Episode 1 The Apprentice: You're Fired

. This is my boardroom. This is my money. The product sucks. Who is

the waste of space? You're fired. You're fired. You are fired.

Good evening. And welcome to a brand-new series of The Apprentice:

You're Fired, with me Dara O Briain. And a show in which I will be in

the unusual position of interviewing someone who only a

minute ago I was screaming at to shut up. Zip, zip, but she didn't

and she is here. So once again Lord Sugar has �250,000 investment to

offer the winning business partner as 16 hopefuls line up to compete,

we will dissect them and learn sometimes with some of them it is

the right hobby but the wrong name. By day I'm a business superstar and

by night I am a professional wrest already. 6 -- wrestler. I am so

looking forward to interviewing Ricky Martin! As ever we will be

hauling the newly dispatched candidates over the coals.Ing me

each week will be a trio of insightful souls. This week we have

Thea Green, Trevor Trevor and Jo Caulfield. APPLAUSE. Tonight, task

of making and selling printed goods left one candidate talking herself

out the door. The person leaving today may feel they haven't had

enough time to show themselves, but that is tough. That is what the

process is about. Bilyana, you are fired. That's a shame but thank you

for the opportunity. Please welcome Bilyana Apostolova. APPLAUSE.

Bilyana, welcome, in the roulette that is the first episode in the

anyone could go, environment of the very first one, you kind of talked

yourself out of it a bit, didn't you. Yes, it is good to break the

vow of silence I took after that boardroom. Did you presume it was

you? What was in your, when you were in the boardroom what was

going through your mind. I couldn't hear a word of what he was saying,

looking back it seems like, I could have got away with it. I just

couldn't hear a word. In my head I kept clinging on to the experience.

I wanted to stay. OK. Well let us relive the moment when we were sure

we were finished with you and you kept popping up again.

LAUGHTER . So I got the picture here. Sales

were time critical Lord Sugar and we were held back from the

beginning of the day and we were held back later on. Stop. Stop.

Stop. Stop. Stop. Stop.. I will give you the opportunity... I will

prove I will be a strong project manager. I am not listening to

anybody any more. I have had enough of listening to you. Give me one

more chance to be a project manager Lord Sugar. Gabrielle had it and

she failed. Don't do yourself any favours. I will show you. I don't

think so. I don't think so. APPLAUSE. So looking back, what was

the point at which you should have shut up? Was it two sentences back,

three? Is it obvious that you basically just kept talking him

into it? It is o obvious. But at the time I didn't pick it up. It is

startling. That experience is one of the most stressful things that

has happened into my life. It is incomparable to anything else...

And you grew up in a Communist flat! You might come back to that.

Thea, was it is aur price. To see you literally talking yourself out

of the chance to stay for the second week, it was. Massive shock.

Mean, a lessen there for her. thought she has never watched this

show before. When Lord Sugar says "Enough," it means shut up. He was

going to sack Katie. He was going to fire Katie. You tell me about it.

I have been televised now -- terrified now the whole day. If you

looked across, Katie was in, was broken. Katie was, Katie was

sorting the luggage out. Mentally rewriting her CV, she is going to

go, I'll explain this week out of my working life.. I was, I couldn't

believe you were sacked. It is what Trevor said, if he said I don't

want to hear anything else, that is enough, you stopped talks and it

made me think of me arguing with my husband, like when he's government

gone, I've got it and you can't stop. You have to keep going and

again and again and again. I think at the time I thought he is going

to give me credit for really fighting my place on the show. I

kind of benched on previous episodes and he credited someone

speaking up for themselves. That was Stewart. That isn't anyone's

business model. Shout out to Stuart. Good to see you there. You were the

first to go, but it could have been oh so different. Katie, what did

you do? I was a fantastic team player. The one that is

disappointing me is Katie. Very quiet. I thought you were sort of

missing really. Where is she? Katie, Katie. You say you believed the

biggest mistake was to try and hide behind other, you say that. I agree

with that. I swear I was not hiding. Where has she gone? We think Katie

is probably going to go home, don't we. It is a toss up with Katie. It

was a very close call. Bilyana did me the biggest favour in the world.

She buried herself. I owe her a drink to be honest. APPLAUSE. She

got in touch and said if you could possibly, this is from Katie with

her thanks, for her remaining time on the show. Knock it out. Go crazy.

I mean, reading the room is vital. Yes and knowing when to shut up.

