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-Our senses constantly gather -information about our environment. | 0:00:03 | 0:00:08 | |
-The senses connect us -to our surroundings. | 0:00:09 | 0:00:14 | |
-I'm Dr Anwen Rees, -a Physiology lecturer... | 0:00:14 | 0:00:17 | |
-..at Cardiff Metropolitan -University. | 0:00:17 | 0:00:20 | |
-I'm Dr Katie Hemer, a Bioarchaeology -specialist at Sheffield University. | 0:00:21 | 0:00:27 | |
-We will look at the way the brain -uses information... | 0:00:27 | 0:00:31 | |
-..to create -a unique picture of the world. | 0:00:31 | 0:00:34 | |
-We will look at familiar -and unfamiliar senses... | 0:00:35 | 0:00:39 | |
-..and how they collaborate. | 0:00:39 | 0:00:41 | |
-And how to trick them. | 0:00:41 | 0:00:43 | |
-Hiya! A double cone - -one strawberry and one mint, please. | 0:01:01 | 0:01:05 | |
-Thank you. | 0:01:11 | 0:01:12 | |
-I'm eating two flavours of ice cream -at the moment - strawberry and mint. | 0:01:18 | 0:01:23 | |
-How do I tell the difference -between them? | 0:01:23 | 0:01:26 | |
-Why do I prefer the mint -to the strawberry? | 0:01:27 | 0:01:30 | |
-How do I taste ice cream -in the first place? | 0:01:30 | 0:01:34 | |
-There are around 10,000 taste buds -on the tongue. | 0:01:39 | 0:01:43 | |
-Most of them are located around -small structures called papillae. | 0:01:43 | 0:01:47 | |
-The five elements -of taste perception are... | 0:01:48 | 0:01:51 | |
-..sweet, bitter, -salty, sour and umami. | 0:01:51 | 0:01:54 | |
-These evolved for important reasons. | 0:01:54 | 0:01:57 | |
-We need calories from sweet sugars -and minerals from salt in our diet. | 0:01:58 | 0:02:03 | |
-Sour foods -are likely to be putrid... | 0:02:03 | 0:02:05 | |
-..and bitter foods can be poisonous. | 0:02:06 | 0:02:08 | |
-Umami is the taste of amino acids. | 0:02:10 | 0:02:12 | |
-We need these to create proteins. | 0:02:13 | 0:02:15 | |
-Umami was discovered in Japan -around 100 years ago. | 0:02:16 | 0:02:20 | |
-Umami is enjoyable... | 0:02:20 | 0:02:21 | |
-..and it's present in foods such as -tomatoes, soy sauce and mushrooms. | 0:02:22 | 0:02:27 | |
-There may be taste buds for fat -and even for metal. | 0:02:27 | 0:02:30 | |
-In the future, there may be six, -seven or more basic tastes. | 0:02:31 | 0:02:35 | |
-Cardiff Metropolitan University's -Food Industry Centre... | 0:02:42 | 0:02:46 | |
-..specializes in testing taste. | 0:02:46 | 0:02:49 | |
-Elen Evans has prepared tests -to assess my taste buds. | 0:02:49 | 0:02:54 | |
-Today, we'll look -at how we taste things. | 0:02:56 | 0:02:58 | |
-We'll carry out a few experiments -to evaluate your taste buds. | 0:03:00 | 0:03:04 | |
-Let's see if you can identify -all five basic tastes... | 0:03:05 | 0:03:09 | |
-..bitter, salty, -sour, sweet and umami. | 0:03:11 | 0:03:14 | |
-That isn't nice! | 0:03:27 | 0:03:28 | |
-It tastes like water which has been -in the car for weeks! | 0:03:29 | 0:03:33 | |
-I think that's bitter. | 0:03:34 | 0:03:35 | |
-Lemon - sour. | 0:03:40 | 0:03:42 | |
-That must be umami. | 0:03:48 | 0:03:49 | |
-It reminds me of Chinese food. | 0:03:50 | 0:03:54 | |
-Sweet. | 0:03:58 | 0:04:00 | |
