Browse content similar to The Chough Bakery. Check below for episodes and series from the same categories and more!
Line | From | To | |
---|---|---|---|
Family businesses make up a quarter of the British economy | 0:00:02 | 0:00:05 | |
and employ nearly ten million people. | 0:00:05 | 0:00:07 | |
But a thousand small firms are going bust every single month. | 0:00:07 | 0:00:12 | |
Sorry. | 0:00:12 | 0:00:13 | |
This business is on a knife edge. | 0:00:13 | 0:00:16 | |
We're going to have to have to call it a day. | 0:00:16 | 0:00:18 | |
For God's sake, do something. | 0:00:18 | 0:00:20 | |
For family firms, it's not just profits, | 0:00:20 | 0:00:22 | |
it's relationships on the line. | 0:00:22 | 0:00:25 | |
£50,000 now. And you'll never see me again. | 0:00:25 | 0:00:27 | |
I don't know if it's ever going to get better. | 0:00:27 | 0:00:30 | |
You must see some hope. Otherwise, let's not bother with this then. | 0:00:30 | 0:00:35 | |
I'm Alex Polizzi. | 0:00:35 | 0:00:36 | |
I grew up in a family business that expanded from one small cafe | 0:00:36 | 0:00:41 | |
to become an empire worth billions. | 0:00:41 | 0:00:44 | |
Now I'm trying to bring family firms... | 0:00:44 | 0:00:46 | |
ALL: Hello. | 0:00:47 | 0:00:49 | |
..back from the brink. | 0:00:49 | 0:00:50 | |
This is a business. | 0:00:50 | 0:00:52 | |
You're ruining your health, you're ruining your family life. | 0:00:52 | 0:00:54 | |
He's just used to getting his own way and I'm used to getting mine. | 0:00:54 | 0:00:57 | |
This week, a seaside business struggling to survive | 0:00:58 | 0:01:02 | |
to the next generation. | 0:01:02 | 0:01:04 | |
-You've gotta let go, Mum. -She's not going to pass it over lightly. | 0:01:04 | 0:01:07 | |
Will a controlling mother... | 0:01:07 | 0:01:08 | |
Lou's got a lot of skills to learn before she can step into my shoes. | 0:01:08 | 0:01:12 | |
..and a family at odds... | 0:01:12 | 0:01:14 | |
Don't talk. Do it, for God's sake. | 0:01:14 | 0:01:17 | |
..lead to mutiny at the bakery? | 0:01:17 | 0:01:19 | |
I honestly beg you, Elaine, to think about how you're going to work this hierarchy. | 0:01:19 | 0:01:24 | |
This is... This conversation has gone too far, anyway. | 0:01:24 | 0:01:27 | |
MUSIC: "Peaches" by The Stranglers | 0:01:32 | 0:01:36 | |
15 million holiday makers descend on Cornwall every summer. | 0:01:36 | 0:01:41 | |
# Walkin' on the beaches Lookin' at the peaches... # | 0:01:41 | 0:01:45 | |
And it seems all those who love food head here - to Padstow. | 0:01:45 | 0:01:49 | |
It's packed with restaurants, delis and food outlets | 0:01:51 | 0:01:55 | |
and home to the celebrated Rick Stein empire. | 0:01:55 | 0:01:58 | |
It's known as the food capital of Cornwall. | 0:01:58 | 0:02:01 | |
I've been called to the aid of one of its longest-standing | 0:02:04 | 0:02:07 | |
family firms, the harbourside Chough Bakery. | 0:02:07 | 0:02:10 | |
I'm on this beautiful fishing harbour in a very pretty town | 0:02:12 | 0:02:16 | |
that's become synonymous with some very good food in the south west | 0:02:16 | 0:02:20 | |
and it seems to me that this is a very good place to have a food business. | 0:02:20 | 0:02:26 | |
But all is not well at the bakery. | 0:02:26 | 0:02:27 | |
Five months of the year, we lose money. In March last year, we lost something like... | 0:02:29 | 0:02:33 | |
Was it nearly 30,000, in one month! You know. Crazy! | 0:02:33 | 0:02:39 | |
# Well, what a bummer! # | 0:02:39 | 0:02:40 | |
They're the coldest, Harry, so I'll give you some hotter ones. | 0:02:45 | 0:02:48 | |
The business was started 31 years ago by Elaine and Rob Ead. | 0:02:48 | 0:02:53 | |
I had this idea of creating a small bakery in Padstow. | 0:02:55 | 0:02:59 | |
I suppose I'm the great visionary of the company. | 0:02:59 | 0:03:01 | |
Oh, lovely jubbly. We're doing Victoria sponges next week. | 0:03:01 | 0:03:05 | |
Mother is the boss. I'll give you that. | 0:03:05 | 0:03:07 | |
She's definitely the boss! | 0:03:07 | 0:03:09 | |
Elaine and Rob want to retire, so they've made their daughter Louisa the manager | 0:03:09 | 0:03:15 | |
and put son Greg in charge of sales. But the transition hasn't been smooth. | 0:03:15 | 0:03:20 | |
-THEY ALL TALK AT ONCE -..Ingredients, stock use, samples. | 0:03:20 | 0:03:25 | |
Can we just get back to the whole idea and the point of this... | 0:03:25 | 0:03:29 | |
This discussion and the reason why, you know, you... | 0:03:29 | 0:03:31 | |
I'm just trying to plan. | 0:03:31 | 0:03:33 | |
Yeah, you're trying to plan. | 0:03:33 | 0:03:35 | |
Working with families. I don't know whether I'd recommend it to anyone. | 0:03:35 | 0:03:38 | |
-Or wasting. -Greg... -That's the other thing... | 0:03:38 | 0:03:41 | |
Let Louisa finish. | 0:03:41 | 0:03:42 | |
Along with the family frictions, | 0:03:42 | 0:03:44 | |
Elaine has had to remortgage her house to keep the business afloat. | 0:03:44 | 0:03:47 | |
Action is needed if the bakery is to have a future. | 0:03:48 | 0:03:52 | |
This business is on a knife edge. | 0:03:53 | 0:03:54 | |
If it doesn't change, no-one will have a job. | 0:03:54 | 0:03:57 | |
We'll all be out of work. | 0:03:57 | 0:03:59 | |
Yeah, but you've got full-time staff, | 0:03:59 | 0:04:01 | |
they've got families to feed, you know, they've got rent to pay. | 0:04:01 | 0:04:04 | |
It's, you know, quite a responsibility. | 0:04:04 | 0:04:08 | |
Unless we do something different, it's not going to exist in two or three years' time. | 0:04:08 | 0:04:12 | |
I've got just three months to try to make a difference and even though | 0:04:12 | 0:04:17 | |
I've got some insider knowledge of this industry, it's a huge challenge. | 0:04:17 | 0:04:22 | |
I do have a certain amount of experience in bakeries, | 0:04:24 | 0:04:26 | |
as I have a wholesale bakery myself. | 0:04:26 | 0:04:28 | |
But I have never had a shop. | 0:04:28 | 0:04:30 | |
My immediate impression is it doesn't make you want to charge in | 0:04:36 | 0:04:40 | |
and buy your Cornish pasty here, | 0:04:40 | 0:04:42 | |
despite the location being immaculate. | 0:04:42 | 0:04:46 | |
The signage that tells you that everything is made locally | 0:04:46 | 0:04:49 | |
on the premises daily looks very generic. | 0:04:49 | 0:04:52 | |
I mean, I HATE that sign there and I hate that sign there. | 0:04:52 | 0:04:56 | |
This is the only thing that looks a bit more personal. | 0:04:56 | 0:05:00 | |
Then, where is the product? | 0:05:00 | 0:05:02 | |
I don't actually have any product made visible to me. | 0:05:02 | 0:05:05 | |
Instead, I have this awful decal on the window. | 0:05:05 | 0:05:07 | |
There's a broken window, which gives a very bad impression. | 0:05:07 | 0:05:12 | |
There's a sign that's then printed out on computer. | 0:05:12 | 0:05:15 | |
I mean, every single day tripper who comes off a ferry | 0:05:15 | 0:05:18 | |
is going to come just from there. They HAVE to pass this shop. | 0:05:18 | 0:05:21 | |
They should be making money out of every single person | 0:05:21 | 0:05:24 | |
who comes into this town. | 0:05:24 | 0:05:25 | |
'Inside, there's more bad news. | 0:05:25 | 0:05:28 | |
'Untidy signs and stickers litter the place.' | 0:05:28 | 0:05:31 | |
They do have a real obsession with sticking things on windows, clearly. | 0:05:32 | 0:05:37 | |
The bread, in a side window, looks pretty ordinary. | 0:05:39 | 0:05:43 | |
'And the range of cakes and confectionary is a flashback to the seventies. | 0:05:44 | 0:05:48 | |
'Not at all what I'd expect in such a famously foodie town.' | 0:05:49 | 0:05:53 | |
They look really boring. | 0:05:55 | 0:05:57 | |
-Hello. -Hello, how are you? Alex Polizzi. | 0:05:59 | 0:06:01 | |
-I'm very well, I'm Elaine. -Lovely to be here. | 0:06:01 | 0:06:03 | |
-You've come to help me make some sandwiches today, is that right? -Great. | 0:06:03 | 0:06:07 | |
So tell me, you started this about 30 years ago. | 0:06:07 | 0:06:11 | |
Yes. I actually bought it 31 years ago. | 0:06:11 | 0:06:14 | |
I had the cunning plan that maybe we could open a bakery | 0:06:14 | 0:06:16 | |
in Padstow as there actually wasn't one at the time, | 0:06:16 | 0:06:19 | |
-a production bakery. -Yeah. | 0:06:19 | 0:06:21 | |
And I think I created a monster, to be quite honest, Alex. | 0:06:21 | 0:06:26 | |
-Course, there is friction, between family members. -Always. | 0:06:26 | 0:06:29 | |
-Did you want to be more specific? -There's friction between... Yes, between Louisa and Greg, obviously. | 0:06:29 | 0:06:34 | |
When they were kids - and nothing's changed - | 0:06:34 | 0:06:37 | |
when they were kids, I used to just bang their heads together. | 0:06:37 | 0:06:39 | |
Bye, Edna, bye. | 0:06:39 | 0:06:40 | |
'Elaine's daughter Louisa has been here nine years. | 0:06:41 | 0:06:45 | |
'Part of her job is to oversee the production of their awarded-winning Cornish pasty.' | 0:06:45 | 0:06:50 | |
-What is it that you're putting on? -Clotted cream. -It IS clotted cream. -A lot of people use butter. | 0:06:50 | 0:06:55 | |
-Yeah. -But we've always used cream. | 0:06:55 | 0:06:57 | |
Um, my gran... We used have the milk round, so... | 0:06:57 | 0:07:00 | |
My gran used to make clotted cream, so she always used to put it in the pasties. | 0:07:00 | 0:07:05 | |
I'm amazed that that isn't stated somewhere... | 0:07:05 | 0:07:08 | |
When you mention a pasty, you know, darling, that's amazing. | 0:07:08 | 0:07:12 | |