Knowing when to let the other guy speak. I have video lessen for the

generations now. You hadn't really done anything wrong. I really liked

Gabrielle but I thought she has to go, because it is her fault. Katie,

couldn't really go for being quiet, you must have thought it can't be

me. That is what I said in the cab ride and I think, that is why I

managed to walk out holding my head up high, I might be under a total

delusion but I don't think I failed the team. The only thing in the zoo,

you had a very odd outfit on. I might have fired you for that. It

was a very odd tartan. Like the railway children or something. If

someone came up to me wearing that in a zoo, I would run away. Huge in

Bulgaria, the railway children. love Scotland. The pattern all the

way. You could see by the pressure you were under, because you were,

someone clutching at straws, and you went back fair way into your CV

at one stage. So Bilyana, why shouldn't I fire you? Lord Sugar,

you shouldn't fire me, because I was made head girl. APPLAUSE. That

did look like somebody retreating to their happy place. The last time

things were easy I was the head girl once. I mean bring ot your

Brownie badges, do you strike me as being the least relevant thing to

mention. I was at job interview, and I go I was head girl, at that

point I'm leaving. My mother loves me. I have lots of friends on

Facebook. Don't fire me. At that point you realised how desperate

you had become. Up to then I thought you're not going, you are

too strong to go at this point. Lord Sugar will recognise that, he

recognises strength in a person, even if they are a bit irritating.

Laft He has saved many people in the past and we have seen them

develop and change. Went you went head girl, that the point I sunk in

my chair and I went, I realised what you said. You were blindly

panicing and saying whatever you could think about that was positive

about your personality. Which was strange. You are confident, you

push yourself forward, particularly during sales where you weren't shy

about pushing yourself to the front. Bilyana doesn't take a brain

surgeon to work out there is a general despon dense si to you..

decided we would take turns to use everybody's strength in sales.

Could I interest you in our organic cotton T-shirt. Are we not taking

it in turns. She is taking over other people's sales. Just �6.

runs up and does it. That is not fair. We are taking it in turns.

Thank you so much. We can only go one at a time. You have had your

sale. You need to give the next person a chance. These are baby

products. Hello how is your day going. There is a bit of a dog eat

dog atmosphere. She Meades to cop on to her. You don't want to behave

like animals in the zoo. -- she needs to cop on to herself.

APPLAUSE I'm not sure how badly you come out of that to be honest.

no problem with doing that. I thought they were pathetic or

having a bitch about it. Because you were good. It wasn't like even

was running away. They weren't going to scary lady. I think I

would rather have you come up than Jenna, because that voice, that...

I couldn't cope with her, I didn't think you did anything wrong.

Pushy? Pushy, but turning the team against you the group is bigger

than one person, you were too predatory and you turned all of

those women against you really quickly. I wonder if thating being,

not being British is that you don't know that we don't like people who

are very confident. It's a British way to be "Oh I'm a bit is hit at

this, but I'll give it a go." You don't realise that is the game you

have to play. You obviously would think that would be a stupid hinge

to say. I am good at this, and they go we don't like her. It's a weird

dynamic between you and them. you notice the vibe getting tense?

I did. But we, we hit the zoo with a two hour delay. I was focused and

I forgot about covering my own back and appearing, diplomatic to the

team. We were so late, I just wanted to make every single

possible sales possible. That went wrong. It is the kind of thing at

this stage where you are trying the look for any flaw, anything to jump

on. This was obviously the one thing you gave them, was what we

would call the Great March of London, which is where...

LAUGHTER You led your people through the

desert for up to 40 days and eventually reached the promise land

of a shop in prom Rosehill. I think we should leave and move on to

Primrose Hill. Are the shops very posh? We will go on your local

knowledge. Follow me! Where we going? Bill wran that where are we

going from here. Guysster serious point. This road goes on a good

mile. This is a trudge across London. Not a very long street.

am sure. You said to me you know the area quite well. We are not

near any shops. Do you think there are shops down here? I know where

the shops are. This was a long At what point during the 20-minute

epic walk did you think this is a bad idea? Um, well actually back

when we were discussing the strategy we were picking locations

and I did say the zoo is in a park, obviously not a shopping mall, you

can't turn around the corner. These really were the closest stores.

there's no footfall in Primrose Hill, it's a quiet residential area

and you didn't have the same footfall, whereas in Camden would

you have had tonnes of tourists and locals. At that point we had 20

tphoeupbs sell. -- minutes to sell. Now Jade did quite well. She had

something she felt important, she can explain herself. If we are to

win I think design is almost the most important element in the whole

process. LAUGHTER. This is a paramount importance.

Your team on desire was who? Jade. That's very good. It's very good.

If off fabric pen you can colour it in yourselves. Really, I will find

out about that in a minute. It's good.

LAUGHTER. They're sweet. They're quite nice.

