Browse content similar to 1970s. Check below for episodes and series from the same categories and more!
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Meet the Robshaws - | 0:00:03 | 0:00:05 | |
Brandon, Rochelle, Miranda, Roz and Fred. | 0:00:05 | 0:00:08 | |
Let's go. | 0:00:11 | 0:00:12 | |
For one summer, this food-loving family is embarking | 0:00:12 | 0:00:15 | |
on an extraordinary time-travelling adventure, | 0:00:15 | 0:00:18 | |
to discover how a post-war revolution in what we eat | 0:00:18 | 0:00:21 | |
has transformed the way we live. | 0:00:21 | 0:00:23 | |
That is just...amazing. Look at them. | 0:00:25 | 0:00:28 | |
Britain has gone from meagre rations | 0:00:28 | 0:00:30 | |
to ready meals at the touch of a button in just 50 years. | 0:00:30 | 0:00:33 | |
Blip-blip-blip-blip... | 0:00:33 | 0:00:34 | |
But how has this changed our health? Our homes? | 0:00:34 | 0:00:37 | |
-We've got a pull-out larder! -LAUGHTER | 0:00:37 | 0:00:39 | |
And our family dynamic? | 0:00:39 | 0:00:40 | |
Can't do it any more. This is what would make a woman break. | 0:00:40 | 0:00:43 | |
To find out, | 0:00:45 | 0:00:46 | |
the Robshaws are going to shop, cook and eat their way through history. | 0:00:46 | 0:00:50 | |
It's 1974! | 0:00:50 | 0:00:51 | |
Whoa! | 0:00:52 | 0:00:53 | |
I think that is enough sugar now though, darling... | 0:00:55 | 0:00:57 | |
No, I haven't put hardly any on. | 0:00:57 | 0:00:59 | |
Starting in 1950, their own home will be their time machine... | 0:00:59 | 0:01:03 | |
Oh, my goodness! | 0:01:03 | 0:01:04 | |
This carpet hurts my eyes. Who designed that? | 0:01:05 | 0:01:08 | |
Someone who was colour-blind. | 0:01:08 | 0:01:10 | |
..fast forwarding them through a new year each day, | 0:01:10 | 0:01:13 | |
as they experience first-hand | 0:01:13 | 0:01:15 | |
the culinary fads, fashions and gadgets of each age. | 0:01:15 | 0:01:19 | |
-Catch! -Wow! | 0:01:21 | 0:01:23 | |
They've already lived through the austerity of the 1950s... | 0:01:23 | 0:01:25 | |
Oh, my goodness. | 0:01:25 | 0:01:27 | |
..and the rapid advances of the '60s. | 0:01:27 | 0:01:29 | |
This week, it's back to the decade that taste forgot - the 1970s... | 0:01:29 | 0:01:34 | |
Ugh, it smells like fish food. | 0:01:34 | 0:01:36 | |
..as they discover how our changing relationship with food | 0:01:36 | 0:01:39 | |
has shaped all of our lives. | 0:01:39 | 0:01:41 | |
Ooh! | 0:01:41 | 0:01:42 | |
Got flour that comes out of heads. | 0:01:42 | 0:01:45 | |
Pickled onions with faces. | 0:01:45 | 0:01:47 | |
It's like the whole kitchen is mocking me. | 0:01:47 | 0:01:49 | |
MUSIC: All Right Now by Free | 0:01:59 | 0:02:01 | |
It's the next chapter of our time-travelling adventure, | 0:02:01 | 0:02:04 | |
in which the Robshaw family are giving up their modern diet | 0:02:04 | 0:02:06 | |
and spending six weeks eating the food of the past. | 0:02:06 | 0:02:09 | |
It's not just the food that's changing - | 0:02:11 | 0:02:13 | |
their sleek and compact '60s house from last week | 0:02:13 | 0:02:16 | |
has had a radical transformation. | 0:02:16 | 0:02:18 | |
An extension has been added, making a huge kitchen diner | 0:02:20 | 0:02:23 | |
and the sitting and dining rooms have been knocked through | 0:02:23 | 0:02:25 | |
to create one big lounge. | 0:02:25 | 0:02:27 | |
I'm back with food historian Polly Russell | 0:02:30 | 0:02:32 | |
to unleash the '70s on the family. | 0:02:32 | 0:02:34 | |
Wow. | 0:02:38 | 0:02:39 | |
Yeah, we've hit the '70s and it's much bigger. | 0:02:39 | 0:02:41 | |
Yeah. So this is the moment | 0:02:41 | 0:02:42 | |
where the kitchen and the dining room become one. | 0:02:42 | 0:02:45 | |
This is not just a place for Rochelle to be working on her own, | 0:02:45 | 0:02:49 | |
this is a space for the whole family to come and socialise, | 0:02:49 | 0:02:52 | |
as well as cook and prepare food. | 0:02:52 | 0:02:54 | |
..and hang out on some stripy orange Hessian. | 0:02:54 | 0:02:57 | |
And look - they've got these wheat sheaves, | 0:02:57 | 0:02:59 | |
incongruously on tiles all over the place, as if they were | 0:02:59 | 0:03:02 | |
living a very sort of home-spun, natural hippy-ish life. Is that how it was? | 0:03:02 | 0:03:05 | |
Well, there's this look of the rustic, but what you see | 0:03:05 | 0:03:08 | |
when you look at the National Food Survey is that actually, | 0:03:08 | 0:03:11 | |
people are predominantly not eating | 0:03:11 | 0:03:14 | |
what we think of as The Good Life diet. | 0:03:14 | 0:03:16 | |
They're not... They don't keep their own chickens, | 0:03:16 | 0:03:18 | |
they're not making their own yoghurt, | 0:03:18 | 0:03:20 | |
they're actually increasingly reliant on convenience food, | 0:03:20 | 0:03:22 | |
because it's readily available and it's also inexpensive. | 0:03:22 | 0:03:26 | |
The '70s was a decade of economic and political turbulence... | 0:03:27 | 0:03:31 | |
Come and join us! | 0:03:31 | 0:03:33 | |
..with burgeoning women's liberation and green movements, | 0:03:33 | 0:03:36 | |
industrial disputes and high inflation | 0:03:36 | 0:03:38 | |
each exerting their own influence on family life. | 0:03:38 | 0:03:42 | |
The price of food has gone up 18%. | 0:03:42 | 0:03:44 | |
I mean, what are we supposed to do? | 0:03:44 | 0:03:46 | |
MUSIC: Staying Alive by The Bee Gees | 0:03:46 | 0:03:49 | |
It's time for the Robshaws to strut into 1970. | 0:03:49 | 0:03:53 | |
In their modern lives, | 0:03:53 | 0:03:54 | |
teacher Rochelle usually shares the cooking with Brandon, | 0:03:54 | 0:03:57 | |
but for the first two decades of this experiment, | 0:03:57 | 0:03:59 | |
she's been trapped in the kitchen. | 0:03:59 | 0:04:01 | |
In the '50s, I could understand | 0:04:01 | 0:04:04 | |
the labour that was involved in being at home. | 0:04:04 | 0:04:06 | |
It was hard work, but there seemed to be something honest about it - | 0:04:06 | 0:04:10 | |
it needed to happen. | 0:04:10 | 0:04:11 | |
And in the '60s, | 0:04:11 | 0:04:13 | |
I found myself becoming increasingly frustrated, | 0:04:13 | 0:04:16 | |
increasingly restricted. | 0:04:16 | 0:04:18 | |
I found it was a decade not for middle-aged women. | 0:04:18 | 0:04:21 | |
So, with the '70s, I want to break free | 0:04:21 | 0:04:25 | |
and be part of something that is much bigger than the home. | 0:04:25 | 0:04:28 | |
I've had an easy ride so far, in the '50s and '60s. | 0:04:28 | 0:04:31 | |
I didn't really have to do very much at all. | 0:04:31 | 0:04:34 | |
And I'm thinking in the '70s | 0:04:34 | 0:04:36 | |
that I'll get more opportunity to get in the kitchen and cook. | 0:04:36 | 0:04:40 | |
MUSIC: 20th Century Boy by T-Rex | 0:04:40 | 0:04:43 | |
This is the first decade that Rochelle and Brandon | 0:04:43 | 0:04:46 | |
are going to remember having lived through. | 0:04:46 | 0:04:48 | |
Oh... | 0:04:48 | 0:04:50 | |
-Oh, my goodness! -Oh, wow. | 0:04:50 | 0:04:52 | |
There's the coal effect electric fire, | 0:04:52 | 0:04:56 | |
music centre... | 0:04:56 | 0:04:57 | |
It's just so, so familiar to me | 0:04:57 | 0:04:59 | |
and it just feels like being catapulted back into the past. | 0:04:59 | 0:05:03 | |
My trousers blend in. | 0:05:05 | 0:05:07 | |
This carpet hurts my eyes. Who designed that? | 0:05:07 | 0:05:10 | |
Someone who was colour-blind. | 0:05:10 | 0:05:12 | |
THEY GASP | 0:05:12 | 0:05:15 | |
Oh, my lord. This is just fantastic. | 0:05:15 | 0:05:17 | |
Isn't it? It's absolutely fantastic. | 0:05:17 | 0:05:20 | |
Just this...this orange, this orange. The orange. | 0:05:20 | 0:05:23 | |
It is so completely different. | 0:05:23 | 0:05:26 | |
It's just extraordinary. | 0:05:26 | 0:05:29 | |
I mean, it's just double the size! | 0:05:29 | 0:05:31 | |
This is not a kitchen - this is a proper room, isn't it? | 0:05:31 | 0:05:33 | |
This is an eating room. | 0:05:33 | 0:05:36 | |
Got a slow electric cooker, | 0:05:36 | 0:05:37 | |
-we've got an electric knife. -Scary. | 0:05:37 | 0:05:40 | |
I just can't get over how this used to be our kitchen. | 0:05:40 | 0:05:43 | |
Can't even remember it before. | 0:05:43 | 0:05:45 | |
I think it will be a more pleasant space to cook in | 0:05:46 | 0:05:50 | |
than either of the two last kitchens. | 0:05:50 | 0:05:53 | |
But is all of this going to fall on me? | 0:05:53 | 0:05:56 | |
That's... | 0:05:57 | 0:05:58 | |
That's what I'm wondering. | 0:05:58 | 0:06:00 | |
-Hello, chaps. -Hi. | 0:06:02 | 0:06:04 | |
So this is your all-important 1970s manual, which contains | 0:06:04 | 0:06:07 | |
all the information about how you're going to live, | 0:06:07 | 0:06:09 | |
the sorts of things you're going to eat and most importantly, | 0:06:09 | 0:06:12 | |
you're going to be eating the actual meals that, | 0:06:12 | 0:06:14 | |
-according to the National Food Survey... -Right. | 0:06:14 | 0:06:17 | |
..real families were eating, day to day in the 1970s. | 0:06:17 | 0:06:21 | |
Every year, from 1940 to 2000, | 0:06:21 | 0:06:24 | |
thousands of households | 0:06:24 | 0:06:25 | |
detailed all the food that they bought and ate in a week | 0:06:25 | 0:06:28 | |
for the National Food Survey. | 0:06:28 | 0:06:29 | |
I'm using this unique insight into the developing taste of the nation | 0:06:30 | 0:06:34 | |
to guide the Robshaws' diet. | 0:06:34 | 0:06:36 | |
MUSIC: Who Are You? by The Who | 0:06:36 | 0:06:37 | |
Although it's the 1970s and feminism is on the horizon, | 0:06:37 | 0:06:39 | |
early in the decade I'm afraid, Rochelle, | 0:06:39 | 0:06:41 | |
you're still in the kitchen. | 0:06:41 | 0:06:43 | |
-To underline that, Brandon, you're off to the pub. -Get in. | 0:06:43 | 0:06:45 | |
You can go and have a nice time. | 0:06:45 | 0:06:47 | |
Rochelle, you're cooking the first bona fide 1970s meal. | 0:06:47 | 0:06:50 | |
I think it'll be quite an exciting meal. There's your manual. | 0:06:50 | 0:06:53 | |
-Thanks very much. -And...best of luck. | 0:06:53 | 0:06:55 | |