-Yeah. -Who'd think that there's clotted cream in a pasty? | 0:07:12 | 0:07:14 | |
'It's daft not to shout about such a unique recipe. | 0:07:14 | 0:07:18 | |
'In a town like this, their products need to stand out.' | 0:07:18 | 0:07:22 | |
I know this is an old family recipe. | 0:07:22 | 0:07:24 | |
Have you tried tweaking it... | 0:07:24 | 0:07:26 | |
Have you tried... I mean, who decides on recipes and what to do next and... | 0:07:26 | 0:07:30 | |
I have been trying to make curried pasties for a few years, | 0:07:30 | 0:07:33 | |
and my mother keeps saying over my dead body, so... after the wake, that'll be there. | 0:07:33 | 0:07:38 | |
Louisa seems keen to develop the Chough's offering, | 0:07:39 | 0:07:42 | |
but I can see escaping the shadow of her mother might not be easy. | 0:07:42 | 0:07:47 | |
So, um... Answer the phone, somebody. Where's the phone gone? | 0:07:47 | 0:07:51 | |
Hello, Choughs. | 0:07:51 | 0:07:53 | |
If it's working, you know, don't fix it. | 0:07:53 | 0:07:56 | |
That's, that's my sort of... If it ain't broke, don't fix it. | 0:07:56 | 0:07:59 | |
That's been my attitude. | 0:07:59 | 0:08:00 | |
They're both, and I have to say it, exceedingly stubborn at times. | 0:08:00 | 0:08:04 | |
She's biting at the bit now, I think, to change it. | 0:08:04 | 0:08:08 | |
But when they're both together, if they've got two different ideas around the same subject, | 0:08:08 | 0:08:13 | |
then, oh boy, yeah, they're just butting heads. | 0:08:13 | 0:08:16 | |
You...you... Well! | 0:08:16 | 0:08:18 | |
At the end of the day it's her baby, | 0:08:18 | 0:08:20 | |
and she's not going to pass it over lightly, I can tell you that. | 0:08:20 | 0:08:23 | |
The other contender to take the reins is Elaine's son Greg. | 0:08:23 | 0:08:27 | |
He's a relative newcomer, only joining the business 18 months ago. | 0:08:27 | 0:08:31 | |
-Nice to meet you, can I come in? -Of course you can. | 0:08:31 | 0:08:33 | |
There's a chair for you. | 0:08:33 | 0:08:36 | |
Most of the time he's not even here, working from his home in Wales. | 0:08:36 | 0:08:40 | |
I am the sort of person that makes decisions on the basis of facts, | 0:08:40 | 0:08:43 | |
doing my research properly, listing out the pros and the cons | 0:08:43 | 0:08:48 | |
and coming to a decision on that basis. | 0:08:48 | 0:08:50 | |
Do you think you're the brains of the operation? | 0:08:50 | 0:08:53 | |
No, I wouldn't say that. | 0:08:53 | 0:08:55 | |
What proportion of your time is spent actually selling? | 0:08:55 | 0:08:59 | |
Very small, actually. | 0:08:59 | 0:09:01 | |
But I've converted most of the people that I've gone out and done, | 0:09:01 | 0:09:04 | |
so it's a quality, not a quantity thing. | 0:09:04 | 0:09:07 | |
But what proportion of the business, overall in the year, | 0:09:07 | 0:09:10 | |
is wholesale, and how much goes straight to the shop? | 0:09:10 | 0:09:14 | |
Well, it was only 15% last year. | 0:09:14 | 0:09:15 | |
-15%? -Yeah. | 0:09:15 | 0:09:17 | |
A 15% wholesale figure is shocking. | 0:09:18 | 0:09:21 | |
And as sales manager, Greg should be ashamed of himself. | 0:09:21 | 0:09:24 | |
The Chough has a large offsite bakery run by head baker, | 0:09:26 | 0:09:29 | |
and Elaine's nephew, Ryan, | 0:09:29 | 0:09:32 | |
where there are the facilities and space to up production considerably. | 0:09:32 | 0:09:36 | |
Greg's never worked in the business and he's come in straight away to a partnership which... | 0:09:36 | 0:09:41 | |
Ryan and myself have worked years towards. | 0:09:41 | 0:09:43 | |
Um, the other thing is he doesn't know an awful lot about the business. | 0:09:43 | 0:09:47 | |
He's not got a background in business. | 0:09:47 | 0:09:49 | |
Unfortunately, he seems to... | 0:09:49 | 0:09:50 | |
He's over-confident with what he thinks he knows, which a lot of the time isn't enough. | 0:09:50 | 0:09:54 | |
I see myself as, you know, trying to provide a guiding influence, | 0:09:54 | 0:09:59 | |
trying to provide... almost like a consultant. | 0:09:59 | 0:10:02 | |
Four different bloody rental agreements you had, | 0:10:02 | 0:10:04 | |
all having annual bloody increases. | 0:10:04 | 0:10:07 | |
Had you over a bloody barrel. | 0:10:07 | 0:10:09 | |
Everybody, apart from me, the leaders, my sister, Ryan, they're all at the coalface chipping around | 0:10:09 | 0:10:14 | |
and they haven't got the time to get out the mine and go, well, where are we going anyway, you know. | 0:10:14 | 0:10:19 | |
Yeah, OK, you came in and did it. | 0:10:20 | 0:10:22 | |
It's not right to say that we wouldn't have done anything else. | 0:10:22 | 0:10:27 | |
-Shush, shush. Yeah, please, Robert, you're getting cross. -I'm not getting cross. -You're getting arrogant. | 0:10:27 | 0:10:32 | |
The family dysfunction hasn't escaped the notice of dad Rob, who seems trapped in the crossfire. | 0:10:32 | 0:10:38 | |
The business has to change. | 0:10:38 | 0:10:39 | |
It's no use staying as we are or going backwards. We've got to move forwards. | 0:10:39 | 0:10:43 | |
They've gotta learn to concentrate on the important thing about moving forward, | 0:10:43 | 0:10:47 | |
the need for agreement, and really, if we don't, you know, | 0:10:47 | 0:10:51 | |
we could just have to sell the business and put the beast out of its misery, so to speak. | 0:10:51 | 0:10:56 | |
Rob's right. | 0:10:56 | 0:10:58 | |
Swift action is needed if the Chough is going to survive into the next generation. | 0:10:58 | 0:11:04 | |
And the company's accounts expose the cold, hard facts. | 0:11:05 | 0:11:09 | |
In March, they made a significant loss of 16%. | 0:11:12 | 0:11:16 | |
Based on the size of their bakery and the size of my bakery, | 0:11:16 | 0:11:19 | |
that surprises me because even in the very worst month here, we never make more than a 10% loss. | 0:11:19 | 0:11:24 | |
'On top of all their other problems, the Ead family's business is being crippled by Cornwall's seasonality.' | 0:11:24 | 0:11:32 | |
86% of their turnover is generated between April and October. | 0:11:32 | 0:11:36 | |
We lost money in November, December, January, February and March. | 0:11:36 | 0:11:40 | |
The reason they've survived this long is Mum and Dad have pumped money into the business | 0:11:40 | 0:11:45 | |
to keep it alive during the winter. | 0:11:45 | 0:11:48 | |
If they didn't do that, it would go bust. | 0:11:48 | 0:11:50 | |
It's a situation that can only get worse. | 0:11:50 | 0:11:54 | |
Of course, there have been huge increases in the costs of various goods. | 0:11:54 | 0:11:57 | |
Everything dairy. Fuel's gone up enormously. Packaging has gone up. | 0:11:57 | 0:12:03 | |
Flour has gone up 20%, so that, of course, | 0:12:03 | 0:12:07 | |
does hit the bottom line, but this is last year's figures. | 0:12:07 | 0:12:11 | |
It's clear that big changes need to be made, but other than Greg, | 0:12:11 | 0:12:14 | |
I don't think the family realise just how serious the situation is. | 0:12:14 | 0:12:20 | |
These accounts are not just for putting in the loo | 0:12:20 | 0:12:23 | |
and using to, you know, fan yourselves. | 0:12:23 | 0:12:26 | |
Your bottom line, at the moment, looks quite profitable | 0:12:26 | 0:12:30 | |
because you two, you don't draw a salary, per se, and it isn't shown in this profit, | 0:12:30 | 0:12:34 | |
and you're still having to recommit your own money into the business | 0:12:34 | 0:12:39 | |
to keep it going through the lean times, | 0:12:39 | 0:12:41 | |
and so the figures are completely skewed. | 0:12:41 | 0:12:43 | |
You making your fantastic, award-winning pasties isn't enough, | 0:12:45 | 0:12:48 | |
and I think that has to be just clearly understood | 0:12:48 | 0:12:52 | |
that there isn't any going back. | 0:12:52 | 0:12:55 | |
The bottom line is time's running out for us two, really. | 0:12:55 | 0:13:00 | |
I'm aware... I'm aware of that. | 0:13:00 | 0:13:03 | |
Transforming the Chough won't be easy, and to do so, | 0:13:03 | 0:13:07 | |
the family will have to set aside their differences and pull together. | 0:13:07 | 0:13:11 | |
We'll need to revitalise their shop and products, | 0:13:11 | 0:13:14 | |
find a wider market for their pasties, | 0:13:14 | 0:13:17 | |
and win significantly more wholesale business | 0:13:17 | 0:13:21 | |
for their speciality breads, which currently are far from special. | 0:13:21 | 0:13:26 | |
And that's the first thing I want to tackle. | 0:13:26 | 0:13:29 | |
I've invited the next generation up to London | 0:13:32 | 0:13:36 | |
to learn from the best baker I know, though I may be biased. | 0:13:36 | 0:13:39 | |
He's my husband, Marcus. | 0:13:39 | 0:13:42 | |
Through here we have the production area. | 0:13:42 | 0:13:45 | |
And over in this area, during the day, | 0:13:47 | 0:13:50 | |
we're producing all of our tin bread, | 0:13:50 | 0:13:51 | |
and at night then we use this area for the speciality. | 0:13:51 | 0:13:54 | |
Marcus is a master baker following a long family tradition. | 0:13:54 | 0:13:58 | |
14 years ago we started our own wholesale bakery, | 0:13:58 | 0:14:00 | |
which now supplies everyone from burger bars to the Caprice restaurant group and Gordon Ramsey. | 0:14:00 | 0:14:07 | |
How many people do we have working here at the moment? | 0:14:07 | 0:14:09 | |
-About 50. -How many did we start with? | 0:14:09 | 0:14:11 | |
-Just me and you. Back in the good old days. -Back in the good old days. | 0:14:11 | 0:14:15 | |
