03/02/2013 Sunday Politics North West


03/02/2013

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And in the north-west - will go as a logos and scrap the slogans. How

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branding experts are searching the sole of your town it to boost

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Apology for the loss of subtitles for 2425 seconds

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Good morning. Lose the logos and scrap the slogan has it - how

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branding experts are searching the sole of your town to boost business.

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To discuss that and the rest of this week's news, I'm joined by the

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Labour MP Simon Danczuk and their Euro MP and leader of the British

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National Party Nick Griffin. High- speed rail as one of the largest

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infrastructure projects ever announced in the region, �33

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billion. It is a lot of money, do you think it is too expensive?

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is about a 10th of what has been spent bailing out the banks, so

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provided that jobs go to British workers, then it is affordable.

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Whether it is worth doing is a matter of debate. The we will be

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having that debate. What you think? It is good for the north-west. It

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helps to rebalance the economy in terms of north and south. I welcome

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the it. Let us take a look at some of the detail and indeed the route.

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HS2 will split at Birmingham, one line heading to Yorkshire and

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another stopping in Crewe. It will then head two new stations at

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Manchester Airport and Manchester Piccadilly. They also be it I new

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line at an existing airport at Wigan. The new trains will be

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capable of 225 miles per hour. The current journey from Manchester to

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London of two hours and eight minutes will in future take just

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one hour and eight minutes. Barely enough time for a sleet. But

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the big question - is it worth it? How might it affect the regional

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economy? What about places like Liverpool that have missed out?

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The world's first passenger railway station opened here in Liverpool.

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All the major cities should be treated fairly and proportionately.

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A major economic club should not be disadvantaged. While Liverpool will

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not have a station, Manchester will have a station in the city centre

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and one at the airport to attract international business. We think it

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will bring a greater economic boost to the region, it will be such jobs,

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it will connect us as a city much better to other atrocities in the

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country. The Government believes that there

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line will rebalance the economy, healing the North-South divide and

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bringing new jobs. Their evidence is being questioned. We can expect

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some impact, but the biggest advantages will accrue to London

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and the South. The big guns were sent out this week to spread the

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message that this is good news for the whole region. We think it is

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only right for the north-west that it has its fair share of economic

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benefits to come. Their evidence in France and Spain is says that high-

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speed rail does in fact help. I would not spend money on this,

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which is little more than a vanity project. It will be 2032 before the

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first trains pulling to Manchester. In the meantime, it will to be --

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it will be debated whether or not it will be worth it.

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I asked the Chancellor of the Exchequer exactly how HS2 will help

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the north-west economy. It is not just about quicker journey times to

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Birmingham and London, it is also about creating a whole economic

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infrastructure for the North of England. Around those stations,

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businesses will come and locate. You're coming from abroad, about

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international business. You might have previously thought that you

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would locate sure -- will take your business in London, but now you

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might say that Manchester has much better connections not just to

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London but the Continent of Europe. It will change that geography of

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Britain. But it is worth �1,000 per household. There have the

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Victorians had not built the railways, or people had not built

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the motorways 50 years ago we were not have those things. Where would

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Manchester be without the M6 in the M32? We are doing the same thing

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today. This is about boosting the regional economy. He would accept

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that up until now it has proved much more difficult to get economic

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growth that you had hoped for? would say that for many years

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Britain made a big mistake, which was to pin all its hopes on the

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city of London. This government is trying to rebalance the British

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economy, make sure that there is growth and investment in the North

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of England. We are doing it with projects like in our than real hub.

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That is happening now, but we are also taking at the decision so that

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when we are here in 20 years' time we will say that we did not duck

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the challenge of a regeneration, which was to make the North

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connected to the global economy and make sure that the North is a

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beneficiary in the global race. Do you accept the government's

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argument that this is good news and it is going to be a big boost for

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the north-west regional economy? do accept that and it was a Labour

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proposal in government. I do not think it is coming to fruition soon

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enough, buses is right that places like Rochdale, that I represent,

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rely on jobs in Manchester city centre. If we can attract more

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investment into Manchester, and this will help to that, then I

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welcome it. The legislation need started out and it could be done in

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one process. And so important part is that we should build from the

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north to the south and to the south -- from the south to the north so

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that we get it done quickly. It is not connecting to Heathrow, that is

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a big mistake. What about the concerns from Liverpool, they are

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saying it is a fantastic thing for Manchester, they are getting two

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stations but we're not getting any. There are understandably

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disappointed. What we should work on his better connections between

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Manchester and Liverpool. Their two potential groups of losers in this.

