The Final and You're Hired The Apprentice

Good evening and welcome to a two-hour Apprentice final special.

We discover tonight whether Luisa or Leah is going to be

Lord Sugar's next business partner.

For the last three months,

we've followed the twists and turns of every task

and the change in fortunes of the 16 candidates as they battled it out

for a quarter of a million pound investment.

But within the hour, we'll know the result

and then join me when we'll meet the winner, the runner-up,

Lord Sugar himself and our panel,

including Lorraine Kelly and Hugh Dennis.

But, first, sit back and enjoy Luisa versus Leah

in the final of The Apprentice 2013.

This is an unbelievable opportunity.

Lord Sugar's in the market for a brand-new business partner.

This process is not about a job, it's about me

ploughing £250,000 into a business.

Trust me, there are people in this room that are hungry for this deal.

Here to do battle for his backing, 16 ambitious entrepreneurs.

You told me you can do things, you lot. You can't!

You're all a bloody waste of space!

At stake, a quarter million pound investment.

And a 50/50 partnership with a business icon.

I believe actions speak louder than words.

This is rubbish! This idea is rubbish!

It's a deal worth fighting for.

Jason, will you be quiet!

16 potential business partners.

Caravan, caravan, caravan!

No way!

-Hold me tight!

-Get in!

12 tough weeks.

-You can't change the project manager.

-No.

-Yes, you can.

I'm really worried.

One life changing opportunity.

You're fired. You're fired.

I don't want to see your face any more! You're fired!

Previously on The Apprentice.

I'm going to put you in front of four of my very trusted advisers.

There's no pulling the wool over their eyes.

Business plans got dissected.

I don't know whether I'm not explaining it very clearly.

I hope I'm explaining it clearly how just ludicrous the whole idea is.

Personalities were picked apart.

You came across as boring.

-I'm not boring so...

-Your business plan is half baked.

I'd rather give birth again than do this.

You're potentially going to make money out of maybe young

girls not feeling good about themselves.

-I totally challenge that point.

-Jordan took a beating.

-You can leave now.

-And his time in the boardroom...

-You want me to invest in another business and you don't even own yourself.

-..was short.

You're fired.

-Neil was a man without a plan.

-It don't work, it don't make sense.

-It does.

If this was all about giving someone a job, I'd give you a job tomorrow.

-You're fired.

-Then there were three.

Difficult decision here, ladies.

Francesca, you're fired.

Thank you for your time.

Now just two remain to fight for the chance to become Lord Sugar's business partner.

5pm.

After a gruelling 11 week journey...

It's lonely in here.

The two survivors take stock.

I never thought I would be here.

No, I didn't think I'd be here. We just have to show what we're made of now.

PHONE RINGS

Hello. 'Good evening. This is Lord Sugar's office.

'Lord Sugar would like you to meet him at 1, Marylebone.

-'The cars will be with you in 30 minutes.'

-OK, thanks.

We've got a task. Half an hour. 1, Marylebone.

There is obviously a lot riding on this last task.

It's our last chance to show Lord Sugar what we can do.

I still haven't really got my head around what it would be like

to be Lord Sugar's business partner.

For me, it would be absolutely life changing.

1, Marylebone.

Top location for high profile events.

Now, the venue for Lord Sugar's final showdown.

-Good evening.

-BOTH: Good evening, Lord Sugar.

Well, you two have done very very well getting through to the final.

And now, ladies, this is your opportunity to convince me

that you should be my business partner.

Because your final task this week is I want you to launch your business.

You're going to come up with a brand,

a website and a launch campaign and it is here in a few days' time

you're going to present that to me together with industry experts.

At the end of this whole exercise,

one of you will get my £250,000 investment in OUR new company.

Luisa, you might have a good idea but I hope

your presentation is going to make your business plan much clearer.

As far as you're concerned, Leah, I need you

to convince me that I should be investing in something that is

completely alien to me.

So, good luck, ladies. Off you go and I'll see you in a few days' time.

-Thank you.

-Thank you.

To pull off their plans, they'll need to hire some help.

First job for Luisa, scan CVs.

She has some really good ideas.

I do like him, he's just really useless.

But he does do what he's told

so with clear instructions, he'll be fine.

There's nothing wrong with being a strong, direct,

outspoken female in business.

I'm really sick to death now of being called manipulative,

argumentative, intimidating

and I hope Lord Sugar can see I'm not like that.

Hi, Neil, it's Lu.

-'Hi, Lu.'

-Listen, I'm in the final. How are you?

-'Yeah, not too bad.'

'I'm gutted I'm not there competing against you!'

-I really want you to be on my team.

-'100%.'

Hello, Alex, babe, it's Leah.

I'm in the final. I need you to come and help me.

-Racing to build her dream team...

-Can you work with me?

-'Yeah, of course I can!'

-I'll see soon. Thank you so much. Bye-bye.

..Leah.

Lord Sugar doesn't have any businesses in the medical sector.

-That's potentially something that may put him off investing in me.

-'Hello?'

Hello, Francesca. It's Leah.

I know how much money it makes

and the potential is absolutely phenomenal.

-Can you come and work with me?

-'Of course I can!'

-Great, OK.

-Uz, it's Leah. Will you come and help me?

-'Yeah, of course I will.'

-I'm delighted with that team.

-Hi, Alex, it's Lu.

-'Hello, Lu.'

-Hello, darling.

Listen, I'm in the final and I was wondering if you'd be on my team.

'Congratulations, Lu, but unfortunately I've already been booked.'

OK, bye. Fran, it's Lu.

-'Hi, darling.'

-Has Leah just called you?

-'I've been booked by the other team, I'm sorry.'

-No worries.

Why is Myles's phone off?

'Welcome to the O2...'

Oh, for God's sake. Which means I'm going to be left with Zee and oh, God...

I really don't want Jason. He'll be detrimental.

-It's not the strongest team that I could have had.

-'Hello?'

-Hello, Jason. It's Lu.

'Hi, Lu.'

Hello, how are you?

Leah has taken the strong players but as long as I can

communicate my vision to them, I'm certain we'll get it done.

I was wondering if you'd return and be on my team?

'Oh, gosh, what an exciting prospect. Of course I'll come and join you, my dear.'

But definitely I think I edge it slightly over Leah

from a branding, website-building, pitching perspective.

