Cookery Book Young Apprentice


Cookery Book

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It's an opportunity like no other.

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I don't like teacher's pets and I don't like school bullies.

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What I like is young people

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that have the potential to succeed in business.

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From all over the country,

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Britain's youngest aspiring entrepreneurs have come to London.

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Has everybody signed on to the fact

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that this task was all about making money?

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-Stop acting like an idiot, you kept shouting over him!

-Guys, let it go!

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Let it go, seriously.

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Aged 16 and 17, all have a burning passion for business.

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-Are you going to listen to me?

-Look, we're not doing this now.

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Don't dodge the question. Did you lose control of the task?

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-So listen for a second.

-We did listen.

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There you go, you're not even listening again.

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They'll battle it out for a prize worth £25,000...

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Fabulous!

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..the ultimate kick-start to a career in business.

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Oh, I'm sweating like a pig at the butchers!

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But, to succeed, they'll have to impress the boss - Lord Sugar.

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You're trying to be too clever, and I'm afraid that it's backfired.

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In charge of a vast business empire,

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Lord Sugar started his career while still at school.

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Now he's on the hunt for his next young apprentice.

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Bottom line is, you totally went off the rails here.

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To win, they have to work as a team...

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-No, no.

-It's poor management.

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It was bad management.

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..but shine as individuals.

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650. Cash in hand, now.

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SHE SCREAMS

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That is really...

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Because in the end, there can only be one young apprentice.

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With regret, you're fired.

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You're fired. You're fired.

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Previously on Young Apprentice...

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I've got you a ton of discarded clothes,

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and your task is to go through them and sell it in the marketplace.

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Fashion fan Patrick blew the budget on quirky creations.

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This is a vintage kimono, and this is a swimsuit.

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While accountant Ashleigh kept the cash box shut.

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I'm just going to put my foot down, for the team

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and say we're not doing any tailoring.

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The girls flogged their socks off...

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-What do you think? Sold?

-Yeah, sold.

-Good!

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-..while the boys...

-We don't need more than one person selling?

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-Not at the moment.

-Selling makes money. We're here to make money.

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-I know.

-..fell apart at the seams.

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-We need to leave now.

-Yes, tell me, be patient, calm down.

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-Put all the blazers in one bag.

-OK, thanks.

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In the boardroom, the girls had victory sewn up...

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Well done, ladies. The keys to this was the accountant here.

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..Patrick got a dressing-down...

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You have made something that I think even Lady Gaga would turn down.

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..but it was Max who failed to fit.

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Whether there's any business nous there, I don't know.

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He became the first casualty of the boardroom.

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Max, you're fired.

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Thank you very much for the opportunity, Lord Sugar.

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Now, 11 remain to battle it out to become

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Lord Sugar's young apprentice.

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PHONE RINGS

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7am.

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PHONE RINGS

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-Hello?

-'This is Lord Sugar's office.

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'He would like you to meet him

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'at Sketch in Central London in 30 minutes.'

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Thank you very much.

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-Sketch, 30 minutes.

-Where we going?

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I think it could be, like, an arty sort of task,

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that we could maybe sell paintings, or things like that.

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Loads of my friends are artists,

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and they would come in pretty handy right now.

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Being in the boardroom is like being in hell,

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so we have to win this time, don't we?

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I think the boys are actually weak, compared to us.

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Yeah, I think they are. We're really very strong-minded women, all of us.

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Yeah, I think they're like pushovers, compared to us.

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I think they are as well.

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The boardroom has only made us stronger.

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And then that's given us some experience

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that the girls don't have, so by no means are we the underdogs.

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-STEVEN:

-We're the top dogs.

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-Good morning.

-CONTESTANTS: Morning, Lord Sugar.

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This is one of London's best restaurants.

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Not only is it known for its good food,

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but it's known for its good presentation.

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And that's really what this next task is all about.

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You're going to produce a cookery book.

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And, in a couple of days time,

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you'll present those cookbooks to three retailers that I have laid on.

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And the team with the greatest amount of orders will win,

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and the losing team...

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Regretfully, one of you will be fired.

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Right, I've decided that I'm going to mix the teams up a bit.

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So, Maria, you come over here to Odyssey.

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And Steven, you go over to Platinum.

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Everything clear?

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CONTESTANTS: Yes, Lord Sugar.

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Well, good luck, and I'll see you in a few days time. Off you go.

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Two days to design and print a new cookbook...

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..then pitch it to three of the UK's top booksellers,

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for a slice of Britain's £84 million cookbook market.

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But first, both teams need leaders.

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Well, can I just say, for this task,

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I would happily put myself up for project manager.

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I do think that, as the only woman on this team,

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it is important that I have a real say in what's going on.

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I would also want to put myself forward.

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I've been in publishing for about two and a half years.

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The magazine we work on has a lot of food,

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so I know the kind of layout and presentation.

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My biggest achievement

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has been being named the World's Youngest Publisher.

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I have a team of 12 writers currently working for me,

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as well as the head of online.

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Waking up and owning a business are the same thing for me.

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It seems like a big chunk of it is publishing.

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If I wasn't voting for myself, I would vote for Sean.

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I'd vote for Sean.

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-PATRICK:

-It's you, then, Sean.

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OK, so who do you think should be PM for this task?

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-STEVEN:

-Is anyone confident with being PM?

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I do quite like to cook in my own time.

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I make cakes, so presentation, especially with cupcakes,

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is, like, absolutely key.

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'I think it's important to be'

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in control of situations at all time,

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and there's a fine line between that

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and being bossy.

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And sometimes I fall under the bossy category.

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I'd like to put myself in there as project manager, too.

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Although it's not something I'd say is part of my business plan,

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I have baked cakes in the past for people.

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I'm quite happy for Lucy to be project manager.

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I think she's got enough experience to handle this quite well.

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-Yeah, I believe that as well.

-More than happy for Lucy.

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So, if we go with Lucy, are you happy with that, Alice?

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-Yeah, but...

-Because more people have said Lucy.

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No, I'm totally happy with that.

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'I did put myself forward as project manager,'

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but I knew Lucy would get it, because she's...

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pretty persistent on what she wants.

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I'm not willing to start a catfight for it.

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Each year, almost 2,000 cookbooks are published.

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It's a tough business,

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and, to succeed, both teams need to decide on a target market.

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Do we start going over some general themes

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that we'd want the book to have?

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I quite like targeting at a specific sector,

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like the professional woman, or something.

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Who's got experience in hitting their woman market?

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-SEAN:

-Yeah, I think having Maria...

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I think all of us can chip in more if we go for just the wider...

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MARIA: But you need a target to make it stand out.

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-PATRICK:

-Who's more likely to buy the book, a man or a woman?

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Women are more likely to buy the book, definitely.

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-SEAN:

-I mean, do we need to specify an age range?

-No.

-Great, OK.

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That works, then.

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I feel that Sean would be good at the task,

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as he loves publishing,

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but I'm not sure whether he'll show that in a confident way,

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or whether Maria might overpower him.

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So I really would be keen to stick with a woman,

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but don't make it overly pink, as Maria says.

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-That puts women off sometimes.

-Exactly.

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Not all women are like Barbies.

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-STEVEN:

-I think we should pick a market.

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With students, there's a really strong focus.

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If we're really going to do the same old boring cookbook...

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-NAVDEEP:

-It has to be different.

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For students, if we do it

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in some sort of comic book style or something.

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Something that's more student.

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I've got to say, Steve, I really like your idea about the comic book.

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It is really, really unique.

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You know when you go away from home,

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and things you miss is stuff that your mum does for you.

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So you could have the title of, "Where's Mummy?"

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And then as the stages go on, you cook her a dinner at the end.

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I really like "Where's Mummy?" actually.

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-ASHLEIGH:

-I like "Where's Mummy?"

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See, I was thinking of having the title as a hashtag.

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This hashtag business, that's Twitter?

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Social networking.

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So if you hashtag a word, or a phrase, it will start to trend.

