Pennod 1 #swn10


Pennod 1

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-The Swn Festival. 127 performers.

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-11 venues.

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-Over three days in Wales' capital.

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-It was established

-by Huw Stephens and John Rostron.

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-It's now a familiar platform

-for new Welsh talent...

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-..with some global acts

-part of its history.

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-It's a pioneering festival

-and it was unique when it started.

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-There were few city-based festivals.

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-Swn is great for giving new bands

-a platform. Especially Welsh bands.

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-It's a great platform

-for contemporary music.

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-It shows that it's become part

-of the establishment...

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-..when it's spoken about

-in the same terms as the Eisteddfod.

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-An important part of the musical

-calendar, in Wales and Cardiff.

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-As we celebrate the 10th Swn,

-you have an access all areas pass.

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-The hard work needed

-to organise a festival.

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-Friday morning

-and Spring King have cancelled.

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-Where did it all begin?

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-It was a time when you waited

-for things to come to Cardiff.

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-Unless you organise it,

-it won't come.

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-Performances from new performers

-and old favourites.

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-It shows Cardiff at its best.

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-Womanby Street is incredible.

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-Seldom do you get everyone

-from that community...

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-..in the same place

-at the same time.

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-The freaks and weirdoes

-all come out - it's a lot of fun.

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-John and I are friends first

-and businessmen second.

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-That shows! Look at Swn's record

-and what's happened over 10 years.

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-I met John Rostron when

-I was in Ysgol Glantaf in Cardiff.

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-I took a CD review

-into an office in town.

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-I went in and asked for the editor.

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-John was the editor.

-He took it and published it.

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-In the partnership

-between Huw and John...

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-..you have two different people

-coming together.

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-I would say that John's more

-pragmatic and Huw's more creative.

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-He's full of ideas.

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-Both elements work well together...

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-..when you have two people

-trying to realise ideas.

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-The relationship

-between Huw and John is cute.

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-When the festival began...

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-..they were in a tiny office -

-it was no bigger than a cupboard!

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-John sat behind his computer

-and Huw sat next to him...

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-..listening to music saying,

-"What about that one, John?"

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-They bounced off each other...

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-..listening to the music

-like teenage boys.

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-Three days before Swn and John

-and his team are under pressure...

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-..before the opening night.

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-He's the type of man

-who enjoys life.

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-He really does.

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-He truly loves bringing music

-into people's lives.

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-The stress isn't obvious

-but it's still there.

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-He's so busy. It takes up

-so much of his time and energy.

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-He's forever thinking

-about the next step.

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-There's always something to do.

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-We've had a few bumps. We need

-to gross more than we spend.

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-Which at this point we haven't done.

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-If this was run

-by a multi-national...

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-..there'd be no balloons,

-no chocolate...

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-If a consultant came in, they'd

-be like, "What are you doing?"

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-The idea of Swn is not original.

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-There were festivals like

-In The City in Manchester...

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-..Airwaves

-in Reykjavik in Iceland...

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-..South By Southwest

-in Austin Texas.

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-We were sitting on a pavement

-in the middle of 6th Street...

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-..and we had a couple of beers...

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-..and the sun was going down,

-full of people.

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-I picked up a leaflet...

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-..about the economic impact

-of South By on Austin.

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-It was a time when you waited...

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-..for exciting things

-to come to Cardiff...

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-..and you realise unless

-you organise it, it won't come.

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-We just said why don't we do this

-in Cardiff?

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-I was walking down the street

-in South By Southwest...

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-..with you and Gareth Bonello

-thinking about the name Swn.

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-We came up with Nodyn, 'Diff Fest,

-terrible, terrible name...

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-..and I came up with Swn.

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-Then the name Swn stuck.

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-I was in South By Southwest

-earlier that year.

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-I wasn't sure

-if it would work in Cardiff.

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-Compare Austin in springtime

-with Cardiff in the autumn.

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-During the first year, we sat down

-with a pen and some paper...

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-..and wrote a list of the bands we

-liked and who we wanted to perform.

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-We imagined what Swn

-would look like in Cardiff.

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-I naively thought it was putting

-lots of gigs on at the same time.

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-Oh, God, it's not that,

-it's so much more complicated.

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-Two days before Swn 10 opens.

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-There's a lot to do but an

-army of volunteers has arrived.

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-It's not a birthday

-without balloons!

