Spalding 2 Coast and Country Auctions


Spalding 2

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We may live in a digital age,

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but a surprising amount of British trade is still done the old-fashioned way...

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RAPID AUCTIONEER'S PATTER

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..at traditional auctions.

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Now's your time to get a bargain.

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These sales may feel like throwbacks to a bygone age...

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..but for the buyers and sellers who flock to them,

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they're still the best way to conduct business.

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At 1,600. Blow your nose and bid again.

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We'll be visiting the UK's most dynamic traditional markets.

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Selling everything from pigs to cattle, sheep dogs to ponies,

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580.

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..fish to veg.

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And discovering how they are the heartbeat of rural life.

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They'll be bargains to be had today.

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-450.

-That's part of being at an auction.

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Today, we are in Lincolnshire at the UK's largest horticultural auction.

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-36 carrots.

-36? We've got another 12 to come, then.

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On we go then to the cabaret.

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110. 120 has the lady bid. Gentleman, 130.

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We'll be meeting the auctioneers in the hot seat...

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-140.

-Yeah, do the best you can and don't mess about today.

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..and following the fortunes of three buyers and sellers.

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I've arrived with an empty van,

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so a successful day would be I can fill it

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and go home with some bargains.

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As they experience all the excitement...

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-You've got accommodation down in DC.

-..and tension...

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Sometimes it's dread news and sometimes it's good.

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..as the hammer falls.

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Oh, they break your heart with this, don't they?

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We're in Spalding, an ancient market town in Lincolnshire,

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the largest county in the East of England.

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It's famed for its big skies and rich soil.

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A quarter of all the UK's plants and vegetables are grown here.

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And on the edge of Spalding

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is Britain's oldest and biggest horticultural market,

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Spalding Auction House.

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This one, that one, that one.

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He grows a few varieties, then.

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It's been going an impressive 70 years

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in this heartland of British horticulture.

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People come people come from a radius of 50, 60 miles here today.

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Some really nice stuff, yeah.

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Nice bit of colour. Good value for money on that.

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10p to 20p per plant could make a lot of difference.

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The auction happens three times a week, come rain or shine

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and often attracts as many as 40 buyers.

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Now including wonky peppers.

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They all taste the same, don't they?

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There are two separate auctions today -

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a veg auction, selling over 1,000 bags and boxes of veg.

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Yes, please. Thank you.

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And a horticultural auction,

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selling 16,000 flowers, plants, and shrubs.

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-Hello, how are you?

-I'm fine, thanks.

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It takes two auctioneers to do the selling.

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-Is it working all right, this week? Because...

-Well, I don't know.

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It was going a little bit funny earlier.

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Claire Pearson on veg.

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Most of the produce we receive

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will have been either cut that day,

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or the previous day. So it is very fresh.

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And Ady Williams on plants.

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The most important thing is knowing your customers

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and knowing what you're selling.

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When you're actually lining up a trolley of plants,

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you know who's going to be bidding for those,

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and what sort of money they're looking to pay.

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So you've virtually know you've sold it before you do.

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-It's a ginseng plant, look.

-Oh, right.

-All swollen roots.

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-That's unusual, isn't it?

-It's a bonsai.

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-Indoor or outdoor?

-Indoor.

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Claire's veg auction is a vital market

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for the region's many smaller growers.

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Look at these, look.

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Lots of the local farmers are quite small.

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They only have a few acres,

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so they're not big enough to sell to multiples.

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This is the perfect outlet for them.

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BELL RINGS

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Time for the auction to begin.

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Morning, everybody.

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-Morning, Claire.

-Did you miss me last week?

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-Who?

-Thank you, Mr Hazell.

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Everything is fresh and must all be sold before the auction is over,

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because it won't be fresh tomorrow.

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We could have 500 lots.

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So we do move through an awful lot of produce.

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We have to go pretty quickly.

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We're on a time limit.

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We have to start at 11:00 and have to be done by 12:30.

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Now we have the sprout stalks.

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These are in fives. Five lots on offer.

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Stop me at £1. £1 bid.

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1.10, 1.20, 1.30.

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1.40. £2.

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2.10, 2.20.

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The veg is being sold to a range of local buyers,

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mostly purchasing for their own shops, restaurants or market stalls.

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2.80 right at the back.

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Any further bids? We're at 2.80.

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Are you bidding, sir? No.

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2.80 then. Right on the back row.

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There's a lot to sell and a need for speed.

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So the auctioneers are moved around on mobile platforms,

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like Wimbledon umpires on wheels.

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When we do the selling, we're sat on a rostrum which is about

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five, six foot up in the air.

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And it is a bit unique because, at other places,

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we'll bring the goods in front of a fixed station.

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But we are not, we are portable.

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At the heart of this auction

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is quality veg from highly experienced producers.

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If you want to buy, you just buy.

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We've got a good relationship with all of our growers.

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They're fairly regular and some of them put in every single sale,

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so they know we're going to do a good job.

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I really would like to start at £2 today.

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All right, after you, keep going.

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They don't come much more regular than seller John Dix.

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He's been bringing his produce here for nearly four decades.

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They are good stuff, whoever they are.

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There's not that many local markets on a Wednesday, see,

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so people can come.

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They come from a long way away here, you know.

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John has nearly a tonne of potatoes for sale today.

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But there's a UK potato glut right now, so he's worried.

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It's a bad year to sell potatoes, because such hellish yields.

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I mean there is talk that

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some of the growers are not even going to lift them.

