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This is Business Live from BBC News,
I'm Alice Baxter in London. | 0:00:06 | 0:00:11 | |
And I'm Sally Bundock in Davos
at the World Economic Forum. | 0:00:12 | 0:00:22 | |
Today the President takes the
podium. He will be delivering his | 0:00:22 | 0:00:28 | |
message about America first. But how
will it go down with the 3000 | 0:00:28 | 0:00:31 | |
delegates.
Live from London and Davos that's | 0:00:31 | 0:00:35 | |
our top story on Friday 26th of
January. | 0:00:35 | 0:00:41 | |
The US President was wooing bosses
of the world's biggest companies | 0:00:49 | 0:00:55 | |
over dinner last night
but will his speech be a receipe | 0:00:55 | 0:00:57 | |
for more investment? | 0:00:57 | 0:00:59 | |
Also in the programme: | 0:00:59 | 0:01:03 | |
Both the UK and the US give
us their latest economic | 0:01:03 | 0:01:06 | |
growth numbers today,
we'll look at what we | 0:01:06 | 0:01:08 | |
can expect to see. | 0:01:08 | 0:01:13 | |
Keeping across the latest market
action, in Europe they have opened | 0:01:13 | 0:01:17 | |
up mixed, over in Asia we saw stocks
extend their winning run on Friday, | 0:01:17 | 0:01:20 | |
and also it was a similar story on
Wall Street with a record closing | 0:01:20 | 0:01:24 | |
high. We will get the inside track
on brand Trump. As the White House | 0:01:24 | 0:01:32 | |
hijacked the media coverage of this
year's World Economic Forum? I will | 0:01:32 | 0:01:37 | |
talk to the global Chief Executive
of the media and advertising agency | 0:01:37 | 0:01:41 | |
Dentsu Aegis. | 0:01:41 | 0:01:44 | |
Hello and welcome to Business Live. | 0:01:51 | 0:01:53 | |
In just a few hours' time
the World Economic Forum in Davos | 0:01:53 | 0:01:56 | |
will hear the speech they've been
waiting all week for. | 0:01:56 | 0:02:05 | |
The US President Donald Trump
is expected to repeat his call | 0:02:05 | 0:02:09 | |
for an America First approach
to international trade and call | 0:02:09 | 0:02:11 | |
on businesses to invest
more in his country. | 0:02:11 | 0:02:13 | |
Many of them will be concerned
about the rise of protectionism. | 0:02:13 | 0:02:16 | |
But the Trump administration
says they shouldn't be. | 0:02:16 | 0:02:18 | |
In the words of senior White House
economic advisor Gary Cohn: "America | 0:02:18 | 0:02:21 | |
first is not America alone". | 0:02:21 | 0:02:25 | |
And as the world's biggest economy
picked up last year so did | 0:02:25 | 0:02:28 | |
the rest of the world. | 0:02:28 | 0:02:31 | |
The International Monetary Fund
thinks global growth | 0:02:31 | 0:02:34 | |
jumped to 3.7% last year -
and will do even better this year - | 0:02:34 | 0:02:37 | |
partly because of
President Trump's tax cuts. | 0:02:37 | 0:02:45 | |
However, last year, as talk
of protectionism grew, | 0:02:45 | 0:02:48 | |
the world saw a 16% fall in foreign
direct investment, that's | 0:02:48 | 0:02:51 | |
when companies invest their money
in foreign countries. | 0:02:51 | 0:02:53 | |
In North America the fall
was even bigger at 33%. | 0:02:53 | 0:03:00 | |
Despite that - the US
was still the most popular | 0:03:00 | 0:03:03 | |
country to invest in -
attracting more than $300 | 0:03:03 | 0:03:05 | |
billion from abroad. | 0:03:05 | 0:03:12 | |
Sally, over to you.