-All right. All right. Thanks. Bye. -Cheerio. | 0:06:55 | 0:06:57 | |
Whilst Brandon is out with his mate, | 0:06:57 | 0:06:59 | |
Rochelle, who has already cooked 50 meals during this experiment, | 0:06:59 | 0:07:03 | |
is stuck in the kitchen. | 0:07:03 | 0:07:04 | |
We'll be eating the same tea | 0:07:04 | 0:07:07 | |
which was served up by a housewife in Paisley | 0:07:07 | 0:07:09 | |
to her husband and five children. | 0:07:09 | 0:07:11 | |
Gammon, eggs, home-made chips, | 0:07:13 | 0:07:16 | |
beans, beetroot, tomatoes. | 0:07:16 | 0:07:19 | |
How much? That's a massive amount of lard, isn't it? | 0:07:21 | 0:07:24 | |
I don't know how long it will last. | 0:07:24 | 0:07:25 | |
Maybe it'll last a whole decade. | 0:07:25 | 0:07:28 | |
The National Food Survey shows that at this time, | 0:07:28 | 0:07:30 | |
lard was the standard cooking fat. | 0:07:30 | 0:07:32 | |
Is it a slice of pork? | 0:07:32 | 0:07:34 | |
-Yeah. -Is it? | 0:07:34 | 0:07:36 | |
So Rochelle is frying the whole meal - | 0:07:36 | 0:07:38 | |
meat, egg and chips in lard. | 0:07:38 | 0:07:41 | |
It's pig cooked in pig, served with pig. | 0:07:41 | 0:07:44 | |
Ugh. | 0:07:44 | 0:07:45 | |
It doesn't feel all that healthy. | 0:07:46 | 0:07:48 | |
It doesn't feel like the sort of meal | 0:07:48 | 0:07:50 | |
that I would like to feed them, really. | 0:07:50 | 0:07:52 | |
I don't know - Brandon might be a little bit tipsy, | 0:07:52 | 0:07:55 | |
then he'll probably be quite happy to have this. | 0:07:55 | 0:07:58 | |
MUSIC: The Boys Are Back In Town by Thin Lizzy | 0:07:58 | 0:08:00 | |
Two points of IPA, please. | 0:08:00 | 0:08:02 | |
Brandon meanwhile, who usually cooks the dinner | 0:08:02 | 0:08:04 | |
is getting stuck into a classic male leisure pursuit of the era. | 0:08:04 | 0:08:08 | |
So I hope you're going to charge us in the old money(!) | 0:08:08 | 0:08:10 | |
LAUGHTER | 0:08:10 | 0:08:12 | |
-About 3p, wasn't it? -Exactly. | 0:08:12 | 0:08:15 | |
Pubs in the '70s were thriving. | 0:08:15 | 0:08:17 | |
90% of beer was consumed there, compared to only 50% today. | 0:08:17 | 0:08:21 | |
A male-dominated environment, | 0:08:22 | 0:08:24 | |
it was still legal to refuse to serve an unaccompanied woman. | 0:08:24 | 0:08:27 | |
Cheers. Clink. | 0:08:28 | 0:08:30 | |
I mean, it's kind of enjoyable to be just sitting here having a drink | 0:08:31 | 0:08:34 | |
-and eating peanuts and talking. -Yes. | 0:08:34 | 0:08:36 | |
-What's not to like? -You know, what's not to like? | 0:08:36 | 0:08:39 | |
And I've got somebody cooking a meal for me. | 0:08:39 | 0:08:41 | |
I can't condone, but I can understand why | 0:08:41 | 0:08:44 | |
-men were so reluctant to give up these privileges. -Yeah. | 0:08:44 | 0:08:47 | |
Rochelle might be a bit miffed that I've sloped off. | 0:08:47 | 0:08:50 | |
I've left her to deal with the dinner, | 0:08:50 | 0:08:52 | |
while I've just been enjoying myself with my old pal in the pub. | 0:08:52 | 0:08:55 | |
I might feel the odd pang of remorse... | 0:08:55 | 0:08:58 | |
but that's quite quickly dealt with, by just having another swig of beer. | 0:08:58 | 0:09:02 | |
The thing is... Also, you can't be contacted. | 0:09:03 | 0:09:06 | |
I know. Got no mobile, have I? | 0:09:06 | 0:09:08 | |
-No-one's going to phone you, right? -No. | 0:09:08 | 0:09:10 | |
-Just carry on... -Gets better and better! -Exactly! | 0:09:10 | 0:09:12 | |
MUSIC: Fire by Ohio Players | 0:09:14 | 0:09:16 | |
Back in the heat of the kitchen, | 0:09:16 | 0:09:18 | |
Rochelle needs to get to grips with some perilous '70s kit. | 0:09:18 | 0:09:21 | |
Right, this is a chip pan thing. | 0:09:21 | 0:09:23 | |
Nine years before oven chips hit the market, | 0:09:24 | 0:09:27 | |
chip pans were the only option, | 0:09:27 | 0:09:29 | |
but a dangerous one. | 0:09:29 | 0:09:31 | |
House fires reached an all-time high in the '70s... | 0:09:31 | 0:09:33 | |
..so the government launched | 0:09:38 | 0:09:39 | |
a memorable series of public information films, | 0:09:39 | 0:09:41 | |
warning of their hazards. | 0:09:41 | 0:09:43 | |
Overfill a fat pan... | 0:09:43 | 0:09:46 | |
and this could be the result. | 0:09:46 | 0:09:48 | |
Make sure your fat pan | 0:09:49 | 0:09:51 | |
is never more than half full. | 0:09:51 | 0:09:53 | |
How is that going to cook? | 0:09:54 | 0:09:56 | |
Well, it's not, is it? Oh, there's not enough fat. | 0:09:56 | 0:10:00 | |
-What are you doing? -Putting more fat in. | 0:10:00 | 0:10:02 | |
You can't. You mustn't. | 0:10:02 | 0:10:04 | |
You mustn't do that, just leave it, go... | 0:10:04 | 0:10:06 | |
Stand back, move away from the chips and let me manage this. | 0:10:06 | 0:10:09 | |
Now it's smoking. | 0:10:11 | 0:10:12 | |
Ugh, Mum turn it off - it shouldn't smoke, ever. | 0:10:12 | 0:10:15 | |
Oh, yeah - it shouldn't smoke, ever. | 0:10:15 | 0:10:16 | |
Never put chips in the pan if the oil has started smoking. | 0:10:16 | 0:10:19 | |
If this happens, turn off the heat if it is safe to do so | 0:10:19 | 0:10:21 | |
and leave the oil to cool down. | 0:10:21 | 0:10:23 | |
-Can we have waffles yet? -No. | 0:10:25 | 0:10:27 | |
I can't do it. I can't... | 0:10:27 | 0:10:29 | |
It's too many years of fear of chip pans. | 0:10:29 | 0:10:32 | |
Mum, do you think Dad would have done this better? | 0:10:34 | 0:10:37 | |
Well, the thing is... | 0:10:37 | 0:10:38 | |
Probably. LAUGHTER | 0:10:40 | 0:10:42 | |
Mum, what have you done to these eggs? | 0:10:44 | 0:10:45 | |
I don't know. Don't ask. LAUGHTER | 0:10:45 | 0:10:48 | |
Don't ask. It's all a complete disaster. | 0:10:48 | 0:10:50 | |
I suppose this is what would make a woman break, who... | 0:10:50 | 0:10:53 | |
Her husband's been in the pub all evening, she's been left here. | 0:10:53 | 0:10:57 | |
There's a fear of the chip pan. | 0:10:57 | 0:10:59 | |
It would make anybody break. | 0:10:59 | 0:11:01 | |
It's enough. It's just enough. | 0:11:01 | 0:11:03 | |
It's just... it's just time to move on. | 0:11:03 | 0:11:05 | |
It's time to get out of the kitchen. | 0:11:05 | 0:11:07 | |
Brandon is back from the pub, eager for his first taste of '70s grub. | 0:11:09 | 0:11:13 | |
-Thank you. -No, no, no. Just... Look, there's one chip... | 0:11:13 | 0:11:16 | |
There's enough for one chip each. | 0:11:16 | 0:11:18 | |
"Beans, beans, good for your heart. The more you eat the more you..." | 0:11:18 | 0:11:21 | |
Just eat your beans, all right? | 0:11:21 | 0:11:23 | |
The National Food Survey reveals the average Briton's consumption of fat | 0:11:23 | 0:11:27 | |
peaked in 1970, each person eating | 0:11:27 | 0:11:29 | |
the equivalent of nearly a block and a half of butter per week. | 0:11:29 | 0:11:34 | |
Now we eat half as much. | 0:11:34 | 0:11:35 | |
This is very fatty food, but... | 0:11:37 | 0:11:40 | |
people did tend to only eat three meals a day. | 0:11:40 | 0:11:44 | |
I don't think portions generally were as... | 0:11:44 | 0:11:46 | |
were as big as they are now. | 0:11:46 | 0:11:47 | |
Were people definitely not fat, then? | 0:11:47 | 0:11:49 | |
Do you not remember seeing any fat people? | 0:11:49 | 0:11:51 | |
They weren't as fat then as they are now. | 0:11:51 | 0:11:53 | |
It's just...food smothered in fat and salt and oil. | 0:11:53 | 0:11:58 | |
Nice. | 0:11:59 | 0:12:01 | |
I do feel a certain spirit of unrest... | 0:12:01 | 0:12:05 | |
dissatisfaction... | 0:12:05 | 0:12:06 | |
Fed up that Brandon went off to the pub as soon as we got here. | 0:12:08 | 0:12:10 | |
Just was left to do this horrible fat frying, | 0:12:10 | 0:12:14 | |
so I hope things can only get better. | 0:12:14 | 0:12:16 | |
MUSIC: Jungle Fever by Chakachas | 0:12:18 | 0:12:21 | |
It's a new day and in this experiment, that means a new year - | 0:12:24 | 0:12:27 | |
and change is in the air for Rochelle. | 0:12:27 | 0:12:29 | |
I'm sending in the very latest in kitchen appliances... | 0:12:31 | 0:12:34 | |
-Oh. -..one that played a crucial role | 0:12:34 | 0:12:37 | |
in the transformation of women's lives over the 1970s. | 0:12:37 | 0:12:41 | |
It's a deep freeze. | 0:12:41 | 0:12:42 | |
-Oh, my goodness me. -Fantastic. | 0:12:42 | 0:12:44 | |
Better bring it in. | 0:12:44 | 0:12:46 | |
The freezer offered liberation to the housewife. | 0:12:46 | 0:12:49 | |
For the first time, | 0:12:49 | 0:12:50 | |
she could prepare dishes that could be frozen and eaten at a later date. | 0:12:50 | 0:12:54 | |
By the end of the decade, half of us had one. | 0:12:54 | 0:12:57 | |
"Today, you have taken delivery of your revolutionary | 0:12:57 | 0:12:59 | |
"brand-new chest freezer. | 0:12:59 | 0:13:01 | |
"A model like this would have cost nearly £1,000 in today's money." | 0:13:01 | 0:13:06 | |
That is a lot of money. | 0:13:06 | 0:13:08 | |
MUSIC: Jean Genie by David Bowie | 0:13:08 | 0:13:12 | |
It's time to hit the shops, | 0:13:12 | 0:13:13 | |
to embrace the very '70s pursuit of stocking the freezer. | 0:13:13 | 0:13:17 | |
Let's go! | 0:13:18 | 0:13:20 | |
Slowly. | 0:13:20 | 0:13:21 | |
What are you talking about? I'm doing under 20! | 0:13:21 | 0:13:24 | |
The early '70s saw dedicated freezer centres open | 0:13:25 | 0:13:28 | |
to meet this new demand, | 0:13:28 | 0:13:30 | |
including Bejam, Sainsbury's Freezer Centres and Iceland. | 0:13:30 | 0:13:34 | |
The new stores focused on selling frozen meat and vegetables in bulk. | 0:13:34 | 0:13:38 | |
'Women claim that buying frozen food in bulk saves time and money.' | 0:13:38 | 0:13:42 | |
To help the Robshaws tackle this new shopping experience, | 0:13:45 | 0:13:47 | |
I've arranged for them to meet a familiar face. | 0:13:47 | 0:13:49 | |
LAUGHTER | 0:13:51 | 0:13:53 | |
-Delighted to meet you. -Rochelle. Hello. | 0:13:56 | 0:13:58 | |
Oh, what a gorgeous dress. | 0:13:58 | 0:14:00 | |
So, Brandon, Rochelle, I'm here to help you with your shopping. | 0:14:00 | 0:14:04 | |
In the '70s, Mary Berry was a well-known cookery presenter | 0:14:04 | 0:14:07 | |
