Episode 10 The Apprentice: You're Fired

Where is your brains? That's nonsense. It's a disgrace. The

failure's down to you. You're fired. APPLAUSE

Good evening. And welcome The Apprentice: You're Fired. As the

find for Lord Sugar's search for a business partner draws closer, we

discover what went wrong in the task to sell, buy and sell again.

We watched candidates desperately learn to business tricks. They've

learned pricing, negotiation, sales and marketing. But none of that

matters. If you're serious about business, if you really want to

make some money, all you have to do is buy more of these.

APPLAUSE This is a secret of business and

sell what smells or something like that. Any way, I may have misheard

that. Apprentice fans one and all, Kim Winser, broadcaster, Trevor

Nelson and business consultant and comedian, Ruby Wax. Welcome to

You're Fired. APPLAUSE

Tonight's task seems simple enough, sell the stuff, then reinvest the

money, buy more and sell again. It led to the down fall of our global

superstar. The person going today, doesn't necessarily mean they're a

failure in any way or form. It means they're not made for me. On

that basis, I have to say that it is with regret, melody, that you're

fired. Thank you Lord Sugar, Nick, Karren.

I've seen ambitious, but that's incredible. You weren't happy, you

were upset at the end. It was extremely emotional because I

really wanted it. When he said take �100 off, I thought we had it. But

it is what it is. OK. Well let's, do you mind me asking you one

question. You've been one of the big stars of the show over the few

weeks. One thing that's just tiny, what do you actually do? Genuinely,

what does your business do? I run a social enterprise - did I mention

it's global? That did come across. I run a social enterprise and the

bottom line is to improve the lives of children and young people. We

deliver skills development training to allow them to do that, support

them to be the best they can be. get the aspiration. I get the aim.

But what do you actually do. Is it a training, is it a college

essentially? It's a wide range of services. We're a consultancy

business. We support young people. 10am in the morning, what do you

do? Are you talking in front of people, doing a motivational

speech? All of that. Ruby? I know you do public speaking, but how

come I'm not understanding a word you're say sning -- Saying? I don't

mean to be mean. I understand consultancy, that's loud and clear,

but consultancy, is it to do with language or mime? I just don't

understand. What are you teaching the kids, to play the Tubea, it

could be anything? Why would kids want to go into business when

they're kids? You know they just want to play

with clay. That's not true. I'm not bad at

public speaking. Coy help you. -- I could help you.

APPLAUSE Aawww. Don't point at me. You have

spoken a few times, it's a bit vague. Millions of young people

volunteer every year within their communities, but it's how do you

combine that passion with a real business model. And that's what

makes social enterprise and a social entrepreneur. We support

young people to combine their passions with skills to achieve

their vision. APPLAUSE

OK. Let's relive why your apprentice dream ended tonight.

I hear you went into Poundland? It says in the front of the shop, we

sell things for a pound. This is a pound shop. Yes I understand.

Nothing you had there could be sold to somebody for them to sell for a

pound. Yeah. I have sold out of the bull dogs. Digital alarm clock, 206

these. One thing I said was that the nodding dogs was really popular.

It's a shame we didn't get any more. The whole principle of this is to

replenish what you know has sold. Digital alarm clock radio? No.

You're supposed to smell what is smelling.

This was selling. Why did you not buy more of these? The bane of my

life that nodding dog. Absolutely, we should have done. What happened

was that we called up the wholesaler that had them. They

didn't have any left where we called. The one that did, the other

team went, to they only had that and not the other items I wanted.

We got more of the phone chargers and that did sell. You've been

involved with brands like Pringle, aqua execute up, what did you

think? -- aquascutu mu, what did you think? Retail is about the

product and the customer. It was a long way into the task before you

started to think of where you were going, getting in front of the

customers with the right products. It's about chasing your best

sellers, that will improve your profitability. You go after your

best sellers all the time. What was the obsession with the duvet?

was on the original pallet, but we had a sale there and I wanted to

honour that commitment. Yeah, yeah, four hours is not worth doing, that

especially since it was closed. LAUGHTER

Yeah you found the most relaxed... Yauz I'm home, it's 5pm and I'm

locked up. And a warehouse that closed at 2pm. Treffer, what due

think? It would be an understatement to say you were

single minded. I found you not to be the best team player. Putting

your hand up all the time to project manage this task for

example and not really listening. You went on a sort of shopping

spree. You were going electric clock this and that. I thought you

lost your way a bit. I kind of put my hand up and thought Melody will

go off on one and not listen to everyone, not because you're not

talented but because you don't like being told. When I'm come ing

across and most confident and arrogant is when I'm most insecure

and vulnerable. It's my way of almost covering that up. That's me

being completely honest. If you watch me in the last boardroom, all

that stripped away and I got the guns out and I was going at it, it

was passion left. There wasn't any of, and it is when I'm extremely

insecure is when I come across because that's my way of dealing

with it. Can I just say, and we appreciate that, you know the

vulnerability, but you know, you've been trained in leadership and

you've been trained in public Speaker and you've been trained

with working with people, you know what really sells, vulnerability.

