Why Hate Junk Mail? Panorama


Why Hate Junk Mail?

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It invades our homes. Tons of it cascading on to our doormats.

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mail is becoming a plague. And it costs the taxpayer a fortune to be

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rid of it. �700,000 just to get junk mail into landfill. It is

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incredible. You might hate junk mail but would our postal service

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survive without it? There is absolutely no question that

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advertising mail is central to the financial viability of the Royal

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Mail. And just how addicted is Royal Mail to the darker side of

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The Royal Mail are delivering in effect coachloads of criminals to

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the Houses of elderly and There is no place to hide. It

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doesn't care where you live at... It will fine you. -- to fine you.

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And when it does, is there anything Junk mail. Not a 1950s B-movie

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fantasy but a reality of living in the modern world. It seems that

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there is absolutely no where in the UK you can escape. Even a place

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like this, Fair Isle. It is the most remote inhabited island in the

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UK, sitting 25 miles from Shetland and getting just one boat a week in

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the winter. It is a pretty tricky place to get to but junk mail

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Charities, insurance, another charity One, somebody asking me to

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buy beds, Co-op, we don't have one on Fair Isle, another one on

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insurance, Specsavers, Co-op again and the royal wedding coin offer.

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For Fair Isle's post mistress, junk mail has become almost as common a

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sight as the island's seabirds. are not immune from junk mail.

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There is one advantage to living here though if you are trying to

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avoid some junk mail. There are absolutely no fast food outlet on

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Fair Isle so they won't be plagued by all those takeaway leaflets.

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That doesn't seem quite fair on the rest of us in the UK though so why

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have brought some kebab shop and curry house leaflets just so they

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It seems a bit ridiculous, doesn't it? It is a bit of a waste and I

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put it straight in the bin, along with all my other rubbish that will

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go back out on the boat that all of this came in on. Unfortunately,

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most of us don't have the luxury of sending our junk mail out over the

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horizon. A lot of it simply ends up In Cornwall, they reckon around

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4,000 tonnes of junk mail like this ends up in landfill every year.

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That is enough to feel about 500 of those dustcarts. -- to fill up

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about 500. That 4,000 tons represents about 3% of the overall

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waste Cornwall thumbs into landfill and burial doesn't come cheap.

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is quite incredible how much it costs. For that fraction, you are

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looking at getting on for �700,000 a year. Just to get junk mail into

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landfill? Yeah, it is quite incredible. And who is paying that

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bill? The Cornish resident is paying the bills. Could the Cornish

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cut that cost by making an effort to put that 4,000 tonnes of junk

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mail into the recycling bin instead? It would be nice if it was

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free, unfortunately it is not. You are looking at �119 per tonne to

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recycle. But that is still close to half-a-million quid, so although it

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is cheaper it is not a lot cheaper than putting it into landfill?

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Unfortunately yes. Much better environmentally, no question about

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that, but there is still a cost. This is a month's worth, three

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weeks' worth, and this is how much comes through my letterbox.

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Cornwall councillor Andrew Wallis believes junk mail has become a

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plague. I get everything from utility companies, charities,

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supermarkets, you name it, I generally have it. This is almost a

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criminal waste of our money. Government is cutting Cornwall

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Council's budget by �53 million this year. And the last thing

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Andrew wants is to see the county's remaining cash ebbing away to pay

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for the disposal of junk mail. we could save some of this money

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from not having to deal with junk mail, this money could be used

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elsewhere for the benefit of Cornwall. Makes you wonder how much

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the whole country could save. a-million in Cornwall. Times that

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by all the authorities in the UK. You are talking millions, absolute

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millions. So we didn't ask for this and yet we had to pay a fortune to

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be rid of it. Shouldn't be companies sending it help to pay

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the bill? This organisations represents many of them. Either way,

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they don't call it junk mail here. I don't think we should bear any

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additional cost at this point in time. But why should the taxpayers

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in Cornwall and anywhere else pave the dispose -- to dispose of what

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they didn't even ask for? We are a very small part of the use of

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landfill. We don't think it is a burden. We think the overall value

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to consumers and the economy far outweighs that cost. People want

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things from you? Absolutely, they do want it. But is there a way of

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turning an expensive problem into a valuable asset? Remember Fair

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Isle's junk mail? It eventually ends up being delivered here, in

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Where it actually does some good, along with a lot of other rubbish.