I know Marcus is a stickler for detail, so this should help raise their game. | 0:14:22 | 0:14:28 | |
Let's try the large white bloomer. | 0:14:29 | 0:14:31 | |
The cut... What I would say is about your cuts... | 0:14:33 | 0:14:36 | |
Yeah, the cuts are a bit deep. | 0:14:36 | 0:14:38 | |
It's not necessarily the depth of them, it's the angle. | 0:14:38 | 0:14:41 | |
Because you've gone more across the loaf, | 0:14:41 | 0:14:43 | |
-the only way the loaf can grow is underneath. -Right, yeah. | 0:14:43 | 0:14:47 | |
-That's why it splits. -Oh right, yeah. | 0:14:47 | 0:14:49 | |
On your seam there. | 0:14:49 | 0:14:50 | |
If you cut it further along the loaf, you'll get the growth at the top. | 0:14:50 | 0:14:55 | |
-Yeah, right ho. -Yeah, the flour from the top of the loaf. | 0:14:55 | 0:14:58 | |
It looks like you're using a lot of improver. | 0:14:59 | 0:15:02 | |
Yeah, we do use improvers, yeah. | 0:15:02 | 0:15:04 | |
-Improvers are expensive, aren't they? -Very. -Yeah. | 0:15:04 | 0:15:07 | |
-It's the most... -Yeah, it is, yeah, yeah. | 0:15:07 | 0:15:09 | |
So if we could cut that down, that could shave a bit off. | 0:15:09 | 0:15:13 | |
This is your olive... | 0:15:13 | 0:15:14 | |
Olive bread. | 0:15:14 | 0:15:16 | |
You can see here where you're... where it's actually dropped down, | 0:15:16 | 0:15:20 | |
-and your crumb here has compressed. -Yeah. | 0:15:20 | 0:15:24 | |
That's not very good at all. And what's this one? | 0:15:24 | 0:15:27 | |
Um, the untraditional foccacia. | 0:15:27 | 0:15:29 | |
Let's have a look. | 0:15:29 | 0:15:32 | |
It's a Cornish foccacia. | 0:15:32 | 0:15:34 | |
It's very deep and er... | 0:15:34 | 0:15:37 | |
-Slimy. -Little bit oily. | 0:15:37 | 0:15:39 | |
-When you bake in a tin you're holding all the oil... -Yeah, so it's soaking into there. | 0:15:39 | 0:15:43 | |
..In the base, so it's just... It ends up frying, if you're not careful. | 0:15:43 | 0:15:47 | |
You can cut down on the herbs a little bit. | 0:15:47 | 0:15:50 | |
-They cost money. They're expensive. -Shall I get one of yours? | 0:15:50 | 0:15:54 | |
This is quite dense. ..Please, darling. | 0:15:54 | 0:15:58 | |
OK. This is one of ours. | 0:15:58 | 0:16:00 | |
This is olive, and this is about the depth of a foccacia. | 0:16:00 | 0:16:04 | |
Yeah, yeah. That's really nice. | 0:16:04 | 0:16:06 | |
'But revamping their bread will be pointless if Greg doesn't get out and sell it.' | 0:16:06 | 0:16:12 | |
Do you want to try some? | 0:16:12 | 0:16:13 | |
'And that will take an intimate knowledge of the product, | 0:16:13 | 0:16:16 | |
'something he will currently struggle with.' | 0:16:16 | 0:16:18 | |
When we started this business I had never baked bread, | 0:16:18 | 0:16:22 | |
I'd never sold a loaf of bread and I'd never driven a van before. | 0:16:22 | 0:16:26 | |
You know, let alone him getting me to clean his 2,000 foot bakery, as it was at the time. | 0:16:26 | 0:16:31 | |
I learnt how to do all those things because we really wanted to succeed. | 0:16:31 | 0:16:35 | |
You need to make an effort to sell. Don't wait for people to come to you. | 0:16:35 | 0:16:39 | |
Every time a new restaurant opens you should be there, banging on the door. | 0:16:39 | 0:16:43 | |
-Um, and Greg... -That's my job. | 0:16:43 | 0:16:45 | |
'What is evident is that Greg doesn't have enough product knowledge,' | 0:16:45 | 0:16:49 | |
because he's only there two days a week. | 0:16:49 | 0:16:51 | |
For me, the knowledge thing is getting involved in the production of the bread and stuff | 0:16:51 | 0:16:57 | |
because you need to have the intimate knowledge of how it's made | 0:16:57 | 0:17:00 | |
and how it's produced and what ingredients go into it. | 0:17:00 | 0:17:03 | |
You know, I will, over the next month or two, | 0:17:03 | 0:17:06 | |
do days in the bakery and in the shop to get that intimate knowledge of production. | 0:17:06 | 0:17:12 | |
Bread is not the only thing that the family could be wholesaling. | 0:17:20 | 0:17:24 | |
They've clearly got a brilliant product in their pasty, and, | 0:17:24 | 0:17:28 | |
if they could develop a frozen version to sell to retailers outside the county, | 0:17:28 | 0:17:33 | |
it could massively reduce their seasonality problems. | 0:17:33 | 0:17:36 | |
Lay six down this end as well in a minute, please. | 0:17:36 | 0:17:39 | |
-I can't do two jobs at once! -Didn't ask you to, dear. | 0:17:39 | 0:17:42 | |
So, I've gathered the whole family together in the Chough's pasty kitchen. | 0:17:42 | 0:17:48 | |
What I'd like you to discuss is whether you're going to try | 0:17:48 | 0:17:51 | |
and find a solution to your frozen pasty dilemma. | 0:17:51 | 0:17:56 | |
I think it's the level at which you freeze them. | 0:17:56 | 0:17:59 | |
You're going to have to look at freezer protocols, | 0:17:59 | 0:18:02 | |
health and safety traceability, which is all sort of like... | 0:18:02 | 0:18:06 | |
-Well, we've got most of that now. -Let's all give ourselves a week off and do it. | 0:18:06 | 0:18:12 | |
We spend £150 million pounds a year on pasties in this country, | 0:18:12 | 0:18:15 | |
with most sold outside of Cornwall, | 0:18:15 | 0:18:17 | |
and I want the Ead family to get in on the act. | 0:18:17 | 0:18:20 | |
But coming to any sort of agreement seems beyond them. | 0:18:20 | 0:18:25 | |
I think the first thing we've got to do is develop a pasty | 0:18:25 | 0:18:27 | |
-that can be frozen and bakes off first. -That's the first step. | 0:18:27 | 0:18:31 | |
Well, what is the legislation? | 0:18:31 | 0:18:33 | |
-There's tons. Absolutely tons. -I don't know anything. | 0:18:33 | 0:18:36 | |
It's a big project, it's a big project. | 0:18:36 | 0:18:39 | |
-There is a thing called due diligence. -Can I point out something? | 0:18:39 | 0:18:42 | |
You're all going round and round again. | 0:18:42 | 0:18:44 | |
This is obviously what you do. So yes, you're creating more problems than you're solving. | 0:18:44 | 0:18:48 | |
First, there's got to be a pasty. | 0:18:48 | 0:18:50 | |
-So... No, I suggest you do everything. -Ryan's got it right. | 0:18:50 | 0:18:53 | |
No, darling, you don't. You give everyone a job to do. | 0:18:53 | 0:18:56 | |
Why don't each of you take one aspect of that, | 0:18:56 | 0:19:00 | |
and then I would like us to agree that you will have all those findings to present, | 0:19:00 | 0:19:06 | |
because at least we'll be able to make a decision and put one thing to bed, yeah? | 0:19:06 | 0:19:10 | |
Yeah, yeah, no worries, Alex. | 0:19:10 | 0:19:12 | |
-OK, good. -OK. | 0:19:12 | 0:19:14 | |
The interesting thing is, I'm not convinced one way or the other | 0:19:18 | 0:19:21 | |
if a frozen pasty is the right way to go. | 0:19:21 | 0:19:23 | |
I just want the evidence in front of me and then it's easy to decide. | 0:19:23 | 0:19:28 | |
We should have it all ready and we can sit down and go, OK, this is the product, | 0:19:28 | 0:19:32 | |
this is what it tastes like, this is going to work. | 0:19:32 | 0:19:34 | |
She wants a solution which we don't get to. | 0:19:34 | 0:19:37 | |
We never get to solutions. | 0:19:37 | 0:19:38 | |
Well, finding out all the information will tell us what the solution is going to be. | 0:19:38 | 0:19:43 | |
We can't just do our individual things. We've got to work together. | 0:19:43 | 0:19:47 | |
It is a project, but we've all got individual tasks. | 0:19:47 | 0:19:50 | |
-We're not all doing the same thing. Just get on with it. -You and your mother are like Punch and Judy. | 0:19:50 | 0:19:54 | |
-We need to do something. For God's sake, do something, right? -Yeah. | 0:19:54 | 0:20:00 | |
That's what always happens when we have a meeting, you know. | 0:20:03 | 0:20:06 | |
Lots of talk, no bloody action. | 0:20:06 | 0:20:08 | |
Let's talk and then, oh, we'll do it tomorrow. | 0:20:08 | 0:20:10 | |
Tomorrow is the big thing. | 0:20:10 | 0:20:12 | |
You know, manana is a great buzz word I think, in the Chough. | 0:20:12 | 0:20:17 | |
Don't talk. Do it, for God's sake, because otherwise there was no point, whatever, in carrying on. | 0:20:17 | 0:20:22 | |
'They make difficulties for themselves.' | 0:20:22 | 0:20:24 | |
They've just got to get on with it. | 0:20:24 | 0:20:26 | |
And this time they've got to. | 0:20:26 | 0:20:28 | |
I couldn't agree more. | 0:20:28 | 0:20:31 | |
And there's one problem that we really must tackle immediately. | 0:20:31 | 0:20:36 | |
Come and look at this place. | 0:20:36 | 0:20:39 | |
What do you think, standing here looking in? | 0:20:39 | 0:20:41 | |
This is a mess. Constantly saying that front window... | 0:20:41 | 0:20:44 | |
I come down after a couple of days off and we've got posters here, and I just go, take it out. | 0:20:44 | 0:20:49 | |
Just bloody take it out. | 0:20:49 | 0:20:51 | |
But you're the one that says, oh, I want a sign in the window that says bacon baps, | 0:20:51 | 0:20:55 | |
I want that Cornish Pasty Association poster in that window. | 0:20:55 | 0:20:59 | |
So a lot of it is stuff that you've told people to do. | 0:20:59 | 0:21:03 | |
I think the important thing is | 0:21:03 | 0:21:05 | |
let's do what we can now to make it all look better, | 0:21:05 | 0:21:08 | |
and arrange for a glazier to come and fix that window. | 0:21:08 | 0:21:11 | |
Absolutely, yeah. | 0:21:11 | 0:21:12 | |
-Today. It means you lose the decal. -You think so? | 0:21:12 | 0:21:17 | |
