Episode 10 The Apprentice: You're Fired


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Episode 10

The task of turning products into money and then re-investing again to buy more led to one candidate reaching their sell-by date. The panel examine what went wrong.


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Where is your brains? That's nonsense. It's a disgrace. The

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failure's down to you. You're fired. APPLAUSE

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Good evening. And welcome The Apprentice: You're Fired. As the

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find for Lord Sugar's search for a business partner draws closer, we

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discover what went wrong in the task to sell, buy and sell again.

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We watched candidates desperately learn to business tricks. They've

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learned pricing, negotiation, sales and marketing. But none of that

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matters. If you're serious about business, if you really want to

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make some money, all you have to do is buy more of these.

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APPLAUSE This is a secret of business and

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sell what smells or something like that. Any way, I may have misheard

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that. Apprentice fans one and all, Kim Winser, broadcaster, Trevor

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Nelson and business consultant and comedian, Ruby Wax. Welcome to

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You're Fired. APPLAUSE

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Tonight's task seems simple enough, sell the stuff, then reinvest the

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money, buy more and sell again. It led to the down fall of our global

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superstar. The person going today, doesn't necessarily mean they're a

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failure in any way or form. It means they're not made for me. On

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that basis, I have to say that it is with regret, melody, that you're

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fired. Thank you Lord Sugar, Nick, Karren.

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I've seen ambitious, but that's incredible. You weren't happy, you

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were upset at the end. It was extremely emotional because I

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really wanted it. When he said take �100 off, I thought we had it. But

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it is what it is. OK. Well let's, do you mind me asking you one

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question. You've been one of the big stars of the show over the few

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weeks. One thing that's just tiny, what do you actually do? Genuinely,

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what does your business do? I run a social enterprise - did I mention

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it's global? That did come across. I run a social enterprise and the

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bottom line is to improve the lives of children and young people. We

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deliver skills development training to allow them to do that, support

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them to be the best they can be. get the aspiration. I get the aim.

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But what do you actually do. Is it a training, is it a college

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essentially? It's a wide range of services. We're a consultancy

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business. We support young people. 10am in the morning, what do you

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do? Are you talking in front of people, doing a motivational

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speech? All of that. Ruby? I know you do public speaking, but how

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come I'm not understanding a word you're say sning -- Saying? I don't

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mean to be mean. I understand consultancy, that's loud and clear,

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but consultancy, is it to do with language or mime? I just don't

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understand. What are you teaching the kids, to play the Tubea, it

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could be anything? Why would kids want to go into business when

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they're kids? You know they just want to play

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with clay. That's not true. I'm not bad at

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public speaking. Coy help you. -- I could help you.

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APPLAUSE Aawww. Don't point at me. You have

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spoken a few times, it's a bit vague. Millions of young people

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volunteer every year within their communities, but it's how do you

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combine that passion with a real business model. And that's what

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makes social enterprise and a social entrepreneur. We support

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young people to combine their passions with skills to achieve

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their vision. APPLAUSE

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OK. Let's relive why your apprentice dream ended tonight.

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I hear you went into Poundland? It says in the front of the shop, we

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sell things for a pound. This is a pound shop. Yes I understand.

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Nothing you had there could be sold to somebody for them to sell for a

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pound. Yeah. I have sold out of the bull dogs. Digital alarm clock, 206

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these. One thing I said was that the nodding dogs was really popular.

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It's a shame we didn't get any more. The whole principle of this is to

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replenish what you know has sold. Digital alarm clock radio? No.

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You're supposed to smell what is smelling.

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This was selling. Why did you not buy more of these? The bane of my

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life that nodding dog. Absolutely, we should have done. What happened

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was that we called up the wholesaler that had them. They

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didn't have any left where we called. The one that did, the other

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team went, to they only had that and not the other items I wanted.

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We got more of the phone chargers and that did sell. You've been

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involved with brands like Pringle, aqua execute up, what did you

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think? -- aquascutu mu, what did you think? Retail is about the

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product and the customer. It was a long way into the task before you

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started to think of where you were going, getting in front of the

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customers with the right products. It's about chasing your best

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sellers, that will improve your profitability. You go after your

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best sellers all the time. What was the obsession with the duvet?