Thank you, Alice. It's been the talk | 0:03:12 | 0:03:19 | |
of the week, the fact the President
of the United States has come here | 0:03:19 | 0:03:22 | |
and he has come here with the
biggest delegation of any US | 0:03:22 | 0:03:25 | |
President prior to this year at the
World Economic Forum. They have all | 0:03:25 | 0:03:31 | |
come on message. They are all
talking the talk and they are all | 0:03:31 | 0:03:33 | |
making sure that we in the media are
getting it very loud and very clear. | 0:03:33 | 0:03:39 | |
Well, my colleague here, Kamal
Ahmed, economics editor, has been | 0:03:39 | 0:03:43 | |
talking to all sorts of people at
the World Economic Forum, among them | 0:03:43 | 0:03:48 | |
Larry Fink, Chief Executive of the
investment management firm Black | 0:03:48 | 0:03:51 | |
Rock, and they did discuss Donald
Trump's presence here. Let's listen | 0:03:51 | 0:03:57 | |
to what he had to say. | 0:03:57 | 0:04:00 | |
I think he's been good for the US
economy and therefore it's been good | 0:04:00 | 0:04:03 | |
for the global economy. | 0:04:03 | 0:04:04 | |
I may disagree with
many things he has | 0:04:04 | 0:04:09 | |
said and does but unquestionably
the tax reform is going | 0:04:09 | 0:04:12 | |
to add, you know, at | 0:04:12 | 0:04:13 | |
least nine tenths of
GDP to the US economy. | 0:04:13 | 0:04:15 | |
Some of the deregulation that he has
done has created less | 0:04:15 | 0:04:18 | |
burden on companies and companies
have been able to do more things. | 0:04:18 | 0:04:22 | |
Do you worry about some of the more
protectionist noises that are coming | 0:04:22 | 0:04:25 | |
from the American administration,
including the President? | 0:04:25 | 0:04:30 | |
Is that a concern when
you have also got here | 0:04:30 | 0:04:32 | |
the leaders talking
about globalisation and the need for | 0:04:32 | 0:04:34 | |
multilateralism? | 0:04:34 | 0:04:41 | |
So, I'm under the belief that
globalisation has been | 0:04:41 | 0:04:43 | |
good for more human
beings than ever before. | 0:04:43 | 0:04:45 | |
That does not mean that people have
not been left behind in | 0:04:45 | 0:04:48 | |
the UK, or left behind in the US. | 0:04:48 | 0:04:50 | |
For some of them, globalisation
has not been good. | 0:04:50 | 0:04:53 | |
I think this is why we had Brexit,
I think this is why | 0:04:53 | 0:04:56 | |
we have had the election
of Donald Trump. | 0:04:56 | 0:04:58 | |
Donald Trump understood the fears
and needs of people. | 0:04:58 | 0:05:00 | |
Do you hope for a more
conciliatory tone | 0:05:00 | 0:05:02 | |
from the President when
he speaks on Friday? | 0:05:02 | 0:05:04 | |
I'm not anticipating that. | 0:05:04 | 0:05:05 | |
But hopefully he surprises me. | 0:05:05 | 0:05:13 | |
I think the President
believes he has | 0:05:13 | 0:05:16 | |
a mission to make America great
again and I think, you know, if you | 0:05:16 | 0:05:23 | |
look at all of his behaviours,
he's trying to execute on that. | 0:05:23 | 0:05:26 | |
Whether I agree or
disagree he is trying to | 0:05:26 | 0:05:28 | |
execute on that. | 0:05:28 | 0:05:31 | |
That's Larry Fink, the global Chief
Executive of Black Rock. Kamal is | 0:05:31 | 0:05:38 | |
here. It's interesting, almost as if
you didn't know how to answer that | 0:05:38 | 0:05:41 | |
question, he had to think about what
to say. Interesting talking to | 0:05:41 | 0:05:45 | |
business leaders here, a lot of
people last year when Chinese | 0:05:45 | 0:05:51 | |
premier Xi Jinping was here were
very nervous about Donald Trump when | 0:05:51 | 0:05:58 | |
he had just won. Was he going to
push through tax or regulation? This | 0:05:58 | 0:06:03 | |
year the feeling is similar to Larry
Fink's tone, the economy has been | 0:06:03 | 0:06:07 | |
boosted, tax reforms have been
passed, the regulation reforms are | 0:06:07 | 0:06:10 | |
going through the system and the
whole global economy is starting to | 0:06:10 | 0:06:14 | |
grow more quickly. So, for someone
like Larry Fink and my colleague | 0:06:14 | 0:06:18 | |
Simon Jack who interviewed Lord
Black fine, the head of Goldman | 0:06:18 | 0:06:24 | |
Sachs, they are saying you may not
agree with all of the politics and | 0:06:24 | 0:06:29 | |
controversy but when it comes to the
brute economics President Trump has | 0:06:29 | 0:06:32 | |
been pretty good for these people.