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Some of the bigger growers.

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Probably an average yield will be 20 tonnes per acre.

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Some of these fellas, this year, are talking about 30.

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But John thinks he'll beat the glut, because the spuds he grows,

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Maris Pipers, are, in his view, irresistible.

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South Lincolnshire Maris Piper is definitely,

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definitely the finest chipping, eating potato in all of the world.

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And that's a fact, sir.

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But he needs good prices,

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because his sales at the auction produce most of his income.

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John lives with his wife Jackie just six miles from Spalding.

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They've been farming their 100 acres here for the past 40 years.

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Jackie and myself do try to do as much as we can ourselves

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because that really is, to me,

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that's what a smallholding always was, you know,

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man and wife working together.

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Like many smallholders,

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they grow a variety of crops throughout the year.

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The field we're in now is sprouting broccoli.

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We grow seven different varieties.

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Its maturity ranges from basically now

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until next May.

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It's a beautiful, beautiful thing to eat.

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Eat it how you want.

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Beautiful. Tastes beautiful.

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But John's biggest passion is his potatoes,

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and there's only one variety that counts.

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There variety we grow is always Maris Piper.

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I've never, ever had a bad comment on the taste, or anything to do with...

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South Lincolnshire Maris Piper, not just ours,

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but South Lincolnshire Maris Piper.

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Again, I'm very biased, obviously. I'm going to be, aren't I?

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We should be ready to start grading, then, ready for tomorrow.

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That's hope they make some money. You never know your luck.

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First introduced in the mid-1960s,

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Maris Piper has become a firm British favourite for chips,

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roasties and mash.

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It's got a beautiful taste.

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Easy to chip for the fish and chip shops, on a commercial basis.

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Baked potato.

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It's just like cream, without cream on it.

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It's the ultimate taste.

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John and Jackie harvested all these potatoes about a month ago.

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They take them in batches to the auction each week,

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so they can keep their customers supplied throughout the winter.

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The grading machine begins by sifting out spuds

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that are too small to sell.

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Jackie then inspects each one to double-check quality

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before being bagged up by John.

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Then onto the pallet.

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Now, in the real modern farming world,

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this would be stacked automatically.

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The only automatic thing about this pallet stacker is me.

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The couple harvest about 100 tonnes of Maris Piper every autumn.

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-Take that one across the bottom.

-That's it.

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And keep them cool, dark and protected from frost

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under a special potato blanket.

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Put that one up a bit.

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But farming can be an unpredictable livelihood

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and, for John, it never stops.

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I actually had a couple of big tractor expenses this year,

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so you've got to keep earning, as any business has.

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You never know what's round the corner, really.

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We all understand the nature of trade and trading.

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You can't always have the top dollar.

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You can't always win, you know.

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And with the UK potato glut causing low prices,

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the auction could be challenging for John.

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No, no, no. No, no!

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This last year was a very good price...

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..for potatoes, last year, because there was just not the crop.

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But always, when that happens, you're in trouble the next year.

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Because everybody jumps in and too many grown.

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The load that I will take tomorrow, I would hope

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for it to gross out between £120 and £150 for the load,

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which is good, you know.

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If we meet that target, I'll be overjoyed.

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On we go.

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Just one little box.

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You've picked the dodgy trolley, haven't you?

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So are we on number 980?

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Yeah. 89460.

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John Dix takes his produce to be sold at Spalding

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twice a week through the winter.

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The reason that Spalding auction, in my opinion,

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is still so very popular,

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as it certainly is - fresh produce, knowing where it's come from,

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knowing where it's grown and they can trust the product.

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He's brought almost a tonne with him,

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loaded in ten kilo and 25 kilo bags.

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He's got a reserve of £1 for the smaller bags

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and £1.80 for the larger ones.

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We all put a reserve price on.

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Which I do. A low reserve, because I want the product to go.

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For John, it's as much about pride as it is about prices.

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So he takes his opportunity to check out the competition.

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I like to have a look around before I go away,

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just to see what the opposition's putting up front today.

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So I can judge whether I'm doing right or wrong on the sales, really,

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you know. It's my own little research.

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Despite this year's potato glut,

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John's spotted something that's cheered him up.

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There are very few Maris Pipers here.

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There's not too many.

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I don't know how many Maris Piper growers are in here,

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but there's probably only a couple

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and you can see there's quite a lot of potatoes in.

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This year, there does seem to be a shortage of Maris Piper.

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Because it's a very difficult potato to grow.

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I mean, some of these spuds,

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you chuck down in the field and they grow on their own nearly.

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But Maris Piper will get every mortal affliction

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that Jesus can throw at it.

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And unless you're ready for it, you'll get caught out.

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So there you go. It's a difficult one to grow, but, this year,

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it's definitely reaping a benefit.

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It's selling quite well.

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I'm not going to say too much,

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because that might fall to bits today, but we'll see.

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-Right, here you are then, Ian.

-Good morning, Mr Dix.

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Yeah, do the best you can and don't mess about today.

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All right? Get shot on them.

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-Thank you very much.

-Thank you. See you tomorrow.

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Like many sellers, John won't be staying at the auction,

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because he is keen to get back to work.

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He'll find out what his produce gets after the event.

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It's pointless hanging around.

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They've got our reserves, we trust them,

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we trust the auctioneers and what's the point?

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Crack on, go home, do something else.

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So, for John, it's now a wait to see if the buyers at the auction

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love his Maris Pipers as much as he does.

