...Pysgod Tudur Owen a'r Cwmni


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-The way we shop has changed.

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-Everything's too big and impersonal.

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-But it hasn't always been like this.

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-Years ago, every town,

-every village almost...

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-..had its own butcher's, bakery...

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-..and tailor's shop...

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-..because buying locally

-was the norm.

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-What happened to these

-small, old-fashioned businesses...

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-..that offered a friendly service...

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-..right on our doorstep?

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-I'm Tudur Owen, and I want to know

-if it's feasible....

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-..to revive

-these traditional businesses.

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-I'm searching for a company.

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-Local people will rally together...

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-..to revive a business

-that was once the heart and soul...

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-..of the community.

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-I've found the perfect spot.

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-This is a town

-in need of a fishmonger.

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-As a location, it's hard to beat the

-town of Menai Bridge on Anglesey...

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-..on the banks of the Menai Strait,

-beneath Thomas Telford's bridge.

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-This is a town with

-a close connection to the sea...

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-..though there is little evidence

-of that on the high street nowadays.

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-There's a butcher's shop here,

-a bakery...

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-..there's even a shop

-selling chocolate...

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-..but from what I can see,

-there's no fishmonger's here.

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-To discover why, I'm meeting

-a local resident who knows his fish.

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-Dr Dylan Evans

-is a marine biologist...

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-..whose work

-has taken him all over the world.

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-You've found a friend!

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-You've found a friend!

-

-Yes, a mackerel.

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-A mackerel.

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-You're back on home turf,

-where you were raised.

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-How does this place

-compare with the places you've seen?

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-You can say

-lots of things about this place...

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-..but on a day like today,

-there's no better place than Wales.

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-The quality of marine life is

-akin to other places in the world.

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-This place

-is clean and it's natural.

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-What kind of fish live in this sea?

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-There's more diversity here

-than any other place in Wales.

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-When you look closely,

-it's incredible.

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-It's like the Great Barrier Reef.

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-The sea surrounding Anglesey

-is teeming with all kinds of fish.

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-Mackerel and sea bass

-inhabit these waters seasonally...

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-..whereas others

-stay here all year round.

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-Years ago, catching and selling fish

-was central to the local economy.

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-Years ago, it was easy enough...

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-..to go to Llanborth quayside

-and buy freshly-caught fish.

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-We've lost that.

-Something's changed.

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-I don't know what it is. Why can't

-we no longer buy fish in Llanborth?

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-Can we try it, Dylan?

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-Can we try it, Dylan?

-

-Better had.

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-I hope it tastes nice.

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-What would you like to see

-in somewhere like Menai Bridge?

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-It'd be nice to see a small shop...

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-..or even an auction

-once a week or a month...

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-..so that locals know

-they can buy fish like this.

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-This is delicious.

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-Do you have any more?

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-Do you have any more?

-

-I'm sure we can find some.

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-In there!

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-There used to be

-three fishmongers here years ago...

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-..but they have all since closed.

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-The supermarket

-at the top of town...

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-..is the only place

-selling fresh fish.

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-I've bought sea bass,

-which comes from Greece.

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-Some cod,

-which comes from Norway or Iceland.

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-I bought

-a very nice plaice fillet...

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-..which again comes from Norway.

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-And mussels from Scotland.

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-All the things

-I've bought in this bag...

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-..can be found

-a stone's throw away in the sea.

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-Do locals want to see a fishmonger's

-back on the high street?

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-To gauge the reaction,

-I'm holding a public meeting.

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-Would you like to eat local fish?

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-Would you like to eat local fish?

-

-Love to!

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-Our son lives in Nantwich...

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-..and he can go to a local shop

-and buy Anglesey mussels.

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-But we can't get them here!

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-I've arranged to meet

-a business expert from Menter Mon...

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-..which helps communities

-create their own businesses.

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-I wonder if he supports this idea?

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-We know

-there's a demand for local seafood.

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-There's fish from around the world

-in supermarkets but none from Wales.

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-There's certainly scope here.

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-There's certainly scope here.

-

-How do you think you could help us?

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-We have a vacant building here...

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-..so if anyone wants to establish

-a temporary or permanent market...

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-..this site is available.

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-We own this. You could borrow it

-to trial a fish market.

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-Wow.

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-I didn't know you owned this.

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-Do you have a set of keys?

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-Wow!

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-Look at this.

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-Well...

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-..we can certainly use this place.

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-This is very exciting.

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-This fish business has caused a stir

-at the local secondary school too.

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-The school has told the pupils

-about the project...

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-..and the reaction has been

-somewhat unexpected, shall we say.

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-We've been surprised by the

-response. The boys are interested.

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-Once we told them about the fishing,

-they were ready to contribute.

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-Boys like these tend to be quiet

-in class and lack confidence.

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-The boys all live

-in the Menai Bridge area.

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-Some of them work on

-fishing boats in their spare time.

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-Dylan and I work on boats

-that take visitors fishing.

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-You two?

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-Yes, and Dylan and I fillet the fish

-for them to take home.

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-You can fillet fish?

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-Yes, and we can

-skin dogfish and so on.

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-Don't you throw dogfish

-back into the sea?

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-It makes nice scampi.

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-It makes nice scampi.

-

-Dogfish is like chewing gum!

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-Not when you

-cook it, skin it and so on.

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-Really?

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-This group of lads

-has lifted my spirits.

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-They know about

-the fishing business.

