Radio Jingle Task The Celebrity Apprentice USA


Radio Jingle Task

The teams must create radio commercials for three different areas of a home repair company. For the first time, Eric Trump joins in as Donald Trump's 'eyes and ears'.


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Previously on the Celebrity Apprentice...

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Sharon Osbourne grew tired of tenacity.

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It's not a sweet victory.

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I don't like the dynamic of what's going down with the women.

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But, with only Bret Michaels

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and Curtis Stone left on the men's team, Trump made a surprise move.

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Rocksolid, you've hit rock bottom.

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Curtis, Maria, Sharon, switch up right now.

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Then, the new teams were tasked with creating

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and selling a celebrity workout class...

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This is a money-raising task, so call all of your friends

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and come down.

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As project manager, Sharon, cut loose,

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putting the rock in Rocksolid.

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Bending over and thrusting.

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You know you want to.

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Pump up the wiener, pump up the wiener.

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When we got the rock and roll theme going, it was like, "Yeah."

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Under Holly Robinson Peete's leadership,

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the new Tenacity took a conservative approach.

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Curtis and I really stepped up to create the exercise, mostly

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because we have a lot of experience when it comes to exercising.

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When it came time to start the classes,

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both teams flexed their rolodexes.

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Oh thanks, Nick, the Lady Gaga.

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10,000 dollars from Piers Morgan!

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But neither project manager was feeling confident.

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I desperately need that ten grand,

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or else I'm probably not going to win this.

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I just kept thinking that Sharon was calling, you know,

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Sir Elton John and, you know, the Queen of England.

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I don't know if I can compete with that.

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-I need you to just stand in for people who couldn't be here.

-OK.

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I'm trying to say politely as possible,

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-"Where's that

-BLEEP

-money? I need your money."

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When the totals were counted...

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Rocksolid raised 131,803 dollars.

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Wow. Don, tell me.

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They raised 206,090 dollars.

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BLEEP

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347,893 dollars, Holly.

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Holly proved the strongest of all,

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winning the most money for a single task in Apprentice history.

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-Can I just say...

-Yes.

-I'm going to be cutting, directly,

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a cheque to Sharon's charity.

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For you, I have to.

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But Holly wasn't the only one feeling generous.

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I'm not going to fire anybody tonight.

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Awesome. Woo!

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-Wow, that is a lot of money!

-Woo!

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-Holly, to your charity, my love.

-Thank you babe, cheers.

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-Incredible job.

-Oh, here you go.

-To Holly!

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What this amount of money can do for the HollyRod Foundation

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is tremendous.

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I've been away from my children for a while now,

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and to be able to call them and tell them that, you know,

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Mommy won all this money, I'm just so proud.

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Mr Trump, he brings the jerky in every single time.

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I knew it when he said to you, "You've lost,"

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cos he was winding you up.

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And then I knew.

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I was just gutted when we found out that we'd lost.

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It's a tough pill to swallow. We raised a lot of money.

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But, if anybody was going to get it, I'm glad that Holly got it.

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But am I pissed? Sure, I'm pissed!

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# Money, money, money, money

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# Money!

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# Money, money, money, money

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# Money!

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# Some people got to have it

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# Ye-eah

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# Some people really need it

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# Hey, listen to me, y'all

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# Do things, do things, do things Bad things with it

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# Dollar bills, y'all come on

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# That mean, oh mean

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# Mean green

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# Almighty dollar

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# You know that money...

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# Give me a nickel, brother Can you spare a dime?

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# Money can drive some people out of their minds

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# Money, money, money, money... #

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Hi.

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Oh, I miss you honey!

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I saw my husband, who I haven't seen in a long time.

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He was a sight for sore eyes, and I just was so happy to see him.

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-How are you?

-I'm good, I have something to tell you.

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Now you're making me nervous. What's going on?

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You and I made a family decision that

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I would leave for an extended period of time.

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But, anyway I mean the whole reason is cos of these kids with autism.

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I am so thrilled to be playing for the HollyRod Foundation.

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We are raising money to help parents and children affected by autism.

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Help them access affordable treatment for their children.

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So, I was the project manager of the last task.

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And I have something to give you.

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This is what I got from this task.

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-Open it up.

-So, you won?

-Just open it up.

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Just open it, and just see what it is.

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347...

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I got to see my wife.

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I was so excited to see her. And, I watch the show all the time.

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And when she was going to be on I was like, "Great, it's going to

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"raise money for HollyRod."

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But never in my wildest dreams did I think it was going to be

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347,000. So, I'm ecstatic right now.

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-OK, I have a little surprise for you, too.

-What?

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I know you've been gone a long time, but...

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Hello, sister!

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Ah!

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That Rodney Peete, he's always surprising me.

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Just when I think I'm surprising him, he surprises me.

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We've been one-upping each other for our whole marriage.

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-Hi, Mom.

-Hi, Rodney.

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Oh, my God, you guys, I'm so glad to see you!

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I miss you guys so much! You happy to see me?

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-I want to stay here.

-You want to stay with mom?

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I started the HollyRod Foundation because,

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all of a sudden, out of nowhere,

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we get this devastating diagnosis of autism for our oldest son.

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It just brought us to our knees, literally, as a family.

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-347,893 dollars...

-For HollyRod.

-...for HollyRod.

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So many parents are out there with children with autism

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and they don't even have an opportunity or way to treat them.

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With 347,000, there's so much we can do, there's so many people

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with autism that we can help and families that we can assist.

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It was just like a dream come true.

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It was probably one of the best days of my life.

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-Good morning.

-Good morning.

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We're standing in the ballroom of Trump Soho, just opening.

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This is the last room we have to complete,

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and we're very excited about it.

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Now, to my left are two great executives, Jim Abrams

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and John Young.

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They're with Clockwork Home Services.

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Tell us about your company.

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We're the parent company to three great brands.

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Benjamin Franklin, The Punctual Plumber,

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One Hour Heating And Air Conditioning

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and Mister Sparky, America's On-Time Electrician.

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As the co-founders of the company, we made a commitment to build

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the world's largest home services company.

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And you can help us achieve that goal by creating three

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radio commercials, one for each brand.

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You're going to be judged on your originality,

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the brand integration, and, live performance of the commercials.

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All right, pick you project managers, please.

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-Summer, you want it? You do?

-You want it?

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-What do you think?

-I think you should do it.

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You want me to do it?

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-OK, Sharon, who's your project manager?

-Bret.

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-That would be me.

-Really? Wow.

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It'll be tough for me cos on time is not my speciality.

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-That's true. You've proven that.

-I'm going to fix that.

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This is not a man that knows about time, fellas.

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He could not work for Clockwork.

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As soon as Mr Trump presented the task, I felt that I could do this.

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I could be project manager.

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Singing jingles in a studio, what could possibly go wrong?

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-Holly, who's your project manager?

-Summer Sanders.

-I am.

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Very solid player. In fact, she could work for you.

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I don't know why I volunteered to be project manager.

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I have no experience with recording studios and stuff like that.

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But, I've got Cyndi Lauper, obviously proven artist.

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Holly Robinson Peete started out as a singer and actress.

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So, I knew I had a great support system.

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The project manager of the winning team will get

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20,000 dollars for your charity.

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Mr Trump we'd like to add an additional 20,000 dollars

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and match that for this charity.

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You heard that. 40,000 dollars.

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Yes.

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You all escaped at the last boardroom.

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I promise you, somebody will be fired at the next boardroom.

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And, it could be two.

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Whenever you get a free ride from Mr Trump,

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there's something waiting on the other end.

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So, we're all a little concerned that two of us

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are going to get fired at some point.

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Now, to my right is Eric Trump.

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Eric is my third child, he's a Georgetown graduate,

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and he's here for the very first time.

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Eric and Ivanka will be my eyes and ears.

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Well listen, go out, do a great job.

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40,000 dollars to the winning project manager.

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-Sounds good to me.

-Yes.

-Thank you.

-Thank you.

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Thank you. Thank you.

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Awesome, let's do it.

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All right. So we got to have fun today

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and just think about each one of these and create each one

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-with its own little special twist.

-Yup.

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I honestly think that we work well as a team

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because we're all very rock and roll. We all are very similar.

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How about this?

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My name's Ben Frank and I'm here to say

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You got a problem in your toilet? That's OK

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Cos I can plunge it out.

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For One Hour Air Conditioning And Heating,

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"I'm freezing. Help me!"

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"I'm freezing and I can't get up!"

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-Yes, "I'm freezing and I can't get up."

-Baby, I got your hour power.

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Let me warm you with this.

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On the way over in the van ride, Sharon, Maria and I were losing it.

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I mean, we were completely perving out.

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Can I suck your plunger Mister Franklin?

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Oh, Mister Franklin, can I suck your plunger?

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Sharon is funny because sometimes she is completely out there.

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I mean, says stuff that blows my mind,

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and I thought I've heard it all, right?

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-Have you been

-BLEEP

-up a storm?

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Have you got the poops?

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FARTING NOISES

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No, as you're dialling the number, you know, you can hear farting.

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-100.

-Wait, wait.

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Our job is to create three radio commercials.

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My main concern is, if it's funny, it makes them listen.

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So that's what I was thinking.

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They may, but you know, you never know. I learned that the hard way.

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The task is to create three

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30-second radio spots for Clockwork Home Services.

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I think the task is very exciting. It's creative, it's fun,

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and I think everyone of us can bring a little something to it.

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Can I just go through like a few tasks, right away?

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Cyndi, I want you to do, like, the lyrics and the music

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-and we come up with the jingle.

-Yeah.

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So in this task, Cyndi will play a very important role.

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Cyndi is extremely creative, but all over the place.

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That's why it's so important for me to keep Cyndi focused.

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I would like to do a voiceover and a jingle.

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So, maybe you have a voiceover in one of them,

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-and a jingle in another.

-Yeah, yeah, yeah.

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You know, I don't have a problem doing a jingle either. So...

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-OK, good.

-OK, great.

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Cyndi wants to grasp things in her own language.

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She sort of marches to her own music.

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But, let me tell you something about Cyndi, Cyndi is a creative mind

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and creative minds are wired differently.

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The key is how Summer manages Cyndi.

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-You know what I mean?

-Yeah.

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Make sure we got everything.

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Thank you, Maria-licious.

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No problem.

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We've got half an hour for our meeting.

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Oh, here we go. Look. There's Ben Franklin.

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The Punctual Plumber.

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On-Time Electrician.

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When we first got to rooms at the recording studio,

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I realised that we were right across the lobby

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from the enemy.

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So, I immediately took our posters and huge signs

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and moved them into our room.

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Yeah, we need those in here.

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Please.

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Then I accidentally flipped theirs around

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so they couldn't see the slogans of the company.

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Horrible, horrible man.

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How you doing, guys?

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-When does our guy come?

-Any minute. 10.15 was our time.

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-Why, hello. Hi, I'm Holly.

-John Young.

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Nice to see you, John.

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Both Summer and I were excited for the executive meeting.

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The executive meetings in these tasks are so key.

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I've learned after many tasks to ask specific questions

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and watch their body language.

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Is humour super important to you?

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Or is it more of reality and here's how we work?

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I know there's a lot of jokes around plumbers.

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-But, you know, these men have families, they have children.

-Yeah.

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And, their kids are proud of what they do.

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So, you know, we represent really a lot of hard-working people

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that get in and do things that nobody else wants to do.

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Humour at their expense I wouldn't want to see.

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'When we got a chance to talk to the executives,

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'we pretty much learned that they have very strong values,

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'they're really into good service and, most importantly,'

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we just knew that we weren't going to push the envelope.

0:14:420:14:44

Um... Why Ben Franklin?

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Well, Benjamin Franklin's an icon of the country.

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And, when he moved from Boston to Philadelphia,

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the one thing he took with him was his bathtub.

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So, he was thinking plumbing early on.

0:14:530:14:55

Because he took a lot of baths in...France.

0:14:550:14:59

She is a wealth of knowledge right there. I'm telling you.

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It's amazing.

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-There was no plumbing there.

-Exactly.

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He just...there was like buckets of water in a big tub.

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-Right.

-Early plumbing.

0:15:120:15:14

Oh, oh, it is? That's true.

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OK, early plumbing.

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You know, I saw John Adams on HBO.

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Apparently, Ben Franklin enjoyed taking baths

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with women and things, you know.

0:15:230:15:25

And so, I thought that was funny.

0:15:250:15:28

Benjamin Franklin was so key in the revolution that that kind of...

0:15:280:15:32

SHE HUMS

0:15:320:15:34

..is so... But I don't know if it's ever been used.

0:15:340:15:37

'This is my first real time working with Cyndi.'

0:15:370:15:39

I think what you need to do with Cyndi is really harness her energy,

0:15:390:15:42

and let her excel at what's she's good at.

0:15:420:15:44

-I don't have any more questions.

-Me neither.

-Do you guys?

-Thank you so much.

-Yeah.

0:15:440:15:48

I just want one more time. I remember the old beer commercials.

