Episode 11 The Apprentice: You're Fired

Where is your brains? That's nonsense. It's a disgrace. The

failure is done to you. You're fired! You're fired! You should be

branded tragic. Are you taking the, or what? You're fired. You're also

fired. I keep hearing you say you do things. You're fired! You seem

to have lost the plot. What is going on? You're fired! You're

fired!, you're fire! There is no balls, no guts. Your' fired! --

you're fired! APPLAUSE

Good evening and welcome to The Apprentice: You're Fired. 16

Candidates began, after 11 tasks we are down to the final four. Tonight,

we will be assessign the strengths and struggles. Of Jim, Tom, Susan

and Helen. We the help of new footage will pick through the left

overs of the catering task. We will learn about an exiting new chapter

in British maritime history. Didn't Columbus discover the potato in

America? Yes, he did. Yes, yes he did. That time he brought back

gunpowder the lightbulb and a cure for malaria. That big trip he did

that time. A big hello to Columbus who lives in Cornwall with his

partner Kevin. Now to our panel, Mark Frith, Sarah Willingham and Ed

Byrne. Welcome to You're fired! APPLAUSE

Tonight's task of setting up a fast food restaurant ended up with one

candidate being bagged and binned. You started up like a house on fire.

There seems to be a despondency as the weeks have gone by. Natasha,

you're fired! Much appreciated. Natasha our congratulations on

getting so far, commiserations at falling at this hurdle. How do you

feel after watching that episode? wanted to give myself an extra

energy boost. I gave so much at the beginning, so much energy and drive,

towards the end I just ran out of... Were out of gas? Out of gas. Fair

enough. Let's look at what went wrong with you on this task. You,

actually, have got some kind of degree in food and hospital.

Hons. I have a BA Hons in hospitality. We had our own

restaurateur, we had to cook the food yourselves. You can't cook

can't cook. It was a long time ago. It's like me saying I have a degree

in first aid much I see someone dying in the street said, sorry,

haven't done it for ten years, I'll leave them alone. Yes, I did a

degree I don't, "claim" to have an expertise in it I didn't enjoy

giving mouth-to-mouth resuscitation, but you have to do it when it needs

to be done. We will get to you having a degree, that degree

involving running a restaurant. You said, "I can't cook". You said, I

can't cook, don't include me in this. At the start of this

programme - I've made you breakfast. That says more about that you think

making toast is considered cooking. Valid point. Come on love,

breakfast in bed again, a slap up meal of toast. I would open up a

rest raubtraupbt chain called Toast. You can cook, I'm trying to p big

this up? I can make breakfast. Particularly well. Scrambled eggs,

poached eggs. I like roast dinner. Mexican is beyond my skill base.

When you have toast and roast, that's genius. Toast and roast.

Where you have toast in the morning. You do an entire roast chicken. I

don't know how it would economically. It sounds like a bad

business plan, you have a hospitality degree. We have people

who have a little bit of training in stuff, and you saided it

yourself, then you don't use it? did my degree I didn't enjoy the

food aspect of of it of being in the kitchen. I enjoyed the

management side of it. Getting my hands dirty in the kitchen didn't

farewell with me. Cook something a fraction of running a restaurant?

Exactly. You had somebody working in the kitchen. Head chef. Honestly,

how you spend four years at university learning hospitality and

having worked in a restaurant and stand there and go - I'll just

delay front of house customers coming in. That's kind of it, I

can't believe after four years that is your takaway information. I love

you kept referring to it as a BA Hons. I don't have a degree. I have

many of them who do. None known of them mention the Hons bit. It's

like a six-year-old going, I'm six- and-a-half. That was a major

problem. There were so many problems here. You were exhausted.

We have seen that for the last three weeks. That made you

irritable. What happened here, you had expertise, you talked about

your expertise. Lord Sugar picked tup and said, why didn't you show

it here? It gave Jim a chance to come back in. He was dead and

buried at that point. When it latched on to the fact you did this

degree and you had restaurant experience that gave him something

to pick on. Then the balance went like that, and you were gone.

always deflects from himself by using the other candidates much he

clearly did it on this instance. He jumped on board with this degree.

He does it all the time. He uses the other candidates to deflect

from himself. Let's look at one thing you did, the biggest sprieds,

biggest failure, was nothing to do with cooking. Nick's past me a very

interesting document, it belongs to the other team. It deals with

costings. They had a business model. Can one of you tell me what the

business plan was, where was the margins? I don't recall a point

when we discussed as a group, the margins, food - You are all to

blame on that. Why did known of you decide to put a business plan

together? We had stuff on notebooks. There was no actual business plan

or profit margins worked out. We didn't do it in a structured way as

Tom did. I wasn't surprised Tom had done that or Helen had done that.

