Beer The Apprentice

This is an unbelievable opportunity.

Lord Sugar's in the market for a brand-new business partner.

This process is not about jobs.

It's about me ploughing £250,000 into a business.

Trust me, there are people in this room that are hungry for this deal.

Here to do battle for his backing,

16 ambitious entrepreneurs.

You told me you can do things, you lot. You can't.

You're all a bloody waste of space.

At stake, a £250,000 investment

and a 50-50 partnership with a business icon.

I believe actions speak louder than words.

You shut up, and you shut up, and you talk.

Get the gear, get the gear.

It's a deal worth fighting for.

We're going to run like hell to sell those ukuleles.

Potatoes, fresh from the ground.

Oh, it's a cow!

16 potential business partners.

I run three businesses. No offence, you're a doctor.

How dare you! You cannot possibly say that.

12 tough weeks.

-For God bloody sake!

-Big smiles.

One life-changing opportunity.

You're fired. You're fired.

I don't want to see your face any more.

You're fired.

Previously on The Apprentice...

I've got you two shipping containers full of imported products.

..it was straight down to business,

touting products to London's trade.

-They're Chinese little waving cats.

-Are we ready?

Jaz rushed in to run the girls.

I had my hand up before I'd realised I'd volunteered.

Under Jason's command, the boys wasted time.

-We've definitely lost an hour and a half.

-More, more.

-Two hours.

-Did we try there?

-The girls lost their way...

We don't need to look or smell desperate.

..while Neil's half of the boys cleaned up.

We've done really well here and we've sold out.

In the boardroom, Jason's team turned.

Critical, clear, concise instructions were left out

right from the beginning.

And despite their win, Tim chipped in.

At the very start, I was struggling.

You've won, so shut up!

Rebecca came under attack...

She kind of went in and just epically failed.

I didn't epically fail.

..while Uzma fought back.

If you had someone like me in your team,

you would have probably made more sales.

But it was Jaz who got shipped out.

Your biggest mistake was jumping in too quickly.

She became the first casualty of the boardroom.

You're fired.

Now 15 remain to fight for the chance to become

Lord Sugar's business partner.

6am.

PHONE RINGS

Hello?

'Good morning, this is Lord Sugar's office.

'Lord Sugar would like you to meet him at the Old Bank in Fleet Street.

-'The cars will be with you in half an hour.'

-Thanks. Bye.

The Old Bank.

Fleet Street. It's a pub.

SHE SQUEALS

Everybody, wake up!

-Good morning, boys. Guess where we're going.

-Where are we going?

We're going to the Old Bank on Fleet Street. Guess what it is.

It's a pub.

Wake up!

We hope, Jason, it'll be girls versus boys again

cos I think we're on a bit of form.

We've got all the aggression out of us, haven't we?

-Well...

-Teamwork now.

..it's teamwork all the way now, Jason.

Obviously last time we did lose, girlies.

As a team, I definitely think we lacked a little bit of thinking.

It would be stupid not to use this as a learning curve.

Maybe we should go with the tried and tested method.

I'll be PM and we'll win.

Good morning.

ALL: Good morning, Lord Sugar.

Well, this place used to be part of the Bank of England

and it's very fitting, because your task today

is all about making money from selling beer.

Now, beer is Britain's favourite alcoholic drink

with sales totalling £18 billion per year.

Now, what I want you lot to do is

to come up with a new flavoured beer.

Now, Tim, you piped up at the last boardroom,

wanted to prove yourself to me.

I understand that your business idea is to come up with a new

form of drink, so what I'd like you to do is come over here

and join Evolve, because you're going to be their project manager.

And Kurt, you're also in the drinks business,

so let's see if you can apply your skills to this,

cos you're going to be the project manager of Endeavour.

The team that comes in with the biggest profit wins

and in the losing team, one of you will be fired.

-Everything clear?

-ALL: Yes, Lord Sugar.

Good, well, I'll see you back in the boardroom in a couple days' time.

Flavoured beers. The latest trend in British brewing.

Tap into a taste that hits the spot and it can turn hops into hard cash.

Today, both teams must create a flavoured beer.

Tomorrow, sell it to turn a profit.

I like chilli and caramel, just like a chilli and chocolate,

-so you've got something with spice.

-I like that. That's nice.

I think that's a good idea.

I'm glad I got the opportunity to be project manager.

I do drinks. I'm more into health drinks.

This is more alcoholic, but I do like to drink them as well

and the opportunity was going to come, so this is something

I can get my teeth stuck into.

Gentlemen, for me,

something like a chilli is possibly a little bit too adventurous

that someone would be willing to spend £4 or £5,

cos they might not like it.

Off the chilli, then, I would think of a chocolate orange.

I'd like to make a case for nettles as a flavour

because I think it's adventurous.

I think it's exciting. I think it's daring. I think it's unusual.

When you see it on a label, you'd be like,

"Ooh, maybe I should try that. Is that going to sting my mouth?"

-Great to be part of the girls' team.

-With the girls in need of a win...

-Welcome.

-Thank you very much.

..a chance for Tim to show some bottle.

With the boys' team, there was a lot of talking over each other

so I think we should go round the circle, just jot down ideas

and then let's start talking about our ideas.

I want to target the female market. Something healthy.

-Does everyone sort of agree with that?

-No.

-OK, OK.

'I really enjoy being in a team. I thrive off other people's energy.

'I'm definitely a team player.'

I'm not a lone ranger in any sense of the word.

Something like a beer that tastes like champagne?

Maybe do something like the new berries, like acai, cranberry,

-pomegranate.

-Rhubarb and pepper.

I thought we're going for mass market?

ALL TALK AT ONCE

'Tim started well,

'but it's now all gone a bit to pot.'

Everyone's all over each other. Everyone's got very different ideas.

Everyone wants to be top dog.

-I really strongly think it should be aimed at men.

-Mass market is men.

Yeah. OK, one minute. I know this is going to look weak.

I'm going to overrule my own decision.

