I'm a Pop Star! Pop Life


I'm a Pop Star!

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SCREAMING AND CHEERING

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Forget the boy bands standing there prettily in a row.

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Who needs girl groups and their synchronised swaying?

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Isn't pop in its purest form all about the solo star?

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Those objects of our obsession, fantasy and desire.

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Men and women who often don't need a surname

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but who always need to be seen and heard.

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I'm egotistical, I'm vain and you have to be vain to be a pop star.

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Ego is essential. I think to do anything, ego is essential.

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You can't really impose yourself on other people

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unless you think what you've got is worth offering.

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'Just amazing experience when you're on stage,

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'16,000 people going crazy, and even though the band's behind you,'

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you know they're not really there for the band, they've all come to see you.

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SCREAMING

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'All performers are needy. They're lying if they say they're not.'

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It's "love me", you know. It's Sally Field at the Oscars.

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You know, "You like me, you really like me!" It's that...

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That's what every performer wants, you know.

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# Talk about pop music

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# Talk about pop music

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-# Shoobie-doobie do-wop

-# It's all around you

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-# Pop-pop shoo-wop

-# I wanna surround you

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-# Shoobie-doobie do-wop

-# It's all around you

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-# Pop-pop shoo-wop

-# Hey!

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# New York, London, Paris, Munich

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# Everybody talk about pop music! #

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SCREAMING

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MUSIC: "I Can't Get You Out Of My Head" by Kylie Minogue

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This time it's all about the men and women who go it alone armed with just a microphone,

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some songs and an unquenchable desire to be pop top dog.

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Their fans may scream and swoon but that's not enough for pop's leading lights.

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You know it's new number one time now...

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OK, he's number one again!

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Still at number one for the third week running,

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it's Cliff and We Don't Talk Any More.

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For many, a career in pop is a constant unashamed search

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for concrete proof that they are the best loved,

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the most listened to, in short, the number one.

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# Used to think that life was sweet

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# Used to think we were so complete

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# I can't believe you'd throw it away... #

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'If you make records, the only reason is to be number one. That's what you aim at.'

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I've never heard of anybody that's made a record that's thinking,

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"I just want to get to number 30." It's a waste of time, don't do it!

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If you have a number seven, you're kind of on the periphery

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and kind of like, "Who's that? Hmm. Whatever."

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If you have a number one, it's just different.

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You become...the double-page spread in The Sun, you see.

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'My first single that I put out in the UK went to number 87.'

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And that didn't feel so good! Didn't feel very good at all!

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It was only my second single that went, you know, much higher,

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went to number one but you know, 87 sucked!

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'I know I'm achieving. When you're number one in the charts, no-one can actually tell you anything.'

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At that time, you're dominating things right now,

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and three in a row, your album, come on.

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# Cos, baby, it's you... #

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So where does it comes from,

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this brazen desire to be the centre of attention?

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To be feted as something special. To be a bigger big noise than all the other big noises.

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Is it something a pop star picks up on the job

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or is this craving for attention a trait they are born with?

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Pay attention, everyone, please.

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# We are young

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# We run green

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# Keep our teeth nice and clean... #

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And from a young age, I'd say about six.

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Five or six is when I knew what I wanted to do was sing and perform.

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'I remember a talent show in the community centre'

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when I was very young and me and my friend,

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we did body-popping or breakdancing and it was terrible.

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I did a lot of that. I was always chancing my arm, trying to get myself out there.

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I was always a bit of a show-off. I did like to be the centre of attention.

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I was in the Carp Drama Group in Ipswich.

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They're still talking about my Tweedledum.

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I got the bug to perform the very, very, very first time

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I heard a Michael Jackson track.

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I knew that moment at six years old that I was going to be on stage.

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MUSIC: "Smooth Criminal" by Michael Jackson

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But it's not just born show-offs that are lured to the limelight.

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The need to be the centre of attention can stem from something deeper.

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I wasn't academically as bright as some of the other boys.

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Self-esteem was low.

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Soon as I got a ukulele in my hand,

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and soon as I started singing to people, I felt good.

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# She ran underneath the table You could see she was unable... #

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My mum and dad divorced when I was very young and that had quite an effect on me in terms of,

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"Where am I going to get the attention from?" Who and how and the rest of it.

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And I think that kind of...

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blossomed into being an egomaniac wanting to be on a stage.

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# By the look in your eye... #

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And for some, being centre-stage is about proving something.

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'I was shy because I had a stutter'

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that was so bad I used to have time off of junior school

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to go to therapy.

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# Don't you know that

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# I'm the type of man

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# Who is always on the roam... #

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'And I think part of me being a musician'

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was almost...

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"I've got to beat this."

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# That's my home... #

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'Instead of hiding away from it,'

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I'm going to get up on the stage and, erm...

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..and go, "Look at me," instead of hiding behind people...

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# Yeah, that's my home... #

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..to conquer that fear.

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APPLAUSE

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-What an actor, our Tommy.

-Oh, they were all good!

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MUSIC: "Crazy In Love" by Beyonce

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But whatever might be driving their dream,

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in the pop pantheon, there is a definite pecking order

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and broadly speaking, you can divide pop stars into two categories.

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I think there's two types of pop stars. You have the generals...

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..Beyonce, Kylie.

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Often generals are female, interestingly enough.

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The people who seem to be in charge.

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And they know what they're about.

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# O-oh, o-oh, o-oh, oh-no-no

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# O-oh, o-oh, o-oh, oh-no-no... #

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And then there's kind of the footsoldiers...

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The sort of journeymen, perfectly nice.

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Give them a nice song, they'll sing it brilliantly. That's fabulous.

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MUSIC: "Sweet Dreams" by Eurythmics

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Not every pop star can be a Kylie or a Beyonce plotting their next moves

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with the ice-cool instincts of a chess grandmaster.

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Many humbler souls are content for someone else

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to drive their career trajectory towards the heights.

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Usually that means finding a man with a plan, a Brian Epstein,

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an Andrew Loog Oldham, a Larry Palms.

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A kind of surrogate father figure with the nous and experience

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to turn cute but raw talent into something that will sell.

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But that means a grooming process,

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the smoothing of rough edges. Accentuation of good points,

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air-brushing of bad ones.

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And behind the scenes driving it all are these arch manipulators,

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creating and controlling their product,

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turning pop pipe dreams into reality.

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Nowadays, we see the star-making process,

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played out for our entertainment on prime-time TV.

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Fantastic! You are a big, big star!

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# Bend me, shake me

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# Anyway you want me

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# You got the power to turn on the light... #

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Morning, PWL?

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But the pop puppet-masters were once far more elusive figures,

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going about their business squirreled away in self-styled hit factories.

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Like this '80s hit-making trio in day-glo day-wear,

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whose public face was an outspoken ex-DJ from the Midlands

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with a pragmatic pop philosophy.

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Pop music is manufactured.

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It's manufactured by people that make money from it.

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Whether it be Frank Sinatra,

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whether it be Led Zeppelin,

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whether it be the Beatles or anybody,

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somebody has to market it and put it together.

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Nobody walks into a record company with a guitar and says,

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"Here, cop this, give us a million pounds!"

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Sorry, it don't work like that!

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Somebody's got to say, "Hey, play me that song again. Good little song, that.

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"Nip in here, just sign this contract,

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"put tight jeans on, get your hair cut.

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"Let's nip out and sell a few million records."

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One of Pete Waterman's first pop proteges didn't walk in off the street.

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He was already working there...

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as a tea boy.

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It was like a mini Motown, if you like.

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Unfortunately, without Marvin Gaye and Stevie Wonder and the rest!

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But the idea that, you know, they wrote, produced in-house,

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same people making those records day in, day out,

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it was a style, it was a thing, and we as the artist,

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I don't think we were artists, if I'm honest. I don't think we were.