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-Not only do they know

-where to find the fish...

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-..they know

-how to prepare them and cook them.

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-Something tells me those lads

-are going to play an important role.

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-All this talk about dogfish

-has given me an idea.

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-I want to see

-how keen the locals are...

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-..to get their hands

-on local seafood.

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-So we're going to fish

-for dogfish with the schoolboys.

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-Is this the boat you work on

-in summer?

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-One of them.

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-They reckon it's easy

-to catch dogfish in the Menai.

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-Which hand is the strongest?

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-Which hand is the strongest?

-

-They're both as weak as each other!

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-For most anglers,

-they're a scourge, but not for us.

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-What have you caught?

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-What have you caught?

-

-A dogfish. A lesser spotted dogfish.

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-It's strong, isn't it? It's strong.

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-Dogfish are a type of shark.

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-They might look ugly

-but they're tasty, so I'm told.

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-This is my first.

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-This is my first.

-

-In the bucket.

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-So, people of Menai Bridge,

-how about a local shark for dinner?

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-I've asked the town's brass band

-to come to the chip shop...

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-..for a scampi surprise.

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-There's a good mix

-of people and characters here.

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-We'll see how much demand there is

-for local fish.

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-Show me what to do with the dogfish.

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-There's just one thing bothering me.

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-It's still moving.

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-Those are just the nerves.

-It'll carry on wriggling.

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-It's been

-out of the water for hours.

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-Don't be nervous!

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-I'm not the only one

-to see dead fish wriggling.

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-These dogfish

-were about to go in the oven.

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-The fish is moving but it's dead!

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-The first thing

-is to cut off all the fins.

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-From back to front?

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-Alright.

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-Whoa!

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-It has all kinds of bits in it!

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-Are we going to use all these bits?

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-My god, it's still moving.

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-That's amazing.

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-I don't think I'll sleep tonight.

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-Why?

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-Why?

-

-I'll have nightmares of moving fish!

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-Without heads and stuff.

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-Without heads and stuff.

-

-Watch it doesn't bite you.

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-What's wrong?

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-It's still moving! I've cut

-its head off and it's still moving!

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-And that's it.

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-And that's it.

-

-Let me see if it's still moving.

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-I just hope they appreciate

-what we've been through...

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-..to get to this point.

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-Menai Bridge Brass Band,

-we have special scampi for you.

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-Whoo!

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-Who's hungry?

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-# "It's a Long Way to Tipperary" #

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-Here you go. Salt and vinegar there.

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-I'm thinking it's cod.

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-I think it's cod.

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-I think it's cod.

-

-You think it's cod, do you?

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-It's delicious.

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-It's delicious.

-

-I'm glad.

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-I don't know. It's very soft.

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-But delicious.

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-Nice?

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-Nice?

-

-Yes. It has plenty of flavour.

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-Just to prove it's safe to eat,

-I'm going to eat it myself too.

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-You let us go first!

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-It is nice,

-though I caught it myself.

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-Well, one of them.

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-Now's the time to tell them

-what the surprise is in the scampi.

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-Are you ready for this?

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-You've just eaten...

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-..one of these.

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-Does anyone know what it is?

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-Dogfish.

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-It looks so ugly.

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-It's not the prettiest fish,

-but how does it taste?

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-It was nice.

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-It was nice.

-

-Does it taste as nice...

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-..now you've seen its face?

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-..now you've seen its face?

-

-No!

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-Would you choose dogfish?

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-No, not at all.

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-So we've changed your mind?

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-So we've changed your mind?

-

-It was nice. I thought it was cod.

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-Give it a kiss!

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-That went well.

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-What's good is that we managed

-to change some people's minds...

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-..about the poor dogfish...

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-..which bodes well

-for the future, I hope...

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-..when we can change their minds

-about the way they buy fish.

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-I think this town's

-ready for the challenge.

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-In the old warehouse

-on the banks of the Menai...

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-..residents have come

-to claim back their local fish.

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-You have something to show me.

-What's that shop in the background?

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-Menai Bridge's fishmonger.

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-A lot of the fish that's caught

-in the waters off the island...

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-..bypasses the people on the island.

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-It goes out in big contracts.

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-I have a challenge for you.

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-You have four weeks...

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-..to find a way of getting

-what's in the water out there...

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-..and selling it, putting it back on

-the plates of Menai Bridge's locals.

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-As I suspected, the locals

-are ready to rise to the challenge.

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-Just imagine it. We can eat

-this fresh, local produce.

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-By buying it, we're doing a lot

-of things in one go.

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-If you have the desire

-to start a venture...

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-..where better to start than here?

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-In the past five minutes, we've set

-up a [email protected] account.

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-[email protected]?

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-I have to admit, more people

-than I expected turned up.

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-It was a cross-section of people

-of different ages, which was nice.

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-I suspect that in there tonight...

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-..was a nucleus of people...

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-..who are going to make this

-venture work, whatever it may be.

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-.

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-Subtitles

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-Subtitles

-

-Subtitles

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-The people of Menai Bridge

-on Anglesey are fed up.

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-They can't get local fish,

-though there are plenty...

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-..swimming in the waters nearby.

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-At one time, there were

-three fishmongers in the town...

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-..but now there are none.

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-The town's residents...

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-..are ready for a challenge.

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-Welcome.

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-I hope you're all OK.

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-Just imagine,

-in this old warehouse behind you...

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-..there might be a chance that Menai

-Bridge will once again be home...

