 0:38:56 | 0:38:59 | |
and we want you to do something about it. | 0:38:59 | 0:39:02 | |
Take your Shell credit card and cut it up, literally. | 0:39:02 | 0:39:05 | |
You could hear that "Kchh-kchh!" over the radio. | 0:39:05 | 0:39:07 | |
This is Roger Clemens of the Boston Red Sox. Help end apartheid in South Africa. | 0:39:07 | 0:39:12 | |
And plenty of listeners are heeding the call. | 0:39:12 | 0:39:15 | |
I was sitting at my desk | 0:39:20 | 0:39:21 | |
at the Interface Centre of Corporate Responsibility, | 0:39:21 | 0:39:24 | |
opening the mail, when a big, fat, unmarked package arrived. | 0:39:24 | 0:39:29 | |
It was an elaborately developed strategy | 0:39:29 | 0:39:33 | |
to discredit, to derail and to deflect the boycott. | 0:39:33 | 0:39:38 | |
It dealt with everything from how to deal with student groups | 0:39:38 | 0:39:41 | |
to trade unions, to how to undercut momentum | 0:39:41 | 0:39:44 | |
of the religious community, to how to deal with the black community. | 0:39:44 | 0:39:49 | |
We don't know who it was, | 0:39:49 | 0:39:50 | |
but we do know it was somebody inside leaked a copy to us. | 0:39:50 | 0:39:55 | |
And when it came out and church leaders read about how Shell | 0:39:55 | 0:39:59 | |
was going to try to dupe them, they were just absolutely furious. | 0:39:59 | 0:40:03 | |
'Today, the World Council of Churches urged its members to organise | 0:40:03 | 0:40:06 | |
'boycotts of Shell for supplying South Africa with crude oil and coal.' | 0:40:06 | 0:40:10 | |
The World Council of Churches had, more than anything else, | 0:40:10 | 0:40:15 | |
to have a federation of all Protestant | 0:40:15 | 0:40:17 | |
and Greek Orthodox churches in the world writing a piece of paper, | 0:40:17 | 0:40:22 | |
a declaration, singling out one corporation in the whole world... | 0:40:22 | 0:40:27 | |
for embargo, for punishment, called Shell. | 0:40:27 | 0:40:34 | |
In the name of God and the law of Jesus Christ, that cannot be done. | 0:40:34 | 0:40:39 | |
Shell never left South Africa. | 0:40:39 | 0:40:40 | |
Don't you encounter things in your life about which you feel | 0:40:51 | 0:40:55 | |
very bad, that you can't do much about? | 0:40:55 | 0:40:58 | |
I mean, how holier-than-thou, please, huh? | 0:41:00 | 0:41:04 | |
We had no option. We had no option. | 0:41:04 | 0:41:08 | |
The only option was... the only option was to leave. | 0:41:08 | 0:41:13 | |
Hmm? | 0:41:13 | 0:41:15 | |
Even though it did not stop the flow of oil to South Africa, | 0:41:18 | 0:41:22 | |
what the oil embargo did over time | 0:41:22 | 0:41:25 | |
was to impose an apartheid premium | 0:41:25 | 0:41:27 | |
on every barrel of oil that South Africa imported. | 0:41:27 | 0:41:31 | |
'The white man in South Africa is feeling the pinch. | 0:41:33 | 0:41:36 | |
'Last week, petrol prices went up by more than 40% overnight, | 0:41:36 | 0:41:41 | |
'threatening many a lavish lifestyle. | 0:41:41 | 0:41:43 | |
'For some people, nothing is going right.' | 0:41:43 | 0:41:45 | |
The petrol, we can't afford it at all. | 0:41:45 | 0:41:48 | |
The worst thing that has happened to me all year. | 0:41:48 | 0:41:51 | |
This is worse than Tutu getting the Peace Prize...really. | 0:41:51 | 0:41:55 | |
It's estimated that that embargo cost the South African government | 0:41:56 | 0:42:01 | |
more than 20 billion between 1979 and 1985. | 0:42:01 | 0:42:08 | |
And that is a particularly interesting number, 20 billion, | 0:42:08 | 0:42:12 | |
because it is the approximate amount of South Africa's foreign debt. | 0:42:12 | 0:42:16 | |