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was on the original pallet, but we had a sale there and I wanted to

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honour that commitment. Yeah, yeah, four hours is not worth doing, that

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especially since it was closed. LAUGHTER

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Yeah you found the most relaxed... Yauz I'm home, it's 5pm and I'm

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locked up. And a warehouse that closed at 2pm. Treffer, what due

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think? It would be an understatement to say you were

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single minded. I found you not to be the best team player. Putting

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your hand up all the time to project manage this task for

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example and not really listening. You went on a sort of shopping

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spree. You were going electric clock this and that. I thought you

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lost your way a bit. I kind of put my hand up and thought Melody will

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go off on one and not listen to everyone, not because you're not

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talented but because you don't like being told. When I'm come ing

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across and most confident and arrogant is when I'm most insecure

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and vulnerable. It's my way of almost covering that up. That's me

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being completely honest. If you watch me in the last boardroom, all

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that stripped away and I got the guns out and I was going at it, it

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was passion left. There wasn't any of, and it is when I'm extremely

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insecure is when I come across because that's my way of dealing

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with it. Can I just say, and we appreciate that, you know the

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vulnerability, but you know, you've been trained in leadership and

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you've been trained in public Speaker and you've been trained

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with working with people, you know what really sells, vulnerability.

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So it's interesting that things that you've been trained in you're

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not pulling out yourself. It's because I'm trained on

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communication skills, I'm so aware... So it's a work in

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progress? Yeah, it is and I've learned to such. That is one of the

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things that I'll be taking forward. It's OK to appear a bit weak, so

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that makes you human. She's found herself.

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APPLAUSE This is your second time as PM and

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the first time, in the shows that we have ever had a project manager

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facing an uprising. I heard there was like a coup in the kitchen.

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it best if I take over as project manager?

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LAUGHTER She doesn't seem to be organised or

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even grasp the concept of what we're meant to be doing. I think I

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would be able to give a better overview while you're shifting the

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goods. It's difficult to respect your leader and follow them when

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you know she hasn't got a clear what she's talking about. No to

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that and that's it. That is a first in the show. How

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did it feel to be in the middle of that? What was interesting is we

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just said good morning and sat down, then she suddenly said, right,

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before we begin... She didn't let me say what the strategy was for

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the day. Looking at the other team, I'm happy with what our strategy,

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at least we took the risk and reinvested. I was clear about that.

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I wanted electrical items. We sold out of those. Her strategy was to

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go for retailers and Lord Sugar in the end said that was the wrong

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strategy. Perhaps I did right in sticking to my guns a little bit.

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But I felt quite upset afterwards. We carried on and the day went on

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and that was good. Ever held a coup because you thought your boss

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wasn't doing the right thing? wanted to say I think it tells you

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something about Helen actually. Because I think the fact that you

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came in first thing in the morning and she'd already decided that,

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that was a strategic move from Helen. It wouldn't have mattered

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what you had said at that meeting. She was going to put that into the

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pot that morning. I think actually it shows a lot about Helen. It's

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not maybe quite so quiet and gentle as everybody may think. You're very

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up front with your aggression. APPLAUSE

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I wonder if there's an undercurrent with Helen. And no, I haven't.

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you ever -- do senior people make mistakes? I give senior people a

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hard time. People above I give a really tough time because I think

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they earn twice as much and deserve a really tough time, always.

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APPLAUSE I think, up until now Helen's been

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amazing. Everybody has to admit that watching her work has been

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tremendous. She's helped people who were losing a task, win a task.

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She's brought people back from the brink, but that was a shock to me.

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She said she dreamt about it. She couldn't sleep all night because

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she was going to sort this out, like she took it on herself, I

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don't want to lose a task. You did the right thing, absolutely shut

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her down. Lord Sugar would never have forgiven you I think, if you

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let her take over as project manager. You did the right thing. I

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agree, really now Helen's marked for me. Because I don't know, she

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obviously wants to win and would do anything to win. You teach

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businesses about communication, was that a particularly good piece of

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business communication? Helen communicated it in that prom queen

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way she has, like she's just won Miss America. I think she must have

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been up all night writing that line. It was a brilliant thing for this

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kind of, you know, I don't like pretty women you know that. To show

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her edge, so that now she's got this kind of elegance and she's got

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the edge. Soy think it made her look good. I think she used you for

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that. Tom did some fantastic selling, especially on the nodding

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dogs. What is it about Tom and those dogs. I can understand why

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you sold the nodding dogs well. There might have been some synergy

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LAUGHTER If you move your head any more, I'm

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going to put you on the back seat of my ploody car.

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-- Bloody car. APPLAUSE

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Ruby, what do you make of Tom? think he's smarter than he looks.

