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social media this year. We examine the issues that had been trending at | :00:00. | :00:00. | |
home and around the world in Review 2015. | :00:00. | :00:18. | |
Tens of millions of people freaked out in a social media frenzy over | :00:19. | :00:23. | |
It all started in the UK when a woman sent a photo | :00:24. | :00:34. | |
of the dress she was planning to wear to her daughter's wedding. | :00:35. | :00:37. | |
The bride and groom had a big difference of opinion on the colour. | :00:38. | :00:41. | |
So it was posted on the site Tumblr to let the internet decide. | :00:42. | :00:46. | |
It went viral because people were just fascinated by it. | :00:47. | :00:52. | |
What was interesting is that traditional media organisations also | :00:53. | :00:57. | |
had a role, so BuzzFeed was the first blog to pick it up. | :00:58. | :01:00. | |
Their post got 39 million views, I think, in the end, | :01:01. | :01:02. | |
so much that their servers were slightly overloaded by it. | :01:03. | :01:06. | |
Our post got more than a couple of million, so we were a real part | :01:07. | :01:12. | |
Millions argued about what colour this dress really was. | :01:13. | :01:17. | |
Celebrities had public meltdowns, joining Team White and Gold, | :01:18. | :01:18. | |
So why do people see different colours? | :01:19. | :01:24. | |
Blue light is absorbed differently in different eyes, so what we end up | :01:25. | :01:29. | |
with in terms of retinal signals will vary significantly | :01:30. | :01:31. | |
for these particular stripes from person to person. | :01:32. | :01:36. | |
The dress might seem like silly to some, and a scientific anomaly | :01:37. | :01:39. | |
to others, but to the people who took the original image it | :01:40. | :01:44. | |
They have actually you know, done some... | :01:45. | :01:53. | |
They have been using it to promote their business. | :01:54. | :01:55. | |
They have been using it - they had conferences and shown how, | :01:56. | :01:58. | |
with algorithms and everything else, how they actually made it go viral. | :01:59. | :02:01. | |
But nobody ever came to us, and... | :02:02. | :02:07. | |
We never even got a credit or anything. | :02:08. | :02:15. | |
Well, we were really annoyed at BuzzFeed, because basically | :02:16. | :02:20. | |
they have taken our property, and profited off it. | :02:21. | :02:22. | |
Without even giving us a credit, a thank you. | :02:23. | :02:25. | |
So in some way there's is a melancholy twist to them. | :02:26. | :02:28. | |
They have now hired a solicitor to protect their | :02:29. | :02:30. | |
The blog BuzzFeed say they respect intellectual property, | :02:31. | :02:37. | |
they told us, and they act promptly to make sure it is respected. | :02:38. | :02:40. | |
and ordinary people like Paul James and Cecelia Bleasdale are having | :02:41. | :02:51. | |
to navigate this funny world of the viral web. | :02:52. | :02:53. | |
So the dress was a curious illustration of how | :02:54. | :02:55. | |
It also shows the power of media organisations in making something go | :02:56. | :03:00. | |
Politicians around the world have largely embraced social media, | :03:01. | :03:10. | |
but there are times when they probably wished | :03:11. | :03:16. | |
Like when Zimbabwe's President Robert Mugabe was the butt | :03:17. | :03:19. | |
of internet jokes after he took a tumble outside Harare airport. | :03:20. | :03:23. | |
His security personnel reportedly asked photographers | :03:24. | :03:26. | |
German Chancellor Angela Merkel reduced a Palestinian refugee | :03:27. | :03:39. | |
to tears during a live TV discussion. | :03:40. | :03:42. | |
Her attempt to comfort the girl resulted in a trending hashtag. | :03:43. | :03:46. | |
Former British Labour leader Ed Miliband gained fans | :03:47. | :03:52. | |
all round the world and became a sex symbol after his face | :03:53. | :03:52. | |
