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-The Swn Festival. 127 performers. | 0:00:23 | 0:00:27 | |
-11 venues. | 0:00:31 | 0:00:33 | |
-Over three days in Wales' capital. | 0:00:36 | 0:00:38 | |
-It was established -by Huw Stephens and John Rostron. | 0:00:39 | 0:00:42 | |
-It's now a familiar platform -for new Welsh talent... | 0:00:43 | 0:00:46 | |
-..with some global acts -part of its history. | 0:00:47 | 0:00:50 | |
-It's a pioneering festival -and it was unique when it started. | 0:00:50 | 0:00:55 | |
-There were few city-based festivals. | 0:00:56 | 0:00:58 | |
-Swn is great for giving new bands -a platform. Especially Welsh bands. | 0:00:58 | 0:01:03 | |
-It's a great platform -for contemporary music. | 0:01:03 | 0:01:07 | |
-It shows that it's become part -of the establishment... | 0:01:11 | 0:01:14 | |
-..when it's spoken about -in the same terms as the Eisteddfod. | 0:01:14 | 0:01:18 | |
-An important part of the musical -calendar, in Wales and Cardiff. | 0:01:19 | 0:01:24 | |
-As we celebrate the 10th Swn, -you have an access all areas pass. | 0:01:24 | 0:01:28 | |
-The hard work needed -to organise a festival. | 0:01:29 | 0:01:31 | |
-Friday morning -and Spring King have cancelled. | 0:01:31 | 0:01:34 | |
-Where did it all begin? | 0:01:35 | 0:01:36 | |
-It was a time when you waited -for things to come to Cardiff. | 0:01:37 | 0:01:41 | |
-Unless you organise it, -it won't come. | 0:01:41 | 0:01:44 | |
-Performances from new performers -and old favourites. | 0:01:44 | 0:01:49 | |
-It shows Cardiff at its best. | 0:01:50 | 0:01:53 | |
-Womanby Street is incredible. | 0:01:53 | 0:01:55 | |
-Seldom do you get everyone -from that community... | 0:01:56 | 0:01:59 | |
-..in the same place -at the same time. | 0:01:59 | 0:02:02 | |
-The freaks and weirdoes -all come out - it's a lot of fun. | 0:02:02 | 0:02:06 | |
-John and I are friends first -and businessmen second. | 0:02:13 | 0:02:18 | |
-That shows! Look at Swn's record -and what's happened over 10 years. | 0:02:18 | 0:02:24 | |
-I met John Rostron when -I was in Ysgol Glantaf in Cardiff. | 0:02:25 | 0:02:29 | |
-I took a CD review -into an office in town. | 0:02:29 | 0:02:34 | |
-I went in and asked for the editor. | 0:02:35 | 0:02:37 | |
-John was the editor. -He took it and published it. | 0:02:38 | 0:02:41 | |
-In the partnership -between Huw and John... | 0:02:42 | 0:02:45 | |
-..you have two different people -coming together. | 0:02:45 | 0:02:49 | |
-I would say that John's more -pragmatic and Huw's more creative. | 0:02:50 | 0:02:54 | |
-He's full of ideas. | 0:02:55 | 0:02:56 | |
-Both elements work well together... | 0:02:57 | 0:02:59 | |
-..when you have two people -trying to realise ideas. | 0:02:59 | 0:03:03 | |
-The relationship -between Huw and John is cute. | 0:03:03 | 0:03:06 | |
-When the festival began... | 0:03:07 | 0:03:08 | |
-..they were in a tiny office - -it was no bigger than a cupboard! | 0:03:09 | 0:03:13 | |
-John sat behind his computer -and Huw sat next to him... | 0:03:14 | 0:03:19 | |
-..listening to music saying, -"What about that one, John?" | 0:03:19 | 0:03:24 | |
-They bounced off each other... | 0:03:24 | 0:03:26 | |
