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-Our senses constantly gather

-information about our environment.

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-The senses connect us

-to our surroundings.

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-I'm Dr Anwen Rees,

-a Physiology lecturer...

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-..at Cardiff Metropolitan

-University.

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-I'm Dr Katie Hemer, a Bioarchaeology

-specialist at Sheffield University.

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-We will look at the way the brain

-uses information...

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-..to create

-a unique picture of the world.

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-We will look at familiar

-and unfamiliar senses...

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-..and how they collaborate.

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-And how to trick them.

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-Hiya! A double cone -

-one strawberry and one mint, please.

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-Thank you.

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-I'm eating two flavours of ice cream

-at the moment - strawberry and mint.

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-How do I tell the difference

-between them?

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-Why do I prefer the mint

-to the strawberry?

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-How do I taste ice cream

-in the first place?

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-There are around 10,000 taste buds

-on the tongue.

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-Most of them are located around

-small structures called papillae.

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-The five elements

-of taste perception are...

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-..sweet, bitter,

-salty, sour and umami.

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-These evolved for important reasons.

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-We need calories from sweet sugars

-and minerals from salt in our diet.

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-Sour foods

-are likely to be putrid...

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-..and bitter foods can be poisonous.

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-Umami is the taste of amino acids.

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-We need these to create proteins.

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-Umami was discovered in Japan

-around 100 years ago.

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-Umami is enjoyable...

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-..and it's present in foods such as

-tomatoes, soy sauce and mushrooms.

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-There may be taste buds for fat

-and even for metal.

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-In the future, there may be six,

-seven or more basic tastes.

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-Cardiff Metropolitan University's

-Food Industry Centre...

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-..specializes in testing taste.

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-Elen Evans has prepared tests

-to assess my taste buds.

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-Today, we'll look

-at how we taste things.

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-We'll carry out a few experiments

-to evaluate your taste buds.

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-Let's see if you can identify

-all five basic tastes...

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-..bitter, salty,

-sour, sweet and umami.

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-That isn't nice!

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-It tastes like water which has been

-in the car for weeks!

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-I think that's bitter.

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-Lemon - sour.

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-That must be umami.

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-It reminds me of Chinese food.

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-Sweet.

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-A mouthful of salt!

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-You can identify

-all five of the basic tastes.

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-Some people can't identify

-the bitter taste.

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-Some people can't taste saltiness.

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-These booths are used for tasting

-food under laboratory conditions.

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-There are 12 samples of one of

-the basic tastes selected for you.

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-Tell me when you can taste something

-different and identify the taste.

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-This will test my taste threshold...

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-..the point where we first taste

-one of the basic tastes.

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-That's water.

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-There's something in that water

-but I can't identify it.

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-Number seven.

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-It's getting stronger

-but I don't know what it is.

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-Got it! It's salty.

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-I tasted the salt in that.

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-Correct. They contain salt.

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-I could taste something

-in number six...

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-..but I couldn't identify it

-until number ten.

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-We introduced salt at number four

-but it was a small percentage.

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-Only supertasters

-could taste salt in number four.

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-We'd expect the average person

-to be able to taste the salt...

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-..from nine onwards.

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-My threshold could be different

-for different tastes.

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-This varies from person to person.

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-Some are more sensitive than others

-and they're known as supertasters.

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-I want each one of you

-to take a small piece of paper.

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-When you're ready,

-place it on your tongue...

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-..and hold it there

-for around 15 seconds.

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-There's a chemical called PTC

-on the paper.

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-Some people can't taste it, but

-others say it has a strong taste.

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-Those who find it strong

-are likely to be supertasters.

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-Remove it.

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-How does it taste?

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-It isn't sweet or sour.

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-There was no taste.

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-What can you taste?

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-What can you taste?

-

-Nothing.

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-Can you taste something?

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-Can you taste something?

-

-Yes. It's horrible.

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-How strong is the taste,

-on a scale of one to ten?

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-Ten.

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-Yuck!

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-It isn't nice at all!

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-It isn't nice at all!

-

-No?

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-Describe the taste.

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-A very unpleasant taste.

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-It's hard to describe it.

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-Sour.

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-Yes - it's bitter.

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-Is it bitter?

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-Is it bitter?

-

-Yes.

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-It seems likely that you

-have more taste buds than her.

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-The ability to taste it is genetic.

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-If we don't have a specific gene...

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-..we can't taste PTC

-and other bitter things.

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-I want to know what you could taste.

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-I want to know what you could taste.

-

-It's revolting!

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-I want to find out

-whether or not I'm a supertaster.

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-Supertasters have more taste buds

-on the tips of their tongues...

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-..than the average person.

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-To count the taste buds,

-I must first dry my tongue.

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-Next, I'll put some blue

-food colouring on my tongue.

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-The blue colours the tongue but not

-the papillae, where taste buds lie.

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-This makes them more visible.

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-I must count the papillae

-within the circle.

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-Most taste buds

-are on the papillae...

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-..so the more I have, the more

-sensitive to taste I should be.