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But when it came to making an actual record,

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sometimes they did it at lightning speed.

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Joining Rick on the production line was a blonde surfer boy off the telly

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whose wholesome Aussie charm made him perfect teen-idol material.

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Everybody thought they knew Jason Donovan.

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You watched him as you had your tea every day.

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I think the natural progression was, can you sing?

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Great, let's put out a song.

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You were literally booked into a studio in an afternoon.

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You would go in, late morning.

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They usually hadn't got the song together.

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There was some chord progressions.

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We're out of that key into another key.

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They would hum you the melody,

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give you some lyrics that they'd been working on,

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and literally you'd go in and do the chorus,

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then you'd probably go and wait in the room outside,

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and they would work on a verse.

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Come back in, 10 minutes later, and there's your song.

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# Too many broken hearts in the world

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# There's too many dreams can be broken in two... #

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It just was perfect, perfect.

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Teenage Jason Donovan, you know.

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Then they put him on a horse in the sunshine in Australia, with a guitar.

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It was like, ker-ching, thank you very much. All over.

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There's almost complete disregard for artistry, which I quite like.

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It's quite blatant, going, here's a singer, here's a song,

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sing it, clear off.

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And it's number one.

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# Too many broken hearts in the world. #

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Harnessing Jason's special kind of ordinariness worked a treat,

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and four UK number ones followed.

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The boy from Ramsey Street had become a young pop god,

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and the girls couldn't get enough of him.

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I think the funniest thing from a public thing was Rick Sky,

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who was the Daily Mirror entertainment show business correspondent,

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said, "Would you blow into this jar?",

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and we're talking air here of course.

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And he captured my breath.

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That was a sort of a competition to win my breath,

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and that went down huge.

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It's quite a smart idea, because you could just duplicate it,

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run around and get some air and put "Jason's Breath" on it,

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and away you go.

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OK, come and get it, it's Oh Boy!

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But Stock, Aitken and Waterman didn't invent the idea of the all-controlling Svengali.

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Rewind three decades to the end of the '50s,

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and British pop's Year Zero.

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Calling the pop shots then was Jack Good.

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A TV producer who mapped out the moves of the boy wonders

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on his Saturday night TV screen fest,

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with a forensic attention to detail.

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He moulded every one of us.

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He was like a director of a movie.

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He was a big help to me.

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He said, "Look, I want you on the show,

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"but you have to cut your sideburns off.

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"You've got to get rid of that guitar. You look a bit like Elvis,

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"and I don't think that's good.

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"Elvis is Elvis, you've got to be you."

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# Turn me loose

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# Turn me loose, I say

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# This is the first time I ever felt this way..."

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My natural performance was just to stand, and every now and then,

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try to be like Elvis, and go, "Uh-huh-huh."

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# So turn me loose. #

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On certain lines he would say,

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"When you sing this line, you're going to look up at the camera."

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# Turn me loose, turn me loose... #

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"OK, then you turn, turn round, and grab your arm like this."

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He kind of knew, better than I did really,

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what it was that would turn people on,

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and he was absolutely right,

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and I've been doing this for the rest of my life.

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Obediently carrying out a skilfully drawn up plan worked for Cliff,

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but can the desire to please go too far?

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When kids' TV was king,

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plugging a record often involved some prime time public humiliation.

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My record company will kill me. I've got my album here, my new single.

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-You look a lot younger on that.

-Oh, shut up!

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This game is called "Pin the sting on the bee".

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Here comes the bee.

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I'm not playing this game! Forget it. I came here to promote my record.

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But is the price a pop star has to pay sometimes too much?

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The fantastic Gary Numan!

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Oh, God!

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If I could have dug a hole and put myself in it, I would have done it.

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I hated that. I was so glad when that side of it was finished.

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Which is the best football team?

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-My best what?

-Football team.

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I don't like football really, but I used to go and see Chelsea.

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Oh...

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It was rubbish. Utterly rubbish.

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One of pop's officer class, Adam Ant,

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was a man with 20-20 career vision, and for him the maths were clear.

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If sacrificing dignity meant more records sold, that was a fair swap.

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If you wanted to sell a record and get in the charts,

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then you had to go on kids' shows.

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Thank you for coming in to see us. Oh no, the Flinger!

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This is terrible. It's supposed to be Christmas, goodwill to men.

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You can't do that to Adam!

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So I thought, well, don't have any snobbery about it,

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so I basically just went for broke.

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I've never met this chap before.

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This is Gordon. He's a great fan of yours. He has his plaster on.

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Yeah, I like Gordon, he's all right.

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He's one of the most interesting people I've met lately.

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-Oh, thanks a lot!

-No, I'm sorry.

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No, we all know that. We all know where we stand, Adam.

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I remember putting on a chicken suit on the Big Breakfast back in the day.

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That was probably the most ridiculous thing I've ever done.

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It was pretty embarrassing!

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But whether a pop star is just following orders,

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or in control of their destiny,

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there won't be any TV invitations to dress like a chicken, or chat with a talking sock

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unless there is a fantastic song to perform at the end of it.

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But what makes a great pop song great?

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It's got to be really sexy, subversive, stylish and humorous.

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It has to be a little feisty.

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I think all big pop songs have a little sass with them.

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It needs to be able to be whistled by the window cleaner.

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You want something that makes a good ring tone.

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Hello?

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But if many aspects of a star's career can be plotted out

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with meticulous efficiency,

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what about the all-important song?

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Can that be manufactured to order?

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A good pop song has to have intro, verse, chorus, verse, chorus.

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Verse, pre-chorus, chorus.

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Verse, pre-chorus, chorus, chorus.

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Verse, bridge, chorus or verse, B section, whatever.

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Guitar solo, middle eight.

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A verse, a bridge.

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The bit that tells you the chorus is coming,

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gets you a little bit more excited.

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The verse is just as catchy as the chorus.

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You do it all again.

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And pretty much every popular song now is in that formula.

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Can it really be as simple as that?

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Or is there a kind of synergy that happens with a truly great pop song?

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A mysterious alchemy, creating something special and unquantifiable.

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THUNDER

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MUSIC: "Billie Jean" by Michael Jackson

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There's just something about the magic of three and a half minutes.

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MUSIC: "Can't Get You Out Of My Head" by Kylie Minogue

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It feels like someone is telling you what's wrong with your life or good about it,

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and so you get very close to it very quickly.

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MUSIC: "Baby One More Time" by Britney Spears

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You know where you are, what you've been thinking,

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there's an emotional journey.

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MUSIC: "Faith" by George Michael

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One song can actually shift or change

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the way somebody actually feels or thinks.

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That's incredible.

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MUSIC: "Millennium" by Robbie Williams

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When you get a good performance and a magical song,

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and you put them together,

0:18:070:18:09

and you have something that did not exist before,

0:18:090:18:12

it's absolutely magical.

0:18:120:18:14

MUSIC: "Millennium" by Robbie Williams

0:18:140:18:18

-Wasn't that a delightful tune?

-Yes.

0:18:230:18:25

I enjoyed it more than anything I've heard for a long time.

0:18:250:18:29

Brilliant, catchy songs are a massive part of the story.

0:18:300:18:34

But not the whole story.

0:18:340:18:37

A great pop star doesn't just seduce the ear.

0:18:370:18:39

MUSIC: "U Got The Look" by Prince

0:18:390:18:43

Image is vital.

0:18:440:18:47

You need decent songs, as well, but every pop icon has a look.

0:18:470:18:53

It's the thing that marks you out and identifies you,

0:18:530:18:56

it gives what you do an immediacy.