So, she perhaps does need a stronger team around her.

Tonight, back to the house.

Tomorrow, it's down to business.

7am.

Today, Luisa and Leah must build brands for their businesses.

With a little help from old colleagues.

Hello! Thank you so much for coming.

Lovely to see you again.

Guys, thank you all so much for coming back.

You were all my first choice, I didn't have to ring anyone else.

I'm really relieved.

The final task is all about my business.

I'm really really exciting.

My business idea is to create a new baking brand, so cake tins,

utensils, colours.

We are a wholesale company, a traditional wholesale model.

We need to get first of all an initial order with the retailer,

a wholesale order with a retailer but after that they need to be able to sell it...

..to their customer, which is the single person.

Is everyone clear on...?

Um...

Predominately wholesale but once the brand takes off,

-you'll be selling to consumers?

-No, it will always be wholesale.

A strange sense of deja vu being back again on a design task with Luisa.

The discussion started off as slightly confused,

are we selling directly to business, are we selling to an end user?

But I'm sure we'll get more clarity as we go along.

-Everything to make a cake, bar the cake.

-I see ingredients...

Flour.

Not flour, no.

So, a bit about my business. It's a medical cosmetic clinic.

I want to start a chain across the UK.

We'd be offering anti-ageing treatments, anti-wrinkle injections,

facial fillers and it really will be a professional, ethical service

-and that's what I'm really keen to get across.

-I'm bloody vain.

I think I can lend some real empathy to this.

Next job, names.

My first name which I will be going with is skin backwards with the K the wrong way round.

A face in the middle, this circle design - it's catchy, it's current,

it can be medical or high street.

What about Hello, Baker!, with an exclamation?

Bake Me Happy?

Sugarcoated?

No, not keen? That's fine.

Master Bake?

The one which I thought of was Reflections.

The reason I quite liked it is

because it encompasses the brand of what you're doing.

I just love NIKS.

Is this not beautiful, to you? This is beautiful to me.

11.30am.

On today's to-do list - research the market,

design a website and create a brand.

I just think that something a bit more specific like Sugar Central or Baker's Toolbox

lends itself to a bigger brand.

-Still in need of a name, Luisa's company.

-Baker's Toolkit,

I love it. I think it's great.

You don't even need a tagline, this explains it,

it says what it is on the tin.

-Baker's Toolkit.

-Definitely.

First stop, Belgravia. A boutique bakery.

It's so cute, isn't it, boys?

And a chance to grill baking professional, Peggy Porschen.

-Lovely to meet you.

-Lovely to meet you.

We wanted to come to talk to you because I'm pitching a new business idea.

And the idea is to come up with a new baking brand.

So, everything you need to make the cake bar the cake.

So, an online stock ordering system,

you can see quantities,

-I've got a cake shop myself.

-Have you?

And the problem I've found is when I'm placing orders to then

supply to my customers they're constantly out of stock.

I know the problem.

You know this problem too, I'm sure.

Luisa and her merry men have come to speak to this absolute expert

to gain information, but what happened was actually Luisa didn't really ask too much.

I know a Wilton 233 nozzle, I cannot get hold of as a supplier.

Sorry, that's really technical!

But what it did show, that Luisa knows this business backwards.

Just before we leave, I don't know whether you wanted to talk about some numbers or something?

-Numbers?

-Numbers, I don't know....

-I'm good on numbers.

-You're good, she's good...

-Pushing on with her team...

-Reflecting Skin?

And still fixed on NIKS...

I just love NIKS Medical Group. Imagine that on a billboard.

Leah.

-You need clinics or cosmetic in it.

-Come on, let's work on this.

NIKS...

Leah, you don't do branding, listen to the two people that do.

This is my brand though.

Lunchtime.

South-west London.

Design base for both teams.

Creative agency, Brave.

So, the name we went for is NIKS -

NIKS with the K backwards.

So, what we'll do is have me in cartoon form maybe holding

a rolling pin. Like girly like because I've got quite big eyes.

For Luisa, a plan to be the face of her brand.

Colours, we were thinking pink.

What kind of pink?

Like more of a pastel shade.

-Zee's shirt pink or lighter?

-Zee's socks.

Pitching Luisa's pink palette to some professionals...

Hello, everyone!

Neil and Natalie.

We were going to go with light pastel colours,

we could do the whole thing pink.

-Is that something that would appeal to you?

-No.

-It's too gender specific, isn't it?

-Absolutely.

So, I've got to be quick...

The things that we've got from it is in terms of the brand they're

attracted to more bold colours rather than pinks and stuff.

OK, our logo is raspberry, almost like a raspberry pink.

They were staying away from the girly feel.

Just have it a little bit more kind of unisex rather than

angled at just women.

Luisa's got a brand that's very confusing.

Baker's Toolkit will be sold essentially into the trade.

What we've got behind me

is a team that is creating something out of Bambi or Barbie.

Is that for the professional shopkeeper?

They are not sure who it is they are selling to.

I really like myself on there.

-Upstairs...

-No, it's not clear enough.

I want the S bigger so it draws my eye straight to the end of it.

Standing up for her brand...

-Thinner?

-Shorter.

-..Leah.

A bit longer, yeah.

Typography is key for logos and stuff, typography is really in.

It says skin. Can we make the I slightly smaller?

Like... This.

You know the MPS medical symbol? Make that the I in medical

which will draw you to the middle of the medical word.

From the crack of dawn this morning, Leah had very firm ideas on branding and website and logo.

I would stick to the dark font on the strapline.

She's been calm, decisive and clear about what she wants to achieve.

Clean, fresh, medical, skin.

She's gone very corporate, very safe.

It is clinical, it's medical.

The only problem is it's all a bit bland.

It's not that trendy or funky but it's very clinical.

-I think it's boring.

-Yeah.

-I like boring.

6pm.

It looks like it's really blah, like...

Under construction, the Baker's Toolkit website.

Move that over there please.

No, not that. That.

Under pressure, Luisa.

Can you just do it in the order I've asked, sorry.

I want, this, what I've asked for, done.

Just make it so it's been thrown on there.

We can't put that in the middle because we've got text at the top.

We've got 25 minutes left, we should move on to the second page

because this has taken us nearly an hour to do this.

The last time I was with Luisa, it was almost the same situation.

Luisa is bewildering, frankly. That's her character.

