Builth Wells 1 Coast and Country Auctions


Builth Wells 1

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We may live in a digital age,

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but a surprising amount of British trade is still done

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the old-fashioned way...

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-1,200...

-INDISTINCT CALLING

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..at traditional auctions.

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Now's your time to get a bargain.

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These sales may feel like throwbacks to a bygone age,

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but for the buyers and sellers who flock to them,

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they're still the best way to conduct business.

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At 1,600, blow your nose and bid again.

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We'll be visiting the UK's most dynamic traditional markets.

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BELL RINGS

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..selling everything from pigs to cattle,

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sheepdogs to ponies...

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..fish to veg,

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and discovering how they are the heartbeat of rural life.

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There'll be bargains to be had today.

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-4.50.

-Best part of being in an auction.

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Today, we're in Wales,

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at the UK's biggest annual auction of Welsh Cobs,

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the classic British horse breed with a global reputation.

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We'll be meeting the auctioneers in the hot seat...

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At £300...

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To be an auctioneer at an event like this, it's a massive buzz.

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..and following the fortunes of three buyers and sellers...

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It's like being a child in a candy store.

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You know, you want to look at everything.

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It's really exciting.

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..as they experience all the excitement...

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Mine are just going through.

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..and tension...

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At 1,000... Oh, I say.

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..as the hammer falls.

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We're in the ancient market town of Builth Wells on the River Wye,

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in the rolling hills of the Powys in beautiful mid Wales.

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On the outskirts of the town is the Royal Welsh Showground,

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holding a very special auction, held here once a year -

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the Welsh Cob Autumn Sale.

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The buzz, the atmosphere. I really like the atmosphere.

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It's exciting already that we're down here, and you can just feel

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people are bit excited at the beginning of the day.

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-How are you?!

-Yeah, good.

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And you see people you haven't seen sometimes for years.

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It's surprising how the horses bring people together.

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Good girl, good girl.

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500-plus animals here,

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so there's a good selection of animals to suit most people.

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Any prospective purchasers or sellers,

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this is the place to come.

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He's looking more handsome than ever.

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There is no other sale like this anywhere in the world,

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in numbers and in attendance.

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Andrew Elliott has been selling horses at this sale

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for the last 20 years.

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All good? Morning, madam, how are you?

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Andrew Elliott. How do you do?

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Mark, I am your auctioneer for today.

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Over the three days of this sale,

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there will be somewhere in the region of between 5,000 and 6,000 people here.

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They've travelled from the tip of Scotland, they've come up from Kent,

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they've come from Cornwall. There won't be a county...

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There's barely a town in the United Kingdom which won't be represented

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at this sale. And, then, of course, we go overseas, as well.

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So, it's special.

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Well, you'll be fine, you'll be fine. I always say it doesn't matter

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where they are, they sell on their merits.

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They sell on their merits, so...

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Andrew's finishing his first task of the day,

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walking the ground and visiting some of the horses and owners.

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That's fine. As long as I know what the worst-case scenarios are.

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I'm going to try and make you wealthy,

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I'm going to try and make us wealthy.

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-OK?

-You keep trying!

-We'll keep trying. Thank you.

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-Thank you.

-See you later, bye-bye.

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Bye-bye, bye-bye. Bye-bye, bye-bye, bye.

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With the start of the sale fast approaching,

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the pressure is mounting.

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I think it's a bit like being on stage.

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I get stage fright because I have a stammer,

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which thankfully doesn't often present itself on the rostrum,

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but it's always there, and I'm always thinking about it,

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so, yes, I do get nervous. I get stage fright.

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And because I want to keep these people happy.

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Today, Andrew is performing to a maximum capacity crowd.

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2,500 people have turned up,

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bringing much-needed revenue to the local economy.

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Ladies and gentlemen, on behalf of Builth Wells, the warmest, the very,

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very warmest of welcomes to this,

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the 54th annual Autumn Cob Sale,

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here on the good Showground at the Royal Welsh.

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Now, then, quality, performance.

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I don't need to do any more talking here.

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This good fellow will do it all for me.

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A Welsh Cob is one of the UK's native breeds.

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It's a very, very hardy, tough animal.

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2,000 now. 500, I got.

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Six. Seven.

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In the arena, buyers assess the horses in three key ways.

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50. Come on.

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The first thing that a prospective buyer is going to look at

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is blood. By blood, we're referring to breeding.

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What a type to have in this ring.

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Buy the stallion.

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Now, you know what he's produced.

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You've got a great chance to buy a son. Come on.

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Second thing is how it looks.

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The physical attributes of a Cob.

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900. It's your turn.

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50. 1,000.

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But just because it looks good,

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doesn't mean it's going to move well.

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£1,000 in front.

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Sold. 50!

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Buyers want to see the horse's movement

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as it runs around the arena.

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For the sellers, this is a big moment.

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1,200, 1,200.

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Your vendor, his moment of glory in the ring,

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to whether he's going to shine or whether he's going to crash

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and burn, whether it's going to make £100,

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whether it's going to make £10,000.

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His time in the ring is probably no more than two minutes.

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1,200. Come on, ladies.

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1,200.

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He's a bit of a star.

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1,200.

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They take him, you lose him.

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To be an auctioneer at an event like this, it's a massive buzz.

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At 1,400, there it is!

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1-4. First time, sold here.

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Hammer's up. 2-2-3.

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Well done, that team. Thank you, there.

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Seller and breeder Marilyn Beach is a regular here,

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who's hoping to sell four horses at the auction

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to help ensure a solid future for her stables.

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All right, Gran?

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Thank you.