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-..to a fishmonger's.

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-I believe

-that you have the potential...

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-..to create this business.

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-To help you on your way,

-I have something to give you.

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-Turn around and come with me.

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-I have some yellow coats for you,

-something more official for you.

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-None of them

-have done anything like this before.

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-One is a member

-of the local Merched y Wawr.

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-I'm told I'm having yellow trousers

-and wellingtons too!

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-What do you think?

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-What do you think?

-

-A secondary school teacher.

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-I'll be the one sourcing the fish.

-It's an important job.

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-If I don't catch anything,

-there's nothing to sell.

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-And, of course, the fishermen.

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-You look like

-a Bird's Eye advert!

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-This is the team hoping to bring

-back a fishmonger's to the town.

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-It's about time too.

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-We couldn't live without fish.

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-For those of us who refuse

-to buy fish at a supermarket...

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-..we have to travel

-as far as Llandudno.

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-It'd be nice if it were available

-on our doorstep.

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-When I was small, there

-were fishermen in every village.

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-There'd be people queuing at the

-quayside, "What do you have left?"

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-That's how we got our fish.

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-It's delicious.

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-I want the team

-to experience fishing.

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-Lee Pritchard Jones

-from Rhosneigr...

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-..is one of Anglesey's

-60 full-time fishermen.

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-Today, he's agreed to take Harold

-and teacher Sue out on his boat.

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-I'm looking forward to seeing

-how much work is involved.

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-I'm sure it's hard work.

-I'm hoping we get a good haul.

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-Hello! Are you OK?

0:17:060:17:09

-I'm looking forward to going out

-on the boat. I hope I'm not sick.

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-Wonderful.

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-It's starting to get rough now.

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-It's starting to get rough now.

-

-Hold on tight, Harold!

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-Lucky I'm wearing

-waterproof mascara!

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-Lee fishes for lobster and crab.

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-He hauls

-more than 200 cages in a day.

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-Nothing.

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-Oh, yes, there is! Two small ones.

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-It's too small.

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-Just a little bit too small.

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-A decent-sized lobster

-is around seven years old.

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-Seven years, Harold.

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-How long

-have you been doing this, Lee?

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-I started when I was 13.

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-I went

-with my grandfather in his boat.

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-My grandfather

-has kept receipts at home...

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-..from 1965, and what's sad is that

-the price of lobster back then...

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-..is the same as it is today.

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-But crab and lobster aren't

-the only creatures Lee catches.

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-Goodness me!

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-Wow!

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-This is a bull huss.

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-There's no point keeping it

-because no-one'd want it.

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-It doesn't look too appetising.

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-It's a pity because it looks

-so fresh, straight from the sea.

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-It looks very meaty.

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-So, say if you caught cod in here...

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-..you couldn't sell it locally?

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-Perhaps. Usually I give it

-to family or friends.

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-Nobody locally wants any fish.

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-We need a market on Anglesey...

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-..selling fish and local produce.

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-This says it all.

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-It's such a pity, isn't it?

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-That's a good crab.

-There's no need to measure that one.

0:19:260:19:31

-Another bull huss. I can throw 200

-of these back in the water in a day.

0:19:310:19:36

-The entire catch...

0:19:390:19:41

-..will go to France, Spain, Belgium.

0:19:420:19:44

-None of it is kept locally?

-Not even in North Wales?

0:19:440:19:48

-None of it.

-They send some of it to London.

0:19:480:19:51

-He's been fishing since 5.00am.

0:19:560:19:58

-He has to go out every day

-to get the produce.

0:19:590:20:02

-He needs the produce

-to make a living.

0:20:020:20:05

-There's something wrong somewhere.

0:20:050:20:08

-People aren't buying local produce,

-yet it's all around us here.

0:20:090:20:13

-We have to do something about it.

0:20:130:20:16

-The rest of the world

-hankers for Anglesey seafood...

0:20:160:20:20

-..which keeps Lee going,

-but do locals know...

0:20:200:20:23

-..that this produce travels over

-these bridges on a daily basis...

0:20:240:20:29

-..and do they know

-how valuable it is?

0:20:290:20:32

-It's time for us

-to have a fishy quiz.

0:20:340:20:36

-I have three questions for you

-but there are no prizes.

0:20:400:20:44

-Which food from Wales

-sells the best all over the world?

0:20:440:20:48

-I'd say lamb.

0:20:480:20:51

-Welsh lamb.

0:20:510:20:52

-Welsh lamb.

-

-Lamb.

0:20:520:20:53

-Beef.

0:20:540:20:56

-Would it surprise you

-if I told you it was seafood?

0:20:570:21:01

-It's worth

-38 million to the economy.

0:21:010:21:06

-Interestingly, it's worth more

-than lamb and beef put together.

0:21:060:21:11

-You weren't aware of that?

0:21:120:21:13

-You weren't aware of that?

-

-No.

0:21:130:21:15

-You hear so much

-about Welsh lamb being exported...

0:21:150:21:19

-..but less so about fish.

0:21:190:21:21

-How much of Wales' seafood

-comes from this area?

0:21:210:21:25

-How much do you think?

0:21:260:21:27

-How much do you think?

-

-A lot.

0:21:270:21:28

-I'd say only 25%.

0:21:290:21:32

-50%.

0:21:320:21:34

-You're not far off the mark,

-it's just over 50, some 54%...

0:21:340:21:41

-..of Wales' seafood

-comes from Anglesey.