Let's bring in one of our other | 0:06:32 | 0:06:36 | |
colleagues. | 0:06:36 | 0:06:37 | |
Karishma Vaswani joins
us from Singapore. | 0:06:37 | 0:06:40 | |
The reason I bring you in is because
I know you're listening to Kamal | 0:06:40 | 0:06:43 | |
Ahmed and myself and Larry Fink, but
where you are its a totally | 0:06:43 | 0:06:50 | |
different story, the tariffs on
steel products in Asia coming from | 0:06:50 | 0:06:53 | |
the White House and the counter
response from South Korea. Indeed, | 0:06:53 | 0:06:57 | |
Sally, and all of this has to do
with exactly what you and Kamal | 0:06:57 | 0:07:01 | |
Ahmed have been talking about, the
comments we expect to hear in this | 0:07:01 | 0:07:06 | |
speech from Donald Trump in a few
hours' time, everyone in Asia is | 0:07:06 | 0:07:10 | |
waiting to see whether he makes good
on this America first policy. Wheel | 0:07:10 | 0:07:14 | |
that is or what appears to be the
first salvo in that policy, the | 0:07:14 | 0:07:19 | |
tariffs you were talking about
earlier, Beijing and | 0:07:19 | 0:07:31 | |
South Korea. Many factories in
Malaysia and other parts of Asia | 0:07:31 | 0:07:36 | |
have also been complaining about
these tariffs because they make | 0:07:36 | 0:07:40 | |
products that are assembled in China
and sold to the United States so | 0:07:40 | 0:07:46 | |
with this official line is coming
out of Beijing there is a great deal | 0:07:46 | 0:07:49 | |
of concern in this part of the world
about what Donald Trump will say and | 0:07:49 | 0:07:53 | |
we will have to wait and see for
another few hours from now. Thanks a | 0:07:53 | 0:08:01 | |
lot, Karishma Vaswani. If I can
bring Kamal Ahmed back in, the | 0:08:01 | 0:08:06 | |
conversations have been about a
smarter way of doing trade, a | 0:08:06 | 0:08:11 | |
different way, the old system not
working as well, many in the world | 0:08:11 | 0:08:15 | |
not feeling the benefit as it were.
All of this global growth, and yet | 0:08:15 | 0:08:21 | |
Donald Trump talking about America
first, but that being a benefit to | 0:08:21 | 0:08:25 | |
the world. It's an interesting
conversation going on. It is | 0:08:25 | 0:08:29 | |
slightly more nuanced than maybe
this notion that America is | 0:08:29 | 0:08:33 | |
protectionist. As you said he has a
big entourage, he has Steven | 0:08:33 | 0:08:37 | |
Mnuchin, the Treasury Secretary and
Wilbur Ross, the commerce secretary, | 0:08:37 | 0:08:40 | |
and I spoke to them at their press
conference yesterday and they said | 0:08:40 | 0:08:43 | |
it's not about protectionism or a
trade war, is about rebalancing | 0:08:43 | 0:08:47 | |
trade. He says that trade has been
too asymmetric the way it has | 0:08:47 | 0:08:52 | |
worked, so the disadvantage of
America, he is saying I want more of | 0:08:52 | 0:08:55 | |
a level playing field and that's
what they are fighting for. The | 0:08:55 | 0:09:00 | |
message today from Donald Trump when
he speaks later at lunchtime will | 0:09:00 | 0:09:04 | |
be, look, this can help everybody,
let's have fairer trade, not trade | 0:09:04 | 0:09:08 | |
wars, but some of that will mean
extra trade tariffs and that's where | 0:09:08 | 0:09:12 | |
the controversy comes. Kamal Ahmed,
thank you. We are going to let you | 0:09:12 | 0:09:16 | |
go, he has an extremely busy day
ahead. Back to you, Alice, in the | 0:09:16 | 0:09:23 | |
studio. Thank you, Sally, and your
guests Kamal Ahmed and Karishma. | 0:09:23 | 0:09:33 | |