0:15:480:15:51

And then, there's Benjamin Franklin. I think... Oh, well, all right.

0:15:510:15:54

But it's nice to know about the tub.

0:15:540:15:56

THEY CHUCKLE

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-Very good. Awesome.

-Thank you very much.

0:15:580:16:00

-ALL: Thanks you, guys.

-Pleasure to meet you, yeah.

0:16:000:16:02

-Very nice to meet you.

-Pleasure to meet you.

0:16:020:16:05

All I have to say is that their world is going to be rocked

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when they go over there to Sharon and Bret.

0:16:080:16:10

They're not going to be ready for that. That movie.

0:16:100:16:12

'Probably the thing that stuck out the most in the executive meeting

0:16:120:16:15

'was that I think it's very key'

0:16:150:16:16

for us to not go too far out of the box.

0:16:160:16:20

Now, those cats next door in Rocksolid,

0:16:200:16:23

they're way too wild for this task.

0:16:230:16:25

SHE BLOWS A RASPBERRY

0:16:250:16:28

We're going around, and I'm tooting.

0:16:280:16:31

HE BLOWS A RASPBERRY

0:16:310:16:33

-Here they come.

-Hello.

0:16:340:16:36

Nice to meet you, I'm Bret.

0:16:360:16:37

-Hi there, I'm Maria.

-Nice to meet you.

0:16:370:16:39

We have lots of great questions.

0:16:390:16:41

'When Jim and John came in, the executives from Clockwork,'

0:16:410:16:44

I had a gazillion questions.

0:16:440:16:45

I wanted to know exactly where they wanted to go,

0:16:450:16:48

cos my jingles were getting way too out there.

0:16:480:16:50

Are you looking for more of Americana feel, a new ad...?

0:16:500:16:53

Right. What we want to do is just grab their mind and say,

0:16:530:16:56

"OK, plumbing is Ben Franklin,

0:16:560:16:58

"electric's Sparky, and air conditioning is One-Hour."

0:16:580:17:01

If we could get that link in their minds so that they, they think,

0:17:010:17:04

"This service, this company."

0:17:040:17:06

How does humour do in your ads?

0:17:060:17:08

Humour is difficult to pull off.

0:17:080:17:10

When somebody does hit it,

0:17:100:17:13

it's great.

0:17:130:17:15

Um...

0:17:150:17:16

We don't want to make it where it's offensive humour,

0:17:160:17:19

cos that's not what you're looking for.

0:17:190:17:21

But, we go out there and then we reel it back in.

0:17:210:17:23

The only thing I'd be concerned about is, of course,

0:17:230:17:26

plumbers have been kind of the butt of jokes.

0:17:260:17:29

THEY CHUCKLE

0:17:290:17:31

Humour at their expense, I think, would not be a good thing.

0:17:310:17:34

Absolutely. The 800 cash, was that a cash or credit?

0:17:340:17:38

-You got cash back...

-For Ben Franklin...

-For Ben Franklin.

-"If it's any delay, it's you we pay."

0:17:380:17:42

We pay five dollars for every minute we're late.

0:17:420:17:45

The other two services, if we're late, you do not pay for the repair.

0:17:450:17:49

Can you imagine a homeowner right now in this economy going,

0:17:490:17:51

"If these guys show up late, they're giving me a hundred bucks?"

0:17:510:17:54

I'm going to miff my address when you guys come out to my house.

0:17:540:17:57

"Yeah, that was 992. Oh, I'm sorry, did I say that wrong?"

0:17:570:18:00

THEY LAUGH

0:18:000:18:02

'The executives were very corporate.

0:18:020:18:04

'They were like as serious as a heart attack.'

0:18:040:18:06

There were no laughs coming out of those two.

0:18:060:18:09

You know, you want to say, "Lighten up. Lighten up, boys."

0:18:090:18:14

Of course, I didn't.

0:18:140:18:15

-Thank you for your time, we appreciate it.

-Pleasure meeting you.

0:18:180:18:21

-Thanks, nice to meet you.

-Thank you.

-Very nice to meet you.

-Nice meeting you.

0:18:210:18:24

Thank you. All right. Thanks again, guys.

0:18:240:18:26

Oh, this is going to be good.

0:18:260:18:28

They'll get rid of the three of us tomorrow.

0:18:280:18:30

It's OK. Guys, let's just laugh it off.

0:18:300:18:33

THEY LAUGH

0:18:330:18:35

Right now, it's about the creative.

0:18:430:18:44

So we've got to get the creative, the storyboard basically for each one.

0:18:440:18:48

Yeah. OK, so you guys are each doing one of the commercials.

0:18:480:18:51

You have Ben Franklin, Punctual Plumber.

0:18:510:18:54

And that's yours to work on.

0:18:540:18:55

My strategy as project manager was to make sure

0:18:550:18:58

that I tasked out each of the commercials.

0:18:580:19:01

So I handed Holly a commercial,

0:19:010:19:03

I handed Curtis a commercial,

0:19:030:19:05

and I handed Cyndi a commercial. And then, I'll make the final approval.

0:19:050:19:08

I think it's important to have

0:19:080:19:10

some sort of little verbal exchange experience.

0:19:100:19:12

-I think it is important to...

-Listen.

-Yes.

0:19:120:19:14

-A lot of people don't know Ben Franklin was punctual.

-Right.

0:19:140:19:17

So maybe it's Thomas Jefferson going,

0:19:170:19:20

"Oh, Ben...Franklin."

0:19:200:19:22

"Yes, Thomas Jefferson," or something, you know.

0:19:220:19:25

"We...when will you be ready to go to Paris?

0:19:250:19:28

"And I heard you want to take your bathtub."

0:19:280:19:31

Maybe that's wrong. Or...or...the, the desk.

0:19:310:19:35

-Listen, last time I was project manager...

-Yeah.

0:19:350:19:38

Um... I got in the boardroom, and I threw you under the bus.

0:19:380:19:41

So I want to make sure that I'm 100% clear with you.

0:19:410:19:44

I love your creativity.

0:19:440:19:46

-All right.

-I want you to go for it with your creativity,

0:19:460:19:49

but I would love for you to listen.

0:19:490:19:51

-I am.

-To all of us.

-I am.

0:19:510:19:52

'Cyndi needs to be told exactly what to do.

0:19:520:19:55

'I mean, and honestly, that's the way it works in any business.'

0:19:550:19:59

A good manager knows how to manage everyone

0:19:590:20:01

the way they need to be managed.

0:20:010:20:03

So I just want to be clear up front.

0:20:030:20:06

You were not feeling any input from us ladies,

0:20:060:20:08

and this is very important that you open yourself up to input on it.

0:20:080:20:12

So tell me what my task is exactly.

0:20:120:20:15

'I did whatever they asked me to do.

0:20:150:20:17

'I wasn't the leader, and even if I was, they don't listen to me.

0:20:170:20:21

'They don't listen to anyone. They know everything.

0:20:210:20:23

'I get tired of the whole people turning their backs on me.'

0:20:230:20:26

-BLEEP

-that. I am not in high school any more.

0:20:260:20:29

Yeah, OK.

0:20:290:20:30

You're going to be a bitch by the end of this thing

0:20:300:20:33

if your life depends on it.

0:20:330:20:35

No, that was very good. Very clear.

0:20:350:20:36

Curtis, this is where our issues came before,

0:20:360:20:39

-was that she was just all over the place and couldn't redirect her.

-Yeah.

-Couldn't focus her.

0:20:390:20:42

There's a little bit of a different vibe with Tenacity

0:20:420:20:45

than there was with Rocksolid.

0:20:450:20:47

We have to be very, very close and keep her...

0:20:470:20:51

Yeah, you're right.

0:20:510:20:52

'Holly and Summer are very methodical and very disciplined

0:20:520:20:55

'in the way they go about their tasks.'

0:20:550:20:57

And, let's face it, they can be a little bit bitchy.

0:20:570:21:00

You are right.

0:21:000:21:01

We've got to come up with the jingle,

0:21:030:21:05

and we've got to get the concept down.

0:21:050:21:07

We've got to make sure we apply the jingle and the actual work.

0:21:070:21:11

We have to create three 30-second live radio spots

0:21:110:21:15

for Mister Sparky Electric, Benjamin Franklin Plumbing,

0:21:150:21:18

and One Hour Heating And Air Conditioning.

0:21:180:21:21

Which one do you want to start on first?

0:21:210:21:23

One Hour?

0:21:230:21:24

Yes.

0:21:240:21:25

Air Conditioning And Heating?

0:21:250:21:27

No, "Heating And Air Conditioning."

0:21:270:21:29

-No, "Air Conditioning And Heating."

-Look at mine. "Heating And Air Conditioning."

0:21:290:21:33

-Uh-oh.

-All right. What does the yellow folder say?

0:21:330:21:36

-"Heating And Air Conditioning."

-They did it wrong on that truck.

0:21:360:21:39

How dare they?!

0:21:390:21:40

One Hour Heating And Air Conditioning is a pain in the ass

0:21:400:21:45

because it doesn't flow when you say it.

0:21:450:21:50

Their logo is, "Always on time or you don't pay a dime."

0:21:500:21:55

What if it was something like... OK.

0:21:550:21:58

It's hot out... It's hot outside, can I rely on you?

0:22:000:22:03

# Yes, we'll be there I'm feeling cold

0:22:030:22:06

# We'll get you some hot air Dun, dun, dun... #

0:22:060:22:08

-Cos this is time-consuming, this

-BLEEP

-jingle.

0:22:080:22:11

As a project manager, I wanted all three of us

0:22:110:22:13

to work on all three jingles all the time.

0:22:130:22:16

'It's also a little bit of what slowed us down.'

0:22:160:22:18

-So just go with me here.

-Right. Go on, go on.

-Here, we've got open it up and have fun.

0:22:180:22:22

Bling, bling. One Hour Heating And Air Conditioning,

0:22:220:22:24

how can we help you?

0:22:240:22:25

My goodness, I'm feeling hot and sticky.

0:22:250:22:28

One Hour will be there very quickly.

0:22:280:22:30

Like...

0:22:300:22:32

-Sticky with my little

-BLEEP.

0:22:320:22:35

No, just, but it's funny, though.

0:22:350:22:37

I'm feeling so hot and sticky, right?

0:22:370:22:39

'Bret wanted to do something that sounded a bit sexy.'

0:22:390:22:43

But, those executives were very,

0:22:430:22:45

very corporate.

0:22:450:22:48

Very politically correct.

0:22:480:22:50

# One Hour, got the power

0:22:500:22:52

# Always on time or you don't pay a dime. #

0:22:520:22:54

Boom!

0:22:540:22:56

# One Hour Heating And Air Conditioning... #

0:22:560:22:59

Uh-oh.

0:23:000:23:02

I mean, I'm probably a bit weak in the musical department,

0:23:020:23:04

-so in terms of...

-Well, Cyndi can help you with that.

-Yeah.

-And Holly too.

0:23:040:23:08

So what Summer did was split up these 30-second commercials.

0:23:080:23:11

The first 20 seconds or so would be

0:23:110:23:13

some kind of written component.

0:23:130:23:15

'And the last ten seconds or so would be a jingle.'

0:23:150:23:17

OK, so let's see if I can do this in 20.

0:23:170:23:19

One Hour Heating And Air Conditioning, how can we save you time?

0:23:190:23:22

I need someone to come out and look at my heater.

0:23:220:23:24

Would 4-5pm suit you?

0:23:240:23:26

But can you really stick to a time, it's just I've got so much on.

0:23:260:23:29

There was a problem with Curtis' radio spot

0:23:290:23:32

in that he's from Australia. And so they just have

0:23:320:23:35

a different way of speaking.

0:23:350:23:37

Not just accent, but like, the words that they use.

0:23:370:23:39

-I like the concept.

-Beautiful.

0:23:390:23:42

Thanks, Curtis.

0:23:420:23:43

Yeah.

0:23:430:23:44

They're words and things in there that are wrong.

0:23:460:23:48

"I've got so much on today," or something.

0:23:480:23:50

-He's trying to say, "I got a lot going on." He... It needs to be tweaked.

-Uh-huh. You're right.

0:23:500:23:54

'I think the weakest player on our team was Curtis.'

0:23:540:23:58

He doesn't have the ability to create a jingle.

0:23:580:24:00

He was very far, far out of his element.

0:24:000:24:03

I'm going to change a few of your words, OK?

0:24:030:24:05

-Yeah.

-Don't take it personally.

0:24:050:24:07

All right, let's move on.

0:24:170:24:18

-What's our next one?

-Should we do Benjamin?

0:24:180:24:21

Absolutely.

0:24:210:24:22

OK. So it starts with the ring, ring.

0:24:220:24:25

# The Punctual Plumber. #

0:24:250:24:27

-And the woman is saying that...

-# Oooh. #

0:24:270:24:29

-..her pipes are blocked.

-Right.

0:24:290:24:32

HE CHUCKLES

0:24:320:24:33

Or frozen.