South Africa was living on foreign loans. | 0:42:16 | 0:42:20 | |
The entire stability of the South African currency | 0:42:20 | 0:42:23 | |
was based on support | 0:42:23 | 0:42:24 | |
they were getting on the basis of these loans. | 0:42:24 | 0:42:26 | |
It became clear to us that if you can stop | 0:42:30 | 0:42:32 | |
outside banks lending to South Africa, | 0:42:32 | 0:42:35 | |
which kept the whole apartheid system rolling | 0:42:35 | 0:42:38 | |
and meant they were able to | 0:42:38 | 0:42:40 | |
develop economically, if you could cut off | 0:42:40 | 0:42:43 | |
that flow of blood, really, into the apartheid system, | 0:42:43 | 0:42:47 | |
then it would soon begin to wither. | 0:42:47 | 0:42:49 | |
The banks would say, "But if we withdraw, | 0:42:53 | 0:42:55 | |
"the whole society will collapse." And we were saying, | 0:42:55 | 0:42:58 | |
"Well, that probably is what it's going to take." | 0:42:58 | 0:43:01 | |
CHANTING | 0:43:01 | 0:43:03 | |
In 1983, the mood in South Africa changed. | 0:43:03 | 0:43:07 | |
Under the banner of the newly-formed United Democratic Front, | 0:43:14 | 0:43:18 | |
opposition to the apartheid regime stepped up a gear. | 0:43:18 | 0:43:22 | |
Suddenly, the struggle became of a different nature. | 0:43:25 | 0:43:29 | |
Here you could see something | 0:43:29 | 0:43:31 | |
which really had a capacity to change things. | 0:43:31 | 0:43:33 | |
On the ground in our country, | 0:43:36 | 0:43:38 | |
the masses of South Africans had just reached a point | 0:43:38 | 0:43:41 | |
where it was impossible to, in fact, through sheer brute force, | 0:43:41 | 0:43:45 | |
suppress people. | 0:43:45 | 0:43:47 | |
We want all of our rights, and we want them here and we want them now! | 0:43:47 | 0:43:52 | |
CHEERING | 0:43:52 | 0:43:55 | |
'The United Democratic Front was formed in August 1983 | 0:43:58 | 0:44:01 | |
'as an umbrella organisation | 0:44:01 | 0:44:03 | |
'unifying some 700 groups opposed to separate racial development.' | 0:44:03 | 0:44:08 | |
And every aspect impinged on the business community. | 0:44:11 | 0:44:15 | |
Militant trade unionism... | 0:44:15 | 0:44:17 | |
..consumer boycotts, | 0:44:18 | 0:44:20 | |
civil unrest in the townships, | 0:44:20 | 0:44:22 | |
therefore, you can't make deliveries of your goods. | 0:44:22 | 0:44:24 | |
South Africa became increasingly ungovernable | 0:44:30 | 0:44:33 | |
and, internationally, the anti-apartheid movement took off. | 0:44:33 | 0:44:37 | |
# We are not isolated by distance | 0:44:43 | 0:44:48 | |
# But by greed and our racist history. # | 0:44:48 | 0:44:51 | |
Suddenly, all that work that we'd done on Barclays or picketing supermarkets came to fruition. | 0:44:51 | 0:44:56 | |
Up until then, people hadn't seen quite what effect, | 0:44:56 | 0:44:59 | |
how that would really make a difference, | 0:44:59 | 0:45:02 | |
whereas now, they could see that it meant something. | 0:45:02 | 0:45:05 | |
# When the system starts to crack | 0:45:05 | 0:45:07 | |
# We'll have to be ready to give it all back. # | 0:45:07 | 0:45:11 | |
The papers were full | 0:45:12 | 0:45:13 | |
and the television screens were full of pictures | 0:45:13 | 0:45:17 | |
of huge demonstrations in South Africa... | 0:45:17 | 0:45:19 | |
..and the very vicious response by the South African government. | 0:45:24 | 0:45:28 | |
Remember, the government was telling the world | 0:45:36 | 0:45:38 | |
that things were changing, that they were gentle. | 0:45:38 | 0:45:41 | |
And yet they came down with an iron fist. | 0:45:42 | 0:45:43 | |