0:18:560:18:59

MUSIC: "Physical (You're So)" by Adam & The Ants

0:18:590:19:03

Getting the image right did the trick for Adam Ant,

0:19:030:19:06

propelling him from also-ran punk footsoldier to global star.

0:19:060:19:10

And it all stemmed from advice received from

0:19:110:19:14

one of music's greatest svengalis.

0:19:140:19:16

When I met Malcolm McLaren,

0:19:160:19:17

he basically said, "This cult thing's fine,

0:19:170:19:20

"but you look all right and you've got muscles.

0:19:200:19:22

"Now get on with it, and it's got to be your face on the cover."

0:19:220:19:25

That was a big help.

0:19:250:19:26

With a new-found belief in the importance of image,

0:19:290:19:32

like a punk ugly duckling,

0:19:320:19:34

Adam set about turning himself into a pop swan.

0:19:340:19:37

This was a star bursting with ideas.

0:19:370:19:40

He had complete control of his image.

0:19:400:19:42

He dictated it, he invented it.

0:19:420:19:45

He basically brought in a kind of dress-up aesthetic.

0:19:450:19:50

# Well I'm standing here looking at you... #

0:19:500:19:53

Adam's first visual volley across the bows of the charts

0:19:530:19:57

was the dragoon/Apache.

0:19:570:19:59

I think when people saw me

0:20:020:20:03

on Top Of The Pops with the stripe

0:20:030:20:06

and all of the military costumes, they would have assumed that

0:20:060:20:09

I just dreamt that up and put it on, and I didn't.

0:20:090:20:12

# So try another flavour

0:20:120:20:14

# Antmusic

0:20:140:20:16

# Antmusic... #

0:20:170:20:19

There's really the Apache war stripe,

0:20:190:20:22

cos I was declaring war on everybody,

0:20:220:20:25

cos I thought that everyone had been...

0:20:250:20:27

I mean, they hated Adam and the Ants, everyone hated us.

0:20:270:20:30

We couldn't get arrested. And we were good.

0:20:300:20:32

# Stand and deliver! #

0:20:320:20:34

New for spring 1981 came Adam's yodelling Dick Turpin.

0:20:340:20:39

# I'm the dandy highwayman who you're too scared to mention

0:20:420:20:45

# I spend my cash on looking flash and grabbing your attention... #

0:20:450:20:49

It was a great example, I guess, of being able to market a pop star

0:20:490:20:52

with just a few signifiers that everyone could copy and be part of.

0:20:520:20:56

One, and...go.

0:20:560:20:57

Money!

0:20:570:20:59

Great.

0:20:590:21:01

-Bit of a transformation from yesterday.

-It is.

0:21:010:21:04

Hard on the heels of the dandy highwayman

0:21:040:21:06

came a flit into the world of the fairy tale,

0:21:060:21:08

and a new image that came complete with its own dance.

0:21:080:21:11

1, 2, 3, 4,

0:21:110:21:14

5, 6, 7, 8...

0:21:140:21:17

I wanted to come out with a dance craze called the Prince Charming.

0:21:170:21:22

# Don't you ever

0:21:220:21:23

# Don't you ever

0:21:230:21:25

# Lower yourself... #

0:21:250:21:26

I literally sat down and thought, "What haven't I done that I can do?

0:21:260:21:30

"I wonder what they'll fall for next?"

0:21:300:21:33

And they did.

0:21:330:21:36

# Prince Charming

0:21:360:21:37

# Prince Charming

0:21:370:21:39

# Ridicule is nothing to be scared of

0:21:390:21:42

# Prince Charming... #

0:21:420:21:43

It's one of the great pop truths.

0:21:430:21:46

Getting the image right can take a star to another level.

0:21:460:21:49

Think of Bowie's red flash,

0:21:490:21:51

Jackson's white glove,

0:21:510:21:54

Kylie's hot pants.

0:21:540:21:56

But these days, finding the defining look needn't be about dressing up.

0:21:560:22:00

On the day of the video shoot they styled me, and I said,

0:22:000:22:04

"Can I take my shirt off for one of the shots?"

0:22:040:22:07

"Well, it doesn't really, it's not really the kind of thing that we do,

0:22:070:22:10

"but, you know, whatever."

0:22:100:22:12

I said, "Please?"

0:22:120:22:13

# Girl, when I look at you

0:22:130:22:15

# Oh, I fall in love... #

0:22:150:22:18

"We didn't know you worked out."

0:22:180:22:20

I was like, "Yeah. I want to do

0:22:200:22:22

"what Jean Claude Van Damme does, but do it in music."

0:22:220:22:25

# Oh-h-h, mysterious girl... #

0:22:250:22:29

I had abs to die for at that time!

0:22:290:22:31

They're not like that now.

0:22:310:22:33

But I had proper abs. And that was it, and that became my signature.

0:22:330:22:38

# My love says the sweetest things

0:22:380:22:43

# Everyone who knows him tells me that he brings me true loving... #

0:22:430:22:50

For Dagenham diva Sandie Shaw,

0:22:500:22:53

a pop star from perhaps a more innocent age,

0:22:530:22:55

the visual gimmick was to expose another body part.

0:22:550:22:59

In my first record session, I just naturally took my shoes off

0:22:590:23:03

when I was singing, because that's what you do at home,

0:23:030:23:06

and I felt comfortable like that.

0:23:060:23:08

And somebody up there in the box listening said,

0:23:080:23:10

"She sounds much better with her shoes off.

0:23:100:23:13

"It's something to do with the carpet on the floor."

0:23:130:23:15

So they encouraged me to continue singing like that.

0:23:150:23:19

# How can you tell if somebody loves you?

0:23:190:23:21

# How do you know they mean it? #

0:23:210:23:23

And I can't see very well.

0:23:230:23:26

When I started going on telly,

0:23:260:23:28

I knew I'd fall off the end of the rostrum

0:23:280:23:30

if I couldn't actually feel my way with my feet.

0:23:300:23:33

And then other things built in on it.

0:23:350:23:37

Like, Italians sort of called me the Barefoot Contessa,

0:23:370:23:40

because it fitted into their image of sexy women in the kitchen,

0:23:400:23:45

and also the Cinderella thing, you know,

0:23:450:23:48

rags to riches and all that stuff.

0:23:480:23:50

And it just captured people's thoughts.

0:23:500:23:53

Sometimes elements of a star's image can arrive by happy accident.

0:23:590:24:05

When Gary Numan crash-landed into the late '70s charts,

0:24:050:24:08

this pallid, po-faced android seemed like a new kind of pop star,

0:24:080:24:13

one whose image was adroitly fashioned as a response

0:24:130:24:16

to late 20th century alienation,

0:24:160:24:18

reflecting the blank despair of post-industrial Britain.

0:24:180:24:22

Well, actually, no.

0:24:220:24:23

The make-up thing was a little bit of my bad skin at the time,

0:24:250:24:29

so when I did TV for the first time,

0:24:290:24:31

they put loads of panstick on it to cover it up.

0:24:310:24:34

# Here in my car I feel safest of all

0:24:340:24:37

# I can lock all my doors

0:24:370:24:39

# It's the only way to live

0:24:390:24:41

# In cars... #

0:24:410:24:43

I thought, "That looks all right." But it made my eyes look pasty,

0:24:430:24:47

so I put loads of eye make-up on as well to make them stand out.

0:24:470:24:50

# It keeps me stable for days in cars... #

0:24:500:24:54

The not-smiling thing, I didn't smile to start with,

0:24:570:24:59

because I was conscious of my teeth.

0:24:590:25:01

And you read reviews of your Top Of The Pops performance,

0:25:010:25:04

and they're talking about this

0:25:040:25:06

"non-smiling android" sort of person.

0:25:060:25:08

You read this and you think,

0:25:080:25:09

"Well, that's...it's working, in a way that I didn't expect it to."