-A mouthful of salt! | 0:04:04 | 0:04:06 | |
-You can identify -all five of the basic tastes. | 0:04:06 | 0:04:10 | |
-Some people can't identify -the bitter taste. | 0:04:10 | 0:04:14 | |
-Some people can't taste saltiness. | 0:04:15 | 0:04:18 | |
-These booths are used for tasting -food under laboratory conditions. | 0:04:21 | 0:04:26 | |
-There are 12 samples of one of -the basic tastes selected for you. | 0:04:30 | 0:04:34 | |
-Tell me when you can taste something -different and identify the taste. | 0:04:35 | 0:04:40 | |
-This will test my taste threshold... | 0:04:41 | 0:04:44 | |
-..the point where we first taste -one of the basic tastes. | 0:04:44 | 0:04:48 | |
-That's water. | 0:04:48 | 0:04:50 | |
-There's something in that water -but I can't identify it. | 0:04:55 | 0:04:59 | |
-Number seven. | 0:05:00 | 0:05:01 | |
-It's getting stronger -but I don't know what it is. | 0:05:07 | 0:05:10 | |
-Got it! It's salty. | 0:05:14 | 0:05:15 | |
-I tasted the salt in that. | 0:05:15 | 0:05:18 | |
-Correct. They contain salt. | 0:05:18 | 0:05:21 | |
-I could taste something -in number six... | 0:05:21 | 0:05:24 | |
-..but I couldn't identify it -until number ten. | 0:05:24 | 0:05:28 | |
-We introduced salt at number four -but it was a small percentage. | 0:05:28 | 0:05:33 | |
-Only supertasters -could taste salt in number four. | 0:05:33 | 0:05:37 | |
-We'd expect the average person -to be able to taste the salt... | 0:05:37 | 0:05:42 | |
-..from nine onwards. | 0:05:42 | 0:05:44 | |
-My threshold could be different -for different tastes. | 0:05:46 | 0:05:50 | |
-This varies from person to person. | 0:05:51 | 0:05:54 | |
-Some are more sensitive than others -and they're known as supertasters. | 0:05:55 | 0:05:59 | |
-I want each one of you -to take a small piece of paper. | 0:06:06 | 0:06:09 | |
-When you're ready, -place it on your tongue... | 0:06:14 | 0:06:17 | |
-..and hold it there -for around 15 seconds. | 0:06:17 | 0:06:20 | |
-There's a chemical called PTC -on the paper. | 0:06:21 | 0:06:24 | |
-Some people can't taste it, but -others say it has a strong taste. | 0:06:25 | 0:06:29 | |
-Those who find it strong -are likely to be supertasters. | 0:06:29 | 0:06:33 | |
-Remove it. | 0:06:34 | 0:06:35 | |
-How does it taste? | 0:06:35 | 0:06:37 | |
-It isn't sweet or sour. | 0:06:38 | 0:06:40 | |
-There was no taste. | 0:06:40 | 0:06:42 | |
-What can you taste? | 0:06:42 | 0:06:43 | |
-What can you taste? - -Nothing. | 0:06:43 | 0:06:45 | |
-Can you taste something? | 0:06:45 | 0:06:46 | |
-Can you taste something? - -Yes. It's horrible. | 0:06:46 | 0:06:48 | |
-How strong is the taste, -on a scale of one to ten? | 0:06:48 | 0:06:51 | |
-Ten. | 0:06:51 | 0:06:53 | |
-Yuck! | 0:06:53 | 0:06:55 | |
-It isn't nice at all! | 0:06:55 | 0:06:57 | |
-It isn't nice at all! - -No? | 0:06:57 | 0:06:58 | |
-Describe the taste. | 0:06:59 | 0:07:01 | |
-A very unpleasant taste. | 0:07:01 | 0:07:03 | |
-It's hard to describe it. | 0:07:05 | 0:07:07 | |
-Sour. | 0:07:08 | 0:07:09 | |
-Yes - it's bitter. | 0:07:09 | 0:07:11 | |
-Is it bitter? | 0:07:12 | 0:07:12 | |
-Is it bitter? - -Yes. | 0:07:12 | 0:07:13 | |