These are the jigsaws by the way, which are quite sweet. They kept

going on about this, this is a tiger, that is clearly a bumblebee,

tiny tiger mask. That's a legless man with crazy clown hair. And

that's a nun. The weird thing is you kind of

really went the high road on this. You were reinventing Mothercare,

like a quality product to buy. Sweet, very nice. We were so proud

of them. Jade was a Godsend with drawing them. The personalisation

element was brilliant. That's a great market to tap into. It's a

shame you didn't know the numbers. That was brilliant, that really

helped you sell, by being able to personalise that to kids. Long-term

that's not a bad idea. Definitely not. The combination of yourself,

Gabrielle and Jade, it's a strong team. I thought you are going to

wipe the floor with the boys. I really did. Gabrielle's lack of

leadership, she was like a girl guide, wasn't she? Like a girl

guide having a fit. She's sweet, lovely. But she's not a leader to

me at the moment, not just off this show so far. She should have been

on top of the numbers as well. surprised she didn't go actually.

Back to you, Bilyana. We have comments always and these are from

the briefest of samples, but your moment of truth, this is what Lord

Sugar and some of your colleagues in the short-term had to say.

Bilyana, very, very clever girl. What she's good at doing is figures

and she didn't get involved in the figures. She was her own worst

enemy really. If I worked at a bank like Bilyana I would have said look,

let me take the finance on. She was extremely difficult to work with.

She could get very, very angry, very stroppy. Just interested in

her own sales and not interested in the success of the team.

She turned out a bit of a nightmare. She wrote her own exit note, didn't

she? There's no way coy have gone into business with her, and that's

why Bilyana had to go. Reaction to that? Disappointing. I

can see why some of them said those things. Hopefully we covered a few

of the subjects, it's the first task and the pressure did get to me,

increasingly so during the task. Especially on the second day, when

we started feeling that this might actually be going down the drain

and as I said, I didn't think about myself in respect of what they were

saying, I just kept thinking about the team and really wanted to push

those sales. Now, Lord Sugar is looking for a business partner to

invest �250,000 into it, you were setting up your business, you

didn't have that presented to new that kind of way, what path did you

take. In terms of raising money, I went and spoke to corporate os --

organisations, private people, people in that sector, retail

sector, but not one individual with a quarter of a million. I raised a

similar amount of money but through lots of individuals. How did you

come up with the idea for the business? I previously worked in

fashion in a magazine and frequently went back and forwards

to the States and was inspired by the fact everyone in the States got

their nails done on a weekly basis and people in the UK got their

nails done once for a wedding, so I could see you could get a group of

people all over America doing it so regularly and yet it hadn't really

come to the UK, spotted a gap and went and set up the business.

the luxury of watching these shows a little in advance and stopping

them midway through and saying right, what would I do? I am very

proud on this episode my business instincts like the boys, that is I

stopped and went, this is what you do, you sell slight to tourists.

That's how do you it. I even came up with a design. I was proud of

this, it's the official t-shirt of the 2012 Olympics.

APPLAUSE. Obviously, we are very aware of the

legal differences in selling Olympics, that's why it's the

Olympics with an I, rather than a Y. The amount of broadcasting

regulations I would break if I sold this, if you go to Dara's Olympic

t-shirts.Com... The boys won so convincingly, despite their

products featuring no quality whatsoever.

That's it, the bus? That is it. It's been more difficult than we

first envisaged. Not enough paint that time. Oh, man, that's

knackered that. What can we do with that? It's better than nothing.

think it's terrible, but it's done now.

I actually heard of one where you sold some bags to and rejected the

lot in the end. Stains here and really faded, overprinted. It's

unprofessional. They think they can get away with it but they haven't

and now they're in the embarrassing situation of having to refund a

customer's money and go away with their tail between their legs.

end punter doesn't want to buy your product, meaningless, isn't it?

Yeah. It does answer the eternal question, what is this? This is a

bus. Although it's less clear on this

one. This is a genuine one. Would you

like to see the worst tote bags in the history of cheap tote bags. We

are all familiar with Jack the British bear. We have grown up

hearing about Jack the British bear and his men adventures -- many

adventures. What have you been up to this time? Oh, I got shot in the

ear. It bled all over my head. Jack! You and your crazy head

injury. Is this the first thing you thought

when you saw it? It makes me realise when I saw that, what the

boys were doing and the fact they beat the girls with this, why

Prince Harry is around the other side of the world trying get

tourism here, because they buy absolutely anything. When you are

walking around the West End and you see them wearing t-shirts you think

no, not really? They will buy anything. It's why I am putting all

of my money into Jim the official bear of the 2012, what's that word,

I think you will find it's Olimpics!