On Saturday, the country's State President, P W Botha, | 0:45:49 | 0:45:53 | |
declared a state of emergency in South Africa. | 0:45:53 | 0:45:56 | |
The township riots, he said, must stop. | 0:45:56 | 0:45:59 | |
In South Africa today, | 0:45:59 | 0:46:03 | |
military sources recorded | 0:46:03 | 0:46:07 | |
that a peaceful compromise cannot be reached! | 0:46:07 | 0:46:12 | |
We must maintain control! | 0:46:12 | 0:46:16 | |
'Increasingly there was concern in the bank | 0:46:24 | 0:46:27 | |
'with the apartheid policies of South Africa. | 0:46:27 | 0:46:30 | |
'There were two elements in my mind, | 0:46:32 | 0:46:34 | |
'on the one hand abhorrence with apartheid, | 0:46:34 | 0:46:38 | |
'but also there was, and I have to be honest about this, | 0:46:38 | 0:46:42 | |
'a clear business reason. | 0:46:42 | 0:46:44 | |
'The forces in the world who isolate South Africa | 0:46:44 | 0:46:48 | |
'was making it less and less credit-worthy. | 0:46:48 | 0:46:52 | |
'The country was becoming "unbankable." | 0:46:52 | 0:46:55 | |
'And I wanted out.' | 0:46:55 | 0:46:58 | |
Because of the activities of the UDF | 0:47:01 | 0:47:03 | |
Chase Manhattan got nervous about the state of emergency. | 0:47:03 | 0:47:07 | |
They asked themselves what were the chances of their loans being repaid | 0:47:07 | 0:47:11 | |
in a country that looked like it was about to go up in smoke | 0:47:11 | 0:47:16 | |
and Chase did the economically, as well as politically, prudent thing | 0:47:16 | 0:47:20 | |
of deciding not to roll over its loans. | 0:47:20 | 0:47:22 | |
And when Chase Manhattan, | 0:47:23 | 0:47:25 | |
Mr Butcher, started butchering us, | 0:47:25 | 0:47:28 | |
it was like a domino effect. | 0:47:28 | 0:47:31 | |
'First thing this morning the rand was plummeting, | 0:47:31 | 0:47:34 | |
'down five cents against the dollar in less than an hour. | 0:47:34 | 0:47:37 | |
'One dealer busy dumping the South African currency | 0:47:37 | 0:47:40 | |
'called trading "hectic and disorderly".' | 0:47:40 | 0:47:42 | |
I'm just busy, I'll come back. | 0:47:42 | 0:47:45 | |
'The selling is principally from the United States, Britain and France. | 0:47:45 | 0:47:48 | |
'Investors are jittery over the increasing financial | 0:47:48 | 0:47:51 | |
'and diplomatic isolation of South Africa.' | 0:47:51 | 0:47:54 | |
The one thing we couldn't manufacture was dollars | 0:47:54 | 0:47:57 | |
and Deutschmarks. | 0:47:57 | 0:47:59 | |
That we couldn't. | 0:47:59 | 0:48:02 | |
And that eventually became the Achilles heel of the whole economy. | 0:48:02 | 0:48:09 | |
'In about an hour's time | 0:48:15 | 0:48:16 | |
'the President of South Africa, Mr PW Botha, | 0:48:16 | 0:48:19 | |
'will begin a speech in Durban City Hall.' | 0:48:19 | 0:48:21 | |
The speech is being billed | 0:48:23 | 0:48:24 | |
as the most significant in South Africa for many years. | 0:48:24 | 0:48:27 | |
It was a very dangerous situation. | 0:48:28 | 0:48:31 | |
But here was something | 0:48:32 | 0:48:33 | |
of great importance, | 0:48:33 | 0:48:35 | |
that would be a watershed | 0:48:35 | 0:48:37 | |
in a very positive and constructive sense of the word. | 0:48:37 | 0:48:41 | |
That speech was a kind of turning point in South Africa's history. | 0:48:41 | 0:48:47 | |
I believe that we are today crossing the Rubicon in South Africa. | 0:48:47 | 0:48:51 | |
There can be no turning back. | 0:48:54 | 0:48:56 | |
It was supposed to be a rather reform-orientated speech, | 0:48:56 | 0:49:01 | |
but he was in a bad mood that evening. | 0:49:01 | 0:49:04 | |