-It seems likely that you -have more taste buds than her. | 0:07:14 | 0:07:18 | |
-The ability to taste it is genetic. | 0:07:21 | 0:07:23 | |
-If we don't have a specific gene... | 0:07:23 | 0:07:26 | |
-..we can't taste PTC -and other bitter things. | 0:07:26 | 0:07:30 | |
-I want to know what you could taste. | 0:07:31 | 0:07:33 | |
-I want to know what you could taste. - -It's revolting! | 0:07:33 | 0:07:34 | |
-I want to find out -whether or not I'm a supertaster. | 0:07:59 | 0:08:02 | |
-Supertasters have more taste buds -on the tips of their tongues... | 0:08:03 | 0:08:07 | |
-..than the average person. | 0:08:08 | 0:08:10 | |
-To count the taste buds, -I must first dry my tongue. | 0:08:10 | 0:08:14 | |
-Next, I'll put some blue -food colouring on my tongue. | 0:08:15 | 0:08:19 | |
-The blue colours the tongue but not -the papillae, where taste buds lie. | 0:08:19 | 0:08:25 | |
-This makes them more visible. | 0:08:25 | 0:08:27 | |
-I must count the papillae -within the circle. | 0:08:30 | 0:08:33 | |
-Most taste buds -are on the papillae... | 0:08:34 | 0:08:37 | |
-..so the more I have, the more -sensitive to taste I should be. | 0:08:37 | 0:08:42 | |
-I counted around 15, -which means I'm about average. | 0:08:42 | 0:08:47 | |
-If I were a supertaster, I'd have -upwards of 30 in that tiny circle. | 0:08:47 | 0:08:51 | |
-Around 25% of the population -are supertasters. | 0:08:54 | 0:08:58 | |
-Supertasters tend to avoid strong -tastes like broccoli and coffee. | 0:08:58 | 0:09:03 | |
-In addition to our genes... | 0:09:04 | 0:09:06 | |
-..our upbringing -also affects our sense of taste. | 0:09:07 | 0:09:11 | |
-An increasing number of people -opt for baby-led weaning. | 0:09:15 | 0:09:19 | |
-I'm here to meet Catrin and her -daughter, seven-month old Lili... | 0:09:19 | 0:09:24 | |
-..to find out more. | 0:09:24 | 0:09:25 | |
-Rather than use puree -and spoon-feed the baby... | 0:09:27 | 0:09:31 | |
-..I offer her real food -which is suitable for her. | 0:09:31 | 0:09:35 | |
-She chooses what to eat. | 0:09:35 | 0:09:37 | |
-She looks at it, she picks it up -and she tastes it. | 0:09:37 | 0:09:40 | |
-She sometimes spits it out -or throws it on the floor! | 0:09:40 | 0:09:44 | |
-That's how she'll learn about food. | 0:09:44 | 0:09:47 | |
-She sees the food -and she picks it up. | 0:09:48 | 0:09:50 | |
-She chooses what to eat -but she doesn't know it's food. | 0:09:51 | 0:09:55 | |
-She puts everything in her mouth! | 0:09:55 | 0:09:58 | |
-In time, she'll learn -that food fills her up... | 0:09:58 | 0:10:01 | |
-..and she'll recognize the taste -of broccoli or whatever she eats. | 0:10:02 | 0:10:07 | |
-That's how she'll progress -from milk to solids. | 0:10:07 | 0:10:10 | |
-Sight is important too. | 0:10:11 | 0:10:12 | |
-She sees different foods -and different colours. | 0:10:13 | 0:10:16 | |
-I just choose food -which is suitable for her. | 0:10:18 | 0:10:21 | |
-Here, we have some vegetables. | 0:10:21 | 0:10:23 | |
-The colours of vegetables -are generally bright. | 0:10:23 | 0:10:27 | |
-I make sure -she eats a balanced diet... | 0:10:28 | 0:10:30 | |
-..and a varied diet too. | 0:10:31 | 0:10:33 | |
-The texture of the food is as -important as the taste of the food. | 0:10:35 | 0:10:39 | |
