1970s Back in Time for Dinner


1970s

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Meet the Robshaws -

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Brandon, Rochelle, Miranda, Roz and Fred.

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Let's go.

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For one summer, this food-loving family is embarking

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on an extraordinary time-travelling adventure,

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to discover how a post-war revolution in what we eat

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has transformed the way we live.

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That is just...amazing. Look at them.

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Britain has gone from meagre rations

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to ready meals at the touch of a button in just 50 years.

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Blip-blip-blip-blip...

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But how has this changed our health? Our homes?

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-We've got a pull-out larder!

-LAUGHTER

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And our family dynamic?

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Can't do it any more. This is what would make a woman break.

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To find out,

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the Robshaws are going to shop, cook and eat their way through history.

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It's 1974!

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Whoa!

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I think that is enough sugar now though, darling...

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No, I haven't put hardly any on.

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Starting in 1950, their own home will be their time machine...

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Oh, my goodness!

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This carpet hurts my eyes. Who designed that?

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Someone who was colour-blind.

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..fast forwarding them through a new year each day,

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as they experience first-hand

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the culinary fads, fashions and gadgets of each age.

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-Catch!

-Wow!

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They've already lived through the austerity of the 1950s...

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Oh, my goodness.

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..and the rapid advances of the '60s.

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This week, it's back to the decade that taste forgot - the 1970s...

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Ugh, it smells like fish food.

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..as they discover how our changing relationship with food

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has shaped all of our lives.

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Ooh!

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Got flour that comes out of heads.

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Pickled onions with faces.

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It's like the whole kitchen is mocking me.

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MUSIC: All Right Now by Free

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It's the next chapter of our time-travelling adventure,

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in which the Robshaw family are giving up their modern diet

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and spending six weeks eating the food of the past.

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It's not just the food that's changing -

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their sleek and compact '60s house from last week

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has had a radical transformation.

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An extension has been added, making a huge kitchen diner

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and the sitting and dining rooms have been knocked through

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to create one big lounge.

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I'm back with food historian Polly Russell

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to unleash the '70s on the family.

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Wow.

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Yeah, we've hit the '70s and it's much bigger.

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Yeah. So this is the moment

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where the kitchen and the dining room become one.

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This is not just a place for Rochelle to be working on her own,

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this is a space for the whole family to come and socialise,

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as well as cook and prepare food.

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..and hang out on some stripy orange Hessian.

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And look - they've got these wheat sheaves,

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incongruously on tiles all over the place, as if they were

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living a very sort of home-spun, natural hippy-ish life. Is that how it was?

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Well, there's this look of the rustic, but what you see

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when you look at the National Food Survey is that actually,

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people are predominantly not eating

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what we think of as The Good Life diet.

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They're not... They don't keep their own chickens,

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they're not making their own yoghurt,

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they're actually increasingly reliant on convenience food,

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because it's readily available and it's also inexpensive.

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The '70s was a decade of economic and political turbulence...

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Come and join us!

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..with burgeoning women's liberation and green movements,

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industrial disputes and high inflation

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each exerting their own influence on family life.

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The price of food has gone up 18%.

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I mean, what are we supposed to do?

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MUSIC: Staying Alive by The Bee Gees

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It's time for the Robshaws to strut into 1970.

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In their modern lives,

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teacher Rochelle usually shares the cooking with Brandon,

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but for the first two decades of this experiment,

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she's been trapped in the kitchen.

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In the '50s, I could understand

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the labour that was involved in being at home.

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It was hard work, but there seemed to be something honest about it -

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it needed to happen.

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And in the '60s,

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I found myself becoming increasingly frustrated,

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increasingly restricted.

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I found it was a decade not for middle-aged women.

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So, with the '70s, I want to break free

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and be part of something that is much bigger than the home.

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I've had an easy ride so far, in the '50s and '60s.

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I didn't really have to do very much at all.

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And I'm thinking in the '70s

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that I'll get more opportunity to get in the kitchen and cook.

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MUSIC: 20th Century Boy by T-Rex

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This is the first decade that Rochelle and Brandon

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are going to remember having lived through.

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Oh...

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-Oh, my goodness!

-Oh, wow.

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There's the coal effect electric fire,

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music centre...

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It's just so, so familiar to me

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and it just feels like being catapulted back into the past.

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My trousers blend in.

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This carpet hurts my eyes. Who designed that?

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Someone who was colour-blind.

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THEY GASP

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Oh, my lord. This is just fantastic.

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Isn't it? It's absolutely fantastic.

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Just this...this orange, this orange. The orange.

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It is so completely different.

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It's just extraordinary.

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I mean, it's just double the size!

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This is not a kitchen - this is a proper room, isn't it?

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This is an eating room.

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Got a slow electric cooker,

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-we've got an electric knife.

-Scary.

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I just can't get over how this used to be our kitchen.

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Can't even remember it before.

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I think it will be a more pleasant space to cook in

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than either of the two last kitchens.

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But is all of this going to fall on me?

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That's...

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That's what I'm wondering.

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-Hello, chaps.

-Hi.

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So this is your all-important 1970s manual, which contains

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all the information about how you're going to live,

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the sorts of things you're going to eat and most importantly,

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you're going to be eating the actual meals that,

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-according to the National Food Survey...

-Right.

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..real families were eating, day to day in the 1970s.

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Every year, from 1940 to 2000,

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thousands of households

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detailed all the food that they bought and ate in a week

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for the National Food Survey.

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I'm using this unique insight into the developing taste of the nation

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to guide the Robshaws' diet.

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MUSIC: Who Are You? by The Who

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Although it's the 1970s and feminism is on the horizon,

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early in the decade I'm afraid, Rochelle,

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you're still in the kitchen.

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-To underline that, Brandon, you're off to the pub.

-Get in.

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You can go and have a nice time.

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Rochelle, you're cooking the first bona fide 1970s meal.

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I think it'll be quite an exciting meal. There's your manual.

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-Thanks very much.

-And...best of luck.

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-All right. All right. Thanks. Bye.

-Cheerio.

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Whilst Brandon is out with his mate,

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Rochelle, who has already cooked 50 meals during this experiment,

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is stuck in the kitchen.

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We'll be eating the same tea

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which was served up by a housewife in Paisley

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to her husband and five children.

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Gammon, eggs, home-made chips,

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beans, beetroot, tomatoes.

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How much? That's a massive amount of lard, isn't it?

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I don't know how long it will last.

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Maybe it'll last a whole decade.

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The National Food Survey shows that at this time,

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lard was the standard cooking fat.

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Is it a slice of pork?

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-Yeah.

-Is it?

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So Rochelle is frying the whole meal -

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meat, egg and chips in lard.

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It's pig cooked in pig, served with pig.

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Ugh.

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It doesn't feel all that healthy.

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It doesn't feel like the sort of meal

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that I would like to feed them, really.

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I don't know - Brandon might be a little bit tipsy,

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then he'll probably be quite happy to have this.

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MUSIC: The Boys Are Back In Town by Thin Lizzy

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Two points of IPA, please.

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Brandon meanwhile, who usually cooks the dinner

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is getting stuck into a classic male leisure pursuit of the era.

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So I hope you're going to charge us in the old money(!)

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LAUGHTER

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-About 3p, wasn't it?

-Exactly.

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Pubs in the '70s were thriving.

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90% of beer was consumed there, compared to only 50% today.

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A male-dominated environment,

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it was still legal to refuse to serve an unaccompanied woman.

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Cheers. Clink.

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I mean, it's kind of enjoyable to be just sitting here having a drink

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-and eating peanuts and talking.

-Yes.

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-What's not to like?

-You know, what's not to like?

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And I've got somebody cooking a meal for me.

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I can't condone, but I can understand why

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-men were so reluctant to give up these privileges.

-Yeah.

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Rochelle might be a bit miffed that I've sloped off.

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I've left her to deal with the dinner,

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while I've just been enjoying myself with my old pal in the pub.

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I might feel the odd pang of remorse...

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but that's quite quickly dealt with, by just having another swig of beer.

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The thing is... Also, you can't be contacted.

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I know. Got no mobile, have I?

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-No-one's going to phone you, right?

-No.

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-Just carry on...

-Gets better and better!

-Exactly!

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MUSIC: Fire by Ohio Players

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Back in the heat of the kitchen,

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Rochelle needs to get to grips with some perilous '70s kit.

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Right, this is a chip pan thing.

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Nine years before oven chips hit the market,

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chip pans were the only option,

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but a dangerous one.

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House fires reached an all-time high in the '70s...

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..so the government launched

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a memorable series of public information films,

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warning of their hazards.