and frequently appeared on TV, | 0:14:07 | 0:14:09 | |
extolling the virtues of home freezing to a nervous public. | 0:14:09 | 0:14:12 | |
Hello Mary, welcome. | 0:14:12 | 0:14:14 | |
And you've got some things which are ideal for freezing. | 0:14:14 | 0:14:17 | |
Eggs freeze very well. I freeze mine in an egg box. | 0:14:17 | 0:14:20 | |
Put the whites this side and then when you do the yolks, | 0:14:20 | 0:14:23 | |
add a little salt or sugar, | 0:14:23 | 0:14:25 | |
according to what you're going to use them up for afterwards. | 0:14:25 | 0:14:28 | |
Freezing was revolutionary. | 0:14:28 | 0:14:30 | |
People were really suspicious of freezing. | 0:14:30 | 0:14:33 | |
They didn't really trust it. | 0:14:33 | 0:14:35 | |
You know, they saw those big chest freezers, | 0:14:35 | 0:14:38 | |
they didn't know what to do with it, so I wrote a book - | 0:14:38 | 0:14:40 | |
and I did sort of step-by-step guides, | 0:14:40 | 0:14:43 | |
because people were nervous. | 0:14:43 | 0:14:45 | |
I had to hold their hand through the whole procedure of freezing. | 0:14:45 | 0:14:48 | |
There were relatively few of the frozen convenience foods | 0:14:49 | 0:14:52 | |
we take for granted today in the early '70s. | 0:14:52 | 0:14:56 | |
Instead, the National Food Survey shows that shoppers stocked up | 0:14:56 | 0:14:59 | |
on frozen meat and veg, like this 29-year-old housewife from Warwick, | 0:14:59 | 0:15:03 | |
whose shopping list includes... | 0:15:03 | 0:15:05 | |
Frozen peas, frozen beans, | 0:15:05 | 0:15:07 | |
frozen baby carrots, all loose. | 0:15:07 | 0:15:09 | |
Well, this is how we bought food in Iceland in the '70s. | 0:15:12 | 0:15:17 | |
-It was all loose and you weighed it out yourself... -Yeah, yeah. | 0:15:17 | 0:15:20 | |
and I think this was exciting for the housewife, | 0:15:20 | 0:15:22 | |
because it was all prepared. They didn't have to peel or chop. | 0:15:22 | 0:15:25 | |
-Seems almost completely new, doesn't it? -Yes. | 0:15:25 | 0:15:28 | |
We get used to seeing it all packaged and bagged up. | 0:15:28 | 0:15:31 | |
It just seems like an innovation. | 0:15:31 | 0:15:33 | |
Well, it was an innovation and it was very exciting. | 0:15:33 | 0:15:37 | |
Once people got over the fact that | 0:15:37 | 0:15:40 | |
freezing was a wonderful form of preservation, | 0:15:40 | 0:15:43 | |
they realised they could buy things in bulk and freeze them. | 0:15:43 | 0:15:46 | |
They could eat things like runner beans all year round. | 0:15:46 | 0:15:50 | |
They forgot about seasons. | 0:15:50 | 0:15:52 | |
It changed people's lives. | 0:15:52 | 0:15:53 | |
Britain went crazy for frozen food. | 0:15:55 | 0:15:58 | |
Households spent a mammoth £165 million - | 0:15:58 | 0:16:01 | |
over 2 billion in today's money - | 0:16:01 | 0:16:03 | |
on frozen foods in 1971. | 0:16:03 | 0:16:05 | |
And sales kept going up by an average of 21%, | 0:16:07 | 0:16:09 | |
every year of the '70s. | 0:16:09 | 0:16:12 | |
So, Rochelle, it's up to you now to go and organise your freezer | 0:16:12 | 0:16:15 | |
and I do hope that this helps you. | 0:16:15 | 0:16:17 | |
-Thank you very much indeed. -Thanks very much. | 0:16:17 | 0:16:20 | |
Back at home, | 0:16:23 | 0:16:24 | |
it's time to sort out their new freezer - the Berry way. | 0:16:24 | 0:16:27 | |
We need a freezer record book. | 0:16:28 | 0:16:30 | |
We also need colour identification. | 0:16:30 | 0:16:33 | |
Red is meat. Blue is fish. Yellow is fruit. Green is vegetables. | 0:16:33 | 0:16:36 | |
Black, prepared dishes. Oh, God, it's just extremely complicated. | 0:16:36 | 0:16:41 | |
Mary advised putting frozen food in colour-coded bags | 0:16:42 | 0:16:45 | |
and keeping a record of food types, | 0:16:45 | 0:16:47 | |
date, weight and location in the freezer. | 0:16:47 | 0:16:49 | |
Large carrots. Good. | 0:16:49 | 0:16:51 | |
What's the package size? | 0:16:51 | 0:16:53 | |
Two pounds. | 0:16:53 | 0:16:54 | |
All afternoon doing this? | 0:16:55 | 0:16:57 | |
I think it's ridiculous. | 0:16:57 | 0:16:59 | |
Personally, I have to say, | 0:16:59 | 0:17:00 | |
I do think it'd be better without the bags on it. | 0:17:00 | 0:17:03 | |
Cos you could actually see what was in your freezer. | 0:17:03 | 0:17:06 | |
Because this way, I haven't got a clue what's in it! | 0:17:06 | 0:17:10 | |
It's just a load of plastic bags. | 0:17:10 | 0:17:13 | |
That really is wasting time, isn't it? | 0:17:13 | 0:17:15 | |
Mary's book gave other organizational tips, | 0:17:17 | 0:17:19 | |
like batch cooking, | 0:17:19 | 0:17:21 | |
which allowed housewives to prepare frozen meals in advance. | 0:17:21 | 0:17:25 | |
So Rochelle is making a moussaka for the freezer. | 0:17:25 | 0:17:27 | |
Let's get the flour. | 0:17:28 | 0:17:30 | |
Ooh! | 0:17:33 | 0:17:34 | |
What a stupid thing! | 0:17:34 | 0:17:36 | |
It's like the kitchen has become animated. | 0:17:37 | 0:17:40 | |
You've got chicken salt and pepper, | 0:17:40 | 0:17:42 | |
flour that comes out of heads, | 0:17:42 | 0:17:44 | |
pickled onions with faces... | 0:17:44 | 0:17:46 | |
It's like the whole kitchen is mocking me | 0:17:46 | 0:17:49 | |
and adding to my frustration. | 0:17:49 | 0:17:51 | |
It's trying to make me feel that I should be happy here, | 0:17:51 | 0:17:54 | |
but I'm fed up with it, really. | 0:17:54 | 0:17:56 | |
I've been in the kitchen for 20 years now and I just need something else. | 0:17:56 | 0:18:00 | |
I need more stimulation and... | 0:18:00 | 0:18:03 | |
You know, reading a book about how to label stuff for your freezer, | 0:18:03 | 0:18:06 | |
I don't think is really going to do it for me. | 0:18:06 | 0:18:09 | |
MUSIC: Ain't No Stoppin' Us Now by McFadden and Whitehead | 0:18:12 | 0:18:16 | |
It's 1972 and Rochelle is preparing a breakfast | 0:18:18 | 0:18:21 | |
served by a 59-year-old housewife to her family in London. | 0:18:21 | 0:18:25 | |
Shredded Wheat, toast and marmalade, | 0:18:26 | 0:18:29 | |
tea, milk and sugar, Rise And Shine. | 0:18:29 | 0:18:31 | |
Food manufacturers were harnessing science | 0:18:32 | 0:18:34 | |
to create novelty and convenience. | 0:18:34 | 0:18:36 | |
Enter Rise And Shine - | 0:18:36 | 0:18:38 | |
10% freeze-dried orange crystals with added vitamin C. | 0:18:38 | 0:18:41 | |
Wow. That's amazing! | 0:18:43 | 0:18:45 | |
That actually does look like orange juice. | 0:18:45 | 0:18:48 | |
Who wants some? | 0:18:48 | 0:18:50 | |
-I'll have some. -Oh, I'll try some. | 0:18:50 | 0:18:51 | |
It's all right, but it's not orange juice. | 0:18:55 | 0:18:57 | |
Tastes like really bad orange juice. | 0:18:57 | 0:18:59 | |
PHONE RINGS | 0:19:00 | 0:19:02 | |
Oh, blimey. | 0:19:02 | 0:19:04 | |
-You going to get that? -I hope it's not my mum. | 0:19:04 | 0:19:06 | |
LAUGHTER | 0:19:06 | 0:19:07 | |
-Hello? -'Hi, Rochelle. | 0:19:09 | 0:19:10 | |
'Just wanted to let you know ...' | 0:19:10 | 0:19:12 | |
OK, great. All right. Thanks very much. Bye. | 0:19:12 | 0:19:15 | |
What is it? | 0:19:18 | 0:19:19 | |
What's the news? | 0:19:19 | 0:19:21 | |
Giles has got me a job! | 0:19:21 | 0:19:22 | |
Get out of here. What's the job? | 0:19:23 | 0:19:25 | |
I don't know. | 0:19:25 | 0:19:27 | |
I'm just so pleased I have a job, I forgot to ask. | 0:19:27 | 0:19:29 | |
Might be down the mines. | 0:19:29 | 0:19:31 | |
Let's toast Mum's new job. | 0:19:31 | 0:19:32 | |
Liberated from the kitchen, | 0:19:34 | 0:19:35 | |
Rochelle is realising the benefits of her newest appliance. | 0:19:35 | 0:19:39 | |
The family will have to cope. | 0:19:39 | 0:19:41 | |
There isn't an option. | 0:19:41 | 0:19:43 | |
And we have the freezer, | 0:19:43 | 0:19:45 | |
so there's stuff in the freezer that they can sort of pull out. | 0:19:45 | 0:19:48 | |
Well, good luck. Good luck. I'm sure it'll go really well. | 0:19:48 | 0:19:50 | |
All right, thank you. | 0:19:50 | 0:19:52 | |
The rapidly rising cost of living over the 1970s | 0:19:52 | 0:19:55 | |
meant it was a necessity for many women to go out to work. | 0:19:55 | 0:19:58 | |
MUSIC: I'm Every Woman by Chaka Khan | 0:19:58 | 0:20:01 | |
At one time, if you wanted a new television set | 0:20:04 | 0:20:07 | |
or you wanted a new carpet, the wife went out to work to help you, | 0:20:07 | 0:20:09 | |
but now, she's got to go out to work to supplement her husband's wages. | 0:20:09 | 0:20:13 | |
The number of married women working rose from 35% in 1961 | 0:20:13 | 0:20:17 | |
to almost 50% in 1972, | 0:20:17 | 0:20:20 | |
with the vast majority working in poorly-paid factory, | 0:20:20 | 0:20:22 | |
shop and office jobs. | 0:20:22 | 0:20:24 | |
But women in the workplace met with some resistance. | 0:20:25 | 0:20:28 | |
I think it's disgusting. | 0:20:29 | 0:20:32 | |
They can't do their jobs. | 0:20:32 | 0:20:33 | |
They should stick to the household - | 0:20:33 | 0:20:35 | |
washing, looking after children... | 0:20:35 | 0:20:38 | |
and have their entertainment at the weekend, that's it. | 0:20:38 | 0:20:40 | |
Imagine a female, telling a man what to do. | 0:20:40 | 0:20:42 | |
I've got Rochelle, who is normally a teacher, | 0:20:42 | 0:20:45 | |
a part-time secretarial job at a local museum. | 0:20:45 | 0:20:47 | |
It's a bit slow, actually. | 0:20:50 | 0:20:52 | |
I really wish I had the computer - then I could do a nice spreadsheet. | 0:20:55 | 0:20:59 | |
It's terrible, really. | 0:20:59 | 0:21:02 | |
It's terrible. | 0:21:02 | 0:21:03 | |
I don't know how I got this job. | 0:21:03 | 0:21:05 | |
Even though I'm finding this quite difficult, | 0:21:07 | 0:21:10 | |
I'm not missing the kitchen, I'm not missing cooking. | 0:21:10 | 0:21:14 | |
Not missing cleaning. | 0:21:14 | 0:21:15 | |
It's quite nice to be out. | 0:21:17 | 0:21:18 | |
It's been very nice to see other people | 0:21:18 | 0:21:21 | |
and to sort of see other women working. | 0:21:21 | 0:21:23 | |
So no, I'm not missing the home. | 0:21:23 | 0:21:25 | |
MUSIC: School's Out by Alice Cooper | 0:21:25 | 0:21:29 | |