0:24:330:24:34

'The task today is to produce,

0:24:340:24:37

'write, and perform three live radio spots'

0:24:370:24:41

for the company that has heating and air conditioning.

0:24:410:24:46

And also plumbers and electricians.

0:24:460:24:50

Bust it out, Benny.

0:24:500:24:51

HE BEATBOXES

0:24:510:24:53

And just get like a grove going for Benjamin Franklin Plumbing, yeah.

0:24:530:24:58

# Bring it, bring it, bring it. #

0:24:580:24:59

Like something that's just... Is that pretty good? Or no?

0:24:590:25:03

Just go with me on this.

0:25:030:25:05

Ring, ring. Right?

0:25:050:25:06

Hi, I'm Ben, the Punctual Plumber from Benjamin Franklin Plumbing.

0:25:060:25:09

We plumbers know people crack a lot of jokes at our expense.

0:25:090:25:12

What the hell?

0:25:120:25:14

We know people like to crack a lot of jokes.

0:25:140:25:16

-And he's going to go, "CRACK."

-You can't!

-I think they won't like it.

0:25:160:25:19

'It's a very big risk to put that in the radio spot.'

0:25:190:25:23

The executives of the company wanted to avoid

0:25:230:25:27

any cheap shots at plumbers.

0:25:270:25:29

Plumbers' cracks. You know, plumbers' belly.

0:25:290:25:33

You know, the butt crack. All of that.

0:25:330:25:35

I'm telling you right now, that's the jingle.

0:25:350:25:38

-Oh, they won't like that.

-They'll love it.

0:25:380:25:41

This is so tough to decide what is too far.

0:25:410:25:44

I don't think those people will laugh.

0:25:440:25:47

You got to do it.

0:25:470:25:48

'Sharon and Maria definitely thought

0:25:480:25:51

'there should be no line about the crack in there.

0:25:510:25:53

'And I said, "You know what, how about this?'

0:25:530:25:55

"You fix a problem by addressing a problem."

0:25:550:25:58

I'll take the fall.

0:25:580:25:59

'Listen, I've possessed some plumber's crack

0:25:590:26:02

'a few times in my life'

0:26:020:26:03

and I know how hurtful it is when people made fun of me.

0:26:030:26:06

So I try never to make fun of plumber's crack.

0:26:060:26:09

It's a serious matter.

0:26:090:26:11

I will take the fall on this one. If I'm wrong, it's just good.

0:26:110:26:13

I'm telling you, I will not throw you under the bus.

0:26:130:26:16

I will take the sword.

0:26:180:26:20

OK, so that sucker's done.

0:26:200:26:23

Benjamin Franklin Plumbing. On time, every time.

0:26:230:26:26

# Just call Ben

0:26:260:26:28

# Just call eight, seven, seven Ben, 70, 76. #

0:26:280:26:30

Yeah, but can you make it faster?

0:26:300:26:33

Like, just call eight, seven, seven, 70... Ben.

0:26:330:26:35

Whatever. Can you make it a little faster?

0:26:350:26:38

-Oh, yeah.

-OK, cool.

-You can make anything faster as long as it's clear.

0:26:380:26:42

-Yeah, yeah, yeah. Exactly.

-That's all right.

-So...

0:26:420:26:44

'Cyndi started doing jingles.'

0:26:440:26:46

And, I knew that Cyndi was going

0:26:460:26:47

to need a little help getting her script together,

0:26:470:26:50

so I did the creative testimonial for her commercial.

0:26:500:26:53

"Benjamin Franklin, the Punctual Plumber.

0:26:530:26:55

"I woke up Saturday morning to a flooded bathroom. It couldn't have happened on a worse day.

0:26:550:26:59

"20 girls were on their way for my daughter's tenth birthday party.

0:26:590:27:02

"I called Benjamin Franklin, the Punctual Plumber,

0:27:020:27:04

"and with their 24/7, 365 days-a-year service,

0:27:040:27:07

"a skilled and courteous professional was at my door in no time."

0:27:070:27:10

It's definitely a challenge fitting stuff into 30 seconds.

0:27:100:27:12

But I think it was important for us

0:27:120:27:14

to include a lot of the points the executives had brought up.

0:27:140:27:17

-Ding!

-He gave me straightforward pricing, fixed the leak,

0:27:170:27:20

and guaranteed his work for two years.

0:27:200:27:22

Oh! The birthday party was a huge success thanks to Benjamin Franklin.

0:27:220:27:25

I found a plumber for life.

0:27:250:27:26

OK, you're at 40 seconds. That's pushing it.

0:27:260:27:29

-It's still long, right?

-Yeah.

0:27:290:27:30

Yeah, I think it's too much information.

0:27:300:27:32

I think the more that we can give people about what makes them different is perfect.

0:27:320:27:36

Yeah, I just wonder whether it's a little bit rushed.

0:27:360:27:39

And I don't... It doesn't really sink in.

0:27:390:27:42

I personally don't think so.

0:27:420:27:44

That's the kind of pace that we want. And it's straightforward.

0:27:440:27:47

'I think that we were copy heavy.

0:27:470:27:49

'I think that we tried to fit in too much information.'

0:27:490:27:52

Now, I get it - you're paying for 30 seconds,

0:27:520:27:54

you want to utilise every last second.

0:27:540:27:56

But, you need to understand the gist of what's being spoken,

0:27:560:27:59

not all just blurt it out in a couple of seconds.

0:27:590:28:02

You don't have to say "the Punctual Plumber."

0:28:020:28:04

It's OK. I'll just have to be fast.

0:28:040:28:08

# You're afraid of the dark

0:28:100:28:12

# I will give you a spark

0:28:120:28:15

# That's why I'm Mister Sparky

0:28:150:28:19

# Mister Sparky

0:28:190:28:22

# Mister Sparky to the rescue. #

0:28:220:28:25

'When I'm working creatively, I'm either listening to music

0:28:250:28:28

'or humming the thought process out.'

0:28:280:28:32

So, I was listening to every idea that was getting thrown out,

0:28:320:28:36

and then I was repeating it back with some kind of tone to it.

0:28:360:28:39

# Won't you give me a spark Mister Sparky?

0:28:390:28:43

# I'm all alone tonight. #

0:28:430:28:45

Never happen.

0:28:450:28:46

OK, all right.

0:28:460:28:49

We've got to be simplistic.

0:28:500:28:52

We're getting too "Ah-ah-ah!"

0:28:520:28:54

Maria is literally living out a musical.

0:28:540:28:57

I feel like I've fallen into a bad musical right now.

0:28:570:28:59

She is singing out everything. And I'm like, "Seriously?"

0:28:590:29:03

Sharon and me look at each other we're like, "We need a break. You got to stop, now."

0:29:030:29:07

I don't think we want everything to be 1930s.

0:29:070:29:09

# That's when he gave me a price

0:29:090:29:12

# Please fix my lights, Mister Sparky. #

0:29:120:29:16

That's Maria. It's like I keep saying, you know, Maria,

0:29:160:29:19

you tell her to shut up.

0:29:190:29:20

It's like, she's waterproof.

0:29:200:29:22

Maria is waterproof. It doesn't penetrate.

0:29:220:29:25

She's like, "Oh, yeah... Aaah!" Back again.

0:29:250:29:28

I think we're going to lose it. I think we will,

0:29:280:29:30

they'll be like, "What time zone are they living in?" We could be like...

0:29:300:29:33

HE IMITATES A HIGH HAT

0:29:330:29:35

# 88, 88, Sparky. #

0:29:350:29:38

# 88, 88, Sparky... #

0:29:380:29:40

Maria!

0:29:400:29:42

All right, ready?

0:29:450:29:47

Mister Sparky...

0:29:470:29:49

Hey, Jen, how is that gorgeous new ceiling fan look in your den?

0:29:490:29:52

-It's not up yet.

-You bought it a month ago.

0:29:520:29:54

Harold insists on installing it himself.

0:29:540:29:56

So we're being judged on originality, brand integration,

0:29:560:29:59

and the overall performance of the 30-second spot.

0:29:590:30:02

# We're on time, you will see or the repair is free. #

0:30:020:30:05

Call eight, eight, eight, eight, Sparky.

0:30:050:30:07

Straightforward. Typical.

0:30:070:30:10

Our scenarios right now are really vanilla.

0:30:100:30:12

-Yeah.

-We already realise that they're not that original.

0:30:120:30:15

-Yeah.

-So how would we make it more original?

0:30:150:30:17

I guess the way to think more out of the box would be, is to say,

0:30:170:30:20

"What's a situation that you've been caught in before

0:30:200:30:23

"that would be really embarrassing?"

0:30:230:30:25

I think that we should probably be

0:30:250:30:27

pushing the envelope a little bit more, being a bit more daring.

0:30:270:30:30

I mean, that's why this company's come to Celebrity Apprentice,

0:30:300:30:32

to try and get a bunch of celebrities to be really creative.

0:30:320:30:35

So, I think we could be a bit more edgy.

0:30:350:30:37

See, from a guy's perspective,

0:30:370:30:39

you're first thought of a plumber going around to your wife's house

0:30:390:30:43

when you're not around, is that he's not just fixing the pipes.

0:30:430:30:46

-Yeah.

-That's always a joke, right?

0:30:460:30:48

It's like, "The kid doesn't look anything like you. What's...?"

0:30:480:30:51

-Like the pool boy?

-You know, like, "What's going on with... The electrician's got brown eyes."

0:30:510:30:56

Well, I have to tell you, the first thing I thought of

0:30:560:30:58

was how my husband clogs the toilet on a regular.

0:30:580:31:02

HE LAUGHS

0:31:020:31:03

-I just don't feel like they're going to think it's funny.

-Yeah.

0:31:030:31:07

-They said no...

-They sorted out our house's pipes.

0:31:070:31:09

-I wish they could sort out Johnny's pipes.

-Yeah.

0:31:090:31:12

HE LAUGHS

0:31:120:31:13

-That is not going to work.

-That is not going to work.

0:31:130:31:16

-A lot of things came to my mind, but...

-Yeah.

0:31:160:31:19

I don't know, I think we're probably good.

0:31:190:31:21

Better off being safe, but that's a call you have to make.

0:31:210:31:23

Cos at the moment it's just, like, the most obvious route to market, right?

0:31:230:31:27

And bland. And not funny.

0:31:270:31:30

Well, do you want to take a vote?

0:31:300:31:32

I mean, do we make it edgier?

0:31:320:31:34

I'm wondering, these things are so subjective.

0:31:370:31:39

So I'm like, originality versus core messaging.

0:31:390:31:43

You know what? I think starting out with this straightforward

0:31:430:31:46

and to the point is better.

0:31:460:31:47

The safe is better. I think it is.

0:31:470:31:49

'You know what?'

0:31:490:31:51

I just have to stick with my decision. And my gut tells me

0:31:510:31:54

that conservative is what the executives want.

0:31:540:31:56

We're the safer group. They're probably doing something more outrageous and original.

0:31:560:32:00

'Oh, my God, these women were just, you know, very serious.'

0:32:000:32:04

Who the hell wants to live in that conservative environment?

0:32:040:32:07

It's so uncreative, it's not funny.

0:32:070:32:10

I was on the Girls Want To Have No Fun At All Team.

0:32:100:32:13

Are we having any fun yet?

0:32:130:32:15

HE LAUGHS

0:32:150:32:17

Wah-wah...

0:32:170:32:18

# Three, three, three Call 88, 88

0:32:300:32:33

# Cos we are never late. #

0:32:330:32:36

OK. I just, I want...I want to do it as cool as we can.

0:32:360:32:41

And we've got to be straight.

0:32:410:32:43

But, let's not go all the way into the makes-me-nauseous world.

0:32:430:32:46

You know? You know, you have that cheese factor?

0:32:460:32:49

-Yeah, yeah, yeah.

-All right.

0:32:490:32:51

'Now that we have the creative almost dialled in,'

0:32:510:32:53

Cyndi will play a very important role

0:32:530:32:55

when it comes to working with the band.

0:32:550:32:57

Can I work with you?

0:32:570:32:58

'I would have been in over my head

0:32:580:33:00

'trying to put together music and bands.

0:33:000:33:03

'It was really great to watch her work.'

0:33:030:33:06

# For One Hour Heating And Air Conditioning

0:33:060:33:09

# Call eight, eight, eight Three, three, three... #

0:33:090:33:13

'I was horrified I was writing jingles.'

0:33:130:33:16

Especially when I started

0:33:160:33:18

doing the One Hour Heating And Air Conditioning.

0:33:180:33:21

And I thought, "Oh, my God."

0:33:210:33:23

# Call eight, eight, eight Three, three, three

0:33:230:33:27

# 88, 88, cos we are never late. #

0:33:270:33:30

Yeah.

0:33:300:33:32

But, really, it's catchy.

0:33:320:33:34

Cyndi, you sound awesome. You guys all sound awesome.

0:33:340:33:37

OK, but we've got get that revolution song.

0:33:370:33:39

-You going to sing the lead?

-Yeah. I'll just sing the lead.

