Pennod 3 Cool Cymru


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-At the end of the 1990s,

-Cool Cymru was in full swing.

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-We felt like we were flying the flag

-in a new way.

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-It was a world stage for music.

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-These bands are special

-and we'll celebrate them.

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-Catatonia, Manic Street Preachers,

-Stereophonics, Super Furry Animals.

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-It produced films and actors and

-was home to a new National Assembly.

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-We shouted from the rooftops

-that we're Welsh!

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-This is the story

-of a special time...

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-..when Wales was cool

-at the end of the 20th century.

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-By the end of 1997...

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-..bands from Wales such as

-Manic Street Preachers...

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-..Super Furry Animals

-and Stereophonics...

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-..enjoyed chart success.

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-But the future of one band

-hung in the balance.

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-It depended upon an all-important

-recording session at Monnow Valley.

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-Nobody from the recording company

-turned up.

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-We didn't see anyone from the

-publishing company or management.

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-It was just the band.

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-Following poor album sales

-with Way Beyond Blue...

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-..Warners threatened

-to pull the plug on Catatonia.

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-The next album

-was the last chance...

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-..for Cerys Matthews and the boys.

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-This is Monnow Valley

-recording studio.

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-We spent a lot of time here.

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-In the old days, we had money to

-record for long periods of time.

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-I've spent around six months here.

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-I Am The Mob was the first track off

-the new album, International Velvet.

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-It nosedived in the chart

-and the band started to despair.

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-There's no such thing as luck

-in music.

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-You're either a successful or not.

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-But we'd been a little unlucky.

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-The outlook was bleak for us

-by the end of the year.

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-# But the demons

-never need to know #

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-At the same time, the Furries

-were busy filming in Columbia.

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-The furry five were set to record

-the third album, Guerrilla...

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-..at the Real World luxury studios.

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-Peter Gabriel's studios in Bath

-resembled a spaceship.

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-It was bigger than my house, garden

-and next door's house put together.

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-It was absolutely massive.

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-Cian's dog defecated

-in the corner of the studio.

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-We couldn't find it

-as the place was so big!

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-With Creation paying

-for the best studios...

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-..and videos shoots

-on the other side of the world...

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-..life was good.

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-We travelled a lot.

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-The music was important, but we had

-fun in the studio and experimented.

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-# Fire in my heart for you #

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-In the late 1990s,

-there was a boom in technology.

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-We were aware of its capabilities...

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-..and it enabled us

-to grab loops and experiment.

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-We didn't care if it sounded weird

-but we liked it and that was fine.

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-# Ooo-ooo-ooo-ooo #

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-It's impossible to second-guess

-what will be a single or a hit.

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-Do it and don't worry

-if it's a hit or not.

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-The Furries didn't worry

-about hits...

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-..but Catatonia's future

-relied on it.

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-I always feel happy here.

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-It's one of those places where

-you walk in and feel at home.

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-It's got a special ambience but not

-because it's set in the countryside.

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-Nothing can disrupt your muse.

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-We produced a lot

-of work in this room.

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-# I'd rather be liberated #

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-Following the hard work,

-in early 1998...

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-..Mulder and Scully was a hit.

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-# Stop doing what you #

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-This was a song was about

-The X Files characters...

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-..and was Catatonia's saving grace.

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-I recall the first time

-Mark played the chorus.

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-"Things are getting strange,

-I'm starting to worry"...

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-..followed, "This could be a case

-for Mulder and Scully."

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-I bust out laughing

-as it's so tongue-and-cheek...

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-..and what they called zeitgeist.

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-# This could be a case

-for Mulder and Scully #

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-People had listened to the song

-on the radio...

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-..and were singing our lyrics.

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-It was a great feeling.

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-Catatonia were a right here,

-right now, type of band.

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-# I'd rather be jumping ship #

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-I was driving from a gig in Scotland

-and listening to the top 40.

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-Catatonia were number three

-in the charts.

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-It was great because I thought,

-"I was right."

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-I pursued them when nobody else

-wanted to know or believed in them.

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-I thought, "I was right."

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-# Awaken sleepy Wales #

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-Then came the launch

-of International Velvet.

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-International Velvet was released

-and you felt a shift in the gear.

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-The song, International Velvet

-is the national anthem of Wales...

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-..as well as Hen Wlad Fy Nhadau...

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-..and Yma O Hyd by Dafydd Iwan.

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-I started to see the irony

-of an audience in Leeds...