While Rochelle and Brandon are both at work, | 0:21:33 | 0:21:35 | |
Miranda, Roz and Fred get a chance to become latchkey kids | 0:21:35 | 0:21:38 | |
and can enjoy the freedom of the streets. | 0:21:38 | 0:21:41 | |
Eight out of ten ten-year-olds like Fred | 0:21:48 | 0:21:50 | |
were allowed to roam unsupervised, | 0:21:50 | 0:21:52 | |
as opposed to just four in ten today. | 0:21:52 | 0:21:55 | |
I think it's really good that kids played outside. | 0:21:55 | 0:21:58 | |
I think it's a shame that it's something that a lot of kids | 0:21:58 | 0:22:01 | |
don't really tend to do any more. | 0:22:01 | 0:22:03 | |
You feel a sort of more wholesome happiness | 0:22:03 | 0:22:05 | |
from sort of being in the air, | 0:22:05 | 0:22:07 | |
rather than beating a level on a video game. | 0:22:07 | 0:22:09 | |
It's different. | 0:22:09 | 0:22:10 | |
With no adults around, kids were also free to raid the kitchen | 0:22:10 | 0:22:14 | |
and for the first time since the experiment began, | 0:22:14 | 0:22:16 | |
there's food they can actually snack on. | 0:22:16 | 0:22:18 | |
We've definitely noticed that from the '70s, | 0:22:21 | 0:22:23 | |
there's just a lot more food about and we can help ourselves to it | 0:22:23 | 0:22:27 | |
and it's much less formal than in the '50s and '60s. | 0:22:27 | 0:22:29 | |
-I'm pleased about being able to snack. -I've missed it. | 0:22:29 | 0:22:32 | |
I'm so used to going into the kitchen | 0:22:32 | 0:22:34 | |
and grabbing a packet of crisps and then walking out, so... | 0:22:34 | 0:22:38 | |
I'm basically overjoyed that I can do that again. | 0:22:38 | 0:22:41 | |
Rochelle has finished her first day of work. | 0:22:41 | 0:22:45 | |
-I'm back. -Are you back? How was your day? | 0:22:45 | 0:22:47 | |
-It was good, thank you. -Did you enjoy it? | 0:22:47 | 0:22:49 | |
-Yeah, I did enjoy it, yeah. -Oh, well done. | 0:22:49 | 0:22:51 | |
-So what about supper? -Haven't really thought about it. | 0:22:51 | 0:22:53 | |
-No-one's... And you haven't, have you? -No. -And you haven't? -No. -No. | 0:22:53 | 0:22:57 | |
Right. I'd better get on with that, hadn't I? | 0:22:57 | 0:23:00 | |
Rochelle turns to a National Food Survey menu | 0:23:00 | 0:23:02 | |
cooked by a 22-year-old housewife for family tea in Wallsend. | 0:23:02 | 0:23:06 | |
Chops, peas, potatoes, sprouts. | 0:23:07 | 0:23:11 | |
Tea, milk and sugar. | 0:23:11 | 0:23:12 | |
I think it's very hard to be out working on that first day | 0:23:12 | 0:23:18 | |
and to be expected to come home and cook. | 0:23:18 | 0:23:21 | |
And in my contemporary life, | 0:23:21 | 0:23:23 | |
that wouldn't happen, if I'd been at a new job. | 0:23:23 | 0:23:26 | |
Brandon would cook a special meal for when I came back. | 0:23:26 | 0:23:29 | |
I suppose it's just so ingrained | 0:23:29 | 0:23:32 | |
that men do not help in the kitchen, | 0:23:32 | 0:23:35 | |
so this is a generation where women are changing and men are not. | 0:23:35 | 0:23:39 | |
And for men not to be shifting at the same rate as women | 0:23:39 | 0:23:43 | |
does seem complacent. | 0:23:43 | 0:23:44 | |
-Oh! -ALL TALK OVER EACH OVER | 0:23:47 | 0:23:49 | |
It's all right. It's a power cut. | 0:23:49 | 0:23:51 | |
Mum, where are the candles? | 0:23:51 | 0:23:52 | |
I just want to finish this game. | 0:23:52 | 0:23:54 | |
Look, we'll have to forget about this game, just for the time being. | 0:23:54 | 0:23:57 | |
Rosaline, do you know where the matches are? | 0:23:57 | 0:23:59 | |
The only thing is, how do I continue cooking dinner? | 0:23:59 | 0:24:02 | |
-Because it's an electric cooker. -Yeah. | 0:24:02 | 0:24:04 | |
Early in 1972, Britain's miners went on strike over pay. | 0:24:07 | 0:24:11 | |
Official picket line, as you know. If you go in, you're scabbing on us. | 0:24:11 | 0:24:15 | |
Britain was hugely dependent on coal for its electricity supplies | 0:24:15 | 0:24:19 | |
and within three weeks, many power stations were forced to shut down. | 0:24:19 | 0:24:22 | |
The government had to implement planned power cuts. | 0:24:23 | 0:24:26 | |
During today's extended power cut, | 0:24:27 | 0:24:30 | |
it was almost impossible for many families | 0:24:30 | 0:24:32 | |
to cook or to eat and light their homes. | 0:24:32 | 0:24:34 | |
This is novel, isn't it? | 0:24:34 | 0:24:36 | |
Living without electricity became a regular feature of life. | 0:24:36 | 0:24:39 | |
Sales of camping stoves went through the roof. | 0:24:39 | 0:24:42 | |
"Insert the cartridge into the cartridge holder. | 0:24:43 | 0:24:47 | |
"Always change the cartridge well away from naked flames." | 0:24:47 | 0:24:49 | |
-Is this dangerous? -Probably. | 0:24:49 | 0:24:51 | |
Is this the bottom bit that screws on, does it? | 0:24:53 | 0:24:55 | |
Have you ever used one of these before? | 0:24:55 | 0:24:57 | |
Um... | 0:24:57 | 0:24:59 | |
I've cooked on one. | 0:24:59 | 0:25:00 | |
I don't remember ever putting one together. | 0:25:00 | 0:25:03 | |
Oh, Brandon, I'm scared. | 0:25:03 | 0:25:05 | |
-Doesn't seem totally straight, does it? -I think it's upside down. | 0:25:05 | 0:25:08 | |
Thing is, Brandon, it doesn't look like that at all. | 0:25:08 | 0:25:11 | |
Yeah. That's just a bad drawing. | 0:25:11 | 0:25:13 | |
I don't know what this bit is, that's what puzzling me. | 0:25:14 | 0:25:16 | |
-Should we just leave it out of the reckoning? -No, no! | 0:25:16 | 0:25:20 | |
Sorry, but I don't want to get blown up, | 0:25:20 | 0:25:22 | |
so I'm just going to go over here. | 0:25:22 | 0:25:25 | |
I don't think it should make that noise. | 0:25:25 | 0:25:27 | |
I think we need to light it. Everyone stand back. | 0:25:27 | 0:25:29 | |
-I don't think you should light it, Brandon. -Stand well back, OK? | 0:25:29 | 0:25:32 | |
-Brandon! -No, no, no! | 0:25:32 | 0:25:33 | |
Honestly... | 0:25:35 | 0:25:37 | |
-There you go. -Oh. | 0:25:37 | 0:25:39 | |
How long is that going to take? | 0:25:40 | 0:25:43 | |
You might as well do it over a match. | 0:25:43 | 0:25:44 | |
What do you think? | 0:25:46 | 0:25:47 | |
I mean, it's going to take ages, because they're thick. | 0:25:47 | 0:25:49 | |
We can't eat raw meat - we're not animals. | 0:25:49 | 0:25:52 | |
Think we'll just have to have a cold supper. | 0:25:52 | 0:25:55 | |
With the chops abandoned, | 0:25:55 | 0:25:56 | |
Rochelle opts for some salad with cold peas and cold new potatoes. | 0:25:56 | 0:26:00 | |
MUSIC: Moondance by Van Morrison | 0:26:00 | 0:26:02 | |
I like this feeling of us all being together, | 0:26:02 | 0:26:05 | |
round the table in the dark with a flickering candle. | 0:26:05 | 0:26:07 | |
It is a really nice family experience. I do remember that. | 0:26:07 | 0:26:10 | |
There is this sense of being... you know, a family unit together, | 0:26:10 | 0:26:13 | |
all kind of huddled in the darkness and it's really nice. | 0:26:13 | 0:26:16 | |
MUSIC: A Fifth Of Beethoven by Walter Murphy | 0:26:21 | 0:26:24 | |
In 1973, despite more women working, | 0:26:27 | 0:26:30 | |
there was still pressure to keep up the domestic role | 0:26:30 | 0:26:33 | |
just as perfectly as in the '50s and '60s. | 0:26:33 | 0:26:36 | |
'70s women were expected to do it all - | 0:26:37 | 0:26:40 | |
to be Superwoman. | 0:26:40 | 0:26:41 | |
Whilst some turned to the burgeoning women's liberation movement... | 0:26:44 | 0:26:48 | |
We want equality! | 0:26:48 | 0:26:50 | |
..Delia Smith, a married working woman herself, | 0:26:50 | 0:26:53 | |
came up with an alternative - | 0:26:53 | 0:26:54 | |
cheating. | 0:26:54 | 0:26:56 | |
Polly has challenged Rochelle to use Delia's book | 0:26:57 | 0:27:00 | |
to cook a dinner party for guests, including me. | 0:27:00 | 0:27:03 | |
"Your challenge is to use Delia Smith's first book, | 0:27:04 | 0:27:06 | |
"How To Cheat At Cooking, to cook them a lovely dinner | 0:27:06 | 0:27:09 | |
"that no-one will realise is made from convenience food. | 0:27:09 | 0:27:13 | |
"Consomme soup... | 0:27:13 | 0:27:15 | |
"Minced beef... | 0:27:15 | 0:27:17 | |
"Tinned potatoes". | 0:27:17 | 0:27:18 | |
It's all tinned. Wow. | 0:27:18 | 0:27:20 | |
This is just ridiculous. | 0:27:24 | 0:27:27 | |
I'd have to start doing this on the bus, coming home from work. | 0:27:27 | 0:27:30 | |
You try, I can't do it. | 0:27:30 | 0:27:32 | |
I'd like to shake the hand of the person | 0:27:34 | 0:27:36 | |
who invented the ring pull can - | 0:27:36 | 0:27:38 | |
probably done more for sort of women's liberation than anything. | 0:27:38 | 0:27:41 | |
LAUGHTER | 0:27:41 | 0:27:43 | |
So, Smash. We're going to serve six, | 0:27:43 | 0:27:46 | |
so we need a point of boiling water and four level measures. | 0:27:46 | 0:27:49 | |
Instant potato was marketed as "space age" | 0:27:49 | 0:27:52 | |
and people relished the speed | 0:27:52 | 0:27:54 | |
at which the freeze-dried potato flakes became mash. | 0:27:54 | 0:27:57 | |
The Earth people eat a great many of these. | 0:27:57 | 0:28:00 | |
They boil them for 20 of their minutes. | 0:28:01 | 0:28:03 | |
LAUGHTER | 0:28:03 | 0:28:05 | |
They are clearly a most primitive people! | 0:28:05 | 0:28:08 | |
It's really, really easy and it's taken about... | 0:28:08 | 0:28:13 | |
five minutes, if that. | 0:28:13 | 0:28:14 | |
Delia Smith's cheating book encouraged women to use short cuts | 0:28:16 | 0:28:19 | |
and disguise convenience foods with herbs, wine and cream. | 0:28:19 | 0:28:24 | |
So even the most discriminating guest would have no idea | 0:28:24 | 0:28:27 | |
how little time was spent in the kitchen. | 0:28:27 | 0:28:29 | |
I think Giles has got a palate | 0:28:30 | 0:28:32 | |
that will detect any tinned produce. | 0:28:32 | 0:28:36 | |
I feel like a sense of panic. | 0:28:37 | 0:28:39 | |
I'm worried I'm going to be found out. | 0:28:41 | 0:28:43 | |
MUSIC: Forever And Ever by Demis Roussos | 0:28:43 | 0:28:46 | |
It's time to get all Abigail's Party. | 0:28:48 | 0:28:51 | |
-Go on through. -Thank you. | 0:28:51 | 0:28:53 | |