was photoshopped on to images of celebrities. | :03:53. | :03:57. | |
And the US Republican Presidential hopeful Donald Trump managed | :03:58. | :04:01. | |
Your Twitter account has several disparaging comments | :04:02. | :04:07. | |
You have to see this guy - oh, I don't know what I said, | :04:08. | :04:20. | |
Donald J Trump is calling for a total and complete shut down | :04:21. | :04:34. | |
of Muslims entering the United States until our | :04:35. | :04:36. | |
country's representatives can figure out what the hell is going on. | :04:37. | :04:49. | |
The Kardashians are one of the most famous families in the world. | :04:50. | :04:54. | |
Rarely a day passes that one of them isn't featured on a gossip column | :04:55. | :04:58. | |
Last year, Kim Kardashian tried to break the internet | :04:59. | :05:01. | |
This year, it was all about Caitlin Jenner. | :05:02. | :05:06. | |
Caitlin Jenner used to be known as Bruce Jenner, | :05:07. | :05:08. | |
a US Olympic athlete and stepdad to the Kardashian siblings. | :05:09. | :05:14. | |
In June, she unveiled her new identity on the cover | :05:15. | :05:18. | |
of Vanity Fair, saying she is transgender and identifies | :05:19. | :05:20. | |
Minutes after activating her Twitter account, the hashtag #CallMeCaitlin | :05:21. | :05:28. | |
The response on social media was overwhelmingly positive. | :05:29. | :05:34. | |
But some people wondered if Caitlin Jenner reflected | :05:35. | :05:39. | |
the reality facing ordinary transwomen. | :05:40. | :05:44. | |
The Vanity Fair shoot was hailed a pivotal moment | :05:45. | :05:47. | |
But before the world had even met Caitlin Jenner, | :05:48. | :05:53. | |
there was already a surge of activity around transgender | :05:54. | :05:55. | |
For example, parents of transgender kids used social networks to come | :05:56. | :05:58. | |
out about their children's gender identity. | :05:59. | :06:01. | |
She had always asked for the pretty dresses at the store. | :06:02. | :06:05. | |
We thought we have a slightly feminine boy, so what? | :06:06. | :06:08. | |
It was a change of thought of, OK, there might be something more | :06:09. | :06:12. | |
going on here when she came and talked to me. | :06:13. | :06:49. | |
She came to me one night and she said, "You know, | :06:50. | :06:52. | |
I know I have a boy body and I know I am a boy, | :06:53. | :06:55. | |
but I don't really think I'm a boy on the inside." | :06:56. | :06:59. | |
She grew her hair out and found a play group, | :07:00. | :07:04. | |
I think videos like that have both a positive and negative effect. | :07:05. | :07:13. | |
I think they are really wonderful for families who are looking | :07:14. | :07:17. | |
for other families like them, but on the other hand I do worry | :07:18. | :07:21. | |
a little bit about putting, especially the videos and pictures | :07:22. | :07:26. | |
out publicly of the child, because there might come a point | :07:27. | :07:32. | |
It is really important that, certainly for young transpeople, | :07:33. | :07:36. | |
they are seeing other transpeople like them, out there online, | :07:37. | :07:38. | |
The internet had already become space for meaningful transgender | :07:39. | :07:44. | |
What Caitlin Jenner did was consolidate those conversations | :07:45. | :07:51. | |
The refugee crisis was a story that dominated the news and social media | :07:52. | :07:58. | |
But there was one image that made the world really take notice. | :07:59. | :08:05. | |
A photograph of the three-year-old Syrian boy Aylan Kurdi, | :08:06. | :08:08. | |
washed up on a beach, sparked international outrage. | :08:09. | :08:14. | |
The little boy had been on the treacherous journey | :08:15. | :08:18. | |
from Turkey to Greece with his family, when the boat capsized. | :08:19. | :08:22. | |
Photographs of his body being recovered led to an emotional | :08:23. | :08:26. | |
