Bruges Tour The Apprentice

This is not a holiday camp.

This is a business proposition from heaven.

Lord Sugar is searching for a brand-new business partner.

Forget about Brexit.

In this process,

I'm the one who decides who's going to remain and who's going to leave.

Competing for his cash...

..millionaire moguls in the making.

This is a bloody shambles.

It was boring, boring, boring.

There was no bloody strategy.

We need to go now.

Run.

Oh, my God!

It's a prize worth fighting for.

-Can you actually, physically, do it?

-No.

Your behaviour is ridiculous.

18 candidates...

Are you putting in any input or you just trying to stray away

from actually making a decision yourself?

..12 tough tasks...

Are we going to win this?!

..one life-changing investment.

You're fired. You're fired.

You didn't follow the money.

You're fired.

Previously...

I want you to acquire nine items.

The team that has spent the least amount of money will win.

Sajan led one team...

I'm from London, so I will be project manager.

..in different directions.

Is EC1 anywhere near E14?

As Harrison hit a dead end...

Shuts at five - it shut at five.

..the team's chances stalled.

Where are they?

Agh!

On the other team...

Good luck, everybody.

..Joanna was in the driving seat.

In terms of negotiation, I'll be leading it and I'll be closing it.

Elizabeth and Bushra had a bumpy ride...

You don't actually own up to what you've done,

and I'm actually tired of that.

What would you like me to do and I will do it.

Be professional.

..and despite a last-minute U-turn...

Go, go, go!

..Joanna's team won the day...

They managed to get all nine items for £210.

..but, for Sarah-Jayne, a caution.

I would say your style is, no fireworks, no disasters.

On the losing team...

A Japanese tourist who just got off a plane

would have worked his way round London better than you lot.

..Harrison was almost towed away.

Don't know, do you just talk a good game, or what?

..but it was Ross...

What did you do?

-I knew you'd ask me that.

-Did you?

..who became the fifth casualty of the boardroom.

You are a fish out of water.

Ross, you're fired.

Now 13 remain to fight for the chance

to become Lord Sugar's business partner.

5am.

PHONE RINGS

Hello.

Lord Sugar would like you to make your way

to the docks in Southampton.

Please pack an overnight bag, the cars will be leaving in 30 minutes.

The port of Southampton. Thank you very much. Bye-bye.

We're going overseas.

Guys, passports, we're going overseas!

Going to Southampton.

Southampton!

Going on a cruise!

I'm just packing all my knickers.

Oh, my God, what are you expecting to happen?!

SHE CHUCKLES

I think it's a cruise ship.

Do you reckon? I don't know the port of Southampton, where it goes to,

but I'm thinking maybe somewhere in Europe, but I'm not entirely sure -

but I'm excited.

Southampton...

..home to the UK's largest cruise ship, Britannia.

Well, good morning. I'm sorry I can't be with you today,

but I have been called away on urgent business.

You may be wondering why you are stood on board this beautiful ship.

Well, shortly, this ship along with all of you

will be departing for the historic city of Bruges in Belgium.

So, your next task is to plan and execute a tour of Bruges.

You'll need to sell tickets

and give your clients the best possible experience.

Now let me give you a warning - if your tour is not shipshape,

your clients can ask for their money back.

The winner will be the team that makes the most profit -

but on the losing team, at least one of you will be fired.

Bon voyage, and I'll see you back in the boardroom in a few days' time.

Now, Lord Sugar would like to shake the teams up a bit.

So, from Graphene, would Jade, Sarah-Jayne and Anisa

please go over to Vitality,

and from Vitality, would Sarah, Sajan and Harrison

please move over to Graphene?

Now Karren will be following Vitality

and I will be following Graphene.

So, good luck and off you go.

With almost 3,000 passengers on board,

excursions onshore are big business.

Charge more for the tickets than the tour costs to run,

and there is a pretty profit to be made.

Welcome, ladies, to Vitality.

Thank you.

First job, choose a skipper.

I'll just kick this one straight off,

I'm happy to be project manager.

I think I'll bring everyone together,

I know everyone's strengths and weaknesses -

not necessarily weaknesses -

so, yeah, I think I'll be a good project manager on this one.

Unless anyone else wants to put their hat in.

I'll stick myself forward, as well.

I've got the leadership skills, and I've been on cruises before.

-I'm going to back Sarah.

-OK.

-Yeah.

-OK.

-I'm Sarah...

-Yeah.

-OK.

-Brilliant.

Karren was quite negative about myself in the last boardroom

so, obviously, I need to prove myself.

Even though this isn't within retail,

I do feel like I can really show off my skills within this one.

Obviously, I've got to do the team split,

so, sales team, I was thinking Jade, Andrew and Michaela,

because you're all very strong on sales,

and Charles, Anisa and myself on the planning team.

So I think we'll have a really good split.

-Yeah.

-OK, superb.

-Yeah.

-No, I agree.

Heading up the other team...

Myself, Sajan, Joanna and Harrison, on the tour team...

..florist Elizabeth.

..and I'm thinking, so far as the sub team, James, Bushra and Sarah.

Next, decide what type of tour to run.

Would you like to look at modern Bruges?

With a place like this, I don't think new, modern,

I think the beauty of this place

-is the fact that it's got a lot of history behind it.

-OK.

If you look at the modern juxtaposition of the architecture

versus the historical position of the architecture,

the two bounce off each other quite well.

We can give people a very good, coherent day out,

and that's something we can sell very well.

I mean, it's... If you feel more comfortable with that,

-we should go with that.

-OK, modern.

I really like the idea of history, only because it's a historic town,

and if you are going on holiday you'd want to know about the town,

that's why you're there.

I think with history we need to be careful, though,

because whoever's going to give the tour has to be absolutely spot on

with their facts, because you might have someone on board...

I was thinking Anisa would be really good.

Would you be happy with that?

Obviously we can talk about it later,

but I just think you're very entertaining!

The thing I'm concerned about is the facts and figures.

I'm good with facts and figures, I can assist you with that.

-Yeah, and we can chip in.