Let's take a look at some of
the other stories making the news. | 0:09:33 | 0:09:36 | |
Smartphone sales have fallen in
China for the first time ever, | 0:09:36 | 0:09:39 | |
according to analysts who say 450
million devices were sold last year, | 0:09:39 | 0:09:42 | |
4% less than in 2016. Oppo and Vivo
were the biggest losers but Huawei | 0:09:42 | 0:09:54 | |
has the biggest quarter in its home
market. | 0:09:54 | 0:10:00 | |
The computing giant Intel says it
sales hit grew 9% last year to hit | 0:10:00 | 0:10:10 | |
a record $62.8 billion
thanks to strong sales | 0:10:10 | 0:10:12 | |
of chips to data centres. | 0:10:12 | 0:10:13 | |
It's a key growth area as it moves
away from the declining PC industry. | 0:10:13 | 0:10:16 | |
The company also benefitted
from President Trump's tax reforms | 0:10:16 | 0:10:19 | |
but warned that it will be
negatively impacted by the two major | 0:10:19 | 0:10:21 | |
computer chips flaws that
were recently uncovered | 0:10:21 | 0:10:23 | |
in many of its products. | 0:10:23 | 0:10:27 | |
Starbucks shares fell 5% on Thursday
after the coffee chain's first | 0:10:27 | 0:10:32 | |
quarter earnings missed analysts
expectations - for the fifth | 0:10:32 | 0:10:34 | |
quarter in a row. | 0:10:34 | 0:10:35 | |
Starbuck's global same-store sales
rose 2% in the quarter | 0:10:35 | 0:10:37 | |
against forecasts of 3%. | 0:10:37 | 0:10:38 | |
On the upside, growth in China
was robust - it rose to 6%. | 0:10:38 | 0:10:45 | |
Let's look and see what is happening
on the markets. Stocks in Asia | 0:10:48 | 0:10:54 | |
extended their winning run to an
11th day on Friday, the longest | 0:10:54 | 0:10:57 | |
winning streak we have seen their
Sims 2015. However, Japan's Nikkei | 0:10:57 | 0:11:02 | |
bucked the trend to end the session
down 0.2%. -- since 2015. | 0:11:02 | 0:11:08 | |
World equity markets have
rallied over the past year, | 0:11:08 | 0:11:11 | |
buoyed by a synchronised uptick
in global economic growth in a boon | 0:11:11 | 0:11:14 | |
to corporate profits
and stock valuations. | 0:11:14 | 0:11:18 | |
The Dow and SNP 500 ended | 0:11:18 | 0:11:21 | |
at their highest closing
levels ever on Thursday, | 0:11:21 | 0:11:23 | |
although Wall Street
relinquished bigger intraday gains | 0:11:23 | 0:11:25 | |
after President Trump's
strong dollar comments. | 0:11:25 | 0:11:27 | |
They also helped the battered US
currency win back some ground. | 0:11:27 | 0:11:31 | |
The greenback had sunk
to a three-year low on Thursday. | 0:11:31 | 0:11:35 | |
Here in Europe we've seen
markets open higher. | 0:11:35 | 0:11:44 | |
Mostly in London and Frankfurt. In
France they were slightly down but | 0:11:44 | 0:11:48 | |
they have recovered now. | 0:11:48 | 0:11:50 | |
In London the the pound has also
inched some 0.5% higher at $1.42 | 0:11:50 | 0:11:55 | |
following its ascent to a one
and a half year high | 0:11:55 | 0:11:57 | |
the previous day. | 0:11:57 | 0:11:58 | |
One company on Wall Street that will
be in focus today is Boeing because | 0:11:58 | 0:12:03 | |
the plane maker expects to hear a
final decision from the US on its | 0:12:03 | 0:12:07 | |
trade with Canadian rival
Bombardier. Samira Hussain has the | 0:12:07 | 0:12:11 | |
details on this. This jet is the
pride of Bombardier's fleet and the | 0:12:11 | 0:12:16 | |
source of one of the most bitter
trade disputes between Canada and | 0:12:16 | 0:12:19 | |
the United States in recent memory.
