Ping Fu - CEO, Geomagic HARDtalk


Ping Fu - CEO, Geomagic

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stand down on April 30th. Now it is time for HARDtalk. My guest today

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is fast becoming one of America's most celebrated female

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entrepreneurs. It is not just because the company she founded is

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revolutionising many factoring in the digital age, but also because

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her own life story represents a triumph over long odds. Ping Fu was

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just eight years old when her life was turned upside-down by a

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chairman now's Cultural Revolution. She was thrown out of China. Now

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she is an adviser to President Obama on innovation. What lessons

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lie behind this extraordinary Ping Fu, welcome to HARDtalk. You

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grew up in China. Your life was turned upside-down by the Cultural

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Revolution. I wonder if the sort of disruption experienced prepared you

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to thrive in a business sector, the tech industry, which is constantly

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disrupted. The roles are constantly changing. When I grow up, with the

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life Jenia had, I had a lot of practice in self-loathing. I had

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the ability to change. -- Self learning. I was resilient in

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difficult times. Those were the skills I needed. I suppose it gives

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you an awful lot of perspective when you have had such a difficult

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upbringing. My life had been turned upside down, from a loving family

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with a nice big house in Shanghai, to a ghetto in managing -- Nanjing.

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I lost both sets of my parents. I became a surrogate mother to my

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middle sister. We're talking about the early 1960s. You were grabbed

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by Red Guards working for the Cultural Revolution. Because your

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family was regarded as intellectual they were relatively privileged.

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You had to be taken away and re- educated, reprogrammed. They said

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we did not need formal education. We needed to be educated by workers,

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farmers and soldiers. We had to work in factories, farm rice and

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learn how to march in the military. You have described how in the early

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days there was a lot of hate in you as much in the souls of the UN

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guards looking after you. You were forced to eat animal dung. You were

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brought close to death. We were fed better meals and raped by a dozen

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teenage boys. I was left on a soccer field to die. It was very

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hard. It was a long time ago. Does the power of the memories you have

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still live with you? It does from time to time. I learned for a long

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time to put it away. I wrote a book that just came out. I learnt how to

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heal those wounds. Your birth parents were not the parents to

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raise two. You had two sets of parents. Is there any way in which

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either were able to reach you at this terrible time when you and

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your sister were living the most dreadful and hard life? Not during

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the ten years of the Cultural Revolution. My birth mother came

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back when I was 13. She was put away when I was eight. All of the

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other parents were sent to remote areas of China. What was it that

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you found within yourself that allowed you, enabled you, to cope

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with what she went through? mother anticipated the trouble

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coming to my life. They taught me. Before I was told -- taken away

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from the family, they told me to be bamboo, in the prevailing wind and

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never breaking. It is a mental space in my mind. It is interesting

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that idea of bending and never breaking? The two ever come close

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to breaking? Several times. My journal was burned when I was 12

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years old. I thought about dying. I wanted to jump into a fire. You had

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written your innermost thoughts and kept a sense of yourself? I did not

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have anyone to talk to. I could not talk to my parents. I kept a

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journal on the back of the Communist propaganda for years. It

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was the only place I could express my innermost thoughts and emotions.

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It amazes me that you were so resilient. You're so resilient that

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when the Cultural Revolution came to an end you were able to resume

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studies. You make contact with your family and you ended up going to

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university. That is right. It was not the end of your problems, was

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at? Right before I graduated from college I was doing research. I

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thought Alice picking a humanitarian topic. I heard that

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the one-child policy in China caused farmers to kill baby girls

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because they wanted boys. I did not realise how widespread the killing

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was. When I went to do the research I saw babies being tossed into

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rivers with their umbilical cords still fresh. I was a mother since

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there was eight. Because he raised to assist the? It strikes me in a

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way, knowing what happened to you, I am beginning to feel that there

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was something about you that refuses to bow down to authority.

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You refuse to accept the received wisdom. Otherwise you would not

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have embarked on this challenging university dissertation about the

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terrible impact of the one-child policy. That is quite insightful.

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Looking back, I realised that even though I was brainwashed that I was

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nobody, I never really believed it. I always wanted to be somebody. It

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was not specific. I never knew how to stop it. I kept travelling and

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wanting to be somebody. You talk about brainwashing. What do you

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really mean by that? It is a phrase that is used often, but how were

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you brainwashed? We did not study anything in a normal academic field.