0:33:390:33:41

-Yeah, cos I can hear Donald going, "How do you not sing the lead?"

-I know, I know.

0:33:410:33:45

-"You won this many Grammys..."

-I know, I know, I know.

0:33:450:33:47

Do you like it? Or do you like it the way it was?

0:33:470:33:50

I like it. It's good, it's good. We've got to get this right.

0:33:500:33:53

'I really like Cyndi. And everything that she does, I think it's gorgeous.'

0:33:530:33:56

She brings great creative energy and passion.

0:33:560:33:59

I think you've got shut the click off. Let's play it. You guys...

0:33:590:34:01

And, you know, watching her bossing around the vocalists,

0:34:010:34:05

and bossing around the sound mixer, I think it's great.

0:34:050:34:07

# Three, three, three 88, 88 cos we are never late. #

0:34:070:34:11

Done. Next.

0:34:110:34:13

Just have to hear it. We've got the track, we'll be OK.

0:34:130:34:16

# Ben, Ben, Ben

0:34:160:34:18

# Ben, Ben, Ben

0:34:180:34:20

# Ben, Ben, Ben

0:34:200:34:23

# Ben, Ben, Ben

0:34:230:34:25

# Ben, Ben, Benjamin Franklin The Punctual Plumber. #

0:34:250:34:29

THEY LAUGH

0:34:290:34:30

# Ben, Ben, Benjamin Franklin The Punctual Plumber. #

0:34:300:34:33

All right. That was really good.

0:34:330:34:36

Hold on one second.

0:34:360:34:38

-Hi.

-Hello, Ivanka, how are you doing?

0:34:380:34:40

-Good, how's it going?

-Come on in and join us. You want to sing?

0:34:400:34:42

-I do not.

-I think you would do well.

-And no. It's not that I don't want to sing,

0:34:420:34:46

it's that none of you guys want to hear me sing.

0:34:460:34:48

What if you just went in there and belted it out? You're like, "Waaa." You just...

0:34:480:34:52

-So how you guys feeling?

-Good.

0:34:520:34:54

-It's nice to lose and still all be here, right?

-It's great.

0:34:540:34:56

It's like a second lease on life, I'm sure.

0:34:560:34:58

For me, it's awesome.

0:34:580:35:00

We, uh, we're giving Mister Sparky a whole new life right now.

0:35:000:35:02

-Yeah.

-Mister Sparky, just they start out, "88, 88, Sparky..."

0:35:020:35:06

So you hear a big band feel, right?

0:35:060:35:08

Are you singing, or are...?

0:35:080:35:09

-No, they're singing for now.

-He's doing the voiceover.

0:35:090:35:12

And then, I do the voiceovers to bring it all back in

0:35:120:35:15

to make sure we actually get what they want across.

0:35:150:35:17

But, it's one of those hooks that drives you crazy.

0:35:170:35:20

And the other one is, "Hi, I'm Ben, the Punctual Plumber from Benjamin Franklin Plumbing.

0:35:200:35:24

"We plumbers know people CRACK a lot of jokes at our expense."

0:35:240:35:27

Let me guess, that's a play.

0:35:270:35:29

No!

0:35:290:35:31

-No!

-A minor.

-No.

0:35:310:35:32

-Minor.

-They did not, here's what...

-They didn't want that sort of thing.

0:35:320:35:36

They told you specifically they don't want jokes made at their expense.

0:35:360:35:40

You know, it's a bit of a risk.

0:35:400:35:41

'They're fully aware of the fact that the executives do not want them

0:35:410:35:44

'making stereotypical jokes about plumbers.

0:35:440:35:46

'And yet, they chose to integrate the word "crack" into their jingle.'

0:35:460:35:52

So, you know. I don't know that I would have made that same decision.

0:35:520:35:56

He's definitely taking a risk.

0:35:560:35:57

"We plumbers know you crack a lot of jokes at our expense."

0:35:570:36:00

-I won't emphasise crack.

-No.

0:36:000:36:02

"I called Benjamin Franklin, the Punctual Plumber.

0:36:050:36:08

"He showed up on time, was clean, friendly, courteous and a total gentleman."

0:36:080:36:11

Team Tenacity.

0:36:110:36:12

Hi! How are you?

0:36:120:36:15

-Doing well. How are you? Summer, as project leader, how's it going?

-This team is unbelievable.

0:36:150:36:19

'Eric came in to take a look at us, being that he's the eyes and ears.'

0:36:190:36:23

And he came in at a great time, cos the singers were there and the band was there.

0:36:230:36:27

So, he got a chance to see what we were doing.

0:36:270:36:29

What are you guys doing on the creative side?

0:36:290:36:31

We got a sense from them that the company is very wholesome.

0:36:310:36:34

We asked them if they're into funny.

0:36:340:36:36

And they kind of gave us a, "Mmm, not so funny."

0:36:360:36:39

But how do you create something that they remember?

0:36:400:36:43

We need the jingle to be catchy and short, and that people can remember.

0:36:430:36:47

-What's the jingle? Can I hear?

-You want to hear it?

0:36:470:36:50

-Yeah, I want to hear it.

-Let's play it.

0:36:500:36:52

All right. From the top.

0:36:520:36:53

# Any delay, it's you we pay Call eight, seven, seven, Ben

0:36:550:37:00

# 70, 76. #

0:37:000:37:02

-Are your other ones similar?

-No. The other one's completely different.

-Completely different.

0:37:020:37:06

-You want to hear that?

-Sure. Let me hear one more.

0:37:060:37:08

Play the... Yeah, One Hour.

0:37:080:37:09

-Here's playback.

-OK.

0:37:090:37:11

# One Hour Heating And Air Conditioning,

0:37:110:37:14

# Call eight, eight, eight Three, three, three... #

0:37:140:37:17

'Looking at Tenacity, I think they were doing a great job.'

0:37:170:37:20

I think they came up with a good beat. I think it sounded good.

0:37:200:37:23

'Is it something that would separate itself from any of the other commercials you hear every morning?

0:37:230:37:27

'I don't know if it does.'

0:37:270:37:29

I think they did sound a little bit generic.

0:37:290:37:32

# ..We're never late. #

0:37:320:37:33

Very interesting.

0:37:330:37:35

Let me, let me order some food here in a minute.

0:37:440:37:47

Everybody's got pizza out there.

0:37:470:37:49

Can you steal me a slice of pizza?

0:37:490:37:50

-Yes.

-Thank you.

0:37:500:37:51

You don't see nothing!

0:38:020:38:04

'So, I go and I steal a piece of pizza for Bret.

0:38:040:38:07

'And Curtis, he's just...'

0:38:070:38:08

"I'm Australian. And I'm the greatest.

0:38:080:38:11

"And I ordered pizza for just my crew. And..."

0:38:110:38:14

Come on! Don't you care about this man's feelings?

0:38:140:38:17

Like, you know, what if he passes out?

0:38:170:38:19

-Curtis is so mad right now.

-No.

0:38:190:38:21

For real.

0:38:210:38:22

-Oh, is he puffy-chested?

-Uh-huh.

0:38:220:38:24

Oh, dear. Get a life.

0:38:240:38:26

Curtis...

0:38:260:38:27

SHE SIGHS

0:38:270:38:29

You know, a 33-year-old young guy,

0:38:290:38:32

thinks he's so...hot.

0:38:320:38:35

Um, that's a put-off for me.

0:38:350:38:37

And it's like, "God bless you, kid.

0:38:370:38:39

"But I...I've got nothing to say to you."

0:38:390:38:42

-That ad will have a chef's hat.

-Of course it will.

0:38:420:38:45

There'll be something about an apron in there, or a frying pan.

0:38:450:38:48

HE LAUGHS

0:38:480:38:49

Mr Pastry has his way.

0:38:490:38:51

Oh, you're killing me!

0:38:510:38:53

THEY LAUGH

0:38:530:38:54

All right, let me know when you're ready.

0:38:540:38:56

OK. One, two.

0:38:560:38:58

One, two. Can you turn me up? One, two.

0:38:580:39:01

What is it again? Um, for uh...

0:39:010:39:04

# For One Hour Heating And Air Conditioning, call one... #

0:39:040:39:08

Oh, excuse me.

0:39:080:39:10

# For One Hour Heating And Air Conditioning

0:39:100:39:13

# Call one, eight, eight, three... #

0:39:130:39:16

All right. OK. OK.

0:39:160:39:18

# 88, 88... #

0:39:180:39:20

-OK, I'm going to

-BLEEP

-it up again, and I'm distorting.

0:39:200:39:23

Let me just listen to that. My voice is killing me.

0:39:250:39:28

Nina, can you sing that better than me?

0:39:280:39:30

You have some top end left.

0:39:300:39:32

I have no upper partials at all.

0:39:320:39:34

-OK.

-So...

-I'll give it, I'll give it, I'll give it a roll.

0:39:340:39:37

'I couldn't sing.'

0:39:370:39:38

My voice was killing me.

0:39:380:39:41

So, I let one of the singers sing for me.

0:39:410:39:43

What do you mean? I'm not going to perform? I don't have a voice.

0:39:430:39:46

It was a really hard position for me

0:39:460:39:48

being the leader of this task.

0:39:480:39:50

And, I didn't want to put Cyndi in an uncomfortable position

0:39:500:39:53

if she wasn't 100%.

0:39:530:39:54

If anything and you need the extra voice in the backgrounds, I can sing backgrounds.

0:39:540:39:58

I was very concerned,

0:39:580:40:00

because I felt, is Trump going to say,

0:40:000:40:02

"Why in the world didn't you use Cyndi Lauper when you have her on your team?"

0:40:020:40:05

I'm so stressed right now.

0:40:050:40:07

Here's our thoughts -

0:40:080:40:10

we're doing a little Brick House meets a little Jovi.

0:40:100:40:12

Know what I mean, in our whole ad. Let's do it. It starts out with the phone call.

0:40:120:40:15

TELEPHONE RINGS

0:40:150:40:17

MUSIC PLAYS

0:40:170:40:19

I want to make One Hour Air Conditioning And Heating

0:40:190:40:21

very funky, very cool, very memorable.

0:40:210:40:24

It's also the one that is, without a doubt,

0:40:240:40:26

um...the most liberal commercial we got going.

0:40:260:40:29

All right, here we go.

0:40:290:40:31

MUSIC PLAYS

0:40:310:40:33

# Air conditioning's out I'm feeling hot and sticky...

0:40:330:40:36

# No worries, One Hour Will be there quickly

0:40:360:40:39

# Can I rely on you To cool me down on time? #

0:40:390:40:41

We came up with just the best music ever. '70s porn music.

0:40:410:40:46

One Hour's got the power to safely and effectively handle all your heating and air conditioning needs.

0:40:460:40:50

And mixed it with a very good infomercial.

0:40:500:40:53

I can't think of a better way to sell heating and air conditioning.

0:40:530:40:55

Boom! Yes, I needed that ending.

0:40:550:40:59

Thank you, thank you.

0:40:590:41:00

I'm just worried that it's going... I don't know, maybe...

0:41:000:41:03

I know, I'm worried that it's going to be a bit patchworky.

0:41:030:41:06

The music and the bass I'm keeping is very simplistic,

0:41:060:41:09

cos we've got to do this live.

0:41:090:41:11

Otherwise, this whole thing's a disaster.

0:41:110:41:13

That's why if you understand why I'm keeping everything linear and box.

0:41:130:41:16

I normally wouldn't do this.

0:41:160:41:18

I mean, who literally does a live ad?

0:41:180:41:21

SHE HUMS

0:41:290:41:31

Um... What's the order of presentation?

0:41:310:41:33

That's all determined by us, I believe.

0:41:330:41:36

Today is the morning of our presentation to the two executives.

0:41:360:41:40

We have three 30-second live feed commercials spots.

0:41:400:41:44

'We need to deliver it to time, exactly 30 seconds,

0:41:440:41:47

'and everybody needs to be spot on.'

0:41:470:41:49

SHE HUMS

0:41:490:41:51

So, Curtis, does Bret do this kind of warm up before his singing?

0:41:550:41:58

Um... Not really.

0:41:580:42:01

I don't know how Cyndi warms up her voice.

0:42:010:42:04

I think it had something to do with...

0:42:040:42:06

HE HUMS

0:42:060:42:08

HE LAUGHS

0:42:080:42:09

Something to do with biting her finger and warming her...

0:42:090:42:11

I mean, I don't get it.

0:42:110:42:13

SHE HUMS

0:42:130:42:15

So Cyndi is going to attempt to sing

0:42:150:42:18

uh...what the girl sang yesterday.

0:42:180:42:20

We're going to give it a shot.

0:42:200:42:22

I couldn't figure out why you were warming up.

0:42:220:42:24

'So this morning, Cyndi has decided that maybe she'd like to try

0:42:240:42:28

'to sing on one of the jingles.'

0:42:280:42:30

I mean, she's the one who came up with the jingle,

0:42:300:42:32

but still, in the back of my mind,

0:42:320:42:33

I wanted to make sure that it sounded right.