So it's interesting that things that you've been trained in you're

not pulling out yourself. It's because I'm trained on

communication skills, I'm so aware... So it's a work in

progress? Yeah, it is and I've learned to such. That is one of the

things that I'll be taking forward. It's OK to appear a bit weak, so

that makes you human. She's found herself.

APPLAUSE This is your second time as PM and

the first time, in the shows that we have ever had a project manager

facing an uprising. I heard there was like a coup in the kitchen.

it best if I take over as project manager?

LAUGHTER She doesn't seem to be organised or

even grasp the concept of what we're meant to be doing. I think I

would be able to give a better overview while you're shifting the

goods. It's difficult to respect your leader and follow them when

you know she hasn't got a clear what she's talking about. No to

that and that's it. That is a first in the show. How

did it feel to be in the middle of that? What was interesting is we

just said good morning and sat down, then she suddenly said, right,

before we begin... She didn't let me say what the strategy was for

the day. Looking at the other team, I'm happy with what our strategy,

at least we took the risk and reinvested. I was clear about that.

I wanted electrical items. We sold out of those. Her strategy was to

go for retailers and Lord Sugar in the end said that was the wrong

strategy. Perhaps I did right in sticking to my guns a little bit.

But I felt quite upset afterwards. We carried on and the day went on

and that was good. Ever held a coup because you thought your boss

wasn't doing the right thing? wanted to say I think it tells you

something about Helen actually. Because I think the fact that you

came in first thing in the morning and she'd already decided that,

that was a strategic move from Helen. It wouldn't have mattered

what you had said at that meeting. She was going to put that into the

pot that morning. I think actually it shows a lot about Helen. It's

not maybe quite so quiet and gentle as everybody may think. You're very

up front with your aggression. APPLAUSE

I wonder if there's an undercurrent with Helen. And no, I haven't.

you ever -- do senior people make mistakes? I give senior people a

hard time. People above I give a really tough time because I think

they earn twice as much and deserve a really tough time, always.

APPLAUSE I think, up until now Helen's been

amazing. Everybody has to admit that watching her work has been

tremendous. She's helped people who were losing a task, win a task.

She's brought people back from the brink, but that was a shock to me.

She said she dreamt about it. She couldn't sleep all night because

she was going to sort this out, like she took it on herself, I

don't want to lose a task. You did the right thing, absolutely shut

her down. Lord Sugar would never have forgiven you I think, if you

let her take over as project manager. You did the right thing. I

agree, really now Helen's marked for me. Because I don't know, she

obviously wants to win and would do anything to win. You teach

businesses about communication, was that a particularly good piece of

business communication? Helen communicated it in that prom queen

way she has, like she's just won Miss America. I think she must have

been up all night writing that line. It was a brilliant thing for this

kind of, you know, I don't like pretty women you know that. To show

her edge, so that now she's got this kind of elegance and she's got

the edge. Soy think it made her look good. I think she used you for

that. Tom did some fantastic selling, especially on the nodding

dogs. What is it about Tom and those dogs. I can understand why

you sold the nodding dogs well. There might have been some synergy

LAUGHTER If you move your head any more, I'm

going to put you on the back seat of my ploody car.

-- Bloody car. APPLAUSE

Ruby, what do you make of Tom? think he's smarter than he looks.

You know, that he quoted back everybody's exactly what Alan sugar

said about everybody means that he's got some steel under him. He's

just pretending to be this kind of, you know, vulnerable guy. But he's

the opposite of you. He's pretending, but he's really steel.

You're vulnerable and pretending to be steel. It's a beautiful symmetry.

How due find Tom? I like anybody who is passionate about product. I

like him very much. He's really squeezing money out of small kids,

that's really a good moment. LAUGHTER

Come on give me seven, go rob your mother's wallet. The small kid

comes up with a fiver for a piece of tag. �6 kiddo, disappointment,

learn it early. Say goodbye to the doggy. You're a fan, are you?

wasn't sure about him early on. I thought I wasn't a fan. I've grown

into him. I think he needs managing though. That's the biggest grey

area for Tom, it's whether Lord Sugar wants someone with a business

idea. He's whacky. Every creator needs management. What you're

employing in a designer or innovator is what, the way they

look at the future and develop things. None of us have even

thought of. We have to look back to week one, when you uttered these

immortal words. Don't tell me the sky's the limits if there are

footprints on the moon. Now as many people are pointing out,

firstly the moon is in the sky, in it's not some place yopbld the sky.