It's stopping you seeing into the shop. | 0:21:17 | 0:21:19 | |
-Yeah, I hate it, I hate it. -Do you? | 0:21:19 | 0:21:21 | |
-Yeah. -Good for you. I hate it. | 0:21:21 | 0:21:23 | |
-I don't like it. -But also, darling, you're an independent, family bakery. | 0:21:23 | 0:21:29 | |
Everything you should do should be pointed towards making sure that people understand that. | 0:21:29 | 0:21:34 | |
That is the kind of thing that a big firm does. | 0:21:34 | 0:21:36 | |
Instead of having a decal, let's have our own bread in the window. | 0:21:36 | 0:21:40 | |
-It's our bread. -All right, yeah, fine. | 0:21:40 | 0:21:43 | |
But it's a two-dimensional image instead of three-dimensional, real, fresh-baked bread. | 0:21:43 | 0:21:47 | |
I think that was very positive. | 0:21:52 | 0:21:55 | |
I seem to finally have got them quite fired up. | 0:21:55 | 0:21:58 | |
It is frustrating, though, cos this is all fairly basic stuff. | 0:21:58 | 0:22:01 | |
These are the first small steps. I mean, honestly, that window. | 0:22:01 | 0:22:05 | |
Who would have thought that it was acceptable to leave a window smashed like that for six weeks? | 0:22:05 | 0:22:10 | |
Really not rocket science, is it? | 0:22:10 | 0:22:13 | |
But I'm hoping that this is just the beginning of the momentum they'll gain, | 0:22:13 | 0:22:16 | |
and it's going to take all of them to fully sign up to this process | 0:22:16 | 0:22:20 | |
to make sure we achieve as much as we need to. | 0:22:20 | 0:22:22 | |
And it's got all these nasty hooks and yellow spots. | 0:22:22 | 0:22:26 | |
Yeah, well, that's for the Christmas decorations. Oh, no. | 0:22:26 | 0:22:29 | |
How long have you waited to tell me this? | 0:22:29 | 0:22:31 | |
Oh, it's been a few years. | 0:22:31 | 0:22:33 | |
A few years! | 0:22:33 | 0:22:34 | |
I've wanted to tell you ever since I've been working here, but I wouldn't dare. | 0:22:34 | 0:22:38 | |
OK. | 0:22:38 | 0:22:40 | |
'Elaine clearly finds change difficult, | 0:22:40 | 0:22:42 | |
'but if the business is going to go forward, then she needs to take a step back. | 0:22:42 | 0:22:47 | |
'It's really important, darling, because the world moves on, and one has to move on with it.' | 0:22:47 | 0:22:52 | |
That's fine. I'm not going to, you know, I'm not going to slit the wrists yet. | 0:22:52 | 0:22:56 | |
Good, good. | 0:22:56 | 0:22:57 | |
'But Elaine needs proof that one of the kids can take it on.' | 0:22:57 | 0:23:02 | |
For the last two years she's been talking about, saying, oh, I'm going to be 60 soon. | 0:23:02 | 0:23:06 | |
I want to retire, it's time I took a step back. | 0:23:06 | 0:23:09 | |
But she can't. It's like she can't leave it alone, she built it, | 0:23:09 | 0:23:13 | |
she developed it, she'll always be down there, interfering. | 0:23:13 | 0:23:17 | |
I want Greg and Louisa to step up to the plate, to prove to me, | 0:23:17 | 0:23:21 | |
and their mother, they're ready to take over the reins, | 0:23:21 | 0:23:24 | |
so I've asked Greg to spend more time in Padstow getting some hands-on bakery experience. | 0:23:24 | 0:23:29 | |
And I've asked Louisa to focus on developing their products. | 0:23:29 | 0:23:32 | |
Let's go make pasties. | 0:23:32 | 0:23:34 | |
Louisa is taking steps to show she's ready. | 0:23:39 | 0:23:42 | |
The family gave up on making a frozen pasty, but she's determined to crack it. | 0:23:42 | 0:23:46 | |
I think she can do it. | 0:23:46 | 0:23:49 | |
I am the manager down here, on paper. | 0:23:49 | 0:23:51 | |
But she owns the business so it works like any other business, I should imagine. | 0:23:51 | 0:23:56 | |
If whoever owns Tesco's walks into one of his stores I'm sure the store manager, | 0:23:56 | 0:24:00 | |
if he tells him to move that over there, he's going to do it. | 0:24:00 | 0:24:03 | |
We're going to part bake them for different times to see which gives the best results. | 0:24:05 | 0:24:11 | |
'But the proof of the pudding, as they say...' | 0:24:11 | 0:24:14 | |
Da da da da. | 0:24:14 | 0:24:16 | |
Wow. | 0:24:16 | 0:24:18 | |
Oh, my gosh. | 0:24:18 | 0:24:20 | |
-They look very good. -The pastry is holding up nicely, isn't it? | 0:24:20 | 0:24:23 | |
Yes, it certainly is. | 0:24:23 | 0:24:25 | |
Which one shall we try of these? | 0:24:25 | 0:24:26 | |
The middle one? | 0:24:26 | 0:24:28 | |
Shall we try the middle one? | 0:24:28 | 0:24:30 | |
Doesn't taste... | 0:24:30 | 0:24:32 | |
It's dry. | 0:24:32 | 0:24:33 | |
-It's dry. -And that's not got... | 0:24:33 | 0:24:36 | |
-The potato is too hard on that. -Chewy. | 0:24:36 | 0:24:39 | |
-I don't think we like those. -No, don't like those. | 0:24:39 | 0:24:41 | |
-It looks like a... -It looks like road kill. | 0:24:41 | 0:24:44 | |
Horrible. | 0:24:44 | 0:24:46 | |
-The pastry looks awful. -It doesn't smell nice, the onions. Eugh. | 0:24:46 | 0:24:49 | |
Just top it up. | 0:24:49 | 0:24:51 | |
-No gravy. -No gravy, dry again. | 0:24:51 | 0:24:55 | |
'Several pasties in, my faith is in danger of being shaken.' | 0:24:55 | 0:24:58 | |
-And the taste, tasteless. -Yeah. | 0:24:58 | 0:25:01 | |
-This is one of the unbaked ones again. -Is it? | 0:25:01 | 0:25:03 | |
It is, yeah. | 0:25:03 | 0:25:05 | |
-That's nasty. -Doesn't work, does it? Unbaking it doesn't work. | 0:25:05 | 0:25:08 | |
-OK, well, that's one thing that you've discovered. -Yeah. | 0:25:08 | 0:25:12 | |
'Next up, pasties with a longer prebake.' | 0:25:12 | 0:25:15 | |
Oh, that's better. Look at the juicy gravy coming out. | 0:25:15 | 0:25:18 | |
The pastry's a lot thicker. | 0:25:18 | 0:25:20 | |
Yeah, this is tasty. | 0:25:20 | 0:25:21 | |
-That looks nice, too. -It does. | 0:25:21 | 0:25:24 | |
-I think it actually looks a little bit nicer like that. -Mmm, that was better. | 0:25:24 | 0:25:28 | |
So what do you think? | 0:25:28 | 0:25:30 | |
After all this, do you think it's possible now | 0:25:30 | 0:25:32 | |
to produce a frozen pasty that meets your exacting standards? | 0:25:32 | 0:25:36 | |
Exactly. Yeah, I do, I do. | 0:25:36 | 0:25:38 | |
'Hallelujah. That's what I call a result. | 0:25:41 | 0:25:43 | |
'In just one week, Louisa's overturned years of procrastination | 0:25:45 | 0:25:48 | |
'and developed a pasty that could finally escape the confines of seasonal Cornwall. | 0:25:48 | 0:25:54 | |
'But it's not just the pasties I want to see take to the road.' | 0:25:54 | 0:25:59 | |
I have a challenge for you. | 0:25:59 | 0:26:00 | |
-OK. -Which is... | 0:26:00 | 0:26:03 | |
I would like you to try and sell your pasties | 0:26:03 | 0:26:07 | |
out of a mobile van at a big event. | 0:26:07 | 0:26:10 | |
-The ways that you could use a van are enormous. -Oh, absolutely. | 0:26:10 | 0:26:13 | |
You could use them at Christmas fairs, football matches. | 0:26:13 | 0:26:16 | |
And you could do something throughout the year. | 0:26:16 | 0:26:18 | |
-So are you up for it? -Yeah, definitely. -Louisa? -Yes, I'll be up for it. | 0:26:18 | 0:26:22 | |
-Thanks, darling. Perfect, thank you very much. -That's quite all right. | 0:26:22 | 0:26:26 | |
That was a real breakthrough. They've actually achieved something very concrete. | 0:26:26 | 0:26:30 | |
They have a recipe for a frozen pasty, | 0:26:30 | 0:26:32 | |
and they seem very gung-ho about trying with this mobile van idea. | 0:26:32 | 0:26:36 | |
I think a van is a good idea. | 0:26:36 | 0:26:39 | |
Car boot sales, people want hot food, and what's better than a Cornish pasty? | 0:26:39 | 0:26:43 | |
-It's the ultimate convenience food. -A lot less trouble than making a burger or a bacon bap | 0:26:43 | 0:26:48 | |
or something like that, cos it's already made. | 0:26:48 | 0:26:50 | |
I understand we've got a long way to go, | 0:26:50 | 0:26:52 | |
but the Ead family showed great signs of starting to work very well together. | 0:26:52 | 0:26:56 | |
One thing we all agreed was essential | 0:27:00 | 0:27:03 | |
was that Greg spent time on the shop floor getting first-hand experience of their products. | 0:27:03 | 0:27:07 | |
But as the weeks roll on, he remains conspicuous by his absence. | 0:27:07 | 0:27:11 | |
I mean, it has sort of been quite sort of trying at times down here. | 0:27:15 | 0:27:20 | |
Greg hasn't really been down, so, you know, we'll just have to wait and see. | 0:27:20 | 0:27:25 | |
But doing a full day, either in here or in the shop or... and up in the bakery, | 0:27:25 | 0:27:31 | |
will probably help him understand sort of like the pressures on our time. | 0:27:31 | 0:27:36 | |
He sort of is trying to do jobs that he's never done before, you know. | 0:27:36 | 0:27:40 | |
He says, "I'm a marketing expert," and it's like, "You can't be a marketing expert," | 0:27:40 | 0:27:45 | |
"I've read a book on it." Well, that doesn't make you a marketing expert! | 0:27:45 | 0:27:49 | |
It's like I read a book on brain surgery | 0:27:49 | 0:27:51 | |
but I'm not going to go and cut someone's head open, just to see if it worked! | 0:27:51 | 0:27:54 | |
Today, Greg will be forced to get his hands dirty. | 0:28:00 | 0:28:03 | |
I want the whole family to test out if selling pasties at events | 0:28:03 | 0:28:06 | |
could be another answer to their seasonality problems. | 0:28:06 | 0:28:10 | |
I've booked them a pitch at a car boot sale in Somerset. | 0:28:14 | 0:28:18 | |
There's a lot riding on the event. | 0:28:18 | 0:28:20 | |
If successful, getting on the road could provide a real lifeline for business during the winter. | 0:28:20 | 0:28:26 | |