0:25:090:25:13

Even if Gary Numan may have stumbled on part of his look,

0:25:140:25:18

he was a star who came to the pop table with a game plan

0:25:180:25:21

for both music and image.

0:25:210:25:23

But what happens when a likeable but less image-conscious

0:25:230:25:27

pop foot soldier is left to his own devices, sartorially speaking?

0:25:270:25:30

Hi, I'm Rick Astley. I've come to go on Top Of The Pops.

0:25:320:25:34

I wish somebody had styled me. I wish they had, believe me.

0:25:340:25:37

That was the other crazy thing - the day I found out

0:25:370:25:40

I was going to be on Top Of The Pops -

0:25:400:25:42

believe me, in my day, Top Of The Pops was it.

0:25:420:25:45

You get this call saying,

0:25:450:25:46

"You have to come back to London tomorrow.

0:25:460:25:49

"They're shooting Top Of The Pops and you're on it."

0:25:490:25:51

I'm like, "Surely this doesn't happen like this.

0:25:510:25:55

"Surely someone says, 'We're going to have a meeting.

0:25:550:25:58

"'What's this fella going to wear on Top Of The Pops?

0:25:580:26:00

"'How are we going to do it?'"

0:26:000:26:03

and I'm going...

0:26:030:26:04

"Right. Should I go to Manchester on the way down?

0:26:050:26:07

"Cos at least I know some of the shops in Manchester."

0:26:070:26:10

And that's what I did.

0:26:120:26:13

I bought myself a jacket and went to Top Of The Pops.

0:26:130:26:17

"Off you go, then, son. There's the mic.

0:26:170:26:20

"You shuffle about like a good 'un."

0:26:200:26:22

And that's what I did.

0:26:220:26:23

# Never going to give you up

0:26:230:26:25

# Never going to let you down

0:26:250:26:28

# Never going to run around and desert you... #

0:26:280:26:32

Inadvertent it may have been,

0:26:320:26:34

but Rick Astley's anti-image image worked.

0:26:340:26:37

He topped the charts in 25 countries

0:26:370:26:39

and even made it big in America,

0:26:390:26:42

which makes him walking proof in an off-the-peg blazer

0:26:420:26:45

that chart-topping popstars don't have to be

0:26:450:26:48

otherworldly beings beamed down from Planet Weirdo.

0:26:480:26:51

Sometimes, the boy next door can win the spoils.

0:26:510:26:54

He seemed so sweet and, yeah,

0:26:540:26:56

a little bit, sort of, rubbishly dressed.

0:26:560:26:59

He obviously didn't have a stylist,

0:26:590:27:01

and looked like he picked his own clothes out, and everyone thought,

0:27:010:27:05

"Oh, I'd like to pick your clothes out for you, Rick.

0:27:050:27:07

"I'll take you shopping. And then for tea,

0:27:070:27:09

"and then see where it leads after that!"

0:27:090:27:11

Rick followed his instincts

0:27:110:27:14

without an army of stylists with mood boards and meetings.

0:27:140:27:17

Can you just wait a minute?

0:27:170:27:19

There are special things for each of you.

0:27:190:27:21

But long before The X Factor, some stars were happy to be

0:27:210:27:25

a blank canvas for the ideas of others.

0:27:250:27:28

The record company,

0:27:280:27:29

because I was completely clueless,

0:27:290:27:31

employ the services of a stylist, and you think,

0:27:310:27:35

"OK, so this stylist must know what they're doing,

0:27:350:27:39

"cos they're being paid huge quantities of money

0:27:390:27:41

"by the record company. They know what they're doing,

0:27:410:27:44

"therefore, I must look great!"

0:27:440:27:47

# Wouldn't it be good to be in your shoes? #

0:27:470:27:51

'In my fingerless gloves and ridiculous neck garment. You know?'

0:27:510:27:55

I must look absolutely the business.

0:27:550:27:57

# Wouldn't it be good if we could wish ourselves away? #

0:27:570:28:02

'You're surrounded by people'

0:28:020:28:04

who just think they know better about everything.

0:28:040:28:07

# Wouldn't it be good to be on your side? #

0:28:070:28:11

The image is in place, even if it is Luke Skywalker meets Albert Steptoe.

0:28:110:28:16

The signature song has been written, and pop magic happens.

0:28:160:28:20

A new star has been born and sits in state on top of the pop pile.

0:28:230:28:27

But sometimes,

0:28:270:28:28

that magical topping-the-charts moment doesn't quite happen

0:28:280:28:32

the way it had done in the new star's dreams.

0:28:320:28:37

When my record first went to number one,

0:28:370:28:39

I was in a pub in Richmond.

0:28:390:28:42

I had been told it was going to chart

0:28:430:28:46

and I didn't really know where it was going to fall.

0:28:460:28:49

So we went to the barmaid and we said,

0:28:490:28:51

"Please could you turn on the radio?

0:28:510:28:53

"I'm a musician and I've got a song and it's going to be on Radio 1

0:28:530:28:58

"and I really need to hear what's going on.

0:28:580:29:00

"Can you turn on the radio?"

0:29:000:29:01

She was like, "No.

0:29:010:29:02

"The clients in here don't like listening to the radio."

0:29:020:29:05

I was like, "OK, fine."

0:29:050:29:06

So a friend of mine managed to buy a radio.

0:29:060:29:10

We plugged it in at our table and listened quietly.

0:29:100:29:13

Finally it got to my song,

0:29:130:29:14

and we turned it up, and we blasted it.

0:29:140:29:18

And they'd said, "And this week's number one is Mika,

0:29:180:29:21

"and it was with Grace Kelly, and here's the song."

0:29:210:29:24

# I could be brown, I could be blue

0:29:240:29:26

# I could be violet sky

0:29:260:29:28

# I could be hurtful, I could be purple

0:29:280:29:30

# I could be anything you like... #

0:29:300:29:32

And we just started screaming like maniacs.

0:29:320:29:34

Our beers went all over the floor. I jumped on the table.

0:29:340:29:37

It was literally like something from a movie.

0:29:370:29:39

# I could be brown, I could be blue

0:29:390:29:42

# I could be violet sky

0:29:420:29:43

# I could be hurtful, I could be purple

0:29:430:29:46

# I could be anything you like

0:29:460:29:48

# Gotta be green, gotta be mean

0:29:480:29:50

# Gotta be everything more... #

0:29:500:29:52

The barmaid walks up and she goes, "Right, you lot, out."

0:29:520:29:55

We were chucked out within 30 seconds.

0:29:550:29:58

Radio in hand.

0:29:580:29:59

It was such an anti-climax.

0:30:000:30:03

Humphrey, we're leaving.

0:30:040:30:06

Ker-ching!

0:30:060:30:07

Savouring that special moment can be harder than it looks...

0:30:070:30:11

MUSIC: "Friends Are Electric" by Gary Numan

0:30:110:30:15

..especially if a debut hit makes a lightning ascent to the top.

0:30:150:30:18

'I done absolutely nothing',

0:30:180:30:20

I had a tiny little label,

0:30:200:30:22

then, within two weeks after that,

0:30:220:30:24

two or three weeks, I was number one...everywhere.

0:30:240:30:27

I used to describe it as such

0:30:270:30:29

that if you were standing in the train station,

0:30:290:30:32

waiting for your train to come through,

0:30:320:30:35

and then this huge monster great express train comes through

0:30:350:30:38

and you put your hand out and you grab it and you hang on...

0:30:380:30:42

And you're whisked off and everything's a blur and frightening,

0:30:420:30:45

scary, you got no idea what's going on,

0:30:450:30:47

and you're on the outside and you can see in.

0:30:470:30:50

You can see people walking about.

