18/01/2013 Newswatch

Airport. More and that throughout the evening. Now on BBC News it's

time for Newswatch with Samira Ahmed.

Welcome to the programme. This week, with Wednesday's dramatic

helicopter crash would have received extensive coverage had it

not taken place in central London? We cook up another row with

horsemeat on the menu in the studio. Thing is like studying and looking

after their children. What was that again? The problems

of hearing what is being heard above background noise.

First, Wednesday morning's news coverage was dominated by this

story. Your car is on fire, get out of the car. In the heart of London,

at the height of the rush-hour a street is engulfed in flames. This

is burning fuel and wreckage from a helicopter that smashed into a busy

roof -- Road. My heavy cock -- helicopter has just come down on

the road. Dramatic pictures and a tragic accident. Dealers have wider

concerns about the way it was Several viewers, from Moseley

outside the capital made a There was also a reaction to

coverage of the trial of nine men accused of being involved in a

child sex trafficking ring in Oxford, in charge they denied.

Oxford is best known for its academic achievement, but this case

centres on a brutal, hidden world where it is claimed girls as young

as 11 was sexually exploited by a Last week, we mentioned Newsnight

upset animal lovers by showing scenes of a pig being slaughtered.

This week the programme showed another animal under the knife, but

this time it was a chef who was invited into the studio to cook and

serve some horsemeat. I will have a go. Looking at how this got into

beefburgers, it would improve the appearance of the beefburger,

adding it to the needs, you would look like you are getting less

fatty mince. It is excellent, it tastes like best steak. The stunt

followed the revelation that several supermarkets, including

Tesco have been selling beefburgers which contain horse DNA. Sales of

horsemeat has boomed since the story broke, but some dealers were

Stop now, can you hear me clearly? Hopefully you can because I am

speaking to from the quiet of a studio with no background noise,

music or sound effects. But sometimes presenters speak over the

musical background, which some viewers say makes it harder to here.

It is a practice employed in the headlines on the news channel every

half an hour. Boeing insists there 787 Dreamliner

are safe. Ahead of the Prime Minister's key

speech on Europe tomorrow... Detectives investigating

allegations... Speaking over the drumbeats really

It is a particular issue if you have some form of hearing loss, a

problem that affects one in six of the population. And when presenters

and correspondents are speaking from outside the studio, things can

get noisy. These are reports from Breakfast. If it is a manic. 125

people putting together the sofas. And they are putting together the

frames. Surprise, springs. You can see the

production going on this morning. This company has been going on for

20 years. The majority feel it works for them

and it allows them to do things like studying and looking after

children's. It is turning a noisy India... A dealer contacted us

about those reports and he joins us now with his wife. What is the core

of your concern about these kind of location reports? The main thing is,

the aim must be to transmit information, but with the excess

noise it is difficult to hear what is being said and receive that

information. It goes against the whole point of doing it. You felt

the noise was too much? Was there an additional issue for you? I do

have a slight hearing loss. Every day, it is not enough to even

notice. But when I am trying to concentrate on what is being said,

which I do find interesting and important for my concerns, it is

very irritating to have to strain to listen, and sometimes it is

impossible to here at all. A BBC gave us a brief statement. They did

not come on to talk. And it said, we want our viewers to enjoy the

programmes and tried to apply the highest technical standards to

everything. Inevitably, some environments are noisier than

others. That is fair enough, but if the level of noise into fears with

the absorption of the information they are trying to transmit, surely

that negates the whole point of the interview? People might say, even

if it is just a limited amount of hearing loss, it is still a

minority concern and most people can sort of make it out?

business is probably less than two by an older age range and some of

other things on the programme. Pensioners, others are probably

already on their way to work anyway. What do you think of the idea, some

environments are going to be noisy, they don't set out to make it

harder? Sure Lee they can find a quiet corner and say to people,

just for a few minutes, can you not come across with a palette a fall

of metal trays? What the BBC has done with Breakfast, they are not

just in London, and they get out of the studio. I wonder in the end

should you need to accept that there will be situations where it

will be too noisy for some dealers? To a certain extent I agree. It is

a question of balance. I find repeatedly I am having to strain to

listen. By example, a couple of days ago there was a broadcast on

King Cross station on the concourse, in the rush-hour. 10 seconds after

the interviewer starts talking, the Tannoy comes in with station

announcements. That was louder than the interviewee. I am struck that

the BBC gave a very brief statement, do you think that is a failure to

take your views on board? They acknowledge they sometimes get it

wrong but they try? I thought the principle of interviewing people at

a factory, you could have the journalist going round in the noisy

bit, but have the interview in a quieter room? You should be an

interview planet. Thanks to you both are coming on and raising

those criticisms. Finally, and staying with Breakfast,

Thursday's programme fan good cause to look back to 1983.

It was the first pound coin, the first wheel clampers and the first

Breakfast television. The first edition of the first, regular

breakfast television programme in Europe. Breakfast-time held a

mirror to the world, which in 1983 included cabbage Patch dolls.

Happy memories. As Breakfast looked back, viewers voiced unflattering