Internet users asked if it was right to share the images. | :08:27. | :09:01. | |
We heard thousands of stories, we saw thousands of | :09:02. | :09:04. | |
It was something about that picture, almost God put the light on that | :09:05. | :09:13. | |
Aylan Kurdi gave a face to the refugee crisis. | :09:14. | :09:23. | |
The photos of his little body washed ashore brought home | :09:24. | :09:29. | |
the reality of the situation facing many refugees. | :09:30. | :09:31. | |
At the time, it seemed like the world could no longer turn | :09:32. | :09:38. | |
But did all the outrage online actually make a difference? | :09:39. | :09:40. | |
In the UK, a petition calling on the Government to accept more | :09:41. | :09:43. | |
asylum seekers saw a rapid surge in signatures. | :09:44. | :09:46. | |
Germany also made it known that refugees were welcome. | :09:47. | :09:50. | |
And people shared happy pictures of refugees. | :09:51. | :09:55. | |
But there was still moments of outcry, like when this | :09:56. | :09:57. | |
camerawoman tripped up refugees along the Hungarian border. | :09:58. | :10:06. | |
And some refugees ended up saying things that surprised people. | :10:07. | :10:23. | |
Don't come to Sweden - or at least think carefully | :10:24. | :10:25. | |
So why do so many Syrians come to Sweden? | :10:26. | :10:36. | |
If you Google "asylum" in Arabic, Sweden comes up on the top. | :10:37. | :10:54. | |
When I come to Sweden I get this house. | :10:55. | :11:47. | |
Just because you have relocated to a new place doesn't automatically | :11:48. | :11:49. | |
mean you like it or consider it home. | :11:50. | :12:02. | |
The year started and ended with tragedy in Paris. | :12:03. | :12:09. | |
In January, 17 people were killed after an attack at the offices | :12:10. | :12:11. | |
of the satirical newspaper Charlie Hebdo. | :12:12. | :12:13. | |
The incident inspired one of the world's most recognisable | :12:14. | :12:16. | |
I did these three words simply because I think I was deeply shocked | :12:17. | :12:24. | |
of what happened, but I wasn't frightened. | :12:25. | :12:27. | |
I was trying to express something that was my feeling, | :12:28. | :12:33. | |
I didn't want to make any buzz or anything. | :12:34. | :12:41. | |
Millions used the slogan on social media. | :12:42. | :12:43. | |
Je Suis Charlie became one of the fastest growing hashtags | :12:44. | :12:49. | |
Those who hadn't heard of Charlie Hebdo before, | :12:50. | :12:52. | |
It is something so personal, Je Suis Charlie. | :12:53. | :12:55. | |
Something I wrote for me, to express to a few of my friends, | :12:56. | :12:58. | |
This is what is kind of scary, and this is at that point | :12:59. | :13:05. | |
where I understood, well, I tried to understand | :13:06. | :13:09. | |
It wasn't long before the global solidarity fragmented | :13:10. | :13:16. | |
People began to reflect on what Je Suis Charlie meant. | :13:17. | :13:21. | |
Some didn't like the idea of honouring a newspaper | :13:22. | :13:24. | |
which prides itself on being mean and nasty. | :13:25. | :13:27. | |
New hashtags emerged, replacing the name Charlie with, | :13:28. | :13:29. | |
for example, Ahmed, the Muslim policeman who was also killed | :13:30. | :13:37. | |
The phrase Je Suis had become a meme. | :13:38. | :13:39. | |
Throughout year, it was applied to other trending stories. | :13:40. | :13:43. | |
It would eventually be used again, when terror struck | :13:44. | :13:45. | |
On Friday 13th November, 130 people were killed in a series | :13:46. | :13:53. | |
of co-ordinated attacks around Paris. | :13:54. | :13:58. | |
Eyewitnesses logged on to their social networks to warn | :13:59. | :14:00. | |
others about what was happening, and in the aftermath social media | :14:01. | :14:04. | |
was where they went to try to make sense of it all. | :14:05. | :14:10. | |
Social media was a place where a lot of people went to, | :14:11. | :14:15. | |