-No problem whatsoever.

On Elizabeth's team...

I'm thinking if you're doing something modern,

you should do Segway.

..pick an activity to help pull in the punters.

Segways marry better with modern.

-Is that carried?

-Yeah.

Next, to provide a flavour of Flanders...

Belgium's always been known

for having the best chocolate in the world.

..the tours can take in a tasting.

-When in Belgium, why not go to...?

-Buy chocolate.

Exactly, it makes perfect sense.

-So, is that unanimous?

-Yes, yes.

-OK.

-Sounds good.

Right guys, two things.

In Flemish, "hoi-hoi" is "hello" and "dank u wel" is "thank you".

-Remember that, it will serve you very well.

-Dank u wel!

For Sarah-Jayne's team...

I think we should go for the horse and tram,

I think it's in fitting with what we're actually going for.

..activity decided, now choose what to sample.

-Looking at Belgium, it's known for its waffles.

-Yeah.

There's beer, as well - what do you guys think?

So, I actually used to give tasting experiences on beer

and I've been on tequila tasting, wine tasting,

vodka tasting, gin tasting - yeah, anything alcohol, I'll do a tasting.

-I think the beer's a really nice idea.

-Yeah.

-Shall we go with beer, then?

-OK, fab.

-Yep.

This is going to be an easy sell.

You could sell this based on the beer tasting event, I think,

but the other things are just additional extras.

It's going to be great, I can't wait.

-Sounds great, cheers.

-Good luck.

6pm. While half of each team plan their tours...

We're taking these people on a walk around Bruges.

..for the rest, sell 16 tickets...

I was thinking about maybe £100 a ticket.

..before heading ashore tomorrow.

When I was in the UK I went on a Segway tour.

It cost me £40 for an hour.

OK, now, that's the thing - I don't...

I'm not sure how long they're going to last.

We need to ideally speak with the team and confirm that.

-Yeah.

-We've got 16 tickets in total, yeah?

-Mm-hm.

-Yeah.

I mean we could always start, perhaps, at £55 a ticket, and...

And then come down to 50.

I mean, I'd pay £55 for a Segway tour.

-Cool, let's go into this. Yeah?

-Perfect. Cool, let's go.

Mapping out their excursion...

I'm quite happy to introduce the tour.

..project manager Elizabeth...

What I'd like us all to do is engage our tour group as we go.

..takes control.

-Now, what I'm thinking is, there's four of us.

-Mm-hm.

So, it would work if we picked out four places

and each of those places someone know some key facts about

so that then we've not got too much to do.

Can I just say that it has to be enjoyable for them.

-Yep.

-If it feels like we're just, you know,

regurgitating information,

then it won't seem as if it's, like, an experience.

Right.

What we need to do is get that map on there, OK?

Joanna, can you just quietly work to get yourself informed

about a couple of key places, and when the guys have done that,

we'll come back in a couple of minutes

and start talking the options through, is that OK?

The strategy going forward

is giving everybody small, manageable chunks

and if everybody does their small, manageable chunk

it allows them to support other people in their chunks,

and together we can draw a tapestry and get this job done together.

Where's the St John's Hospital?

Er, that's there.

Working out where to stop on their history tour...

-Oh!

-Go on.

-It's home to seven Benedictine nuns.

..Sarah-Jayne's team.

Anisa, I think you'll be great at leading the tour,

and then, Charles, if you could do the logistics.

First, I think we need to sort the route out,

and then go to the facts because we need to know

-where we're going to be able to tie it in with the facts.

-Yeah.

I want to work out the distances.

-OK, so, we're starting here.

-Yep.

Now, let's have a little look here.

I need to memorise stuff, cos I'm just concerned that...

Yeah - at the end of the day,

you need to turn up and you need to know where we're going

-and then we can talk about it.

-I would say that walk's 12 minutes.

Then we go this way, here... to about there...

..and then across.

See what I mean? Like, I think we're fannying about,

-we don't need to fanny about.

-Let's get this route on the map quickly.

Anisa does seem a little bit worried,

she keeps expressing that she's got a lot of facts to learn.

That is her key job tomorrow,

so there's nothing else for her to focus on other than that.

-Let's just calm down, first of all.

-Yeah.

I think we're all a bit... Once we've done this, literally,

-we're going to help you on the facts.

-We'll help with the facts.

On Elizabeth's sub team...

Guys, how would you fancy a Segway tour tomorrow?

..pitching a modern tour of Bruges...

We've got a Segway tour around the city.

..recruitment firm owner James.

What this is is a more thrilling way to actually see the city

without having to walk around it. You're on a Segway.

-That's true, we don't like walking!

-There you are, then,

there's no better way, is there?

-So, two for £100.

-Yeah.

-You interested?

-Come on!

Yeah, there you are, go on, then!

Perfect.

Brilliant. Brilliant. Perfect.

For all the brilliance of James's patter,

I think there is a problem here.

They've talked a lot about Segways, but where's the modern Bruges?

Where's the tour of the city?

They've barely mentioned that.

Do we want a very quick call with Elizabeth

to just confirm our strategy?

What time is it? 7:15.

-Right.

-No call, no call. 100%.

-100%.

-We've got 45 minutes.

-Carry on.

-Let's do it, let's do it.

Tasked with finding takers for their history tour...

We'll take you on a beer tasting, history/tasting event.

..Jade, Michaela and Andrew.

So we'll give you some beers from Belgium, tell you about them.

The package at the moment is £175 per couple.

-How many drinks?

-Well, we'll see you right,

don't you worry about that, we'll see you right -

even if you have had a skinful, don't worry about it,

we'll get you back.

Shall we get your details and get you signed on?

-Yes.

-Yeah?

-Yeah.

Andrew is selling this tour on the basis of the beer

and a promise that they'll get a lot of it.

Well, that's quite a risky strategy,

because if he can't deliver the amount of beer he's promised

he's going to end up with some really unhappy customers.

Chimay, Duvel - some really good beers

that'll get you off your nut, as well.

7:30pm...

Right, I definitely think we need to call the other team.