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Overall, it is worth doing, it is a better use of the money than

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invading foreign countries are bailing out the banks. But we have

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to address the problem that Liverpool is in a bad enough

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economic state as it is. The it is growing. It is growing, but there

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is still some terrible deprivation and Liverpool. I know that Rochdale

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and Manchester have their own, but Liverpool is worse. It is going to

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disadvantage Liverpool greatly. It is essential... The question that

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people watching this will ask, what had he as a north-west European MP

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done for Liverpool as a member of the European Parliament? He had

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been there for each years. Don't spend time attacking me, we are

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here to talk about HS2. As they MEP for the whole of the north-west

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including Liverpool... Let me just ask your opinion on another point

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that was made by the professor in the film, which is that the danger

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is that actually the impact is debased London rather than the

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north-west. It could do, but then again if you were going one way on

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the trainee will have to come back the other way. That is questionable.

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What's his death and it is that if Liverpool is not connected -- that

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is definite. Liverpool will miss out. The small towns will not be

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connected, that needs addressing. We cannot afford to the his

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environment and farmland. The issue did a trench, they should pit that

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line underground. Could you think a better ways to spend �33 billion?

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This will not start until 2017, so in terms of certain yet the economy

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this is not a solution. It is very much a long-term policy. It has to

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be started, we have to move with the Times, we have to update our

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infrastructure. That is something that the United Kingdom has been

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wrestling with for quite some time. There has been quite a lot of

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public resistance to it. But only by those people who are adversely

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affected by it. There is no doubt about it, from an economic

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perspective that is good in terms of redressing the North-South

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divide in terms of the economy. This week we have had a visit from

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the Queen. Mary Portas has been visiting the region to bring new

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life to faded town centres, but she is not the only one. Pencils are

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turning to creative agencies to help make our towns and cities cool

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places to live and do business. His City branding working? We have been

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fined and out. It is about turning a location in

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to a destination. This man's brand communications agency is working

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with Liverpool City Council. His mission is to create a buzz around

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Birkenhead by using the old to transform into the new. It is about

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using exciting things that have happened in the past am looking

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towards the future. It is about looking at the way people top, what

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we are about, the way that buildings are created. He the

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architecture comes to life. Logos and signs are part of City branding,

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but with cuts being a sign of the Times, can local authorities afford

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it? Manchester City Council has its own in-house design team, which

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cost a quarter of a million pounds a year. Is it money well spent?

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are losing jobs within the city council and attracting economic

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activity becomes even more important than it was previously.

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Having modern branding, having something that scrapes the sort of

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place that the city is makes it more attractive for companies to

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come to. She came of a bad reputation requires more than a

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slick logos. You cannot get young people to do joined-up writing let

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alone in Dons up sentence says. Fixing things you has not been easy.

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This man has been working with Manchester City Council to promote

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this area. There is investment and a brand new college. He is whether

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a shot on its way up? -- within shock. Our campaign is an image

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campaign that is about local pride. A visit from the Queen of shops was

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well comes this week in Stockport. She has given �100,000 of

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government money to revamp. think about so many times across

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the country, you visit them often for reasons that are of shopping.

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For Nelson, the branding is important, why would I go to

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Nelson? Why would people come here? Is it for markets, shopping, is it

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for socialising, does it have great restaurants? Some places do not

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need help in being hip. This is the Northern Quarter in Manchester, it

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is quirky, bohemian and effortlessly cool. Some believe

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that this is achieved bought -- achieved organically. Here in the

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Northern Quarter, you have traders, residents, people visiting, all

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understanding what makes the Northern Quarter unique and buying

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into it in some way. A lot of local authorities and councils that have

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invested in branding have done so in a superficial way. It is just

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about a snazzy logo. It branding is big business. Getting it right is

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an even bigger challenge. Nick Griffin, you have had a

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rebrand of your own party, was that last year, are the you before? Why

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did you do it? We did it because we had been smeared, we had been

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attacked for many years. A rebrand was one way of doing that. But of

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course we did that with our own money. This preference is

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government money. There is no such thing, it is taxpayers' money. It

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is a shocking waste of money and it will only take away traditional

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symbols. It does not need rebranding, leave the money alone

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and leave it with the tax payers. Some of it is taxpayers' money, but

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some of it is private enterprise groups. What was the energy were

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trying to get away from? We were trying to get away from image

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inflicted on us about Labour Party thugs. There is trouble on the

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streets and the BNP is involved. We care for Britain, it sums it up.