I made a rash decision before.

'It depends, really, who's got Tim's ear,

'the decisions that he'll make down this task.'

Next job for Kurt...

One team's doing market research, branding and design

and the other team's going straight into the manufacturing process.

..decide who does what.

I want four people in the manufacturing team

cos that's the busiest group.

I'm going to put Zee in it with you, Jason.

What's the reason for me being on manufacturing?

-I don't make sense of that.

-Cos you don't drink.

We know the market because we drink.

-I'd rather have you on manufacturing.

-I don't drink beer either.

My skills lie in marketing design.

-I want Jordan to be the sub-team leader.

-OK, cool. Thank you.

I think you'd be great, Alex.

-You'll get people doing what we need them to do.

-Listen, mate.

Seriously, afterwards you'll be accountable for my performance.

You should be able to do the manufacturing process.

Cool, let's do it. I do feel it's being undervalued.

If that's what you want me to do, cool.

'My job is to manufacture beer.'

I don't drink beer.

Cautious Kurt has taken some dangerous decisions.

Communications.

Personnel picked, the teams divide.

Half stay in London to pour their efforts into branding.

The rest head for the Midlands to manufacture.

Kurt seemed that he'd made the decisions about the teams

before anyone had discussed exactly what their strengths would be.

You don't put a cook in the kitchen who can't handle the food.

First task for team leader, Tim...

Beer festival, food festival or Kent?

...where to tout their beer tomorrow.

The Real Food Festival, I think, is a really good option.

We won't have as many competition.

No, no, no, no, no, we go for a beer festival

cos that's what they're coming to do.

They're coming to test all the different beers,

have a really good day out.

Let me just tell you what we're thinking.

It's called the Kent Beer Festival.

However, it's in Putney, southwest London.

'I personally think that's not our target market.'

-I think this one here.

-OK.

Midday.

Banks' Brewery.

Base for both teams to dream up their drinks.

First thing we'd like is to try the beers,

see how they taste at the start so we can tell the difference

when we add flavours to them.

-You don't worry. You just stand there and observe.

-Yes, it's good.

This one's malty, winey.

I think that's a little bit too strong.

But back in London...

Chocolate orange-infused bitter.

..and already decided on a taste, the boys' branding team.

The whole flavouring is an orange, so it needs to be the orange colour.

With, like, an orange peel effect across it

and then with chocolate on it.

OK. Chocolate orange. We need to know what they put in it.

MOBILE PHONE RINGS

-Hello.

-OK, we're going for the chocolate orange beer.

'I need to know what the ingredients are,

'and what the description of the beer is you're using.'

Hold on one second. You're using amber bitter?

We've only just come in.

We haven't had time to do any of the tasting stuff so we're going blind.

We want the amber bitter base with the chocolate and orange.

Hold on a second, because we tried the amber and the stout

and our honest feedback is we preferred the stout.

-Yeah, we've gone for the amber.

-Why are we going for amber?

'We've been tasting it and we've gone for the stout.'

You can't decide how it's going to taste when you're not trying it.

-That's down to us.

-We need to move on.

We had to make the decision. It's done.

'See you later.'

Giving their ideas the taste-test, Tim and his girls.

That sounds lovely.

On hand, a range of super-strength flavours...

What flavour shall we go with first, then?

..from blueberry to bacon.

Let's get the rhubarb.

Watched by an expert, the team get mixing.

-Let's just deal with that. We need 2.5.

-Did anyone do chemistry?

-No.

-Ah.

-100mls in there.

-Let's go 0.5 of the rhubarb.

-These are very dangerous in their pure form.

-Yeah. OK, mix it.

-It's very, very bitter, isn't it? We need something...

-Something sweet.

Caramel, caramel.

-That's nice.

-I like that and I hate beer.

That's your final recipe, is it?

We're going with rhubarb and caramel.

Yeah, fantastic.

THEY CHEER

Rhubarb melt, something related to luxury. Caramel is like a luxury.

In charge of branding their rhubarb concoction,

Uzma and the rest of the girls.

Can you imagine putting a tint of 10% black over gold,

-it would push it back.

-Yes.

I don't mean to interrupt, but I think we should focus on getting

the label finished before we start talking about 10% blacks and things.

Lu, can you let us finish?

-I know, but it's really important, we have a banner to do.

-OK.

-We just get the content on there.

-You need to let me speak.

-We need pumps.

We need a banner. I'm going to draw a banner now.

-OK, you draw the banner and let me carry on.

-OK, do it, then.

Doing what I'm supposed to be doing.

Talking about 10% and 5% colours is just so unnecessary

when we don't have anything on a label.

Sorry, you were saying, David?

I do find it quite disrespectful when someone shuts you down.

I'm not used to that, to be honest, especially

when it comes to creativity.

Creativity is my forte.

I don't like it. It reminds me of a fashion boutique.

I just don't think it's beery.

-Who's the sub-leader?

-OK. Well, lead, then.

I've got one. What about Bitter Zest?

Trying to find a name for their tipple, the boys.

What about Bitter Blends?

Twirl?

Swirl? Bitter Swirl?

What about something like "a bit of this", like "a bitter this"?

Do you want "a bitter this"? Know what I mean?

That would be the advert. Think about the vision.

A bitter this, a bitter that.

-It's not bad, you know.

-It's brilliant.

I think I'm doing most of the leading. I've come up with the name.

I've come up with the flavour, so I don't know what it is the other guys

have had to do yet,

but we are going with everything I'm coming up with.

I'd say behind every good project manager, there's a Neil Clough.

Back at the brewery, recipe mixed, the boys move on to mass production.

So, in one cask, we can get 40.9 litres.

But first, scale up the formula to flavour their beer in bulk.

-1,000th is flavour mix, right?

-Yeah.

-2.04mls of orange and 2.04mls of chocolate.

-Yeah, that sounds great.

'We've got the numbers down to a tee.

'We know what the mixing values are

'and what percentages we need to mix into the beer.'