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With markets agreed...

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the teams split.

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One half to research recipes,

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the other half to test their ideas on focus groups.

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Having decided on a cookbook for the professional woman,

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Sean sends Andrew and David...

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Hello!

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..to give some city professionals a taste of the team's concept.

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Right, we're from team Odyssey, today,

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and we're publishing a cookery book

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for busy professionals just like yourselves.

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We were thinking of calling it The Professional Woman.

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How's your insight on this?

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Although you could direct it to the female market

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by saying "The Professional Woman,"

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I think you're going to put off both men and women, I think.

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As for the women, would you say you like to get home

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and make a quick meal, at the end of a long day?

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Probably not. When I get home late at night,

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it's the last thing I want to do.

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I wouldn't just limit it to women, cos looking at my group of friends,

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actually a lot of the guys do most of cooking.

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OK, I do a lot of the cooking, as well.

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PHONE RINGS

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1pm.

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Hi, guys. It's us.

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We just really quickly wondering what you

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learned from the market research.

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One, they didn't like the just girls, they wanted...

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healthy but for busy professional men AND women.

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'I think we need something that stands out and is marketable.'

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We can't come in with another generic cookbook.

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The focus group didn't agree with it.

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And they didn't agree with it strongly,

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so I think we should change.

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I'm thinking we're going to have a quick chat between us,

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because do both of you think that it should definitely be both genders?

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Yeah, no-one in the market research was pro-woman.

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-SEAN:

-Brilliant, OK. Call you soon. Cheers, guys!

-MARIA:

-Bye!

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Why does he literally not want to listen to anything we say?

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He's just annoyed, carrying on like a baby.

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A big baby.

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Already agreed on a market, Lucy sends Alice, Ashleigh and Amy

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to meet food writer Ben Ebbrell.

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-Hello. My name's Alice.

-Alice, nice to meet you. Ben.

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The job - come up with recipes for the team's student cookbook.

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-'Hiya.'

-Hi!

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So, how did the appointment go with the chef?

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Basically, we're still there.

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We've kind of set ourselves on three ideas.

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Can we talk how to make them first? The recipes for them.

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Can we talk to you about that later?

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We're in with the chef and we're wasting time as we speak.

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'That's fine.'

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We'll speak later. Try and get the recipes done soon.

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-All right, no problem.

-OK. Bye, guys!

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-Sorry about that.

-It's quite all right.

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What are you sort of aiming for? What do students want?

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We want something that's cheap and easily available,

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as regards to the ingredients.

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What about something that's so out there?

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Because you know students, they just love sweet stuff

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and quite like junk food.

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Is this, like, really disgusting, but peanut butter on nachos?

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It's one of those things, you're going to have to try it.

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You'll have to make sure that you

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and several other people like it and buy into it before you start

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putting it in a cookbook and publishing it. Yeah?

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I can imagine peanut butter and sweet chilli

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going quite nicely together.

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-Do you want to try it?

-Yeah.

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I would love that in a stir-fry.

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So I think we're all agreed on the stir-fry noodles.

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Obviously, the sweet chilli and the peanut butter, we all love that.

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-Bacon, cheese and potato bake, with barbecue.

-Nice.

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The whole task is about innovation and creating something new,

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-and this sounds fantastic.

-Making two worlds collide.

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Something you guys like, something you've seen around,

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-put the two together, see what you end up with.

-Yeah.

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Heading to their photographic studio,

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to shoot their student dishes,

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Steven, Navdeep and project manager Lucy.

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PHONE RINGS

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-Hi, girls.

-Hello.

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OK, can we get the recipes? Are you ready with the recipes?

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-'Do you want us to tell you how to make them as well?'

-Yeah, we do.

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Because the chef didn't actually tell us.

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Surely the recipe tells you how to make it.

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ASHLEIGH: 'We haven't got a recipe, we've just designed the meal.'

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We need to make it now, so we need a recipe to base the entire meal on.

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'I'm going to give you a recipe off the top of my...

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' of how I think it should be done.'

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Whatever, we've got to get on with it.

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Don't "whatever," Lucy. That's not really helpful.

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'We've done what we've been instructed to do.'

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You haven't, I instructed you to do the recipes.

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This is, to the best of our knowledge, how it should be done,

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but if you feel it should be done differently,

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then I'm very happy for you to change it.

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How kind(!)

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That is not good team management at any point, is it?

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Didn't I say, quote, "Can you call me back with recipes?"

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-What is a recipe?

-We're making a cookery book, we NEED recipes.

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I wish I'd just pushed for project manager now.

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It's just perfect for me, this task.

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En route to design the layout for their book,

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Sean's team must decide

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between sticking with professional women or including men.

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I liked The Professional Woman. Are you against it totally?

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I'm not completely against it, but...

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Are you against it?

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You need to stand up and make a decision as project manager.

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It's to do with the whole...

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Everything we've been told in the focus group, we have to go on.

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I think that when you're pitching to someone, especially retailers,

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they have so many cookbooks in their shelves,

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we need something that stands out.

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They want something new, not something that's been done before.

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Cos they have it.

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Um, I don't know.

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We're not being influenced by other people.

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If we stick with what we thought was right from the start,

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that's the way to go with this.

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I was convinced by what Andrew said, but the way you just put that,

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it completely blew his argument out of the water.

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MOBILE RINGS

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-Hello?

-Hi, guys.

-'Hey.'

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Just a really quick thing. We're on our way to the publishers now.

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I've made a decision that we'll stick with the female market,

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because I think it's a lot more specific.

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'Maria made a really good point in the car,

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'so I'll let you hear what she said.'

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We're just missing one point,

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-and you never listen to everything from your market research.

-Exactly.

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'We're taking 99% of our market research and using it effectively.'

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Sean and Patrick, do you agree with Maria?

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That's the decision, we need to draw a line. We need to move on, OK?

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With their target markets agreed, both teams have just two hours

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in professional studios to cook and photograph their recipes...

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-Afternoon.

-Hello.

-Pigging out?

-No, I'm not allowed!

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Yeah. Um, OK.

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..then e-mail the pictures to their design teams at the publishers...

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Let's get them on their way.

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..so the books can be printed overnight,

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ready for tomorrow's pitch.

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Hunch over a little bit. Bend down a little bit to your food.

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-Yeah?

-And look... Yeah, yeah.

0:17:230:17:25

Sean's cooking team are going for quick, healthy recipes...

0:17:250:17:29

Start frying the cod.

0:17:290:17:32

..to suit the theme of their Professional Woman cookbook.

0:17:320:17:36

I was a bit disappointed when Sean decided to ignore the focus group

0:17:360:17:39

and just go with what Maria decided in the first place.

0:17:390:17:43

And I still don't think that they can deny

0:17:430:17:45

that a more wider-base book will get more orders.

0:17:450:17:49

Yeah, let's get those photos going.

0:17:490:17:51

Oh, I'm sweating like a pig at the butchers!

0:17:510:17:54

Hammersmith, West London.

0:17:580:18:00

The design team arrive at HarperCollins,

0:18:000:18:03

one of the world's oldest book publishers.

0:18:030:18:06

-So, basically, we're designing a cookbook.

-Yeah.

0:18:060:18:09

-It's aimed at the professional, busy female.

-Right.

0:18:090:18:12

The Professional Woman.

0:18:120:18:13

Project manager Sean, with his publishing background,

0:18:130:18:17

is sticking to his editorial decision.

0:18:170:18:20

I think that after hearing the results of the market research,

0:18:200:18:22

I was convinced with the multi-gender thing,

0:18:220:18:25

but Maria made the great point that this does have to sell

0:18:250:18:27

to the people we're pitching to, therefore it has to be unique.

0:18:270:18:30

After hearing that,

0:18:300:18:31

I was convinced that we had to stick to our guns,

0:18:310:18:33

so I did so, and I think it was the right decision.

0:18:330:18:35

With the print deadline looming...

0:18:350:18:39

Ooh, that looks really good!