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Overfill a fat pan...

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and this could be the result.

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Make sure your fat pan

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is never more than half full.

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How is that going to cook?

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Well, it's not, is it? Oh, there's not enough fat.

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-What are you doing?

-Putting more fat in.

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You can't. You mustn't.

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You mustn't do that, just leave it, go...

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Stand back, move away from the chips and let me manage this.

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Now it's smoking.

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Ugh, Mum turn it off - it shouldn't smoke, ever.

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Oh, yeah - it shouldn't smoke, ever.

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Never put chips in the pan if the oil has started smoking.

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If this happens, turn off the heat if it is safe to do so

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and leave the oil to cool down.

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-Can we have waffles yet?

-No.

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I can't do it. I can't...

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It's too many years of fear of chip pans.

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Mum, do you think Dad would have done this better?

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Well, the thing is...

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Probably. LAUGHTER

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Mum, what have you done to these eggs?

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I don't know. Don't ask. LAUGHTER

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Don't ask. It's all a complete disaster.

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I suppose this is what would make a woman break, who...

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Her husband's been in the pub all evening, she's been left here.

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There's a fear of the chip pan.

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It would make anybody break.

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It's enough. It's just enough.

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It's just... it's just time to move on.

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It's time to get out of the kitchen.

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Brandon is back from the pub, eager for his first taste of '70s grub.

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-Thank you.

-No, no, no. Just... Look, there's one chip...

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There's enough for one chip each.

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"Beans, beans, good for your heart. The more you eat the more you..."

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Just eat your beans, all right?

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The National Food Survey reveals the average Briton's consumption of fat

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peaked in 1970, each person eating

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the equivalent of nearly a block and a half of butter per week.

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Now we eat half as much.

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This is very fatty food, but...

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people did tend to only eat three meals a day.

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I don't think portions generally were as...

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were as big as they are now.

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Were people definitely not fat, then?

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Do you not remember seeing any fat people?

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They weren't as fat then as they are now.

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It's just...food smothered in fat and salt and oil.

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Nice.

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I do feel a certain spirit of unrest...

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dissatisfaction...

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Fed up that Brandon went off to the pub as soon as we got here.

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Just was left to do this horrible fat frying,

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so I hope things can only get better.

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MUSIC: Jungle Fever by Chakachas

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It's a new day and in this experiment, that means a new year -

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and change is in the air for Rochelle.

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I'm sending in the very latest in kitchen appliances...

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-Oh.

-..one that played a crucial role

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in the transformation of women's lives over the 1970s.

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It's a deep freeze.

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-Oh, my goodness me.

-Fantastic.

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Better bring it in.

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The freezer offered liberation to the housewife.

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For the first time,

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she could prepare dishes that could be frozen and eaten at a later date.

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By the end of the decade, half of us had one.

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"Today, you have taken delivery of your revolutionary

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"brand-new chest freezer.

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"A model like this would have cost nearly £1,000 in today's money."

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That is a lot of money.

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MUSIC: Jean Genie by David Bowie

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It's time to hit the shops,

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to embrace the very '70s pursuit of stocking the freezer.

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Let's go!

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Slowly.

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What are you talking about? I'm doing under 20!

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The early '70s saw dedicated freezer centres open

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to meet this new demand,

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including Bejam, Sainsbury's Freezer Centres and Iceland.

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The new stores focused on selling frozen meat and vegetables in bulk.

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'Women claim that buying frozen food in bulk saves time and money.'

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To help the Robshaws tackle this new shopping experience,

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I've arranged for them to meet a familiar face.

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LAUGHTER

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-Delighted to meet you.

-Rochelle. Hello.

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Oh, what a gorgeous dress.

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So, Brandon, Rochelle, I'm here to help you with your shopping.

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In the '70s, Mary Berry was a well-known cookery presenter

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and frequently appeared on TV,

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extolling the virtues of home freezing to a nervous public.

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Hello Mary, welcome.

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And you've got some things which are ideal for freezing.

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Eggs freeze very well. I freeze mine in an egg box.

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Put the whites this side and then when you do the yolks,

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add a little salt or sugar,

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according to what you're going to use them up for afterwards.

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Freezing was revolutionary.

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People were really suspicious of freezing.

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They didn't really trust it.

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You know, they saw those big chest freezers,

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they didn't know what to do with it, so I wrote a book -

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and I did sort of step-by-step guides,

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because people were nervous.

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I had to hold their hand through the whole procedure of freezing.

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There were relatively few of the frozen convenience foods

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we take for granted today in the early '70s.

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Instead, the National Food Survey shows that shoppers stocked up

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on frozen meat and veg, like this 29-year-old housewife from Warwick,

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whose shopping list includes...

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Frozen peas, frozen beans,

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frozen baby carrots, all loose.

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Well, this is how we bought food in Iceland in the '70s.

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-It was all loose and you weighed it out yourself...

-Yeah, yeah.

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and I think this was exciting for the housewife,

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because it was all prepared. They didn't have to peel or chop.

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-Seems almost completely new, doesn't it?

-Yes.

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We get used to seeing it all packaged and bagged up.

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It just seems like an innovation.

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Well, it was an innovation and it was very exciting.

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Once people got over the fact that

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freezing was a wonderful form of preservation,

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they realised they could buy things in bulk and freeze them.

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They could eat things like runner beans all year round.

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They forgot about seasons.

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It changed people's lives.

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Britain went crazy for frozen food.

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Households spent a mammoth £165 million -

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over 2 billion in today's money -

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on frozen foods in 1971.

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And sales kept going up by an average of 21%,

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every year of the '70s.

0:16:090:16:12

So, Rochelle, it's up to you now to go and organise your freezer

0:16:120:16:15

and I do hope that this helps you.

0:16:150:16:17

-Thank you very much indeed.

-Thanks very much.

0:16:170:16:20

Back at home,

0:16:230:16:24

it's time to sort out their new freezer - the Berry way.

0:16:240:16:27

We need a freezer record book.

0:16:280:16:30

We also need colour identification.

0:16:300:16:33

Red is meat. Blue is fish. Yellow is fruit. Green is vegetables.

0:16:330:16:36

Black, prepared dishes. Oh, God, it's just extremely complicated.

0:16:360:16:41

Mary advised putting frozen food in colour-coded bags

0:16:420:16:45

and keeping a record of food types,

0:16:450:16:47

date, weight and location in the freezer.

0:16:470:16:49

Large carrots. Good.

0:16:490:16:51

What's the package size?

0:16:510:16:53

Two pounds.

0:16:530:16:54

All afternoon doing this?

0:16:550:16:57

I think it's ridiculous.

0:16:570:16:59

Personally, I have to say,

0:16:590:17:00

I do think it'd be better without the bags on it.

0:17:000:17:03

Cos you could actually see what was in your freezer.

0:17:030:17:06

Because this way, I haven't got a clue what's in it!

0:17:060:17:10

It's just a load of plastic bags.

0:17:100:17:13

That really is wasting time, isn't it?

0:17:130:17:15

Mary's book gave other organizational tips,

0:17:170:17:19

like batch cooking,

0:17:190:17:21

which allowed housewives to prepare frozen meals in advance.

0:17:210:17:25

So Rochelle is making a moussaka for the freezer.

0:17:250:17:27

Let's get the flour.

0:17:280:17:30

Ooh!

0:17:330:17:34

What a stupid thing!

0:17:340:17:36

It's like the kitchen has become animated.

0:17:370:17:40

You've got chicken salt and pepper,

0:17:400:17:42

flour that comes out of heads,

0:17:420:17:44

pickled onions with faces...

0:17:440:17:46

It's like the whole kitchen is mocking me

0:17:460:17:49

and adding to my frustration.

0:17:490:17:51

It's trying to make me feel that I should be happy here,

0:17:510:17:54

but I'm fed up with it, really.

0:17:540:17:56

I've been in the kitchen for 20 years now and I just need something else.

0:17:560:18:00

I need more stimulation and...

0:18:000:18:03

You know, reading a book about how to label stuff for your freezer,

0:18:030:18:06

I don't think is really going to do it for me.

0:18:060:18:09

MUSIC: Ain't No Stoppin' Us Now by McFadden and Whitehead

0:18:120:18:16

It's 1972 and Rochelle is preparing a breakfast

0:18:180:18:21

served by a 59-year-old housewife to her family in London.

0:18:210:18:25

Shredded Wheat, toast and marmalade,

0:18:260:18:29

tea, milk and sugar, Rise And Shine.

0:18:290:18:31

Food manufacturers were harnessing science

0:18:320:18:34

to create novelty and convenience.