The other guests are journalists Liz Hodgkinson and Mary Gwinn, | 0:28:53 | 0:28:56 | |
both married working women in the '70s | 0:28:56 | 0:28:58 | |
and, like me, both completely unaware of Rochelle's deceit. | 0:28:58 | 0:29:02 | |
The carrot and potato soup is made with canned consomme, | 0:29:07 | 0:29:10 | |
canned potato and canned carrots, | 0:29:10 | 0:29:13 | |
with a bit of cream and butter. | 0:29:13 | 0:29:15 | |
This is nice, Rochelle. Very nice. | 0:29:15 | 0:29:17 | |
Thank you very much, Rochelle. | 0:29:17 | 0:29:19 | |
Is this a recipe from the National Food Survey? | 0:29:22 | 0:29:24 | |
No, it's not. It's from a cook book of the time. | 0:29:24 | 0:29:27 | |
Well, it's delicious. It's all clearly made from scratch. | 0:29:28 | 0:29:31 | |
Yes. | 0:29:31 | 0:29:32 | |
Well, it's lovely, cos it tastes of vegetables. | 0:29:33 | 0:29:36 | |
I felt really bad. I felt really deceitful. | 0:29:38 | 0:29:41 | |
I don't know how anybody... | 0:29:41 | 0:29:44 | |
No wonder women kept quiet for so many years! | 0:29:44 | 0:29:46 | |
They were just full of guilt! | 0:29:46 | 0:29:48 | |
The cottage pie contains canned minced beef, | 0:29:51 | 0:29:54 | |
canned tomatoes and instant potato, | 0:29:54 | 0:29:57 | |
with dried herbs and cheese. | 0:29:57 | 0:29:58 | |
I think this is good, nice, savoury food. | 0:30:00 | 0:30:02 | |
I think the consistency is a little bit gloopy, | 0:30:02 | 0:30:05 | |
but that's the recipe, isn't it? | 0:30:05 | 0:30:07 | |
Is this a specific '70s recipe? | 0:30:07 | 0:30:09 | |
Yes, it is. Yeah. | 0:30:09 | 0:30:11 | |
Whose recipe is it? | 0:30:11 | 0:30:12 | |
It's one of Delia Smith's early recipes. | 0:30:12 | 0:30:14 | |
Is it her Cheats cooking? | 0:30:14 | 0:30:16 | |
Yes. | 0:30:16 | 0:30:18 | |
So Delia's Cheat cottage pie involves what? | 0:30:18 | 0:30:22 | |
Everything came out of a can. | 0:30:22 | 0:30:23 | |
Oh, fine. So the fact that it's absolutely disgusting is absolutely normal. | 0:30:23 | 0:30:27 | |
I just... I was trying to think, what am I going to say? | 0:30:27 | 0:30:30 | |
I'm being a 1970s gentlemen and you've cooked for me, | 0:30:30 | 0:30:32 | |
and you look wonderful, your dress is absolutely beautiful. | 0:30:32 | 0:30:35 | |
I wouldn't put this out to poison the foxes. | 0:30:35 | 0:30:37 | |
I think it's absolutely honking. | 0:30:37 | 0:30:38 | |
How do you feel about the fact that you've cheated? | 0:30:38 | 0:30:42 | |
I feel terrible. | 0:30:42 | 0:30:43 | |
I think it just sort of made me | 0:30:43 | 0:30:46 | |
quite sort of interested in the fact that you had to lie. | 0:30:46 | 0:30:49 | |
So you couldn't say, "Actually I'm not doing it, I can't do it, | 0:30:49 | 0:30:53 | |
"I can't manage to do it, I'm too busy, I'm not doing it." | 0:30:53 | 0:30:55 | |
But you had to sort of pretend you could do it all still. | 0:30:55 | 0:30:58 | |
Yeah, there was a lot of pressure and women had to impress. | 0:30:58 | 0:31:03 | |
'You can see how, in certain circumstances,' | 0:31:04 | 0:31:08 | |
that cookery book would have been a real life-saver for a woman | 0:31:08 | 0:31:12 | |
who's working, but it also creates this conflict. | 0:31:12 | 0:31:15 | |
So it was a sort of uncomfortable dinner party, | 0:31:15 | 0:31:18 | |
because you knew Rochelle wasn't really producing the food | 0:31:18 | 0:31:21 | |
she wanted to produce for the people that she had invited. | 0:31:21 | 0:31:25 | |
'I didn't like lying. | 0:31:25 | 0:31:27 | |
'And it made me really think that the suggestion that women could | 0:31:27 | 0:31:32 | |
'do it all during this decade is wrong.' | 0:31:32 | 0:31:36 | |
No-one can do it all. | 0:31:36 | 0:31:39 | |
MUSIC: Power In The Darkness by Tom Robinson Band | 0:31:39 | 0:31:41 | |
It's 1974! | 0:31:46 | 0:31:50 | |
Just one minute into the new year, a state of emergency was | 0:31:50 | 0:31:53 | |
implemented by the government. | 0:31:53 | 0:31:57 | |
A combination of spiralling oil prices and a second miners' strike | 0:31:57 | 0:32:01 | |
left the country with perilously low fuel reserves. | 0:32:01 | 0:32:05 | |
'As Prime Minister, I want to | 0:32:05 | 0:32:07 | |
'speak to you about the grave emergency now facing our country. | 0:32:07 | 0:32:12 | |
'We are limiting the use of electricity | 0:32:12 | 0:32:14 | |
'by almost all factories, shops and offices to three days a week.' | 0:32:14 | 0:32:19 | |
I've put Brandon on a three day week, too. | 0:32:20 | 0:32:24 | |
The three day order. | 0:32:24 | 0:32:25 | |
But no indication here is given of how long that's going to last, | 0:32:26 | 0:32:30 | |
so it obviously creates a feeling of uncertainty. | 0:32:30 | 0:32:34 | |
MUSIC: Changes by David Bowie | 0:32:35 | 0:32:38 | |
The upside of the three-day week is that after 25 years in the experiment, | 0:32:38 | 0:32:42 | |
Brandon can be back in charge of meals, whilst Rochelle is at work. | 0:32:42 | 0:32:46 | |
I've given Brandon the latest cookbook for men, published in 1974. | 0:32:47 | 0:32:52 | |
-See this book? -Yeah. | 0:32:52 | 0:32:53 | |
-What's it called? -Pots and Pants. | 0:32:53 | 0:32:56 | |
-Yeah. -Not pots and pans, Pots and Pants. | 0:32:56 | 0:32:58 | |
It's a joke, isn't it, because men wear pants. | 0:32:58 | 0:33:00 | |
It's a cookery book for men. | 0:33:00 | 0:33:02 | |
I think it's to show women we can do without them. | 0:33:02 | 0:33:04 | |
So the recipe we're going to do is called coq au vin. | 0:33:04 | 0:33:09 | |
-What's that? -It's French for chicken with wine. | 0:33:09 | 0:33:11 | |
So what we've really got to prove | 0:33:11 | 0:33:13 | |
is that we're not going to cock it up, OK? | 0:33:13 | 0:33:15 | |
MUSIC: Chicken Strut by The Meters | 0:33:15 | 0:33:17 | |
It's really loud and vibrates loads and will take ages. | 0:33:18 | 0:33:22 | |
I'm enjoying being back in the kitchen, Fred. | 0:33:30 | 0:33:33 | |
-I'm not. -I haven't... | 0:33:33 | 0:33:34 | |
Well, I was kind of allowed in the kitchen | 0:33:34 | 0:33:37 | |
in the '60s, but even then I sort of had Giles telling me what to do. | 0:33:37 | 0:33:42 | |
Here, I feel I'm the master of my territory again. | 0:33:42 | 0:33:47 | |
Pots and Pants suggested that men should cook to impress the | 0:33:47 | 0:33:50 | |
girlfriend and taught them how to survive when the wife had the flu. | 0:33:50 | 0:33:54 | |
It does assume that you know absolutely | 0:33:54 | 0:33:57 | |
nothing at all about cooking. | 0:33:57 | 0:34:00 | |
Look, it actually shows you what a cooker looks like. | 0:34:00 | 0:34:03 | |
-Yeah. -It actually says, "The thing marked C is the oven, | 0:34:03 | 0:34:07 | |
"you cook things inside the oven." | 0:34:07 | 0:34:10 | |
So it really is a sort of like idiots guide. | 0:34:10 | 0:34:13 | |
So let's put a good old shake of brandy in it. | 0:34:13 | 0:34:16 | |
And then... Wow! | 0:34:16 | 0:34:18 | |
Did you burn yourself? | 0:34:18 | 0:34:20 | |
No, but I nearly did. | 0:34:20 | 0:34:22 | |
And look at that, that's fantastic. | 0:34:22 | 0:34:25 | |
Ooh, Brandon. That looks fantastic. | 0:34:25 | 0:34:28 | |
-What is it, Brandon? -It's a coq au vin. | 0:34:28 | 0:34:31 | |
Thank you, Brandon. | 0:34:31 | 0:34:33 | |
-This is quite a meal, isn't it? -Yes. | 0:34:33 | 0:34:36 | |
A meal and a half. | 0:34:36 | 0:34:37 | |
It's a meal and a half, yeah. | 0:34:37 | 0:34:39 | |
I think it's really nice. | 0:34:39 | 0:34:40 | |
-It's a good meal. -Thank you. | 0:34:40 | 0:34:43 | |
Did you enjoy being back in the kitchen? | 0:34:43 | 0:34:45 | |
Yes, I did, actually. I missed it. | 0:34:45 | 0:34:48 | |
'I've missed being in the kitchen a lot. | 0:34:48 | 0:34:50 | |
'I mean, there are times, I won't deny' | 0:34:50 | 0:34:51 | |
when it's nice just to put your feet up | 0:34:51 | 0:34:54 | |
and somebody else cooks for you, | 0:34:54 | 0:34:55 | |
but night after night after night of not doing any cooking, | 0:34:55 | 0:34:59 | |
I feel I'm sort of missing an activity | 0:34:59 | 0:35:01 | |
that's quite important to me. | 0:35:01 | 0:35:04 | |
MUSIC: He's The Greatest Dancer by Sister Sledge | 0:35:04 | 0:35:06 | |
By 1975, for working women who didn't have a husband like Brandon, | 0:35:11 | 0:35:15 | |
manufacturers were coming up with all manner of new convenient | 0:35:15 | 0:35:18 | |
frozen meals, stocked in every supermarket and corner shop. | 0:35:18 | 0:35:21 | |
They were heaven-sent for time-pressed women... | 0:35:21 | 0:35:24 | |
..like one 40-year-old working mum to four teenagers from South London, | 0:35:26 | 0:35:30 | |
whose National Food Survey shopping list includes... | 0:35:30 | 0:35:33 | |
Frozen chips, frozen Cornish pasties. | 0:35:33 | 0:35:37 | |
frozen steak and kidney pies... | 0:35:37 | 0:35:38 | |
..and '70s favourite... | 0:35:38 | 0:35:40 | |
Frozen cod in butter sauce. | 0:35:40 | 0:35:42 | |
Rochelle's taking a leaf out of her book. | 0:35:43 | 0:35:46 | |
Oh. I have fond memories of cod in butter sauce. | 0:35:46 | 0:35:50 | |
It was one of the first meals I had with Brandon. | 0:35:50 | 0:35:53 | |
I thought they were quite sophisticated, | 0:35:53 | 0:35:55 | |
so I think the kids are in for a treat. | 0:35:55 | 0:35:57 | |
It has a piece of fish in it. | 0:35:57 | 0:35:59 | |
Don't... Well, the piece of fish is so small, | 0:35:59 | 0:36:01 | |
you won't even notice it on your plate. | 0:36:01 | 0:36:03 | |
Look, Arctic Roll, Fred. | 0:36:03 | 0:36:04 | |
-That's like... -It looks a bit artificial. -..swiss roll with ice cream in it. | 0:36:05 | 0:36:09 | |
Yeah, it is artificial, but since when have you actually cared about that? | 0:36:09 | 0:36:13 | |
MUSIC: ABC by The Jackson 5 | 0:36:13 | 0:36:15 | |
With Rochelle at work, | 0:36:15 | 0:36:16 | |
the kids can get on with making tea for themselves out of the freezer. | 0:36:16 | 0:36:21 | |
15 minutes, it takes. | 0:36:21 | 0:36:22 | |
Oh, cool. | 0:36:22 | 0:36:23 | |