0:21:410:21:45

-Here's the final question.

0:21:450:21:47

-How much of this seafood

-stays in the local area?

0:21:470:21:51

-From what I've seen, I'd say 25%.

0:21:520:21:56

-I'll try 25%.

0:21:560:21:58

-What if I told you

-it was less than that?

0:22:000:22:04

-Only 10%.

0:22:040:22:06

-I'm surprised it's that low.

-It's worrying.

0:22:070:22:10

-I thought

-more of it would stay locally.

0:22:110:22:13

-I'm sure you'd

-like to see more staying locally.

0:22:130:22:16

-In three weeks' time, that's

-exactly what this group hopes to do.

0:22:170:22:21

-They're hoping to bring

-local fish back to the town...

0:22:210:22:25

-..by using this warehouse.

0:22:250:22:27

-But first, they must decide

-on a structure for the business.

0:22:290:22:34

-Welcome to Menter Mon.

-How's it going?

0:22:350:22:37

-Fine, thanks.

0:22:380:22:39

-Business expert Dafydd advises them.

0:22:400:22:42

-Have you thought about

-the licences you'll need?

0:22:430:22:46

-No.

-What sort of thing would we need?

0:22:460:22:50

-Food hygiene is a priority.

0:22:500:22:52

-You don't want to poison anyone.

0:22:530:22:55

-We're not talking about

-creating a large business.

0:22:550:22:58

-We're talking about

-piloting an idea.

0:22:590:23:01

-If they can make one idea work, then

-they can decide on the next move.

0:23:020:23:06

-With the team's enthusiasm, they

-could succeed within three weeks.

0:23:060:23:12

-The townspeople

-are at the heart of this venture.

0:23:130:23:16

-To prove that community projects

-can be successful...

0:23:170:23:21

-..I've arranged a trip

-to the Anfield area of Liverpool.

0:23:210:23:25

-Morning.

0:23:260:23:28

-Hiya, David. Here's your team.

0:23:280:23:30

-After their bakery closed

-three years ago...

0:23:310:23:34

-..the people of Anfield began

-the Homebaked community initiative.

0:23:340:23:40

-A Welsh speaker

-who lives and works here is Andy.

0:23:400:23:44

-Homebaked shows you what can happen.

-Businesses can re-open.

0:23:450:23:49

-It's about people

-with enthusiasm, drive and skill...

0:23:490:23:53

-..coming together

-to revive the business.

0:23:540:23:57

-Did they have any baking experience?

0:23:570:23:59

-Did they have any baking experience?

-

-None at all. They weren't bakers.

0:23:590:24:01

-But they had a vision.

0:24:020:24:04

-They started small...

0:24:050:24:07

-..with people

-volunteering their time.

0:24:070:24:10

-Bit by bit,

-they gradually grew the business.

0:24:110:24:14

-Buying a pie here has significance.

0:24:160:24:18

-It's giving

-something back to the community.

0:24:180:24:22

-You think to yourself,

-"It's worthwhile paying extra."

0:24:220:24:26

-The experience in Liverpool

-has shown the team...

0:24:300:24:33

-..what can be achieved

-by a community initiative.

0:24:340:24:37

-With two weeks to go,

-they devise a business plan.

0:24:370:24:42

-They will open a fish market run

-by locals, according to the demand.

0:24:420:24:47

-This will be Marchnad Menai

-(Menai Market).

0:24:480:24:51

-It's a clever business model.

0:24:530:24:55

-They can open the market

-once a month or once a season...

0:24:560:25:00

-..depending on

-how much fish is available.

0:25:000:25:03

-There's one obvious place

-on the island to look for fish.

0:25:050:25:10

-Holyhead, North Wales's main port.

0:25:100:25:13

-Or at least it's meant to be!

0:25:160:25:19

-I've found one fisherman.

0:25:210:25:23

-What fish do you catch

-with this boat?

0:25:230:25:26

-Scallops.

-We fish for queen scallops.

0:25:260:25:29

-What are queen scallops?

0:25:290:25:30

-What are queen scallops?

-

-Small ones.

0:25:300:25:32

-What about the finned fish

-we're searching for?

0:25:330:25:36

-How available are they?

0:25:360:25:38

-There are very few around here,

-nobody trawls for fish any more...

0:25:380:25:43

-..on account of the quotas.

0:25:430:25:45

-There's not enough of a quota

-to make it worthwhile.

0:25:460:25:50

-If you came back with a small yield,

-what would you do with it here?

0:25:510:25:56

-3,000 tonnes of shellfish

-landed in Holyhead last year...

0:25:570:26:01

-..compared to

-only two tonnes of wet fish.

0:26:020:26:05

-This isn't straightforward, is it?

0:26:070:26:10

-Everywhere we turn

-there are problems.

0:26:100:26:14

-The weather isn't helping either.

0:26:140:26:17

-The biggest problem,

-according to Mark...

0:26:170:26:20

-..is a shortage of fish.

0:26:200:26:22

-.

0:26:250:26:25

-Subtitles

0:26:270:26:27

-Subtitles

-

-Subtitles

0:26:270:26:29

-A week to go until

-this old warehouse is transformed...

0:26:310:26:36

-..into a fish market.

0:26:360:26:38

-Menai Bridge locals

-have created a community company...

0:26:400:26:43

-..called Menai Market to try and

-bring local fish back to the town.

0:26:440:26:48

-But as far as I can see,

-there's no fish available.