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It is burned to keep Shetlanders warm. At Lerwick, the capital, they

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have got what is called an energy recovery plant. That is the last of

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As the council, we encourage waste prevention and junk mail is always

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going to be there so the key thing is that when it does end up in the

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waste bin, we at least deal with it properly and recovery -- recover

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the energy for. Junk mail plays its part here in providing heating and

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hot water for homes, businesses, a couple of schools and even a

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swimming pool. A little bit of good comes from that people, if you

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like? Absolutely. It is far better for the environment than sending it

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to landfill. 1.7 billion pieces of junk mail are delivered by Royal

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Mail last year. So why shouldn't I follow the Shetlanders' example and

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My family home is heated by two hungry would burners and feeding

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them is hard graft. Many is the weekend I have spent toiling away

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in a nearby forest cutting down dead trees to burn. That should

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keep me warm for a week or so! But instead of spending time and

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effort gathering wood for the fire why don't I just put my feet up and

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let Royal Mail do the work? Delivering fuel in the form of junk

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mail. It didn't take long, just an hour

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ordering up extra junk, for it to come in thick and fast.

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Double glazing, insurance, windows again, animals, Damart, don't

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remember signing up for that, As a nation though, it appears we

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The Direct Marketing Association in Advertising mail has a very large

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value to the UK economy. Close to �16 billion be in terms of goods

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and services bought and sold through direct marketing. What you

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are saying is that if we didn't have junk mail, there would be a

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�16 billion hole in the UK economy? Absolutely right and that is why we

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prefer to think of it as targeted direct marketing as opposed to junk

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mail. I don't really like the phrase job because junk is

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untargeted, unuseful, unvaluable and if it was... That is how it

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feels to me. It feels exactly those things, and unwanted. More than 50%

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of the UK have bought from a piece of direct mail in the last year.

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There were loads today. So much it has gone everywhere.

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I won't be ordering anything from my junk mail though. I just want to

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burn it. But you do need a bit of specialist kit to turn all of that

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post into logs. This is a briquette maker. You tear it up into strips.

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Put it into something like this, add water. You end up with a load

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of porridgy gloop. Give it a good push. Lots of pressure. Pour out

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the excess. And there you have it. While many of us made love to hate

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junk mail, Royal Mail must positively adore it. There is

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absolutely no question that advertising mail, which the critics

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describe as junk mail, is central to the financial viability of the

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Royal Mail in the 21st century. Richard Hooper should know. The

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author of a government report into Royal Mail's future, he made plain

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that out of a poached -- total postal market of �11.4 billion,

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junk mail was worth 1.7 billion. If you take letters alone, it appears

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Royal Mail really counts on it. were looking at a figure of

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something like �5.4 billion for the total letters market, off which 1.3,

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so nearly a quarter, is advertising mail, so that shows you how

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important advertising mail is to the future of the Royal Mail and to

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the future of postal services. does that mean we need junk mail to

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be able to send our Christmas cards anywhere in the UK for the cost of

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a stamp? The supreme irony is that without the junk mail, without the

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advertising mail as I would call it, he would not have the Universal

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Postal Service. -- you would not have. We contacted the Royal Mail,

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outlining Richard Hooper's position. It made no comment but said instead

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it did not recognise the term junk mail, adding many households find

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direct mail useful, and if they don't, many schemes exist or

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stopping it, including its own. So on the face of it, it seems the

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best way of ensuring the survival of our beloved postal system is to

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sign up for as much junk as you possibly can. But beware. Imagine

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if you're keen among the junk catalogues and leaflets were

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letters so toxic they could completely ruin your life? And

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imagine if Royal Mail was making Scam mail. Just like junk mail,

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delivered by Royal Mail. Letters from foreign con-artists invading