-Yes, she's learning -all about different textures. | 0:10:39 | 0:10:44 | |
-Broccoli is totally different -from mashed potato. | 0:10:44 | 0:10:48 | |
-She tastes a huge variety of food -and she enjoys it. | 0:10:48 | 0:10:52 | |
-So I see! | 0:10:52 | 0:10:53 | |
-Would you like some more broccoli? | 0:10:54 | 0:10:56 | |
-It's obvious Lili likes broccoli. -What does she dislike? | 0:11:00 | 0:11:04 | |
-She likes strawberries -but she's not keen on parsnips. | 0:11:05 | 0:11:09 | |
-We'll keep trying -in case it changes! | 0:11:09 | 0:11:12 | |
-The hope for the future -is that Lili won't refuse any food. | 0:11:12 | 0:11:16 | |
-Yes, that's our hope. | 0:11:17 | 0:11:18 | |
-We give her a balanced diet. | 0:11:18 | 0:11:20 | |
-She has a chance to try -different tastes, so we'll see. | 0:11:21 | 0:11:24 | |
-Babies will put anything -in their mouths. | 0:11:30 | 0:11:32 | |
-Things change -once they become mobile. | 0:11:33 | 0:11:35 | |
-Cookibods was established -by Helen Pritchard and Sian Quinn... | 0:11:36 | 0:11:41 | |
-..to give children -aged between three and eight... | 0:11:41 | 0:11:44 | |
-..an opportunity to cook -and to learn about new foods. | 0:11:45 | 0:11:48 | |
-Today, the children -will cook chicken curry. | 0:11:49 | 0:11:52 | |
-First, the children -taste the ingredients. | 0:11:53 | 0:11:56 | |
-They're new to some of them. | 0:11:56 | 0:11:58 | |
-It tastes spicy. | 0:11:59 | 0:12:01 | |
-Sian and I started Cookibods -from a shared belief. | 0:12:02 | 0:12:05 | |
-We're passionate -about our own children eating well. | 0:12:06 | 0:12:09 | |
-Does it make your nose tingle? | 0:12:10 | 0:12:12 | |
-I come to Cookibods -because I like cooking. | 0:12:16 | 0:12:20 | |
-I like trying new food -because it's tasty. | 0:12:21 | 0:12:24 | |
-Once we start to walk -and explore our world... | 0:12:25 | 0:12:28 | |
-..we become fussier -about what we put in our mouths. | 0:12:29 | 0:12:33 | |
-She's a fussy eater. | 0:12:34 | 0:12:35 | |
-If food is the wrong colour, -she won't even try it. | 0:12:36 | 0:12:40 | |
-She's very fussy, definitely. | 0:12:41 | 0:12:43 | |
-This is a natural instinct to -stop us eating something dangerous. | 0:12:43 | 0:12:48 | |
-Nia's fussy, -so this is a great opportunity... | 0:12:49 | 0:12:52 | |
-..to encourage her -to taste new things. | 0:12:52 | 0:12:55 | |
-Our aim is to keep trying new things -and to develop her taste buds. | 0:12:57 | 0:13:02 | |
-Research suggests that children -who taste a variety of food... | 0:13:04 | 0:13:08 | |
-..grow up to be less fussy eaters. | 0:13:09 | 0:13:11 | |
-Tasting food with parents -is also important. | 0:13:12 | 0:13:16 | |
-Children that first came -to the sessions were fussy. | 0:13:16 | 0:13:20 | |
-They didn't want to try new foods. | 0:13:20 | 0:13:22 | |
-The more foods -we introduced them to... | 0:13:22 | 0:13:25 | |
-..the more likely they are -to try food... | 0:13:25 | 0:13:28 | |
-..especially -when they've cooked it themselves. | 0:13:29 | 0:13:32 | |
-Will you help Mami and Dadi -cook at home? | 0:13:35 | 0:13:38 | |
-Will you help put the chicken in -the oven tonight and taste it again? | 0:13:38 | 0:13:43 | |