to express support, solidarity, the first to use the hashtag pray | :14:16. | :14:18. | |
for Paris, and then the hashtag spray for Paris, where they shared | :14:19. | :14:21. | |
pictures of graffiti, again expressing solidarity. | :14:22. | :14:24. | |
A lot of people also changed their Facebook profile | :14:25. | :14:28. | |
to the colours of the French flag - blue, white, red. | :14:29. | :14:31. | |
A few metres away from here, a pianist played a song, | :14:32. | :14:34. | |
Imagine by John Lennon, and a video of that moment | :14:35. | :14:36. | |
was posted online and has been viewed by millions. | :14:37. | :14:44. | |
Recently, when we had those terror attacks in Paris on 13th November, | :14:45. | :14:47. | |
quite quickly there was those hashtag called pray for Paris. | :14:48. | :14:54. | |
It didn't come from Paris, it came from the United States. | :14:55. | :14:57. | |
We really thought it has nothing to do with God whatsoever. | :14:58. | :15:02. | |
It has to do with, at one point we have to feel united. | :15:03. | :15:07. | |
But on the contrary, we don't want to have anything | :15:08. | :15:09. | |
I think it has nothing to do with religion. | :15:10. | :15:25. | |
It has only to do with people, just crazy people, doing crazy stuff. | :15:26. | :15:44. | |
Now to something completely meaningless that has captivated | :15:45. | :15:46. | |
A mystery word has taken the Chinese internet by storm. | :15:47. | :16:13. | |
Pronounced duang, the character is so new it can't even be found | :16:14. | :16:16. | |
It appeared millions of times in Weibo, in hundreds | :16:17. | :16:22. | |
of thousands of conversations, but no-one actually | :16:23. | :16:24. | |
translation, and you can't find it meanings, but there is no perfect | :16:25. | :16:35. | |
You can use it as an adjective, to put emphasise on the word | :16:36. | :16:37. | |
At the same time, you can use it as a verb. | :16:38. | :16:46. | |
Is it a verb, is it a noun, is it an adjective? | :16:47. | :16:55. | |
Jackie Chan used this word in a commercial back in 2004, | :16:56. | :16:58. | |
but he didn't share it on the internet until this year. | :16:59. | :17:01. | |
So 11 years later it finally took off, caused a lot of duang frenzy | :17:02. | :17:05. | |
on the Chinese internet and a lot of duang use of this word in China. | :17:06. | :17:11. | |
Interestingly, even the writing of this word is a combination | :17:12. | :17:14. | |
So a lot of people are using it, this word duang, but nobody knows | :17:15. | :17:20. | |
Even Jackie Chan himself got finally involved. | :17:21. | :17:26. | |
So everyone is duanging - no-one knows why. | :17:27. | :17:30. | |
Last year, millions of people threw buckets of ice water | :17:31. | :17:36. | |
over their heads, and posted selfies with no make up on, | :17:37. | :17:39. | |
resulting in millions of dollars being raised for charities. | :17:40. | :17:46. | |
This year, the challenges were slightly more bizarre | :17:47. | :17:48. | |
In China, people binged on the strong spirit Baijiu | :17:49. | :17:55. | |
Like neknominate, the drinking trend attracted controversy | :17:56. | :18:01. | |
because of the dangers of alcohol abuse. | :18:02. | :18:07. | |
In Uzbekistan, people filmed themselves burning foreign bank | :18:08. | :18:14. | |
notes, a tradition rooted in the country's historical clan | :18:15. | :18:14. | |
Perhaps bizarrely of all, people started throwing inflated | :18:15. | :18:16. | |
Ironic, considering the challenge doesn't look safe at all. | :18:17. | :18:22. | |
Thousands tried to copy Kylie Jenner's big pout by sucking | :18:23. | :18:24. | |
on bottles to make their lips swell up. | :18:25. | :18:26. | |
Health experts expressed concern though, because the suction | :18:27. | :18:28. | |
And millions shared "unattractive" videos of themselves, | :18:29. | :18:37. | |
only to reveal their "true beauty" to make a statement | :18:38. | :18:41. | |