I don't hold it against her.

It's a hard task and I'm glad she's sweating a little bit.

Guys, I need you both to be quiet now so I can do this

because we're not going to get it done.

So, the website is looking good.

We've got the structure there, the right structure, a professional website.

Thank you, boys. Very good.

-Thank you very much.

-Thank you.

7pm.

-Thanks.

-Good day's work.

-Yeah.

Last time, Luisa and I were about to pull each other's hairs out.

Both businesses branded.

Tomorrow you've really got to boom, boom, boom. Get it done.

-We have to help Luisa win this task.

-Yep.

I think having now, doing this task, something I feel confident is my field.

Today, I feel like every decision I know the answer to.

8am.

For Luisa and Leah, one day left to prepare for launch.

Today, to bring their presentations to life,

both teams must produce a promotional video.

We're creative individuals.

We can help you to ensure that what we produce today is not only

tasteful, it's also professional.

A West London clinic.

-Leah's setting for NIKS - the video.

-Hello!

How are you? Leah. Pleasure to meet you.

-Location for Luisa and her Baker's Toolkit...

-It's very pink!

A family home.

It's a very pink industry.

Millie, this is Lewis and he's your pretend brother for the day.

For the purposes of this. I'll pretend to be your mum, OK?

Dr Leah's white coat.

On the NIKS set, newly appointed creatives Uzma and Alex.

But I just think that it looks quite nice in the background

because of the height of it. It brings it up.

Talking of making the room look pretty and Leah comes in.

That thing in the background doesn't fit the rest of the decor.

Put that on the other table.

-Does that not look better?

-Just imagine that was a cup of tea.

We don't need to discuss it any further. That's what we are doing. Yep.

Leah's on the rampage, trying to make sure things get done.

Do we have a stethoscope? Literally, that I can put my hand on this minute.

Can you get one this very minute.

She doesn't seem to have much confidence in the people around her trying to do the job.

And she is trying to do it all her own way.

Leah is definitely feeling the pressure at the moment.

-She just needs to calm down.

-She is a bit stressed.

Sit right back. Don't hunch. Relax. Look happy.

We need a bit of variation. I don't have time to discuss it any more.

Can we clear, a clear shot.

My name is Doctor Leah Totton. Thank you for coming today.

We will practise it a few times, and then we will go with it. Is that OK?

In the family kitchen and ready to roll.

Like many of you, I'm a baker and business owner.

-It's a good start.

-Yeah.

-Three, two, one, action.

-Hi, I'm Luisa Zissman.

Like many of you, I'm a baker and a business owner and I have been

unable to rely on my supplier.

It's really good.

Very good. Very genuine. Very honest. Yeah.

Can I have Millie and Lewis smiling at this lovely man here, Jason.

It's a new day, teamwork and smiles, that's what this afternoon

has been about and I'm very happy that we've done so well.

-Make us your new wholesaler.

-Wholesaler or wholesale supplier?

Wholesale supplier. Make us your new wholesale supplier.

Luisa, who started out in the process as being a bit of a nuisance, not

getting on with the team mates, and in fact, Lord Sugar said, "Are you trouble?"

But here we are, at the very end, she is in the final, and her

team warm to her, she warms to them, they are working as a great unit.

Three, two, one, action.

-We offer you innovative products and great prices.

-Brilliant.

It looks great. I think it looks brilliant.

Holborn.

Excuse me, madam, have you got two minutes? We're doing a...

Out to get feedback for Leah's NIKS pitch...

Hello, madam. Have you got...

..Myles and Francesca.

Have you ever had or considered non-surgical cosmetic treatment?

-I'd consider it but I haven't.

-Highly trained doctors.

-Is that important or not too important? 8/10?

-10/10.

-OK.

What about the brand itself, what it's called, how it looks?

-It's important for me.

-It's important for you.

We are looking at a name called Niks, which is skin backwards.

-Out of 10, how much do you like that?

-One.

-One?

-Awful.

-OK, why is that?

-Do you know why?

-Niks. It sounds like a knife. No.

-OK.

That wasn't a brilliant comment.

I just hope, for her sake, she's not going to get slaughtered with that.

At Niks, our staff are highly-trained.

At Niks, our staff, our staff... At Niks, our staff?

I think that's too many words.

At Niks, we offer a professional service in a clinical environment.

MOBILE RINGS

-Hi, Leah!

-How are you?

One thing we wanted to feed back before you

carried on is on the sound of the name, I'll let Myles explain.

One lady, for example, said that's a terrible name,

in the sense of, it sounds like cutting.

We just wanted to tell you before you go on

and do all your filming that maybe you go with N-I-K-S instead of Niks.

Yeah.

-Really, really quick, just start again.

-Exactly what you've done.

Leah loved the name Niks, skin backwards,

she could visualise it, she could see it.

She forgot to think about the association,

the term "nicks" is more associated with a shaving cut as opposed

to a professional cosmetic name.

Leah's having to reshoot her whole video with N-I-K-S. It's not great.

My name is Dr Leah Totton,

and I am now the founder and clinical director of N-I-K-S Medical.

5pm. The Creative Agency.

Directing is a potential future career to you.

It is on the cards.

On Luisa's team...

Like many of you, I'm a baker and a business owner,

and I've been unable to rely on my supply.

For their promotional video, a private preview.

I created Baker's Toolkit, a new baking brand in wholesale,

and it is here to solve all your problems.

It's a piece of cake.

THEY LAUGH

-I love it.

-I love it, that made me really emotional.

-It's pretty good.

Do you think the brand is conveyed, explained properly, directing people?

I will tell you one key thing you're really going to excel

at in comparison to Leah, yourself as a person, people liking you.

Your personality, Leah's not going to be able to compete, honestly.

I'm not sure how well I'm going to sleep tonight.

I'm really excited, though.

It was really humbling that everyone is working so incredibly hard for me.

For them, as much as for me, I'm going

to really pull it out of the bag tomorrow.

Still in the edit, and driving her creative team, Leah.

You're seeing half of my face coming into the waiting room,

that's not right.

I've been much more harsh on the team than

I have been in previous tasks.

I'm not saying this again, cut that scene.

At times I have been quite short with them.

That is far too near to getting, literally injecting her eye.

Stop, stop. Oh, gosh.

I do feel nervous and I do feel apprehensive.