South Africans' problems will be solved by South Africans | 0:49:04 | 0:49:09 | |
and not by foreigners. | 0:49:09 | 0:49:10 | |
CHEERING AND APPLAUSE | 0:49:10 | 0:49:13 | |
We are not going to be deterred from doing what we think best, | 0:49:19 | 0:49:22 | |
nor will we be forced into doing what we don't want to do. | 0:49:22 | 0:49:26 | |
I just knew that this was a major disaster, | 0:49:26 | 0:49:30 | |
and we would feel the negative impact almost immediately | 0:49:30 | 0:49:34 | |
and we did. | 0:49:34 | 0:49:35 | |
It devastated the economy. | 0:49:36 | 0:49:38 | |
All our creditors want their money back and we could not supply it. | 0:49:43 | 0:49:49 | |
Like your mortgage holder | 0:49:51 | 0:49:53 | |
telling you tomorrow, I want to have full payment of that mortgage | 0:49:53 | 0:49:56 | |
otherwise your house is mine. | 0:49:56 | 0:49:58 | |
And it created the most serious financial crisis for South Africa. | 0:49:58 | 0:50:04 | |
If there was really a time that I and my colleagues was scared, | 0:50:05 | 0:50:11 | |
it was the second half of August/September of 1985. | 0:50:11 | 0:50:17 | |
Because we realised that we are all nearly bankrupt. | 0:50:17 | 0:50:23 | |
I felt enormously related, enormously happy. | 0:50:23 | 0:50:27 | |
Like one of the major occasions. | 0:50:29 | 0:50:31 | |
I myself personally came to the conclusion when I heard this | 0:50:31 | 0:50:35 | |
that this was the end, we are now seeing the end of apartheid. | 0:50:35 | 0:50:38 | |
The South African government had no way out. | 0:50:41 | 0:50:45 | |
Finance is the lifeblood of any company. | 0:50:53 | 0:50:57 | |
The international banks were very important. | 0:50:57 | 0:51:00 | |
To have that arbitrarily cut off was a devastating blow. | 0:51:00 | 0:51:04 | |
Three South African business leaders | 0:51:11 | 0:51:13 | |
flew to the neighbouring country of Zambia today | 0:51:13 | 0:51:16 | |
for unprecedented talks on the future of their country | 0:51:16 | 0:51:19 | |
with black guerrilla leaders outlawed by the South African Government. | 0:51:19 | 0:51:22 | |
The businessmen, who control much of South Africa's vast wealth, | 0:51:22 | 0:51:26 | |
were acting independently of their government. | 0:51:26 | 0:51:28 | |
The African National Congress has been banned as a terrorist organisation. | 0:51:28 | 0:51:32 | |
I had the conventional view of the ANC as the devil incarnate, | 0:51:34 | 0:51:38 | |
white-hating, murderous, terrorist, Communists, | 0:51:38 | 0:51:41 | |
Moscow-dominated puppets. | 0:51:41 | 0:51:43 | |
This was the common perception of them. | 0:51:43 | 0:51:45 | |
'The meeting was held behind the closed gates of a game reserve in Eastern Zambia. | 0:51:45 | 0:51:49 | |
'The white businessmen represented the highest levels of South Africa's non-government power structure. | 0:51:49 | 0:51:54 | |
'A year ago it would have been unthinkable | 0:51:54 | 0:51:56 | |
'and indicates business' deep concern | 0:51:56 | 0:51:59 | |
'that the end is coming.' | 0:51:59 | 0:52:00 | |
The meeting started off, I suppose, | 0:52:02 | 0:52:05 | |
with a lot of reserve on everyone's part. | 0:52:05 | 0:52:08 | |
Naturally, the South African businessmen | 0:52:08 | 0:52:11 | |
gravitated towards one side of the circle | 0:52:11 | 0:52:13 | |
and the ANC on the other side of the circle, | 0:52:13 | 0:52:16 | |
and the ice was broken | 0:52:16 | 0:52:17 | |
when Oliver Tambo made some quip about the division, | 0:52:17 | 0:52:19 | |
the apartheid of the seating arrangements, if you like, | 0:52:19 | 0:52:22 | |