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Got a bid here at £5.

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Any further bids?

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John's potatoes are about to go under the hammer.

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Spalding buyers have their own codenames,

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so the likes of Mr July and Mr Mash are getting ready to do battle.

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We'll move along now to the Piper.

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Maris Piper. In the ten kilo bags.

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40 on offer. Stop me at £1.

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£1 bid. One, 1.10, 1.10.

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1.10 on my left. 1.10...

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First up are the 10K bags.

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John was hoping for a minimum of £1 each.

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Anybody else, 1.40? 1.50. 1.50, just here.

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Just in front of me. Do you want to go again, sir, on the back?

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1.50.

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I'm taking this bid at 1.50.

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Mr July. Five bags.

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He's got his price.

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But the bidder only wants five bags.

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The remaining 35 are offered back to the losing bidders.

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1.50 he bids me.

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1.50. Any advance on 1.50?

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Do you want to go again, sir? 1.50.

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If they aren't taken, they might be going back to John.

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I've got a bit at the back of the room for 1.50.

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Team clears.

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A bidder steps up.

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And clears means that he's bought all of them.

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Next up is the larger 25K bags.

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John's brought 20 to sell and has set a low reserve of 1.80 per bag.

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25 kilo bags.

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20 on offer. Start me at 2.50.

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2.50 bid, thank you.

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Got the bid just in front of me. 2.50.

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Anybody else bidding? 2.60.

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Thank you, sir. 2.60.

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Any more bids.

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We are at 2.60.

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I can't see any more hands, can you?

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2.60. Mr Mash.

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The winning bidder for John's spuds pays 2.60 for each bag.

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But it seems he also doesn't want the whole lot.

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Ten to Mr Mash.

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Five to Mr Margin.

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Five left. Who's in for the last five?

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Anybody?

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Nope. On we move, then.

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Thank you, Mr Margin, we're clear.

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It's good news for John.

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His Maris Pipers have done him proud as he's sold all his bags.

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Tonight, he'll get the total figure.

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2.20. 2.30 here.

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2.30.

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With its huge flat fields and rich soil,

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Lincolnshire is Britain's most important county for growing.

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A quarter of all UK veg production happens right here.

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And, in some areas,

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nearly one in four of the population work in agriculture.

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Agriculture and farming is the lifeblood of this area.

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Everything revolves around it.

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Nearly every business that you deal with has got something to do with

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agriculture, even if you go...

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..to the bank,

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there's an agricultural manager for the area from each bank.

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Food and farming contributes a mighty £2.5 billion

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to the local economy,

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making it the third most important business in the region.

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Growing has always been hugely important here

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and Spalding veg auction was founded in 1948,

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as a hub for buying and selling the region's output.

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In the mid-90s,

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the market outgrew its town centre location and moved here

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to the outskirts of town.

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But it remains the beating heart of the county's agri-business.

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We have buyers come here from all over the country

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because they know the product is fresh.

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They can see it with their own eyes.

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Two to Mr Claw.

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Cromer clears. We have two more boxes.

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Anybody else bidding? 1.50.

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Cheers, all.

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The auction tradition for bidders to have codenames goes back some years.

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At 90 bid. I thought you were thinking about bidding, Mr Monster.

0:18:010:18:05

It's a way to avoid the market mixing up clients

0:18:050:18:08

with similar surnames.

0:18:080:18:10

At 95p.

0:18:100:18:12

July.

0:18:120:18:14

But, in the cloak and dagger world of the auction,

0:18:140:18:17

it also allows buyers to operate less obtrusively.

0:18:170:18:20

When you first register with the auction house, you are given a name.

0:18:210:18:25

I was very fortunate because I'd filled my form out correctly and neatly,

0:18:250:18:29

I was allowed to pick my name, so we picked Halo.

0:18:290:18:32

We're still going up here at 1.65.

0:18:320:18:34

Mr Halo.

0:18:340:18:36

They have bidding names, so that has been a challenge,

0:18:360:18:39

learning all of those.

0:18:390:18:40

And the highest bidder will probably...

0:18:420:18:45

I'll say it's Mr whoever wins the bid and they'll go like that.

0:18:450:18:50

And that's how many they want to buy.

0:18:500:18:52

Or whatever.

0:18:520:18:54

Sprout stalk. These are from our finest grower.

0:19:000:19:03

Let's not muck about. 1.50.

0:19:030:19:05

Hold it there, mate.

0:19:050:19:07

I changed the fertiliser this year.

0:19:070:19:10

We did, actually.

0:19:100:19:11

It's not just sellers who rely on the auction for their livelihoods -

0:19:120:19:17

many of those who buy here need to source quality veg from Spalding

0:19:170:19:21

to keep their businesses running.

0:19:210:19:23

Selling then.

0:19:250:19:27

Buyer James Dawson owns a fruit and veg stall in Scunthorpe.

0:19:270:19:31

The auction is vital for him to keep his stall going.

0:19:310:19:35

But he also needs to pay low prices

0:19:350:19:37

to have any chance of making a profit.

0:19:370:19:40

People do tend to prefer to buy locally grown vegetables,

0:19:410:19:45

especially if it's got the word Spalding attached to it,

0:19:450:19:49

or it's grown in that area.

0:19:490:19:50

It does seem to sell better.

0:19:500:19:52

Low prices at auction also have a positive impact on sales,

0:19:520:19:56

so they're doubly important.

0:19:560:19:59

I'm quite reliant on Spalding auction. Price comes into it.