-..listening to the music -like teenage boys. | 0:03:26 | 0:03:29 | |
-Three days before Swn and John -and his team are under pressure... | 0:03:30 | 0:03:34 | |
-..before the opening night. | 0:03:34 | 0:03:37 | |
-He's the type of man -who enjoys life. | 0:03:38 | 0:03:41 | |
-He really does. | 0:03:41 | 0:03:43 | |
-He truly loves bringing music -into people's lives. | 0:03:43 | 0:03:48 | |
-The stress isn't obvious -but it's still there. | 0:03:49 | 0:03:52 | |
-He's so busy. It takes up -so much of his time and energy. | 0:03:52 | 0:03:57 | |
-He's forever thinking -about the next step. | 0:03:58 | 0:04:01 | |
-There's always something to do. | 0:04:01 | 0:04:03 | |
-We've had a few bumps. We need -to gross more than we spend. | 0:04:03 | 0:04:08 | |
-Which at this point we haven't done. | 0:04:09 | 0:04:12 | |
-If this was run -by a multi-national... | 0:04:12 | 0:04:15 | |
-..there'd be no balloons, -no chocolate... | 0:04:15 | 0:04:18 | |
-If a consultant came in, they'd -be like, "What are you doing?" | 0:04:18 | 0:04:23 | |
-The idea of Swn is not original. | 0:04:24 | 0:04:26 | |
-There were festivals like -In The City in Manchester... | 0:04:26 | 0:04:30 | |
-..Airwaves -in Reykjavik in Iceland... | 0:04:30 | 0:04:32 | |
-..South By Southwest -in Austin Texas. | 0:04:32 | 0:04:35 | |
-We were sitting on a pavement -in the middle of 6th Street... | 0:04:35 | 0:04:38 | |
-..and we had a couple of beers... | 0:04:39 | 0:04:41 | |
-..and the sun was going down, -full of people. | 0:04:41 | 0:04:44 | |
-I picked up a leaflet... | 0:04:44 | 0:04:46 | |
-..about the economic impact -of South By on Austin. | 0:04:46 | 0:04:51 | |
-It was a time when you waited... | 0:04:52 | 0:04:54 | |
-..for exciting things -to come to Cardiff... | 0:04:55 | 0:04:59 | |
-..and you realise unless -you organise it, it won't come. | 0:04:59 | 0:05:04 | |
-We just said why don't we do this -in Cardiff? | 0:05:04 | 0:05:08 | |
-I was walking down the street -in South By Southwest... | 0:05:08 | 0:05:12 | |
-..with you and Gareth Bonello -thinking about the name Swn. | 0:05:12 | 0:05:16 | |
-We came up with Nodyn, 'Diff Fest, -terrible, terrible name... | 0:05:17 | 0:05:22 | |
-..and I came up with Swn. | 0:05:22 | 0:05:24 | |
-Then the name Swn stuck. | 0:05:24 | 0:05:25 | |
-I was in South By Southwest -earlier that year. | 0:05:26 | 0:05:29 | |
-I wasn't sure -if it would work in Cardiff. | 0:05:29 | 0:05:32 | |
-Compare Austin in springtime -with Cardiff in the autumn. | 0:05:32 | 0:05:36 | |
-During the first year, we sat down -with a pen and some paper... | 0:05:36 | 0:05:40 | |
-..and wrote a list of the bands we -liked and who we wanted to perform. | 0:05:41 | 0:05:45 | |
-We imagined what Swn -would look like in Cardiff. | 0:05:45 | 0:05:49 | |
-I naively thought it was putting -lots of gigs on at the same time. | 0:05:49 | 0:05:53 | |
-Oh, God, it's not that, -it's so much more complicated. | 0:05:53 | 0:05:56 | |
-Two days before Swn 10 opens. | 0:06:00 | 0:06:02 | |
-There's a lot to do but an -army of volunteers has arrived. | 0:06:02 | 0:06:07 | |
-It's not a birthday -without balloons! | 0:06:08 | 0:06:10 | |