Louisa's baked hundreds of pasties to flog to the hungry masses. | 0:28:26 | 0:28:31 | |
Right, let's see how long these little beauties take. | 0:28:32 | 0:28:36 | |
Everything's pretty much set up. All the ovens seem to be working so yeah, amazingly, so far so good. | 0:28:36 | 0:28:42 | |
We'll sell the lot. | 0:28:42 | 0:28:44 | |
They'll be queuing up to buy them in about half hour. | 0:28:44 | 0:28:48 | |
But any cause for optimism soon evaporates. | 0:28:53 | 0:28:57 | |
Things aren't looking good. | 0:29:00 | 0:29:02 | |
Well, this is slightly disheartening. | 0:29:04 | 0:29:07 | |
It doesn't have either the number of stalls | 0:29:07 | 0:29:09 | |
or the number of visitors that I was assured it was going to have. | 0:29:09 | 0:29:13 | |
Of course, there is a burger van here, | 0:29:13 | 0:29:16 | |
which presupposes that they think it's worth their while to be here. | 0:29:16 | 0:29:19 | |
Maybe it's going to get massively busier. | 0:29:19 | 0:29:23 | |
The cost of just...just everything that we've baked to bring up today, | 0:29:23 | 0:29:28 | |
we need to sell, really, about 300-400 pasties to make our money back. | 0:29:28 | 0:29:32 | |
I think if we gave a tray each to everyone here at the minute, | 0:29:32 | 0:29:37 | |
we would still have some left. | 0:29:37 | 0:29:39 | |
SHE LAUGHS | 0:29:39 | 0:29:40 | |
Not good. | 0:29:40 | 0:29:43 | |
Not good at all. | 0:29:46 | 0:29:47 | |
Do you want a pasty? | 0:29:49 | 0:29:51 | |
-Hello. -Hello. | 0:29:51 | 0:29:53 | |
Or a sausage roll? | 0:29:53 | 0:29:55 | |
Chicken pie. | 0:29:56 | 0:29:57 | |
I haven't got a chicken pie! | 0:29:57 | 0:30:00 | |
'The turnout is a crushing blow, | 0:30:06 | 0:30:09 | |
'but still I'm convinced there's something in this idea. | 0:30:09 | 0:30:13 | |
'Mobile catering is a growing sector, | 0:30:13 | 0:30:15 | |
'and smaller overheads mean profit margins can be up to 40% higher than in a restaurant or shop.' | 0:30:15 | 0:30:22 | |
Is it quieter today than usual? | 0:30:22 | 0:30:25 | |
Very. It's terrible. It's never been this quiet. | 0:30:25 | 0:30:28 | |
Really? My pasty sellers are very disheartened and I feel awful. | 0:30:28 | 0:30:31 | |
You know, the thing is you're going to have good days and bad days. | 0:30:31 | 0:30:35 | |
-Everybody in the food trade knows one day they're going to make money and one day they're not. -Yeah. | 0:30:35 | 0:30:40 | |
That is the ups and downs of anybody, | 0:30:40 | 0:30:42 | |
so if they're willing to put in the hours, they'll get their bonuses. | 0:30:42 | 0:30:46 | |
It's very encouraging to hear that actually it would have been busier here usually. | 0:30:46 | 0:30:52 | |
The argument that some days you win and some days you lose | 0:30:52 | 0:30:55 | |
don't work so well when you have a static shop that already you're paying rent and rates on. | 0:30:55 | 0:31:00 | |
So yes, you can win and lose there, | 0:31:00 | 0:31:02 | |
but you wouldn't want all the extra expense of taking a van out | 0:31:02 | 0:31:06 | |
unless you're pretty damn tootin' sure you're going to make some money. | 0:31:06 | 0:31:10 | |
'Expecting a rush of customers, Elaine and Rob have turned up to lend a hand.' | 0:31:10 | 0:31:17 | |
Looks a bit thin on the ground, I'm afraid. | 0:31:17 | 0:31:20 | |
'The family have gone to such effort, I'm determined that the day doesn't end in disaster.' | 0:31:20 | 0:31:25 | |
It isn't working here, so let's move on. We're mobile, let's do it. | 0:31:25 | 0:31:29 | |
'I've heard about another market up the road, so we pack down. | 0:31:30 | 0:31:34 | |
'And then set up again ten miles away.' | 0:31:37 | 0:31:39 | |
Right, what else do we need here? | 0:31:39 | 0:31:41 | |
'Where things immediately feel a lot more positive.' | 0:31:41 | 0:31:45 | |
-Can we interest you in a Cornish pasty? -We're warming them up currently in our oven as well, so... | 0:31:45 | 0:31:50 | |
Thank you. | 0:31:50 | 0:31:52 | |
Come and try a Cornish pasty. | 0:31:52 | 0:31:54 | |
Couple of cheese, leek and onions too. | 0:31:54 | 0:31:56 | |
Cornish, that's five pounds please. Thank you. | 0:31:56 | 0:31:59 | |
At least there's people here. | 0:31:59 | 0:32:01 | |
We have some chance of redeeming ourselves and the disastrous start to the day. | 0:32:01 | 0:32:05 | |
Yeah, certainly, do you want just that one? OK. | 0:32:05 | 0:32:08 | |
Nice Cornish pasty, anyone? | 0:32:08 | 0:32:11 | |
-Zero. -Come on, Lou. -I can't, my voice is going. | 0:32:11 | 0:32:14 | |
Delicious fresh Cornish pasty. | 0:32:14 | 0:32:17 | |
'The pasties are soon flying off the shelves.' | 0:32:17 | 0:32:19 | |
Eight, right ho. | 0:32:21 | 0:32:22 | |
'Getting the attention of the punters... | 0:32:22 | 0:32:25 | |
Five of them and five of them. | 0:32:25 | 0:32:26 | |
Yeah? | 0:32:26 | 0:32:28 | |
'..and the organisers.' | 0:32:28 | 0:32:30 | |
We wondered if you'd be interested in attending on a Saturday, | 0:32:30 | 0:32:33 | |
-cos it's full of market traders, that sort of thing. -Is it busier than this? | 0:32:33 | 0:32:36 | |
-It's a lot busier on a Saturday. -What's the sort of footfall you get on a Saturday? | 0:32:36 | 0:32:40 | |
-About 2,000 people through on a Saturday. -Honestly? | 0:32:40 | 0:32:43 | |
'Although we haven't got time to make all of our money back, | 0:32:43 | 0:32:46 | |
'the day is ending in a much more upbeat fashion.' | 0:32:46 | 0:32:50 | |
-We haven't made any money. -No. | 0:32:50 | 0:32:52 | |
But we've been given some good advice by a lot of people, haven't we? | 0:32:52 | 0:32:55 | |
I do think there's mileage in it, if it's costed up properly, | 0:32:55 | 0:33:00 | |
obviously equipped properly, and, like, filling up the spare capacity in the winter time. | 0:33:00 | 0:33:07 | |
'I'm thrilled to see Greg finally separated from his computer, | 0:33:08 | 0:33:12 | |
'but I think if he's to earn the respect of his colleagues | 0:33:12 | 0:33:16 | |
'and help the business move forward, he must do more.' | 0:33:16 | 0:33:20 | |
What I did find quite cheering is the fact that you all pulled so well together. | 0:33:20 | 0:33:25 | |
I think to an extent you have to be seen to be getting your hands dirty. | 0:33:25 | 0:33:28 | |
I appreciate you have different roles, | 0:33:28 | 0:33:30 | |
and ultimately your responsibility is completely different in that business, from Louisa's, yeah? | 0:33:30 | 0:33:35 | |
-Yeah. -But actually you can't just expect things to happen... -No. | 0:33:35 | 0:33:39 | |
..without your impetus. Someone has to drive this whole thing. | 0:33:39 | 0:33:43 | |
-Yeah. -You have to step forward and drive it forward, otherwise you're going to stay stuck. | 0:33:43 | 0:33:48 | |
Ultimately, Greg is the last arrival to this business. He's fresh blood. | 0:33:50 | 0:33:55 | |
He's the one who should be coming with all the ideas and energy, | 0:33:55 | 0:33:58 | |
not quite so beaten down by the exhausting season that they've just undergone. | 0:33:58 | 0:34:02 | |
So now it's over to him, as far as I'm concerned. | 0:34:02 | 0:34:05 | |
He has to prove his worth. | 0:34:05 | 0:34:07 | |
'Back in Padstow, Louisa is keeping herself busy once again. | 0:34:12 | 0:34:16 | |
'She's begun a complete overhaul of the Chough's old-fashioned confectionary range.' | 0:34:19 | 0:34:26 | |
I've just done a lemon drizzle and a chocolate brownie. | 0:34:26 | 0:34:29 | |
Kerry's doing hazelnut muffins. We're doing roasted banana muffins | 0:34:29 | 0:34:32 | |
and an apple and onion tart over there. | 0:34:32 | 0:34:35 | |
'And nephew Ryan is experimenting with some new speciality breads.' | 0:34:38 | 0:34:44 | |
We usually do our ciabattas square, but Marcus had round ones and they looked nice, | 0:34:44 | 0:34:48 | |
so I'm just having a go just to see if we get anything. | 0:34:48 | 0:34:51 | |
'But, despite my plea, Greg still hasn't got his hands dirty at the bakery, | 0:34:52 | 0:34:57 | |
'and what's more, even though Louisa's developed a recipe for a frozen pasty, | 0:34:57 | 0:35:02 | |
'he hasn't sent out a single sample to potential retailers.' | 0:35:02 | 0:35:06 | |
You know, why not see if we can find someone, Greg, | 0:35:08 | 0:35:11 | |
-that wants to buy a small amount... -I've written down six potential wholesale customers. | 0:35:11 | 0:35:15 | |
I'm fed-up of being told that I've got to go out and find customers when that's what I'm doing | 0:35:15 | 0:35:20 | |
and then I'm told we're not going to...we can't, we haven't got a product to sell. | 0:35:20 | 0:35:25 | |
-A very small customer that is only looking at buying poss... -There's two more here. | 0:35:25 | 0:35:29 | |
You said actually both of them are no good. | 0:35:29 | 0:35:31 | |
We've got a hell of a lot of other stuff that we can market. | 0:35:31 | 0:35:34 | |
I mean, there's a lot of our customers out there that we deliver to, we haven't even asked them, | 0:35:34 | 0:35:39 | |
"Would you like to sell our pasties?" | 0:35:39 | 0:35:42 | |
I mean... Do they have pasties or don't they? | 0:35:42 | 0:35:45 | |
Let's go round and have a look. | 0:35:45 | 0:35:47 | |
I like Greg. | 0:35:47 | 0:35:49 | |
He's a very personable young man and he's certainly clever. | 0:35:49 | 0:35:52 | |
But it is incredibly frustrating. | 0:35:52 | 0:35:54 | |
I've seen him talk the talk but I've never seen him walk the walk. | 0:35:54 | 0:35:58 | |