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I really enjoy the sale.

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I enjoy the preparation, I enjoy the day, I enjoy the work,

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and if we stay for the party tomorrow night,

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I'll enjoy that, as well.

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Marilyn has been breeding and training Welsh Cobs

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for the last ten years.

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I think I love everything about horses.

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I always have done.

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They give me peace,

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they gave me purpose, and...

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Well, I just love everything about them.

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SHE CHUCKLES SOFTLY

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Marilyn is keen to maintain good finances at the stables...

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Ooh, sorry, sweetie.

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..so that one day she can hand them down to her granddaughter, Robyn.

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-Is that going to fit her, Rob?

-Uh, this might be a bit big.

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One day, I would hope that, yes, we can pass the reins to Robyn,

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but nobody's going to make her do it.

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She'll do it because she wants to,

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and I'm sure she will want to,

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because once they're in your blood, they're there for ever.

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Marilyn's daughter, Claire, also loved horses, but in 2008,

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she died suddenly at the age of just 43,

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and the stables became a lifeline for the grieving family.

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Robyn adores her horses,

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and she's always been passionate,

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and when she lost her mum,

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then they were her saviour.

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You know, she used to spend hours and hours in the stables with them.

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And, really, they were what sort of what pulled her through

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such a rough time.

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Good girl.

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Sometimes I get tearful,

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and I think I shouldn't be here,

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it should be her mother doing it, but there you are.

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It's how things are, and we just have to make the best of it.

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And I think we do.

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Grandmother and granddaughter are keen to get good prices

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for their horses at auction.

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Three of the animals they're selling are foals

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that Marilyn has nurtured since birth.

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Celtic Prince,

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Kez,

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and Marilyn's favourite, Hattie.

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She's a bit of a character.

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But she's a very pretty foal.

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In fact, she's probably one of the prettiest that we've bred.

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I hope she gets a good home,

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and so the price I would expect to get

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is in the region of £400-500.

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Hello, girl. Oh, you're a sweetie, aren't you?

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You're a sweetie. Yes, you are.

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But the horse they're banking on for a big price

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is an older mare called Lexley Eclair.

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We're hoping to get about 4,000 for her.

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Well, when I sell her, I will obviously cry a lot,

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because I always do.

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Because, you know, I do such a lot with them.

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You're a very special, girl, aren't you?

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Yes, you are.

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At the auction, Lexley Eclair will be ridden by granddaughter Robyn.

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It's important that people see her riding up there,

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otherwise, you start to question - or I do, anyway -

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you know, why isn't it ridden? You know, what's wrong with her?

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Whether she's ridden in the ring or not all depends

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on how she takes the day.

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You know, she's only been riding eight weeks.

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It's a big ask of anything.

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It'll all depend on how...

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You know, how she takes it and how she's coping.

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If she does it all right, then we go in the ring.

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It's a loud old noise, and it's a...

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It's a great atmosphere, it's quite exciting,

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but I don't think they feel the same.

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Sometimes, they're like, "Oh!"

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If everything goes to plan at the auction,

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Marilyn could earn up to £6,000 for her horses,

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and keep the stables that have seen her and Robyn

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through such hard times

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in good shape for the next generation.

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-Where's the trailer to?

-On the back of my car.

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Could you just walk her down and walk her back for me?

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Would that be all right?

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Oh, there's a good boy.

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Oh, bless you, too.

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Big scary world, isn't it?

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At the auction, Marilyn and Robyn

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have 30 minutes to groom and settle Lexley Eclair.

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You will find vendors that are on edge, are nervous.

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A lot of these stock, as well, that we're selling here,

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it's the first time away from home.

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A lot of them have been born and raised and grazed

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on Welsh hillsides.

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They've not seen this amount of people.

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So, then, to bring their stock down to this environment,

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it's a whole new world.

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My biggest worry is the start.

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That first getting them out and riding them around

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and seeing how they take the environment.

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Normally, once they've done that,

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me and the horse are a lot calmer.

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Because she's only a baby, I was quite worried for her,

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but she's taking it really well, to be honest.

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Potential bidders take the chance for a last-minute look at the mare

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before she goes under the hammer.

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She's like, "What are you doing in there?"!

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Had to be quick!

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She's a big girl.

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I think once she's got a bit of muscle in her, as well,

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-she's going to...

-Yeah.

-..she's really going to chunk up a bit.

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Yeah, she is.

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She's caught the eye of a nice family,

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but they'd like to see her out and, uh, ridden.

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Buyers are looking to see what the horse looks like on the move,

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and its temperament with the rider.

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People are quite drawn to her because, obviously,

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she is a beautiful girl,

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but she's actually taking it quite well,

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and she's reacting quite well to the crowd.

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She's quite quiet.

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So, I think she's catching people's eye for the fact that

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she's taking it quite well.

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For a baby, anyway. Come on.

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Today, I'm feeling extremely nervous.

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There's a lot of hustle and bustle.

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I'm hoping that the horse will behave well,

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which is a big ask for such a youngster,

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and that she'll perform to her best,

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and hopefully get a good price, and a good home.

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Mine are just going through.

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-Number nine?

-Yep.

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Marilyn has a reserve price of £4,000 on Lexley Eclair,

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If they don't reach this, they'll be taking her back home.

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Now, then, this is lot number 28 in the ring.

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Lexley Eclair.

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Now then, Eclair is as sweet as her name.

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First bath yesterday, excellent, as she was with the farrier.

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She loves to be made a fuss of.

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Loves her work.

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Granddaughter Robyn is taking the horse around the arena

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to show her off to the crowd.