0:18:340:18:36

Enter Rise And Shine -

0:18:360:18:38

10% freeze-dried orange crystals with added vitamin C.

0:18:380:18:41

Wow. That's amazing!

0:18:430:18:45

That actually does look like orange juice.

0:18:450:18:48

Who wants some?

0:18:480:18:50

-I'll have some.

-Oh, I'll try some.

0:18:500:18:51

It's all right, but it's not orange juice.

0:18:550:18:57

Tastes like really bad orange juice.

0:18:570:18:59

PHONE RINGS

0:19:000:19:02

Oh, blimey.

0:19:020:19:04

-You going to get that?

-I hope it's not my mum.

0:19:040:19:06

LAUGHTER

0:19:060:19:07

-Hello?

-'Hi, Rochelle.

0:19:090:19:10

'Just wanted to let you know ...'

0:19:100:19:12

OK, great. All right. Thanks very much. Bye.

0:19:120:19:15

What is it?

0:19:180:19:19

What's the news?

0:19:190:19:21

Giles has got me a job!

0:19:210:19:22

Get out of here. What's the job?

0:19:230:19:25

I don't know.

0:19:250:19:27

I'm just so pleased I have a job, I forgot to ask.

0:19:270:19:29

Might be down the mines.

0:19:290:19:31

Let's toast Mum's new job.

0:19:310:19:32

Liberated from the kitchen,

0:19:340:19:35

Rochelle is realising the benefits of her newest appliance.

0:19:350:19:39

The family will have to cope.

0:19:390:19:41

There isn't an option.

0:19:410:19:43

And we have the freezer,

0:19:430:19:45

so there's stuff in the freezer that they can sort of pull out.

0:19:450:19:48

Well, good luck. Good luck. I'm sure it'll go really well.

0:19:480:19:50

All right, thank you.

0:19:500:19:52

The rapidly rising cost of living over the 1970s

0:19:520:19:55

meant it was a necessity for many women to go out to work.

0:19:550:19:58

MUSIC: I'm Every Woman by Chaka Khan

0:19:580:20:01

At one time, if you wanted a new television set

0:20:040:20:07

or you wanted a new carpet, the wife went out to work to help you,

0:20:070:20:09

but now, she's got to go out to work to supplement her husband's wages.

0:20:090:20:13

The number of married women working rose from 35% in 1961

0:20:130:20:17

to almost 50% in 1972,

0:20:170:20:20

with the vast majority working in poorly-paid factory,

0:20:200:20:22

shop and office jobs.

0:20:220:20:24

But women in the workplace met with some resistance.

0:20:250:20:28

I think it's disgusting.

0:20:290:20:32

They can't do their jobs.

0:20:320:20:33

They should stick to the household -

0:20:330:20:35

washing, looking after children...

0:20:350:20:38

and have their entertainment at the weekend, that's it.

0:20:380:20:40

Imagine a female, telling a man what to do.

0:20:400:20:42

I've got Rochelle, who is normally a teacher,

0:20:420:20:45

a part-time secretarial job at a local museum.

0:20:450:20:47

It's a bit slow, actually.

0:20:500:20:52

I really wish I had the computer - then I could do a nice spreadsheet.

0:20:550:20:59

It's terrible, really.

0:20:590:21:02

It's terrible.

0:21:020:21:03

I don't know how I got this job.

0:21:030:21:05

Even though I'm finding this quite difficult,

0:21:070:21:10

I'm not missing the kitchen, I'm not missing cooking.

0:21:100:21:14

Not missing cleaning.

0:21:140:21:15

It's quite nice to be out.

0:21:170:21:18

It's been very nice to see other people

0:21:180:21:21

and to sort of see other women working.

0:21:210:21:23

So no, I'm not missing the home.

0:21:230:21:25

MUSIC: School's Out by Alice Cooper

0:21:250:21:29

While Rochelle and Brandon are both at work,

0:21:330:21:35

Miranda, Roz and Fred get a chance to become latchkey kids

0:21:350:21:38

and can enjoy the freedom of the streets.

0:21:380:21:41

Eight out of ten ten-year-olds like Fred

0:21:480:21:50

were allowed to roam unsupervised,

0:21:500:21:52

as opposed to just four in ten today.

0:21:520:21:55

I think it's really good that kids played outside.

0:21:550:21:58

I think it's a shame that it's something that a lot of kids

0:21:580:22:01

don't really tend to do any more.

0:22:010:22:03

You feel a sort of more wholesome happiness

0:22:030:22:05

from sort of being in the air,

0:22:050:22:07

rather than beating a level on a video game.

0:22:070:22:09

It's different.

0:22:090:22:10

With no adults around, kids were also free to raid the kitchen

0:22:100:22:14

and for the first time since the experiment began,

0:22:140:22:16

there's food they can actually snack on.

0:22:160:22:18

We've definitely noticed that from the '70s,

0:22:210:22:23

there's just a lot more food about and we can help ourselves to it

0:22:230:22:27

and it's much less formal than in the '50s and '60s.

0:22:270:22:29

-I'm pleased about being able to snack.

-I've missed it.

0:22:290:22:32

I'm so used to going into the kitchen

0:22:320:22:34

and grabbing a packet of crisps and then walking out, so...

0:22:340:22:38

I'm basically overjoyed that I can do that again.

0:22:380:22:41

Rochelle has finished her first day of work.

0:22:410:22:45

-I'm back.

-Are you back? How was your day?

0:22:450:22:47

-It was good, thank you.

-Did you enjoy it?

0:22:470:22:49

-Yeah, I did enjoy it, yeah.

-Oh, well done.

0:22:490:22:51

-So what about supper?

-Haven't really thought about it.

0:22:510:22:53

-No-one's... And you haven't, have you?

-No.

-And you haven't?

-No.

-No.

0:22:530:22:57

Right. I'd better get on with that, hadn't I?

0:22:570:23:00

Rochelle turns to a National Food Survey menu

0:23:000:23:02

cooked by a 22-year-old housewife for family tea in Wallsend.

0:23:020:23:06

Chops, peas, potatoes, sprouts.

0:23:070:23:11

Tea, milk and sugar.

0:23:110:23:12

I think it's very hard to be out working on that first day

0:23:120:23:18

and to be expected to come home and cook.

0:23:180:23:21

And in my contemporary life,

0:23:210:23:23

that wouldn't happen, if I'd been at a new job.

0:23:230:23:26

Brandon would cook a special meal for when I came back.

0:23:260:23:29

I suppose it's just so ingrained

0:23:290:23:32

that men do not help in the kitchen,

0:23:320:23:35

so this is a generation where women are changing and men are not.

0:23:350:23:39

And for men not to be shifting at the same rate as women

0:23:390:23:43

does seem complacent.

0:23:430:23:44

-Oh!

-ALL TALK OVER EACH OVER

0:23:470:23:49

It's all right. It's a power cut.

0:23:490:23:51

Mum, where are the candles?

0:23:510:23:52

I just want to finish this game.

0:23:520:23:54

Look, we'll have to forget about this game, just for the time being.

0:23:540:23:57

Rosaline, do you know where the matches are?

0:23:570:23:59

The only thing is, how do I continue cooking dinner?

0:23:590:24:02

-Because it's an electric cooker.

-Yeah.

0:24:020:24:04

Early in 1972, Britain's miners went on strike over pay.

0:24:070:24:11

Official picket line, as you know. If you go in, you're scabbing on us.

0:24:110:24:15

Britain was hugely dependent on coal for its electricity supplies

0:24:150:24:19

and within three weeks, many power stations were forced to shut down.

0:24:190:24:22

The government had to implement planned power cuts.

0:24:230:24:26

During today's extended power cut,

0:24:270:24:30

it was almost impossible for many families

0:24:300:24:32

to cook or to eat and light their homes.

0:24:320:24:34

This is novel, isn't it?

0:24:340:24:36

Living without electricity became a regular feature of life.

0:24:360:24:39

Sales of camping stoves went through the roof.

0:24:390:24:42

"Insert the cartridge into the cartridge holder.

0:24:430:24:47

"Always change the cartridge well away from naked flames."

0:24:470:24:49

-Is this dangerous?

-Probably.

0:24:490:24:51

Is this the bottom bit that screws on, does it?

0:24:530:24:55

Have you ever used one of these before?

0:24:550:24:57

Um...

0:24:570:24:59

I've cooked on one.

0:24:590:25:00

I don't remember ever putting one together.

0:25:000:25:03

Oh, Brandon, I'm scared.

0:25:030:25:05

-Doesn't seem totally straight, does it?