..a chance to check in.

-Hello.

-Have you started to sell the tickets?

175 for 2.

-90 quid each, almost.

-OK.

Right, we really need to go away and start selling,

because, yeah, they aren't going to sell themselves.

-Bye.

-Bye.

This tour has got to be good,

because for £87.50, you'd be expecting a lot.

-Look at how many pages I've got to learn.

-Yeah.

-Yep.

We will also help you with the facts,

it's just very important that we know what we're talking about -

you know, it's got to look slick.

I specified I wasn't very good at facts -

everyone's like, "Oh, we'll help you with the facts."

I don't see anyone helping with the facts.

I'm left with the facts,

and we're selling a historical tour for £85 per ticket.

I'm really pissed off.

On the other team...

-RECORDING:

-This person's phone is switched off.

..no answer from James.

I would have liked to have spoken to them

to make sure they're 100% informed,

but if they're selling well they'll be doing a good job for us.

What we're doing is we're taking these people

for about an hour or so, give them a walk,

get them to the chocolate shop.

-Yeah.

-Then we've got to walk them up to the Segway place.

-Which is here.

-Then they have a whip round on a Segway

-and then we get them back to...

-Walk them back.

-Yeah.

-Yeah, no, that sounds good to me.

8:30pm.

We need to crack on now.

For both teams...

All right, I'm going in.

..final chance to find customers.

Change of plans, if you've got any -

come with us, we're going on a beer tasting event.

We have got something fantastic for you tomorrow,

have you ever been on a Segway?

We've got a brilliant beer tasting experience.

-Segway, Segway - I can see you both on a Segway.

-Yeah, yeah.

We do have a walking tour with a trained tour guide.

-I don't know if you've heard of Segways?

-No.

We'll do it for £50 a head, deal?

-Yeah.

-Fantastic!

Lovely, we'll get you signed up, perfect.

It's so easy to sell a Segway.

Do you think it'd be something

that you would be interested in joining us?

-We've never done it, so yeah.

-Thanks, guys, see you tomorrow.

9pm - tomorrow, half of each team will run the tour.

-Hi, guys.

-Hi, team.

The rest will negotiate a price for the tasting experience.

What have you done? How many tickets have you sold?

-We sold ten tickets.

-At what price?

-At an average of £82.50 each.

That's amazing.

-It needs to be clinical tomorrow.

-Yes.

So, what I'm going to do, I'm going to swap with you.

-You, me and you?

-Yeah.

-Brilliant.

Cos I think you're going to be amazing at...

-Come on, Charles!

-I think you'll be amazing at the beer tasting.

Obviously, these two will get you up to speed,

and then obviously us three can go out and negotiate beer.

You've just got to make sure that your customer service is on point.

I'm really feeling the pressure that I have to deliver tomorrow,

because right now I only have facts for half of the tour,

and I'm struggling.

So, I feel completely unprepared.

How are we doing?

A lot of people already had excursions booked and stuff.

So, I mean...

-How many sales have you...?

-I don't believe that face.

-How many...

-We sold them all!

-Guys, seriously.

-16!

How much did you sell each for?

-50 quid a ticket.

-50 quid,

and then the last two, with two minutes to go, were 40 quid each.

Right, I've got a lot of key information I've got to get through.

-OK.

-I appreciate you more than you could possibly imagine,

but, we'll say thank you in a minute.

Right, tomorrow.

We've got a simple tour sorted out.

We've got that sorted. Good.

Can you tell us what the tour is, though?

It's a very simple tour.

-On Segways?

-The two simplest...

-No.

-What do you mean?

Right, let me tell you.

-No, no. It has to be Segways.

-Let me tell you.

The tour is this. We have a walking tour of three stops,

then we go to the chocolates, then we go to the Segways.

Well, we've told everybody that they're going,

and then they get on the Segways.

I'm sure we can manage expectations.

My biggest concern for tomorrow will be that the tour doesn't stack up

with what we've sold

and how the guests will respond to that -

but I'm hoping that it's well received and we can manage it.

-OK, guys, we're going to do great, let's get it done.

-Yes.

Visited by eight million people a year,

the picturesque city of Bruges.

Today, half of each team will be tour guides.

Come on over, let's have you.

Taking charge of the modern tour...

Is everybody nice and close so they can hear me?

..project manager Elizabeth.

OK, now, if I can't see your eyes, you can't see me.

Right guys, good morning.

My name's Elizabeth,

and we're going to lead the tour around Bruges today.

We do need to be quite punctual,

because we've got to get you guys to the Segway tour

for 2:00 to start it.

Now, is everybody watered and been to the loo

and all that sort of thing?

You're all good to go, yeah?

Brilliant, OK, I think we're ready to go.

The thing I'm most worried about is timing.

We need to keep these people moving,

and if we miss the chocolate shop and the Segway, what have they got?

A wander around Bruges - they could have got that for free.

So, is everybody ready to get going?

-ALL:

-Yes.

-Brilliant.

We're stronger together, so, let's go, yeah?

This way!

Kicking off their history tour...

Welcome to Bruges.

..project engineer Andrew.

The plan is we're going to take you on a little history walking tour.

Show you some of the sights,

then we're going to take you to the beer tasting.

Because we thought, a horse and cart is going to be even better

after a few Belgian beers.

Do you know what I mean? That's going to be good.

Then we'll get you on a horse and cart

and we'll get you back on the boat before it sails.

Otherwise, we're going to have to get you on some flights -

and we've not got that much money.

I'm obviously looking forward to the beer tasting the most.

Because if I get to have a few myself, I'm going to be happy.

If they have a good time

and they feel like they've got value for money,

hopefully that's going to be enough. So, fingers crossed.

Testing. Oh, there we go.

IT CLICKS RHYTHMICALLY

LAUGHTER

Onwards. Let's go. After you.

While half of each team set off to see the sights...

Whoo! Scream if you want to go faster!

..the rest must secure a deal on their tasting experience.

We are bringing 16 guests in there

who are going to want to buy chocolate

for their families and friends to take home,

so, I think that we try and get them to give us a selection of chocolates

for each person for free.