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You know, that he quoted back everybody's exactly what Alan sugar

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said about everybody means that he's got some steel under him. He's

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just pretending to be this kind of, you know, vulnerable guy. But he's

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the opposite of you. He's pretending, but he's really steel.

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You're vulnerable and pretending to be steel. It's a beautiful symmetry.

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How due find Tom? I like anybody who is passionate about product. I

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like him very much. He's really squeezing money out of small kids,

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that's really a good moment. LAUGHTER

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Come on give me seven, go rob your mother's wallet. The small kid

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comes up with a fiver for a piece of tag. �6 kiddo, disappointment,

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learn it early. Say goodbye to the doggy. You're a fan, are you?

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wasn't sure about him early on. I thought I wasn't a fan. I've grown

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into him. I think he needs managing though. That's the biggest grey

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area for Tom, it's whether Lord Sugar wants someone with a business

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idea. He's whacky. Every creator needs management. What you're

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employing in a designer or innovator is what, the way they

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look at the future and develop things. None of us have even

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thought of. We have to look back to week one, when you uttered these

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immortal words. Don't tell me the sky's the limits if there are

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footprints on the moon. Now as many people are pointing out,

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firstly the moon is in the sky, in it's not some place yopbld the sky.

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How many phrases do you have? have quite a few. Yeah, it's become

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quite a scientific conversation about the moon and where the moon

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is in the sky. The phrase is the sky's the limit. It's not the limit.

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Well, what is? Sorry. I'm fascinated with you. Jo what's the

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limit then for business? I just think that anything is possible.

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Even a pound shop on the moon, there you'd do well because their

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currency is all over the place. can't hold it against you because

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you've been taught by incredible people. I've been taught by Nobel

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Peace Prize winners have worked with me in over 100 countries with

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20,000 people. I was trained by Al Gore, the former vice-president, Al

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Gore. I was personally taught by Desmond Tutu and Dalai Lama. It

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You met the Dalai Lama, Desmond Tutu, Al Gore? I have spent two

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hours with Al Gore. I interviewed him. He taught me everything I need

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to know about climate change. He did. Sometimes it's hot. Sometimes

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it's cold. Exactly. The point is, you really, in my industry, there's

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a lot of names dropping, Jay-Z, Beyonce, you take it to the next

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level. You put me to shame. We should have a name drop off. I mean,

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what you've done, your CV, we were looking at it. It's amazing. Pretty

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outrageous. What you've done for 26, it's amazing. I'm wondering what

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you were doing on this show. were you on this show? Because, I

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don't know if this fits in with where you Farrelly belong? Because

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I guess, Lord Sugar is a product man and he comes from a corporate

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environment. I wanted to bring something else to the table. I

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wanted the �250,000 investment. I had an idea for a different kind of

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business and also how incredible would it be to work with someone

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like him? I want to learn. I was there to take it to the next level

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really. That's what I wanted from myself but also what I wanted to

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give. Let's hear what Lord Sugar has to say. Melody is a vivacious

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person, full of energy, but she made a huge error, condoning,

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trying to sell to retailers, when retailers could have gone to the

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same suppliers they were going to. Where is the business brain there?

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She basically didn't understand the concept of the task Melody was like

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we'll browse and see what we like. Selling a few bits and pieces here

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or there is not a strategy. She is focused on collecting accolades all

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the time. If she was to put all your energy into focusing on

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business, she could have been a contender. I don't think she is

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going to do that. That's why I couldn't go into business with

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Melody. What's your reaction to that? He's the man who has to run

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the business. If he feels that, then that's absolutely right for

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him. I do respect that. There's a lot that I'm going to take away

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from this process. What will you take from it? Like for example

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listening more. We're expanding our business at the moment. I've run it

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single handedly for a long time, I've had to rely on my instincts.

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Now I will be forced to work with a lot of different types of people.

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We do that, but also just to learn that I don't have to be so, come

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across as so strong all the time and that it's OK to show a bit of

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vulnerability. That's a very, very fine lesson to take. Can I offer

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one other small thing, biscuits are not the new pop corn. And if they

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ever were, they won't be under the name popscuits. A hideous image in

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your head. Kim, you work in a global market, what lessons can

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Melody take from this? You've had a fantastic experience. I mean, what

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an opportunity at your age. And you really, if you want to do what Lord

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Sugar was worried you won't do, I actually don't agree with him. I

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think you're a learner. So I think you will actually take it on board.