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our homes and our bank accounts, taking �2.4 billion in here at last

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For years, scam mail has flooded into the UK, snaring victims and

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I could hardly open the door because there was the tsunami of

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letters. They were literally everywhere in the House and there

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were hundreds of them. We had a clear-out and we ordered a five-ton

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skip. There are fake lotteries, dodgy catalogues, criminal

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clairvoyant! Promising big cash prizes and guaranteed good luck --

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clairvoyants. The problem is, to claim your winnings you just need

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to send off if small sum, �20, �30, but that fat cheque to save your

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life never arrives. My mother was spending between �2,000 and �4,000

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a month. His whole pension money was going every week. Over 12 years,

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at least half a million pounds went off to criminal scammers. And this

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can be the result of that obsession. There are 120 chequebooks fear from

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just one victim. And over four years, she spent �40,000 on scams.

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After replying to the first tempter better, are victims' names are put

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on a sucker list. These are often sold to other criminals around the

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world. Which is exactly what happened to Paul's husband. Africa,

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Australia, Germany, France, you name it. They were coming from all

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over the world. How many letters 20-30 a day.

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Ray hoped to win enough money to pay for a golden wedding

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anniversary trip to Canada. Instead, hooked on scam mail, he lost their

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�5,000 life savings and almost his marriage. Biggest mistake of my

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life. I didn't think I could be that gullible.

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I reject what I've done. -- I regret what I've done. I feel

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sorry, foolish, annoyed and angry that I could have let myself be

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fooled by these people that send these letters out.

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Like Ray, 76-year-old Pamela was addicted to scam mail, losing

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thousands of pounds. She has come to Exeter University to find out

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why. I do want to say very strongly that it is not only the elderly.

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Actually, the biggest friend of the scamer is complacency. The feeling

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that "I couldn't feel victim to something like this!" actually, you

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could, who ever you are. Hello, come in. Professor Stephen

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Lea has done a landmark study into the psychology of victims. It did

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become an addiction. Perhaps next time I'll win it, the next letter.

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Not the next month, the next letter. It is called the gamblers fallacy.

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Actually of course there are a range of techniques that scamers

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use, making something look like an official communication, feel like,

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I have to open this. Others are going for the gut really. We call

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them influences, putting a huge sum of money at the top of a letter.

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The misery caused by some of these scams is really unbelievable.

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you think you have won on this one? I know I've won it. How sure are

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you? 100%. 100%. This film shows theor meant of Jessica Looke, in

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the grip of scam mail addiction. Her daughter, who tried everything

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to stop her, is behind the camera. Are they being stupid? I don't

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think so. When your mental health When I got to the hospital, about

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three hours before my mother died, she didn't speak much because she

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was too poorly, but she did say to me, "marry lin, has the post been -

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- Marilyn, has the post been?" did you think?

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I don't know. After jes ka had died, Marilyn

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cleared around 30,000 scam letters out of her home. The cruel legacy

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of another wise happy life. It was literally every where. The shed was

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full. Under the bed - it was in the corn

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flake box, in every drawer, every cupboard. It was every where.

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is some of the scam mail removed.... The experience drove her to set up

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Think Jessica, to help other families. We can get up to 26,000

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visitors a month. If these people were getting mugged on the street,

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there would be an outcry. Because it is happening via the post and

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going on behind closed doors, nothing is being done. These people

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are not getting any help. For years, criminals have acted with impunity,

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outside UK borders. Largely free to inject their fraud into our postal

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system. International boundaries have no

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meaning for these people. They are serious, organised criminal

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networks, at the top echelons there will not be many of them. They will

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operate from all over the world. The City of London Police is trying

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to get to grips with the scamers. The lead force for the

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investigation of economic crime in the UK, their officers are busy

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gathering evidence. Will the countries of the scamers helped?

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There'll be different levels of co- operation in some areas of the

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world. Some countries we get cracking co-operation. Some

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countries it is much more difficult. I can assure people that we will be

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doing something. The question is, would something be

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achieved by looking closer to home? A lot closer?