These workers in Northern Ireland | 0:12:19 | 0:12:24 | |
could end up paying the price. Big
orders of Bombardier's C series | 0:12:24 | 0:12:34 | |
planes from American buyers prompted
cries of unfair competition from US | 0:12:34 | 0:12:38 | |
plane making giant Boeing. Last year
the US commerce Department slapped | 0:12:38 | 0:12:44 | |
tariffs of almost 300% on any C
series plane coming into the US are | 0:12:44 | 0:12:50 | |
basically blocking the fleet from
the American market. Bombardier took | 0:12:50 | 0:12:55 | |
their complaints to the
International Trade Commission, | 0:12:55 | 0:12:57 | |
which will make its ruling Friday.
It's why both UK Prime Minister | 0:12:57 | 0:13:03 | |
Theresa May and Canadian Prime
Minister Justin Trudeau have spoken | 0:13:03 | 0:13:07 | |
personally with US President Donald
Trump about this dispute. And all of | 0:13:07 | 0:13:12 | |
this comes as both the UK and Canada
have an eye on negotiating good | 0:13:12 | 0:13:17 | |
trade deals with the United States.
But this dispute about Bombardier | 0:13:17 | 0:13:23 | |
could be a sign that easy trade
relations with the Trump | 0:13:23 | 0:13:28 | |
administration is anything but
certain. Samira Hussain, BBC News, | 0:13:28 | 0:13:32 | |
New York. Joining me in the studio
is Richard Hunter, head of markets | 0:13:32 | 0:13:38 | |
at Into -- Interactive Investor.
This Bombardier argument has been | 0:13:38 | 0:13:46 | |
around for awhile, what the it is a
politically charged situation, the | 0:13:46 | 0:13:51 | |
US and Canada are having trade talks
anyway, so this is kind of a poster | 0:13:51 | 0:13:55 | |
child for what is going on there.
And at the same time we have just | 0:13:55 | 0:13:59 | |
seen the recent love in between
Theresa May at Trump in Davos, | 0:13:59 | 0:14:03 | |
needless to say there is a potential
impact on jobs in Northern Ireland | 0:14:03 | 0:14:07 | |
in terms of the aircraft building.
So it's a very interesting one and | 0:14:07 | 0:14:12 | |
it seems the Canadians are saying
because this is US jurisdiction we | 0:14:12 | 0:14:17 | |
are not expecting to win but we will
find a very shortly. Interesting. I | 0:14:17 | 0:14:22 | |
think Sally has a question for us
from Davos. I have indeed. It's | 0:14:22 | 0:14:27 | |
looking very cosy in that studio.