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have to take exception to some of the Commons that he made there.

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Some of what you were saying was clearly nonsense. In terms of thugs

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and everything else. It is up to you whether you want to rebrand,

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but people see through this shiny Veneer that you were trying to

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create. They will clearly see that your policies do not suit the vast

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majority of people. I see that you're trying to the brand and a

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desperate attempt to win votes, but she did worse recently than in the

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general election. You are losing support left, right and centre. One

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of the reasons is that, and I will give you an example, the Rochdale

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grooming case which was playing out in the courts and Liverpool, you

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nearly caused a case against 90 defiles to collapse. You are not

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interested in justice against these nine pay to fells, -- nine abusers,

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he nearly cost the case to collapse. You should use this chance to say

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sorry to the victims. You nearly it ensured it justice was not done.

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was talking about grooming saying that this grooming by a Muslim gang

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is a problem. You were heavily involved in Rochdale Labour, the

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prospective candidate in 2007. He did not talk about it for years. He

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wanted the votes. You said nothing. But you accept that you nearly cost

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the case to collapse? That is spent. No, it is not spend. That would

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have been devastating for the victims. Gentleman, can I just come

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back to the point that we were making, which is that despite the

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rebrand, your party is struggling now, worse than it ever has done,

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in terms of councillors who have dropped down to three councillors

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throughout the entire country. You had to MEPs elected, one of them is

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the long run the party. There doesn't appear to be a imploding.

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Yes, we have taken a hit, primarily because some of our voters are

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former Labour voters. The Labour Party were making a terrific hash

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of it in Parliament. When they are in opposition, there is a

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temptation of -- for a Labour voters to say that they will go

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back to the Labour Party. New line no longer the clear 4th party.

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have not been treated fairly by the BBC. The BBC's rules were... Before

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the 2009 election, they said that if you get elected to the European

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Parliament we will give you two sessions on Question Time every

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year and additionally do that comes up and it is your issue we will

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have you on. The change the rules to keep us off. The BBC shut us out,

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pretence we are not there. You are here now. Simon Danczuk, does

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Rochdale council leader rebrand? do not think so. I have some

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sympathy for doing some work on branding, I think it has a place.

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But the reality is that what you need to get right is frontline

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services and that is for any local authority, public face our

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organisation. They have to deliver frontline services, that is crucial.

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But you have been very critical of the Council and the way that it has

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reacted to this whole issue of the grooming cases. Specifically that

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they are not moving fast enough with their own investigation.

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Absolutely. I have held local authority to account on every

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account. I have ensured that it has been investigated. It does not need

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a real band, it needs running well and efficiently. Last weekend he

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talked about the way that you had said to rabbits that had died in

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the road to your family to save money. If people want to see the

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full context of the speech they can go on the website. We need to reach

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out to people in our communities that are left behind who no one

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cares about. Pensioners, very lonely, very hungry. The homeless

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on the streets. We need to be taking people food parcels, we need

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to be running fitted kitchens, we need to raise funds. -- food

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kitchens. I was talking about how to raise money to go out and help

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people. Something that Labour Party used to do end everyone has

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forgotten about. You also gave everyone a leaflet expressing what

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to do if you get arrested. Do you members me that? Unfortunately, yes.

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We were campaigning before about racism cutting both ways. English

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people can be victims as well. Members were finally compensated

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after being arrested. But they were just exercising freedom of speech.

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The week's news in 60 seconds. Do not come put on us, it is a top

:03:17.:03:27.
:03:27.:03:38.

six issue -- toxic issue and now councillors have voted against

:03:38.:03:43.

having a nuclear waste disposal facility.

:03:43.:03:46.

An Isle of Man hospital has sought legal advice after inaccuracies in

:03:46.:03:51.

cancer treatment tests. There was that will now seek specialist help

:03:51.:03:58.

from the UK. There has been a call for positive discrimination to get

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more police officers from ethnic minority backgrounds. It is not

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just about political correctness. Under a scheme has been launched in

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Liverpool. Nick Griffin, do you sure that you

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that you would like to see more ethnic minorities and the police?

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Police officers should be appointed and promoted purely on the grounds

:04:32.:04:38.

of merit. I do not care whether they are white, black or brown,

:04:38.:04:44.

they should be recruited on their merit. We need a mix of people in

:04:44.:04:47.

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