0:30:500:30:51

You can't really get to them or touch them

0:30:510:30:55

and you're just hanging on and hanging on

0:30:550:30:57

and you know you're going to fall off and then you do...

0:30:570:31:01

SCREAMING

0:31:010:31:04

..you find yourself in the middle of nowhere.

0:31:040:31:07

And it's been unbelievably exciting...

0:31:070:31:09

and the most scary thing that's ever happened in your life.

0:31:090:31:12

But reaching the top doesn't have to be so traumatic.

0:31:160:31:19

For others, scaling the pop summit is the moment

0:31:190:31:22

their life has been building towards.

0:31:220:31:25

SCREAMING

0:31:250:31:28

You're top of the charts. Everyone, you're the top, top.

0:31:370:31:39

No-one can, you're looking down, from the top.

0:31:390:31:43

The smile, on my face... It was, I tried to be cool.

0:31:430:31:48

But this was like a Cheshire cat. I could not stop smiling.

0:31:500:31:53

CHEERING AND APPLAUSE

0:31:530:31:55

Having my first number one was probably up there

0:31:580:32:00

in one of the great days of my life.

0:32:000:32:02

Having not had a number one for 25, 30 years,

0:32:020:32:05

I know how special that moment is now.

0:32:050:32:09

It's great, sitting in the back of a cab and I can say, "Here's my number one album.

0:32:090:32:13

"My number one song". It's great.

0:32:130:32:16

THUNDER CLAP

0:32:160:32:18

The combination of fabulous popstar and stupendous song is a heady mix,

0:32:190:32:25

producing a kind of perfect storm.

0:32:250:32:27

At its epicentre, the popstar, glowing from its core,

0:32:290:32:32

cocooned in a special, magical world.

0:32:320:32:35

# If you are what you say you are, a superstar...#

0:32:350:32:41

'You have to not get too caught up in the hype of it'

0:32:410:32:46

and believe too much in it, because what happens is that you think

0:32:460:32:50

you're the hottest thing out there.

0:32:500:32:53

The women being into you, definitely good for the ego. I'm not going to lie.

0:32:530:32:57

It makes you feel like you're on the top of the world.

0:32:570:33:00

'It was girls, girls and girls and I admit that', you know,

0:33:000:33:05

back in the late '90s. I was terrible.

0:33:050:33:09

Dad never wanted me to get in the industry,

0:33:090:33:12

and Mum, they said, "It's very bad, it's sex, drugs and rock and roll."

0:33:120:33:17

I said, "Dad, I don't like rock and roll and I don't like drugs."

0:33:170:33:21

'You definitely lose your perspective',

0:33:210:33:23

because you don't live a normal life, you never pay for anything.

0:33:230:33:27

I've been in thousands of hotels all around the world,

0:33:270:33:30

eaten in some of the best restaurants in the world and never even seen the bill.

0:33:300:33:34

# And the sexy lady next to you, you come too...#

0:33:340:33:38

The one thing being a popstar did give me was cash.

0:33:380:33:40

And there is a currency with fame

0:33:400:33:44

that allows you to walk through doors that... It's a club.

0:33:440:33:48

The walk through doors that not many other people can walk through.

0:33:480:33:53

When a megastar takes up residence in the exclusive popstar bubble,

0:33:530:33:57

the rules that govern the rest of us no longer apply.

0:33:570:34:00

And previously closed doors swing open.

0:34:000:34:04

'I get a call from Kanye West and he says to me'

0:34:040:34:07

that we're going to go and see some art.

0:34:070:34:10

So I went and we get into this little van - me, him and one other guy

0:34:120:34:17

and we go to the Southbank

0:34:170:34:19

and we get into the back side of the Tate Modern.

0:34:190:34:22

They had opened the Tate Modern for an extra hour

0:34:220:34:26

for him to walk around.

0:34:260:34:28

Me and one other person, just to look at some of the exhibitions.

0:34:280:34:33

# We are not what you think we are

0:34:330:34:37

# We are golden, we are golden... #

0:34:370:34:40

This is like a joke. You get to see the Tate Modern on your own.

0:34:400:34:44

And things like that, to me, are, are pretty amazing.

0:34:440:34:49

# Does that make me crazy...? #

0:34:490:34:52

But can the pampered popstar start to lose perspective,

0:34:520:34:55

in a world without rules and where everything's free?

0:34:550:34:59

# Does that make me crazy...? #

0:34:590:35:01

In the rock'n'roll sphere, the traditional reaction is to

0:35:010:35:04

go on a wrecking spree and forget the consequences.

0:35:040:35:09

But in the pop world, the folks are a bit more polite.

0:35:090:35:12

You've got a little vibe going on here, haven't you?! Right...

0:35:120:35:16

If you're a rock star, you can let off steam

0:35:160:35:18

by throwing tellies out of windows or going on drug binges -

0:35:180:35:22

there's a lot of options open to you.

0:35:220:35:25

Whereas for popstars, you just look like a toddler having a tantrum.

0:35:250:35:29

They can't behave as rock stars, they can't do the things they do,

0:35:330:35:36

and I think that frustrates them to a great degree.

0:35:360:35:39

I used to do things like, I'd tear the curtains down in a hotel room.

0:35:390:35:42

And I'd spend the rest of the night trying to put them back up.

0:35:450:35:48

I've kicked the absolute shit out of my own luggage.

0:35:500:35:54

BANGING

0:35:540:35:56

I've kicked the shit out of it,

0:35:580:36:00

at times when I've got into a hotel room...

0:36:000:36:03

..rather than kick the hotel room, cos I'd have to pay for that.

0:36:060:36:09

They've had the hit. They've enjoyed the perks.

0:36:140:36:17

They've even done a little DIY on the way.

0:36:170:36:20

But it's now that a terrifying beast awaits.

0:36:200:36:22

It's time for a star to meet their public.

0:36:220:36:27

An unpredictable and volatile horde,

0:36:270:36:29

desperate to show its love of its new favourite by...

0:36:290:36:32

SCREAMING

0:36:320:36:34

..drowning them out completely.

0:36:340:36:37

It was really unbelievable. I couldn't begin to

0:36:380:36:42

understand how this was happening.

0:36:420:36:44

I found it terrifying. To the point that I couldn't

0:36:470:36:50

look at audiences in the eye.

0:36:500:36:53

There were these people standing screaming at me, saying things like,

0:36:550:36:59

"Will you marry me?"

0:36:590:37:01

And I was offended, and I was like,

0:37:010:37:04

"Why aren't these people sitting quietly

0:37:040:37:06

"and listening to me?!"

0:37:060:37:08

It could sometimes get in the way of what you were trying to achieve,

0:37:090:37:13

cos you wanted to be heard!

0:37:130:37:16

And they never heard you. Maybe it was a good thing, in a way.

0:37:160:37:19

But a star can get used to the adulation.

0:37:210:37:23

How are you feeling out there?!

0:37:230:37:25

SCREAMING

0:37:250:37:28

The more they scream, the more I think I'm just Mick Jagger on stage.

0:37:280:37:32

I feel like wherever I point, lightning bolts

0:37:320:37:35

are going to come out of my fingertips, and it's just... the greatest natural high.

0:37:350:37:40

# Me with the floorshow, kickin' with your torso

0:37:400:37:42

# Boys gettin' high and the girls even more so

0:37:420:37:45

# Wave your hands if you're not with the man, can I kick it...? #

0:37:450:37:49

There's part of you going, "What's the point, what's the point?"

0:37:490:37:53

And there's another part of me going, "I must be...

0:37:530:37:55

"I'm sex on legs. I must be really special,

0:37:550:37:58

"cos all these young women are screaming at me."

0:37:580:38:01

# ..can I get a witness, every girl, every man... #

0:38:010:38:07

My fans still scream, but only once.