From our side, we've delivered what we've been asked to.

6.5 at 75%, is that right?

-It... Does that make sense?

-It does. It makes sense, it makes sense.

It does. Write it down.

Trying to get the ratios right for the girls...

75% rhubarb, 25% caramel.

..fitness entrepreneur, Francesca.

That's wrong, that's wrong. That's 1% of the 100mls.

-Oh, dear.

-I'm really, really sorry.

My brain's confused with metres and grams and stuff, like.

-7pm.

-Looking really good now.

Getting ahead with their brand, A Bitter This...

Got a great little system going.

-..the boys.

-Here you are, guys.

-It's our first bottle of beer. ALL:

-Cheers!

If we don't do this, guys, we've got nothing to sell.

Still flummoxed by the figures, team leader, Tim, and the girls.

-Let's just go with that.

-That's our 1%.

-What do you reckon, Tim?

Yeah, guys, happy with that?

What we've done is we've made the 1% solution

and added it to that barrel.

-So, how much of the rhubarb essence has been added to this keg?

-22.5 ml.

-What dilution?

-1%.

-100%.

-100%.

It needs to be 1%.

-Guys, this is not safe to drink. TIM:

-It's too strong?

-Too strong.

30 litres lost.

Time to try again.

Careful.

-How many millilitres has been added to that keg?

-100.

Right, there's far too much in there, then.

We mixed it with this and then we added it to the actual wine.

Right, we're sorry, we've ruined the keg. Please can we have another one?

Another batch botched.

Bloody hell!

Second cask down the drain.

We're going down. This ship is sinking fast.

We just can't get our heads round the logic of this.

We're going to end up with no product.

I'm petrified of having no product and

nothing to sell and nothing to do tomorrow.

We are having an absolute shocker at the factory.

'We actually haven't produced any beer yet.'

THEY GASP

What happened?

We got all the ratios completely wrong. I know it sounds terrible.

Oh, my God.

They haven't produced any frigging beer?!

9.30pm.

We're actually so efficient that we're ahead of schedule.

We've been here four hours, we've just made our own beer,

done ten caskets of 40 litres each and a hundred bottles.

Not bad for a day's work.

For the girls...

Is this OK, or is this bad?

..mixture finally fixed,

time to get down to business.

This team are in total disarray.

They've wasted £100 on base ales

because they got all their ratios wrong.

That's over 150 pints down the plughole.

Right now, we've just got to do what we can do, do our best.

We're not manufacturers, we're clearly not mathematicians,

but sales is our forte and that's what we'll do tomorrow

and we're going to forget about those lost casks.

Overnight, teams' bottles and barrels will head south.

Tomorrow, they must push pints to turn a profit.

8am. North London.

For both teams, first chance to sample their stock.

Nice! That is cool.

For the boys, chocolate and orange flavoured A Bitter This.

-I think it's a nice colour, actually.

-It is, isn't it?

You can smell the orange.

-The chocolate comes through more and more.

-It's good.

It does, actually, yeah.

What we're going to do is we're going to use the bottles.

We've only got 100 bottles, it's a collectors' item.

So buy one and take it away, one day only.

For Tim's team, Rhubarb & Riches.

-Love it!

-Oh!

-Pump clips.

At the factory, there was a bit of a kerfuffle

and we ended up losing 90 litres.

In total, we have 561 pints to sell and 134 bottles now.

Both teams have 12 hours...

I'm happy to go wherever you want me to go.

..to sell in bulk to bars.

So, trade sales is you four.

..and shift pints to the public.

-Us four are going to the festival.

-One, two, three.

-Do you want to come over here?

-Where am I going?

You're going to the trades.

So, you four to trades, you're coming to... So, us four.

I thought I'd be better selling to the public,

-rather than trade.

-Lu, come over here.

Rebecca, can you go over to the trade sales?

Who did you appoint sub-team leader?

You didn't. You need to call.

PHONE RINGS

Hello?

We just had a thought about appointing a sub-team leader.

-I was thinking...

-Give it to Rebecca.

I was thinking we'd give it to Rebecca to do.

Rebecca will be sub-team leader.

OK, cool.

OK, strategy for today.

Zee, Alex and Jason, yous are going to do the trade sales.

Alex, if you be the manager of that team.

I want you to really push it, really push the sales,

because I know you're both...

I'm happy with that.

I'd like Jason to make the appointments.

Let's go!

We might as well give this bottle to the other boys,

cos it shows the product in a really nice way.

Just let me run round. One second.

I think that this has turned out quite well.

When we are making a deal, we...

Let me clarify, you're not involved with sales.

I'm not involved with sales?

No, logistics and appointments, that is what you're in charge of.

OK. So you don't want any contributions on anything else?

Look, Jason, focus on booking appointments.

Are you overruling me deliberately?

Because if you are, I mean, I want you to have that responsibility.

The king has been toppled from his throne!

-No, no.

-Overruled!

No, if you want to overrule me, that's fine.

Jason, will you be quiet, you silly shit!

Opening time.

For Neil, Kurt, Jordan and Myles,

the St Albans Beer Festival...

Go on, Jordan, you can do it.

..watering hole for 2,000 ale enthusiasts.

LAUGHTER

Sure you know what you're doing, Jordan?

Kurt, pricing?

£4 for the pint, 2.60 for the half

and £4 for the bottle.

-Perfect.

-I've looked around as well.

There are some that are a bit cheaper, around the 3.20 mark.

Prices set...

-Try that.

-..time to get selling.

There's orange top notes

and then there's more chocolaty base notes that come through afterwards.

I'm the master brewer. See the calluses on these hands?

LAUGHTER

Normally it's made with a stout, actually.

-Expecting to see a darker beer.

-These are a one-off.

This is for £4.

-£4 a bottle, because?

-It's a one-off!

It's a one-off. Do you see what I mean? Collectors' item.

Endeavour is having to compete with all the other beers behind me.

Kurt's taken the decision to sell at a premium price.