It's what I would have expected of them. Absolutely. In the restaurant

trade it's vital. It seems like a dark art when you are outside the

calculating of profit margins and numbers? You got so far and still

not sat through working through a business plan is unforgivable. You,

hospitality backgrounds, what were you thinking. You go in there,

nobody talk abouts how many people do we need to serve? What will we

serve them? How many people can we get through in that two hour period

�420 you couldn't even open a caravan and work for that. It

wouldn't work. Yim Jim was protject manager. That is project manager

decision making stuff. Project manager should be responsible for

the business plan. He was focused on the nachos. It's Jim fault.

Business plan is the team leader's job. That is purely simple the

whole thing. I'm sat watching it. I'm thinking, is she really smart,

and this is pay back time. She is exhausted. You were sat there, I

know how to work, this I'm not going to tell him because he is the

project manager. If I had grabbed it and become project manager again

I would have put 110% in. That sounds like a selfish thing to say,

I would have had atomy over it. I would have dugd out the knowledge

from my degree. You said you were tired and not working. In terms of

percentages are you half speed at this stage, three quarter speed?

30% left. 110% on 30% is only 33%. Some of us are able to do maths.

It's still - you didn't have the energy to do it. Were you hiding or

plotting, what were you doing? wasn't plotting. That is not within

my make-up to do. That what you see is what you get. I didn't have an

altier ya motive, I didn't have it to give. I like the fact you would

have given 110%, and what you see is what you get. Anyone playing The

Apprentice drinking game at home will be happy with that. Both of

those there. The issue I'm coming back to. I agree with Mark, I agree

it was Jim's fault the business plan wasn't drawn up. What you

hammered him on in the broad room was that he knows Susan and I don't

get on, he put the two of us together. There is only three of

you. The fox has - you have to get the fox, brain and the chicken

across the river. The two of you will have to work together. To

blame him with the fact you two didn't get on seemed a silly thing

- He put the it two of them together, was that one of the

tactics. Did he know they were going to loose. Susan does his head

in as well. He could have partnered the other twofplt he was putting

the other -- two. He was putting the other two together for a

reason? Maybe his head Juan on loftier plains. He might be getting

tired of the Jedi thing he has gone for a different spiritual leader.

The girls didn't play ball. Throwing toys out of the plan, it

was like Mother Theresa. APPLAUSE

The key to success in the food business is the proper combination

of ingredients you don't put gravy on salad and you don't put you with

Susan. Even though we had a little bit of problems on the previous

task. I hope all the air has been cleared. I have no idea why Natasha

has goten so far in this process. She has no business abgkue minute.

She is difficult to work with. -- abgue minute. She is difficult to

work with. Lord Sugar should fire Susan. I'm trying to make the

pepper iconic to our brand. It's really not Mexican? If I say black,

Susan says white. You don't need - She is getting stressed out. I have

had two-days worth of nausea and sickness. And, you know, doctor

said it seems you might be alerpblic to something, I think I

Loving the talking about her while she is there. Hang on, she can hear

me, she can hear me. The two of you did not click at all. She is a

lovely girl, she really is. She is a lovely person. When you are up

against it, you are in a time constraint much you need to get

things done, Susan she is 21. She hasn't been in a corporate business

environment for nine years. It's difficult sometimes to adapt to

working with somebody in that way. However, you have been in a

corporate business environment for nine years. How did you not know

better how to deal with someone like Susan? I did know better in

terms of how to deal with someone like Susan am when you are in a

pressure cooker such as The Apprentice all of the skills that

you use in a normal business environment aren't necessarily the

ones you can apply within that context. I think it's what was

interesting, between the two of you, you were really tired. I think I

would like to think in a normal situation would you have handled

that differently. With you, what is interesting is, you came across

really hard. And, it was the more tired you got, the harder you got.

The less you listened. I buy into tough love, but with you there was

no love. You were just so hard with everybody. Every time somebody said

something to you, "I get it, enough now, enough". You shut down.

Actually, people like that the only way to shut them up, you have to

open up and take it in. Yeah. I think also, taking into

consideration the business environment I work within

construction, property and recruitment. It's an aggressive

environment recruitment. You are selling a service. Fast paced. Also,

construction property, it's male dominated environment. So, for me,

it's the type of environment that I have worked in. Where it is quite

direct and quite closing people down. So. Are you saying that Susan

wouldn't fit in the construction environment? Definitely not.

She could sell hand cream to the builders. We were talking about

your energy, you did stamp yourself on this by a series of high energy

performances throughout, there was your film trek are to work running

up and down the garden with the dogs, your work shifting rubble as

well. But it was probably your starring role in the magazine task

that was probably the one you most enjoyed, as well.