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-I counted around 15,

-which means I'm about average.

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-If I were a supertaster, I'd have

-upwards of 30 in that tiny circle.

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-Around 25% of the population

-are supertasters.

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-Supertasters tend to avoid strong

-tastes like broccoli and coffee.

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-In addition to our genes...

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-..our upbringing

-also affects our sense of taste.

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-An increasing number of people

-opt for baby-led weaning.

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-I'm here to meet Catrin and her

-daughter, seven-month old Lili...

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-..to find out more.

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-Rather than use puree

-and spoon-feed the baby...

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-..I offer her real food

-which is suitable for her.

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-She chooses what to eat.

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-She looks at it, she picks it up

-and she tastes it.

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-She sometimes spits it out

-or throws it on the floor!

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-That's how she'll learn about food.

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-She sees the food

-and she picks it up.

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-She chooses what to eat

-but she doesn't know it's food.

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-She puts everything in her mouth!

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-In time, she'll learn

-that food fills her up...

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-..and she'll recognize the taste

-of broccoli or whatever she eats.

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-That's how she'll progress

-from milk to solids.

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-Sight is important too.

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-She sees different foods

-and different colours.

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-I just choose food

-which is suitable for her.

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-Here, we have some vegetables.

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-The colours of vegetables

-are generally bright.

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-I make sure

-she eats a balanced diet...

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-..and a varied diet too.

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-The texture of the food is as

-important as the taste of the food.

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-Yes, she's learning

-all about different textures.

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-Broccoli is totally different

-from mashed potato.

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-She tastes a huge variety of food

-and she enjoys it.

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-So I see!

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-Would you like some more broccoli?

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-It's obvious Lili likes broccoli.

-What does she dislike?

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-She likes strawberries

-but she's not keen on parsnips.

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-We'll keep trying

-in case it changes!

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-The hope for the future

-is that Lili won't refuse any food.

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-Yes, that's our hope.

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-We give her a balanced diet.

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-She has a chance to try

-different tastes, so we'll see.

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-Babies will put anything

-in their mouths.

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-Things change

-once they become mobile.

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-Cookibods was established

-by Helen Pritchard and Sian Quinn...

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-..to give children

-aged between three and eight...

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-..an opportunity to cook

-and to learn about new foods.

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-Today, the children

-will cook chicken curry.

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-First, the children

-taste the ingredients.

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-They're new to some of them.

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-It tastes spicy.

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-Sian and I started Cookibods

-from a shared belief.

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-We're passionate

-about our own children eating well.

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-Does it make your nose tingle?

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-I come to Cookibods

-because I like cooking.

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-I like trying new food

-because it's tasty.

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-Once we start to walk

-and explore our world...

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-..we become fussier

-about what we put in our mouths.

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-She's a fussy eater.

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-If food is the wrong colour,

-she won't even try it.

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-She's very fussy, definitely.

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-This is a natural instinct to

-stop us eating something dangerous.

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-Nia's fussy,

-so this is a great opportunity...

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-..to encourage her

-to taste new things.

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-Our aim is to keep trying new things

-and to develop her taste buds.

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-Research suggests that children

-who taste a variety of food...

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-..grow up to be less fussy eaters.

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-Tasting food with parents

-is also important.

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-Children that first came

-to the sessions were fussy.

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-They didn't want to try new foods.

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-The more foods

-we introduced them to...

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-..the more likely they are

-to try food...

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-..especially

-when they've cooked it themselves.

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-Will you help Mami and Dadi

-cook at home?

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-Will you help put the chicken in

-the oven tonight and taste it again?

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-No.

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-You won't taste it.

-You'll just cook it!

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-.

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-Subtitles

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-Subtitles

-

-Subtitles

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-What's the difference

-between taste and flavour?

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-Our sense of taste is complicated

-and relies on several other senses.

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-Three quarters of what we taste

-comes from our sense of smell.

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-As we chew food, chemicals

-come into contact with taste buds...

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-..sending a message to the brain.

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-Other chemicals

-travel into the nose...

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-..where they come into contact

-with receptors.

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-This sends

-another message to the brain.

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-Messages about the look, temperature

-and texture of food are also sent.

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-We don't like lumpy gravy

-and warm ice cream isn't good.

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-The brain analyses messages from

-the tongue, nose, mouth and eyes...

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-..to work out

-the true flavour of food.

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-Scientists still don't know

-exactly how it does this...

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-..but it's worth all that effort!

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-Put that on your nose.

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-Hold out your hand

-and close your eyes.

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-I'll give you a sweet...

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-..and I want you to eat it.

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-How does it taste?

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-How does it taste?

-

-There's hardly any taste at all.

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-It's sweet

-but there's no flavour there.

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-It's sweet and slightly citrusy.

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-Strawberry.

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-Orangey.

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-Orangey.

-

-It tastes like orange to you.

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-Take off the peg.

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-Oh, wow!

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-How does it taste now?

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-Ooh! It tastes like strawberry.

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-Wow!

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-It tastes like blackcurrant.