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-..singing, "Everyday when I wake up,

-I thank the Lord I'm Welsh."

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-Earlier groups singing

-a single sentence in Welsh...

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-..were considered

-not commercial enough.

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-But Cool Cymru

-somehow opened the doors.

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-# Everyday when I wake up

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-# I thank the Lord I'm Welsh #

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-International Velvet

-soared up the charts.

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-The band gained global attention...

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-..but were blind to the hysteria

-as they were on tour in America.

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-I stepped off the bus into a sea

-of paparazzi and reporters.

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-I was wondering what was going on

-as nobody ever treated us like this.

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-But it proves how success can

-change the way people treat you.

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-# It was strange glue

-that held us together #

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-And nobody else received

-more attention than Cerys.

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-The Britpop scene

-was incredibly laddish.

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-We saw Noel and Liam in parkas

-and swigging lager.

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-It was a breath of fresh air

-seeing Cerys do this.

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-She was intelligent, interesting

-and an amazing frontwoman.

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-I was tarnished with this image...

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-..of a loud, rock chick,

-lager-swigging thing.

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-Cerys' personality suited that era.

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-Robbie Williams

-was a big character...

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-..and although Cerys

-was a lot more modest...

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-..she was that type of person

-who should be in the spotlight.

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-She personified

-this insightful character.

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-I didn't realize

-how famous she was becoming...

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-..until I spotted her

-on the magazine covers.

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-For Angharad Pearce Jones...

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-..sharing a house with Cerys

-felt slightly surreal.

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-The tour bus would pull up

-outside the house.

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-It was bigger than the house

-and it shrouded everything.

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-She'd wave goodbye before leaving...

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-..and return home tired

-before going on the next tour.

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-Whilst Cerys and Catatonia

-were fulfilling their dreams...

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-..the dreams of the Welsh band,

-60ft Dolls, were in tatters.

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-But in fact, the Dolls were

-falling apart from the outset.

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-The Dolls were a band that always

-fought with each other to be heard.

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-I was surprised

-we'd get to the end of the week.

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-It was that dysfunctional.

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-Despite being wild, when the Dolls

-were good, they were brilliant.

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-Their debut, The Big 3

-was incredibly popular.

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-It was an intense moment

-when asked how long will it last.

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-We made the second album

-and it was over.

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-It was just too much fun!

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-# In Alison's room #

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-The end of the Dolls

-brought a dose of reality.

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-It reminded you that

-Cool Cymru was a balloon...

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-..that could burst at any minute.

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-# 'Cos you and I know that

-it's all over the front page

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-# You give me road rage #

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-But for Catatonia, the success of

-International Velvet continued...

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-..with the catchy track, Road Rage.

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-# Thinking you maybe... #

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-The song reached number five

-in the British charts.

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-Cerys' unique vocals

-became a talking point.

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-I didn't think she had a very strong

-Welsh accent when singing the track.

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-A Cerys song

-sounds like Cerys Matthews.

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-Gruff sounds like Gruff

-and Kelly sounds like Kelly Jones.

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-It was a relief to know you didn't

-have to sing in an American accent.

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-The immense pressure

-eased for Catatonia...

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-..when recording at Monnow Valley...

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-..as International Velvet

-hit the top of the charts.

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-We're selling more than Robbie,

-All Saints and Madonna...

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-..selling more than Massive...

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-Gosh... not bad!

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-So who's number one then?!

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-It doesn't mean anything

-as Mr Blobby has been number one.

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-You can't trust the taste

-of the record-buying public.

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-It's best we forget

-that we're number one...

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-..and concentrate

-on our next record.

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-We viewed them as our group.

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-Catatonia belonged to Llanrwst and

-the town was bursting with pride.

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-It was like the fans were saying...

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-..after years of bands

-from Wales not making it...

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-..they're now making it

-and are brilliant and special.

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-This is our moment

-and we will celebrate them.

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-The Welsh were heading towards to

-a new millennium with confidence...

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-..and were ready to party.

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-.

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-Subtitles

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-Subtitles

-

-Subtitles

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-Hiya. Alright?

-Kelly from Stereophonics.

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-Following the success

-of Word Gets Around...

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-..expectations were high

-for album two...

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-..Performance and Cocktails.

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-# I've never been here before #

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-It's got good stuff and it still

-sounds like us but a lot better.

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-We play a lot better

-having toured for two years.

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-Many of the tracks on the album

-including Pick A Part That's New...

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-..were top ten hits.