0:19:590:20:02

If I pay less at the auction,

0:20:020:20:04

then the customer pays less on the stall

0:20:040:20:07

and that way I sell a little bit more.

0:20:070:20:09

Hi there, are you all right?

0:20:160:20:18

James's stall is 70 miles away from Spalding

0:20:180:20:21

at Scunthorpe market.

0:20:210:20:22

Anything else I can get you? Just that, yeah? Just 95.

0:20:220:20:25

His family have traded at the market here

0:20:250:20:29

for half a century and James started off on a family plant stall

0:20:290:20:34

before venturing into veg.

0:20:340:20:36

The opportunity came up for the stall,

0:20:360:20:38

which has always been pole position,

0:20:380:20:40

one of the best looking stalls on the market.

0:20:400:20:43

So when that came available, I took the opportunity.

0:20:430:20:45

It is all a bit new to me, really.

0:20:450:20:47

I never used to like veg, really, as a kid, but, yeah,

0:20:480:20:52

I can't get enough of it, really, now. Yeah.

0:20:520:20:54

Pretty much everything James sells is from the Spalding auction.

0:20:550:20:59

His customers love the quality.

0:20:590:21:02

But James knows he has to be very careful with prices.

0:21:020:21:05

There you go.

0:21:050:21:07

Supermarkets have had a huge impact on market traders like James.

0:21:070:21:11

If his prices are too high, he risks having no customers.

0:21:110:21:16

Pop them in there. It's all right.

0:21:160:21:18

Five for a pound.

0:21:180:21:19

The economic superstore of the stall are stark.

0:21:190:21:23

Almost all the income from the weekdays

0:21:230:21:25

is needed to cover overheads.

0:21:250:21:27

So he needs a good day on Saturday and low prices at auction

0:21:270:21:32

if he's to pay himself a wage at all.

0:21:320:21:35

Monday to Friday, that just about covers wages for the week,

0:21:350:21:40

rent, and fuel expenses.

0:21:400:21:43

And it all really hinges on how good a Saturday we have

0:21:430:21:46

to whether I actually draw a wage,

0:21:460:21:49

but the more keen the prices I pay at the auction,

0:21:490:21:52

that can make a difference, sometimes, yeah.

0:21:520:21:54

There you go. Sorry?

0:21:540:21:56

I'm just wondering why them carrots look like that.

0:21:560:21:59

-Well, they're like red ones.

-Oh.

-Nice. Sweet. Yeah.

0:21:590:22:02

That is one of the main reasons why I do buy a lot of my

0:22:020:22:06

stuff of the auction. It is cheaper than the wholesale market.

0:22:060:22:09

Is that right? There you go, then. Thank you.

0:22:090:22:12

Prices tend to be at least 25% cheaper, I would say,

0:22:120:22:17

even when I'm buying the best quality stuff from there,

0:22:170:22:20

it always works out cheaper than the wholesalers.

0:22:200:22:23

There you are, look, there's a good 'un.

0:22:230:22:25

At auction, James has to juggle two competing priorities.

0:22:250:22:29

He has to get stock, or he can't run the stall.

0:22:290:22:32

Thank you, that's lovely.

0:22:320:22:34

But he can't pay too much for anything,

0:22:340:22:36

or he'll have no chance of making a profit.

0:22:360:22:39

On we go, then, to the cabaret.

0:22:440:22:46

No, we won't sing today.

0:22:480:22:50

We sell a lot of the time and everybody wants the big 'uns.

0:22:500:22:53

So there's a lot at stake today for young James.

0:22:540:22:58

He needs the highest quality for the lowest prices.

0:22:580:23:01

I've arrived with an empty van,

0:23:020:23:05

so a successful day would be

0:23:050:23:06

I can fill it and go home with some bargains.

0:23:060:23:09

The canny young stallholder, bidder name Magnolia,

0:23:110:23:15

plans to use his knowledge of how the auction works to his advantage.

0:23:150:23:19

He wants leeks, but he treads carefully.

0:23:200:23:24

Next we have the leeks.

0:23:240:23:25

These are in four and a half kilo boxes.

0:23:270:23:30

Ten boxes on offer.

0:23:300:23:32

Most lots at the auction consist of multiple bags, or boxes,

0:23:320:23:36

of the same vegetable from one supplier.

0:23:360:23:38

If the winning bidder only wants part of the lot,

0:23:400:23:43

the auctioneer will offer the rest to others who have also bid.

0:23:430:23:46

Let's start these of at 2.50.

0:23:470:23:50

Bid. Thank you.

0:23:500:23:51

2.50. 2.60. 2.70. 2.80.

0:23:510:23:53

James offers £2.50 straightaway, but bids no more,

0:23:530:23:57

allowing someone else to win the bidding.

0:23:570:23:59

£3, on my left-hand side.

0:23:590:24:02

£3. 3.10. 3.20.

0:24:020:24:03

Lady's bid at 3.20. 3.30, now, sir.

0:24:030:24:06

3.30 just in front of me.

0:24:060:24:08

3.40 now. Thank you.

0:24:080:24:09

3.40 on my left-hand side.

0:24:090:24:11

3.40. Any further bid?

0:24:110:24:13

I'm at 3.40.

0:24:130:24:14

Beaver.

0:24:140:24:16

Three to Beaver.

0:24:160:24:18

So only three of the ten boxes have gone.

0:24:180:24:21

The rest will be offered to the next highest bidder at the price they bid.