£4 for a pint. Well above everybody else.

There you are. That's £4, please.

I reckon it's a big risk.

-You know where we are.

-Thank you very much.

-No worries.

-Putney.

-Oh, my God, there it is.

Pulling up at their chosen location, Tim's team.

So, this is the Kent Beer Festival.

Where is everyone?

Don't. This is not funny.

Are we going now? Guys, it might go round the corner

and there might be thousands of people.

-Yeah, let's see.

-Fingers crossed.

-Think positive.

-Yeah.

Across town, led by Rebecca,

Tim's trade team try a pub selling specialist beers.

So, we've got a red ale.

Obviously, we're here today to talk about a cask,

but first and foremost, you'll be wanting

to know what it tastes like.

It's very dry. The finish is very dry, you can

feel the sides of your tongue sort of curling up.

Which I quite like in beers.

-Pump cover.

-Thank you.

-Isn't it beautiful?

It's a very nice clip. It's modern, it's nice.

That is definitely one of the better ones.

So, with that in mind, gentlemen, roughly how many casks do you think

off the top of your head you'd like to go for?

I'd say we could go for four today.

I would like to go at the price of 80, if possible.

I think £75 is where this beer should be.

-Could we...

-Could...

Can I? Sorry. Can we go for 78?

-Yeah, we can do 78.

-Can we shake on it?

-Yeah.

Thank you so much, that's wonderful.

Thank you. That's great.

Other than the fact that Rebecca likes to stick her hand

in people's faces and her finger in my face on this occasion when people

try and interrupt, she actually delivered quite a good pitch.

Over £300 pocketed.

-So, the place is, did you say?

-Everyman Cinema.

-Everyman Cinema.

-For the girls, on to the next appointment.

-Great stuff.

See you, then. Thanks ever so much.

-'See you there, bye.'

-Bye-bye.

Don't ask them where their place is,

cos it looks like we don't know and we do know.

-What's the matter? Why are you undermining me all the time?

-I'm not.

-You are. Why are you being so provocative?

-I'm not undermining you at all.

-All I'm saying to you...

-You seem to want to undermine me...

We know where we're going, right?

It's not undermining,

you're obviously offended for the wrong reasons.

-Can we just...

-Just get on.

Next to try their brand on the specialists, the boys, led by Alex.

We've got a new ale that we've been creating.

We've got a couple of casks,

and so we're looking to see whether you'd be interested.

It's also a bit of a limited edition product and that's why,

in a sense, we're saying, "It's A Bitter This, try A Bitter This."

The bottle itself is open, it is empty,

but if you want to smell it, you can have a little bit of...

Do you have a sample that we could try?

No, we don't, unfortunately, today.

I know it's completely random and stupid

and it's probably something you've never experienced before.

I don't sell anything I haven't tasted before.

I completely understand.

It's paramount for us to be able to do that

and I'm surprised you've even turned up.

That was inevitable, mate.

You haven't got any sample at all to show anyone?

'No, you haven't given us any.'

I had an empty bottle off Neil, that was about it.

Even if we had one bottle for a sample, what are we going to do?

Give them a sip each everywhere we go?

-You didn't think...

-I asked you earlier, Kurt.

-It was either you or Myles.

-You didn't ask me. You didn't ask me.

'You're in charge of the sub-team. You never asked me.'

-That's just idiotic.

-Send them over six bottles.

It's going to be time getting there,

but we just have to send them to them.

2pm. Putney.

In full swing, the Kent Beer Festival.

CHEERING

Guys, I don't know if you've heard of us.

We have launched a brand-new beer product to the market today,

flavoured with rhubarb and caramel.

-Ask anyone who's drunk it.

-Eurgh.

It's absolutely fantastic. You haven't tried it, sir!

It's just in there, £3.60. Thank you very much, guys!

-£2.50, please.

-Thank you.

Thank you very much. Half pint or full pint?

Half a pint? It's £2.50, is that OK?

It's all right, actually.

Smooth, nice, sweet finish, but not too sweet.

Definitely buy it again.

-That's 3.60, please. There you go, darling.

-Thank you very much.

-Thank you. Tell all your friends.

-I will do.

Trade's going really well.

Sales flew in straight away.

People are trying it and liking it.

It's lovely. Really nice.

We will saturate this market and then we will move on.

There you go. Thank you very much.

St Albans.

At the boys' beer festival, sales of A Bitter This...

Can't tempt you?

-..bite the dust.

-Sorry, no, no, no.

A lot of people have been coming over and saying it's double

the price of everyone else, which is making people walk away.

WOMAN: Are you dropping the prices? Excellent!

Hold on, hold on, I'm trying to persuade him. See what I mean?

We're selling well, but not selling as well as we could do.

'We need to get through much more volume.'

The bigger call at the moment is, do we go on to the next venue?

We've got the Southbank Festival. 10,000 people there.

Southbank's quite a way away.

I know it is quite a way.

Is it not worth us spending another hour or so, see what we get through?

I say we do another keg and then we move on. Give it another hour.

Finally armed with full bottles,

Zee, Alex and Jason pitch to a chain of gastro-pubs.

It's very drinkable.

How much do you guys traditionally look to pay per cask?

Around about... Between £80 and £90 a barrel.

Our price is starting at... We're sort of looking at 95.

If you're looking at buying the two,

maybe we could match your higher end price.

JASON: I'm sure we can come down a little bit.

How about we sweeten it and do 75? 80 and 75.

How are you doing that? We can't do it for 75. What are you...

-ALEX:

-Jason, you're not in charge of the figures.

What figures have you even got there, my friend?

-I like his pricing better.

-I love it, I love it!

THEY LAUGH

We'll do the one cask for 75 quid.

-We'll have to shake your hand and agree that.

-OK, sounds good.

-Thank you very much.

-Thanks very much, gentlemen. Pleasure doing business.

-Thank you very much.

-You, thank you.

-Thank you indeed.

-Are you mad?

-No.

-You dozy pleb! What are you doing?!