0:26:520:26:55

-I've come to the local pub...

0:26:550:26:58

-..to chat with Dr Dylan,

-our fish expert.

0:26:580:27:02

-I think there's a problem

-with the fish supply.

0:27:020:27:06

-That might be so, but we're

-treating this problem back to front.

0:27:060:27:11

-If we can get

-half a tonne of wet fish...

0:27:120:27:15

-..and sell that, then it proves

-the demand is there...

0:27:150:27:19

-..and gives the community a taster.

0:27:190:27:22

-That might

-inspire the fisherman to fish more.

0:27:220:27:26

-We're going to have to take

-whatever fish we can get...

0:27:260:27:30

-..before they cross the bridges

-and leave the island.

0:27:300:27:34

-In times of crisis,

-there's only one place to turn.

0:27:340:27:37

-The Menai Bridge Merched y Wawr.

0:27:380:27:40

-A sight for sore eyes!

0:27:420:27:44

-We look smart now.

0:27:450:27:47

-The ladies have come to the Lobster

-Pot processing plant in Cemaes.

0:27:470:27:51

-How far will they go?

0:27:520:27:53

-How far will they go?

-

-These will go to France.

0:27:530:27:55

-The aim is to acquire some of the

-produce for the Menai Bridge market.

0:27:550:27:59

-If you're willing to help,

-they're just about ready to go.

0:28:000:28:04

-Shall I put these in there?

0:28:040:28:06

-Are they safe?

0:28:060:28:09

-It's a business with an annual

-turnover of four million pounds.

0:28:090:28:13

-More than 97% of its customers...

0:28:160:28:18

-..are overseas.

0:28:180:28:21

-That's a very fierce one!

0:28:220:28:24

-There we go.

-I'll wrap them up nicely.

0:28:250:28:28

-They go to Spain, the Netherlands.

0:28:300:28:34

-Some have been going to China.

0:28:340:28:36

-Some have been going to China.

-

-Really?

0:28:360:28:37

-It's such a shame

-that we on Anglesey...

0:28:380:28:41

-But if local people wanted them,

-they could buy them.

0:28:410:28:45

-We've been doing this

-for many years...

0:28:450:28:49

-..and demand for our produce locally

-just isn't there.

0:28:490:28:55

-Would you have any lobsters for us

-for our venture in Menai Bridge?

0:28:550:29:00

-Yes, by all means.

0:29:000:29:03

-As long as you let us know

-when and how many you want.

0:29:030:29:07

-In here is Tracey.

0:29:070:29:10

-Before they go,

-the women meet Tracey...

0:29:110:29:14

-..who's in a fridge.

0:29:150:29:17

-She sells prepared crab.

0:29:170:29:19

-Thank you. Thank you very much.

0:29:190:29:23

-Wow! Look at this.

0:29:230:29:25

-It's been very interesting.

0:29:250:29:27

-What's sad is that

-we can't buy the produce ourselves.

0:29:270:29:32

-However,

-we were each given a present...

0:29:320:29:35

-..to take home with us.

0:29:350:29:37

-Look what they gave us.

0:29:370:29:39

-A crab each.

0:29:390:29:42

-That's what we'll have

-for dinner tonight.

0:29:420:29:45

-Before going to Merched y Wawr.

0:29:460:29:48

-The aim is to acquire the seafood...

0:29:520:29:55

-..before it crosses

-the bridges and leaves the island.

0:29:550:29:59

-They must first contact local

-fishermen to see what's available.

0:30:000:30:04

-Hello, mate. Alright?

0:30:050:30:07

-But I want to know how other

-fish markets acquire their fish.

0:30:090:30:13

-I'm going to Llandudno...

0:30:130:30:15

-..with Mora from Merched y Wawr

-and husband Harold.

0:30:160:30:19

-We travel 20 miles to here...

0:30:190:30:22

-..to buy our fish.

0:30:220:30:24

-Sonia Jones is the manager

-of this fish business...

0:30:260:30:29

-..the biggest of its kind

-in North Wales.

0:30:290:30:32

-How much

-of this fish is caught locally?

0:30:330:30:36

-There isn't much at the moment.

-The grey mullet's local.

0:30:360:30:41

-So is the sea bass.

0:30:410:30:43

-You don't have the variety...

0:30:440:30:47

-..in the waters of North Wales...

0:30:470:30:50

-..so we have to go to the market to

-buy Cornish lemon sole and hake...

0:30:500:30:55

-..to sell to our customers.

0:30:550:30:58

-They don't just buy fish

-from the large markets...

0:30:580:31:01

-..they also buy

-directly from local fishermen.

0:31:020:31:05

-Danny's just come in from Trefor.

0:31:060:31:08

-Danny's just come in from Trefor.

-

-He's a fisherman?

0:31:080:31:10

-Yes. He's brought sea bass.

0:31:100:31:13

-This is this morning's catch.

0:31:150:31:17

-Wonderful.

0:31:170:31:19

-Danny, you're the fisherman

-who caught this beautiful fish?

0:31:190:31:23

-I did, at five o'clock,

-just before the storm come.

0:31:240:31:27

-You're from Trefor, so the fish

-has come from the seas around Llyn.

0:31:270:31:32

-OK, the pricing now,

-what you get for the fish...

0:31:320:31:35

-..depends on how much fish you've

-caught, how much fish is out there?

0:31:360:31:40

-Quality, the amount at market.