0:24:210:24:26

-Mr Sharp?

-Three, please.

0:24:260:24:28

Three to Mr Sharp.

0:24:280:24:29

One to Hay Green.

0:24:290:24:30

-What's left?

-Magnolia.

0:24:300:24:32

Winner at 3.40 and we've got three left. Three to Magnolia.

0:24:320:24:34

Three to Magnolia. Thank you, sir.

0:24:340:24:36

We go to the rainbow carrots.

0:24:360:24:38

So James pays 2.50 each, his original bid,

0:24:400:24:44

for four boxes of leeks.

0:24:440:24:46

While the top bidder paid 3.40 a box.

0:24:460:24:49

James uses the same technique to get some bargain carrots.

0:24:510:24:55

Would you like three, Mr Magnolia?

0:24:550:24:57

Thank you. Magnolia clears.

0:24:570:24:58

And a host of other veg.

0:24:580:25:00

Carrots, peppers, cauliflowers.

0:25:010:25:04

Four to Mr Magnolia.

0:25:040:25:06

Did you want to take five? He'll take five.

0:25:060:25:07

Thank you. He'll clear.

0:25:070:25:10

It might seem that sellers are losing out, but this method,

0:25:100:25:13

known as under bidding, is designed to ensure that everything gets sold.

0:25:130:25:19

We always try to get the best prices we can for the vendor,

0:25:190:25:22

but, sometimes,

0:25:230:25:25

it's best to sell it at a slightly lower price

0:25:250:25:28

if we know we can clear the product,

0:25:280:25:31

because it's not going to last - it's fresh produce.

0:25:310:25:35

Next are the Tundra.

0:25:360:25:37

These are in sixes.

0:25:370:25:38

30 on offer. Let's go 1.50.

0:25:380:25:40

And there is always good old-fashioned opportunism.

0:25:400:25:44

He's not bidding at all on these cabbages.

0:25:440:25:47

I'm at 1.80, then.

0:25:470:25:48

Any further bids?

0:25:480:25:49

Seven. Ten to Mr Seven.

0:25:500:25:53

One to Canoe.

0:25:530:25:54

Four to Margin.

0:25:540:25:55

That's 15 sold.

0:25:560:25:57

-Half gone.

-But when he realises there's some left,

0:25:570:26:01

he jumps in with a cheeky low bid.

0:26:010:26:04

All 1.50.

0:26:040:26:06

Let's move on to the next lot, then.

0:26:060:26:07

Sorry? Mr Magnolia, would you like some?

0:26:070:26:10

-1.50.

-Oh, they break your heart with this, don't they?

0:26:100:26:14

How about 1.60, sir?

0:26:140:26:15

-Why not?

-He goes 1.60. 1.70 now, you have competition.

0:26:150:26:18

1.70 just in front of me.

0:26:180:26:20

You know how it goes.

0:26:200:26:21

1.70.

0:26:210:26:23

But he's gone too low.

0:26:230:26:25

Another bidder swoops in, ups the bid by 20p and wins.

0:26:250:26:30

Cleared to Mr Chisel.

0:26:300:26:32

Outmanoeuvred, James loses the cabbages.

0:26:320:26:36

Now we're going to the Stemster.

0:26:360:26:39

Next, an all-rounder potato called Stemster.

0:26:390:26:42

25 kilos.

0:26:420:26:43

By going to go 2.50 again.

0:26:430:26:45

2.50 bid. 2.60, 2.70 at the back. 2.80, now.

0:26:450:26:48

James needs spuds for his stall, so this time he's taking no chances.

0:26:480:26:52

Do you want to go again, sir, at the back?

0:26:520:26:54

No. Three. Are you bidding, sir, no?

0:26:540:26:56

£3. I'm with you, sir.

0:26:560:26:58

-Magnolia?

-Usually, before the bidding takes place,

0:26:580:27:02

you've made your mind up how many you would want,

0:27:020:27:05

if you are the winning bidder.

0:27:050:27:07

And you've also set a top price in mind,

0:27:080:27:11

because you know what you want to sell it out at,

0:27:110:27:14

so it's just a case of trying not to get carried away,

0:27:140:27:17

because that's quite easy to do.

0:27:170:27:19

Look at all the anticipation.

0:27:210:27:23

With his livelihood at stake, James has to work hard to ensure

0:27:240:27:28

he gets his vegetables cheap enough to make a profit

0:27:280:27:31

on his stall this week.

0:27:310:27:32

We're going to start them off 1.50. Bid.

0:27:320:27:34

He'll need to buy a lot more veg before the auction is out.

0:27:340:27:38

Six miles away, potato grower John Dix is making that call.

0:27:480:27:52

Eager to find out how well his precious Maris Pipers did

0:27:540:27:57

in the auction.

0:27:570:27:58

Yeah.

0:28:000:28:01

Oh.

0:28:020:28:03

That's good. That'll be the bigger ones.

0:28:080:28:11

Yeah. That's very good, thank you.

0:28:110:28:12

Yeah, cheers, bye. See you Monday.

0:28:130:28:16

The smaller bags were 50% above my reserve price.

0:28:160:28:20

And the larger bags were 33% above my reserve price.

0:28:220:28:28

So I'm very happy with that, so happy days are here again.

0:28:290:28:32

Roll on Monday.

0:28:320:28:34

The ten kilo bags were £1.50

0:28:340:28:36

and the 25kg bags

0:28:360:28:40

were £2.70.