I'm 24, I've never done anything like this in the past,

and I think they appreciate that.

There needs to be something on the screen.

Can someone who is creative please find an ending that is strong?

Tonight, last-minute tweaks.

Tomorrow, for both businesses, the launch.

11am.

Later today, Leah and Luisa must launch their business concepts.

Facing them will be 100 industry experts and Lord Sugar.

-Oh, yeah.

-Look at the room, this is all yours.

But before that, time to fine-tune both presentations.

I would also like to show you the first draft whilst

I talk you through the brand.

It's for Luisa, I think, to win this or lose this now.

We're doing a lot of preparation, we're setting the backdrop,

but this is the backdrop to the pitch, and if the pitch is

not pitch perfect, that's what is going to lose it for her.

We want everything to look really pretty, really girly. Oh, guys!

That is so cool!

I think it's really pink. We're very on-brand, everyone.

The brand is a lot pinker than I expected,

but that is what she wants, that is what it is.

I'm the founder and clinical director of NIKS Medical.

I would like to thank you all for attending this evening.

For Leah, last chance to practise her pitch.

NIKS Medical are a new chain of medical cosmetic

-clinics across the UK.

-Make sure you don't break between that point there.

I'm a fully-qualified medical doctor.

On Baker's Toolkit...

We need to get out our cake stands.

Priority for Luisa - piping.

This isn't going to work. God's sake.

Here we are, time is marching on, where is Luisa? Is she practising?

-No. She's icing cakes.

-You need to put glitter on those.

'The whole success of this venture, Baker's Toolkit,'

will hinge on the business idea.

Secondly, on the way that she presents tonight, and as

we all know, failing to prepare that presentation is preparing to fail.

7pm. Doors open to welcome top names from British industry,

including experts from the worlds of baking and cosmetic medicine.

It's a huge day, so I am feeling nervous.

I think I am quite a clinical person, so sometimes it may

come across as though I am not as passionate as I potentially am.

I'm keen to get that warmth of my personality across tonight.

I really believe in my business plan, I really believe in the brand that I

created, and perhaps the edge that I have over Leah is my big personality.

I'm a pretty confident person and I know my own abilities,

and I think this is playing to them very well.

-Good luck, yeah?

-OK, thanks.

First up, Luisa's big idea. Baker's Toolkit.

APPLAUSE

Hello, everybody.

I'm Luisa Zissman, and I'm so excited to introduce to you

Baker's Toolkit - a new baking brand and wholesaler.

The name Baker's Toolkit stands for everything that a home

and professional, and professional baker needs,

from the smallest pot of gil... Sorry.

From the smallest pot of glitter, to the...big professional rolling

pins that are used throughout bakeries in the UK.

We want to offer an online ordering system

and a guaranteed three-day delivery service.

This is something our competitors don't currently offer.

In year one, we expect to turn over just under £1 million,

growing to £3.2 million in year three.

This may seem ambitious, however, I believe these are realistic figures.

I've created a short promotional video for

when Baker's Toolkit comes to market, and I'd love to show it to you now.

I'm Luisa Zissman.

Like many of you, I'm a baker and a business owner,

and I've been unable to rely on my suppliers.

So I created Baker's Toolkit, a new baking brand

and wholesaler that's here to solve all your problems.

Innovative products with great prices.

Online ordering with visible stock levels

and a guaranteed three-day delivery service.

Make Baker's Toolkit your new wholesale supplier.

Baking shouldn't be a struggle. It's a piece of cake.

APPLAUSE

-Hi, Luisa. I really loved the passion for your product.

-Thank you.

Very pink, very female-orientated,

do you not think you're losing a big section of the market?

I know that this industry is still dominated by females

and I didn't want to shy away from that.

I think the strength of the brand will not put bakers who are male

off coming to us, because the quality of the products will be really good.

Very impressive numbers in year one and year three.

Do you have a longer-term view of what those numbers are going

to look like?

In five years' time, honestly,

I haven't thought past that far yet, but I'd expect in five years to be

turning over an extra million a year, so,

five million with a gross profit of...

I can't answer that, I'd just be lying to you.

I need to go back and look at that,

but I would expect to turn over £5 million in year five.

Thank you very much.

APPLAUSE

-It was awful!

-It wasn't awful.

I was standing right at the back, it was brilliant, honestly.

-SHE CRIES It was really bad.

-Come on, you've done a brilliant job.

You should be really proud of yourself. Really proud.

You're doing great, so don't be upset about it, you should be happy.

-You should be happy.

-It went really, really well.

-Please don't be upset.

I know how it went, I was standing there,

I know how it went and it didn't go well.

You came across so well, honestly.

For Lord Sugar, feedback from the experts.

-I felt the brand was very strong.

-The brand name, Baker's Toolkit?

I think it rides well with the renaissance in baking,

I thought what Luisa did very well was to really impart her

vision for creating a personable business.

I think the concept has definitely got the bones of something,

but I think it needs some more refined thinking as to

actually who she is targeting this at.

I felt the brand was very strong from an identity point of view,

but I think it was wrong if it's a trade supplies website.

'Ladies and gentlemen, welcome to the launch of NIKS Medical.'

Next up, Leah's face-firming brand.

"ORINOCO FLOW" BY ENYA PLAYS OVER SPEAKERS

APPLAUSE

Good evening, hello, and welcome.

My name is Leah, and I'm the founder and clinical director of NIKS Medical.

NIKS Medical are a new chain of medical cosmetic clinics.

The name itself NIKS Medical is a play on skin, on reflecting skin

and on turning back time on your skin.

But what is unique is that we will be focusing on only three key treatments.

Antiwrinkle injections, facial fillers, and skin peels.

The business model itself is simple.

To establish a clinic I require an aesthetic medical practitioner

who will act as clinic manager,

and I myself will spend four months training that

person before moving onto the next clinic and training the next

clinic manager in a rollout scheme across three years

and targeting three geographical areas within the UK.

I would like to show you a brief corporate promotional video which

I prepared with my team yesterday.

My name is Dr Leah Totton.

I am a clinical doctor and also an aesthetic medicine practitioner.

I am extremely passionate about bringing clinical excellence to

the aesthetic medicine field. As a clinician

I know just how important a clinical environment,

highly trained staff, and safe and reliable treatments are to

my clients. At NIKS Medical that is exactly what we deliver.