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2,000 now. From a very, very good stable now.

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2,000, 1,500, 1,000 starter, away.

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At 1,000 now. Yes, I hear the yes. 1,000 I'm bid. Two.

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1,200 the outstanding bid is at.

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1,200 I've got. 1-2, 1-4, 1-6. At 1,600...

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Then nerves start to get the better of the horse.

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At 1,000...

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Oh, I say.

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These horses are supposed to be cool-headed,

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not jumpy and skittish.

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Here we go. At 1,600.

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At 1,800, 2,000 I'm bid now.

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At 2,000 now.

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At 2,000 I've got now.

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2,000 bid. At 2,000 we are bid.

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At 2,000 now. Hammer's heading up.

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At 2,000, take a little one if it helps you.

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At 2,000. Take a little one, two, one.

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The same applies there. At 2,100. 2-1, 2-3.

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2-3.

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2-6, have I?

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2-8. Do you fill it up?

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At 2,800. The blood is worth double this money.

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At 2,800, at the very least.

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It's nowhere near the £4,000 reserve,

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and the horse looks jumpy again.

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At £3,000, then.

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Bidding grinds to a halt.

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Away today, then, at 3,000.

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I'm afraid we won't let her go there. Not sold. Thank you, ma'am.

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Well, the auction was more than a bit of a disaster.

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She's never ever behaved like that at home.

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I think it was just all too much for her.

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A four-year-old. It was just too much.

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Robyn feels rotten.

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She feels really sick, because she rode beautifully,

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she did everything she could do,

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but the horse just wasn't playing ball today.

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With Lexley Eclair unsold,

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all their hopes now rest with the three foals.

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They'll have a chance to try again soon at this three-day

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mid Wales market, the home of the Welsh Cob.

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Are you going to talk to her nice? Hello, beauty.

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-Pretty chilled out about life, isn't she?

-She is!

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The Welsh Cob dates back at least 1,000 years.

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For centuries, they were our national workhorses,

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from transport to farming...

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..and mining.

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But they remain as popular today as they were then.

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They're known for their resilience, their hardiness.

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They're used to living in tough conditions,

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on the sides of hillsides.

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It has a massively passionate, passionate, passionate following.

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Not just from the Welsh,

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not just from the rest of the UK,

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but internationally, as well, worldwide.

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Cobs are exported to around 17 countries worldwide,

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an export trade worth millions of pounds a year to Wales.

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Here we go. Alone with company, loves to please, willing Cob,

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good with the farrier...

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But with the breed so popular,

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the sheer scale of the Autumn Cob Sale presents unique challenges

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for auctioneer Andrew.

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With a crowd this big, how exactly do you spot the bidders?

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1,000 anywhere? 500 I've got. 500's the opening bid.

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This particular sale ring is a massive sale ring.

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You are quite a long way away from your buyers,

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because you need this big ring to allow the animal to show itself off.

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We're looking, in that sale ring there,

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at maybe 2,500 people.

0:18:020:18:04

Now, you will get bidders that will bid to you in the most discreet

0:18:040:18:08

fashion, because they want to keep their powder dry.

0:18:080:18:10

They don't want anyone else to know they're going to be bidding.

0:18:100:18:13

And then you get the very flamboyant bidder, as well,

0:18:130:18:16

who really gives a big flourish and a flash of their bidder's card.

0:18:160:18:21

You have got to tune yourself in, as an auctioneer.

0:18:210:18:25

Thankfully, you've got spotters as well,

0:18:250:18:27

and we couldn't do it on our own.

0:18:270:18:29

We've got other guys and ladies that are looking out where we can't see.

0:18:290:18:34

But you're constantly, constantly looking around

0:18:340:18:38

the whole ring for any bid.

0:18:380:18:40

You can't afford to miss them.

0:18:400:18:42

As an auctioneer, you can't afford to miss them.

0:18:420:18:44

920. Thank you, sir.

0:18:440:18:46

574 over there. Five for the black one at the back.

0:18:540:18:57

She has a lovely temperament and is totally unspoiled.

0:18:570:18:59

She has four straight moving paces,

0:18:590:19:01

and a definite future ridden or fantastic broodmare.

0:19:010:19:03

For many people at the Builth Wells auction,

0:19:050:19:08

buying horses is crucial for their business.

0:19:080:19:11

-Some nice horses going through there, look.

-Yeah.

0:19:110:19:15

It's looking good.

0:19:150:19:16

And especially for buyer Janet Alderton,

0:19:160:19:19

who's at the sale for her disabled riding school.

0:19:190:19:21

It's like being a child in a candy store!

0:19:230:19:26

You know, you want to look at everything. It's really exciting!

0:19:260:19:29

Janet runs the business from her farm in Herefordshire.

0:19:340:19:37

As a one-to-one riding school for people with disabilities,

0:19:370:19:41

it relies on sourcing good horses for the job.

0:19:410:19:44

So, in 2013, a group of like-minded people

0:19:440:19:48

and myself got together,

0:19:480:19:50

and we formed a group called Ride To Achieve,

0:19:500:19:52

which was very much looking at having one-to-one sessions,

0:19:520:19:57

and it's found a niche market,

0:19:570:19:59

and we're thriving.

0:19:590:20:01

That's a good boy, aren't you? Hey?

0:20:100:20:12

How are you, Janet? Are you all right?

0:20:120:20:13

Every week, the school works with around 40 riders

0:20:150:20:18

with a wide range of physical and learning disabilities.

0:20:180:20:22

For customers like Jackie, it's worked wonders.

0:20:220:20:26

Because they give you one-to-one attention.