0:31:400:31:42

-If the weather's poor this week,

-these might be the only ones.

0:31:420:31:46

-I could get double money.

0:31:460:31:48

-I could get double money.

-

-So this'll make you a bit of money?

0:31:480:31:50

-It'll pay for some

-Christmas presents for the kids.

0:31:500:31:54

-Fish must make a profit

-for everyone in the selling chain.

0:31:590:32:03

-Everyone wants their chunk of fish.

0:32:050:32:08

-Most fish is shared into four parts.

0:32:090:32:13

-The first part for the fisherman...

0:32:130:32:15

-..two parts

-for the large fish markets...

0:32:150:32:18

-..and the last part

-for shops like this one...

0:32:190:32:22

-..or a market in Menai Bridge.

0:32:220:32:24

-But by going directly

-to the fisherman...

0:32:250:32:29

-..that means that this part...

0:32:290:32:34

-..goes to the fisherman...

0:32:340:32:36

-..and this part goes to the venture,

-so it makes more sense...

0:32:360:32:42

-..to keep things locally

-and deal directly with fishermen.

0:32:430:32:47

-Seeing a professional fishmonger...

0:32:490:32:52

-..reminds me of another requirement.

0:32:530:32:55

-Who will prepare the fish

-for the customers?

0:32:560:32:59

-The schoolboys have already

-demonstrated their filleting skills.

0:32:590:33:04

-With a week to go, I'm sending them

-to London to hone their skills.

0:33:040:33:09

-Hello, lads.

0:33:150:33:17

-I'm Charlie.

0:33:170:33:19

-I'll take you around

-and show you Billingsgate.

0:33:190:33:23

-Billingsgate is

-the largest fish market in Britain.

0:33:250:33:29

-There's fish here that neither

-Dylan or I have seen before.

0:33:290:33:34

-A lot has come from India

-and many different places.

0:33:350:33:40

-Here's your live eels.

0:33:430:33:45

-They will not hurt you.

-Put your hand in.

0:33:450:33:48

-At 84 years old...

0:33:480:33:51

-..Charlie's one of the most

-experienced fishmongers in London.

0:33:510:33:55

-He's about to test

-the boys' skills...

0:33:560:33:58

-..with one of

-the hardest fish to fillet - plaice.

0:33:590:34:02

-Looks ever so clever...

0:34:020:34:05

-..but watch and listen

-and you'll soon learn.

0:34:050:34:08

-If I was going to fillet

-that plaice...

0:34:080:34:12

-..I would fillet

-taking the head off.

0:34:120:34:15

-Bring the knife tightly around.

0:34:150:34:18

-There's hardly any fish left.

0:34:200:34:22

-There's your plaice fillet. Now

-you do the same on the other side.

0:34:240:34:29

-That's what you're trying to do.

-Going to do it?

0:34:290:34:32

-The two guys are keen.

0:34:350:34:37

-If they're keen and they

-want to learn, they will learn.

0:34:370:34:41

-Same thing. How bad's that?

0:34:410:34:43

-Don't worry about it. Keep going.

0:34:430:34:47

-The lads

-learnt their craft on fishing boats.

0:34:480:34:51

-Fish is everything to Arwel.

0:34:510:34:54

-Since he's been with the lads

-on the fishing boats...

0:34:540:34:58

-..he's come out of his shell,

-really.

0:34:580:35:01

-He has the confidence to do

-anything. He's not afraid to try.

0:35:010:35:05

-If someone wants something done,

-Arwel will try his best to do it.

0:35:050:35:10

-He'll do anything for anyone.

0:35:100:35:13

-He's always prepared to do anything.

0:35:140:35:16

-He's altered a lot as a person.

0:35:170:35:20

-How good a job

-have you made of that?

0:35:200:35:22

-Pretty good?

0:35:230:35:24

-It's very good.

0:35:250:35:27

-You worked that out for yourself.

0:35:270:35:29

-Fishmongers down here go home

-and charge a fortune for fish...

0:35:300:35:34

-..and they couldn't do it

-as good as that.

0:35:340:35:37

-As they head home,

-Arwel and Dylan are confident...

0:35:380:35:41

-..about bringing a fish market

-back to Menai Bridge.

0:35:410:35:44

-If all the local shops

-and all the local people...

0:35:450:35:50

-..bought this fish locally...

0:35:500:35:53

-..it'd work.

0:35:530:35:55

-It's worked before,

-so why not do it again?

0:35:550:35:59

-The night before the market opens...

0:36:020:36:06

-..and the warehouse is almost ready.

0:36:060:36:09

-The display fridges arrive.

0:36:110:36:13

-Barry from Amlwch

-said he'd bring us prawns.

0:36:130:36:16

-Local fishermen have got in touch

-to say they have fish.

0:36:170:36:20

-None of us

-have any selling experience...

0:36:210:36:24

-..but by 12.00pm

-we'll know what we're doing.

0:36:240:36:27

-Say, "Hello. I'm selling the fish.

-This is lovely."

0:36:280:36:31

-There's room for Arwel and Dylan

-to fillet the fish...

0:36:320:36:35

-..but there's disagreement

-over the selling.

0:36:360:36:39

-This isn't a debate.

0:36:390:36:42

-Some people

-are there just for the sake of it.

0:36:420:36:46

-A lot of work has gone into this.

0:36:460:36:48

-I've just received a text

-from Barry, the Amlwch fisherman.

0:36:490:36:52

-There's bad news at the last minute.