Ugh. It smells like fish food. | 0:36:27 | 0:36:29 | |
Isn't it amazing how it does this? I think it's incredible. | 0:36:33 | 0:36:37 | |
-OK, that's done, I think. -That's a lot of sauce, isn't it? | 0:36:37 | 0:36:40 | |
That is loads of sauce. | 0:36:40 | 0:36:43 | |
This looks grim. | 0:36:43 | 0:36:44 | |
I know. | 0:36:44 | 0:36:46 | |
This is so weird. I've never seen a weirder meal. | 0:36:46 | 0:36:50 | |
'Mr Benn changed into the cook's clothes.' | 0:36:50 | 0:36:53 | |
Ooh. | 0:36:55 | 0:36:56 | |
It's a bit plain. | 0:36:58 | 0:36:59 | |
Doesn't really have much flavour. | 0:37:01 | 0:37:03 | |
This actually tastes like a school dinner. | 0:37:06 | 0:37:08 | |
Yeah, no, it really, really does. | 0:37:08 | 0:37:10 | |
MUSIC: Never Going Back Again by Fleetwood Mac | 0:37:10 | 0:37:13 | |
Suddenly it seems every meal is made with tins or Smash | 0:37:13 | 0:37:17 | |
or convenience food, | 0:37:17 | 0:37:19 | |
and I'm surprised at how quickly the explosion happened. | 0:37:19 | 0:37:23 | |
MUSIC: Children Of The Revolution by T-Rex | 0:37:24 | 0:37:27 | |
But by the mid-'70s, a small minority | 0:37:29 | 0:37:31 | |
were rejecting the convenience food revolution. | 0:37:31 | 0:37:34 | |
Concerned about the impact of an increasingly processed diet | 0:37:37 | 0:37:40 | |
on our health and environment, | 0:37:40 | 0:37:41 | |
a counterculture sprang up | 0:37:41 | 0:37:43 | |
with its own health food shops and restaurants. | 0:37:43 | 0:37:46 | |
I've come to visit two pioneers of the 1970s health food movement, | 0:37:47 | 0:37:51 | |
who I assume is going to be two raging hippies, | 0:37:51 | 0:37:54 | |
whose tofu and mung beans and you know, hand-knitted yoghurt | 0:37:54 | 0:37:58 | |
is very easy to scoff at. | 0:37:58 | 0:38:00 | |
And I do. I'm not looking forward to it at all. | 0:38:00 | 0:38:02 | |
But who knows, they might be nice chaps and maybe they can cook. | 0:38:02 | 0:38:05 | |
-Brothers Gregory and Craig Sands... -That's my brother Craig. | 0:38:09 | 0:38:12 | |
Hello, Craig, nice to meet you. | 0:38:12 | 0:38:14 | |
..started the first macrobiotic restaurant in London, | 0:38:14 | 0:38:17 | |
where John Lennon and Yoko Ono used to dine. | 0:38:17 | 0:38:19 | |
'London's latest macrobiotic restaurant concerned with | 0:38:19 | 0:38:22 | |
'the balance between yin and yang foods. | 0:38:22 | 0:38:24 | |
'They avoid extreme yin foods like sugar, | 0:38:24 | 0:38:27 | |
'and the aggressive yang foods like meat, | 0:38:27 | 0:38:29 | |
'and live mainly on brown rice. | 0:38:29 | 0:38:31 | |
'To many, macrobiotics is more than a diet, it's a way of life.' | 0:38:31 | 0:38:35 | |
What exactly is macrobiotic? | 0:38:35 | 0:38:37 | |
What it boils down to really is eat whole grains, | 0:38:37 | 0:38:40 | |
eat lots of vegetables, keep your dairy | 0:38:40 | 0:38:43 | |
and meat consumption quite low, | 0:38:43 | 0:38:46 | |
and only eat when you're hungry, basically. | 0:38:46 | 0:38:48 | |
And why do you think in the '70s people were so ready for it? | 0:38:48 | 0:38:52 | |
One of the reasons it took off well in Britain was that | 0:38:52 | 0:38:54 | |
the diet was so appalling. | 0:38:54 | 0:38:56 | |
If you took a typical diet of that era and sold it now | 0:38:56 | 0:39:01 | |
you'd go to prison, | 0:39:01 | 0:39:02 | |
because the food was coloured, preserved | 0:39:02 | 0:39:05 | |
and flavoured with ingredients that are no longer allowed. | 0:39:05 | 0:39:10 | |
You know, we really reached that sort of food technology low point. | 0:39:10 | 0:39:14 | |
On the menu today are buckwheat croquettes, carrots, | 0:39:14 | 0:39:19 | |
soy and seaweed salad, brown rice and tahini and miso spread. | 0:39:19 | 0:39:23 | |
That's not what I expected. | 0:39:26 | 0:39:28 | |
Initially when it goes in, it has that high, beery, | 0:39:28 | 0:39:30 | |
slightly sour flavour, | 0:39:30 | 0:39:32 | |
which if you're used to a diet like I am really, of dairy and sugar and | 0:39:32 | 0:39:35 | |
salt and lots of processed stuff, you initially reject, you go, "Ugh!" | 0:39:35 | 0:39:38 | |
Two or three mouthfuls in | 0:39:38 | 0:39:39 | |
you start to get accustomed to it and it tastes great. | 0:39:39 | 0:39:42 | |
The Sands brothers were the first to import tahini from Lebanon, | 0:39:42 | 0:39:45 | |
miso from Japan and brown rice from France. | 0:39:45 | 0:39:48 | |
This is delicious. Really delicious. And I'm not just saying it. | 0:39:48 | 0:39:51 | |
So was importing this stuff difficult? | 0:39:51 | 0:39:53 | |
We had customs opening up buckets of miso | 0:39:53 | 0:39:58 | |
and pouring out entire sacks of millet | 0:39:58 | 0:40:01 | |
trying to find out where we'd hidden the drugs. | 0:40:01 | 0:40:03 | |
They'd never seen this stuff before, | 0:40:03 | 0:40:06 | |
so it just made them feel uncomfortable. | 0:40:06 | 0:40:08 | |
And then, I guess, looking at us, they felt even more uncomfortable. | 0:40:08 | 0:40:12 | |
So how do you feel about the fact that now everyone does it, | 0:40:12 | 0:40:15 | |
and you were the first? | 0:40:15 | 0:40:16 | |
It's fantastic. I mean, in those days we were crazy hippies. | 0:40:16 | 0:40:19 | |
Just the, "you are what you eat" was a really far out concept, | 0:40:19 | 0:40:23 | |
and the only connection you could make between diet and health | 0:40:23 | 0:40:26 | |
was tooth decay with too much sugar. | 0:40:26 | 0:40:29 | |
And it's changed so much now, and it's really, | 0:40:29 | 0:40:31 | |
to me one of the pluses of all that work is I can go to | 0:40:31 | 0:40:34 | |
a supermarket and buy organic foods, which I never knew I'd see that day. | 0:40:34 | 0:40:38 | |
'How amazing. What a privilege - | 0:40:38 | 0:40:40 | |
'the two hippies who changed the world.' | 0:40:40 | 0:40:41 | |
I wasn't looking forward to my meal very much, | 0:40:41 | 0:40:43 | |
I thought it'd be disgusting. | 0:40:43 | 0:40:45 | |
It started off a bit weird, but gradually grew very tasty. | 0:40:45 | 0:40:47 | |
And it's not unlike healthy food we eat today. And it's all them. | 0:40:47 | 0:40:50 | |
It would have seemed bonkers at any other time in history, | 0:40:50 | 0:40:53 | |
and suddenly, we realised they were right. | 0:40:53 | 0:40:55 | |
MUSIC: The Good Life Theme Tune | 0:40:55 | 0:40:58 | |
Some people in the health food movement went the whole hog, | 0:40:58 | 0:41:01 | |
so I sent the Robshaws to the allotment. | 0:41:01 | 0:41:03 | |
John Seymour's seminal book, Self Sufficiency, | 0:41:08 | 0:41:11 | |
was published in '76, and it became a best seller. | 0:41:11 | 0:41:14 | |
We've got some cauliflower plants here. | 0:41:14 | 0:41:16 | |
It explained everything, including how to rotate crops, | 0:41:16 | 0:41:19 | |
shear a sheep and milk a goat. | 0:41:19 | 0:41:21 | |
So the idea is, we've got to milk it. | 0:41:24 | 0:41:26 | |
-Where do you start? -There! | 0:41:26 | 0:41:28 | |
It does look like there's a lot of milk in there, so do... | 0:41:28 | 0:41:30 | |
How do you know? | 0:41:30 | 0:41:32 | |
Well, because it's got like a kind of swollen...thing. | 0:41:34 | 0:41:38 | |
So do we put the bucket underneath? | 0:41:38 | 0:41:40 | |
I think that bucket is quite... | 0:41:40 | 0:41:43 | |
You'll get something else. | 0:41:43 | 0:41:45 | |
I'm going to straddle it. | 0:41:46 | 0:41:48 | |
All right, goaty. | 0:41:48 | 0:41:49 | |
Oops. | 0:41:49 | 0:41:51 | |
Now stay still, goat. | 0:41:52 | 0:41:54 | |
Don't make sudden noises, cos that will startle her. | 0:41:54 | 0:41:57 | |
-Oh. Oh, Mum, it's going wide. -It's tricky. | 0:42:00 | 0:42:04 | |
I think it will take about 24 hours to get a pint out of her. | 0:42:07 | 0:42:10 | |
So how much did we actually get? | 0:42:12 | 0:42:14 | |
Oh, all right. That's about enough for one cup of coffee, I suppose. | 0:42:14 | 0:42:18 | |
The extremes of self-sufficiency weren't for everyone. | 0:42:20 | 0:42:23 | |
Agh! | 0:42:24 | 0:42:25 | |
But the National Food Survey reveals that pressure on purses meant | 0:42:28 | 0:42:31 | |
many families began growing their own vegetables during the '70s. | 0:42:31 | 0:42:34 | |
With sky-high inflation, | 0:42:38 | 0:42:40 | |
food prices increased nearly tenfold over the decade. | 0:42:40 | 0:42:43 | |
One mother from Humberside noted... | 0:42:44 | 0:42:47 | |
"The cost of living is too high. | 0:42:47 | 0:42:48 | |
"Prices have gone up out of all proportion." | 0:42:48 | 0:42:52 | |
It's an absolute thrill to be getting fruit and vegetables and | 0:42:52 | 0:42:55 | |
it does feel that you're getting all this stuff for absolutely nothing. | 0:42:55 | 0:43:00 | |
It's nice to be eating something that is fresh, | 0:43:00 | 0:43:05 | |
that is food, | 0:43:05 | 0:43:06 | |
and not a chemical and is not processed. | 0:43:06 | 0:43:09 | |
MUSIC: Living In The Past by Jethro Tull | 0:43:09 | 0:43:11 | |
I think self-sufficiency is amazing. | 0:43:11 | 0:43:13 | |
And I really want to be self-sufficient | 0:43:13 | 0:43:15 | |
and we can have our own farm and plant lots of things all day. | 0:43:15 | 0:43:18 | |
I wouldn't like to be self-sufficient, | 0:43:19 | 0:43:21 | |
just because you have to be digging all the time, it's just boring. | 0:43:21 | 0:43:25 | |
Get it from the shop. | 0:43:25 | 0:43:27 | |
Back home, the girls have been inspired to make a vegetarian | 0:43:30 | 0:43:33 | |
meal from the National Food Survey. | 0:43:33 | 0:43:35 | |
Originally made by a 30-year-old housewife with three children | 0:43:35 | 0:43:38 | |
from Cambridge. | 0:43:38 | 0:43:40 | |
'Home-made houmous, pitta bread, soya bean stroganoff, brown rice.' | 0:43:41 | 0:43:47 | |
I'm actually kind of strangely excited | 0:43:47 | 0:43:49 | |
because it smells really nice so far. | 0:43:49 | 0:43:51 | |
And I just kind of want something healthy. | 0:43:51 | 0:43:54 | |
Houmous was exotic in the '70s, but today it's found in almost | 0:43:54 | 0:43:58 | |
half of British fridges, as we consume 47 million pots a year. | 0:43:58 | 0:44:02 | |