0:18:390:18:41

-..the pictures arrive from Andrew.

-That is really great.

0:18:410:18:44

I'm so happy now. I was worried.

0:18:440:18:47

Still setting up their pictures...

0:18:540:18:55

..Lucy's cookery team.

0:18:580:19:00

Six teaspoons of peanut butter, four tablespoons of sweet chilli sauce,

0:19:000:19:03

a tablespoon of oil and a little bit of water.

0:19:030:19:05

The shoot for the student cookbook, #where'smummy?, is running late.

0:19:050:19:11

Before we arrived at the kitchens,

0:19:110:19:13

I asked the sub-team for recipes for each of the dishes.

0:19:130:19:17

'Now, that did not happen at all, and instead we got an ingredient list.'

0:19:170:19:20

-Right.

-That looks awful.

0:19:200:19:23

Which completely delayed all of our cookings,

0:19:230:19:26

because we then had to write every single recipe,

0:19:260:19:29

so the last hour has been absolutely frantic.

0:19:290:19:32

Everyone has been hands-on and it has been crazy.

0:19:320:19:35

What is this?

0:19:350:19:37

-Don't eat that, it would probably give you food poisoning.

-Really?

0:19:370:19:40

-That's fine. I need to get a picture of...

-That's a problem.

0:19:400:19:43

With the publisher, the rest of Lucy's team.

0:19:440:19:48

We want the left-hand side to be comic-strip-like,

0:19:480:19:51

but with real pictures.

0:19:510:19:52

So it's showing you a step-by-step guide.

0:19:520:19:55

But, with the print deadline minutes away...

0:19:550:19:59

When are we getting pictures through?

0:19:590:20:01

Are they going to start coming through in a bit?

0:20:010:20:03

-I don't know, but I think they're about to take them.

-OK, right.

0:20:030:20:07

..the student cookbook is in danger of being half-baked.

0:20:070:20:10

The task is going down the pan at the moment.

0:20:120:20:14

'We can only do so much work until the other group send us images.'

0:20:140:20:19

Are they having a laugh?

0:20:200:20:21

How they spoke to us earlier,

0:20:210:20:24

I thought that were absolutely appalling for a leader to do that.

0:20:240:20:28

And it were absolutely bang out of order.

0:20:280:20:30

And I think it were...

0:20:300:20:32

That'll shoot her in the foot in the boardroom, if we do lose this task.

0:20:320:20:35

We're sending it through, can you just see what you can do, please?

0:20:380:20:41

It's 7.03.

0:20:410:20:43

-Just say we're going to sort it out.

-We're sorting it out now.

0:20:430:20:46

That's not on us, that one,

0:20:460:20:47

because we told you at quarter to that we needed them then.

0:20:470:20:50

You know why we didn't get them through, so...

0:20:500:20:52

'Why didn't you get them through?'

0:20:520:20:54

OK, we're not doing this now.

0:20:540:20:56

Those sort of comments are poor from a project manager, I'm sorry.

0:20:560:20:59

You're not motivating us at all.

0:20:590:21:01

You keep sending us these comments which are just rude.

0:21:010:21:04

You're being a really bad project manager.

0:21:040:21:06

This is not what we need right now.

0:21:060:21:08

You do not need to be telling her she's poor as a manager.

0:21:080:21:10

-All your...

-INDISTINCT SHOUTING ON THE PHONE

0:21:100:21:13

All your shouting down the phone...

0:21:130:21:15

You're saying shouting down the phone is not getting us... Will you listen?

0:21:150:21:18

-Bye.

-ASHLEIGH CONTINUES TALKING

0:21:180:21:20

TALKING CUTS OFF

0:21:200:21:21

-That is just ridiculous.

-Ugh...

0:21:210:21:24

ALICE GIGGLES

0:21:240:21:25

Lucy's hung up.

0:21:250:21:28

Ridiculous.

0:21:280:21:29

-Are you all right?

-I'm just really angry, do you know what I mean?

0:21:290:21:32

-So annoying.

-It's just people trying to deflect the blame already.

0:21:320:21:36

They're just saying, "You're project manager..."

0:21:360:21:38

Just leave it. Do you know what I mean?

0:21:380:21:40

Yeah.

0:21:400:21:41

8am.

0:21:590:22:00

-Hi.

-Delivery for Odyssey.

-Cheers, thank you.

0:22:020:22:04

Hot off the press...

0:22:040:22:06

It's like Christmas.

0:22:060:22:07

..a cookbook for the professional woman.

0:22:070:22:10

-That looks good.

-It looks amazing. I like the pink and purple.

0:22:100:22:15

-Cool! I am really happy with this.

-This looks like a winning book.

0:22:150:22:19

And, despite last night's delays...

0:22:190:22:21

Aww, I love this!

0:22:210:22:24

-This is so cool.

-..a box of #where'smummy?

0:22:240:22:28

-This is...

-This is really good.

-I do like it.

0:22:280:22:31

But in the rush to meet last night's deadline...

0:22:310:22:35

There's a few spelling mistakes, but I think we'll get away with it.

0:22:350:22:40

..Ashleigh, Amy and Alice failed to check the copy.

0:22:400:22:43

-OK, so "ratatouille" is spelt wrong.

-Yeah, that was me.

0:22:430:22:47

Oh, OK. It shouldn't matter too much, but...

0:22:470:22:50

-I'm being honest about it.

-Yeah, exactly.

0:22:500:22:52

Yeah, "courgette" is spelt wrong as well.

0:22:520:22:54

I've always had a problem with those pesky courgettes!

0:22:540:22:57

My sub-team were really careful to make everything how we wanted to,

0:22:570:23:01

and I just don't think the sub-team did that,

0:23:010:23:04

because there are misprints and stuff. That is really annoying,

0:23:040:23:08

and I don't think they paid as much attention to detail as we did.

0:23:080:23:11

"Og olive oil."

0:23:120:23:14

Well, I was typing these out in a rush...

0:23:160:23:18

We were just reading it, I didn't type anything.

0:23:180:23:20

I've made it very obvious to everyone that I am dyslexic.

0:23:200:23:22

Yeah, and I can't spell.

0:23:220:23:24

Today, both teams must pitch their cookbooks

0:23:280:23:32

to win as many orders as possible

0:23:320:23:34

from three of Britain's biggest booksellers.

0:23:340:23:38

-What are we aiming for - one million?

-Hopefully.

0:23:380:23:40

Yeah, I'm thinking one million, to be honest.

0:23:400:23:43

-Sounds good.

-Absolute minimum.

0:23:430:23:45

We need to decide who's going to pitch.

0:23:470:23:50

Whoever can get the best pitch and the most orders needs to do it.

0:23:500:23:53

I'd quite like to do the second one.

0:23:530:23:56

I think a woman needs to be in all the pitches.

0:23:560:23:59

I don't disagree with that...

0:23:590:24:00

-ANDREW:

-I disagree.

-The book is called The Professional Woman.

0:24:000:24:04

We can't just have a man in a suit standing there.

0:24:040:24:06

That's ridiculous! Are you honestly saying that...?

0:24:060:24:09

The first meeting of the day, and you're already bickering!

0:24:090:24:12

Oh, my word!

0:24:120:24:13

OK, what I want to happen

0:24:130:24:15

is we're going to have Maria talking about the idea of the book,

0:24:150:24:18

the essence of the female, the cooking and why it's needed,

0:24:180:24:21

to reaffirm that it is a woman's book and the whole business idea.

0:24:210:24:25

That sounds good.

0:24:250:24:26

I think Sean just agrees with the bigger characters in the group.

0:24:260:24:29

'I can't see any problem with me pitching rather than Maria.

0:24:290:24:33

'I don't think he really has the ability to control the group.'

0:24:330:24:36

There just doesn't seem to be the leadership there.

0:24:360:24:39

-OK, can we write this now? Cos we can't stand with blank pages.

-OK.

0:24:390:24:43

10am, Central London.