-I lived in a bilingual world. | 0:06:15 | 0:06:17 | |
-I spoke Welsh and English, -listened to music in both languages. | 0:06:18 | 0:06:21 | |
-I presented on Radio 1 in English -and Radio Cymru in Welsh. | 0:06:22 | 0:06:25 | |
-Bandit on S4C. | 0:06:25 | 0:06:27 | |
-I didn't see a problem -in putting a line-up together... | 0:06:27 | 0:06:31 | |
-..with bands such as -Derwyddon Dr Gonzo, Genod Droog... | 0:06:31 | 0:06:35 | |
-..dovetailed with Truckers of Husk -and Future of the Left. | 0:06:36 | 0:06:40 | |
-That was an important part of Swn. | 0:06:41 | 0:06:44 | |
-Ani Glass -is an electronic pop artist... | 0:06:46 | 0:06:48 | |
-..one of a number of Swn's -bilingual performers. | 0:06:49 | 0:06:53 | |
-I'm from Cardiff. | 0:07:05 | 0:07:06 | |
-I moved away, to study in London. | 0:07:07 | 0:07:10 | |
-I then moved back -and learnt more about Cardiff. | 0:07:10 | 0:07:14 | |
-It's the inspiration for my art, -and life in general. | 0:07:14 | 0:07:17 | |
-Finding out more about my home city. | 0:07:17 | 0:07:20 | |
-What I do a lot -is record street sounds. | 0:07:25 | 0:07:29 | |
-Cardiff is part of my songs, -quietly in the background. | 0:07:29 | 0:07:33 | |
-It's background noise really -but it gives added depth... | 0:07:34 | 0:07:38 | |
-..and puts Cardiff -at the heart of the song. | 0:07:39 | 0:07:43 | |
-It's important -to have festivals like Swn... | 0:07:43 | 0:07:47 | |
-..and artistic festivals -in Cardiff. | 0:07:48 | 0:07:50 | |
-It provides opportunities -for people on every level. | 0:07:50 | 0:07:54 | |
-For example, I'm only just starting -out with my musical career... | 0:07:54 | 0:07:59 | |
-..and I can perform -with experienced musicians. | 0:08:00 | 0:08:04 | |
-It's an inspiration. | 0:08:05 | 0:08:07 | |
-I've performed -with successful bands... | 0:08:07 | 0:08:09 | |
-..but it's nice seeing -new performers emerging. | 0:08:10 | 0:08:13 | |
-One day before Swn 10 opens. | 0:08:13 | 0:08:16 | |
-Huw joins John for the last-minute -preparations in Womanby Street. | 0:08:16 | 0:08:23 | |
-The next time The Vaccines come -to Cardiff, they'll play to 5,000. | 0:08:23 | 0:08:29 | |
-When they performed at Swn, there -were 60 people upstairs in Dempseys. | 0:08:30 | 0:08:34 | |
-You won't get mainstream culture -or big bands... | 0:08:39 | 0:08:46 | |
-..achieving success -around the world... | 0:08:46 | 0:08:49 | |
-..without those -small, intimate gigs. | 0:08:49 | 0:08:52 | |
-Womanby Street is famous. | 0:08:53 | 0:08:55 | |
-Without Womanby Street... | 0:08:55 | 0:08:57 | |
-..where you have -one, two, three, four, five... | 0:08:57 | 0:09:00 | |
-..six, seven, eight, nine, -ten, eleven performing venues... | 0:09:00 | 0:09:07 | |
-..without Womanby Street, -there'd be no Swn. | 0:09:07 | 0:09:11 | |
-Thank you, Womanby Street. | 0:09:11 | 0:09:13 | |
-You've got -Let's Eat Grandma playing... | 0:09:14 | 0:09:17 | |
-..who were -on Jools Holland recently. | 0:09:17 | 0:09:20 | |
-Yeah, this week. -They're in the Moon Club. | 0:09:20 | 0:09:23 | |
-They won't be able to get in. | 0:09:23 | 0:09:24 | |