I mean, it would be lovely to push it a little bit further,

and even say to the owner, if whatever sales he makes,

can we take a small percentage of that,

or to negotiate maybe 5% of anything bought in the shop.

10:30am...

Are we all here, everybody together?

Fantastic.

Leading the way on the modern tour, Elizabeth.

Right, everybody.

What's the word for hello?

Hoi-hoi!

Tell the square hello.

-ALL:

-Hoi-hoi!

Pardon?

-Hoi-hoi!

-Better. Let's go.

On the history tour team...

-Anisa.

-Yes.

-Last tour's actually on our left-hand side here.

..Charles searches for St John's Hospital...

Clearly we're on water -

what we need to do, just walk slightly around.

-OK, so shall we walk around? Let's do that.

-We will indeed.

-Yep.

..one of Bruges' most popular attractions.

-We're lost.

-No, not at all, we're there.

Just got to go around to get to the entrance.

I can see here Andrew, definitely, definitely, we can get around.

-But, you don't know?

-Not for a fact.

Just having a little bit of map...

I think we can, I think we can -

because, look, here, this is the entrance here.

-We can, we can.

-We can?

-I'm going to go with that, yeah.

OK, Charles has got his intuition, we're going to go.

-I'm telling you we can do it.

-Let's do this.

Charles, we're going to do it!

-Commit, commit! Let's go!

-I'm committed to this.

We'll get there soon, guys, don't worry.

Woohoo! Beer!

On the other half of the team...

How many beers do people usually taste

if they're doing it within 45 minutes?

..taking the lead on beer negotiations...

-If you're going for a tasting paddle...

-Yep.

..three little tasting glasses, this is about it.

..project manager Sarah-Jayne.

What can you do price-wise?

So, it will be 60 euros.

-60 euros for ten people.

-For ten people.

You know, I can bring ten tourists your way,

you know, they've got money in their pockets,

they'll be spending - so, if we can go with 50...

-All right.

-Brilliant.

-Deal.

OK, so, can I just suggest, as well,

maybe we could negotiate getting some bottles for them to take with them?

-Yeah, definitely.

-Right, so could we say, then,

as a whole package, maybe, we'll do the tasting,

the three little samples and also two bottles for 95 euros?

For 95 you got yourself three tasters

and two bottles to take away.

-Yep.

-Great.

-Thank you.

-Thank you very much.

I don't think Sarah's confident in ever making decisions by herself.

-Thank you.

-Bye.

I think if they would have just said three little samples

then nobody would be happy with that with the price that they paid,

so was important to get in some more beer for them.

On the other team...

-So, this is where the magic happens?

-Yes.

..priority for James...

It would be stunning for them to see some of this

and see you doing some of the magic.

..lock down a sweet deal at the chocolate shop.

Hopefully you'd be happy to supply complimentary chocolates?

Exactly, something like that.

Perfect. The other thing I was going to say,

so, if we we're to help with the sales

and get the people buying the chocolate,

would you guys be happy to come to us to negotiate a percentage

of the total sales that we would bring from the 16 guests

around the sort of 5-7% mark of the sales?

Er...

That's the idea, we just want to promote the shop

and then take just a small percentage

of, you know, the promotion from those tourists.

I will give you something, yes.

I can give you 5%.

OK. Perfect.

For all James's talk and schmoozing,

actually, it was Joanna, she pressed, pushed,

and the owner said, 5%.

That's a good bit of business. Rather tasty.

On the other half of the team...

Guys, come on!

..priority for Elizabeth...

Quick as we can now! Nearly there!

..speed through the sights.

I just want to introduce you to the next spot.

This is the Rozenhoedkaai.

It is the most photographed part in Bruges.

Take your selfies,

this is definitely one to capture for the memory book.

OK, guys. I'm a little bit concerned that timeline's slipping,

because it's taking so long to get them to point A to point B.

We've got to get them up to the Market Square,

so the next thing is we get them up there as quick as we possibly can,

turn them round, get them back to the chocolate shop

and get them to where we need to be on time.

OK, let's get there as soon as possible...

We're herding cats at the minute.

-Let's get them going.

-Sounds good.

-Cool.

That thing about Elizabeth, and we've seen it in her character,

is that she's meticulous.

So, therefore, it comes as no surprise

that on this particular tour she's sticking to a timetable,

very rigid - it's a bit like a school trip

and she's the headmistress -

but she's just about sucking all the fun out of it for the group.

OK, everybody!

Shall we make a move?

Come on, then. Guys, we need to move.

Charles, where are we going?

So, we're just on the other side of the lake

that I wanted to be on, but it's absolutely fine,

we're still parallel where I want to be.

Still seeking admission to St John's Hospital, Charles.

Right, Charles, are we... is this the zoo?

We're getting towards it, this is literally the straight road now.

-OK.

-We should see hospital in a second. That's my idea.

-Perfect.

-Because we've literally walked in a square,

-that was my intention.

-Nice.

Oh, Charles, that looks familiar!

They've been walking around the hospital for 30 minutes

looking for the entrance,

and it hasn't occurred to them

that the hospital is actually inside the building.

I mean, it's stupid beyond belief.

Is that the hospital over there?

-Yep.

-So maybe I should just say...

OK, so, guys, we've done a big circle, which is great,

because you got to see a bit of the hospital that way,

the hospital had an 800-year-old history of helping people.

The poor that needed a place to come would stay in the hospital, too,

and I'm now going to take you around, because basically...

Oh, two seconds, sorry.

Urgh!

I think I've got my stories mixed up.

We're going to go back up to see the front of the hospital.

Let's go back this way.

I've got mixed up with my...

But I haven't... Or I have...?

Agh!

On Elizabeth's modern tour...

Keep doing, guys! We need to walk, not dawdle.

..third stop of the day.

Just going to go into the middle of the square,

and we'll stop there, guys.

Taking the lead, Harrison.

So, this is the popular Market Square.

As you can see, we've got medieval buildings mixed in with the new,

which is in keeping with the city itself.