I have, there, agreed a price of 80 for two,

you have gone in and given it 75 out of nowhere with no interaction,

just to get your two-bit in and say, "I was involved in the sale."

You have lost us money, mate! You've lost us money

and you've again proved that you are an amateur.

Both Alex and Zee are the sort of people who think

they can just talk and talk and talk and if they barrage you

and break you down, that you will simply acquiesce.

The deal was closed! You butted in with no experience, not knowing what you're doing.

-That's all that's happened.

-I tried...

And you made us look stupid as well!

They are the most intolerable, moronic people

I have come across in a long time.

Back in Putney...

Three for a tenner. No?

-Three pints for a tenner?

-No, you're all right.

..sales have dried up for Tim and his girls.

I think we've kind of exhausted all our avenues here.

It's a small venue.

We're talking to people multiple times,

so I think it's time to pack up and move on.

We need to go, we need to decide where we're going to go.

Pitcher & Piano, it's on the Thames, it's a nice, sunny day.

People will be sitting outside.

-Fine.

-Yeah.

Bye, everyone! Thank you!

-Bye!

-Bye-bye. Thanks, bye!

It was good, it was busy. We did sell.

The problem there was that there wasn't enough people.

Footfall, it was the footfall.

Shame that nobody picked up that it was a pub.

PHONE RINGS

That's the other team.

-Hello, hello. How are you doing?

-'Not too bad.

'We're heading towards Richmond, Surrey.'

What have you sold, mate? How many casks?

'Casks, we've done one and a half.'

Excellent(!)

We've sold our four at our first place.

How much did you sell the barrels for?

'We sold them at 78, Tim.'

-Oh, fantastic.

-Amazing.

We're heading towards you to pick up more stock.

-We've got two unopened.

-That they can take.

-You can have those.

'You can have those two unopened.'

-Bye-bye!

-Bye!

They didn't do as well as we thought they would.

-South London.

-ZEE:

-I've met your colleagues, nice guys.

For the boys, another round with the gastro chain.

Now, we've been selling it slightly more expensive,

but your colleagues were good at bargaining

and they basically got us down to £75.

Obviously, we'd match that price for you as well.

In terms of labelling, in terms of the pump clip, what are we using?

-Unfortunately, we don't have any provision for that.

-We would need a pump clip.

We might be able to go back to the project manager

and get some pump clips if he's got some more.

-We can't put it on the bar without a pump clip.

-We've got two options.

Either I can bring back the pump clips,

probably take us about an hour, an hour and a half, maybe.

Or, the second option is,

we do you a better deal and we shake hands and walk away.

-How many are you looking for?

-One.

-You're looking for the one.

-JASON: Three.

Buy three and we'll have them with you in an hour.

Come on, let's be sensible.

OK, I can bring it down to our break even point

and probably look about £70.

£70, no pump clip.

No pump clip, as it is.

-Do you think that's a good deal?

-Yeah, go on, then.

-Fantastic.

They've just sold their second cask.

One at 70, one at 75.

It's not good enough.

It costs nearly £53 to make it,

so the margin's small and the and the volume's hopeless.

Don't get involved in negotiations when you're not in a negotiation!

-All right.

-I've done the deal, we're shaking hands on it.

"No, hold up. Three of them for pump clips."

-4pm.

-I think if we are going to do it, we've got to do it now.

Pack the van and we go. We need to make a call now on it.

Still mulling over a move to the Southbank, Kurt's boys.

-I say we go now.

-If you want to go, I'm happy to go.

-I say we go.

Decision made.

Journey time - two hours.

We've still got 300 pints to sell and about 120 minutes to do it in.

-Right, so 150 pints in an hour.

-Two or three pints a minute.

PIANO PLAYS

Richmond.

Out to catch evening drinkers at a wine bar...

Can you taste the punch of rhubarb?

..the girls with their flavoured beer.

The rhubarb and caramel?

-No.

-No? Oh.

-Not keen?

-No.

-Hi, ladies. Are you beer drinkers?

-Not so much.

The wine bar's packed... of everyone drinking wine.

They're not looking to taste a new British beer.

-No-one bought.

-No-one?

No-one liked it.

And they're surprised about that fact.

Sales stalled, time to take stock.

-You've got more chance of selling a pint...

-It's Saturday night.

I know, I don't think we'll be able to sell that many here,

so you might as well take both casks.

We've got about a hundred bottles of beer to sell.

-Good luck, girls! Bye!

-Bye! Good luck!

With two hours' trading to go...

Get the gear, get the gear!

..the boys hit the Southbank...

Don't tell me you're knackered yet.

..for the Real Food Festival.

Chocolate orange beers, one day only!

Late start...

-This is just £2.50, madam.

-..low prices.

You'll never see this again. Do you like the ring of the name?

A Bitter This? I came up with that personally.

The morning was about margins and this evening is about volume.

£2.50 a pint! A chocolate orange beer made by myself.

At £2.50, we're cheaper than almost any beer that can be got

in this area, and people are enjoying it.

Yeah, that's good. Yeah, yeah.

Central London.

This is our last chance.

Facing their final appointment, the girls.

Hello, there.

Hello, how are you? It's good to see you.

-I'm Leah. We're Evolve.

-Nice to meet you.

I've had a look at your bar, there's nothing similar to this, guys.

It really is just jumping out at me.

One hour to go.

The thing is with Lu...

-Where is she?

-She's sat...

-She's sat there, chatting to boys.

All right, no probs, guys.

-I sold eight.

-Eight bottles? You goer.

Sometimes you have to do a bit of schmoozing, guys.

If we can do something around the £65 mark.

ZEE LAUGHS

That's actually slightly lower than our price point.

We've been selling this at about £80.

I don't buy anything for 80.

If I can do a deal, both of them at 70?

69.99.

I'll shake hands on that.

-Thank you very much.

-Thank you kindly.

The Southbank.

We've got 30 minutes left! Chocolate orange!

Taste sensation!