Nice to see you, Richard. It's | 0:14:27 | 0:14:32 | |
chilly at the World Economic Forum
but it's going together reheated | 0:14:32 | 0:14:36 | |
later, I'm sure, when President
Trump starts to speak. Richard, I | 0:14:36 | 0:14:39 | |
want to ask about some of the
economic news coming out today, US | 0:14:39 | 0:14:42 | |
and UK growth figures, the talk all
week is about the fact global growth | 0:14:42 | 0:14:47 | |
is going gung ho. What began hear
later? | 0:14:47 | 0:14:52 | |
There to say that in terms of the
US, sweet start at the moment, loose | 0:14:52 | 0:14:56 | |
monetary policy unquestioned global
growth of which the US is taking | 0:14:56 | 0:15:00 | |
part, and also, we have that feeding
through, as we have heard, to the | 0:15:00 | 0:15:08 | |
markets, particularly in the States,
described as the Goldilocks economy, | 0:15:08 | 0:15:12 | |
not too hot, not too cold, but
little doubt that in challenging | 0:15:12 | 0:15:16 | |
economic cycles, the US is nearer to
the end, the next year or so is | 0:15:16 | 0:15:20 | |
going to be interesting. In terms of
the UK, doing OK, doing better than | 0:15:20 | 0:15:25 | |
some have suggested after the
referendum result. By the same | 0:15:25 | 0:15:29 | |
token, it is also fair to say that
while we are seeing growth in the | 0:15:29 | 0:15:34 | |
UK, probably not at the sort of
level we would otherwise have seen | 0:15:34 | 0:15:37 | |
without the Brexit vote. The proof
will be in the pudding, we will get | 0:15:37 | 0:15:43 | |
the fourth quarter estimate in a
little under an hour's time. | 0:15:43 | 0:15:53 | |
Still to come: | 0:15:53 | 0:15:56 | |
President stay on the podium, he
delivers his America first message | 0:15:56 | 0:16:00 | |
and encourages global companies to
invest in the US. We are all waiting | 0:16:00 | 0:16:05 | |
for it. | 0:16:05 | 0:16:07 | |
You're with Business
Live from BBC News. | 0:16:07 | 0:16:17 | |
As your car ever been damaged after
you have hit a pothole on the road, | 0:16:19 | 0:16:23 | |
it has happened to more and more of
us according to the RAC, they have | 0:16:23 | 0:16:28 | |
released a report showing a jump in
call-outs due to poor road surfaces. | 0:16:28 | 0:16:35 | |
Who is responsible for this, whose
responsibility is it to fix | 0:16:35 | 0:16:40 | |
potholes? Depends where they really
are, so, if you find them in things | 0:16:40 | 0:16:44 | |
like motorways or major roads, then
it is the responsibility of people | 0:16:44 | 0:16:48 | |
like highways England and traffic
Scotland but, if as many of us do | 0:16:48 | 0:16:53 | |
travel on local roads, where most
journeys begin or end, that is the | 0:16:53 | 0:16:56 | |
responsibility of local councils and
here is where the big problem lies, | 0:16:56 | 0:17:00 | |
because although that makes up 98%
of the road network, about one 50th | 0:17:00 | 0:17:06 | |
of the total money spent on road
repairs is actually on those roads. | 0:17:06 | 0:17:12 | |
Local councils have a big job on
their hands. They feel in 2 million | 0:17:12 | 0:17:15 | |
potholes a year, but they say that
cost them 4.4 billion last year but | 0:17:15 | 0:17:19 | |
they say that they would need about
three times that amount in order to | 0:17:19 | 0:17:24 | |
just clear the current backlog they
have, let alone be able to spot | 0:17:24 | 0:17:28 | |
problems as they appear in the
future. Interesting, you have been | 0:17:28 | 0:17:31 | |
out and about in Essex, they are
trialling a pothole stop the scheme, | 0:17:31 | 0:17:37 | |
what can you tell is about that? I
have been hanging out with Eddie the | 0:17:37 | 0:17:41 | |
bin man in Essex, as he did his
rounds, this may seem crazy but it | 0:17:41 | 0:17:46 | |
is the new front line on the war on
potholes, in Essex, in Thurrock, | 0:17:46 | 0:17:52 | |
they have cameras on top of the bin
lorries, they take in every metre or | 0:17:52 | 0:17:56 | |
so of the road and are therefore
able to send data back to engineers | 0:17:56 | 0:18:00 | |