:20:03.:20:08.

I think if you do, and you learn from all of these people, don't

:20:08.:20:13.

worry about any more badges. You have plenty. Don't worry about that

:20:13.:20:17.

any more. Just concentrate and the thing I love about you is your

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energy, your passion and commitment. If you throw that into whatever it

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is that you love to do, you'll probably be very successful.

:20:24.:20:34.
:20:34.:20:37.

Let's have a look at the other team for whom Natasha was the winning

:20:37.:20:42.

project manager, I say "winning" project manager. I've been working

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my butt off trying to sell and Natasha is literally doing nothing.

:20:47.:20:51.

Are you telling me that the reason you missed the point as PM is

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because of me? Yeah, absolutely. Stop being such an angry person

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today. I'm not being angry. I'm telling you how I feel. Stop

:21:02.:21:06.

embarrassing yourself. Natasha hasn't got a grip of this task. Are

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you OK is this I'm delighted. past the bravado and passion and

:21:11.:21:16.

there's nothing there. You can't handle the pressure. I don't know

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where her strengths lie, maybe off doing something by herself. Maybe a

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closed environment. APPLAUSE

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Natasha was lucky to win. Absolutely. She definitely didn't

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get it at all. I would not think she had a clue what she was doing.

:21:39.:21:43.

She was very lucky. Jim saved it for that team. He was a good

:21:43.:21:47.

salesman. As soon as the project came up, I said Jim's going to win

:21:48.:21:53.

this. He is sales and marketing. She blags too much for me. She's

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all enthusiastic and stuff about it and then you see it whirring in her

:21:57.:22:01.

head wondering how am I going to do this? Jim came back big for me this

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week, in a sense of where was Jim, he's been quiet. He's been like too

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quiet. We miss Jim's commentary. He die sects you with like in two

:22:16.:22:21.

minutes it's like "You know what she's doing..." He's spot on. When

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he's got confidence he's great. When he's in the background I don't

:22:25.:22:29.

like it. Jim has an arc, like most of them. He was up at the start and

:22:29.:22:34.

then it went bad and dark for a while. Now it really is Star Wars,

:22:34.:22:41.

emperor strikes back. -- Empire strikes back. Now it's revenge of

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the Jedi. Now he's with the Ewoks, they're all with the song and

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killing his own father with the lightsabre. He's gone the whole way.

:22:51.:22:55.

He knows when he's doing well. somebody has a sense of humour,

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I'll buy anything. He could have bought my underwear and sold it

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back to me. LAUGHTER

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You know Jim's watching and making notes. Jim, I'll give you my

:23:09.:23:13.

underwear. Natasha's team may have won. But

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Lord Sugar was not pleased about the way they went about it.

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I had a treat lined up for you by helicopter down to Goodwood and

:23:22.:23:30.

then ride around in vintage cars, but you can forget that. No guts,

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no reen vestment. Just get back to the -- Reinvestment, just get back

:23:36.:23:42.

to the house. Two firsts, no treat and no tipy toe hug outside the

:23:42.:23:50.

boardroom. It was a silent dance of celebration. It was awful. It was

:23:50.:23:54.

useless. They didn't deserve that treat at all. Susan sold well on

:23:54.:24:02.

the second day, but trotted up a blind alley on the first. Guards in

:24:02.:24:08.

the way, oh, my God. Are they going to be doing more walking. Can I ask

:24:08.:24:13.

you a quick question, please? Hello? OK, that was the cleaner.

:24:13.:24:23.
:24:23.:24:32.

Walk in the middle of the road. MOBILE PHONE RINGS

:24:32.:24:39.

Oh, my God. Hi, how's it going? have not stopped at all.

:24:39.:24:49.

APPLAUSE Loving the blind optimism of going

:24:49.:24:54.

door to door in Knightsbridge, because you know, when what are

:24:54.:25:01.

those houses worth �3 million. they need that polyester. They need

:25:01.:25:06.

to save money on linen. Cheap sheets. They get the foreskin of a

:25:06.:25:13.

Ghazal to wrap their bodies in. Susan can be a bit Marmite, love

:25:13.:25:17.

her or hate her. I like Marmite. I like Susan.

:25:17.:25:25.