How many phrases do you have? have quite a few. Yeah, it's become

quite a scientific conversation about the moon and where the moon

is in the sky. The phrase is the sky's the limit. It's not the limit.

Well, what is? Sorry. I'm fascinated with you. Jo what's the

limit then for business? I just think that anything is possible.

Even a pound shop on the moon, there you'd do well because their

currency is all over the place. can't hold it against you because

you've been taught by incredible people. I've been taught by Nobel

Peace Prize winners have worked with me in over 100 countries with

20,000 people. I was trained by Al Gore, the former vice-president, Al

Gore. I was personally taught by Desmond Tutu and Dalai Lama. It

You met the Dalai Lama, Desmond Tutu, Al Gore? I have spent two

hours with Al Gore. I interviewed him. He taught me everything I need

to know about climate change. He did. Sometimes it's hot. Sometimes

it's cold. Exactly. The point is, you really, in my industry, there's

a lot of names dropping, Jay-Z, Beyonce, you take it to the next

level. You put me to shame. We should have a name drop off. I mean,

what you've done, your CV, we were looking at it. It's amazing. Pretty

outrageous. What you've done for 26, it's amazing. I'm wondering what

you were doing on this show. were you on this show? Because, I

don't know if this fits in with where you Farrelly belong? Because

I guess, Lord Sugar is a product man and he comes from a corporate

environment. I wanted to bring something else to the table. I

wanted the �250,000 investment. I had an idea for a different kind of

business and also how incredible would it be to work with someone

like him? I want to learn. I was there to take it to the next level

really. That's what I wanted from myself but also what I wanted to

give. Let's hear what Lord Sugar has to say. Melody is a vivacious

person, full of energy, but she made a huge error, condoning,

trying to sell to retailers, when retailers could have gone to the

same suppliers they were going to. Where is the business brain there?

She basically didn't understand the concept of the task Melody was like

we'll browse and see what we like. Selling a few bits and pieces here

or there is not a strategy. She is focused on collecting accolades all

the time. If she was to put all your energy into focusing on

business, she could have been a contender. I don't think she is

going to do that. That's why I couldn't go into business with

Melody. What's your reaction to that? He's the man who has to run

the business. If he feels that, then that's absolutely right for

him. I do respect that. There's a lot that I'm going to take away

from this process. What will you take from it? Like for example

listening more. We're expanding our business at the moment. I've run it

single handedly for a long time, I've had to rely on my instincts.

Now I will be forced to work with a lot of different types of people.

We do that, but also just to learn that I don't have to be so, come

across as so strong all the time and that it's OK to show a bit of

vulnerability. That's a very, very fine lesson to take. Can I offer

one other small thing, biscuits are not the new pop corn. And if they

ever were, they won't be under the name popscuits. A hideous image in

your head. Kim, you work in a global market, what lessons can

Melody take from this? You've had a fantastic experience. I mean, what

an opportunity at your age. And you really, if you want to do what Lord

Sugar was worried you won't do, I actually don't agree with him. I

think you're a learner. So I think you will actually take it on board.

I think if you do, and you learn from all of these people, don't

worry about any more badges. You have plenty. Don't worry about that

any more. Just concentrate and the thing I love about you is your

energy, your passion and commitment. If you throw that into whatever it

is that you love to do, you'll probably be very successful.

Let's have a look at the other team for whom Natasha was the winning

project manager, I say "winning" project manager. I've been working

my butt off trying to sell and Natasha is literally doing nothing.

Are you telling me that the reason you missed the point as PM is

because of me? Yeah, absolutely. Stop being such an angry person

today. I'm not being angry. I'm telling you how I feel. Stop

embarrassing yourself. Natasha hasn't got a grip of this task. Are

you OK is this I'm delighted. past the bravado and passion and

there's nothing there. You can't handle the pressure. I don't know

where her strengths lie, maybe off doing something by herself. Maybe a

closed environment. APPLAUSE

Natasha was lucky to win. Absolutely. She definitely didn't

get it at all. I would not think she had a clue what she was doing.

She was very lucky. Jim saved it for that team. He was a good

salesman. As soon as the project came up, I said Jim's going to win

this. He is sales and marketing. She blags too much for me. She's

all enthusiastic and stuff about it and then you see it whirring in her

head wondering how am I going to do this? Jim came back big for me this

week, in a sense of where was Jim, he's been quiet. He's been like too

quiet. We miss Jim's commentary. He die sects you with like in two

minutes it's like "You know what she's doing..." He's spot on. When

he's got confidence he's great. When he's in the background I don't

like it. Jim has an arc, like most of them. He was up at the start and

then it went bad and dark for a while. Now it really is Star Wars,

emperor strikes back. -- Empire strikes back. Now it's revenge of

the Jedi. Now he's with the Ewoks, they're all with the song and

killing his own father with the lightsabre. He's gone the whole way.