The way they've mixed in new buildings with the old

is literally ingenious.

If you look around, you can just see,

there's people everywhere, literally.

This was sold as a Segway tour around the streets of Bruges.

After speaking to some of the tour group, they're pretty disappointed,

and I wouldn't be surprised if they asked for refunds.

-ELIZABETH:

-..and beyond! Let's go.

Follow me, follow me!

Come on, then. Right, we need to get these people moving -

can we just pick the pace up slightly?

12:15pm.

Charles, at what point do we realise we've gone too far

-and want to turn back?

-We haven't gone too far.

We're just going round the square.

-It's not that I don't have faith in you...

-No, no.

I just feel like we've been walking for about three days now.

We have not, we have not.

-Oh, no, we're back where we started!

-No, I know.

I said, that was purposeful,

cos I couldn't find the entrance around the parameter.

I've got deja vu, mate, I feel like I've been here before.

I did that on purpose -

I was trying to find if there was a front entrance,

but I couldn't find one,

-so I brought it back to where we were.

-OK.

So, we were trying to find St John's Hospital,

and I wanted to show you that.

It sounded really beautiful -

but unfortunately, I don't know how I'm going to show you -

we've done a massive runaround.

I didn't actually get lost.

What's actually occurred is,

we've come literally back to where we were,

which is what I was trying to do.

The point here is, we were never lost,

I just couldn't find exactly the entrance I was looking for.

We're going straight here, right, and then right again.

If you're wanting to go that side, we need to head that way.

-OK.

-Not that way.

-I'll go with you, sir.

Thank you, let's go - onwards and upwards!

Across town...

-Hello!

-Hallo.

-Is it Paulina?

-Yes.

-Elizabeth, lovely to meet you.

-Hallo.

Next stop for Elizabeth...

Go in, in you go. Everyone come through.

..the chocolate shop.

All right. All right, good afternoon.

First of all, I will give you a little explanation

about the quality...

I need to talk to you.

I need to talk to you.

Right, guys. We've got to have these people out of the door

-by quarter past, OK?

-OK.

Look to the chocolate, shiny and bright.

Just take one, all right.

So, we've got some chocolate for you guys to purchase.

Would you like to come through and have a look?

Right, let's go.

Inside, you have a nice selection of chocolates.

25...and 5, thank you, bye-bye.

This is a task which makes or breaks on the profit they make.

Yay, all sorted.

One of the key elements of this is, there was a 5% commission.

We're going to go on to the next bit, all right?

However, Elizabeth is so keen to rush to the next venue

that she's denying herself and her team

the opportunity of getting more profit.

Right, tally-ho!

Onwards and upwards!

On to the Segway!

On the other half of the team...

Little things like this, little wash bags,

this could be like a make-up bag, as well...

..an idea to drum up more profit.

So, I'd rather take a bit more of a risk, spend a bit more...

Souvenirs to sell back on the ship.

-I can't make it 200, it's normally 230.

-Can you do 205?

-205, and then we're all happy.

-210. 210 is final, because...

-OK.

-We need to do it, yep.

-210.

-210, done. Thank you.

-Oh!

-And me!

With the same idea...

I think 50 units.

-Right, let's ask him.

-Yeah.

..Sarah-Jayne checks out budget key rings.

So, we can get 50 for 75 euros?

-50 for 75 euro...?

-Yeah.

No, that's too cheaper, because it's all expensive key rings,

it's 4.50 for one.

-That's not that cheap.

-That's cheap.

That's expensive.

What about this one here?

-Yeah, that's OK.

-Yeah? We can do this for 2 euros.

-Yes.

-Is there any more for 2 euros on there?

-No.

-No. Is there any around here, on this side, for 2 euros?

-No, not there.

-Is there anything in the shop for 2 euros, a key ring?

-Quite generic...

-Those?

Yep. They're fine. 100, yeah?

-Thank you very much.

-Thanks very much.

Obviously, we're on a cruise liner which will have souvenirs,

so we've obviously got quite a lot of competition.

So, I think 50 units will be enough.

Right, just chuck 'em in.

In, in, in...

-Thank you very much.

-Have a nice day, thank you.

-Thank you. You, too.

-Thanks, bye-bye.

-Bye.

2:30pm.

Right, guys, you all ready to drink some beer?

-ALL:

-Yeah!

Taking the lead for the beer tasting...

I think we can all agree, beer tastes better when you earned it...

..Andrew.

..and after the diversion Charles gave us

with that extra 5,000 steps, we've definitely had a good day!

So, Andrew, next one's coming in.

We've now got...the next one.

-Thank you.

-This looks like more my beer.

So, this is Bourgogne de Flandres...

That is really nice.

That is fantastic!

I don't imagine it would take many to get you drunk on these, either.

Yeah, so, you guys, shall we... shall we give the third one a go?

Andrew sold this tour on the basis that you would get a lot of beer.

There is no way he's got enough to fulfil his promise

of a "skinful" of beer here. Nowhere near.

Finish off your beer, as soon as you can,

we're going to get you some beers to take home,

and then we'll get yourself off to the horse and tram,

and we'll see some more sights. Does that sound all right?

-ELIZABETH:

-To infinity and beyond!

Last stop for Elizabeth's group...

Quick, quick, quick, quick!

..the Segways.

OK. Please, please.

-Step off. Please.

-Thank you so much.

Right, we've got to get everybody off as quickly as we can, yeah?

-CLAUDE:

-James sold this as a Segway tour.

However, nothing could be further from the truth,

because what they got was about 10 or 15 minutes -

hardly a Segway tour.

Thank you. Sorry about that last bit.

Guys, it's been emotional -

and here ends your Bruges tour

of modern Bruges and Segways and chocolates,

and we hope you've all really enjoyed it.

3:30pm.

Right, come on, let's jump in.

90 minutes until the ship departs.

-Let's do this.

-Ready when you are.

The final part of the history tour.

Hi, guys, we're heading off to Burg Square to begi...

-No, we're in Burg Square.

-Oh, this is Burg Square.