0:28:400:28:41

I'm very happy, very pleased about it.

0:28:410:28:43

I may even have a couple of beers tonight

0:28:430:28:45

but I would have had them whether the price was up or down!

0:28:450:28:48

So an excellent result for John at auction,

0:28:520:28:55

well above what he hoped for and a welcome increase in income -

0:28:550:28:59

for this week, at least.

0:28:590:29:00

We Brits love our potatoes.

0:29:040:29:07

They're worth over £1 billion a year to our national economy

0:29:070:29:10

and nearly 30% of the national crop is grown here in eastern England.

0:29:100:29:15

And the number one UK potato?

0:29:160:29:19

It's that relative newcomer the Maris Piper.

0:29:190:29:22

Lincolnshire has seen many potato varieties come and go

0:29:260:29:29

over the last 100 years or so.

0:29:290:29:31

The King Edward has probably been the best survivor.

0:29:330:29:37

Still eaten now, well over a century since it was first introduced.

0:29:370:29:41

Potatoes need great soil and there's plenty of that here.

0:29:430:29:47

Spalding, the soil is very good, nice silt soil.

0:29:490:29:52

All of the area around Spalding,

0:29:520:29:54

a lot of potatoes and greens are grown.

0:29:540:29:57

The soil is really good, because it never really dries out.

0:29:580:30:01

It always holds quite a bit of moisture.

0:30:010:30:05

And it's so easy to work.

0:30:050:30:06

The rich soil is good for flowers, too.

0:30:080:30:11

Tulip growing was once big business here.

0:30:110:30:13

The industry is much depleted - gone to Holland and elsewhere.

0:30:150:30:19

But flower growing on a big scale

0:30:200:30:22

remains key to Lincolnshire's agri-economy.

0:30:220:30:25

So the plants are every bit as important

0:30:270:30:30

to the auction house as the veg.

0:30:300:30:31

At 80p. At the back of the room, sir, at 90.

0:30:390:30:41

You're being told off, Mrs Wisbech.

0:30:410:30:43

I'm glad it's not just me that gets told off.

0:30:430:30:46

Auctioneer Ady's horticultural sale is going great guns

0:30:470:30:51

with about half the 16,000 plants, shrubs, and trees already sold.

0:30:510:30:56

43 bid. 44. 44.

0:30:570:31:00

With a resigned look on his face, Dixon.

0:31:000:31:03

There's about 30 buyers here today, from market stalls,

0:31:030:31:07

garden centres, and independent shops throughout the county.

0:31:070:31:10

Among the big guns is Charles Stubbs -

0:31:130:31:17

a man with a serious business empire,

0:31:170:31:19

but who always finds time to come to the auction.

0:31:190:31:22

Before buying a plant,

0:31:220:31:24

it's very important to see it

0:31:240:31:26

and it's something you need to touch

0:31:260:31:29

and feel and smell.

0:31:290:31:31

Going to the auction and getting there early, to make sure that you

0:31:330:31:37

look at the product

0:31:370:31:38

and make sure it's a quality that you want to buy

0:31:380:31:41

is still very important.

0:31:410:31:43

It's not something you can do over the internet.

0:31:430:31:45

Now we're going to azaleas. There's two lots of 12.

0:31:450:31:48

With a chain of ten garden centres to keep supplied,

0:31:480:31:52

Charles needs to buy around 4,000 plants today.

0:31:520:31:55

But margins are tight, so the price must be right, too.

0:31:570:32:00

At 1.60. I can't see movement at the back.

0:32:010:32:04

Porter.

0:32:040:32:05

The flagship garden centre of Charles's empire is at Brigg,

0:32:120:32:16

about 65 miles from the auction.

0:32:170:32:19

They started trading here nearly 20 years ago.

0:32:220:32:24

My passion has always been plants.

0:32:260:32:28

I opened my first garden centre in 1990.

0:32:280:32:31

We've now built ourselves to a chain of ten.

0:32:310:32:34

We ought to try and bring a bit more colour through here.

0:32:340:32:37

Working in this world was always Charles's dream.

0:32:380:32:41

I was probably only 11 or 12 when I sold my first plant.

0:32:420:32:46

I was literally outside mum and dad's house, sat on the roadside,

0:32:460:32:50

selling conifers, eggs, and bags of potatoes.

0:32:500:32:54

That really gave me a bug for the industry.

0:32:540:32:57

I've got a few pound in my pocket and I thought I'd won the lottery.

0:32:570:33:01

I employed my first person when I was 14,

0:33:010:33:04

so I would look after the business at weekends

0:33:040:33:07

and they would do it in the week.

0:33:070:33:09

See if we've got some more stock.

0:33:090:33:12

From those small beginnings,

0:33:120:33:13

he's built one of the region's biggest horticultural businesses.

0:33:130:33:18

For me, running a garden centre isn't just about numbers,

0:33:180:33:21

it's about making the day a fun place to work,

0:33:210:33:25

a fun place for people to come out.

0:33:250:33:27

From the children's train, to the full-size maze,

0:33:330:33:37

Charles's vision is to make his garden centres an experience.

0:33:370:33:41

The latest new attraction - dinosaurs.

0:33:430:33:46

The dinosaurs here,

0:33:500:33:51

some of these were bought from a bankrupt crazy golf course.

0:33:510:33:56

My team thought I was mad and still do,

0:33:560:34:00

but I think it gives it a real feel

0:34:000:34:02

and gives our customers something to smile about.