at which stage everybody burst out laughing and we mixed in. | 0:52:22 | 0:52:25 | |
Then there were the, | 0:52:25 | 0:52:27 | |
one, I suppose, would call them, | 0:52:27 | 0:52:29 | |
thick cobwebs of incomprehension and misunderstanding... | 0:52:29 | 0:52:33 | |
about where WE were coming from. | 0:52:35 | 0:52:37 | |
The ANC executive, at least half of them, | 0:52:38 | 0:52:41 | |
were members of the South African Communist Party. | 0:52:41 | 0:52:44 | |
We were concerned about this - | 0:52:44 | 0:52:46 | |
we're businessmen, we're capitalists, | 0:52:46 | 0:52:48 | |
we believe in the Western democratic systems, | 0:52:48 | 0:52:51 | |
private initiative, | 0:52:51 | 0:52:52 | |
all these sorts of things. | 0:52:52 | 0:52:54 | |
But they said that the Communists on the ANC executive | 0:52:54 | 0:52:58 | |
were ANC members first, and Communist Party members second | 0:52:58 | 0:53:02 | |
and that ANC was not a Communist organisation. | 0:53:02 | 0:53:05 | |
They used Sweden as an example of a model democracy. | 0:53:05 | 0:53:09 | |
I was surprised at that. | 0:53:09 | 0:53:11 | |
We ate our lunch sitting on a wall, very informally, | 0:53:11 | 0:53:14 | |
chatting about things in South Africa. | 0:53:14 | 0:53:16 | |
It was obvious to me the ANC had an overwhelming nostalgia | 0:53:16 | 0:53:19 | |
to return to South Africa, which they were then unable to do. | 0:53:19 | 0:53:22 | |
They talked about places they had been in as kids, | 0:53:22 | 0:53:26 | |
had grown up in. | 0:53:26 | 0:53:28 | |
And I found it very easy to like them, on a personal level. | 0:53:28 | 0:53:32 | |
The meeting with the businessmen de-demonised the ANC. | 0:53:35 | 0:53:40 | |
After that meeting, the business community was convinced | 0:53:40 | 0:53:46 | |
that they can risk the democratisation of South Africa. | 0:53:46 | 0:53:51 | |
No question that it was the turning point. | 0:53:51 | 0:53:54 | |
We lit the fuse | 0:53:54 | 0:53:55 | |
and then it just ran from thereon. | 0:53:55 | 0:53:57 | |
Meetings with the ANC then became, over a period of 18 months, flavour of the month. | 0:53:57 | 0:54:02 | |
Of course, Botha was furious at that stage. There was this attitude - | 0:54:05 | 0:54:09 | |
nobody in South Africa should talk to these murderers. | 0:54:09 | 0:54:14 | |
Irrespective of the international consequences, | 0:54:16 | 0:54:19 | |
we will not be untrue to our forefathers, | 0:54:19 | 0:54:22 | |
to our beliefs, to our values. | 0:54:22 | 0:54:23 | |
Come what may, we will resist | 0:54:23 | 0:54:26 | |
these diabolical forces. It doesn't matter what is the cost. | 0:54:26 | 0:54:30 | |
Good evening. | 0:54:30 | 0:54:32 | |
One of Britain's biggest investors in South Africa, Barclays Bank, | 0:54:32 | 0:54:35 | |
have announced they're selling up. | 0:54:35 | 0:54:37 | |
It's the largest pull-out of foreign business to date in South Africa, | 0:54:37 | 0:54:40 | |
which has already seen seven major American corporations withdraw. | 0:54:40 | 0:54:44 | |
From the white minority government's point of view, | 0:54:44 | 0:54:47 | |
this is the most ominous pull-out yet. | 0:54:47 | 0:54:49 | |
Barclays say the decision's been taken for largely commercial reasons, | 0:54:49 | 0:54:53 | |
although they concede that years of campaigning | 0:54:53 | 0:54:56 | |
by anti-apartheid groups has also been a factor. | 0:54:56 | 0:54:59 | |
CHANTING | 0:54:59 | 0:55:01 | |
The Boycott Barclays campaign, a lot of people said, | 0:55:04 | 0:55:07 | |
"Oh, it's just a pathetic kind of gesture and it wouldn't made any change," | 0:55:07 | 0:55:11 | |