We're in Burg Square currently!

Take in the sights!

The first Count of Flanders settled in...

-What...?

-Yeah, the first Count of Flanders settled in Burg Square,

and then it became a political and cultural capital of Bruges.

..of Bruges.

What else have we got here? I'm trying to see.

-What else have we got there?

-What's on the right?

Er...

-Can you see the street name?

-No.

-KARREN:

-If you're giving out any information, I can't hear it.

-We can't hear it at the back.

-We aren't, just yet, sorry.

-You're NOT giving out any information.

-No, no, no.

-Trying to find the next point of interest.

-Point of interest.

Excuse me? We're not...

How much further until we get to our final destination?

Er, now, I think, er, 20 minutes.

No, no, no. We're supposed to be, like, ten minutes total.

We go back to the place where we started.

-Fine.

-Yeah, yeah, that's fine.

-Just ten minutes.

-OK, fine.

The bottom line is, this tour has been really badly prepared.

The directions have all gone wrong.

The facts and figures are very scant.

I think there'll be some complaints.

So, guys, that's the tour finished.

So, erm, yeah...

-Let's now get you back on time.

-We need to get you back to the boat.

No messing around, I'll get you there.

-After you all.

-Let's go.

5pm.

-Yay!

-Hey!

-Yeah!

Here's the tour team, come on!

-Yes!

-Was the tour good?

-Really good.

The beer tasting was fantastic.

So, do you think everybody was really happy?

-Yeah, I hope so.

-As good as could be, I believe so.

-No complaints?

-No complaints.

-Well done, everybody.

-Yeah, well done.

Right, so, what are we selling?

Key rings for £6.

-Nice.

-Sounds cool. Six quid.

So, basically, we've got tapestry wash bags.

We've then got a Bruges bag, which is kind of like your side bag.

Brilliant - just the sort of thing we wanted.

-Let's get it sold.

-Let's get them sold.

-Well done.

-Let's get everything sold.

We've got some perfect souvenirs for you to take today.

So, which one would you like to get?

This one? Brilliant.

So, that's only £6, please.

Thank you.

We've got this side bag here, we've got the toiletries bag.

That one's £8.

Can we interest you in any key rings at all today to take home with you?

These are a really nice souvenir, really nice for yourself.

Hi, there, can I interest you in a souvenir to take home with you?

-We've got some great key rings.

-This one...

-I think I like this one.

Have you got your souvenirs? Which one would you like?

We've got amazing keys.

-Two for 15, then.

-Yeah, perfect.

-Because you've smiled.

-Thank you.

-There you go.

-Well, there you go!

7pm.

-Everybody turn to your right.

-Yep.

-Pat the person in front of you.

-Come on.

-Do you not know your right from your left?!

Mate, it's all right. I wanted to pat you.

Yesterday, when we were selling the tickets, we sold it as a tour,

which would be done on Segways.

It actually turned out it was a 90-minute walk!

As long as they don't ask for any money back from that,

I think we're in a really good position.

It's my first time being project manager,

and I couldn't have been project manager to a better group of people.

-ALL:

-Aww!

-Thank you for all your help.

-We'll see what happens tomorrow, yeah?

-Yeah. Don't turn on me!

At the end of the day, I made sure I implemented a plan

and gave everyone roles and responsibilities.

It might not have all gone smoothly,

but I've definitely done the best of my ability.

Tonight, takings will be totalled,

feedback gathered,

and refunds reviewed.

Tomorrow, a trip to the boardroom.

You can go to the boardroom now.

-Good morning.

-ALL:

-Good morning, Lord Sugar.

So, you were to procure customers, then give them tours of Bruges,

and give them a great, entertaining experience.

Yeah? Let's see how we got on.

I'll start with Vitality.

Sarah-Jayne, you're the project manager -

can you tell me how that came about, please?

There was a couple of negative comments in the last boardroom,

-so I thought I needed to step up...

-OK.

-..and show myself -

-and everyone was...

-Anybody else wanted to do it?

Yeah, I put myself forward, as well, Lord Sugar.

You hold the record for putting yourself forward, I think,

on most of these tasks, yeah.

Always the bridesmaid, never the bride.

Yeah. Yeah.

Anyway, so, Sarah-Jayne, now...

We get on the ship, and you've got to get the theme sorted out...

My initial thought was definitely history,

and then we all did a vote and we all agreed.

I think, Anisa, you were a little uncertain...

-Yeah.

-Because you were going to have to deliver the facts, weren't you?

Yeah. Factual history is difficult.

I find it difficult, and retaining facts like that hard.

Then there was the activities.

Yes. So, obviously, we've gone for a history theme,

so we thought the horse tram would be a lot more in keeping with that.

And then there was tasting...

We wanted to go for beer,

because obviously that also resonates with Belgium.

We thought we could be a lot more engaging,

and we could put a higher price on the tickets.

And then the sales team's job was to try to find up to 16 customers

who would be prepared to go on your tour.

-Is that right?

-Yes. That's correct.

So, tell me what happened there, then?

So, I think we started at £100.

So, £100 was, I think, a fair amount.

What price did you end up at?

So, six of them for £87.50 each.

And four for £75 each.

I think you offered people "skinfuls" of beer,

-didn't you, also?

-Nope. I said I'd see...

-I'd "see them well".

-Right, OK.

The planning group, what did you plan to do?

So, we had some monuments to go and see in the morning.

-A nunnery?

-Yeah, there was a nunnery.

-Church.

-There was a church.

-And a hospital.

-And a hospital -

-that was meant to be a gallery...

-And your theme was what?

History.

Should have been Four Weddings And A Funeral, sounds like, to me!

-So, that was the plan.

-Yes.

We get into port, and on day two,

the negotiation team goes ahead

to try to lay on some of the attractions, is that right?

So, we had to go to the beer venue and negotiate a price.

-How much did you pay per person, then?

-9.50 -

included three small beer-tasting glasses,

and then two small bottles of beer to take away.

-Ah. So, they had something to take away.

-Yeah.

-OK - And what else did you have to do, other than the beer?