He's promised me the Earth, the moon and the stars and I've never received any of it yet, | 0:35:58 | 0:36:03 | |
and I'm afraid my patience is run very, very thin. | 0:36:03 | 0:36:07 | |
PHONE RINGS | 0:36:07 | 0:36:08 | |
Hello. | 0:36:08 | 0:36:09 | |
Hi Greg, Alex Polizzi here. | 0:36:09 | 0:36:11 | |
'Hi, Alex. How are you?' | 0:36:11 | 0:36:13 | |
I'm fine. How are you? | 0:36:13 | 0:36:14 | |
Good, yeah, yeah, very well. | 0:36:14 | 0:36:16 | |
I wanted to be told what's been happening and what you've been up to. | 0:36:16 | 0:36:20 | |
'Well, I went down to Cornwall the week before last.' | 0:36:20 | 0:36:24 | |
Unfortunately, we hadn't moved on much from when we met with you last. | 0:36:24 | 0:36:28 | |
-Right. -'So...' | 0:36:28 | 0:36:29 | |
Well, sourcing potential customers is up to you, isn't it, darling? | 0:36:29 | 0:36:33 | |
-'So how are you with that?' -Yeah, it is. I've got a list of five or six. | 0:36:33 | 0:36:37 | |
-Right. -'But the rest of the family are very much,' | 0:36:37 | 0:36:41 | |
"Until we know we can mass produce this, we can't approach them." | 0:36:41 | 0:36:44 | |
'I thought that we were going...' | 0:36:44 | 0:36:46 | |
I'm sorry, I thought it was decided that you were going to try for some smaller pasty wholesalers, | 0:36:46 | 0:36:51 | |
'and I thought that was the agreement with the family.' | 0:36:51 | 0:36:55 | |
It says on your card that you're IT and sales director. | 0:36:55 | 0:36:58 | |
-Yeah. -'And I want to see you setting up some sales appointments | 0:36:58 | 0:37:02 | |
'and making sure that you carry them out.' | 0:37:02 | 0:37:05 | |
You need the practice and the product needs the feedback. | 0:37:05 | 0:37:09 | |
Yeah. So basically, you're giving me complete authorisation to go ahead and contact these companies, | 0:37:09 | 0:37:14 | |
because what's holding me back isn't that I don't want to do it. | 0:37:14 | 0:37:17 | |
I'm being held back by others who are saying, | 0:37:17 | 0:37:20 | |
"Don't go and approach them because we haven't ticked the boxes we need to tick in terms of production." | 0:37:20 | 0:37:26 | |
Let's see if they like the product. OK, so I'm putting this firmly on your shoulders, Greg. | 0:37:26 | 0:37:32 | |
-Yeah, I understand that. -'Yes.' | 0:37:32 | 0:37:34 | |
So it'll be you who's letting me down if it's not done. You have my full authorisation. | 0:37:34 | 0:37:40 | |
-That's fine, then. -So I would like you to do that, and then I shall smile on you happily. | 0:37:40 | 0:37:44 | |
And it will be as if the sun came out. | 0:37:44 | 0:37:47 | |
'Don't worry, I won't let you down, Alex.' | 0:37:47 | 0:37:50 | |
'OK, thank you.' | 0:37:50 | 0:37:51 | |
-All right, thanks. -'Bye, bye.' | 0:37:51 | 0:37:53 | |
'Bye, bye.' | 0:37:53 | 0:37:55 | |
Well, she certainly gave me a talking to, didn't she? | 0:37:57 | 0:38:00 | |
'I don't think it was fair about the frozen pasties.' | 0:38:00 | 0:38:04 | |
Not me that's not going to, you know, it's other people stopping me, | 0:38:04 | 0:38:09 | |
'but look, at the moment we've got no customers whatsoever | 0:38:09 | 0:38:12 | |
'for this frozen pasty, so what the hell are we doing it for, really?' | 0:38:12 | 0:38:15 | |
'If the bakery is to survive long term, it needs swift and radical change. | 0:38:29 | 0:38:35 | |
'But progress is glacial. | 0:38:35 | 0:38:36 | |
'Two months in and they're facing the sad situation of having to let staff go.' | 0:38:36 | 0:38:42 | |
We've laid people off. | 0:38:42 | 0:38:43 | |
I sincerely hope that this is the last year | 0:38:43 | 0:38:47 | |
that I will have to lay off good, loyal members of staff. | 0:38:47 | 0:38:51 | |
'To make matters worse, Elaine is put out of action by a bad back, stalling progress further. | 0:38:54 | 0:38:59 | |
'My mobile pasty idea seems to have disappeared into the ether. | 0:39:00 | 0:39:06 | |
'As for Greg getting hands-on with products, well, it's a familiar story.' | 0:39:06 | 0:39:10 | |
I think Greg's in the office. | 0:39:10 | 0:39:13 | |
I thought he was coming in the bakery today, | 0:39:13 | 0:39:15 | |
so I'm not too sure what's going on, if I'm honest. | 0:39:15 | 0:39:19 | |
'Improving their wholesale business will need a salesman with passion and knowledge, | 0:39:20 | 0:39:25 | |
'and I'm beginning to think Greg just ain't it. | 0:39:25 | 0:39:29 | |
'I've asked Louisa and Ryan to test his understanding of the new bread range.' | 0:39:29 | 0:39:34 | |
-So, the new bread. -Well, some of it, not all of it. | 0:39:34 | 0:39:39 | |
-Yeah. -So... | 0:39:39 | 0:39:41 | |
Ryan sent me an email and had a chat about it on the phone, so I should know most of it. | 0:39:41 | 0:39:45 | |
I mean, obviously, those are our two standard sliced granary and white. | 0:39:45 | 0:39:49 | |
Are these new burger baps, sourdough ones, Ry? | 0:39:49 | 0:39:51 | |
-They're plain baps. -Normal, plain baps. -Yeah. -But they're smaller than our standard ones. | 0:39:51 | 0:39:56 | |
-Little bit smaller, yeah. -Yeah, a little bit smaller and rounder. | 0:39:56 | 0:39:59 | |
-What are these ones, then? Tea cakes? -No. | 0:39:59 | 0:40:01 | |
What are they? I genuinely don't know what these are. | 0:40:01 | 0:40:04 | |
-Brioche. -Brioche. | 0:40:04 | 0:40:05 | |
These are the Brioche, are they? My god. | 0:40:05 | 0:40:08 | |
So are they sweet? | 0:40:08 | 0:40:10 | |
-I thought he might be better than that at what things were. -'It is a bit frustrating.' | 0:40:10 | 0:40:14 | |
I mean, I thought he did know a bit more than he did. | 0:40:14 | 0:40:16 | |
I was hoping he knew more than he did, so it is frustrating. | 0:40:16 | 0:40:20 | |
The boys are putting so much into these products, and we want to get them sold. | 0:40:20 | 0:40:25 | |
What's the point in putting all this effort into the stuff and it not being sold properly? | 0:40:25 | 0:40:30 | |
I think that's one of the areas Greg needs to sort of focus on, his selling and relating | 0:40:30 | 0:40:35 | |
and getting a bit more excited about some bread, you know. We are! | 0:40:35 | 0:40:39 | |
It's lovely, you know, it's fabulous. | 0:40:39 | 0:40:41 | |
'I don't think it really properly tested my product knowledge | 0:40:41 | 0:40:44 | |
'because we were looking at products that are still in development.' | 0:40:44 | 0:40:47 | |
You've got to remember Ryan only started development last week. | 0:40:47 | 0:40:51 | |
He was at Marcus's the previous week learning about them. I'd never seen them. | 0:40:51 | 0:40:55 | |
These are our ciabatta as well. Fully baked loaf. | 0:40:55 | 0:40:59 | |
Neh-eh. Start again. | 0:40:59 | 0:41:00 | |
'I'd wanted to relaunch this business in a few weeks' time, but it's still in a complete mess. | 0:41:03 | 0:41:09 | |
'So I'm heading back to Padstow to bring things to a head.' | 0:41:09 | 0:41:13 | |
Greg has been talking for months, since my first visit, | 0:41:13 | 0:41:16 | |
about coming and spending time down here and really learning about the products in depth | 0:41:16 | 0:41:20 | |
so that he can be a decent salesman. | 0:41:20 | 0:41:23 | |
All things being fair, we could have achieved great things here | 0:41:23 | 0:41:28 | |
but I do feel that I am constantly put off with excuses, and it's very annoying. | 0:41:28 | 0:41:33 | |
'Greg's inaction may be making my blood boil, but the problem's bigger than that. | 0:41:33 | 0:41:38 | |
'The uncertainty around the future and whether Elaine will hand over the reins | 0:41:38 | 0:41:43 | |
'means they're all scared stiff to make a decision for themselves.' | 0:41:43 | 0:41:47 | |
I truly believed, after my first visit here, | 0:41:47 | 0:41:49 | |
that this was somewhere I was going to be able to make a huge difference. | 0:41:49 | 0:41:53 | |
I was going to be able to dramatically change their fortunes. | 0:41:53 | 0:41:57 | |
And I feel like I've been stymied by the family's procrastination. | 0:41:57 | 0:42:02 | |
'I've called the family to an emergency meeting | 0:42:03 | 0:42:06 | |
'because I fear unless they tackle this problem, the business is going nowhere.' | 0:42:06 | 0:42:11 | |
I wanted to see enormous change here in my time with you, and I feel like I haven't managed it. | 0:42:12 | 0:42:17 | |
I feel like I've failed, and I don't think that's from any lack of my trying. | 0:42:17 | 0:42:22 | |
I really don't, because I have kept on saying what you need to do. | 0:42:22 | 0:42:25 | |
I think the whole succession of the place | 0:42:25 | 0:42:28 | |
needs to be discussed and who ultimately is in charge when you're not around. | 0:42:28 | 0:42:33 | |
And, you know, I'll give you my opinion, for what it's worth. | 0:42:33 | 0:42:36 | |
And I'm very happy to be shouted down. | 0:42:36 | 0:42:39 | |
Greg isn't here the whole time. You do an essential role, | 0:42:39 | 0:42:42 | |
but you're just not, and someone needs to be on the ground. | 0:42:42 | 0:42:45 | |
Ryan, I don't know if you agree with me, but I see you as a more... | 0:42:45 | 0:42:49 | |
someone who's very happy to work very hard, but more in the background. | 0:42:49 | 0:42:53 | |
You don't particularly want to lead the business forward, and so I think that leaves Lou. | 0:42:53 | 0:42:57 | |
There has to be someone with whom the ultimate authority rests. | 0:42:57 | 0:43:01 | |
And what I've seen is that the person who...when... | 0:43:01 | 0:43:04 | |
when I needed stuff done has always sprung to the doing, is Lou. | 0:43:04 | 0:43:08 | |