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-I lived in a bilingual world.

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-I spoke Welsh and English,

-listened to music in both languages.

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-I presented on Radio 1 in English

-and Radio Cymru in Welsh.

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-Bandit on S4C.

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-I didn't see a problem

-in putting a line-up together...

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-..with bands such as

-Derwyddon Dr Gonzo, Genod Droog...

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-..dovetailed with Truckers of Husk

-and Future of the Left.

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-That was an important part of Swn.

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-Ani Glass

-is an electronic pop artist...

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-..one of a number of Swn's

-bilingual performers.

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-I'm from Cardiff.

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-I moved away, to study in London.

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-I then moved back

-and learnt more about Cardiff.

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-It's the inspiration for my art,

-and life in general.

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-Finding out more about my home city.

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-What I do a lot

-is record street sounds.

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-Cardiff is part of my songs,

-quietly in the background.

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-It's background noise really

-but it gives added depth...

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-..and puts Cardiff

-at the heart of the song.

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-It's important

-to have festivals like Swn...

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-..and artistic festivals

-in Cardiff.

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-It provides opportunities

-for people on every level.

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-For example, I'm only just starting

-out with my musical career...

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-..and I can perform

-with experienced musicians.

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-It's an inspiration.

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-I've performed

-with successful bands...

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-..but it's nice seeing

-new performers emerging.

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-One day before Swn 10 opens.

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-Huw joins John for the last-minute

-preparations in Womanby Street.

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-The next time The Vaccines come

-to Cardiff, they'll play to 5,000.

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-When they performed at Swn, there

-were 60 people upstairs in Dempseys.

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-You won't get mainstream culture

-or big bands...

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-..achieving success

-around the world...

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-..without those

-small, intimate gigs.

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-Womanby Street is famous.

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-Without Womanby Street...

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-..where you have

-one, two, three, four, five...

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-..six, seven, eight, nine,

-ten, eleven performing venues...

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-..without Womanby Street,

-there'd be no Swn.

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-Thank you, Womanby Street.

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-You've got

-Let's Eat Grandma playing...

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-..who were

-on Jools Holland recently.

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-Yeah, this week.

-They're in the Moon Club.

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-They won't be able to get in.

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-They won't be able to get in.

-

-That's the stuff that's magic.

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-When we book them,

-you've got no idea.

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-Then we had an email to say they

-might play Later With Jools Holland.

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-That'll be packed now.

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-That's the point with Swn.

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-We started it to make it happen.

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-It's like the Eisteddfod - a lot

-of people doing a lot of things.

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-Without them it wouldn't happen.

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-The same happens with Swn.

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-We're grateful to everyone

-who's worked on it.

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-We have so much talent in Wales.

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-It's important to take pride

-in that talent.

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-We're providing opportunities.

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-Kizzy Crawford

-writes wonderful songs...

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-..and is making a name for herself

-as a songwriter.

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-She's special.

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-This year, for Swn 10, John has

-set up with Cardiff University...

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-..and Cardiff Contemporary

-a Swn museum.

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-Posters, tickets, Radiohead

-playing in Cardiff in 1997.

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-2000, October, PJ Harvey...

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-..And You Will Knows Us by

-the Trail Of The Dead and Tystion!

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-Steffan Cravos, One Live in Cardiff.

-John Peel Show Presents.

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-This is my favourite T-shirt...

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-..from Swn 2008.

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-A mountain of people.

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-This T-shirt from the 60ft Dolls

-is rare - I've never seen it before.

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-An amazing band from Newport.

-It's nice to see them here.

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-People know about the bands,

-remember going to see them.

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-It brings back memories.

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-In case you need more than a T-shirt

-to remember the first Swn...

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-There wasn't a lot of people out,

-a few hundred came out.

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-They had a really great time.

-They loved it.

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-There were handfuls of people

-I was falling out with...

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-..because we owed them money

-or I was late paying.

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-I was destroying relationships

-as I went...

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-..because I was obsessed with

-trying to do something really good.

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-The first year,

-when the festival was established...

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-..we separated.

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-That says a lot.

-We'd been together for five years.

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-I'm sure it was a big part of it.

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-It took up so much of his life...

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-..and I felt like a small part

-of his life at the time.

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-I didn't attend the first Swn.

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-I put a lot of money

-into the first Swn, invested money.