0:20:260:20:28

They recognise your dreams and your hopes and your potential,

0:20:280:20:32

and they really help you to achieve what they want you to achieve.

0:20:320:20:35

And nothing's impossible.

0:20:350:20:36

Push the hand down a little bit so it really takes the contact forward.

0:20:360:20:40

For somebody like me, in a wheelchair, they give you freedom,

0:20:400:20:43

because, you know, moving about isn't always easy.

0:20:430:20:45

Get on something like Victor and you're away,

0:20:450:20:47

and that's an amazing feeling in itself.

0:20:470:20:50

Janet's daughter, Jo, is the head trainer.

0:20:500:20:53

I think it's essential as a coach

0:20:530:20:56

to have the correct horse

0:20:560:20:58

that will work with us,

0:20:580:21:00

that will help our riders.

0:21:000:21:03

I think they need to have a good nature, be safe.

0:21:030:21:05

So, it really is essential that the horse and the coach works as a team,

0:21:050:21:10

and can work as a team with the rider.

0:21:100:21:13

That's it. Just watch that outside shoulder.

0:21:130:21:15

To work at the riding school,

0:21:150:21:17

a horse has to have just the right mix of qualities.

0:21:170:21:20

And with their strength, intelligence and calm temperament,

0:21:200:21:24

Welsh Cobs are ideal.

0:21:240:21:26

It'd be really exciting if we could find two horses.

0:21:260:21:29

One that's already broken in and going,

0:21:290:21:32

and that we were able to sort of ride on and produce fairly quickly,

0:21:320:21:36

and then a youngster for us to bring on in the future.

0:21:360:21:39

That would be our ideal result, would be to have two.

0:21:390:21:42

So, yes, fingers crossed.

0:21:420:21:43

The school needs a regular supply of horses to operate.

0:21:450:21:48

Otherwise, they'll struggle to keep up with customer demand.

0:21:480:21:52

He's a good boy. Yes, he is.

0:21:520:21:54

He's a good boy.

0:21:540:21:56

Yes, he is.

0:21:570:21:59

For Janet's riding school customers,

0:21:590:22:01

there's a lot resting on this auction.

0:22:010:22:03

It's really important that we find the right one.

0:22:060:22:09

Because, actually, this horse potentially will be life-changing.

0:22:090:22:12

You know, it changes people's lives.

0:22:120:22:14

It's going to be inspirational for

0:22:140:22:17

such a range of people.

0:22:170:22:19

And, yeah, we're always excited about that.

0:22:190:22:21

With this school demanding a regular supply of exceptional horses,

0:22:390:22:44

and Janet and Jo having a limited budget,

0:22:440:22:46

they certainly have their work cut out.

0:22:460:22:50

-He's got a kind face.

-Yeah. There's a mare down there.

0:22:500:22:53

-OK.

-It's in foal, though.

0:22:530:22:55

-OK!

-No, no, but... But I like it.

0:22:550:22:58

You know, when you're enthusiastic about horses,

0:22:590:23:02

what more can you want? This is better than Disney World,

0:23:020:23:05

this is just perfect, it's just so exciting, so stimulating.

0:23:050:23:08

It might be fun, but buying horses is a serious business.

0:23:100:23:13

And Janet has a game plan.

0:23:130:23:15

All right, baby.

0:23:170:23:18

Sales are a little bit of a cloak-and-dagger thing,

0:23:200:23:22

because you don't want to show any interest in anything,

0:23:220:23:25

because if you show an interest,

0:23:250:23:27

then they think that that prices are going to go up.

0:23:270:23:29

Would it be possible just to sort of walk him up and down here, please?

0:23:290:23:34

Thank you.

0:23:340:23:35

So, you know, I want it as cheap as possible, the sellers,

0:23:350:23:39

the vendors, want as much as possible, so,

0:23:390:23:41

you take on a little bit of a slightly protective layer

0:23:410:23:45

of being a little dismissive.

0:23:450:23:47

You ask a few questions, but you walk away.

0:23:470:23:50

You don't stand there raving about how exciting something is,

0:23:500:23:53

because you don't want them to know that.

0:23:530:23:55

That's just not your poker hand at all, you know.

0:23:550:23:57

Good boy.

0:23:570:23:59

They found a horse they like the look of.

0:23:590:24:01

A strong, four-year-old male called Lucky Ace,

0:24:010:24:03

that would be perfect for their disabled riders.

0:24:030:24:06

He really fills the eye.

0:24:070:24:09

He's got a lovely big front on him, which is really important.

0:24:090:24:13

-He's got a kind eye.

-He's got a kind eye. Lovely, real nice example

0:24:130:24:17

of the qualities of the Welsh.

0:24:170:24:19

Yeah, he's certainly one we'll look to follow.

0:24:190:24:21

-It's...a lot to like about him.

-Yeah.

0:24:210:24:25

Yeah, nice horse! Hello, beautiful!

0:24:250:24:27

Everywhere you look, there's quality.

0:24:270:24:29

You're looking at it, you're thinking, can you make that work?

0:24:290:24:32

Would it happen? Whoops, sorry.

0:24:320:24:34

We have to come back to being realistic about what we're actually

0:24:340:24:37

looking for, at the moment. Because, from a business point of view,

0:24:370:24:40

we have to buy the right animal.

0:24:400:24:41

This isn't a hobby, this is a business.

0:24:410:24:44

But, yeah, this is the best environment ever.

0:24:440:24:47

Absolutely love it!

0:24:470:24:48

Disabled riding school owners Janet and Jo are ready to place their

0:24:520:24:56

first bids in the arena.