Around the same time, the beauty blogger Em Ford made | :18:42. | :18:49. | |
a video about the things people wrote about her, | :18:50. | :18:56. | |
It is all about the type of comments I receive without make up | :18:57. | :19:04. | |
and the comments I receive with make up. | :19:05. | :19:08. | |
I just wanted to bring awareness to the type of comments, | :19:09. | :19:11. | |
and show people how unrealistic the expectations are on what women | :19:12. | :19:13. | |
In fact, if you don't wear make up you are called ugly, | :19:14. | :19:20. | |
you are told that you don't put enough effort into your appearance, | :19:21. | :19:22. | |
but if you do wear make up you are told you are fake. | :19:23. | :19:26. | |
So the debate over body image raged on in 2015. | :19:27. | :19:32. | |
In Australia, a TV host started the hashtag drop the plus, | :19:33. | :19:36. | |
to get shops and the fashion industry to stop using | :19:37. | :19:38. | |
If young girls look at girls like Stephania, | :19:39. | :19:51. | |
if they are considered fat in modelling terms, | :19:52. | :19:55. | |
what are those girls going to think about themselves? | :19:56. | :19:59. | |
I would love to see the plus tag dropped completely | :20:00. | :20:01. | |
from the modelling industry, and that as well would | :20:02. | :20:04. | |
We would no longer have a plus size section in stores. | :20:05. | :20:11. | |
There is a delineation of what's a "real model" and what's | :20:12. | :20:14. | |
a "plus size" model, and then there is | :20:15. | :20:15. | |
I was about to go to bed one night, and through the Facebook feed came | :20:16. | :20:21. | |
this story about "plus size model gets accepted for this campaign", | :20:22. | :20:26. | |
and I looked at the photo and I couldn't see what I perceived | :20:27. | :20:31. | |
as any kind of a plus size woman at all. | :20:32. | :20:36. | |
I was just like, oh my God, if this woman is plus sized, | :20:37. | :20:39. | |
I wasn't expecting the whole thing to blow up and become as widespread | :20:40. | :20:52. | |
I asked my little 14-year-old sister to take the photo and she just | :20:53. | :20:56. | |
took it on her iPhone, and we uploaded it from there. | :20:57. | :21:04. | |
There is already a numeric scale, from 0-30, maybe even beyond. | :21:05. | :21:18. | |
We don't need any other terms, and we certainly don't need | :21:19. | :21:18. | |
plus in relation to a woman, or a blogger, or a fashion | :21:19. | :21:23. | |
And it wouldn't be a trending year without a trending soundtrack. | :21:24. | :21:36. | |
In the UK, school leavers made dance videos. | :21:37. | :22:10. | |
In Taiwan, millions viewed this video about foreigners | :22:11. | :22:12. | |
And the Internet found a new way to call out fibbers. | :22:13. | :22:20. | |
Hip-hop got a halal remix by the rapper Jae Deen. | :22:21. | :23:07. | |
Sierra Leone celebrated being free from Ebola with a song and video | :23:08. | :23:18. | |
featuring dancing health workers and twerking policemen. | :23:19. | :23:22. | |
And this song sent the Internet into a creative frenzy. | :23:23. | :23:32. | |
# You used to call me on my cell phone | :23:33. | :23:36. | |
# Late night when you need my love | :23:37. | :23:39. | |
The first thing I realised, it looked like he was swingeing | :23:40. | :23:58. | |
something around with his hand, the way his motion was. | :23:59. | :24:00. | |
I was like, it may be funny to do something | :24:01. | :24:03. | |
So like I added tennis balls and everything and him playing it. | :24:04. | :24:07. | |
every three seconds there were 3000 to make the video and at its peak, | :24:08. | :24:14. | |
It's kind of like just the portrayal of my life story. | :24:15. | :24:31. | |
I am myself Serbian, my dad was a construction worker | :24:32. | :24:34. | |
and when we came here we did anything we could to | :24:35. | :24:38. |