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We always studied Communist propaganda for the Red Book. I was

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told that I was nobody. I was told that my parents were criminals.

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You're in a black file, Would you? I wonder if you, having been

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dismissed by the system, Would you angry with the party? -- were you

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angry. Had he decided that communism was damaging to the

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Country? I believed some of the concept of what they taught me.

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Helping others and being good. At the same time, I did not believe

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much of what they said. They said to grow Communist wheat rather than

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capitalist rise. In the end, he was forced out of the country. Some

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people may wonder how you had the great fortune to leave China and

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make your way to the US. So many other people who were put on

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blacklists ended up in the most hard and difficult lives or

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imprisoned. How come you were allowed out? I did not speak any

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English, I had no idea what American life was like. At the time

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I was running from trouble. I thought anything was better than

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death or being exile. I did not have a future in China. The future

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was unknown to me when I came to the letter states. Back then, I did

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not know it would be a good future. I was told to leave. You had no

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family in the US, and you had no family there. There you were, on a

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plane from Shanghai to California. It must have been daunting. It was

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very scary. No family, no friends, I did not speak the language, I did

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not know what life was ahead of me. At that time, the unknown was

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better then trouble. When I pity you as a young woman in New Mexico,

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with no language, money or contacts, then I think about how quickly you

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got on. Within a few years you were a specialist within computing and

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software. What was it within you that allowed you to get on so

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quickly? One part of it is that America is a wonderful place for

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immigrants. Many people helped me when I first landed in the US. The

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other part is that I've always learn how to do things by myself.

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When I grow up there were no teachers or parents around. I

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learnt to cook quickly. I learned how to work in the factory. I had

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an ability to learn. I never thought I could not do anything.

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Life would throw many things at me. Coming to the United States was not

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as hard as the life I had up until I was 18. You were arriving and

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studying science at a time when the digital era was just beginning.

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Computing was taking off. What drew you to that? I wanted to study

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comparative literature. I could not do it because it did not have

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English skills. I asked what I could study because it did not have

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a science background. Somebody told me to look a computer science. I

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asked where was. They told me it was a man-made language that is

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used to make things. I thought to myself, I'm good with language and

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know how to make things. The interesting thing is, even this

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experience taught me that behind every closed door there is an open

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space. Every time life slams the door at me, I end up picking up a

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By the mid-to-late Nineties, you had alighted on an area of software

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development and computer technology which frankly over the last ten

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years has become the absolute cutting edge of where many people

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think the next phase of the digital revolution is going. Perhaps we

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should in simple terms explain to people that your interest in 3D

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printing, in a sense shaping Things by computer and then turning those

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shapes into actual products in a new way, it's potentially

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revolutionary, isn't it? That's the next big thing. It's as big as

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steam engine, Henry Ford, assembly- line or the internet. That's a big

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claim, can you justified it for me? When I was at Super Computing

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Centre I hired a student called Andrew, we started in San Jose, and

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that became internet Explorer and Netscape. After that success I went

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out to start my own company called Geomagic. That was 15 years ago. I

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thought about combining the internet with manufacturing. In

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order to create an internet of things. That was of course way

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ahead of its time. I went out and I saw this machine, which is a 3D

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Printer from 3D systems, and I was just totally amazed by this machine.

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It can literally print a 3D product from a machine. Not just paper.

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of this machine comes a tangible product? Yes. It prints layer by

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layer. If you print on paper you just grinned one liar. The best way

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we can make sense of this at least visually is to look at your shoes.

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-- just print one layer. You have come in today to the studio with a

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pair of shoes that were printed. That's right, this is the three

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design -- 3D design and 3D printed shoes moulded to the shape of my

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feet. In the future, the product design will be in the software code.

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The fabrication can be locally next to you. The product will start with

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the person. We have got Mass Customisation of personal factories.