but as a result, Barclays lost £7 billion-worth of business. | 0:55:11 | 0:55:14 | |
In 1969, I think we | 0:55:14 | 0:55:16 | |
got about 40% of the total number of new students' accounts going | 0:55:16 | 0:55:21 | |
in this country. In 1986, we were down to 13%. | 0:55:21 | 0:55:26 | |
CHEERING | 0:55:26 | 0:55:28 | |
People were just euphoric. | 0:55:32 | 0:55:34 | |
It was a great time. We really enjoyed ourselves. | 0:55:38 | 0:55:40 | |
We converged on a pub and got drunk. | 0:55:44 | 0:55:47 | |
I'd been campaigning for nearly two decades to get Barclays out. | 0:55:50 | 0:55:56 | |
I mean, they brought banking to South Africa, | 0:55:57 | 0:55:59 | |
they developed banking in South Africa. | 0:55:59 | 0:56:01 | |
And now even the British, even the British, | 0:56:03 | 0:56:07 | |
with all their historical connections to South Africa, | 0:56:07 | 0:56:11 | |
even they now were taking their money out. | 0:56:11 | 0:56:15 | |
Mrs Thatcher took a fairly hard line over the whole thing. | 0:56:15 | 0:56:18 | |
She would have seen it rather like | 0:56:18 | 0:56:20 | |
Sir George Gardener. | 0:56:20 | 0:56:21 | |
that very right wing MP. He rang me up to say | 0:56:21 | 0:56:23 | |
that we were behaving like miserable curs, | 0:56:23 | 0:56:26 | |
giving in to pressure. | 0:56:26 | 0:56:27 | |
Well, up to a point it was true. | 0:56:27 | 0:56:29 | |
We had a business to run and it was the right business decision to go. | 0:56:29 | 0:56:33 | |
It was a tremendous victory, it was our first real victory. | 0:56:36 | 0:56:39 | |
The rush by business to get out of South Africa is becoming a stampede. | 0:56:42 | 0:56:46 | |
'Foreign money has been leaving South Africa | 0:56:46 | 0:56:48 | |
'the most spectacular way - disinvestment. | 0:56:48 | 0:56:51 | |
'Some of the biggest names in business pulled out.' | 0:56:51 | 0:56:54 | |
'Coming as it does, after disinvestment by big American companies, like IBM...' | 0:56:54 | 0:56:58 | |
'..reduced or sold their investment in South Africa.' | 0:56:58 | 0:57:00 | |
'More than 20 companies have divested corporate holdings in South Africa.' | 0:57:00 | 0:57:04 | |
'The decision was made necessary by the worsening political and economic situation.' | 0:57:04 | 0:57:08 | |
The Ford Motor Company is shifting gears | 0:57:08 | 0:57:10 | |
and backing out of South Africa. | 0:57:10 | 0:57:12 | |
By the time Nelson Mandela was freed in 1990, 155 US corporations, | 0:57:16 | 0:57:23 | |
98 British companies, | 0:57:23 | 0:57:25 | |
and more than 100 from other countries had left South Africa. | 0:57:25 | 0:57:29 | |
The real thing that harmed South Africa was disinvestment, | 0:57:34 | 0:57:39 | |
the withdrawal of investment from South Africa. | 0:57:39 | 0:57:42 | |
In you can isolate an open economy such as ours, | 0:57:43 | 0:57:47 | |
it's really like standing on somebody's oxygen pipe. | 0:57:47 | 0:57:50 | |
The fact that they couldn't just go outside of South Africa and do business | 0:57:50 | 0:57:55 | |
actually made them think about what was happening in their country | 0:57:55 | 0:57:58 | |
and that maybe they had to do something about it. | 0:57:58 | 0:58:00 | |
I think it's important for people to realise that you can make an effort | 0:58:04 | 0:58:07 | |
and you can make a change, | 0:58:07 | 0:58:09 | |
even though your part of it will be very small. | 0:58:09 | 0:58:12 | |
It's a drop in the ocean, but the ocean is made of drops. | 0:58:12 | 0:58:15 | |
Subtitles by Red Bee Media Ltd | 0:58:50 | 0:58:53 |