0:34:020:34:05

We get a lot of visitors coming.

0:34:070:34:09

They can be here three, four, five hours, just to walk round.

0:34:090:34:12

They do love the experience.

0:34:120:34:13

The experience does its job, bringing in customers to buy plants.

0:34:150:34:20

Plants are still a huge part of our business,

0:34:200:34:22

that's still the core of a garden centre.

0:34:220:34:25

We sell anything from bedding, to trees, to house plants.

0:34:250:34:29

The range of plants is still very vital to the survival

0:34:290:34:32

of a modern garden centre.

0:34:320:34:35

I'm just filling up...

0:34:350:34:36

..my benches after a busy day. These benches were full yesterday.

0:34:380:34:42

Despite the time of year,

0:34:480:34:50

business at Brigg is brisk

0:34:500:34:53

with around 4,000 customers visiting today.

0:34:530:34:55

Stock needs to be replaced quickly, so the auction is vital.

0:34:570:35:01

To have had a successful day at the auction, um, yeah,

0:35:020:35:06

I need to have bought probably two or three vanfuls.

0:35:060:35:09

And that means buying the right product

0:35:100:35:13

at, hopefully, a bargain price.

0:35:130:35:15

This week, I'm hoping we'll buy some wreaths,

0:35:160:35:18

there'll be some good planted bowls,

0:35:180:35:20

there'll be some good house plants in there.

0:35:200:35:23

It still gives me as bigger buzz now as it did do 30 years ago.

0:35:230:35:27

I still love getting a bargain.

0:35:270:35:29

95. It's a Leicestershire bidder, ladies and gentlemen.

0:35:320:35:35

Lovett. That's it, Miss Lovett clears.

0:35:350:35:38

Charles, bidder name to WGC for Woodthorpe garden centre -

0:35:380:35:43

another in the empire -

0:35:430:35:45

needs to buy 4,000 or so plants at the auction today.

0:35:450:35:48

Found on the front row.

0:35:480:35:50

So he'd better get stuck in.

0:35:500:35:53

Lot number nine is another individual lot...

0:35:530:35:55

And he's off, bidding 70p a plant on some white cyclamen.

0:35:570:36:02

-70.

-But he's up against rival regular buyer Chris Porter.

0:36:020:36:06

Selling now at 80p. Mr Ray Manning.

0:36:060:36:09

And they both lose.

0:36:090:36:10

Not doing very well today.

0:36:110:36:14

-Plenty of time.

-There's plenty of time. Yeah.

0:36:140:36:17

Seven lots of six holly wreaths.

0:36:170:36:18

That's what you're bidding for, ladies and gentlemen.

0:36:180:36:20

Were going to start the bidding offers £6.

0:36:200:36:22

I think will make more bids. £6.

0:36:220:36:24

Chris bids on the holly.

0:36:240:36:25

6.60. 6.80. £7 bid.

0:36:250:36:27

So does Charles.

0:36:270:36:29

Both raising the bid, ladies and gentlemen. At 7.20.

0:36:290:36:32

Gentleman bidders are out now.

0:36:320:36:34

Mrs Wisbech.

0:36:340:36:36

Two lots for Wisbech.

0:36:360:36:37

Do you want to bid £7, WGC?

0:36:380:36:40

Two, please. Charles kept them for what he bid, £7.

0:36:400:36:44

How about you at 6.80, Mr Porter?

0:36:440:36:46

-Yes, please.

-Clear? How about that.

0:36:460:36:48

But rival Chris Porter gets the rest at what he bid - 20p less.

0:36:480:36:53

I hate it when he buys cheaper than me.

0:36:540:36:57

Time for Charles to get his game face on.

0:36:570:37:00

-They're nice.

-Yeah, they are.

0:37:000:37:02

Calluna trio. Three colours in a pot.

0:37:020:37:05

The tricoloured heather takes his fancy and he jumps in.

0:37:060:37:09

I'm bid 65.

0:37:090:37:10

At 75. Lancashire buyer, ladies and gentlemen.

0:37:100:37:13

WGC, 80 bid. Now you're in the limelight, sir, five.

0:37:130:37:16

At 85. You're out in the spotlight, sir. 90. That's it, sir.

0:37:160:37:19

But another rival bidder's in there, too.

0:37:190:37:21

And 95, but you've got competition, WGC.

0:37:210:37:24

At 95p. Don't be beaten, WGC.

0:37:240:37:27

Charles holds back.

0:37:270:37:29

At 95p.

0:37:290:37:30

July. And Mr July gets it.

0:37:310:37:34

Small lot for July.

0:37:340:37:36

But it's not over.

0:37:360:37:37

Would you like to big one at 90, WGC?

0:37:370:37:39

-Thank you.

-He takes the big lot at 90.

0:37:390:37:41

The only bidder.

0:37:410:37:43

As underbidder, Charles gets the bigger lot at 90p a plant.

0:37:430:37:48

Now Charles really gets on a roll.

0:37:480:37:50

WGC.

0:37:500:37:51

Buying baskets...

0:37:510:37:53

At £8.

0:37:530:37:55

WGC.

0:37:550:37:56

Lot number 9, at £2 for the 10, bid.

0:37:560:37:59

-It's WGC.

-..and buckets.

-4.75.

0:37:590:38:01

It's WGC.

0:38:010:38:04

-Thank you.

-WGC has cleared.

0:38:040:38:06

Even these reindeer pots can't throw him off course.