I am I am joking, of course. Dar a's Olympic bear.Com! You want the

big bears and then you get that. thought it was going to be a huge

thing. �15. They focus on costs and margins. That's the tragedy, isn't

it, of the task, is that the girl were so focused on the creative and

did a great product and guys were focuseded on the numbers, it's too

Shay too cliched. A question of the audience, mainly to the ladies in

the audience. Is this attractive to you? AUDIENCE: No! We don't

normally get to you judge them like meat, but the reason is - I am

about to show this, possibly the creepiest VT we have ever shown on

the show, yeah, let's have a look at this. How much is the bear?

bear, it was �15 until about ten minutes ago and it's now �10. I can

print you a picture of you on the back. What about you on the back of

it? If it was you... For �10. going to meet my friend and I will

see what she thinks. If you come back a picture of yourself and your

friend together. I want you. LAUGHTER.

APPLAUSE. He still didn't sell it. She wanted

him and he still didn't sell it. �10 for the bear! She was going I

want you and he was going well, you and your friend. With a phone

number on the back. Anything to sell it. Perhaps she recognised the

magnetic leadership of the man who stepped into the massive void of no

one wants to be in charge of the boys' team, impressed with that?

was actually, he played it really well. He did step up. I didn't, I

thought what a fool! That's what they were all doing, going it's not

going to be me! They've all watched the show. At one stage he went OK,

I'll do it, in a kind of ready to start the ball rolling, and they

all went, well done, congratulations! He did face some

competition obviously, once he has taken the job, people are sniping

immediately. Stephen came in with a price, whether it should be 15 or

ten for the tiny bear with the head a supersalesman and had a

spectacular technique he was keen to share with his colleagues.

terms of the first thing we say to people, I would change it

completely to would you like to have something that nobody else has

got? As this lady walks past, I will show new a second, would you

like to have something nobody else has got. They're going to stop.

Here we go. Would you like to have something nobody else has got?

LAUGHTER. Are you sure? Are you sure? I am positive. Ladies, today,

- - something nobody else has got? Not right now. Thank you. No, OK.

In the whole world, are you sure? Nobody will have that bag I can

guarantee you that. APPLAUSE.

How is this a sales pitch? No one has ever wished to own the thing I

am trying to sell you now. No one in history has wanted this. It's

been uniformly unpopular, but you might be the first person. Why did

it seem the more he said it the more obscene it seemed? Like it was

an STD. Nobody else has got it, all the women were like I don't want

it! I don't want to catch it. it to yourself, Madame. Do you want

want something nobody else has got, I can give it to you, yes I can. No,

creepy man! OK to the vote. Thea, do you think

Lord Sugar was right to fire Bilyana? No, you probably had more

to give. I think you are strong. Trevor? No, shouldn't have fired

you, you would be a great candidate. You would have given us weeks of

entertainment, so no. Jo Jo? By the rules of the game, Gabrielle should

have gone, would you have been a nightmare, but I don't think you

should have been fired. Let's turn to the audience. If you agree hold

up a red card. If you disagree hold up the card that says hired. I

would say it's clearly hired for you. The audience disagree. Thank

you very much. Well done for that vote of confidence. Congratulations.

APPLAUSE. Thank you. Obviously, we always give people a gift. Our

first thought is that maybe you should be the first to receive the

official bags with their rare, only available on dar's Olympic bags.Com,

but we thought you have time now relax, perhaps a guide to lovely

walks of London. APPLAUSE. Thank you very much.

Thank you. Sadly, you won't be Lord Sugar's

business partner but we are sending you on your way with your

highlights. I got myself from a communist block

of flats in Bulgaria to top of a skyscraper in the heart of London.

I am on 27th floor of the the gherkin. Wow, what a journey. I

love finding out about new things, I love going to new places. The

penguin is really easy to draw. Just like that. Face over there.

Feet on the side. I love going for things 100%. I can see it on your

face, you really want it. That's too high. You know what, I always

succeed because I have never had a safety net. Ladies and gentlemen,

Bilyana Apostolova. APPLAUSE AND CHEERING.

That's all from us for tonight. Thank you to all of my guests,

Bilyana will be on BBC breakfast tomorrow morning F you want more

there are exclusive clips on our website. You will also find details

of how to apply for the next series of Young skaep apprentice --

Apprentice. The closing date is this Sunday 25th March. Not much

time left. Next week the candidates have to get creative and design

products for the kitchen or bathroom but whose dreams will go

down the the drain? Magic hands. When he is in the bath he splashes

everywhere. You have made a complete mess. The questions and

answers, I am not allowed to... Rubber gloves. It doesn't quite add