0:24:560:24:57

This is really electric, this is really exciting.

0:24:570:25:00

Next up in the sale is Lucky Ace.

0:25:030:25:05

The horse they've just been inspecting.

0:25:050:25:08

It's the perfect horse for their school.

0:25:110:25:13

Strong and calm, without being too wide

0:25:130:25:15

for their disabled customers to ride comfortably.

0:25:150:25:18

This is the type of horse that could change people's lives.

0:25:210:25:25

500, 500, 500, 500 here!

0:25:250:25:28

But as this sale starts, competition is strong.

0:25:300:25:33

Buyers have got to decide how many pound notes are in their wallet,

0:25:360:25:40

and how far they're prepared to go.

0:25:400:25:43

If you like that Cob, you've got to think to yourself,

0:25:430:25:46

"How much am I going to spend on that?"

0:25:460:25:48

"How much would I be prepared to spend on that?"

0:25:480:25:52

-How much more, do you think?

-Huh?

-How much more, do you think?

0:25:520:25:56

Just see where they're going.

0:25:560:25:58

The price has rocketed up,

0:25:580:26:00

and head has to rule over heart.

0:26:000:26:03

1,800 is on top.

0:26:030:26:06

2,000 down below.

0:26:060:26:09

At 2 I'm bid down below.

0:26:090:26:10

Janet drops out of the bidding.

0:26:100:26:12

2,000 I'm bid there. 2-2.

0:26:120:26:14

-Yeah, he's going... I hope he keeps going.

-Yeah.

0:26:140:26:16

-Because it's a nice horse.

-Yeah, it's nice. He is.

0:26:160:26:20

2-4, 2-4.

0:26:200:26:21

-Yeah.

-2-6.

0:26:210:26:23

Yeah, no, he's out for us now. He's out, yeah, yeah.

0:26:230:26:25

-Yeah.

-2,600's in again.

0:26:250:26:28

It's really, really, really, nice but out of our price range now.

0:26:280:26:31

He's gone on up. I hope he keeps going for more money.

0:26:310:26:34

He's worth a lot of money, this horse. He's lovely.

0:26:340:26:37

£2,600, then. There it is. On top. Hammer's up.

0:26:370:26:40

Coming down. 2-6, well done you.

0:26:400:26:43

It seems Janet and Jo need to set their sights a little lower,

0:26:430:26:47

or risk not getting the horses their stables really needs.

0:26:470:26:52

Yep, that was nice.

0:26:520:26:53

There's a good boy.

0:27:020:27:04

Oh, bless you, too!

0:27:040:27:06

Sellers Marilyn Beach and granddaughter Robyn

0:27:060:27:08

are getting ready for their final sale in the arena.

0:27:080:27:12

Shall we put these on? Or we can try.

0:27:120:27:14

They need to make some money to help the financial future

0:27:140:27:17

of their stables, and now it's all down to their three foals.

0:27:170:27:22

We've just come down to the collecting ring,

0:27:220:27:25

and shortly we'll be going into the sale ring,

0:27:250:27:27

and I'm very, very nervous and excited.

0:27:280:27:32

Electric, the mood is.

0:27:320:27:34

Having raised the foals since birth,

0:27:370:27:39

parting with them is bittersweet for Marilyn.

0:27:390:27:42

I'm hoping at the end of it, that they will be sold,

0:27:420:27:46

and there'll be smiles all round,

0:27:460:27:48

but I'll certainly have tears.

0:27:480:27:50

No question.

0:27:500:27:52

As the previous lot goes through,

0:27:540:27:57

bidding seems to have slowed down.

0:27:570:28:00

Not so good.

0:28:000:28:01

Six-month-old Celtic Prince is first up.

0:28:030:28:06

2 I got. 200 a bid. At 250.

0:28:080:28:10

250, 250, 300.

0:28:100:28:13

Look at the size of him.

0:28:130:28:15

Proper boy. Proper fella.

0:28:150:28:18

The price is slowly creeping up.

0:28:180:28:20

At 300 bid, four!

0:28:200:28:22

400, 400.

0:28:220:28:24

Take a big step, sir. If you don't, he will.

0:28:240:28:26

450, 450.

0:28:260:28:27

450.

0:28:270:28:28

Close the door.

0:28:280:28:30

450, last call, last look.

0:28:300:28:32

Gone left. Sold, then, at 450.

0:28:320:28:35

Thank you, sir.

0:28:350:28:37

Buyer is 200 at 450.

0:28:370:28:40

Next in the arena is Kez, also about six months old.

0:28:400:28:44

At 200, 200. 200 now.

0:28:440:28:47

At two, 200. Thank you, sir.

0:28:470:28:49

300, 300, 300, 300.

0:28:490:28:52

£320.

0:28:520:28:54

Last look at the good Kez.

0:28:540:28:57

Sold at 320.

0:28:570:28:59

And the foal sells for a good price.

0:28:590:29:01

Last up is the filly called Hattie.

0:29:020:29:05

Marilyn thinks it's the prettiest foal she's ever bred.

0:29:050:29:08

She wants £500.

0:29:090:29:11

But auctioneer Andrew is having trouble getting the crowd going.

0:29:110:29:14

1,000 anywhere?

0:29:140:29:17

200 in the ring. At 200 now.

0:29:170:29:19

It may be in your eyes an absolutely

0:29:190:29:21

drop-dead gorgeous beast that you're offering,

0:29:210:29:25

but, for some reason, the audience doesn't agree with you,

0:29:250:29:28

and no matter how much you talk it up,

0:29:280:29:30

you can't get those purchasers to put their hand in the air.