I personally know how important your skin is. We are about making you

feel comfortable in your own skin.

I'm a qualified medical doctor. I trained privately as an aesthetic

medicine practitioner

and I am passionate about bringing clinical excellence to this sector.

Hello, my name is Dr Tracy Mountford. My first question

is about the training of your staff.

How are you going to monitor the expertise because people will come for you?

Yes. I think the answer is key staff and excellent training. I think that will

ensure they are delivering genuinely high quality excellent client care.

I don't understand why you are restricting your offering to

such basic treatments in a market with more increasingly

sophisticated consumers.

I don't know that you do actually understand the market as well as you think you do.

My feeling would be that I do.

The key thing which I was keen to do here is make absolutely sure

that we were only offering treatments that have a low side effect profile -

the treatments which are the most established

and have the most clinical grounding.

I can assure you they are the most popular treatments at the minute.

Thank you very much for your time this evening. It has been a pleasure.

APPLAUSE

-How was it?

-Such a bad question and answer. That was so hard.

What do you think of the brand name?

You've almost got to explain it which makes it difficult for people

to understand and as soon as you have to start explaining something

you are already one step behind.

-It's very subtle.

-It's a hugely competitive market.

She's got to stand head and shoulders above the competition.

Very strong presentation style. Very strong business proposition.

We all know that market is expanding hugely

and it's only going to go one way.

Tonight nothing more can be done.

Tomorrow the final boardroom.

I really believe in my business plan.

I really believe in the brand that I created,

but I feel like I really let the brand down and let the team down

in the delivery of the pitch.

It's going to be completely out of Lord Sugar's comfort zone

if he does go with me. He needs to trust and believe in me.

I hope I have shown him enough throughout

the process to show that I really am the right person for that investment.

You can go through to the boardroom now.

Good afternoon.

ALL: Afternoon, Lord Sugar.

Welcome back to the past candidates. Thanks for your cooperation.

This as you know is the final run in

where one of these ladies will get my investment.

Let's start off with Luisa's team.

I feel like I got a really good team together.

I wanted Neil on my team because he's such a strong candidate.

I have a lot of respect for him. I enjoyed working with Jason again.

It gave me a chance to redeem myself.

Can we just get round to the name first of all?

Zee, I think you came up with...

Uh, well... ahem, you said you wanted to be famous so...

you will go down as the first man in history that Luisa's listened to - maybe.

-That's a good achievement.

-Yeah.

So, go on, now you've split the team up and tell me what you did then.

Jason, Z and myself went to speak to Peggy Porschen the industry expert.

What did you glean from Peggy?

Um, she confirmed what I already knew about the industry that there

is a really disjointed supply and demand at the moment.

Did you feel you gave her much of an opportunity to have a chat to you,

or were you explaining what you knew about the industry, which is a great deal.

Are you trying to say politely that she never got a word in edgeways?

I think three or four words in edgeways.

She was agreeing with a lot of what I said.

Cos she was in agreement, she didn't then really have a lot to offer me.

Who went to this focus group?

Erm, Neil and Natalie went to the focus group for me.

From what I can understand in the focus group, we got

-a bit of negative feedback about pink, did we not?

-The feedback

we got was there is more males that are now coming into the market.

Myself and Natalie asked quite a lot of questions,

gave a lot of feedback back.

It obviously didn't get listened to

because the presentation was very pink.

I had with me yesterday, a couple of people from the industry you are in,

they were a little bit confused -

is it for consumers or is it for the trade?

I have always had the end user in my mind when doing this.

The message should be really focused, straight to the trade.

I think I did convey the key USPs very clearly in the video, actually.

-How do you think your pitch went?

-Not great. I lost my way on my cue cards that

were in front of me and then, pretty much ad-libbed.

I didn't notice you lost your way.

I think you came across very well as far as I was concerned. Erm, right.

Listen, you four people that came across Luisa throughout

the course of the process, how did you find her as a manager of people?

Yeah, I think that Luisa has changed through the process.

Initially, you just wanted to do it your way,

but from this kind of experience, she was taking control

-but taking on board everyone's opinion.

-Good.

Jason, the events of earlier in the process of the abdication,

no signs of that on this?

No, I think the dynamics of this task were quite different because

this was Luisa's vision and Luisa was in control.

We worked perfectly together. LAUGHTER

I mean I was very touched that she actually called me and asked me to help her.

OK. Leah, perhaps you can kick off.

Might I say before you do, a very good dance from you there,

Francesca.

You went out your way to help your project manager in this case,

-is that right?

-It was for Leah, she'd asked me to.

Well, good, that's very nice of you.

So, Leah. Alex, Myles, Francesca and Uzma, how'd that work?

Yeah, fantastic. They were my first four choices. I got all four.

Throughout the task, they were all absolutely exceptional.

Can we talk about the name first of all, when did the name come out?

I came up with NIKS Medical, the group came up with the other names

and then I picked my name.

-So this NI...

-LAUGHTER

-NIKS?

-Yeah.

NIKS is how it would be pronounced but NICKS is how it would be read.

-Erm, it's SKIN backwards.

-Sounds like Mr Hugh has opened a wine bar.

LAUGHTER

I wish.

Originally, you were going to call the company NICKS. LEAH: Yeah.

When people said shaving cuts, needles, nicks of the skin...

you decided you would change it to NIKS.

-They didn't like NICKS, did they?

-No.

-Did you feed that back to Leah?

-Yes, we did.

-And she didn't care still.

I think to be fair, the point you're making is that we had a concern

and fed that information back and so Leah from that point on in the video

and the presentation referred to it as NIKS and not NICKS to answer the question.

It will always henceforth be known as NICKS.

-Yeah, It will.

-I don't think NICKS is bad, it's a

play on the irony that we're actually not cutting anything.

I think that's good.

-Do you?

-Well, it's not great but that is how you would spin it.

But anyway, so, I'm sitting next to the experts.

They seem to think that individuals that want these treatments done,

tend to want to stick and go to the person they always go to.

If they want to go to Leah for example...

I really disagree with that. I can't get across to you,

the person who is leading this field by an absolute mile, is a brand.

There is no face of that company.

The reason that she does have a chance to counter the argument you're saying, Lord Sugar,

is she is focusing on three key treatments only.

So her stuff can be brilliant...