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Like here at the Royal Mail's headquarters in central London?

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Or here, an anonymous industrial estate in Southall, London. This is

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the home to a UK hub of a firm called Spring Global Mail. Royal

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Mail owned one-third of the company, which acts as their overseas agent.

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It is believed to earn Royal Mail millions. It declined to say how

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many. Spring Global has centres in 15

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countries. It enters into mail contracts with companys from around

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the world. If you are an Australian firm 579ing to get a catalogue de--

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wanting to get a catalogue delivered, speak to Spring. They

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are a vehicle for scamers and it has been going on for years. How

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does Spring Global Mail, part owned by Royal Mail allow scam mail to

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even enter the UK? Unfortunately it is easy to get scam mail into the

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UK. The fraudsters use all the legitimate canals. Used by scamers

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who want to market the UK. They use that cover to actually manipulate

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and target people in the UK. Surely Spring Global Mail checks

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what it sends to us? Mike Haley thinks it should do more.

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simple thing they can do is to ask for copies of the mail shots that

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are going to be distributed upfront, so they can look at them, check

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them and see whether they are fraud lent mail. Spring Global has said

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it has no powers to act as a sensor and it is not possible to identify

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scam mail, even when sent in transparent wrapping. Here is an

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example sent via Spring Global to the UK.

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One hired monkey could see this is scam. It says here "you are

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definitely going to be depositing �25,500, in your personal account.

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Congratulations!" Once in the system it is too late. Our current

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postal laws mean Royal Mail then have an obligation to deliver it

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and to all intents and purposes it looks above board, especially as

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many take advantage of a service provided by Spring Global and part

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owners Royal Mail. They offer the local look, which means letters

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like this from foreign fraudsters can THE COMMENTATOR: Complete with

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the trusted Royal Mail logo and be delivered looking like they come

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from Britain. My mother used to say, it isn't a

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scam, it is genuine, this is the Queen's mail. She could not be

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delivering it is if was a scam. Scamers use a post mark because it

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creates trust and security. A lot of elderly people will see that and

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think there must have been some checks already in place, so this

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mail is trusted mail. Spring Global told us it is a

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marketing activity and the vast majority of companies using it are

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legitimate. What proportion of Spring Globals is made up by scam?

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Only they can tell how much is fraud lent. It could be 30-40% of

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their business. Spring Global Mail did not comment on these figures.

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We asked Royal Mail and Spring Global for an interview. They

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declined. Instead supplying us with Royal Mail and Spring Global Mail

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point to an operation with the Metropolitan Police in January,

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which removed six million scam letters from the UK.

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Both say they are committed to working with other UK agencies to

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stamp out the problem and that the Met operation and other

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investigations has led to the cancellation of 17 overseas bulk

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mail contracts this year. They added that what they have been

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doing should remove an estimated 16 million scam mailings per year,

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which Spring say represent 3% of the company's revenue. What I want

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to know is, why didn't they do that years ago? Why has it dawned on

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them that they can cancel these contracts? They need to ratchet up

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their response, recognising the human misery that comes about by

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the delivery of this fraudulent mail. Any serious business will

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want to protect its customers. For just making a quick buck off some

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fraudsters they should balance that against the fact that they have a

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big custom base they need to protect. I blame Royal Mail for

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these mailings reaching my father. At the end of the day, they know

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what they are delivering. They don't realise the impact it's

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having on people's lives. I think it's all about revenue and money.

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With so many loopholes being exploited by scamers, is it time

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for tougher legislation? MP Caroline Nokes is so appalled she

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is pushing forward a private memberers' bill. We -- private

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memberer's bill. We need to intercept it at the point of entry.

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She wants postmen and women to deliver change, empowering them to

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identify victims. One big problem at the moment is a victim has to

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identify themselves as a victim. In many cases they don't. They believe

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this scam mail is genuine. Sadly, without Government backing or

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massive public pressure Caroline's bill stands little chance of

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becoming law. We are left to hope postal companies do more to keep

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scam mail off our door mat. As I have travelled around the

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country, speaking to victims of scam mail and their families I have

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