-They won't be able to get in. - -That's the stuff that's magic. | 0:09:24 | 0:09:26 | |
-When we book them, -you've got no idea. | 0:09:26 | 0:09:29 | |
-Then we had an email to say they -might play Later With Jools Holland. | 0:09:29 | 0:09:34 | |
-That'll be packed now. | 0:09:34 | 0:09:36 | |
-That's the point with Swn. | 0:09:36 | 0:09:38 | |
-We started it to make it happen. | 0:09:39 | 0:09:43 | |
-It's like the Eisteddfod - a lot -of people doing a lot of things. | 0:09:43 | 0:09:47 | |
-Without them it wouldn't happen. | 0:09:47 | 0:09:50 | |
-The same happens with Swn. | 0:09:50 | 0:09:53 | |
-We're grateful to everyone -who's worked on it. | 0:09:53 | 0:09:56 | |
-We have so much talent in Wales. | 0:10:00 | 0:10:02 | |
-It's important to take pride -in that talent. | 0:10:02 | 0:10:05 | |
-We're providing opportunities. | 0:10:05 | 0:10:08 | |
-Kizzy Crawford -writes wonderful songs... | 0:10:08 | 0:10:11 | |
-..and is making a name for herself -as a songwriter. | 0:10:11 | 0:10:14 | |
-She's special. | 0:10:15 | 0:10:16 | |
-This year, for Swn 10, John has -set up with Cardiff University... | 0:11:33 | 0:11:37 | |
-..and Cardiff Contemporary -a Swn museum. | 0:11:37 | 0:11:40 | |
-Posters, tickets, Radiohead -playing in Cardiff in 1997. | 0:11:48 | 0:11:54 | |
-2000, October, PJ Harvey... | 0:11:55 | 0:11:58 | |
-..And You Will Knows Us by -the Trail Of The Dead and Tystion! | 0:11:58 | 0:12:02 | |
-Steffan Cravos, One Live in Cardiff. -John Peel Show Presents. | 0:12:02 | 0:12:07 | |
-This is my favourite T-shirt... | 0:12:07 | 0:12:09 | |
-..from Swn 2008. | 0:12:09 | 0:12:12 | |
-A mountain of people. | 0:12:13 | 0:12:15 | |
-This T-shirt from the 60ft Dolls -is rare - I've never seen it before. | 0:12:15 | 0:12:20 | |
-An amazing band from Newport. -It's nice to see them here. | 0:12:20 | 0:12:24 | |
-People know about the bands, -remember going to see them. | 0:12:24 | 0:12:28 | |
-It brings back memories. | 0:12:28 | 0:12:30 | |
-In case you need more than a T-shirt -to remember the first Swn... | 0:12:30 | 0:12:34 | |
-There wasn't a lot of people out, -a few hundred came out. | 0:12:40 | 0:12:44 | |
-They had a really great time. -They loved it. | 0:12:44 | 0:12:48 | |
-There were handfuls of people -I was falling out with... | 0:12:48 | 0:12:52 | |
-..because we owed them money -or I was late paying. | 0:12:52 | 0:12:56 | |
-I was destroying relationships -as I went... | 0:12:56 | 0:12:59 | |
-..because I was obsessed with -trying to do something really good. | 0:13:00 | 0:13:04 | |
-The first year, -when the festival was established... | 0:13:05 | 0:13:09 | |
-..we separated. | 0:13:09 | 0:13:10 | |
-That says a lot. -We'd been together for five years. | 0:13:11 | 0:13:15 | |
-I'm sure it was a big part of it. | 0:13:16 | 0:13:18 | |
-It took up so much of his life... | 0:13:18 | 0:13:20 | |
-..and I felt like a small part -of his life at the time. | 0:13:20 | 0:13:24 | |
-I didn't attend the first Swn. | 0:13:24 | 0:13:26 | |
-I put a lot of money -into the first Swn, invested money. | 0:13:27 | 0:13:31 | |
-We lost a lot of money -that first year. | 0:13:32 | 0:13:34 | |
-I say 20,000 because I obliterated -from my mind what the debt was. | 0:13:35 | 0:13:39 | |