Morning. Morning. I am the editor of Cover magazine. I am the editor

of the magazine today. If you introduce me as the editor. I am

Natasha, I am the editor. Hi, I am the editor. My name's Natasha, I am

the editor. I am pitching as editor. I feel confident, passionate and I

am the editor. Maybe we should start again, I am

Natasha the editor! Did you enjoy that? I really

enjoyed it, yeah, I did. I think both Karen and Nick have made a

point in some of the tasks that I really got into the character,

whether it was director or editor, that was part of my passion, I did

believe in this product and for me I gave 100% of myself to it. So I

became the editor of Cover magazine. I don't work in a normal working

place, talk to me about dirty Secretaries, because they're not a

thing that features in my life in any way. Filth. Well, I think it's

refreshing for a woman to give that concept. Quite happy to do so. Also,

it was a lads' magazine, so in giving myself to Cover I had to

open my mind and look at different concepts and I thought that the

dirty Secretary was a potential seller. The business suit on top,

underwear and then a hard hat to me said dirty architect. That's

architect. A niche fantasy. will be surprised how many boxes

you have teubged -- ticked for me. Natasha, let's hear what Lord Sugar

and your former teammates have to say about you.

Natasha has some kind of qualification in hospitality, and

she didn't apply what she once learned. She stood back in the task

where she should have known what to do. I can't put my finger on what

Natasha's obvious strengths are. It's a struggle, isn't it. I think

Natasha definitely had a negative attitude throughout this task.

She's incredibly difficult to work with. Natasha just lost her va-va-

voom, her passion and her enthusiasm.

When you are building a new company you need a lot of energy, Natasha

didn't really show to me, that's why she had to go. What's your

reaction to that? I think I definitely showed a lot of energy

at the beginning but I think the weakness he saw was I didn't carry

it through to the end. So, yeah, in fairness I can't argue that point.

Do you notice in terms of running listings for London and that, more

new businesses starting up, people looking for attention. As terrible

as the recession, it's one of the few positives things out of it

people look to themselves and think what is my skill, my talent and

they form a business around that and there is a great sense of being

an entrepreneur at the moment which in a way the uniqueness of this

series compared to others has pointed towards and it reflects

what's going on at the moment. People will get inspired by this

and want to get up their own business. Is there anything

particular you have learned from this? I have learned so many things.

The key thing is the point that you raised, that I can be quite direct

and quite harsh and I think the process has taught me to stand back

and reflect upon it and it's also taught me that anybody can actually

go into business with the right business skill sets and a lot of

people said to me that they've seen the show and they find it inspiring

that they go away and want to put their own business together.

teams had fun thinking up names for their recipes though and thinking

up the USP. Caracas, where did that come from. Yeah, that's a good one.

I came up with it, a little bit catchy. It might be, but not to say

Venezuela. I like the link of British names or Christopher

Columbus. Didn't he discover the potato in America? Yes, he did.

love the way this is coming together. Columbus, he is British?

I think so. You are kidding me! dear.

Utter madness, or it's genius. are Caracas.

APPLAUSE. Were you impressed with the general

knowledge on show here? I thought that the MyPy place felt like being

on a BA flight. Helen was dressed like an air hostess and that Union

Jack everywhere and the food, even the boxes they didn't work, so

let's put them in the plastic boxes, proper airline food feel. For that

proper airline food feel! I lived in Scotland where - this is a

lesson, but the word pie, it's also a euphemism or slang term for a

woman's lady parts. It's true. So, it was funny to hear Helen going

welcome to MyPy. Getting basic facts and figures wrong is in this

particular episode. Byron is a big fan for the pies, that's why he

came a romantic figure. Is he the guy writing at the same time as

Shakespeare. Yeah, he started his career early. Became famous years

later but he put the work in. you impressed with the level of

education on this? They willed Columbus to be British. They

thought of three and couldn't think of a fourth so the Italian had to

be British. It's better than that. It wasn't just the Italian was

British, it was the British-Italian found the potato. Cramming together

all these things. Of course he is British and potatoes, it's all

perfect. OK. Helen and Tom, for all of the

factual inaccuracies, were in top form tonight. In a short period of

form tonight. In a short period of time you came with a concept that

Down counsel. We could have Mypy. What does that look like. Welcome

to MyPy. Have you ever eaten 100% British before. A steak and red

wine. That was quick. We are fast food. 100% completely brilliantly

British. Very, very good. Well done. You two, you're in the final.

Sweet. Ah, they are sweet, both of them. They're lovely. They went we

will go after the ladies market by making smaller pies and selling

them three at a time. There you go, love. No, they're only little pies.

Have another couple of little pies there, pet. From a new concept to

up and running, two days. In real life you would never do anything

like that. As a concept, firstly the whole British thing where you

know the providedence of the food is very now, everybody wants to

know about that, but also the speed was great. It was genius. They got

a big thing of mash and mushy peas and gravy and pies in the oven. It

was so easy a monkey could have served that and those people would

have walked out happy. After 11 tasks we now know who is in the

final, let's give Tom, Susan, Jim and Helen a chance to make their

pleas to be Lord Sugar's business partner.