-I think it's upside down.

0:25:050:25:08

Thing is, Brandon, it doesn't look like that at all.

0:25:080:25:11

Yeah. That's just a bad drawing.

0:25:110:25:13

I don't know what this bit is, that's what puzzling me.

0:25:140:25:16

-Should we just leave it out of the reckoning?

-No, no!

0:25:160:25:20

Sorry, but I don't want to get blown up,

0:25:200:25:22

so I'm just going to go over here.

0:25:220:25:25

I don't think it should make that noise.

0:25:250:25:27

I think we need to light it. Everyone stand back.

0:25:270:25:29

-I don't think you should light it, Brandon.

-Stand well back, OK?

0:25:290:25:32

-Brandon!

-No, no, no!

0:25:320:25:33

Honestly...

0:25:350:25:37

-There you go.

-Oh.

0:25:370:25:39

How long is that going to take?

0:25:400:25:43

You might as well do it over a match.

0:25:430:25:44

What do you think?

0:25:460:25:47

I mean, it's going to take ages, because they're thick.

0:25:470:25:49

We can't eat raw meat - we're not animals.

0:25:490:25:52

Think we'll just have to have a cold supper.

0:25:520:25:55

With the chops abandoned,

0:25:550:25:56

Rochelle opts for some salad with cold peas and cold new potatoes.

0:25:560:26:00

MUSIC: Moondance by Van Morrison

0:26:000:26:02

I like this feeling of us all being together,

0:26:020:26:05

round the table in the dark with a flickering candle.

0:26:050:26:07

It is a really nice family experience. I do remember that.

0:26:070:26:10

There is this sense of being... you know, a family unit together,

0:26:100:26:13

all kind of huddled in the darkness and it's really nice.

0:26:130:26:16

MUSIC: A Fifth Of Beethoven by Walter Murphy

0:26:210:26:24

In 1973, despite more women working,

0:26:270:26:30

there was still pressure to keep up the domestic role

0:26:300:26:33

just as perfectly as in the '50s and '60s.

0:26:330:26:36

'70s women were expected to do it all -

0:26:370:26:40

to be Superwoman.

0:26:400:26:41

Whilst some turned to the burgeoning women's liberation movement...

0:26:440:26:48

We want equality!

0:26:480:26:50

..Delia Smith, a married working woman herself,

0:26:500:26:53

came up with an alternative -

0:26:530:26:54

cheating.

0:26:540:26:56

Polly has challenged Rochelle to use Delia's book

0:26:570:27:00

to cook a dinner party for guests, including me.

0:27:000:27:03

"Your challenge is to use Delia Smith's first book,

0:27:040:27:06

"How To Cheat At Cooking, to cook them a lovely dinner

0:27:060:27:09

"that no-one will realise is made from convenience food.

0:27:090:27:13

"Consomme soup...

0:27:130:27:15

"Minced beef...

0:27:150:27:17

"Tinned potatoes".

0:27:170:27:18

It's all tinned. Wow.

0:27:180:27:20

This is just ridiculous.

0:27:240:27:27

I'd have to start doing this on the bus, coming home from work.

0:27:270:27:30

You try, I can't do it.

0:27:300:27:32

I'd like to shake the hand of the person

0:27:340:27:36

who invented the ring pull can -

0:27:360:27:38

probably done more for sort of women's liberation than anything.

0:27:380:27:41

LAUGHTER

0:27:410:27:43

So, Smash. We're going to serve six,

0:27:430:27:46

so we need a point of boiling water and four level measures.

0:27:460:27:49

Instant potato was marketed as "space age"

0:27:490:27:52

and people relished the speed

0:27:520:27:54

at which the freeze-dried potato flakes became mash.

0:27:540:27:57

The Earth people eat a great many of these.

0:27:570:28:00

They boil them for 20 of their minutes.

0:28:010:28:03

LAUGHTER

0:28:030:28:05

They are clearly a most primitive people!

0:28:050:28:08

It's really, really easy and it's taken about...

0:28:080:28:13

five minutes, if that.

0:28:130:28:14

Delia Smith's cheating book encouraged women to use short cuts

0:28:160:28:19

and disguise convenience foods with herbs, wine and cream.

0:28:190:28:24

So even the most discriminating guest would have no idea

0:28:240:28:27

how little time was spent in the kitchen.

0:28:270:28:29

I think Giles has got a palate

0:28:300:28:32

that will detect any tinned produce.

0:28:320:28:36

I feel like a sense of panic.

0:28:370:28:39

I'm worried I'm going to be found out.

0:28:410:28:43

MUSIC: Forever And Ever by Demis Roussos

0:28:430:28:46

It's time to get all Abigail's Party.

0:28:480:28:51

-Go on through.

-Thank you.

0:28:510:28:53

The other guests are journalists Liz Hodgkinson and Mary Gwinn,

0:28:530:28:56

both married working women in the '70s

0:28:560:28:58

and, like me, both completely unaware of Rochelle's deceit.

0:28:580:29:02

The carrot and potato soup is made with canned consomme,

0:29:070:29:10

canned potato and canned carrots,

0:29:100:29:13

with a bit of cream and butter.

0:29:130:29:15

This is nice, Rochelle. Very nice.

0:29:150:29:17

Thank you very much, Rochelle.

0:29:170:29:19

Is this a recipe from the National Food Survey?

0:29:220:29:24

No, it's not. It's from a cook book of the time.

0:29:240:29:27

Well, it's delicious. It's all clearly made from scratch.

0:29:280:29:31

Yes.

0:29:310:29:32

Well, it's lovely, cos it tastes of vegetables.

0:29:330:29:36

I felt really bad. I felt really deceitful.

0:29:380:29:41

I don't know how anybody...

0:29:410:29:44

No wonder women kept quiet for so many years!

0:29:440:29:46

They were just full of guilt!

0:29:460:29:48

The cottage pie contains canned minced beef,

0:29:510:29:54

canned tomatoes and instant potato,

0:29:540:29:57

with dried herbs and cheese.

0:29:570:29:58

I think this is good, nice, savoury food.

0:30:000:30:02

I think the consistency is a little bit gloopy,

0:30:020:30:05

but that's the recipe, isn't it?

0:30:050:30:07

Is this a specific '70s recipe?

0:30:070:30:09

Yes, it is. Yeah.

0:30:090:30:11

Whose recipe is it?

0:30:110:30:12

It's one of Delia Smith's early recipes.

0:30:120:30:14

Is it her Cheats cooking?

0:30:140:30:16

Yes.

0:30:160:30:18

So Delia's Cheat cottage pie involves what?

0:30:180:30:22

Everything came out of a can.

0:30:220:30:23

Oh, fine. So the fact that it's absolutely disgusting is absolutely normal.

0:30:230:30:27

I just... I was trying to think, what am I going to say?

0:30:270:30:30

I'm being a 1970s gentlemen and you've cooked for me,

0:30:300:30:32

and you look wonderful, your dress is absolutely beautiful.

0:30:320:30:35

I wouldn't put this out to poison the foxes.

0:30:350:30:37

I think it's absolutely honking.

0:30:370:30:38

How do you feel about the fact that you've cheated?

0:30:380:30:42

I feel terrible.

0:30:420:30:43

I think it just sort of made me

0:30:430:30:46

quite sort of interested in the fact that you had to lie.

0:30:460:30:49

So you couldn't say, "Actually I'm not doing it, I can't do it,

0:30:490:30:53

"I can't manage to do it, I'm too busy, I'm not doing it."

0:30:530:30:55

But you had to sort of pretend you could do it all still.

0:30:550:30:58

Yeah, there was a lot of pressure and women had to impress.

0:30:580:31:03

'You can see how, in certain circumstances,'

0:31:040:31:08

that cookery book would have been a real life-saver for a woman

0:31:080:31:12

who's working, but it also creates this conflict.

0:31:120:31:15

So it was a sort of uncomfortable dinner party,

0:31:150:31:18

because you knew Rochelle wasn't really producing the food

0:31:180:31:21

she wanted to produce for the people that she had invited.

0:31:210:31:25

'I didn't like lying.

0:31:250:31:27

'And it made me really think that the suggestion that women could

0:31:270:31:32

'do it all during this decade is wrong.'

0:31:320:31:36

No-one can do it all.

0:31:360:31:39

MUSIC: Power In The Darkness by Tom Robinson Band

0:31:390:31:41

It's 1974!

0:31:460:31:50

Just one minute into the new year, a state of emergency was

0:31:500:31:53

implemented by the government.