0:42:330:42:35

-What we're being judged on...

-Uh-huh.

-..it's all about live performance.

0:42:350:42:38

-Yeah.

-So...

0:42:380:42:40

No, I can do live performances, cos I do it for a living.

0:42:400:42:43

Sorry.

0:42:430:42:44

They were worried cos I had laryngitis,

0:42:440:42:47

but I went back and I slept, and I did steam on my voice.

0:42:470:42:51

And then I, um... I did some vocal exercises,

0:42:510:42:55

but I really need to try to fix this.

0:42:550:42:57

You can... It's doing that live, it's like almost impossible.

0:42:570:43:01

I'm kind of worried.

0:43:010:43:02

SHE HUMS

0:43:020:43:04

I'm in full get-it-done mode.

0:43:070:43:09

# 88, 88, Sparky

0:43:090:43:11

# 88, 88, Sparky

0:43:110:43:13

# On a cool dark night... #

0:43:130:43:15

'Today, Maria, Sharon, and I hit the ground running,'

0:43:150:43:17

and they could see I had my game face on.

0:43:170:43:19

They knew I was there to have fun, but I needed to get it done today.

0:43:190:43:22

Which one do you want to start with?

0:43:220:43:24

# 88, 88, Sparky... #

0:43:240:43:26

-Uh-huh.

-And then, when we...the porn one is not as bad

0:43:260:43:28

as we thought it was.

0:43:280:43:30

I love it, man. I think it's funny.

0:43:300:43:32

Listen, like I said, I go on the sword on that one.

0:43:320:43:35

I fully understand your concerns.

0:43:350:43:37

'Sharon was, uh...pretty reluctant about the '70s porn

0:43:390:43:42

'One Hour Heating And Air Conditioning.'

0:43:420:43:44

She knew I was really pushing the envelope.

0:43:440:43:46

These have attitude.

0:43:460:43:48

Without an attitude, and no cojones, what do you got?

0:43:480:43:53

Sharon, this is me reeling myself in.

0:43:530:43:55

Because if it was me, I'd have had it even...go with me.

0:43:550:43:58

You help me, or otherwise I'd have been like,

0:43:580:44:01

"Oh, yeah, baby, you've got Sparky..."

0:44:010:44:02

HE LAUGHS

0:44:020:44:04

Oh, yeah, I'm going to put my plunger up your pipes.

0:44:040:44:07

Let's go out big.

0:44:070:44:09

Do what your gut tells you.

0:44:120:44:14

And then, you go out the way you want to go out.

0:44:140:44:18

Exactly. I'm bringing my A-game.

0:44:180:44:21

Cyndi, which ones were you wanting to sing on?

0:44:240:44:26

-The um...

-One hour?

-The One Hour.

0:44:260:44:28

-OK.

-You want to take this moment and...

-Yeah, thank you.

0:44:280:44:31

So right now I'm just...

0:44:310:44:33

I don't think her, um...voice

0:44:390:44:41

is mainstream enough for this type of thing.

0:44:410:44:44

Check, check, check, check. Yeah.

0:44:440:44:46

I'm a little nervous about Cyndi singing live,

0:44:460:44:48

because I don't know if she's going to be able to nail it.

0:44:480:44:53

All of our voices are a little rusty,

0:44:530:44:55

so I think it's important

0:44:550:44:56

to let the professionals that do this every single day,

0:44:560:44:59

just do their thing.

0:44:590:45:00

The best in the business.

0:45:010:45:02

# For One Hour Heating and Air Conditioning call... #

0:45:020:45:05

-CYNDI:

-Wait, stop. Just let me hear that again, the guy.

0:45:050:45:09

And the technicians? The best in the business.

0:45:090:45:11

# For One Hour Heating and Air Con... #

0:45:110:45:13

I think. I...

0:45:140:45:17

In my opinion, if you do use her and she doesn't sound so great,

0:45:230:45:27

then you won't hear that perfect vocal that your other girl gave you.

0:45:270:45:30

-I agree, but it's a tough one.

-This is your deal.

0:45:300:45:34

The One Hour Heating And Air Conditioning spot was the one

0:45:340:45:37

I was the most concerned about.

0:45:370:45:38

That was the one where Cyndi decided to sing live at the last minute.

0:45:380:45:42

And I was just nervous about her coming in on her cue.

0:45:420:45:44

If I were project manager, I would have quickly put the kibosh on that.

0:45:440:45:48

Again, just that one part.

0:45:480:45:50

Let's just do the music.

0:45:500:45:52

'I decided to sing because I was'

0:45:520:45:54

in a better voice, not great voice,

0:45:540:45:56

but better voice.

0:45:560:45:57

And I felt that the sound of my voice

0:45:570:46:00

would add character to the jingle.

0:46:000:46:04

It's going to be a lot of fun.

0:46:040:46:05

I just don't want them to say, "Why didn't you sing?

0:46:050:46:08

-"Blah blah blah."

-I understand.

0:46:080:46:10

-But I think we need to take the boardroom out of it.

-I am.

0:46:100:46:14

My feeling is that we're working with professionals

0:46:140:46:17

who did this yesterday, who had the script practised all night long.

0:46:170:46:20

I would prefer to just let them go for it.

0:46:200:46:23

No, it's fine. I mean, I know the part.

0:46:230:46:25

'Summer and Holly were both very nervous about Cyndi singing live.

0:46:270:46:30

'They came to the conclusion that she shouldn't sing the lead.

0:46:300:46:33

'And I said, "It's a mistake."'

0:46:330:46:34

It's Cyndi Lauper.

0:46:340:46:35

You can't give up on that voice. You've got to use her.

0:46:350:46:38

'It's crazy not to.'

0:46:380:46:39

I think I should sing the lead.

0:46:390:46:41

We'll see.

0:46:410:46:42

Have a seat.

0:46:520:46:53

How are you guys doing today?

0:46:530:46:56

Looking forward to hearing the commercials.

0:46:560:46:58

# Ben, Ben, Ben

0:47:000:47:02

-# Oh, ah...

-88-88 Sparky. #

0:47:020:47:05

All right, we're ready with the Mister Sparky.

0:47:050:47:08

All set, Bret? Kelly, you all set upstairs?

0:47:080:47:11

-Sure.

-We're on.

-Let's rock it.

0:47:110:47:13

We're performing three live 30-second spots

0:47:130:47:17

for executives in another room.

0:47:170:47:19

I feel like I'm in the movie Seabiscuit. You know what I mean?

0:47:190:47:21

Like we're making walking sounds while we're singing.

0:47:210:47:24

It's so old school, but it's actually kind of fun.

0:47:240:47:27

We're ready. OK, everybody, here we go.

0:47:270:47:29

Firstly, I want to wish a very good morning to our Clockwork

0:47:290:47:31

executives, Jim Abrams and John Young.

0:47:310:47:33

Team Rocksolid welcomes you and thanks you for the opportunity

0:47:330:47:36

to perform these three live radio spots.

0:47:360:47:38

Our first spot is for Mister Sparky, America's On-Time Electrician.

0:47:380:47:43

Hit it, Rob.

0:47:430:47:44

# 88-88 Sparky 88-88 Sparky

0:47:490:47:53

-# On a cold dark night

-88-88 Sparky

0:47:530:47:55

-# When you have no light

-88-88 Sparky

0:47:550:47:57

-# You should have no fear

-88-88 Sparky

0:47:570:48:00

-# Mr Sparky is here

-88-88 Sparky... #

0:48:000:48:02

That's right. At Mister Sparky's service and repair,

0:48:020:48:04

we understand your time is valuable.

0:48:040:48:06

That's why we guarantee our work, our service and our commitment

0:48:060:48:09

24/7 to being on time, every time, or your repair is free.

0:48:090:48:13

Mister Sparky, America's On-Time Electrician.

0:48:130:48:16

Call 88-88 Sparky.

0:48:160:48:18

'I hated the live feed.'

0:48:200:48:22

I'm a performer.

0:48:220:48:24

I need to see faces and eyes.

0:48:240:48:26

This live performance bit, it's like, "What did they think?

0:48:260:48:29

"Oh, we don't know. We don't see their faces. Awesome."

0:48:290:48:32

So we won't know until we get in the boardroom.

0:48:320:48:34

-Guys, we're on for number two.

-We're on for number two.

0:48:340:48:37

All right. For Jim and for John, here we go.

0:48:370:48:39

We've got a very special second spot for you

0:48:390:48:41

for One Hour Heating and Air Conditioning.

0:48:410:48:43

Always on time or you don't pay a dime.

0:48:430:48:46

PHONE RINGS

0:48:470:48:49

SHARON: One Hour Heating And Air Conditioning. How can we help you?

0:48:490:48:53

My air conditioning's out. I'm feeling hot and sticky.

0:48:530:48:56

No worries. One Hour will be there quickly.

0:48:560:48:58

Can I rely on you to cool me down on time?

0:48:580:49:01

One Hour ALWAYS on time or you don't pay a dime.

0:49:010:49:04

One Hour's got the power to safely and effectively handle

0:49:040:49:07

all your heating and air conditioning needs.

0:49:070:49:09

Please call us at 888-333-88-88.

0:49:090:49:12

Or www.onehourheatandair.com

0:49:120:49:15

Remember, One Hour - ALWAYS on time or you don't pay a dime.

0:49:150:49:19

Perfect.

0:49:190:49:20

Get ready, guys. We're almost doing it.

0:49:200:49:23

We're ready. Here we go. Again, Jim and John, here we go.

0:49:230:49:26

Our third and final spot is for Benjamin Franklin,

0:49:260:49:29

The Punctual Plumber.

0:49:290:49:30

-Here we go.

-All right. Here it comes.

0:49:300:49:32

One, two, three, four...

0:49:320:49:34

# Ben, Ben, Ben. #

0:49:340:49:36

Hi, I'm Ben, the Punctual Plumber from Benjamin Franklin Plumbing.

0:49:360:49:40

We plumbers know people crack a lot of jokes at our expense.

0:49:400:49:43

But we at Benjamin Franklin Plumbing take our job very seriously.

0:49:430:49:46

We are competent, clean, on time and friendly.

0:49:460:49:49

We have the team, the tools

0:49:490:49:51

and the know-how to handle your every plumbing problem.

0:49:510:49:53

We are neighbourhood friendly and nationwide. It's time to call...

0:49:530:49:57

# Ben, Ben, Benjamin Franklin The Punctual Plumber. #

0:49:570:50:00

That's 1877-Ben-1776.

0:50:000:50:04

If there's any delay, it's you we pay.

0:50:040:50:06

Nice job, man.

0:50:080:50:09

Oh, those definitely had some originality.

0:50:090:50:12

If nothing else we need to hire Bret Michaels as a salesperson,

0:50:120:50:15

with the introduction there.

0:50:150:50:17

He's definitely passionate about this.

0:50:170:50:19

-What did you think of the humour?

-We asked them to stay away from that

0:50:190:50:22

so that was a disappointment.

0:50:220:50:24

I think that time could have been used better to talk

0:50:240:50:27

-about something else.

-Right.

0:50:270:50:28

'I'm very nervous about this, only because of the client.'

0:50:290:50:33

I think that they will not get what we've delivered to them.

0:50:330:50:37

It is what it is. We've got what we got.

0:50:370:50:40

He told us he was going to take it to the edge and come back.

0:50:400:50:43

-Perhaps he should have come back a step further.

-Yeah.

0:50:430:50:46

OK, let's hear Tenacity's commercials.

0:50:460:50:49

-Hi, guys.

-Hey. Welcome back.

0:50:500:50:54

So everybody's going to be in this booth.

0:50:540:50:56

'Just before our live performances,'

0:50:560:50:58

I got this huge wave of anxiety. I got really nervous.

0:50:580:51:01

'Because I realised we get one shot at this. It's a live performance.'

0:51:010:51:06

If any of them mess up, it's the difference between winning and losing.

0:51:060:51:09

-We're ready to go.

-Ready to go?

0:51:090:51:11

-Listen to me.

-Yeah.

0:51:110:51:13

My voice just plain and simple has a little more character,

0:51:130:51:17

and I think it sounds better in the lead.

0:51:170:51:19

'The only concern I had with Cyndi singing was she might not be 100%.'

0:51:190:51:23

I was back and forth, I did not know what to do.

0:51:230:51:26

And in the end, I just remember thinking, "It's Cyndi Lauper."

0:51:260:51:30

You know? "If she's OK, have her sing it."

0:51:300:51:32

-We're about to go, we got our cue.

-Tell everybody to focus.

0:51:320:51:35

We're on standby.

0:51:350:51:37

One Hour Heating And Air Conditioning,

0:51:370:51:40

how can we save you time?

0:51:400:51:41

My wife usually takes care of this stuff. Our heater broke.

0:51:410:51:44

She says you won't make me wait around all day for my appointment.

0:51:440:51:47

Absolutely right. We guarantee a window.

0:51:470:51:48

We are always on time or you don't pay a dime.

0:51:480:51:50

With service like that, what does it cost me?