0:38:060:38:09

Oh-ho!

0:38:110:38:12

Slippery characters.

0:38:130:38:15

By the time he's done, he's spent a little over £4,000.

0:38:150:38:19

Lots seven and eight.

0:38:190:38:21

Got the volume he needed and, above all, some bargains.

0:38:210:38:25

-WGC.

-Really nice stuff.

0:38:270:38:29

Yeah. Nice bit of colour. Good value for money on that.

0:38:290:38:33

They were just over a pound.

0:38:330:38:34

I'll probably sell them for about five.

0:38:340:38:36

Today I think I've generally bought well.

0:38:370:38:40

A couple of things I've may be paid a little bit too much for,

0:38:400:38:42

but very happy how the day's gone.

0:38:420:38:44

Yeah. There should be some good deals for us and our customers.

0:38:440:38:48

Charles bought nearly 4,500 plants, pots,

0:38:510:38:55

trees and shrubs today.

0:38:550:38:57

About two vans' worth.

0:38:570:38:59

Enough to keep his garden centre empire well supplied.

0:39:010:39:04

For the next few days, at least.

0:39:060:39:08

We're moving on to the celeriac.

0:39:150:39:16

We've got 18 by 6.

0:39:160:39:20

The veg auction is drawing to a close.

0:39:200:39:23

Buyer James Dawson still needs some key items

0:39:230:39:27

to keep his market stall going.

0:39:270:39:30

But with margins tight, he needs to buy at low prices.

0:39:300:39:34

-Anybody else?

-Yeah, I've been outbid on a few things, but,

0:39:340:39:38

I'm not going to pay over the odds.

0:39:380:39:40

-Onto the dirty carrots.

-Hopefully, I'll get my carrots.

0:39:400:39:42

Up next are dirty carrots.

0:39:420:39:45

Cheaper because they are unwashed.

0:39:450:39:47

We have the bunches first.

0:39:470:39:50

16 by 12.

0:39:500:39:52

Start me off at £50 bid.

0:39:520:39:53

Thank you. £50. 55. 55, 60. 60, just in front of me at 60.

0:39:530:39:59

Any further bids? We're at 60.

0:39:590:40:01

-Chisel.

-Rather than driving the price up

0:40:010:40:05

by trying to outbid his rival, James drops out.

0:40:050:40:08

As he has before,

0:40:080:40:10

hoping the top bidder won't want all of the lot

0:40:100:40:13

and he'll get what he wants at a lower price as underbidder.

0:40:130:40:17

Five to Mr Chisel.

0:40:170:40:19

-Mr Magnolia, you were the only bidder.

-Five.

-Five he wants.

0:40:190:40:22

And it's worked.

0:40:220:40:23

He's got bunches of dirty carrots at just 60p each.

0:40:230:40:28

That's all for me, thanks.

0:40:280:40:30

He's got what he needs to keep the market stall going

0:40:300:40:34

for another week and he's managed to keep his spending low.

0:40:340:40:37

Hi, boy. Loading figure?

0:40:370:40:39

Yes, please, thank you.

0:40:390:40:40

Today, I mean, I've bought sweet chillies, caulis,

0:40:440:40:47

leeks, onions, potatoes,

0:40:470:40:51

broccoli, lettuce.

0:40:510:40:53

There's more people here on Wednesday,

0:40:530:40:55

so prices are a little bit more expensive.

0:40:550:40:58

But a few things I've missed out on, but there we go.

0:40:580:41:02

Best buy today would probably be caulis, because they're in 12s.

0:41:020:41:06

Normally, their only in sixes

0:41:060:41:07

and so they've worked out cheaper than normal, yeah.

0:41:070:41:11

It's been a good auction for young James.

0:41:120:41:15

He's got the quantity and range of veg he needs,

0:41:150:41:18

but has managed to get it all for less than £200.

0:41:180:41:22

He's bagged enough bargains

0:41:220:41:23

to ensure that he won't just break even this week,

0:41:230:41:26

but should make enough profit to pay himself a decent wage.

0:41:260:41:29

After two auctions, over 1,000 bags, boxes, and nets of veg,

0:41:360:41:41

and more than 15,000 plants, trees and shrubs later,

0:41:420:41:46

today's Spalding market is over.

0:41:470:41:49

Thank you very much for coming.

0:41:510:41:52

We'll see you again next week.

0:41:520:41:54

Thank you, goodbye.

0:41:540:41:55

Really went well today.

0:41:560:41:58

We had all sorts, from small garden centres, market traders,

0:41:580:42:03

people who sell on their gate.

0:42:030:42:05

Luckily, they all turned up today, so it was really good.

0:42:050:42:08

It speaks for itself on how important it is to all the buyers.

0:42:080:42:12

They come from far and wide, all over the country, to go there.

0:42:120:42:15

It was a good day, everybody's happy.

0:42:150:42:17

Didn't have any complaints.

0:42:170:42:18

A lot of people went home smiling.

0:42:180:42:20

It's a tough business and margins are tight,

0:42:230:42:26

but John Dix for one is determined to remain philosophical.

0:42:260:42:30

Always bear in mind that famous,

0:42:320:42:34

famous line from Rudyard Kipling's poem If.

0:42:340:42:38

Success and failure, treat both those impostors just the same.

0:42:380:42:43

Because this week you'll be up, next week you'll be down.

0:42:430:42:46

So let's just take the mean from life and keep living.

0:42:460:42:50

Thank you.

0:42:500:42:51

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