He knows when he's doing well. somebody has a sense of humour,

I'll buy anything. He could have bought my underwear and sold it

back to me. LAUGHTER

You know Jim's watching and making notes. Jim, I'll give you my

underwear. Natasha's team may have won. But

Lord Sugar was not pleased about the way they went about it.

I had a treat lined up for you by helicopter down to Goodwood and

then ride around in vintage cars, but you can forget that. No guts,

no reen vestment. Just get back to the -- Reinvestment, just get back

to the house. Two firsts, no treat and no tipy toe hug outside the

boardroom. It was a silent dance of celebration. It was awful. It was

useless. They didn't deserve that treat at all. Susan sold well on

the second day, but trotted up a blind alley on the first. Guards in

the way, oh, my God. Are they going to be doing more walking. Can I ask

you a quick question, please? Hello? OK, that was the cleaner.

Walk in the middle of the road. MOBILE PHONE RINGS

Oh, my God. Hi, how's it going? have not stopped at all.

APPLAUSE Loving the blind optimism of going

door to door in Knightsbridge, because you know, when what are

those houses worth �3 million. they need that polyester. They need

to save money on linen. Cheap sheets. They get the foreskin of a

Ghazal to wrap their bodies in. Susan can be a bit Marmite, love

her or hate her. I like Marmite. I like Susan.

APPLAUSE In a way I sort of feel she's one

of those kids at school that gets bullied all the time. But I really

like her. There's something about her I really like. It's good that

she's started her own business in cosmetics and she's passionate

about it. In a certain field she's good. If Jim's arc is like that,

hers is a steadily growing curve. A lot of people thought she would

have been out weeks ago. I like her a lot. I think whereas you came

into the whole process never selling anything, she's a

salesperson. She wants to sell. She wants, to I think Lord Sugar sees

something in her because she's very young. Yes, she gets shouted down

too easily. She's like "I'll do it." No you won't. OK. Please Susan

get some balls. I think she has got something about her. She's my Dark

Horse to be honest. Who do you think will make the final?

thought it was you. I thought you'd make it.

APPLAUSE I'll let you enjoy the compliment

for a second, but now who's going to get into the final? I would like

to choose Tom because I like a product person.

APPLAUSE I also do like Helen. I think she's

quite strong strategically. I think I'm going to go for Tom and Susie.

APPLAUSE I would have said Helen, until she

went retail. So a little bit of Helen, because she'd look good in

the office, but big time Tom. three have said Tom. No Jim?

I'd hire him. Buying and reselling that underwear.

OK, to the vote for tonight's show. Do you think Lord Sugar was right

to fire Melody? No. Treffer? gutted, but yes. -- Trevor?

gutted but yes. No, shouldn't have been fire. Two to one, shouldn't

been fired. You know how it works, red for fired, green for hired?

That's very, very tight. But I think it's just fired I'm afraid at

the end of that. Waving them doesn't change the

vote! They're still the same chlorine if you flap them around.

OK, all of our candidates that come in here, we like to give them

something that they'll remember us by, an appropriate gift. It's

difficult to know what to give you, because you have so many citations.

But you've never received a medal. And that's why we have made for you

very especially, the Dara O'Briain Medal For Business Globalisation.

APPLAUSE That is for you. It's lovely. Thank

you so much. You have been fantastic for the ten

weeks. You have been one of the undoubted stars of this year's

series. Here are some of your highlights. No matter how long it

takes, I will take it to success. I give you every dog, ladies and

gentleman. We're like the green team coming to the rescue. Think

above and beyond, bix mix. Fresh fruit, berries here. This is a seal.

We work hard and then we play hard. That's what I've been waiting for

all my life. Is that victory I'm tasting? Whatever. Ladies and

gentleman, Melody Hossaini! APPLAUSE

That's it for tonight. Thanks to all my guests, Melody will be on

BBC Breakfast tomorrow morning. If you want more join in the

conversation on Facebook and Twitter. Details are on the website

at bbc.co.uk/apprentice. Tomorrow night July 7, there's the annual

bonus programme, The Final Five, featuring, John, -- Tom, Jim,

Natasha Susan and Helen. Your task is to create the next fast food

restaurant. Too much cheese. Didn't Columbus discover the potato in

America? Can we make way for that order? Service! It's messy. The