0:29:300:29:33

Very disappointing. At 150.

0:29:330:29:35

I've loved it. Why don't you love it?

0:29:350:29:38

Last look. 180. 180.

0:29:380:29:40

-180.

-Yes!

-200.

0:29:400:29:41

£200, my good man, close to me, is out, there's the bid.

0:29:410:29:45

At 200, I look at you again, sir. At 200. 200. Look at me, sir.

0:29:450:29:50

-Very disappointing, but...

-£200. Selling here.

-..that's the trade.

0:29:500:29:53

Last chance.

0:29:530:29:55

At £200. Thank you.

0:29:550:29:57

389 at 200.

0:29:580:30:00

Thank you. Thank you.

0:30:000:30:03

Marilyn may not quite have got the prices she hoped for,

0:30:030:30:06

but she still managed to sell the three foals.

0:30:060:30:09

I'm a bit disappointed with the prices,

0:30:090:30:11

but I'm really happy and proud at the way they looked.

0:30:110:30:15

So, today has been a mixture of emotions.

0:30:160:30:20

Yeah. A mixture.

0:30:200:30:23

And I always cry.

0:30:250:30:26

For Marilyn and Robyn, the auction has served its purpose.

0:30:310:30:34

With the sale of their foals,

0:30:340:30:36

they've raised £1,000 to reinvest in the stables.

0:30:360:30:39

At 520, 520.

0:30:470:30:49

-1,002.

-70.

0:30:490:30:51

The Autumn Cob Sale has been a big feature of Welsh life

0:30:510:30:55

for over 50 years.

0:30:550:30:57

In the early days, it was held on a farm over the course

0:30:580:31:01

of a single day,

0:31:010:31:03

with one or two auctioneers selling around 100 horses between them.

0:31:030:31:07

The scale of the auction today is so large, it needs a whole team

0:31:100:31:15

of auctioneers, carefully pacing themselves.

0:31:150:31:18

One, five. One, five.

0:31:180:31:20

600, 700. 700, 800.

0:31:200:31:23

At 150. Hammer's coming up.

0:31:230:31:25

Sold at 2,000.

0:31:250:31:27

On a day like today, we'll have cut the catalogue up

0:31:270:31:30

into equal chunks of 20 lots.

0:31:300:31:32

There are four auctioneers that are in operation today,

0:31:320:31:35

so you have 20 lots, then you're off, give it to the next guy,

0:31:350:31:39

he has 20 lots. You're revitalised,

0:31:390:31:41

you haven't used all your energies up,

0:31:410:31:43

so you're there, bright and buzzing again and ready to hit the ground.

0:31:430:31:47

Hammer's up. Comes down.

0:31:470:31:48

Sold. Well done, team.

0:31:480:31:50

That effort involved to sort of cajole bids out,

0:31:500:31:54

because you want to get the best possible price,

0:31:540:31:57

you want to make it worthwhile for the vendors.

0:31:570:32:00

The modern Autumn Cob Sale prides itself on its heritage,

0:32:000:32:03

adhering to old traditions.

0:32:030:32:05

Many families have been buying and selling here for decades.

0:32:050:32:09

1,500. Sold at 1,500.

0:32:090:32:12

Like David Oliver, who's been coming to the auction for nearly 30 years,

0:32:150:32:20

when his father and grandfather first brought him as a little boy.

0:32:210:32:25

-All right? How far are you off?

-Two minutes, we'll be ready

0:32:250:32:28

-to bring them out.

-And do you know which numbers...

0:32:280:32:30

Now the 35-year-old is in charge of the family horses,

0:32:300:32:33

with father Des helping out.

0:32:330:32:36

And they have a surprising use for hair gel.

0:32:360:32:39

A bit of hair gel, just to make

0:32:400:32:43

the mane and tail lie the way you want it.

0:32:430:32:45

Just makes them look...

0:32:450:32:47

Just makes a difference to the way they look.

0:32:470:32:49

It's all sort of neat and tidy.

0:32:490:32:50

They look like they've got a little bit more quality.

0:32:500:32:53

A little bit for the foals and then a little bit for me after.

0:32:530:32:56

The Oliver family farm, about 50 miles from the Cob sale,

0:33:050:33:09

earns its keep with 400 sheep,

0:33:090:33:11

but it's the horses that dominate.

0:33:110:33:14

I think it's in your blood, especially for us.

0:33:150:33:17

It's something we were born into,

0:33:170:33:19

and we know no different and it's a passion

0:33:190:33:21

that's been handed down through generations,

0:33:210:33:23

and I don't think we could do without them.

0:33:230:33:26

I couldn't imagine life without a horse.

0:33:260:33:28

Good girl.

0:33:280:33:30

What started years ago as a hobby has gradually become the focus

0:33:300:33:34

for David, sister Sarah and the whole family.

0:33:340:33:37

Go back in now, I think.

0:33:370:33:39

It's our passion, it's what we love and that, for us, is...

0:33:390:33:42

That gives us a lot of fulfilment as a family.

0:33:420:33:45

The next generation, David's nieces,

0:33:450:33:48

have already been drawn into the family passion.

0:33:480:33:51

Whoa, steady! Whoa!

0:33:510:33:52

Whoa. Whoa.

0:33:520:33:54

Whoa!

0:33:540:33:55

Oh.

0:33:570:33:58

We're quite lucky, as well, I've got two nieces, Macy and Jodie,

0:34:000:34:03

who are absolutely in love with the horses.

0:34:030:34:06

They're very, very keen, and they're getting a little bit older now

0:34:060:34:09

and I'm starting to have to fight them for duties.