I have created my own product from completely from an idea and brought

it to market, I have done all the patenting, branding. I have been to

China to source the manufacturing. You are like a mini Dyson then?

believe I have the potential to be far greater than Dyson and other

I know what it is like to have a taste of creating something that

you have produced yourself. I have my own business and that is

something that these two can't say for themselves. They've only ever

worked for other people. They've never taken the initiative to work

for themselves. I can do it all, I can do sales, I

can negotiate. I can pitch, I can break records in terms of orders

for massive retailers. I know how businesses are run. You

won't need to babysit me. I can see where a business is going to go to

and I have experience of working for successful businesses.

APPLAUSE. Those are our final four. Who do

you think is going to win? Well, I want Susan to win. I think it's

going to be either her or Helen. APPLAUSE.

Helen had such a wobble last week and I thought there was no coming

back, and she seemed really nervous in this week's episode but she

really, really delivered. Susan has the experience. Her life story is

incredible and what she's made of herself is absolutely amazing. I

hope, I just hope it's Susan. do you think? I think it depends on

how much mentoring and support Lord Sugar is prepared to do. If he's

prepared to come along with a lot of support I would back Susan

because I think she is like a little terrier. She will make it

happen, as she has done actually her whole life. However, if he just

wants to take a hands off approach, then it's Helen.

I like Tom. I like the idea. APPLAUSE.

I like the idea that somebody who has lost that many times can win

the whole thing. By the end, he must be going into that cafe and

the guy going, hi, Tom, the usual? I would like Tom to win but I think

most likely it will be Helen. That's the view of the studio, what

about the stars attending the final Harry Potter premiere?

We love you Tom. He is the most likeable. I could go for a drink

with Tom. I am going for Tom. all the way. The Irish guy, he is

great. He is good. Jim looks nice. I used to think Jim but now I think

Helen. Helen would possibly -- would boss me around. Helen.

think Susan should win. Come on everybody, give her a bit of bloody

support, she's only 21. Helen. Second place Sir Alan.

Shug Shug as he is in my house. Keep up the good work. You're fired.

You're fired! And there's more from that, two

weeks ago on the biscuit task we were doubting Jim and he promised

supermarket buyers that Harry Potter actors would endorse his

special biscuits. But, it seems that Jedi Jim strikes again. Take a

careful look at this. That is Daniel Radcliffe being rushed into

his car. What's that on the seat? Look at that!

Unbelievable. Do you think Lord Sugar was right

to fire Natasha? No, Jim should have gone. It was a disaster from

the beginning. Absolutely not. Jim should have gone. I am afraid yes,

but I also would have fired teflon Jim at the same time. I think he

made the right decision on this one. Sorry. OK, well let's turn to

yourselves. You know how this works at this stage. Green for hired, red

for fired. Do you agree with Lord Sugar?

Oh, as ever, as it always is, it's fired. It's practically every time

they've agreed. Thank you very, very much. As you know, by the way,

on this show we do like to give candidates a happy memory to bring

back of the work they've done so that they know that we cherish them

and I want you to be able to walk everywhere you go with people

looking at you and you can go I am the editor. I am the editor.

I am the editor. It might mess my hair up. You can

hold that up. You are the editor, the editor, the editor of that. You

stayed the course for 11 weeks, here are your highlights. I am like

a fine tuned switch. If I need to turn to down, I do. If I need to

switch it up, I switch it up a level.

# Baby, you're a firework. I like to get stuck in. I am extremely

energetic. She is a great character. She is full of beans. I am

energetic, yeah. Natasha is a good girl. You are one

of the fellas now. Would you like to have a look, Sir? We didn't just

win them, we thrashed them. Because it's blonde doesn't necessarily

mean that doesn't look good. Loving it. Ladies and gentlemen, Natasha

Scribbins. APPLAUSE AND CHEERING.

And that's it for tonight. Thanks to all my guests. Natasha will be

on BBC breakfast tomorrow. If you want more you can go to our website

for exclusive clips and interviews. I put together an extra programme

for you, it's my take on how to get hired after all I have picked up a

lot of tips over the last 11 weeks. It's on BBC1 this Friday at 10.35pm.

Now the final, how did Jim, Tom, Helen and Susan get on when they

met Lord Sugar's inquisitors? time to convince me you are worthy

of becoming my business partner. It's full of errors. That was

really tough. What impression does that give me of you? I have

remembered my joke. So slippery. You flick your fingers and that's

it. Gone. This is about business. You're fired. You're hired. That

was a walk in the park. With people shooting at you as you are walking

through. So, join us this Sunday for The

Apprentice final, it's a two-hour special on BBC1 and we will find