0:24:480:24:51

First stop for Lucy's team, with more than 1,000 stores nationwide,

0:24:520:24:58

supermarket chain Sainsbury's.

0:24:580:25:00

OK, guys, first of all,

0:25:000:25:02

if you don't have a precise answer for the question, don't answer it.

0:25:020:25:06

I don't want lots of fluffy answers.

0:25:060:25:09

Public speaker Navdeep will lead the pitch,

0:25:090:25:13

while Ashleigh demonstrates a recipe.

0:25:130:25:15

OK, come on guys, let's do this.

0:25:150:25:17

The supermarket sells millions of cookbooks every year.

0:25:190:25:23

Good afternoon, I just want to begin by saying thank you for your time,

0:25:230:25:27

and we hope you enjoy the pitch.

0:25:270:25:29

My name's Navdeep, and this is Ashleigh.

0:25:290:25:31

#where'smummy? has the potential to become a brand

0:25:310:25:35

because customers who are using it, students,

0:25:350:25:37

can literally take pictures of what they are doing,

0:25:370:25:40

and as Ashleigh is chopping her first-ever meal,

0:25:400:25:43

she can upload it to the #where'smummy? page on Twitter,

0:25:430:25:46

and it might become the dish of the day.

0:25:460:25:48

Looking at that side of it things, we think it has huge potential.

0:25:480:25:53

We think that your shop would be the perfect place

0:25:530:25:57

to launch our new cookbook.

0:25:570:25:58

I notice there are a couple of spelling mistakes in your book.

0:25:580:26:02

I don't know if you've noticed them.

0:26:040:26:06

Yeah, we noticed them. Unfortunately, we were under time constraints.

0:26:060:26:10

So, obviously, that would be changed and...

0:26:100:26:14

Eradicated completely.

0:26:140:26:17

How can you spell "of", which is two letters, wrong?

0:26:200:26:23

And "potatoes". How can you spell potatoes wrong?

0:26:230:26:25

-They really have done a terrible job.

-Shoddy job.

0:26:250:26:28

Absolutely shoddy job.

0:26:280:26:30

First up for Sean's team, online retailer Play.com.

0:26:400:26:43

Catering entrepreneur Andrew will demonstrate the recipes,

0:26:460:26:50

while Maria will head up the pitch.

0:26:500:26:53

I'm really nervous now.

0:26:530:26:55

The online retailer has more than 15 million customers.

0:26:580:27:02

The Professional Woman.

0:27:020:27:04

Who is the professional woman?

0:27:040:27:06

She's a confident, independent, strong woman,

0:27:060:27:09

but who unfortunately has no spare time.

0:27:090:27:12

We feel that our cookbook is full of fresh, quick

0:27:120:27:15

and healthy ingredients for women on the move.

0:27:150:27:18

Professional women are very, very busy people,

0:27:180:27:22

so they tend to shop online more frequently than go to shops.

0:27:220:27:25

This is why we believe that you would be the perfect retailers for our product. Andrew?

0:27:250:27:29

We've got the cod fillets, full of natural oils and omega-3.

0:27:290:27:33

We've got the avocado, which is full of minerals

0:27:330:27:36

as well as the vitamins in the rocket.

0:27:360:27:39

Do you think you may have limited your sales potential

0:27:390:27:41

by targeting just female professionals?

0:27:410:27:44

We had this discussion yesterday, and we felt we're pitching to people

0:27:440:27:49

who have thousands of generic cookbooks on their shelves.

0:27:490:27:52

That's why we felt that targeting just women and a niche market

0:27:520:27:55

would make it stand out way more than just targeting a general brand.

0:27:550:27:59

It has taken 15 minutes, so I'm quite impressed.

0:27:590:28:03

You lived up to the quick.

0:28:040:28:06

-Give us a hug.

-That was so good.

-Thanks.

0:28:070:28:09

You and Andrew worked perfectly together.

0:28:110:28:13

And when the two of you finished, you swapped seamlessly.

0:28:130:28:17

It was really, really great. I can't doubt that at all.

0:28:170:28:19

Next pitch for Sean's team - the supermarket.

0:28:210:28:25

Our tagline - "Fresh, quick and healthy" -

0:28:270:28:30

basically describes the professional woman herself

0:28:300:28:33

and the food she should be eating.

0:28:330:28:35

We know you're such a big company with over 1,000 stores in the UK,

0:28:350:28:39

so we really do think

0:28:390:28:40

you'd be the absolutely perfect retailer for a brand like ourselves.

0:28:400:28:45

-It tastes gorgeous and is very pretty on the plate.

-Thank you.

0:28:450:28:49

Do you guys want to try some?

0:28:490:28:52

Yeah, absolutely.

0:28:520:28:54

Trying to tempt the online retailers, Lucy's team.

0:28:540:28:58

Give us your honest feedback on that.

0:28:580:29:01

-Good?

-That's very good, thank you.

0:29:030:29:06

I think the way it's written is quite conversational,

0:29:080:29:12

but my only concern would be that that might detract again

0:29:120:29:16

and make it more difficult to follow the instructions.

0:29:160:29:19

Final chance for both teams

0:29:270:29:29

to take a bite out of the British cookbook market,

0:29:290:29:32

high-street giant Waterstones.

0:29:320:29:34

So what's your thinking on the next pitch, then?

0:29:350:29:40

I know you're eager to do the next one.

0:29:400:29:42

From a personal point of view, do you think you can match that?

0:29:420:29:45

Um...yeah, I think so.

0:29:450:29:49

For Sean, a last-minute change to his pitching team.

0:29:490:29:52

David, you're going to be doing the cooking.

0:29:520:29:54

-Patrick, you'll be doing the pitching. Is that OK?

-Yes.

0:29:540:29:57

-Are you happy with that?

-Uh-huh.

-Are you happy?

-Yep.

0:29:570:29:59

-Great. And will you...?

-Oh...

-Sorry.

0:29:590:30:02

Would you call me and Maria a good working team? Does it work?

0:30:040:30:09

It's a risky decision but I think everybody needs to...get heard.

0:30:090:30:12

-It's cool, yeah.

-We all know how it goes now.

0:30:120:30:15

-You've got the notes, you cooked yesterday, right?

-Yes.

0:30:150:30:18

Me and Maria have been complementing massively.

0:30:180:30:21

Sean's used the word "perfect" many times

0:30:210:30:23

and I think you shouldn't really mess with a winning combination.

0:30:230:30:27

If we are doing perfectly, surely we should do all three pitches.

0:30:270:30:30

The Professional Woman...

0:30:320:30:34

Our cookery book is full of fresh,

0:30:390:30:41

quick and healthy food for women on the move.

0:30:410:30:43

But who is the professional woman?

0:30:430:30:46

She's a confident, independent lady

0:30:470:30:49

but unfortunately she does not have any spare time.

0:30:490:30:52

Our tagline best describes...

0:30:540:30:56

..the professional woman and the food she will be eating.

0:30:590:31:02

The recipes are all in note form so they're really easy...

0:31:020:31:06

just so people can just refer to them

0:31:060:31:07

and kind of change them if they want to.

0:31:070:31:09

That's why there's some space at the bottom of the pages.

0:31:090:31:12

It's really not meant to be a...

0:31:120:31:14

BLENDER WHIRS NOISILY

0:31:140:31:17

Oh.

0:31:170:31:19

It's not... It's really not meant... Sorry about that.

0:31:200:31:24

It's really not meant to be exact instructions.

0:31:240:31:26

It's just meant to be something quick

0:31:260:31:28

that they can refer to when they get home from work.

0:31:280:31:31

'That pitch was an absolute disaster.'

0:31:340:31:35

Our pitch was very drab and dreary.

0:31:350:31:38

On the other ones, we had a very conversational style going along.

0:31:380:31:42

It was quite...like, up...

0:31:420:31:43

Like, it was quite uplifting,

0:31:430:31:45

whereas this one was very boring and drab.

0:31:450:31:48

Finally, Lucy's student cookbook team.