-Two quid a pint. That's all.

-£2 a pint!

Just £2 a pint!

NICK: They've dropped the price.

What's a pint of bitter in central London? £3.50. Price matters.

Even for four quid a pint, I'd enjoy that. Gorgeous.

£2 a pint, what do you want, five?

Selling like hot cakes.

Ten minutes left to line up last orders.

-You're going to have a great evening with all this.

-We will.

So, in terms, then, of the quantity,

I can sell you two at 90 per cask. Can we shake on that?

A pound! A pound a pint!

A pound a pint for the last five minutes!

Where else would you get that in London?

Come on, you've got a great product. It's a one-off.

I think it will be fantastic. £90 for two casks. Well done.

Thank you, thank you. Well done.

THEY CHEER

Well done! Well done!

I know, I'm so happy.

8pm. For both teams...

-It's done.

-..closing time.

Come on, Jordan! Woo-hoo!

Did you manage to shift the casks?

We sold both of them.

Well done, guys!

-How much for?

-I'll let Leah tell you.

Hey, guys, we sold them both at 90 each.

THEY CHEER

Oh, my God!

Woo!

Tonight, takings will be totalled.

Tomorrow, the bitter truth in the boardroom.

You can go through to the boardroom now.

Good afternoon.

ALL: Good afternoon, Lord Sugar.

I think I'll start off with Endeavour.

Alex, sit up properly a little bit.

Is something wrong? Have you got a backache?

Sorry, Lord Sugar.

I just like the place to be a little bit orderly, yeah?

Anyway, who designed all this - the label and all that stuff?

I came up with the name and the flavouring as well.

-This is the name. A Bitter This, yeah?

-A Bitter This, yeah.

Is the idea that if you drink enough of this,

that the name becomes funny, or what?

HE LAUGHS

I actually quite like it.

So, were you happy with the way you were split up?

I think there were some concerns about Zee coming to

the manufacturing team when his religious beliefs

don't really allow him to handle alcohol so much.

What about... Do you drink?

Not massively, Lord Sugar, to be honest.

-And you?

-I actually dislike beer.

What you're supposed to do in this process is to deploy

people in the skills that they're best at.

I mean, how do you send people to a brewery that don't drink?

In Zee's case particularly, I mean,

he's as dry as a cream cracker in the bleedin' Sahara Desert.

So, you've come up with your product,

you've come up with your brand.

Your next day is your selling day. How did that work out?

You didn't send them off with any samples.

-To be fair...

-You had an empty bottle. Did you get any samples?

-Yes, we did.

-Just one question.

Initially when I spoke to you on the phone,

you expressed that you had no samples.

You said that it was me who told you that.

-Yeah, with you and Myles, I said both samples...

-Hang on. Just one second.

I asked you the question and then you said it was me.

I said, "No, Alex, you didn't ask me."

Then you backtracked and said, "Actually, it was Myles."

-No, sorry.

-You did backstroke.

-Whoa. There was no backstroke.

-Did I say it to you?

-Kurt, there was no backstroke.

-Did I tell you that you could not take samples?

-Yes.

-Anyway, listen...

-You are a liar.

-Well, sorry.

I didn't think you'd be that stupid to walk out without a sample.

What were you retail people doing, then?

You were at St Albans and you were selling it...

£4 a pint, £2.60 for a half.

And the bottle was how much?

-£4 as well.

-Also £4.

According to Nick, when you got to the Southbank, you dropped the prices.

That's correct, yes.

So you're outside in St Albans, outside London,

and you're charging four quid a pop.

You get into London, right, where these people are used to

paying four quid, and you drop the price.

It should be the other way round, shouldn't it?

The decision that we made, Lord Sugar, was that we had

a lot of stock to sell and we had two and a half hours to sell it.

Now, how was Jason in your selling team?

ALEX: I'll answer that.

-Go on, then.

-OK.

Me and Zeeshaan were just at the point of closing a deal at £80

and Jason piped up and said,

"Oh, we'll give it to you for 75."

Why would you do that if they were about to...

-I didn't. And I think that's the issue.

-Oh, you did.

-ZEE:

-Jason, you lost us money on this task

on not one, but two occasions.

Is that true, Jason?

-JASON:

-I felt they lost the plot.

-They lost the plot?

-Yes, definitely.

Alex disgraced you, in fact, Lord Sugar.

He was swearing at me throughout the whole day.

-Swearing at you, not the public.

-No, no. But...

LAUGHTER

-It was plain deception, Lord Sugar.

-Beg your pardon?

They used plainly deceptive tactics

in order to sell a very good product.

-You from the Office of Fair Trading?

-No.

When I said to you, "Look, Jason, please listen.

"Please respect my decision and stay out of the sale..."

And the final sale, we sold two casks in 15 minutes.

As a publican would say, time, gentlemen.

So, Evolve.

Tim, the reason I chose you was from your business idea,

you said you want to come up with a drinks business.

-Yes.

-Right?

-100%.

Good. So, based on that, tell me how you got on.

Yeah, great. We wanted to try and go mass market.

UZMA: We knew we wanted it to be quite unique.

We knew we wanted to use rhubarb.

Tell me about the manufacturing process.

I've been told by Karren that you took four hours trying to

compute how much stuff is in there.

Who's the mathematician?

Francesca was doing the maths.

I did. I'm not a mathematician. I have GCSE maths.

You don't have to be a mathematician.

No, I'm quick with numbers...

You ditched 90 litres of stuff, didn't you?

Every other part of the maths, we knew what we were doing.

I've never seen anything like it. It was utter melt...

-I will, hands up, say...

-..melt...meltdown.

-..we nearly melted down.

This is simple multiplication, isn't it?

It is not rocket science.

Let's get on to the second day.

So, where did you end up?

We ended up at the Kent Beer Festival.

This so-called beer festival,

which actually turned out to be a glorified pub...

Yep. There was conflicting views within the group

whether the food festival was better or the Kent Beer Festival.