That, Miles, is again,

is another negative that was brought up by those people.

I totally disagreed with that lady, that is not right.

You've been disagreeing with the industry leaders all night

long, which is not a good thing to do. OK?

You've pointed out that you are interested in going into business

with me and what will I bring to the business, well, I can bring my name.

You probably don't need my face, that's for sure.

But what I do have is an array of friends of a similar age group to me,

without a question of a doubt, all of those people that have had

all of these treatments over the years

-stick to their one favourite person.

-Mm-hm.

They do not flit around and the criteria of why

they stick to that person is very simple, "Who done your face?"

"Done a good job. Get me an appointment there."

That's how they deal with it.

It's not like changing a tyre on a car.

I totally agree that you follow who you trust.

Her background in medicine brings a personal side to it

-and having her face leading it...

-I agree.

-..leads the brand.

-I agree 100%.

On the basis of her campaigning it's all Luisa,

I don't particularly agree with that.

I think it should all be the product. This is all about her.

My favoured name for this business is "Dr Leah".

I don't like that...

LAUGHTER

Change your name.

All right, so

everybody happy with how Leah did here?

I think Leah got the best from everyone

in a way that actually, this whole brand

and her concept of business

very much became our babies.

Because she was knowledgeable and passionate about the product,

she WAS making decisive decisions.

All Leah's key skills came through.

And she managed us very well.

As far as the candidates that came back,

thank you for your assistance.

We'll see you later, most probably, yeah?

ALL: Thank you.

-Best of luck.

-Thank you.

Thank you.

I can only invest in one of you...

..unfortunately,

and I'll go on

to speak to you a little more and make that final decision shortly, so

if you wouldn't mind stepping outside,

I'll consult a bit more with Karren and Nick and call you back in later.

Thank you.

Two completely different business models.

As far as Leah is concerned,

she doesn't look like she wants to listen.

It's all very well being adamant

in what you want to do, but she'll need to listen.

I have to say, having observed her closely,

-she's an incredibly bright young woman.

-Mm.

She really does know what she's talking about

and actually, she's shown

that she can take a gift that she has

and use that to create a business.

I think that shows a really unique skill.

Under "Leah", I have "stubborn".

And under "Luisa", I have "less stubborn".

Earlier on in the process, Luisa came across as a bit...

-difficult, I suppose.

-Hot-headed.

I definitely was worried at one point,

if there was a business woman behind all that

persona that she puts across.

-All the pink stuff.

-All the pink, yes.

But I think she's proved

that actually she understands the business,

she's got a proposition that's investable,

AND that she's learnt from what you told her..

-Mm.

-..And she's changed and adapted her style.

Yeah, well, we have two very investable candidates here.

It's not going to be an easy decision.

PHONE RINGS

Yes, Lord Sugar?

Can you send the two of them in, please?

'Yes, Lord Sugar.'

Lord Sugar will see you now.

Well, ladies, this is the most important meeting

that we'll have in this process here.

It's the most difficult for me

because we do have two very, very credible business plans.

I'd like to give you a last-time opportunity

of explaining to me

why you think you should be my business partner.

Luisa?

I think I should be your business partner.

The business I'm pitching, I know will be profitable.

Also, as a person,

I have a lot of business experience

of starting and running businesses

and I'd love to have you as my business partner.

And Leah?

I think that I am, first of all, pitching a fantastic business opportunity,

completely unique.

and it's extremely lucrative.

And also, you're investing in me as a person

and I genuinely think I am a dependable,

-trustworthy person to invest in.

-Mm.

And I really think this is a fantastic opportunity

for you and myself.

You have an exit plan, don't you?

Yeah, I would aim to sell nine clinics after year five,

for a value of approximately eight million -

that's an extremely conservative estimate.

Any exit plan for you?

No, I want to make it big and I want to stay in this industry.

I want to become a big baking market leader.

-Well, right now you claim to have three businesses, right?

-Yeah.

What are we going to do about all these other businesses

if I decide to go into business with you?

-My shop looks after itself...

-How can a business look after itself?!

I have people that run it, so I look from the high level.

The day-to-day running of those businesses

is taken care of, I'm ready for the..

I have a problem with all that stuff, I got to tell you.

Of all the 16 candidates that have come into this process,

they came here under no illusion

that they were all going to be entering into a business with me.

And I, maybe naively, believed

that they were going to give me their 100% attention.

I have the utmost respect for you

and will always have my ears wide open

to any feedback and critique that you will give me.

Luisa the person, this is another thing.

When you came into this process,

there was hints of game-playing,

being manipulative, getting your own way.

My concern is whether you're going to listen.

I'm wondering whether you've ever really had

a business partner that has actually got

as much say in the business as you?

I think that I have...

been in this process and when you come into this,

you are with 16 other people who think they

are better than you are.

I definitely believe that I was better than them

and wasn't shy about putting it across.

However, I do believe

that I've learnt such a lot about myself

and I now know that sometimes it's OK

to shut your mouth and listen to someone else

and I feel like I'm, if anyone in this process,

one of the people that has learnt the most.

OK. Leah.

Her business there, I can ask myself,

"How much trouble can I get in with cupcakes?

"What can they accuse me of - making people fat?"

That's about the worst they can do.

-Yeah.

-But your business, I get a little bit concerned.

Not about you.

Let me make this perfectly clear.

I have no problem with you.

No problem with your morals

and your abilities and your qualifications

and all that stuff,

but I'm in this big world that you haven't been in.

-Yeah.

-I'm afraid it is a bit of a nasty world out there.

If you can imagine a dartboard,

and I am the bull'seye,

and this, this business

is like as if I'm leaning out there with my chin,

waiting to get a smack on it, OK?

I actually think you're completely right.

If you were going to go into this business with anyone,

I would say don't do it unless it's me.

HE LAUGHS

You need to think, as well, how many pots of edible glitter

do you need to sell in order to make the same sort of money

that you'll be making from my business?

Yeah, that's a very, very fair comment.

The margins in your business, if it's run properly -

IF it's run properly -

are amazing, and the margins in your business

-are going to be a tough ride.

-Yeah.

-It's going to be down to volume...

-Yeah.

-..It's a simple as that.

Completely different end of the rainbow,

-but safer.

-Yeah.

In an earlier boardroom today,

you said no quite a lot.

You disagreed with Lord Sugar quite a lot.