-This looks great. -Thank you. | 0:44:02 | 0:44:04 | |
Considering what we have been eating, this is really quite unusual. | 0:44:04 | 0:44:08 | |
It's very different. | 0:44:08 | 0:44:10 | |
We haven't eaten anything quite like this, | 0:44:10 | 0:44:11 | |
-that tastes like this... -Nothing like this. | 0:44:11 | 0:44:13 | |
..and has these kind of ingredients, and it's really nice. | 0:44:13 | 0:44:16 | |
It's just like one of the best meals we've had. | 0:44:16 | 0:44:19 | |
It still would be nice with a bit of chicken. | 0:44:19 | 0:44:22 | |
You think a bit of chicken on the side, | 0:44:22 | 0:44:23 | |
that would be quite a nice accompaniment, wouldn't it? | 0:44:23 | 0:44:26 | |
-I feel healthy already. -Be full of beans. | 0:44:26 | 0:44:28 | |
-Literally. -Yes. | 0:44:28 | 0:44:30 | |
By 1977, it was all very well for the houmous-eating few, | 0:44:39 | 0:44:43 | |
but the masses were eating convenience food by the bucket-load. | 0:44:43 | 0:44:47 | |
And things were about to get a whole lot more artificial. | 0:44:47 | 0:44:51 | |
As food science exploded, an army of flavour chemists engineered | 0:44:51 | 0:44:55 | |
an enormous 6,000 artificial flavours. | 0:44:55 | 0:44:58 | |
We're all part of a massive experiment. | 0:45:00 | 0:45:02 | |
Our food is being changed from a traditional | 0:45:02 | 0:45:06 | |
to a new, technologically-based diet. | 0:45:06 | 0:45:09 | |
And we don't know what the consequences of this are going to be. | 0:45:09 | 0:45:13 | |
Polly has come to meet leading flavour scientist Steve Pearce | 0:45:15 | 0:45:18 | |
to find out how '70s food science changed the way we ate forever. | 0:45:18 | 0:45:23 | |
It was a very exciting time for the flavour industry. | 0:45:23 | 0:45:26 | |
The advances in technology enabled us to suddenly be able to | 0:45:26 | 0:45:30 | |
analyse very quickly and with great precision | 0:45:30 | 0:45:34 | |
the components that were responsible for the flavour of foods. | 0:45:34 | 0:45:36 | |
And then, once we'd found those components, | 0:45:36 | 0:45:39 | |
we were synthesising them, and that opened up this massive | 0:45:39 | 0:45:43 | |
plethora of raw materials for the flavour chemists | 0:45:43 | 0:45:46 | |
and the food technologists to start recreating these flavours. | 0:45:46 | 0:45:49 | |
It sounds like it was a bit of a free for all in the '70s. | 0:45:49 | 0:45:52 | |
Yes, it was all about the fact that this had a nice flavour | 0:45:52 | 0:45:55 | |
and an impact and it was, to begin with, an exciting new product. | 0:45:55 | 0:45:59 | |
There was no real flavour legislation at that point. | 0:45:59 | 0:46:02 | |
That came much later on. | 0:46:02 | 0:46:03 | |
For crisps, the possibilities of artificial flavours were endless. | 0:46:03 | 0:46:08 | |
In the '70s, everything from prawn cocktail | 0:46:08 | 0:46:10 | |
to pickled onion flavour was produced. | 0:46:10 | 0:46:13 | |
And Polly and Steve are creating smoky bacon flavour. | 0:46:13 | 0:46:16 | |
-Some acetic acid, so you'll recognise it... -Ooh! | 0:46:16 | 0:46:19 | |
That's a yes. | 0:46:19 | 0:46:21 | |
-..as vinegar. -Vinegar. | 0:46:21 | 0:46:23 | |
Then a dash of dimethyl sulphide, | 0:46:23 | 0:46:25 | |
a sprinkle of furfuryl mercaptan, | 0:46:25 | 0:46:28 | |
guaiacol and ethyl guaiacol. | 0:46:28 | 0:46:30 | |
So there's one last component. | 0:46:31 | 0:46:32 | |
A lot of people describe this as being quite sweaty. | 0:46:32 | 0:46:35 | |
-An armpit meets roadkill. -Yes, exactly. There you go. | 0:46:35 | 0:46:38 | |
This is isovaleric acid. | 0:46:38 | 0:46:40 | |
That's actually what we need in there. | 0:46:40 | 0:46:42 | |
-So there we are. We've made our liquid smoky bacon flavour. -Fantastic. | 0:46:42 | 0:46:45 | |
Try that. | 0:46:45 | 0:46:46 | |
It's lovely and smoky. | 0:46:48 | 0:46:49 | |
MUSIC: God Save The Queen by The Sex Pistols | 0:46:49 | 0:46:52 | |
Something else big happened in '77. | 0:46:54 | 0:46:57 | |
The nation celebrated the Queen's Silver Jubilee. | 0:46:57 | 0:47:00 | |
So I have asked the Robshaws to hold a street party. | 0:47:00 | 0:47:02 | |
To get the party started, | 0:47:05 | 0:47:07 | |
Polly is bringing in the latest artificial crisp flavours. | 0:47:07 | 0:47:09 | |
-Hello, family Robshaw. -Hello Polly. -Hello. | 0:47:10 | 0:47:12 | |
I've come to bring you some treats for your street party. | 0:47:12 | 0:47:16 | |
Lots of crisps, Fred, because in the 1970s what you start to see in the | 0:47:16 | 0:47:20 | |
National Food Survey log books is an increased consumption of crisps. | 0:47:20 | 0:47:26 | |
You have about 20 different brands, | 0:47:26 | 0:47:28 | |
things like Quavers, Monster Munch, Wotsits, some of which you can | 0:47:28 | 0:47:31 | |
see here today and which you'll be able to eat, Fred. | 0:47:31 | 0:47:34 | |
FRED SQUEALS | 0:47:34 | 0:47:36 | |
Have you been missing crisps? | 0:47:37 | 0:47:39 | |
That's probably one of the biggest things I've missed. | 0:47:39 | 0:47:42 | |
Do you want to take a pack? | 0:47:42 | 0:47:43 | |
Why don't you be the first? Oh, you're going to take them all. | 0:47:43 | 0:47:47 | |
And you're going to have them on your own. | 0:47:47 | 0:47:49 | |
LAUGHTER | 0:47:49 | 0:47:51 | |
MUSIC: In The Summertime by Mungo Jerry | 0:47:53 | 0:47:56 | |
As the street gathers, it's not the Queen that is | 0:47:56 | 0:47:58 | |
the centre of attention. | 0:47:58 | 0:48:00 | |
Absolutely delicious. | 0:48:03 | 0:48:05 | |
Just like they used to be. | 0:48:05 | 0:48:06 | |
And I hope there's some more where these came from. | 0:48:08 | 0:48:10 | |
So, what do you think of the crisps? | 0:48:16 | 0:48:18 | |
If I'd just encountered them for the first time, I think | 0:48:18 | 0:48:20 | |
I would have been extremely excited by these different taste sensations. | 0:48:20 | 0:48:25 | |
When the crisps went out, people were just gobbling them, | 0:48:27 | 0:48:30 | |
gorging themselves, almost without noticing. | 0:48:30 | 0:48:32 | |
They're very easy and convenient to eat. | 0:48:32 | 0:48:35 | |
I think that the 1970s is really the moment | 0:48:36 | 0:48:38 | |
when you can start to see scientists really | 0:48:38 | 0:48:41 | |
stepping in to the kitchen, in alliance with the manufacturer | 0:48:41 | 0:48:45 | |
and the retailer, to produce food which is completely ersatz. | 0:48:45 | 0:48:49 | |
It's not real food, but it's clearly very popular and people love it. | 0:48:49 | 0:48:54 | |
1978! Whoo! | 0:49:01 | 0:49:04 | |
MUSIC: Gimme! Gimme! Gimme! by ABBA | 0:49:04 | 0:49:06 | |
The fake food juggernaut showed no sign of letting up | 0:49:08 | 0:49:11 | |
and there was a new favourite on the shelves. | 0:49:11 | 0:49:13 | |
-I don't know that we need four Pot Noodles. -Yes, we do. | 0:49:15 | 0:49:18 | |
-We do. -No, we don't. -You can never have too many Pot Noodles. | 0:49:18 | 0:49:22 | |
'There must be a moment in your day | 0:49:22 | 0:49:24 | |
'when you'd welcome a hot, filling snack, something different, | 0:49:24 | 0:49:27 | |
'something really tasty. | 0:49:27 | 0:49:29 | |
'So here it is. | 0:49:29 | 0:49:30 | |
'New Pot Noodle, for those hungry moments in your day.' | 0:49:30 | 0:49:34 | |
Oh, Pot Noodles. | 0:49:34 | 0:49:36 | |
I was wondering when they would come out and they did. | 0:49:37 | 0:49:42 | |
I've got a little joke, actually. | 0:49:42 | 0:49:43 | |
What is the difference between a bulldog and this? | 0:49:43 | 0:49:47 | |
I don't know. | 0:49:48 | 0:49:49 | |
One is a Pot Noodle | 0:49:49 | 0:49:50 | |
and the other is a not poodle. | 0:49:50 | 0:49:53 | |
The concept of a dried noodle snack was developed in Japan | 0:49:55 | 0:49:59 | |
by inventor, Momofuku Ando, in the face of the country's huge | 0:49:59 | 0:50:03 | |
food shortages after the Second World War. | 0:50:03 | 0:50:06 | |
His company launched its first noodle product in 1958, | 0:50:06 | 0:50:10 | |
but it was another Japanese company, Golden Wonder, that brought | 0:50:10 | 0:50:12 | |
the pot noodle to Britain and the snack has never looked back. | 0:50:12 | 0:50:17 | |
I like the way when you've poured it in, it still, like, | 0:50:17 | 0:50:20 | |
bubbles around as the water fills up all the air pockets. | 0:50:20 | 0:50:23 | |
See that? Blip. Blip. Blip. Blip. Blip. Blip. | 0:50:23 | 0:50:27 | |
It is food, in as much as it's going into us. | 0:50:27 | 0:50:31 | |
But I don't really, really want to eat it. | 0:50:31 | 0:50:36 | |
I feel really embarrassed eating a Pot Noodle. | 0:50:36 | 0:50:39 | |
It's like being caught on the toilet or something. | 0:50:39 | 0:50:41 | |
-Oh, look, it's Brucie. -Oh, how old do you think he is there? | 0:50:43 | 0:50:47 | |
He's probably about 70 there, isn't he? | 0:50:47 | 0:50:50 | |
-Mum, do you like it? -I'm not mad about it. | 0:50:50 | 0:50:53 | |
I thought it would be better than this, somehow. | 0:50:53 | 0:50:55 | |
-Quick though, isn't it? -Well... -It was quick. -The Pot Noodle? | 0:50:55 | 0:50:59 | |
It's like four minutes, and then you have a meal. | 0:50:59 | 0:51:01 | |
-Did you enjoy that, Frederick? -Yeah, I haven't finished yet. | 0:51:01 | 0:51:06 | |
The worst thing about this food is, because it's got so many | 0:51:06 | 0:51:08 | |
additives and so many flavourings, you get, kind of, | 0:51:08 | 0:51:11 | |
instant hit from it. It's moreish. You, kind of, can't stop eating it. | 0:51:11 | 0:51:15 | |
It's only when you've finished, you think, | 0:51:15 | 0:51:17 | |
"Oh, I didn't really want that." | 0:51:17 | 0:51:19 | |
MUSIC: Chrome Sitar by T-Rex | 0:51:19 | 0:51:21 | |
While the Robshaws' home is filling up with convenience food, | 0:51:23 | 0:51:25 | |
out on the British high street, | 0:51:25 | 0:51:27 | |
there's a taste revolution going on. | 0:51:27 | 0:51:29 | |
The number of Indian restaurants in Britain | 0:51:31 | 0:51:33 | |
grew from 1,200 to 3,000 over the course of the '70s - | 0:51:33 | 0:51:37 | |