0:36:530:36:56

-"I've had to get rid of the lobster.

-The rain has killed them."

0:36:560:37:00

-They were hoping to go out this

-morning but the weather's rubbish.

0:37:010:37:05

-There won't be any prawns either.

-Nothing at all.

0:37:060:37:09

-.

0:37:110:37:11

-Subtitles

0:37:150:37:15

-Subtitles

-

-Subtitles

0:37:150:37:17

-It might be

-a stormy morning in Menai Bridge...

0:37:190:37:23

-..but it's a very special day.

0:37:230:37:26

-After all the preparation, Menai

-Market will finally open today.

0:37:260:37:31

-It's stormy weather here. Let's hope

-it won't affect the big day.

0:37:310:37:36

-Three weeks ago,

-I set them the challenge...

0:37:370:37:41

-..of bringing fish

-back to this town.

0:37:410:37:44

-I'm about to go down there

-to see if they're ready.

0:37:440:37:48

-The team hasn't let me down.

0:37:510:37:53

-Wow!

0:37:530:37:55

-The warehouse

-looks colourful and industrious.

0:37:550:37:59

-I'm nervous, but once the produce

-is on display...

0:38:000:38:04

-..I'm sure I'll feel better then.

0:38:040:38:06

-In order to fill the fridges,

-local fishermen have agreed...

0:38:100:38:14

-..not to export all their produce

-and retain some for the market.

0:38:140:38:19

-Lee from Rhosneigr

-brings the first delivery.

0:38:190:38:22

-Today's price for the brown crab

-is 1.50 per kilogram....

0:38:230:38:27

-..and the lobster will be 16.

0:38:280:38:30

-They have 100 crabs

-and 60 lobsters for the market.

0:38:330:38:38

-Danny, the fisherman from Llyn,

-is next to arrive...

0:38:450:38:49

-..with more than 20

-wonderful sea bass.

0:38:500:38:53

-Menter Mon has acquired more fish

-via a local wholesaler.

0:38:540:38:58

-In no time at all,

-the fridges look full...

0:39:050:39:09

-..and there's

-a great variety on offer.

0:39:090:39:12

-The place looks amazing.

0:39:180:39:20

-To lend a helping hand is Sonia,

-the fishmonger from Llandudno.

0:39:230:39:27

-Sue Bracegirdle, Sonia.

0:39:280:39:30

-12.68.

0:39:310:39:32

-We could easily sell him for 20.

0:39:320:39:36

-What do you think?

0:39:360:39:37

-What do you think?

-

-No, that's too much.

0:39:370:39:39

-It looks great.

0:39:410:39:43

-It's like a proper market.

0:39:440:39:46

-I won't keep you

-because I know you're busy.

0:39:460:39:49

-There's a lot more to do

-but I just wanted a minute...

0:39:490:39:54

-..to remind you that three weeks ago

-this place was empty.

0:39:540:39:59

-Many of you didn't know each other.

0:39:590:40:02

-I want you to take a moment to look

-and see what you've achieved.

0:40:020:40:08

-This place looks,

-and if I may say so, smells...

0:40:090:40:13

-..like a fish market!

0:40:130:40:16

-Good luck.

0:40:160:40:18

-Good luck.

-

-All hands together. One, two, three!

0:40:180:40:20

-The people of Menai Bridge haven't

-seen a fishmonger's for many years.

0:40:220:40:27

-But today, that's about to change.

0:40:270:40:30

-Six, five...

0:40:310:40:32

-It was caught freshly this morning.

0:40:410:40:43

-It can't be any fresher.

-From there into here.

0:40:430:40:47

-Sonia'll do it.

0:40:470:40:49

-Sonia'll do it.

-

-Caught this morning.

0:40:490:40:50

-Your face says it all.

0:40:580:41:00

-I wasn't expecting this.

0:41:000:41:02

-Did you have your doubts?

0:41:020:41:05

-Did you have your doubts?

-

-Yes, I certainly had my doubts.

0:41:050:41:07

-If it's well supported,

-there's scope.

0:41:080:41:10

-Even if we sell all the produce

-and people can't buy any more...

0:41:110:41:15

-..at least

-it's the start of something.

0:41:160:41:18

-I'm keeping an eye

-on how it's going.

0:41:230:41:25

-Stock sold -

-I wonder if we can move this fish...

0:41:250:41:29

-..to the 100% marker

-by the end of the day?

0:41:290:41:33

-More importantly...

0:41:330:41:37

-..is Loss and Profit, which

-is important for any business.

0:41:370:41:41

-Will they be in the red,

-having made a loss, or in the black?

0:41:420:41:45

-We'll see.

0:41:450:41:47

-The warehouse is full

-and people are still arriving.

0:41:490:41:52

-A long queue is forming.

0:41:530:41:55

-The team is under pressure.

0:41:550:41:57

-We're trying to bag the crabs

-but it's a nightmare.

0:41:580:42:01

-We're looking for someone

-and they've disappeared...

0:42:030:42:07

-..or someone's

-not pulling their weight.

0:42:070:42:10

-I should be taking money

-instead of talking to you!

0:42:100:42:13

-What can I say?

0:42:180:42:20

-The biggest problem is that people

-want the fish filleted...

0:42:210:42:26

-..which puts Arwel and Dylan

-under enormous pressure.

0:42:260:42:30

-Ladies and gentlemen,

-can I have your attention?

0:42:300:42:34

-Thank you for being so patient.