0:31:490:31:52

It would be good if we'd sort of... Could spell courgette and...

0:31:540:31:56

Yeah, unfortunately we was on...

0:31:560:31:59

We'll let you off ratatouille. That's tricky, but...

0:31:590:32:01

-Ratatouille wasn't me.

-..potatoes...

-That wasn't me either

0:32:010:32:04

but the courgette definitely was me.

0:32:040:32:06

So you're targeting parents to buy it for the students,

0:32:060:32:09

so when you imagine a kind of a Waterstones customer, do you think you've hit them?

0:32:090:32:13

We know you sort of target more the older, sort of, middle-class audience.

0:32:130:32:17

-Ooh, I'm not so sure about that.

-I'm not so sure about that.

0:32:170:32:19

We're certainly not middle-class.

0:32:190:32:21

We want appeal to everybody. We've got shops all over the country.

0:32:210:32:24

We're the most prodigious book chain out there.

0:32:240:32:27

-Thank you very much.

-Thanks.

-Thank you.

0:32:330:32:35

Tonight, time for the teams to chew it over.

0:32:350:32:40

-When I called their shop middle-class...

-Yep.

0:32:400:32:42

-..that didn't go down well.

-No.

0:32:420:32:44

I meant it... I thought it would be a bit of a compliment.

0:32:440:32:47

Tomorrow, the boardroom.

0:32:480:32:51

-Good morning.

-ALL: Good morning, Lord Sugar.

0:33:460:33:49

Right, this task was all about cookery books.

0:33:490:33:53

You had to come up with the recipes,

0:33:530:33:55

you had to produce the books and publish them,

0:33:550:33:57

and then you had to go and pitch these books

0:33:570:34:00

to three retailers that I've laid on for you.

0:34:000:34:03

So, Team Odyssey...

0:34:030:34:04

This book here...

0:34:060:34:07

..The Professional Woman.

0:34:080:34:10

This is what you came up with. So, tell me, the team leader is?

0:34:100:34:14

-That was me, Lord Sugar.

-How did you come about being the team leader?

0:34:140:34:17

The reason I put myself forward

0:34:170:34:19

is that I have experience in overseeing publishing.

0:34:190:34:21

-Publisher?

-That's right.

-Young Publisher of the Year.

0:34:210:34:24

That's good.

0:34:240:34:26

Stick to what you know. Yeah? I've always said that in this boardroom.

0:34:260:34:30

The person that's got experience in something

0:34:300:34:32

should put themselves forward.

0:34:320:34:34

How was the project manager? Was he a good project manager? What?

0:34:340:34:37

-He was calm and collected throughout the task.

-Yeah?

0:34:370:34:41

I felt Sean was a good project manager overall.

0:34:410:34:44

I just thought maybe sometimes the decision-making

0:34:440:34:46

was left down to other people, but...

0:34:460:34:48

-Who's the other people, then?

-Just the other members in the team generally.

0:34:480:34:51

Bit narrow, isn't it, The Professional Woman?

0:34:510:34:54

I mean, who was the champion saying it should be The Professional Woman?

0:34:540:34:58

The Professional Woman was my idea.

0:34:580:35:01

I felt targeting something at a niche market might actually appeal

0:35:010:35:04

to the buyers rather than just something

0:35:040:35:06

like a grey, old boring cookbook.

0:35:060:35:08

I mean, it don't actually say "cookbook" on here at all.

0:35:080:35:12

It says, "The Professional Woman - fresh, quick and healthy".

0:35:120:35:17

Sounds like a lonely hearts club plea, doesn't it, really?

0:35:170:35:20

So, Andrew, were you happy with the way this whole thing went here?

0:35:200:35:25

The initial decision with The Professional Woman, we went to the focus group,

0:35:250:35:28

the focus group hated the idea and, er,

0:35:280:35:31

it seemed like it was Maria's decision to cancel it out.

0:35:310:35:34

Well, to be honest, I was told from the project manager

0:35:340:35:37

that my argument did blow Andrew's out of the water - quote.

0:35:370:35:41

That's right.

0:35:410:35:42

You backed Maria then or was she very forceful in persuading you?

0:35:420:35:46

She was forceful but it was my decision at the end of the day.

0:35:460:35:48

OK. Nothing wrong with a forceful woman, you know.

0:35:480:35:51

Tell me about who did the pitching in front of the three retailers.

0:35:510:35:54

The initial two pitches, which were the online retailer and the supermarket,

0:35:540:35:58

Maria headed up the pitch which were great,

0:35:580:36:00

and then Andrew did the cooking,

0:36:000:36:02

and then on the third one, Patrick took over the pitch

0:36:020:36:05

and David, as he has cooking experience, did the cooking on that one.

0:36:050:36:08

-Happy?

-ALL: Yeah.

-I think we did as well as we could've done.

0:36:080:36:12

-Did well?

-It wasn't as good as Maria but he did a...he did a good job.

0:36:120:36:16

He's got that cheeky smile again. I never know whether he...

0:36:160:36:20

I never know whether he's actually saying, "He did do well

0:36:200:36:23

"but I'm smiling at you to say, 'Hmm, not really.' "

0:36:230:36:27

Right, now, then, moving on to Team Platinum.

0:36:270:36:31

-Who was the project manager?

-That was myself, Lord Sugar.

-Lucy?

-Yep.

0:36:310:36:35

Good team leader?

0:36:350:36:36

I think she was.

0:36:360:36:38

I think she was good. We all knew what we was doing.

0:36:380:36:41

First day, I was appalled. I was really upset, actually.

0:36:410:36:44

Second day, complete reverse.

0:36:440:36:47

-I think she really learnt.

-Mm.

0:36:470:36:49

OK, well, look...

0:36:490:36:51

whose design was this, the sleeve of the book?

0:36:510:36:53

I originally came up with the style as a sort of comic book theme.

0:36:530:36:57

Yes. This is like... Where's Mummy?

0:36:570:37:01

What kind of students is this for, then? This is university students?

0:37:010:37:05

-Yeah...

-Nursery school, is it? Or what?

0:37:050:37:07

I think when you go from home,

0:37:070:37:08

for the first time, everybody's a bit like,

0:37:080:37:10

"Oh my God, where's my mum?" So I think...

0:37:100:37:13

-You're going to turn up in university with this book, with Where's Mummy?

-Yeah!

0:37:130:37:16

-It was meant to be a joke book.

-OK, I got it, I got it.

0:37:160:37:19

I mean, I think the concept here, #where'smummy,

0:37:190:37:22

is quite clever.

0:37:220:37:24

Now, who actually went off to see the chefs

0:37:240:37:26

-and come up with the recipes?

-We did.

0:37:260:37:29

So what happened? Let's hear about this properly.

0:37:290:37:32

Lucy told the sub-team that when they were speaking to the chef,

0:37:320:37:35

to get recipes for us,

0:37:350:37:37

and they told us the three dishes they had come up with.

0:37:370:37:40

They gave us the ingredients but there was no, like, steps. There was no recipe.

0:37:400:37:44

-We told you how it was made...

-No, you didn't.

0:37:440:37:46

There was absolutely no way that they told us.

0:37:460:37:48

I vaguely remember being hung up on twice

0:37:480:37:50

and told at least three times, "Whatever", and then hung up on.

0:37:500:37:53

-No...

-Lord Sugar, this is what happens a lot.

0:37:530:37:55

They get in a conflict and argue over each other

0:37:550:37:57

and that was what was what was happening,

0:37:570:38:00

and the aggression just took over and we didn't actually get anywhere.

0:38:000:38:03

I see.

0:38:030:38:04

Now, a little bit of a problem here with spelling.

0:38:040:38:08

I mean, we've got here "8 to 12 RASHES of bacon".

0:38:080:38:13

I tell you what, you wake up and you've got eight rashes, you'll need to see a bloody doctor!

0:38:130:38:18

LAUGHTER

0:38:180:38:20

Who type-set this book?