to have a look at and see where
potholes are developing, where there | 0:18:00 | 0:18:04 | |
are already problems. This is
happening not just in Thurrock but | 0:18:04 | 0:18:07 | |
also in York, on buses, and
Wiltshire, they have a electric bike | 0:18:07 | 0:18:11 | |
's. They are hoping to cover a large
part of the road network, and be | 0:18:11 | 0:18:16 | |
able to see whether or not this is
possible. Quite a lot going on. The | 0:18:16 | 0:18:21 | |
study is funded by the DST, a quick
look now to see what is on | 0:18:21 | 0:18:31 | |
the BBC website, on the BBC live
page, a lot on Davos, extended | 0:18:31 | 0:18:34 | |
versions of all the interviews we
have been conducting with business | 0:18:34 | 0:18:38 | |
leaders, and also this, Lloyd's wish
list. | 0:18:38 | 0:18:44 | |
Much more on the BBC website. | 0:18:46 | 0:18:57 | |
Top story today: much anticipation
here and in some quarters | 0:19:04 | 0:19:09 | |
trepidation, US president takes the
stage at the World Economic Forum in | 0:19:09 | 0:19:13 | |
Davos, to deliver his America first
message. We are all waiting for | 0:19:13 | 0:19:18 | |
that. As are the markets. | 0:19:18 | 0:19:30 | |
Pound, Stirling, holding strong at
$1 42. | 0:19:37 | 0:19:43 | |
Let's discuss the day ahead in a bit
more detail. One thing that has | 0:19:48 | 0:19:54 | |
happened for sure, the US president
and his team have dominated the | 0:19:54 | 0:19:59 | |
airwaves in terms of the
conversations taking place in the | 0:19:59 | 0:20:01 | |
media about this year's World
Economic Forum. Just to talk through | 0:20:01 | 0:20:08 | |
the management of the message as it
were, I'm joined by Jerry Bullman, | 0:20:08 | 0:20:14 | |
global Chief Executive of the
advertising and media group, Dentsu | 0:20:14 | 0:20:19 | |
Aegis. Good to have you here. What
is your take on Brand Trump and its | 0:20:19 | 0:20:26 | |
dominance this week? -- Jerry
Buhlmann. Like any brand, what it | 0:20:26 | 0:20:30 | |
needs to do using gate with its
audience, he has created an | 0:20:30 | 0:20:33 | |
environment where for the whole
week, everyone has been talking | 0:20:33 | 0:20:38 | |
about him coming, and on Friday he
has given himself the last word, | 0:20:38 | 0:20:41 | |
that shows the way he thinks about
things. There is some nuance to | 0:20:41 | 0:20:45 | |
brand from as well, clearly, we know
the America first edition in. -- | 0:20:45 | 0:20:50 | |
brand Trump. He is now preaching
engagement on a global stage. | 0:20:50 | 0:20:56 | |
America first, but engaging with the
world, that is a nuance on | 0:20:56 | 0:21:00 | |
developing what is brand is and
giving his brand some primacy in the | 0:21:00 | 0:21:04 | |
context of Davos. Is this a good
thing or a bad thing for the World | 0:21:04 | 0:21:08 | |
Economic Forum, many are saying,
actually, this is all about | 0:21:08 | 0:21:12 | |
everybody being here and being given
a chance, including the Americans. | 0:21:12 | 0:21:20 | |
Five out of the top seven leaders of
the world have been here this week, | 0:21:20 | 0:21:23 | |
that is a level of political
engagement we have not seen in Davos | 0:21:23 | 0:21:26 | |
for many years, British Prime
Minister Theresa May was here, we | 0:21:26 | 0:21:31 | |
saw a manual mock rock and Modi, a
great deal of engagement between | 0:21:31 | 0:21:42 | |
politicians and academics. It is a
good sign. Another big discussion | 0:21:42 | 0:21:47 | |
has been all about the big tech
names, Sheryl Sandberg is here, | 0:21:47 | 0:21:53 | |
chief operating officer of bass book
and Chief Executive of Microsoft, | 0:21:53 | 0:22:01 | |
and a lot of discussion about the
impact these companies are having on | 0:22:01 | 0:22:05 | |
all of us. -- chief operating
officer of Facebook. Also concerns | 0:22:05 | 0:22:11 | |
about being too monopolistic, George
saw Ross thought about that at his | 0:22:11 | 0:22:15 | |
dinner, give us your take. Being in
media and advertising, are they in a | 0:22:15 | 0:22:20 | |
dangerous place. -- George Soros.