0:38:070:38:10

You know, like when I come on, they go "Aaaagh!"

0:38:100:38:12

Then I can make them scream if I do something that I know they'll like.

0:38:120:38:16

# I don't wanna rock, DJ... #

0:38:160:38:19

You grab your arm like this...

0:38:190:38:21

I'm going to pretend I'm the most amazing sex god in the world

0:38:210:38:25

by doing all these winks and little smiles, and they swoon for it,

0:38:250:38:28

they go absolutely crazy for it.

0:38:280:38:29

SCREAMING

0:38:290:38:32

It was all about this...

0:38:320:38:34

Teenage girls scream at popstars

0:38:390:38:41

because it's hard to articulate what they're really thinking -

0:38:410:38:44

"I really want to have sex with you, but I don't quite know what sex is

0:38:440:38:47

"and it's a bit scary and dangerous, so..."

0:38:470:38:50

SCREAMING

0:38:500:38:53

# Pussycat, pussycat, I've got flowers... #

0:38:530:38:56

It's not just compliments, marriage proposals and decibels.

0:38:560:39:01

Pop audiences want to show their love in other ways...

0:39:010:39:04

Ever since I saw them throwing knickers on Tom Jones's stage,

0:39:060:39:10

I realised that when it happened to me for the first time

0:39:100:39:13

that was another sign I'd made it.

0:39:130:39:15

First pair of knickers came up on stage, I thought,

0:39:150:39:18

"OK. Now I know what's going on."

0:39:180:39:20

I made the mistake early on, I used to get interviewed by Smash Hits -

0:39:200:39:25

"What's your favourite colour, what's your favourite this..."

0:39:250:39:29

and at one point I made the mistake of saying I liked rhubarb yoghurt,

0:39:290:39:32

and Marmite.

0:39:320:39:34

The rhubarb yoghurt wasn't so bad - it made a bit of a mess

0:39:340:39:36

when it hit you...

0:39:360:39:38

But the Marmite, which came in the jar, that was just dangerous.

0:39:400:39:45

The odd bras, the odd pants, Y-fronts...

0:39:450:39:49

You know. Chupa Chups, that was the weirdest one.

0:39:490:39:53

I did a festival once, and people threw Chupa Chups.

0:39:530:39:56

I think that was maybe just because they didn't like the performance!

0:39:560:39:59

When fan love reaches such an intense pitch

0:40:050:40:07

that it takes groceries to express it fully,

0:40:070:40:10

a timeless truth becomes clear. A popstar can run,

0:40:100:40:15

but they can't hide.

0:40:150:40:17

Once the fans are on the rampage...

0:40:210:40:24

it's like an unstoppable force of nature.

0:40:240:40:29

It takes a steely nerve to meet them head on.

0:40:290:40:33

It might be a signing session, or a simple stroll down the street.

0:40:330:40:36

But however it happens, one thing's for sure.

0:40:360:40:39

The combination of popstar and fan

0:40:390:40:41

produces a chemical reaction that can send a teenage nervous system into meltdown.

0:40:410:40:47

What are you so upset about?

0:40:470:40:49

I wanted to see him. They said he was coming round the back,

0:40:490:40:52

I've been waiting for ages to see him.

0:40:520:40:55

-Why are you so upset?

-He's smashing!

0:40:580:41:01

-Are you a Shayne Ward fan?

-Yes.

-What did you think of his performance tonight?

-I loved it.

0:41:040:41:08

-What was good about it?

-Everything!

0:41:080:41:10

-What do you like about him?

-His looks...

0:41:100:41:12

I came out of the arena with my tour manager, and I always used to sign the autographs.

0:41:120:41:16

I saw a little group of girls crying and...

0:41:160:41:18

I mean, obviously they were behind a fence,

0:41:180:41:21

just in case they ate me alive...

0:41:210:41:23

A touch of the hand, a hug, a kiss... They were going hysterical.

0:41:250:41:29

-I kissed him hand!

-I kissed his hand!

-I kissed his hand.

0:41:290:41:33

I went, oh... Oh, he's lovely!

0:41:330:41:36

SCREAMING

0:41:360:41:39

CHANTING: We want David! We want David!

0:41:390:41:44

When you meet someone one-on-one and they are an absolute fan...

0:41:520:41:55

I have definitely found that in the past, especially when it was really bonkers.

0:41:550:41:59

I found that really difficult.

0:41:590:42:01

-Can I have a kiss before I go?

-You certainly can.

0:42:010:42:04

I'd kind of say to them, "Let's calm down. Let's have a cup of tea."

0:42:060:42:09

He just sends you mad. He's so good-looking, it's not true.

0:42:120:42:17

You get people that will faint... Or even wet themselves.

0:42:190:42:22

Cos they love you so much. That you've never met.

0:42:220:42:26

CHANTING: Paul Young! Paul Young!

0:42:260:42:30

-We love Paul Young.

-He has a good body.

0:42:300:42:33

I'd gone from having no minders to one minder to two minders.

0:42:330:42:37

And then the two minders were ex-SAS, because it was getting...

0:42:370:42:41

it was quite difficult to get out of gigs and into hotels.

0:42:410:42:45

It gets a bit scary when they lift up the car you're in.

0:42:490:42:52

Two reasons - one, because they can get hurt,

0:42:530:42:56

and secondly because it's terrifying.

0:42:560:42:58

We couldn't go into shopping centres.

0:42:580:43:02

WILL!

0:43:020:43:04

We couldn't walk down high streets on the tour. I remember being stuck

0:43:040:43:08

in the frozen food section of M&S. It was terribly uncomfortable.

0:43:080:43:13

Having fans is great. It's fantastic.

0:43:150:43:19

But what's it like when fantastic turns to fanatical?

0:43:190:43:22

That hand touched Jason Donovan.

0:43:270:43:29

I did have a Belgian woman once

0:43:290:43:31

who I think stayed outside my house for about four years,

0:43:310:43:35

and filmed me, every day, walking in and out of my house...

0:43:350:43:40

When I first started off, I remember

0:43:440:43:46

I'd be turning up at different hotels,

0:43:460:43:48

but this woman would always turn up with her guitar - the whole straw hat kind of vibe,

0:43:480:43:54

looked a little bit like a female version of Worzel Gummidge,

0:43:540:43:57

and she'd just always be there sitting playing one of my songs.

0:43:570:44:01

It was weird cos she never really spoke to me,

0:44:020:44:05

she'd just be singing...and then she'd walk off with the guitar

0:44:050:44:09

and I'd just be like, "This is really bizarre."

0:44:090:44:11

I just did a show, and I went back to my bedroom in the hotel,

0:44:110:44:16

and I went into the shower and I was getting ready,

0:44:160:44:19

and I walk out of the shower and there's this guy kind of trembling

0:44:190:44:23

on the bed, who worked in the hotel and he'd managed to get himself in.

0:44:230:44:27

And he was obviously really high on crystal meth or something, and he was just out of control.

0:44:270:44:31

The next day I'd be in Edinburgh or Glasgow for a show - who's there at the hotel?

0:44:310:44:35

She'd just always be there, sitting playing one of my songs.

0:44:360:44:40

# We were making love by Wednesday... #

0:44:400:44:42

I'm like, "This is crazy."

0:44:420:44:45

I'm in my towel, I run out of my hotel room into the hallway, and I run into the elevator.

0:44:450:44:50

Of course - I run into the elevator, and he follows me in,

0:44:500:44:53

so I've gone from being in the bedroom with this guy

0:44:530:44:57

to being in the elevator in my towel and we're just looking at each other.

0:44:570:45:00

As we're going down to the ground floor! How did I get myself into an even worse situation?!