0:51:500:51:52

We give you straightforward pricing. Give us the go-ahead and all our work

0:51:520:51:56

-and products are guaranteed.

-And the technicians?

0:51:560:51:58

-The best in the business.

-# One Hour Heating and Air Conditioning

0:51:580:52:01

# Call 888-333

0:52:010:52:05

# 88-88 cos we are never late. #

0:52:050:52:08

Woo-hoo!

0:52:080:52:10

Woo, you guys did such a good job!

0:52:100:52:13

You're always thinking in the back of your mind, "I hope the first one

0:52:130:52:16

"goes smooth, cos otherwise we're in major trouble."

0:52:160:52:18

'But we've got three of these to get through.'

0:52:180:52:21

We need to do a really good job on all three.

0:52:210:52:23

Ready to go?

0:52:230:52:25

We're on, guys.

0:52:250:52:26

Here it comes.

0:52:260:52:28

As a busy mom, my schedule is packed.

0:52:280:52:30

Between school drop off, work and soccer practice,

0:52:300:52:32

I don't have time to wait for my plumbing appointment.

0:52:320:52:35

My time is important. And Benjamin Franklin, The Punctual Plumber,

0:52:350:52:38

understands that. In fact, they guarantee it.

0:52:380:52:40

If they're running behind, they'll pay 5 for every minute

0:52:400:52:43

the technician is late, up to 300.

0:52:430:52:45

You can't lose with Benjamin Franklin. Punctual, safe and loyal.

0:52:450:52:48

My plumber for life.

0:52:480:52:50

SINGERS WHISTLE

0:52:500:52:51

# If there's any delay it's you we pay

0:52:510:52:54

# Call 877-Ben-1776. #

0:52:540:52:58

That's it. Better.

0:52:580:53:00

-We're all done, well done.

-That was really, really good.

0:53:000:53:04

Mister Sparky is next.

0:53:040:53:05

Stand by.

0:53:050:53:07

-Ready?

-Here it comes.

0:53:070:53:09

Hey, how's that new ceiling fan look in your den?

0:53:110:53:13

-It's not up yet.

-You bought it a month ago.

0:53:130:53:15

Harold insists on installing it himself.

0:53:150:53:17

He doesn't want to wait for a messy electrician with many hidden costs.

0:53:170:53:20

The last thing Harold installed blacked out the entire block.

0:53:200:53:23

Look, call Mister Sparky, America's On-Time Electrician.

0:53:230:53:26

They're clean, courteous and no surprises at bill time.

0:53:260:53:28

Now that's a Mister Sparky promise even Harold will love.

0:53:280:53:31

Just call 88-88 Sparky.

0:53:310:53:33

# Mister Sparky

0:53:330:53:36

# We're on time, you will see Or the repair is free. #

0:53:360:53:41

-We're out.

-Fantastic.

0:53:410:53:44

Woo!

0:53:440:53:45

That was fantastic.

0:53:450:53:47

Mister Sparky.

0:53:470:53:50

'So after our three spots, there was a huge sense of relief.'

0:53:500:53:54

I feel really confident that we put on three great live commercials.

0:53:540:53:59

It's out of my hands

0:53:590:54:00

as to whether or not it's what the executives wanted.

0:54:000:54:03

But I know we did a good job.

0:54:030:54:04

Well, now that we've heard all three, what did you think?

0:54:040:54:08

Well, as far as originality goes,

0:54:080:54:10

I did like when the husband was talking about his wife.

0:54:100:54:13

-That's a little bit different.

-I think it went kind of fast.

0:54:130:54:16

I guess 30 seconds is difficult to get that much information in.

0:54:160:54:19

Interesting. Definitely covered all bases there, I think.

0:54:190:54:22

They also used some humour in there, which I always think is a challenge.

0:54:220:54:25

But I think they pulled it off on that one.

0:54:250:54:27

So that was good. Well, we've got a lot to think about.

0:54:270:54:30

-Shall we go talk to Mr Trump?

-Let's go.

0:54:300:54:32

So, Eric, did you enjoy it?

0:55:040:55:06

I have. I loved it. Interesting. Very interesting.

0:55:060:55:09

-But it's been a lot of fun.

-Good. Bret, how did you do?

0:55:090:55:12

-I think we did really well.

-Why?

0:55:120:55:14

We came up with a very original concept for each of the songs,

0:55:140:55:18

each of the jingles.

0:55:180:55:19

And we had a lot of fun doing it. And we got it done,

0:55:190:55:23

and we got it done on time.

0:55:230:55:24

Good. Sharon, how was Bret as the project manager?

0:55:240:55:28

Bret was fantastic.

0:55:290:55:31

-You believe that?

-Seriously. Seriously.

0:55:310:55:33

-What did you think, Maria?

-I thought he was very good.

0:55:330:55:36

Very good or fantastic?

0:55:360:55:37

That's her word so, um, wonderful. I thought he was wonderful.

0:55:370:55:41

-You thought he was good.

-Yeah.

-Bret, you felt comfortable?

0:55:410:55:44

I did, I did. I felt comfortable in the studio.

0:55:440:55:47

I liked being in the studio.

0:55:470:55:48

And we just went in there and had a bazillion ideas

0:55:480:55:51

and then they helped me to focus.

0:55:510:55:53

They reeled it in, and all of us spit up some great ideas.

0:55:530:55:56

An interesting dynamic I observed actually was Sharon reining in

0:55:560:56:00

Bret a bit, which I'm sure you're used to over the years,

0:56:000:56:02

reining in the rock star.

0:56:020:56:04

But you were trying to make it a little more dry,

0:56:040:56:07

a little bit more on point, the message.

0:56:070:56:09

And maybe take a little bit of the edge out of it.

0:56:090:56:12

Is that true?

0:56:120:56:13

Yeah, it was interesting cos Bret has all these fantastic ideas,

0:56:130:56:17

which are all doable, but we don't have the time.

0:56:170:56:20

-So he does have amazing imagination.

-A great imagination.

0:56:200:56:24

All right, good.

0:56:240:56:26

-OK. Summer?

-Yes.

0:56:260:56:27

-What do you think?

-I love my team.

0:56:270:56:29

-You think your team won?

-Well, I hope our team won.

0:56:290:56:32

-Did you like the end product?

-I loved our end product.

-Why?

0:56:320:56:35

I think we listened to what the executives wanted,

0:56:350:56:38

asked them great questions and from what we got back from them,

0:56:380:56:40

we developed three totally original jingles and commercials.

0:56:400:56:45

I thought they were great.

0:56:450:56:46

-Who was your weak link?

-I didn't have a weak link.

0:56:460:56:49

But I had Cyndi Lauper, who knows how to...

0:56:490:56:52

-And Cyndi was a strong link?

-Very strong link.

0:56:520:56:55

-Good. How was Holly?

-Holly was amazing.

0:56:550:56:57

I gave Holly one of them and she wrote the creative,

0:56:570:57:00

she directed it and she was one of our stars.

0:57:000:57:03

Curtis, what do you think? How did you do?

0:57:030:57:06

-I think we did a good job.

-You think you won, Curtis?

0:57:060:57:08

-Yeah, I do.

-Do you think you did a good job?

0:57:080:57:10

Yeah, I do think I did a good job.

0:57:100:57:12

I'm looking at Cyndi. Cyndi.

0:57:170:57:18

I don't know, it was the straightest...

0:57:180:57:20

They were so conservative, these guys. And can I tell you?

0:57:200:57:24

-Go ahead.

-Well, I said to them,

0:57:240:57:27

"So how come you made a Benjamin Franklin Plumbing?"

0:57:270:57:31

Cos this is a guy who, you know, discovered electricity, right?

0:57:310:57:36

So, you know, with the key and everything,

0:57:360:57:38

and you always see him with the kite.

0:57:380:57:40

Now he's a plumber. And I asked why.

0:57:400:57:42

And he said, "Because, you know, he was kind of into plumbing."

0:57:420:57:45

I said, "Really? How?"

0:57:450:57:46

He said, "They didn't have plumbing in those days,

0:57:460:57:48

"but he took a tub with him wherever he went."

0:57:480:57:51

And I said to him, "Well, you know, I saw that John Adams thing

0:57:510:57:54

"on HBO, and I saw him in the tub with a lot of French women."

0:57:540:57:58

But, no, I left that part out.

0:57:580:57:59

I didn't tell him about the French women, but I was thinking,

0:57:590:58:02

-I said, "I saw the John Adams thing."

-I'm done.

0:58:020:58:06

It's very funny.

0:58:060:58:07

This is the Cyndi they wanted, not the quiet Cyndi.

0:58:070:58:10

No, they said, "No funny stuff."

0:58:100:58:13

They said, "We don't want any funny stuff about the plumbers."

0:58:130:58:17

Well, Rocksolid didn't seem to pay much attention to that advice.

0:58:180:58:22

Why did you use the plumber's crack joke, Bret?

0:58:220:58:25

I didn't feel that we actually used it.

0:58:250:58:27

I've got to stand up for Sharon and Maria.

0:58:270:58:29

They both asked me not to do it. I think if you address something...

0:58:290:58:32

So if you lose, should you be fired

0:58:320:58:33

if they're telling you not to do something that the executives

0:58:330:58:36

are sort of saying, "We don't want you to do"?

0:58:360:58:38

I don't want to be fired, but I would own up to that one.

0:58:380:58:41

I didn't really get it, I have to be honest,

0:58:410:58:42

even when you explained it to me in the moment.

0:58:420:58:45

If they explicitly said,

0:58:450:58:46

"Don't make jokes at the expense of the plumbers"...

0:58:460:58:49

-They said that.

-And you integrated it.

0:58:490:58:51

I couldn't really understand why you felt the need.

0:58:510:58:54

There was another way to make the commercial have a little punch

0:58:540:58:56

and a little humour, so why did you have to go that route?

0:58:560:58:59

I felt that these commercials, they want something that stands out for their company.

0:58:590:59:03

They want something that people will say, "I remember

0:59:030:59:05

"that commercial. I stopped on the radio."

0:59:050:59:07

When I hear commercials that just jabber the whole time without

0:59:070:59:10

any humour. If you make yourself...

0:59:100:59:12

Self-deprecation is a form of confidence.

0:59:120:59:16

Well, let's hear the commercial.

0:59:160:59:18

# Ben, Ben, Ben. #

0:59:200:59:22

Hi! I'm Ben, the Punctual Plumber from Benjamin Franklin Plumbing.

0:59:220:59:26

We plumbers know people crack a lot of jokes at our expense, but

0:59:260:59:29

we here at Benjamin Franklin Plumbing take our job very seriously.

0:59:290:59:32

We are competent, clean, on time and friendly.

0:59:320:59:35

We have the team, tools and know-how to handle

0:59:350:59:37

your plumbing problems. We are neighbourhood friendly

0:59:370:59:40

and nationwide. It's time to call -

0:59:400:59:42

# Ben, Ben, Benjamin Franklin the Punctual Plumber. #

0:59:420:59:46

That's 1877-Ben-1776.

0:59:460:59:49

If there's any delay, it's you we pay.

0:59:490:59:52

OK, Rocksolid. Let's hear your commercial that they liked the most.

0:59:520:59:56

Your Mister Sparky Electric. Let's hear it.

0:59:560:59:59

# 88-88 Sparky 88-88 Sparky

1:00:001:00:04

-# On a cold dark night

-88-88 Sparky

1:00:041:00:06

-# When you have no light

-88-88 Sparky

1:00:061:00:09

-# You should have no fear

-88-88 Sparky

1:00:091:00:11

# Mister Sparky is here. #

1:00:111:00:13

That's right, at Mister Sparky's service and repair we understand

1:00:131:00:16

your time is valuable. That's why we guarantee our work...

1:00:161:00:18

-There's Bret.

-..our service and our commitment 24/7 to being on time,

1:00:181:00:22

every time, or your repair is free.

1:00:221:00:25

Mister Sparky, America's On-Time Electrician.

1:00:251:00:27

Call 88-88-Sparky.

1:00:271:00:30

Ivanka, what did the executives think?

1:00:301:00:32

They thought that the phone number was extremely memorable.

1:00:321:00:36

They thought the message was extremely clear.

1:00:361:00:39

Great brand integration.

1:00:391:00:41

And, of the three, this was the commercial that they felt

1:00:411:00:43

they could put on the air if they needed to.

1:00:431:00:45

That's awesome. Thank you.

1:00:451:00:47

What did you think, Summer, of their commercials?

1:00:471:00:50

I thought they were good. You know, it's hard to compare.

1:00:501:00:53

Better than yours?

1:00:531:00:54

No, I didn't think so. But ours are very different.

1:00:541:00:57

Curtis, what did you think?

1:00:571:00:58

I thought they were a little bit inconsistent.

1:00:581:01:01

I feel that they were a little off-brand.

1:01:011:01:03

One had a catchy jingle, and the other didn't.

1:01:031:01:06

Sharon, how do you respond to that? Look at me, Sharon.