0:34:090:34:12

They want to come and lead the foals and make a fuss of the foals,

0:34:120:34:15

and they've got their own ponies here on the farm, as well,

0:34:150:34:17

and they do come down most nights to try and mess and play with them,

0:34:170:34:21

as well, so, yeah, it's great that they're showing an interest.

0:34:210:34:24

But the line between passion and obsession is a fine one.

0:34:270:34:30

And David admits that they may have crossed it.

0:34:330:34:36

They seem to have crept on us, numbers, to be honest.

0:34:370:34:40

We've got about 40 horses, at the moment.

0:34:400:34:42

But if anyone asks, we tell them 25.

0:34:420:34:44

Doesn't sound so much.

0:34:440:34:46

The family with 40 horses that says they have 25

0:34:460:34:51

is perhaps in denial.

0:34:510:34:53

Downsizing is needed, but it's easier said than done.

0:34:530:34:57

I often say we should cut down.

0:34:570:34:58

Dad argues which ones we should sell.

0:34:580:35:01

And then he likes certain ones, I like certain ones,

0:35:010:35:03

my sister likes certain ones.

0:35:030:35:04

So we end up then keeping them all, which isn't good news. But, yeah,

0:35:040:35:08

we will cut back a little bit before this winter.

0:35:080:35:11

We have to, really.

0:35:110:35:12

With winter approaching,

0:35:130:35:14

reducing the huge number of 40 horses is essential,

0:35:140:35:18

if the farm is to function.

0:35:180:35:19

We do have to house them over winter. Because it's farm ground,

0:35:200:35:24

we can't afford to let the horses run out all winter, really.

0:35:240:35:27

They cut the ground up and there's nothing in the spring

0:35:270:35:29

for the ewes and lambs, so it's a case of perhaps having to sell,

0:35:290:35:32

just to make life a lot easier over the winter.

0:35:320:35:36

And, of course, Dad isn't getting any younger.

0:35:360:35:39

He won't thank me for saying that.

0:35:390:35:40

So, yeah, it's just trying to keep the work down, really.

0:35:400:35:44

It's not been an easy decision,

0:35:440:35:46

but to avert their impending horse crisis,

0:35:460:35:49

the family have chosen four animals to take to the auction.

0:35:490:35:52

Three foals and a young adult mare.

0:35:550:35:58

This is Claire.

0:35:580:36:00

She's a four-and-a-half-month-old filly foal.

0:36:000:36:04

She's a nice filly. There is no reserve on her, so, hopefully,

0:36:040:36:07

fingers crossed, she'll find a nice home. This is Prada.

0:36:070:36:10

She's looking a little bit, uh,

0:36:100:36:14

scruffy! We have washed her this morning in preparation for the sale.

0:36:140:36:18

So it's just taking a little bit of her coat...

0:36:180:36:20

Because the foals' coats are quite thick,

0:36:200:36:22

it does take them quite a bit of time to dry out,

0:36:220:36:25

so, yeah, she isn't looking at her best!

0:36:250:36:27

And we thought, she's quite saleable, she's a lovely colour,

0:36:270:36:30

with four white socks.

0:36:300:36:31

This is Cara.

0:36:310:36:33

She's about the same age again, four-and-a-half, five-months-old.

0:36:340:36:38

And she's very closely related to Claire.

0:36:380:36:41

This is one I'm in a bit of trouble with Dad, actually,

0:36:410:36:45

for entering for the sale.

0:36:450:36:46

It's one of his favourites this year.

0:36:460:36:48

But we've got to sell something.

0:36:480:36:50

But we have got a reserve on this filly.

0:36:500:36:54

We would like about £1,000 for her.

0:36:540:36:55

This is the final lot we're selling, this is the mare.

0:36:550:36:58

This is Pavereen Glamour Chick.

0:36:580:37:00

She's very, very well bred,

0:37:000:37:02

and we think she will make somebody else a good mare.

0:37:020:37:05

So fingers crossed.

0:37:050:37:07

Selling four horses will create much-needed space on the farm.

0:37:090:37:13

If we do happen to have a lucky day and we do happen to do well with

0:37:130:37:16

the ponies, I think the biggest treat we'll have, maybe,

0:37:160:37:19

is improving a few of the facilities at home,

0:37:190:37:21

improving the stables and things like that,

0:37:210:37:23

so it's sort of putting it back in, into the enterprise, really.

0:37:230:37:27

No holidays. And we might buy a drink or two.

0:37:280:37:30

Yeah, but there'll be no posh cars outside.

0:37:300:37:33

Back at the auction, sales seem buoyant.

0:37:390:37:42

£4,800.

0:37:420:37:45

Well done to you.

0:37:460:37:48

And big prices are getting cheers from the crowd.

0:37:480:37:52

-£5,500.

-We're in the wrong game!

0:37:520:37:54

That is a lot of money.

0:37:570:38:00

It's the perfect time to sell Cara,

0:38:000:38:02

the horse David's dad doesn't want to part with.

0:38:020:38:05

It looks like it might go jousting, but she's...

0:38:050:38:09

It's just a Lycra hood and it just keeps the coat flat,

0:38:090:38:12

and it just helps keep the mane over, because the mane wants to be

0:38:120:38:15

on the opposite side to the side to the side you lead.

0:38:150:38:18

It's just presentation again.

0:38:180:38:20

I just hope it makes a difference later on.

0:38:200:38:22

We'll take that off her before we take her down to the ring.

0:38:220:38:25

It's like seeing somebody with her curlers in.

0:38:270:38:29

It is down to the vendor to present their lots in their best possible

0:38:300:38:35

light, and there's a lot of cosmetic loveliness that goes on.