0:38:200:38:22

I take full responsibility for the spelling mistakes as Alice is dyslexic,

0:38:220:38:25

I knew Ashleigh isn't so good at spelling, and I should've known in hindsight.

0:38:250:38:29

How many potential A-levels and GCSEs

0:38:290:38:31

you got amongst the bunch of you?

0:38:310:38:33

If I remember rightly from looking at all your CVs,

0:38:330:38:36

you've got to have about 100 amongst the bunch of you!

0:38:360:38:39

I was definitely the courgettes!

0:38:390:38:40

-I'm just going to...

-Yeah, except it's not terribly funny, is it, really?

0:38:400:38:44

-No, it's not funny.

-I'm absolutely embarrassed.

0:38:440:38:47

The problem we found is later we went to pitch to a bookstore

0:38:470:38:50

and they were really unimpressed by the spelling mistakes.

0:38:500:38:52

-THEY ALL TALK AT ONCE

-I imagine they were.

0:38:520:38:54

-Sorry, I'm sorry...

-How can you blame HER because YOU guys didn't spell properly?

0:38:540:38:58

What you're doing is just dishing out blame...

0:38:580:39:01

I'm useless at spelling and I know how to spell rashers and potatoes.

0:39:010:39:05

Right, we didn't write those...

0:39:050:39:06

Are we getting into this? Because we were under so much time pressure,

0:39:060:39:09

the spell-check would've... You didn't have pictures in time so we didn't have...

0:39:090:39:13

Cos we had to write recipes simultaneously!

0:39:130:39:15

Listen. Can I just say one thing?

0:39:150:39:17

I'm not the greatest...

0:39:170:39:19

person in the world when it comes to spelling

0:39:190:39:21

but I do know that if I'm publishing a book to the general public,

0:39:210:39:25

then I'd better make sure there's no spelling mistakes in there

0:39:250:39:28

and if someone is not so good at spelling, which we can all be,

0:39:280:39:32

then somebody should have had the final read of it

0:39:320:39:35

before it went to press who's better at spelling.

0:39:350:39:37

OK, well let's get some results now, shall we?

0:39:390:39:42

So, Nick, start me off.

0:39:440:39:46

Team Platinum.

0:39:460:39:48

Right, the high-street book chain...

0:39:480:39:50

..they ordered 1,000 copies.

0:39:510:39:53

Thousand, right. And, Karren?

0:39:570:39:59

Team Odyssey?

0:39:590:40:00

They didn't order any, I'm afraid. Zero.

0:40:000:40:04

We then go on to the online retailer....

0:40:060:40:09

1,500 copies.

0:40:120:40:14

Right.

0:40:160:40:17

-Karren?

-Well, they did place an order.

0:40:190:40:22

800 copies.

0:40:220:40:23

Supermarket, Nick?

0:40:250:40:27

They said that, subject to an addition of healthier recipes...

0:40:270:40:30

..has ordered 5,000 copies of that.

0:40:310:40:33

5,000? Wow!

0:40:330:40:34

Really? And the supermarket for your team, Karren?

0:40:360:40:39

Um...

0:40:440:40:45

No orders, Alan. Zero.

0:40:450:40:48

Oh, dear, oh, dear, oh, dear, oh, dear, oh, dear.

0:40:480:40:51

So we've got a total of 7,500 orders

0:40:540:40:57

for Team Platinum and 800 only for...

0:40:570:41:01

Team Odyssey.

0:41:010:41:04

Amongst all your arguing there, your concept,

0:41:040:41:06

and I think it might have impressed people a bit

0:41:060:41:09

with that front cover from Steven initially there,

0:41:090:41:12

because your spelling didn't impress anybody, I can assure you,

0:41:120:41:15

that you came through.

0:41:150:41:17

So very well done. Very well done.

0:41:170:41:19

And your treat for this is I'm going to send you

0:41:190:41:23

to London's only dessert bar

0:41:230:41:25

because you've been cooking main courses all day long

0:41:250:41:29

so now you go off and enjoy yourself having desserts.

0:41:290:41:32

OK? So very well done and I'll see you on the next task.

0:41:320:41:35

-Thank you very much.

-Thank you, Lord Sugar.

0:41:350:41:37

-Whoa!

-Oh!

0:41:450:41:48

Oh, my God, I've made it!

0:41:500:41:52

A disaster, no?

0:41:540:41:56

A recipe for disaster, I suppose, you could say.

0:41:560:41:59

You have to go off now

0:42:000:42:03

and discuss amongst yourself

0:42:030:42:05

what you think was the reason for the failure of this

0:42:050:42:08

because we will come back in this boardroom here

0:42:080:42:11

and I will go back into a lot more detail,

0:42:110:42:14

and ultimately I'm going to decide which one of you

0:42:140:42:17

will be leaving the process. OK?

0:42:170:42:20

-All right, off you go.

-ALL: Thank you, Lord Sugar.

0:42:200:42:23

-Team Platinum, another win.

-Team Platinum!

-Yeah, another win!

0:42:310:42:34

To #where'smummy!

0:42:340:42:35

-Chocolate...

-Oh, my God!

0:42:390:42:41

You've just made my life!

0:42:410:42:43

I think it's obvious who I would have blamed

0:42:430:42:46

the failure of the task on if we were to fail.

0:42:460:42:49

However, we didn't fail, so...

0:42:490:42:52

-But, look! Look what you left of my ice cream?!

-That wasn't me!

0:42:520:42:55

You left me a runny, runny ice cream! It was not Nav!

0:42:550:43:00

The moral of this story is never let Amy anywhere near your food.

0:43:000:43:03

Being project manager was a big job.

0:43:030:43:06

'I think I was leading some really very independent-minded ladies'

0:43:060:43:10

who had quite a strong fight in them.

0:43:100:43:13

But I think I did well under the circumstances.

0:43:130:43:16

-Cheers!

-Definitely well-deserved.

-Yep.

0:43:160:43:19

I think our biggest flaw was the concept.

0:43:320:43:34

I completely agree.

0:43:340:43:36

Out of every other idea we had,

0:43:360:43:38

I think the concept we chose was the best one we could have.

0:43:380:43:41

There was, like, zero other ideas on the table

0:43:410:43:44

so I really am not understanding why people think the concept

0:43:440:43:47

was the main reason for the failure of this task.

0:43:470:43:49

Do you admit, Sean, that if you had listened to me, it might've gone a lot better?

0:43:490:43:53

You know, we lost and I can't really doubt anybody's work in the team.

0:43:530:43:56

We all worked really hard.

0:43:560:43:58

'Everybody can easily blame things on me'

0:43:580:44:00

but I won't sit around and be blamed for things

0:44:000:44:03

which I wasn't responsible for.

0:44:030:44:04

The concept was pretty poor, to be honest. But, also...

0:44:040:44:07

it could not have been not putting the concept across in the pitch as well.

0:44:070:44:11

Yes, would you send the candidates in, please?

0:44:340:44:37

-RECEPTIONIST:

-'Yes, Lord Sugar.'

0:44:370:44:40

You can go through to the boardroom now.

0:44:410:44:44

Disastrous, to say the least.

0:44:540:44:56

800 orders and two of the biggest retailers in the country - zero.

0:44:560:45:02

Zero.

0:45:020:45:03

So, Sean, where did it go wrong

0:45:040:45:08

and who do you think was responsible for it going wrong?

0:45:080:45:10

When it comes down to who I think is responsible,

0:45:100:45:13

I think that Maria really did push the idea forward,

0:45:130:45:16

she pushed the title forward.

0:45:160:45:17

And she is a, quote, "professional woman,"

0:45:170:45:19

so I was taking the trust that, you know, this would sell.

0:45:190:45:22

She's not a professional woman, she's just come out of school.

0:45:220:45:25

-Can I just say...

-Yeah.

-..I completely disagree with you.

0:45:250:45:28

The professional woman was my idea and I take responsibility for that idea.

0:45:280:45:32

What I don't take responsibility for

0:45:320:45:34

is basically how much of a pushover Sean was.