In the end, it was a team decision that

the Kent Beer Festival was better.

Did you think of moving somewhere else afterwards?

We moved to Richmond, we moved to a bar on the River Thames.

We thought that would have high footfall.

Ladies, I thrust Tim upon you.

A good project manager or not?

LUISA: Overall, I think he was.

-UZMA:

-Yeah, I think he was.

-REBECCA: I agree.

-He was?

-Yeah.

OK, good. Right, let's talk about some money here.

Let's see how this all turned out.

So, Karren, could you give me the numbers for Evolve, please.

-KARREN:

-Well, you spent £648.67.

Your sales to the trade were 492.

Sales to the public were £555.69.

Which means your profit was £399.02.

OK.

Nick, same thing for Endeavour.

Endeavour incurred costs of £601.40.

Sales to trade a lot lower than Evolve's, £284.98.

But sales to the public reached £1,147.98,

generating a profit of £831.56.

-JORDAN:

-Get in! Come on!

-NEIL:

-Yes!

Very good. That's very good indeed.

OK, look, you might be sick and tired of beer by now,

but I'm going to send you, as a little treat,

over to Belgium.

THEY GASP AND LAUGH

And I'll see you all on the next task, OK? Off you go.

-ALL:

-Thank you, Lord Sugar.

Get in there!

Well, Evolve, you haven't evolved into winners yet,

that's for sure, and we'll come back in this boardroom

and we'll go into this in a bit more detail.

One of you will be fired today, OK?

Off you go.

-This is lovely, isn't it?

-It's true!

Fromage hollandais!

Ja, ja, ja!

-Enough of the sightseeing.

-Let's go and get a beer. Come on.

-Is it as good as ours? That's the question.

-Congratulations, everyone.

-Team Endeavour.

-Team Endeavour, cheers.

-Another victory.

-Cheers.

-That's a very nice beer.

-That's lovely.

It's not quite as nice as A Bitter This, though.

LAUGHTER

UZMA: Whose idea was it to book the Kent Beer Festival?

Where did that come from?

Rebecca did actually push forward...

-And you.

-That's what I'm saying.

You can't just pin the blame on Tim. That's not fair.

You don't force me into saying I think I should take responsibility.

I'm just telling everyone to be fair.

I feel the blame's being pinned on myself.

It's definitely an alliance,

'trying to get me to take the blame for it.'

I'm not willing to take responsibility.

UZMA: 'We lost this task purely on location.'

Tim's an easy bet, because he's project manager.

-Tim had the final say.

-I did have the final say.

-LUISA:

-Tim would always have the final say, because he's the PM.

You can't always let the buck stop with Tim.

I think it's really, really unfair.

Will you send the candidates in, please?

'Yes, Lord Sugar.'

Lord Sugar will see you now.

-Well, Tim, you were the project manager.

-Yeah.

Let's just talk about the manufacturing mess, first of all.

It cost you £123 in raw material costs that you had to throw away.

I want to know how you were unable to work out what

you needed to make in scaling up the mass production volume.

Francesca was in charge of the numbers.

I've never had any manufacturing experience.

I'm not sure about kilograms, litres, it's not what I do.

We were all in a flap, because when we...

Can we stop with this "we"?

-OK, I ignored it.

-Is it we or is it you?

-It's "we", we're a team.

We're a team and we work very well as a team,

so that's why I like to say "we" instead of "I".

You know, I'm sitting here, looking at you seven ladies here,

who have got through into this process on the basis

that I'm going to give £250,000 to somebody, right,

to go into a business 50-50, and you're sitting there,

dumbfounded, looking at me with dumb expressions on you here.

If you want to stay in this process, I want to hear from you.

I'm not going to waste my time talking to a lot of dummies,

really, who don't want to speak up.

I think it's down to location, Lord Sugar.

But you ended up in a glorified pub!

We did, and it was an oversight.

-And who made that decision?

-Another oversight?

-Yes, it was an oversight.

-And who made that decision?

-At the end of the day...

Who made the decision, Tim?

-Ultimately, I made the decision, because I was the one who made the phone call...

-Who suggested it?

However, it was strongly suggested to me by Rebecca that we should definitely go for it.

Tim, you're absolutely having a laugh.

-Tim is too much of a nice guy...

-Tim doesn't want to upset anybody.

I don't want to upset anybody.

I tell you what, Tim... No, no, no. I want to say something.

The dossier was open, we were flicking through it,

I pointed at it and you nodded.

Is that supposed to mean me entirely taking responsibility?

At a food festival you don't have any competition...

-It was an obvious choice.

-Can I finish?

This has been building up for some time

-and this has nothing to do with this task at all...

-Not really!

It always gets so personal.

It's not personal, this is business. We are in the boardroom.

You have been undermining me the whole time we have been doing this.

Why are you pointing your finger at me?

Do you not think that is undermining?

I'm surprised you even have the awareness, to be fair.

Really? Oh, God.

I'm losing it here, ladies.

Bit of a problem between you two?

-There is not a problem, to be really honest, Karren.

-There is a problem.

Well, what's the problem, Rebecca?

I find her very difficult to deal with, she is very rude to me,

she has been very rude to me on several occasions.

That is so unfair, and I think everybody will back me on that.

That is really unfair.

I know you're all in cahoots.

What?

-Four of you are, so that's fine.

-There have actually been two times...

The location was wrong, you made the decision...

I didn't make the decision on the location.

I have never seen such a bloody mess in the first two weeks

of this process as what I've seen today.

If ever, in my life, I have come across a team who literally

couldn't organise a piss-up in a brewery, it's now.

I'm sitting here thinking to myself,

"You're all a bloody waste of space at the moment."

I mean, the basic fundamentals.

Counting, calculations, locations, where are you going to sell,

these are elementary things.

If you can't sort these things out now in week two,

God knows what's going to happen to you

when we get down the line in week eight and week nine.

I can't see any of you being here. You better get your act together.

-Tim.

-Yes?

-Who are you bringing back into this boardroom?