0:42:340:42:39

-The place is heaving,

-as you can see.

0:42:390:42:42

-Enjoy yourselves

-and spend all your money!

0:42:420:42:45

-Everyone's working so hard.

0:42:490:42:52

-In terms of the customers, I hope

-it's a good experience for them.

0:42:520:42:58

-Let's find out.

0:42:580:43:00

-I'm sure it'll work in time...

0:43:000:43:02

-..but not during the first hour

-on the first day!

0:43:020:43:06

-We've come from Pwllheli.

0:43:060:43:07

-We've come from Pwllheli.

-

-Crikey!

0:43:070:43:09

-Who would've thought!

0:43:090:43:10

-Who would've thought!

-

-Where there's a will, there's a way.

0:43:100:43:13

-Incredible!

0:43:130:43:15

-To take some of the pressure

-off the counters...

0:43:160:43:19

-..Lee and Harold are selling

-crab and lobster at the door.

0:43:190:43:23

-I'm used to being

-by myself in a boat...

0:43:250:43:28

-..in my own space, type of thing.

0:43:280:43:32

-I'm not very good when

-it comes to dealing with people.

0:43:330:43:36

-It's good to know that

-the produce will stay on Anglesey...

0:43:360:43:41

-..and be eaten locally...

0:43:410:43:43

-..instead of it going abroad.

0:43:430:43:45

-There's only a few pieces left!

0:43:460:43:48

-Prime fish from Anglesey!

0:43:480:43:50

-Prime fish from Anglesey!

-

-We were trying to get fresh fish.

0:43:500:43:52

-The chef's been roped in to fillet

-because people want fish that much.

0:43:530:43:58

-You came here to have a look, Ellis.

0:43:590:44:01

-I came to buy fish,

-now I've ended up jumping in.

0:44:010:44:05

-I couldn't help myself!

0:44:060:44:07

-I couldn't help myself!

-

-You've been roped in!

0:44:070:44:09

-There just one fish left, a skate.

0:44:100:44:12

-As the last fish is sold...

0:44:130:44:15

-..Ellis wants to buy lobsters for

-his restaurant before they vanish.

0:44:150:44:21

-Are you after a good deal here? We

-might be able to offer it to you.

0:44:210:44:26

-8.50.

0:44:260:44:28

-Meet in the middle.

0:44:280:44:30

-8.50.

0:44:310:44:33

-Deal.

0:44:330:44:35

-What's going on?

-Are you doing deals now?

0:44:350:44:38

-Wholesale, almost!

0:44:380:44:40

-We'll have the oysters as well.

-We'll have the lot.

0:44:400:44:44

-Any freebies

-for filleting all those fish?

0:44:440:44:47

-I was surprised.

-They didn't even offer once.

0:44:470:44:50

-Though there's

-an hour to go until closing...

0:44:520:44:55

-..all the seafood has been sold.

0:44:550:44:57

-Fantastic.

0:45:000:45:01

-The turnout, as it were...

0:45:020:45:04

-..was miraculous.

0:45:050:45:07

-And the produce that's been sold.

0:45:070:45:10

-Fair play to Lee.

0:45:100:45:12

-I feel as if I've made a new friend.

0:45:120:45:15

-Crikey, that man works hard.

-You have to respect people like him.

0:45:150:45:20

-It's the end of the day, comrades...

0:45:220:45:26

-..so I've a few figures for you.

0:45:260:45:28

-You don't need me to tell you,

-but you've got rid of all the stock.

0:45:290:45:33

-You sold 100% of your stock.

0:45:340:45:36

-Now then, this is important.

0:45:380:45:41

-I can tell you you've spent

-over 1,000 on the stock.

0:45:420:45:48

-I can also tell you

-that you've taken...

0:45:480:45:51

-..1,545...

0:45:510:45:54

-..which means

-you're on the right side.

0:45:540:45:58

-That's very good.

0:46:000:46:02

-What's impressed me most

-is the fact you've put 400...

0:46:020:46:07

-..in the pocket

-of a local fisherman.

0:46:070:46:11

-Congratulations to you all!

0:46:110:46:14

-So many people asked if

-it was going to be a monthly market.

0:46:180:46:23

-It'd be good if a local

-or one of us could keep it going.

0:46:230:46:28

-Someone, some man has taken my

-phone number at Ysgol David Hughes.

0:46:280:46:33

-I hope it's to do with fish!

0:46:330:46:35

-He was very keen to know if

-we were doing this again in future.

0:46:360:46:40

-What should we do now? Pub?

0:46:410:46:43

-Well, what a day!

0:46:530:46:55

-I'll be honest, I've been

-pleasantly surprised today...

0:46:560:47:01

-..because I did have my doubts,

-I must admit.

0:47:010:47:04

-They brought

-the community together...

0:47:050:47:08

-..and they made valuable links

-with fishermen and businesses.

0:47:080:47:14

-The question now is,

-what happens next?

0:47:140:47:18

-Four months later and it's

-an exciting time for the venture.

0:47:190:47:24

-Dr Dylan is busy searching

-for grants to reopen the market...

0:47:240:47:28

-..and local businesses want to

-get their hands on Lee's produce...

0:47:280:47:34

-..before it's sold abroad.

0:47:340:47:36

-The Menai Market dream

-is still alive.

0:47:370:47:39

-S4C Subtitles by Adnod Cyf.

0:47:570:47:59

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0:47:590:47:59

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