0:31:530:31:57

A combination of spiralling oil prices and a second miners' strike

0:31:570:32:01

left the country with perilously low fuel reserves.

0:32:010:32:05

'As Prime Minister, I want to

0:32:050:32:07

'speak to you about the grave emergency now facing our country.

0:32:070:32:12

'We are limiting the use of electricity

0:32:120:32:14

'by almost all factories, shops and offices to three days a week.'

0:32:140:32:19

I've put Brandon on a three day week, too.

0:32:200:32:24

The three day order.

0:32:240:32:25

But no indication here is given of how long that's going to last,

0:32:260:32:30

so it obviously creates a feeling of uncertainty.

0:32:300:32:34

MUSIC: Changes by David Bowie

0:32:350:32:38

The upside of the three-day week is that after 25 years in the experiment,

0:32:380:32:42

Brandon can be back in charge of meals, whilst Rochelle is at work.

0:32:420:32:46

I've given Brandon the latest cookbook for men, published in 1974.

0:32:470:32:52

-See this book?

-Yeah.

0:32:520:32:53

-What's it called?

-Pots and Pants.

0:32:530:32:56

-Yeah.

-Not pots and pans, Pots and Pants.

0:32:560:32:58

It's a joke, isn't it, because men wear pants.

0:32:580:33:00

It's a cookery book for men.

0:33:000:33:02

I think it's to show women we can do without them.

0:33:020:33:04

So the recipe we're going to do is called coq au vin.

0:33:040:33:09

-What's that?

-It's French for chicken with wine.

0:33:090:33:11

So what we've really got to prove

0:33:110:33:13

is that we're not going to cock it up, OK?

0:33:130:33:15

MUSIC: Chicken Strut by The Meters

0:33:150:33:17

It's really loud and vibrates loads and will take ages.

0:33:180:33:22

I'm enjoying being back in the kitchen, Fred.

0:33:300:33:33

-I'm not.

-I haven't...

0:33:330:33:34

Well, I was kind of allowed in the kitchen

0:33:340:33:37

in the '60s, but even then I sort of had Giles telling me what to do.

0:33:370:33:42

Here, I feel I'm the master of my territory again.

0:33:420:33:47

Pots and Pants suggested that men should cook to impress the

0:33:470:33:50

girlfriend and taught them how to survive when the wife had the flu.

0:33:500:33:54

It does assume that you know absolutely

0:33:540:33:57

nothing at all about cooking.

0:33:570:34:00

Look, it actually shows you what a cooker looks like.

0:34:000:34:03

-Yeah.

-It actually says, "The thing marked C is the oven,

0:34:030:34:07

"you cook things inside the oven."

0:34:070:34:10

So it really is a sort of like idiots guide.

0:34:100:34:13

So let's put a good old shake of brandy in it.

0:34:130:34:16

And then... Wow!

0:34:160:34:18

Did you burn yourself?

0:34:180:34:20

No, but I nearly did.

0:34:200:34:22

And look at that, that's fantastic.

0:34:220:34:25

Ooh, Brandon. That looks fantastic.

0:34:250:34:28

-What is it, Brandon?

-It's a coq au vin.

0:34:280:34:31

Thank you, Brandon.

0:34:310:34:33

-This is quite a meal, isn't it?

-Yes.

0:34:330:34:36

A meal and a half.

0:34:360:34:37

It's a meal and a half, yeah.

0:34:370:34:39

I think it's really nice.

0:34:390:34:40

-It's a good meal.

-Thank you.

0:34:400:34:43

Did you enjoy being back in the kitchen?

0:34:430:34:45

Yes, I did, actually. I missed it.

0:34:450:34:48

'I've missed being in the kitchen a lot.

0:34:480:34:50

'I mean, there are times, I won't deny'

0:34:500:34:51

when it's nice just to put your feet up

0:34:510:34:54

and somebody else cooks for you,

0:34:540:34:55

but night after night after night of not doing any cooking,

0:34:550:34:59

I feel I'm sort of missing an activity

0:34:590:35:01

that's quite important to me.

0:35:010:35:04

MUSIC: He's The Greatest Dancer by Sister Sledge

0:35:040:35:06

By 1975, for working women who didn't have a husband like Brandon,

0:35:110:35:15

manufacturers were coming up with all manner of new convenient

0:35:150:35:18

frozen meals, stocked in every supermarket and corner shop.

0:35:180:35:21

They were heaven-sent for time-pressed women...

0:35:210:35:24

..like one 40-year-old working mum to four teenagers from South London,

0:35:260:35:30

whose National Food Survey shopping list includes...

0:35:300:35:33

Frozen chips, frozen Cornish pasties.

0:35:330:35:37

frozen steak and kidney pies...

0:35:370:35:38

..and '70s favourite...

0:35:380:35:40

Frozen cod in butter sauce.

0:35:400:35:42

Rochelle's taking a leaf out of her book.

0:35:430:35:46

Oh. I have fond memories of cod in butter sauce.

0:35:460:35:50

It was one of the first meals I had with Brandon.

0:35:500:35:53

I thought they were quite sophisticated,

0:35:530:35:55

so I think the kids are in for a treat.

0:35:550:35:57

It has a piece of fish in it.

0:35:570:35:59

Don't... Well, the piece of fish is so small,

0:35:590:36:01

you won't even notice it on your plate.

0:36:010:36:03

Look, Arctic Roll, Fred.

0:36:030:36:04

-That's like...

-It looks a bit artificial.

-..swiss roll with ice cream in it.

0:36:050:36:09

Yeah, it is artificial, but since when have you actually cared about that?

0:36:090:36:13

MUSIC: ABC by The Jackson 5

0:36:130:36:15

With Rochelle at work,

0:36:150:36:16

the kids can get on with making tea for themselves out of the freezer.

0:36:160:36:21

15 minutes, it takes.

0:36:210:36:22

Oh, cool.

0:36:220:36:23

Ugh. It smells like fish food.

0:36:270:36:29

Isn't it amazing how it does this? I think it's incredible.

0:36:330:36:37

-OK, that's done, I think.

-That's a lot of sauce, isn't it?

0:36:370:36:40

That is loads of sauce.

0:36:400:36:43

This looks grim.

0:36:430:36:44

I know.

0:36:440:36:46

This is so weird. I've never seen a weirder meal.

0:36:460:36:50

'Mr Benn changed into the cook's clothes.'

0:36:500:36:53

Ooh.

0:36:550:36:56

It's a bit plain.

0:36:580:36:59

Doesn't really have much flavour.

0:37:010:37:03

This actually tastes like a school dinner.

0:37:060:37:08

Yeah, no, it really, really does.

0:37:080:37:10

MUSIC: Never Going Back Again by Fleetwood Mac

0:37:100:37:13

Suddenly it seems every meal is made with tins or Smash

0:37:130:37:17

or convenience food,

0:37:170:37:19

and I'm surprised at how quickly the explosion happened.

0:37:190:37:23

MUSIC: Children Of The Revolution by T-Rex

0:37:240:37:27

But by the mid-'70s, a small minority

0:37:290:37:31

were rejecting the convenience food revolution.

0:37:310:37:34

Concerned about the impact of an increasingly processed diet

0:37:370:37:40

on our health and environment,

0:37:400:37:41

a counterculture sprang up

0:37:410:37:43

with its own health food shops and restaurants.

0:37:430:37:46

I've come to visit two pioneers of the 1970s health food movement,

0:37:470:37:51

who I assume is going to be two raging hippies,

0:37:510:37:54

whose tofu and mung beans and you know, hand-knitted yoghurt

0:37:540:37:58

is very easy to scoff at.

0:37:580:38:00

And I do. I'm not looking forward to it at all.

0:38:000:38:02

But who knows, they might be nice chaps and maybe they can cook.

0:38:020:38:05

-Brothers Gregory and Craig Sands...

-That's my brother Craig.

0:38:090:38:12

Hello, Craig, nice to meet you.

0:38:120:38:14

..started the first macrobiotic restaurant in London,

0:38:140:38:17

where John Lennon and Yoko Ono used to dine.

0:38:170:38:19

'London's latest macrobiotic restaurant concerned with

0:38:190:38:22

'the balance between yin and yang foods.

0:38:220:38:24

'They avoid extreme yin foods like sugar,

0:38:240:38:27

'and the aggressive yang foods like meat,

0:38:270:38:29

'and live mainly on brown rice.

0:38:290:38:31

'To many, macrobiotics is more than a diet, it's a way of life.'

0:38:310:38:35

What exactly is macrobiotic?