I'm bringing back in Francesca and Rebecca, Lord Sugar.

Right.

This is a total mess, I've got to tell you.

The rest of you, go back to the house.

Rebecca, I have got no time for tittle-tattle.

If you can't get on with people, that could be a problem, OK,

so I don't want to hear any more about that.

You three step outside and I will call you back in shortly.

What is all that with Rebecca? What's the matter with her?

When you bring strong women together, you do get opinions.

But the point is that business is business.

She sold £312 worth of beer to the trade, more than anybody.

Tim, I get the feeling that he had no control of this thing.

Francesca messed up on all the calculations.

The whole thing from start to finish went badly.

Two reasons - numbers and locations.

PHONE RINGS

-Can you send the three of them in, please?

-'Yes, Lord Sugar.'

You can go through to the boardroom now.

Rebecca.

I can detect that you were a bit upset about what

went on in the previous meeting.

That's life, that's the kind of bitchiness of life.

That's business.

You need to convince me whether you can hack this process,

-because it is a tough old game.

-I think I can hack this process...

You need to convince me, really.

I do think I can hack this process,

I have behaved in a very professional manner, I am a team player,

I wish to bring out the best in myself and other people.

I have a business plan I feel passionate about

which I would like to show you.

By no means have you seen all of my different skills in business.

Tim, I'm wondering, really, whether you did lead the team at all?

Or if every single idea, every single thing you came up with,

is actually one of these other people kind of walked over you?

No, we did come to team decisions.

There was no autocratic, "This is what we're going to do."

Like, I was put on the girls' team, people who I don't know,

people whose strengths I don't know, I hadn't had that first task to get to know them...

They don't know each other either.

But if a male came round and tried to boss seven strong girls around,

I don't think it would have gone down very well.

We came to group decisions and everyone was happy.

Was the group decisions hiding from the fact that, actually, you didn't make any decisions?

-No, not at all.

-What is Francesca doing here?

Francesca is here due to the problem that we had with the correct amounts of flavouring.

I thought that task had been delegated successfully to

someone who could come up with the figure and not crack under pressure

when the figures were questioned.

I dispute that I cracked under pressure, because the only person

who was keeping their cool and just trying to think it through logically was me.

Tim, who is responsible for the failure of the task

out of the three people here?

Out of the three people here, it's not me, and I would have to say it's Rebecca.

I've had a look at the numbers - Rebecca was your best seller, right.

Actually, on the whole of this task, she sold more than anybody else did,

including the boys, all put together.

So, unless I'm missing the point somewhere, what is she doing here?

The reason Rebecca is in here is due to the primary location.

I think it is unfair that Tim is putting

the responsibility of the location down to me.

Ultimately, he is project manager.

Who do you think should be fired, then?

It should be Tim, in this instance.

Tim had the ultimate decisions on the locations

and I think pinning it on Rebecca is wrong.

I'm 23, I do make mistakes, but I am a fast learner,

I am learning all the time.

This task has taught me so much, and these are mistakes that I won't make again.

If I do have these talents, which I think I do,

I want to show them to you, I want to prove them to you.

-You sound very enthusiastic.

-I'm very enthusiastic.

You have got your business already, you are an interesting candidate.

Francesca, I have heard lots of things about what you did wrong.

What did you actually do right?

-What did I do right?!

-Yes.

I priced up all the bottles, I priced up the pints...

I'm asking you whether you think you're responsible...

No, I don't think I'm responsible.

..on this mess-up in the factory on the numbers, right?

Absolutely not, Tim is responsible for choosing the wrong places to sell the product we had.

Well, Tim, you have been honest in accepting

responsibility for lots of things that went wrong in this task.

You are a young man, you have got a lot of enthusiasm,

and I think you have a lot to learn also.

Francesca, you worked hard, you did make the product,

but you got your numbers wrong, this was a disaster.

Rebecca, I'm concerned about you.

I have got to think about me running a business, OK?

I don't need trouble.

I don't need aggravation.

I don't need people that are sensitive to that degree.

You have given me a bit of a dilemma here.

Tim, your business plan was something to do with drinks,

so I give you the job of being the project manager and you make a mess.

Now, you're young, people can make mistakes...

but you didn't apply any thought to this task

and I have nowhere else to go here.

Tim, you're fired.

Thank you, Lord Sugar.

-You heard what I said, didn't you?

-I did, yes.

-OK?

-Yes.

Business is business, sort it, OK?

Off you go to the house, see you on the next task.

Thank you, Lord Sugar.

(So sorry.)

The team was all partly responsible for the failure of this task,

but at the end of the day, I did mess up big-time,

and I had to be accountable for that.

I do feel you haven't seen the last of me,

this new drinks business will be launching, so watch out.

-There were fireworks in that boardroom...

-What happened?

Uzma and Rebecca!

She said a few things that she shouldn't have brought into the boardroom,

because it made her look really stupid and silly.

She said that I personally attacked her.

Who do you think is going, then?

I just think that we went to the wrong location

and that is Rebecca's fault.

Come on, Rebecca is not responsible for the failure of this task.

She chose to go to that location...

CHEERING AND APPLAUSE

How are you doing? You all right?

Well done, darling.

EXCITED CHATTER

So, what happened?

I think when it came down to it, it was between me and Tim.

It was very, very sad to see Tim go.

It was getting a little bit, you know,

too many guys in the shower in the morning anyway.

Just need a few more of you to go now.

Now 14 remain.

Lord Sugar's search for his next business partner continues.

Next time...

Your task this week is to come up with an innovative flat-pack piece of furniture.

The tidy-sidey.

..screw-ups...

Is it not just a box on wheels?

-As an idea, as a concept, this is ingenious.

-I'm really not convinced.

..put-downs...

Not you, Jordan, somebody average-sized.

Do you guys know what you're doing?

Stop trying to pass the buck all the time, right?

..and, in the boardroom, a hammering.

This is rubbish,

this idea is rubbish.

You're fired.

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