0:38:350:38:39

There's whitener going on.

0:38:390:38:41

They're making their socks look brighter.

0:38:410:38:44

They'll even put glitter on them, as well,

0:38:440:38:46

to add a bit of pizzazz and a bit of showmanship.

0:38:460:38:49

There's a £500 reserve on Cara.

0:38:500:38:54

David's dad might still get to take her back home.

0:38:540:38:57

£500 away. 500, 500.

0:38:570:38:59

3,300 away.

0:38:590:39:01

300. 200 bid.

0:39:010:39:02

150, 250. 300.

0:39:020:39:03

300 bid 300.

0:39:030:39:05

50. 350, 350. At 350.

0:39:050:39:08

Under 350.

0:39:080:39:10

We cannot go there, 350.

0:39:100:39:12

Didn't sell her. Quite happy, really.

0:39:120:39:15

That's a surprise.

0:39:150:39:17

So Cara's going home after all.

0:39:170:39:19

But, over the next two lots,

0:39:220:39:23

the family's fortunes change, and both Claire...

0:39:230:39:27

At 200. A bid 200. Last look round.

0:39:270:39:29

Sold then at £200.

0:39:290:39:32

Yeah, we sold that one.

0:39:330:39:36

..and Prada....

0:39:360:39:37

Sold at 450. In the stands.

0:39:370:39:39

..sell for a good price.

0:39:390:39:41

Last up is the family's star item,

0:39:430:39:45

the adult mare Glamour Chick,

0:39:450:39:48

with an ambitious reserve of £2,000.

0:39:480:39:50

And David's last chance to make much needed room on the family farm,

0:39:520:39:56

even if he is reluctant to part with her.

0:39:560:39:59

Older breed. Behind her there.

0:39:590:40:01

2,000, 1,500. 1,000, away.

0:40:010:40:03

1,000 away. 1,000.

0:40:030:40:04

800 where? 500 I'm bid.

0:40:040:40:06

Glamour Chick is struggling to impress, and the bidding's off

0:40:060:40:09

to a sluggish start.

0:40:090:40:11

600, 900. 900 a bid.

0:40:110:40:12

900. 900 a bid.

0:40:120:40:14

900 a bid. 900.

0:40:140:40:15

900 a bid.

0:40:150:40:16

1,000 bid. 1,100. 1,100, 1,100.

0:40:160:40:18

1,200. A bid. 1,200. 1,200. Last lots round and all.

0:40:180:40:21

We cannot go there, 1,200. That'll stop.

0:40:210:40:23

It's a no sale for Glamour Chick.

0:40:230:40:26

But David's still feeling upbeat.

0:40:260:40:28

The two we had a reserve on we're taking home, that's fine.

0:40:280:40:32

We wanted more for them. We knew they were good enough,

0:40:320:40:35

and the other two have found fabulous homes.

0:40:350:40:37

It's swings and roundabouts, but we're still smiling.

0:40:370:40:40

With the sale coming to a close,

0:40:500:40:52

buyers Janet and Jo are running out of time to buy the horses

0:40:520:40:56

they need for their disabled riding school.

0:40:560:40:58

But they have their eye on two excellent foals.

0:41:000:41:03

We might be bidding on this one, OK.

0:41:030:41:06

It all depends how quickly it goes up.

0:41:060:41:09

It's a young filly, Crow Eyed Rosebud,

0:41:090:41:12

whose smaller frame will be perfect for younger disabled riders.

0:41:120:41:16

-Do you want it?

-Yeah.

0:41:160:41:18

180. Sold right at 180.

0:41:180:41:20

180 buys to the team here.

0:41:200:41:23

They snap her up at a bargain price, a small investment for their future.

0:41:230:41:27

I might as well take two home on the lorry.

0:41:270:41:30

So if this one goes the right money, I'll be buying this one, as well.

0:41:300:41:33

-It's on 50 at the moment.

-Yeah.

0:41:370:41:40

And luck is with them.

0:41:400:41:42

They get a good deal on another foal.

0:41:420:41:43

It wasn't exactly what they planned,

0:41:450:41:47

but Janet and Jo got two quality foals

0:41:470:41:51

for £350, and after training they'll join the ranks

0:41:510:41:54

of the riding school, ready to change the lives of future clients.

0:41:540:42:00

It's taken us on a roller-coaster of experiences.

0:42:000:42:04

We've seen some really lovely horses,

0:42:040:42:06

but actually to be going home with two is great.

0:42:060:42:09

Absolutely great.

0:42:090:42:10

Three days, 6,000 visitors

0:42:140:42:18

and 359 horse sales later,

0:42:180:42:21

the auction is over.

0:42:210:42:23

Elated. We've had a good sale.

0:42:240:42:27

A little bit tired.

0:42:270:42:28

I'm a little bit hoarse.

0:42:280:42:30

We've been selling little horses and now I'm a little bit hoarse,

0:42:300:42:33

but it's gone well. Gone smoothly, and there's been a lot of

0:42:330:42:35

very happy people here.

0:42:350:42:37

At Janet's stables, the two foals have already started

0:42:420:42:46

their training as future horses for the disabled.

0:42:460:42:49

On the Oliver land, David still has 38 horses

0:42:500:42:54

to nurse through the winter,

0:42:540:42:56

but hopes to slim things down in the spring.

0:42:560:42:59

And at Marilyn's farm,

0:42:590:43:01

Robyn is determined that Lexley Eclair

0:43:010:43:04

will finally do them all proud at next year's auction.

0:43:040:43:07

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