fuelled, in part, by the arrival of refugees from Bangladesh, | 0:51:37 | 0:51:41 | |
following the country's independence in 1971. | 0:51:41 | 0:51:44 | |
Hello, Rochelle. This is Enam. | 0:51:44 | 0:51:47 | |
Welcome to 1978. | 0:51:47 | 0:51:50 | |
Joining the Robshaws - Hairy Biker Dave Myers, | 0:51:50 | 0:51:53 | |
who's keen to share fond memories of his first curry, | 0:51:53 | 0:51:56 | |
when he was a teenager in the late '70s. | 0:51:56 | 0:51:59 | |
And, Enam Alee, whose family ran Indian restaurants in Britain | 0:52:01 | 0:52:04 | |
throughout the decade. | 0:52:04 | 0:52:06 | |
So, there's a lot more English dishes on here | 0:52:06 | 0:52:08 | |
than I would have expected. | 0:52:08 | 0:52:10 | |
-In the 1970s, 50% of dishes are all English. -Right. | 0:52:10 | 0:52:15 | |
You know the rump steak, chicken and chips and mushroom omelette, | 0:52:15 | 0:52:18 | |
prawn cocktail and chips was, actually, half and half. | 0:52:18 | 0:52:22 | |
Half rice, half chips. | 0:52:22 | 0:52:24 | |
But you see so far in this experiment, | 0:52:24 | 0:52:26 | |
most of the food we've eaten is quite bland, | 0:52:26 | 0:52:28 | |
it hasn't had strong flavours. | 0:52:28 | 0:52:30 | |
My mouth is watering now. | 0:52:30 | 0:52:32 | |
Do you know, I'm going to recreate my very first curry. | 0:52:32 | 0:52:35 | |
It was food epiphany. | 0:52:35 | 0:52:36 | |
I had a mulligatawny soup, a poppadum and a chicken madras. | 0:52:36 | 0:52:41 | |
I think I'm man enough to take on a Vindaloo. | 0:52:41 | 0:52:43 | |
Can I have half chips, half rice, please? | 0:52:43 | 0:52:45 | |
Oh, mate. | 0:52:50 | 0:52:52 | |
Do you know, I've really missed curry on this experiment, | 0:52:52 | 0:52:55 | |
and I do think once you've had a curry, | 0:52:55 | 0:52:57 | |
-you can't go back, do you know what I mean? -No. No. | 0:52:57 | 0:53:00 | |
But the thing is, we're only 20 years outside of rationing. | 0:53:00 | 0:53:02 | |
I mean, I can remember when I came down from Barrow In Furness, | 0:53:02 | 0:53:05 | |
I was 18, and the most exotic thing I'd had to eat was a courgette. | 0:53:05 | 0:53:09 | |
So, to go to an Indian restaurant, the kind of palate of flavour | 0:53:09 | 0:53:12 | |
and colours, was as if somebody had lit a firework in my soul. | 0:53:12 | 0:53:16 | |
Isn't it funny, though, looking at the Chicken Tikka Masala. I mean, | 0:53:16 | 0:53:19 | |
little did we realise that would become England's national dish. | 0:53:19 | 0:53:23 | |
-Yeah. -Chicken Tikka existed in the North of India. | 0:53:23 | 0:53:27 | |
But when this came in this country, the customer was complaining. | 0:53:27 | 0:53:30 | |
People said it's too hot. They put in the yoghurt, | 0:53:30 | 0:53:33 | |
they put in some cream, some sugar. | 0:53:33 | 0:53:36 | |
So, Chicken Tikka Masala becomes very, very British. | 0:53:36 | 0:53:39 | |
I think it's the colours that really do it for me. | 0:53:39 | 0:53:42 | |
The food just looks completely different. | 0:53:42 | 0:53:44 | |
To me, this is just fantastic. | 0:53:46 | 0:53:48 | |
This is just like a kind of party going on in my mouth. | 0:53:48 | 0:53:52 | |
And, you know, I've broken out in a sweat because of it. | 0:53:52 | 0:53:55 | |
That's what I wanted, you know, I love that. | 0:53:55 | 0:53:57 | |
Why is it that men felt the need to test themselves with the curry? | 0:53:57 | 0:54:02 | |
I mean, women weren't impressed by that. I'm not impressed by that. | 0:54:02 | 0:54:05 | |
Well, do you know, I've finished that Vindaloo | 0:54:05 | 0:54:07 | |
and I feel like every cell in my body is going, | 0:54:07 | 0:54:10 | |
"Thanks, thanks." | 0:54:10 | 0:54:11 | |
LAUGHTER | 0:54:11 | 0:54:13 | |
MUSIC: Rapper's Delight by The Sugarhill Gang | 0:54:15 | 0:54:18 | |
1979 has arrived. | 0:54:21 | 0:54:23 | |
Sadly, I can't join the Robshaws, but I've sent Polly round | 0:54:26 | 0:54:29 | |
with a new gadget, to help celebrate the end of the decade. | 0:54:29 | 0:54:32 | |
-Hello, Polly. I think I know what that is. -What's that? | 0:54:34 | 0:54:37 | |
It's official. Fun has arrived in the kitchen in 1979. | 0:54:37 | 0:54:42 | |
-What is it, Brandon? -It's a Fondue set. | 0:54:42 | 0:54:45 | |
That is right. So, you light a flame, here, | 0:54:45 | 0:54:47 | |
and then you use these sticks to put bread or meat to | 0:54:47 | 0:54:52 | |
dip into the cheese and eat while you're sitting round the table. | 0:54:52 | 0:54:56 | |
To do it at the table in the middle of an admiring circle, | 0:54:56 | 0:54:58 | |
-that'll be great fun. -Yeah, so this is food as theatre | 0:54:58 | 0:55:01 | |
and all of your guests are part of it, as well. | 0:55:01 | 0:55:03 | |
-It's participatory. Everybody joins in. -Exactly. | 0:55:03 | 0:55:05 | |
This isn't something you'd ever do on your own, or even as a couple. | 0:55:05 | 0:55:08 | |
-Probably a slippery slope. -What do you mean? | 0:55:08 | 0:55:11 | |
Well, sort of, like, if you're starting to invite people to share | 0:55:11 | 0:55:14 | |
the same bowl, it, sort of, could lead to other things. | 0:55:14 | 0:55:16 | |
Ah, yes. | 0:55:16 | 0:55:18 | |
You've only got a year for that to happen, cos it stops in the '80s. | 0:55:18 | 0:55:22 | |
MUSIC: You Sexy Thing by Hot Chocolate | 0:55:22 | 0:55:24 | |
"If you drop a bread cube in the Fondue | 0:55:24 | 0:55:26 | |
"you've got to give a kiss to the friend of your choice." | 0:55:26 | 0:55:29 | |
Oh, God. See, I told you. | 0:55:29 | 0:55:30 | |
Should we make beautiful Fondue together? | 0:55:30 | 0:55:33 | |
-How much cheese do we want? -A lot. | 0:55:35 | 0:55:37 | |
Hello. So glad you could make it. Come in. | 0:55:42 | 0:55:45 | |
What we've got here is a classic Swiss Fondue | 0:55:45 | 0:55:49 | |
or Fon-dew, as we say. | 0:55:49 | 0:55:51 | |
So, in it goes, does a beautiful figure of eight, | 0:55:52 | 0:55:55 | |
emerges like this and then... | 0:55:55 | 0:55:59 | |
I'd say that's very good. I'd say... | 0:56:03 | 0:56:06 | |
I'd say, "Come and tuck in." | 0:56:06 | 0:56:08 | |
Dip away. | 0:56:08 | 0:56:09 | |
MUSIC: Le Freak by Chic | 0:56:09 | 0:56:12 | |
-No, I'm helping you. -You're not. | 0:56:12 | 0:56:13 | |
-Cheers. -Cheers. | 0:56:16 | 0:56:18 | |
'So, how have the Robshaws found the 1970s?' | 0:56:19 | 0:56:22 | |
Fred, what's it been like for you, in terms of food and eating? | 0:56:22 | 0:56:25 | |
Well, for the '50s and '60s, it was kind of like all old stuff, | 0:56:25 | 0:56:30 | |
which weren't very nice. | 0:56:30 | 0:56:31 | |
But now, it kind of feels like all the food is more modern. | 0:56:31 | 0:56:35 | |
So in the 1970s, this battle between the healthy vegetarian food | 0:56:35 | 0:56:39 | |
and the convenience food, what's going to win for the Robshaws? | 0:56:39 | 0:56:43 | |
For me, it was the healthy food. | 0:56:43 | 0:56:45 | |
It was the meal we all enjoyed the most | 0:56:45 | 0:56:47 | |
and we all felt so much better after eating it. | 0:56:47 | 0:56:50 | |
We might have wanted the natural food to win, | 0:56:50 | 0:56:53 | |
but I don't think it really did, because we ate fish in a bag | 0:56:53 | 0:56:56 | |
and Arctic Roll and Pot Noodle. | 0:56:56 | 0:56:58 | |
The fact is that over the decade, we ate a lot more of this | 0:56:58 | 0:57:02 | |
kind of factory food than we did actual food. | 0:57:02 | 0:57:05 | |
But I think the meals we enjoyed most were those cooked with | 0:57:05 | 0:57:07 | |
natural ingredients. | 0:57:07 | 0:57:09 | |
And, Rochelle, you're going out to work, but you're still | 0:57:09 | 0:57:12 | |
responsible for food in the home - how did you find that? | 0:57:12 | 0:57:16 | |
Well, I suppose it's given me a choice, you know, | 0:57:16 | 0:57:18 | |
whereas before, I was just in the kitchen. | 0:57:18 | 0:57:21 | |
So, being able to go out to work meant that it's broadened my life. | 0:57:21 | 0:57:25 | |
Did you feel that convenience food was your saviour? | 0:57:25 | 0:57:28 | |
There's aspects of convenience food which were good. | 0:57:28 | 0:57:32 | |
You've got the speed and convenience, | 0:57:32 | 0:57:34 | |
without an awareness of the negative side effects of too much | 0:57:34 | 0:57:38 | |
processed food in the diet. | 0:57:38 | 0:57:40 | |
But I couldn't have managed without the freezer | 0:57:40 | 0:57:42 | |
to keep meals available for the family. | 0:57:42 | 0:57:45 | |
With Rochelle, what you see is, 1950s, she's exhausted. | 0:57:45 | 0:57:49 | |
1960s, she's depressed. | 0:57:49 | 0:57:52 | |
1970s, there's a glimmer of hope. | 0:57:52 | 0:57:55 | |
She's beginning to feel that there are opportunities available for her. | 0:57:55 | 0:57:59 | |
-Oh. -Oh. -I've dropped it. | 0:57:59 | 0:58:01 | |
It's all right, you can kiss me with a mouth full of Fondue. | 0:58:01 | 0:58:04 | |
I think, looking back on this experiment, as a family, | 0:58:08 | 0:58:11 | |
I think we might see the '70s as a golden time. | 0:58:11 | 0:58:14 | |
I think we'll remember lots of things that we did together, | 0:58:14 | 0:58:18 | |
more than we did in the '60s or the '50s. | 0:58:18 | 0:58:20 | |
And even the ordeals that you have to go through, like the power cut, | 0:58:20 | 0:58:23 | |
that has a kind of bonding effect on the family, I think. | 0:58:23 | 0:58:26 | |
This has been a decade in which I actually feel quite sorry to leave. | 0:58:26 | 0:58:33 | |
It felt free. It felt like the kids were free. | 0:58:34 | 0:58:36 | |
It felt like I was becoming free. | 0:58:36 | 0:58:39 | |
Could almost be anything, within this decade. | 0:58:40 | 0:58:43 | |
MUSIC: West End Girls by Pet Shop Boys | 0:58:47 | 0:58:49 | |
Oh, blimey! Look at that go. | 0:58:50 | 0:58:53 | |
Next time, the Robshaws enter the excessive '80s. | 0:58:53 | 0:58:56 | |
Oh, my God, it's leaking. | 0:58:56 | 0:58:58 | |
HISSING | 0:58:59 | 0:59:00 | |
THEY LAUGH | 0:59:02 | 0:59:03 | |
MUSIC: Gimme! Gimme! Gimme! by ABBA | 0:59:04 | 0:59:07 |