It's nice to have someone who doesn't procrastinate and gets on with stuff. | 0:43:08 | 0:43:11 | |
You should be very dynamic and mobile. That's the great thing about being a small family business, | 0:43:11 | 0:43:17 | |
that you can react and do stuff and make changes instantaneously. | 0:43:17 | 0:43:22 | |
And that's something that historically it seems to me you've been very bad at doing. | 0:43:22 | 0:43:26 | |
Part of this has been hampered by the fact that I've not been operational for six weeks. | 0:43:26 | 0:43:31 | |
-OK. -But maybe the fact that you're not well, | 0:43:31 | 0:43:34 | |
someone else does need to be in charge to make the decisions all the time. | 0:43:34 | 0:43:38 | |
When you're not well, we need someone to do that. | 0:43:38 | 0:43:41 | |
You're not available to do it all the time, you know, so it is... | 0:43:41 | 0:43:44 | |
The trouble is, if we make a decision in your absence, if you don't like that decision, | 0:43:44 | 0:43:49 | |
"Well, I wouldn't have done it like that, so we're not doing it anymore." | 0:43:49 | 0:43:52 | |
It's not discussed beforehand. That's the problem. | 0:43:52 | 0:43:55 | |
You know, like, things are altered and there's no discussion that goes on about it. | 0:43:55 | 0:43:59 | |
Um, you know, and I think more of this has got to happen. | 0:43:59 | 0:44:03 | |
There's a lot of discussing that goes on, but the discussing never seems to really lead anywhere. | 0:44:03 | 0:44:09 | |
-Absolutely. -I can't imagine how you feel about it because I feel sick. | 0:44:09 | 0:44:13 | |
-Yeah, I do. -And I beg you, Elaine, to think about how you're going to work this hierarchy. | 0:44:13 | 0:44:18 | |
-Ultimately, you have to decide who's going to be in charge, OK? -Yeah. | 0:44:18 | 0:44:23 | |
'What more could I do? | 0:44:23 | 0:44:24 | |
'I'm sure that some of that was very hard for them to hear,' | 0:44:24 | 0:44:27 | |
particularly Elaine, | 0:44:27 | 0:44:29 | |
but I honestly don't think that I would have done my job if I'd avoided saying it. | 0:44:29 | 0:44:36 | |
Let the cards fall as they will. | 0:44:36 | 0:44:38 | |
It doesn't work and there does need to be one person in charge. | 0:44:40 | 0:44:43 | |
Who that person is, I don't know, but actually, it can't be me. | 0:44:43 | 0:44:47 | |
She's right. It can't be me because I live in Wales. | 0:44:47 | 0:44:49 | |
So, yeah, I agree with her. I'm stepping out of it. | 0:44:49 | 0:44:53 | |
To be honest, I'd rather work, so... | 0:44:53 | 0:44:55 | |
So it looks like we've made a decision, doesn't it? | 0:44:55 | 0:44:57 | |
No, I'm sorry, this sounds like a case of default. | 0:44:57 | 0:45:00 | |
At the moment, Lou's got a lot of skills to learn before she can step into my shoes. | 0:45:00 | 0:45:06 | |
-You've got to give her the chance. -I've got to give her the chance. | 0:45:06 | 0:45:09 | |
But there's a lot of skills that she's got to learn. | 0:45:09 | 0:45:12 | |
And the first one, she's got to show me a bit more respect. | 0:45:12 | 0:45:15 | |
And she's also got to learn from me. | 0:45:15 | 0:45:17 | |
If she's got an idea, we've got to sit and talk about it. We haven't got to argue. | 0:45:17 | 0:45:21 | |
One of us hasn't got to stomp off, or the other one stomp off. | 0:45:21 | 0:45:25 | |
All the toys out the pram. | 0:45:25 | 0:45:27 | |
If there's an idea, we talk about it. We move forward together. | 0:45:27 | 0:45:30 | |
We do talk about it. | 0:45:30 | 0:45:32 | |
Well, the trouble is, I mean, we talk about it, but a lot of the time you still won't listen. | 0:45:32 | 0:45:36 | |
You know, you've got to let go, Mum, | 0:45:36 | 0:45:39 | |
and I know you've got a lot of problems and issues, | 0:45:39 | 0:45:42 | |
but sometimes you just got to let people do it on their own, and if they screw up, they screw up. | 0:45:42 | 0:45:47 | |
But you've got to try and let it happen. | 0:45:47 | 0:45:49 | |
There's been a four-year plan for about ten years. | 0:45:49 | 0:45:52 | |
So until... The thing is, if you carry on hovering around, no-one's going to take that responsibility. | 0:45:52 | 0:45:58 | |
So you can guarantee me now... | 0:45:58 | 0:46:01 | |
All of you, £50,000 now, | 0:46:01 | 0:46:02 | |
I'll walk away and you'll never see me again. OK? | 0:46:02 | 0:46:05 | |
-Well, that's not what we're saying. -No, no, no, no. | 0:46:05 | 0:46:08 | |
-That's not what we're saying. -We can do it without you. | 0:46:08 | 0:46:11 | |
No, we're not even saying that at all. | 0:46:11 | 0:46:12 | |
No, no, this is... This conversation's gone too far anyway. | 0:46:12 | 0:46:16 | |
I think over and out, please. Thank you very much, gentlemen. | 0:46:16 | 0:46:19 | |
-You know, I'm sorry. -I'm not going to go on with this any more. It's... | 0:46:19 | 0:46:23 | |
And there we go. | 0:46:25 | 0:46:26 | |
Yeah, it's quite difficult. | 0:46:44 | 0:46:45 | |
I mean, Mum, you know... The Chough is so much about who she is. | 0:46:45 | 0:46:50 | |
It's, you know, it's sort of like part of her, you know, like...it's like her child. | 0:46:50 | 0:46:54 | |
-Yeah. -You know, and I just think she is finding it very, very difficult to let go, | 0:46:54 | 0:46:58 | |
and in some ways, I don't know whether she can. | 0:46:58 | 0:47:01 | |
The flaw in Elaine, I think she's a genius, what she does, | 0:47:01 | 0:47:04 | |
but the flaw in her is that she won't let go. | 0:47:04 | 0:47:06 | |
You'll have to drag her out kicking and screaming, and thereby lies the problem. | 0:47:06 | 0:47:10 | |
I'm not ready for her to step away you know, but, you know, I think, you know, | 0:47:10 | 0:47:14 | |
we've got to sort of push towards the future as well and towards her, | 0:47:14 | 0:47:18 | |
you know, being able to step away, having the confidence in us... | 0:47:18 | 0:47:21 | |
-Yeah. -..to run this place for her, and for her to be able to sit back and take the money. | 0:47:21 | 0:47:26 | |
So she has to relax the reins a bit, and you guys have to push a little harder. | 0:47:26 | 0:47:30 | |
I mean, I think there's a combination of the two. Yeah? | 0:47:30 | 0:47:33 | |
Yeah, yeah, I think so. I think that's about right. | 0:47:33 | 0:47:36 | |
When someone's cornered, they tend to lash out and they tend to not think the thing through. | 0:47:36 | 0:47:41 | |
If she doesn't, and Louisa turns her back on it and walks away, that's the business gone, for my... | 0:47:41 | 0:47:47 | |
It's all been for nothing, then. | 0:47:47 | 0:47:49 | |
It is a very precious thing, a business that you create. | 0:47:55 | 0:47:59 | |
You nurture it, but there is a time when you've got to realise you've got to let it go. | 0:47:59 | 0:48:03 | |
Um, and I don't think I'm... | 0:48:03 | 0:48:06 | |
I'm not here for the sake of being here, you know. | 0:48:06 | 0:48:09 | |
I've got a life to live, I've got loads of things that I want to do. | 0:48:09 | 0:48:13 | |
'I really feel as though we've just got to...got to hang on here a little bit more...longer.' | 0:48:13 | 0:48:19 | |
'Facing up to issues like this is one of the nightmares of family businesses. | 0:48:24 | 0:48:29 | |
'But getting things out in the open can only have a positive effect. | 0:48:29 | 0:48:34 | |
'As the dust settles, it seems it may just have done the trick. | 0:48:45 | 0:48:49 | |
'Ryan continues to radically improve his breads, | 0:48:49 | 0:48:51 | |
'and in a very welcome turn of events, | 0:48:51 | 0:48:54 | |
'Greg has accepted his limitations | 0:48:54 | 0:48:57 | |
'and called on the help of Ryan's wife Erica to bolster the sales drive.' | 0:48:57 | 0:49:02 | |
'Obviously, through Ryan, I know what's in the products and how they're made. | 0:49:02 | 0:49:06 | |
'Just made more sense.' | 0:49:06 | 0:49:08 | |
Sounds like you two have very interesting pillow talk. | 0:49:08 | 0:49:11 | |
-I know, it's really sad. -There's 10% rye in this one. | 0:49:11 | 0:49:14 | |
All right, well, I'll see you at one o'clock on Monday with all the samples. | 0:49:14 | 0:49:18 | |
OK, cheers, bye. | 0:49:18 | 0:49:20 | |
Darling, brilliant. | 0:49:20 | 0:49:22 | |
God, how... I'm so pleased. | 0:49:22 | 0:49:26 | |
-Well done, thanks. -OK, thanks. -Yeah! | 0:49:26 | 0:49:30 | |
'Finally, movement.' | 0:49:30 | 0:49:32 | |
One phone call and Erica has got an appointment | 0:49:32 | 0:49:36 | |
to show off Ryan's new bread to the head chef of the biggest hotel in Padstow. | 0:49:36 | 0:49:42 | |
Et voila. It's that simple. | 0:49:42 | 0:49:44 | |
'It's not just sales where Greg has sought to make a change. | 0:49:46 | 0:49:50 | |
'He's also come out in support of his sister leading the Chough into the future.' | 0:49:52 | 0:49:56 | |
Problem is, Greg, if she doesn't trust me by now, she's never going to trust me. | 0:49:56 | 0:50:01 | |
I think she's always had more sort of respect for what you've ever done than me and that's always... | 0:50:01 | 0:50:07 | |
how it's always been. | 0:50:07 | 0:50:08 | |
She doesn't trust you, I don't think, in honesty, | 0:50:08 | 0:50:11 | |
to run it, which I think it crazy, cos what I've seen | 0:50:11 | 0:50:15 | |
is that you're more than capable of doing it. | 0:50:15 | 0:50:18 | |
-Cheers. Here's to a much better working relationship. -Working relationship. | 0:50:18 | 0:50:22 | |
'The overall more proactive attitude is heartening. | 0:50:22 | 0:50:26 | |