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-We lost a lot of money

-that first year.

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-I say 20,000 because I obliterated

-from my mind what the debt was.

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-Subtitles

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-Subtitles

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-The first morning of Swn and

-things aren't quite going to plan.

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-Friday morning

-and Spring King have cancelled.

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-It's tough having somebody

-cancel on the day, that's hard.

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-We've been trying to find

-a replacement...

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-..so that we can replace

-and announce.

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-John puts so much

-into everything he does.

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-If he's organising a gig, running

-a marathon or organising Swn...

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-..he puts his time

-and life into it.

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-After Swn, he's knackered.

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-Luckily for John,

-Estrons step in to save the day.

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-An English band

-dropped out of the bill...

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-..so John phoned us up

-and we stepped in at the 11th hour.

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-We're excited about it -

-a large audience.

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-We've just come off a six-week tour

-so we're ready.

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-It's nice being back.

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-I love Swn. It brings everyone

-together in Cardiff.

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-It reminds

-the world and the media...

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-..that Cardiff has a vibrant scene

-and it's always had one.

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-It just means a lot to me.

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-What's also been brill

-about Swn over the years...

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-..is that performers from Wales...

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-..are given a good platform

-and good audiences.

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-Seeing someone like Meilyr playing

-on the Friday night is great.

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-He's been in different bands.

-He's released his first solo album.

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-It's great to see him at Swn.

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-Meilyr performed with

-Radio Luxembourg at the first Swn.

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-With only hours to go,

-Meilyr Jones and his band...

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-..go through their sound check.

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-There are parts in the gig where

-we don't even know what's happening.

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-Some parts - I hope it goes well!

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-Or terribly bad!

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-Dan the soundman texted me.

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-"What's the set list for tonight?"

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-I've been putting it off,

-not looking at the text.

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-Yeah.

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-Does it feel right for you?

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-The performance

-feels absolutely great.

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-It's just literally where I'm asking

-for loads more bass, I can't hear.

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-It feels like there's a bass

-and bass drum and harpsichord there.

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-There's nothing in the middle.

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-I've never played in the Tramshed.

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-The sound can be strange

-in large places when they're empty.

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-The sound guys always say

-when there are people in the room...

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-..it'll be alright.

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-So, I hope it's fine.

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-Despite his concerns, Meilyr

-and his band head for Spillers...

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-..the world's oldest record shop.

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-John's jumping

-from the frying pan into the fire.

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-Although he's never

-played a musical instrument...

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-..he's part of Swn's band -

-Adverse Camber.

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-This will be their first gig and we

-join them for the final rehearsal.

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-It appears

-that they have a long way to go.

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-Just warming up.

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-I've put on 10 Swn festivals,

-Dim Swn festivals...

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-..throw it at me, it's fine.

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-This I've never done

-before in my life - I'm bricking it.

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-As the sun sets,

-doors open on the opening night.

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-We're 15 minutes away

-from doors opening.

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-We've had cancelled bands,

-water falling off a lorry...

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-..ticket lists

-that didn't make sense.

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-We're fine, we're good,

-it's going to be busy.

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-I love Swn. I've been

-coming to Swn for seven years.

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-The first time I came, I was 16.

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-I started working as a volunteer

-when I was 18.

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-Tenth year this year,

-the line-up is amazing.

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-I'm looking forward to it.

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-The fierce sound of Estrons

-is popular with the crowd.

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-There are people in higher positions

-than us telling us to stop.

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-This ex-record company executive...

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-..lovely guy, he'd offered

-to cast an eye over our finances.

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-I sent our budget to him.

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-He looked at it

-and just chucked it back at me...

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-..and went,

-"There's no meat on those bones."

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-Heart-breaking.

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-It's not going to make a profit.

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-That inspired us to carry on.

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-We did it

-so people could hear bands...

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-..to allow bands to play live...

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-..and to give Cardiff

-a festival like Swn.

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-Meilyr and his band

-are preparing to take to the stage.

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-Fingers crossed

-the sound will be OK.

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-In the next programme,

-is the pressure too much for John?

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-I was close to a breakdown.

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-We meet future stars of Wales.

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-Will this be the last Swn ever?

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-If Swn ended,

-it would be on our terms, I think.

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-That's not always a bad thing.

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-Join us for the second part

-of Swn 10.

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-S4C Subtitles by Adnod Cyf.

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