The Digital economy is by far the | 0:22:20 | 0:22:24 | |
biggest opportunity over the next
five to ten years, the broad scope | 0:22:24 | 0:22:27 | |
of things, a lot of these businesses
have a massive amount of utility | 0:22:27 | 0:22:32 | |
among consumers, we see the growth
of e-commerce, the growth of | 0:22:32 | 0:22:36 | |
smartphones, people accessing
better, all of these businesses | 0:22:36 | 0:22:40 | |
contribute significantly to that. We
want a Brand safe environment for | 0:22:40 | 0:22:46 | |
advertisers, which means we need one
for consumers and people, and | 0:22:46 | 0:22:53 | |
government is recognising there is
issues in that regard. We have to | 0:22:53 | 0:23:01 | |
ensure that we can capture the
opportunities of the digital | 0:23:01 | 0:23:05 | |
economy, in the broad scope,
businesses will be here, some will | 0:23:05 | 0:23:08 | |
be gone over the next five, ten, 20
years, we will still have a much | 0:23:08 | 0:23:12 | |
more stable economy. Google and
Facebook, between them, they | 0:23:12 | 0:23:17 | |
dominate the advertising space in
terms of where people are putting | 0:23:17 | 0:23:21 | |
their ads, do you see that getting
more or less in the near term? I | 0:23:21 | 0:23:27 | |
think there is a lot of other
players, Amazon are growing rapidly, | 0:23:27 | 0:23:32 | |
and competing, but Alibaba Group, in
China, and we have seen this between | 0:23:32 | 0:23:38 | |
Google and 10c. There is more
engagement, you will see more | 0:23:38 | 0:23:44 | |
competition. Thank you very much for
joining us. Interesting discussions | 0:23:44 | 0:23:53 | |
going on, back to you. -- Tencent. | 0:23:53 | 0:23:56 | |
All this week we have been asking
about the issue of sexual harassment | 0:24:03 | 0:24:06 | |
and unfair pay and how do you stamp
it out? | 0:24:06 | 0:24:19 | |
No more secrets, get it out on the
table, let's come clean on the | 0:24:22 | 0:24:26 | |
issues, move on, let's be inclusive
for the future. The most important | 0:24:26 | 0:24:29 | |
thing companies need to do is create
a pure merit based environment so | 0:24:29 | 0:24:34 | |
that the women get confidence that
they will not be discriminated | 0:24:34 | 0:24:37 | |
against just on the basis of gender.
In China, most of us do not know | 0:24:37 | 0:24:43 | |
what sexual harassment is, I think
it is the company 's obligation to | 0:24:43 | 0:24:47 | |
educate their employees, sexual
harassment is wrong. It is critical | 0:24:47 | 0:24:51 | |
to transform anger into action. And
action has to start at the top. Some | 0:24:51 | 0:25:00 | |
people have been badly intended but
the real problem is people have | 0:25:00 | 0:25:02 | |
missed things, and we have two miss
less and be better observers of | 0:25:02 | 0:25:06 | |
these things and spied these
inequalities and discriminatory | 0:25:06 | 0:25:10 | |
practices. Companies need to
remember that women tend to be more | 0:25:10 | 0:25:15 | |
modest, so they need to be lifted
up, to grow in the rights of | 0:25:15 | 0:25:23 | |
companies. It is very important
companies create a culture where | 0:25:23 | 0:25:27 | |
women feel welcome, safe and
empowered. Give her the chance to | 0:25:27 | 0:25:31 | |
study anything she wants. Business
needs to recognise it is a real | 0:25:31 | 0:25:34 | |
issue, talk about it and do
something about it. | 0:25:34 | 0:25:39 | |
Breadth of views there are, what is
Friday got in store for Davos? Of | 0:25:39 | 0:25:43 | |
course, the big event, we have
talked about it, all about President | 0:25:43 | 0:25:49 | |
Trump, but plenty of other events
going on. The American delegation | 0:25:49 | 0:25:53 | |
has been talking to the press yet
again, and they are talking about | 0:25:53 | 0:25:57 | |
keeping up to agreements and
enforcing international trade | 0:25:57 | 0:26:00 | |
standards, talking trade already. | 0:26:00 | 0:26:08 |