How stubborn are you?

I'm normally a very compliant person.

I know I barely spoke until about task six.

I really am, it's just this is something I feel I have specific expertise in.

I'm extremely passionate about it and I want it to be done right.

Well, look, ladies,

I've heard what you've got to say.

It's a very, very difficult decision,

but here's how I see it.

It's tough, it is very, very tough.

Leah, you are definitely

an expert in this field

and I do trust what you're saying

as far as morals are concerned.

But...

it's...

a very hard choice I've got to make here. Her business

is much easier, less risk,

more in line with what I've done in the past.

It's selling a product and yours is something completely alien.

Luisa...

..I know that you are a business person.

I'm convinced of that.

I've observed you over the past 12 weeks.

I do believe that you have

changed your ways a little bit.

I am still concerned whether I'm going to get your 100% attention

because you've got other businesses.

But...

..Leah...

..it really boils down to

where am I now, you know?

66-years-old.

Do I need another load of aggravation?

And that's where

I get a little bit concerned.

So...

..on balance, I think I've made my mind up now.

At the end of the day...

..a bit of devil in me has got to take the risk.

Leah, you're going to be my business partner.

Oh! Oh, my God. Thank you.

Well, ladies, it's been a very long journey.

I know you're disappointed,

Luisa,

-I do wish you the best of luck.

-Thank you.

I'll be seeing you shortly, OK?

Off you go.

Thank you.

To have Lord Sugar show this faith in me

is absolutely unbelievable. It's amazing.

I had much less experience than the other candidates in business, coming in to the process

and I really can't believe I've got this far

and that I've actually won it! I can't believe it!

I'm really going to do everything I can

to prove that he has made the right decision

and I won't let him down.

16 candidates.

One winner.

Lord Sugar's search for his new business partner

is over.

APPLAUSE AND CHEERING

And so we have our result.

Leah is Lord Sugar's new business partner.

Welcome to The Apprentice - You're Hired.

The candidates are here, along with Nick and Karren.

In a moment, we'll be meeting Luisa, followed later by Leah and Lord Sugar.

But first, let me introduce our panel.

Entrepreneur and Moshi Monsters creator Michael Acton Smith,

TV presenter and columnist Lorraine Kelly

and comedian Hugh Dennis, welcome to You're Hired.

CHEERING

She has been a powerful presence throughout this process,

but, tonight, her Apprentice dreams were dashed.

Leah, you're going to be my business partner.

Please welcome the runner up in The Apprentice 2013, Luisa Zissman.

CHEERING

CHEERING DROWNS OUT SPEECH

Hello!

Luisa, it's that awkward thing of congratulating you on having done so well

but also commiserating with you for having nearly got it.

Were you disappointed? Are you gutted?

I'm disappointed,

but I couldn't think of losing to anyone other than Leah.

The two of you grew quite close?

We're very close and she's an amazing girl. Amazing.

And I'm so happy for her.

You have been known for saying, though,

-you always get what you want.

-I do and I haven't.

-Lord Sugar.

-Is this a moment?

The first man to ever say no. No.

LAUGHTER

OK. Let's have a look at what happened on this final task.

In the focus group, we got negative feedback about pink.

The whole thing pink. Was that something that would appeal to you?

-No.

-OK.

Stay away from the girly kind of feel.

NICK: Baker's Toolkit will be sold, essentially, into the trade.

What we've got behind me

is something out of Barbie.

LUISA: I really like myself in there.

NICK: Here we are, time is marching on.

Where's Luisa? Is she practising?

No. She's icing cakes.

Very pink, very female orientated.

Do you not think you're losing

a big section of the market?

This industry is still

dominated by females.

I think it needs some more refined thinking as to actually who

she is targeting this at.

From the smallest pot of... Sorry.

I totally lost my way on my cue cards

that were in front of me.

-It went aw...

-It wasn't awful.

SOBS: It was really bad!

I didn't notice you lost your way.

I think you came across very well.

What Luisa did very well was to really impart her

vision for creating quite a personable business.

I do believe that I've learnt such a lot about myself and I now know

sometimes it's OK to shut your mouth and listen to someone else.

And I feel like I'm, of anyone in this process,

one of the people that has learnt the most.

That...

You know, your tears afterwards, did you think you'd fluffed it?

I think it's so overwhelming when you go out there and there's

so much riding on that pitch, ultimately.

My whole team, we'd been working so hard and, you know,

I did practise, but the nerves.

You know, I'm not normally that nervous.

But the nerves just got the better of me

and I was so overwhelmed and then my cue cards.

It was just a release of emotion, I think. And disappointment in myself.

I was really disappointed.

I know, but we've all had bad gigs. We've all had tough ones.

You observed the first rule which is don't cry till you get offstage.

LAUGHTER

Many a night I've done the show and I've wept to myself just back there.

I've just gone, "No, I didn't really get inside who Alex truly was!"

LAUGHTER

-Have you done a difficult pitch every so often?

-Yes. Many, many.

Screwed lots up.

But you only need to get one or two right to make everything work out.

-Bad gigs?

-Absolutely.

But it was so interesting to see you vulnerable,

because up until then, you're a bit of a nippy sweetie.

You know, you just...

You wouldn't really listen to anybody.

To see you breaking down like that, you were so, so hard on yourself.

There was no need to be.

Because you actually did a really good job.

Yeah, it could have been better.

-HUGH:

-You didn't lose it on that, anyway, did you?

What I found interesting about it

actually, in the end, you lost it because it wasn't risky enough

and I wondered whether you

should have made it sound riskier.

Say that the baking trays were really sharp.

LAUGHTER

They'll set you on fire!

The sprinkles will be radioactive.

LAUGHTER

By the way, let's get the business plan clear, though.

It is a business to business idea

that you were to buy the entire sweet.

Like, is it industrial strength?

-Shall I explain it?

-Yes, please.

-So...

-Really, that works better,

in terms of it being your business. Go on.

So, basically, it's a wholesale baking brand.

So I'd be creating a brand that would be sold into shops,

online retailers,

supermarkets and bakeries.

So, if they needed edible sprinkles,

they'd buy them from our brand.

So it's business to business.

But, you know, when you do a business like that,

you have to think of your end consumer,

because your retailer, they might place an order with you, but if

none of the customers buy it, you're never going to get an order again.