0:45:340:45:37

And basically, at the end of the day,

0:45:370:45:39

I think the responsibility of the concept

0:45:390:45:41

should be taken by Sean and not myself.

0:45:410:45:43

But, Andrew, you had a strong opinion on this, didn't you?

0:45:430:45:46

Yes, I did.

0:45:460:45:47

As soon as me and David got into the car,

0:45:470:45:49

it hit me that we were narrowing our market down more and more.

0:45:490:45:52

Every person in the focus group hated the idea,

0:45:520:45:55

-you came off the phone and decided to stick with Maria's idea.

-Yeah.

0:45:550:45:58

That seems, from my point of view,

0:45:580:45:59

that Maria shouted so loud that you just agreed with her.

0:45:590:46:03

You just heard what he said and she said. What's your answer to this?

0:46:030:46:06

So what I did, I took on both sides of the feedback

0:46:060:46:08

and I really did consider in my head for a while

0:46:080:46:11

what we'd be doing and I think going for the female at the time

0:46:110:46:14

definitely did seem the right decision.

0:46:140:46:16

Was it because Maria was shouting?

0:46:160:46:17

No, it was because Maria was making a very good point to me.

0:46:170:46:20

Well, it wasn't a good point, though, was it?

0:46:200:46:23

-You're conceding that it was a bad point.

-Andrew was right.

0:46:230:46:26

-I do accept that now. And I apologise for ignoring your point.

-OK.

0:46:260:46:29

Simple facts of life, people. OK?

0:46:290:46:33

When you sell something, you want to sell to the widest market possible.

0:46:330:46:37

You're going to see mass book retailers -

0:46:370:46:40

they are not interested in niche markets, you know?

0:46:400:46:43

Hobby Weekly or something like that.

0:46:430:46:46

-David.

-Yes?

-In your opinion...

0:46:480:46:51

..what do you think you did in this task

0:46:530:46:55

and why don't you think that you are culpable for the failure of it?

0:46:550:46:58

I went, on the first day,

0:46:580:47:00

I asked excellent questions in the focus group.

0:47:000:47:03

I went and we cooked excellent meals

0:47:030:47:05

with the given instructions that we had.

0:47:050:47:08

-We took pictures.

-Don't you think I was doing the picture taking?

0:47:080:47:12

Both of us did the picture taking, Andrew.

0:47:120:47:14

I didn't hear a lot from David.

0:47:140:47:16

Would it be fair to say, David, that you were a bit of a quiet mouse during the task?

0:47:160:47:19

-No.

-Cos I didn't hear any of this.

0:47:190:47:21

I feel that you guys were shouting to get your voice heard

0:47:210:47:24

and everything that I wanted to say, I said it calmly,

0:47:240:47:27

despite the fact that I wasn't shouting that you guys were.

0:47:270:47:31

So when it gets down to the pitching to the three retailers,

0:47:310:47:36

I understand that Andrew was doing the cooking

0:47:360:47:38

and, Maria, you were doing the pitching. Right?

0:47:380:47:41

And I think you did the first two and I think they went quite well.

0:47:410:47:45

And then Patrick, for some reason or other,

0:47:450:47:47

wanted to do the pitch for the third one.

0:47:470:47:49

And I heard that that was not very good at all.

0:47:490:47:51

Clearly reflected in the fact you got no orders.

0:47:510:47:54

What was all that about?

0:47:540:47:56

-We decided that that I was going to do one of the pitches.

-Why?

0:47:560:47:58

Well, just because obviously there were different facts

0:47:580:48:02

that needed to go in, so I wrote up the one that...

0:48:020:48:05

But, Patrick, this is not a kind of talent show

0:48:050:48:08

that everybody's got to do something. This is business.

0:48:080:48:11

When you're not good at something, you shouldn't put yourself forward.

0:48:110:48:14

And from a project manager point of view,

0:48:140:48:16

the reason I made that decision is,

0:48:160:48:18

early on in the day, Patrick said he was keen to do it.

0:48:180:48:20

Yeah, but you are the project manager. Right?

0:48:200:48:24

And no matter whether he was keen to do it or not, right,

0:48:240:48:28

you should have said no.

0:48:280:48:29

You should have said, "Sorry, these two are doing very, very well,

0:48:290:48:33

"you're not doing it,"

0:48:330:48:34

because you don't stop something that's going well.

0:48:340:48:37

Did you think it went well, Sean, Patrick's pitch?

0:48:370:48:39

I think, at the beginning, Patrick was very quiet,

0:48:390:48:42

he was very timid, but as it went on, I think he did improve

0:48:420:48:45

and, towards the end, it was a good pitch.

0:48:450:48:47

Just a tip, when you're doing a pitch to a business -

0:48:470:48:50

you need a lot of energy, enthusiasm, humour, facts.

0:48:500:48:55

Patrick, with the greatest of respect, you know,

0:48:550:48:58

you always sounds like it's Monday.

0:48:580:49:01

You shouldn't have put yourself forward there.

0:49:010:49:03

We just felt that it would have been better to kind of spread the load.

0:49:030:49:07

Sean, very shortly,

0:49:110:49:13

I'm going to be asking you to make a decision, right?

0:49:130:49:16

And when you make that decision, you need to think very, very carefully,

0:49:160:49:21

cos I will be asking you afterwards to justify those decisions.

0:49:210:49:24

So, Sean, who you bringing back into this boardroom?

0:49:240:49:28

Lord Sugar, I'm going to be bringing back Maria and David.

0:49:280:49:31

Right.

0:49:310:49:32

Anything that I will admit that I have done wrong,

0:49:360:49:38

you backed up, 100 percent.

0:49:380:49:40

So, basically, I really don't think that I should be in here.

0:49:400:49:43

I'm going to bring you in anyway.

0:49:430:49:45

-DAVID:

-Everything that you asked me to do, Sean, I did it with 110...

0:49:450:49:48

-That's your decision, is it?

-That's right, Lord Sugar.

-Yeah?

-Yeah.

-OK.

0:49:480:49:52

You two gentlemen go back to the house, OK?

0:49:520:49:55

-Thank you, Lord Sugar.

-Thank you, Lord Sugar.

0:49:550:49:57

Well, look, I'm going to have a chat with Karren,

0:50:000:50:03

who followed you around on this task.

0:50:030:50:05

And Nick will also assist me

0:50:060:50:09

because of his experience in this process.

0:50:090:50:12

Just step outside and I'll call you back in shortly.

0:50:120:50:15

But one of you is going to be fired, OK?

0:50:150:50:17

ALL: Thank you, Lord Sugar.

0:50:170:50:19

Maria is reluctantly admitting that it was her fault,

0:50:310:50:35

but she says she still stands by it.

0:50:350:50:37

Quite clearly, she has swayed Sean.

0:50:370:50:40

I think he bends with the wind, that's the problem.

0:50:400:50:44

-He let Patrick go.

-Nuts. Nuts.

0:50:440:50:46

And I don't get it.

0:50:460:50:48

I mean, Patrick said, "I did a pitch that was bad."

0:50:480:50:52

And yet he lets him go.

0:50:520:50:54

David was very quiet on this task, Alan.

0:50:540:50:57

I think he's lost a bit of confidence this week.

0:50:570:50:59

Could you send the three of them in, please?

0:51:030:51:05

'Yes, Lord Sugar.'

0:51:050:51:06

Sean...

0:51:170:51:18

..I'd like a explanation from you

0:51:190:51:21

as to why Patrick is back in the house

0:51:210:51:24

and him and her are sitting here,

0:51:240:51:27

wondering whether they're going to survive this process.

0:51:270:51:31

For example, why's David here? Why did you bring him back?

0:51:310:51:33

Can you explain to me why? I'm sure did he'd want to know.

0:51:330:51:36

I'd like to know as well, actually, yeah.