-No. | 0:13:43 | 0:13:44 | |
-You won't taste it. -You'll just cook it! | 0:13:44 | 0:13:48 | |
-. | 0:13:51 | 0:13:52 | |
-Subtitles | 0:13:56 | 0:13:56 | |
-Subtitles - -Subtitles | 0:13:56 | 0:13:58 | |
-What's the difference -between taste and flavour? | 0:14:01 | 0:14:04 | |
-Our sense of taste is complicated -and relies on several other senses. | 0:14:04 | 0:14:10 | |
-Three quarters of what we taste -comes from our sense of smell. | 0:14:10 | 0:14:15 | |
-As we chew food, chemicals -come into contact with taste buds... | 0:14:15 | 0:14:19 | |
-..sending a message to the brain. | 0:14:19 | 0:14:22 | |
-Other chemicals -travel into the nose... | 0:14:22 | 0:14:25 | |
-..where they come into contact -with receptors. | 0:14:25 | 0:14:28 | |
-This sends -another message to the brain. | 0:14:28 | 0:14:31 | |
-Messages about the look, temperature -and texture of food are also sent. | 0:14:31 | 0:14:36 | |
-We don't like lumpy gravy -and warm ice cream isn't good. | 0:14:36 | 0:14:40 | |
-The brain analyses messages from -the tongue, nose, mouth and eyes... | 0:14:41 | 0:14:46 | |
-..to work out -the true flavour of food. | 0:14:46 | 0:14:49 | |
-Scientists still don't know -exactly how it does this... | 0:14:49 | 0:14:53 | |
-..but it's worth all that effort! | 0:14:53 | 0:14:56 | |
-Put that on your nose. | 0:15:03 | 0:15:05 | |
-Hold out your hand -and close your eyes. | 0:15:06 | 0:15:08 | |
-I'll give you a sweet... | 0:15:10 | 0:15:11 | |
-..and I want you to eat it. | 0:15:12 | 0:15:13 | |
-How does it taste? | 0:15:25 | 0:15:26 | |
-How does it taste? - -There's hardly any taste at all. | 0:15:26 | 0:15:29 | |
-It's sweet -but there's no flavour there. | 0:15:29 | 0:15:32 | |
-It's sweet and slightly citrusy. | 0:15:33 | 0:15:35 | |
-Strawberry. | 0:15:38 | 0:15:39 | |
-Orangey. | 0:15:39 | 0:15:41 | |
-Orangey. - -It tastes like orange to you. | 0:15:41 | 0:15:43 | |
-Take off the peg. | 0:15:43 | 0:15:45 | |
-Oh, wow! | 0:15:46 | 0:15:48 | |
-How does it taste now? | 0:15:49 | 0:15:51 | |
-Ooh! It tastes like strawberry. | 0:15:52 | 0:15:55 | |
-Wow! | 0:15:56 | 0:15:58 | |
-It tastes like blackcurrant. | 0:15:59 | 0:16:01 | |
-Orange. | 0:16:04 | 0:16:06 | |
-The taste has changed completely. | 0:16:06 | 0:16:09 | |
-It tastes like lemon. | 0:16:09 | 0:16:11 | |
-I'm not sure. | 0:16:11 | 0:16:12 | |
-It could be apple. | 0:16:12 | 0:16:14 | |
-It shows how important your nose is -to your sense of taste. | 0:16:15 | 0:16:19 | |
-Yes. Wow! | 0:16:19 | 0:16:20 | |
-That's really interesting. | 0:16:20 | 0:16:23 | |
-I'll steal that idea from you! | 0:16:23 | 0:16:25 | |
-The nose is important to our sense -of taste, but what about the eyes? | 0:16:27 | 0:16:32 | |
-I'm back in the tasting booths -in Cardiff. | 0:16:34 | 0:16:37 | |
-Elen Evans -has designed an experiment for me. | 0:16:37 | 0:16:41 | |
-Let's look at how what we see -affects how things taste to us. | 0:16:42 | 0:16:46 | |
-There are three samples -of ice cream here for you to taste. | 0:16:46 | 0:16:51 | |
-Place them in your preferred order. | 0:16:51 | 0:16:54 | |
-Food researchers know -that food's appearance... | 0:16:54 | 0:16:58 | |