0:45:000:45:06

I burst into the lobby,

0:45:060:45:08

and I'm frantically in this towel with this guy literally trying to

0:45:080:45:12

hold on to me, but he's half foaming at the mouth.

0:45:120:45:14

When it got really weird is when I went to Amsterdam and she turned up in Amsterdam,

0:45:140:45:18

and was there at the hotel playing that little guitar.

0:45:180:45:21

Like, "You know what? This is crazy."

0:45:210:45:24

Then I think she got into Usher or someone else, I don't know.

0:45:240:45:28

The best part of it was that they upgraded my room

0:45:280:45:30

because it was the hotel's fault,

0:45:300:45:32

and I didn't have to pay for a three-day stay!

0:45:320:45:35

So I wish things like that would happen more often.

0:45:380:45:41

But fans who love not wisely but too well

0:45:420:45:45

can be the least of a pop star's problems.

0:45:450:45:48

I've had people that come up and tell you they DON'T like you.

0:45:510:45:54

I think just because they are...

0:45:540:45:57

That's their personality, they're volatile,

0:45:570:45:59

and they get a kick out of saying, "I think your records are crap."

0:45:590:46:03

Of course you've got to have your fair share of people

0:46:040:46:07

that don't like what you do. But a lot are just attention seekers

0:46:070:46:10

who are jealous cos their girlfriend likes you.

0:46:100:46:12

How many people can tell you that you're a wanker in one day? Quite a few, actually!

0:46:140:46:19

In my experience. Quite a few.

0:46:190:46:21

# Don't

0:46:210:46:22

# Don't you want me...? #

0:46:220:46:24

People just go at you, just with bats, with their words.

0:46:250:46:27

Especially nowadays with Facebook and all the social network things.

0:46:270:46:31

People can be very cruel,

0:46:310:46:34

and I think that if you really love what you're doing, which I do,

0:46:340:46:37

you've really got to be willing to sacrifice some of that, and really got to just be able to brush it off.

0:46:370:46:42

If you say, for example, on Twitter,

0:46:450:46:48

one thing that people don't like...

0:46:480:46:50

I've woken up one morning

0:46:500:46:52

and received 10,000 or 15,000 people

0:46:520:46:55

telling you they hate you.

0:46:550:46:58

That can... Sometimes when it's that full-on, you can be, like... SHE GASPS

0:46:580:47:02

# Do you really want to hurt me...? #

0:47:020:47:07

Thousands professing their hatred in the virtual universe is one thing.

0:47:070:47:12

But that is nothing compared with what can happen in the real world

0:47:120:47:15

when an anti-fan with a grudge gets a pop star in their sights...

0:47:150:47:18

literally.

0:47:180:47:20

I've had a couple of death threats this year.

0:47:200:47:24

I didn't have any last year, I had another one the year before that.

0:47:240:47:27

But that's an occupational hazard.

0:47:270:47:29

I had somebody send me a live bullet in the post,

0:47:310:47:34

when I did three nights at Wembley.

0:47:340:47:37

I got this live bullet - which are not easy to get,

0:47:370:47:39

so they obviously had access to this sort of thing.

0:47:390:47:42

Saying, "I was going to shoot you at Wembley,

0:47:420:47:44

"but I was enjoying myself so much I thought I'd do it another time"!

0:47:440:47:49

Oh, fair enough, mate. Yeah. That makes sense to me. Why would you?

0:47:490:47:54

And these people are out there, walking about.

0:47:540:47:56

When all you've done is written a song

0:47:560:47:58

that a few people liked. You think, where does that all come from?

0:47:580:48:04

# So when you're near me, darling can't you hear me, SOS... #

0:48:050:48:09

Part of what makes pop great is the way things never stay the same.

0:48:110:48:15

The pop scene is transient. The audience fickle.

0:48:150:48:18

And if a star falls foul of this changeable landscape,

0:48:180:48:21

the slide down to ground level can be a painful one.

0:48:210:48:25

Being a pop star's is like being a boxer.

0:48:260:48:29

You've got to be able to take 10,000 punches in the face.

0:48:290:48:32

And you're one hit away from complete success, or disaster.

0:48:320:48:37

And because it's pop, people think, "Oh, light" - and it ain't.

0:48:370:48:41

I think it's really important to have a thick skin when you're in the music industry

0:48:410:48:45

because you're working with a lot of sharks,

0:48:450:48:48

and you're working with a lot of ruthless people

0:48:480:48:50

that will drop you like you're a penny. They won't care. It's a business.

0:48:500:48:54

# When you're gone, how can I even try to go on...? #

0:48:540:48:58

It's very fickle, it's very hard.

0:48:580:49:01

I think like in any job, any industry, it can be very fickle.

0:49:010:49:04

The minute you run into a sort of dip, which you have to,

0:49:040:49:08

because any artist has dips, then the knives come out.

0:49:080:49:11

Everyone's after you, they're waiting for you to make a mistake. Then suddenly the only way is down.

0:49:110:49:16

MUSIC: "Bitter Sweet Symphony" by The Verve.

0:49:160:49:18

He'd been Britain's biggest popstar in the early '80s.

0:49:200:49:24

He'd gone on to have hits in America.

0:49:240:49:26

But Adam Ant ended up on a pop road to nowhere,

0:49:260:49:29

and life on the music business treadmill

0:49:290:49:33

was threatening to destroy him.

0:49:330:49:35

We had to produce one album, four singles, four videos,

0:49:370:49:41

world tours in one year, every year.

0:49:410:49:43

Now, that is a road to destruction.

0:49:440:49:47

For an overstretched and exhausted Adam, something had to give.

0:49:470:49:53

-REPORTER:

-'Police visited the 47-year-old's home in Primrose Hill on Monday evening

0:49:550:50:00

'after receiving a call expressing concern for his welfare.

0:50:000:50:04

'He was eventually found near Camden Lock and admitted to the Royal Free Hospital.'

0:50:040:50:09

I had, like, 11 days off in five, six years.

0:50:090:50:12

You know, I ended up in the lunatic asylum as a result of it,

0:50:120:50:15

so my health and my family suffered cos I couldn't provide for them.

0:50:150:50:21

When people who have this more sort of artistic, sensitive disposition

0:50:210:50:26

are placed under a great deal of pressure to create,

0:50:260:50:30

to come up with something better than they did last time,

0:50:300:50:33

sometimes you do become quite damaged.

0:50:330:50:36

-REPORTER:

-Having been sectioned under the Mental Health Act and admitted to the Secure Alice Ward

0:50:360:50:40

at the Royal Free Hospital, doctors are now entitled to detain Adam Ant

0:50:400:50:45

for a total of 28 days whilst they assess his condition.

0:50:450:50:48

For Adam Ant, the fall from grace was a dramatic, headline-grabbing affair.

0:50:500:50:55

But more often, the demise of a pop career is painfully slow and drawn-out,

0:50:550:51:00

and without so much as a by-line in the local rag.

0:51:000:51:03

In '92, I was... I was...barren.

0:51:030:51:07

I had no ideas. In a terrible state.

0:51:070:51:09

I put out an album in '92 but it was rubbish, you know.

0:51:090:51:12

I'll have to be honest. But it was all I had.

0:51:120:51:15

'I thought I was dead and buried. Couldn't give it away,

0:51:160:51:19

'couldn't give tickets away and nobody was interested.'

0:51:190:51:22

I would've even welcomed some hostile press cos there wasn't any.

0:51:220:51:26

When a once adored star starts craving a press hatchet job

0:51:260:51:30

just to know someone's listening, the writing is on the wall.

0:51:300:51:34

This is not going to end well.

0:51:340:51:36

'When the career started to slide, I listened to advice, which is a kiss of death...'

0:51:360:51:41

I stopped being obsessively arrogant and I started to think...

0:51:410:51:44

All of my obsessive arrogance, I'm failing.