1:01:061:01:10

-You didn't like his comments?

-No, I never do!

1:01:101:01:13

-You disagree?

-Sorry?

1:01:131:01:15

-You disagree with his comments?

-Absolutely.

1:01:151:01:17

-What do you think, Maria?

-I disagree with him.

1:01:171:01:20

OK. Eric, do you have anything to say?

1:01:221:01:24

Well, as far as Tenacity,

1:01:241:01:25

one thing that was said about all of the three commercials is that they

1:01:251:01:29

thought you really packed too much into too short of commercials.

1:01:291:01:33

They also thought your radio spots really lacked originality,

1:01:341:01:38

but what they did like was hearing Cyndi sing.

1:01:381:01:40

Well, let's hear the commercial with Cyndi.

1:01:431:01:46

One Hour Heating And Air Conditioning, how can we save you time?

1:01:461:01:49

My wife usually takes care of this. Our heater broke.

1:01:491:01:52

She says I won't have to wait around for my appointment.

1:01:521:01:55

We can guarantee a window. We're always on time or you don't pay a dime.

1:01:551:01:58

With service like that, what will it cost me?

1:01:581:02:00

Once we diagnose the problem, we give you straightforward pricing.

1:02:001:02:03

All our work and products are guaranteed.

1:02:031:02:05

-And the technicians?

-The best in the business.

1:02:051:02:07

# For One Hour Heating and Air Conditioning

1:02:071:02:10

# Call 888-333

1:02:101:02:14

# 88-88, cos we are never late. #

1:02:141:02:17

So the executives felt that you had a lot of words,

1:02:171:02:20

and it was hard to understand.

1:02:201:02:22

By the way, I have to tell you, I agree with them.

1:02:221:02:25

Now, let's hear the one that they liked.

1:02:251:02:28

As a busy mom, my schedule is packed.

1:02:281:02:31

Between school drop off, work and soccer practice,

1:02:311:02:33

I don't have time to sit around and wait for my plumbing appointment.

1:02:331:02:36

My time is important and Benjamin Franklin,

1:02:361:02:38

The Punctual Plumber, understands that.

1:02:381:02:40

In fact, they guarantee it.

1:02:401:02:41

If they're running behind, they'll pay 5 for every minute

1:02:411:02:44

the technician is late, up to 300.

1:02:441:02:46

You can't lose with Benjamin Franklin. Punctual, safe and loyal.

1:02:461:02:50

My plumber for life.

1:02:501:02:51

# If there's any delay it's you we pay

1:02:511:02:54

# Call 877-Ben-1776. #

1:02:541:02:59

Eric, what did the executives think?

1:02:591:03:01

Well, the executives thought that the music was very good

1:03:011:03:04

and you really hit on the brand message of their company.

1:03:041:03:07

-OK. Not bad, right, Sharon?

-Yeah, very good. Very professional.

1:03:071:03:11

-Better than yours?

-Um, different.

-Would you say better, or no?

-No.

1:03:111:03:15

What did you think, Maria?

1:03:151:03:16

Um, it sounded like a commercial.

1:03:161:03:18

You know, and like any other commercial,

1:03:181:03:20

I probably would click through it.

1:03:201:03:22

And I just thought ours were more musical.

1:03:221:03:25

OK. Bret, what do you think?

1:03:251:03:27

I think ours had a little more originality.

1:03:271:03:30

All right. Let's find out who won.

1:03:311:03:34

I thought both teams did a great job. Really a great job.

1:03:381:03:43

-Thank you.

-I thought it was imaginative, every commercial.

1:03:431:03:46

I thought they were really good.

1:03:461:03:48

The executives thought one team was OK at best,

1:03:481:03:53

and one team was fantastic.

1:03:531:03:55

Overall, one team just did a better job with all three commercials.

1:03:551:04:00

Summer, what am I going to do?

1:04:001:04:03

What do you want me to do, Summer?

1:04:031:04:05

I'd like you to say that we won.

1:04:051:04:07

Well, I can't do that because you didn't win, Summer.

1:04:071:04:11

-Yes!

-You didn't win. Rocksolid, you win.

1:04:111:04:14

They loved... I have to say this, Sharon. They loved what you did.

1:04:141:04:19

# 88-88 Sparky 88-88 Sparky

1:04:191:04:22

# 88-88 Sparky... #

1:04:221:04:25

They love what they do too, apparently.

1:04:251:04:28

Well, you really did. They felt you were fantastic.

1:04:281:04:30

They're going to be using it nationwide, all over the place.

1:04:301:04:33

Bret, very importantly, 40,000 to your charity.

1:04:331:04:36

Yes. Thank you very much.

1:04:361:04:37

Once again, what is your charity, Bret?

1:04:371:04:39

My charity is the American Diabetes Association

1:04:391:04:41

-and the Bret Michaels Fund.

-Congratulations.

1:04:411:04:44

-Thank you very much.

-So your daughter is very happy with you, Bret.

1:04:441:04:47

-Thank you.

-Very happy.

1:04:471:04:48

And I'd be happy to be their spokesperson.

1:04:481:04:50

-Hey, Bret, before you leave, before you leave...

-Yes?

1:04:501:04:53

If you were me, you know these people.

1:04:531:04:56

You've gotten to know them well. Who would you fire?

1:04:561:04:59

That's tough.

1:05:021:05:03

I think I might start... I'd fire Summer cos she's tough.

1:05:031:05:07

And I'm not saying that cos she sucks.

1:05:071:05:09

You're saying that because you want rid of her?

1:05:091:05:11

-Damn straight.

-OK.

1:05:111:05:12

Sharon, who do you think I should fire?

1:05:121:05:16

-Oh, Curtis. God, yes.

-You don't like Curtis very much.

1:05:161:05:19

-Not a lot.

-Why? Just...

1:05:191:05:22

Um, he's very smug. He's, um...

1:05:221:05:25

He's Australian.

1:05:261:05:28

Yeah, I know. I know. Put another shrimp on the barbie.

1:05:281:05:31

It's, um... He's just too smug for me and...

1:05:311:05:37

-Are Australians like that?

-Yeah. Usually, yeah.

1:05:371:05:40

Really? I'm surprised to hear that. I think of Curtis as a nice guy.

1:05:401:05:44

What do you think of what she's saying, Curtis?

1:05:441:05:46

I'm a bit surprised, cos Sharon and I haven't even gotten to work

1:05:461:05:49

on the same team yet, so I'm not sure.

1:05:491:05:51

I do agree with Sharon on this instance.

1:05:511:05:53

I don't know what is. I look at him and I'm like,

1:05:531:05:56

"I want to punch you for some reason."

1:05:561:05:59

-IVANKA:

-This is tough. This is a tough room, Curtis.

1:05:591:06:01

What do you say about this, Curtis?

1:06:011:06:03

I haven't got to work with Maria either,

1:06:031:06:06

so they've obviously formed really strong opinions on me.

1:06:061:06:09

They really have. I didn't know people would form... I don't know,

1:06:091:06:13

he doesn't seem like that kind of a guy to me.

1:06:131:06:15

OK. Let's go, get out.

1:06:171:06:19

-Thank you. Congratulations, Sharon.

-Thank you very much.

1:06:191:06:23

-Good job.

-Tell the guys "thank you."

-Good job, Bret. Excellent.

1:06:231:06:26

-Yes! Come on, let's go party.

-40,000, Bret.

-Thank you.

1:06:261:06:30

- You made my work... - Well done.

1:06:301:06:32

I gotta be honest, I couldn't even fake it.

1:06:321:06:35

That's awesome.

1:06:351:06:36

Aw! Group hug!

1:06:361:06:38

OK, Tenacity. Unfortunately, somebody's going to be fired.

1:06:401:06:44

All righty then! All righty!

1:06:531:06:56

# 88-88 Sparky 88-88 Sparky. #

1:06:561:07:00

'Being on Celebrity Apprentice, I got to tell you,'

1:07:001:07:02

is such an amazing feeling. I'm proud to be here.

1:07:021:07:05

'I'm happy to be here. But it is a lot of hard work.

1:07:051:07:07

'And I just keep coming back swinging and fighting.'

1:07:071:07:10

And to still be standing here and make all this money

1:07:101:07:13

and raise it for diabetes, that's a good day.

1:07:131:07:16

All right. Ladies and gentleman, here we go.

1:07:161:07:19

So what do you think, Summer?

1:07:191:07:21

Well, I'm disappointed. I thought ours sounded great.

1:07:211:07:24

But that's the one thing everyone was saying to me, "Are you nervous?"

1:07:241:07:28

And I just said, "I'm anxious," because I...

1:07:281:07:30

But you sort of get what they were saying, right?

1:07:301:07:33

-I actually don't.

-What do you think, Holly?

1:07:331:07:35

Just based on the fact that their team referred to a plumber's crack

1:07:351:07:38

in any way shape or form,

1:07:381:07:40

I'm surprised that they would want to use any of those spots.

1:07:401:07:42

They were so adamant about "Don't you dare talk about..."

1:07:421:07:45

But their commercial was great.

1:07:451:07:47

They were very, very specific, which you weren't.

1:07:471:07:49

Yours was not as good. Their commercials were so clear.

1:07:491:07:52

That was a big advantage, I think.

1:07:521:07:55

Holly, how did you fit in? It's interesting, seeing Summer,

1:07:561:07:59

you were doing a great job directing.

1:07:591:08:01

Cyndi, you were doing a great job with jingles

1:08:011:08:03

and coordinating, as I'd expect you to.

1:08:031:08:05

But you seemed the most reserved, Holly.

1:08:051:08:07

You seemed in the background.

1:08:071:08:08

You didn't say a lot to me when I was observing you.

1:08:081:08:11

No, I was doing a lot.

1:08:111:08:12

I did the entire Mister Sparky spot from top to bottom.

1:08:121:08:15

I directed the jingle. And I also wrote all the creative.

1:08:151:08:19

Is it fair to say that Cyndi may have carried the team?

1:08:191:08:22

It seemed like she had a large part in writing many of these jingles,

1:08:221:08:26

or at least directing the tone.

1:08:261:08:28

I think it's very fair to say that Cyndi was a huge part of this.

1:08:281:08:32

I mean, she was in her element, and I was proud of her

1:08:321:08:34

because she was writing inside the box, which she doesn't usually do.

1:08:341:08:38

There was no edge to what we were really doing.

1:08:381:08:41

It was less... It was less Cyndi than I'd ever seen Cyndi do before.

1:08:411:08:44

I was really proud of the way she came out.

1:08:441:08:46

Would you say she's the strongest person on the team?

1:08:461:08:49

Strongest person on the team? I still would say would be Summer,

1:08:491:08:52

because Summer had a unique ability

1:08:521:08:54

to diagnose what each one of us could do,

1:08:541:08:57

and then delegate that properly.

1:08:571:08:59

Summer, can you explain a little bit the rationale behind making

1:09:011:09:05

everyone sort of a micro project manager

1:09:051:09:07

and delegating to the point where they were

1:09:071:09:09

really in charge of the content of each of these different commercials?

1:09:091:09:12

I thought it was appropriate since we had four people

1:09:121:09:15

that each one could take one of the concepts.

1:09:151:09:18

We all wanted to separate so we could think by ourselves

1:09:181:09:21

and then come back, then I would take a look at it and make sure it was what we wanted.

1:09:211:09:25

You delegated a lot in this task, which may have been smart

1:09:251:09:28

strategically, or may have been just the way you thought it was

1:09:281:09:31

the most effective, but of the three different commercials,

1:09:311:09:35

which was the weakest and which was the strongest, in your opinion?

1:09:351:09:38

-And I know you have an opinion.

-Yeah, I don't know.

1:09:381:09:40

I know our strongest was the One Hour Heating And Air Conditioning.

1:09:401:09:43

-Which was Cyndi's.

-Mm-hmm.

-And which was the weakest?

1:09:431:09:46

The other two were kind of the same for me.

1:09:461:09:48

I knew that One Hour Heating And Air Conditioning was...

1:09:481:09:51

The amazing thing is they felt so strongly.

1:09:511:09:53

-They were in love with this group.

-Oh, wow.

-Right.

1:09:531:09:55

It wasn't like, "Oh, gee, I thought they were both good."

1:09:551:09:57

And I have that sometimes too, where two teams are almost, like, tied.

1:09:571:10:01

-Right.

-And I always feel guilty. I feel very guilty firing someone

1:10:011:10:05

when they're basically the same.

1:10:051:10:07

They felt you were just not nearly as good.

1:10:071:10:09

Well, I have to respect that

1:10:111:10:13

because they clearly know what their brand is.

1:10:131:10:15

That was one of the things I was really worried about.

1:10:151:10:17

I wasn't 100% sure that we understood exactly how

1:10:171:10:21

conservative they wanted to be.

1:10:211:10:22

We were really... I mean, we had long conversations about,

1:10:221:10:25

"Should we be edgy at all or should we be conservative?"

1:10:251:10:28

So maybe we, you know, maybe we missed the boat on that.