-..influences our enjoyment of it. | 0:16:58 | 0:17:01 | |
-That's my least favourite. -I'm not sure about the other two. | 0:17:02 | 0:17:06 | |
-Although I'm not aware of it... | 0:17:07 | 0:17:09 | |
-..the colour of the ice cream -affects its taste. | 0:17:09 | 0:17:13 | |
-That's number two -and this is number one. | 0:17:13 | 0:17:15 | |
-I'll change the colour of the light -in the booth. | 0:17:17 | 0:17:20 | |
-Under the red light, -the ice creams look the same... | 0:17:21 | 0:17:25 | |
-..so the way they look -shouldn't affect their taste at all. | 0:17:25 | 0:17:29 | |
-They look the same -and they taste the same. | 0:17:31 | 0:17:34 | |
-Number one and number two. | 0:17:35 | 0:17:37 | |
-Did the result alter -after changing the light? | 0:17:43 | 0:17:46 | |
-No, not on this occasion. | 0:17:46 | 0:17:48 | |
-The result was the same -when you tasted in natural light... | 0:17:48 | 0:17:52 | |
-..and in red light. | 0:17:52 | 0:17:54 | |
-Did you find it more difficult -to analyse the taste in red light? | 0:17:54 | 0:17:59 | |
-Yes - it was much harder -to tell the difference between them. | 0:17:59 | 0:18:03 | |
-However, my least favourite -ice cream tasted the same. | 0:18:04 | 0:18:08 | |
-The other two were very similar -under the red light. | 0:18:09 | 0:18:13 | |
-People sometimes say things taste -much sweeter under the red light. | 0:18:13 | 0:18:18 | |
-We think food with strong colour -is high in sugar and fat. | 0:18:18 | 0:18:23 | |
-We often eat more with our eyes -than with our actual sense of taste. | 0:18:26 | 0:18:30 | |
-It's more difficult to analyse -which taste you preferred... | 0:18:30 | 0:18:35 | |
-..under the red light. | 0:18:35 | 0:18:37 | |
-What about the other senses? | 0:18:39 | 0:18:41 | |
-I'm about to take part -in a unique experiment. | 0:18:41 | 0:18:44 | |
-It's a lovely day here in London. | 0:18:46 | 0:18:49 | |
-The sun is shining, it's bustling -and I'm here to drink wine. | 0:18:50 | 0:18:54 | |
-All in the name of science, -of course! | 0:18:55 | 0:18:58 | |
-This is the largest multisensory -experiment of its type in the world. | 0:18:59 | 0:19:05 | |
-The hope is that 3,000 people will -participate in it over three days. | 0:19:05 | 0:19:10 | |
-It's based on the research -of Professor Charles Spence... | 0:19:11 | 0:19:15 | |
-..at Oxford University. | 0:19:16 | 0:19:17 | |
-We've done lots of experiments -looking at the effects of colour. | 0:19:18 | 0:19:23 | |
-When we change the colour of food -and drink, it will change the taste. | 0:19:23 | 0:19:28 | |
-It may change the sweetness and the -flavour you think you're tasting. | 0:19:28 | 0:19:33 | |
-If you change the colour of the -environment, will it do the same? | 0:19:33 | 0:19:37 | |
-Things can taste different, -depending on where we taste them. | 0:19:38 | 0:19:42 | |
-The wine we enjoyed on holiday -may not taste as nice back home. | 0:19:43 | 0:19:48 | |
-The researchers are looking -at how what we see, hear and feel... | 0:19:51 | 0:19:56 | |
-..affects the taste -of what we drink. | 0:19:57 | 0:20:00 | |
-The wine is served -in black glasses... | 0:20:02 | 0:20:04 | |