So, it was a real...

There was confusion, because I always had to have the end

consumer in my mind, if the brand wasn't attractive to them.

Well, the pink that makes more sense in that situation.

It's one of my favourite quotes, by the way.

This is the image that was done for you. It's great, lovely.

-Do you like yourself on that?

-I love me.

LAUGHTER

-Who bakes here?

-I don't bake, but I think it's great branding.

It's fun, colourful and memorable

and I think it was very smart putting your face to it, as well.

You know, some of the biggest brands in the world are built by

real firebrand entrepreneurs.

Richard Branson, Oprah Winfrey, Donald Trump.

You could be the Donald Trump of baking.

-LAUGHTER

-Maybe not, that's a bad idea.

-You, of course, are the face of the Megabus.

-I am.

LAUGHTER

Mutually very profitable arrangements, that.

Did you enjoy the brand? Did you think it was a good brand?

I thought it was a really good brand. I don't bake myself.

I mean, I can melt chocolate and throws some Rice Krispies in it,

but that's as far as it goes. But I thought you were really good on camera.

When you were selling something that you really believed in.

You looked fantastic and you sounded really natural

and not in any way stilted.

And I think that came over really, really well.

I think you are the best person to sell you.

-And you did look fantastic.

-Thank you.

By the way, we're going to get a little bit more positive feedback, I believe.

Your parents are here.

-I've been looking.

-They are here somewhere.

Christina and Zo Kalozois.

-Hello!

-Hello to the two of you. How are you?

This, I presume, is disappointing news,

-but she's done very, very well.

-She's done exceptionally well.

One of the things that Luisa set out to do was not to ever hear,

"You're fired," and she hasn't heard that. So, I'm so proud of her.

She's worked really hard, very, very proud

and she will still go ahead and be very, very successful

in whatever venture she goes into. Very proud of her.

-No-one like your mum, is there?

-I know!

LAUGHTER

Let's see what your dad... Cos your dad clearly...

No, you do the talking. I don't want to talk.

You're good at this. I don't like doing this type of stuff.

-Hello sir, how are you?

-I'm very well.

And, yes, between mother and daughter,

I do sometimes manage to get a word in.

So, on this occasion, I think Luisa's done very well

and, you know, I love you to bits.

You're going to go very far.

-Thank you.

-So, well done, darling.

APPLAUSE

We've been following you over the last...

You have been one of the standout characters. For good and bad...

Look at the face on you now. Wait for me to give idea...

Give it to me, Dara. Come on!

I'm just saying, there have been moments where we've been going,

"Oh, that Luisa..."

You've given us plenty to talk about over the last few months.

Let's have a look.

-LEAH:

-I really think I should do the next deal.

I'm know most about the costs.

No offence, you're a doctor.

How dare you? You cannot possibly say that.

Don't go crazy on corn on the cob. Maybe buy six.

We're not going to dress the whole store with six cobs.

Engage brain.

I can't speak to her any more.

NICK: Luisa nipped at his heels like a little terrier nipping

the heels of a bewildered sheep.

LUISA: Make a decision. Make a decision and stick with it.

Next week, I'd like to follow Luisa.

LAUGHTER

You were very outspoken, though.

-I am outspoken. I think I'm still outspoken.

-Yes.

I think, also, when you come into this process,

one of the hardest things for me was the other candidates.

It was working with other people. When you're so used to...

I've been self-employed pretty much my whole life

and I've always carved my own way in life.

And to then meet people that were like, "Hang on, you're not right.

"This is the way to I think we should do it." And I'm like, "Hello?

"I do it my way always. So, back off."

It was tough. It was really tough.

But then you learn as you go on to listen to others

and you gain that respect for the other candidates.

I think they gain the respect for you.

And then, you know, as you see, as the process goes on,

everyone just works a lot smoother together.

Things work better.

Did you know that you do that lip curl thing?

-Did you know you had the little...

-No!

-A little...

-I don't do that!

Elvis. I'm maybe playing it up a bit. But you're like...

LAUGHTER

There! That! That!

LAUGHTER

And that comment to Leah in week one?

I just think it's hilarious Leah can now turn around to me and go,

"No offence, I'm the apprentice."

LAUGHTER

Very true. We saw a lot...

-Lorraine, we saw a lot of strong behaviour from this lady.

-We did.

How could you? Poor wee Jason.

Goodness me, it was like sort of attacking a puppy dog. You know?

Giving him a good kicking.

I could understand that you were, you know, getting really

frustrated with him, very, very frustrated with him, but you just...

-Oh, look at that wee face!

-Where is he?

LAUGHTER

It's adorable. How could you?

But I think you needed to in the end, didn't you?

I think so, didn't I...? No, Jason's a lovely...

Not so vociferously but...

Jason is actually one of the funniest,

sweetest people I've ever met

and I would love to go out for a drink with him,

I'd be friends with him, but I wouldn't work with him.

LAUGHTER

I'm getting the impression of a two-way street...

Although, I have to say, on the final task,

my team were amazing and Jason was on my team.

I wanted to have the opportunity to redeem myself slightly with him

and show him, you know, I'm not going to be mean to you...

You didn't really want him, though, did you?

I didn't... No, I didn't say I didn't want Jason.

-HUGH:

-Well, you sort of did.

There was a fantastic...

LAUGHTER

There was a fantastic moment where Jason says,

"I'm absolutely delighted and flattered that she has asked me back."

And all of us were thinking,

"Well, he won't be once he's seen the episode."

LAUGHTER

Did you find Luisa a difficult character to take...

You know, I think it was fascinating,

the evolution over the different shows.

Started quite harsh and then softened

as it went on and we definitely saw that

emotional side at the end when you came off stage crying

and I think the audience definitely warmed more to that.

We've had a number of firsts in this series.

The first Welshman, Alex. Jordan offering shares in a company

he didn't actually own, that was a first.

But in programme eight we had proper history.

FANFARE

-SUGAR:

-Why did you give up

the project manager's position?

If I was in charge of a sinking ship,

my first concern would be the women and children...

LAUGHTER

The team and the victory were the first and most important thing

and I think that Luisa does have that commanding voice.

-NEIL: You can't change a project manager.

-No.

-LUISA: Yes, you can.

NEIL: Am I hearing this?

LUISA: I would like to be project manager.

I'm in a nest of vipers.