1:10:281:10:32

Cyndi, you're a great songwriter.

1:10:321:10:34

What did you think of your performance?

1:10:341:10:37

Because the executives were surprised because they really

1:10:381:10:40

expected to hear more from you, in terms of the voice.

1:10:401:10:43

I had, um, no voice. So, for a time expediency...

1:10:431:10:47

-You lost your voice?

-Yeah.

-Does that happen often?

1:10:471:10:50

-No. That's what freaked me out.

-How did that happen?

1:10:501:10:53

Well, I'm allergic to dust, really badly.

1:10:531:10:56

When we went to that place in the morning, it had a lot of dust

1:10:561:11:00

and that's part of it. And my allergies, and also no sleep.

1:11:001:11:04

Kind of like the Survivor course.

1:11:041:11:06

You know, the executives really loved your voice.

1:11:061:11:09

They just wished they heard more from you.

1:11:091:11:12

So, Curtis, who would you fire if you were me?

1:11:131:11:16

I would imagine that the onus of responsibility

1:11:191:11:23

probably falls on Summer, as project manager.

1:11:231:11:25

All right, look. I want three people in this room, not four.

1:11:271:11:30

-Mm-hmm.

-So you'll have to tell me who should not be fired.

1:11:301:11:33

Not an easy chore, but you'll have to do that.

1:11:331:11:35

Who should not be fired?

1:11:351:11:38

Um...

1:11:421:11:44

Come on, Summer.

1:11:471:11:49

Holly shouldn't be fired.

1:11:491:11:50

-You think Holly was outstanding?

-Mm-hmm.

1:11:521:11:55

Is that because of past performance or this task?

1:11:551:11:58

Um, she was just awesome. I mean, Cyndi was fantastic.

1:11:581:12:02

Holly's just... She's consistent.

1:12:021:12:04

So, Holly, enjoy your suite at Trump Tower.

1:12:041:12:07

The rest of you go out, you'll come back in a minute.

1:12:071:12:09

-Somebody will be fired. Thank you.

-Thank you.

1:12:091:12:12

-Bye.

-Bye. Good luck, guys.

1:12:201:12:23

-Oh, have fun.

-It ain't fun.

1:12:231:12:25

Have fun in there.

1:12:251:12:26

Please, can I stay with you? I don't want to go with that group.

1:12:261:12:30

All right. Who do we think's going to go?

1:12:321:12:34

Curtis.

1:12:341:12:36

-Hi, babe!

-Hey, guys.

1:12:361:12:37

-Hello, Holly. Come in. Come in.

-Hey.

1:12:371:12:40

So, Holly, let's cut to the chase. Who's going?

1:12:401:12:43

Who do you think?

1:12:431:12:44

You know, I really don't want Summer to go, but I mean, if you have

1:12:441:12:47

to look at it, Cyndi was, you know, really in charge of those jingles.

1:12:471:12:50

We thought our jingles were hot, but we were so scared to go edgy.

1:12:501:12:54

Like, we were so scared of those guys.

1:12:541:12:56

I don't know, you guys. Who do you guys think is going home?

1:12:561:13:00

-I think, honestly, it's... You know what?

-Curtis.

1:13:001:13:04

It's either going to be Curtis or Summer.

1:13:041:13:06

-I'm so sorry we lost, you guys.

-Me too.

-Yeah.

1:13:061:13:10

I did everything that I was asked. I really tried.

1:13:101:13:12

No, I know. You did.

1:13:121:13:14

Everybody did.

1:13:151:13:16

Eric, what do you think?

1:13:281:13:30

I think Summer was a decent leader, but I think ultimately

1:13:301:13:32

the responsibility probably falls on her.

1:13:321:13:34

-Ivanka?

-I think Curtis generally seems to not have the respect

1:13:341:13:38

of the people that remain.

1:13:381:13:40

Very interesting. OK.

1:13:401:13:43

Amanda, let them in.

1:13:431:13:44

Mr Trump is ready, you can go back in.

1:13:441:13:46

-Thank you.

-Thank you.

1:13:461:13:48

Sit down, please.

1:14:001:14:01

-Hi.

-Never a good position to be in.

1:14:041:14:06

Oh, I can't stand losing. I don't like it at all.

1:14:061:14:10

I'm competitive. I wanted the 40,000 for my charity.

1:14:101:14:13

And I thought we had a pretty good product, but apparently not.

1:14:131:14:17

Why is it that the other team seems to dislike you so much, Curtis?

1:14:171:14:21

You seem like a hell of a nice guy to me, I don't get it.

1:14:211:14:24

I'm a bit surprised as well, Mr Trump, to be honest.

1:14:241:14:26

I haven't had much to do at all with Maria.

1:14:261:14:29

And Sharon and I,

1:14:291:14:30

we've exchanged... Maybe it's a colonial joke she's sort of having.

1:14:301:14:35

You know, the English and the Aussies go back and forward a bit.

1:14:351:14:38

But I get on quite well with Sharon up until right now.

1:14:381:14:41

I'm a little bit disappointed in you, though, because they were

1:14:411:14:44

really hitting you hard, and you sort of didn't fight back.

1:14:441:14:47

I speak really respectfully to women, Mr Trump.

1:14:471:14:50

And I didn't think that it was appropriate

1:14:501:14:52

that I start screaming across the table at them.

1:14:521:14:55

OK.

1:14:571:14:59

Summer, who do you think I should fire?

1:14:591:15:02

I honestly can't answer that question. We...

1:15:071:15:10

-I think you have to.

-Really?

1:15:101:15:12

Because otherwise you'll get fired.

1:15:121:15:14

You're the project manager.

1:15:141:15:15

If you can't answer that question, you're going to get fired.

1:15:151:15:19

Um, Cyndi did everything that I told her to do.

1:15:201:15:23

She worked extremely hard. Um, if you weren't to fire me,

1:15:231:15:27

then the only other person to fire would be Curtis.

1:15:271:15:30

What does that mean, "If I weren't to fire you"?

1:15:301:15:33

Listen, in our group I tasked everybody to do a job.

1:15:331:15:38

Holly did a job, that's why I sent her back. She did a great job.

1:15:381:15:41

Cyndi did a wonderful job putting our jingles together.

1:15:411:15:44

There was... I had to bring two people in here.

1:15:441:15:47

But, Summer, who should I fire?

1:15:471:15:49

Should I fire you or should I fire Curtis?

1:15:491:15:51

I'm not going to fire Cyndi

1:15:521:15:54

because she really doesn't come into this equation.

1:15:541:15:57

I think. Do you agree?

1:15:571:15:58

-I agree.

-OK. So, Cyndi, unless you say something really stupid,

1:15:581:16:02

which is possible, you're not going to be fired, all right?

1:16:021:16:05

In fact, get out of here. You're not going to be fired. Go.

1:16:051:16:08

It's down to us.

1:16:081:16:10

Curtis, please move over.

1:16:141:16:16

What did you think of Summer as the project manager?

1:16:171:16:20

Mr Trump, I've got a lot of respect for Summer

1:16:211:16:24

and I think that she made some really good decisions.

1:16:241:16:27

At every point you have to go left or you have to go right.

1:16:271:16:30

We had to stay conservative or we had to be a bit more edgy.

1:16:301:16:33

We had that conversation and I was the one that brought it up

1:16:331:16:35

and said, "Are you comfortable with where we're at?

1:16:351:16:38

"Shouldn't we be a bit edgier or should we be..."

1:16:381:16:40

-Did you want to be more edgy?

-I just wanted to bring it up and give Summer the option.

1:16:401:16:44

-I felt that...

-Is that true, Summer?

-Yeah, he did.

1:16:441:16:47

So he was probably right.

1:16:471:16:48

But I completely understand the position Summer was in.

1:16:481:16:51

Curtis, don't you think Summer's been a very, very strong player?

1:16:511:16:55

And wouldn't you think it would be a shame to fire her at this point?

1:16:551:16:58

Absolutely, Mr Trump. She has been a strong player.

1:16:581:17:02

She's won one of the challenges and this time she lost one.

1:17:021:17:05

I mean, going forward, are you more likely to beat the other team,

1:17:071:17:11

-which is quite formidable at this point...

-Right.

1:17:111:17:13

..or is Curtis? And why?

1:17:131:17:15

So, going forward, I do think that I'm a stronger player. Um...

1:17:161:17:20

What about in the past?

1:17:201:17:21

In the past I think I've been a very strong player.

1:17:211:17:24

Curtis, what do you think?

1:17:241:17:25

I think you should fire Summer. She was the project manager

1:17:271:17:30

so, at the end of the day, the decisions came down to Summer.

1:17:301:17:33

-I mean, that is a tough situation, Summer.

-I know.

1:17:331:17:36

Let's face it.

1:17:361:17:37

Curtis, you didn't seem very loud about wanting to make this commercial a little bit more edgy.

1:17:381:17:43

In fact, when I saw you guys,

1:17:431:17:44

I think you hardly said anything to me. You were very quiet.

1:17:441:17:47

And I have to say, to Summer's defence,

1:17:471:17:49

she really was front and centre.

1:17:491:17:51

She was just... She was there. She was all over the task.

1:17:511:17:55

Absolutely. And I think the way that I work is, if I'm not

1:17:551:17:58

the project manager, I don't want to derail her agenda.

1:17:581:18:00

She has a vision and she wants to achieve that.

1:18:001:18:03

I did voice my opinion with Summer and she'd taken it into account...

1:18:031:18:06

Curtis, why should I fire Summer over you?

1:18:061:18:09

Because I've won a challenge and I was very instrumental

1:18:091:18:12

in winning the first one, that was the diner challenge.

1:18:121:18:14

-Summer's won one...

-Summer, he has been a strong player.

1:18:141:18:17

You both have. But he has been a strong player.

1:18:171:18:19

He has been a very strong player.

1:18:191:18:21

-You're having a hard time with it, right?

-Listen... I am.

1:18:261:18:29

Summer, you're having a hard time, right?

1:18:291:18:32

Who should I fire?

1:18:331:18:35

-Well, I'm going to say Curtis.

-And why should I fire Curtis?

1:18:361:18:40

I was project manager and I tasked people to do things.

1:18:411:18:44

It was difficult for Curtis to be involved

1:18:441:18:47

because we had our jingle set by Cyndi, our commercials set by Holly.

1:18:471:18:54

And what was hard for Curtis was to get the Australian accent

1:18:551:18:59

-out of the creative of his jingle.

-OK, I understand that.

1:18:591:19:03

-I can't fault him for that.

-That's not his fault.

1:19:031:19:05

Exactly. So nothing is his fault.

1:19:051:19:08

I'm saying Curtis because I want to be on this show.

1:19:081:19:10

I want to compete for my charity.

1:19:101:19:12

That's not a compelling reason, though.

1:19:121:19:14

-You haven't been in this boardroom before.

-Right.

1:19:141:19:17

-Curtis has been here quite a few times.

-Right.

1:19:171:19:19

-You have been stronger to date.

-Right.

1:19:191:19:22

You're not saying any of that.

1:19:221:19:23

So either you're sort of giving up or you really don't believe anything

1:19:231:19:27

you're saying and you think he's stronger than you.

1:19:271:19:29

You bring up a good point. I have not been in this boardroom. Every single time the girls...

1:19:291:19:33

-YOU should have brought up this point, though!

-I should have.

1:19:331:19:36

But can I bring it up now?

1:19:361:19:37

I think it's a little late for that.

1:19:411:19:43

It's a very tough situation, Summer. You're a great player.

1:19:451:19:49

You really are a great player.

1:19:491:19:51

-But you are the project manager.

-Correct.

1:19:511:19:54

And you haven't given a very strong argument for you to stay.

1:19:541:19:57

Summer, you're fired.

1:19:571:19:59

-Thank you.

-Thank you very much.

-I'm sorry.

-That's OK.

1:20:041:20:08

-Bye, guys.

-Thank you, Summer.

-Eric, you did a good job.

1:20:091:20:11

-Thank you, Summer.

-Bye, Ivanka.

-Bye, Summer. Thank you.

1:20:111:20:15

-I'm sorry, babe.

-That's all right.

1:20:151:20:17

I'll get it. I'll get it.

1:20:171:20:19

-Good luck, sweetie.

-Thank you.

1:20:211:20:23

-Give those kids a big squeeze for me.

-I will.

1:20:231:20:25

Hi.

1:20:271:20:29

-Tough decision.

-She's a great person.

1:20:321:20:35

You don't get better, but she was the project manager - they lost.

1:20:351:20:38

I think that's right. She wasn't able to defend herself.

1:20:381:20:41

It sucks to be fired.

1:21:161:21:17

I'm probably one of the most competitive people out there,

1:21:171:21:20

first of all, so I hated losing.

1:21:201:21:21

And then to hear the words, "You're fired," is awful.

1:21:211:21:25

I've never been fired in my life. I don't want to be fired again.

1:21:251:21:28

I realise that somebody had to go.

1:21:281:21:30

It's just... it's not fun to hear the words.

1:21:301:21:33

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