-..so that the colour of the wine -doesn't influence the results. | 0:20:05 | 0:20:09 | |
-The fact you know it's the same -black glass you're holding... | 0:20:10 | 0:20:14 | |
-..is likely to make the effect -smaller than you'd see... | 0:20:14 | 0:20:18 | |
-..if you go from bar to bar -or from holiday to home. | 0:20:18 | 0:20:22 | |
-You know it's the same drink -because it never left your hands... | 0:20:22 | 0:20:26 | |
-..but if you can show -the taste and the flavour changes... | 0:20:26 | 0:20:30 | |
-..that's a powerful thing -to people who come through. | 0:20:31 | 0:20:34 | |
-It hints at how atmosphere, -music, light and temperature... | 0:20:34 | 0:20:38 | |
-..would impact on your experience. | 0:20:38 | 0:20:40 | |
-That's really bitter. | 0:20:47 | 0:20:49 | |
-I'm giving marks -on how the wine tastes. | 0:20:51 | 0:20:54 | |
-It tastes better now -than it did in the white light. | 0:20:55 | 0:20:58 | |
-It isn't as strong as before. | 0:21:00 | 0:21:02 | |
-I must look at the wall... | 0:21:04 | 0:21:06 | |
-..then give the wine marks -for taste and intensity. | 0:21:06 | 0:21:10 | |
-The light changes -from white to green to red. | 0:21:10 | 0:21:14 | |
-It tastes better than it did... | 0:21:15 | 0:21:18 | |
-..in the green light -and the white light. | 0:21:18 | 0:21:21 | |
-Music is played in the room. | 0:21:22 | 0:21:24 | |
-"Sweet" music is played -in the red light... | 0:21:25 | 0:21:28 | |
-..and "sour" music -is played in the green light. | 0:21:29 | 0:21:32 | |
-Does what we hear -also affect the taste of the wine? | 0:21:32 | 0:21:37 | |
-It's nicer in red light. | 0:21:41 | 0:21:43 | |
-I've finished the experiment. | 0:21:46 | 0:21:48 | |
-To be honest, I don't like red wine, -but it was very interesting. | 0:21:49 | 0:21:54 | |
-In the white light, the wine -was sour, bitter and horrible! | 0:21:55 | 0:22:00 | |
-It was pretty similar -in the green light! | 0:22:02 | 0:22:05 | |
-But under the red light, -the wine was sweet and smooth. | 0:22:06 | 0:22:09 | |
-It was quite nice. | 0:22:10 | 0:22:11 | |
-I don't think the music -had any effect on me. | 0:22:13 | 0:22:16 | |
-Research shows the wine -tastes fresher and less intense... | 0:22:18 | 0:22:23 | |
-..with a combination of green light -and "sour" music. | 0:22:23 | 0:22:27 | |
-People preferred the wine -in red light with "sweet" music. | 0:22:30 | 0:22:35 | |
-This research -can help restaurant designers... | 0:22:36 | 0:22:40 | |
-..to create a more enjoyable -ambience for customers. | 0:22:40 | 0:22:44 | |
-Taste is anything but simple. | 0:22:48 | 0:22:50 | |
-It's a multisensory experience. | 0:22:51 | 0:22:54 | |
-It combines chemical information -from the tongue and nose... | 0:22:54 | 0:22:58 | |
-..the texture and temperature -of the food... | 0:22:59 | 0:23:02 | |
-..what we see, where we eat -and even what we hear at the time. | 0:23:02 | 0:23:07 | |
-Thankfully, the brain analyses -the information automatically. | 0:23:07 | 0:23:13 | |
-Next week, Katie tests her eyes... | 0:23:13 | 0:23:16 | |
-..and Anwen looks at her brain. | 0:23:19 | 0:23:22 | |
-S4C subtitles by Eirlys A Jones | 0:23:36 | 0:23:38 | |
-. | 0:23:38 | 0:23:39 |