-. | 0:13:39 | 0:13:40 | |
-Subtitles | 0:13:44 | 0:13:44 | |
-Subtitles - -Subtitles | 0:13:44 | 0:13:46 | |
-The first morning of Swn and -things aren't quite going to plan. | 0:13:46 | 0:13:52 | |
-Friday morning -and Spring King have cancelled. | 0:13:53 | 0:13:56 | |
-It's tough having somebody -cancel on the day, that's hard. | 0:13:57 | 0:14:01 | |
-We've been trying to find -a replacement... | 0:14:02 | 0:14:05 | |
-..so that we can replace -and announce. | 0:14:05 | 0:14:07 | |
-John puts so much -into everything he does. | 0:14:08 | 0:14:11 | |
-If he's organising a gig, running -a marathon or organising Swn... | 0:14:11 | 0:14:16 | |
-..he puts his time -and life into it. | 0:14:16 | 0:14:20 | |
-After Swn, he's knackered. | 0:14:20 | 0:14:23 | |
-Luckily for John, -Estrons step in to save the day. | 0:14:24 | 0:14:29 | |
-An English band -dropped out of the bill... | 0:14:30 | 0:14:33 | |
-..so John phoned us up -and we stepped in at the 11th hour. | 0:14:33 | 0:14:37 | |
-We're excited about it - -a large audience. | 0:14:37 | 0:14:40 | |
-We've just come off a six-week tour -so we're ready. | 0:14:40 | 0:14:44 | |
-It's nice being back. | 0:14:44 | 0:14:46 | |
-I love Swn. It brings everyone -together in Cardiff. | 0:14:46 | 0:14:51 | |
-It reminds -the world and the media... | 0:14:51 | 0:14:53 | |
-..that Cardiff has a vibrant scene -and it's always had one. | 0:14:54 | 0:14:58 | |
-It just means a lot to me. | 0:14:58 | 0:15:00 | |
-What's also been brill -about Swn over the years... | 0:15:02 | 0:15:05 | |
-..is that performers from Wales... | 0:15:05 | 0:15:08 | |
-..are given a good platform -and good audiences. | 0:15:08 | 0:15:12 | |
-Seeing someone like Meilyr playing -on the Friday night is great. | 0:15:12 | 0:15:18 | |
-He's been in different bands. -He's released his first solo album. | 0:15:18 | 0:15:22 | |
-It's great to see him at Swn. | 0:15:22 | 0:15:24 | |
-Meilyr performed with -Radio Luxembourg at the first Swn. | 0:15:24 | 0:15:28 | |
-With only hours to go, -Meilyr Jones and his band... | 0:15:43 | 0:15:48 | |
-..go through their sound check. | 0:15:48 | 0:15:50 | |
-There are parts in the gig where -we don't even know what's happening. | 0:15:50 | 0:15:55 | |
-Some parts - I hope it goes well! | 0:15:55 | 0:15:57 | |
-Or terribly bad! | 0:15:57 | 0:16:00 | |
-Dan the soundman texted me. | 0:16:00 | 0:16:02 | |
-"What's the set list for tonight?" | 0:16:03 | 0:16:06 | |
-I've been putting it off, -not looking at the text. | 0:16:06 | 0:16:11 | |
-Yeah. | 0:16:21 | 0:16:22 | |
-Does it feel right for you? | 0:16:22 | 0:16:24 | |
-The performance -feels absolutely great. | 0:16:25 | 0:16:28 | |
-It's just literally where I'm asking -for loads more bass, I can't hear. | 0:16:28 | 0:16:33 | |
-It feels like there's a bass -and bass drum and harpsichord there. | 0:16:34 | 0:16:38 | |
-There's nothing in the middle. | 0:16:38 | 0:16:41 | |
-I've never played in the Tramshed. | 0:16:41 | 0:16:43 | |
-The sound can be strange -in large places when they're empty. | 0:16:44 | 0:16:48 | |
-The sound guys always say -when there are people in the room... | 0:16:48 | 0:16:53 | |