0:38:350:38:37

What it boils down to really is eat whole grains,

0:38:370:38:40

eat lots of vegetables, keep your dairy

0:38:400:38:43

and meat consumption quite low,

0:38:430:38:46

and only eat when you're hungry, basically.

0:38:460:38:48

And why do you think in the '70s people were so ready for it?

0:38:480:38:52

One of the reasons it took off well in Britain was that

0:38:520:38:54

the diet was so appalling.

0:38:540:38:56

If you took a typical diet of that era and sold it now

0:38:560:39:01

you'd go to prison,

0:39:010:39:02

because the food was coloured, preserved

0:39:020:39:05

and flavoured with ingredients that are no longer allowed.

0:39:050:39:10

You know, we really reached that sort of food technology low point.

0:39:100:39:14

On the menu today are buckwheat croquettes, carrots,

0:39:140:39:19

soy and seaweed salad, brown rice and tahini and miso spread.

0:39:190:39:23

That's not what I expected.

0:39:260:39:28

Initially when it goes in, it has that high, beery,

0:39:280:39:30

slightly sour flavour,

0:39:300:39:32

which if you're used to a diet like I am really, of dairy and sugar and

0:39:320:39:35

salt and lots of processed stuff, you initially reject, you go, "Ugh!"

0:39:350:39:38

Two or three mouthfuls in

0:39:380:39:39

you start to get accustomed to it and it tastes great.

0:39:390:39:42

The Sands brothers were the first to import tahini from Lebanon,

0:39:420:39:45

miso from Japan and brown rice from France.

0:39:450:39:48

This is delicious. Really delicious. And I'm not just saying it.

0:39:480:39:51

So was importing this stuff difficult?

0:39:510:39:53

We had customs opening up buckets of miso

0:39:530:39:58

and pouring out entire sacks of millet

0:39:580:40:01

trying to find out where we'd hidden the drugs.

0:40:010:40:03

They'd never seen this stuff before,

0:40:030:40:06

so it just made them feel uncomfortable.

0:40:060:40:08

And then, I guess, looking at us, they felt even more uncomfortable.

0:40:080:40:12

So how do you feel about the fact that now everyone does it,

0:40:120:40:15

and you were the first?

0:40:150:40:16

It's fantastic. I mean, in those days we were crazy hippies.

0:40:160:40:19

Just the, "you are what you eat" was a really far out concept,

0:40:190:40:23

and the only connection you could make between diet and health

0:40:230:40:26

was tooth decay with too much sugar.

0:40:260:40:29

And it's changed so much now, and it's really,

0:40:290:40:31

to me one of the pluses of all that work is I can go to

0:40:310:40:34

a supermarket and buy organic foods, which I never knew I'd see that day.

0:40:340:40:38

'How amazing. What a privilege -

0:40:380:40:40

'the two hippies who changed the world.'

0:40:400:40:41

I wasn't looking forward to my meal very much,

0:40:410:40:43

I thought it'd be disgusting.

0:40:430:40:45

It started off a bit weird, but gradually grew very tasty.

0:40:450:40:47

And it's not unlike healthy food we eat today. And it's all them.

0:40:470:40:50

It would have seemed bonkers at any other time in history,

0:40:500:40:53

and suddenly, we realised they were right.

0:40:530:40:55

MUSIC: The Good Life Theme Tune

0:40:550:40:58

Some people in the health food movement went the whole hog,

0:40:580:41:01

so I sent the Robshaws to the allotment.

0:41:010:41:03

John Seymour's seminal book, Self Sufficiency,

0:41:080:41:11

was published in '76, and it became a best seller.

0:41:110:41:14

We've got some cauliflower plants here.

0:41:140:41:16

It explained everything, including how to rotate crops,

0:41:160:41:19

shear a sheep and milk a goat.

0:41:190:41:21

So the idea is, we've got to milk it.

0:41:240:41:26

-Where do you start?

-There!

0:41:260:41:28

It does look like there's a lot of milk in there, so do...

0:41:280:41:30

How do you know?

0:41:300:41:32

Well, because it's got like a kind of swollen...thing.

0:41:340:41:38

So do we put the bucket underneath?

0:41:380:41:40

I think that bucket is quite...

0:41:400:41:43

You'll get something else.

0:41:430:41:45

I'm going to straddle it.

0:41:460:41:48

All right, goaty.

0:41:480:41:49

Oops.

0:41:490:41:51

Now stay still, goat.

0:41:520:41:54

Don't make sudden noises, cos that will startle her.

0:41:540:41:57

-Oh. Oh, Mum, it's going wide.

-It's tricky.

0:42:000:42:04

I think it will take about 24 hours to get a pint out of her.

0:42:070:42:10

So how much did we actually get?

0:42:120:42:14

Oh, all right. That's about enough for one cup of coffee, I suppose.

0:42:140:42:18

The extremes of self-sufficiency weren't for everyone.

0:42:200:42:23

Agh!

0:42:240:42:25

But the National Food Survey reveals that pressure on purses meant

0:42:280:42:31

many families began growing their own vegetables during the '70s.

0:42:310:42:34

With sky-high inflation,

0:42:380:42:40

food prices increased nearly tenfold over the decade.

0:42:400:42:43

One mother from Humberside noted...

0:42:440:42:47

"The cost of living is too high.

0:42:470:42:48

"Prices have gone up out of all proportion."

0:42:480:42:52

It's an absolute thrill to be getting fruit and vegetables and

0:42:520:42:55

it does feel that you're getting all this stuff for absolutely nothing.

0:42:550:43:00

It's nice to be eating something that is fresh,

0:43:000:43:05

that is food,

0:43:050:43:06

and not a chemical and is not processed.

0:43:060:43:09

MUSIC: Living In The Past by Jethro Tull

0:43:090:43:11

I think self-sufficiency is amazing.

0:43:110:43:13

And I really want to be self-sufficient

0:43:130:43:15

and we can have our own farm and plant lots of things all day.

0:43:150:43:18

I wouldn't like to be self-sufficient,

0:43:190:43:21

just because you have to be digging all the time, it's just boring.

0:43:210:43:25

Get it from the shop.

0:43:250:43:27

Back home, the girls have been inspired to make a vegetarian

0:43:300:43:33

meal from the National Food Survey.

0:43:330:43:35

Originally made by a 30-year-old housewife with three children

0:43:350:43:38

from Cambridge.

0:43:380:43:40

'Home-made houmous, pitta bread, soya bean stroganoff, brown rice.'

0:43:410:43:47

I'm actually kind of strangely excited

0:43:470:43:49

because it smells really nice so far.

0:43:490:43:51

And I just kind of want something healthy.

0:43:510:43:54

Houmous was exotic in the '70s, but today it's found in almost

0:43:540:43:58

half of British fridges, as we consume 47 million pots a year.

0:43:580:44:02

-This looks great.

-Thank you.

0:44:020:44:04

Considering what we have been eating, this is really quite unusual.

0:44:040:44:08

It's very different.

0:44:080:44:10

We haven't eaten anything quite like this,

0:44:100:44:11

-that tastes like this...

-Nothing like this.

0:44:110:44:13

..and has these kind of ingredients, and it's really nice.

0:44:130:44:16

It's just like one of the best meals we've had.

0:44:160:44:19

It still would be nice with a bit of chicken.

0:44:190:44:22

You think a bit of chicken on the side,

0:44:220:44:23

that would be quite a nice accompaniment, wouldn't it?

0:44:230:44:26

-I feel healthy already.

-Be full of beans.

0:44:260:44:28

-Literally.

-Yes.

0:44:280:44:30

By 1977, it was all very well for the houmous-eating few,

0:44:390:44:43

but the masses were eating convenience food by the bucket-load.

0:44:430:44:47

And things were about to get a whole lot more artificial.

0:44:470:44:51

As food science exploded, an army of flavour chemists engineered

0:44:510:44:55

an enormous 6,000 artificial flavours.

0:44:550:44:58

We're all part of a massive experiment.

0:45:000:45:02

Our food is being changed from a traditional

0:45:020:45:06

to a new, technologically-based diet.

0:45:060:45:09

And we don't know what the consequences of this are going to be.

0:45:090:45:13

Polly has come to meet leading flavour scientist Steve Pearce

0:45:150:45:18

to find out how '70s food science changed the way we ate forever.

0:45:180:45:23

It was a very exciting time for the flavour industry.

0:45:230:45:26

The advances in technology enabled us to suddenly be able to

0:45:260:45:30

analyse very quickly and with great precision

0:45:300:45:34

the components that were responsible for the flavour of foods.