-Yeah.

So, we had to go and buy some souvenirs.

-You bought, erm, 50 key rings...

-Yes.

-..for 100 euros.

-Yeah.

-Is that right?

-That's correct, yes.

Well, let's go back to the tour team now.

-Tell me about it, then.

-It was really good to have Andrew on board,

because he brought a lot of energy, as well, to it,

and brought a bit of banter, which was good.

-Actually, it was a bit laddish.

-Yeah.

-Yeah.

-Anyway, go on.

-Unfortunately, we got lost at St John's Hospital.

We didn't actually... We didn't get lost.

We couldn't find the entrance.

You were going round in circles, weren't you?

The bottom line was, Alan,

it was meant to be a 30-minute walking tour,

-but it took three hours.

-Right, OK.

Erm, now, let's get on this horse and tram.

I heard you were shouting out in front of the punters...

that, "We're in a hurry!

"Let's do it in ten minutes!"

Can you imagine what they must be thinking?

-Don't!

-Saying, "What is this...?"

I didn't shout to the customers, I said to the driver.

-I know you were shouting to the driver, but...

-Customer heard you.

-Fair enough.

-..the customers must have heard you also.

-Fair enough.

OK. Graphene. Now...Elizabeth...

-Yes, Lord Sugar.

-You decided on...?

-On the modern.

-Modern.

-Yes.

-And then Belgian chocolate, very good, whose idea was that?

Erm, I think it was a group decision that we jumped on.

I thought it was Harrison, I thought, wasn't it?

-Harrison?

-Yeah, erm...

Go on, take credit for it, because it's a...

a good move, that is.

-Don't worry, don't panic.

-Yeah, no, not at all.

-Well, obviously...

-Did you think about that, Harrison?

-Yes.

-Yeah, no, quite adamant on that one, actually.

-OK.

-Yeah.

-Yes!

Yeah - and then the activity was...?

-Segway.

-I thought, if we're going round on a horse and tram,

wasn't really...didn't really scream out modern, so I thought the Segway,

and it would be an easier sell

because it's quite a fun thing to do.

Now, who was in the planning group?

Myself, Harrison, erm, Joanna and Sajan.

I understand that you ran this like a bit of a military exercise,

-is that right?

-Erm...

Let's just say we had a lot to get our heads round,

and I wanted everything organised.

Or should we call it your reign of terror?

Don't normally see that kind of forceful leadership

outside of North Korea, you know?!

OK. So, who was in the sales team?

Erm, it's James and Sarah and Bushra.

Now, James, did you work out the pricing?

Er, 55 for individual or 50 for a pair.

We sold 780 in total -

the last two tickets were for £80,

because literally at the last minute we could sell, so...

So, you took £780.

-That's correct, yeah.

-They took 850.

-Yeah.

-Selling less.

-Yeah.

-I do think, though, that the selling technique was Segway.

We were under the impression that the Segway

was what they'd do the tour on.

-So...

-What, the whole tour?

We thought 60-90 minutes.

Yeah, yeah. Exactly. 60-90 minutes was going to be on the Segway.

From what I can understand,

there was no communication between you and the planning team.

I made the call to say that, no, we're just going to crack on

-for the last 20 minutes and sell these tickets.

-Right.

So, you didn't want to talk to them, basically.

-Not at that point, no.

-OK.

It's day two - tell me what you did, then.

Well, I said that I didn't really want to pay for the chocolates.

Sarah came up with the idea that we should ask them

for a cut of their margin, as well,

for anything that we can promote to sell.

So, we agreed with them 5%.

Did they buy any chocolates?

-They did.

-Get any commission?

Yes, we did. 214 euros,

-and we received 10 euros with the 5% commission.

-10 euros.

CLAUDE: It's fair to say that you actually didn't, perhaps,

leave yourself quite enough time to do that selling,

because you wanted to whiz away to catch the Segway.

Yeah. It was getting tight.

Pushing everybody out quickly, were you, again?

We did try and get them through as efficiently as we possibly could.

Mm.

The other task that you had was to go and get the goodies

that you were going to sell on the way back.

We got ten Bruges little side bags, ten shopper bags,

and then two sort of more high-priced...

-How much did you spend, then?

-We spent 210 euros.

That was a gamble, wasn't it?

It... We just knew...

I mean, you'd only taken about 780 on your tickets, so...

-Yeah.

-OK. So, now, tour group...

I think you ran these people around, didn't you?

We had some logistics of where we had to get from A to B.

Never mind Belgian chocolates, I think, from what I heard,

they needed wrapped up in silver at the end and being given a Mars bar.

-They were exhausted, I think, half of them, weren't they?

-We...

What do you sell in your florist's shop, wreaths?

I do, actually, quite a lot!

Yeah. All right.

Tell me about the Segway.

What was the deal, Claude?

If you ask James, he promised them, pretty well, a Segway tour.

What it turned out to be was a few minutes

going up and down a little alleyway.

It probably wasn't the most satisfactory situation.

-Yeah, yeah.

-Right, well, look, I'll tell you what,

let's find out what went on as far as the numbers are concerned here.

So, Claude, could you tell me what Graphene's total spend

on the task experience and souvenir stock was?

Their total spend was £180.54.

Right, that was the risk, yeah.

Ticket sales and souvenir sales amounted to £1,139.60.

And any refunds, Claude?

Sadly, the guests felt that they had really not been sold the Segway tour

properly, and they had refunds amounting to £156,

leading to an overall profit of £803.06.

Right, OK. Same questions, Karren.

Well, they spent a lot less, actually.

£167.64.

And their total ticket sales and souvenir sales?

£993.

Oh.

And again, I should imagine

there were some refunds required, was there?

"Poorly planned and boring," was one of the feedbacks,

and therefore your refunds were 20% - £165.

Right, what does that give you?

£660.36.

You win, Elizabeth.

-Thank you, Lord Sugar.

-Yeah.

-Thank you, everybody.

Well, a treat.

You'll get to set sail a little closer to home.

I'm sending you punting in the beautiful city of Cambridge.