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If you think of a shoe company that wants to make its products by

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producing millions of pairs of shoes for the mass market, they

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can't use this technology, can they? Aren't you talking about

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something very local and small scale. We will never be able to

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with this be able to compete in cost with the traditional

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production line? That's not true. The traditional shoe, the most cost

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is not in the material and the making of the shoes, it is the

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infantry, shooting across the seas, retail shops and shoes that nobody

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wants. 90% of the cost is in that. Less than 10% of the cost is the

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material in making the issue. In this case the material and the

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making of the shoe is not more expensive because the machine is

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making it. You can make it locally so you don't have to share across

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the sea, which is not only cheaper but less that print. In a sense it

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is the end of globalisation, it is the end of things being shipped to

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the United States. -- footprint. It is bringing manufacturing back

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home? Absolutely. In 2006 When Thomas Friedman wrote a book, "The"

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World Is Flat ", we were sharing a stage, and I said globalisation is

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passing, it is now about localisation. We live on one earth,

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we watched one moon, we inhale the same air. Localisation is very

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interesting. We will get to that but I want to stick with the shoes

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are a little bit more. The material, what are they made of? In this case

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it is a natural fibre, linen. are linen shoes? Yes. The idea of

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3D printing, could you make things out of metal? Yes. Obviously

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plastic would be amenable? Yes, plastic, metal, rather, linen,

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ceramic. There's more than 100 materials. -- Letter. Could you

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make a mix of materials? Could you make a car, let's think ambitious,

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via a printer? Not today, but some of the car parts can be made via a

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printer, and even better, because you can design geometry inside of

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the metal to make it lighter, stronger on impact, and you can use

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material to make new material, which is there interesting.

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what ifs that apply to this technology seemed to run in

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different directions, one is a dangerous direction. We have

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already seen the notion of a Wiki weapon aired on the internet, and

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there's one particular student and some associates of his in Texas who

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are determined to use 3D printing to make a home-made gun. All you

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need is the software and a 3D Printer and he believes you can

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make all the necessary components for a working weapon. It does Grail

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raised real questions about where this idea of home made assembly and

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production ends up, doesn't it? but I always believe in our human

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history it always goes against evil. The gun doesn't shoot itself, it is

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the human that takes the gun to shoot. Technology itself is not

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evil. Right? But technology can play to our worst instincts. One of

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the things that seems to me a danger with the spread of three the

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printing is that it enabled piracy, copyright infringement, to become

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even easier. -- 3D printing. Maybe but it could generate more

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innovation. If you make one of a kind, not one in a million, why

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would you care about piracy? care about piracy and Copyright for

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lots of reasons. The one story that intrigued me, a German man saw a

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picture of a Dutch policemen carrying his handcuffs. He took a

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picture of those handcuffs, blew it up, looked at it in great detail,

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stand it, and he was able to make a key through a 3D Printer to fit the

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handcuffs. That's the sort of danger that you could never

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anticipate that might come with the technology? That's true. But

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innovation is also going to create so many more solutions that counter

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those bad intentions. It's interesting, in human history, when

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good against evil happens, there's always more good and evil otherwise

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we would have been erased from Earth already. The reason we

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evolved is that we are always able to make solution. That's a very

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optimistic view. I want to reflect again on your background in China,

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you've been appointed to the US National Advisory Council on

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entrepreneurship and innovation, but there are people in the US

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saying that they are losing their innovative edge, especially

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compared with China. You have got a unique insight into both cultures,

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is there some merit to that argument? The US has been a very

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inventive society. We invented very many technologies that have been

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adopted by other countries. Innovation is about invention made

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real. Our US or developed Western countries have this issue of not

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adopting our own invention. We need to look at that more. When Peter, I

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don't know if you have met him, the sound of Payi Pelle, he said

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innovation in America is somewhere between dire Straits and debt. You

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don't share that view? I'm not that pessimistic. -- dead. The United

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States is still quite an innovative country. I don't share that.

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Especially in your field, information technology, and other

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economists, Robert Gordon, he said the benefits of information

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technology have largely run their course, which suggests he is not as

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thrilled with 3D printing as you are. Let's wait for ten years and

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see what happens. I think he would have a lot of 3D printed things at

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his home. Do you ever go back to China and perhaps think about

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launching your business, that's done so well in the US, enshrine as

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well? I do have a subsidiary in China. I don't think China needs to

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be a dumping ground. It has 1.3 billion people, 1.3 billion

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consumers. Competition between the US and China and the rest of the

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