'It's not just brother and sister that have turned over a new leaf. | 0:50:29 | 0:50:33 | |
'The shop is being entirely refitted. | 0:50:33 | 0:50:36 | |
'And what's more, Greg has finally followed up on the frozen pasty project | 0:50:38 | 0:50:43 | |
'and sent a sample to a major retailer.' | 0:50:43 | 0:50:46 | |
Inside here, ladies and gentlemen... | 0:50:46 | 0:50:49 | |
'The feedback is very encouraging.' | 0:50:49 | 0:50:52 | |
Here's our first batch. | 0:50:52 | 0:50:53 | |
That is our new frozen product, and that, I believe, is the future of the Chough Bakery. | 0:50:58 | 0:51:02 | |
'And the future also holds better off-season profits.' | 0:51:07 | 0:51:10 | |
We've got here steak at 2.50. | 0:51:10 | 0:51:12 | |
'With their new breads and pasties, | 0:51:12 | 0:51:15 | |
'the family can clean up at Christmas fairs by going mobile.' | 0:51:15 | 0:51:19 | |
Lovely, that's £5. Much obliged, sir. I'll just get you some change. | 0:51:19 | 0:51:22 | |
What we need to do, I think, is get a series of these, like this, | 0:51:24 | 0:51:27 | |
and then we must put them in a calendar of events, | 0:51:27 | 0:51:30 | |
so every year we know when that time of the year comes, we're going to do these markets. | 0:51:30 | 0:51:34 | |
And of course, a great deal of markets that take place in Cornwall, the ones we want to do, | 0:51:36 | 0:51:41 | |
'are in the winter when we are having problems, you know, with our cash flow and turnover.' | 0:51:41 | 0:51:45 | |
Would you like to come and try some of our bread? Elaine's famous baps. | 0:51:48 | 0:51:53 | |
You want to hear the buzz down in the shop and up at the bakery, you know. | 0:51:53 | 0:51:58 | |
Hi there, would you like to try some of this? | 0:51:58 | 0:52:01 | |
We have to reinvent ourselves. You can't stay still. | 0:52:01 | 0:52:04 | |
-Thank you very much. That's £5. -Thanks very much. Don't forget your bread. | 0:52:04 | 0:52:08 | |
'It's my last visit to Padstow. I'm here for the bakery's relaunch event. | 0:52:11 | 0:52:16 | |
'The town's first ever Cornish pasty day. | 0:52:16 | 0:52:19 | |
'And I'm here to see the new-look shop for myself. | 0:52:20 | 0:52:24 | |
'First impressions, I'm thrilled. | 0:52:25 | 0:52:27 | |
'The once dreary and messy shop front has been completely transformed. | 0:52:30 | 0:52:35 | |
'It's stylish, harmonious and feels much more like an independent family business. | 0:52:35 | 0:52:40 | |
'And instead of hiding their products away, | 0:52:41 | 0:52:43 | |
'they're now proudly showing them off to the punters of Padstow. | 0:52:43 | 0:52:48 | |
'Inside, the scruffy signs are a thing of the past. | 0:52:51 | 0:52:54 | |
'There's a much more unified theme | 0:52:54 | 0:52:57 | |
'that compliments a selection of far more tempting treats.' | 0:52:57 | 0:53:01 | |
Hi, Alex, how's it going? | 0:53:01 | 0:53:02 | |
It's looking great outside. Are you pleased with it? | 0:53:02 | 0:53:05 | |
It's looking really, really smart. | 0:53:05 | 0:53:07 | |
-It really stands out now. -Yeah. | 0:53:07 | 0:53:09 | |
And it just looks very professional and very slick. | 0:53:09 | 0:53:13 | |
And I think that, you know, now our confectionary range is just so much better. | 0:53:13 | 0:53:18 | |
Oh, good, darling. | 0:53:18 | 0:53:19 | |
Um, you know, she really is... she is a creative chef, | 0:53:19 | 0:53:22 | |
and at last she's out of that pasty kitchen. | 0:53:22 | 0:53:25 | |
-Oh, it's nice, it's a compliment. -You know, it's really coming on. | 0:53:25 | 0:53:28 | |
That's nice. I'm really pleased. Well, I think that this looks... | 0:53:28 | 0:53:32 | |
I mean, there's a big change from when I first walked in here. | 0:53:32 | 0:53:36 | |
I know that there's a long way to go, but I feel very positive | 0:53:36 | 0:53:39 | |
and I just hope that today works as well as it could do. | 0:53:39 | 0:53:43 | |
This is Padstow. Never rains on my parade. | 0:53:43 | 0:53:45 | |
'The sun may be setting on my time with the family, | 0:53:47 | 0:53:49 | |
'but the townsfolk have come out in droves to support this local business. | 0:53:49 | 0:53:54 | |
'And their Cornish pasty day. | 0:53:54 | 0:53:57 | |
'The family have come up trumps, | 0:53:57 | 0:53:59 | |
'laying on Cornish dancing, fancy dress | 0:53:59 | 0:54:03 | |
'and a world exclusive.' | 0:54:03 | 0:54:06 | |
Welcome to Cornwall's first proper pasty crimping competition. | 0:54:06 | 0:54:11 | |
On your marks, get set, go. | 0:54:11 | 0:54:13 | |
Come on, Lou! | 0:54:13 | 0:54:15 | |
'The local community, current customers, potential new ones | 0:54:17 | 0:54:21 | |
'and the press have turned out in force to support the Chough Bakery.' | 0:54:21 | 0:54:26 | |
Ladies and gentlemen, the Fisherman's Friends. | 0:54:26 | 0:54:29 | |
'Even the town's most famous foodie, Rick Stein, who also sells pasties, | 0:54:34 | 0:54:38 | |
'has turned up, clearly checking out the competition.' | 0:54:38 | 0:54:42 | |
-These are... -They're good. | 0:54:42 | 0:54:44 | |
Very good, very good. I'm a bit worried about them, actually. | 0:54:44 | 0:54:47 | |
Ha ha! You are nice. Thanks. It's good that the pasty has now become a protected product as well. | 0:54:47 | 0:54:52 | |
I think it is. It's about time, really. | 0:54:52 | 0:54:55 | |
I think we've been all too slow in this country to sort of claim what's ours. | 0:54:55 | 0:55:00 | |
-I think I'm really very... -So am I. | 0:55:00 | 0:55:02 | |
Pride and satisfaction that finally something like this | 0:55:02 | 0:55:05 | |
has been recognised as unique to a particular part of the country. | 0:55:05 | 0:55:08 | |
Now that you've got to make the pasties in Cornwall, the economics suddenly change, don't they? | 0:55:08 | 0:55:13 | |
-Exactly. That's why it's so important. -Yeah, yeah. | 0:55:13 | 0:55:17 | |
Well, good luck to them, cos they work hard, they really do, actually. | 0:55:17 | 0:55:23 | |
'I hope that the family can boost their profits by selling their pasties all over the country. | 0:55:23 | 0:55:27 | |
'But now it's time for me to bow out gracefully.' | 0:55:27 | 0:55:30 | |
Thanks very much. | 0:55:30 | 0:55:32 | |
You know you can always call Marcus for any advice. | 0:55:32 | 0:55:34 | |
-Yeah, yeah. I will, don't worry. -All right, good. -He's on quick dial. | 0:55:34 | 0:55:38 | |
-Bye. -Bye. See you later. | 0:55:38 | 0:55:39 | |
Thank you, darling, you've been a star. | 0:55:39 | 0:55:42 | |
It's been absolutely superb to have met you. | 0:55:42 | 0:55:44 | |
I think a good healthy debate is good, | 0:55:44 | 0:55:48 | |
-as long as you actually solve something at the end of it. -Yes. | 0:55:48 | 0:55:51 | |
-Thanks for coming down, you're a little star. -Thank you, thanks. | 0:55:51 | 0:55:55 | |
-I don't need to wish you luck, darling. -No. | 0:56:00 | 0:56:03 | |
Cos I think that, you know, ultimately one creates one's own luck. | 0:56:03 | 0:56:08 | |
And you've done it so far. | 0:56:08 | 0:56:09 | |
-I wish the kids luck because I think they will need to pick... -Yes. | 0:56:09 | 0:56:12 | |
-They need to step up a gear. -Yes, definitely. -And, you know... | 0:56:12 | 0:56:15 | |
I think they're on the way, though. I definitely have seen... | 0:56:15 | 0:56:19 | |
-I did. -..a huge change in them. -Good. | 0:56:19 | 0:56:21 | |
-All I can say is thank you, Alex. -So we're parting friends. | 0:56:21 | 0:56:24 | |
Thank you. Absolutely. | 0:56:24 | 0:56:25 | |
-Good. -Absolutely. | 0:56:25 | 0:56:26 | |
-I'm glad. It's been a pleasure. -It's been a pleasure for us. | 0:56:26 | 0:56:29 | |
What can I say? | 0:56:31 | 0:56:32 | |
This has not been the easiest job I've ever done. | 0:56:32 | 0:56:35 | |
They're quite a difficult family and it was quite a big challenge. | 0:56:35 | 0:56:39 | |
However, I do feel that they've set off well down the path I laid down for them. | 0:56:39 | 0:56:44 | |
They've definitely got a lot of potential. | 0:56:44 | 0:56:46 | |
The future's in their hands. | 0:56:46 | 0:56:48 | |
# Hooray and up she rises Hooray and up she rises Early in the morning. # | 0:56:48 | 0:56:57 | |
APPLAUSE | 0:56:57 | 0:57:01 | |
'Two months on and the shop and their products look great.' | 0:57:06 | 0:57:10 | |
I think it's amazing that Alex has shown us | 0:57:10 | 0:57:13 | |
what we can achieve in such a small amount of time. | 0:57:13 | 0:57:15 | |
We've improved our products no end. | 0:57:15 | 0:57:18 | |
'They're actually becoming artisans. They're getting pride in what they're producing.' | 0:57:18 | 0:57:23 | |
I think it was the sort of, I don't know, it's the kick up the butt that we needed, maybe. | 0:57:23 | 0:57:28 | |
'So the shop's in shape, | 0:57:28 | 0:57:30 | |
'but is Elaine going to retire and hand over power?' | 0:57:30 | 0:57:33 | |
-Hey, that's not bad. -It's looking nice, innit? -Almost symmetry. -Almost. -Almost, yeah. | 0:57:33 | 0:57:38 | |
It's never going to be an easy situation between Louisa and myself. | 0:57:38 | 0:57:42 | |
At the end of the day, we are actually singing from the same hymn sheet, | 0:57:42 | 0:57:45 | |
but different verses. | 0:57:45 | 0:57:47 | |
Both of us have got to learn to respect each other. | 0:57:47 | 0:57:50 | |
'She's got a lot more confidence in me, Ryan and Greg.' | 0:57:50 | 0:57:53 | |
'I've got faith now. It's going to be all right.' | 0:57:53 | 0:57:57 | |
I can see a light at the end of the tunnel. | 0:57:57 | 0:58:01 | |
Subtitles by Red Bee Media Ltd | 0:58:20 | 0:58:23 |