Have fun, and I'll see you on the next task, OK?

-Thank you.

-Thank you so much.

-Thank you very much.

Right, let's go to Cambridge.

Erm, go away and have a chat amongst yourselves.

I'll see you back in this boardroom later,

and we'll talk about it in more detail.

At least one of you's going to be fired, OK?

Thank you, Lord Sugar.

Cor, look at that! That is actually unreal!

Harrison, how does it feel being over on the dream team?

Couldn't think of anything worse than to go in that again.

Before this, I'd only won one out of five, so, yeah,

it feels really good - and the treat today has been brilliant.

I think good management's about putting people in the right places

-and letting them get on with it.

-What do you know about management?

You manage flowers day-to-day!

LAUGHTER

I manage a dozen people over three businesses,

and I've got some good people that work for me,

and they work damned hard.

Oh, fighting talk!

I think winning this task shows I'm not just the joker of the pack.

When I need to, I can knuckle down and get the job done.

I'm hoping that I'm good enough to be Lord Sugar's business partner.

-To Bruges!

-To Bruges!

-To Bruges!

So, obviously, it's disappointing that we've lost,

but I think you all did a good job.

I'm fuming. There's so many things to blame,

and I'm sat there, and people aren't taking accountability for it.

Charles, I'm sorry to put it bluntly, but the length of tour -

it just took the mick.

Andrew, you love putting the blame on someone else,

but you promised them beer.

Even after 10-15 minutes, they just wanted beer.

The other team bought better souvenirs, so,

I'd be disappointed if Sarah-Jayne pins it on me.

Anisa, obviously, you were in charge of the tour.

The book was like an encyclopaedia, it was so much to learn inside it,

-and it was very difficult.

-I don't think that's an excuse.

I think Sarah-Jayne was at fault

as she didn't put people in the right place.

I did say I'm not very good at remembering facts,

and I was way out of my depth.

PHONE RINGS

-Yes, Lord Sugar.

-Yes, could you send the candidates in, please?

Right. We're in this great city of Bruges - and it was "boring".

That's what your ten customers said.

And...?

Erm, yeah, it's very disappointing,

because obviously when we sat in that planning meeting,

the whole point was to make sure

that we didn't have comments like that.

The thing is, they were sold a pup -

and a lot of that has got to go down to the beer.

You gave them, you know, egg cup full of beer to test,

and they felt that that was disappointing.

It was really a history tour, which had a beer tasting within it,

and I don't think that was put across

when the sales were initially garnered.

Therefore, the expectations were up here for beer...

-I mean, you wasn't in that team. Right, so...

-I'm just offering...

You're being a commentator after the horse has bolted, so to speak.

It actually seems like that's a running theme,

because Charles didn't do anything

in the way of anything during the whole task.

I told them, you'll go on a historic walk,

you'll go for beer-tasting, and you'll have a horse tram.

You heavily promoted the beer element -

and what you didn't really tell them was, it was tasting.

It wasn't a pub.

What was your understanding of what was being offered?

So, we couldn't really offer a skinful or anything like that

because people would be drinking it way too fast, so...

I never offered a skinful, I just said, "We will see you well."

You did over-offer.

You know, I mean, there's no question of that.

Now, the other team,

they negotiated a deal that if our 16 punters buy stuff off you,

we want a commission.

Now, I think that was very, very clever.

-Yep.

-Right?

It never crossed your mind to do anything like that, did it?

No, it didn't. We went in there and it was definitely going to cost.

There was no... It was basically...

Well, how do you know? You could have said to the guy,

"I'm bringing you ten customers that might go and buy loads of beer.

"I don't want to pay." Why didn't you say that to them?

I think because when I originally went in,

I basically said what I would like to happen,

-and then he opened it up with a number.

-Didn't cross your mind

to think, "Well, let's try and get this for nothing?"

I didn't manage to get my questions out,

I got a little bit flustered

-trying to negotiate some extra beers...

-Well, you didn't negotiate.

In fact, I think you thought you were rescuing it a little bit,

because of all the promises that he'd made,

so you actually spent money with him,

rather than getting it for nothing.

Well, we had... I mean, we had to -

given how it had been sold, we had no choice.

If they would have turned up

-and just had three, like, tiny little beers...

-OK.

So, there's that element of it,

and then there's the execution of the tour.

You had offered - part and parcel of your selling of the tickets

was that, "We've got a trained tour guide,"

that's what you was offering.

-Oh, my God.

-Yeah, I thought they were actually going to get...

-Who was that, then, her?!

-I'm definitely not trained!

-I've never made...

-You were meant to be training yourself,

that was the whole part of the task, you're meant to be...

Andrew - that suggests someone knows Bruges inside-out, that's incorrect.

Inside-out, I don't know Bruges inside-out.

I think a satnav would have given a more interesting commentary.

I did say to Sarah-Jayne, I'm not great on historical facts,

can I have some backup?

-Yes, and...

-Charles, everyone will back me up. There was no backup.

And how did you back her up, or didn't you back her up?

No, so I said, Charles will be helping you with that.

Is Anisa short for anaesthetist?

-Might as well have been, yesterday!

-Anaesthetic?

Honestly, I could see myself, and I was not happy.

I basically felt like I was set up to fail.

Now, Charles...

-Yes.

-You were wandering for three hours.

The issue was, I went round in a square

-round the premise of the building.

-So, how long did that detour take?

30 minutes. 30 minutes.

I think Charles is underselling how much time it actually added on.

-I had a watch on, Andrew.

-I...

-It was 30 minutes.

-I wasn't keeping an eye on the time.

-Andrew, from what I heard,

thought it was all funny, telling the customers, "Ha-ha, we're lost!"

-Is that right?

-I was trying to make light of a bad situation.

I think the sheer lack of... of anything from them...

This laddish behaviour of yours, you know,

this is a business process, OK?

This is not a holiday camp

or some place where you're here to kind of enjoy yourself.

-Yeah.

-And then this was another mess, the horse and tram.

Us Cockneys would say it was a load of pony and trap, really.