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-The music video was based on

-the iconic film, The Italian Job.

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-Red, white and green.

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-Red, white and green.

-

-I'm red, white and blue.

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-We are the Welsh flag.

-The cars are the Welsh flag.

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-# All the things

-that you like to do #

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-Whilst the boys voiced

-their Welsh pride globally...

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-..a new political voice

-was about to be heard in Wales.

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-Following the 1997 Referendum

-and a victory for Devolution...

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-..the National Assembly for Wales

-was established.

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-After much deliberation...

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-..Cardiff Bay was chosen

-as home of the Assembly.

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-This is Ty Hywel.

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-It is home to the original

-National Assembly chamber.

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-Here, I was elected

-as Presiding Officer...

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-..and sat in the black chair.

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-Before the daily work started...

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-..a grand ceremony was needed

-to officially open the place.

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-The Queen visited this chamber

-with the Earl of Merioneth...

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-..the Duke of Edinburgh

-and the Prince of Wales.

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-The official opening of the newly

-established National Assembly...

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-..was in May 1999.

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-With modesty and pride...

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-..we gather today for this

-crossroad in Wales' history.

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-This opening marks a new

-and significant direction...

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-..in the way Wales is governed.

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-Decisions about Wales

-were now made in Wales.

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-Our votes decided on who governs us

-and the English didn't have a say.

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-That process of taking

-responsibility has been good.

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-The profile of Wales

-has been raised.

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-The Assembly got to work...

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-..and despite any doubts,

-the situation had changed.

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-It's remarkable at how

-politics in Wales has changed.

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-You won't find many people

-who don't believe in devolution.

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-It's created a situation where

-Wales is a political country...

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-..and not just an emotional one.

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-Establishing the Welsh Assembly had

-a direct impact on the music scene.

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-Bands from Wales were successful.

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-Radio 1 aired programmes from Wales,

-Scotland and Northern Ireland.

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-Bethan Elfyn and myself

-presented Session In Wales.

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-Huw Stephens and Bethan Elfyn

-are with you until ten tonight.

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-For both young presenters

-- Huw being 18...

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-..it was a golden opportunity.

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-It'll have a Welsh slant and focus

-on bands from North and South Wales.

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-It was the most amazing job

-and I was at the heart of it.

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-Bands were being creative

-and labels were launching.

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-It was all interesting.

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-The programme sounds like a Radio 1

-programme but with Welsh accents.

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-It was time to pay attention

-to what was happening in Wales.

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-I was telling the listeners

-about what I heard at gigs.

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-It was a very exciting time.

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-# The sun is shining

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-# We should be making hay #

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-Since the roaring success

-of International Velvet...

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-..Catatonia had been busy

-recording their next album.

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-By the time we released

-Equally Cursed and Blessed...

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-..everyone demanded

-another triple platinum album.

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-If you don't deliver it

-people lose bonuses and get angry.

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-# We're dead from the waist down #

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-Dead From The Waist Down is among

-one of the best songs we produced.

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-The chords are lovely

-and it's a lovely song.

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-It's one of my most

-proudest achievements.

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-# Make hay not war #

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-The album's release coincided

-with a series of gigs in Wales...

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-..called The Home Internationals.

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-The biggest of them all

-was held at Margam Park.

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-One minute they were in Aberystwyth

-performing to an audience of 300...

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-..and then they played at

-Margam Park in Port Talbot.

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-It was a huge gig that pulled

-a crowd of over 30,000 people.

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-The band felt uneasy as we weren't

-at our best in that type of gig.

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-The Abba tribute band,

-Bjorn Again...

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-..and Big Leaves

-were the support acts.

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-It's one of the best gigs I've done.

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-It was amazing.

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-There was thunder and lightning

-this morning...

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-..but we stepped on stage

-and the sun shone.

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-We've done something right.

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-Ian Brown is here.

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-He used to sing

-with The Stone Roses...

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-..and he's here with me.

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-For those who were there,

-it was an unforgettable night.

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-# Tedium is overcome #

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-I remember there being a lot of mud.

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-The Wales On Sunday headline read,

-'Splatter-tonia!'

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-# I know you'd rather be #

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-# When I think about it

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-# He's watching every word you say #

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-The summer celebrations of 1999...

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-..continued with a huge

-Stereophonics concert...

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-..at Swansea's Morfa Stadium.

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-We do big shows at Morfa and Cardiff

-Castle because nobody's done that.

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-The Performance and Cocktails album

-had topped the charts...