0:45:340:45:36

And then, once we'd found those components,

0:45:360:45:39

we were synthesising them, and that opened up this massive

0:45:390:45:43

plethora of raw materials for the flavour chemists

0:45:430:45:46

and the food technologists to start recreating these flavours.

0:45:460:45:49

It sounds like it was a bit of a free for all in the '70s.

0:45:490:45:52

Yes, it was all about the fact that this had a nice flavour

0:45:520:45:55

and an impact and it was, to begin with, an exciting new product.

0:45:550:45:59

There was no real flavour legislation at that point.

0:45:590:46:02

That came much later on.

0:46:020:46:03

For crisps, the possibilities of artificial flavours were endless.

0:46:030:46:08

In the '70s, everything from prawn cocktail

0:46:080:46:10

to pickled onion flavour was produced.

0:46:100:46:13

And Polly and Steve are creating smoky bacon flavour.

0:46:130:46:16

-Some acetic acid, so you'll recognise it...

-Ooh!

0:46:160:46:19

That's a yes.

0:46:190:46:21

-..as vinegar.

-Vinegar.

0:46:210:46:23

Then a dash of dimethyl sulphide,

0:46:230:46:25

a sprinkle of furfuryl mercaptan,

0:46:250:46:28

guaiacol and ethyl guaiacol.

0:46:280:46:30

So there's one last component.

0:46:310:46:32

A lot of people describe this as being quite sweaty.

0:46:320:46:35

-An armpit meets roadkill.

-Yes, exactly. There you go.

0:46:350:46:38

This is isovaleric acid.

0:46:380:46:40

That's actually what we need in there.

0:46:400:46:42

-So there we are. We've made our liquid smoky bacon flavour.

-Fantastic.

0:46:420:46:45

Try that.

0:46:450:46:46

It's lovely and smoky.

0:46:480:46:49

MUSIC: God Save The Queen by The Sex Pistols

0:46:490:46:52

Something else big happened in '77.

0:46:540:46:57

The nation celebrated the Queen's Silver Jubilee.

0:46:570:47:00

So I have asked the Robshaws to hold a street party.

0:47:000:47:02

To get the party started,

0:47:050:47:07

Polly is bringing in the latest artificial crisp flavours.

0:47:070:47:09

-Hello, family Robshaw.

-Hello Polly.

-Hello.

0:47:100:47:12

I've come to bring you some treats for your street party.

0:47:120:47:16

Lots of crisps, Fred, because in the 1970s what you start to see in the

0:47:160:47:20

National Food Survey log books is an increased consumption of crisps.

0:47:200:47:26

You have about 20 different brands,

0:47:260:47:28

things like Quavers, Monster Munch, Wotsits, some of which you can

0:47:280:47:31

see here today and which you'll be able to eat, Fred.

0:47:310:47:34

FRED SQUEALS

0:47:340:47:36

Have you been missing crisps?

0:47:370:47:39

That's probably one of the biggest things I've missed.

0:47:390:47:42

Do you want to take a pack?

0:47:420:47:43

Why don't you be the first? Oh, you're going to take them all.

0:47:430:47:47

And you're going to have them on your own.

0:47:470:47:49

LAUGHTER

0:47:490:47:51

MUSIC: In The Summertime by Mungo Jerry

0:47:530:47:56

As the street gathers, it's not the Queen that is

0:47:560:47:58

the centre of attention.

0:47:580:48:00

Absolutely delicious.

0:48:030:48:05

Just like they used to be.

0:48:050:48:06

And I hope there's some more where these came from.

0:48:080:48:10

So, what do you think of the crisps?

0:48:160:48:18

If I'd just encountered them for the first time, I think

0:48:180:48:20

I would have been extremely excited by these different taste sensations.

0:48:200:48:25

When the crisps went out, people were just gobbling them,

0:48:270:48:30

gorging themselves, almost without noticing.

0:48:300:48:32

They're very easy and convenient to eat.

0:48:320:48:35

I think that the 1970s is really the moment

0:48:360:48:38

when you can start to see scientists really

0:48:380:48:41

stepping in to the kitchen, in alliance with the manufacturer

0:48:410:48:45

and the retailer, to produce food which is completely ersatz.

0:48:450:48:49

It's not real food, but it's clearly very popular and people love it.

0:48:490:48:54

1978! Whoo!

0:49:010:49:04

MUSIC: Gimme! Gimme! Gimme! by ABBA

0:49:040:49:06

The fake food juggernaut showed no sign of letting up

0:49:080:49:11

and there was a new favourite on the shelves.

0:49:110:49:13

-I don't know that we need four Pot Noodles.

-Yes, we do.

0:49:150:49:18

-We do.

-No, we don't.

-You can never have too many Pot Noodles.

0:49:180:49:22

'There must be a moment in your day

0:49:220:49:24

'when you'd welcome a hot, filling snack, something different,

0:49:240:49:27

'something really tasty.

0:49:270:49:29

'So here it is.

0:49:290:49:30

'New Pot Noodle, for those hungry moments in your day.'

0:49:300:49:34

Oh, Pot Noodles.

0:49:340:49:36

I was wondering when they would come out and they did.

0:49:370:49:42

I've got a little joke, actually.

0:49:420:49:43

What is the difference between a bulldog and this?

0:49:430:49:47

I don't know.

0:49:480:49:49

One is a Pot Noodle

0:49:490:49:50

and the other is a not poodle.

0:49:500:49:53

The concept of a dried noodle snack was developed in Japan

0:49:550:49:59

by inventor, Momofuku Ando, in the face of the country's huge

0:49:590:50:03

food shortages after the Second World War.

0:50:030:50:06

His company launched its first noodle product in 1958,

0:50:060:50:10

but it was another Japanese company, Golden Wonder, that brought

0:50:100:50:12

the pot noodle to Britain and the snack has never looked back.

0:50:120:50:17

I like the way when you've poured it in, it still, like,

0:50:170:50:20

bubbles around as the water fills up all the air pockets.

0:50:200:50:23

See that? Blip. Blip. Blip. Blip. Blip. Blip.

0:50:230:50:27

It is food, in as much as it's going into us.

0:50:270:50:31

But I don't really, really want to eat it.

0:50:310:50:36

I feel really embarrassed eating a Pot Noodle.

0:50:360:50:39

It's like being caught on the toilet or something.

0:50:390:50:41

-Oh, look, it's Brucie.

-Oh, how old do you think he is there?

0:50:430:50:47

He's probably about 70 there, isn't he?

0:50:470:50:50

-Mum, do you like it?

-I'm not mad about it.

0:50:500:50:53

I thought it would be better than this, somehow.

0:50:530:50:55

-Quick though, isn't it?

-Well...

-It was quick.

-The Pot Noodle?

0:50:550:50:59

It's like four minutes, and then you have a meal.

0:50:590:51:01

-Did you enjoy that, Frederick?

-Yeah, I haven't finished yet.

0:51:010:51:06

The worst thing about this food is, because it's got so many

0:51:060:51:08

additives and so many flavourings, you get, kind of,

0:51:080:51:11

instant hit from it. It's moreish. You, kind of, can't stop eating it.

0:51:110:51:15

It's only when you've finished, you think,

0:51:150:51:17

"Oh, I didn't really want that."

0:51:170:51:19

MUSIC: Chrome Sitar by T-Rex

0:51:190:51:21

While the Robshaws' home is filling up with convenience food,

0:51:230:51:25

out on the British high street,

0:51:250:51:27

there's a taste revolution going on.

0:51:270:51:29

The number of Indian restaurants in Britain

0:51:310:51:33

grew from 1,200 to 3,000 over the course of the '70s -

0:51:330:51:37

fuelled, in part, by the arrival of refugees from Bangladesh,

0:51:370:51:41

following the country's independence in 1971.

0:51:410:51:44

Hello, Rochelle. This is Enam.

0:51:440:51:47

Welcome to 1978.

0:51:470:51:50

Joining the Robshaws - Hairy Biker Dave Myers,

0:51:500:51:53

who's keen to share fond memories of his first curry,

0:51:530:51:56

when he was a teenager in the late '70s.

0:51:560:51:59

And, Enam Alee, whose family ran Indian restaurants in Britain

0:52:010:52:04

throughout the decade.

0:52:040:52:06

So, there's a lot more English dishes on here

0:52:060:52:08

than I would have expected.

0:52:080:52:10

-In the 1970s, 50% of dishes are all English.

-Right.

0:52:100:52:15

You know the rump steak, chicken and chips and mushroom omelette,

0:52:150:52:18

prawn cocktail and chips was, actually, half and half.

0:52:180:52:22

Half rice, half chips.