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-Orange.

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-The taste has changed completely.

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-It tastes like lemon.

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-I'm not sure.

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-It could be apple.

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-It shows how important your nose is

-to your sense of taste.

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-Yes. Wow!

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-That's really interesting.

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-I'll steal that idea from you!

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-The nose is important to our sense

-of taste, but what about the eyes?

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-I'm back in the tasting booths

-in Cardiff.

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-Elen Evans

-has designed an experiment for me.

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-Let's look at how what we see

-affects how things taste to us.

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-There are three samples

-of ice cream here for you to taste.

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-Place them in your preferred order.

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-Food researchers know

-that food's appearance...

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-..influences our enjoyment of it.

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-That's my least favourite.

-I'm not sure about the other two.

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-Although I'm not aware of it...

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-..the colour of the ice cream

-affects its taste.

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-That's number two

-and this is number one.

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-I'll change the colour of the light

-in the booth.

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-Under the red light,

-the ice creams look the same...

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-..so the way they look

-shouldn't affect their taste at all.

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-They look the same

-and they taste the same.

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-Number one and number two.

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-Did the result alter

-after changing the light?

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-No, not on this occasion.

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-The result was the same

-when you tasted in natural light...

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-..and in red light.

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-Did you find it more difficult

-to analyse the taste in red light?

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-Yes - it was much harder

-to tell the difference between them.

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-However, my least favourite

-ice cream tasted the same.

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-The other two were very similar

-under the red light.

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-People sometimes say things taste

-much sweeter under the red light.

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-We think food with strong colour

-is high in sugar and fat.

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-We often eat more with our eyes

-than with our actual sense of taste.

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-It's more difficult to analyse

-which taste you preferred...

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-..under the red light.

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-What about the other senses?

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-I'm about to take part

-in a unique experiment.

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-It's a lovely day here in London.

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-The sun is shining, it's bustling

-and I'm here to drink wine.

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-All in the name of science,

-of course!

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-This is the largest multisensory

-experiment of its type in the world.

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-The hope is that 3,000 people will

-participate in it over three days.

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-It's based on the research

-of Professor Charles Spence...

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-..at Oxford University.

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-We've done lots of experiments

-looking at the effects of colour.

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-When we change the colour of food

-and drink, it will change the taste.

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-It may change the sweetness and the

-flavour you think you're tasting.

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-If you change the colour of the

-environment, will it do the same?

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-Things can taste different,

-depending on where we taste them.

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-The wine we enjoyed on holiday

-may not taste as nice back home.

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-The researchers are looking

-at how what we see, hear and feel...

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-..affects the taste

-of what we drink.

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-The wine is served

-in black glasses...

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-..so that the colour of the wine

-doesn't influence the results.

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-The fact you know it's the same

-black glass you're holding...

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-..is likely to make the effect

-smaller than you'd see...

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-..if you go from bar to bar

-or from holiday to home.

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-You know it's the same drink

-because it never left your hands...

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-..but if you can show

-the taste and the flavour changes...

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-..that's a powerful thing

-to people who come through.

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-It hints at how atmosphere,

-music, light and temperature...

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-..would impact on your experience.

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-That's really bitter.

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-I'm giving marks

-on how the wine tastes.

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-It tastes better now

-than it did in the white light.

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-It isn't as strong as before.

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-I must look at the wall...

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-..then give the wine marks

-for taste and intensity.

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-The light changes

-from white to green to red.

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-It tastes better than it did...

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-..in the green light

-and the white light.

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-Music is played in the room.

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-"Sweet" music is played

-in the red light...

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-..and "sour" music

-is played in the green light.

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-Does what we hear

-also affect the taste of the wine?

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-It's nicer in red light.

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-I've finished the experiment.

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-To be honest, I don't like red wine,

-but it was very interesting.

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-In the white light, the wine

-was sour, bitter and horrible!

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-It was pretty similar

-in the green light!

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-But under the red light,

-the wine was sweet and smooth.

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-It was quite nice.

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-I don't think the music

-had any effect on me.

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-Research shows the wine

-tastes fresher and less intense...

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-..with a combination of green light

-and "sour" music.

0:22:230:22:27

-People preferred the wine

-in red light with "sweet" music.

0:22:300:22:35

-This research

-can help restaurant designers...

0:22:360:22:40

-..to create a more enjoyable

-ambience for customers.

0:22:400:22:44

-Taste is anything but simple.

0:22:480:22:50

-It's a multisensory experience.

0:22:510:22:54

-It combines chemical information

-from the tongue and nose...

0:22:540:22:58

-..the texture and temperature

-of the food...

0:22:590:23:02

-..what we see, where we eat

-and even what we hear at the time.

0:23:020:23:07

-Thankfully, the brain analyses

-the information automatically.

0:23:070:23:13

-Next week, Katie tests her eyes...

0:23:130:23:16

-..and Anwen looks at her brain.

0:23:190:23:22

-S4C subtitles by Eirlys A Jones

0:23:360:23:38

-.

0:23:380:23:39

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