APPLAUSE In a way I sort of feel she's one

:25:25.:25:29.

of those kids at school that gets bullied all the time. But I really

:25:29.:25:33.

like her. There's something about her I really like. It's good that

:25:33.:25:36.

she's started her own business in cosmetics and she's passionate

:25:36.:25:41.

about it. In a certain field she's good. If Jim's arc is like that,

:25:41.:25:45.

hers is a steadily growing curve. A lot of people thought she would

:25:45.:25:50.

have been out weeks ago. I like her a lot. I think whereas you came

:25:50.:25:53.

into the whole process never selling anything, she's a

:25:53.:25:57.

salesperson. She wants to sell. She wants, to I think Lord Sugar sees

:25:57.:26:03.

something in her because she's very young. Yes, she gets shouted down

:26:03.:26:08.

too easily. She's like "I'll do it." No you won't. OK. Please Susan

:26:08.:26:13.

get some balls. I think she has got something about her. She's my Dark

:26:13.:26:17.

Horse to be honest. Who do you think will make the final?

:26:17.:26:19.

thought it was you. I thought you'd make it.

:26:19.:26:25.

APPLAUSE I'll let you enjoy the compliment

:26:25.:26:30.

for a second, but now who's going to get into the final? I would like

:26:30.:26:33.

to choose Tom because I like a product person.

:26:33.:26:39.

APPLAUSE I also do like Helen. I think she's

:26:39.:26:45.

quite strong strategically. I think I'm going to go for Tom and Susie.

:26:45.:26:55.
:26:55.:26:56.

APPLAUSE I would have said Helen, until she

:26:56.:27:01.

went retail. So a little bit of Helen, because she'd look good in

:27:01.:27:06.

the office, but big time Tom. three have said Tom. No Jim?

:27:06.:27:13.

I'd hire him. Buying and reselling that underwear.

:27:13.:27:17.

OK, to the vote for tonight's show. Do you think Lord Sugar was right

:27:17.:27:27.
:27:27.:27:27.

to fire Melody? No. Treffer? gutted, but yes. -- Trevor?

:27:27.:27:33.

gutted but yes. No, shouldn't have been fire. Two to one, shouldn't

:27:33.:27:38.

been fired. You know how it works, red for fired, green for hired?

:27:38.:27:41.

That's very, very tight. But I think it's just fired I'm afraid at

:27:41.:27:48.

the end of that. Waving them doesn't change the

:27:48.:27:56.

vote! They're still the same chlorine if you flap them around.

:27:56.:28:00.

OK, all of our candidates that come in here, we like to give them

:28:00.:28:08.

something that they'll remember us by, an appropriate gift. It's

:28:08.:28:08.

difficult to know what to give you, because you have so many citations.

:28:08.:28:16.

But you've never received a medal. And that's why we have made for you

:28:16.:28:23.

very especially, the Dara O'Briain Medal For Business Globalisation.

:28:23.:28:26.

APPLAUSE That is for you. It's lovely. Thank

:28:26.:28:34.

you so much. You have been fantastic for the ten

:28:34.:28:38.

weeks. You have been one of the undoubted stars of this year's

:28:38.:28:46.

series. Here are some of your highlights. No matter how long it

:28:46.:28:52.

takes, I will take it to success. I give you every dog, ladies and

:28:52.:28:56.

gentleman. We're like the green team coming to the rescue. Think

:28:56.:29:04.

above and beyond, bix mix. Fresh fruit, berries here. This is a seal.

:29:04.:29:12.

We work hard and then we play hard. That's what I've been waiting for

:29:12.:29:19.

all my life. Is that victory I'm tasting? Whatever. Ladies and

:29:19.:29:26.

gentleman, Melody Hossaini! APPLAUSE

:29:26.:29:30.

That's it for tonight. Thanks to all my guests, Melody will be on

:29:30.:29:32.

BBC Breakfast tomorrow morning. If you want more join in the

:29:33.:29:39.

conversation on Facebook and Twitter. Details are on the website

:29:39.:29:43.

at bbc.co.uk/apprentice. Tomorrow night July 7, there's the annual

:29:43.:29:51.

bonus programme, The Final Five, featuring, John, -- Tom, Jim,

:29:51.:29:58.

Natasha Susan and Helen. Your task is to create the next fast food

:29:58.:30:06.

restaurant. Too much cheese. Didn't Columbus discover the potato in

:30:06.:30:11.

America? Can we make way for that order? Service! It's messy. The

:30:12.:30:17.

Lord Sugar's task of turning products into money and then re-investing again to buy more, led to one candidate reaching their sell-by date. Finding out what went wrong are a panel of Apprentice fans including comedian Ruby Wax.