0:52:220:52:24

But you see so far in this experiment,

0:52:240:52:26

most of the food we've eaten is quite bland,

0:52:260:52:28

it hasn't had strong flavours.

0:52:280:52:30

My mouth is watering now.

0:52:300:52:32

Do you know, I'm going to recreate my very first curry.

0:52:320:52:35

It was food epiphany.

0:52:350:52:36

I had a mulligatawny soup, a poppadum and a chicken madras.

0:52:360:52:41

I think I'm man enough to take on a Vindaloo.

0:52:410:52:43

Can I have half chips, half rice, please?

0:52:430:52:45

Oh, mate.

0:52:500:52:52

Do you know, I've really missed curry on this experiment,

0:52:520:52:55

and I do think once you've had a curry,

0:52:550:52:57

-you can't go back, do you know what I mean?

-No. No.

0:52:570:53:00

But the thing is, we're only 20 years outside of rationing.

0:53:000:53:02

I mean, I can remember when I came down from Barrow In Furness,

0:53:020:53:05

I was 18, and the most exotic thing I'd had to eat was a courgette.

0:53:050:53:09

So, to go to an Indian restaurant, the kind of palate of flavour

0:53:090:53:12

and colours, was as if somebody had lit a firework in my soul.

0:53:120:53:16

Isn't it funny, though, looking at the Chicken Tikka Masala. I mean,

0:53:160:53:19

little did we realise that would become England's national dish.

0:53:190:53:23

-Yeah.

-Chicken Tikka existed in the North of India.

0:53:230:53:27

But when this came in this country, the customer was complaining.

0:53:270:53:30

People said it's too hot. They put in the yoghurt,

0:53:300:53:33

they put in some cream, some sugar.

0:53:330:53:36

So, Chicken Tikka Masala becomes very, very British.

0:53:360:53:39

I think it's the colours that really do it for me.

0:53:390:53:42

The food just looks completely different.

0:53:420:53:44

To me, this is just fantastic.

0:53:460:53:48

This is just like a kind of party going on in my mouth.

0:53:480:53:52

And, you know, I've broken out in a sweat because of it.

0:53:520:53:55

That's what I wanted, you know, I love that.

0:53:550:53:57

Why is it that men felt the need to test themselves with the curry?

0:53:570:54:02

I mean, women weren't impressed by that. I'm not impressed by that.

0:54:020:54:05

Well, do you know, I've finished that Vindaloo

0:54:050:54:07

and I feel like every cell in my body is going,

0:54:070:54:10

"Thanks, thanks."

0:54:100:54:11

LAUGHTER

0:54:110:54:13

MUSIC: Rapper's Delight by The Sugarhill Gang

0:54:150:54:18

1979 has arrived.

0:54:210:54:23

Sadly, I can't join the Robshaws, but I've sent Polly round

0:54:260:54:29

with a new gadget, to help celebrate the end of the decade.

0:54:290:54:32

-Hello, Polly. I think I know what that is.

-What's that?

0:54:340:54:37

It's official. Fun has arrived in the kitchen in 1979.

0:54:370:54:42

-What is it, Brandon?

-It's a Fondue set.

0:54:420:54:45

That is right. So, you light a flame, here,

0:54:450:54:47

and then you use these sticks to put bread or meat to

0:54:470:54:52

dip into the cheese and eat while you're sitting round the table.

0:54:520:54:56

To do it at the table in the middle of an admiring circle,

0:54:560:54:58

-that'll be great fun.

-Yeah, so this is food as theatre

0:54:580:55:01

and all of your guests are part of it, as well.

0:55:010:55:03

-It's participatory. Everybody joins in.

-Exactly.

0:55:030:55:05

This isn't something you'd ever do on your own, or even as a couple.

0:55:050:55:08

-Probably a slippery slope.

-What do you mean?

0:55:080:55:11

Well, sort of, like, if you're starting to invite people to share

0:55:110:55:14

the same bowl, it, sort of, could lead to other things.

0:55:140:55:16

Ah, yes.

0:55:160:55:18

You've only got a year for that to happen, cos it stops in the '80s.

0:55:180:55:22

MUSIC: You Sexy Thing by Hot Chocolate

0:55:220:55:24

"If you drop a bread cube in the Fondue

0:55:240:55:26

"you've got to give a kiss to the friend of your choice."

0:55:260:55:29

Oh, God. See, I told you.

0:55:290:55:30

Should we make beautiful Fondue together?

0:55:300:55:33

-How much cheese do we want?

-A lot.

0:55:350:55:37

Hello. So glad you could make it. Come in.

0:55:420:55:45

What we've got here is a classic Swiss Fondue

0:55:450:55:49

or Fon-dew, as we say.

0:55:490:55:51

So, in it goes, does a beautiful figure of eight,

0:55:520:55:55

emerges like this and then...

0:55:550:55:59

I'd say that's very good. I'd say...

0:56:030:56:06

I'd say, "Come and tuck in."

0:56:060:56:08

Dip away.

0:56:080:56:09

MUSIC: Le Freak by Chic

0:56:090:56:12

-No, I'm helping you.

-You're not.

0:56:120:56:13

-Cheers.

-Cheers.

0:56:160:56:18

'So, how have the Robshaws found the 1970s?'

0:56:190:56:22

Fred, what's it been like for you, in terms of food and eating?

0:56:220:56:25

Well, for the '50s and '60s, it was kind of like all old stuff,

0:56:250:56:30

which weren't very nice.

0:56:300:56:31

But now, it kind of feels like all the food is more modern.

0:56:310:56:35

So in the 1970s, this battle between the healthy vegetarian food

0:56:350:56:39

and the convenience food, what's going to win for the Robshaws?

0:56:390:56:43

For me, it was the healthy food.

0:56:430:56:45

It was the meal we all enjoyed the most

0:56:450:56:47

and we all felt so much better after eating it.

0:56:470:56:50

We might have wanted the natural food to win,

0:56:500:56:53

but I don't think it really did, because we ate fish in a bag

0:56:530:56:56

and Arctic Roll and Pot Noodle.

0:56:560:56:58

The fact is that over the decade, we ate a lot more of this

0:56:580:57:02

kind of factory food than we did actual food.

0:57:020:57:05

But I think the meals we enjoyed most were those cooked with

0:57:050:57:07

natural ingredients.

0:57:070:57:09

And, Rochelle, you're going out to work, but you're still

0:57:090:57:12

responsible for food in the home - how did you find that?

0:57:120:57:16

Well, I suppose it's given me a choice, you know,

0:57:160:57:18

whereas before, I was just in the kitchen.

0:57:180:57:21

So, being able to go out to work meant that it's broadened my life.

0:57:210:57:25

Did you feel that convenience food was your saviour?

0:57:250:57:28

There's aspects of convenience food which were good.

0:57:280:57:32

You've got the speed and convenience,

0:57:320:57:34

without an awareness of the negative side effects of too much

0:57:340:57:38

processed food in the diet.

0:57:380:57:40

But I couldn't have managed without the freezer

0:57:400:57:42

to keep meals available for the family.

0:57:420:57:45

With Rochelle, what you see is, 1950s, she's exhausted.

0:57:450:57:49

1960s, she's depressed.

0:57:490:57:52

1970s, there's a glimmer of hope.

0:57:520:57:55

She's beginning to feel that there are opportunities available for her.

0:57:550:57:59

-Oh.

-Oh.

-I've dropped it.

0:57:590:58:01

It's all right, you can kiss me with a mouth full of Fondue.

0:58:010:58:04

I think, looking back on this experiment, as a family,

0:58:080:58:11

I think we might see the '70s as a golden time.

0:58:110:58:14

I think we'll remember lots of things that we did together,

0:58:140:58:18

more than we did in the '60s or the '50s.

0:58:180:58:20

And even the ordeals that you have to go through, like the power cut,

0:58:200:58:23

that has a kind of bonding effect on the family, I think.

0:58:230:58:26

This has been a decade in which I actually feel quite sorry to leave.

0:58:260:58:33

It felt free. It felt like the kids were free.

0:58:340:58:36

It felt like I was becoming free.

0:58:360:58:39

Could almost be anything, within this decade.

0:58:400:58:43

MUSIC: West End Girls by Pet Shop Boys

0:58:470:58:49

Oh, blimey! Look at that go.

0:58:500:58:53

Next time, the Robshaws enter the excessive '80s.

0:58:530:58:56

Oh, my God, it's leaking.

0:58:560:58:58

HISSING

0:58:590:59:00

THEY LAUGH

0:59:020:59:03

MUSIC: Gimme! Gimme! Gimme! by ABBA

0:59:040:59:07

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