-..it'll be alright. | 0:16:53 | 0:16:55 | |
-So, I hope it's fine. | 0:16:55 | 0:16:57 | |
-Despite his concerns, Meilyr -and his band head for Spillers... | 0:16:57 | 0:17:02 | |
-..the world's oldest record shop. | 0:17:02 | 0:17:04 | |
-John's jumping -from the frying pan into the fire. | 0:17:24 | 0:17:27 | |
-Although he's never -played a musical instrument... | 0:17:28 | 0:17:31 | |
-..he's part of Swn's band - -Adverse Camber. | 0:17:31 | 0:17:35 | |
-This will be their first gig and we -join them for the final rehearsal. | 0:17:35 | 0:17:39 | |
-It appears -that they have a long way to go. | 0:17:40 | 0:17:42 | |
-Just warming up. | 0:17:46 | 0:17:49 | |
-I've put on 10 Swn festivals, -Dim Swn festivals... | 0:17:49 | 0:17:53 | |
-..throw it at me, it's fine. | 0:17:54 | 0:17:56 | |
-This I've never done -before in my life - I'm bricking it. | 0:17:56 | 0:18:00 | |
-As the sun sets, -doors open on the opening night. | 0:18:00 | 0:18:05 | |
-We're 15 minutes away -from doors opening. | 0:18:05 | 0:18:09 | |
-We've had cancelled bands, -water falling off a lorry... | 0:18:09 | 0:18:13 | |
-..ticket lists -that didn't make sense. | 0:18:13 | 0:18:15 | |
-We're fine, we're good, -it's going to be busy. | 0:18:16 | 0:18:18 | |
-I love Swn. I've been -coming to Swn for seven years. | 0:18:19 | 0:18:23 | |
-The first time I came, I was 16. | 0:18:23 | 0:18:26 | |
-I started working as a volunteer -when I was 18. | 0:18:27 | 0:18:30 | |
-Tenth year this year, -the line-up is amazing. | 0:18:31 | 0:18:34 | |
-I'm looking forward to it. | 0:18:34 | 0:18:36 | |
-The fierce sound of Estrons -is popular with the crowd. | 0:18:36 | 0:18:41 | |
-There are people in higher positions -than us telling us to stop. | 0:19:30 | 0:19:37 | |
-This ex-record company executive... | 0:19:37 | 0:19:40 | |
-..lovely guy, he'd offered -to cast an eye over our finances. | 0:19:41 | 0:19:45 | |
-I sent our budget to him. | 0:19:45 | 0:19:47 | |
-He looked at it -and just chucked it back at me... | 0:19:47 | 0:19:50 | |
-..and went, -"There's no meat on those bones." | 0:19:50 | 0:19:54 | |
-Heart-breaking. | 0:19:54 | 0:19:55 | |
-It's not going to make a profit. | 0:19:57 | 0:19:59 | |
-That inspired us to carry on. | 0:19:59 | 0:20:01 | |
-We did it -so people could hear bands... | 0:20:02 | 0:20:04 | |
-..to allow bands to play live... | 0:20:04 | 0:20:07 | |
-..and to give Cardiff -a festival like Swn. | 0:20:07 | 0:20:10 | |
-Meilyr and his band -are preparing to take to the stage. | 0:20:10 | 0:20:13 | |
-Fingers crossed -the sound will be OK. | 0:20:14 | 0:20:17 | |
-In the next programme, -is the pressure too much for John? | 0:21:59 | 0:22:02 | |
-I was close to a breakdown. | 0:22:03 | 0:22:05 | |
-We meet future stars of Wales. | 0:22:05 | 0:22:07 | |
-Will this be the last Swn ever? | 0:22:09 | 0:22:13 | |
-If Swn ended, -it would be on our terms, I think. | 0:22:13 | 0:22:18 | |
-That's not always a bad thing. | 0:22:18 | 0:22:20 | |
-Join us for the second part -of Swn 10. | 0:22:21 | 0:22:24 | |
-S4C Subtitles by Adnod Cyf. | 0:22:56 | 0:22:58 | |
-. | 0:22:58 | 0:22:59 |