0:51:360:51:38

The reason I brought David back

0:51:380:51:40

is it seemed that David didn't take a great part

0:51:400:51:42

in either the market research or the photography

0:51:420:51:44

and I just didn't hear what he did in this task.

0:51:440:51:46

I completely disagree with that.

0:51:460:51:48

I just think Sean's trying to say maybe it is your LACK of culpability

0:51:480:51:50

that you are here for this task,

0:51:500:51:52

cos maybe you just sat in the background.

0:51:520:51:54

The failure of this task didn't happen

0:51:540:51:56

because of my side of the sub-team.

0:51:560:51:59

Whatever I did, I did with full conviction.

0:51:590:52:03

Karren, in the focus group, did I not ask questions?

0:52:030:52:09

Well, you did ask you questions.

0:52:090:52:11

But Andrew did lead the questions at the focus group.

0:52:110:52:15

Sean, what have you got to say? Who should be fired for this task?

0:52:160:52:20

I genuinely think that, although I made the mistake

0:52:200:52:22

of listening to Maria too much,

0:52:220:52:23

because she shouted and she tried to get her own way,

0:52:230:52:27

I do think Maria definitely pushed the idea forward,

0:52:270:52:30

so I think Maria should be fired.

0:52:300:52:31

I had the idea to target at women, but we all came up with the idea.

0:52:310:52:35

You cannot just point this on my head.

0:52:350:52:37

I am referring to the long conversation in the car,

0:52:370:52:39

where you're pushing and pushing.

0:52:390:52:41

It wasn't a very long conversation.

0:52:410:52:43

I made a point and you said it was very good.

0:52:430:52:45

How do you solve a problem like Maria?

0:52:450:52:48

I think you solve a problem like Maria

0:52:480:52:50

by making sure she knows where she's gone wrong. We all made mistakes...

0:52:500:52:53

No, I mean the problem being

0:52:530:52:55

that she seems to always be talking you down,

0:52:550:52:57

making you change your mind.

0:52:570:52:58

No, I think that was one case and I learned from that.

0:52:580:53:01

Maria is louder than me as a person.

0:53:010:53:02

That doesn't mean her ideas are always better.

0:53:020:53:04

I was thrown into a team with four boys - I had to shout louder.

0:53:040:53:08

Being a woman, I really love being heard.

0:53:080:53:11

I'm strong and I'm a domineering person,

0:53:110:53:13

and I won't apologise for that.

0:53:130:53:15

Forcefulness and chirpiness and all of that stuff is all very good,

0:53:150:53:19

but sometimes a bull in a china shop doesn't mean you're right.

0:53:190:53:22

-No, I understand that.

-Good. I hope you do!

0:53:220:53:25

I recognise that mistake.

0:53:250:53:27

And the thing is, when you're producing a product like this,

0:53:270:53:32

the retailers are going to say, "Very limited market here."

0:53:320:53:35

The fatal error was the market.

0:53:350:53:37

David, where do you think

0:53:400:53:41

the responsibility lies for your failure?

0:53:410:53:43

I think the failure of this task lies on Sean,

0:53:430:53:46

because we gave them some very critical information

0:53:460:53:49

from the focus group,

0:53:490:53:52

but some decisions were made that didn't reflect what we told them.

0:53:520:53:56

Look, all of you have done very well getting here.

0:53:580:54:02

Thousands and thousands and thousands have applied

0:54:020:54:05

and one of you is going to go home today.

0:54:050:54:07

Sean, a project manager is someone

0:54:110:54:15

who is supposed to assert their authority.

0:54:150:54:18

You are here to try and win a task, yeah?

0:54:200:54:23

I get the distinct impression that you are bit of a diplomat,

0:54:230:54:26

or try to be a bit of a diplomat, and try to make everybody happy.

0:54:260:54:29

Maria, there is no question in my mind here,

0:54:310:54:34

no question in my mind, that the idea was flawed,

0:54:340:54:38

that you forced the project manager to do things that they wouldn't,

0:54:380:54:43

in a normal walk of life, have done, because of your forcefulness.

0:54:430:54:47

You know, at the end of the day,

0:54:470:54:48

you've got to know when to admit you've made mistakes

0:54:480:54:52

and when to tone down a bit.

0:54:520:54:53

And, David, I get the feeling here

0:54:540:54:58

that from what I've heard from Karren

0:54:580:55:00

and what I've heard from your other colleagues,

0:55:000:55:03

that some of the stuff you're claiming that you did or didn't do

0:55:030:55:05

maybe didn't occur and for that reason, I'm struggling.

0:55:050:55:10

But, Maria, I think this is very, very tough situation for me

0:55:100:55:17

and thousands of people have applied for this position

0:55:170:55:20

and I do admire your forcefulness, bubbliness and all of that stuff.

0:55:200:55:26

And, on that basis, I'm going to...

0:55:270:55:31

let you remain in this process.

0:55:310:55:33

Sean...

0:55:360:55:38

..I think you mistake today was bringing the wrong person back

0:55:400:55:43

and taking your eye off the ball

0:55:430:55:44

of what you're supposed to be good at doing.

0:55:440:55:48

And, on that basis, Sean, it is with regret that...

0:55:480:55:51

you're fired.

0:55:510:55:53

Thank you, Lord Sugar.

0:55:530:55:55

You...

0:56:030:56:05

learn a bit, I hope.

0:56:050:56:07

Listen to other people.

0:56:070:56:09

It's not always you, you, you and your ideas.

0:56:090:56:11

But, um...

0:56:120:56:14

I've given you another chance, OK? Because you're a fiery character.

0:56:140:56:18

And, David, I think that he brought the wrong person back in.

0:56:180:56:21

-Thank you.

-Go back to the house and I'll see you on the next task, OK?

0:56:210:56:24

-Thank you so much.

-I won't disappoint you, Lord Sugar.

0:56:240:56:28

Well done. Good luck.

0:56:320:56:33

Although Lord Sugar fired me today,

0:56:510:56:53

I think I can walk out here with my head held high.

0:56:530:56:55

I'll go home, continue working on all of the things I have coming up

0:56:550:56:58

and make sure that in five, ten years' time,

0:56:580:57:00

I'm going to be successful.

0:57:000:57:01

-Who do you think is going home?

-Who do you guys want to come back?

0:57:040:57:08

I want Maria back.

0:57:080:57:09

She did make a pretty big slip-up on this task,

0:57:090:57:13

but she can definitely fight her own corner.

0:57:130:57:16

Everyone makes mistakes, though.

0:57:160:57:17

-ALL:

-Oh, my God!

0:57:190:57:22

Is it just you?!

0:57:230:57:24

-No!

-No, don't joke, that's not funny.

0:57:240:57:27

It's just you?!

0:57:270:57:28

THEY ALL SCREAM IN DELIGHT

0:57:280:57:30

Oh, my God!

0:57:300:57:32

-So what did you say to Sean?

-Yeah, so we've lost Sean.

0:57:350:57:38

-Sean's gone! It's weird to think.

-It's horrible.

0:57:380:57:41

It is horrible, it's like someone died,

0:57:410:57:43

because you genuinely don't see them again.

0:57:430:57:45

Now ten candidates remain in the fight

0:57:460:57:50

to become Lord Sugar's Young Apprentice.

0:57:500:57:53

Next time...

0:57:570:57:58

Your task today is to go out and to procure items.

0:57:580:58:01

They're going to be used in an opera.

0:58:010:58:03

With ten theatrical props to find...

0:58:030:58:05

-Do you know what a "candle-brum" is?

-'No, I don't.'

0:58:050:58:09

-..at rock-bottom prices...

-Why should I give you a discount?!

0:58:090:58:11

-No!

-Come back!

0:58:110:58:13

..as the drama unfolds...

0:58:140:58:16

-That's actually ridiculous.

-Thank you. See you in a bit.

0:58:160:58:18

You were stupidly slow.

0:58:180:58:20

..it's curtains for someone.

0:58:200:58:23

You have completely messed it up.

0:58:230:58:25

You're fired.

0:58:250:58:27

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