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-..and over 50,000 fans

-flew the Welsh flag at Morfa.

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-# The bartender

-and the thief are lovers #

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-It was an incredibly patriotic gig.

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-But for some press members,

-it was a little too eccentric.

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-If you can say you live in Wales

-and it's separate to England...

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-..then that's good enough.

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-If it makes one thick American know

-where Wales is, then I'll be happy.

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-In the 1980s,

-Britain was gripped by a recession.

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-Our cities had received

-very little investment.

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-By the 1990s...

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-..the government in London realized

-the economy had began to improve...

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-..and it was time to pour money back

-into construction.

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-When you build something,

-you create work...

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-..but you also make a statement.

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-From the A55 Tunnel in Conwy

-to the Second Severn Crossing...

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-..and the Cardiff Bay Barrage...

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-..one of Europe's largest

-civil engineering projects...

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-..the Welsh landscape

-was being transformed.

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-The Bay also welcomed Wales'

-first five-star hotel.

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-I wonder if it's comfortable.

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-Yes, it is.

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-But to top it off...

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-..the national rugby team's home

-was redeveloped...

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-..as the Millennium Stadium.

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-We're building the finest stadium

-in the world...

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-..and Wales would be proud of.

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-People were amazed by

-the new stadium.

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-You were still close to the pitch

-and views at the back were great.

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-People from across the globe

-look at the stadium...

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-..and think it's world-class.

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-The world-class stadium welcomed

-world-famous Welsh performers...

0:20:180:20:23

-..to sing in front of thousands.

0:20:240:20:27

-# All the world in union

0:20:280:20:30

-# The world as one #

0:20:300:20:34

-The 1999 Rugby World Cup in Wales is

-part of Wales' story of modernizing.

0:20:350:20:41

-A country where things happen.

0:20:410:20:44

-# One heart #

0:20:440:20:46

-It was amazing to attend

-the opening of the stadium.

0:20:460:20:52

-# And live with dignity #

0:20:520:20:58

-The stadium's roof opened...

0:20:580:21:00

-..as some of Wales' biggest stars

-entertained the crowd.

0:21:010:21:05

-They erected a stage

-on the pitch...

0:21:090:21:12

-..and sent us out

-to mime to International Velvet.

0:21:120:21:15

-For some reason, we filled our

-dressing room with cans of Stella.

0:21:160:21:20

-By the time we walked on the pitch

-with instruments in our hands...

0:21:200:21:26

-..I was blind drunk.

0:21:260:21:29

-# Everyday when I wake up #

0:21:300:21:36

-I was trying not to fall over.

0:21:360:21:39

-I recall coming off the pitch

-and waving like I was Joey Jones.

0:21:400:21:45

-But I don't recall

-being on stage at all.

0:21:460:21:48

-# I thank the Lord I'm Welsh #

0:21:490:21:52

-Despite Wales bowing out

-in the quarter finals...

0:21:520:21:55

-..it proved we could host

-an international tournament...

0:21:560:21:59

-..with plenty of style.

0:22:000:22:02

-# Welsh! #

0:22:020:22:04

-The stadium wasn't only

-a playing field.

0:22:080:22:11

-A huge gig was held on New Year's

-Eve to welcome the new millennium.

0:22:110:22:16

-And who better to host the party

-than the Manic Street Preachers.

0:22:170:22:22

-# Drinking water to stay thin

0:22:230:22:26

-# Or is it to purify

0:22:270:22:30

-# I love you all the same #

0:22:300:22:33

-They were great at

-celebrating being Welsh.

0:22:330:22:37

-They'd gone from complaining about a

-childhood in small Welsh villages...

0:22:370:22:42

-..to this representative band with

-a flag on Nicky Wire's bass guitar.

0:22:420:22:48

-They've taken the flag around the

-globe and to worldwide audiences.

0:22:480:22:53

-# But you stole the sun

-from my heart #

0:22:530:22:57

-They counted down

-to the new millennium.

0:22:580:23:01

-It was amazing to be there

-and see one of my favourite bands...

0:23:010:23:05

-..counting down

-to the new millennium.

0:23:050:23:09

-BIG BEN CHIMES

0:23:100:23:11

-As the party raised the roof...

0:23:130:23:16

-..it was clear that Wales was in a

-great place for the new millennium.

0:23:170:23:21

-But how long would this

-Cool Cymru confidence last?

0:23:220:23:26

-S4C Subtitles by Tinopolis

0:23:440:23:46

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