0:51:440:51:47

'You only actually think about it when you're on the way down,

0:51:490:51:53

'when nobody's buying your records.

0:51:530:51:55

'You start looking back at the old records and think, "What was it about those records that people loved?"'

0:51:550:52:00

And you start trying to change what you're doing at that moment,

0:52:000:52:04

to sort of fit in with that, and that's a bad thing to do.

0:52:040:52:08

MUSIC: "Vogue" by Madonna

0:52:080:52:10

Very few among the mass popstar ranks will eke out

0:52:100:52:14

a really long career.

0:52:140:52:16

But there are some who seem to postpone the pop sell-by date

0:52:170:52:21

indefinitely.

0:52:210:52:23

# Look around Everywhere you turn is heartache

0:52:230:52:27

# It's everywhere that you go... #

0:52:270:52:30

The really successful, enduring popstars are the ones

0:52:300:52:33

where you actually believe that they can reinvent themselves.

0:52:330:52:38

There's this idea that the average pop life-span

0:52:380:52:40

is like that of a fruit fly

0:52:400:52:42

but actually, there is a way of making it work.

0:52:420:52:45

# I know a place where you can get away... #

0:52:470:52:50

Madonna is a great example.

0:52:500:52:53

We've watched her evolve and different people connect to her at different times of her life.

0:52:530:52:58

But SHE'S on a journey and you're kind of moving with her.

0:52:580:53:03

# Hey, hey, hey, come on, vogue... #

0:53:030:53:05

It's incredible to watch.

0:53:050:53:07

# Let your body go with the flow... #

0:53:070:53:10

'I think you have to be really clever in this business to change with the times'

0:53:100:53:14

but you also have to be clever and find your style, find your sound,

0:53:140:53:18

and grow, you know, and change.

0:53:180:53:20

# I closed my eyes

0:53:200:53:26

# Drew back the curtain... #

0:53:260:53:29

But growth and change are tricky things to get right.

0:53:290:53:32

Hit factory footsoldier Jason Donovan seemed to have carried off

0:53:320:53:36

his own homespun kind of reinvention

0:53:360:53:38

by swapping teen heart-throb status for musical theatre star.

0:53:380:53:42

But Jason wanted more.

0:53:420:53:44

'I was Joseph at The Palladium'

0:53:440:53:49

on a huge wage with a big record, a hit show...

0:53:490:53:53

# And the world was waking

0:53:530:53:56

# Any dream will do... #

0:53:560:53:59

..and I wanted to be Kurt Cobain from Nirvana.

0:53:590:54:01

# With the lights out It's less dangerous

0:54:010:54:04

# Here we are now

0:54:040:54:07

# Entertain us... #

0:54:070:54:10

I did. That's what I wanted to be.

0:54:100:54:12

I looked at myself in a loincloth in the mirror and thought,

0:54:120:54:15

"What the hell are you doing?"

0:54:150:54:17

# A mulatto An albino

0:54:170:54:21

# A mosquito... #

0:54:210:54:23

The affable Aussie made a fatal mistake -

0:54:230:54:26

to chase some rock 'n' roll cred,

0:54:260:54:29

casting aside the loincloth in favour of some leather trousers...

0:54:290:54:33

and an insatiable Coke habit.

0:54:330:54:35

-NEWSREADER:

-Donovan collapsed in this Bondi delicatessen.

0:54:350:54:38

Witnesses called an ambulance, officers had to give him oxygen as he lay on the floor of the shop.

0:54:380:54:44

Once stabilised, Donovan was taken to the Prince Of Wales Hospital.

0:54:440:54:48

I thought that by being, you know,

0:54:510:54:53

out of it and being cool and stuff was...

0:54:530:54:56

That that would create another character

0:54:560:54:58

that probably would have hits

0:54:580:55:00

and I'd turn into Liam Gallagher from Oasis and off I'd go again

0:55:000:55:03

and you know...

0:55:030:55:05

Sitting in the back of an ambulance having collapsed from cocaine

0:55:050:55:08

is a particular moment in my life I feel I'm not proud of.

0:55:080:55:14

Pfff, that's life,

0:55:190:55:20

you know?

0:55:200:55:21

I'm through it and that's never going to happen again.

0:55:230:55:26

MUSIC: "Stayin' Alive" by The Bee Gees

0:55:260:55:30

Touching though individual stories might be, is this actually

0:55:300:55:33

just the Darwinian reality of the pop world -

0:55:330:55:36

that only the special few survive

0:55:360:55:38

while the majority fall by the wayside?

0:55:380:55:40

I think it's really hard to define when you stop becoming a popstar.

0:55:400:55:45

We think of pop music and youth, you know, they kind of go hand-in-hand.

0:55:450:55:49

At the age of 53, I wouldn't want to be considered a popstar.

0:55:490:55:55

Ex-popstar, maybe. That's all right.

0:55:550:55:58

You can't be an old popstar.

0:55:580:56:01

I think that should be... written down somewhere.

0:56:010:56:05

Probably IS written down somewhere!

0:56:050:56:07

# Ha, ha, stayin' alive... #

0:56:070:56:09

I think there's an age limit to being a popstar

0:56:090:56:12

unless you're someone like Tom Jones.

0:56:120:56:14

Tom Jones rocks it, man.

0:56:140:56:16

Tom Jones is one of a select few to buck the pop law of the jungle.

0:56:170:56:22

To defy chart extinction by sticking it out so long, that questions

0:56:220:56:25

of being in and out of fashion are no longer the point.

0:56:250:56:28

Well into his fifth decade, the boy from the valleys stopped being

0:56:280:56:32

just a popstar and became a musical elder statesman.

0:56:320:56:36

A pop icon.

0:56:360:56:37

I think that when a pop performer reaches a certain age,

0:56:390:56:43

they start gunning for icon status.

0:56:430:56:46

They're like, "Right, where can I go? Icon now."

0:56:460:56:49

And at some point in your career if you're around long enough,

0:56:490:56:52

you become an icon and as an icon you just don't know, it's...

0:56:520:56:56

The public take over. It's in their imagination

0:56:560:56:59

and they've created you.

0:56:590:57:00

# Don't let the sun go down on me, yeah... #

0:57:000:57:05

Whether they are long players coolly remaining in command

0:57:050:57:08

of their career until icon status is achieved,

0:57:080:57:12

or three-minute wonders whose star illuminates the pop landscape intensely but briefly,

0:57:120:57:18

whatever mistakes they may have made along the way,

0:57:180:57:20

whatever they go on to do afterwards,

0:57:200:57:23

they have served us well.

0:57:230:57:25

# Oooohhhh

0:57:250:57:27

# But losing everything

0:57:270:57:31

# Is like the sun going down on me. #

0:57:310:57:37

They see us as being some kind of form of escapism.

0:57:370:57:41

But you've got to have those things, those sparkly things that make life worth living.

0:57:420:57:47

# Don't let the sun... #

0:57:470:57:50

They give their fantasies over to you

0:57:500:57:53

and you play with them nicely and give them back.

0:57:530:57:57

# It's always someone else I see... #

0:57:570:58:00

I think a popstar is a hero or a heroine.

0:58:000:58:04

You want to look like them, you want to sound like them

0:58:040:58:08

and it's not a bad thing. You need heroes. I think you need heroes.

0:58:080:58:12

They brighten our days, making the world a better place.

0:58:120:58:16

So, to those who have served on the pop frontline, we salute you.

0:58:160:58:22

# ..Is like the sun going down on me. #

0:58:220:58:28

-# Don't let the sun go down on me

-# Don't let the sun

0:58:330:58:41

# Although I search myself It's always someone I see... #

0:58:410:58:47

Subtitles by Red Bee Media Ltd

0:58:470:58:52

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